Dstillery Audiences

MAINSTREAM MEDIA

Audience Size: 84 Million Devices

Explore the Mainstream Media Audience

Below you'll find more information about the Mainstream Media audience, broken down in different categories based on their digital and physical behaviors. These are 84 million unique devices whose actions qualify for the Mainstream Media audience.

Dstillery Crafted Audiences

INTERESTS

The Mainstream Media audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mainstream Media audience is Financial News Readers.

Interest Composition Index
Financial News Readers 3.80% 1.81x
Liberal News Readers 3.83% 1.81x
Social Liberals 4.29% 1.81x
TV Advertising Professionals 4.05% 1.81x
Personal Stock Portfolio Managers 4.10% 1.81x
Entertainment Industry Decision Makers 3.96% 1.81x
Mens Fitness Publication Readers 4.06% 1.81x
Entertainment & Tabloid Magazine Readers 4.10% 1.81x
Techies 4.23% 1.81x
Financial Investors 5.64% 1.81x
Composition Percentage: The overlap percentage between the Mainstream Media audience and the Interest attribute.
Index: A comparison of the Mainstream Media audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mainstream Media audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mainstream Media audience is Bonobos.

Location Composition Index
Bonobos 0.08% 1.18x
Jos A. Bank Clothiers 0.23% 1.12x
White House Black Market 0.29% 1.10x
Topshop 0.02% 1.10x
Mens Wearhouse 0.37% 1.09x
REI 0.01% 1.08x
Johnston and Murphy 0.44% 1.08x
Free People 0.01% 1.08x
Lululemon 0.04% 1.07x
Urban Outfitters 0.04% 1.06x
Composition Percentage: The overlap percentage between the Mainstream Media audience and the Location attribute.
Index: A comparison of the Mainstream Media audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mainstream Media audience is Assorted Topics (Web Hosting, Fiction Storytelling, Research).

Content Affinity Composition Index
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.02% 1.80x
Liberal Media 3.96% 1.80x
Liberal Media - Political Activism 0.60% 1.80x
Australia & New Zealand Media 0.65% 1.80x
Feminism 0.13% 1.79x
Cars, Travel & Food 0.05% 1.78x
Assorted Topics (Rubik Cube, Gawker, Viral Media) 5.31% 1.78x
Voting Information 11.19% 1.78x
Nutrition & Diabetic Living 0.13% 1.78x
London Tourism 0.02% 1.78x
Composition Percentage: The overlap percentage between the Mainstream Media audience and the Content Affinity attribute.
Index: A comparison of the Mainstream Media audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mainstream Media audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male