Dstillery Audiences

MARIJUANA

Audience Size: 258.6 Thousand Devices

Explore the Marijuana Audience

Below you'll find more information about the Marijuana audience, broken down in different categories based on their digital and physical behaviors. These are 258.6 thousand unique devices whose actions qualify for the Marijuana audience.

Dstillery Crafted Audiences

INTERESTS

The Marijuana audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Marijuana audience is Marijuana Legalization Advocates.

Interest Composition Index
Marijuana Legalization Advocates 54.33% 18.10x
Vaping Shoppers 47.45% 15.16x
Green Party Policy Supporters 33.93% 14.61x
Cigars Shoppers 30.26% 13.62x
Crypto Market Investors 28.25% 13.10x
Beer Aficionados 23.27% 12.61x
Home Brewing Enthusiasts 19.03% 12.59x
Bodybuilding Enthusiasts 29.62% 12.22x
Off the Grid Living Enthusiasts 28.61% 12.13x
Grateful Dead Fans 24.36% 11.37x
Composition Percentage: The overlap percentage between the Marijuana audience and the Interest attribute.
Index: A comparison of the Marijuana audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Marijuana audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Marijuana audience is Lululemon.

Location Composition Index
Lululemon 0.07% 1.54x
Zumiez 0.04% 1.46x
Zara 0.03% 1.20x
Journeys 0.03% 1.18x
Abercrombie & Fitch 0.02% 1.16x
Old Navy 0.06% 1.14x
Gymboree 0.03% 1.14x
Carhartt 0.22% 1.12x
Gap 0.10% 1.05x
Armani 0.02% 1.00x
Composition Percentage: The overlap percentage between the Marijuana audience and the Location attribute.
Index: A comparison of the Marijuana audience to the internet population.
Dstillery Web Insights

WEBSITES

The Marijuana audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Marijuana audience is seedsman.com.

Website Composition Index
seedsman.com 17.83% 849.60x
seedsupreme.com 15.83% 772.80x
planetofthevapes.com 11.63% 484.10x
alchimiaweb.com 8.35% 409.38x
kandypens.com 8.19% 384.51x
cannabisbusinesstimes.com 16.37% 367.39x
leafly.com 6.02% 156.69x
green-flower.com 4.61% 147.09x
keytocannabis.com 10.00% 116.33x
diamondcbd.com 2.22% 99.28x
Composition Percentage: The overlap percentage between the Marijuana audience and the Web attribute.
Index: A comparison of the Marijuana audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Marijuana audience is Vaping.

Content Affinity Composition Index
Vaping 5.99% 37.65x
Cigars 0.89% 21.73x
Addiction & Recovery Reference 8.70% 18.46x
Survival Guides 0.61% 16.41x
Alternative Streaming Services 0.57% 14.77x
Alt Religion 1.56% 13.90x
Live Music 6.47% 13.65x
Sports - Golf, Hunting, Fishing 0.35% 13.40x
Mining & Natural Resources 0.59% 12.80x
Assorted Topics #11709 (Green Energy, Photoshop, Tattoos, India Fashion) 2.00% 12.61x
Composition Percentage: The overlap percentage between the Marijuana audience and the Content Affinity attribute.
Index: A comparison of the Marijuana audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Marijuana audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male