Explore the Mainstream Media Audience
Below you'll find more information about the Mainstream Media audience, broken down in different categories based on their digital and physical behaviors. These are 47.2 million unique devices whose actions qualify for the Mainstream Media audience.
INTERESTS
The Mainstream Media audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Mainstream Media audience is Meal Kit Delivery Researchers.
| Interest | Composition | Index |
| Meal Kit Delivery Researchers | 1.58% | 1.79x |
| Financial News Readers | 2.82% | 1.79x |
| Market Intelligence Researchers | 1.48% | 1.79x |
| Advertising Professionals | 2.04% | 1.79x |
| Identity Theft Protection Researchers | 1.96% | 1.79x |
| TV Advertising Professionals | 1.74% | 1.79x |
| Women’s Lifestyle Blogs Researchers | 0.67% | 1.79x |
| Mens Fitness Publication Readers | 1.37% | 1.79x |
| COVID Vaccine Researchers | 1.56% | 1.79x |
| Retired Government Employees | 0.77% | 1.79x |
Composition Percentage:
The overlap percentage between the Mainstream Media audience and the Interest attribute.
Index: A comparison of the Mainstream Media audience to the internet population.
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APPAREL RETAILERS
The Mainstream Media audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Mainstream Media audience is Maurices.
| Location | Composition | Index |
| Maurices | 0.02% | 0.98x |
Composition Percentage:
The overlap percentage between the Mainstream Media audience and the Location attribute.
Index: A comparison of the Mainstream Media audience to the internet population.
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WEBSITES
The Mainstream Media audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Mainstream Media audience is thebalance.com.
| Website | Composition | Index |
| thebalance.com | 1.38% | 3.45x |
| dailyhive.com | 1.10% | 3.41x |
| vanityfair.com | 8.00% | 3.41x |
| vox.com | 9.68% | 3.40x |
| fortune.com | 17.03% | 3.40x |
| marketwatch.com | 15.52% | 3.40x |
| luxurylaunches.com | 3.75% | 3.39x |
| twistedsifter.com | 1.44% | 3.37x |
| movies.yahoo.com | 1.10% | 3.37x |
| thedailybeast.com | 13.96% | 3.37x |
Composition Percentage:
The overlap percentage between the Mainstream Media audience and the Web attribute.
Index: A comparison of the Mainstream Media audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Mainstream Media audience is Australia & New Zealand Media.
| Content Affinity | Composition | Index |
| Australia & New Zealand Media | 0.24% | 1.78x |
| Small Business Resources | 0.91% | 1.77x |
| Assorted Topics (Art, Photography, Fashion, Paranormal Activity) | 0.52% | 1.77x |
| Voting Information | 3.18% | 1.77x |
| News Cluster | 7.27% | 1.76x |
| Middle East News | 0.26% | 1.76x |
| Nature & Wildlife | 0.15% | 1.76x |
| Assorted Topics (Viral Media, Paid Traffic) | 1.34% | 1.76x |
| Personal Investment & Advisor Researchers | 0.09% | 1.75x |
| Asia Travel | 0.89% | 1.75x |
Composition Percentage:
The overlap percentage between the Mainstream Media audience and the Content Affinity attribute.
Index: A comparison of the Mainstream Media audience to the internet population.
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DEMOGRAPHICS
The Mainstream Media audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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