Dstillery Audiences

MICHIGAN CLUSTER

Audience Size: 3.4 Million Devices

Explore the Michigan Cluster Audience

Below you'll find more information about the Michigan Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Michigan Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Michigan Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Michigan Cluster audience is Detroit Trip Planners.

Interest Composition Index
Detroit Trip Planners 29.61% 12.77x
Michigan County and Local Fair Visitors 42.05% 12.38x
Online Payroll Services Users 31.68% 12.06x
Liberal News Readers 16.29% 11.78x
Michigan Wolverines Fans 26.01% 11.30x
Midwestern Voters 32.27% 11.20x
Tampa and St Petersburg Trip Planners 16.39% 11.00x
Financial Business Intelligence Researchers 14.92% 10.53x
Detroit Pistons Fans 26.54% 10.30x
Advertising Professionals 14.28% 10.27x
Composition Percentage: The overlap percentage between the Michigan Cluster audience and the Interest attribute.
Index: A comparison of the Michigan Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Michigan Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Michigan Cluster audience is Carhartt.

Location Composition Index
Carhartt 0.47% 1.77x
Hugo Boss 0.01% 1.77x
Talbots 0.02% 1.65x
Coach 0.02% 1.25x
Maurices 0.06% 1.22x
Buckle 0.04% 1.16x
Dressbarn 0.02% 1.07x
Hollister 0.02% 1.04x
Zumiez 0.03% 1.02x
White House Black Market 0.03% 1.01x
Composition Percentage: The overlap percentage between the Michigan Cluster audience and the Location attribute.
Index: A comparison of the Michigan Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Michigan Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Michigan Cluster audience is mynorth.com.

Website Composition Index
mynorth.com 1.15% 48.40x
upnorthlive.com 11.02% 46.66x
wlns.com 11.83% 46.45x
thealpenanews.com 1.46% 46.20x
realestateone.com 3.11% 46.13x
mackinacbridge.org 1.34% 46.09x
wilx.com 10.66% 45.98x
mibiz.com 1.56% 45.75x
wnem.com 11.98% 45.30x
themorningsun.com 2.31% 45.30x
Composition Percentage: The overlap percentage between the Michigan Cluster audience and the Web attribute.
Index: A comparison of the Michigan Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Michigan Cluster audience is Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania).

Content Affinity Composition Index
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.95% 23.69x
Detroit News 23.94% 18.58x
Ohio Universities 2.20% 9.91x
Northern California Cluster 5.82% 9.47x
Florida Naples News Cluster 4.80% 9.42x
Assorted Topics (Viral Media, Paid Traffic) 12.19% 9.33x
Environmental Conservation 0.02% 9.01x
Indiana Finance & Business Cluster 5.21% 8.93x
Central California Cluster 1.53% 8.65x
New Jersey Travel Location Cluster 2.64% 8.36x
Composition Percentage: The overlap percentage between the Michigan Cluster audience and the Content Affinity attribute.
Index: A comparison of the Michigan Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Michigan Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male