Dstillery Audiences

MARIJUANA

Audience Size: 224.9 Thousand Devices

Explore the Marijuana Audience

Below you'll find more information about the Marijuana audience, broken down in different categories based on their digital and physical behaviors. These are 224.9 thousand unique devices whose actions qualify for the Marijuana audience.

Dstillery Crafted Audiences

INTERESTS

The Marijuana audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Marijuana audience is Cannabis News Readers.

Interest Composition Index
Cannabis News Readers 74.36% 37.90x
CBD Oils Shoppers 70.89% 32.66x
Marijuana Legalization Advocates 53.33% 18.74x
Green Party Policy Supporters 33.61% 15.78x
Vaping Shoppers 48.83% 15.41x
Cigars Shoppers 30.32% 14.97x
Beer Aficionados 26.47% 14.10x
Crypto Market Investors 30.51% 14.01x
Home Brewing Enthusiasts 28.03% 13.95x
Off the Grid Living Enthusiasts 31.32% 13.49x
Composition Percentage: The overlap percentage between the Marijuana audience and the Interest attribute.
Index: A comparison of the Marijuana audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Marijuana audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Marijuana audience is Armani.

Location Composition Index
Armani 0.07% 2.55x
Columbia 0.03% 2.45x
Gymboree 0.05% 1.88x
Ralph Lauren 0.02% 1.86x
Supreme 0.02% 1.83x
Levi Strauss 0.02% 1.83x
Urban Outfitters 0.09% 1.74x
Madewell 0.03% 1.56x
REI 0.03% 1.48x
The North Face 0.03% 1.45x
Composition Percentage: The overlap percentage between the Marijuana audience and the Location attribute.
Index: A comparison of the Marijuana audience to the internet population.
Dstillery Web Insights

WEBSITES

The Marijuana audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Marijuana audience is cannabisbusinesstimes.com.

Website Composition Index
cannabisbusinesstimes.com 21.07% 416.76x
leafly.com 5.70% 229.74x
green-flower.com 6.40% 165.09x
keytocannabis.com 13.22% 117.46x
myvaporstore.com 5.69% 83.07x
thecbdistillery.com 6.24% 82.69x
vapordna.com 4.31% 82.13x
ministryofhemp.com 2.45% 77.45x
planetnatural.com 12.18% 72.98x
drugpolicy.org 3.36% 72.74x
Composition Percentage: The overlap percentage between the Marijuana audience and the Web attribute.
Index: A comparison of the Marijuana audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Marijuana audience is Vaping.

Content Affinity Composition Index
Vaping 5.97% 41.70x
Cigars 0.92% 26.92x
Content Streamers & Downloaders 0.23% 22.26x
Addiction & Recovery Reference 8.86% 20.58x
Survival Guides 0.58% 18.90x
Alt Religion 1.60% 16.43x
Mining & Natural Resources 0.62% 15.79x
Alternative Streaming Services 0.43% 15.20x
Sports - Golf, Hunting, Fishing 0.34% 14.92x
Home Improvement Contractor 1.89% 14.89x
Composition Percentage: The overlap percentage between the Marijuana audience and the Content Affinity attribute.
Index: A comparison of the Marijuana audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Marijuana audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male