Explore the Mainstream Media Audience
Below you'll find more information about the Mainstream Media audience, broken down in different categories based on their digital and physical behaviors. These are 46.5 million unique devices whose actions qualify for the Mainstream Media audience.
INTERESTS
The Mainstream Media audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Mainstream Media audience is Men's Shoe Shoppers.
| Interest | Composition | Index |
| Men's Shoe Shoppers | 4.10% | 1.65x |
| Essential Oils Enthusiasts | 0.14% | 1.64x |
| Advertising Professionals | 1.95% | 1.64x |
| Boston Trip Planners | 1.63% | 1.64x |
| Entertainment Industry Decision Makers | 2.01% | 1.64x |
| Remdesivir Information Researchers | 1.81% | 1.64x |
| Personal Stock Portfolio Managers | 2.23% | 1.64x |
| Documentary Film Fans | 2.06% | 1.64x |
| Social Distancing Content Readers | 1.77% | 1.64x |
| Cholesterol Researchers | 1.18% | 1.64x |
Composition Percentage:
The overlap percentage between the Mainstream Media audience and the Interest attribute.
Index: A comparison of the Mainstream Media audience to the internet population.
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APPAREL RETAILERS
The Mainstream Media audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Mainstream Media audience is Chicos.
| Location | Composition | Index |
| Chicos | 0.01% | 1.10x |
| LOFT | 0.01% | 1.09x |
| Gap | 0.01% | 1.06x |
| Banana Republic | 0.01% | 1.05x |
| White House Black Market | 0.01% | 1.04x |
| Zumiez | 0.02% | 1.03x |
| American Eagle Outfitters | 0.01% | 1.02x |
| Old Navy | 0.02% | 1.02x |
| Victoria's Secret | 0.02% | 1.02x |
| Aeropostale | 0.01% | 1.01x |
Composition Percentage:
The overlap percentage between the Mainstream Media audience and the Location attribute.
Index: A comparison of the Mainstream Media audience to the internet population.
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WEBSITES
The Mainstream Media audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Mainstream Media audience is investors.com.
| Website | Composition | Index |
| investors.com | 2.70% | 2.93x |
| oprahmag.com | 1.07% | 2.93x |
| sendtonews.com | 1.28% | 2.93x |
| radio.com | 1.83% | 2.93x |
| avantisvideo.com | 4.76% | 2.92x |
| economist.com | 1.83% | 2.92x |
| newsbreak.com | 1.24% | 2.91x |
Composition Percentage:
The overlap percentage between the Mainstream Media audience and the Web attribute.
Index: A comparison of the Mainstream Media audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Mainstream Media audience is Australia & New Zealand Media.
| Content Affinity | Composition | Index |
| Australia & New Zealand Media | 0.13% | 1.64x |
| Liberal Media - Political Activism | 0.24% | 1.63x |
| Small Business Resources | 2.71% | 1.63x |
| Liberal Media | 3.60% | 1.63x |
| Asia Travel | 1.36% | 1.63x |
| Canadian Homes | 1.80% | 1.63x |
| Personal Investment & Advisor Researchers | 0.21% | 1.62x |
| Voting Information | 6.52% | 1.62x |
| Assorted Topics (Television, Origami, Men's Health) | 0.07% | 1.62x |
| Marketing Professionals | 0.02% | 1.62x |
Composition Percentage:
The overlap percentage between the Mainstream Media audience and the Content Affinity attribute.
Index: A comparison of the Mainstream Media audience to the internet population.
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DEMOGRAPHICS
The Mainstream Media audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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