Dstillery Audiences

MALAYA

Audience Size: 26.3 Thousand Devices

Explore the Malaya Audience

Below you'll find more information about the Malaya audience, broken down in different categories based on their digital and physical behaviors. These are 26.3 thousand unique devices whose actions qualify for the Malaya audience.

Dstillery Crafted Audiences

INTERESTS

The Malaya audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Malaya audience is United Arab Emirates Trip Planners.

Interest Composition Index
United Arab Emirates Trip Planners 90.71% 30.00x
Readers of Malayalam Content 85.50% 25.69x
Cricket Enthusiasts 72.86% 21.20x
Readers of Bengali Content 31.23% 17.82x
Indian Food Enthusiasts 35.32% 17.07x
Readers of Indian Content 34.20% 15.28x
Readers of Telugu Content 50.56% 14.34x
Readers of Pakistani Content 28.25% 13.02x
Readers of Tamil Content 42.01% 11.78x
Executive and C-Suite 18.96% 11.77x
Composition Percentage: The overlap percentage between the Malaya audience and the Interest attribute.
Index: A comparison of the Malaya audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Malaya audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Malaya audience is Abercrombie & Fitch.

Location Composition Index
Abercrombie & Fitch 0.04% 1.99x
Old Navy 0.04% 1.82x
Maurices 0.04% 1.69x
Carhartt 0.04% 0.27x
Composition Percentage: The overlap percentage between the Malaya audience and the Location attribute.
Index: A comparison of the Malaya audience to the internet population.
Dstillery Web Insights

WEBSITES

The Malaya audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Malaya audience is thehindu.com.

Website Composition Index
thehindu.com 33.44% 82.86x
zeenews.india.com 22.61% 60.86x
deccanherald.com 15.25% 54.12x
moneycontrol.com 19.57% 45.89x
gulfnews.com 9.30% 44.37x
indianhealthyrecipes.com 15.25% 44.16x
bollywoodlife.com 8.21% 42.93x
zoomtventertainment.com 7.42% 37.38x
jiosaavn.com 7.33% 34.89x
news18.com 45.19% 32.85x
Composition Percentage: The overlap percentage between the Malaya audience and the Web attribute.
Index: A comparison of the Malaya audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Malaya audience is Rural Living.

Content Affinity Composition Index
Rural Living 1.38% 96.75x
Upstate New York State Athletics 1.38% 75.45x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 1.40% 66.18x
Sports - Golf, Hunting, Fishing 1.38% 53.09x
India Cluster 11.10% 41.97x
Survival Guides 1.38% 37.12x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 1.38% 36.80x
Cigars 1.38% 35.04x
India Bollywood, Weddings & Gossip 28.05% 28.65x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 1.38% 22.05x
Composition Percentage: The overlap percentage between the Malaya audience and the Content Affinity attribute.
Index: A comparison of the Malaya audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Malaya audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male