Dstillery Audiences

MALAYA

Audience Size: 27.1 Thousand Devices

Explore the Malaya Audience

Below you'll find more information about the Malaya audience, broken down in different categories based on their digital and physical behaviors. These are 27.1 thousand unique devices whose actions qualify for the Malaya audience.

Dstillery Crafted Audiences

INTERESTS

The Malaya audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Malaya audience is Readers of Malayalam Content.

Interest Composition Index
Readers of Malayalam Content 74.99% 28.21x
United Arab Emirates Trip Planners 87.57% 22.73x
Cricket Enthusiasts 68.57% 19.99x
Indian Food Enthusiasts 45.06% 16.11x
Readers of Tamil Content 38.46% 14.02x
Readers of Bengali Content 39.12% 13.83x
Readers of Indian Content 36.09% 13.81x
Readers of Telugu Content 43.60% 12.82x
Readers of Pakistani Content 33.83% 12.43x
Volkswagen Vehicle Shopper 36.93% 11.16x
Composition Percentage: The overlap percentage between the Malaya audience and the Interest attribute.
Index: A comparison of the Malaya audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Malaya audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Malaya audience is Aeropostale.

Location Composition Index
Aeropostale 0.11% 5.21x
H&M 0.11% 4.83x
Zumiez 0.11% 4.22x
Journeys 0.15% 3.99x
Buckle 0.07% 3.85x
White House Black Market 0.07% 3.25x
Gap 0.07% 2.38x
The Childrens Place 0.07% 2.36x
Abercrombie & Fitch 0.04% 1.99x
Chicos 0.04% 1.88x
Composition Percentage: The overlap percentage between the Malaya audience and the Location attribute.
Index: A comparison of the Malaya audience to the internet population.
Dstillery Web Insights

WEBSITES

The Malaya audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Malaya audience is thehindu.com.

Website Composition Index
thehindu.com 37.89% 97.09x
moneycontrol.com 13.33% 65.80x
indianhealthyrecipes.com 14.34% 63.37x
firstpost.com 16.54% 62.85x
indianexpress.com 34.69% 54.53x
livemint.com 17.49% 45.62x
timesnownews.com 18.90% 36.75x
news18.com 33.05% 36.30x
indiatimes.com 27.97% 36.11x
hindustantimes.com 25.99% 35.02x
Composition Percentage: The overlap percentage between the Malaya audience and the Web attribute.
Index: A comparison of the Malaya audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Malaya audience is Rural Living.

Content Affinity Composition Index
Rural Living 1.38% 96.75x
Upstate New York State Athletics 1.38% 75.45x
Visa & Immigration 5.25% 70.07x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 1.40% 66.18x
India Cluster 12.21% 63.34x
Sports - Golf, Hunting, Fishing 1.38% 53.09x
India Bollywood, Weddings & Gossip 25.23% 43.97x
Illinois College Sports 1.38% 37.22x
Survival Guides 1.38% 37.12x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 1.38% 36.80x
Composition Percentage: The overlap percentage between the Malaya audience and the Content Affinity attribute.
Index: A comparison of the Malaya audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Malaya audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male