Dstillery Audiences

MAINE CLUSTER

Audience Size: 746.5 Thousand Devices

Explore the Maine Cluster Audience

Below you'll find more information about the Maine Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 746.5 thousand unique devices whose actions qualify for the Maine Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Maine Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Maine Cluster audience is Boston Trip Planners.

Interest Composition Index
Boston Trip Planners 30.64% 18.86x
Cape Cod News Readers 37.20% 16.39x
UConn Huskies Fans 30.07% 15.64x
Canoeing and Kayaking Enthusiasts 41.60% 15.26x
Liberal News Readers 23.76% 14.80x
Financial Business Intelligence Researchers 24.26% 14.13x
New England Patriots Fans 31.65% 13.59x
Financial News Readers 21.71% 13.29x
Tampa and St Petersburg Trip Planners 22.91% 12.95x
Cholesterol Researchers 19.80% 12.91x
Composition Percentage: The overlap percentage between the Maine Cluster audience and the Interest attribute.
Index: A comparison of the Maine Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Maine Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Maine Cluster audience is Talbots.

Location Composition Index
Talbots 0.01% 2.52x
Aeropostale 0.01% 1.44x
Carhartt 0.15% 1.40x
American Eagle Outfitters 0.01% 1.19x
Express 0.01% 1.17x
Composition Percentage: The overlap percentage between the Maine Cluster audience and the Location attribute.
Index: A comparison of the Maine Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Maine Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Maine Cluster audience is fox23maine.com.

Website Composition Index
fox23maine.com 1.74% 197.32x
maine.gov 7.89% 189.99x
smccme.edu 1.27% 184.32x
centralmaine.com 24.54% 182.94x
mainetoday.com 1.66% 170.79x
sunjournal.com 21.31% 168.85x
wgme.com 38.82% 158.53x
lakesofmaine.org 1.88% 155.37x
penbaypilot.com 5.46% 150.39x
fiddleheadfocus.com 1.14% 143.97x
Composition Percentage: The overlap percentage between the Maine Cluster audience and the Web attribute.
Index: A comparison of the Maine Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Maine Cluster audience is New Hampshire News.

Content Affinity Composition Index
New Hampshire News 15.66% 36.47x
Vermont Cluster 4.96% 24.60x
Online Games 5.38% 21.71x
New England & Ivy League Sports 0.93% 19.11x
Alaska Cluster 2.94% 17.94x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.04% 17.02x
Local & Travel England - Northern England 0.26% 16.83x
Environmental Conservation 0.07% 16.77x
Upstate New York State Athletics 0.05% 16.73x
Local & Travel England - North Midlands 0.08% 16.21x
Composition Percentage: The overlap percentage between the Maine Cluster audience and the Content Affinity attribute.
Index: A comparison of the Maine Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Maine Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male