MEMPHIS NEWS

Audience Size: 227.5 Thousand Devices

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Explore the Memphis News Audience

Below you'll find more information about the Memphis News audience, broken down in different categories based on their digital and physical behaviors. These are 227.5 thousand unique devices whose actions qualify for the Memphis News audience.

INTERESTS

The Memphis News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Memphis News audience is Memphis Grizzlies Fans.

Interest	Composition	Index
Memphis Grizzlies Fans	45.19%	25.28x
Nashville Trip Planners	42.27%	16.85x
Southeastern Voters	39.01%	16.18x
Little Rock Trip Planners	36.42%	14.02x
Family Values Advocates	17.83%	8.43x
Florida Gulf Coast Travel Researchers	20.61%	8.37x
Readers of African American Content	16.39%	8.31x
Louisiana Trip Planners	18.33%	8.14x
Country Music Fans	13.23%	8.11x
Tennessee Titans Fans	13.37%	8.03x

Composition Percentage: The overlap percentage between the Memphis News audience and the Interest attribute.

Index: A comparison of the Memphis News audience to the internet population.

APPAREL RETAILERS

The Memphis News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Memphis News audience is Lane Bryant.

Location	Composition	Index
Lane Bryant	0.08%	2.75x
Old Navy	0.10%	2.03x
The Childrens Place	0.08%	1.98x
Urban Outfitters	0.05%	1.38x
Carhartt	0.22%	1.27x
Coach	0.05%	1.25x
Lululemon	0.04%	1.18x
American Eagle Outfitters	0.03%	0.81x
American Apparel	0.02%	0.77x
Dressbarn	0.02%	0.67x

Composition Percentage: The overlap percentage between the Memphis News audience and the Location attribute.

Index: A comparison of the Memphis News audience to the internet population.

WEBSITES

The Memphis News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Memphis News audience is scsk12.org.

Website	Composition	Index
scsk12.org	20.95%	877.71x
localmemphis.com	50.08%	749.49x
memphistravel.com	26.95%	506.43x
fox13memphis.com	46.48%	251.81x
wmcactionnews5.com	38.92%	233.56x
firsttennessee.com	5.16%	188.65x
jacksonsun.com	6.87%	156.58x
djournal.com	2.93%	132.94x
hottytoddy.com	4.20%	121.68x
kait8.com	5.12%	93.57x

Composition Percentage: The overlap percentage between the Memphis News audience and the Web attribute.

Index: A comparison of the Memphis News audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Memphis News audience is Mississippi News.

Content Affinity	Composition	Index
Mississippi News	24.29%	52.25x
Tennessee News	35.56%	29.20x
Arkansas News	12.50%	23.01x
Assorted Topics #11418 (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania)	0.45%	16.45x
Tennessee Cluster	15.63%	15.32x
Assorted Topics #11662 (Viral Media, Paid Traffic)	3.16%	12.05x
Assorted Topics #11131 (Comics, Architecture, Fine Spirits, Sports)	0.40%	11.61x
Southeast College Athletics	1.43%	9.63x
Alabama News	16.78%	9.59x
New Orleans Cluster	13.80%	8.81x

Composition Percentage: The overlap percentage between the Memphis News audience and the Content Affinity attribute.

Index: A comparison of the Memphis News audience to the internet population.

DEMOGRAPHICS

The Memphis News audience resonates most for the following age and income brackets.

Age

55-64

Income

$25,000-$49,999