Explore the Maps & Navigation Audience
Below you'll find more information about the Maps & Navigation audience, broken down in different categories based on their digital and physical behaviors. These are 174.2 thousand unique devices whose actions qualify for the Maps & Navigation audience.
INTERESTS
The Maps & Navigation audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Maps & Navigation audience is Travel Researchers.
| Interest | Composition | Index |
| Travel Researchers | 43.78% | 17.47x |
| Africa Trip Planners | 41.95% | 16.78x |
| Discount Flight Searchers | 37.05% | 15.29x |
| Retired Health Insurance Researchers | 32.68% | 15.21x |
| Mailing & Shipping Shoppers | 30.97% | 14.99x |
| Retired Assisted Living Shoppers | 31.15% | 14.32x |
| Travel Guide and Review Readers | 35.28% | 14.26x |
| Australia Trip Planners | 34.34% | 14.21x |
| First Aid Researchers | 33.22% | 14.15x |
| Online Directory Searchers | 31.50% | 14.13x |
Composition Percentage:
The overlap percentage between the Maps & Navigation audience and the Interest attribute.
Index: A comparison of the Maps & Navigation audience to the internet population.
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APPAREL RETAILERS
The Maps & Navigation audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Maps & Navigation audience is Talbots.
| Location | Composition | Index |
| Talbots | 0.02% | 4.76x |
| Express | 0.02% | 4.06x |
| Gap | 0.02% | 3.72x |
| Buckle | 0.02% | 2.94x |
| Victoria's Secret | 0.02% | 2.63x |
| Mens Wearhouse | 0.02% | 2.44x |
| Banana Republic | 0.01% | 2.39x |
| White House Black Market | 0.01% | 2.02x |
| Chicos | 0.01% | 1.63x |
| The Childrens Place | 0.01% | 1.45x |
Composition Percentage:
The overlap percentage between the Maps & Navigation audience and the Location attribute.
Index: A comparison of the Maps & Navigation audience to the internet population.
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WEBSITES
The Maps & Navigation audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Maps & Navigation audience is nationsonline.org.
| Website | Composition | Index |
| nationsonline.org | 26.69% | 247.84x |
| 24timezones.com | 32.15% | 233.48x |
| worldtimeserver.com | 22.95% | 190.88x |
| officeholidays.com | 10.79% | 170.06x |
| greenwichmeantime.com | 27.55% | 145.57x |
| mapsofworld.com | 40.87% | 103.29x |
| publicholidays.us | 23.91% | 82.26x |
| mapsofindia.com | 4.41% | 50.74x |
| mapofus.org | 2.94% | 50.69x |
| oxforddictionaries.com | 2.50% | 41.39x |
Composition Percentage:
The overlap percentage between the Maps & Navigation audience and the Web attribute.
Index: A comparison of the Maps & Navigation audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Maps & Navigation audience is Shipping & Logistics.
| Content Affinity | Composition | Index |
| Shipping & Logistics | 0.66% | 25.96x |
| Weather Information | 1.54% | 25.24x |
| Southern California Cluster | 0.20% | 22.81x |
| Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) | 0.29% | 21.71x |
| Canada Travel & Tourism | 0.97% | 21.23x |
| Mexico Travel | 0.29% | 20.03x |
| Ancestry & Memorial Researchers | 3.08% | 19.70x |
| International Development & Health | 0.92% | 19.55x |
| European Museums, Restaurants & Events | 1.51% | 18.46x |
| Mining & Natural Resources | 0.36% | 17.38x |
Composition Percentage:
The overlap percentage between the Maps & Navigation audience and the Content Affinity attribute.
Index: A comparison of the Maps & Navigation audience to the internet population.
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DEMOGRAPHICS
The Maps & Navigation audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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