Dstillery Audiences

MEMPHIS NEWS

Audience Size: 230.4 Thousand Devices

Explore the Memphis News Audience

Below you'll find more information about the Memphis News audience, broken down in different categories based on their digital and physical behaviors. These are 230.4 thousand unique devices whose actions qualify for the Memphis News audience.

Dstillery Crafted Audiences

INTERESTS

The Memphis News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Memphis News audience is Memphis Grizzlies Fans.

Interest Composition Index
Memphis Grizzlies Fans 41.07% 28.71x
Southeastern Voters 37.41% 20.94x
Nashville Trip Planners 34.01% 17.75x
SEC Fans 20.31% 13.85x
Arkansas Razorbacks Fans 20.37% 13.81x
Little Rock Trip Planners 26.49% 13.80x
Tennessee Volunteers Fans 19.93% 13.22x
Nashville Activity Researchers 15.88% 10.76x
Louisiana Activities Researchers 13.84% 10.34x
Family Values Advocates 16.92% 10.21x
Composition Percentage: The overlap percentage between the Memphis News audience and the Interest attribute.
Index: A comparison of the Memphis News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Memphis News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Memphis News audience is Express Outlets.

Location Composition Index
Express Outlets 0.01% 1.89x
Johnston and Murphy 0.15% 1.25x
Topshop 0.01% 1.23x
Old Navy 0.09% 1.21x
Jos A. Bank Clothiers 0.29% 1.15x
Dressbarn 0.05% 1.13x
White House Black Market 0.19% 1.05x
Gymboree 0.05% 1.03x
Journeys 0.05% 1.00x
Mens Wearhouse 0.40% 0.98x
Composition Percentage: The overlap percentage between the Memphis News audience and the Location attribute.
Index: A comparison of the Memphis News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Memphis News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Memphis News audience is scsk12.org.

Website Composition Index
scsk12.org 19.00% 696.57x
memphisflyer.com 14.32% 631.62x
localmemphis.com 63.02% 566.00x
memphistravel.com 15.70% 433.88x
wmcactionnews5.com 52.29% 215.65x
fox13memphis.com 60.10% 156.49x
oxfordeagle.com 4.28% 151.76x
jacksonsun.com 9.61% 127.83x
magicsprings.com 4.30% 116.13x
hottytoddy.com 5.40% 116.06x
Composition Percentage: The overlap percentage between the Memphis News audience and the Web attribute.
Index: A comparison of the Memphis News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Memphis News audience is Watches & Jewelry.

Content Affinity Composition Index
Watches & Jewelry 0.16% 90.06x
Custom T-Shirts 0.43% 51.22x
Mississippi News 30.77% 48.15x
Tennessee News 36.92% 24.94x
Arkansas News 15.00% 19.43x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.26% 17.31x
Local & Travel England - North Midlands 0.05% 15.15x
Tennessee Cluster 19.23% 13.65x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.68% 13.54x
Southeast College Athletics 1.79% 10.83x
Composition Percentage: The overlap percentage between the Memphis News audience and the Content Affinity attribute.
Index: A comparison of the Memphis News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Memphis News audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female