Dstillery Audiences

MEXICO CLUSTER

Audience Size: 1.3 Million Devices

Explore the Mexico Cluster Audience

Below you'll find more information about the Mexico Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Mexico Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Mexico Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mexico Cluster audience is Readers of Spanish Content.

Interest Composition Index
Readers of Spanish Content 69.11% 27.68x
Readers of Mexican Content 91.64% 27.12x
Readers of South American Content 86.59% 25.61x
Readers of Honduran Content 84.03% 24.54x
Readers of Cuban Content 64.64% 23.75x
Readers of El Salvadoran Content 80.91% 23.13x
Readers of Belizean Content 79.04% 22.28x
Readers of Hispanic Content 57.50% 22.12x
Readers of Guatemalan Content 78.66% 21.87x
Readers of Caribbean Content 70.94% 21.54x
Composition Percentage: The overlap percentage between the Mexico Cluster audience and the Interest attribute.
Index: A comparison of the Mexico Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mexico Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mexico Cluster audience is Hollister.

Location Composition Index
Hollister 0.01% 2.49x
Banana Republic 0.01% 1.41x
Zumiez 0.01% 1.38x
American Eagle Outfitters 0.02% 1.38x
Aeropostale 0.01% 1.37x
Express 0.02% 1.35x
Gap 0.01% 1.33x
The Childrens Place 0.02% 1.26x
LOFT 0.01% 1.21x
Journeys 0.01% 1.10x
Composition Percentage: The overlap percentage between the Mexico Cluster audience and the Location attribute.
Index: A comparison of the Mexico Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mexico Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mexico Cluster audience is donbalon.com.

Website Composition Index
donbalon.com 2.21% 171.41x
noticiaszmg.com 4.22% 171.01x
noticias24.com 1.80% 165.64x
laverdadnoticias.com 6.61% 165.24x
periodistadigital.com 4.79% 164.02x
elmanana.com 2.67% 158.61x
animalpolitico.com 2.66% 155.22x
reporteindigo.com 4.78% 155.02x
dineroenimagen.com 4.37% 154.87x
diarioextra.com 2.64% 154.79x
Composition Percentage: The overlap percentage between the Mexico Cluster audience and the Web attribute.
Index: A comparison of the Mexico Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mexico Cluster audience is Central & South American News.

Content Affinity Composition Index
Central & South American News 20.84% 88.24x
Spanish Lifestyle & Health 9.18% 87.59x
Peru Media 20.26% 85.07x
Gossip & Entertainment 34.44% 74.04x
Spanish Health & Wellness 20.61% 71.97x
Latin American News 37.32% 68.21x
Spain News - Madrid & Seville 42.38% 67.88x
Cuba & Mexico Media 2.14% 50.14x
Spain News 67.12% 47.15x
Latin American Spanish Language News 28.80% 43.22x
Composition Percentage: The overlap percentage between the Mexico Cluster audience and the Content Affinity attribute.
Index: A comparison of the Mexico Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mexico Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male