Dstillery Audiences

MEXICO CLUSTER

Audience Size: 345.3 Thousand Devices

Explore the Mexico Cluster Audience

Below you'll find more information about the Mexico Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 345.3 thousand unique devices whose actions qualify for the Mexico Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Mexico Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mexico Cluster audience is Readers of Mexican Content.

Interest Composition Index
Readers of Mexican Content 78.53% 33.40x
Readers of Argentinian Content 94.38% 31.58x
Readers of Hispanic Content 74.68% 28.15x
Readers of Puerto Rican Content 81.17% 26.51x
Readers of South American Content 83.67% 25.96x
Readers of Cuban Content 75.40% 25.57x
Readers of Spanish Content 85.08% 24.56x
Readers of Honduran Content 88.39% 24.53x
Latin TV Enthusiasts 96.75% 24.27x
Readers of Costa Rican Content 67.10% 23.03x
Composition Percentage: The overlap percentage between the Mexico Cluster audience and the Interest attribute.
Index: A comparison of the Mexico Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mexico Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mexico Cluster audience is The Childrens Place.

Location Composition Index
The Childrens Place 0.03% 3.14x
Forever 21 0.02% 2.83x
Charlotte Russe 0.01% 2.36x
Gap 0.02% 1.94x
Old Navy 0.05% 1.91x
American Apparel 0.02% 1.90x
Michael Kors 0.02% 1.78x
White House Black Market 0.03% 1.75x
Urban Outfitters 0.04% 1.75x
Jos A. Bank Clothiers 0.01% 1.60x
Composition Percentage: The overlap percentage between the Mexico Cluster audience and the Location attribute.
Index: A comparison of the Mexico Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mexico Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mexico Cluster audience is animalpolitico.com.

Website Composition Index
animalpolitico.com 6.10% 339.83x
milenio.com 38.74% 328.54x
televisa.com 9.42% 328.16x
aristeguinoticias.com 20.59% 311.83x
dineroenimagen.com 6.32% 304.59x
actitudfem.com 9.23% 300.73x
nacion.com 4.63% 296.69x
quien.com 16.25% 295.90x
mediotiempo.com 19.20% 290.15x
telva.com 7.89% 288.08x
Composition Percentage: The overlap percentage between the Mexico Cluster audience and the Web attribute.
Index: A comparison of the Mexico Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mexico Cluster audience is Spanish Lifestyle & Health.

Content Affinity Composition Index
Spanish Lifestyle & Health 7.01% 173.27x
Central & South American News 8.57% 146.58x
Peru Media 13.01% 143.81x
Spanish Health & Wellness 6.99% 124.47x
Gossip & Entertainment 30.94% 123.27x
Spain News - Madrid & Seville 34.46% 102.70x
Latin American News 58.02% 83.63x
Sports - Climbing, Non-traditional 22.21% 76.72x
Latin American Spanish Language News 24.91% 60.18x
Fashion & Cosmetics 0.05% 22.84x
Composition Percentage: The overlap percentage between the Mexico Cluster audience and the Content Affinity attribute.
Index: A comparison of the Mexico Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mexico Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male