Explore the Mainstream Media Audience
Below you'll find more information about the Mainstream Media audience, broken down in different categories based on their digital and physical behaviors. These are 86.3 million unique devices whose actions qualify for the Mainstream Media audience.
INTERESTS
The Mainstream Media audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Mainstream Media audience is Financial News Readers.
| Interest | Composition | Index |
| Financial News Readers | 4.21% | 1.70x |
| Liberal News Readers | 4.20% | 1.70x |
| TV Advertising Professionals | 4.13% | 1.70x |
| Entertainment Industry Decision Makers | 3.86% | 1.70x |
| Social Liberals | 4.62% | 1.70x |
| Personal Stock Portfolio Managers | 4.80% | 1.70x |
| Entertainment & Tabloid Magazine Readers | 4.02% | 1.70x |
| Techies | 4.21% | 1.70x |
| Mens Fitness Publication Readers | 4.09% | 1.70x |
| Advertising Professionals | 4.47% | 1.70x |
Composition Percentage:
The overlap percentage between the Mainstream Media audience and the Interest attribute.
Index: A comparison of the Mainstream Media audience to the internet population.
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APPAREL RETAILERS
The Mainstream Media audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Mainstream Media audience is REI.
| Location | Composition | Index |
| REI | 0.01% | 1.15x |
| Armani | 0.02% | 1.14x |
| American Apparel | 0.02% | 1.12x |
| Madewell | 0.02% | 1.12x |
| Tommy Bahama | 0.01% | 1.11x |
| The North Face | 0.01% | 1.11x |
| Urban Outfitters | 0.03% | 1.11x |
| Ann Taylor | 0.01% | 1.11x |
| Hugo Boss | 0.03% | 1.10x |
| Lululemon | 0.03% | 1.10x |
Composition Percentage:
The overlap percentage between the Mainstream Media audience and the Location attribute.
Index: A comparison of the Mainstream Media audience to the internet population.
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WEBSITES
The Mainstream Media audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Mainstream Media audience is investors.com.
| Website | Composition | Index |
| investors.com | 1.09% | 2.96x |
Composition Percentage:
The overlap percentage between the Mainstream Media audience and the Web attribute.
Index: A comparison of the Mainstream Media audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Mainstream Media audience is Liberal Media.
| Content Affinity | Composition | Index |
| Liberal Media | 4.17% | 1.70x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.01% | 1.70x |
| Australia & New Zealand Media | 0.57% | 1.70x |
| Liberal Media - Political Activism | 0.52% | 1.69x |
| London Tourism & Events | 0.03% | 1.69x |
| Voting Information | 9.99% | 1.69x |
| Middle East News | 0.72% | 1.68x |
| Assorted Topics (Rubik Cube, Gawker, Viral Media) | 5.75% | 1.68x |
| Assorted Topics (Photography Resources, Stock Photos, Motorcycles) | 0.33% | 1.68x |
| Public Policy Media | 0.52% | 1.68x |
Composition Percentage:
The overlap percentage between the Mainstream Media audience and the Content Affinity attribute.
Index: A comparison of the Mainstream Media audience to the internet population.
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DEMOGRAPHICS
The Mainstream Media audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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