Explore the Mexico Cluster Audience
Below you'll find more information about the Mexico Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Mexico Cluster audience.
INTERESTS
The Mexico Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Mexico Cluster audience is Readers of Spanish Content.
| Interest | Composition | Index |
| Readers of Spanish Content | 69.11% | 27.68x |
| Readers of Mexican Content | 91.64% | 27.12x |
| Readers of South American Content | 86.59% | 25.61x |
| Readers of Honduran Content | 84.03% | 24.54x |
| Readers of Cuban Content | 64.64% | 23.75x |
| Readers of El Salvadoran Content | 80.91% | 23.13x |
| Readers of Belizean Content | 79.04% | 22.28x |
| Readers of Hispanic Content | 57.50% | 22.12x |
| Readers of Guatemalan Content | 78.66% | 21.87x |
| Readers of Caribbean Content | 70.94% | 21.54x |
Composition Percentage:
The overlap percentage between the Mexico Cluster audience and the Interest attribute.
Index: A comparison of the Mexico Cluster audience to the internet population.
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APPAREL RETAILERS
The Mexico Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Mexico Cluster audience is Hollister.
| Location | Composition | Index |
| Hollister | 0.01% | 2.49x |
| Banana Republic | 0.01% | 1.41x |
| Zumiez | 0.01% | 1.38x |
| American Eagle Outfitters | 0.02% | 1.38x |
| Aeropostale | 0.01% | 1.37x |
| Express | 0.02% | 1.35x |
| Gap | 0.01% | 1.33x |
| The Childrens Place | 0.02% | 1.26x |
| LOFT | 0.01% | 1.21x |
| Journeys | 0.01% | 1.10x |
Composition Percentage:
The overlap percentage between the Mexico Cluster audience and the Location attribute.
Index: A comparison of the Mexico Cluster audience to the internet population.
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WEBSITES
The Mexico Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Mexico Cluster audience is donbalon.com.
| Website | Composition | Index |
| donbalon.com | 2.21% | 171.41x |
| noticiaszmg.com | 4.22% | 171.01x |
| noticias24.com | 1.80% | 165.64x |
| laverdadnoticias.com | 6.61% | 165.24x |
| periodistadigital.com | 4.79% | 164.02x |
| elmanana.com | 2.67% | 158.61x |
| animalpolitico.com | 2.66% | 155.22x |
| reporteindigo.com | 4.78% | 155.02x |
| dineroenimagen.com | 4.37% | 154.87x |
| diarioextra.com | 2.64% | 154.79x |
Composition Percentage:
The overlap percentage between the Mexico Cluster audience and the Web attribute.
Index: A comparison of the Mexico Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Mexico Cluster audience is Central & South American News.
| Content Affinity | Composition | Index |
| Central & South American News | 20.84% | 88.24x |
| Spanish Lifestyle & Health | 9.18% | 87.59x |
| Peru Media | 20.26% | 85.07x |
| Gossip & Entertainment | 34.44% | 74.04x |
| Spanish Health & Wellness | 20.61% | 71.97x |
| Latin American News | 37.32% | 68.21x |
| Spain News - Madrid & Seville | 42.38% | 67.88x |
| Cuba & Mexico Media | 2.14% | 50.14x |
| Spain News | 67.12% | 47.15x |
| Latin American Spanish Language News | 28.80% | 43.22x |
Composition Percentage:
The overlap percentage between the Mexico Cluster audience and the Content Affinity attribute.
Index: A comparison of the Mexico Cluster audience to the internet population.
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DEMOGRAPHICS
The Mexico Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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