Dstillery Audiences

MEMPHIS NEWS

Audience Size: 204.9 Thousand Devices

Explore the Memphis News Audience

Below you'll find more information about the Memphis News audience, broken down in different categories based on their digital and physical behaviors. These are 204.9 thousand unique devices whose actions qualify for the Memphis News audience.

Dstillery Crafted Audiences

INTERESTS

The Memphis News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Memphis News audience is Memphis Grizzlies Fans.

Interest Composition Index
Memphis Grizzlies Fans 59.56% 21.24x
Nashville Trip Planners 42.50% 14.44x
Southeastern Voters 45.32% 14.26x
SEC Fans 30.51% 11.13x
Atlanta United Fans 27.25% 10.07x
Arkansas Razorbacks Fans 28.08% 9.96x
Tennessee Volunteers Fans 27.91% 9.93x
Family Values Advocates 29.10% 9.77x
Nashville Activity Researchers 24.20% 9.75x
Smoky Mountains Trip Planners 26.49% 9.54x
Composition Percentage: The overlap percentage between the Memphis News audience and the Interest attribute.
Index: A comparison of the Memphis News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Memphis News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Memphis News audience is Talbots.

Location Composition Index
Talbots 0.04% 1.44x
Abercrombie & Fitch 0.02% 1.38x
Michael Kors 0.05% 1.23x
REI 0.01% 1.18x
Aeropostale 0.06% 1.18x
Jos A. Bank Clothiers 0.04% 1.12x
Gymboree 0.05% 1.11x
The Childrens Place 0.08% 1.03x
Mens Wearhouse 0.06% 1.03x
Urban Outfitters 0.03% 0.97x
Composition Percentage: The overlap percentage between the Memphis News audience and the Location attribute.
Index: A comparison of the Memphis News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Memphis News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Memphis News audience is localmemphis.com.

Website Composition Index
localmemphis.com 65.20% 499.10x
memphistravel.com 15.68% 375.48x
dailymemphian.com 19.52% 299.86x
wmcactionnews5.com 60.81% 149.16x
fox13memphis.com 61.49% 132.40x
wreg.com 92.31% 124.50x
oxfordeagle.com 4.86% 122.69x
jacksonsun.com 9.85% 109.07x
hottytoddy.com 3.92% 107.92x
wtva.com 9.43% 99.98x
Composition Percentage: The overlap percentage between the Memphis News audience and the Web attribute.
Index: A comparison of the Memphis News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Memphis News audience is Custom T-Shirts.

Content Affinity Composition Index
Custom T-Shirts 0.43% 51.22x
Mississippi News 34.78% 44.16x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.15% 23.46x
Tennessee News 39.05% 22.54x
Arkansas News 16.27% 19.00x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.87% 18.70x
Local & Travel England - North Midlands 0.08% 16.72x
Tennessee Cluster 23.86% 15.30x
Assorted Topics (Viral Media, Paid Traffic) 0.07% 14.66x
Southeast College Athletics 1.47% 13.96x
Composition Percentage: The overlap percentage between the Memphis News audience and the Content Affinity attribute.
Index: A comparison of the Memphis News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Memphis News audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female