Dstillery Audiences

MAINSTREAM MEDIA

Audience Size: 46.5 Million Devices

Explore the Mainstream Media Audience

Below you'll find more information about the Mainstream Media audience, broken down in different categories based on their digital and physical behaviors. These are 46.5 million unique devices whose actions qualify for the Mainstream Media audience.

Dstillery Crafted Audiences

INTERESTS

The Mainstream Media audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mainstream Media audience is Men's Shoe Shoppers.

Interest Composition Index
Men's Shoe Shoppers 4.10% 1.65x
Essential Oils Enthusiasts 0.14% 1.64x
Advertising Professionals 1.95% 1.64x
Boston Trip Planners 1.63% 1.64x
Entertainment Industry Decision Makers 2.01% 1.64x
Remdesivir Information Researchers 1.81% 1.64x
Personal Stock Portfolio Managers 2.23% 1.64x
Documentary Film Fans 2.06% 1.64x
Social Distancing Content Readers 1.77% 1.64x
Cholesterol Researchers 1.18% 1.64x
Composition Percentage: The overlap percentage between the Mainstream Media audience and the Interest attribute.
Index: A comparison of the Mainstream Media audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mainstream Media audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mainstream Media audience is Chicos.

Location Composition Index
Chicos 0.01% 1.10x
LOFT 0.01% 1.09x
Gap 0.01% 1.06x
Banana Republic 0.01% 1.05x
White House Black Market 0.01% 1.04x
Zumiez 0.02% 1.03x
American Eagle Outfitters 0.01% 1.02x
Old Navy 0.02% 1.02x
Victoria's Secret 0.02% 1.02x
Aeropostale 0.01% 1.01x
Composition Percentage: The overlap percentage between the Mainstream Media audience and the Location attribute.
Index: A comparison of the Mainstream Media audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mainstream Media audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mainstream Media audience is investors.com.

Website Composition Index
investors.com 2.70% 2.93x
oprahmag.com 1.07% 2.93x
sendtonews.com 1.28% 2.93x
radio.com 1.83% 2.93x
avantisvideo.com 4.76% 2.92x
economist.com 1.83% 2.92x
newsbreak.com 1.24% 2.91x
Composition Percentage: The overlap percentage between the Mainstream Media audience and the Web attribute.
Index: A comparison of the Mainstream Media audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mainstream Media audience is Australia & New Zealand Media.

Content Affinity Composition Index
Australia & New Zealand Media 0.13% 1.64x
Liberal Media - Political Activism 0.24% 1.63x
Small Business Resources 2.71% 1.63x
Liberal Media 3.60% 1.63x
Asia Travel 1.36% 1.63x
Canadian Homes 1.80% 1.63x
Personal Investment & Advisor Researchers 0.21% 1.62x
Voting Information 6.52% 1.62x
Assorted Topics (Television, Origami, Men's Health) 0.07% 1.62x
Marketing Professionals 0.02% 1.62x
Composition Percentage: The overlap percentage between the Mainstream Media audience and the Content Affinity attribute.
Index: A comparison of the Mainstream Media audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mainstream Media audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male