Explore the Maps & Navigation Audience
Below you'll find more information about the Maps & Navigation audience, broken down in different categories based on their digital and physical behaviors. These are 377.4 thousand unique devices whose actions qualify for the Maps & Navigation audience.
INTERESTS
The Maps & Navigation audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Maps & Navigation audience is Africa Trip Planners.
| Interest | Composition | Index |
| Africa Trip Planners | 34.44% | 17.15x |
| Travel Researchers | 39.54% | 16.48x |
| Retired Health Insurance Researchers | 27.93% | 15.58x |
| Discount Flight Searchers | 31.92% | 15.45x |
| Texas Activity Researchers | 26.55% | 14.84x |
| Retired Assisted Living Shoppers | 27.52% | 14.65x |
| Mailing & Shipping Shoppers | 32.12% | 14.49x |
| Tutoring Resources Researchers | 30.34% | 14.36x |
| Orlando Activities Researchers | 25.64% | 14.10x |
| Retired Budget Healthcare Shoppers | 26.55% | 13.92x |
Composition Percentage:
The overlap percentage between the Maps & Navigation audience and the Interest attribute.
Index: A comparison of the Maps & Navigation audience to the internet population.
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APPAREL RETAILERS
The Maps & Navigation audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Maps & Navigation audience is LL Bean.
| Location | Composition | Index |
| LL Bean | 0.01% | 1.74x |
| Uniqlo | 0.03% | 1.70x |
| Urban Outfitters | 0.06% | 1.40x |
| Abercrombie & Fitch | 0.05% | 1.36x |
| Patagonia | 0.02% | 1.35x |
| Jos A. Bank Clothiers | 0.32% | 1.32x |
| Hollister | 0.05% | 1.29x |
| Ann Taylor | 0.04% | 1.25x |
| Aeropostale | 0.07% | 1.25x |
| White House Black Market | 0.29% | 1.23x |
Composition Percentage:
The overlap percentage between the Maps & Navigation audience and the Location attribute.
Index: A comparison of the Maps & Navigation audience to the internet population.
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WEBSITES
The Maps & Navigation audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Maps & Navigation audience is distances-calculator.com.
| Website | Composition | Index |
| distances-calculator.com | 2.76% | 174.87x |
| worldtimezone.com | 4.46% | 165.04x |
| countrycallingcodes.com | 3.86% | 143.96x |
| greenwichmeantime.com | 13.97% | 128.20x |
| worldtimeserver.com | 18.12% | 124.06x |
| findlatitudeandlongitude.com | 5.01% | 121.50x |
| x-rates.com | 2.30% | 112.34x |
| mapsofworld.com | 33.21% | 110.54x |
| disween.com | 4.99% | 110.19x |
| wikidates.org | 2.84% | 106.62x |
Composition Percentage:
The overlap percentage between the Maps & Navigation audience and the Web attribute.
Index: A comparison of the Maps & Navigation audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Maps & Navigation audience is England Tourism.
| Content Affinity | Composition | Index |
| England Tourism | 0.20% | 39.91x |
| International Travel | 1.83% | 30.91x |
| Canada Travel & Tourism | 0.93% | 23.49x |
| London Tourism | 0.48% | 21.56x |
| Assorted Topics (Elderly, Europe, Viral Media) | 0.06% | 20.06x |
| Shipping & Logistics | 1.15% | 19.84x |
| Weather Information | 3.07% | 19.79x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.28% | 19.31x |
| Scotland Travel | 0.43% | 18.51x |
| Home Printing | 0.68% | 17.74x |
Composition Percentage:
The overlap percentage between the Maps & Navigation audience and the Content Affinity attribute.
Index: A comparison of the Maps & Navigation audience to the internet population.
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DEMOGRAPHICS
The Maps & Navigation audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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