Dstillery Audiences

MAINE CLUSTER

Audience Size: 714 Thousand Devices

Explore the Maine Cluster Audience

Below you'll find more information about the Maine Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 714 thousand unique devices whose actions qualify for the Maine Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Maine Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Maine Cluster audience is Boston Trip Planners.

Interest Composition Index
Boston Trip Planners 20.23% 19.96x
Waterfront Vacationers 48.29% 18.74x
Liberal News Readers 16.75% 15.99x
Cape Cod News Readers 26.64% 14.70x
Financial Business Intelligence Researchers 16.78% 14.02x
Advertising Professionals 17.28% 13.99x
Financial News Readers 14.09% 13.57x
UConn Huskies Fans 20.19% 13.49x
Eco-Conscious Consumers 12.08% 13.34x
Canoeing and Kayaking Enthusiasts 35.30% 13.32x
Composition Percentage: The overlap percentage between the Maine Cluster audience and the Interest attribute.
Index: A comparison of the Maine Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Maine Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Maine Cluster audience is Dressbarn.

Location Composition Index
Dressbarn 0.02% 1.98x
American Eagle Outfitters 0.02% 1.67x
Talbots 0.01% 1.64x
Carhartt 0.19% 1.43x
Aeropostale 0.01% 1.27x
Banana Republic 0.01% 1.24x
Old Navy 0.02% 1.21x
Express 0.01% 1.02x
The Childrens Place 0.02% 0.92x
Mens Wearhouse 0.02% 0.86x
Composition Percentage: The overlap percentage between the Maine Cluster audience and the Location attribute.
Index: A comparison of the Maine Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Maine Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Maine Cluster audience is maine.gov.

Website Composition Index
maine.gov 6.49% 165.36x
fox23maine.com 1.79% 162.48x
penbaypilot.com 6.43% 162.47x
smccme.edu 1.49% 156.44x
animalwelfaresociety.org 1.51% 155.66x
centralmaine.com 21.50% 151.28x
sunjournal.com 21.08% 132.42x
wgme.com 48.36% 131.07x
lakesofmaine.org 1.39% 130.70x
wabi.tv 17.97% 122.39x
Composition Percentage: The overlap percentage between the Maine Cluster audience and the Web attribute.
Index: A comparison of the Maine Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Maine Cluster audience is New Hampshire News.

Content Affinity Composition Index
New Hampshire News 11.08% 26.15x
Vermont Cluster 2.97% 17.06x
Online Games 2.74% 15.45x
Rhode Island Cluster 6.38% 13.39x
Nature & Wildlife 2.52% 13.29x
Assorted Topics (Power Trains, Drones, Web Design) 0.14% 12.50x
Central California Cluster 1.81% 12.05x
San Francisco Bay Area Cluster 9.24% 10.69x
Environmental Conservation 0.02% 10.60x
Shipping & Logistics 0.11% 10.44x
Composition Percentage: The overlap percentage between the Maine Cluster audience and the Content Affinity attribute.
Index: A comparison of the Maine Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Maine Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male