Dstillery Audiences

MARIJUANA

Audience Size: 16.6 Thousand Devices

Explore the Marijuana Audience

Below you'll find more information about the Marijuana audience, broken down in different categories based on their digital and physical behaviors. These are 16.6 thousand unique devices whose actions qualify for the Marijuana audience.

Dstillery Crafted Audiences

INTERESTS

The Marijuana audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Marijuana audience is Cannabis News Readers.

Interest Composition Index
Cannabis News Readers 86.74% 21.92x
CBD Oils Shoppers 94.48% 21.90x
Home Brewing Enthusiasts 50.28% 21.44x
Off the Grid Living Enthusiasts 46.41% 19.62x
Beer Aficionados 48.07% 16.32x
Legal Help Seekers 43.09% 16.05x
Subaru Vehicle Shoppers 46.96% 15.83x
Eco-Conscious Consumers 41.44% 15.78x
Beard Care Researchers 46.41% 15.30x
Honda Vehicle Shoppers 49.72% 15.04x
Composition Percentage: The overlap percentage between the Marijuana audience and the Interest attribute.
Index: A comparison of the Marijuana audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Marijuana audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Marijuana audience is Maurices.

Location Composition Index
Maurices 0.05% 3.56x
Lorna Jane 0.02% 3.12x
Ralph Lauren 0.01% 1.94x
Carhartt 0.34% 1.82x
Uniqlo 0.01% 1.62x
Belk 0.01% 1.55x
Talbots 0.03% 1.41x
Armani 0.01% 1.30x
Kate Spade 0.01% 1.22x
Johnston and Murphy 0.02% 1.15x
Composition Percentage: The overlap percentage between the Marijuana audience and the Location attribute.
Index: A comparison of the Marijuana audience to the internet population.
Dstillery Web Insights

WEBSITES

The Marijuana audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Marijuana audience is westword.com.

Website Composition Index
westword.com 42.67% 48.87x
marketrealist.com 21.09% 47.65x
metrotimes.com 13.42% 32.66x
findlaw.com 19.54% 30.62x
businesswire.com 13.87% 30.18x
instructables.com 36.78% 29.18x
bk.com 9.30% 29.07x
ampproject.org 36.46% 28.37x
geek.com 10.05% 26.60x
samsung.com 10.02% 25.49x
Composition Percentage: The overlap percentage between the Marijuana audience and the Web attribute.
Index: A comparison of the Marijuana audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Marijuana audience is Grocery & Food Service.

Content Affinity Composition Index
Grocery & Food Service 2.40% 36.91x
Business News & Information Readers 7.09% 35.32x
Yard Structures 1.72% 28.44x
Natural Diet & Supplement Researchers 2.52% 28.20x
Winter Sports & Gear 2.29% 26.84x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 2.97% 25.95x
Beer, Wine & Alcohol 4.35% 24.38x
Canada Tax and Finance Research Cluster 2.97% 24.01x
Lawns & Pest Control 4.12% 23.59x
Diet & Weight Loss 3.43% 22.79x
Composition Percentage: The overlap percentage between the Marijuana audience and the Content Affinity attribute.
Index: A comparison of the Marijuana audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Marijuana audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male