Explore the Medical Diagnostics Audience
Below you'll find more information about the Medical Diagnostics audience, broken down in different categories based on their digital and physical behaviors. These are 221.9 thousand unique devices whose actions qualify for the Medical Diagnostics audience.
INTERESTS
The Medical Diagnostics audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Medical Diagnostics audience is Retired Health Insurance Researchers.
| Interest | Composition | Index |
| Retired Health Insurance Researchers | 61.34% | 46.75x |
| Online Health Researchers | 45.69% | 44.75x |
| Generic Prescription Drug Shoppers | 57.71% | 44.49x |
| Heart Surgery Researchers | 51.47% | 42.72x |
| Retired Budget Healthcare Shoppers | 59.75% | 41.62x |
| Retired Assisted Living Shoppers | 54.20% | 40.65x |
| Medical Science Researchers | 55.90% | 40.60x |
| Pharmacy Shoppers | 49.55% | 38.90x |
| Professional Medical Journal Readers | 50.91% | 38.22x |
| Retirees | 38.89% | 37.26x |
Composition Percentage:
The overlap percentage between the Medical Diagnostics audience and the Interest attribute.
Index: A comparison of the Medical Diagnostics audience to the internet population.
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APPAREL RETAILERS
The Medical Diagnostics audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Medical Diagnostics audience is Gap.
| Location | Composition | Index |
| Gap | 0.03% | 4.65x |
| Buckle | 0.03% | 3.25x |
| Gymboree | 0.02% | 3.06x |
| Mens Wearhouse | 0.02% | 2.43x |
| Jos A. Bank Clothiers | 0.01% | 2.27x |
| Old Navy | 0.03% | 2.25x |
| Maurices | 0.02% | 1.64x |
| Hollister | 0.01% | 1.63x |
| Dressbarn | 0.01% | 1.54x |
| American Eagle Outfitters | 0.01% | 1.29x |
Composition Percentage:
The overlap percentage between the Medical Diagnostics audience and the Location attribute.
Index: A comparison of the Medical Diagnostics audience to the internet population.
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WEBSITES
The Medical Diagnostics audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Medical Diagnostics audience is wellness.com.
| Website | Composition | Index |
| wellness.com | 19.31% | 410.96x |
| freseniuskidneycare.com | 15.66% | 180.18x |
| davita.com | 3.25% | 102.02x |
| elderlawanswers.com | 2.51% | 101.55x |
| labtestsonline.org | 6.67% | 89.01x |
| kidneyfund.org | 2.37% | 78.40x |
| ahajournals.org | 2.00% | 75.28x |
| aafp.org | 7.23% | 75.09x |
| mdanderson.org | 2.50% | 72.93x |
| threebestrated.com | 2.12% | 70.75x |
Composition Percentage:
The overlap percentage between the Medical Diagnostics audience and the Web attribute.
Index: A comparison of the Medical Diagnostics audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Medical Diagnostics audience is Disease Cluster.
| Content Affinity | Composition | Index |
| Disease Cluster | 1.53% | 81.14x |
| Cardiac & Other Health Research | 1.51% | 79.08x |
| Diabetes Research | 2.08% | 78.63x |
| Pharmacy | 5.22% | 73.14x |
| Vitamin Shoppers | 1.51% | 66.20x |
| Pre-Built Home Researchers | 1.07% | 55.17x |
| Arthritis & Bones | 1.80% | 54.42x |
| Medical Supplies | 1.21% | 52.67x |
| Eye Health & Vision | 0.85% | 51.10x |
| Reproductive Health | 0.55% | 49.07x |
Composition Percentage:
The overlap percentage between the Medical Diagnostics audience and the Content Affinity attribute.
Index: A comparison of the Medical Diagnostics audience to the internet population.
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DEMOGRAPHICS
The Medical Diagnostics audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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