Dstillery Audiences

MAINSTREAM MEDIA

Audience Size: 90.5 Million Devices

Explore the Mainstream Media Audience

Below you'll find more information about the Mainstream Media audience, broken down in different categories based on their digital and physical behaviors. These are 90.5 million unique devices whose actions qualify for the Mainstream Media audience.

Dstillery Crafted Audiences

INTERESTS

The Mainstream Media audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mainstream Media audience is Liberal News Readers.

Interest Composition Index
Liberal News Readers 2.32% 1.76x
Financial News Readers 2.51% 1.76x
Entertainment Industry Decision Makers 2.43% 1.76x
TV Advertising Professionals 2.72% 1.76x
Entertainment & Tabloid Magazine Readers 2.48% 1.76x
Personal Stock Portfolio Managers 5.79% 1.76x
Social Liberals 2.58% 1.76x
Techies 2.44% 1.76x
Federal Employee Benefits Researchers 2.46% 1.76x
Mens Fitness Publication Readers 2.47% 1.75x
Composition Percentage: The overlap percentage between the Mainstream Media audience and the Interest attribute.
Index: A comparison of the Mainstream Media audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mainstream Media audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mainstream Media audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.22% 1.09x
Mens Wearhouse 0.34% 1.05x
Composition Percentage: The overlap percentage between the Mainstream Media audience and the Location attribute.
Index: A comparison of the Mainstream Media audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mainstream Media audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mainstream Media audience is economist.com.

Website Composition Index
economist.com 1.84% 3.86x
movies.yahoo.com 1.10% 3.86x
Composition Percentage: The overlap percentage between the Mainstream Media audience and the Web attribute.
Index: A comparison of the Mainstream Media audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mainstream Media audience is Liberal Media.

Content Affinity Composition Index
Liberal Media 3.30% 1.78x
Voting Information 13.60% 1.76x
Assorted Topics (Rubik Cube, Gawker, Viral Media) 4.17% 1.76x
Assorted Topics (Music Charts, Entertainment, Australian Radio, Job Search) 8.09% 1.74x
NYC Tourist Attractions 1.51% 1.73x
News Cluster 6.22% 1.72x
Legal Information Research Cluster 1.64% 1.72x
Law School 1.69% 1.72x
Music Magazines 6.46% 1.72x
Assorted Topics (Auto, Hobbies, Viral Media) 2.32% 1.72x
Composition Percentage: The overlap percentage between the Mainstream Media audience and the Content Affinity attribute.
Index: A comparison of the Mainstream Media audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mainstream Media audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male