Dstillery Audiences

MARIJUANA

Audience Size: 164.2 Thousand Devices

Explore the Marijuana Audience

Below you'll find more information about the Marijuana audience, broken down in different categories based on their digital and physical behaviors. These are 164.2 thousand unique devices whose actions qualify for the Marijuana audience.

Dstillery Crafted Audiences

INTERESTS

The Marijuana audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Marijuana audience is Cannabis News Readers.

Interest Composition Index
Cannabis News Readers 78.47% 35.25x
CBD Oils Shoppers 74.51% 29.14x
Marijuana Legalization Advocates 52.63% 19.14x
Green Party Policy Supporters 36.09% 16.81x
Vaping Shoppers 44.04% 16.23x
Crypto Market Investors 32.69% 14.50x
Beer Aficionados 28.36% 13.94x
Home Brewing Enthusiasts 30.88% 13.75x
Cigars Shoppers 33.13% 13.54x
Off the Grid Living Enthusiasts 29.48% 13.35x
Composition Percentage: The overlap percentage between the Marijuana audience and the Interest attribute.
Index: A comparison of the Marijuana audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Marijuana audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Marijuana audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.01% 4.68x
Carhartt 0.01% 3.11x
Saint Laurent Paris 0.02% 2.86x
Everlane 0.01% 2.18x
Hugo Boss 0.06% 2.06x
Topshop 0.02% 1.90x
Armani 0.07% 1.66x
Ralph Lauren 0.02% 1.47x
Express Outlets 0.01% 1.43x
Zara 0.04% 1.39x
Composition Percentage: The overlap percentage between the Marijuana audience and the Location attribute.
Index: A comparison of the Marijuana audience to the internet population.
Dstillery Web Insights

WEBSITES

The Marijuana audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Marijuana audience is 420intel.com.

Website Composition Index
420intel.com 12.82% 408.59x
cannabisbusinesstimes.com 26.62% 357.27x
leafly.com 6.60% 196.86x
green-flower.com 8.25% 150.55x
vapordna.com 3.91% 86.64x
drugpolicy.org 3.09% 81.21x
thecbdistillery.com 6.11% 80.93x
premiumvials.com 2.63% 76.39x
therooster.com 2.37% 64.68x
myvaporstore.com 6.12% 64.40x
Composition Percentage: The overlap percentage between the Marijuana audience and the Web attribute.
Index: A comparison of the Marijuana audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Marijuana audience is Vaping.

Content Affinity Composition Index
Vaping 6.80% 33.24x
Golf & Boats 0.05% 28.28x
Content Streamers & Downloaders 0.21% 21.24x
Cigars 0.85% 18.86x
Sports - Skiing, Snowboarding 0.03% 17.94x
Mining & Natural Resources 0.54% 17.65x
Addiction & Recovery Reference 8.65% 16.97x
Home Décor, Furniture, & Decorating 0.03% 15.16x
Survival Guides 0.58% 14.14x
Assorted Topics (Animals, Clothing, Events, Education) 0.07% 12.93x
Composition Percentage: The overlap percentage between the Marijuana audience and the Content Affinity attribute.
Index: A comparison of the Marijuana audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Marijuana audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male