Dstillery Audiences

MEXICO CLUSTER

Audience Size: 1.6 Million Devices

Explore the Mexico Cluster Audience

Below you'll find more information about the Mexico Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Mexico Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Mexico Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mexico Cluster audience is Readers of Spanish Content.

Interest Composition Index
Readers of Spanish Content 68.67% 25.34x
Readers of Mexican Content 92.17% 25.19x
Readers of Honduran Content 85.87% 25.18x
Readers of South American Content 85.47% 24.77x
Readers of Cuban Content 64.55% 23.53x
Readers of El Salvadoran Content 80.47% 22.92x
Readers of Belizean Content 78.06% 22.18x
Readers of Guatemalan Content 78.81% 21.93x
Readers of Hispanic Content 56.78% 21.68x
Readers of Caribbean Content 71.39% 21.21x
Composition Percentage: The overlap percentage between the Mexico Cluster audience and the Interest attribute.
Index: A comparison of the Mexico Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mexico Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mexico Cluster audience is Express Outlets.

Location Composition Index
Express Outlets 0.01% 3.14x
Hollister 0.04% 2.29x
Armani 0.02% 2.12x
Zara 0.02% 1.97x
Aeropostale 0.04% 1.88x
Hugo Boss 0.02% 1.82x
Zumiez 0.05% 1.80x
Express 0.05% 1.79x
Michael Kors 0.03% 1.71x
The Childrens Place 0.05% 1.60x
Composition Percentage: The overlap percentage between the Mexico Cluster audience and the Location attribute.
Index: A comparison of the Mexico Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mexico Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mexico Cluster audience is noticias24.com.

Website Composition Index
noticias24.com 2.60% 168.73x
periodistadigital.com 7.17% 167.28x
animalpolitico.com 3.25% 167.05x
reporteindigo.com 5.04% 165.69x
milenio.com 28.16% 158.08x
donbalon.com 3.40% 157.68x
unotv.com 2.55% 157.54x
dineroenimagen.com 3.57% 157.37x
laverdadnoticias.com 5.83% 157.15x
noticiaszmg.com 6.73% 155.41x
Composition Percentage: The overlap percentage between the Mexico Cluster audience and the Web attribute.
Index: A comparison of the Mexico Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mexico Cluster audience is Spanish Lifestyle & Health.

Content Affinity Composition Index
Spanish Lifestyle & Health 8.98% 74.32x
Central & South American News 20.84% 73.84x
Peru Media 14.08% 66.90x
Spain News - Madrid & Seville 35.16% 63.48x
Gossip & Entertainment 35.20% 62.80x
Latin American News 30.53% 60.49x
Spanish Health & Wellness 20.54% 52.52x
Spain News 65.93% 40.49x
Cuba & Mexico Media 2.23% 39.58x
Latin American Spanish Language News 21.29% 39.14x
Composition Percentage: The overlap percentage between the Mexico Cluster audience and the Content Affinity attribute.
Index: A comparison of the Mexico Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mexico Cluster audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male