Explore the Maine Cluster Audience
Below you'll find more information about the Maine Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 746.5 thousand unique devices whose actions qualify for the Maine Cluster audience.
INTERESTS
The Maine Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Maine Cluster audience is Boston Trip Planners.
| Interest | Composition | Index |
| Boston Trip Planners | 30.64% | 18.86x |
| Cape Cod News Readers | 37.20% | 16.39x |
| UConn Huskies Fans | 30.07% | 15.64x |
| Canoeing and Kayaking Enthusiasts | 41.60% | 15.26x |
| Liberal News Readers | 23.76% | 14.80x |
| Financial Business Intelligence Researchers | 24.26% | 14.13x |
| New England Patriots Fans | 31.65% | 13.59x |
| Financial News Readers | 21.71% | 13.29x |
| Tampa and St Petersburg Trip Planners | 22.91% | 12.95x |
| Cholesterol Researchers | 19.80% | 12.91x |
Composition Percentage:
The overlap percentage between the Maine Cluster audience and the Interest attribute.
Index: A comparison of the Maine Cluster audience to the internet population.
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APPAREL RETAILERS
The Maine Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Maine Cluster audience is Talbots.
| Location | Composition | Index |
| Talbots | 0.01% | 2.52x |
| Aeropostale | 0.01% | 1.44x |
| Carhartt | 0.15% | 1.40x |
| American Eagle Outfitters | 0.01% | 1.19x |
| Express | 0.01% | 1.17x |
Composition Percentage:
The overlap percentage between the Maine Cluster audience and the Location attribute.
Index: A comparison of the Maine Cluster audience to the internet population.
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WEBSITES
The Maine Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Maine Cluster audience is fox23maine.com.
| Website | Composition | Index |
| fox23maine.com | 1.74% | 197.32x |
| maine.gov | 7.89% | 189.99x |
| smccme.edu | 1.27% | 184.32x |
| centralmaine.com | 24.54% | 182.94x |
| mainetoday.com | 1.66% | 170.79x |
| sunjournal.com | 21.31% | 168.85x |
| wgme.com | 38.82% | 158.53x |
| lakesofmaine.org | 1.88% | 155.37x |
| penbaypilot.com | 5.46% | 150.39x |
| fiddleheadfocus.com | 1.14% | 143.97x |
Composition Percentage:
The overlap percentage between the Maine Cluster audience and the Web attribute.
Index: A comparison of the Maine Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Maine Cluster audience is New Hampshire News.
| Content Affinity | Composition | Index |
| New Hampshire News | 15.66% | 36.47x |
| Vermont Cluster | 4.96% | 24.60x |
| Online Games | 5.38% | 21.71x |
| New England & Ivy League Sports | 0.93% | 19.11x |
| Alaska Cluster | 2.94% | 17.94x |
| Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) | 0.04% | 17.02x |
| Local & Travel England - Northern England | 0.26% | 16.83x |
| Environmental Conservation | 0.07% | 16.77x |
| Upstate New York State Athletics | 0.05% | 16.73x |
| Local & Travel England - North Midlands | 0.08% | 16.21x |
Composition Percentage:
The overlap percentage between the Maine Cluster audience and the Content Affinity attribute.
Index: A comparison of the Maine Cluster audience to the internet population.
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DEMOGRAPHICS
The Maine Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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