Dstillery Audiences

MALAYA

Audience Size: 34.7 Thousand Devices

Explore the Malaya Audience

Below you'll find more information about the Malaya audience, broken down in different categories based on their digital and physical behaviors. These are 34.7 thousand unique devices whose actions qualify for the Malaya audience.

Dstillery Crafted Audiences

INTERESTS

The Malaya audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Malaya audience is United Arab Emirates Trip Planners.

Interest Composition Index
United Arab Emirates Trip Planners 83.44% 29.56x
Readers of Malayalam Content 75.65% 25.49x
Cricket Enthusiasts 62.01% 20.93x
Indian Food Enthusiasts 40.58% 19.07x
Readers of Bengali Content 36.69% 18.04x
Readers of Indian Content 32.47% 15.57x
Readers of Pakistani Content 29.55% 14.36x
Immigration Rights Advocates 39.61% 13.76x
Work Visa Researchers 36.04% 13.04x
Volkswagen Vehicle Shopper 32.47% 12.66x
Composition Percentage: The overlap percentage between the Malaya audience and the Interest attribute.
Index: A comparison of the Malaya audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Malaya audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Malaya audience is Zumiez.

Location Composition Index
Zumiez 0.07% 3.01x
Abercrombie & Fitch 0.04% 1.99x
Old Navy 0.04% 1.97x
Express 0.03% 1.92x
Mens Wearhouse 0.04% 1.92x
Chicos 0.04% 1.89x
White House Black Market 0.04% 1.83x
Talbots 0.04% 1.80x
Carhartt 0.03% 0.45x
Composition Percentage: The overlap percentage between the Malaya audience and the Location attribute.
Index: A comparison of the Malaya audience to the internet population.
Dstillery Web Insights

WEBSITES

The Malaya audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Malaya audience is thehindu.com.

Website Composition Index
thehindu.com 33.20% 76.51x
deccanherald.com 15.13% 65.51x
espncricinfo.com 11.12% 65.16x
financialexpress.com 10.07% 56.15x
100percentfedup.com 7.84% 54.41x
indianhealthyrecipes.com 14.69% 50.60x
firstpost.com 15.45% 47.89x
moneycontrol.com 14.83% 44.39x
indianexpress.com 29.37% 39.03x
livemint.com 19.90% 35.72x
Composition Percentage: The overlap percentage between the Malaya audience and the Web attribute.
Index: A comparison of the Malaya audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Malaya audience is Rural Living.

Content Affinity Composition Index
Rural Living 1.38% 96.75x
Upstate New York State Athletics 1.38% 75.45x
Visa & Immigration 3.83% 74.86x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 1.40% 66.18x
India Cluster 10.88% 58.92x
Sports - Golf, Hunting, Fishing 1.38% 53.09x
India Bollywood, Weddings & Gossip 23.65% 38.81x
Survival Guides 1.38% 37.12x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 1.38% 36.80x
Cigars 1.38% 35.04x
Composition Percentage: The overlap percentage between the Malaya audience and the Content Affinity attribute.
Index: A comparison of the Malaya audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Malaya audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male