Dstillery Audiences

MARIJUANA

Audience Size: 119.1 Thousand Devices

Explore the Marijuana Audience

Below you'll find more information about the Marijuana audience, broken down in different categories based on their digital and physical behaviors. These are 119.1 thousand unique devices whose actions qualify for the Marijuana audience.

Dstillery Crafted Audiences

INTERESTS

The Marijuana audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Marijuana audience is Cannabis News Readers.

Interest Composition Index
Cannabis News Readers 87.28% 33.94x
CBD Oils Shoppers 83.13% 27.47x
Beer Aficionados 35.54% 16.49x
Off the Grid Living Enthusiasts 39.76% 16.47x
Hookah Shoppers 47.74% 16.37x
Home Brewing Enthusiasts 40.34% 16.27x
Green Party Policy Supporters 41.79% 15.89x
Cigars Shoppers 38.10% 14.67x
Crypto Market Investors 37.33% 14.63x
Honda Vehicle Shoppers 39.23% 14.47x
Composition Percentage: The overlap percentage between the Marijuana audience and the Interest attribute.
Index: A comparison of the Marijuana audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Marijuana audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Marijuana audience is Club Monaco.

Location Composition Index
Club Monaco 0.03% 4.07x
Lorna Jane 0.02% 3.12x
Express Outlets 0.02% 2.97x
Belk 0.02% 2.15x
J. Crew 0.05% 1.71x
The North Face 0.02% 1.67x
American Apparel 0.03% 1.59x
Express 0.08% 1.56x
Brooks Brothers 0.03% 1.47x
Carhartt 0.33% 1.37x
Composition Percentage: The overlap percentage between the Marijuana audience and the Location attribute.
Index: A comparison of the Marijuana audience to the internet population.
Dstillery Web Insights

WEBSITES

The Marijuana audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Marijuana audience is cannabisbusinesstimes.com.

Website Composition Index
cannabisbusinesstimes.com 33.41% 591.21x
keytocannabis.com 14.58% 177.17x
analyticalcannabis.com 7.18% 159.41x
myvaporstore.com 5.31% 82.23x
epicgardening.com 9.18% 81.96x
planetnatural.com 17.95% 79.39x
vapingunderground.com 3.47% 74.22x
drugpolicy.org 2.60% 56.54x
vapewild.com 3.64% 54.40x
helpfulgardener.com 2.28% 49.38x
Composition Percentage: The overlap percentage between the Marijuana audience and the Web attribute.
Index: A comparison of the Marijuana audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Marijuana audience is Vaping.

Content Affinity Composition Index
Vaping 5.74% 47.95x
Cigars 0.77% 35.71x
Survival Guides 0.47% 31.85x
Addiction & Recovery Reference 5.48% 25.12x
Assorted Topics (Cooking, Games, Viral Media) 0.14% 24.40x
Gadgets 0.55% 23.05x
Mining & Natural Resources 0.71% 22.83x
Instagram Management 0.46% 20.71x
Concert Posters 0.59% 20.57x
Home Improvement Contractor 0.96% 20.09x
Composition Percentage: The overlap percentage between the Marijuana audience and the Content Affinity attribute.
Index: A comparison of the Marijuana audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Marijuana audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male