Dstillery Audiences

MALAYA

Audience Size: 28.5 Thousand Devices

Explore the Malaya Audience

Below you'll find more information about the Malaya audience, broken down in different categories based on their digital and physical behaviors. These are 28.5 thousand unique devices whose actions qualify for the Malaya audience.

Dstillery Crafted Audiences

INTERESTS

The Malaya audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Malaya audience is Executive Travelers.

Interest Composition Index
Executive Travelers 0.03% 54.13x
Work Hard, Play Hard Travelers 0.03% 38.95x
Readers of Malayalam Content 79.88% 32.51x
United Arab Emirates Trip Planners 83.70% 24.68x
Cricket Enthusiasts 64.29% 20.70x
Indian Food Enthusiasts 42.88% 16.19x
Readers of Bengali Content 41.13% 16.10x
Readers of Indian Content 40.21% 15.69x
Readers of Tamil Content 42.35% 15.61x
Readers of Pakistani Content 35.78% 13.96x
Composition Percentage: The overlap percentage between the Malaya audience and the Interest attribute.
Index: A comparison of the Malaya audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Malaya audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Malaya audience is Calvin Klein.

Location Composition Index
Calvin Klein 0.04% 17.78x
Lorna Jane 0.04% 13.63x
Joe's Jeans 0.03% 13.43x
Saint Laurent Paris 0.04% 9.09x
Express Outlets 0.04% 7.20x
Carhartt 0.03% 5.31x
Club Monaco 0.03% 5.15x
Columbia 0.03% 4.57x
Patagonia 0.03% 4.17x
Madewell 0.07% 4.15x
Composition Percentage: The overlap percentage between the Malaya audience and the Location attribute.
Index: A comparison of the Malaya audience to the internet population.
Dstillery Web Insights

WEBSITES

The Malaya audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Malaya audience is thehindu.com.

Website Composition Index
thehindu.com 35.86% 108.10x
livemint.com 15.43% 72.49x
firstpost.com 16.80% 72.30x
indianexpress.com 34.13% 59.13x
news18.com 30.39% 58.70x
hindustantimes.com 18.54% 57.45x
indiatimes.com 25.09% 50.56x
timesofindia.indiatimes.com 46.14% 47.34x
timesnownews.com 18.93% 38.47x
gadgetsnow.com 7.60% 30.33x
Composition Percentage: The overlap percentage between the Malaya audience and the Web attribute.
Index: A comparison of the Malaya audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Malaya audience is Golf & Boats.

Content Affinity Composition Index
Golf & Boats 1.09% 471.11x
Decoration & Fabric 1.09% 284.19x
Custom T-Shirts 1.27% 151.90x
Flags & Trump 1.38% 146.12x
As Seen On TV Products 1.38% 141.51x
Rural Living 1.38% 96.75x
Scientology 1.38% 81.53x
Upstate New York State Athletics 1.38% 75.45x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 1.40% 66.18x
India Cluster 9.88% 58.82x
Composition Percentage: The overlap percentage between the Malaya audience and the Content Affinity attribute.
Index: A comparison of the Malaya audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Malaya audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male