Dstillery Audiences

MARIJUANA

Audience Size: 65.6 Thousand Devices

Explore the Marijuana Audience

Below you'll find more information about the Marijuana audience, broken down in different categories based on their digital and physical behaviors. These are 65.6 thousand unique devices whose actions qualify for the Marijuana audience.

Dstillery Crafted Audiences

INTERESTS

The Marijuana audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Marijuana audience is Cannabis News Readers.

Interest Composition Index
Cannabis News Readers 85.92% 32.10x
CBD Oils Shoppers 88.68% 29.72x
Home Brewing Enthusiasts 44.12% 18.81x
Hookah Shoppers 53.85% 18.10x
Off the Grid Living Enthusiasts 41.51% 17.84x
Beer Aficionados 37.74% 17.06x
Green Party Policy Supporters 44.41% 16.92x
Honda Vehicle Shoppers 41.36% 16.56x
Home Aquarium Enthusiasts 42.24% 16.45x
Work Boots & Safety Footwear Shoppers 41.80% 16.25x
Composition Percentage: The overlap percentage between the Marijuana audience and the Interest attribute.
Index: A comparison of the Marijuana audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Marijuana audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Marijuana audience is Chicos.

Location Composition Index
Chicos 0.04% 3.63x
Lorna Jane 0.02% 3.12x
Urban Outfitters 0.03% 2.36x
Ralph Lauren 0.01% 1.94x
Uniqlo 0.01% 1.62x
Jos A. Bank Clothiers 0.04% 1.62x
Belk 0.01% 1.55x
H&M 0.01% 1.55x
Buckle 0.04% 1.50x
Dressbarn 0.01% 1.46x
Composition Percentage: The overlap percentage between the Marijuana audience and the Location attribute.
Index: A comparison of the Marijuana audience to the internet population.
Dstillery Web Insights

WEBSITES

The Marijuana audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Marijuana audience is planetnatural.com.

Website Composition Index
planetnatural.com 20.19% 83.64x
epicgardening.com 12.43% 72.24x
drugabuse.com 4.91% 44.49x
westword.com 35.66% 41.11x
playstation.com 2.77% 34.99x
hiconsumption.com 3.07% 34.05x
rageon.com 5.12% 33.35x
mmajunkie.com 3.24% 32.57x
cheaperthandirt.com 6.23% 32.51x
agweb.com 2.95% 29.67x
Composition Percentage: The overlap percentage between the Marijuana audience and the Web attribute.
Index: A comparison of the Marijuana audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Marijuana audience is Vaping.

Content Affinity Composition Index
Vaping 5.27% 65.90x
Mining & Natural Resources 0.91% 37.63x
Addiction & Recovery Reference 3.48% 27.31x
Concert Posters 0.53% 25.40x
Sports - Golf, Hunting, Fishing 0.41% 24.35x
Hobby Drones & Remote-Controlled Cars 1.17% 22.35x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 3.25% 21.03x
Diet & Weight Loss 3.57% 20.42x
Grocery & Food Service 2.23% 20.28x
Robotics 0.94% 19.52x
Composition Percentage: The overlap percentage between the Marijuana audience and the Content Affinity attribute.
Index: A comparison of the Marijuana audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Marijuana audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male