Dstillery Audiences

MAINE CLUSTER

Audience Size: 807.2 Thousand Devices

Explore the Maine Cluster Audience

Below you'll find more information about the Maine Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 807.2 thousand unique devices whose actions qualify for the Maine Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Maine Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Maine Cluster audience is Boston Trip Planners.

Interest Composition Index
Boston Trip Planners 36.55% 13.87x
UConn Huskies Fans 30.78% 13.38x
Canoeing and Kayaking Enthusiasts 39.01% 13.03x
Cape Cod News Readers 41.33% 12.99x
Liberal News Readers 28.83% 10.80x
New England Patriots Fans 36.82% 10.76x
Financial Business Intelligence Researchers 28.79% 10.56x
Financial News Readers 26.22% 10.16x
School Closings Updates Readers 20.35% 9.55x
Tampa and St Petersburg Trip Planners 27.36% 9.49x
Composition Percentage: The overlap percentage between the Maine Cluster audience and the Interest attribute.
Index: A comparison of the Maine Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Maine Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Maine Cluster audience is LL Bean.

Location Composition Index
LL Bean 0.02% 12.49x
Aeropostale 0.02% 2.37x
Express 0.03% 2.23x
J. Crew 0.01% 2.08x
American Eagle Outfitters 0.02% 2.04x
Gap 0.02% 1.78x
Dressbarn 0.02% 1.76x
Banana Republic 0.02% 1.72x
Hollister 0.01% 1.72x
Talbots 0.01% 1.54x
Composition Percentage: The overlap percentage between the Maine Cluster audience and the Location attribute.
Index: A comparison of the Maine Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Maine Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Maine Cluster audience is wgan.com.

Website Composition Index
wgan.com 1.10% 167.05x
smccme.edu 1.24% 157.81x
knox.villagesoup.com 1.23% 157.46x
fox23maine.com 1.98% 154.94x
maine.gov 7.68% 154.39x
penbaypilot.com 4.31% 153.04x
mainetoday.com 2.21% 145.08x
centralmaine.com 24.86% 143.99x
sunjournal.com 18.24% 140.45x
lakesofmaine.org 2.24% 128.99x
Composition Percentage: The overlap percentage between the Maine Cluster audience and the Web attribute.
Index: A comparison of the Maine Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Maine Cluster audience is New Hampshire News.

Content Affinity Composition Index
New Hampshire News 17.61% 29.79x
Vermont Cluster 5.62% 20.47x
Online Games 6.22% 17.73x
Environmental Conservation 0.08% 15.39x
Local & Travel England - North Midlands 0.09% 14.92x
New England & Ivy League Sports 1.38% 14.81x
Local & Travel England - Northern England 0.27% 14.34x
Rhode Island Cluster 7.64% 13.38x
Alaska Cluster 3.61% 12.90x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.08% 11.81x
Composition Percentage: The overlap percentage between the Maine Cluster audience and the Content Affinity attribute.
Index: A comparison of the Maine Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Maine Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male