Dstillery Audiences

MEDICAL DIAGNOSTICS

Audience Size: 221.9 Thousand Devices

Explore the Medical Diagnostics Audience

Below you'll find more information about the Medical Diagnostics audience, broken down in different categories based on their digital and physical behaviors. These are 221.9 thousand unique devices whose actions qualify for the Medical Diagnostics audience.

Dstillery Crafted Audiences

INTERESTS

The Medical Diagnostics audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Medical Diagnostics audience is Retired Health Insurance Researchers.

Interest Composition Index
Retired Health Insurance Researchers 61.34% 46.75x
Online Health Researchers 45.69% 44.75x
Generic Prescription Drug Shoppers 57.71% 44.49x
Heart Surgery Researchers 51.47% 42.72x
Retired Budget Healthcare Shoppers 59.75% 41.62x
Retired Assisted Living Shoppers 54.20% 40.65x
Medical Science Researchers 55.90% 40.60x
Pharmacy Shoppers 49.55% 38.90x
Professional Medical Journal Readers 50.91% 38.22x
Retirees 38.89% 37.26x
Composition Percentage: The overlap percentage between the Medical Diagnostics audience and the Interest attribute.
Index: A comparison of the Medical Diagnostics audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Medical Diagnostics audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Medical Diagnostics audience is Gap.

Location Composition Index
Gap 0.03% 4.65x
Buckle 0.03% 3.25x
Gymboree 0.02% 3.06x
Mens Wearhouse 0.02% 2.43x
Jos A. Bank Clothiers 0.01% 2.27x
Old Navy 0.03% 2.25x
Maurices 0.02% 1.64x
Hollister 0.01% 1.63x
Dressbarn 0.01% 1.54x
American Eagle Outfitters 0.01% 1.29x
Composition Percentage: The overlap percentage between the Medical Diagnostics audience and the Location attribute.
Index: A comparison of the Medical Diagnostics audience to the internet population.
Dstillery Web Insights

WEBSITES

The Medical Diagnostics audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Medical Diagnostics audience is wellness.com.

Website Composition Index
wellness.com 19.31% 410.96x
freseniuskidneycare.com 15.66% 180.18x
davita.com 3.25% 102.02x
elderlawanswers.com 2.51% 101.55x
labtestsonline.org 6.67% 89.01x
kidneyfund.org 2.37% 78.40x
ahajournals.org 2.00% 75.28x
aafp.org 7.23% 75.09x
mdanderson.org 2.50% 72.93x
threebestrated.com 2.12% 70.75x
Composition Percentage: The overlap percentage between the Medical Diagnostics audience and the Web attribute.
Index: A comparison of the Medical Diagnostics audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Medical Diagnostics audience is Disease Cluster.

Content Affinity Composition Index
Disease Cluster 1.53% 81.14x
Cardiac & Other Health Research 1.51% 79.08x
Diabetes Research 2.08% 78.63x
Pharmacy 5.22% 73.14x
Vitamin Shoppers 1.51% 66.20x
Pre-Built Home Researchers 1.07% 55.17x
Arthritis & Bones 1.80% 54.42x
Medical Supplies 1.21% 52.67x
Eye Health & Vision 0.85% 51.10x
Reproductive Health 0.55% 49.07x
Composition Percentage: The overlap percentage between the Medical Diagnostics audience and the Content Affinity attribute.
Index: A comparison of the Medical Diagnostics audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Medical Diagnostics audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female