Dstillery Audiences

MAINE CLUSTER

Audience Size: 887.1 Thousand Devices

Explore the Maine Cluster Audience

Below you'll find more information about the Maine Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 887.1 thousand unique devices whose actions qualify for the Maine Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Maine Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Maine Cluster audience is Canoeing and Kayaking Enthusiasts.

Interest Composition Index
Canoeing and Kayaking Enthusiasts 42.69% 13.58x
Boston Trip Planners 37.99% 12.56x
UConn Huskies Fans 34.45% 12.46x
Cape Cod News Readers 41.01% 12.07x
New England Patriots Fans 32.27% 11.78x
Liberal News Readers 28.73% 10.07x
Tampa and St Petersburg Trip Planners 25.89% 9.91x
Financial Business Intelligence Researchers 28.13% 9.46x
Conservative News Readers 25.99% 9.22x
Social Liberals 29.05% 9.13x
Composition Percentage: The overlap percentage between the Maine Cluster audience and the Interest attribute.
Index: A comparison of the Maine Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Maine Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Maine Cluster audience is LL Bean.

Location Composition Index
LL Bean 0.04% 10.21x
Patagonia 0.01% 1.69x
Ralph Lauren 0.02% 1.64x
J. Crew 0.05% 1.62x
Talbots 0.04% 1.59x
The North Face 0.02% 1.35x
Carhartt 0.30% 1.34x
American Eagle Outfitters 0.04% 1.09x
Banana Republic 0.05% 1.09x
Uniqlo 0.01% 1.07x
Composition Percentage: The overlap percentage between the Maine Cluster audience and the Location attribute.
Index: A comparison of the Maine Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Maine Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Maine Cluster audience is maineoil.com.

Website Composition Index
maineoil.com 1.70% 253.74x
wiscassetnewspaper.com 1.51% 242.52x
midcoasthealth.com 1.54% 239.00x
mainebiz.biz 2.14% 233.15x
penbaypilot.com 4.71% 217.36x
mainetrailfinder.com 3.87% 217.13x
themainemag.com 2.73% 213.74x
smccme.edu 1.41% 212.64x
fox23maine.com 1.77% 210.19x
maine.gov 6.47% 202.71x
Composition Percentage: The overlap percentage between the Maine Cluster audience and the Web attribute.
Index: A comparison of the Maine Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Maine Cluster audience is New Hampshire News.

Content Affinity Composition Index
New Hampshire News 14.61% 36.06x
Vermont Cluster 5.30% 22.35x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.12% 20.20x
Environmental Conservation 0.11% 19.47x
Local & Travel England - North Midlands 0.09% 18.14x
Online Games 4.32% 16.77x
New England & Ivy League Sports 3.36% 16.32x
Rhode Island Cluster 5.05% 13.56x
Alaska Cluster 3.02% 13.21x
Local & Travel England - Northern England 0.14% 12.75x
Composition Percentage: The overlap percentage between the Maine Cluster audience and the Content Affinity attribute.
Index: A comparison of the Maine Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Maine Cluster audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male