Explore the Maps & Navigation Audience
Below you'll find more information about the Maps & Navigation audience, broken down in different categories based on their digital and physical behaviors. These are 455 thousand unique devices whose actions qualify for the Maps & Navigation audience.
INTERESTS
The Maps & Navigation audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Maps & Navigation audience is Africa Trip Planners.
| Interest | Composition | Index |
| Africa Trip Planners | 35.95% | 15.63x |
| Retired Health Insurance Researchers | 25.45% | 14.29x |
| Texas Activity Researchers | 24.62% | 14.07x |
| Discount Flight Searchers | 32.48% | 14.03x |
| Mailing & Shipping Shoppers | 30.30% | 13.94x |
| Retirees | 25.41% | 13.60x |
| Orlando Activities Researchers | 24.24% | 13.11x |
| Online Directory Searchers | 25.81% | 12.97x |
| Retired Budget Healthcare Shoppers | 23.43% | 12.96x |
| Cholesterol Researchers | 22.52% | 12.86x |
Composition Percentage:
The overlap percentage between the Maps & Navigation audience and the Interest attribute.
Index: A comparison of the Maps & Navigation audience to the internet population.
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APPAREL RETAILERS
The Maps & Navigation audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Maps & Navigation audience is Madewell.
| Location | Composition | Index |
| Madewell | 0.04% | 2.64x |
| Levi Strauss | 0.02% | 2.45x |
| Saint Laurent Paris | 0.01% | 1.65x |
| The North Face | 0.03% | 1.61x |
| Armani | 0.03% | 1.55x |
| Uniqlo | 0.02% | 1.52x |
| Gymboree | 0.03% | 1.42x |
| Chicos | 0.05% | 1.40x |
| Supreme | 0.01% | 1.38x |
| J. Crew | 0.04% | 1.38x |
Composition Percentage:
The overlap percentage between the Maps & Navigation audience and the Location attribute.
Index: A comparison of the Maps & Navigation audience to the internet population.
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WEBSITES
The Maps & Navigation audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Maps & Navigation audience is distances-calculator.com.
| Website | Composition | Index |
| distances-calculator.com | 3.92% | 244.05x |
| countrycallingcodes.com | 5.18% | 232.83x |
| worldtimezone.com | 4.42% | 219.81x |
| findlatitudeandlongitude.com | 5.98% | 190.28x |
| greenwichmeantime.com | 10.60% | 180.72x |
| disween.com | 4.90% | 180.62x |
| worldtimeserver.com | 15.27% | 168.53x |
| mapsofworld.com | 36.17% | 168.20x |
| x-rates.com | 3.36% | 147.49x |
| nationsonline.org | 33.94% | 146.30x |
Composition Percentage:
The overlap percentage between the Maps & Navigation audience and the Web attribute.
Index: A comparison of the Maps & Navigation audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Maps & Navigation audience is England Tourism.
| Content Affinity | Composition | Index |
| England Tourism | 0.25% | 44.05x |
| International Travel | 2.41% | 26.79x |
| Scotland Travel | 0.55% | 22.75x |
| Weather Information | 3.17% | 22.25x |
| Shipping & Logistics | 1.32% | 21.05x |
| Toronto Tourism | 1.13% | 20.72x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.36% | 20.60x |
| Canada Travel & Tourism | 0.75% | 20.15x |
| Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) | 0.28% | 19.96x |
| London Tourism | 0.65% | 19.20x |
Composition Percentage:
The overlap percentage between the Maps & Navigation audience and the Content Affinity attribute.
Index: A comparison of the Maps & Navigation audience to the internet population.
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DEMOGRAPHICS
The Maps & Navigation audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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