Dstillery Audiences

MAINSTREAM MEDIA

Audience Size: 93.9 Million Devices

Explore the Mainstream Media Audience

Below you'll find more information about the Mainstream Media audience, broken down in different categories based on their digital and physical behaviors. These are 93.9 million unique devices whose actions qualify for the Mainstream Media audience.

Dstillery Crafted Audiences

INTERESTS

The Mainstream Media audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mainstream Media audience is Financial News Readers.

Interest Composition Index
Financial News Readers 3.59% 1.80x
Liberal News Readers 3.64% 1.80x
Personal Stock Portfolio Managers 3.84% 1.80x
Entertainment Industry Decision Makers 3.70% 1.80x
TV Advertising Professionals 3.83% 1.80x
Mens Fitness Publication Readers 3.80% 1.80x
Social Liberals 4.01% 1.80x
Techies 3.98% 1.80x
Entertainment & Tabloid Magazine Readers 3.88% 1.80x
Olympic Sports Enthusiasts 4.95% 1.80x
Composition Percentage: The overlap percentage between the Mainstream Media audience and the Interest attribute.
Index: A comparison of the Mainstream Media audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mainstream Media audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mainstream Media audience is Ann Taylor.

Location Composition Index
Ann Taylor 0.01% 1.13x
Madewell 0.01% 1.12x
Zara 0.01% 1.12x
American Apparel 0.02% 1.12x
Armani 0.01% 1.12x
Urban Outfitters 0.02% 1.11x
Lululemon 0.02% 1.10x
Brooks Brothers 0.02% 1.10x
Kate Spade 0.01% 1.09x
Hugo Boss 0.02% 1.09x
Composition Percentage: The overlap percentage between the Mainstream Media audience and the Location attribute.
Index: A comparison of the Mainstream Media audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mainstream Media audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mainstream Media audience is investors.com.

Website Composition Index
investors.com 1.24% 3.32x
Composition Percentage: The overlap percentage between the Mainstream Media audience and the Web attribute.
Index: A comparison of the Mainstream Media audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mainstream Media audience is Assorted Topics (Web Hosting, Fiction Storytelling, Research).

Content Affinity Composition Index
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.01% 1.79x
Liberal Media 3.90% 1.79x
Australia & New Zealand Media 0.58% 1.79x
Liberal Media - Political Activism 0.58% 1.79x
Cars, Travel & Food 0.03% 1.78x
Assorted Topics (Rubik Cube, Gawker, Viral Media) 5.07% 1.78x
Feminism 0.11% 1.78x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 0.30% 1.78x
Nutrition & Diabetic Living 0.11% 1.77x
Public Policy Media 0.54% 1.77x
Composition Percentage: The overlap percentage between the Mainstream Media audience and the Content Affinity attribute.
Index: A comparison of the Mainstream Media audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mainstream Media audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male