Dstillery Audiences

MAINSTREAM MEDIA

Audience Size: 93.1 Million Devices

Explore the Mainstream Media Audience

Below you'll find more information about the Mainstream Media audience, broken down in different categories based on their digital and physical behaviors. These are 93.1 million unique devices whose actions qualify for the Mainstream Media audience.

Dstillery Crafted Audiences

INTERESTS

The Mainstream Media audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mainstream Media audience is Liberal News Readers.

Interest Composition Index
Liberal News Readers 2.51% 1.73x
Financial News Readers 2.78% 1.73x
TV Advertising Professionals 2.67% 1.73x
Entertainment Industry Decision Makers 2.63% 1.73x
Social Liberals 2.88% 1.73x
Entertainment & Tabloid Magazine Readers 2.76% 1.73x
Personal Stock Portfolio Managers 6.29% 1.73x
Techies 2.74% 1.73x
Mens Fitness Publication Readers 2.62% 1.73x
Federal Employee Benefits Researchers 2.89% 1.73x
Composition Percentage: The overlap percentage between the Mainstream Media audience and the Interest attribute.
Index: A comparison of the Mainstream Media audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mainstream Media audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mainstream Media audience is Everlane.

Location Composition Index
Everlane 0.00% 1.29x
Joe's Jeans 0.01% 1.18x
Patagonia 0.02% 1.18x
Intermix 0.01% 1.17x
Zara 0.03% 1.16x
Levi Strauss 0.01% 1.15x
American Apparel 0.03% 1.15x
Hugo Boss 0.02% 1.15x
Club Monaco 0.01% 1.15x
Armani 0.02% 1.15x
Composition Percentage: The overlap percentage between the Mainstream Media audience and the Location attribute.
Index: A comparison of the Mainstream Media audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mainstream Media audience is Liberal Media.

Content Affinity Composition Index
Liberal Media 3.28% 1.93x
Liberal Media - Political Activism 0.69% 1.93x
Feminism 0.16% 1.92x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.03% 1.92x
Washington D.C. Hotels 0.00% 1.91x
Australia & New Zealand Media 0.60% 1.91x
Public Policy Media 0.46% 1.91x
Celebrity Gossip 0.48% 1.90x
Social & Demographic Trends 0.39% 1.90x
Assorted Topics (Viral Media, Paid Traffic) 0.68% 1.90x
Composition Percentage: The overlap percentage between the Mainstream Media audience and the Content Affinity attribute.
Index: A comparison of the Mainstream Media audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mainstream Media audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male