Dstillery Audiences

MEMPHIS NEWS

Audience Size: 227.5 Thousand Devices

Explore the Memphis News Audience

Below you'll find more information about the Memphis News audience, broken down in different categories based on their digital and physical behaviors. These are 227.5 thousand unique devices whose actions qualify for the Memphis News audience.

Dstillery Crafted Audiences

INTERESTS

The Memphis News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Memphis News audience is Memphis Grizzlies Fans.

Interest Composition Index
Memphis Grizzlies Fans 45.19% 25.28x
Nashville Trip Planners 42.27% 16.85x
Southeastern Voters 39.01% 16.18x
Little Rock Trip Planners 36.42% 14.02x
Family Values Advocates 17.83% 8.43x
Florida Gulf Coast Travel Researchers 20.61% 8.37x
Readers of African American Content 16.39% 8.31x
Louisiana Trip Planners 18.33% 8.14x
Country Music Fans 13.23% 8.11x
Tennessee Titans Fans 13.37% 8.03x
Composition Percentage: The overlap percentage between the Memphis News audience and the Interest attribute.
Index: A comparison of the Memphis News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Memphis News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Memphis News audience is Lane Bryant.

Location Composition Index
Lane Bryant 0.08% 2.75x
Old Navy 0.10% 2.03x
The Childrens Place 0.08% 1.98x
Urban Outfitters 0.05% 1.38x
Carhartt 0.22% 1.27x
Coach 0.05% 1.25x
Lululemon 0.04% 1.18x
American Eagle Outfitters 0.03% 0.81x
American Apparel 0.02% 0.77x
Dressbarn 0.02% 0.67x
Composition Percentage: The overlap percentage between the Memphis News audience and the Location attribute.
Index: A comparison of the Memphis News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Memphis News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Memphis News audience is scsk12.org.

Website Composition Index
scsk12.org 20.95% 877.71x
localmemphis.com 50.08% 749.49x
memphistravel.com 26.95% 506.43x
fox13memphis.com 46.48% 251.81x
wmcactionnews5.com 38.92% 233.56x
firsttennessee.com 5.16% 188.65x
jacksonsun.com 6.87% 156.58x
djournal.com 2.93% 132.94x
hottytoddy.com 4.20% 121.68x
kait8.com 5.12% 93.57x
Composition Percentage: The overlap percentage between the Memphis News audience and the Web attribute.
Index: A comparison of the Memphis News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Memphis News audience is Mississippi News.

Content Affinity Composition Index
Mississippi News 24.29% 52.25x
Tennessee News 35.56% 29.20x
Arkansas News 12.50% 23.01x
Assorted Topics #11418 (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.45% 16.45x
Tennessee Cluster 15.63% 15.32x
Assorted Topics #11662 (Viral Media, Paid Traffic) 3.16% 12.05x
Assorted Topics #11131 (Comics, Architecture, Fine Spirits, Sports) 0.40% 11.61x
Southeast College Athletics 1.43% 9.63x
Alabama News 16.78% 9.59x
New Orleans Cluster 13.80% 8.81x
Composition Percentage: The overlap percentage between the Memphis News audience and the Content Affinity attribute.
Index: A comparison of the Memphis News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Memphis News audience resonates most for the following age and income brackets.
Age
55-64
Income
$25,000-$49,999