Dstillery Audiences

MAINE CLUSTER

Audience Size: 789.2 Thousand Devices

Explore the Maine Cluster Audience

Below you'll find more information about the Maine Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 789.2 thousand unique devices whose actions qualify for the Maine Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Maine Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Maine Cluster audience is Canoeing and Kayaking Enthusiasts.

Interest Composition Index
Canoeing and Kayaking Enthusiasts 35.44% 16.85x
Boston Trip Planners 31.43% 16.10x
New England Patriots Fans 30.91% 15.34x
Cape Cod News Readers 33.54% 15.12x
UConn Huskies Fans 27.74% 13.89x
Vermont Trip Planners 26.55% 12.23x
Liberal News Readers 20.43% 11.27x
Social Liberals 21.33% 10.36x
Financial Business Intelligence Researchers 19.74% 10.08x
Eco-Conscious Consumers 20.32% 9.98x
Composition Percentage: The overlap percentage between the Maine Cluster audience and the Interest attribute.
Index: A comparison of the Maine Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Maine Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Maine Cluster audience is LL Bean.

Location Composition Index
LL Bean 0.12% 14.22x
Ralph Lauren 0.10% 6.97x
The North Face 0.05% 2.76x
J. Crew 0.12% 1.96x
Intermix 0.03% 1.96x
Bonobos 0.12% 1.65x
Patagonia 0.02% 1.58x
Saint Laurent Paris 0.01% 1.44x
Armani 0.04% 1.37x
Eddie Bauer 0.03% 1.28x
Composition Percentage: The overlap percentage between the Maine Cluster audience and the Location attribute.
Index: A comparison of the Maine Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Maine Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Maine Cluster audience is maine.gov.

Website Composition Index
maine.gov 5.37% 242.33x
wiscassetnewspaper.com 2.35% 239.81x
mainebiz.biz 5.93% 233.11x
theforecaster.net 2.88% 232.18x
midcoasthealth.com 2.13% 226.27x
penbaypilot.com 6.68% 212.62x
themainemag.com 4.52% 210.79x
mainetrailfinder.com 6.04% 203.57x
islandinstitute.org 1.74% 198.08x
knox.villagesoup.com 6.74% 197.45x
Composition Percentage: The overlap percentage between the Maine Cluster audience and the Web attribute.
Index: A comparison of the Maine Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Maine Cluster audience is New Hampshire News.

Content Affinity Composition Index
New Hampshire News 15.95% 37.19x
Vermont Cluster 6.18% 22.13x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.27% 18.81x
Online Games 4.09% 18.55x
New England & Ivy League Sports 5.22% 18.03x
Environmental Conservation 0.09% 15.45x
Rhode Island Cluster 5.00% 14.18x
New England Universities 8.84% 13.99x
Local & Travel England - North Midlands 0.05% 13.26x
Local & Travel England - Northern England 0.13% 12.60x
Composition Percentage: The overlap percentage between the Maine Cluster audience and the Content Affinity attribute.
Index: A comparison of the Maine Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Maine Cluster audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male