Explore the Maine Cluster Audience
Below you'll find more information about the Maine Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 448.4 thousand unique devices whose actions qualify for the Maine Cluster audience.
INTERESTS
The Maine Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Maine Cluster audience is Waterfront Vacationers.
| Interest | Composition | Index |
| Waterfront Vacationers | 51.89% | 22.88x |
| Cape Cod News Readers | 23.14% | 19.24x |
| Boston Trip Planners | 32.19% | 18.51x |
| Vermont Trip Planners | 26.04% | 17.42x |
| COVID Testing Researchers | 6.78% | 12.77x |
| UConn Huskies Fans | 18.79% | 12.68x |
| Canoeing and Kayaking Enthusiasts | 43.74% | 12.11x |
| San Francisco Activities Researchers | 7.59% | 11.75x |
| COVID Vaccine Researchers | 10.11% | 11.61x |
| Advertising Professionals | 13.08% | 11.49x |
Composition Percentage:
The overlap percentage between the Maine Cluster audience and the Interest attribute.
Index: A comparison of the Maine Cluster audience to the internet population.
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APPAREL RETAILERS
The Maine Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Maine Cluster audience is LL Bean.
| Location | Composition | Index |
| LL Bean | 0.06% | 63.55x |
| American Eagle Outfitters | 0.02% | 3.06x |
| Express | 0.01% | 3.03x |
| Zumiez | 0.01% | 1.37x |
| Old Navy | 0.01% | 1.14x |
| Hollister | 0.01% | 0.99x |
| Maurices | 0.01% | 0.73x |
Composition Percentage:
The overlap percentage between the Maine Cluster audience and the Location attribute.
Index: A comparison of the Maine Cluster audience to the internet population.
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WEBSITES
The Maine Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Maine Cluster audience is maine.gov.
| Website | Composition | Index |
| maine.gov | 5.91% | 221.33x |
| fox23maine.com | 3.48% | 214.86x |
| centralmaine.com | 21.15% | 180.58x |
| sunjournal.com | 22.23% | 178.53x |
| wgme.com | 48.83% | 172.64x |
| unclehenrys.com | 3.61% | 171.65x |
| wabi.tv | 16.64% | 156.73x |
| pressherald.com | 46.26% | 149.55x |
| penbaypilot.com | 4.33% | 135.12x |
| wagmtv.com | 2.44% | 120.25x |
Composition Percentage:
The overlap percentage between the Maine Cluster audience and the Web attribute.
Index: A comparison of the Maine Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Maine Cluster audience is New Hampshire News.
| Content Affinity | Composition | Index |
| New Hampshire News | 9.22% | 34.85x |
| Rhode Island Cluster | 4.92% | 14.56x |
| Farming & Agriculture | 0.15% | 14.42x |
| Vermont Cluster | 1.67% | 14.22x |
| Online Games | 1.25% | 11.87x |
| Boston Cluster | 33.50% | 11.31x |
| Nature & Wildlife | 0.91% | 11.05x |
| Hunting | 2.68% | 10.69x |
| Clean Energy | 0.06% | 10.17x |
| Costumes | 0.01% | 9.35x |
Composition Percentage:
The overlap percentage between the Maine Cluster audience and the Content Affinity attribute.
Index: A comparison of the Maine Cluster audience to the internet population.
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DEMOGRAPHICS
The Maine Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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