Explore the Maps & Navigation Audience
Below you'll find more information about the Maps & Navigation audience, broken down in different categories based on their digital and physical behaviors. These are 456.6 thousand unique devices whose actions qualify for the Maps & Navigation audience.
INTERESTS
The Maps & Navigation audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Maps & Navigation audience is Africa Trip Planners.
| Interest | Composition | Index |
| Africa Trip Planners | 34.26% | 15.72x |
| Discount Flight Searchers | 21.78% | 14.94x |
| Mailing & Shipping Shoppers | 28.11% | 13.46x |
| Australia Trip Planners | 28.30% | 13.20x |
| Retirees | 24.13% | 12.72x |
| Retired Assisted Living Shoppers | 23.53% | 12.70x |
| Retired Health Insurance Researchers | 24.29% | 12.59x |
| Flower & Gift Basket Shoppers | 24.11% | 12.44x |
| Online Directory Searchers | 23.37% | 12.43x |
| First Aid Researchers | 24.03% | 12.32x |
Composition Percentage:
The overlap percentage between the Maps & Navigation audience and the Interest attribute.
Index: A comparison of the Maps & Navigation audience to the internet population.
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APPAREL RETAILERS
The Maps & Navigation audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Maps & Navigation audience is Madewell.
| Location | Composition | Index |
| Madewell | 0.02% | 1.56x |
| Banana Republic | 0.05% | 1.56x |
| Zara | 0.03% | 1.52x |
| Gymboree | 0.03% | 1.50x |
| Charlotte Russe | 0.02% | 1.48x |
| LOFT | 0.04% | 1.46x |
| Zumiez | 0.03% | 1.28x |
| Old Navy | 0.05% | 1.27x |
| Urban Outfitters | 0.03% | 1.25x |
| Gap | 0.09% | 1.17x |
Composition Percentage:
The overlap percentage between the Maps & Navigation audience and the Location attribute.
Index: A comparison of the Maps & Navigation audience to the internet population.
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WEBSITES
The Maps & Navigation audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Maps & Navigation audience is countrycallingcodes.com.
| Website | Composition | Index |
| countrycallingcodes.com | 6.27% | 207.99x |
| distances-calculator.com | 4.80% | 203.07x |
| worldtimezone.com | 4.39% | 191.55x |
| findlatitudeandlongitude.com | 6.42% | 169.04x |
| greenwichmeantime.com | 8.98% | 165.76x |
| disween.com | 5.44% | 163.31x |
| mapsofworld.com | 38.41% | 158.93x |
| worldtimeserver.com | 14.51% | 149.93x |
| nationsonline.org | 33.18% | 142.71x |
| 24timezones.com | 33.79% | 131.52x |
Composition Percentage:
The overlap percentage between the Maps & Navigation audience and the Web attribute.
Index: A comparison of the Maps & Navigation audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Maps & Navigation audience is International Travel.
| Content Affinity | Composition | Index |
| International Travel | 2.55% | 26.12x |
| Scotland Travel | 0.63% | 23.41x |
| Weather Information | 3.10% | 21.78x |
| Shipping & Logistics | 1.45% | 21.66x |
| Assorted Topics #11274 (Software Integration, Scrabble, Word Games, Pbs) | 0.30% | 20.40x |
| London Tourism | 0.75% | 19.35x |
| Toronto Tourism | 1.39% | 19.05x |
| Mexico Travel | 1.30% | 18.07x |
| Canada Travel & Tourism | 0.62% | 17.89x |
| European Museums, Restaurants & Events | 4.65% | 17.65x |
Composition Percentage:
The overlap percentage between the Maps & Navigation audience and the Content Affinity attribute.
Index: A comparison of the Maps & Navigation audience to the internet population.
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DEMOGRAPHICS
The Maps & Navigation audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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