MICHIGAN CLUSTER

Audience Size: 2.9 Million Devices

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Explore the Michigan Cluster Audience

Below you'll find more information about the Michigan Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Michigan Cluster audience.

INTERESTS

The Michigan Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Michigan Cluster audience is Midwestern Voters.

Interest	Composition	Index
Midwestern Voters	34.55%	13.21x
Detroit Trip Planners	31.79%	12.82x
Michigan Wolverines Fans	24.77%	10.87x
Detroit Pistons Fans	24.67%	10.32x
Detroit Red Wings Fans	21.46%	9.99x
Liberal News Readers	18.60%	9.26x
Detroit Tigers Fans	23.67%	9.18x
Online Payroll Services Users	24.58%	9.02x
Cleveland Cavaliers Fans	18.56%	8.87x
Tampa and St Petersburg Trip Planners	18.90%	8.81x

Composition Percentage: The overlap percentage between the Michigan Cluster audience and the Interest attribute.

Index: A comparison of the Michigan Cluster audience to the internet population.

APPAREL RETAILERS

The Michigan Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Michigan Cluster audience is Carhartt.

Location	Composition	Index
Carhartt	0.16%	2.82x
Express Outlets	0.01%	1.67x
Eddie Bauer	0.02%	1.34x
Dressbarn	0.04%	1.15x
Talbots	0.03%	1.13x
Buckle	0.07%	1.13x
Journeys	0.05%	1.08x
Lane Bryant	0.04%	1.05x
Hollister	0.04%	1.04x
Charlotte Russe	0.03%	1.00x

Composition Percentage: The overlap percentage between the Michigan Cluster audience and the Location attribute.

Index: A comparison of the Michigan Cluster audience to the internet population.

WEBSITES

The Michigan Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Michigan Cluster audience is bronsonhealth.com.

Website	Composition	Index
bronsonhealth.com	1.58%	67.17x
kalcounty.com	1.50%	66.89x
sparrow.org	1.33%	62.25x
gc4me.com	1.35%	60.21x
celebrationcinema.com	2.23%	59.61x
mitalent.org	1.66%	57.99x
hollandsentinel.com	2.82%	56.88x
midmichigan.org	1.49%	56.42x
experiencegr.com	3.82%	56.30x
upmatters.com	1.26%	54.48x

Composition Percentage: The overlap percentage between the Michigan Cluster audience and the Web attribute.

Index: A comparison of the Michigan Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Michigan Cluster audience is Detroit News.

Content Affinity	Composition	Index
Detroit News	27.49%	19.57x
College Sports	1.48%	12.19x
General Interest	0.18%	12.19x
Indiana Finance & Business Cluster	7.64%	11.51x
Assorted Topics (Web Hosting, Fiction Storytelling, Research)	0.09%	10.99x
Local & Travel England - North Midlands	0.04%	10.79x
Illinois College Sports	0.22%	8.62x
Local & Travel England - Northern England	0.08%	8.44x
Environmental Conservation	0.04%	8.33x
Assorted Topics (Viral Media, Paid Traffic)	6.67%	8.21x

Composition Percentage: The overlap percentage between the Michigan Cluster audience and the Content Affinity attribute.

Index: A comparison of the Michigan Cluster audience to the internet population.

DEMOGRAPHICS

The Michigan Cluster audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male