Dstillery Audiences

MAINSTREAM MEDIA

Audience Size: 60.1 Million Devices

Explore the Mainstream Media Audience

Below you'll find more information about the Mainstream Media audience, broken down in different categories based on their digital and physical behaviors. These are 60.1 million unique devices whose actions qualify for the Mainstream Media audience.

Dstillery Crafted Audiences

INTERESTS

The Mainstream Media audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mainstream Media audience is Remdesivir Information Researchers.

Interest Composition Index
Remdesivir Information Researchers 1.79% 1.56x
Finance Continuing Education Researchers 3.09% 1.56x
Menopause Researchers 3.21% 1.56x
Personal Stock Portfolio Managers 2.54% 1.56x
Live Concert Fans 3.11% 1.56x
Documentary Film Fans 2.96% 1.56x
Liberal News Readers 2.39% 1.56x
Retired Health Insurance Researchers 3.26% 1.56x
Entertainment Industry Decision Makers 2.59% 1.56x
Social Distancing Content Readers 1.94% 1.56x
Composition Percentage: The overlap percentage between the Mainstream Media audience and the Interest attribute.
Index: A comparison of the Mainstream Media audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mainstream Media audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mainstream Media audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.01% 1.05x
Victoria's Secret 0.01% 1.03x
Old Navy 0.01% 1.02x
Maurices 0.01% 1.00x
The Childrens Place 0.01% 1.00x
Carhartt 0.13% 0.99x
Journeys 0.01% 0.98x
Composition Percentage: The overlap percentage between the Mainstream Media audience and the Location attribute.
Index: A comparison of the Mainstream Media audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mainstream Media audience is Costumes.

Content Affinity Composition Index
Costumes 0.01% 1.56x
London Tourism & Events 0.01% 1.56x
Institutional Investing 0.06% 1.55x
Australia & New Zealand Media 0.32% 1.55x
Weather Information 0.07% 1.55x
Business News & Information Readers 0.29% 1.55x
Liberal Media 4.15% 1.55x
Social & Demographic Trends 0.03% 1.55x
Marketing Professionals 0.14% 1.55x
Retail Industry News 0.05% 1.55x
Composition Percentage: The overlap percentage between the Mainstream Media audience and the Content Affinity attribute.
Index: A comparison of the Mainstream Media audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mainstream Media audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female