Dstillery Audiences

MAINSTREAM MEDIA

Audience Size: 99 Million Devices

Explore the Mainstream Media Audience

Below you'll find more information about the Mainstream Media audience, broken down in different categories based on their digital and physical behaviors. These are 99 million unique devices whose actions qualify for the Mainstream Media audience.

Dstillery Crafted Audiences

INTERESTS

The Mainstream Media audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mainstream Media audience is Social Liberals.

Interest Composition Index
Social Liberals 3.41% 1.54x
Occupy Movement Supporters 3.74% 1.54x
Techies 3.46% 1.54x
Personal Stock Portfolio Managers 3.38% 1.54x
Documentary Film Fans 3.48% 1.54x
Liberal News Readers 3.26% 1.54x
Social Distancing Content Readers 0.07% 1.54x
Cholesterol Researchers 3.13% 1.54x
TV Advertising Professionals 3.26% 1.54x
Gun Violence Researchers 3.68% 1.54x
Composition Percentage: The overlap percentage between the Mainstream Media audience and the Interest attribute.
Index: A comparison of the Mainstream Media audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mainstream Media audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mainstream Media audience is Banana Republic.

Location Composition Index
Banana Republic 0.01% 1.06x
Mens Wearhouse 0.05% 1.05x
Gap 0.01% 1.05x
Chicos 0.01% 1.04x
LOFT 0.01% 1.03x
Old Navy 0.02% 1.01x
Express 0.01% 1.01x
Victoria's Secret 0.02% 1.00x
American Eagle Outfitters 0.01% 0.99x
Zumiez 0.01% 0.98x
Composition Percentage: The overlap percentage between the Mainstream Media audience and the Location attribute.
Index: A comparison of the Mainstream Media audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mainstream Media audience is Liberal Media.

Content Affinity Composition Index
Liberal Media 3.89% 1.54x
Australia & New Zealand Media 0.42% 1.53x
Liberal Media - Political Activism 0.45% 1.53x
Social & Demographic Trends 0.07% 1.53x
Assorted Topics (Television, Origami, Men's Health) 0.16% 1.53x
Writing & Publishing 0.22% 1.53x
Public Policy Media 0.41% 1.53x
London Tourism & Events 0.02% 1.53x
Nutrition & Diabetic Living 0.08% 1.53x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 0.27% 1.53x
Composition Percentage: The overlap percentage between the Mainstream Media audience and the Content Affinity attribute.
Index: A comparison of the Mainstream Media audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mainstream Media audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female