Dstillery Audiences

MEXICO CLUSTER

Audience Size: 678.3 Thousand Devices

Explore the Mexico Cluster Audience

Below you'll find more information about the Mexico Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 678.3 thousand unique devices whose actions qualify for the Mexico Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Mexico Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mexico Cluster audience is Readers of Argentinian Content.

Interest Composition Index
Readers of Argentinian Content 93.52% 33.43x
Readers of Spanish Content 65.42% 32.90x
Readers of Hispanic Content 55.05% 27.78x
Readers of Mexican Content 96.04% 25.29x
Readers of Honduran Content 86.72% 25.20x
Readers of South American Content 91.24% 24.19x
Readers of Costa Rican Content 69.20% 23.77x
Readers of Belizean Content 83.90% 21.95x
Readers of El Salvadoran Content 84.24% 21.84x
Readers of Guatemalan Content 83.11% 20.85x
Composition Percentage: The overlap percentage between the Mexico Cluster audience and the Interest attribute.
Index: A comparison of the Mexico Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mexico Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mexico Cluster audience is Forever 21.

Location Composition Index
Forever 21 0.03% 2.29x
Gap 0.03% 2.03x
Lululemon 0.01% 1.90x
Aeropostale 0.03% 1.82x
The Childrens Place 0.05% 1.74x
Victoria's Secret 0.06% 1.71x
Coach 0.01% 1.64x
Lane Bryant 0.03% 1.59x
Express 0.03% 1.52x
Journeys 0.05% 1.50x
Composition Percentage: The overlap percentage between the Mexico Cluster audience and the Location attribute.
Index: A comparison of the Mexico Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mexico Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mexico Cluster audience is diariogol.com.

Website Composition Index
diariogol.com 2.31% 239.29x
animalpolitico.com 4.29% 231.30x
lasillarota.com 8.41% 227.74x
multimedios.com 5.14% 227.10x
esdiario.com 1.79% 226.63x
hipertextual.com 2.88% 221.92x
dineroenimagen.com 4.65% 218.38x
unotv.com 11.33% 218.08x
milenio.com 43.58% 217.23x
sopitas.com 1.98% 216.60x
Composition Percentage: The overlap percentage between the Mexico Cluster audience and the Web attribute.
Index: A comparison of the Mexico Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mexico Cluster audience is Spanish Lifestyle & Health.

Content Affinity Composition Index
Spanish Lifestyle & Health 6.34% 114.27x
Peru Media 14.52% 113.73x
Central & South American News 8.96% 111.07x
Spanish Health & Wellness 8.27% 99.60x
Gossip & Entertainment 30.28% 98.61x
Spain News - Madrid & Seville 33.54% 92.81x
Latin American News 57.83% 72.63x
Latin American Spanish Language News 27.65% 59.10x
Cuba & Mexico Media 0.18% 52.21x
Sports - Climbing, Non-traditional 15.75% 44.98x
Composition Percentage: The overlap percentage between the Mexico Cluster audience and the Content Affinity attribute.
Index: A comparison of the Mexico Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mexico Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male