Dstillery Audiences

MALAYA

Audience Size: 14 Thousand Devices

Explore the Malaya Audience

Below you'll find more information about the Malaya audience, broken down in different categories based on their digital and physical behaviors. These are 14 thousand unique devices whose actions qualify for the Malaya audience.

Dstillery Crafted Audiences

INTERESTS

The Malaya audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Malaya audience is Readers of Bengali Content.

Interest Composition Index
Readers of Bengali Content 49.32% 37.16x
United Arab Emirates Trip Planners 93.92% 29.14x
Readers of Malayalam Content 82.43% 27.72x
Indian Food Enthusiasts 34.46% 25.82x
Bollywood Entertainment Enthusiasts 46.62% 19.13x
Cricket Enthusiasts 73.65% 18.75x
Readers of Indian Content 29.73% 18.72x
Readers of Pakistani Content 27.70% 17.93x
Business Travelers 20.27% 13.88x
Executive and C-Suite 15.54% 13.69x
Composition Percentage: The overlap percentage between the Malaya audience and the Interest attribute.
Index: A comparison of the Malaya audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Malaya audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Malaya audience is Abercrombie & Fitch.

Location Composition Index
Abercrombie & Fitch 0.04% 1.99x
Carhartt 0.06% 1.17x
Composition Percentage: The overlap percentage between the Malaya audience and the Location attribute.
Index: A comparison of the Malaya audience to the internet population.
Dstillery Web Insights

WEBSITES

The Malaya audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Malaya audience is news18.com.

Website Composition Index
news18.com 35.29% 52.48x
indianhealthyrecipes.com 19.61% 41.00x
indianexpress.com 37.80% 31.19x
india.com 16.83% 24.61x
pinkvilla.com 11.61% 23.30x
livemint.com 21.66% 22.31x
indiatimes.com 23.00% 22.21x
timesnownews.com 19.10% 22.07x
timesofindia.indiatimes.com 44.24% 18.38x
ndtv.com 41.30% 17.34x
Composition Percentage: The overlap percentage between the Malaya audience and the Web attribute.
Index: A comparison of the Malaya audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Malaya audience is Rural Living.

Content Affinity Composition Index
Rural Living 1.38% 96.75x
Upstate New York State Athletics 1.38% 75.45x
Sports - Golf, Hunting, Fishing 1.38% 53.09x
India Cluster 12.77% 48.30x
India Bollywood, Weddings & Gossip 27.85% 38.66x
Survival Guides 1.38% 37.12x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 1.38% 36.80x
Cigars 1.38% 35.04x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 1.38% 22.05x
Electronic Accessories 1.90% 15.15x
Composition Percentage: The overlap percentage between the Malaya audience and the Content Affinity attribute.
Index: A comparison of the Malaya audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Malaya audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male