Dstillery Audiences

MEXICO CLUSTER

Audience Size: 1.1 Million Devices

Explore the Mexico Cluster Audience

Below you'll find more information about the Mexico Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Mexico Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Mexico Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mexico Cluster audience is Readers of Mexican Content.

Interest Composition Index
Readers of Mexican Content 91.61% 45.80x
Readers of Honduran Content 82.46% 41.22x
Readers of South American Content 79.96% 40.55x
Readers of El Salvadoran Content 74.88% 39.55x
Readers of Belizean Content 74.40% 38.01x
Readers of Spanish Content 59.99% 37.55x
Readers of Cuban Content 57.37% 37.35x
Readers of Guatemalan Content 72.94% 37.29x
Readers of Dominican Republic Content 64.43% 34.30x
Readers of Panamanian Content 60.12% 34.07x
Composition Percentage: The overlap percentage between the Mexico Cluster audience and the Interest attribute.
Index: A comparison of the Mexico Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mexico Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mexico Cluster audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 0.05% 1.63x
Forever 21 0.06% 1.60x
Gymboree 0.06% 1.57x
Aeropostale 0.06% 1.57x
Hollister 0.04% 1.57x
Michael Kors 0.06% 1.57x
Zumiez 0.07% 1.56x
Ann Taylor 0.03% 1.55x
Old Navy 0.10% 1.52x
Hugo Boss 0.03% 1.49x
Composition Percentage: The overlap percentage between the Mexico Cluster audience and the Location attribute.
Index: A comparison of the Mexico Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mexico Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mexico Cluster audience is reporteindigo.com.

Website Composition Index
reporteindigo.com 5.27% 190.31x
animalpolitico.com 6.41% 178.07x
miamidiario.com 2.79% 176.25x
milenio.com 27.02% 175.53x
dineroenimagen.com 2.82% 172.38x
afntijuana.info 1.26% 170.71x
lopezdoriga.com 3.36% 170.30x
noticiaszmg.com 5.09% 167.39x
esdiario.com 1.95% 166.15x
soycarmin.com 2.26% 164.69x
Composition Percentage: The overlap percentage between the Mexico Cluster audience and the Web attribute.
Index: A comparison of the Mexico Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mexico Cluster audience is Spanish Lifestyle & Health.

Content Affinity Composition Index
Spanish Lifestyle & Health 8.05% 83.07x
Peru Media 13.29% 77.07x
Central & South American News 16.55% 75.06x
Spain News - Madrid & Seville 30.48% 73.46x
Gossip & Entertainment 33.28% 70.32x
Latin American News 26.92% 68.71x
Spanish Health & Wellness 23.27% 56.40x
Spain News 58.80% 48.05x
Cuba & Mexico Media 2.90% 38.59x
Latin American Spanish Language News 15.43% 37.76x
Composition Percentage: The overlap percentage between the Mexico Cluster audience and the Content Affinity attribute.
Index: A comparison of the Mexico Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mexico Cluster audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male