Dstillery Audiences

MAINE CLUSTER

Audience Size: 851.5 Thousand Devices

Explore the Maine Cluster Audience

Below you'll find more information about the Maine Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 851.5 thousand unique devices whose actions qualify for the Maine Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Maine Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Maine Cluster audience is Boston Trip Planners.

Interest Composition Index
Boston Trip Planners 34.52% 15.35x
Canoeing and Kayaking Enthusiasts 39.89% 15.34x
Cape Cod News Readers 37.93% 15.07x
UConn Huskies Fans 32.98% 13.88x
New England Patriots Fans 33.80% 13.73x
Liberal News Readers 24.23% 11.41x
Vermont Trip Planners 27.71% 11.25x
Financial Business Intelligence Researchers 22.96% 10.72x
Social Liberals 25.16% 10.57x
Eco-Conscious Consumers 23.53% 10.24x
Composition Percentage: The overlap percentage between the Maine Cluster audience and the Interest attribute.
Index: A comparison of the Maine Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Maine Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Maine Cluster audience is LL Bean.

Location Composition Index
LL Bean 0.06% 10.88x
Ralph Lauren 0.06% 6.74x
Carhartt 0.01% 3.32x
Columbia 0.03% 2.98x
The North Face 0.04% 2.67x
Eddie Bauer 0.04% 1.69x
Patagonia 0.01% 1.52x
Armani 0.03% 1.51x
Madewell 0.01% 1.45x
Bonobos 0.10% 1.40x
Composition Percentage: The overlap percentage between the Maine Cluster audience and the Location attribute.
Index: A comparison of the Maine Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Maine Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Maine Cluster audience is wiscassetnewspaper.com.

Website Composition Index
wiscassetnewspaper.com 2.16% 274.82x
mainebiz.biz 3.95% 272.86x
theforecaster.net 1.86% 270.14x
maine.gov 4.00% 265.81x
midcoasthealth.com 1.83% 255.85x
penbaypilot.com 6.11% 249.02x
themainemag.com 3.79% 245.26x
mainetrailfinder.com 5.34% 238.89x
fox23maine.com 1.72% 237.93x
knox.villagesoup.com 6.14% 229.03x
Composition Percentage: The overlap percentage between the Maine Cluster audience and the Web attribute.
Index: A comparison of the Maine Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Maine Cluster audience is New Hampshire News.

Content Affinity Composition Index
New Hampshire News 15.66% 39.94x
Vermont Cluster 5.81% 23.60x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.22% 23.04x
Local & Travel England - North Midlands 0.07% 18.20x
Online Games 4.26% 18.18x
New England & Ivy League Sports 4.20% 18.12x
Environmental Conservation 0.08% 15.79x
Rhode Island Cluster 5.15% 15.43x
New England Universities 6.98% 14.31x
Local & Travel England - Northern England 0.13% 14.30x
Composition Percentage: The overlap percentage between the Maine Cluster audience and the Content Affinity attribute.
Index: A comparison of the Maine Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Maine Cluster audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male