Explore the Mainstream Media Audience
Below you'll find more information about the Mainstream Media audience, broken down in different categories based on their digital and physical behaviors. These are 66 million unique devices whose actions qualify for the Mainstream Media audience.
INTERESTS
The Mainstream Media audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Mainstream Media audience is Personal Stock Portfolio Managers.
| Interest | Composition | Index |
| Personal Stock Portfolio Managers | 3.10% | 1.55x |
| Boston Trip Planners | 2.72% | 1.55x |
| Cholesterol Researchers | 2.50% | 1.55x |
| COVID Testing Researchers | 2.11% | 1.55x |
| Market Intelligence Researchers | 3.10% | 1.55x |
| Remdesivir Information Researchers | 2.35% | 1.55x |
| Advertising Professionals | 2.67% | 1.55x |
| Finance Continuing Education Researchers | 3.50% | 1.55x |
| Documentary Film Fans | 3.03% | 1.55x |
| TV Junkies | 2.87% | 1.55x |
Composition Percentage:
The overlap percentage between the Mainstream Media audience and the Interest attribute.
Index: A comparison of the Mainstream Media audience to the internet population.
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APPAREL RETAILERS
The Mainstream Media audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Mainstream Media audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.05% | 1.00x |
Composition Percentage:
The overlap percentage between the Mainstream Media audience and the Location attribute.
Index: A comparison of the Mainstream Media audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Mainstream Media audience is Vitamin Shoppers.
| Content Affinity | Composition | Index |
| Vitamin Shoppers | 0.02% | 1.55x |
| Business News & Information Readers | 0.05% | 1.55x |
| Institutional Investing | 0.01% | 1.54x |
| Online Media Converters | 0.01% | 1.54x |
| Oil & Energy | 0.04% | 1.54x |
| Natural & Healthy Living Researchers | 0.02% | 1.54x |
| Liberal Media - Political Activism | 0.44% | 1.54x |
| Pharmacy | 0.06% | 1.54x |
| Liberal Media | 3.49% | 1.54x |
| Custom Gifts | 0.02% | 1.54x |
Composition Percentage:
The overlap percentage between the Mainstream Media audience and the Content Affinity attribute.
Index: A comparison of the Mainstream Media audience to the internet population.
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DEMOGRAPHICS
The Mainstream Media audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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