Explore the Maine Cluster Audience
Below you'll find more information about the Maine Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 789.2 thousand unique devices whose actions qualify for the Maine Cluster audience.
INTERESTS
The Maine Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Maine Cluster audience is Canoeing and Kayaking Enthusiasts.
| Interest | Composition | Index |
| Canoeing and Kayaking Enthusiasts | 35.44% | 16.85x |
| Boston Trip Planners | 31.43% | 16.10x |
| New England Patriots Fans | 30.91% | 15.34x |
| Cape Cod News Readers | 33.54% | 15.12x |
| UConn Huskies Fans | 27.74% | 13.89x |
| Vermont Trip Planners | 26.55% | 12.23x |
| Liberal News Readers | 20.43% | 11.27x |
| Social Liberals | 21.33% | 10.36x |
| Financial Business Intelligence Researchers | 19.74% | 10.08x |
| Eco-Conscious Consumers | 20.32% | 9.98x |
Composition Percentage:
The overlap percentage between the Maine Cluster audience and the Interest attribute.
Index: A comparison of the Maine Cluster audience to the internet population.
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APPAREL RETAILERS
The Maine Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Maine Cluster audience is LL Bean.
| Location | Composition | Index |
| LL Bean | 0.12% | 14.22x |
| Ralph Lauren | 0.10% | 6.97x |
| The North Face | 0.05% | 2.76x |
| J. Crew | 0.12% | 1.96x |
| Intermix | 0.03% | 1.96x |
| Bonobos | 0.12% | 1.65x |
| Patagonia | 0.02% | 1.58x |
| Saint Laurent Paris | 0.01% | 1.44x |
| Armani | 0.04% | 1.37x |
| Eddie Bauer | 0.03% | 1.28x |
Composition Percentage:
The overlap percentage between the Maine Cluster audience and the Location attribute.
Index: A comparison of the Maine Cluster audience to the internet population.
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WEBSITES
The Maine Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Maine Cluster audience is maine.gov.
| Website | Composition | Index |
| maine.gov | 5.37% | 242.33x |
| wiscassetnewspaper.com | 2.35% | 239.81x |
| mainebiz.biz | 5.93% | 233.11x |
| theforecaster.net | 2.88% | 232.18x |
| midcoasthealth.com | 2.13% | 226.27x |
| penbaypilot.com | 6.68% | 212.62x |
| themainemag.com | 4.52% | 210.79x |
| mainetrailfinder.com | 6.04% | 203.57x |
| islandinstitute.org | 1.74% | 198.08x |
| knox.villagesoup.com | 6.74% | 197.45x |
Composition Percentage:
The overlap percentage between the Maine Cluster audience and the Web attribute.
Index: A comparison of the Maine Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Maine Cluster audience is New Hampshire News.
| Content Affinity | Composition | Index |
| New Hampshire News | 15.95% | 37.19x |
| Vermont Cluster | 6.18% | 22.13x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.27% | 18.81x |
| Online Games | 4.09% | 18.55x |
| New England & Ivy League Sports | 5.22% | 18.03x |
| Environmental Conservation | 0.09% | 15.45x |
| Rhode Island Cluster | 5.00% | 14.18x |
| New England Universities | 8.84% | 13.99x |
| Local & Travel England - North Midlands | 0.05% | 13.26x |
| Local & Travel England - Northern England | 0.13% | 12.60x |
Composition Percentage:
The overlap percentage between the Maine Cluster audience and the Content Affinity attribute.
Index: A comparison of the Maine Cluster audience to the internet population.
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DEMOGRAPHICS
The Maine Cluster audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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