Dstillery Audiences

MEMPHIS NEWS

Audience Size: 237.8 Thousand Devices

Explore the Memphis News Audience

Below you'll find more information about the Memphis News audience, broken down in different categories based on their digital and physical behaviors. These are 237.8 thousand unique devices whose actions qualify for the Memphis News audience.

Dstillery Crafted Audiences

INTERESTS

The Memphis News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Memphis News audience is Memphis Grizzlies Fans.

Interest Composition Index
Memphis Grizzlies Fans 60.01% 22.13x
Southeastern Voters 45.63% 15.08x
Nashville Trip Planners 39.07% 14.05x
SEC Fans 29.69% 11.56x
Arkansas Razorbacks Fans 27.90% 10.24x
Tennessee Volunteers Fans 26.32% 10.13x
Atlanta United Fans 25.02% 10.07x
Family Values Advocates 28.00% 9.85x
Nashville Activity Researchers 21.15% 9.37x
Louisiana Activities Researchers 20.71% 9.10x
Composition Percentage: The overlap percentage between the Memphis News audience and the Interest attribute.
Index: A comparison of the Memphis News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Memphis News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Memphis News audience is Belk.

Location Composition Index
Belk 0.01% 1.67x
Urban Outfitters 0.04% 1.49x
Abercrombie & Fitch 0.02% 1.38x
REI 0.01% 1.34x
Madewell 0.01% 1.12x
Zara 0.02% 1.05x
Journeys 0.05% 1.02x
Kate Spade 0.02% 1.01x
Charlotte Russe 0.02% 0.95x
Michael Kors 0.03% 0.92x
Composition Percentage: The overlap percentage between the Memphis News audience and the Location attribute.
Index: A comparison of the Memphis News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Memphis News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Memphis News audience is scsk12.org.

Website Composition Index
scsk12.org 18.26% 653.28x
localmemphis.com 66.96% 536.52x
memphistravel.com 11.49% 409.17x
dailymemphian.com 14.16% 399.14x
wmcactionnews5.com 61.17% 198.34x
fox13memphis.com 62.53% 163.03x
oxfordeagle.com 5.04% 153.78x
magicsprings.com 3.39% 150.28x
jacksonsun.com 10.82% 134.44x
hottytoddy.com 4.87% 121.79x
Composition Percentage: The overlap percentage between the Memphis News audience and the Web attribute.
Index: A comparison of the Memphis News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Memphis News audience is Custom T-Shirts.

Content Affinity Composition Index
Custom T-Shirts 0.43% 51.22x
Mississippi News 34.16% 47.39x
Tennessee News 39.34% 22.61x
Local & Travel England - North Midlands 0.08% 20.15x
Arkansas News 16.11% 19.12x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.15% 18.96x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 1.01% 15.70x
Tennessee Cluster 22.95% 14.51x
Southeast College Athletics 1.53% 12.38x
Assorted Topics (Animals, Clothing, Events, Education) 0.03% 11.38x
Composition Percentage: The overlap percentage between the Memphis News audience and the Content Affinity attribute.
Index: A comparison of the Memphis News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Memphis News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female