Dstillery Audiences

MAINE CLUSTER

Audience Size: 807.6 Thousand Devices

Explore the Maine Cluster Audience

Below you'll find more information about the Maine Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 807.6 thousand unique devices whose actions qualify for the Maine Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Maine Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Maine Cluster audience is Canoeing and Kayaking Enthusiasts.

Interest Composition Index
Canoeing and Kayaking Enthusiasts 33.03% 18.44x
Boston Trip Planners 28.10% 18.35x
New England Patriots Fans 25.35% 17.68x
Cape Cod News Readers 29.12% 17.04x
UConn Huskies Fans 23.78% 15.68x
Vermont Trip Planners 24.51% 13.57x
Liberal News Readers 16.51% 12.45x
Social Liberals 17.31% 11.74x
Cholesterol Researchers 15.98% 11.24x
Eco-Conscious Consumers 16.44% 11.04x
Composition Percentage: The overlap percentage between the Maine Cluster audience and the Interest attribute.
Index: A comparison of the Maine Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Maine Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Maine Cluster audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.30% 0.92x
Jos A. Bank Clothiers 0.14% 0.70x
Composition Percentage: The overlap percentage between the Maine Cluster audience and the Location attribute.
Index: A comparison of the Maine Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Maine Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Maine Cluster audience is wiscassetnewspaper.com.

Website Composition Index
wiscassetnewspaper.com 2.13% 343.03x
maine.gov 7.84% 337.99x
theforecaster.net 4.19% 325.68x
midcoasthealth.com 2.32% 324.03x
mainebiz.biz 8.63% 322.74x
penbaypilot.com 5.78% 313.53x
wgme.com 14.50% 296.81x
knox.villagesoup.com 6.36% 290.65x
centralmaine.com 26.32% 276.99x
boothbayregister.com 3.63% 275.00x
Composition Percentage: The overlap percentage between the Maine Cluster audience and the Web attribute.
Index: A comparison of the Maine Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Maine Cluster audience is New Hampshire News.

Content Affinity Composition Index
New Hampshire News 13.56% 38.41x
Vermont Cluster 5.84% 21.94x
New England & Ivy League Sports 6.08% 18.44x
Online Games 3.24% 18.28x
Rhode Island Cluster 4.09% 14.95x
New England Universities 9.31% 13.77x
Assorted Topics (Viral Media, Paid Traffic) 5.85% 12.06x
Boston Cluster 40.11% 12.01x
Liberal Media - Political Activism 3.81% 11.44x
Winter Sports & Gear 2.14% 10.58x
Composition Percentage: The overlap percentage between the Maine Cluster audience and the Content Affinity attribute.
Index: A comparison of the Maine Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Maine Cluster audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male