Explore the Michigan Cluster Audience
Below you'll find more information about the Michigan Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Michigan Cluster audience.
INTERESTS
The Michigan Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Michigan Cluster audience is Detroit Lions Fans.
| Interest | Composition | Index |
| Detroit Lions Fans | 55.65% | 23.80x |
| Online Payroll Services Users | 33.24% | 16.90x |
| Michigan County and Local Fair Visitors | 50.54% | 12.95x |
| Detroit Trip Planners | 35.83% | 12.44x |
| Detroit Tigers Fans | 20.94% | 12.35x |
| Detroit Red Wings Fans | 31.22% | 11.27x |
| Michigan Wolverines Fans | 32.68% | 10.86x |
| Retired Government Employees | 5.35% | 10.66x |
| COVID Vaccine Researchers | 8.47% | 9.55x |
| Vermont Trip Planners | 14.87% | 9.34x |
Composition Percentage:
The overlap percentage between the Michigan Cluster audience and the Interest attribute.
Index: A comparison of the Michigan Cluster audience to the internet population.
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APPAREL RETAILERS
The Michigan Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Michigan Cluster audience is Maurices.
| Location | Composition | Index |
| Maurices | 0.08% | 3.44x |
| Buckle | 0.01% | 1.58x |
| Old Navy | 0.01% | 0.88x |
Composition Percentage:
The overlap percentage between the Michigan Cluster audience and the Location attribute.
Index: A comparison of the Michigan Cluster audience to the internet population.
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WEBSITES
The Michigan Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Michigan Cluster audience is wnem.com.
| Website | Composition | Index |
| wnem.com | 10.23% | 67.01x |
| nbc25news.com | 8.84% | 66.33x |
| wlns.com | 12.75% | 65.84x |
| fox47news.com | 3.99% | 65.70x |
| tctimes.com | 1.01% | 65.38x |
| sooeveningnews.com | 1.55% | 63.81x |
| upnorthlive.com | 13.49% | 63.62x |
| sentinel-standard.com | 1.10% | 63.19x |
| wilx.com | 10.35% | 62.94x |
| thealpenanews.com | 1.09% | 62.26x |
Composition Percentage:
The overlap percentage between the Michigan Cluster audience and the Web attribute.
Index: A comparison of the Michigan Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Michigan Cluster audience is Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania).
| Content Affinity | Composition | Index |
| Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 0.53% | 30.00x |
| Detroit News | 20.19% | 21.75x |
| Ohio Universities | 0.95% | 10.85x |
| Indiana Finance & Business Cluster | 4.44% | 9.28x |
| Assorted Topics (Viral Media, Paid Traffic) | 7.19% | 8.73x |
| Farming & Agriculture | 0.09% | 8.71x |
| Northern California Cluster | 3.87% | 8.64x |
| College Sports | 0.11% | 7.71x |
| Los Angeles News | 10.52% | 7.40x |
| Florida Naples News Cluster | 3.37% | 6.96x |
Composition Percentage:
The overlap percentage between the Michigan Cluster audience and the Content Affinity attribute.
Index: A comparison of the Michigan Cluster audience to the internet population.
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DEMOGRAPHICS
The Michigan Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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