Dstillery Audiences

MALAYA

Audience Size: 37.1 Thousand Devices

Explore the Malaya Audience

Below you'll find more information about the Malaya audience, broken down in different categories based on their digital and physical behaviors. These are 37.1 thousand unique devices whose actions qualify for the Malaya audience.

Dstillery Crafted Audiences

INTERESTS

The Malaya audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Malaya audience is United Arab Emirates Trip Planners.

Interest Composition Index
United Arab Emirates Trip Planners 80.90% 29.39x
Readers of Malayalam Content 81.70% 26.80x
Cricket Enthusiasts 63.13% 20.77x
Readers of Bengali Content 32.63% 15.42x
Indian Food Enthusiasts 36.60% 14.97x
Readers of Indian Content 29.18% 12.39x
Readers of Pakistani Content 26.26% 12.09x
Readers of Tamil Content 38.46% 12.01x
Readers of Telugu Content 38.20% 11.70x
Work Visa Researchers 29.18% 10.72x
Composition Percentage: The overlap percentage between the Malaya audience and the Interest attribute.
Index: A comparison of the Malaya audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Malaya audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Malaya audience is Zumiez.

Location Composition Index
Zumiez 0.07% 3.01x
Abercrombie & Fitch 0.04% 1.99x
Old Navy 0.04% 1.97x
Express 0.03% 1.92x
Mens Wearhouse 0.04% 1.92x
Chicos 0.04% 1.89x
White House Black Market 0.04% 1.83x
Talbots 0.04% 1.80x
Carhartt 0.03% 0.45x
Composition Percentage: The overlap percentage between the Malaya audience and the Location attribute.
Index: A comparison of the Malaya audience to the internet population.
Dstillery Web Insights

WEBSITES

The Malaya audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Malaya audience is filmibeat.com.

Website Composition Index
filmibeat.com 29.46% 212.81x
deccanchronicle.com 13.66% 86.33x
thehindu.com 36.97% 68.57x
zoomtventertainment.com 9.83% 63.92x
deccanherald.com 17.88% 59.11x
financialexpress.com 11.95% 56.36x
dnaindia.com 8.30% 56.17x
indianhealthyrecipes.com 17.93% 48.61x
moneycontrol.com 17.69% 44.13x
zeenews.india.com 10.53% 43.57x
Composition Percentage: The overlap percentage between the Malaya audience and the Web attribute.
Index: A comparison of the Malaya audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Malaya audience is Rural Living.

Content Affinity Composition Index
Rural Living 1.38% 96.75x
Visa & Immigration 3.47% 82.16x
Upstate New York State Athletics 1.38% 75.45x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 1.40% 66.18x
Sports - Golf, Hunting, Fishing 1.38% 53.09x
India Cluster 12.49% 52.65x
Survival Guides 1.38% 37.12x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 1.38% 36.80x
Cigars 1.38% 35.04x
Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) 1.76% 34.70x
Composition Percentage: The overlap percentage between the Malaya audience and the Content Affinity attribute.
Index: A comparison of the Malaya audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Malaya audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male