Dstillery Audiences

MAINE CLUSTER

Audience Size: 815 Thousand Devices

Explore the Maine Cluster Audience

Below you'll find more information about the Maine Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 815 thousand unique devices whose actions qualify for the Maine Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Maine Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Maine Cluster audience is Boston Trip Planners.

Interest Composition Index
Boston Trip Planners 31.91% 17.31x
Canoeing and Kayaking Enthusiasts 31.85% 16.54x
New England Patriots Fans 29.70% 15.33x
Vermont Trip Planners 29.12% 12.49x
Liberal News Readers 15.36% 11.41x
Social Liberals 17.87% 10.44x
Cholesterol Researchers 15.46% 10.14x
Financial Business Intelligence Researchers 15.58% 9.84x
Eco-Conscious Consumers 17.29% 9.80x
Boston Red Sox Fans 13.77% 9.44x
Composition Percentage: The overlap percentage between the Maine Cluster audience and the Interest attribute.
Index: A comparison of the Maine Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Maine Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Maine Cluster audience is Abercrombie & Fitch.

Location Composition Index
Abercrombie & Fitch 0.04% 3.82x
J. Crew 0.05% 2.34x
Coach 0.08% 2.09x
Gymboree 0.04% 2.07x
Talbots 0.05% 1.89x
Brooks Brothers 0.03% 1.62x
Columbia 0.01% 1.53x
Uniqlo 0.01% 1.30x
Urban Outfitters 0.04% 1.28x
Lululemon 0.04% 1.21x
Composition Percentage: The overlap percentage between the Maine Cluster audience and the Location attribute.
Index: A comparison of the Maine Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Maine Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Maine Cluster audience is maineoil.com.

Website Composition Index
maineoil.com 2.96% 396.60x
smccme.edu 2.94% 361.18x
penbaypilot.com 5.30% 348.88x
mainehealth.org 3.28% 340.64x
mainebiz.biz 8.16% 337.58x
maine.gov 12.41% 337.44x
wgme.com 13.68% 335.69x
knox.villagesoup.com 6.19% 327.44x
theforecaster.net 5.58% 325.35x
boothbayregister.com 3.46% 305.23x
Composition Percentage: The overlap percentage between the Maine Cluster audience and the Web attribute.
Index: A comparison of the Maine Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Maine Cluster audience is New Hampshire News.

Content Affinity Composition Index
New Hampshire News 14.27% 39.62x
Vermont Cluster 6.14% 24.26x
New England & Ivy League Sports 6.09% 21.28x
Online Games 3.33% 19.08x
Rhode Island Cluster 4.21% 17.06x
Assorted Topics #11662 (Viral Media, Paid Traffic) 4.21% 16.07x
New England Universities 10.33% 15.63x
Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research) 0.33% 15.00x
Boston Cluster 39.58% 14.10x
Bird Watching 1.43% 12.27x
Composition Percentage: The overlap percentage between the Maine Cluster audience and the Content Affinity attribute.
Index: A comparison of the Maine Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Maine Cluster audience resonates most for the following age and income brackets.
Age
18-24
Income
$75,000-$99,999