Dstillery Audiences

MALAYA

Audience Size: 30.4 Thousand Devices

Explore the Malaya Audience

Below you'll find more information about the Malaya audience, broken down in different categories based on their digital and physical behaviors. These are 30.4 thousand unique devices whose actions qualify for the Malaya audience.

Dstillery Crafted Audiences

INTERESTS

The Malaya audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Malaya audience is Executive Travelers.

Interest Composition Index
Executive Travelers 0.03% 54.13x
Readers of Malayalam Content 88.67% 45.41x
Work Hard, Play Hard Travelers 0.03% 38.95x
United Arab Emirates Trip Planners 72.91% 36.95x
Cricket Enthusiasts 58.12% 30.88x
Indian Food Enthusiasts 34.49% 23.01x
Readers of Bengali Content 34.52% 22.67x
Readers of Indian Content 30.56% 21.35x
Readers of Telugu Content 41.38% 20.81x
Readers of Tamil Content 41.02% 20.10x
Composition Percentage: The overlap percentage between the Malaya audience and the Interest attribute.
Index: A comparison of the Malaya audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Malaya audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Malaya audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.03% 13.43x
Topshop 0.07% 9.71x
Express Outlets 0.03% 7.93x
Carhartt 0.04% 7.28x
Calvin Klein 0.03% 7.09x
Free People 0.07% 5.42x
Club Monaco 0.03% 5.15x
Saint Laurent Paris 0.03% 4.99x
Columbia 0.04% 4.90x
Uniqlo 0.03% 4.84x
Composition Percentage: The overlap percentage between the Malaya audience and the Location attribute.
Index: A comparison of the Malaya audience to the internet population.
Dstillery Web Insights

WEBSITES

The Malaya audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Malaya audience is thehindu.com.

Website Composition Index
thehindu.com 29.65% 105.31x
espncricinfo.com 16.91% 77.55x
news18.com 25.41% 60.86x
indianexpress.com 29.98% 55.80x
timesofindia.indiatimes.com 39.31% 53.52x
indiatimes.com 21.74% 50.34x
timesnownews.com 17.32% 32.64x
gadgetsnow.com 6.05% 29.81x
ndtv.com 40.04% 26.82x
guru99.com 6.56% 25.82x
Composition Percentage: The overlap percentage between the Malaya audience and the Web attribute.
Index: A comparison of the Malaya audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Malaya audience is Golf & Boats.

Content Affinity Composition Index
Golf & Boats 1.09% 471.11x
Decoration & Fabric 1.09% 284.19x
Custom T-Shirts 1.27% 151.90x
Flags & Trump 1.38% 146.12x
As Seen On TV Products 1.38% 141.51x
Rural Living 1.38% 96.75x
Scientology 1.38% 81.53x
Upstate New York State Athletics 1.38% 75.45x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 1.40% 66.18x
India Bollywood, Weddings & Gossip 20.31% 57.74x
Composition Percentage: The overlap percentage between the Malaya audience and the Content Affinity attribute.
Index: A comparison of the Malaya audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Malaya audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male