Dstillery Audiences

MEXICO CLUSTER

Audience Size: 473.1 Thousand Devices

Explore the Mexico Cluster Audience

Below you'll find more information about the Mexico Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 473.1 thousand unique devices whose actions qualify for the Mexico Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Mexico Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mexico Cluster audience is Readers of Mexican Content.

Interest Composition Index
Readers of Mexican Content 62.93% 32.83x
Readers of Argentinian Content 92.93% 28.73x
Readers of South American Content 74.09% 24.70x
Readers of Puerto Rican Content 68.55% 24.46x
Latin TV Enthusiasts 96.72% 23.66x
Readers of Cuban Content 59.07% 23.64x
Mexico Trip Planners 62.73% 22.59x
Readers of Hispanic Content 66.39% 20.44x
Readers of Caribbean Content 67.64% 18.20x
Readers of Honduran Content 88.22% 17.31x
Composition Percentage: The overlap percentage between the Mexico Cluster audience and the Interest attribute.
Index: A comparison of the Mexico Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mexico Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mexico Cluster audience is Gymboree.

Location Composition Index
Gymboree 0.03% 2.35x
Dressbarn 0.01% 2.13x
Express 0.01% 1.98x
Old Navy 0.02% 1.74x
Urban Outfitters 0.01% 1.18x
Composition Percentage: The overlap percentage between the Mexico Cluster audience and the Location attribute.
Index: A comparison of the Mexico Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mexico Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mexico Cluster audience is animalpolitico.com.

Website Composition Index
animalpolitico.com 3.93% 275.48x
dineroenimagen.com 7.16% 269.94x
multimedios.com 3.11% 265.64x
aristeguinoticias.com 16.11% 262.03x
vanidades.com 3.97% 259.17x
lavibra.com 6.60% 258.43x
tvynovelas.com 6.63% 255.58x
televisa.com 3.71% 250.57x
tvazteca.com 37.05% 239.35x
reporteindigo.com 4.19% 236.78x
Composition Percentage: The overlap percentage between the Mexico Cluster audience and the Web attribute.
Index: A comparison of the Mexico Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mexico Cluster audience is Spanish Lifestyle & Health.

Content Affinity Composition Index
Spanish Lifestyle & Health 3.73% 162.81x
Central & South American News 6.73% 126.52x
Peru Media 10.32% 113.44x
Spanish Health & Wellness 4.61% 107.30x
Gossip & Entertainment 26.23% 93.48x
Spain News - Madrid & Seville 27.06% 79.64x
Latin American News 44.25% 78.33x
Sports - Climbing, Non-traditional 18.58% 73.74x
Latin American Spanish Language News 18.55% 44.80x
Fashion & Cosmetics 0.05% 22.84x
Composition Percentage: The overlap percentage between the Mexico Cluster audience and the Content Affinity attribute.
Index: A comparison of the Mexico Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mexico Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male