Dstillery Audiences

MARKETING PROFESSIONALS

Audience Size: 578.8 Thousand Devices

Explore the Marketing Professionals Audience

Below you'll find more information about the Marketing Professionals audience, broken down in different categories based on their digital and physical behaviors. These are 578.8 thousand unique devices whose actions qualify for the Marketing Professionals audience.

Dstillery Crafted Audiences

INTERESTS

The Marketing Professionals audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Marketing Professionals audience is Advertising Professionals.

Interest Composition Index
Advertising Professionals 58.10% 37.21x
Media Buying Professionals 61.76% 36.77x
Australia Trip Planners 54.93% 26.92x
TV Advertising Professionals 42.19% 26.84x
SEO Specialists 64.82% 26.78x
Business News Readers 46.05% 25.50x
Venture Capitalists 41.67% 22.92x
Entertainment Industry Decision Makers 31.40% 22.34x
Videographers 38.52% 20.98x
Business Decision Makers 40.89% 20.86x
Composition Percentage: The overlap percentage between the Marketing Professionals audience and the Interest attribute.
Index: A comparison of the Marketing Professionals audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Marketing Professionals audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Marketing Professionals audience is American Apparel.

Location Composition Index
American Apparel 0.15% 4.95x
Bonobos 0.11% 4.25x
LOFT 0.17% 3.31x
Armani 0.11% 3.25x
Lululemon 0.16% 3.10x
Gap 0.13% 2.97x
Urban Outfitters 0.11% 2.97x
Victoria's Secret 0.16% 2.96x
H&M 0.10% 2.04x
Johnston and Murphy 0.11% 1.86x
Composition Percentage: The overlap percentage between the Marketing Professionals audience and the Location attribute.
Index: A comparison of the Marketing Professionals audience to the internet population.
Dstillery Web Insights

WEBSITES

The Marketing Professionals audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Marketing Professionals audience is emarketer.com.

Website Composition Index
emarketer.com 4.65% 426.80x
prnewsonline.com 8.00% 354.33x
holmesreport.com 7.01% 352.53x
eventmarketer.com 4.58% 339.96x
aaaa.org 3.92% 339.62x
alistdaily.com 4.18% 318.43x
chiefmarketer.com 6.15% 310.06x
prsa.org 8.19% 300.60x
lbbonline.com 5.35% 296.96x
sponsorship.com 2.94% 293.01x
Composition Percentage: The overlap percentage between the Marketing Professionals audience and the Web attribute.
Index: A comparison of the Marketing Professionals audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Marketing Professionals audience is Work Productivity.

Content Affinity Composition Index
Work Productivity 18.91% 84.66x
Retail Industry News 6.80% 66.70x
Cosmetics Business 3.09% 66.63x
Mobile Industry Information 8.02% 58.96x
Human Resources & Employee Management 4.55% 47.03x
Writing Resources 8.18% 43.51x
Meeting Planning & Hotels 2.64% 41.81x
Philanthropy - Nonprofits 3.19% 38.39x
Startup Investment 22.14% 32.67x
Business News & Information Readers 23.35% 31.24x
Composition Percentage: The overlap percentage between the Marketing Professionals audience and the Content Affinity attribute.
Index: A comparison of the Marketing Professionals audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Marketing Professionals audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male