Dstillery Audiences

MEDICAL SUPPLIES

Audience Size: 74.3 Thousand Devices

Explore the Medical Supplies Audience

Below you'll find more information about the Medical Supplies audience, broken down in different categories based on their digital and physical behaviors. These are 74.3 thousand unique devices whose actions qualify for the Medical Supplies audience.

Dstillery Crafted Audiences

INTERESTS

The Medical Supplies audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Medical Supplies audience is Generic Prescription Drug Shoppers.

Interest Composition Index
Generic Prescription Drug Shoppers 57.39% 26.93x
Home Medical Supplies Shoppers 65.76% 24.92x
Retired Health Insurance Researchers 46.55% 22.28x
Big Box Shoppers 49.26% 20.70x
First Aid Researchers 44.09% 20.51x
Retired Budget Healthcare Shoppers 46.06% 20.22x
Heart Surgery Researchers 40.15% 20.01x
Seasonal Allergy Sufferers 41.87% 19.83x
Retired Assisted Living Shoppers 41.38% 19.27x
Pharmacy Shoppers 39.66% 19.00x
Composition Percentage: The overlap percentage between the Medical Supplies audience and the Interest attribute.
Index: A comparison of the Medical Supplies audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Medical Supplies audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Medical Supplies audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.03% 4.92x
Mens Wearhouse 0.05% 3.89x
Lane Bryant 0.02% 2.25x
Maurices 0.03% 1.77x
Old Navy 0.02% 1.62x
Journeys 0.02% 1.58x
Chicos 0.01% 1.31x
Carhartt 0.10% 0.70x
Composition Percentage: The overlap percentage between the Medical Supplies audience and the Location attribute.
Index: A comparison of the Medical Supplies audience to the internet population.
Dstillery Web Insights

WEBSITES

The Medical Supplies audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Medical Supplies audience is ahajournals.org.

Website Composition Index
ahajournals.org 4.23% 48.93x
physio-pedia.com 4.56% 46.57x
crossroadshospice.com 3.71% 44.81x
haband.com 4.09% 44.30x
davita.com 4.35% 42.63x
riteaid.com 9.39% 42.28x
wellness.com 6.33% 41.96x
pipingrock.com 3.98% 41.04x
labtestsonline.org 10.25% 40.69x
aafp.org 13.30% 39.44x
Composition Percentage: The overlap percentage between the Medical Supplies audience and the Web attribute.
Index: A comparison of the Medical Supplies audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Medical Supplies audience is Vitamin Shoppers.

Content Affinity Composition Index
Vitamin Shoppers 5.26% 69.69x
Nursing 5.51% 44.86x
Cardiac & Other Health Research 2.98% 44.09x
Disease Cluster 3.03% 41.79x
Pharmacy 9.71% 40.91x
Diabetes Research 4.04% 40.73x
Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) 1.16% 39.49x
Arthritis & Bones 3.64% 34.54x
Medical Journals 4.80% 32.40x
Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) 2.78% 32.18x
Composition Percentage: The overlap percentage between the Medical Supplies audience and the Content Affinity attribute.
Index: A comparison of the Medical Supplies audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Medical Supplies audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female