MICHIGAN CLUSTER

Audience Size: 3.4 Million Devices

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Explore the Michigan Cluster Audience

Below you'll find more information about the Michigan Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Michigan Cluster audience.

INTERESTS

The Michigan Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Michigan Cluster audience is Detroit Trip Planners.

Interest	Composition	Index
Detroit Trip Planners	29.61%	12.77x
Michigan County and Local Fair Visitors	42.05%	12.38x
Online Payroll Services Users	31.68%	12.06x
Liberal News Readers	16.29%	11.78x
Michigan Wolverines Fans	26.01%	11.30x
Midwestern Voters	32.27%	11.20x
Tampa and St Petersburg Trip Planners	16.39%	11.00x
Financial Business Intelligence Researchers	14.92%	10.53x
Detroit Pistons Fans	26.54%	10.30x
Advertising Professionals	14.28%	10.27x

Composition Percentage: The overlap percentage between the Michigan Cluster audience and the Interest attribute.

Index: A comparison of the Michigan Cluster audience to the internet population.

APPAREL RETAILERS

The Michigan Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Michigan Cluster audience is Carhartt.

Location	Composition	Index
Carhartt	0.47%	1.77x
Hugo Boss	0.01%	1.77x
Talbots	0.02%	1.65x
Coach	0.02%	1.25x
Maurices	0.06%	1.22x
Buckle	0.04%	1.16x
Dressbarn	0.02%	1.07x
Hollister	0.02%	1.04x
Zumiez	0.03%	1.02x
White House Black Market	0.03%	1.01x

Composition Percentage: The overlap percentage between the Michigan Cluster audience and the Location attribute.

Index: A comparison of the Michigan Cluster audience to the internet population.

WEBSITES

The Michigan Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Michigan Cluster audience is mynorth.com.

Website	Composition	Index
mynorth.com	1.15%	48.40x
upnorthlive.com	11.02%	46.66x
wlns.com	11.83%	46.45x
thealpenanews.com	1.46%	46.20x
realestateone.com	3.11%	46.13x
mackinacbridge.org	1.34%	46.09x
wilx.com	10.66%	45.98x
mibiz.com	1.56%	45.75x
wnem.com	11.98%	45.30x
themorningsun.com	2.31%	45.30x

Composition Percentage: The overlap percentage between the Michigan Cluster audience and the Web attribute.

Index: A comparison of the Michigan Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Michigan Cluster audience is Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania).

Content Affinity	Composition	Index
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania)	0.95%	23.69x
Detroit News	23.94%	18.58x
Ohio Universities	2.20%	9.91x
Northern California Cluster	5.82%	9.47x
Florida Naples News Cluster	4.80%	9.42x
Assorted Topics (Viral Media, Paid Traffic)	12.19%	9.33x
Environmental Conservation	0.02%	9.01x
Indiana Finance & Business Cluster	5.21%	8.93x
Central California Cluster	1.53%	8.65x
New Jersey Travel Location Cluster	2.64%	8.36x

Composition Percentage: The overlap percentage between the Michigan Cluster audience and the Content Affinity attribute.

Index: A comparison of the Michigan Cluster audience to the internet population.

DEMOGRAPHICS

The Michigan Cluster audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male