Dstillery Audiences

MARIJUANA

Audience Size: 271.7 Thousand Devices

Explore the Marijuana Audience

Below you'll find more information about the Marijuana audience, broken down in different categories based on their digital and physical behaviors. These are 271.7 thousand unique devices whose actions qualify for the Marijuana audience.

Dstillery Crafted Audiences

INTERESTS

The Marijuana audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Marijuana audience is Marijuana Legalization Advocates.

Interest Composition Index
Marijuana Legalization Advocates 54.39% 17.57x
Vaping Shoppers 47.32% 14.75x
Green Party Policy Supporters 31.14% 14.52x
Cigars Shoppers 31.93% 13.39x
Crypto Market Investors 28.94% 12.54x
Beer Aficionados 22.10% 12.33x
Bodybuilding Enthusiasts 29.41% 12.12x
Off the Grid Living Enthusiasts 28.73% 11.92x
Marijuana Prohibition Advocates 29.35% 11.42x
Grateful Dead Fans 23.65% 11.08x
Composition Percentage: The overlap percentage between the Marijuana audience and the Interest attribute.
Index: A comparison of the Marijuana audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Marijuana audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Marijuana audience is Urban Outfitters.

Location Composition Index
Urban Outfitters 0.09% 2.23x
Zara 0.03% 1.52x
American Eagle Outfitters 0.07% 1.52x
H&M 0.05% 1.46x
Gap 0.11% 1.33x
Banana Republic 0.04% 1.30x
Aeropostale 0.03% 1.29x
The Childrens Place 0.05% 1.17x
Victoria's Secret 0.07% 1.14x
Carhartt 0.21% 1.05x
Composition Percentage: The overlap percentage between the Marijuana audience and the Location attribute.
Index: A comparison of the Marijuana audience to the internet population.
Dstillery Web Insights

WEBSITES

The Marijuana audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Marijuana audience is seedsman.com.

Website Composition Index
seedsman.com 20.91% 790.14x
cannabisbusinesstimes.com 11.84% 420.29x
kandypens.com 7.50% 404.31x
medicalmarijuana.com 7.38% 397.34x
alchimiaweb.com 7.52% 390.00x
headshopfinder.com 8.17% 325.26x
green-flower.com 3.09% 149.85x
keytocannabis.com 7.29% 128.93x
diamondcbd.com 2.30% 87.07x
thecbdistillery.com 4.92% 76.10x
Composition Percentage: The overlap percentage between the Marijuana audience and the Web attribute.
Index: A comparison of the Marijuana audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Marijuana audience is Vaping.

Content Affinity Composition Index
Vaping 5.80% 36.98x
Cigars 0.88% 20.06x
Addiction & Recovery Reference 8.38% 18.63x
Content Streamers & Downloaders 0.34% 17.19x
Survival Guides 0.55% 15.55x
Live Music 6.06% 14.01x
Alt Religion 1.60% 13.87x
Conscious Living 3.42% 13.63x
Alternative Streaming Services 0.62% 13.49x
Beer, Wine & Alcohol 2.78% 12.91x
Composition Percentage: The overlap percentage between the Marijuana audience and the Content Affinity attribute.
Index: A comparison of the Marijuana audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Marijuana audience resonates most for the following age and income brackets.
Age
Income
$25,000-$49,999