Explore the Math Reference Audience
Below you'll find more information about the Math Reference audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Math Reference audience.
INTERESTS
The Math Reference audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Math Reference audience is Civil Engineers.
| Interest | Composition | Index |
| Civil Engineers | 30.58% | 12.82x |
| College Aspirants | 29.87% | 12.45x |
| Conservative Think Tank Readers | 31.09% | 11.84x |
| Occupy Movement Supporters | 24.76% | 11.83x |
| Liberal Think Tank Readers | 26.21% | 11.45x |
| College Students | 26.76% | 10.88x |
| Harvard University Fans | 27.50% | 10.75x |
| Yale University Fans | 26.26% | 10.73x |
| Language Learners | 31.17% | 10.73x |
| Charitable Donors | 28.46% | 10.18x |
Composition Percentage:
The overlap percentage between the Math Reference audience and the Interest attribute.
Index: A comparison of the Math Reference audience to the internet population.
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APPAREL RETAILERS
The Math Reference audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Math Reference audience is American Apparel.
| Location | Composition | Index |
| American Apparel | 0.03% | 1.35x |
| Levi Strauss | 0.01% | 1.30x |
| Madewell | 0.01% | 1.16x |
| Old Navy | 0.06% | 1.16x |
| H&M | 0.03% | 1.15x |
| The North Face | 0.02% | 1.15x |
| Zara | 0.02% | 1.13x |
| Coach | 0.05% | 1.12x |
| Chicos | 0.04% | 1.12x |
| Kate Spade | 0.02% | 1.09x |
Composition Percentage:
The overlap percentage between the Math Reference audience and the Location attribute.
Index: A comparison of the Math Reference audience to the internet population.
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WEBSITES
The Math Reference audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Math Reference audience is talkstats.com.
| Website | Composition | Index |
| talkstats.com | 1.29% | 216.13x |
| mathcracker.com | 2.86% | 193.92x |
| solvemymath.com | 0.84% | 185.32x |
| stattrek.com | 6.19% | 175.98x |
| theanalysisfactor.com | 4.37% | 172.59x |
| themathpage.com | 5.71% | 171.02x |
| cut-the-knot.org | 1.91% | 164.96x |
| ncalculators.com | 0.96% | 161.15x |
| wolframalpha.com | 1.22% | 156.60x |
| numberempire.com | 1.77% | 151.93x |
Composition Percentage:
The overlap percentage between the Math Reference audience and the Web attribute.
Index: A comparison of the Math Reference audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Math Reference audience is Educational Publishing.
| Content Affinity | Composition | Index |
| Educational Publishing | 21.84% | 26.05x |
| Science Education & Resources | 18.65% | 20.60x |
| Science Education & Academia | 8.79% | 20.58x |
| Assorted Topics #11293 (Academic Press, World Facts, Nature Conservation, Liberalism) | 4.75% | 18.67x |
| Discount Books | 1.89% | 18.00x |
| International Development & Health | 2.68% | 17.15x |
| Social & Demographic Trends | 4.42% | 16.99x |
| Higher Education | 4.96% | 16.18x |
| University Press | 8.03% | 15.41x |
| MBA Education | 8.20% | 15.15x |
Composition Percentage:
The overlap percentage between the Math Reference audience and the Content Affinity attribute.
Index: A comparison of the Math Reference audience to the internet population.
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DEMOGRAPHICS
The Math Reference audience resonates most for the following age and income brackets.
Age
25-34
Income
$100,000-$149,999
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