Dstillery Audiences

MAINSTREAM MEDIA

Audience Size: 85 Million Devices

Explore the Mainstream Media Audience

Below you'll find more information about the Mainstream Media audience, broken down in different categories based on their digital and physical behaviors. These are 85 million unique devices whose actions qualify for the Mainstream Media audience.

Dstillery Crafted Audiences

INTERESTS

The Mainstream Media audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mainstream Media audience is Financial News Readers.

Interest Composition Index
Financial News Readers 2.43% 1.79x
Liberal News Readers 2.34% 1.79x
TV Advertising Professionals 2.77% 1.79x
Social Liberals 2.98% 1.79x
Entertainment Industry Decision Makers 2.81% 1.79x
Personal Stock Portfolio Managers 5.65% 1.79x
Entertainment & Tabloid Magazine Readers 2.73% 1.79x
Techies 2.62% 1.79x
Mens Fitness Publication Readers 2.58% 1.79x
Luxury Second Home Owners 2.66% 1.79x
Composition Percentage: The overlap percentage between the Mainstream Media audience and the Interest attribute.
Index: A comparison of the Mainstream Media audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mainstream Media audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mainstream Media audience is Patagonia.

Location Composition Index
Patagonia 0.01% 1.23x
American Apparel 0.03% 1.23x
Uniqlo 0.01% 1.22x
Zara 0.02% 1.21x
Urban Outfitters 0.04% 1.19x
Levi Strauss 0.01% 1.19x
Club Monaco 0.01% 1.18x
Intermix 0.01% 1.18x
Banana Republic 0.03% 1.17x
Armani 0.02% 1.17x
Composition Percentage: The overlap percentage between the Mainstream Media audience and the Location attribute.
Index: A comparison of the Mainstream Media audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mainstream Media audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mainstream Media audience is cordless-phone-update.com.

Website Composition Index
cordless-phone-update.com 0.00% 4.69x
naphill.org 0.00% 4.69x
tabletopgamingnews.com 0.00% 4.69x
weavolution.com 0.00% 4.69x
missingremote.com 0.00% 4.69x
dreamsville.net 0.00% 4.69x
wackypackages2007.com 0.00% 4.69x
montessorimom.com 0.00% 4.69x
mathsinsider.com 0.00% 4.69x
paulstamatiou.com 0.00% 4.69x
Composition Percentage: The overlap percentage between the Mainstream Media audience and the Web attribute.
Index: A comparison of the Mainstream Media audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mainstream Media audience is Liberal Media - Political Activism.

Content Affinity Composition Index
Liberal Media - Political Activism 0.80% 2.07x
Feminism 0.18% 2.06x
Liberal Media 3.48% 2.06x
Public Policy Media 0.50% 2.04x
Social & Demographic Trends 0.53% 2.03x
Australia & New Zealand Media 0.71% 2.03x
Assorted Topics #11662 (Viral Media, Paid Traffic) 0.53% 2.03x
Institutional Investing 0.29% 2.02x
Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research) 0.04% 2.02x
Philanthropy - Nonprofits 0.19% 2.02x
Composition Percentage: The overlap percentage between the Mainstream Media audience and the Content Affinity attribute.
Index: A comparison of the Mainstream Media audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mainstream Media audience resonates most for the following age and income brackets.
Age
35-44
Income
$150,000-$249,999