Explore the Mainstream Media Audience
Below you'll find more information about the Mainstream Media audience, broken down in different categories based on their digital and physical behaviors. These are 93.1 million unique devices whose actions qualify for the Mainstream Media audience.
INTERESTS
The Mainstream Media audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Mainstream Media audience is True Crime Podcast Listeners.
| Interest | Composition | Index |
| True Crime Podcast Listeners | 0.01% | 1.54x |
| Advertising Professionals | 2.84% | 1.46x |
| Menopause Researchers | 2.92% | 1.46x |
| Entertainment Industry Decision Makers | 2.65% | 1.46x |
| Social Distancing Content Readers | 0.05% | 1.46x |
| Cholesterol Researchers | 2.52% | 1.46x |
| Home-Made Face Mask Researchers | 0.06% | 1.46x |
| Small Business COVID-19 Relief Researchers | 0.06% | 1.46x |
| TV Advertising Professionals | 2.65% | 1.46x |
| Telemedicine Content Readers | 0.07% | 1.46x |
Composition Percentage:
The overlap percentage between the Mainstream Media audience and the Interest attribute.
Index: A comparison of the Mainstream Media audience to the internet population.
Curious about what else the Mainstream Media audience is interested in?
Sign Up
APPAREL RETAILERS
The Mainstream Media audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Mainstream Media audience is Old Navy.
| Location | Composition | Index |
| Old Navy | 0.01% | 1.04x |
| Mens Wearhouse | 0.01% | 1.03x |
| Carhartt | 0.13% | 1.00x |
| Maurices | 0.01% | 1.00x |
Composition Percentage:
The overlap percentage between the Mainstream Media audience and the Location attribute.
Index: A comparison of the Mainstream Media audience to the internet population.
Want to find more of the Mainstream Media audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Mainstream Media audience is London Tourism & Events.
| Content Affinity | Composition | Index |
| London Tourism & Events | 0.02% | 1.46x |
| Liberal Media | 4.57% | 1.46x |
| Australia & New Zealand Media | 0.39% | 1.46x |
| Consumer Rewards | 0.01% | 1.46x |
| Social & Demographic Trends | 0.04% | 1.46x |
| Men's Dress Shirt Shopping | 0.04% | 1.46x |
| NYC Tourist Attractions | 0.63% | 1.46x |
| Writing & Publishing | 0.15% | 1.46x |
| Public Policy Media | 0.37% | 1.46x |
| Liberal Media - Political Activism | 0.56% | 1.46x |
Composition Percentage:
The overlap percentage between the Mainstream Media audience and the Content Affinity attribute.
Index: A comparison of the Mainstream Media audience to the internet population.
Want to see more of the Content Affinities the Mainstream Media audience visits?
Sign Up
DEMOGRAPHICS
The Mainstream Media audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
Interested in seeing other characteristics of the Mainstream Media audience?
Sign Up