Dstillery Audiences

MALAYA

Audience Size: 32.3 Thousand Devices

Explore the Malaya Audience

Below you'll find more information about the Malaya audience, broken down in different categories based on their digital and physical behaviors. These are 32.3 thousand unique devices whose actions qualify for the Malaya audience.

Dstillery Crafted Audiences

INTERESTS

The Malaya audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Malaya audience is Readers of Malayalam Content.

Interest Composition Index
Readers of Malayalam Content 88.40% 41.59x
United Arab Emirates Trip Planners 68.84% 35.66x
Cricket Enthusiasts 52.63% 29.25x
Readers of Bengali Content 32.05% 22.03x
Indian Food Enthusiasts 32.77% 21.81x
Readers of Indian Content 29.97% 19.36x
Readers of Telugu Content 38.80% 18.29x
Readers of Tamil Content 39.99% 16.80x
Readers of Pakistani Content 25.30% 16.45x
Volkswagen Vehicle Shopper 26.20% 15.06x
Composition Percentage: The overlap percentage between the Malaya audience and the Interest attribute.
Index: A comparison of the Malaya audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Malaya audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Malaya audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.18% 1.25x
Mens Wearhouse 0.15% 0.65x
Carhartt 0.03% 0.31x
Composition Percentage: The overlap percentage between the Malaya audience and the Location attribute.
Index: A comparison of the Malaya audience to the internet population.
Dstillery Web Insights

WEBSITES

The Malaya audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Malaya audience is thehindu.com.

Website Composition Index
thehindu.com 27.60% 120.63x
news18.com 22.47% 65.78x
timesofindia.indiatimes.com 38.11% 60.25x
indianexpress.com 31.13% 55.85x
indiatimes.com 21.01% 50.94x
pinkvilla.com 6.17% 32.06x
timesnownews.com 18.09% 31.07x
gadgetsnow.com 5.62% 30.90x
guru99.com 5.60% 27.38x
ndtv.com 39.41% 27.16x
Composition Percentage: The overlap percentage between the Malaya audience and the Web attribute.
Index: A comparison of the Malaya audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Malaya audience is India Bollywood, Weddings & Gossip.

Content Affinity Composition Index
India Bollywood, Weddings & Gossip 16.35% 61.05x
India Cluster 6.78% 48.98x
Visa & Immigration 4.79% 44.09x
Cigars 1.38% 35.04x
India News 51.71% 32.95x
Virginia Athletics 1.38% 29.83x
Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) 1.04% 22.47x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 1.38% 22.05x
French Education 1.38% 21.94x
Dubai Travel 6.42% 18.76x
Composition Percentage: The overlap percentage between the Malaya audience and the Content Affinity attribute.
Index: A comparison of the Malaya audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Malaya audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male