Explore the Memphis News Audience
Below you'll find more information about the Memphis News audience, broken down in different categories based on their digital and physical behaviors. These are 150.6 thousand unique devices whose actions qualify for the Memphis News audience.
INTERESTS
The Memphis News audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Memphis News audience is Memphis Grizzlies Fans.
| Interest | Composition | Index |
| Memphis Grizzlies Fans | 69.04% | 25.08x |
| Nashville Trip Planners | 46.96% | 17.89x |
| Nashville Activity Researchers | 23.05% | 15.67x |
| SEC Fans | 36.19% | 15.34x |
| Atlanta United Fans | 30.60% | 14.03x |
| Southeastern Voters | 47.63% | 13.96x |
| Smoky Mountains Trip Planners | 32.12% | 13.43x |
| Country Music Fans | 23.91% | 12.55x |
| Louisiana Activities Researchers | 21.35% | 12.39x |
| South Carolina Gamecocks Fans | 23.78% | 12.23x |
Composition Percentage:
The overlap percentage between the Memphis News audience and the Interest attribute.
Index: A comparison of the Memphis News audience to the internet population.
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APPAREL RETAILERS
The Memphis News audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Memphis News audience is REI.
| Location | Composition | Index |
| REI | 0.01% | 3.99x |
| Lane Bryant | 0.02% | 2.07x |
| Michael Kors | 0.01% | 2.02x |
| Express | 0.03% | 1.99x |
| H&M | 0.01% | 1.92x |
| LOFT | 0.01% | 1.38x |
| Banana Republic | 0.01% | 1.33x |
| Chicos | 0.01% | 1.32x |
| Zumiez | 0.01% | 1.28x |
| The Childrens Place | 0.02% | 1.21x |
Composition Percentage:
The overlap percentage between the Memphis News audience and the Location attribute.
Index: A comparison of the Memphis News audience to the internet population.
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WEBSITES
The Memphis News audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Memphis News audience is localmemphis.com.
| Website | Composition | Index |
| localmemphis.com | 84.06% | 481.08x |
| memphistravel.com | 15.72% | 332.61x |
| dailymemphian.com | 37.51% | 281.62x |
| wmcactionnews5.com | 69.14% | 142.76x |
| fox13memphis.com | 61.54% | 142.34x |
| wreg.com | 95.92% | 136.58x |
| jacksonsun.com | 8.37% | 132.22x |
| tn.gov | 6.74% | 117.79x |
| wbbjtv.com | 13.18% | 99.60x |
| wtva.com | 7.91% | 90.15x |
Composition Percentage:
The overlap percentage between the Memphis News audience and the Web attribute.
Index: A comparison of the Memphis News audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Memphis News audience is Custom T-Shirts.
| Content Affinity | Composition | Index |
| Custom T-Shirts | 0.43% | 51.22x |
| Mississippi News | 39.17% | 47.26x |
| Tennessee News | 45.96% | 26.40x |
| Assorted Topics (Comics, Architecture, Fine Spirits, Sports) | 0.16% | 25.48x |
| Tennessee Cluster | 31.43% | 23.18x |
| Arkansas News | 16.74% | 20.99x |
| Beach Vacations | 0.68% | 17.64x |
| Natural & Healthy Living Researchers | 0.37% | 16.72x |
| Virginia Athletics | 0.15% | 15.69x |
| Women Shoppers | 2.20% | 14.56x |
Composition Percentage:
The overlap percentage between the Memphis News audience and the Content Affinity attribute.
Index: A comparison of the Memphis News audience to the internet population.
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DEMOGRAPHICS
The Memphis News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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