Dstillery Audiences

MEXICO TRAVEL

Audience Size: 21.4 Thousand Devices

Explore the Mexico Travel Audience

Below you'll find more information about the Mexico Travel audience, broken down in different categories based on their digital and physical behaviors. These are 21.4 thousand unique devices whose actions qualify for the Mexico Travel audience.

Dstillery Crafted Audiences

INTERESTS

The Mexico Travel audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mexico Travel audience is Travel Researchers.

Interest Composition Index
Travel Researchers 56.46% 21.93x
Costa Rica Trip Planners 67.17% 21.76x
Realtors & Real Estate Researchers 46.30% 21.40x
Travel Book Readers 49.02% 21.15x
Travel Guide and Review Readers 50.88% 20.29x
Discount Flight Searchers 46.24% 20.11x
Study Abroad Researchers 50.51% 19.85x
Vacation Planners 47.29% 19.34x
Mexico Trip Planners 59.82% 19.34x
Vacation Rental Accommodation Researchers 41.17% 17.63x
Composition Percentage: The overlap percentage between the Mexico Travel audience and the Interest attribute.
Index: A comparison of the Mexico Travel audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mexico Travel audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mexico Travel audience is Bonobos.

Location Composition Index
Bonobos 0.04% 2.76x
Tommy Bahama 0.04% 2.26x
American Apparel 0.04% 2.18x
Levi Strauss 0.02% 1.93x
Express 0.04% 1.92x
The North Face 0.02% 1.87x
Victoria's Secret 0.14% 1.78x
Hugo Boss 0.04% 1.76x
White House Black Market 0.10% 1.75x
Carhartt 0.08% 1.72x
Composition Percentage: The overlap percentage between the Mexico Travel audience and the Location attribute.
Index: A comparison of the Mexico Travel audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mexico Travel audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mexico Travel audience is point2homes.com.

Website Composition Index
point2homes.com 15.81% 60.20x
mexiconewsdaily.com 9.90% 58.05x
caribjournal.com 5.76% 54.56x
hyatt.com 5.77% 50.45x
destinationtips.com 8.93% 48.27x
princess.com 7.32% 45.59x
roughguides.com 4.69% 45.26x
enterprise.com 5.24% 44.21x
lonelyplanet.com 6.32% 41.28x
homeaway.com 10.05% 40.63x
Composition Percentage: The overlap percentage between the Mexico Travel audience and the Web attribute.
Index: A comparison of the Mexico Travel audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mexico Travel audience is Weather Information.

Content Affinity Composition Index
Weather Information 6.14% 56.11x
Teaching Abroad 0.68% 55.49x
International Travel 2.70% 54.92x
Cuba & Mexico Media 3.34% 54.84x
Caribbean Vacation 11.06% 49.28x
Canadian Seniors Real Estate Research Cluster 2.82% 36.78x
Toronto Tourism 2.44% 29.94x
Southern California Cluster 1.43% 28.89x
European Museums, Restaurants & Events 4.47% 28.12x
South Carolina Travel 0.28% 27.54x
Composition Percentage: The overlap percentage between the Mexico Travel audience and the Content Affinity attribute.
Index: A comparison of the Mexico Travel audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mexico Travel audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male