Dstillery Audiences

MAINE CLUSTER

Audience Size: 814.5 Thousand Devices

Explore the Maine Cluster Audience

Below you'll find more information about the Maine Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 814.5 thousand unique devices whose actions qualify for the Maine Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Maine Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Maine Cluster audience is Boston Trip Planners.

Interest Composition Index
Boston Trip Planners 30.23% 18.46x
Cape Cod News Readers 34.59% 15.45x
Liberal News Readers 25.83% 14.51x
UConn Huskies Fans 28.40% 14.21x
Financial Business Intelligence Researchers 24.43% 14.19x
Cholesterol Researchers 20.03% 13.91x
Advertising Professionals 23.31% 13.38x
Financial News Readers 21.94% 13.30x
Eco-Conscious Consumers 20.85% 12.83x
Tampa and St Petersburg Trip Planners 22.60% 12.73x
Composition Percentage: The overlap percentage between the Maine Cluster audience and the Interest attribute.
Index: A comparison of the Maine Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Maine Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Maine Cluster audience is Talbots.

Location Composition Index
Talbots 0.02% 2.40x
Express 0.02% 1.60x
Carhartt 0.25% 1.49x
Gymboree 0.02% 1.39x
Banana Republic 0.02% 1.33x
Aeropostale 0.02% 1.32x
Dressbarn 0.02% 1.28x
Old Navy 0.03% 1.23x
LOFT 0.02% 1.11x
American Eagle Outfitters 0.01% 1.04x
Composition Percentage: The overlap percentage between the Maine Cluster audience and the Location attribute.
Index: A comparison of the Maine Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Maine Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Maine Cluster audience is wgan.com.

Website Composition Index
wgan.com 1.12% 177.28x
fox23maine.com 1.66% 167.41x
maine.gov 6.64% 167.03x
penbaypilot.com 6.38% 161.85x
smccme.edu 1.27% 159.74x
animalwelfaresociety.org 1.60% 155.42x
centralmaine.com 21.94% 151.11x
mainetoday.com 1.08% 140.34x
sunjournal.com 21.21% 139.94x
wmtw.com 41.64% 132.32x
Composition Percentage: The overlap percentage between the Maine Cluster audience and the Web attribute.
Index: A comparison of the Maine Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Maine Cluster audience is New Hampshire News.

Content Affinity Composition Index
New Hampshire News 13.56% 31.82x
Vermont Cluster 4.06% 20.08x
Online Games 4.60% 18.73x
Rhode Island Cluster 7.41% 15.27x
Central California Cluster 2.90% 14.49x
Alaska Cluster 1.26% 13.50x
Environmental Conservation 0.05% 13.44x
Australia & New Zealand Media 1.62% 12.95x
Local & Travel England - Northern England 0.18% 12.62x
Local & Travel England - North Midlands 0.07% 12.57x
Composition Percentage: The overlap percentage between the Maine Cluster audience and the Content Affinity attribute.
Index: A comparison of the Maine Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Maine Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male