Explore the Mexico Cluster Audience
Below you'll find more information about the Mexico Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Mexico Cluster audience.
INTERESTS
The Mexico Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Mexico Cluster audience is Readers of Mexican Content.
| Interest | Composition | Index |
| Readers of Mexican Content | 92.85% | 37.01x |
| Readers of Honduran Content | 86.14% | 36.81x |
| Readers of South American Content | 84.30% | 35.88x |
| Readers of El Salvadoran Content | 80.05% | 34.69x |
| Readers of Belizean Content | 78.73% | 34.01x |
| Readers of Guatemalan Content | 76.99% | 33.44x |
| Readers of Caribbean Content | 72.49% | 31.73x |
| Readers of Dominican Republic Content | 68.41% | 31.50x |
| Readers of Cuban Content | 63.57% | 30.20x |
| Colombia Trip Planners | 71.06% | 29.98x |
Composition Percentage:
The overlap percentage between the Mexico Cluster audience and the Interest attribute.
Index: A comparison of the Mexico Cluster audience to the internet population.
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APPAREL RETAILERS
The Mexico Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Mexico Cluster audience is Intermix.
| Location | Composition | Index |
| Intermix | 0.01% | 1.91x |
| Journeys | 0.08% | 1.80x |
| Tommy Bahama | 0.04% | 1.80x |
| Topshop | 0.02% | 1.76x |
| Aeropostale | 0.07% | 1.66x |
| Uniqlo | 0.02% | 1.63x |
| Columbia | 0.02% | 1.60x |
| Zara | 0.03% | 1.47x |
| Charlotte Russe | 0.04% | 1.36x |
| The Childrens Place | 0.08% | 1.33x |
Composition Percentage:
The overlap percentage between the Mexico Cluster audience and the Location attribute.
Index: A comparison of the Mexico Cluster audience to the internet population.
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WEBSITES
The Mexico Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Mexico Cluster audience is reporteindigo.com.
| Website | Composition | Index |
| reporteindigo.com | 4.80% | 209.77x |
| animalpolitico.com | 6.44% | 199.84x |
| lopezdoriga.com | 2.95% | 199.81x |
| dineroenimagen.com | 2.58% | 194.16x |
| milenio.com | 24.19% | 193.89x |
| afntijuana.info | 1.39% | 193.57x |
| noticiaszmg.com | 4.20% | 189.76x |
| miamidiario.com | 3.16% | 187.30x |
| elblogdelnarco.com | 2.67% | 183.02x |
| multimedios.com | 3.13% | 179.99x |
Composition Percentage:
The overlap percentage between the Mexico Cluster audience and the Web attribute.
Index: A comparison of the Mexico Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Mexico Cluster audience is Spanish Lifestyle & Health.
| Content Affinity | Composition | Index |
| Spanish Lifestyle & Health | 8.64% | 74.83x |
| Peru Media | 14.31% | 71.11x |
| Central & South American News | 18.04% | 68.05x |
| Spain News - Madrid & Seville | 31.59% | 67.03x |
| Latin American News | 29.61% | 64.68x |
| Gossip & Entertainment | 37.33% | 63.04x |
| Spanish Health & Wellness | 24.73% | 52.77x |
| Spain News | 58.67% | 46.31x |
| Latin American Spanish Language News | 17.27% | 40.92x |
| Cuba & Mexico Media | 3.72% | 33.36x |
Composition Percentage:
The overlap percentage between the Mexico Cluster audience and the Content Affinity attribute.
Index: A comparison of the Mexico Cluster audience to the internet population.
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DEMOGRAPHICS
The Mexico Cluster audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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