Explore the Memphis News Audience
Below you'll find more information about the Memphis News audience, broken down in different categories based on their digital and physical behaviors. These are 215.6 thousand unique devices whose actions qualify for the Memphis News audience.
INTERESTS
The Memphis News audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Memphis News audience is Memphis Grizzlies Fans.
| Interest | Composition | Index |
| Memphis Grizzlies Fans | 45.93% | 26.53x |
| Nashville Trip Planners | 39.06% | 18.04x |
| Southeastern Voters | 38.60% | 17.94x |
| Little Rock Trip Planners | 34.14% | 13.22x |
| Arkansas Razorbacks Fans | 20.24% | 11.60x |
| SEC Fans | 20.70% | 11.35x |
| Tennessee Volunteers Fans | 20.38% | 10.80x |
| Nashville Activity Researchers | 17.73% | 9.78x |
| Readers of African American Content | 17.17% | 9.55x |
| Louisiana Activities Researchers | 14.79% | 9.49x |
Composition Percentage:
The overlap percentage between the Memphis News audience and the Interest attribute.
Index: A comparison of the Memphis News audience to the internet population.
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APPAREL RETAILERS
The Memphis News audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Memphis News audience is Lane Bryant.
| Location | Composition | Index |
| Lane Bryant | 0.14% | 3.18x |
| Journeys | 0.10% | 2.75x |
| Michael Kors | 0.04% | 2.30x |
| The Childrens Place | 0.09% | 1.84x |
| Club Monaco | 0.01% | 1.72x |
| Old Navy | 0.08% | 1.37x |
| Zumiez | 0.04% | 1.35x |
| Brooks Brothers | 0.04% | 1.33x |
| Jos A. Bank Clothiers | 0.17% | 1.28x |
| Carhartt | 0.14% | 1.18x |
Composition Percentage:
The overlap percentage between the Memphis News audience and the Location attribute.
Index: A comparison of the Memphis News audience to the internet population.
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WEBSITES
The Memphis News audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Memphis News audience is scsk12.org.
| Website | Composition | Index |
| scsk12.org | 20.90% | 845.30x |
| localmemphis.com | 53.07% | 697.18x |
| dailymemphian.com | 15.23% | 542.25x |
| memphistravel.com | 24.03% | 517.76x |
| wmcactionnews5.com | 41.94% | 265.60x |
| fox13memphis.com | 51.37% | 220.38x |
| firsttennessee.com | 5.25% | 196.01x |
| jacksonsun.com | 8.09% | 160.48x |
| djournal.com | 3.92% | 128.71x |
| hottytoddy.com | 4.46% | 126.25x |
Composition Percentage:
The overlap percentage between the Memphis News audience and the Web attribute.
Index: A comparison of the Memphis News audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Memphis News audience is Mississippi News.
| Content Affinity | Composition | Index |
| Mississippi News | 25.87% | 53.93x |
| Custom T-Shirts | 0.43% | 51.22x |
| Tennessee News | 35.73% | 28.90x |
| Arkansas News | 12.00% | 22.12x |
| Tennessee Cluster | 16.26% | 15.40x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.24% | 14.99x |
| Assorted Topics (Comics, Architecture, Fine Spirits, Sports) | 0.50% | 12.07x |
| Southeast College Athletics | 1.91% | 11.16x |
| Alabama News | 18.21% | 9.84x |
| Men's Fashion Shopping | 0.15% | 9.73x |
Composition Percentage:
The overlap percentage between the Memphis News audience and the Content Affinity attribute.
Index: A comparison of the Memphis News audience to the internet population.
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DEMOGRAPHICS
The Memphis News audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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