Explore the Maine Cluster Audience
Below you'll find more information about the Maine Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Maine Cluster audience.
INTERESTS
The Maine Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Maine Cluster audience is Canoeing and Kayaking Enthusiasts.
| Interest | Composition | Index |
| Canoeing and Kayaking Enthusiasts | 38.26% | 15.05x |
| Cape Cod News Readers | 31.39% | 14.58x |
| Boston Trip Planners | 29.84% | 14.50x |
| UConn Huskies Fans | 27.31% | 13.04x |
| New England Patriots Fans | 28.17% | 12.00x |
| Liberal News Readers | 23.82% | 11.26x |
| Financial Business Intelligence Researchers | 22.85% | 10.68x |
| Tampa and St Petersburg Trip Planners | 21.72% | 10.46x |
| Financial News Readers | 21.17% | 10.26x |
| Social Liberals | 22.65% | 10.22x |
Composition Percentage:
The overlap percentage between the Maine Cluster audience and the Interest attribute.
Index: A comparison of the Maine Cluster audience to the internet population.
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APPAREL RETAILERS
The Maine Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Maine Cluster audience is Talbots.
| Location | Composition | Index |
| Talbots | 0.01% | 1.85x |
| Express | 0.02% | 1.60x |
| Carhartt | 0.17% | 1.41x |
| Dressbarn | 0.01% | 1.37x |
| Old Navy | 0.02% | 1.18x |
| Aeropostale | 0.01% | 1.14x |
| Chicos | 0.01% | 1.05x |
| LOFT | 0.01% | 1.04x |
| American Eagle Outfitters | 0.01% | 0.99x |
| Zumiez | 0.01% | 0.98x |
Composition Percentage:
The overlap percentage between the Maine Cluster audience and the Location attribute.
Index: A comparison of the Maine Cluster audience to the internet population.
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WEBSITES
The Maine Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Maine Cluster audience is maineoil.com.
| Website | Composition | Index |
| maineoil.com | 1.76% | 206.12x |
| midcoasthealth.com | 1.01% | 198.52x |
| mainebiz.biz | 1.42% | 187.29x |
| smccme.edu | 1.46% | 178.69x |
| mainetrailfinder.com | 2.64% | 175.98x |
| penbaypilot.com | 3.03% | 175.91x |
| themainemag.com | 1.84% | 173.92x |
| intermed.com | 1.45% | 167.73x |
| maine.gov | 7.17% | 165.52x |
| fox23maine.com | 2.34% | 160.88x |
Composition Percentage:
The overlap percentage between the Maine Cluster audience and the Web attribute.
Index: A comparison of the Maine Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Maine Cluster audience is New Hampshire News.
| Content Affinity | Composition | Index |
| New Hampshire News | 14.90% | 32.70x |
| Vermont Cluster | 4.88% | 19.94x |
| Environmental Conservation | 0.10% | 19.65x |
| Local & Travel England - North Midlands | 0.08% | 16.84x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.06% | 16.74x |
| Online Games | 4.53% | 15.36x |
| New England & Ivy League Sports | 2.46% | 15.21x |
| Local & Travel England - Northern England | 0.16% | 12.72x |
| Alaska Cluster | 3.18% | 12.47x |
| Rhode Island Cluster | 5.20% | 11.69x |
Composition Percentage:
The overlap percentage between the Maine Cluster audience and the Content Affinity attribute.
Index: A comparison of the Maine Cluster audience to the internet population.
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DEMOGRAPHICS
The Maine Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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