Dstillery Audiences

MARKETING PROFESSIONALS

Audience Size: 422.4 Thousand Devices

Explore the Marketing Professionals Audience

Below you'll find more information about the Marketing Professionals audience, broken down in different categories based on their digital and physical behaviors. These are 422.4 thousand unique devices whose actions qualify for the Marketing Professionals audience.

Dstillery Crafted Audiences

INTERESTS

The Marketing Professionals audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Marketing Professionals audience is Media Buying Professionals.

Interest Composition Index
Media Buying Professionals 66.50% 28.62x
Advertising Professionals 64.07% 27.99x
SEO Specialists 69.60% 24.89x
Australia Trip Planners 62.00% 24.46x
Business News Readers 52.35% 21.25x
TV Advertising Professionals 45.89% 20.44x
Web Design Researchers 55.32% 20.12x
Venture Capitalists 51.51% 19.35x
Business Decision Makers 44.90% 17.59x
Executive and C-Suite 38.27% 17.57x
Composition Percentage: The overlap percentage between the Marketing Professionals audience and the Interest attribute.
Index: A comparison of the Marketing Professionals audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Marketing Professionals audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Marketing Professionals audience is Everlane.

Location Composition Index
Everlane 0.05% 8.82x
Supreme 0.05% 7.95x
Intermix 0.04% 4.87x
Calvin Klein 0.02% 4.12x
Bonobos 0.32% 3.81x
Topshop 0.08% 3.80x
American Apparel 0.10% 3.63x
Uniqlo 0.06% 3.56x
Patagonia 0.03% 3.34x
J. Crew 0.06% 3.32x
Composition Percentage: The overlap percentage between the Marketing Professionals audience and the Location attribute.
Index: A comparison of the Marketing Professionals audience to the internet population.
Dstillery Web Insights

WEBSITES

The Marketing Professionals audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Marketing Professionals audience is prnewsonline.com.

Website Composition Index
prnewsonline.com 8.50% 398.72x
eventmarketer.com 5.33% 397.87x
alistdaily.com 5.03% 394.42x
holmesreport.com 8.01% 367.96x
aaaa.org 4.48% 353.44x
chiefmarketer.com 7.32% 348.63x
lbbonline.com 6.46% 338.46x
prsa.org 7.91% 338.03x
foliomag.com 5.89% 318.41x
psfk.com 5.52% 308.89x
Composition Percentage: The overlap percentage between the Marketing Professionals audience and the Web attribute.
Index: A comparison of the Marketing Professionals audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Marketing Professionals audience is Work Productivity.

Content Affinity Composition Index
Work Productivity 16.56% 99.59x
Retail Industry News 7.09% 70.89x
Cosmetics Business 2.09% 66.66x
Mobile Industry Information 7.97% 62.42x
Writing Resources 7.23% 48.78x
Human Resources & Employee Management 3.76% 46.83x
Meeting Planning & Hotels 2.14% 40.96x
Philanthropy - Nonprofits 2.45% 40.53x
Startup Investment 20.85% 37.27x
Business News & Information Readers 24.51% 34.99x
Composition Percentage: The overlap percentage between the Marketing Professionals audience and the Content Affinity attribute.
Index: A comparison of the Marketing Professionals audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Marketing Professionals audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male