Dstillery Audiences

MEXICO TRAVEL

Audience Size: 26.9 Thousand Devices

Explore the Mexico Travel Audience

Below you'll find more information about the Mexico Travel audience, broken down in different categories based on their digital and physical behaviors. These are 26.9 thousand unique devices whose actions qualify for the Mexico Travel audience.

Dstillery Crafted Audiences

INTERESTS

The Mexico Travel audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mexico Travel audience is Travel Researchers.

Interest Composition Index
Travel Researchers 56.13% 23.18x
Costa Rica Trip Planners 67.10% 22.52x
Travel Book Readers 43.87% 20.91x
Travel Guide and Review Readers 50.65% 20.88x
Realtors & Real Estate Researchers 44.52% 20.43x
Vacation Planners 48.39% 19.71x
Discount Flight Searchers 44.52% 19.07x
Family Adventures Travelers 43.23% 18.44x
Study Abroad Researchers 44.84% 18.01x
Work Comes First Travelers 39.35% 16.81x
Composition Percentage: The overlap percentage between the Mexico Travel audience and the Interest attribute.
Index: A comparison of the Mexico Travel audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mexico Travel audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mexico Travel audience is Hollister.

Location Composition Index
Hollister 0.09% 5.42x
Gymboree 0.09% 4.87x
Aeropostale 0.07% 3.93x
Forever 21 0.05% 2.63x
Zumiez 0.06% 2.02x
Buckle 0.03% 1.97x
Levi Strauss 0.02% 1.93x
Lane Bryant 0.03% 1.76x
Ann Taylor 0.02% 1.72x
Lululemon 0.03% 1.71x
Composition Percentage: The overlap percentage between the Mexico Travel audience and the Location attribute.
Index: A comparison of the Mexico Travel audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mexico Travel audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mexico Travel audience is point2homes.com.

Website Composition Index
point2homes.com 29.98% 55.94x
mexiconewsdaily.com 11.92% 55.45x
caribjournal.com 9.52% 50.83x
travelpulse.com 8.00% 35.46x
frommers.com 12.22% 34.69x
vrbo.com 15.07% 34.12x
lonelyplanet.com 9.45% 30.07x
wikitravel.org 5.98% 29.13x
remax.com 12.70% 28.94x
touropia.com 10.00% 28.32x
Composition Percentage: The overlap percentage between the Mexico Travel audience and the Web attribute.
Index: A comparison of the Mexico Travel audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mexico Travel audience is Weather Information.

Content Affinity Composition Index
Weather Information 5.04% 64.65x
Cuba & Mexico Media 2.63% 60.70x
Canadian Seniors Real Estate Research Cluster 2.06% 45.18x
Caribbean Vacation 12.07% 41.58x
Toronto Tourism 3.34% 35.48x
European Museums, Restaurants & Events 3.90% 34.64x
International Travel 4.76% 32.51x
Travel Adventure 22.85% 27.40x
Beach Vacations 6.88% 27.34x
San Francisco Tourism 0.92% 23.70x
Composition Percentage: The overlap percentage between the Mexico Travel audience and the Content Affinity attribute.
Index: A comparison of the Mexico Travel audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mexico Travel audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male