Dstillery Audiences

MALAYA

Audience Size: 41 Thousand Devices

Explore the Malaya Audience

Below you'll find more information about the Malaya audience, broken down in different categories based on their digital and physical behaviors. These are 41 thousand unique devices whose actions qualify for the Malaya audience.

Dstillery Crafted Audiences

INTERESTS

The Malaya audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Malaya audience is Readers of Malayalam Content.

Interest Composition Index
Readers of Malayalam Content 85.57% 29.63x
United Arab Emirates Trip Planners 63.37% 26.99x
Readers of Bengali Content 29.41% 16.94x
Indian Food Enthusiasts 34.52% 16.15x
Readers of Indian Content 30.49% 14.33x
Readers of Telugu Content 33.39% 12.44x
Readers of Pakistani Content 23.13% 11.88x
Readers of Tamil Content 33.82% 11.68x
Volkswagen Vehicle Shopper 23.63% 11.32x
Microsoft Friendly Developers 20.37% 8.98x
Composition Percentage: The overlap percentage between the Malaya audience and the Interest attribute.
Index: A comparison of the Malaya audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Malaya audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Malaya audience is Express.

Location Composition Index
Express 0.02% 0.80x
Composition Percentage: The overlap percentage between the Malaya audience and the Location attribute.
Index: A comparison of the Malaya audience to the internet population.
Dstillery Web Insights

WEBSITES

The Malaya audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Malaya audience is firstpost.com.

Website Composition Index
firstpost.com 10.54% 82.93x
timesofindia.indiatimes.com 33.29% 66.06x
indianexpress.com 28.23% 55.37x
timesnownews.com 10.88% 52.62x
indiatimes.com 16.92% 51.25x
ndtv.com 33.24% 34.64x
gadgetsnow.com 4.12% 28.29x
oracle.com 4.00% 24.95x
toolbox.com 2.65% 20.24x
networkworld.com 2.22% 15.44x
Composition Percentage: The overlap percentage between the Malaya audience and the Web attribute.
Index: A comparison of the Malaya audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Malaya audience is India Bollywood, Weddings & Gossip.

Content Affinity Composition Index
India Bollywood, Weddings & Gossip 11.53% 55.35x
India Cluster 8.01% 49.78x
Visa & Immigration 5.35% 40.02x
India News 47.29% 36.63x
Dubai Travel 8.75% 16.03x
Pakistan Cluster 2.61% 12.00x
Data Analysis & Scripting 9.92% 9.66x
English as a Second Language 1.89% 7.92x
Data Centers 2.18% 6.42x
Startup Investment 3.60% 6.06x
Composition Percentage: The overlap percentage between the Malaya audience and the Content Affinity attribute.
Index: A comparison of the Malaya audience to the internet population.