Dstillery Audiences

MEXICO CLUSTER

Audience Size: 1.3 Million Devices

Explore the Mexico Cluster Audience

Below you'll find more information about the Mexico Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Mexico Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Mexico Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mexico Cluster audience is Readers of Spanish Content.

Interest Composition Index
Readers of Spanish Content 69.84% 27.30x
Readers of Mexican Content 92.64% 25.61x
Readers of South American Content 87.36% 25.29x
Readers of Hispanic Content 58.56% 24.21x
Readers of Honduran Content 84.24% 23.05x
Readers of Belizean Content 79.52% 22.14x
Readers of El Salvadoran Content 81.85% 21.86x
Readers of Costa Rican Content 64.38% 21.66x
Readers of Guatemalan Content 79.83% 21.40x
Readers of Puerto Rican Content 67.77% 20.85x
Composition Percentage: The overlap percentage between the Mexico Cluster audience and the Interest attribute.
Index: A comparison of the Mexico Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mexico Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mexico Cluster audience is Carhartt.

Location Composition Index
Carhartt 0.06% 0.58x
Composition Percentage: The overlap percentage between the Mexico Cluster audience and the Location attribute.
Index: A comparison of the Mexico Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mexico Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mexico Cluster audience is noticiaszmg.com.

Website Composition Index
noticiaszmg.com 2.89% 165.68x
donbalon.com 1.67% 164.27x
laverdadnoticias.com 4.68% 163.47x
noticias24.com 1.31% 161.27x
periodistadigital.com 3.46% 159.28x
laiguana.tv 1.40% 156.99x
elmanana.com 2.06% 155.96x
elcooperante.com 1.69% 155.95x
lineadirectaportal.com 4.06% 154.20x
diarioextra.com 2.44% 153.06x
Composition Percentage: The overlap percentage between the Mexico Cluster audience and the Web attribute.
Index: A comparison of the Mexico Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mexico Cluster audience is Central & South American News.

Content Affinity Composition Index
Central & South American News 22.39% 81.04x
Peru Media 22.33% 80.14x
Spanish Lifestyle & Health 9.83% 79.16x
Gossip & Entertainment 32.27% 70.05x
Spanish Health & Wellness 20.62% 69.98x
Spain News - Madrid & Seville 44.54% 64.16x
Latin American News 42.90% 61.23x
Cuba & Mexico Media 2.25% 48.14x
Latin American Spanish Language News 32.97% 46.13x
Spain News 71.45% 44.07x
Composition Percentage: The overlap percentage between the Mexico Cluster audience and the Content Affinity attribute.
Index: A comparison of the Mexico Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mexico Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male