Explore the Marijuana Audience
Below you'll find more information about the Marijuana audience, broken down in different categories based on their digital and physical behaviors. These are 164.2 thousand unique devices whose actions qualify for the Marijuana audience.
INTERESTS
The Marijuana audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Marijuana audience is Cannabis News Readers.
| Interest | Composition | Index |
| Cannabis News Readers | 78.47% | 35.25x |
| CBD Oils Shoppers | 74.51% | 29.14x |
| Marijuana Legalization Advocates | 52.63% | 19.14x |
| Green Party Policy Supporters | 36.09% | 16.81x |
| Vaping Shoppers | 44.04% | 16.23x |
| Crypto Market Investors | 32.69% | 14.50x |
| Beer Aficionados | 28.36% | 13.94x |
| Home Brewing Enthusiasts | 30.88% | 13.75x |
| Cigars Shoppers | 33.13% | 13.54x |
| Off the Grid Living Enthusiasts | 29.48% | 13.35x |
Composition Percentage:
The overlap percentage between the Marijuana audience and the Interest attribute.
Index: A comparison of the Marijuana audience to the internet population.
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APPAREL RETAILERS
The Marijuana audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Marijuana audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 0.01% | 4.68x |
| Carhartt | 0.01% | 3.11x |
| Saint Laurent Paris | 0.02% | 2.86x |
| Everlane | 0.01% | 2.18x |
| Hugo Boss | 0.06% | 2.06x |
| Topshop | 0.02% | 1.90x |
| Armani | 0.07% | 1.66x |
| Ralph Lauren | 0.02% | 1.47x |
| Express Outlets | 0.01% | 1.43x |
| Zara | 0.04% | 1.39x |
Composition Percentage:
The overlap percentage between the Marijuana audience and the Location attribute.
Index: A comparison of the Marijuana audience to the internet population.
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WEBSITES
The Marijuana audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Marijuana audience is 420intel.com.
| Website | Composition | Index |
| 420intel.com | 12.82% | 408.59x |
| cannabisbusinesstimes.com | 26.62% | 357.27x |
| leafly.com | 6.60% | 196.86x |
| green-flower.com | 8.25% | 150.55x |
| vapordna.com | 3.91% | 86.64x |
| drugpolicy.org | 3.09% | 81.21x |
| thecbdistillery.com | 6.11% | 80.93x |
| premiumvials.com | 2.63% | 76.39x |
| therooster.com | 2.37% | 64.68x |
| myvaporstore.com | 6.12% | 64.40x |
Composition Percentage:
The overlap percentage between the Marijuana audience and the Web attribute.
Index: A comparison of the Marijuana audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Marijuana audience is Vaping.
| Content Affinity | Composition | Index |
| Vaping | 6.80% | 33.24x |
| Golf & Boats | 0.05% | 28.28x |
| Content Streamers & Downloaders | 0.21% | 21.24x |
| Cigars | 0.85% | 18.86x |
| Sports - Skiing, Snowboarding | 0.03% | 17.94x |
| Mining & Natural Resources | 0.54% | 17.65x |
| Addiction & Recovery Reference | 8.65% | 16.97x |
| Home Décor, Furniture, & Decorating | 0.03% | 15.16x |
| Survival Guides | 0.58% | 14.14x |
| Assorted Topics (Animals, Clothing, Events, Education) | 0.07% | 12.93x |
Composition Percentage:
The overlap percentage between the Marijuana audience and the Content Affinity attribute.
Index: A comparison of the Marijuana audience to the internet population.
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DEMOGRAPHICS
The Marijuana audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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