Explore the Maps & Navigation Audience
Below you'll find more information about the Maps & Navigation audience, broken down in different categories based on their digital and physical behaviors. These are 297.2 thousand unique devices whose actions qualify for the Maps & Navigation audience.
INTERESTS
The Maps & Navigation audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Maps & Navigation audience is Travel Researchers.
| Interest | Composition | Index |
| Travel Researchers | 44.11% | 14.40x |
| Africa Trip Planners | 40.13% | 14.29x |
| Retired Health Insurance Researchers | 34.69% | 13.34x |
| Discount Flight Searchers | 34.58% | 13.33x |
| Retired Assisted Living Shoppers | 33.14% | 12.78x |
| Texas Activity Researchers | 30.97% | 12.75x |
| Mailing & Shipping Shoppers | 35.12% | 12.48x |
| Retirees | 32.75% | 12.27x |
| Retired Budget Healthcare Shoppers | 32.86% | 12.26x |
| Heart Surgery Researchers | 28.36% | 12.21x |
Composition Percentage:
The overlap percentage between the Maps & Navigation audience and the Interest attribute.
Index: A comparison of the Maps & Navigation audience to the internet population.
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APPAREL RETAILERS
The Maps & Navigation audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Maps & Navigation audience is Bonobos.
| Location | Composition | Index |
| Bonobos | 0.03% | 3.93x |
| Jos A. Bank Clothiers | 0.06% | 2.13x |
| Armani | 0.03% | 1.90x |
| The North Face | 0.02% | 1.72x |
| Belk | 0.01% | 1.64x |
| Journeys | 0.09% | 1.31x |
| Gap | 0.07% | 1.30x |
| White House Black Market | 0.05% | 1.29x |
| Ralph Lauren | 0.01% | 1.25x |
| Urban Outfitters | 0.03% | 1.23x |
Composition Percentage:
The overlap percentage between the Maps & Navigation audience and the Location attribute.
Index: A comparison of the Maps & Navigation audience to the internet population.
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WEBSITES
The Maps & Navigation audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Maps & Navigation audience is worldtimezone.com.
| Website | Composition | Index |
| worldtimezone.com | 4.45% | 215.10x |
| findlatitudeandlongitude.com | 4.77% | 157.92x |
| worldtimeserver.com | 20.32% | 154.58x |
| disween.com | 3.89% | 151.15x |
| greenwichmeantime.com | 19.21% | 146.63x |
| officeholidays.com | 13.25% | 144.23x |
| nationsonline.org | 32.99% | 143.19x |
| 24timezones.com | 40.39% | 134.02x |
| mapsofworld.com | 34.60% | 108.36x |
| publicholidays.us | 16.96% | 59.03x |
Composition Percentage:
The overlap percentage between the Maps & Navigation audience and the Web attribute.
Index: A comparison of the Maps & Navigation audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Maps & Navigation audience is England Tourism.
| Content Affinity | Composition | Index |
| England Tourism | 0.15% | 50.95x |
| International Travel | 1.54% | 29.66x |
| London Tourism | 0.24% | 24.41x |
| Cars, Travel & Food | 0.36% | 21.14x |
| Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) | 0.43% | 21.07x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.13% | 20.59x |
| Weather Information | 2.26% | 20.28x |
| Canada Travel & Tourism | 0.95% | 19.64x |
| Discount Shopping | 2.58% | 19.56x |
| Assorted Topics (Cooking, Games, Viral Media) | 0.10% | 18.74x |
Composition Percentage:
The overlap percentage between the Maps & Navigation audience and the Content Affinity attribute.
Index: A comparison of the Maps & Navigation audience to the internet population.
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DEMOGRAPHICS
The Maps & Navigation audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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