Dstillery Audiences

MEDICAL SUPPLIES

Audience Size: 16.4 Thousand Devices

Explore the Medical Supplies Audience

Below you'll find more information about the Medical Supplies audience, broken down in different categories based on their digital and physical behaviors. These are 16.4 thousand unique devices whose actions qualify for the Medical Supplies audience.

Dstillery Crafted Audiences

INTERESTS

The Medical Supplies audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Medical Supplies audience is Generic Prescription Drug Shoppers.

Interest Composition Index
Generic Prescription Drug Shoppers 57.98% 26.68x
Retired Health Insurance Researchers 49.03% 24.19x
Home Medical Supplies Shoppers 68.09% 23.80x
Heart Surgery Researchers 45.14% 23.47x
Medical Science Researchers 43.58% 23.13x
Professional Medical Journal Readers 47.47% 22.61x
Retired Budget Healthcare Shoppers 49.81% 22.52x
Pharmacy Shoppers 44.75% 22.39x
Big Box Shoppers 49.03% 22.11x
Seasonal Allergy Sufferers 45.91% 22.11x
Composition Percentage: The overlap percentage between the Medical Supplies audience and the Interest attribute.
Index: A comparison of the Medical Supplies audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Medical Supplies audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Medical Supplies audience is American Eagle Outfitters.

Location Composition Index
American Eagle Outfitters 0.04% 3.12x
Lane Bryant 0.02% 2.25x
Zumiez 0.02% 1.99x
Maurices 0.02% 1.95x
Gymboree 0.01% 1.90x
Old Navy 0.03% 1.87x
Journeys 0.03% 1.79x
Victoria's Secret 0.02% 0.99x
Carhartt 0.04% 0.68x
Composition Percentage: The overlap percentage between the Medical Supplies audience and the Location attribute.
Index: A comparison of the Medical Supplies audience to the internet population.
Dstillery Web Insights

WEBSITES

The Medical Supplies audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Medical Supplies audience is officedepot.com.

Website Composition Index
officedepot.com 17.16% 46.12x
intelius.com 10.87% 35.17x
cvs.com 23.83% 33.75x
petmd.com 10.82% 33.59x
nerdwallet.com 11.43% 32.35x
manualslib.com 14.35% 30.57x
barnesandnoble.com 16.68% 29.96x
coolimba.com 15.11% 28.85x
ampproject.org 13.10% 28.52x
instructables.com 13.74% 27.86x
Composition Percentage: The overlap percentage between the Medical Supplies audience and the Web attribute.
Index: A comparison of the Medical Supplies audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Medical Supplies audience is Pharmacy.

Content Affinity Composition Index
Pharmacy 5.02% 57.85x
Nursing 2.99% 56.52x
Medical Journals 4.45% 51.53x
Medical Diagnostics 11.57% 49.18x
Medical & Pharmaceutical Scholarship 8.82% 46.78x
Party Suppliers 1.94% 45.75x
Healthcare - Doctors & Diagnosis 4.94% 43.98x
Back & Spine 6.72% 39.30x
Business News & Information Readers 2.18% 34.79x
Shoes & Accessories 1.78% 34.11x
Composition Percentage: The overlap percentage between the Medical Supplies audience and the Content Affinity attribute.
Index: A comparison of the Medical Supplies audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Medical Supplies audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female