Dstillery Audiences

MARKETING PROFESSIONALS

Audience Size: 709.5 Thousand Devices

Explore the Marketing Professionals Audience

Below you'll find more information about the Marketing Professionals audience, broken down in different categories based on their digital and physical behaviors. These are 709.5 thousand unique devices whose actions qualify for the Marketing Professionals audience.

Dstillery Crafted Audiences

INTERESTS

The Marketing Professionals audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Marketing Professionals audience is Media Buying Professionals.

Interest Composition Index
Media Buying Professionals 63.72% 33.13x
Advertising Professionals 62.08% 31.48x
SEO Specialists 61.15% 27.86x
Australia Trip Planners 53.20% 24.95x
TV Advertising Professionals 40.63% 24.03x
Business News Readers 46.23% 22.85x
Entertainment Industry Decision Makers 31.57% 18.41x
Business Decision Makers 41.44% 18.17x
Executive and C-Suite 32.57% 17.93x
Venture Capitalists 43.20% 17.79x
Composition Percentage: The overlap percentage between the Marketing Professionals audience and the Interest attribute.
Index: A comparison of the Marketing Professionals audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Marketing Professionals audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Marketing Professionals audience is Hugo Boss.

Location Composition Index
Hugo Boss 0.03% 3.79x
American Apparel 0.07% 3.77x
Zara 0.05% 3.36x
H&M 0.07% 3.23x
Free People 0.03% 2.98x
Lululemon 0.07% 2.67x
Banana Republic 0.06% 2.48x
Michael Kors 0.03% 2.37x
Madewell 0.02% 2.37x
Armani 0.03% 2.32x
Composition Percentage: The overlap percentage between the Marketing Professionals audience and the Location attribute.
Index: A comparison of the Marketing Professionals audience to the internet population.
Dstillery Web Insights

WEBSITES

The Marketing Professionals audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Marketing Professionals audience is advertisingweek.com.

Website Composition Index
advertisingweek.com 3.39% 422.93x
emarketer.com 7.89% 380.91x
holmesreport.com 5.64% 355.17x
aaaa.org 3.46% 351.42x
prnewsonline.com 7.33% 344.23x
spredfast.com 2.51% 336.07x
eventmarketer.com 4.20% 326.91x
foliomag.com 3.45% 314.81x
alistdaily.com 3.10% 305.10x
prsa.org 7.48% 295.29x
Composition Percentage: The overlap percentage between the Marketing Professionals audience and the Web attribute.
Index: A comparison of the Marketing Professionals audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Marketing Professionals audience is Work Productivity.

Content Affinity Composition Index
Work Productivity 20.77% 75.91x
Retail Industry News 6.42% 65.99x
Cosmetics Business 3.65% 59.62x
Mobile Industry Information 7.88% 55.80x
Writing Resources 8.85% 39.80x
Human Resources & Employee Management 4.65% 39.30x
Meeting Planning & Hotels 2.88% 36.60x
Philanthropy - Nonprofits 3.27% 34.69x
Startup Investment 20.04% 33.76x
Local & Travel England - East Midlands 0.37% 31.33x
Composition Percentage: The overlap percentage between the Marketing Professionals audience and the Content Affinity attribute.
Index: A comparison of the Marketing Professionals audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Marketing Professionals audience resonates most for the following age and income brackets.
Age
18-24
Income
$75,000-$99,999