Dstillery Audiences

MEMPHIS NEWS

Audience Size: 222.3 Thousand Devices

Explore the Memphis News Audience

Below you'll find more information about the Memphis News audience, broken down in different categories based on their digital and physical behaviors. These are 222.3 thousand unique devices whose actions qualify for the Memphis News audience.

Dstillery Crafted Audiences

INTERESTS

The Memphis News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Memphis News audience is Memphis Grizzlies Fans.

Interest Composition Index
Memphis Grizzlies Fans 59.78% 22.65x
Nashville Trip Planners 39.71% 15.88x
Southeastern Voters 42.96% 14.69x
SEC Fans 29.19% 11.74x
Atlanta United Fans 27.71% 11.71x
Family Values Advocates 28.17% 11.36x
South Carolina Gamecocks Fans 22.89% 10.72x
Nashville Activity Researchers 22.57% 10.69x
Smoky Mountains Trip Planners 26.74% 10.45x
Arkansas Razorbacks Fans 26.32% 9.96x
Composition Percentage: The overlap percentage between the Memphis News audience and the Interest attribute.
Index: A comparison of the Memphis News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Memphis News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Memphis News audience is Belk.

Location Composition Index
Belk 0.02% 2.88x
Michael Kors 0.04% 1.82x
J. Crew 0.04% 1.75x
Coach 0.03% 1.68x
Kate Spade 0.02% 1.52x
Ann Taylor 0.01% 1.50x
Free People 0.02% 1.50x
Urban Outfitters 0.03% 1.39x
Abercrombie & Fitch 0.02% 1.38x
Lululemon 0.03% 1.35x
Composition Percentage: The overlap percentage between the Memphis News audience and the Location attribute.
Index: A comparison of the Memphis News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Memphis News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Memphis News audience is localmemphis.com.

Website Composition Index
localmemphis.com 70.47% 383.07x
memphistravel.com 16.32% 294.26x
dailymemphian.com 21.88% 217.81x
wmcactionnews5.com 62.50% 124.14x
oxfordeagle.com 5.03% 109.89x
fox13memphis.com 61.98% 108.75x
wreg.com 93.91% 106.63x
hottytoddy.com 3.20% 100.87x
jacksonsun.com 10.35% 95.40x
wtva.com 9.52% 89.90x
Composition Percentage: The overlap percentage between the Memphis News audience and the Web attribute.
Index: A comparison of the Memphis News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Memphis News audience is Custom T-Shirts.

Content Affinity Composition Index
Custom T-Shirts 0.43% 51.22x
Mississippi News 37.12% 41.88x
Tennessee News 39.54% 21.91x
Local & Travel England - North Midlands 0.10% 20.67x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.66% 19.81x
Arkansas News 16.52% 18.27x
Tennessee Cluster 24.62% 14.86x
Southeast College Athletics 1.28% 14.26x
Illinois College Sports 0.26% 12.44x
Right Wing Blogs - Political Activism 0.35% 11.07x
Composition Percentage: The overlap percentage between the Memphis News audience and the Content Affinity attribute.
Index: A comparison of the Memphis News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Memphis News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female