Dstillery Audiences

MEMPHIS NEWS

Audience Size: 213.8 Thousand Devices

Explore the Memphis News Audience

Below you'll find more information about the Memphis News audience, broken down in different categories based on their digital and physical behaviors. These are 213.8 thousand unique devices whose actions qualify for the Memphis News audience.

Dstillery Crafted Audiences

INTERESTS

The Memphis News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Memphis News audience is Memphis Grizzlies Fans.

Interest Composition Index
Memphis Grizzlies Fans 42.57% 30.47x
Southeastern Voters 36.82% 21.47x
Nashville Trip Planners 35.50% 20.34x
Little Rock Trip Planners 29.49% 15.90x
Arkansas Razorbacks Fans 19.92% 14.10x
SEC Fans 19.61% 13.86x
Tennessee Volunteers Fans 19.86% 13.33x
Nashville Activity Researchers 16.19% 11.44x
Louisiana Activities Researchers 14.18% 10.86x
Tennessee Titans Fans 14.42% 10.57x
Composition Percentage: The overlap percentage between the Memphis News audience and the Interest attribute.
Index: A comparison of the Memphis News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Memphis News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Memphis News audience is Michael Kors.

Location Composition Index
Michael Kors 0.05% 4.48x
The Childrens Place 0.08% 3.05x
Journeys 0.07% 2.98x
Gymboree 0.04% 2.65x
Lane Bryant 0.07% 2.12x
Urban Outfitters 0.06% 1.94x
Johnston and Murphy 0.10% 1.82x
Club Monaco 0.01% 1.72x
Old Navy 0.06% 1.55x
Kate Spade 0.01% 1.50x
Composition Percentage: The overlap percentage between the Memphis News audience and the Location attribute.
Index: A comparison of the Memphis News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Memphis News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Memphis News audience is scsk12.org.

Website Composition Index
scsk12.org 20.74% 702.29x
localmemphis.com 57.52% 596.80x
dailymemphian.com 13.54% 500.94x
orpheum-memphis.com 12.49% 476.99x
memphistravel.com 20.04% 441.64x
wmcactionnews5.com 47.45% 213.19x
fox13memphis.com 55.74% 169.66x
oxfordeagle.com 3.79% 133.47x
jacksonsun.com 9.08% 131.95x
hottytoddy.com 4.75% 104.47x
Composition Percentage: The overlap percentage between the Memphis News audience and the Web attribute.
Index: A comparison of the Memphis News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Memphis News audience is Custom T-Shirts.

Content Affinity Composition Index
Custom T-Shirts 0.43% 51.22x
Mississippi News 27.37% 49.68x
Tennessee News 36.38% 27.48x
Arkansas News 13.31% 21.27x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.26% 17.27x
Tennessee Cluster 17.47% 14.69x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.59% 12.45x
Southeast College Athletics 1.94% 11.02x
Men's Fashion Shopping 0.15% 9.56x
Alabama News 19.59% 9.18x
Composition Percentage: The overlap percentage between the Memphis News audience and the Content Affinity attribute.
Index: A comparison of the Memphis News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Memphis News audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female