Dstillery Audiences

MEMPHIS NEWS

Audience Size: 215.6 Thousand Devices

Explore the Memphis News Audience

Below you'll find more information about the Memphis News audience, broken down in different categories based on their digital and physical behaviors. These are 215.6 thousand unique devices whose actions qualify for the Memphis News audience.

Dstillery Crafted Audiences

INTERESTS

The Memphis News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Memphis News audience is Memphis Grizzlies Fans.

Interest Composition Index
Memphis Grizzlies Fans 45.93% 26.53x
Nashville Trip Planners 39.06% 18.04x
Southeastern Voters 38.60% 17.94x
Little Rock Trip Planners 34.14% 13.22x
Arkansas Razorbacks Fans 20.24% 11.60x
SEC Fans 20.70% 11.35x
Tennessee Volunteers Fans 20.38% 10.80x
Nashville Activity Researchers 17.73% 9.78x
Readers of African American Content 17.17% 9.55x
Louisiana Activities Researchers 14.79% 9.49x
Composition Percentage: The overlap percentage between the Memphis News audience and the Interest attribute.
Index: A comparison of the Memphis News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Memphis News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Memphis News audience is Lane Bryant.

Location Composition Index
Lane Bryant 0.14% 3.18x
Journeys 0.10% 2.75x
Michael Kors 0.04% 2.30x
The Childrens Place 0.09% 1.84x
Club Monaco 0.01% 1.72x
Old Navy 0.08% 1.37x
Zumiez 0.04% 1.35x
Brooks Brothers 0.04% 1.33x
Jos A. Bank Clothiers 0.17% 1.28x
Carhartt 0.14% 1.18x
Composition Percentage: The overlap percentage between the Memphis News audience and the Location attribute.
Index: A comparison of the Memphis News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Memphis News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Memphis News audience is scsk12.org.

Website Composition Index
scsk12.org 20.90% 845.30x
localmemphis.com 53.07% 697.18x
dailymemphian.com 15.23% 542.25x
memphistravel.com 24.03% 517.76x
wmcactionnews5.com 41.94% 265.60x
fox13memphis.com 51.37% 220.38x
firsttennessee.com 5.25% 196.01x
jacksonsun.com 8.09% 160.48x
djournal.com 3.92% 128.71x
hottytoddy.com 4.46% 126.25x
Composition Percentage: The overlap percentage between the Memphis News audience and the Web attribute.
Index: A comparison of the Memphis News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Memphis News audience is Mississippi News.

Content Affinity Composition Index
Mississippi News 25.87% 53.93x
Custom T-Shirts 0.43% 51.22x
Tennessee News 35.73% 28.90x
Arkansas News 12.00% 22.12x
Tennessee Cluster 16.26% 15.40x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.24% 14.99x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.50% 12.07x
Southeast College Athletics 1.91% 11.16x
Alabama News 18.21% 9.84x
Men's Fashion Shopping 0.15% 9.73x
Composition Percentage: The overlap percentage between the Memphis News audience and the Content Affinity attribute.
Index: A comparison of the Memphis News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Memphis News audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male