Dstillery Audiences

MALAYA

Audience Size: 18.5 Thousand Devices

Explore the Malaya Audience

Below you'll find more information about the Malaya audience, broken down in different categories based on their digital and physical behaviors. These are 18.5 thousand unique devices whose actions qualify for the Malaya audience.

Dstillery Crafted Audiences

INTERESTS

The Malaya audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Malaya audience is United Arab Emirates Trip Planners.

Interest Composition Index
United Arab Emirates Trip Planners 88.97% 28.00x
Readers of Malayalam Content 85.66% 24.19x
Cricket Enthusiasts 67.65% 19.62x
Indian Food Enthusiasts 37.50% 17.03x
Readers of Bengali Content 32.72% 16.32x
Volkswagen Vehicle Shopper 40.44% 14.69x
Readers of Pakistani Content 31.99% 14.14x
Readers of Indian Content 31.25% 14.06x
Readers of Telugu Content 44.49% 12.89x
Readers of Tamil Content 39.71% 11.04x
Composition Percentage: The overlap percentage between the Malaya audience and the Interest attribute.
Index: A comparison of the Malaya audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Malaya audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Malaya audience is Abercrombie & Fitch.

Location Composition Index
Abercrombie & Fitch 0.04% 1.99x
Chicos 0.04% 1.89x
White House Black Market 0.04% 1.83x
Carhartt 0.04% 1.02x
Composition Percentage: The overlap percentage between the Malaya audience and the Location attribute.
Index: A comparison of the Malaya audience to the internet population.
Dstillery Web Insights

WEBSITES

The Malaya audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Malaya audience is thehindu.com.

Website Composition Index
thehindu.com 33.32% 82.27x
indianhealthyrecipes.com 15.84% 53.37x
moneycontrol.com 18.07% 52.94x
zeenews.india.com 13.50% 47.98x
deccanherald.com 16.70% 46.10x
gulfnews.com 12.47% 45.44x
india.com 12.52% 39.06x
livemint.com 20.26% 37.22x
news18.com 36.61% 34.57x
firstpost.com 14.29% 33.32x
Composition Percentage: The overlap percentage between the Malaya audience and the Web attribute.
Index: A comparison of the Malaya audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Malaya audience is Rural Living.

Content Affinity Composition Index
Rural Living 1.38% 96.75x
Upstate New York State Athletics 1.38% 75.45x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 1.40% 66.18x
Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) 2.16% 58.01x
Sports - Golf, Hunting, Fishing 1.38% 53.09x
India Cluster 12.54% 52.33x
Survival Guides 1.38% 37.12x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 1.38% 36.80x
Cigars 1.38% 35.04x
India Bollywood, Weddings & Gossip 26.69% 32.75x
Composition Percentage: The overlap percentage between the Malaya audience and the Content Affinity attribute.
Index: A comparison of the Malaya audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Malaya audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male