Dstillery Audiences

MEXICO CLUSTER

Audience Size: 1 Million Devices

Explore the Mexico Cluster Audience

Below you'll find more information about the Mexico Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Mexico Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Mexico Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mexico Cluster audience is Readers of Mexican Content.

Interest Composition Index
Readers of Mexican Content 92.85% 37.01x
Readers of Honduran Content 86.14% 36.81x
Readers of South American Content 84.30% 35.88x
Readers of El Salvadoran Content 80.05% 34.69x
Readers of Belizean Content 78.73% 34.01x
Readers of Guatemalan Content 76.99% 33.44x
Readers of Caribbean Content 72.49% 31.73x
Readers of Dominican Republic Content 68.41% 31.50x
Readers of Cuban Content 63.57% 30.20x
Colombia Trip Planners 71.06% 29.98x
Composition Percentage: The overlap percentage between the Mexico Cluster audience and the Interest attribute.
Index: A comparison of the Mexico Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mexico Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mexico Cluster audience is Intermix.

Location Composition Index
Intermix 0.01% 1.91x
Journeys 0.08% 1.80x
Tommy Bahama 0.04% 1.80x
Topshop 0.02% 1.76x
Aeropostale 0.07% 1.66x
Uniqlo 0.02% 1.63x
Columbia 0.02% 1.60x
Zara 0.03% 1.47x
Charlotte Russe 0.04% 1.36x
The Childrens Place 0.08% 1.33x
Composition Percentage: The overlap percentage between the Mexico Cluster audience and the Location attribute.
Index: A comparison of the Mexico Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mexico Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mexico Cluster audience is reporteindigo.com.

Website Composition Index
reporteindigo.com 4.80% 209.77x
animalpolitico.com 6.44% 199.84x
lopezdoriga.com 2.95% 199.81x
dineroenimagen.com 2.58% 194.16x
milenio.com 24.19% 193.89x
afntijuana.info 1.39% 193.57x
noticiaszmg.com 4.20% 189.76x
miamidiario.com 3.16% 187.30x
elblogdelnarco.com 2.67% 183.02x
multimedios.com 3.13% 179.99x
Composition Percentage: The overlap percentage between the Mexico Cluster audience and the Web attribute.
Index: A comparison of the Mexico Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mexico Cluster audience is Spanish Lifestyle & Health.

Content Affinity Composition Index
Spanish Lifestyle & Health 8.64% 74.83x
Peru Media 14.31% 71.11x
Central & South American News 18.04% 68.05x
Spain News - Madrid & Seville 31.59% 67.03x
Latin American News 29.61% 64.68x
Gossip & Entertainment 37.33% 63.04x
Spanish Health & Wellness 24.73% 52.77x
Spain News 58.67% 46.31x
Latin American Spanish Language News 17.27% 40.92x
Cuba & Mexico Media 3.72% 33.36x
Composition Percentage: The overlap percentage between the Mexico Cluster audience and the Content Affinity attribute.
Index: A comparison of the Mexico Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mexico Cluster audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male