Dstillery Audiences

MARKETING PROFESSIONALS

Audience Size: 415.9 Thousand Devices

Explore the Marketing Professionals Audience

Below you'll find more information about the Marketing Professionals audience, broken down in different categories based on their digital and physical behaviors. These are 415.9 thousand unique devices whose actions qualify for the Marketing Professionals audience.

Dstillery Crafted Audiences

INTERESTS

The Marketing Professionals audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Marketing Professionals audience is Media Buying Professionals.

Interest Composition Index
Media Buying Professionals 64.39% 30.00x
Advertising Professionals 61.81% 28.19x
SEO Specialists 69.01% 25.83x
Australia Trip Planners 60.58% 25.49x
Business News Readers 50.18% 21.63x
Web Design Researchers 55.43% 21.09x
TV Advertising Professionals 41.88% 20.00x
Venture Capitalists 51.16% 18.68x
Budget Small Business Researchers 46.14% 18.09x
Business Decision Makers 42.89% 17.97x
Composition Percentage: The overlap percentage between the Marketing Professionals audience and the Interest attribute.
Index: A comparison of the Marketing Professionals audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Marketing Professionals audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Marketing Professionals audience is Bonobos.

Location Composition Index
Bonobos 0.03% 4.91x
Intermix 0.01% 4.89x
Saint Laurent Paris 0.02% 4.81x
Patagonia 0.02% 4.53x
Uniqlo 0.03% 4.15x
Kate Spade 0.06% 3.95x
Zara 0.04% 3.35x
REI 0.02% 3.28x
Armani 0.04% 3.24x
The North Face 0.03% 3.22x
Composition Percentage: The overlap percentage between the Marketing Professionals audience and the Location attribute.
Index: A comparison of the Marketing Professionals audience to the internet population.
Dstillery Web Insights

WEBSITES

The Marketing Professionals audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Marketing Professionals audience is prnewsonline.com.

Website Composition Index
prnewsonline.com 8.67% 417.09x
eventmarketer.com 5.38% 414.34x
holmesreport.com 8.55% 394.30x
aaaa.org 4.78% 371.32x
prsa.org 7.47% 370.65x
chiefmarketer.com 7.64% 358.65x
lbbonline.com 6.99% 343.47x
psfk.com 5.13% 322.29x
foliomag.com 5.80% 313.69x
shootonline.com 4.82% 301.25x
Composition Percentage: The overlap percentage between the Marketing Professionals audience and the Web attribute.
Index: A comparison of the Marketing Professionals audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Marketing Professionals audience is Work Productivity.

Content Affinity Composition Index
Work Productivity 16.86% 101.27x
Retail Industry News 6.70% 77.30x
Mobile Industry Information 7.56% 67.75x
Cosmetics Business 1.98% 65.61x
Writing Resources 6.60% 51.12x
Human Resources & Employee Management 3.50% 45.54x
Startup Investment 18.78% 39.68x
Meeting Planning & Hotels 1.99% 39.44x
Philanthropy - Nonprofits 2.15% 38.69x
Business News & Information Readers 23.53% 36.20x
Composition Percentage: The overlap percentage between the Marketing Professionals audience and the Content Affinity attribute.
Index: A comparison of the Marketing Professionals audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Marketing Professionals audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male