Dstillery Audiences

MAINE CLUSTER

Audience Size: 448.4 Thousand Devices

Explore the Maine Cluster Audience

Below you'll find more information about the Maine Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 448.4 thousand unique devices whose actions qualify for the Maine Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Maine Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Maine Cluster audience is Waterfront Vacationers.

Interest Composition Index
Waterfront Vacationers 51.89% 22.88x
Cape Cod News Readers 23.14% 19.24x
Boston Trip Planners 32.19% 18.51x
Vermont Trip Planners 26.04% 17.42x
COVID Testing Researchers 6.78% 12.77x
UConn Huskies Fans 18.79% 12.68x
Canoeing and Kayaking Enthusiasts 43.74% 12.11x
San Francisco Activities Researchers 7.59% 11.75x
COVID Vaccine Researchers 10.11% 11.61x
Advertising Professionals 13.08% 11.49x
Composition Percentage: The overlap percentage between the Maine Cluster audience and the Interest attribute.
Index: A comparison of the Maine Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Maine Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Maine Cluster audience is LL Bean.

Location Composition Index
LL Bean 0.06% 63.55x
American Eagle Outfitters 0.02% 3.06x
Express 0.01% 3.03x
Zumiez 0.01% 1.37x
Old Navy 0.01% 1.14x
Hollister 0.01% 0.99x
Maurices 0.01% 0.73x
Composition Percentage: The overlap percentage between the Maine Cluster audience and the Location attribute.
Index: A comparison of the Maine Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Maine Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Maine Cluster audience is maine.gov.

Website Composition Index
maine.gov 5.91% 221.33x
fox23maine.com 3.48% 214.86x
centralmaine.com 21.15% 180.58x
sunjournal.com 22.23% 178.53x
wgme.com 48.83% 172.64x
unclehenrys.com 3.61% 171.65x
wabi.tv 16.64% 156.73x
pressherald.com 46.26% 149.55x
penbaypilot.com 4.33% 135.12x
wagmtv.com 2.44% 120.25x
Composition Percentage: The overlap percentage between the Maine Cluster audience and the Web attribute.
Index: A comparison of the Maine Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Maine Cluster audience is New Hampshire News.

Content Affinity Composition Index
New Hampshire News 9.22% 34.85x
Rhode Island Cluster 4.92% 14.56x
Farming & Agriculture 0.15% 14.42x
Vermont Cluster 1.67% 14.22x
Online Games 1.25% 11.87x
Boston Cluster 33.50% 11.31x
Nature & Wildlife 0.91% 11.05x
Hunting 2.68% 10.69x
Clean Energy 0.06% 10.17x
Costumes 0.01% 9.35x
Composition Percentage: The overlap percentage between the Maine Cluster audience and the Content Affinity attribute.
Index: A comparison of the Maine Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Maine Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male