Dstillery Audiences

MALAYA

Audience Size: 19.8 Thousand Devices

Explore the Malaya Audience

Below you'll find more information about the Malaya audience, broken down in different categories based on their digital and physical behaviors. These are 19.8 thousand unique devices whose actions qualify for the Malaya audience.

Dstillery Crafted Audiences

INTERESTS

The Malaya audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Malaya audience is United Arab Emirates Trip Planners.

Interest Composition Index
United Arab Emirates Trip Planners 83.21% 28.91x
Readers of Malayalam Content 76.15% 27.89x
Cricket Enthusiasts 64.29% 21.82x
Indian Food Enthusiasts 41.59% 17.86x
Readers of Bengali Content 37.29% 17.35x
Readers of Indian Content 35.45% 15.22x
Readers of Pakistani Content 32.80% 14.19x
Readers of Tamil Content 37.00% 13.98x
Readers of Telugu Content 42.54% 13.54x
Immigration Rights Advocates 36.88% 12.65x
Composition Percentage: The overlap percentage between the Malaya audience and the Interest attribute.
Index: A comparison of the Malaya audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Malaya audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Malaya audience is Urban Outfitters.

Location Composition Index
Urban Outfitters 0.07% 2.95x
Abercrombie & Fitch 0.04% 1.99x
Zumiez 0.07% 1.89x
Talbots 0.04% 1.80x
Gap 0.06% 1.74x
Forever 21 0.03% 1.68x
Banana Republic 0.06% 1.64x
Charlotte Russe 0.04% 1.54x
Hollister 0.03% 1.48x
Journeys 0.03% 1.44x
Composition Percentage: The overlap percentage between the Malaya audience and the Location attribute.
Index: A comparison of the Malaya audience to the internet population.
Dstillery Web Insights

WEBSITES

The Malaya audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Malaya audience is timesofindia.indiatimes.com.

Website Composition Index
timesofindia.indiatimes.com 29.44% 22.92x
ndtv.com 25.34% 12.94x
aljazeera.com 8.23% 5.48x
slickdeals.net 9.20% 5.02x
cheapoair.com 13.60% 4.88x
skyscanner.com 4.81% 4.59x
priceline.com 12.06% 4.20x
marketrealist.com 3.54% 4.15x
hotwire.com 4.13% 4.02x
greatclips.com 3.63% 3.91x
Composition Percentage: The overlap percentage between the Malaya audience and the Web attribute.
Index: A comparison of the Malaya audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Malaya audience is Rural Living.

Content Affinity Composition Index
Rural Living 1.38% 96.75x
Upstate New York State Athletics 1.38% 75.45x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 1.40% 66.18x
India Cluster 11.13% 64.36x
Visa & Immigration 5.47% 58.17x
Sports - Golf, Hunting, Fishing 1.38% 53.09x
India Bollywood, Weddings & Gossip 24.07% 48.41x
Illinois College Sports 1.38% 37.22x
Survival Guides 1.38% 37.12x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 1.38% 36.80x
Composition Percentage: The overlap percentage between the Malaya audience and the Content Affinity attribute.
Index: A comparison of the Malaya audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Malaya audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male