Explore the Mainstream Media Audience
Below you'll find more information about the Mainstream Media audience, broken down in different categories based on their digital and physical behaviors. These are 84 million unique devices whose actions qualify for the Mainstream Media audience.
INTERESTS
The Mainstream Media audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Mainstream Media audience is Financial News Readers.
| Interest | Composition | Index |
| Financial News Readers | 3.80% | 1.81x |
| Liberal News Readers | 3.83% | 1.81x |
| Social Liberals | 4.29% | 1.81x |
| TV Advertising Professionals | 4.05% | 1.81x |
| Personal Stock Portfolio Managers | 4.10% | 1.81x |
| Entertainment Industry Decision Makers | 3.96% | 1.81x |
| Mens Fitness Publication Readers | 4.06% | 1.81x |
| Entertainment & Tabloid Magazine Readers | 4.10% | 1.81x |
| Techies | 4.23% | 1.81x |
| Financial Investors | 5.64% | 1.81x |
Composition Percentage:
The overlap percentage between the Mainstream Media audience and the Interest attribute.
Index: A comparison of the Mainstream Media audience to the internet population.
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APPAREL RETAILERS
The Mainstream Media audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Mainstream Media audience is Bonobos.
| Location | Composition | Index |
| Bonobos | 0.08% | 1.18x |
| Jos A. Bank Clothiers | 0.23% | 1.12x |
| White House Black Market | 0.29% | 1.10x |
| Topshop | 0.02% | 1.10x |
| Mens Wearhouse | 0.37% | 1.09x |
| REI | 0.01% | 1.08x |
| Johnston and Murphy | 0.44% | 1.08x |
| Free People | 0.01% | 1.08x |
| Lululemon | 0.04% | 1.07x |
| Urban Outfitters | 0.04% | 1.06x |
Composition Percentage:
The overlap percentage between the Mainstream Media audience and the Location attribute.
Index: A comparison of the Mainstream Media audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Mainstream Media audience is Assorted Topics (Web Hosting, Fiction Storytelling, Research).
| Content Affinity | Composition | Index |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.02% | 1.80x |
| Liberal Media | 3.96% | 1.80x |
| Liberal Media - Political Activism | 0.60% | 1.80x |
| Australia & New Zealand Media | 0.65% | 1.80x |
| Feminism | 0.13% | 1.79x |
| Cars, Travel & Food | 0.05% | 1.78x |
| Assorted Topics (Rubik Cube, Gawker, Viral Media) | 5.31% | 1.78x |
| Voting Information | 11.19% | 1.78x |
| Nutrition & Diabetic Living | 0.13% | 1.78x |
| London Tourism | 0.02% | 1.78x |
Composition Percentage:
The overlap percentage between the Mainstream Media audience and the Content Affinity attribute.
Index: A comparison of the Mainstream Media audience to the internet population.
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DEMOGRAPHICS
The Mainstream Media audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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