Dstillery Audiences

MAINSTREAM MEDIA

Audience Size: 66 Million Devices

Explore the Mainstream Media Audience

Below you'll find more information about the Mainstream Media audience, broken down in different categories based on their digital and physical behaviors. These are 66 million unique devices whose actions qualify for the Mainstream Media audience.

Dstillery Crafted Audiences

INTERESTS

The Mainstream Media audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mainstream Media audience is Personal Stock Portfolio Managers.

Interest Composition Index
Personal Stock Portfolio Managers 3.10% 1.55x
Boston Trip Planners 2.72% 1.55x
Cholesterol Researchers 2.50% 1.55x
COVID Testing Researchers 2.11% 1.55x
Market Intelligence Researchers 3.10% 1.55x
Remdesivir Information Researchers 2.35% 1.55x
Advertising Professionals 2.67% 1.55x
Finance Continuing Education Researchers 3.50% 1.55x
Documentary Film Fans 3.03% 1.55x
TV Junkies 2.87% 1.55x
Composition Percentage: The overlap percentage between the Mainstream Media audience and the Interest attribute.
Index: A comparison of the Mainstream Media audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mainstream Media audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mainstream Media audience is Carhartt.

Location Composition Index
Carhartt 0.05% 1.00x
Composition Percentage: The overlap percentage between the Mainstream Media audience and the Location attribute.
Index: A comparison of the Mainstream Media audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mainstream Media audience is Vitamin Shoppers.

Content Affinity Composition Index
Vitamin Shoppers 0.02% 1.55x
Business News & Information Readers 0.05% 1.55x
Institutional Investing 0.01% 1.54x
Online Media Converters 0.01% 1.54x
Oil & Energy 0.04% 1.54x
Natural & Healthy Living Researchers 0.02% 1.54x
Liberal Media - Political Activism 0.44% 1.54x
Pharmacy 0.06% 1.54x
Liberal Media 3.49% 1.54x
Custom Gifts 0.02% 1.54x
Composition Percentage: The overlap percentage between the Mainstream Media audience and the Content Affinity attribute.
Index: A comparison of the Mainstream Media audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mainstream Media audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male