Dstillery Audiences

MEMPHIS NEWS

Audience Size: 148.3 Thousand Devices

Explore the Memphis News Audience

Below you'll find more information about the Memphis News audience, broken down in different categories based on their digital and physical behaviors. These are 148.3 thousand unique devices whose actions qualify for the Memphis News audience.

Dstillery Crafted Audiences

INTERESTS

The Memphis News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Memphis News audience is Memphis Grizzlies Fans.

Interest Composition Index
Memphis Grizzlies Fans 64.74% 25.33x
Nashville Trip Planners 44.42% 16.30x
Nashville Activity Researchers 23.01% 14.92x
Southeastern Voters 47.63% 14.16x
SEC Fans 34.10% 13.57x
Atlanta United Fans 29.29% 12.85x
Country Music Fans 25.51% 12.41x
Louisiana Activities Researchers 20.58% 11.44x
Smoky Mountains Trip Planners 29.49% 11.19x
South Carolina Gamecocks Fans 22.69% 10.98x
Composition Percentage: The overlap percentage between the Memphis News audience and the Interest attribute.
Index: A comparison of the Memphis News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Memphis News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Memphis News audience is REI.

Location Composition Index
REI 0.01% 3.99x
The Childrens Place 0.02% 3.26x
Chicos 0.01% 2.98x
Maurices 0.02% 2.96x
Old Navy 0.01% 2.13x
Michael Kors 0.01% 2.02x
Victoria's Secret 0.01% 1.75x
Carhartt 0.02% 0.36x
Composition Percentage: The overlap percentage between the Memphis News audience and the Location attribute.
Index: A comparison of the Memphis News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Memphis News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Memphis News audience is localmemphis.com.

Website Composition Index
localmemphis.com 83.55% 494.34x
memphistravel.com 15.11% 340.81x
dailymemphian.com 38.83% 292.01x
wmcactionnews5.com 68.49% 142.11x
fox13memphis.com 61.29% 140.01x
wreg.com 95.80% 126.00x
jacksonsun.com 7.61% 123.88x
wbbjtv.com 12.85% 109.83x
tn.gov 5.47% 108.44x
wtva.com 7.59% 76.85x
Composition Percentage: The overlap percentage between the Memphis News audience and the Web attribute.
Index: A comparison of the Memphis News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Memphis News audience is Custom T-Shirts.

Content Affinity Composition Index
Custom T-Shirts 0.43% 51.22x
Mississippi News 36.77% 43.00x
Tennessee News 44.71% 22.52x
Beach Vacations 0.43% 22.17x
Tennessee Cluster 31.20% 21.95x
Natural & Healthy Living Researchers 0.31% 21.55x
Arkansas News 15.92% 18.89x
Women Shoppers 1.21% 13.06x
Healthcare Jobs 0.12% 12.85x
African-American Hair 0.64% 11.45x
Composition Percentage: The overlap percentage between the Memphis News audience and the Content Affinity attribute.
Index: A comparison of the Memphis News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Memphis News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female