Dstillery Audiences

MAINSTREAM MEDIA

Audience Size: 79.5 Million Devices

Explore the Mainstream Media Audience

Below you'll find more information about the Mainstream Media audience, broken down in different categories based on their digital and physical behaviors. These are 79.5 million unique devices whose actions qualify for the Mainstream Media audience.

Dstillery Crafted Audiences

INTERESTS

The Mainstream Media audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mainstream Media audience is Personal Stock Portfolio Managers.

Interest Composition Index
Personal Stock Portfolio Managers 3.39% 1.57x
Liberal News Readers 3.12% 1.57x
TV Advertising Professionals 3.32% 1.57x
Financial News Readers 3.26% 1.57x
Entertainment Industry Decision Makers 3.22% 1.57x
Techies 3.33% 1.57x
Social Liberals 3.36% 1.57x
Entertainment & Tabloid Magazine Readers 3.26% 1.57x
Mens Fitness Publication Readers 3.34% 1.57x
Documentary Film Fans 3.56% 1.57x
Composition Percentage: The overlap percentage between the Mainstream Media audience and the Interest attribute.
Index: A comparison of the Mainstream Media audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mainstream Media audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mainstream Media audience is Patagonia.

Location Composition Index
Patagonia 0.02% 1.12x
Bonobos 0.06% 1.12x
American Apparel 0.04% 1.10x
Supreme 0.01% 1.10x
Jos A. Bank Clothiers 0.30% 1.09x
Johnston and Murphy 0.14% 1.08x
Topshop 0.01% 1.08x
Ann Taylor 0.03% 1.07x
Urban Outfitters 0.05% 1.07x
Armani 0.04% 1.07x
Composition Percentage: The overlap percentage between the Mainstream Media audience and the Location attribute.
Index: A comparison of the Mainstream Media audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mainstream Media audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mainstream Media audience is economist.com.

Website Composition Index
economist.com 1.39% 3.17x
investors.com 2.58% 3.17x
Composition Percentage: The overlap percentage between the Mainstream Media audience and the Web attribute.
Index: A comparison of the Mainstream Media audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mainstream Media audience is Assorted Topics (Web Hosting, Fiction Storytelling, Research).

Content Affinity Composition Index
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.03% 1.56x
Liberal Media - Political Activism 0.78% 1.56x
Liberal Media 5.08% 1.56x
Assorted Topics (Television, Origami, Men's Health) 0.02% 1.56x
Feminism 0.18% 1.56x
Celebrity Gossip 0.47% 1.56x
Australia & New Zealand Media 0.86% 1.55x
Personal Finance Researchers 0.94% 1.55x
Assorted Topics (Rubik Cube, Gawker, Viral Media) 6.67% 1.55x
Social & Demographic Trends 0.29% 1.55x
Composition Percentage: The overlap percentage between the Mainstream Media audience and the Content Affinity attribute.
Index: A comparison of the Mainstream Media audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mainstream Media audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male