Explore the Mainstream Media Audience
Below you'll find more information about the Mainstream Media audience, broken down in different categories based on their digital and physical behaviors. These are 85 million unique devices whose actions qualify for the Mainstream Media audience.
INTERESTS
The Mainstream Media audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Mainstream Media audience is Financial News Readers.
| Interest | Composition | Index |
| Financial News Readers | 2.43% | 1.79x |
| Liberal News Readers | 2.34% | 1.79x |
| TV Advertising Professionals | 2.77% | 1.79x |
| Social Liberals | 2.98% | 1.79x |
| Entertainment Industry Decision Makers | 2.81% | 1.79x |
| Personal Stock Portfolio Managers | 5.65% | 1.79x |
| Entertainment & Tabloid Magazine Readers | 2.73% | 1.79x |
| Techies | 2.62% | 1.79x |
| Mens Fitness Publication Readers | 2.58% | 1.79x |
| Luxury Second Home Owners | 2.66% | 1.79x |
Composition Percentage:
The overlap percentage between the Mainstream Media audience and the Interest attribute.
Index: A comparison of the Mainstream Media audience to the internet population.
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APPAREL RETAILERS
The Mainstream Media audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Mainstream Media audience is Patagonia.
| Location | Composition | Index |
| Patagonia | 0.01% | 1.23x |
| American Apparel | 0.03% | 1.23x |
| Uniqlo | 0.01% | 1.22x |
| Zara | 0.02% | 1.21x |
| Urban Outfitters | 0.04% | 1.19x |
| Levi Strauss | 0.01% | 1.19x |
| Club Monaco | 0.01% | 1.18x |
| Intermix | 0.01% | 1.18x |
| Banana Republic | 0.03% | 1.17x |
| Armani | 0.02% | 1.17x |
Composition Percentage:
The overlap percentage between the Mainstream Media audience and the Location attribute.
Index: A comparison of the Mainstream Media audience to the internet population.
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WEBSITES
The Mainstream Media audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Mainstream Media audience is cordless-phone-update.com.
| Website | Composition | Index |
| cordless-phone-update.com | 0.00% | 4.69x |
| naphill.org | 0.00% | 4.69x |
| tabletopgamingnews.com | 0.00% | 4.69x |
| weavolution.com | 0.00% | 4.69x |
| missingremote.com | 0.00% | 4.69x |
| dreamsville.net | 0.00% | 4.69x |
| wackypackages2007.com | 0.00% | 4.69x |
| montessorimom.com | 0.00% | 4.69x |
| mathsinsider.com | 0.00% | 4.69x |
| paulstamatiou.com | 0.00% | 4.69x |
Composition Percentage:
The overlap percentage between the Mainstream Media audience and the Web attribute.
Index: A comparison of the Mainstream Media audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Mainstream Media audience is Liberal Media - Political Activism.
| Content Affinity | Composition | Index |
| Liberal Media - Political Activism | 0.80% | 2.07x |
| Feminism | 0.18% | 2.06x |
| Liberal Media | 3.48% | 2.06x |
| Public Policy Media | 0.50% | 2.04x |
| Social & Demographic Trends | 0.53% | 2.03x |
| Australia & New Zealand Media | 0.71% | 2.03x |
| Assorted Topics #11662 (Viral Media, Paid Traffic) | 0.53% | 2.03x |
| Institutional Investing | 0.29% | 2.02x |
| Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research) | 0.04% | 2.02x |
| Philanthropy - Nonprofits | 0.19% | 2.02x |
Composition Percentage:
The overlap percentage between the Mainstream Media audience and the Content Affinity attribute.
Index: A comparison of the Mainstream Media audience to the internet population.
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DEMOGRAPHICS
The Mainstream Media audience resonates most for the following age and income brackets.
Age
35-44
Income
$150,000-$249,999
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