Dstillery Audiences

MEXICO TRAVEL

Audience Size: 18.8 Thousand Devices

Explore the Mexico Travel Audience

Below you'll find more information about the Mexico Travel audience, broken down in different categories based on their digital and physical behaviors. These are 18.8 thousand unique devices whose actions qualify for the Mexico Travel audience.

Dstillery Crafted Audiences

INTERESTS

The Mexico Travel audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mexico Travel audience is Travel Researchers.

Interest Composition Index
Travel Researchers 57.33% 22.88x
Realtors & Real Estate Researchers 45.33% 21.80x
Travel Guide and Review Readers 52.89% 21.37x
Travel Book Readers 44.00% 21.30x
Costa Rica Trip Planners 65.78% 21.22x
Vacation Planners 51.56% 20.20x
Study Abroad Researchers 47.56% 19.24x
Discount Flight Searchers 46.22% 19.07x
Work Hard, Play Hard Travelers 44.00% 18.79x
Family Adventures Travelers 45.33% 18.69x
Composition Percentage: The overlap percentage between the Mexico Travel audience and the Interest attribute.
Index: A comparison of the Mexico Travel audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mexico Travel audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mexico Travel audience is Hollister.

Location Composition Index
Hollister 0.09% 5.42x
Gymboree 0.09% 4.87x
Aeropostale 0.07% 3.93x
Forever 21 0.05% 2.63x
Zumiez 0.06% 2.02x
Buckle 0.03% 1.97x
Levi Strauss 0.02% 1.93x
Ann Taylor 0.02% 1.72x
Lululemon 0.03% 1.71x
Zara 0.02% 1.69x
Composition Percentage: The overlap percentage between the Mexico Travel audience and the Location attribute.
Index: A comparison of the Mexico Travel audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mexico Travel audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mexico Travel audience is point2homes.com.

Website Composition Index
point2homes.com 40.84% 41.48x
vrbo.com 11.46% 41.18x
remax.com 10.34% 35.80x
frommers.com 12.04% 35.07x
oyster.com 18.43% 31.90x
touropia.com 10.02% 30.54x
currentresults.com 8.49% 28.35x
lonelyplanet.com 12.54% 28.24x
escapehere.com 7.62% 24.35x
coastalliving.com 10.81% 23.78x
Composition Percentage: The overlap percentage between the Mexico Travel audience and the Web attribute.
Index: A comparison of the Mexico Travel audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mexico Travel audience is Weather Information.

Content Affinity Composition Index
Weather Information 5.33% 87.22x
Toronto Tourism 3.42% 49.95x
Caribbean Vacation 11.86% 46.59x
European Museums, Restaurants & Events 3.72% 45.51x
Travel Adventure 21.81% 30.90x
International Travel 6.23% 30.52x
Beach Vacations 5.23% 29.55x
Pre-Built Home Researchers 2.41% 26.69x
Canadian Real Estate Researcher Cluster 1.71% 25.22x
Canada Tax and Finance Research Cluster 3.72% 25.22x
Composition Percentage: The overlap percentage between the Mexico Travel audience and the Content Affinity attribute.
Index: A comparison of the Mexico Travel audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mexico Travel audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male