Dstillery Audiences

MEMPHIS NEWS

Audience Size: 243.9 Thousand Devices

Explore the Memphis News Audience

Below you'll find more information about the Memphis News audience, broken down in different categories based on their digital and physical behaviors. These are 243.9 thousand unique devices whose actions qualify for the Memphis News audience.

Dstillery Crafted Audiences

INTERESTS

The Memphis News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Memphis News audience is Memphis Grizzlies Fans.

Interest Composition Index
Memphis Grizzlies Fans 64.11% 25.23x
Nashville Trip Planners 42.12% 16.16x
Southeastern Voters 46.06% 14.56x
SEC Fans 33.36% 13.41x
Tennessee Volunteers Fans 30.58% 11.40x
Atlanta United Fans 27.01% 11.24x
Nashville Activity Researchers 21.91% 11.11x
Smoky Mountains Trip Planners 27.22% 10.86x
Country Music Fans 22.24% 10.51x
Arkansas Razorbacks Fans 27.47% 9.93x
Composition Percentage: The overlap percentage between the Memphis News audience and the Interest attribute.
Index: A comparison of the Memphis News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Memphis News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Memphis News audience is Victoria's Secret.

Location Composition Index
Victoria's Secret 0.02% 3.54x
Banana Republic 0.02% 2.19x
Old Navy 0.02% 1.75x
Abercrombie & Fitch 0.02% 1.38x
Journeys 0.01% 1.10x
Mens Wearhouse 0.01% 1.10x
Maurices 0.01% 1.01x
Carhartt 0.12% 0.69x
Composition Percentage: The overlap percentage between the Memphis News audience and the Location attribute.
Index: A comparison of the Memphis News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Memphis News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Memphis News audience is localmemphis.com.

Website Composition Index
localmemphis.com 80.47% 400.75x
memphistravel.com 14.16% 312.32x
dailymemphian.com 32.12% 219.64x
wmcactionnews5.com 69.22% 101.17x
wreg.com 96.72% 100.78x
oxfordeagle.com 4.49% 98.13x
jacksonsun.com 10.96% 96.67x
fox13memphis.com 67.52% 89.28x
tn.gov 13.31% 85.63x
grizzlybearblues.com 2.50% 85.06x
Composition Percentage: The overlap percentage between the Memphis News audience and the Web attribute.
Index: A comparison of the Memphis News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Memphis News audience is Custom T-Shirts.

Content Affinity Composition Index
Custom T-Shirts 0.43% 51.22x
Mississippi News 41.50% 38.16x
Tennessee News 47.75% 20.34x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.43% 20.20x
Arkansas News 18.98% 17.49x
Tennessee Cluster 33.28% 15.99x
Local & Travel England - North Midlands 0.07% 14.77x
Southeast College Athletics 0.96% 14.33x
Illinois College Sports 0.19% 11.85x
Environmental Conservation 0.05% 10.16x
Composition Percentage: The overlap percentage between the Memphis News audience and the Content Affinity attribute.
Index: A comparison of the Memphis News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Memphis News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female