Dstillery Audiences

MEETING PLANNING & HOTELS

Audience Size: 115.3 Thousand Devices

Explore the Meeting Planning & Hotels Audience

Below you'll find more information about the Meeting Planning & Hotels audience, broken down in different categories based on their digital and physical behaviors. These are 115.3 thousand unique devices whose actions qualify for the Meeting Planning & Hotels audience.

Dstillery Crafted Audiences

INTERESTS

The Meeting Planning & Hotels audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Meeting Planning & Hotels audience is Business Travelers.

Interest Composition Index
Business Travelers 43.99% 21.02x
Certified Events Professionals 63.66% 19.88x
Australia Trip Planners 43.84% 19.58x
Commercial Healthcare Hospitality & Retail Designers 55.99% 19.55x
Commercial Architects and Designers 45.57% 18.99x
Travel Reward Points Enthusiasts 36.85% 18.06x
Business Communication Product Researchers 47.67% 17.64x
Executive Travelers 0.59% 17.48x
Media Buying Professionals 33.46% 17.46x
Luxury Travel Researchers 30.92% 17.43x
Composition Percentage: The overlap percentage between the Meeting Planning & Hotels audience and the Interest attribute.
Index: A comparison of the Meeting Planning & Hotels audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Meeting Planning & Hotels audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Meeting Planning & Hotels audience is Zara.

Location Composition Index
Zara 0.12% 5.04x
Hugo Boss 0.08% 3.45x
Patagonia 0.05% 3.43x
Armani 0.07% 3.03x
Kate Spade 0.04% 2.84x
Express 0.07% 2.72x
Madewell 0.04% 2.65x
Brooks Brothers 0.08% 2.57x
Lululemon 0.13% 2.54x
H&M 0.09% 2.42x
Composition Percentage: The overlap percentage between the Meeting Planning & Hotels audience and the Location attribute.
Index: A comparison of the Meeting Planning & Hotels audience to the internet population.
Dstillery Web Insights

WEBSITES

The Meeting Planning & Hotels audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Meeting Planning & Hotels audience is marriott.com.

Website Composition Index
marriott.com 38.69% 210.42x
bizbash.com 10.20% 199.88x
travelmarketreport.com 7.72% 106.72x
starwoodhotels.com 4.62% 99.53x
contentmarketinginstitute.com 3.86% 84.03x
nreionline.com 4.22% 77.71x
smartbrief.com 5.90% 75.94x
hyatt.com 19.68% 72.10x
commercialobserver.com 5.71% 71.17x
langhamhotels.com 3.27% 69.68x
Composition Percentage: The overlap percentage between the Meeting Planning & Hotels audience and the Web attribute.
Index: A comparison of the Meeting Planning & Hotels audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Meeting Planning & Hotels audience is Franchising.

Content Affinity Composition Index
Franchising 1.88% 72.70x
Real Estate Cluster 7.76% 62.49x
Human Resources & Employee Management 6.14% 61.50x
Retail Industry News 4.85% 52.79x
Cosmetics Business 2.32% 46.08x
Work Productivity 10.25% 43.91x
Marketing Professionals 15.29% 43.81x
South Carolina Travel 0.97% 37.91x
Philanthropy - Nonprofits 2.66% 33.38x
Institutional Investing 4.45% 33.37x
Composition Percentage: The overlap percentage between the Meeting Planning & Hotels audience and the Content Affinity attribute.
Index: A comparison of the Meeting Planning & Hotels audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Meeting Planning & Hotels audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male