Explore the Maps & Navigation Audience
Below you'll find more information about the Maps & Navigation audience, broken down in different categories based on their digital and physical behaviors. These are 231.9 thousand unique devices whose actions qualify for the Maps & Navigation audience.
INTERESTS
The Maps & Navigation audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Maps & Navigation audience is Travel Researchers.
| Interest | Composition | Index |
| Travel Researchers | 41.25% | 17.53x |
| Africa Trip Planners | 39.88% | 16.53x |
| Discount Flight Searchers | 35.76% | 15.22x |
| Retired Health Insurance Researchers | 31.17% | 14.29x |
| Australia Trip Planners | 35.46% | 14.12x |
| Retired Assisted Living Shoppers | 31.13% | 13.83x |
| First Aid Researchers | 32.12% | 13.78x |
| Mailing & Shipping Shoppers | 30.49% | 13.75x |
| Travel Guide and Review Readers | 32.93% | 13.62x |
| Online Grammar Tool Users | 30.10% | 13.45x |
Composition Percentage:
The overlap percentage between the Maps & Navigation audience and the Interest attribute.
Index: A comparison of the Maps & Navigation audience to the internet population.
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APPAREL RETAILERS
The Maps & Navigation audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Maps & Navigation audience is Kate Spade.
| Location | Composition | Index |
| Kate Spade | 0.01% | 4.33x |
| J. Crew | 0.02% | 2.58x |
| LOFT | 0.03% | 2.48x |
| Old Navy | 0.03% | 1.99x |
| Banana Republic | 0.02% | 1.96x |
| White House Black Market | 0.02% | 1.83x |
| Michael Kors | 0.01% | 1.72x |
| Lane Bryant | 0.01% | 1.56x |
| Dressbarn | 0.01% | 1.52x |
| Buckle | 0.01% | 1.35x |
Composition Percentage:
The overlap percentage between the Maps & Navigation audience and the Location attribute.
Index: A comparison of the Maps & Navigation audience to the internet population.
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WEBSITES
The Maps & Navigation audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Maps & Navigation audience is worldtimezone.com.
| Website | Composition | Index |
| worldtimezone.com | 4.83% | 219.15x |
| nationsonline.org | 29.98% | 183.20x |
| officeholidays.com | 11.25% | 174.15x |
| 24timezones.com | 36.52% | 173.59x |
| worldtimeserver.com | 22.15% | 160.28x |
| greenwichmeantime.com | 23.03% | 140.24x |
| mapsofworld.com | 37.32% | 89.98x |
| publicholidays.us | 21.50% | 67.11x |
| mapsofindia.com | 4.91% | 40.44x |
| gps-coordinates.org | 1.15% | 36.97x |
Composition Percentage:
The overlap percentage between the Maps & Navigation audience and the Web attribute.
Index: A comparison of the Maps & Navigation audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Maps & Navigation audience is London Tourism.
| Content Affinity | Composition | Index |
| London Tourism | 0.15% | 25.12x |
| Weather Information | 1.84% | 23.08x |
| Shipping & Logistics | 0.72% | 22.79x |
| Environmental Conservation | 0.11% | 20.70x |
| Canada Travel & Tourism | 0.97% | 20.69x |
| Teaching Abroad | 0.14% | 18.52x |
| International Travel | 2.18% | 17.34x |
| Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) | 0.12% | 16.59x |
| European Museums, Restaurants & Events | 1.89% | 16.23x |
| Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) | 0.31% | 16.20x |
Composition Percentage:
The overlap percentage between the Maps & Navigation audience and the Content Affinity attribute.
Index: A comparison of the Maps & Navigation audience to the internet population.
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DEMOGRAPHICS
The Maps & Navigation audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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