Dstillery Audiences

MAINE CLUSTER

Audience Size: 913.5 Thousand Devices

Explore the Maine Cluster Audience

Below you'll find more information about the Maine Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 913.5 thousand unique devices whose actions qualify for the Maine Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Maine Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Maine Cluster audience is Canoeing and Kayaking Enthusiasts.

Interest Composition Index
Canoeing and Kayaking Enthusiasts 38.85% 15.85x
Boston Trip Planners 33.07% 15.81x
Cape Cod News Readers 35.80% 15.59x
UConn Huskies Fans 31.57% 14.29x
New England Patriots Fans 32.74% 13.86x
Liberal News Readers 23.62% 12.00x
Vermont Trip Planners 25.78% 11.21x
Financial Business Intelligence Researchers 22.93% 11.12x
Eco-Conscious Consumers 22.78% 10.81x
Social Liberals 24.11% 10.79x
Composition Percentage: The overlap percentage between the Maine Cluster audience and the Interest attribute.
Index: A comparison of the Maine Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Maine Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Maine Cluster audience is LL Bean.

Location Composition Index
LL Bean 0.06% 16.15x
Patagonia 0.02% 3.26x
Ralph Lauren 0.03% 3.05x
The North Face 0.03% 2.54x
Talbots 0.04% 1.80x
J. Crew 0.05% 1.70x
Carhartt 0.29% 1.24x
Dressbarn 0.03% 1.23x
American Eagle Outfitters 0.04% 1.21x
Urban Outfitters 0.03% 1.14x
Composition Percentage: The overlap percentage between the Maine Cluster audience and the Location attribute.
Index: A comparison of the Maine Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Maine Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Maine Cluster audience is wiscassetnewspaper.com.

Website Composition Index
wiscassetnewspaper.com 1.97% 276.81x
mainebiz.biz 2.92% 271.45x
midcoasthealth.com 1.79% 258.23x
fox23maine.com 2.10% 247.14x
mainetrailfinder.com 4.51% 246.36x
penbaypilot.com 5.91% 245.35x
themainemag.com 3.37% 243.31x
maine.gov 5.47% 241.27x
sunjournal.com 20.10% 228.43x
knox.villagesoup.com 5.71% 227.16x
Composition Percentage: The overlap percentage between the Maine Cluster audience and the Web attribute.
Index: A comparison of the Maine Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Maine Cluster audience is New Hampshire News.

Content Affinity Composition Index
New Hampshire News 15.22% 39.50x
Vermont Cluster 5.53% 23.47x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.15% 23.13x
Local & Travel England - North Midlands 0.08% 18.82x
Online Games 4.33% 17.88x
New England & Ivy League Sports 3.87% 17.10x
Environmental Conservation 0.09% 16.74x
Rhode Island Cluster 5.05% 14.71x
Local & Travel England - Northern England 0.11% 12.73x
New England Universities 6.08% 12.69x
Composition Percentage: The overlap percentage between the Maine Cluster audience and the Content Affinity attribute.
Index: A comparison of the Maine Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Maine Cluster audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male