MICHIGAN CLUSTER

Audience Size: 4.5 Million Devices

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Explore the Michigan Cluster Audience

Below you'll find more information about the Michigan Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 4.5 million unique devices whose actions qualify for the Michigan Cluster audience.

INTERESTS

The Michigan Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Michigan Cluster audience is Midwestern Voters.

Interest	Composition	Index
Midwestern Voters	33.64%	11.18x
Detroit Trip Planners	33.97%	10.27x
Michigan Wolverines Fans	26.27%	9.78x
Detroit Pistons Fans	25.85%	9.19x
Detroit Red Wings Fans	21.80%	8.61x
Tampa and St Petersburg Trip Planners	22.28%	8.52x
Liberal News Readers	23.54%	8.25x
Cleveland Cavaliers Fans	22.45%	8.16x
Country Music Fans	20.83%	8.15x
Detroit Tigers Fans	22.96%	8.12x

Composition Percentage: The overlap percentage between the Michigan Cluster audience and the Interest attribute.

Index: A comparison of the Michigan Cluster audience to the internet population.

APPAREL RETAILERS

The Michigan Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Michigan Cluster audience is Carhartt.

Location	Composition	Index
Carhartt	0.51%	2.15x
Talbots	0.03%	1.21x
Buckle	0.04%	1.20x
Chicos	0.04%	1.12x
Ann Taylor	0.01%	1.09x
Eddie Bauer	0.02%	1.08x
Jos A. Bank Clothiers	0.03%	1.02x
Mens Wearhouse	0.05%	0.99x
Gymboree	0.03%	0.95x
H&M	0.04%	0.95x

Composition Percentage: The overlap percentage between the Michigan Cluster audience and the Location attribute.

Index: A comparison of the Michigan Cluster audience to the internet population.

WEBSITES

The Michigan Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Michigan Cluster audience is celebrationcinema.com.

Website	Composition	Index
celebrationcinema.com	1.63%	51.76x
dunhamsrewards.com	1.00%	49.25x
grandhaventribune.com	1.50%	48.47x
upmatters.com	1.20%	47.12x
sentinel-standard.com	1.06%	47.07x
experiencegr.com	2.82%	47.03x
grbj.com	1.83%	46.46x
shorelinemedia.net	1.16%	45.95x
hollandsentinel.com	2.93%	45.65x
mitalent.org	1.07%	45.54x

Composition Percentage: The overlap percentage between the Michigan Cluster audience and the Web attribute.

Index: A comparison of the Michigan Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Michigan Cluster audience is Detroit News.

Content Affinity	Composition	Index
Detroit News	25.31%	18.13x
College Sports	1.32%	12.15x
Indiana Finance & Business Cluster	7.57%	11.03x
Local & Travel England - North Midlands	0.05%	10.91x
General Interest	0.14%	10.46x
Assorted Topics (Web Hosting, Fiction Storytelling, Research)	0.06%	10.38x
Illinois College Sports	0.20%	8.57x
Environmental Conservation	0.05%	8.31x
Local & Travel England - Northern England	0.09%	8.16x
Central & Northwest Ohio Cluster	10.82%	8.10x

Composition Percentage: The overlap percentage between the Michigan Cluster audience and the Content Affinity attribute.

Index: A comparison of the Michigan Cluster audience to the internet population.

DEMOGRAPHICS

The Michigan Cluster audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male