Dstillery Audiences

MARKETING PROFESSIONALS

Audience Size: 230.5 Thousand Devices

Explore the Marketing Professionals Audience

Below you'll find more information about the Marketing Professionals audience, broken down in different categories based on their digital and physical behaviors. These are 230.5 thousand unique devices whose actions qualify for the Marketing Professionals audience.

Dstillery Crafted Audiences

INTERESTS

The Marketing Professionals audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Marketing Professionals audience is Media Buying Professionals.

Interest Composition Index
Media Buying Professionals 69.91% 32.41x
Advertising Professionals 66.84% 30.94x
Australia Trip Planners 67.34% 26.85x
SEO Specialists 73.40% 26.59x
Business News Readers 56.48% 24.04x
Online Grammar Tool Users 51.09% 22.85x
Web Design Researchers 60.31% 21.65x
TV Advertising Professionals 44.11% 20.85x
Budget Small Business Researchers 54.38% 20.48x
Freelancers 50.21% 20.08x
Composition Percentage: The overlap percentage between the Marketing Professionals audience and the Interest attribute.
Index: A comparison of the Marketing Professionals audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Marketing Professionals audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Marketing Professionals audience is H&M.

Location Composition Index
H&M 0.05% 6.46x
Banana Republic 0.04% 4.26x
J. Crew 0.03% 4.22x
Gap 0.04% 3.63x
Lululemon 0.02% 3.29x
REI 0.01% 2.94x
Forever 21 0.02% 2.85x
Coach 0.01% 2.80x
Journeys 0.03% 2.53x
Zumiez 0.03% 2.38x
Composition Percentage: The overlap percentage between the Marketing Professionals audience and the Location attribute.
Index: A comparison of the Marketing Professionals audience to the internet population.
Dstillery Web Insights

WEBSITES

The Marketing Professionals audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Marketing Professionals audience is cision.com.

Website Composition Index
cision.com 14.83% 364.74x
ama.org 10.53% 310.91x
mediabistro.com 8.85% 310.63x
sportspromedia.com 8.42% 281.80x
adexchanger.com 8.86% 257.85x
contentmarketinginstitute.com 7.26% 230.96x
prdaily.com 5.17% 224.39x
marketingland.com 11.50% 196.09x
cmswire.com 5.37% 154.99x
thedrum.com 5.33% 134.46x
Composition Percentage: The overlap percentage between the Marketing Professionals audience and the Web attribute.
Index: A comparison of the Marketing Professionals audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Marketing Professionals audience is Work Productivity.

Content Affinity Composition Index
Work Productivity 17.56% 151.82x
Retail Industry News 7.01% 112.45x
Cosmetics Business 2.11% 99.39x
Mobile Industry Information 8.59% 86.32x
Writing Resources 6.21% 73.90x
Human Resources & Employee Management 3.52% 70.02x
Startup Investment 18.58% 58.08x
Meeting Planning & Hotels 2.26% 58.06x
Philanthropy - Nonprofits 2.09% 56.26x
Business News & Information Readers 22.04% 53.37x
Composition Percentage: The overlap percentage between the Marketing Professionals audience and the Content Affinity attribute.
Index: A comparison of the Marketing Professionals audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Marketing Professionals audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male