Explore the Maps & Navigation Audience
Below you'll find more information about the Maps & Navigation audience, broken down in different categories based on their digital and physical behaviors. These are 84.9 thousand unique devices whose actions qualify for the Maps & Navigation audience.
INTERESTS
The Maps & Navigation audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Maps & Navigation audience is First Aid Researchers.
| Interest | Composition | Index |
| First Aid Researchers | 32.65% | 23.13x |
| Generic Prescription Drug Shoppers | 29.90% | 23.05x |
| Online Directory Searchers | 29.21% | 23.01x |
| Gift Card Researchers | 30.93% | 22.74x |
| Retirees | 23.71% | 22.72x |
| Mailing & Shipping Shoppers | 25.09% | 22.57x |
| Tax Filers | 26.46% | 22.26x |
| Hardware Shoppers | 24.05% | 22.03x |
| Travel Book Readers | 29.55% | 21.63x |
| Travel Researchers | 35.40% | 21.61x |
Composition Percentage:
The overlap percentage between the Maps & Navigation audience and the Interest attribute.
Index: A comparison of the Maps & Navigation audience to the internet population.
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APPAREL RETAILERS
The Maps & Navigation audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Maps & Navigation audience is Gymboree.
| Location | Composition | Index |
| Gymboree | 0.03% | 4.15x |
| Maurices | 0.04% | 3.32x |
| Gap | 0.02% | 3.16x |
| Zumiez | 0.02% | 2.88x |
| Victoria's Secret | 0.03% | 2.19x |
| Jos A. Bank Clothiers | 0.01% | 1.99x |
| Old Navy | 0.02% | 1.97x |
| LOFT | 0.01% | 1.55x |
| Carhartt | 0.13% | 1.55x |
| Dressbarn | 0.01% | 1.54x |
Composition Percentage:
The overlap percentage between the Maps & Navigation audience and the Location attribute.
Index: A comparison of the Maps & Navigation audience to the internet population.
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WEBSITES
The Maps & Navigation audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Maps & Navigation audience is worldtimeserver.com.
| Website | Composition | Index |
| worldtimeserver.com | 23.00% | 366.59x |
| 24timezones.com | 44.70% | 253.96x |
| greenwichmeantime.com | 37.12% | 241.83x |
| officeholidays.com | 17.18% | 168.15x |
| mapsofworld.com | 36.25% | 163.77x |
| publicholidays.us | 23.15% | 115.13x |
| worldtimebuddy.com | 11.32% | 40.59x |
| extendoffice.com | 2.33% | 38.88x |
| computerhope.com | 2.37% | 35.79x |
| radaris.com | 2.80% | 35.38x |
Composition Percentage:
The overlap percentage between the Maps & Navigation audience and the Web attribute.
Index: A comparison of the Maps & Navigation audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Maps & Navigation audience is English as a Second Language.
| Content Affinity | Composition | Index |
| English as a Second Language | 1.58% | 44.09x |
| University Press | 1.44% | 36.11x |
| Work Productivity | 1.23% | 31.80x |
| Data Centers | 1.23% | 26.24x |
| Business News & Information Readers | 1.64% | 25.96x |
| Historical Information - Museums & Libraries | 2.12% | 25.22x |
| International Travel | 2.26% | 24.07x |
| Startup Investment | 2.12% | 23.63x |
| People Search | 8.29% | 23.26x |
| Science Education & Resources | 5.34% | 22.48x |
Composition Percentage:
The overlap percentage between the Maps & Navigation audience and the Content Affinity attribute.
Index: A comparison of the Maps & Navigation audience to the internet population.
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DEMOGRAPHICS
The Maps & Navigation audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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