Dstillery Audiences

MALAYA

Audience Size: 29.6 Thousand Devices

Explore the Malaya Audience

Below you'll find more information about the Malaya audience, broken down in different categories based on their digital and physical behaviors. These are 29.6 thousand unique devices whose actions qualify for the Malaya audience.

Dstillery Crafted Audiences

INTERESTS

The Malaya audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Malaya audience is United Arab Emirates Trip Planners.

Interest Composition Index
United Arab Emirates Trip Planners 92.21% 28.25x
Readers of Malayalam Content 85.71% 28.19x
Cricket Enthusiasts 75.32% 19.93x
Indian Food Enthusiasts 42.42% 19.72x
Readers of Bengali Content 35.93% 18.17x
Readers of Indian Content 37.23% 17.10x
Readers of Telugu Content 50.22% 15.19x
Readers of Pakistani Content 32.90% 14.26x
Work Visa Researchers 40.69% 13.13x
Executive and C-Suite 19.91% 11.80x
Composition Percentage: The overlap percentage between the Malaya audience and the Interest attribute.
Index: A comparison of the Malaya audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Malaya audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Malaya audience is Abercrombie & Fitch.

Location Composition Index
Abercrombie & Fitch 0.04% 1.99x
Chicos 0.04% 1.89x
Carhartt 0.04% 1.29x
Composition Percentage: The overlap percentage between the Malaya audience and the Location attribute.
Index: A comparison of the Malaya audience to the internet population.
Dstillery Web Insights

WEBSITES

The Malaya audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Malaya audience is thehindu.com.

Website Composition Index
thehindu.com 35.35% 77.12x
vegrecipesofindia.com 11.01% 53.22x
financialexpress.com 10.92% 48.76x
deccanherald.com 17.09% 48.64x
gulfnews.com 11.10% 44.77x
indianhealthyrecipes.com 15.17% 44.17x
moneycontrol.com 19.93% 43.43x
zeenews.india.com 13.93% 39.95x
dnaindia.com 13.55% 30.96x
news18.com 40.64% 30.57x
Composition Percentage: The overlap percentage between the Malaya audience and the Web attribute.
Index: A comparison of the Malaya audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Malaya audience is Rural Living.

Content Affinity Composition Index
Rural Living 1.38% 96.75x
Upstate New York State Athletics 1.38% 75.45x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 1.40% 66.18x
Sports - Golf, Hunting, Fishing 1.38% 53.09x
India Cluster 12.22% 43.19x
Survival Guides 1.38% 37.12x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 1.38% 36.80x
Cigars 1.38% 35.04x
Virginia Athletics 1.38% 29.83x
India Bollywood, Weddings & Gossip 26.34% 28.86x
Composition Percentage: The overlap percentage between the Malaya audience and the Content Affinity attribute.
Index: A comparison of the Malaya audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Malaya audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male