Dstillery Audiences

MARIJUANA

Audience Size: 47.8 Thousand Devices

Explore the Marijuana Audience

Below you'll find more information about the Marijuana audience, broken down in different categories based on their digital and physical behaviors. These are 47.8 thousand unique devices whose actions qualify for the Marijuana audience.

Dstillery Crafted Audiences

INTERESTS

The Marijuana audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Marijuana audience is Cannabis News Readers.

Interest Composition Index
Cannabis News Readers 85.28% 32.00x
CBD Oils Shoppers 85.47% 29.76x
Home Brewing Enthusiasts 47.92% 20.10x
Beer Aficionados 41.32% 19.08x
Hookah Shoppers 55.09% 19.05x
Off the Grid Living Enthusiasts 45.28% 18.89x
Subaru Vehicle Shoppers 40.00% 17.81x
Honda Vehicle Shoppers 44.91% 17.79x
Moving Truck Rental Researchers 40.57% 17.41x
Work Boots & Safety Footwear Shoppers 46.60% 17.25x
Composition Percentage: The overlap percentage between the Marijuana audience and the Interest attribute.
Index: A comparison of the Marijuana audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Marijuana audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Marijuana audience is Maurices.

Location Composition Index
Maurices 0.04% 3.72x
Lorna Jane 0.02% 3.12x
Urban Outfitters 0.03% 2.36x
Ralph Lauren 0.01% 1.94x
Carhartt 0.28% 1.83x
Uniqlo 0.01% 1.62x
Jos A. Bank Clothiers 0.04% 1.62x
Belk 0.01% 1.55x
H&M 0.01% 1.55x
Talbots 0.03% 1.41x
Composition Percentage: The overlap percentage between the Marijuana audience and the Location attribute.
Index: A comparison of the Marijuana audience to the internet population.
Dstillery Web Insights

WEBSITES

The Marijuana audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Marijuana audience is planetnatural.com.

Website Composition Index
planetnatural.com 21.78% 64.82x
epicgardening.com 14.27% 48.29x
greenandvibrant.com 8.84% 47.85x
rageon.com 5.16% 44.00x
westword.com 38.20% 42.02x
cheaperthandirt.com 5.91% 40.30x
portlandmercury.com 5.02% 39.97x
globenewswire.com 13.09% 34.59x
gaia.com 3.58% 34.15x
coindesk.com 5.24% 33.66x
Composition Percentage: The overlap percentage between the Marijuana audience and the Web attribute.
Index: A comparison of the Marijuana audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Marijuana audience is Vaping.

Content Affinity Composition Index
Vaping 5.17% 81.68x
Mining & Natural Resources 1.03% 48.45x
Addiction & Recovery Reference 3.47% 36.20x
Hobby Drones & Remote-Controlled Cars 1.26% 29.80x
Grocery & Food Service 2.33% 27.04x
Robotics 0.99% 25.68x
Business News & Information Readers 7.38% 24.29x
Construction Apparel 1.22% 23.42x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 3.12% 23.12x
Clean Energy 1.46% 20.99x
Composition Percentage: The overlap percentage between the Marijuana audience and the Content Affinity attribute.
Index: A comparison of the Marijuana audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Marijuana audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male