Dstillery Audiences

MEMPHIS NEWS

Audience Size: 222.8 Thousand Devices

Explore the Memphis News Audience

Below you'll find more information about the Memphis News audience, broken down in different categories based on their digital and physical behaviors. These are 222.8 thousand unique devices whose actions qualify for the Memphis News audience.

Dstillery Crafted Audiences

INTERESTS

The Memphis News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Memphis News audience is Disability Insurance Researchers.

Interest Composition Index
Disability Insurance Researchers 28.57% 9.82x
Auto Body Shoppers 23.81% 8.09x
Federal Government Discount Researchers 19.05% 7.67x
Cabin Rental Researchers 19.05% 7.04x
Alabama Trip Planners 28.57% 6.90x
Medicare Price Shoppers 19.05% 6.19x
South State Fair Visitors 19.05% 5.87x
NBA Fans 15.35% 5.76x
Readers of Jamaican Content 13.70% 5.74x
Patio Furniture Shoppers 14.29% 5.66x
Composition Percentage: The overlap percentage between the Memphis News audience and the Interest attribute.
Index: A comparison of the Memphis News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Memphis News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Memphis News audience is Victoria's Secret.

Location Composition Index
Victoria's Secret 0.04% 3.61x
White House Black Market 0.02% 3.24x
Jos A. Bank Clothiers 0.02% 3.15x
Chicos 0.02% 2.19x
Express 0.02% 2.17x
Talbots 0.01% 1.89x
LOFT 0.01% 1.70x
Maurices 0.02% 1.69x
American Eagle Outfitters 0.01% 1.55x
Buckle 0.01% 1.53x
Composition Percentage: The overlap percentage between the Memphis News audience and the Location attribute.
Index: A comparison of the Memphis News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Memphis News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Memphis News audience is localmemphis.com.

Website Composition Index
localmemphis.com 82.90% 362.70x
memphistravel.com 16.51% 266.24x
dailymemphian.com 35.20% 187.76x
wmcactionnews5.com 71.82% 94.37x
fox13memphis.com 66.20% 86.36x
jacksonsun.com 10.23% 83.42x
tn.gov 11.52% 79.29x
oxfordeagle.com 4.30% 77.77x
grizzlybearblues.com 2.64% 74.96x
wreg.com 96.76% 73.62x
Composition Percentage: The overlap percentage between the Memphis News audience and the Web attribute.
Index: A comparison of the Memphis News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Memphis News audience is Custom T-Shirts.

Content Affinity Composition Index
Custom T-Shirts 0.43% 51.22x
Mississippi News 38.46% 50.06x
Tennessee News 39.42% 26.71x
Tennessee Cluster 22.12% 17.31x
Arkansas News 13.46% 17.24x
Southeast College Athletics 0.77% 12.67x
Missouri Travel & Outdoors Cluster 8.65% 12.25x
Assorted Topics (Viral Media, Paid Traffic) 8.65% 11.48x
Illinois College Sports 0.17% 11.47x
Georgia Cluster 35.58% 11.40x
Composition Percentage: The overlap percentage between the Memphis News audience and the Content Affinity attribute.
Index: A comparison of the Memphis News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Memphis News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female