Dstillery Audiences

MEXICO CLUSTER

Audience Size: 891 Thousand Devices

Explore the Mexico Cluster Audience

Below you'll find more information about the Mexico Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 891 thousand unique devices whose actions qualify for the Mexico Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Mexico Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mexico Cluster audience is Readers of Mexican Content.

Interest Composition Index
Readers of Mexican Content 91.12% 31.65x
Readers of South American Content 79.56% 28.36x
Readers of El Salvadoran Content 71.47% 27.19x
Readers of Spanish Content 57.39% 26.01x
Readers of Belizean Content 71.78% 24.92x
Readers of Guatemalan Content 68.68% 24.68x
Readers of Caribbean Content 66.00% 23.42x
Readers of Cuban Content 51.50% 23.40x
Readers of Hispanic Content 43.47% 22.70x
Readers of Nicaraguan Content 59.12% 22.10x
Composition Percentage: The overlap percentage between the Mexico Cluster audience and the Interest attribute.
Index: A comparison of the Mexico Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mexico Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mexico Cluster audience is Michael Kors.

Location Composition Index
Michael Kors 0.04% 2.08x
The Childrens Place 0.09% 2.05x
Intermix 0.01% 1.93x
Hugo Boss 0.04% 1.85x
Free People 0.03% 1.60x
Everlane 0.00% 1.54x
Levi Strauss 0.01% 1.51x
Hollister 0.03% 1.49x
Lorna Jane 0.01% 1.48x
Forever 21 0.06% 1.43x
Composition Percentage: The overlap percentage between the Mexico Cluster audience and the Location attribute.
Index: A comparison of the Mexico Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mexico Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mexico Cluster audience is animalpolitico.com.

Website Composition Index
animalpolitico.com 10.37% 344.22x
reporteindigo.com 3.86% 326.65x
dineroenimagen.com 3.19% 323.11x
milenio.com 16.23% 313.99x
lopezdoriga.com 5.51% 305.41x
uniradioinforma.com 2.00% 301.00x
aristeguinoticias.com 19.01% 296.69x
frontera.info 2.02% 291.63x
quien.com 5.87% 286.57x
newsweekespanol.com 1.63% 272.95x
Composition Percentage: The overlap percentage between the Mexico Cluster audience and the Web attribute.
Index: A comparison of the Mexico Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mexico Cluster audience is Spanish Lifestyle & Health.

Content Affinity Composition Index
Spanish Lifestyle & Health 8.09% 119.69x
Peru Media 11.51% 93.29x
Spain News - Madrid & Seville 20.95% 87.63x
Gossip & Entertainment 24.74% 81.73x
Central & South American News 11.29% 77.90x
Latin American News 16.85% 77.63x
Spanish Health & Wellness 25.26% 68.93x
Spain News 41.95% 63.78x
Cuba & Mexico Media 4.01% 50.42x
Latin American Spanish Language News 7.44% 45.54x
Composition Percentage: The overlap percentage between the Mexico Cluster audience and the Content Affinity attribute.
Index: A comparison of the Mexico Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mexico Cluster audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male