Explore the Maps & Navigation Audience
Below you'll find more information about the Maps & Navigation audience, broken down in different categories based on their digital and physical behaviors. These are 338.9 thousand unique devices whose actions qualify for the Maps & Navigation audience.
INTERESTS
The Maps & Navigation audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Maps & Navigation audience is Travel Researchers.
| Interest | Composition | Index |
| Travel Researchers | 43.88% | 16.47x |
| Africa Trip Planners | 40.21% | 15.77x |
| Retired Health Insurance Researchers | 33.57% | 14.78x |
| Discount Flight Searchers | 35.77% | 14.48x |
| Mailing & Shipping Shoppers | 35.11% | 14.43x |
| Texas Activity Researchers | 30.83% | 14.42x |
| Tutoring Resources Researchers | 34.14% | 13.88x |
| Australia Trip Planners | 35.17% | 13.87x |
| Retired Assisted Living Shoppers | 32.88% | 13.78x |
| First Aid Researchers | 33.94% | 13.72x |
Composition Percentage:
The overlap percentage between the Maps & Navigation audience and the Interest attribute.
Index: A comparison of the Maps & Navigation audience to the internet population.
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APPAREL RETAILERS
The Maps & Navigation audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Maps & Navigation audience is Columbia.
| Location | Composition | Index |
| Columbia | 0.01% | 1.59x |
| Bonobos | 0.10% | 1.58x |
| White House Black Market | 0.33% | 1.29x |
| The North Face | 0.02% | 1.28x |
| Johnston and Murphy | 0.49% | 1.25x |
| Urban Outfitters | 0.04% | 1.19x |
| Tommy Bahama | 0.02% | 1.19x |
| Jos A. Bank Clothiers | 0.23% | 1.18x |
| Hollister | 0.04% | 1.17x |
| Topshop | 0.02% | 1.15x |
Composition Percentage:
The overlap percentage between the Maps & Navigation audience and the Location attribute.
Index: A comparison of the Maps & Navigation audience to the internet population.
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WEBSITES
The Maps & Navigation audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Maps & Navigation audience is worldtimezone.com.
| Website | Composition | Index |
| worldtimezone.com | 4.74% | 224.30x |
| countrycallingcodes.com | 3.32% | 189.99x |
| greenwichmeantime.com | 15.71% | 169.99x |
| worldtimeserver.com | 18.70% | 168.54x |
| findlatitudeandlongitude.com | 5.67% | 151.99x |
| disween.com | 4.48% | 147.47x |
| wikidates.org | 2.55% | 139.59x |
| mapsofworld.com | 33.54% | 137.55x |
| nationsonline.org | 33.82% | 134.47x |
| 24timezones.com | 38.69% | 133.31x |
Composition Percentage:
The overlap percentage between the Maps & Navigation audience and the Web attribute.
Index: A comparison of the Maps & Navigation audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Maps & Navigation audience is England Tourism.
| Content Affinity | Composition | Index |
| England Tourism | 0.19% | 52.35x |
| International Travel | 1.55% | 33.19x |
| London Tourism | 0.37% | 26.73x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.25% | 26.48x |
| Assorted Topics (Elderly, Europe, Viral Media) | 0.05% | 24.43x |
| Weather Information | 2.56% | 21.75x |
| Canada Travel & Tourism | 0.90% | 21.51x |
| Shipping & Logistics | 1.01% | 21.02x |
| Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) | 0.65% | 20.72x |
| Low Budget Shoppers | 1.54% | 19.69x |
Composition Percentage:
The overlap percentage between the Maps & Navigation audience and the Content Affinity attribute.
Index: A comparison of the Maps & Navigation audience to the internet population.
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DEMOGRAPHICS
The Maps & Navigation audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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