Dstillery Audiences

MEDICAL SUPPLIES

Audience Size: 39.4 Thousand Devices

Explore the Medical Supplies Audience

Below you'll find more information about the Medical Supplies audience, broken down in different categories based on their digital and physical behaviors. These are 39.4 thousand unique devices whose actions qualify for the Medical Supplies audience.

Dstillery Crafted Audiences

INTERESTS

The Medical Supplies audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Medical Supplies audience is Generic Prescription Drug Shoppers.

Interest Composition Index
Generic Prescription Drug Shoppers 60.33% 22.16x
Home Medical Supplies Shoppers 72.03% 20.98x
Retired Health Insurance Researchers 52.61% 20.01x
Heart Surgery Researchers 44.89% 18.67x
Seasonal Allergy Sufferers 47.81% 18.51x
Retired Budget Healthcare Shoppers 51.98% 18.09x
Big Box Shoppers 49.69% 18.07x
First Aid Researchers 47.39% 18.04x
Pharmacy Shoppers 46.14% 17.89x
Oncologists 55.74% 17.84x
Composition Percentage: The overlap percentage between the Medical Supplies audience and the Interest attribute.
Index: A comparison of the Medical Supplies audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Medical Supplies audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Medical Supplies audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.04% 3.46x
American Eagle Outfitters 0.04% 3.12x
Maurices 0.04% 2.52x
Lane Bryant 0.02% 2.25x
Zumiez 0.02% 1.99x
Gymboree 0.01% 1.90x
Chicos 0.02% 1.84x
Aeropostale 0.02% 1.77x
Dressbarn 0.02% 1.75x
The Childrens Place 0.02% 1.47x
Composition Percentage: The overlap percentage between the Medical Supplies audience and the Location attribute.
Index: A comparison of the Medical Supplies audience to the internet population.
Dstillery Web Insights

WEBSITES

The Medical Supplies audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Medical Supplies audience is aafp.org.

Website Composition Index
aafp.org 9.74% 75.12x
walmart.com 10.79% 59.79x
cancer.org 8.44% 52.60x
steinmart.com 6.58% 48.93x
overstock.com 9.59% 47.38x
onlinelibrary.wiley.com 9.03% 47.20x
alberta.ca 6.33% 46.64x
arthritis.org 6.76% 45.59x
dollartree.com 11.39% 43.48x
geniuskitchen.com 11.41% 42.49x
Composition Percentage: The overlap percentage between the Medical Supplies audience and the Web attribute.
Index: A comparison of the Medical Supplies audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Medical Supplies audience is Cardiac & Other Health Research.

Content Affinity Composition Index
Cardiac & Other Health Research 2.68% 67.00x
Vitamin Shoppers 3.34% 65.99x
Disease Cluster 2.29% 51.38x
Pharmacy 7.96% 47.78x
Nursing 4.00% 47.49x
Diabetes Research 2.64% 44.56x
Amateur Radios 2.38% 44.20x
Medical Journals 4.88% 38.66x
Arthritis & Bones 2.55% 37.48x
Chef & Restaurant Resources 1.14% 37.30x
Composition Percentage: The overlap percentage between the Medical Supplies audience and the Content Affinity attribute.
Index: A comparison of the Medical Supplies audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Medical Supplies audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female