Dstillery Audiences

MARKETING PROFESSIONALS

Audience Size: 648.3 Thousand Devices

Explore the Marketing Professionals Audience

Below you'll find more information about the Marketing Professionals audience, broken down in different categories based on their digital and physical behaviors. These are 648.3 thousand unique devices whose actions qualify for the Marketing Professionals audience.

Dstillery Crafted Audiences

INTERESTS

The Marketing Professionals audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Marketing Professionals audience is Media Buying Professionals.

Interest Composition Index
Media Buying Professionals 63.58% 34.02x
Advertising Professionals 61.15% 33.05x
SEO Specialists 61.63% 28.58x
Australia Trip Planners 54.46% 25.39x
TV Advertising Professionals 40.73% 24.31x
Business News Readers 46.63% 23.72x
Business Decision Makers 41.41% 19.13x
Venture Capitalists 43.71% 19.04x
Entertainment Industry Decision Makers 31.71% 18.81x
Business Communication Product Researchers 41.64% 18.75x
Composition Percentage: The overlap percentage between the Marketing Professionals audience and the Interest attribute.
Index: A comparison of the Marketing Professionals audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Marketing Professionals audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Marketing Professionals audience is American Apparel.

Location Composition Index
American Apparel 0.06% 2.94x
Levi Strauss 0.03% 2.90x
Urban Outfitters 0.09% 2.73x
Madewell 0.03% 2.67x
Kate Spade 0.04% 2.54x
Free People 0.03% 2.46x
Zara 0.05% 2.45x
H&M 0.06% 2.36x
Ann Taylor 0.03% 2.35x
Talbots 0.10% 2.32x
Composition Percentage: The overlap percentage between the Marketing Professionals audience and the Location attribute.
Index: A comparison of the Marketing Professionals audience to the internet population.
Dstillery Web Insights

WEBSITES

The Marketing Professionals audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Marketing Professionals audience is emarketer.com.

Website Composition Index
emarketer.com 7.12% 397.25x
holmesreport.com 5.66% 361.20x
prnewsonline.com 7.29% 350.01x
eventmarketer.com 4.06% 340.84x
aaaa.org 3.50% 310.58x
prsa.org 7.22% 306.60x
foliomag.com 3.88% 305.78x
chiefmarketer.com 5.51% 298.19x
alistdaily.com 3.17% 297.77x
sponsorship.com 2.87% 294.52x
Composition Percentage: The overlap percentage between the Marketing Professionals audience and the Web attribute.
Index: A comparison of the Marketing Professionals audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Marketing Professionals audience is Work Productivity.

Content Affinity Composition Index
Work Productivity 20.81% 80.46x
Retail Industry News 6.75% 69.10x
Cosmetics Business 3.64% 63.88x
Mobile Industry Information 7.82% 58.27x
Human Resources & Employee Management 4.78% 43.40x
Writing Resources 9.02% 41.54x
Meeting Planning & Hotels 2.87% 39.87x
Philanthropy - Nonprofits 3.37% 38.78x
Startup Investment 20.03% 36.16x
Drawing & Animation 0.48% 31.65x
Composition Percentage: The overlap percentage between the Marketing Professionals audience and the Content Affinity attribute.
Index: A comparison of the Marketing Professionals audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Marketing Professionals audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male