Dstillery Audiences

MAINE CLUSTER

Audience Size: 816.8 Thousand Devices

Explore the Maine Cluster Audience

Below you'll find more information about the Maine Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 816.8 thousand unique devices whose actions qualify for the Maine Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Maine Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Maine Cluster audience is Boston Trip Planners.

Interest Composition Index
Boston Trip Planners 31.19% 17.41x
Canoeing and Kayaking Enthusiasts 36.45% 15.72x
New England Patriots Fans 29.45% 15.21x
UConn Huskies Fans 26.01% 14.45x
Vermont Trip Planners 27.81% 12.68x
Liberal News Readers 17.22% 11.84x
Social Liberals 18.73% 11.07x
Cholesterol Researchers 17.00% 10.67x
Financial Business Intelligence Researchers 17.01% 10.39x
Eco-Conscious Consumers 17.96% 10.35x
Composition Percentage: The overlap percentage between the Maine Cluster audience and the Interest attribute.
Index: A comparison of the Maine Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Maine Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Maine Cluster audience is Ralph Lauren.

Location Composition Index
Ralph Lauren 0.15% 21.47x
J. Crew 0.17% 4.51x
Coach 0.20% 4.13x
Abercrombie & Fitch 0.07% 3.25x
Patagonia 0.02% 3.00x
REI 0.05% 2.79x
Uniqlo 0.02% 2.40x
Gymboree 0.05% 2.25x
Talbots 0.08% 1.73x
Hugo Boss 0.04% 1.55x
Composition Percentage: The overlap percentage between the Maine Cluster audience and the Location attribute.
Index: A comparison of the Maine Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Maine Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Maine Cluster audience is maineoil.com.

Website Composition Index
maineoil.com 3.44% 389.88x
midcoasthealth.com 2.24% 362.60x
smccme.edu 2.81% 360.08x
penbaypilot.com 5.33% 343.03x
maine.gov 11.42% 339.18x
mainehealth.org 2.64% 339.05x
intermed.com 2.09% 334.36x
mainebiz.biz 8.30% 332.41x
wgme.com 14.41% 332.21x
theforecaster.net 5.51% 323.20x
Composition Percentage: The overlap percentage between the Maine Cluster audience and the Web attribute.
Index: A comparison of the Maine Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Maine Cluster audience is New Hampshire News.

Content Affinity Composition Index
New Hampshire News 14.23% 40.60x
Vermont Cluster 6.07% 24.16x
New England & Ivy League Sports 6.40% 21.30x
Online Games 3.42% 19.92x
Rhode Island Cluster 4.21% 16.85x
Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research) 0.33% 16.26x
Assorted Topics #11662 (Viral Media, Paid Traffic) 5.08% 15.87x
New England Universities 10.36% 15.62x
Boston Cluster 40.13% 13.93x
Bird Watching 1.32% 12.59x
Composition Percentage: The overlap percentage between the Maine Cluster audience and the Content Affinity attribute.
Index: A comparison of the Maine Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Maine Cluster audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male