Dstillery Audiences

MAINSTREAM MEDIA

Audience Size: 84 Million Devices

Explore the Mainstream Media Audience

Below you'll find more information about the Mainstream Media audience, broken down in different categories based on their digital and physical behaviors. These are 84 million unique devices whose actions qualify for the Mainstream Media audience.

Dstillery Crafted Audiences

INTERESTS

The Mainstream Media audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mainstream Media audience is Financial News Readers.

Interest Composition Index
Financial News Readers 2.52% 1.77x
Liberal News Readers 2.39% 1.77x
Entertainment Industry Decision Makers 2.74% 1.77x
TV Advertising Professionals 2.72% 1.77x
Social Liberals 2.85% 1.77x
Entertainment & Tabloid Magazine Readers 2.70% 1.77x
Personal Stock Portfolio Managers 5.76% 1.77x
Techies 2.69% 1.77x
Mens Fitness Publication Readers 2.62% 1.77x
Documentary Film Fans 3.26% 1.77x
Composition Percentage: The overlap percentage between the Mainstream Media audience and the Interest attribute.
Index: A comparison of the Mainstream Media audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mainstream Media audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mainstream Media audience is Everlane.

Location Composition Index
Everlane 0.00% 1.31x
Club Monaco 0.01% 1.18x
Patagonia 0.01% 1.18x
Joe's Jeans 0.00% 1.16x
Supreme 0.00% 1.16x
American Apparel 0.03% 1.16x
Lorna Jane 0.01% 1.15x
Zara 0.02% 1.14x
Levi Strauss 0.01% 1.14x
Urban Outfitters 0.04% 1.13x
Composition Percentage: The overlap percentage between the Mainstream Media audience and the Location attribute.
Index: A comparison of the Mainstream Media audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mainstream Media audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mainstream Media audience is movies.yahoo.com.

Website Composition Index
movies.yahoo.com 1.47% 4.35x
weeklystandard.com 1.19% 4.34x
thinkprogress.org 1.65% 4.33x
Composition Percentage: The overlap percentage between the Mainstream Media audience and the Web attribute.
Index: A comparison of the Mainstream Media audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mainstream Media audience is Liberal Media.

Content Affinity Composition Index
Liberal Media 3.51% 2.02x
Liberal Media - Political Activism 0.75% 2.01x
Feminism 0.17% 2.00x
Public Policy Media 0.49% 2.00x
Social & Demographic Trends 0.45% 2.00x
Australia & New Zealand Media 0.67% 1.99x
Washington D.C. Hotels 0.00% 1.99x
Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research) 0.04% 1.99x
Philanthropy - Nonprofits 0.17% 1.99x
Institutional Investing 0.28% 1.99x
Composition Percentage: The overlap percentage between the Mainstream Media audience and the Content Affinity attribute.
Index: A comparison of the Mainstream Media audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mainstream Media audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male