Explore the Marijuana Audience
Below you'll find more information about the Marijuana audience, broken down in different categories based on their digital and physical behaviors. These are 31.6 thousand unique devices whose actions qualify for the Marijuana audience.
INTERESTS
The Marijuana audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Marijuana audience is Eco-Conscious Consumers.
| Interest | Composition | Index |
| Eco-Conscious Consumers | 31.95% | 15.54x |
| Skateboarding Enthusiasts | 37.42% | 12.12x |
| Advertising Professionals | 24.07% | 11.86x |
| Joint Pain Health Care Professionals | 23.85% | 11.03x |
| Foot Pain Sufferers | 23.63% | 10.50x |
| Tokyo Trip Planners | 26.26% | 10.43x |
| Oregon Ducks Fans | 24.73% | 10.31x |
| College Students | 23.63% | 10.27x |
| Texas Activity Researchers | 21.44% | 10.23x |
| Home Design Enthusiasts | 21.66% | 10.09x |
Composition Percentage:
The overlap percentage between the Marijuana audience and the Interest attribute.
Index: A comparison of the Marijuana audience to the internet population.
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APPAREL RETAILERS
The Marijuana audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Marijuana audience is Maurices.
| Location | Composition | Index |
| Maurices | 0.05% | 3.56x |
| Lorna Jane | 0.02% | 3.12x |
| Ralph Lauren | 0.01% | 1.94x |
| Old Navy | 0.02% | 1.75x |
| Uniqlo | 0.01% | 1.62x |
| Belk | 0.01% | 1.55x |
| H&M | 0.01% | 1.55x |
| Talbots | 0.03% | 1.41x |
| Armani | 0.01% | 1.30x |
| Carhartt | 0.17% | 1.27x |
Composition Percentage:
The overlap percentage between the Marijuana audience and the Location attribute.
Index: A comparison of the Marijuana audience to the internet population.
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WEBSITES
The Marijuana audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Marijuana audience is planetnatural.com.
| Website | Composition | Index |
| planetnatural.com | 23.36% | 54.27x |
| epicgardening.com | 16.24% | 41.75x |
| globenewswire.com | 13.30% | 39.67x |
| westword.com | 41.01% | 37.42x |
| thestranger.com | 12.22% | 34.64x |
| marketrealist.com | 19.87% | 33.69x |
| greenandvibrant.com | 10.93% | 33.09x |
| powerpyx.com | 5.47% | 29.47x |
| extension.org | 7.20% | 29.33x |
| homebrewtalk.com | 4.88% | 28.08x |
Composition Percentage:
The overlap percentage between the Marijuana audience and the Web attribute.
Index: A comparison of the Marijuana audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Marijuana audience is Construction Apparel.
| Content Affinity | Composition | Index |
| Construction Apparel | 1.36% | 29.00x |
| Hobby Drones & Remote-Controlled Cars | 1.08% | 28.49x |
| Robotics | 0.94% | 27.47x |
| Grocery & Food Service | 2.07% | 26.71x |
| Clean Energy | 1.69% | 26.66x |
| Business News & Information Readers | 7.00% | 26.28x |
| Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) | 3.15% | 24.87x |
| Lawns & Pest Control | 4.79% | 21.28x |
| Natural Diet & Supplement Researchers | 2.35% | 20.73x |
| Yard Structures | 1.79% | 20.08x |
Composition Percentage:
The overlap percentage between the Marijuana audience and the Content Affinity attribute.
Index: A comparison of the Marijuana audience to the internet population.
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DEMOGRAPHICS
The Marijuana audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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