Dstillery Audiences

MEMPHIS NEWS

Audience Size: 230.8 Thousand Devices

Explore the Memphis News Audience

Below you'll find more information about the Memphis News audience, broken down in different categories based on their digital and physical behaviors. These are 230.8 thousand unique devices whose actions qualify for the Memphis News audience.

Dstillery Crafted Audiences

INTERESTS

The Memphis News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Memphis News audience is Memphis Grizzlies Fans.

Interest Composition Index
Memphis Grizzlies Fans 46.16% 23.60x
Nashville Trip Planners 39.37% 16.98x
Southeastern Voters 37.97% 16.31x
Little Rock Trip Planners 32.15% 14.30x
Arkansas Razorbacks Fans 20.16% 10.49x
Tennessee Volunteers Fans 19.44% 10.12x
SEC Fans 20.17% 10.09x
Readers of African American Content 17.22% 8.72x
Country Music Fans 13.66% 8.52x
Family Values Advocates 17.76% 8.35x
Composition Percentage: The overlap percentage between the Memphis News audience and the Interest attribute.
Index: A comparison of the Memphis News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Memphis News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Memphis News audience is Lane Bryant.

Location Composition Index
Lane Bryant 0.10% 3.08x
Journeys 0.04% 1.77x
Lululemon 0.06% 1.60x
The Childrens Place 0.06% 1.46x
Coach 0.06% 1.31x
Talbots 0.05% 1.19x
Urban Outfitters 0.03% 1.12x
Chicos 0.04% 1.10x
Old Navy 0.05% 1.04x
Carhartt 0.16% 1.02x
Composition Percentage: The overlap percentage between the Memphis News audience and the Location attribute.
Index: A comparison of the Memphis News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Memphis News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Memphis News audience is scsk12.org.

Website Composition Index
scsk12.org 19.99% 860.05x
localmemphis.com 51.66% 720.99x
memphistravel.com 26.33% 492.53x
dailymemphian.com 13.12% 478.52x
wmcactionnews5.com 38.95% 252.79x
fox13memphis.com 48.98% 237.98x
firsttennessee.com 5.23% 182.35x
jacksonsun.com 7.78% 162.00x
jobs4tn.gov 3.50% 158.44x
oxfordeagle.com 3.59% 153.08x
Composition Percentage: The overlap percentage between the Memphis News audience and the Web attribute.
Index: A comparison of the Memphis News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Memphis News audience is Mississippi News.

Content Affinity Composition Index
Mississippi News 25.65% 52.32x
Tennessee News 35.93% 28.49x
Arkansas News 12.70% 22.45x
Tennessee Cluster 16.27% 15.36x
Assorted Topics #11418 (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.40% 12.25x
Assorted Topics #11131 (Comics, Architecture, Fine Spirits, Sports) 0.43% 11.84x
Assorted Topics #11662 (Viral Media, Paid Traffic) 3.74% 11.54x
Southeast College Athletics 1.63% 10.52x
Alabama News 17.85% 9.80x
New Orleans Cluster 15.11% 8.91x
Composition Percentage: The overlap percentage between the Memphis News audience and the Content Affinity attribute.
Index: A comparison of the Memphis News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Memphis News audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male