Dstillery Audiences

MEXICO CLUSTER

Audience Size: 880.1 Thousand Devices

Explore the Mexico Cluster Audience

Below you'll find more information about the Mexico Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 880.1 thousand unique devices whose actions qualify for the Mexico Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Mexico Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mexico Cluster audience is Readers of Mexican Content.

Interest Composition Index
Readers of Mexican Content 88.89% 30.17x
Readers of South American Content 76.24% 28.55x
Readers of El Salvadoran Content 68.68% 25.60x
Readers of Spanish Content 56.06% 25.21x
Readers of Guatemalan Content 67.10% 23.92x
Readers of Belizean Content 68.55% 23.36x
Readers of Caribbean Content 62.55% 22.99x
Readers of Cuban Content 48.61% 21.52x
Readers of Panamanian Content 54.66% 21.45x
Readers of Nicaraguan Content 56.72% 21.32x
Composition Percentage: The overlap percentage between the Mexico Cluster audience and the Interest attribute.
Index: A comparison of the Mexico Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mexico Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mexico Cluster audience is Columbia.

Location Composition Index
Columbia 0.02% 2.21x
Calvin Klein 0.02% 2.21x
Zara 0.04% 2.02x
Saint Laurent Paris 0.01% 1.82x
Hollister 0.02% 1.78x
Levi Strauss 0.02% 1.77x
Ralph Lauren 0.01% 1.73x
Aeropostale 0.05% 1.70x
Michael Kors 0.02% 1.62x
Gap 0.12% 1.59x
Composition Percentage: The overlap percentage between the Mexico Cluster audience and the Location attribute.
Index: A comparison of the Mexico Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mexico Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mexico Cluster audience is lanetanoticias.com.

Website Composition Index
lanetanoticias.com 2.25% 352.61x
animalpolitico.com 10.09% 338.67x
dineroenimagen.com 2.78% 336.64x
milenio.com 13.94% 328.72x
frontera.info 1.90% 328.34x
quien.com 6.16% 302.67x
multimedios.com 2.72% 288.71x
uniradioinforma.com 2.41% 279.81x
lopezdoriga.com 6.29% 276.89x
aristeguinoticias.com 20.89% 274.54x
Composition Percentage: The overlap percentage between the Mexico Cluster audience and the Web attribute.
Index: A comparison of the Mexico Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mexico Cluster audience is Spanish Lifestyle & Health.

Content Affinity Composition Index
Spanish Lifestyle & Health 9.30% 112.32x
Peru Media 11.47% 92.76x
Spain News - Madrid & Seville 19.71% 89.93x
Gossip & Entertainment 26.37% 81.97x
Central & South American News 11.31% 81.77x
Latin American News 14.77% 73.97x
Spanish Health & Wellness 26.90% 64.49x
Spain News 41.93% 61.14x
Cuba & Mexico Media 4.63% 46.33x
Latin American Spanish Language News 8.07% 37.07x
Composition Percentage: The overlap percentage between the Mexico Cluster audience and the Content Affinity attribute.
Index: A comparison of the Mexico Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mexico Cluster audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male