Dstillery Audiences

MALAYA

Audience Size: 38.5 Thousand Devices

Explore the Malaya Audience

Below you'll find more information about the Malaya audience, broken down in different categories based on their digital and physical behaviors. These are 38.5 thousand unique devices whose actions qualify for the Malaya audience.

Dstillery Crafted Audiences

INTERESTS

The Malaya audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Malaya audience is Readers of Malayalam Content.

Interest Composition Index
Readers of Malayalam Content 84.86% 31.12x
United Arab Emirates Trip Planners 63.58% 28.27x
Readers of Bengali Content 29.20% 17.47x
Indian Food Enthusiasts 33.96% 16.31x
Readers of Indian Content 29.99% 14.53x
Readers of Telugu Content 34.46% 13.19x
Readers of Tamil Content 34.56% 12.58x
Readers of Pakistani Content 23.45% 12.19x
Volkswagen Vehicle Shopper 22.51% 11.59x
Microsoft Friendly Developers 19.69% 8.81x
Composition Percentage: The overlap percentage between the Malaya audience and the Interest attribute.
Index: A comparison of the Malaya audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Malaya audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Malaya audience is Express.

Location Composition Index
Express 0.02% 0.80x
Composition Percentage: The overlap percentage between the Malaya audience and the Location attribute.
Index: A comparison of the Malaya audience to the internet population.
Dstillery Web Insights

WEBSITES

The Malaya audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Malaya audience is timesofindia.indiatimes.com.

Website Composition Index
timesofindia.indiatimes.com 32.97% 67.10x
indianexpress.com 27.46% 53.97x
indiatimes.com 16.26% 51.44x
timesnownews.com 14.24% 32.73x
ndtv.com 33.58% 30.50x
oracle.com 3.87% 26.55x
networkworld.com 2.30% 16.16x
techonthenet.com 1.85% 13.78x
vmware.com 2.03% 12.51x
officeholidays.com 3.13% 12.22x
Composition Percentage: The overlap percentage between the Malaya audience and the Web attribute.
Index: A comparison of the Malaya audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Malaya audience is India Bollywood, Weddings & Gossip.

Content Affinity Composition Index
India Bollywood, Weddings & Gossip 13.20% 59.99x
India Cluster 8.08% 52.72x
India News 48.94% 35.62x
Dubai Travel 8.65% 16.73x
Pakistan Cluster 2.77% 13.29x
Data Analysis & Scripting 10.85% 10.83x
English as a Second Language 2.04% 8.91x
Startup Investment 3.95% 7.13x
Data Centers 1.99% 6.33x
Job Interview Process 1.31% 5.86x
Composition Percentage: The overlap percentage between the Malaya audience and the Content Affinity attribute.
Index: A comparison of the Malaya audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Malaya audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female