Dstillery Audiences

MEMPHIS NEWS

Audience Size: 173.8 Thousand Devices

Explore the Memphis News Audience

Below you'll find more information about the Memphis News audience, broken down in different categories based on their digital and physical behaviors. These are 173.8 thousand unique devices whose actions qualify for the Memphis News audience.

Dstillery Crafted Audiences

INTERESTS

The Memphis News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Memphis News audience is Memphis Grizzlies Fans.

Interest Composition Index
Memphis Grizzlies Fans 64.73% 23.07x
Nashville Activity Researchers 26.40% 15.73x
Nashville Trip Planners 42.11% 14.36x
SEC Fans 35.27% 13.71x
Southeastern Voters 43.35% 12.72x
Atlanta United Fans 29.34% 12.29x
Louisiana Activities Researchers 22.88% 11.57x
Country Music Fans 25.23% 11.43x
South Carolina Gamecocks Fans 24.97% 11.16x
Smoky Mountains Trip Planners 30.05% 10.92x
Composition Percentage: The overlap percentage between the Memphis News audience and the Interest attribute.
Index: A comparison of the Memphis News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Memphis News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Memphis News audience is Lululemon.

Location Composition Index
Lululemon 0.02% 3.28x
Talbots 0.03% 3.08x
Michael Kors 0.03% 2.93x
Dressbarn 0.03% 2.69x
Kate Spade 0.01% 2.64x
Jos A. Bank Clothiers 0.03% 2.25x
Victoria's Secret 0.05% 1.82x
Eddie Bauer 0.01% 1.78x
Chicos 0.03% 1.68x
The Childrens Place 0.03% 1.52x
Composition Percentage: The overlap percentage between the Memphis News audience and the Location attribute.
Index: A comparison of the Memphis News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Memphis News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Memphis News audience is localmemphis.com.

Website Composition Index
localmemphis.com 88.66% 456.11x
dailymemphian.com 37.72% 290.20x
wmcactionnews5.com 69.19% 142.54x
wreg.com 96.70% 131.97x
fox13memphis.com 63.32% 125.83x
wbbjtv.com 12.68% 109.80x
tn.gov 4.62% 99.46x
jacksonsun.com 7.42% 90.11x
grizzlybearblues.com 2.94% 89.13x
wtva.com 7.67% 78.09x
Composition Percentage: The overlap percentage between the Memphis News audience and the Web attribute.
Index: A comparison of the Memphis News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Memphis News audience is Custom T-Shirts.

Content Affinity Composition Index
Custom T-Shirts 0.43% 51.22x
Mississippi News 35.59% 40.79x
Beach Vacations 0.47% 24.14x
Tennessee News 42.81% 21.99x
Tennessee Cluster 30.44% 20.29x
Arkansas News 19.13% 19.13x
Women Shoppers 0.88% 13.97x
Fashion & Retail 0.48% 12.84x
Florida College Athletics 0.75% 10.82x
Natural & Healthy Living Researchers 0.15% 10.55x
Composition Percentage: The overlap percentage between the Memphis News audience and the Content Affinity attribute.
Index: A comparison of the Memphis News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Memphis News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female