Dstillery Audiences

MEXICO CLUSTER

Audience Size: 363.6 Thousand Devices

Explore the Mexico Cluster Audience

Below you'll find more information about the Mexico Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 363.6 thousand unique devices whose actions qualify for the Mexico Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Mexico Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mexico Cluster audience is Readers of Spanish Content.

Interest Composition Index
Readers of Spanish Content 66.36% 39.45x
Readers of Mexican Content 83.57% 36.68x
Readers of Argentinian Content 94.31% 34.15x
Readers of Hispanic Content 60.32% 33.83x
Readers of Puerto Rican Content 84.06% 30.37x
Readers of South American Content 86.58% 29.27x
Latin TV Enthusiasts 97.13% 27.63x
Readers of Cuban Content 79.95% 26.82x
Readers of Honduran Content 87.28% 25.92x
Readers of Caribbean Content 85.19% 24.97x
Composition Percentage: The overlap percentage between the Mexico Cluster audience and the Interest attribute.
Index: A comparison of the Mexico Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mexico Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mexico Cluster audience is Hollister.

Location Composition Index
Hollister 0.02% 2.91x
J. Crew 0.02% 2.18x
Banana Republic 0.03% 2.16x
Aeropostale 0.02% 1.87x
Forever 21 0.01% 1.86x
Lane Bryant 0.02% 1.81x
Eddie Bauer 0.01% 1.68x
Gymboree 0.02% 1.68x
Express 0.02% 1.59x
Victoria's Secret 0.03% 1.54x
Composition Percentage: The overlap percentage between the Mexico Cluster audience and the Location attribute.
Index: A comparison of the Mexico Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mexico Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mexico Cluster audience is lasillarota.com.

Website Composition Index
lasillarota.com 6.38% 325.13x
multimedios.com 4.91% 305.19x
animalpolitico.com 5.88% 295.68x
sopitas.com 4.30% 292.48x
dineroenimagen.com 4.36% 283.67x
milenio.com 41.66% 280.70x
televisa.com 13.65% 276.53x
actitudfem.com 9.74% 275.65x
enelradar.com 5.51% 274.68x
tiempo.com 5.32% 265.92x
Composition Percentage: The overlap percentage between the Mexico Cluster audience and the Web attribute.
Index: A comparison of the Mexico Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mexico Cluster audience is Spanish Lifestyle & Health.

Content Affinity Composition Index
Spanish Lifestyle & Health 8.38% 151.46x
Peru Media 14.30% 143.13x
Central & South American News 10.09% 136.76x
Spanish Health & Wellness 8.02% 124.30x
Gossip & Entertainment 32.88% 122.86x
Spain News - Madrid & Seville 38.21% 104.12x
Cuba & Mexico Media 0.22% 82.26x
Latin American News 61.83% 79.44x
Latin American Spanish Language News 28.61% 77.05x
Sports - Climbing, Non-traditional 23.98% 65.57x
Composition Percentage: The overlap percentage between the Mexico Cluster audience and the Content Affinity attribute.
Index: A comparison of the Mexico Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mexico Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male