Dstillery Audiences

MAINE CLUSTER

Audience Size: 643.6 Thousand Devices

Explore the Maine Cluster Audience

Below you'll find more information about the Maine Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 643.6 thousand unique devices whose actions qualify for the Maine Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Maine Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Maine Cluster audience is Boston Trip Planners.

Interest Composition Index
Boston Trip Planners 29.04% 19.63x
Waterfront Vacationers 51.54% 18.99x
Cape Cod News Readers 26.07% 15.69x
Canoeing and Kayaking Enthusiasts 34.18% 13.15x
UConn Huskies Fans 16.82% 12.58x
Financial Business Intelligence Researchers 11.83% 12.29x
Advertising Professionals 12.22% 12.13x
School Closings Updates Readers 12.76% 11.90x
New England Patriots Fans 28.26% 11.05x
COVID Testing Researchers 8.22% 10.94x
Composition Percentage: The overlap percentage between the Maine Cluster audience and the Interest attribute.
Index: A comparison of the Maine Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Maine Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Maine Cluster audience is LL Bean.

Location Composition Index
LL Bean 0.12% 44.59x
Zumiez 0.05% 1.97x
Express 0.03% 1.50x
J. Crew 0.01% 1.39x
Talbots 0.02% 1.38x
Aeropostale 0.02% 1.32x
American Eagle Outfitters 0.02% 1.26x
LOFT 0.01% 1.06x
Old Navy 0.02% 1.05x
H&M 0.01% 0.87x
Composition Percentage: The overlap percentage between the Maine Cluster audience and the Location attribute.
Index: A comparison of the Maine Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Maine Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Maine Cluster audience is penbaypilot.com.

Website Composition Index
penbaypilot.com 4.41% 179.86x
maine.gov 6.30% 176.09x
fox23maine.com 1.86% 161.63x
smccme.edu 1.31% 161.01x
centralmaine.com 18.88% 160.28x
sunjournal.com 19.41% 150.04x
lakesofmaine.org 1.43% 137.39x
wgme.com 47.39% 135.46x
unclehenrys.com 2.45% 131.73x
wabi.tv 16.47% 128.77x
Composition Percentage: The overlap percentage between the Maine Cluster audience and the Web attribute.
Index: A comparison of the Maine Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Maine Cluster audience is New Hampshire News.

Content Affinity Composition Index
New Hampshire News 10.02% 28.78x
Vermont Cluster 2.32% 14.86x
Rhode Island Cluster 6.39% 13.48x
Online Games 1.95% 12.65x
Nature & Wildlife 2.27% 11.48x
Northern California Cluster 5.03% 9.82x
Boston Cluster 39.46% 9.79x
San Francisco Bay Area Cluster 5.85% 9.54x
Costumes 0.01% 9.35x
Central California Cluster 1.13% 9.19x
Composition Percentage: The overlap percentage between the Maine Cluster audience and the Content Affinity attribute.
Index: A comparison of the Maine Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Maine Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male