Dstillery Audiences

MEMPHIS NEWS

Audience Size: 142.1 Thousand Devices

Explore the Memphis News Audience

Below you'll find more information about the Memphis News audience, broken down in different categories based on their digital and physical behaviors. These are 142.1 thousand unique devices whose actions qualify for the Memphis News audience.

Dstillery Crafted Audiences

INTERESTS

The Memphis News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Memphis News audience is Nashville Activity Researchers.

Interest Composition Index
Nashville Activity Researchers 10.35% 26.07x
Nashville Trip Planners 36.51% 20.88x
Memphis Grizzlies Fans 48.45% 16.85x
Small Business Opportunity Researchers 12.97% 11.68x
Southeastern Voters 43.13% 11.65x
Atlanta United Fans 20.63% 11.61x
Louisiana Activities Researchers 9.73% 10.95x
Men's Shoe Shoppers 12.11% 10.74x
SEC Fans 24.29% 10.50x
New Orleans Trip Planners 18.63% 10.35x
Composition Percentage: The overlap percentage between the Memphis News audience and the Interest attribute.
Index: A comparison of the Memphis News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Memphis News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Memphis News audience is Belk.

Location Composition Index
Belk 0.01% 2.98x
Lane Bryant 0.03% 2.80x
LOFT 0.04% 2.79x
Madewell 0.01% 2.78x
American Apparel 0.02% 2.53x
Coach 0.01% 2.18x
Kate Spade 0.02% 2.10x
Michael Kors 0.02% 2.02x
Gymboree 0.04% 1.83x
Lululemon 0.02% 1.75x
Composition Percentage: The overlap percentage between the Memphis News audience and the Location attribute.
Index: A comparison of the Memphis News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Memphis News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Memphis News audience is localmemphis.com.

Website Composition Index
localmemphis.com 95.35% 439.08x
dailymemphian.com 28.65% 311.45x
wmcactionnews5.com 10.57% 261.24x
actionnews5.com 43.92% 211.14x
wreg.com 98.81% 139.81x
mighty990.com 5.27% 116.72x
wbbjtv.com 19.87% 104.08x
tn.gov 5.20% 86.58x
fox13memphis.com 59.55% 85.85x
kait8.com 5.85% 81.68x
Composition Percentage: The overlap percentage between the Memphis News audience and the Web attribute.
Index: A comparison of the Memphis News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Memphis News audience is Custom T-Shirts.

Content Affinity Composition Index
Custom T-Shirts 0.43% 51.22x
Mississippi News 18.89% 30.75x
Tennessee News 34.36% 24.11x
Tennessee Cluster 21.34% 18.36x
Arkansas News 11.17% 14.94x
Florida College Athletics 0.57% 9.72x
Disease Cluster 0.10% 8.68x
Illinois College Sports 0.27% 7.93x
New Orleans Cluster 14.86% 7.92x
Alabama News 25.79% 7.77x
Composition Percentage: The overlap percentage between the Memphis News audience and the Content Affinity attribute.
Index: A comparison of the Memphis News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Memphis News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male