Dstillery Audiences

MEXICO CLUSTER

Audience Size: 1.4 Million Devices

Explore the Mexico Cluster Audience

Below you'll find more information about the Mexico Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Mexico Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Mexico Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mexico Cluster audience is Readers of Mexican Content.

Interest Composition Index
Readers of Mexican Content 92.51% 26.84x
Readers of Honduran Content 85.89% 25.97x
Readers of South American Content 85.24% 25.04x
Readers of Spanish Content 67.47% 24.86x
Readers of Cuban Content 63.64% 23.89x
Readers of El Salvadoran Content 80.15% 23.51x
Readers of Guatemalan Content 77.85% 22.96x
Readers of Belizean Content 78.28% 22.92x
Readers of Caribbean Content 71.97% 21.16x
Readers of Dominican Republic Content 67.86% 20.77x
Composition Percentage: The overlap percentage between the Mexico Cluster audience and the Interest attribute.
Index: A comparison of the Mexico Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mexico Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mexico Cluster audience is Topshop.

Location Composition Index
Topshop 0.02% 1.99x
Zara 0.02% 1.81x
Columbia 0.01% 1.76x
Aeropostale 0.05% 1.67x
The Childrens Place 0.08% 1.65x
Zumiez 0.06% 1.61x
Hollister 0.04% 1.61x
Forever 21 0.04% 1.48x
Armani 0.02% 1.45x
American Apparel 0.02% 1.43x
Composition Percentage: The overlap percentage between the Mexico Cluster audience and the Location attribute.
Index: A comparison of the Mexico Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mexico Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mexico Cluster audience is miamidiario.com.

Website Composition Index
miamidiario.com 1.71% 181.46x
reporteindigo.com 4.83% 179.12x
animalpolitico.com 4.09% 178.77x
noticias24.com 3.39% 172.98x
periodistadigital.com 9.99% 172.96x
milenio.com 26.94% 170.68x
noticiaszmg.com 5.77% 167.29x
dineroenimagen.com 2.94% 166.34x
elmanana.com 4.30% 166.09x
afntijuana.info 1.09% 164.48x
Composition Percentage: The overlap percentage between the Mexico Cluster audience and the Web attribute.
Index: A comparison of the Mexico Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mexico Cluster audience is Spanish Lifestyle & Health.

Content Affinity Composition Index
Spanish Lifestyle & Health 8.43% 75.25x
Central & South American News 18.95% 72.50x
Peru Media 13.80% 69.08x
Spain News - Madrid & Seville 33.35% 64.67x
Gossip & Entertainment 34.19% 63.35x
Latin American News 29.20% 60.97x
Spanish Health & Wellness 20.92% 52.72x
Spain News 63.30% 40.58x
Cuba & Mexico Media 2.44% 37.29x
Latin American Spanish Language News 18.90% 35.76x
Composition Percentage: The overlap percentage between the Mexico Cluster audience and the Content Affinity attribute.
Index: A comparison of the Mexico Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mexico Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male