Dstillery Audiences

MALAYA

Audience Size: 37.2 Thousand Devices

Explore the Malaya Audience

Below you'll find more information about the Malaya audience, broken down in different categories based on their digital and physical behaviors. These are 37.2 thousand unique devices whose actions qualify for the Malaya audience.

Dstillery Crafted Audiences

INTERESTS

The Malaya audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Malaya audience is Readers of Malayalam Content.

Interest Composition Index
Readers of Malayalam Content 85.83% 29.41x
United Arab Emirates Trip Planners 65.87% 27.83x
Cricket Enthusiasts 50.52% 21.02x
Indian Food Enthusiasts 32.18% 17.83x
Readers of Bengali Content 29.44% 16.65x
Readers of Indian Content 28.35% 15.76x
Readers of Telugu Content 33.79% 13.54x
Readers of Pakistani Content 23.19% 13.12x
Readers of Tamil Content 33.59% 12.35x
Volkswagen Vehicle Shopper 25.51% 12.30x
Composition Percentage: The overlap percentage between the Malaya audience and the Interest attribute.
Index: A comparison of the Malaya audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Malaya audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Malaya audience is Victoria's Secret.

Location Composition Index
Victoria's Secret 0.10% 2.06x
Gap 0.08% 1.70x
Jos A. Bank Clothiers 0.08% 0.82x
Ann Taylor 0.06% 0.61x
H&M 0.01% 0.58x
Intermix 0.00% 0.48x
Mens Wearhouse 0.05% 0.36x
Carhartt 0.03% 0.31x
Composition Percentage: The overlap percentage between the Malaya audience and the Location attribute.
Index: A comparison of the Malaya audience to the internet population.
Dstillery Web Insights

WEBSITES

The Malaya audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Malaya audience is news18.com.

Website Composition Index
news18.com 17.32% 85.00x
timesofindia.indiatimes.com 32.83% 68.39x
indianexpress.com 26.36% 61.47x
indiatimes.com 16.90% 55.88x
dzone.com 4.56% 31.09x
timesnownews.com 16.05% 30.76x
ndtv.com 33.57% 29.82x
oracle.com 4.10% 27.81x
networkworld.com 2.27% 14.83x
techonthenet.com 1.97% 14.69x
Composition Percentage: The overlap percentage between the Malaya audience and the Web attribute.
Index: A comparison of the Malaya audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Malaya audience is India Bollywood, Weddings & Gossip.

Content Affinity Composition Index
India Bollywood, Weddings & Gossip 13.76% 62.65x
India Cluster 7.22% 53.89x
Visa & Immigration 5.18% 49.21x
India News 48.31% 35.15x
Cigars 1.38% 35.04x
Comedy Content 1.40% 31.11x
Virginia Athletics 1.38% 29.83x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 1.38% 22.05x
French Education 1.38% 21.94x
Dubai Travel 7.74% 18.87x
Composition Percentage: The overlap percentage between the Malaya audience and the Content Affinity attribute.
Index: A comparison of the Malaya audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Malaya audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female