Dstillery Audiences

MAINSTREAM MEDIA

Audience Size: 86.3 Million Devices

Explore the Mainstream Media Audience

Below you'll find more information about the Mainstream Media audience, broken down in different categories based on their digital and physical behaviors. These are 86.3 million unique devices whose actions qualify for the Mainstream Media audience.

Dstillery Crafted Audiences

INTERESTS

The Mainstream Media audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mainstream Media audience is Financial News Readers.

Interest Composition Index
Financial News Readers 4.21% 1.70x
Liberal News Readers 4.20% 1.70x
TV Advertising Professionals 4.13% 1.70x
Entertainment Industry Decision Makers 3.86% 1.70x
Social Liberals 4.62% 1.70x
Personal Stock Portfolio Managers 4.80% 1.70x
Entertainment & Tabloid Magazine Readers 4.02% 1.70x
Techies 4.21% 1.70x
Mens Fitness Publication Readers 4.09% 1.70x
Advertising Professionals 4.47% 1.70x
Composition Percentage: The overlap percentage between the Mainstream Media audience and the Interest attribute.
Index: A comparison of the Mainstream Media audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mainstream Media audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mainstream Media audience is REI.

Location Composition Index
REI 0.01% 1.15x
Armani 0.02% 1.14x
American Apparel 0.02% 1.12x
Madewell 0.02% 1.12x
Tommy Bahama 0.01% 1.11x
The North Face 0.01% 1.11x
Urban Outfitters 0.03% 1.11x
Ann Taylor 0.01% 1.11x
Hugo Boss 0.03% 1.10x
Lululemon 0.03% 1.10x
Composition Percentage: The overlap percentage between the Mainstream Media audience and the Location attribute.
Index: A comparison of the Mainstream Media audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mainstream Media audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mainstream Media audience is investors.com.

Website Composition Index
investors.com 1.09% 2.96x
Composition Percentage: The overlap percentage between the Mainstream Media audience and the Web attribute.
Index: A comparison of the Mainstream Media audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mainstream Media audience is Liberal Media.

Content Affinity Composition Index
Liberal Media 4.17% 1.70x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.01% 1.70x
Australia & New Zealand Media 0.57% 1.70x
Liberal Media - Political Activism 0.52% 1.69x
London Tourism & Events 0.03% 1.69x
Voting Information 9.99% 1.69x
Middle East News 0.72% 1.68x
Assorted Topics (Rubik Cube, Gawker, Viral Media) 5.75% 1.68x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 0.33% 1.68x
Public Policy Media 0.52% 1.68x
Composition Percentage: The overlap percentage between the Mainstream Media audience and the Content Affinity attribute.
Index: A comparison of the Mainstream Media audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mainstream Media audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female