Explore the Maps & Navigation Audience
Below you'll find more information about the Maps & Navigation audience, broken down in different categories based on their digital and physical behaviors. These are 18.2 thousand unique devices whose actions qualify for the Maps & Navigation audience.
INTERESTS
The Maps & Navigation audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Maps & Navigation audience is Travel Researchers.
| Interest | Composition | Index |
| Travel Researchers | 43.94% | 14.37x |
| Africa Trip Planners | 39.21% | 13.51x |
| Retired Health Insurance Researchers | 36.20% | 13.25x |
| First Aid Researchers | 37.49% | 13.09x |
| Mailing & Shipping Shoppers | 33.36% | 12.98x |
| Online Health Researchers | 30.61% | 12.91x |
| Australia Trip Planners | 35.68% | 12.82x |
| Discount Flight Searchers | 38.95% | 12.81x |
| Retired Assisted Living Shoppers | 34.91% | 12.60x |
| Generic Prescription Drug Shoppers | 35.94% | 12.52x |
Composition Percentage:
The overlap percentage between the Maps & Navigation audience and the Interest attribute.
Index: A comparison of the Maps & Navigation audience to the internet population.
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APPAREL RETAILERS
The Maps & Navigation audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Maps & Navigation audience is Hollister.
| Location | Composition | Index |
| Hollister | 0.02% | 3.67x |
| Express | 0.02% | 3.20x |
| Gap | 0.01% | 2.39x |
| Journeys | 0.02% | 2.34x |
| Buckle | 0.02% | 2.27x |
| Lane Bryant | 0.02% | 2.22x |
| Maurices | 0.02% | 1.25x |
| Mens Wearhouse | 0.01% | 1.19x |
| Johnston and Murphy | 0.01% | 1.02x |
| Carhartt | 0.11% | 0.93x |
Composition Percentage:
The overlap percentage between the Maps & Navigation audience and the Location attribute.
Index: A comparison of the Maps & Navigation audience to the internet population.
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WEBSITES
The Maps & Navigation audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Maps & Navigation audience is nationsonline.org.
| Website | Composition | Index |
| nationsonline.org | 23.48% | 262.00x |
| 24timezones.com | 31.01% | 226.06x |
| worldtimeserver.com | 22.73% | 198.32x |
| greenwichmeantime.com | 29.28% | 158.24x |
| officeholidays.com | 13.10% | 126.00x |
| mapsofworld.com | 42.33% | 107.40x |
| publicholidays.us | 26.43% | 77.55x |
| mapofus.org | 2.77% | 56.35x |
| mapsofindia.com | 3.96% | 51.66x |
| oxforddictionaries.com | 1.91% | 42.01x |
Composition Percentage:
The overlap percentage between the Maps & Navigation audience and the Web attribute.
Index: A comparison of the Maps & Navigation audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Maps & Navigation audience is Shipping & Logistics.
| Content Affinity | Composition | Index |
| Shipping & Logistics | 0.61% | 25.28x |
| Weather Information | 1.29% | 23.10x |
| Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) | 0.23% | 21.65x |
| Social & Demographic Trends | 0.44% | 21.19x |
| Canada Travel & Tourism | 0.92% | 20.88x |
| International Development & Health | 0.85% | 20.74x |
| Science Education & Academia | 1.65% | 20.06x |
| English as a Second Language | 1.48% | 19.45x |
| European Museums, Restaurants & Events | 1.45% | 18.73x |
| Electronic Cabling | 0.42% | 18.68x |
Composition Percentage:
The overlap percentage between the Maps & Navigation audience and the Content Affinity attribute.
Index: A comparison of the Maps & Navigation audience to the internet population.
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DEMOGRAPHICS
The Maps & Navigation audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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