Explore the Mainstream Media Audience
Below you'll find more information about the Mainstream Media audience, broken down in different categories based on their digital and physical behaviors. These are 60.1 million unique devices whose actions qualify for the Mainstream Media audience.
INTERESTS
The Mainstream Media audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Mainstream Media audience is Remdesivir Information Researchers.
| Interest | Composition | Index |
| Remdesivir Information Researchers | 1.79% | 1.56x |
| Finance Continuing Education Researchers | 3.09% | 1.56x |
| Menopause Researchers | 3.21% | 1.56x |
| Personal Stock Portfolio Managers | 2.54% | 1.56x |
| Live Concert Fans | 3.11% | 1.56x |
| Documentary Film Fans | 2.96% | 1.56x |
| Liberal News Readers | 2.39% | 1.56x |
| Retired Health Insurance Researchers | 3.26% | 1.56x |
| Entertainment Industry Decision Makers | 2.59% | 1.56x |
| Social Distancing Content Readers | 1.94% | 1.56x |
Composition Percentage:
The overlap percentage between the Mainstream Media audience and the Interest attribute.
Index: A comparison of the Mainstream Media audience to the internet population.
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APPAREL RETAILERS
The Mainstream Media audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Mainstream Media audience is Mens Wearhouse.
| Location | Composition | Index |
| Mens Wearhouse | 0.01% | 1.05x |
| Victoria's Secret | 0.01% | 1.03x |
| Old Navy | 0.01% | 1.02x |
| Maurices | 0.01% | 1.00x |
| The Childrens Place | 0.01% | 1.00x |
| Carhartt | 0.13% | 0.99x |
| Journeys | 0.01% | 0.98x |
Composition Percentage:
The overlap percentage between the Mainstream Media audience and the Location attribute.
Index: A comparison of the Mainstream Media audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Mainstream Media audience is Costumes.
| Content Affinity | Composition | Index |
| Costumes | 0.01% | 1.56x |
| London Tourism & Events | 0.01% | 1.56x |
| Institutional Investing | 0.06% | 1.55x |
| Australia & New Zealand Media | 0.32% | 1.55x |
| Weather Information | 0.07% | 1.55x |
| Business News & Information Readers | 0.29% | 1.55x |
| Liberal Media | 4.15% | 1.55x |
| Social & Demographic Trends | 0.03% | 1.55x |
| Marketing Professionals | 0.14% | 1.55x |
| Retail Industry News | 0.05% | 1.55x |
Composition Percentage:
The overlap percentage between the Mainstream Media audience and the Content Affinity attribute.
Index: A comparison of the Mainstream Media audience to the internet population.
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DEMOGRAPHICS
The Mainstream Media audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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