Dstillery Audiences

MEXICO CLUSTER

Audience Size: 730.1 Thousand Devices

Explore the Mexico Cluster Audience

Below you'll find more information about the Mexico Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 730.1 thousand unique devices whose actions qualify for the Mexico Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Mexico Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mexico Cluster audience is Readers of Argentinian Content.

Interest Composition Index
Readers of Argentinian Content 91.66% 33.84x
Readers of Spanish Content 67.03% 30.03x
Readers of Hispanic Content 53.38% 25.30x
Readers of Mexican Content 94.81% 25.14x
Readers of South American Content 89.87% 24.26x
Readers of Honduran Content 83.40% 23.12x
Readers of Costa Rican Content 68.05% 22.53x
Readers of Belizean Content 81.66% 20.84x
Readers of El Salvadoran Content 79.72% 20.83x
Readers of Guatemalan Content 79.27% 20.59x
Composition Percentage: The overlap percentage between the Mexico Cluster audience and the Interest attribute.
Index: A comparison of the Mexico Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mexico Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mexico Cluster audience is Forever 21.

Location Composition Index
Forever 21 0.02% 2.59x
Aeropostale 0.02% 1.79x
Zumiez 0.02% 1.68x
The Childrens Place 0.03% 1.61x
Victoria's Secret 0.04% 1.56x
Dressbarn 0.02% 1.52x
Journeys 0.03% 1.42x
Gymboree 0.02% 1.30x
Buckle 0.02% 1.29x
Hollister 0.01% 1.20x
Composition Percentage: The overlap percentage between the Mexico Cluster audience and the Location attribute.
Index: A comparison of the Mexico Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mexico Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mexico Cluster audience is reporteindigo.com.

Website Composition Index
reporteindigo.com 1.76% 242.44x
laverdadnoticias.com 2.21% 241.61x
transponder1200.com 1.84% 232.13x
sopitas.com 1.81% 225.26x
dineroenimagen.com 4.01% 222.99x
animalpolitico.com 4.20% 222.66x
nacion.com 3.67% 218.08x
esdiario.com 2.38% 209.50x
diariogol.com 3.75% 208.41x
enelradar.com 1.94% 206.46x
Composition Percentage: The overlap percentage between the Mexico Cluster audience and the Web attribute.
Index: A comparison of the Mexico Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mexico Cluster audience is Peru Media.

Content Affinity Composition Index
Peru Media 16.11% 106.49x
Spanish Lifestyle & Health 5.47% 100.10x
Central & South American News 8.48% 97.94x
Spanish Health & Wellness 8.23% 93.35x
Gossip & Entertainment 28.43% 87.70x
Spain News - Madrid & Seville 36.89% 83.51x
Cuba & Mexico Media 0.50% 77.52x
Latin American News 52.76% 72.78x
Latin American Spanish Language News 27.67% 56.16x
Sports - Climbing, Non-traditional 16.41% 37.39x
Composition Percentage: The overlap percentage between the Mexico Cluster audience and the Content Affinity attribute.
Index: A comparison of the Mexico Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mexico Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male