Dstillery Audiences

MICHIGAN CLUSTER

Audience Size: 2.3 Million Devices

Explore the Michigan Cluster Audience

Below you'll find more information about the Michigan Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Michigan Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Michigan Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Michigan Cluster audience is Detroit Trip Planners.

Interest Composition Index
Detroit Trip Planners 29.74% 13.77x
Online Payroll Services Users 34.19% 13.69x
Michigan County and Local Fair Visitors 49.08% 12.13x
Michigan Wolverines Fans 24.84% 11.54x
Midwestern Voters 36.53% 10.95x
Detroit Pistons Fans 27.89% 10.50x
Detroit Tigers Fans 24.33% 10.48x
Financial Business Intelligence Researchers 10.00% 10.47x
Vacation Rental Accommodation Researchers 6.92% 10.47x
Advertising Professionals 9.84% 9.81x
Composition Percentage: The overlap percentage between the Michigan Cluster audience and the Interest attribute.
Index: A comparison of the Michigan Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Michigan Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Michigan Cluster audience is Maurices.

Location Composition Index
Maurices 0.08% 2.56x
Hollister 0.02% 2.14x
Coach 0.01% 2.08x
Express 0.04% 1.85x
Buckle 0.03% 1.44x
Lululemon 0.01% 1.20x
White House Black Market 0.02% 1.12x
Old Navy 0.02% 1.12x
Gymboree 0.02% 1.10x
Chicos 0.02% 1.06x
Composition Percentage: The overlap percentage between the Michigan Cluster audience and the Location attribute.
Index: A comparison of the Michigan Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Michigan Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Michigan Cluster audience is wlns.com.

Website Composition Index
wlns.com 10.37% 55.73x
wnem.com 10.86% 55.58x
abc12.com 14.10% 54.21x
1051thebounce.com 3.88% 54.16x
sooeveningnews.com 2.72% 53.57x
thealpenanews.com 1.24% 53.53x
wilx.com 9.83% 53.44x
sentinel-standard.com 1.68% 53.41x
fox47news.com 3.92% 53.33x
nbc25news.com 12.98% 53.10x
Composition Percentage: The overlap percentage between the Michigan Cluster audience and the Web attribute.
Index: A comparison of the Michigan Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Michigan Cluster audience is Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania).

Content Affinity Composition Index
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 1.04% 28.08x
Detroit News 22.86% 19.94x
Ohio Universities 1.75% 12.40x
Northern California Cluster 5.19% 10.22x
College Sports 0.14% 9.44x
Florida Naples News Cluster 3.31% 9.03x
Assorted Topics (Viral Media, Paid Traffic) 9.95% 8.94x
Indiana Finance & Business Cluster 4.74% 8.78x
New Jersey Travel Location Cluster 2.12% 8.22x
New Hampshire News 2.80% 8.07x
Composition Percentage: The overlap percentage between the Michigan Cluster audience and the Content Affinity attribute.
Index: A comparison of the Michigan Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Michigan Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male