Explore the Maps & Navigation Audience
Below you'll find more information about the Maps & Navigation audience, broken down in different categories based on their digital and physical behaviors. These are 372.4 thousand unique devices whose actions qualify for the Maps & Navigation audience.
INTERESTS
The Maps & Navigation audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Maps & Navigation audience is Africa Trip Planners.
| Interest | Composition | Index |
| Africa Trip Planners | 36.17% | 17.34x |
| Travel Researchers | 37.85% | 17.30x |
| Discount Flight Searchers | 31.51% | 15.69x |
| Retired Health Insurance Researchers | 29.04% | 15.11x |
| Texas Activity Researchers | 27.69% | 14.84x |
| Retired Assisted Living Shoppers | 28.05% | 14.45x |
| Australia Trip Planners | 31.93% | 14.13x |
| Online Directory Searchers | 28.94% | 14.07x |
| Mailing & Shipping Shoppers | 32.97% | 14.00x |
| Retirees | 29.44% | 13.98x |
Composition Percentage:
The overlap percentage between the Maps & Navigation audience and the Interest attribute.
Index: A comparison of the Maps & Navigation audience to the internet population.
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APPAREL RETAILERS
The Maps & Navigation audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Maps & Navigation audience is Bonobos.
| Location | Composition | Index |
| Bonobos | 0.10% | 1.94x |
| Intermix | 0.01% | 1.70x |
| Uniqlo | 0.02% | 1.50x |
| Patagonia | 0.02% | 1.43x |
| Free People | 0.03% | 1.26x |
| Supreme | 0.01% | 1.22x |
| Talbots | 0.05% | 1.20x |
| Mens Wearhouse | 0.53% | 1.20x |
| Belk | 0.01% | 1.19x |
| Jos A. Bank Clothiers | 0.30% | 1.13x |
Composition Percentage:
The overlap percentage between the Maps & Navigation audience and the Location attribute.
Index: A comparison of the Maps & Navigation audience to the internet population.
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WEBSITES
The Maps & Navigation audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Maps & Navigation audience is distances-calculator.com.
| Website | Composition | Index |
| distances-calculator.com | 2.96% | 184.80x |
| worldtimezone.com | 4.16% | 182.80x |
| countrycallingcodes.com | 4.09% | 163.29x |
| greenwichmeantime.com | 13.11% | 140.33x |
| findlatitudeandlongitude.com | 5.17% | 131.11x |
| worldtimeserver.com | 17.75% | 130.98x |
| mapsofworld.com | 33.55% | 122.81x |
| disween.com | 5.04% | 120.01x |
| x-rates.com | 2.47% | 118.51x |
| nationsonline.org | 32.76% | 115.13x |
Composition Percentage:
The overlap percentage between the Maps & Navigation audience and the Web attribute.
Index: A comparison of the Maps & Navigation audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Maps & Navigation audience is England Tourism.
| Content Affinity | Composition | Index |
| England Tourism | 0.26% | 33.40x |
| International Travel | 2.15% | 28.51x |
| Canada Travel & Tourism | 1.03% | 22.84x |
| Washington D.C. Hotels | 0.02% | 21.55x |
| London Tourism | 0.63% | 21.07x |
| Assorted Topics (Elderly, Europe, Viral Media) | 0.07% | 21.07x |
| Toronto Tourism | 0.77% | 20.96x |
| Weather Information | 3.79% | 18.98x |
| Assorted Topics (Insurance, Travel, Viral Media) | 0.06% | 18.47x |
| Shipping & Logistics | 0.80% | 17.98x |
Composition Percentage:
The overlap percentage between the Maps & Navigation audience and the Content Affinity attribute.
Index: A comparison of the Maps & Navigation audience to the internet population.
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DEMOGRAPHICS
The Maps & Navigation audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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