Dstillery Audiences

MAINSTREAM MEDIA

Audience Size: 65.9 Million Devices

Explore the Mainstream Media Audience

Below you'll find more information about the Mainstream Media audience, broken down in different categories based on their digital and physical behaviors. These are 65.9 million unique devices whose actions qualify for the Mainstream Media audience.

Dstillery Crafted Audiences

INTERESTS

The Mainstream Media audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mainstream Media audience is Documentary Film Fans.

Interest Composition Index
Documentary Film Fans 2.98% 1.58x
Voters 3.18% 1.58x
Entertainment & Tabloid Magazine Readers 2.86% 1.58x
Post COVID-19 Restaurant Reopening Researchers 2.18% 1.58x
Telemedicine Content Readers 2.12% 1.58x
Home Custom Bedroom Decorators 2.18% 1.58x
Market Intelligence Researchers 3.11% 1.58x
COVID Vaccine Researchers 2.34% 1.58x
Remdesivir Information Researchers 2.18% 1.58x
Advertising Professionals 2.74% 1.58x
Composition Percentage: The overlap percentage between the Mainstream Media audience and the Interest attribute.
Index: A comparison of the Mainstream Media audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mainstream Media audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mainstream Media audience is Banana Republic.

Location Composition Index
Banana Republic 0.02% 1.05x
J. Crew 0.01% 1.05x
Express 0.02% 1.05x
Jos A. Bank Clothiers 0.02% 1.04x
LOFT 0.02% 1.04x
H&M 0.01% 1.04x
Gap 0.02% 1.04x
Michael Kors 0.01% 1.03x
White House Black Market 0.02% 1.03x
Old Navy 0.04% 1.03x
Composition Percentage: The overlap percentage between the Mainstream Media audience and the Location attribute.
Index: A comparison of the Mainstream Media audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mainstream Media audience is Australia & New Zealand Media.

Content Affinity Composition Index
Australia & New Zealand Media 0.23% 1.58x
Liberal Media - Political Activism 0.39% 1.58x
Pharmacy 0.03% 1.58x
Oil & Energy 0.03% 1.58x
Retail Industry News 0.01% 1.58x
Custom Gifts 0.01% 1.58x
Liberal Media 4.27% 1.57x
Voting Information 8.55% 1.57x
Business News & Information Readers 0.03% 1.57x
Asia Travel 2.42% 1.57x
Composition Percentage: The overlap percentage between the Mainstream Media audience and the Content Affinity attribute.
Index: A comparison of the Mainstream Media audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mainstream Media audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male