Explore the Mainstream Media Audience
Below you'll find more information about the Mainstream Media audience, broken down in different categories based on their digital and physical behaviors. These are 63.2 million unique devices whose actions qualify for the Mainstream Media audience.
INTERESTS
The Mainstream Media audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Mainstream Media audience is Techies.
| Interest | Composition | Index |
| Techies | 2.93% | 1.68x |
| Personal Stock Portfolio Managers | 2.63% | 1.68x |
| Liberal News Readers | 2.34% | 1.68x |
| Executive Travelers | 2.12% | 1.68x |
| Home-Made Face Mask Researchers | 1.79% | 1.68x |
| Post COVID-19 Restaurant Reopening Researchers | 1.89% | 1.68x |
| Medical Advice Researchers | 1.98% | 1.68x |
| Small Business COVID-19 Relief Researchers | 1.85% | 1.68x |
| TV Advertising Professionals | 2.28% | 1.68x |
| Home Custom Bedroom Decorators | 1.33% | 1.68x |
Composition Percentage:
The overlap percentage between the Mainstream Media audience and the Interest attribute.
Index: A comparison of the Mainstream Media audience to the internet population.
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APPAREL RETAILERS
The Mainstream Media audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Mainstream Media audience is Chicos.
| Location | Composition | Index |
| Chicos | 0.02% | 1.06x |
| Jos A. Bank Clothiers | 0.02% | 1.06x |
| LOFT | 0.02% | 1.05x |
| Talbots | 0.01% | 1.05x |
| Eddie Bauer | 0.01% | 1.05x |
| White House Black Market | 0.03% | 1.04x |
| Banana Republic | 0.02% | 1.04x |
| Coach | 0.01% | 1.03x |
| J. Crew | 0.01% | 1.03x |
| Gap | 0.02% | 1.02x |
Composition Percentage:
The overlap percentage between the Mainstream Media audience and the Location attribute.
Index: A comparison of the Mainstream Media audience to the internet population.
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WEBSITES
The Mainstream Media audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Mainstream Media audience is inquisitr.com.
| Website | Composition | Index |
| inquisitr.com | 1.08% | 3.02x |
Composition Percentage:
The overlap percentage between the Mainstream Media audience and the Web attribute.
Index: A comparison of the Mainstream Media audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Mainstream Media audience is Australia & New Zealand Media.
| Content Affinity | Composition | Index |
| Australia & New Zealand Media | 0.15% | 1.68x |
| Liberal Media | 4.17% | 1.67x |
| Liberal Media - Political Activism | 0.29% | 1.67x |
| Assorted Topics (Television, Origami, Men's Health) | 0.08% | 1.67x |
| Mining & Natural Resources | 0.02% | 1.67x |
| Small Business Resources | 3.60% | 1.67x |
| Natural & Healthy Living Researchers | 0.02% | 1.67x |
| Voting Information | 6.81% | 1.67x |
| Asia Travel | 1.80% | 1.66x |
| Assorted Topics (Photography Resources, Stock Photos, Motorcycles) | 0.12% | 1.66x |
Composition Percentage:
The overlap percentage between the Mainstream Media audience and the Content Affinity attribute.
Index: A comparison of the Mainstream Media audience to the internet population.
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DEMOGRAPHICS
The Mainstream Media audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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