Dstillery Audiences

MAINE CLUSTER

Audience Size: 828.6 Thousand Devices

Explore the Maine Cluster Audience

Below you'll find more information about the Maine Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 828.6 thousand unique devices whose actions qualify for the Maine Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Maine Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Maine Cluster audience is Boston Trip Planners.

Interest Composition Index
Boston Trip Planners 27.99% 17.44x
Canoeing and Kayaking Enthusiasts 35.90% 15.86x
New England Patriots Fans 28.11% 15.62x
UConn Huskies Fans 24.34% 14.46x
Vermont Trip Planners 26.47% 12.50x
Liberal News Readers 15.95% 11.88x
Social Liberals 16.79% 11.30x
Cholesterol Researchers 15.90% 10.75x
Eco-Conscious Consumers 16.23% 10.52x
Financial Business Intelligence Researchers 16.64% 10.16x
Composition Percentage: The overlap percentage between the Maine Cluster audience and the Interest attribute.
Index: A comparison of the Maine Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Maine Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Maine Cluster audience is LL Bean.

Location Composition Index
LL Bean 0.18% 35.27x
Ralph Lauren 0.09% 11.44x
Abercrombie & Fitch 0.10% 3.46x
Uniqlo 0.04% 3.44x
J. Crew 0.10% 3.41x
Coach 0.16% 3.04x
Gymboree 0.07% 2.90x
The North Face 0.04% 2.09x
Express Outlets 0.01% 1.98x
REI 0.03% 1.81x
Composition Percentage: The overlap percentage between the Maine Cluster audience and the Location attribute.
Index: A comparison of the Maine Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Maine Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Maine Cluster audience is maineoil.com.

Website Composition Index
maineoil.com 2.80% 416.35x
smccme.edu 2.37% 371.93x
midcoasthealth.com 2.23% 351.05x
maine.gov 9.55% 347.10x
penbaypilot.com 5.21% 340.95x
theforecaster.net 4.95% 335.50x
mainebiz.biz 9.15% 331.99x
wgme.com 13.97% 327.95x
knox.villagesoup.com 6.19% 311.77x
centralmaine.com 23.93% 296.02x
Composition Percentage: The overlap percentage between the Maine Cluster audience and the Web attribute.
Index: A comparison of the Maine Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Maine Cluster audience is New Hampshire News.

Content Affinity Composition Index
New Hampshire News 13.18% 41.06x
Vermont Cluster 5.83% 23.49x
New England & Ivy League Sports 6.30% 20.61x
Online Games 3.22% 19.26x
Environmental Conservation 0.08% 18.25x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.28% 17.13x
Rhode Island Cluster 3.90% 15.62x
New England Universities 9.66% 15.33x
Local & Travel England - North Midlands 0.04% 14.56x
Assorted Topics (Viral Media, Paid Traffic) 4.89% 14.18x
Composition Percentage: The overlap percentage between the Maine Cluster audience and the Content Affinity attribute.
Index: A comparison of the Maine Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Maine Cluster audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male