Explore the Mainstream Media Audience
Below you'll find more information about the Mainstream Media audience, broken down in different categories based on their digital and physical behaviors. These are 47.9 million unique devices whose actions qualify for the Mainstream Media audience.
INTERESTS
The Mainstream Media audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Mainstream Media audience is Entertainment Industry Decision Makers.
| Interest | Composition | Index |
| Entertainment Industry Decision Makers | 1.37% | 1.68x |
| Vodka Enthusiasts | 0.81% | 1.68x |
| Migraine Researchers | 1.26% | 1.68x |
| TV Advertising Professionals | 1.19% | 1.68x |
| Marines | 1.84% | 1.68x |
| Retirement Financial Account Researchers | 1.69% | 1.68x |
| Orlando Activities Researchers | 0.25% | 1.68x |
| Women’s Lifestyle Blogs Researchers | 1.13% | 1.68x |
| Breast Cancer Fund Raisers | 0.93% | 1.68x |
| Mens Fitness Publication Readers | 1.00% | 1.68x |
Composition Percentage:
The overlap percentage between the Mainstream Media audience and the Interest attribute.
Index: A comparison of the Mainstream Media audience to the internet population.
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APPAREL RETAILERS
The Mainstream Media audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Mainstream Media audience is Talbots.
| Location | Composition | Index |
| Talbots | 0.01% | 1.09x |
| White House Black Market | 0.01% | 1.08x |
| Lululemon | 0.01% | 1.06x |
| H&M | 0.01% | 1.05x |
| Chicos | 0.01% | 1.05x |
| Old Navy | 0.02% | 1.04x |
| American Eagle Outfitters | 0.02% | 1.03x |
| Urban Outfitters | 0.02% | 1.02x |
| Zumiez | 0.02% | 1.00x |
| Buckle | 0.02% | 1.00x |
Composition Percentage:
The overlap percentage between the Mainstream Media audience and the Location attribute.
Index: A comparison of the Mainstream Media audience to the internet population.
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WEBSITES
The Mainstream Media audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Mainstream Media audience is avantisvideo.com.
| Website | Composition | Index |
| avantisvideo.com | 2.68% | 3.22x |
| investors.com | 1.85% | 3.22x |
| statnews.com | 1.28% | 3.22x |
| economist.com | 1.17% | 3.21x |
| nationalgeographic.com | 1.14% | 3.20x |
| newyork.cbslocal.com | 1.00% | 3.19x |
| amomedia.com | 1.38% | 3.19x |
Composition Percentage:
The overlap percentage between the Mainstream Media audience and the Web attribute.
Index: A comparison of the Mainstream Media audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Mainstream Media audience is Australia & New Zealand Media.
| Content Affinity | Composition | Index |
| Australia & New Zealand Media | 0.16% | 1.67x |
| Liberal Media | 3.10% | 1.67x |
| Small Business Resources | 1.89% | 1.67x |
| Canadian Homes | 1.46% | 1.66x |
| Liberal Media - Political Activism | 0.21% | 1.66x |
| Nature & Wildlife | 0.33% | 1.66x |
| Voting Information | 4.94% | 1.66x |
| Asia Travel | 1.00% | 1.66x |
| News Cluster | 9.45% | 1.65x |
| Assorted Topics (Art, Photography, Fashion, Paranormal Activity) | 0.59% | 1.65x |
Composition Percentage:
The overlap percentage between the Mainstream Media audience and the Content Affinity attribute.
Index: A comparison of the Mainstream Media audience to the internet population.
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DEMOGRAPHICS
The Mainstream Media audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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