Explore the Maps & Navigation Audience
Below you'll find more information about the Maps & Navigation audience, broken down in different categories based on their digital and physical behaviors. These are 341.7 thousand unique devices whose actions qualify for the Maps & Navigation audience.
INTERESTS
The Maps & Navigation audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Maps & Navigation audience is Travel Researchers.
| Interest | Composition | Index |
| Travel Researchers | 41.29% | 16.99x |
| Africa Trip Planners | 39.85% | 15.91x |
| Retired Health Insurance Researchers | 32.13% | 15.19x |
| Discount Flight Searchers | 34.29% | 14.69x |
| Mailing & Shipping Shoppers | 33.25% | 14.69x |
| Texas Activity Researchers | 29.45% | 14.56x |
| Retired Assisted Living Shoppers | 31.45% | 14.30x |
| Australia Trip Planners | 34.63% | 14.04x |
| Online Directory Searchers | 31.11% | 14.02x |
| First Aid Researchers | 32.79% | 13.93x |
Composition Percentage:
The overlap percentage between the Maps & Navigation audience and the Interest attribute.
Index: A comparison of the Maps & Navigation audience to the internet population.
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APPAREL RETAILERS
The Maps & Navigation audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Maps & Navigation audience is Express Outlets.
| Location | Composition | Index |
| Express Outlets | 0.01% | 3.14x |
| J. Crew | 0.03% | 1.64x |
| Kate Spade | 0.02% | 1.63x |
| Michael Kors | 0.03% | 1.51x |
| Gap | 0.05% | 1.39x |
| LOFT | 0.04% | 1.36x |
| Victoria's Secret | 0.07% | 1.29x |
| Dressbarn | 0.02% | 1.26x |
| Jos A. Bank Clothiers | 0.03% | 1.24x |
| White House Black Market | 0.03% | 1.22x |
Composition Percentage:
The overlap percentage between the Maps & Navigation audience and the Location attribute.
Index: A comparison of the Maps & Navigation audience to the internet population.
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WEBSITES
The Maps & Navigation audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Maps & Navigation audience is worldtimezone.com.
| Website | Composition | Index |
| worldtimezone.com | 4.29% | 243.79x |
| countrycallingcodes.com | 2.94% | 193.70x |
| worldtimeserver.com | 19.81% | 174.65x |
| greenwichmeantime.com | 17.79% | 170.36x |
| findlatitudeandlongitude.com | 5.55% | 163.19x |
| disween.com | 4.13% | 158.64x |
| officeholidays.com | 14.68% | 150.16x |
| wikidates.org | 2.23% | 145.47x |
| nationsonline.org | 33.99% | 139.70x |
| mapsofworld.com | 33.53% | 135.35x |
Composition Percentage:
The overlap percentage between the Maps & Navigation audience and the Web attribute.
Index: A comparison of the Maps & Navigation audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Maps & Navigation audience is England Tourism.
| Content Affinity | Composition | Index |
| England Tourism | 0.16% | 53.00x |
| Assorted Topics (Elderly, Europe, Viral Media) | 0.06% | 32.61x |
| International Travel | 1.61% | 30.04x |
| London Tourism | 0.31% | 29.19x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.17% | 25.28x |
| Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) | 0.51% | 22.04x |
| Assorted Topics (Animals, Clothing, Events, Education) | 0.05% | 21.92x |
| Discount Shopping | 3.00% | 21.37x |
| Cars, Travel & Food | 0.41% | 21.35x |
| Weather Information | 2.29% | 21.20x |
Composition Percentage:
The overlap percentage between the Maps & Navigation audience and the Content Affinity attribute.
Index: A comparison of the Maps & Navigation audience to the internet population.
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DEMOGRAPHICS
The Maps & Navigation audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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