Dstillery Audiences

MEXICO CLUSTER

Audience Size: 1.2 Million Devices

Explore the Mexico Cluster Audience

Below you'll find more information about the Mexico Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Mexico Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Mexico Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mexico Cluster audience is Readers of Spanish Content.

Interest Composition Index
Readers of Spanish Content 60.80% 39.19x
Readers of Hispanic Content 45.45% 30.21x
Readers of Costa Rican Content 56.25% 28.48x
Readers of South American Content 86.36% 28.41x
Israel Trip Planners 41.48% 25.23x
Readers of Puerto Rican Content 61.36% 24.32x
Readers of Mexican Content 93.18% 23.97x
Readers of Russian Content 19.89% 21.61x
Readers of Nicaraguan Content 71.59% 21.04x
Readers of Cuban Content 59.66% 20.83x
Composition Percentage: The overlap percentage between the Mexico Cluster audience and the Interest attribute.
Index: A comparison of the Mexico Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mexico Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mexico Cluster audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.01% 1.83x
The Childrens Place 0.01% 1.74x
Old Navy 0.01% 1.50x
Carhartt 0.06% 0.73x
Composition Percentage: The overlap percentage between the Mexico Cluster audience and the Location attribute.
Index: A comparison of the Mexico Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mexico Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mexico Cluster audience is donbalon.com.

Website Composition Index
donbalon.com 1.27% 148.53x
noticiaszmg.com 2.15% 147.95x
periodistadigital.com 2.66% 142.35x
elcooperante.com 1.36% 141.97x
lineadirectaportal.com 3.34% 141.78x
laiguana.tv 1.16% 141.33x
noticias24.com 1.01% 141.02x
reporteindigo.com 4.77% 137.01x
diarioextra.com 2.09% 136.79x
lopezdoriga.com 1.43% 136.59x
Composition Percentage: The overlap percentage between the Mexico Cluster audience and the Web attribute.
Index: A comparison of the Mexico Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mexico Cluster audience is Peru Media.

Content Affinity Composition Index
Peru Media 17.15% 88.67x
Central & South American News 15.02% 86.56x
Spanish Health & Wellness 15.64% 78.36x
Spain News - Madrid & Seville 34.92% 68.46x
Latin American News 35.67% 67.04x
Gossip & Entertainment 23.40% 66.44x
Spanish Lifestyle & Health 8.39% 65.22x
Spain News 64.33% 44.44x
Latin American Spanish Language News 24.28% 41.33x
Quinceanera Planning 0.06% 35.09x
Composition Percentage: The overlap percentage between the Mexico Cluster audience and the Content Affinity attribute.
Index: A comparison of the Mexico Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mexico Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male