Dstillery Audiences

MAINSTREAM MEDIA

Audience Size: 47.2 Million Devices

Explore the Mainstream Media Audience

Below you'll find more information about the Mainstream Media audience, broken down in different categories based on their digital and physical behaviors. These are 47.2 million unique devices whose actions qualify for the Mainstream Media audience.

Dstillery Crafted Audiences

INTERESTS

The Mainstream Media audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mainstream Media audience is Meal Kit Delivery Researchers.

Interest Composition Index
Meal Kit Delivery Researchers 1.58% 1.79x
Financial News Readers 2.82% 1.79x
Market Intelligence Researchers 1.48% 1.79x
Advertising Professionals 2.04% 1.79x
Identity Theft Protection Researchers 1.96% 1.79x
TV Advertising Professionals 1.74% 1.79x
Women’s Lifestyle Blogs Researchers 0.67% 1.79x
Mens Fitness Publication Readers 1.37% 1.79x
COVID Vaccine Researchers 1.56% 1.79x
Retired Government Employees 0.77% 1.79x
Composition Percentage: The overlap percentage between the Mainstream Media audience and the Interest attribute.
Index: A comparison of the Mainstream Media audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mainstream Media audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mainstream Media audience is Maurices.

Location Composition Index
Maurices 0.02% 0.98x
Composition Percentage: The overlap percentage between the Mainstream Media audience and the Location attribute.
Index: A comparison of the Mainstream Media audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mainstream Media audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mainstream Media audience is thebalance.com.

Website Composition Index
thebalance.com 1.38% 3.45x
dailyhive.com 1.10% 3.41x
vanityfair.com 8.00% 3.41x
vox.com 9.68% 3.40x
fortune.com 17.03% 3.40x
marketwatch.com 15.52% 3.40x
luxurylaunches.com 3.75% 3.39x
twistedsifter.com 1.44% 3.37x
movies.yahoo.com 1.10% 3.37x
thedailybeast.com 13.96% 3.37x
Composition Percentage: The overlap percentage between the Mainstream Media audience and the Web attribute.
Index: A comparison of the Mainstream Media audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mainstream Media audience is Australia & New Zealand Media.

Content Affinity Composition Index
Australia & New Zealand Media 0.24% 1.78x
Small Business Resources 0.91% 1.77x
Assorted Topics (Art, Photography, Fashion, Paranormal Activity) 0.52% 1.77x
Voting Information 3.18% 1.77x
News Cluster 7.27% 1.76x
Middle East News 0.26% 1.76x
Nature & Wildlife 0.15% 1.76x
Assorted Topics (Viral Media, Paid Traffic) 1.34% 1.76x
Personal Investment & Advisor Researchers 0.09% 1.75x
Asia Travel 0.89% 1.75x
Composition Percentage: The overlap percentage between the Mainstream Media audience and the Content Affinity attribute.
Index: A comparison of the Mainstream Media audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mainstream Media audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male