Dstillery Audiences

MALAYA

Audience Size: 16.3 Thousand Devices

Explore the Malaya Audience

Below you'll find more information about the Malaya audience, broken down in different categories based on their digital and physical behaviors. These are 16.3 thousand unique devices whose actions qualify for the Malaya audience.

Dstillery Crafted Audiences

INTERESTS

The Malaya audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Malaya audience is United Arab Emirates Trip Planners.

Interest Composition Index
United Arab Emirates Trip Planners 87.50% 33.55x
Readers of Malayalam Content 92.11% 26.50x
Cricket Enthusiasts 63.16% 20.02x
Indian Food Enthusiasts 34.87% 18.78x
Readers of Bengali Content 25.00% 15.74x
Readers of Indian Content 28.29% 14.31x
Readers of Pakistani Content 24.34% 12.80x
Work Visa Researchers 30.26% 12.38x
Readers of Telugu Content 38.82% 12.14x
Executive and C-Suite 16.45% 12.12x
Composition Percentage: The overlap percentage between the Malaya audience and the Interest attribute.
Index: A comparison of the Malaya audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Malaya audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Malaya audience is Abercrombie & Fitch.

Location Composition Index
Abercrombie & Fitch 0.04% 1.99x
Chicos 0.04% 1.89x
Carhartt 0.04% 1.29x
Composition Percentage: The overlap percentage between the Malaya audience and the Location attribute.
Index: A comparison of the Malaya audience to the internet population.
Dstillery Web Insights

WEBSITES

The Malaya audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Malaya audience is thehindu.com.

Website Composition Index
thehindu.com 37.35% 86.94x
deccanherald.com 17.80% 55.31x
moneycontrol.com 19.14% 54.05x
livemint.com 23.21% 37.05x
firstpost.com 14.15% 35.96x
india.com 13.38% 35.93x
news18.com 37.33% 32.84x
jiosaavn.com 11.08% 30.81x
timesnownews.com 22.69% 25.50x
indianexpress.com 43.02% 23.46x
Composition Percentage: The overlap percentage between the Malaya audience and the Web attribute.
Index: A comparison of the Malaya audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Malaya audience is Rural Living.

Content Affinity Composition Index
Rural Living 1.38% 96.75x
Upstate New York State Athletics 1.38% 75.45x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 1.40% 66.18x
Sports - Golf, Hunting, Fishing 1.38% 53.09x
India Cluster 11.87% 52.57x
Survival Guides 1.38% 37.12x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 1.38% 36.80x
Cigars 1.38% 35.04x
India Bollywood, Weddings & Gossip 23.38% 34.30x
Virginia Athletics 1.38% 29.83x
Composition Percentage: The overlap percentage between the Malaya audience and the Content Affinity attribute.
Index: A comparison of the Malaya audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Malaya audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male