Dstillery Audiences

MEMPHIS NEWS

Audience Size: 155.8 Thousand Devices

Explore the Memphis News Audience

Below you'll find more information about the Memphis News audience, broken down in different categories based on their digital and physical behaviors. These are 155.8 thousand unique devices whose actions qualify for the Memphis News audience.

Dstillery Crafted Audiences

INTERESTS

The Memphis News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Memphis News audience is Memphis Grizzlies Fans.

Interest Composition Index
Memphis Grizzlies Fans 64.36% 22.99x
Nashville Activity Researchers 26.44% 16.17x
Nashville Trip Planners 41.35% 14.29x
SEC Fans 35.46% 13.73x
Atlanta United Fans 32.09% 13.36x
Southeastern Voters 43.50% 12.77x
Louisiana Activities Researchers 22.45% 11.62x
Country Music Fans 25.28% 11.23x
South Carolina Gamecocks Fans 25.71% 11.21x
Law Enforcement Officers 26.07% 11.13x
Composition Percentage: The overlap percentage between the Memphis News audience and the Interest attribute.
Index: A comparison of the Memphis News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Memphis News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Memphis News audience is Michael Kors.

Location Composition Index
Michael Kors 0.04% 3.41x
Free People 0.01% 2.68x
Belk 0.02% 2.57x
Jos A. Bank Clothiers 0.04% 2.22x
J. Crew 0.03% 2.10x
Talbots 0.03% 2.09x
Dressbarn 0.04% 2.06x
Urban Outfitters 0.01% 1.78x
Victoria's Secret 0.06% 1.78x
Lululemon 0.01% 1.32x
Composition Percentage: The overlap percentage between the Memphis News audience and the Location attribute.
Index: A comparison of the Memphis News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Memphis News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Memphis News audience is localmemphis.com.

Website Composition Index
localmemphis.com 90.45% 442.95x
actionnews5.com 14.94% 304.44x
dailymemphian.com 37.98% 267.16x
wmcactionnews5.com 56.95% 173.24x
wreg.com 97.45% 138.33x
fox13memphis.com 63.90% 123.98x
wbbjtv.com 14.39% 116.16x
grizzlybearblues.com 3.57% 104.13x
tn.gov 3.88% 100.06x
wtva.com 8.03% 80.69x
Composition Percentage: The overlap percentage between the Memphis News audience and the Web attribute.
Index: A comparison of the Memphis News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Memphis News audience is Custom T-Shirts.

Content Affinity Composition Index
Custom T-Shirts 0.43% 51.22x
Mississippi News 35.81% 40.19x
Beach Vacations 0.34% 23.99x
Tennessee News 43.52% 22.56x
Tennessee Cluster 28.89% 20.68x
Arkansas News 18.83% 20.22x
Women Shoppers 0.53% 16.05x
African-American Hair 0.34% 11.50x
Fashion & Retail 0.15% 11.06x
Florida College Athletics 0.63% 10.89x
Composition Percentage: The overlap percentage between the Memphis News audience and the Content Affinity attribute.
Index: A comparison of the Memphis News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Memphis News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male