Explore the Mainstream Media Audience
Below you'll find more information about the Mainstream Media audience, broken down in different categories based on their digital and physical behaviors. These are 65.9 million unique devices whose actions qualify for the Mainstream Media audience.
INTERESTS
The Mainstream Media audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Mainstream Media audience is Documentary Film Fans.
| Interest | Composition | Index |
| Documentary Film Fans | 2.98% | 1.58x |
| Voters | 3.18% | 1.58x |
| Entertainment & Tabloid Magazine Readers | 2.86% | 1.58x |
| Post COVID-19 Restaurant Reopening Researchers | 2.18% | 1.58x |
| Telemedicine Content Readers | 2.12% | 1.58x |
| Home Custom Bedroom Decorators | 2.18% | 1.58x |
| Market Intelligence Researchers | 3.11% | 1.58x |
| COVID Vaccine Researchers | 2.34% | 1.58x |
| Remdesivir Information Researchers | 2.18% | 1.58x |
| Advertising Professionals | 2.74% | 1.58x |
Composition Percentage:
The overlap percentage between the Mainstream Media audience and the Interest attribute.
Index: A comparison of the Mainstream Media audience to the internet population.
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APPAREL RETAILERS
The Mainstream Media audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Mainstream Media audience is Banana Republic.
| Location | Composition | Index |
| Banana Republic | 0.02% | 1.05x |
| J. Crew | 0.01% | 1.05x |
| Express | 0.02% | 1.05x |
| Jos A. Bank Clothiers | 0.02% | 1.04x |
| LOFT | 0.02% | 1.04x |
| H&M | 0.01% | 1.04x |
| Gap | 0.02% | 1.04x |
| Michael Kors | 0.01% | 1.03x |
| White House Black Market | 0.02% | 1.03x |
| Old Navy | 0.04% | 1.03x |
Composition Percentage:
The overlap percentage between the Mainstream Media audience and the Location attribute.
Index: A comparison of the Mainstream Media audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Mainstream Media audience is Australia & New Zealand Media.
| Content Affinity | Composition | Index |
| Australia & New Zealand Media | 0.23% | 1.58x |
| Liberal Media - Political Activism | 0.39% | 1.58x |
| Pharmacy | 0.03% | 1.58x |
| Oil & Energy | 0.03% | 1.58x |
| Retail Industry News | 0.01% | 1.58x |
| Custom Gifts | 0.01% | 1.58x |
| Liberal Media | 4.27% | 1.57x |
| Voting Information | 8.55% | 1.57x |
| Business News & Information Readers | 0.03% | 1.57x |
| Asia Travel | 2.42% | 1.57x |
Composition Percentage:
The overlap percentage between the Mainstream Media audience and the Content Affinity attribute.
Index: A comparison of the Mainstream Media audience to the internet population.
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DEMOGRAPHICS
The Mainstream Media audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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