Dstillery Audiences

MEXICO CLUSTER

Audience Size: 766.2 Thousand Devices

Explore the Mexico Cluster Audience

Below you'll find more information about the Mexico Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 766.2 thousand unique devices whose actions qualify for the Mexico Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Mexico Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mexico Cluster audience is Readers of Mexican Content.

Interest Composition Index
Readers of Mexican Content 90.57% 31.20x
Readers of South American Content 78.08% 29.38x
Readers of Spanish Content 58.18% 27.02x
Readers of El Salvadoran Content 71.42% 25.44x
Readers of Belizean Content 71.99% 24.01x
Readers of Caribbean Content 66.26% 23.82x
Readers of Guatemalan Content 71.02% 23.16x
Readers of Panamanian Content 60.31% 22.57x
Readers of Nicaraguan Content 60.03% 22.13x
Readers of Cuban Content 53.25% 22.01x
Composition Percentage: The overlap percentage between the Mexico Cluster audience and the Interest attribute.
Index: A comparison of the Mexico Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mexico Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mexico Cluster audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 0.02% 1.88x
Hollister 0.02% 1.87x
Hugo Boss 0.02% 1.62x
Gap 0.10% 1.58x
Aeropostale 0.03% 1.51x
Zumiez 0.03% 1.48x
Journeys 0.02% 1.41x
Old Navy 0.06% 1.39x
Belk 0.01% 1.34x
Zara 0.02% 1.34x
Composition Percentage: The overlap percentage between the Mexico Cluster audience and the Location attribute.
Index: A comparison of the Mexico Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mexico Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mexico Cluster audience is lanetanoticias.com.

Website Composition Index
lanetanoticias.com 3.34% 421.56x
animalpolitico.com 10.92% 397.29x
milenio.com 15.77% 377.52x
multimedios.com 3.20% 350.90x
lopezdoriga.com 5.87% 342.29x
quien.com 7.52% 341.07x
elmanana.com 4.84% 315.62x
frontera.info 2.10% 314.29x
actitudfem.com 3.84% 312.86x
aristeguinoticias.com 19.30% 308.44x
Composition Percentage: The overlap percentage between the Mexico Cluster audience and the Web attribute.
Index: A comparison of the Mexico Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mexico Cluster audience is Spanish Lifestyle & Health.

Content Affinity Composition Index
Spanish Lifestyle & Health 11.14% 128.18x
Peru Media 12.69% 103.54x
Spain News - Madrid & Seville 21.08% 97.39x
Gossip & Entertainment 26.95% 95.90x
Central & South American News 13.36% 92.48x
Latin American News 15.91% 80.09x
Spanish Health & Wellness 30.43% 69.37x
Spain News 42.04% 64.69x
Cuba & Mexico Media 5.93% 53.01x
Latin American Spanish Language News 8.07% 44.51x
Composition Percentage: The overlap percentage between the Mexico Cluster audience and the Content Affinity attribute.
Index: A comparison of the Mexico Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mexico Cluster audience resonates most for the following age and income brackets.
Age
65+
Income
Under $25,000