Dstillery Audiences

MEXICO CLUSTER

Audience Size: 1.3 Million Devices

Explore the Mexico Cluster Audience

Below you'll find more information about the Mexico Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Mexico Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Mexico Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mexico Cluster audience is Readers of Honduran Content.

Interest Composition Index
Readers of Honduran Content 86.05% 26.75x
Readers of Mexican Content 92.36% 25.82x
Readers of Cuban Content 68.60% 24.55x
Readers of South American Content 88.38% 24.46x
Readers of Spanish Content 75.28% 23.77x
Readers of Guatemalan Content 80.29% 23.30x
Readers of El Salvadoran Content 82.80% 23.26x
Readers of Caribbean Content 72.99% 22.70x
Readers of Belizean Content 80.87% 22.46x
Readers of Hispanic Content 60.20% 21.86x
Composition Percentage: The overlap percentage between the Mexico Cluster audience and the Interest attribute.
Index: A comparison of the Mexico Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mexico Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mexico Cluster audience is Uniqlo.

Location Composition Index
Uniqlo 0.01% 2.37x
Aeropostale 0.05% 2.23x
Zara 0.02% 2.00x
Hollister 0.04% 1.94x
Ann Taylor 0.01% 1.81x
Old Navy 0.06% 1.75x
Gap 0.06% 1.67x
Journeys 0.07% 1.67x
Ralph Lauren 0.01% 1.64x
The Childrens Place 0.06% 1.63x
Composition Percentage: The overlap percentage between the Mexico Cluster audience and the Location attribute.
Index: A comparison of the Mexico Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mexico Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mexico Cluster audience is noticiaszmg.com.

Website Composition Index
noticiaszmg.com 6.59% 172.77x
noticias24.com 2.53% 172.75x
donbalon.com 3.53% 172.43x
periodistadigital.com 6.92% 170.86x
elmanana.com 3.46% 168.01x
reporteindigo.com 4.94% 166.40x
animalpolitico.com 2.88% 165.34x
multimedios.com 4.76% 163.09x
laverdadnoticias.com 8.59% 161.69x
esdiario.com 2.17% 161.67x
Composition Percentage: The overlap percentage between the Mexico Cluster audience and the Web attribute.
Index: A comparison of the Mexico Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mexico Cluster audience is Central & South American News.

Content Affinity Composition Index
Central & South American News 23.47% 82.92x
Spanish Lifestyle & Health 9.60% 81.38x
Peru Media 18.09% 77.62x
Gossip & Entertainment 38.55% 70.63x
Spain News - Madrid & Seville 41.03% 70.19x
Latin American News 35.48% 68.57x
Spanish Health & Wellness 23.24% 60.26x
Spain News 68.89% 44.52x
Cuba & Mexico Media 2.21% 43.30x
Latin American Spanish Language News 25.75% 42.74x
Composition Percentage: The overlap percentage between the Mexico Cluster audience and the Content Affinity attribute.
Index: A comparison of the Mexico Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mexico Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male