Dstillery Audiences

MEMPHIS NEWS

Audience Size: 154.8 Thousand Devices

Explore the Memphis News Audience

Below you'll find more information about the Memphis News audience, broken down in different categories based on their digital and physical behaviors. These are 154.8 thousand unique devices whose actions qualify for the Memphis News audience.

Dstillery Crafted Audiences

INTERESTS

The Memphis News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Memphis News audience is Nashville Trip Planners.

Interest Composition Index
Nashville Trip Planners 38.31% 22.85x
Little Rock Trip Planners 26.06% 16.28x
Memphis Grizzlies Fans 55.93% 15.32x
Small Business Opportunity Researchers 7.33% 13.87x
New Orleans Pelicans Fans 19.25% 12.20x
New Orleans Saints Fans 21.55% 11.51x
Unemployment Benefit Researchers 8.12% 11.46x
New Orleans Activities Researchers 18.53% 11.31x
New Orleans Trip Planners 17.88% 10.95x
Men's Shoe Shoppers 12.11% 10.74x
Composition Percentage: The overlap percentage between the Memphis News audience and the Interest attribute.
Index: A comparison of the Memphis News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Memphis News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Memphis News audience is The Childrens Place.

Location Composition Index
The Childrens Place 0.02% 2.55x
Lane Bryant 0.02% 2.32x
American Eagle Outfitters 0.01% 1.74x
Buckle 0.02% 1.53x
Old Navy 0.01% 1.00x
Composition Percentage: The overlap percentage between the Memphis News audience and the Location attribute.
Index: A comparison of the Memphis News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Memphis News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Memphis News audience is localmemphis.com.

Website Composition Index
localmemphis.com 96.44% 453.16x
dailymemphian.com 23.28% 368.26x
actionnews5.com 30.29% 142.69x
wbbjtv.com 21.62% 123.34x
wreg.com 98.76% 116.73x
tn.gov 5.20% 99.35x
fox13memphis.com 53.43% 97.67x
kait8.com 3.62% 79.80x
natchezdemocrat.com 3.36% 76.34x
wjtv.com 9.51% 68.89x
Composition Percentage: The overlap percentage between the Memphis News audience and the Web attribute.
Index: A comparison of the Memphis News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Memphis News audience is Custom T-Shirts.

Content Affinity Composition Index
Custom T-Shirts 0.43% 51.22x
Mississippi News 18.19% 32.01x
Tennessee News 27.42% 29.02x
Tennessee Cluster 19.60% 20.48x
Arkansas News 10.94% 15.56x
Alabama News 23.01% 9.16x
Florida College Athletics 0.35% 8.82x
Disease Cluster 0.10% 8.68x
New Orleans Cluster 12.19% 8.49x
Savannah Georgia News 4.05% 8.41x
Composition Percentage: The overlap percentage between the Memphis News audience and the Content Affinity attribute.
Index: A comparison of the Memphis News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Memphis News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male