Dstillery Audiences

MAINE CLUSTER

Audience Size: 690.8 Thousand Devices

Explore the Maine Cluster Audience

Below you'll find more information about the Maine Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 690.8 thousand unique devices whose actions qualify for the Maine Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Maine Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Maine Cluster audience is Boston Trip Planners.

Interest Composition Index
Boston Trip Planners 33.61% 18.43x
Cape Cod News Readers 37.85% 16.21x
UConn Huskies Fans 33.05% 15.46x
Liberal News Readers 26.37% 14.39x
Financial Business Intelligence Researchers 26.00% 14.22x
Canoeing and Kayaking Enthusiasts 40.81% 14.11x
Financial News Readers 23.93% 13.33x
Cholesterol Researchers 21.06% 13.12x
Advertising Professionals 23.72% 13.07x
Eco-Conscious Consumers 22.37% 13.03x
Composition Percentage: The overlap percentage between the Maine Cluster audience and the Interest attribute.
Index: A comparison of the Maine Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Maine Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Maine Cluster audience is Carhartt.

Location Composition Index
Carhartt 0.07% 1.48x
Composition Percentage: The overlap percentage between the Maine Cluster audience and the Location attribute.
Index: A comparison of the Maine Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Maine Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Maine Cluster audience is fox23maine.com.

Website Composition Index
fox23maine.com 1.59% 199.02x
maine.gov 7.53% 190.81x
smccme.edu 1.36% 182.62x
centralmaine.com 25.49% 171.55x
penbaypilot.com 6.20% 171.24x
animalwelfaresociety.org 1.71% 164.22x
mainetoday.com 1.47% 160.01x
wgme.com 37.77% 159.04x
sunjournal.com 22.06% 156.87x
lakesofmaine.org 1.85% 150.02x
Composition Percentage: The overlap percentage between the Maine Cluster audience and the Web attribute.
Index: A comparison of the Maine Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Maine Cluster audience is New Hampshire News.

Content Affinity Composition Index
New Hampshire News 15.48% 35.58x
Vermont Cluster 4.96% 23.99x
Online Games 5.64% 21.68x
Environmental Conservation 0.09% 20.65x
Alaska Cluster 2.43% 19.05x
Local & Travel England - Northern England 0.32% 18.22x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.11% 17.96x
New England & Ivy League Sports 0.87% 16.43x
Australia & New Zealand Media 2.32% 15.65x
Rhode Island Cluster 6.82% 15.34x
Composition Percentage: The overlap percentage between the Maine Cluster audience and the Content Affinity attribute.
Index: A comparison of the Maine Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Maine Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male