Dstillery Audiences

MALAYA

Audience Size: 27.6 Thousand Devices

Explore the Malaya Audience

Below you'll find more information about the Malaya audience, broken down in different categories based on their digital and physical behaviors. These are 27.6 thousand unique devices whose actions qualify for the Malaya audience.

Dstillery Crafted Audiences

INTERESTS

The Malaya audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Malaya audience is United Arab Emirates Trip Planners.

Interest Composition Index
United Arab Emirates Trip Planners 89.27% 24.71x
Readers of Malayalam Content 86.85% 24.66x
Cricket Enthusiasts 67.82% 18.17x
Readers of Bengali Content 32.53% 14.47x
Indian Food Enthusiasts 36.68% 14.17x
Readers of Indian Content 33.91% 13.06x
Readers of Pakistani Content 31.49% 12.64x
Volkswagen Vehicle Shopper 38.06% 11.64x
Readers of Telugu Content 45.67% 11.51x
Executive and C-Suite 22.15% 11.06x
Composition Percentage: The overlap percentage between the Malaya audience and the Interest attribute.
Index: A comparison of the Malaya audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Malaya audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Malaya audience is Abercrombie & Fitch.

Location Composition Index
Abercrombie & Fitch 0.04% 1.99x
Chicos 0.04% 1.89x
White House Black Market 0.04% 1.83x
Carhartt 0.04% 0.68x
Composition Percentage: The overlap percentage between the Malaya audience and the Location attribute.
Index: A comparison of the Malaya audience to the internet population.
Dstillery Web Insights

WEBSITES

The Malaya audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Malaya audience is thehindu.com.

Website Composition Index
thehindu.com 33.18% 88.69x
indianhealthyrecipes.com 15.89% 62.59x
dnaindia.com 11.44% 60.83x
zeenews.india.com 14.01% 60.57x
moneycontrol.com 18.35% 59.25x
gulfnews.com 14.87% 52.66x
deccanherald.com 17.57% 49.89x
vegrecipesofindia.com 11.51% 47.88x
india.com 12.30% 45.71x
livemint.com 20.13% 42.79x
Composition Percentage: The overlap percentage between the Malaya audience and the Web attribute.
Index: A comparison of the Malaya audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Malaya audience is Rural Living.

Content Affinity Composition Index
Rural Living 1.38% 96.75x
Visa & Immigration 3.41% 90.97x
Upstate New York State Athletics 1.38% 75.45x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 1.40% 66.18x
India Cluster 12.86% 55.29x
Sports - Golf, Hunting, Fishing 1.38% 53.09x
Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) 1.88% 41.32x
Survival Guides 1.38% 37.12x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 1.38% 36.80x
Cigars 1.38% 35.04x
Composition Percentage: The overlap percentage between the Malaya audience and the Content Affinity attribute.
Index: A comparison of the Malaya audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Malaya audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male