Dstillery Audiences

MEMPHIS NEWS

Audience Size: 222.9 Thousand Devices

Explore the Memphis News Audience

Below you'll find more information about the Memphis News audience, broken down in different categories based on their digital and physical behaviors. These are 222.9 thousand unique devices whose actions qualify for the Memphis News audience.

Dstillery Crafted Audiences

INTERESTS

The Memphis News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Memphis News audience is Memphis Grizzlies Fans.

Interest Composition Index
Memphis Grizzlies Fans 58.67% 21.51x
Southeastern Voters 45.20% 15.23x
Nashville Trip Planners 39.86% 12.64x
SEC Fans 28.55% 11.05x
Arkansas Razorbacks Fans 27.52% 10.22x
Tennessee Volunteers Fans 26.35% 9.72x
Family Values Advocates 25.71% 9.05x
Atlanta United Fans 23.29% 8.95x
Little Rock Trip Planners 28.24% 8.73x
Nashville Activity Researchers 21.48% 8.70x
Composition Percentage: The overlap percentage between the Memphis News audience and the Interest attribute.
Index: A comparison of the Memphis News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Memphis News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Memphis News audience is Urban Outfitters.

Location Composition Index
Urban Outfitters 0.07% 1.96x
Levi Strauss 0.04% 1.89x
Abercrombie & Fitch 0.05% 1.70x
Express Outlets 0.01% 1.68x
Journeys 0.05% 1.31x
Charlotte Russe 0.05% 1.31x
White House Black Market 0.33% 1.29x
Buckle 0.25% 1.23x
Jos A. Bank Clothiers 0.27% 1.22x
Old Navy 0.09% 1.21x
Composition Percentage: The overlap percentage between the Memphis News audience and the Location attribute.
Index: A comparison of the Memphis News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Memphis News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Memphis News audience is scsk12.org.

Website Composition Index
scsk12.org 19.71% 601.61x
localmemphis.com 64.30% 516.48x
memphistravel.com 11.28% 424.95x
wmcactionnews5.com 58.75% 196.01x
fox13memphis.com 60.86% 163.40x
oxfordeagle.com 5.34% 154.14x
jacksonsun.com 10.18% 139.26x
magicsprings.com 4.22% 137.18x
hottytoddy.com 5.55% 118.73x
grizzlybearblues.com 2.71% 114.27x
Composition Percentage: The overlap percentage between the Memphis News audience and the Web attribute.
Index: A comparison of the Memphis News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Memphis News audience is Watches & Jewelry.

Content Affinity Composition Index
Watches & Jewelry 0.16% 90.06x
Custom T-Shirts 0.43% 51.22x
Mississippi News 34.23% 47.04x
Tennessee News 38.33% 23.18x
Arkansas News 15.78% 19.17x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.21% 17.21x
Local & Travel England - North Midlands 0.06% 15.18x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.75% 14.34x
Tennessee Cluster 21.71% 13.52x
Southeast College Athletics 1.73% 11.86x
Composition Percentage: The overlap percentage between the Memphis News audience and the Content Affinity attribute.
Index: A comparison of the Memphis News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Memphis News audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female