Dstillery Audiences

MAINSTREAM MEDIA

Audience Size: 93.1 Million Devices

Explore the Mainstream Media Audience

Below you'll find more information about the Mainstream Media audience, broken down in different categories based on their digital and physical behaviors. These are 93.1 million unique devices whose actions qualify for the Mainstream Media audience.

Dstillery Crafted Audiences

INTERESTS

The Mainstream Media audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mainstream Media audience is True Crime Podcast Listeners.

Interest Composition Index
True Crime Podcast Listeners 0.01% 1.54x
Advertising Professionals 2.84% 1.46x
Menopause Researchers 2.92% 1.46x
Entertainment Industry Decision Makers 2.65% 1.46x
Social Distancing Content Readers 0.05% 1.46x
Cholesterol Researchers 2.52% 1.46x
Home-Made Face Mask Researchers 0.06% 1.46x
Small Business COVID-19 Relief Researchers 0.06% 1.46x
TV Advertising Professionals 2.65% 1.46x
Telemedicine Content Readers 0.07% 1.46x
Composition Percentage: The overlap percentage between the Mainstream Media audience and the Interest attribute.
Index: A comparison of the Mainstream Media audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mainstream Media audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mainstream Media audience is Old Navy.

Location Composition Index
Old Navy 0.01% 1.04x
Mens Wearhouse 0.01% 1.03x
Carhartt 0.13% 1.00x
Maurices 0.01% 1.00x
Composition Percentage: The overlap percentage between the Mainstream Media audience and the Location attribute.
Index: A comparison of the Mainstream Media audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mainstream Media audience is London Tourism & Events.

Content Affinity Composition Index
London Tourism & Events 0.02% 1.46x
Liberal Media 4.57% 1.46x
Australia & New Zealand Media 0.39% 1.46x
Consumer Rewards 0.01% 1.46x
Social & Demographic Trends 0.04% 1.46x
Men's Dress Shirt Shopping 0.04% 1.46x
NYC Tourist Attractions 0.63% 1.46x
Writing & Publishing 0.15% 1.46x
Public Policy Media 0.37% 1.46x
Liberal Media - Political Activism 0.56% 1.46x
Composition Percentage: The overlap percentage between the Mainstream Media audience and the Content Affinity attribute.
Index: A comparison of the Mainstream Media audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mainstream Media audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female