Dstillery Audiences

MAINE CLUSTER

Audience Size: 1.2 Million Devices

Explore the Maine Cluster Audience

Below you'll find more information about the Maine Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Maine Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Maine Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Maine Cluster audience is Canoeing and Kayaking Enthusiasts.

Interest Composition Index
Canoeing and Kayaking Enthusiasts 38.47% 15.35x
Cape Cod News Readers 31.57% 14.56x
Boston Trip Planners 29.23% 14.36x
UConn Huskies Fans 27.31% 12.44x
New England Patriots Fans 28.49% 11.85x
Liberal News Readers 23.46% 11.37x
Financial Business Intelligence Researchers 22.66% 10.83x
Financial News Readers 21.01% 10.38x
Tampa and St Petersburg Trip Planners 21.70% 10.22x
Eco-Conscious Consumers 21.06% 10.05x
Composition Percentage: The overlap percentage between the Maine Cluster audience and the Interest attribute.
Index: A comparison of the Maine Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Maine Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Maine Cluster audience is Dressbarn.

Location Composition Index
Dressbarn 0.01% 2.50x
Carhartt 0.14% 1.12x
Composition Percentage: The overlap percentage between the Maine Cluster audience and the Location attribute.
Index: A comparison of the Maine Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Maine Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Maine Cluster audience is maineoil.com.

Website Composition Index
maineoil.com 1.82% 184.89x
intermed.com 1.02% 167.52x
mainetrailfinder.com 1.93% 159.59x
smccme.edu 1.34% 158.83x
themainemag.com 1.30% 157.94x
maine.gov 6.08% 154.97x
penbaypilot.com 3.69% 146.10x
knox.villagesoup.com 2.13% 146.08x
boothbayregister.com 1.33% 145.29x
fox23maine.com 2.47% 143.95x
Composition Percentage: The overlap percentage between the Maine Cluster audience and the Web attribute.
Index: A comparison of the Maine Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Maine Cluster audience is New Hampshire News.

Content Affinity Composition Index
New Hampshire News 15.86% 30.76x
Vermont Cluster 4.84% 18.64x
Environmental Conservation 0.08% 16.65x
Online Games 5.10% 15.49x
New England & Ivy League Sports 1.99% 15.14x
Local & Travel England - North Midlands 0.07% 14.72x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.05% 13.79x
Local & Travel England - Northern England 0.19% 12.81x
England Tourism 0.02% 11.47x
Alaska Cluster 3.17% 11.46x
Composition Percentage: The overlap percentage between the Maine Cluster audience and the Content Affinity attribute.
Index: A comparison of the Maine Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Maine Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male