Dstillery Audiences

MALAYA

Audience Size: 25.1 Thousand Devices

Explore the Malaya Audience

Below you'll find more information about the Malaya audience, broken down in different categories based on their digital and physical behaviors. These are 25.1 thousand unique devices whose actions qualify for the Malaya audience.

Dstillery Crafted Audiences

INTERESTS

The Malaya audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Malaya audience is United Arab Emirates Trip Planners.

Interest Composition Index
United Arab Emirates Trip Planners 89.06% 26.66x
Readers of Malayalam Content 73.83% 23.68x
Cricket Enthusiasts 69.92% 19.16x
Indian Food Enthusiasts 40.62% 16.73x
Readers of Bengali Content 37.50% 16.52x
Readers of Pakistani Content 32.81% 13.50x
Readers of Telugu Content 44.14% 13.35x
Readers of Indian Content 34.38% 13.19x
Readers of Tamil Content 38.67% 11.86x
Executive and C-Suite 23.83% 11.50x
Composition Percentage: The overlap percentage between the Malaya audience and the Interest attribute.
Index: A comparison of the Malaya audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Malaya audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Malaya audience is Abercrombie & Fitch.

Location Composition Index
Abercrombie & Fitch 0.04% 1.99x
Old Navy 0.04% 1.97x
Chicos 0.04% 1.89x
White House Black Market 0.04% 1.83x
Talbots 0.04% 1.80x
Carhartt 0.04% 1.06x
Composition Percentage: The overlap percentage between the Malaya audience and the Location attribute.
Index: A comparison of the Malaya audience to the internet population.
Dstillery Web Insights

WEBSITES

The Malaya audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Malaya audience is thehindu.com.

Website Composition Index
thehindu.com 41.22% 71.04x
financialexpress.com 14.63% 59.21x
deccanherald.com 21.86% 58.26x
indianhealthyrecipes.com 20.66% 51.37x
dnaindia.com 12.45% 51.07x
zeenews.india.com 16.12% 49.76x
moneycontrol.com 22.11% 49.04x
india.com 14.45% 44.65x
gulfnews.com 19.61% 39.38x
myheartbeets.com 7.15% 35.91x
Composition Percentage: The overlap percentage between the Malaya audience and the Web attribute.
Index: A comparison of the Malaya audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Malaya audience is Rural Living.

Content Affinity Composition Index
Rural Living 1.38% 96.75x
Visa & Immigration 3.74% 81.52x
Upstate New York State Athletics 1.38% 75.45x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 1.40% 66.18x
India Cluster 16.58% 55.58x
Sports - Golf, Hunting, Fishing 1.38% 53.09x
Survival Guides 1.38% 37.12x
Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) 2.37% 36.93x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 1.38% 36.80x
Cigars 1.38% 35.04x
Composition Percentage: The overlap percentage between the Malaya audience and the Content Affinity attribute.
Index: A comparison of the Malaya audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Malaya audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male