Dstillery Audiences

MEMPHIS NEWS

Audience Size: 144.4 Thousand Devices

Explore the Memphis News Audience

Below you'll find more information about the Memphis News audience, broken down in different categories based on their digital and physical behaviors. These are 144.4 thousand unique devices whose actions qualify for the Memphis News audience.

Dstillery Crafted Audiences

INTERESTS

The Memphis News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Memphis News audience is Nashville Activity Researchers.

Interest Composition Index
Nashville Activity Researchers 16.13% 22.66x
Memphis Grizzlies Fans 54.29% 21.40x
Atlanta United Fans 24.51% 13.56x
SEC Fans 28.95% 13.49x
Liberal News Readers 13.78% 13.15x
Small Business Opportunity Researchers 17.97% 12.90x
Southeastern Voters 41.46% 12.46x
Louisiana Activities Researchers 14.03% 12.16x
Unemployment Benefit Researchers 17.33% 11.98x
Nashville Trip Planners 30.54% 11.33x
Composition Percentage: The overlap percentage between the Memphis News audience and the Interest attribute.
Index: A comparison of the Memphis News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Memphis News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Memphis News audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.03% 2.48x
Talbots 0.02% 2.10x
Lane Bryant 0.03% 2.10x
Eddie Bauer 0.01% 1.36x
Victoria's Secret 0.03% 0.98x
Dressbarn 0.01% 0.96x
Banana Republic 0.01% 0.94x
Carhartt 0.17% 0.92x
White House Black Market 0.01% 0.82x
Old Navy 0.02% 0.73x
Composition Percentage: The overlap percentage between the Memphis News audience and the Location attribute.
Index: A comparison of the Memphis News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Memphis News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Memphis News audience is localmemphis.com.

Website Composition Index
localmemphis.com 93.68% 449.24x
dailymemphian.com 32.33% 268.33x
wmcactionnews5.com 23.99% 223.59x
actionnews5.com 47.18% 180.84x
bealestreetbears.com 5.24% 151.19x
wreg.com 98.45% 129.71x
wbbjtv.com 16.46% 121.37x
grizzlybearblues.com 4.62% 116.80x
fox13memphis.com 66.02% 93.81x
tn.gov 3.54% 77.35x
Composition Percentage: The overlap percentage between the Memphis News audience and the Web attribute.
Index: A comparison of the Memphis News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Memphis News audience is Custom T-Shirts.

Content Affinity Composition Index
Custom T-Shirts 0.43% 51.22x
Mississippi News 25.20% 35.17x
Tennessee News 36.66% 22.49x
Tennessee Cluster 24.41% 20.01x
Arkansas News 14.10% 17.04x
Women Shoppers 0.12% 16.31x
Florida College Athletics 0.93% 11.22x
African-American Hair 0.12% 9.28x
New Orleans Cluster 20.11% 9.18x
Virginia Athletics 0.10% 9.04x
Composition Percentage: The overlap percentage between the Memphis News audience and the Content Affinity attribute.
Index: A comparison of the Memphis News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Memphis News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male