Explore the Mainstream Media Audience
Below you'll find more information about the Mainstream Media audience, broken down in different categories based on their digital and physical behaviors. These are 79.5 million unique devices whose actions qualify for the Mainstream Media audience.
INTERESTS
The Mainstream Media audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Mainstream Media audience is Personal Stock Portfolio Managers.
| Interest | Composition | Index |
| Personal Stock Portfolio Managers | 3.39% | 1.57x |
| Liberal News Readers | 3.12% | 1.57x |
| TV Advertising Professionals | 3.32% | 1.57x |
| Financial News Readers | 3.26% | 1.57x |
| Entertainment Industry Decision Makers | 3.22% | 1.57x |
| Techies | 3.33% | 1.57x |
| Social Liberals | 3.36% | 1.57x |
| Entertainment & Tabloid Magazine Readers | 3.26% | 1.57x |
| Mens Fitness Publication Readers | 3.34% | 1.57x |
| Documentary Film Fans | 3.56% | 1.57x |
Composition Percentage:
The overlap percentage between the Mainstream Media audience and the Interest attribute.
Index: A comparison of the Mainstream Media audience to the internet population.
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APPAREL RETAILERS
The Mainstream Media audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Mainstream Media audience is Patagonia.
| Location | Composition | Index |
| Patagonia | 0.02% | 1.12x |
| Bonobos | 0.06% | 1.12x |
| American Apparel | 0.04% | 1.10x |
| Supreme | 0.01% | 1.10x |
| Jos A. Bank Clothiers | 0.30% | 1.09x |
| Johnston and Murphy | 0.14% | 1.08x |
| Topshop | 0.01% | 1.08x |
| Ann Taylor | 0.03% | 1.07x |
| Urban Outfitters | 0.05% | 1.07x |
| Armani | 0.04% | 1.07x |
Composition Percentage:
The overlap percentage between the Mainstream Media audience and the Location attribute.
Index: A comparison of the Mainstream Media audience to the internet population.
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WEBSITES
The Mainstream Media audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Mainstream Media audience is economist.com.
| Website | Composition | Index |
| economist.com | 1.39% | 3.17x |
| investors.com | 2.58% | 3.17x |
Composition Percentage:
The overlap percentage between the Mainstream Media audience and the Web attribute.
Index: A comparison of the Mainstream Media audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Mainstream Media audience is Assorted Topics (Web Hosting, Fiction Storytelling, Research).
| Content Affinity | Composition | Index |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.03% | 1.56x |
| Liberal Media - Political Activism | 0.78% | 1.56x |
| Liberal Media | 5.08% | 1.56x |
| Assorted Topics (Television, Origami, Men's Health) | 0.02% | 1.56x |
| Feminism | 0.18% | 1.56x |
| Celebrity Gossip | 0.47% | 1.56x |
| Australia & New Zealand Media | 0.86% | 1.55x |
| Personal Finance Researchers | 0.94% | 1.55x |
| Assorted Topics (Rubik Cube, Gawker, Viral Media) | 6.67% | 1.55x |
| Social & Demographic Trends | 0.29% | 1.55x |
Composition Percentage:
The overlap percentage between the Mainstream Media audience and the Content Affinity attribute.
Index: A comparison of the Mainstream Media audience to the internet population.
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DEMOGRAPHICS
The Mainstream Media audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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