Dstillery Audiences

MARIJUANA

Audience Size: 155.3 Thousand Devices

Explore the Marijuana Audience

Below you'll find more information about the Marijuana audience, broken down in different categories based on their digital and physical behaviors. These are 155.3 thousand unique devices whose actions qualify for the Marijuana audience.

Dstillery Crafted Audiences

INTERESTS

The Marijuana audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Marijuana audience is Cannabis News Readers.

Interest Composition Index
Cannabis News Readers 78.39% 38.45x
CBD Oils Shoppers 75.30% 31.74x
Marijuana Legalization Advocates 54.49% 17.89x
Vaping Shoppers 44.70% 17.62x
Green Party Policy Supporters 36.37% 16.90x
Off the Grid Living Enthusiasts 31.96% 15.28x
Home Brewing Enthusiasts 32.22% 15.28x
Beer Aficionados 27.98% 15.24x
Bodybuilding Enthusiasts 30.50% 14.52x
Cigars Shoppers 35.85% 14.45x
Composition Percentage: The overlap percentage between the Marijuana audience and the Interest attribute.
Index: A comparison of the Marijuana audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Marijuana audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Marijuana audience is Carhartt.

Location Composition Index
Carhartt 0.01% 3.08x
Saint Laurent Paris 0.02% 2.86x
Columbia 0.04% 2.77x
Everlane 0.01% 1.98x
American Apparel 0.06% 1.67x
Levi Strauss 0.04% 1.48x
Madewell 0.05% 1.44x
LL Bean 0.01% 1.37x
Urban Outfitters 0.08% 1.35x
Ralph Lauren 0.02% 1.33x
Composition Percentage: The overlap percentage between the Marijuana audience and the Location attribute.
Index: A comparison of the Marijuana audience to the internet population.
Dstillery Web Insights

WEBSITES

The Marijuana audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Marijuana audience is 420intel.com.

Website Composition Index
420intel.com 13.27% 399.78x
cannabisbusinesstimes.com 27.87% 357.95x
green-flower.com 8.16% 157.22x
analyticalcannabis.com 4.18% 103.16x
vapordna.com 3.72% 89.74x
drugpolicy.org 2.88% 82.09x
thecbdistillery.com 5.99% 80.78x
premiumvials.com 2.90% 75.22x
therooster.com 2.19% 65.06x
myvaporstore.com 5.98% 59.36x
Composition Percentage: The overlap percentage between the Marijuana audience and the Web attribute.
Index: A comparison of the Marijuana audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Marijuana audience is Vaping.

Content Affinity Composition Index
Vaping 6.48% 38.22x
Golf & Boats 0.04% 25.33x
Cigars 0.81% 24.66x
Content Streamers & Downloaders 0.15% 24.49x
Addiction & Recovery Reference 7.86% 20.76x
Survival Guides 0.52% 20.04x
Mining & Natural Resources 0.64% 19.02x
Alternative Streaming Services 0.34% 16.24x
Instagram Management 0.81% 15.99x
Concert Posters 0.77% 15.77x
Composition Percentage: The overlap percentage between the Marijuana audience and the Content Affinity attribute.
Index: A comparison of the Marijuana audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Marijuana audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male