Dstillery Audiences

MARIJUANA

Audience Size: 31.6 Thousand Devices

Explore the Marijuana Audience

Below you'll find more information about the Marijuana audience, broken down in different categories based on their digital and physical behaviors. These are 31.6 thousand unique devices whose actions qualify for the Marijuana audience.

Dstillery Crafted Audiences

INTERESTS

The Marijuana audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Marijuana audience is Eco-Conscious Consumers.

Interest Composition Index
Eco-Conscious Consumers 31.95% 15.54x
Skateboarding Enthusiasts 37.42% 12.12x
Advertising Professionals 24.07% 11.86x
Joint Pain Health Care Professionals 23.85% 11.03x
Foot Pain Sufferers 23.63% 10.50x
Tokyo Trip Planners 26.26% 10.43x
Oregon Ducks Fans 24.73% 10.31x
College Students 23.63% 10.27x
Texas Activity Researchers 21.44% 10.23x
Home Design Enthusiasts 21.66% 10.09x
Composition Percentage: The overlap percentage between the Marijuana audience and the Interest attribute.
Index: A comparison of the Marijuana audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Marijuana audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Marijuana audience is Maurices.

Location Composition Index
Maurices 0.05% 3.56x
Lorna Jane 0.02% 3.12x
Ralph Lauren 0.01% 1.94x
Old Navy 0.02% 1.75x
Uniqlo 0.01% 1.62x
Belk 0.01% 1.55x
H&M 0.01% 1.55x
Talbots 0.03% 1.41x
Armani 0.01% 1.30x
Carhartt 0.17% 1.27x
Composition Percentage: The overlap percentage between the Marijuana audience and the Location attribute.
Index: A comparison of the Marijuana audience to the internet population.
Dstillery Web Insights

WEBSITES

The Marijuana audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Marijuana audience is planetnatural.com.

Website Composition Index
planetnatural.com 23.36% 54.27x
epicgardening.com 16.24% 41.75x
globenewswire.com 13.30% 39.67x
westword.com 41.01% 37.42x
thestranger.com 12.22% 34.64x
marketrealist.com 19.87% 33.69x
greenandvibrant.com 10.93% 33.09x
powerpyx.com 5.47% 29.47x
extension.org 7.20% 29.33x
homebrewtalk.com 4.88% 28.08x
Composition Percentage: The overlap percentage between the Marijuana audience and the Web attribute.
Index: A comparison of the Marijuana audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Marijuana audience is Construction Apparel.

Content Affinity Composition Index
Construction Apparel 1.36% 29.00x
Hobby Drones & Remote-Controlled Cars 1.08% 28.49x
Robotics 0.94% 27.47x
Grocery & Food Service 2.07% 26.71x
Clean Energy 1.69% 26.66x
Business News & Information Readers 7.00% 26.28x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 3.15% 24.87x
Lawns & Pest Control 4.79% 21.28x
Natural Diet & Supplement Researchers 2.35% 20.73x
Yard Structures 1.79% 20.08x
Composition Percentage: The overlap percentage between the Marijuana audience and the Content Affinity attribute.
Index: A comparison of the Marijuana audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Marijuana audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male