Dstillery Audiences

MALAYA

Audience Size: 21.9 Thousand Devices

Explore the Malaya Audience

Below you'll find more information about the Malaya audience, broken down in different categories based on their digital and physical behaviors. These are 21.9 thousand unique devices whose actions qualify for the Malaya audience.

Dstillery Crafted Audiences

INTERESTS

The Malaya audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Malaya audience is Readers of Malayalam Content.

Interest Composition Index
Readers of Malayalam Content 87.01% 33.40x
United Arab Emirates Trip Planners 88.58% 28.40x
Indian Food Enthusiasts 38.19% 23.62x
Readers of Bengali Content 31.10% 23.28x
Cricket Enthusiasts 73.62% 21.64x
Bollywood Entertainment Enthusiasts 45.28% 18.71x
Readers of Indian Content 33.07% 17.82x
Readers of Pakistani Content 27.56% 15.30x
Readers of Telugu Content 52.36% 14.77x
Work Visa Researchers 36.22% 13.64x
Composition Percentage: The overlap percentage between the Malaya audience and the Interest attribute.
Index: A comparison of the Malaya audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Malaya audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Malaya audience is Abercrombie & Fitch.

Location Composition Index
Abercrombie & Fitch 0.04% 1.99x
Carhartt 0.04% 0.72x
Composition Percentage: The overlap percentage between the Malaya audience and the Location attribute.
Index: A comparison of the Malaya audience to the internet population.
Dstillery Web Insights

WEBSITES

The Malaya audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Malaya audience is thehindu.com.

Website Composition Index
thehindu.com 27.76% 85.72x
zeenews.india.com 31.36% 77.80x
hebbarskitchen.com 14.60% 61.22x
moneycontrol.com 16.27% 36.74x
zoomtventertainment.com 9.01% 36.26x
tribuneindia.com 8.43% 36.22x
dnaindia.com 12.35% 35.98x
indianhealthyrecipes.com 21.50% 34.66x
firstpost.com 10.32% 30.51x
news18.com 40.15% 30.47x
Composition Percentage: The overlap percentage between the Malaya audience and the Web attribute.
Index: A comparison of the Malaya audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Malaya audience is Rural Living.

Content Affinity Composition Index
Rural Living 1.38% 96.75x
Upstate New York State Athletics 1.38% 75.45x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 1.40% 66.18x
Sports - Golf, Hunting, Fishing 1.38% 53.09x
India Cluster 14.15% 47.64x
Survival Guides 1.38% 37.12x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 1.38% 36.80x
India Bollywood, Weddings & Gossip 30.34% 35.97x
Cigars 1.38% 35.04x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 1.38% 22.05x
Composition Percentage: The overlap percentage between the Malaya audience and the Content Affinity attribute.
Index: A comparison of the Malaya audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Malaya audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male