Explore the Malaya Audience
Below you'll find more information about the Malaya audience, broken down in different categories based on their digital and physical behaviors. These are 37.2 thousand unique devices whose actions qualify for the Malaya audience.
INTERESTS
The Malaya audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Malaya audience is Readers of Malayalam Content.
| Interest | Composition | Index |
| Readers of Malayalam Content | 85.83% | 29.41x |
| United Arab Emirates Trip Planners | 65.87% | 27.83x |
| Cricket Enthusiasts | 50.52% | 21.02x |
| Indian Food Enthusiasts | 32.18% | 17.83x |
| Readers of Bengali Content | 29.44% | 16.65x |
| Readers of Indian Content | 28.35% | 15.76x |
| Readers of Telugu Content | 33.79% | 13.54x |
| Readers of Pakistani Content | 23.19% | 13.12x |
| Readers of Tamil Content | 33.59% | 12.35x |
| Volkswagen Vehicle Shopper | 25.51% | 12.30x |
Composition Percentage:
The overlap percentage between the Malaya audience and the Interest attribute.
Index: A comparison of the Malaya audience to the internet population.
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APPAREL RETAILERS
The Malaya audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Malaya audience is Victoria's Secret.
| Location | Composition | Index |
| Victoria's Secret | 0.10% | 2.06x |
| Gap | 0.08% | 1.70x |
| Jos A. Bank Clothiers | 0.08% | 0.82x |
| Ann Taylor | 0.06% | 0.61x |
| H&M | 0.01% | 0.58x |
| Intermix | 0.00% | 0.48x |
| Mens Wearhouse | 0.05% | 0.36x |
| Carhartt | 0.03% | 0.31x |
Composition Percentage:
The overlap percentage between the Malaya audience and the Location attribute.
Index: A comparison of the Malaya audience to the internet population.
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WEBSITES
The Malaya audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Malaya audience is news18.com.
| Website | Composition | Index |
| news18.com | 17.32% | 85.00x |
| timesofindia.indiatimes.com | 32.83% | 68.39x |
| indianexpress.com | 26.36% | 61.47x |
| indiatimes.com | 16.90% | 55.88x |
| dzone.com | 4.56% | 31.09x |
| timesnownews.com | 16.05% | 30.76x |
| ndtv.com | 33.57% | 29.82x |
| oracle.com | 4.10% | 27.81x |
| networkworld.com | 2.27% | 14.83x |
| techonthenet.com | 1.97% | 14.69x |
Composition Percentage:
The overlap percentage between the Malaya audience and the Web attribute.
Index: A comparison of the Malaya audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Malaya audience is India Bollywood, Weddings & Gossip.
| Content Affinity | Composition | Index |
| India Bollywood, Weddings & Gossip | 13.76% | 62.65x |
| India Cluster | 7.22% | 53.89x |
| Visa & Immigration | 5.18% | 49.21x |
| India News | 48.31% | 35.15x |
| Cigars | 1.38% | 35.04x |
| Comedy Content | 1.40% | 31.11x |
| Virginia Athletics | 1.38% | 29.83x |
| Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) | 1.38% | 22.05x |
| French Education | 1.38% | 21.94x |
| Dubai Travel | 7.74% | 18.87x |
Composition Percentage:
The overlap percentage between the Malaya audience and the Content Affinity attribute.
Index: A comparison of the Malaya audience to the internet population.
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DEMOGRAPHICS
The Malaya audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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