Dstillery Audiences

MARIJUANA

Audience Size: 95.9 Thousand Devices

Explore the Marijuana Audience

Below you'll find more information about the Marijuana audience, broken down in different categories based on their digital and physical behaviors. These are 95.9 thousand unique devices whose actions qualify for the Marijuana audience.

Dstillery Crafted Audiences

INTERESTS

The Marijuana audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Marijuana audience is Cannabis News Readers.

Interest Composition Index
Cannabis News Readers 88.46% 28.86x
CBD Oils Shoppers 85.61% 26.57x
Hookah Shoppers 52.48% 14.57x
Off the Grid Living Enthusiasts 41.02% 14.45x
Home Brewing Enthusiasts 42.71% 14.33x
Beer Aficionados 39.84% 13.98x
Beekeeping Enthusiasts 39.15% 13.36x
Green Party Policy Supporters 46.42% 13.35x
Home Aquarium Enthusiasts 40.16% 13.12x
Honda Vehicle Shoppers 40.51% 12.92x
Composition Percentage: The overlap percentage between the Marijuana audience and the Interest attribute.
Index: A comparison of the Marijuana audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Marijuana audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Marijuana audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.02% 3.12x
Columbia 0.02% 2.45x
American Apparel 0.03% 1.82x
Patagonia 0.01% 1.73x
Belk 0.01% 1.55x
Madewell 0.02% 1.39x
Old Navy 0.07% 1.37x
Bonobos 0.01% 1.30x
Chicos 0.04% 1.24x
Armani 0.02% 1.22x
Composition Percentage: The overlap percentage between the Marijuana audience and the Location attribute.
Index: A comparison of the Marijuana audience to the internet population.
Dstillery Web Insights

WEBSITES

The Marijuana audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Marijuana audience is cannabisbusinesstimes.com.

Website Composition Index
cannabisbusinesstimes.com 34.98% 634.74x
keytocannabis.com 14.76% 185.15x
myvaporstore.com 5.16% 82.01x
epicgardening.com 10.42% 80.78x
planetnatural.com 19.10% 79.38x
vapewild.com 3.65% 55.86x
drugpolicy.org 2.62% 50.13x
thelashop.com 2.49% 47.35x
giantvapes.com 3.97% 46.77x
westword.com 31.08% 41.37x
Composition Percentage: The overlap percentage between the Marijuana audience and the Web attribute.
Index: A comparison of the Marijuana audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Marijuana audience is Vaping.

Content Affinity Composition Index
Vaping 5.65% 48.65x
Cigars 0.73% 34.39x
Survival Guides 0.45% 30.00x
Mining & Natural Resources 0.80% 27.43x
Addiction & Recovery Reference 5.19% 27.29x
Gadgets 0.52% 23.86x
Sports - Golf, Hunting, Fishing 0.48% 20.25x
Concert Posters 0.62% 19.88x
Cars, Travel & Food 0.25% 18.01x
Diet & Weight Loss 3.88% 17.82x
Composition Percentage: The overlap percentage between the Marijuana audience and the Content Affinity attribute.
Index: A comparison of the Marijuana audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Marijuana audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male