Explore the Mainstream Media Audience
Below you'll find more information about the Mainstream Media audience, broken down in different categories based on their digital and physical behaviors. These are 99 million unique devices whose actions qualify for the Mainstream Media audience.
INTERESTS
The Mainstream Media audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Mainstream Media audience is Social Liberals.
| Interest | Composition | Index |
| Social Liberals | 3.41% | 1.54x |
| Occupy Movement Supporters | 3.74% | 1.54x |
| Techies | 3.46% | 1.54x |
| Personal Stock Portfolio Managers | 3.38% | 1.54x |
| Documentary Film Fans | 3.48% | 1.54x |
| Liberal News Readers | 3.26% | 1.54x |
| Social Distancing Content Readers | 0.07% | 1.54x |
| Cholesterol Researchers | 3.13% | 1.54x |
| TV Advertising Professionals | 3.26% | 1.54x |
| Gun Violence Researchers | 3.68% | 1.54x |
Composition Percentage:
The overlap percentage between the Mainstream Media audience and the Interest attribute.
Index: A comparison of the Mainstream Media audience to the internet population.
Curious about what else the Mainstream Media audience is interested in?
Sign Up
APPAREL RETAILERS
The Mainstream Media audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Mainstream Media audience is Banana Republic.
| Location | Composition | Index |
| Banana Republic | 0.01% | 1.06x |
| Mens Wearhouse | 0.05% | 1.05x |
| Gap | 0.01% | 1.05x |
| Chicos | 0.01% | 1.04x |
| LOFT | 0.01% | 1.03x |
| Old Navy | 0.02% | 1.01x |
| Express | 0.01% | 1.01x |
| Victoria's Secret | 0.02% | 1.00x |
| American Eagle Outfitters | 0.01% | 0.99x |
| Zumiez | 0.01% | 0.98x |
Composition Percentage:
The overlap percentage between the Mainstream Media audience and the Location attribute.
Index: A comparison of the Mainstream Media audience to the internet population.
Want to find more of the Mainstream Media audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Mainstream Media audience is Liberal Media.
| Content Affinity | Composition | Index |
| Liberal Media | 3.89% | 1.54x |
| Australia & New Zealand Media | 0.42% | 1.53x |
| Liberal Media - Political Activism | 0.45% | 1.53x |
| Social & Demographic Trends | 0.07% | 1.53x |
| Assorted Topics (Television, Origami, Men's Health) | 0.16% | 1.53x |
| Writing & Publishing | 0.22% | 1.53x |
| Public Policy Media | 0.41% | 1.53x |
| London Tourism & Events | 0.02% | 1.53x |
| Nutrition & Diabetic Living | 0.08% | 1.53x |
| Assorted Topics (Photography Resources, Stock Photos, Motorcycles) | 0.27% | 1.53x |
Composition Percentage:
The overlap percentage between the Mainstream Media audience and the Content Affinity attribute.
Index: A comparison of the Mainstream Media audience to the internet population.
Want to see more of the Content Affinities the Mainstream Media audience visits?
Sign Up
DEMOGRAPHICS
The Mainstream Media audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
Interested in seeing other characteristics of the Mainstream Media audience?
Sign Up