Dstillery Audiences

MEMPHIS NEWS

Audience Size: 160.4 Thousand Devices

Explore the Memphis News Audience

Below you'll find more information about the Memphis News audience, broken down in different categories based on their digital and physical behaviors. These are 160.4 thousand unique devices whose actions qualify for the Memphis News audience.

Dstillery Crafted Audiences

INTERESTS

The Memphis News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Memphis News audience is Memphis Grizzlies Fans.

Interest Composition Index
Memphis Grizzlies Fans 67.55% 22.13x
SEC Fans 34.41% 13.07x
Southeastern Voters 43.88% 12.92x
Nashville Trip Planners 47.98% 12.81x
Atlanta United Fans 26.50% 11.25x
Smoky Mountains Trip Planners 27.02% 10.73x
Tennessee Volunteers Fans 31.47% 10.07x
Nashville Activity Researchers 25.87% 9.86x
Arkansas Razorbacks Fans 29.16% 9.44x
South Carolina Gamecocks Fans 20.27% 9.11x
Composition Percentage: The overlap percentage between the Memphis News audience and the Interest attribute.
Index: A comparison of the Memphis News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Memphis News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Memphis News audience is REI.

Location Composition Index
REI 0.01% 3.99x
The Childrens Place 0.04% 3.08x
American Eagle Outfitters 0.02% 2.21x
White House Black Market 0.02% 2.08x
Chicos 0.02% 2.03x
LOFT 0.02% 1.71x
Victoria's Secret 0.02% 1.47x
Jos A. Bank Clothiers 0.01% 1.43x
Carhartt 0.18% 1.10x
Buckle 0.01% 1.08x
Composition Percentage: The overlap percentage between the Memphis News audience and the Location attribute.
Index: A comparison of the Memphis News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Memphis News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Memphis News audience is localmemphis.com.

Website Composition Index
localmemphis.com 84.16% 377.87x
memphistravel.com 16.70% 320.67x
dailymemphian.com 35.76% 236.99x
wmcactionnews5.com 69.56% 126.78x
jacksonsun.com 9.83% 115.25x
fox13memphis.com 63.98% 113.96x
wreg.com 96.32% 105.99x
tn.gov 9.60% 104.89x
wbbjtv.com 13.83% 101.75x
oxfordeagle.com 4.00% 99.81x
Composition Percentage: The overlap percentage between the Memphis News audience and the Web attribute.
Index: A comparison of the Memphis News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Memphis News audience is Custom T-Shirts.

Content Affinity Composition Index
Custom T-Shirts 0.43% 51.22x
Mississippi News 42.91% 35.80x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.29% 22.87x
Tennessee News 49.48% 20.99x
Tennessee Cluster 34.53% 17.76x
Arkansas News 19.39% 17.27x
Southeast College Athletics 0.74% 13.32x
Natural & Healthy Living Researchers 0.44% 11.55x
Virginia Athletics 0.19% 11.51x
Illinois College Sports 0.14% 10.85x
Composition Percentage: The overlap percentage between the Memphis News audience and the Content Affinity attribute.
Index: A comparison of the Memphis News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Memphis News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female