Dstillery Audiences

MALAYA

Audience Size: 31.3 Thousand Devices

Explore the Malaya Audience

Below you'll find more information about the Malaya audience, broken down in different categories based on their digital and physical behaviors. These are 31.3 thousand unique devices whose actions qualify for the Malaya audience.

Dstillery Crafted Audiences

INTERESTS

The Malaya audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Malaya audience is Readers of Malayalam Content.

Interest Composition Index
Readers of Malayalam Content 79.53% 28.22x
Readers of Bengali Content 29.87% 22.64x
United Arab Emirates Trip Planners 87.92% 17.22x
Cricket Enthusiasts 52.01% 14.11x
Bollywood Entertainment Enthusiasts 24.16% 12.80x
Readers of Indian Content 28.52% 10.44x
Spain Trip Planners 22.82% 9.96x
Executive and C-Suite 12.42% 9.46x
Readers of Pakistani Content 16.44% 9.30x
Work Visa Researchers 20.47% 8.05x
Composition Percentage: The overlap percentage between the Malaya audience and the Interest attribute.
Index: A comparison of the Malaya audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Malaya audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Malaya audience is Abercrombie & Fitch.

Location Composition Index
Abercrombie & Fitch 0.04% 1.99x
Carhartt 0.06% 1.17x
Composition Percentage: The overlap percentage between the Malaya audience and the Location attribute.
Index: A comparison of the Malaya audience to the internet population.
Dstillery Web Insights

WEBSITES

The Malaya audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Malaya audience is thehindu.com.

Website Composition Index
thehindu.com 12.98% 64.81x
news18.com 22.17% 56.75x
hebbarskitchen.com 8.27% 41.27x
moneycontrol.com 6.87% 35.29x
zeenews.india.com 14.36% 34.12x
starsunfolded.com 3.85% 23.17x
indianhealthyrecipes.com 10.64% 22.13x
tribuneindia.com 5.43% 21.82x
indianexpress.com 20.60% 21.25x
timesnownews.com 9.46% 16.92x
Composition Percentage: The overlap percentage between the Malaya audience and the Web attribute.
Index: A comparison of the Malaya audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Malaya audience is Rural Living.

Content Affinity Composition Index
Rural Living 1.38% 96.75x
Upstate New York State Athletics 1.38% 75.45x
Sports - Golf, Hunting, Fishing 1.38% 53.09x
Survival Guides 1.38% 37.12x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 1.38% 36.80x
Cigars 1.38% 35.04x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 1.38% 22.05x
India Bollywood, Weddings & Gossip 12.72% 20.53x
India Cluster 6.56% 18.90x
Pool Cleaning 1.38% 11.66x
Composition Percentage: The overlap percentage between the Malaya audience and the Content Affinity attribute.
Index: A comparison of the Malaya audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Malaya audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male