Dstillery Audiences

MARIJUANA

Audience Size: 122.3 Thousand Devices

Explore the Marijuana Audience

Below you'll find more information about the Marijuana audience, broken down in different categories based on their digital and physical behaviors. These are 122.3 thousand unique devices whose actions qualify for the Marijuana audience.

Dstillery Crafted Audiences

INTERESTS

The Marijuana audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Marijuana audience is Cannabis News Readers.

Interest Composition Index
Cannabis News Readers 87.09% 32.21x
CBD Oils Shoppers 83.23% 26.50x
Green Party Policy Supporters 42.42% 15.81x
Beer Aficionados 36.38% 15.78x
Hookah Shoppers 50.11% 15.66x
Home Brewing Enthusiasts 42.08% 15.64x
Off the Grid Living Enthusiasts 41.45% 15.53x
Marijuana Legalization Advocates 56.16% 15.09x
Crypto Market Investors 38.25% 14.26x
Cigars Shoppers 40.65% 14.24x
Composition Percentage: The overlap percentage between the Marijuana audience and the Interest attribute.
Index: A comparison of the Marijuana audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Marijuana audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Marijuana audience is Carhartt.

Location Composition Index
Carhartt 0.02% 5.50x
Lorna Jane 0.02% 3.12x
REI 0.03% 2.55x
Brooks Brothers 0.05% 1.97x
Patagonia 0.02% 1.75x
Zara 0.04% 1.70x
Bonobos 0.11% 1.43x
Columbia 0.02% 1.40x
Dressbarn 0.05% 1.20x
Mens Wearhouse 0.49% 1.16x
Composition Percentage: The overlap percentage between the Marijuana audience and the Location attribute.
Index: A comparison of the Marijuana audience to the internet population.
Dstillery Web Insights

WEBSITES

The Marijuana audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Marijuana audience is cannabisbusinesstimes.com.

Website Composition Index
cannabisbusinesstimes.com 31.85% 527.23x
keytocannabis.com 15.87% 150.53x
analyticalcannabis.com 6.19% 139.58x
thecbdistillery.com 5.42% 119.96x
myvaporstore.com 5.69% 81.51x
epicgardening.com 8.72% 69.66x
vapingunderground.com 3.50% 69.19x
planetnatural.com 18.15% 68.85x
vapewild.com 3.77% 53.05x
bonnieplants.com 2.52% 47.60x
Composition Percentage: The overlap percentage between the Marijuana audience and the Web attribute.
Index: A comparison of the Marijuana audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Marijuana audience is Vaping.

Content Affinity Composition Index
Vaping 6.35% 47.61x
Cigars 0.76% 30.63x
Survival Guides 0.50% 27.25x
Mining & Natural Resources 0.77% 26.06x
Addiction & Recovery Reference 6.39% 24.88x
Assorted Topics (Cooking, Games, Viral Media) 0.18% 22.85x
Concert Posters 0.72% 21.59x
Home Improvement Contractor 1.28% 19.69x
Gadgets 0.59% 18.73x
Diet & Weight Loss 4.45% 18.43x
Composition Percentage: The overlap percentage between the Marijuana audience and the Content Affinity attribute.
Index: A comparison of the Marijuana audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Marijuana audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male