Dstillery Audiences

MEMPHIS NEWS

Audience Size: 150.6 Thousand Devices

Explore the Memphis News Audience

Below you'll find more information about the Memphis News audience, broken down in different categories based on their digital and physical behaviors. These are 150.6 thousand unique devices whose actions qualify for the Memphis News audience.

Dstillery Crafted Audiences

INTERESTS

The Memphis News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Memphis News audience is Memphis Grizzlies Fans.

Interest Composition Index
Memphis Grizzlies Fans 69.04% 25.08x
Nashville Trip Planners 46.96% 17.89x
Nashville Activity Researchers 23.05% 15.67x
SEC Fans 36.19% 15.34x
Atlanta United Fans 30.60% 14.03x
Southeastern Voters 47.63% 13.96x
Smoky Mountains Trip Planners 32.12% 13.43x
Country Music Fans 23.91% 12.55x
Louisiana Activities Researchers 21.35% 12.39x
South Carolina Gamecocks Fans 23.78% 12.23x
Composition Percentage: The overlap percentage between the Memphis News audience and the Interest attribute.
Index: A comparison of the Memphis News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Memphis News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Memphis News audience is REI.

Location Composition Index
REI 0.01% 3.99x
Lane Bryant 0.02% 2.07x
Michael Kors 0.01% 2.02x
Express 0.03% 1.99x
H&M 0.01% 1.92x
LOFT 0.01% 1.38x
Banana Republic 0.01% 1.33x
Chicos 0.01% 1.32x
Zumiez 0.01% 1.28x
The Childrens Place 0.02% 1.21x
Composition Percentage: The overlap percentage between the Memphis News audience and the Location attribute.
Index: A comparison of the Memphis News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Memphis News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Memphis News audience is localmemphis.com.

Website Composition Index
localmemphis.com 84.06% 481.08x
memphistravel.com 15.72% 332.61x
dailymemphian.com 37.51% 281.62x
wmcactionnews5.com 69.14% 142.76x
fox13memphis.com 61.54% 142.34x
wreg.com 95.92% 136.58x
jacksonsun.com 8.37% 132.22x
tn.gov 6.74% 117.79x
wbbjtv.com 13.18% 99.60x
wtva.com 7.91% 90.15x
Composition Percentage: The overlap percentage between the Memphis News audience and the Web attribute.
Index: A comparison of the Memphis News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Memphis News audience is Custom T-Shirts.

Content Affinity Composition Index
Custom T-Shirts 0.43% 51.22x
Mississippi News 39.17% 47.26x
Tennessee News 45.96% 26.40x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.16% 25.48x
Tennessee Cluster 31.43% 23.18x
Arkansas News 16.74% 20.99x
Beach Vacations 0.68% 17.64x
Natural & Healthy Living Researchers 0.37% 16.72x
Virginia Athletics 0.15% 15.69x
Women Shoppers 2.20% 14.56x
Composition Percentage: The overlap percentage between the Memphis News audience and the Content Affinity attribute.
Index: A comparison of the Memphis News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Memphis News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female