Dstillery Audiences

MAINSTREAM MEDIA

Audience Size: 61.6 Million Devices

Explore the Mainstream Media Audience

Below you'll find more information about the Mainstream Media audience, broken down in different categories based on their digital and physical behaviors. These are 61.6 million unique devices whose actions qualify for the Mainstream Media audience.

Dstillery Crafted Audiences

INTERESTS

The Mainstream Media audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mainstream Media audience is Menopause Researchers.

Interest Composition Index
Menopause Researchers 3.98% 1.67x
Men's Clothing Shoppers 3.79% 1.67x
Personal Stock Portfolio Managers 3.88% 1.67x
Documentary Film Fans 3.84% 1.67x
Liberal News Readers 3.36% 1.67x
Executive Travelers 3.86% 1.67x
Gun Violence Researchers 4.23% 1.67x
Financial News Readers 3.32% 1.67x
Financial Investors 5.76% 1.67x
Remdesivir Information Researchers 2.96% 1.67x
Composition Percentage: The overlap percentage between the Mainstream Media audience and the Interest attribute.
Index: A comparison of the Mainstream Media audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mainstream Media audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mainstream Media audience is Victoria's Secret.

Location Composition Index
Victoria's Secret 0.01% 1.05x
The Childrens Place 0.01% 1.03x
Old Navy 0.01% 1.03x
Journeys 0.01% 1.02x
Maurices 0.01% 0.99x
Carhartt 0.11% 0.99x
Composition Percentage: The overlap percentage between the Mainstream Media audience and the Location attribute.
Index: A comparison of the Mainstream Media audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mainstream Media audience is Weather Information.

Content Affinity Composition Index
Weather Information 0.04% 1.67x
Homeschooling 0.01% 1.67x
Institutional Investing 0.04% 1.67x
Business News & Information Readers 0.20% 1.66x
Australia & New Zealand Media 0.32% 1.66x
Liberal Media 4.41% 1.66x
Social & Demographic Trends 0.02% 1.66x
Retail Industry News 0.04% 1.66x
Bird Watching 0.04% 1.66x
London Tourism & Events 0.01% 1.66x
Composition Percentage: The overlap percentage between the Mainstream Media audience and the Content Affinity attribute.
Index: A comparison of the Mainstream Media audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mainstream Media audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male