Explore the Marijuana Audience
Below you'll find more information about the Marijuana audience, broken down in different categories based on their digital and physical behaviors. These are 224.9 thousand unique devices whose actions qualify for the Marijuana audience.
INTERESTS
The Marijuana audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Marijuana audience is Cannabis News Readers.
| Interest | Composition | Index |
| Cannabis News Readers | 74.36% | 37.90x |
| CBD Oils Shoppers | 70.89% | 32.66x |
| Marijuana Legalization Advocates | 53.33% | 18.74x |
| Green Party Policy Supporters | 33.61% | 15.78x |
| Vaping Shoppers | 48.83% | 15.41x |
| Cigars Shoppers | 30.32% | 14.97x |
| Beer Aficionados | 26.47% | 14.10x |
| Crypto Market Investors | 30.51% | 14.01x |
| Home Brewing Enthusiasts | 28.03% | 13.95x |
| Off the Grid Living Enthusiasts | 31.32% | 13.49x |
Composition Percentage:
The overlap percentage between the Marijuana audience and the Interest attribute.
Index: A comparison of the Marijuana audience to the internet population.
Curious about what else the Marijuana audience is interested in?
Sign Up
APPAREL RETAILERS
The Marijuana audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Marijuana audience is Armani.
| Location | Composition | Index |
| Armani | 0.07% | 2.55x |
| Columbia | 0.03% | 2.45x |
| Gymboree | 0.05% | 1.88x |
| Ralph Lauren | 0.02% | 1.86x |
| Supreme | 0.02% | 1.83x |
| Levi Strauss | 0.02% | 1.83x |
| Urban Outfitters | 0.09% | 1.74x |
| Madewell | 0.03% | 1.56x |
| REI | 0.03% | 1.48x |
| The North Face | 0.03% | 1.45x |
Composition Percentage:
The overlap percentage between the Marijuana audience and the Location attribute.
Index: A comparison of the Marijuana audience to the internet population.
Want to find more of the Marijuana audience in the real world?
Sign Up
WEBSITES
The Marijuana audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Marijuana audience is cannabisbusinesstimes.com.
| Website | Composition | Index |
| cannabisbusinesstimes.com | 21.07% | 416.76x |
| leafly.com | 5.70% | 229.74x |
| green-flower.com | 6.40% | 165.09x |
| keytocannabis.com | 13.22% | 117.46x |
| myvaporstore.com | 5.69% | 83.07x |
| thecbdistillery.com | 6.24% | 82.69x |
| vapordna.com | 4.31% | 82.13x |
| ministryofhemp.com | 2.45% | 77.45x |
| planetnatural.com | 12.18% | 72.98x |
| drugpolicy.org | 3.36% | 72.74x |
Composition Percentage:
The overlap percentage between the Marijuana audience and the Web attribute.
Index: A comparison of the Marijuana audience to the internet population.
Want to see more of the websites the Marijuana audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Marijuana audience is Vaping.
| Content Affinity | Composition | Index |
| Vaping | 5.97% | 41.70x |
| Cigars | 0.92% | 26.92x |
| Content Streamers & Downloaders | 0.23% | 22.26x |
| Addiction & Recovery Reference | 8.86% | 20.58x |
| Survival Guides | 0.58% | 18.90x |
| Alt Religion | 1.60% | 16.43x |
| Mining & Natural Resources | 0.62% | 15.79x |
| Alternative Streaming Services | 0.43% | 15.20x |
| Sports - Golf, Hunting, Fishing | 0.34% | 14.92x |
| Home Improvement Contractor | 1.89% | 14.89x |
Composition Percentage:
The overlap percentage between the Marijuana audience and the Content Affinity attribute.
Index: A comparison of the Marijuana audience to the internet population.
Want to see more of the Content Affinities the Marijuana audience visits?
Sign Up
DEMOGRAPHICS
The Marijuana audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
Interested in seeing other characteristics of the Marijuana audience?
Sign Up