Dstillery Audiences

MAINE CLUSTER

Audience Size: 707.1 Thousand Devices

Explore the Maine Cluster Audience

Below you'll find more information about the Maine Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 707.1 thousand unique devices whose actions qualify for the Maine Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Maine Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Maine Cluster audience is Canoeing and Kayaking Enthusiasts.

Interest Composition Index
Canoeing and Kayaking Enthusiasts 34.66% 16.94x
Boston Trip Planners 32.77% 15.48x
Cape Cod News Readers 34.51% 15.05x
New England Patriots Fans 29.06% 14.40x
UConn Huskies Fans 27.58% 13.71x
Vermont Trip Planners 26.00% 12.43x
Liberal News Readers 21.27% 10.67x
Social Liberals 21.37% 9.96x
Financial Business Intelligence Researchers 20.01% 9.56x
Cholesterol Researchers 20.18% 9.49x
Composition Percentage: The overlap percentage between the Maine Cluster audience and the Interest attribute.
Index: A comparison of the Maine Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Maine Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Maine Cluster audience is LL Bean.

Location Composition Index
LL Bean 0.16% 19.45x
Ralph Lauren 0.12% 7.42x
The North Face 0.07% 2.81x
Bonobos 0.10% 1.90x
Talbots 0.08% 1.79x
Abercrombie & Fitch 0.07% 1.76x
Belk 0.02% 1.69x
J. Crew 0.09% 1.43x
Patagonia 0.02% 1.36x
LOFT 0.10% 1.32x
Composition Percentage: The overlap percentage between the Maine Cluster audience and the Location attribute.
Index: A comparison of the Maine Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Maine Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Maine Cluster audience is maine.gov.

Website Composition Index
maine.gov 6.66% 280.56x
wiscassetnewspaper.com 2.40% 278.76x
midcoasthealth.com 2.36% 268.47x
mainebiz.biz 7.32% 267.88x
theforecaster.net 3.60% 266.88x
penbaypilot.com 6.81% 252.47x
knox.villagesoup.com 7.02% 232.43x
islandinstitute.org 1.85% 229.57x
wgme.com 16.28% 229.46x
sunjournal.com 22.31% 225.88x
Composition Percentage: The overlap percentage between the Maine Cluster audience and the Web attribute.
Index: A comparison of the Maine Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Maine Cluster audience is New Hampshire News.

Content Affinity Composition Index
New Hampshire News 16.01% 33.21x
Vermont Cluster 6.59% 20.30x
Online Games 3.95% 16.83x
New England & Ivy League Sports 5.31% 16.65x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.33% 14.77x
Rhode Island Cluster 4.77% 13.31x
New England Universities 8.98% 12.85x
Local & Travel England - Northern England 0.15% 12.00x
Shipping & Logistics 0.48% 10.86x
Bird Watching 1.50% 10.47x
Composition Percentage: The overlap percentage between the Maine Cluster audience and the Content Affinity attribute.
Index: A comparison of the Maine Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Maine Cluster audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male