Dstillery Audiences

MAINSTREAM MEDIA

Audience Size: 47.9 Million Devices

Explore the Mainstream Media Audience

Below you'll find more information about the Mainstream Media audience, broken down in different categories based on their digital and physical behaviors. These are 47.9 million unique devices whose actions qualify for the Mainstream Media audience.

Dstillery Crafted Audiences

INTERESTS

The Mainstream Media audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mainstream Media audience is Entertainment Industry Decision Makers.

Interest Composition Index
Entertainment Industry Decision Makers 1.37% 1.68x
Vodka Enthusiasts 0.81% 1.68x
Migraine Researchers 1.26% 1.68x
TV Advertising Professionals 1.19% 1.68x
Marines 1.84% 1.68x
Retirement Financial Account Researchers 1.69% 1.68x
Orlando Activities Researchers 0.25% 1.68x
Women’s Lifestyle Blogs Researchers 1.13% 1.68x
Breast Cancer Fund Raisers 0.93% 1.68x
Mens Fitness Publication Readers 1.00% 1.68x
Composition Percentage: The overlap percentage between the Mainstream Media audience and the Interest attribute.
Index: A comparison of the Mainstream Media audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mainstream Media audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mainstream Media audience is Talbots.

Location Composition Index
Talbots 0.01% 1.09x
White House Black Market 0.01% 1.08x
Lululemon 0.01% 1.06x
H&M 0.01% 1.05x
Chicos 0.01% 1.05x
Old Navy 0.02% 1.04x
American Eagle Outfitters 0.02% 1.03x
Urban Outfitters 0.02% 1.02x
Zumiez 0.02% 1.00x
Buckle 0.02% 1.00x
Composition Percentage: The overlap percentage between the Mainstream Media audience and the Location attribute.
Index: A comparison of the Mainstream Media audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mainstream Media audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mainstream Media audience is avantisvideo.com.

Website Composition Index
avantisvideo.com 2.68% 3.22x
investors.com 1.85% 3.22x
statnews.com 1.28% 3.22x
economist.com 1.17% 3.21x
nationalgeographic.com 1.14% 3.20x
newyork.cbslocal.com 1.00% 3.19x
amomedia.com 1.38% 3.19x
Composition Percentage: The overlap percentage between the Mainstream Media audience and the Web attribute.
Index: A comparison of the Mainstream Media audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mainstream Media audience is Australia & New Zealand Media.

Content Affinity Composition Index
Australia & New Zealand Media 0.16% 1.67x
Liberal Media 3.10% 1.67x
Small Business Resources 1.89% 1.67x
Canadian Homes 1.46% 1.66x
Liberal Media - Political Activism 0.21% 1.66x
Nature & Wildlife 0.33% 1.66x
Voting Information 4.94% 1.66x
Asia Travel 1.00% 1.66x
News Cluster 9.45% 1.65x
Assorted Topics (Art, Photography, Fashion, Paranormal Activity) 0.59% 1.65x
Composition Percentage: The overlap percentage between the Mainstream Media audience and the Content Affinity attribute.
Index: A comparison of the Mainstream Media audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mainstream Media audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male