Dstillery Audiences

MAINSTREAM MEDIA

Audience Size: 63.2 Million Devices

Explore the Mainstream Media Audience

Below you'll find more information about the Mainstream Media audience, broken down in different categories based on their digital and physical behaviors. These are 63.2 million unique devices whose actions qualify for the Mainstream Media audience.

Dstillery Crafted Audiences

INTERESTS

The Mainstream Media audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mainstream Media audience is Techies.

Interest Composition Index
Techies 2.93% 1.68x
Personal Stock Portfolio Managers 2.63% 1.68x
Liberal News Readers 2.34% 1.68x
Executive Travelers 2.12% 1.68x
Home-Made Face Mask Researchers 1.79% 1.68x
Post COVID-19 Restaurant Reopening Researchers 1.89% 1.68x
Medical Advice Researchers 1.98% 1.68x
Small Business COVID-19 Relief Researchers 1.85% 1.68x
TV Advertising Professionals 2.28% 1.68x
Home Custom Bedroom Decorators 1.33% 1.68x
Composition Percentage: The overlap percentage between the Mainstream Media audience and the Interest attribute.
Index: A comparison of the Mainstream Media audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mainstream Media audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mainstream Media audience is Chicos.

Location Composition Index
Chicos 0.02% 1.06x
Jos A. Bank Clothiers 0.02% 1.06x
LOFT 0.02% 1.05x
Talbots 0.01% 1.05x
Eddie Bauer 0.01% 1.05x
White House Black Market 0.03% 1.04x
Banana Republic 0.02% 1.04x
Coach 0.01% 1.03x
J. Crew 0.01% 1.03x
Gap 0.02% 1.02x
Composition Percentage: The overlap percentage between the Mainstream Media audience and the Location attribute.
Index: A comparison of the Mainstream Media audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mainstream Media audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mainstream Media audience is inquisitr.com.

Website Composition Index
inquisitr.com 1.08% 3.02x
Composition Percentage: The overlap percentage between the Mainstream Media audience and the Web attribute.
Index: A comparison of the Mainstream Media audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mainstream Media audience is Australia & New Zealand Media.

Content Affinity Composition Index
Australia & New Zealand Media 0.15% 1.68x
Liberal Media 4.17% 1.67x
Liberal Media - Political Activism 0.29% 1.67x
Assorted Topics (Television, Origami, Men's Health) 0.08% 1.67x
Mining & Natural Resources 0.02% 1.67x
Small Business Resources 3.60% 1.67x
Natural & Healthy Living Researchers 0.02% 1.67x
Voting Information 6.81% 1.67x
Asia Travel 1.80% 1.66x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 0.12% 1.66x
Composition Percentage: The overlap percentage between the Mainstream Media audience and the Content Affinity attribute.
Index: A comparison of the Mainstream Media audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mainstream Media audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male