Dstillery Audiences

MAINSTREAM MEDIA

Audience Size: 80 Million Devices

Explore the Mainstream Media Audience

Below you'll find more information about the Mainstream Media audience, broken down in different categories based on their digital and physical behaviors. These are 80 million unique devices whose actions qualify for the Mainstream Media audience.

Dstillery Crafted Audiences

INTERESTS

The Mainstream Media audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mainstream Media audience is Financial News Readers.

Interest Composition Index
Financial News Readers 3.34% 1.68x
Liberal News Readers 3.00% 1.68x
TV Advertising Professionals 3.23% 1.68x
Entertainment Industry Decision Makers 2.90% 1.68x
Personal Stock Portfolio Managers 3.39% 1.68x
Entertainment & Tabloid Magazine Readers 3.24% 1.68x
Social Liberals 3.41% 1.68x
Mens Fitness Publication Readers 3.23% 1.68x
Techies 3.21% 1.68x
Documentary Film Fans 3.47% 1.68x
Composition Percentage: The overlap percentage between the Mainstream Media audience and the Interest attribute.
Index: A comparison of the Mainstream Media audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mainstream Media audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mainstream Media audience is Supreme.

Location Composition Index
Supreme 0.01% 1.21x
Bonobos 0.08% 1.15x
Jos A. Bank Clothiers 0.28% 1.11x
Topshop 0.02% 1.11x
Patagonia 0.02% 1.10x
Uniqlo 0.02% 1.09x
Armani 0.03% 1.09x
Free People 0.02% 1.09x
REI 0.02% 1.09x
Mens Wearhouse 0.45% 1.08x
Composition Percentage: The overlap percentage between the Mainstream Media audience and the Location attribute.
Index: A comparison of the Mainstream Media audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mainstream Media audience is Assorted Topics (Web Hosting, Fiction Storytelling, Research).

Content Affinity Composition Index
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.02% 1.68x
Liberal Media - Political Activism 0.61% 1.68x
Liberal Media 3.96% 1.68x
Assorted Topics (Television, Origami, Men's Health) 0.02% 1.68x
Feminism 0.15% 1.67x
Australia & New Zealand Media 0.68% 1.67x
Celebrity Gossip 0.33% 1.67x
Voting Information 13.20% 1.66x
Assorted Topics (Rubik Cube, Gawker, Viral Media) 5.38% 1.66x
Personal Finance Researchers 0.98% 1.66x
Composition Percentage: The overlap percentage between the Mainstream Media audience and the Content Affinity attribute.
Index: A comparison of the Mainstream Media audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mainstream Media audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male