Dstillery Audiences

MICHIGAN CLUSTER

Audience Size: 3.8 Million Devices

Explore the Michigan Cluster Audience

Below you'll find more information about the Michigan Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Michigan Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Michigan Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Michigan Cluster audience is Midwestern Voters.

Interest Composition Index
Midwestern Voters 28.29% 16.52x
Detroit Trip Planners 27.03% 15.83x
Detroit Red Wings Fans 14.87% 11.52x
Michigan Wolverines Fans 15.80% 10.99x
Detroit Tigers Fans 16.82% 10.90x
Detroit Lions Fans 15.69% 10.60x
Country Music Festivals Enthusiasts 22.07% 10.49x
Detroit Pistons Fans 14.35% 9.75x
Online Payroll Services Users 18.89% 9.59x
Liberal News Readers 12.43% 8.89x
Composition Percentage: The overlap percentage between the Michigan Cluster audience and the Interest attribute.
Index: A comparison of the Michigan Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Michigan Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Michigan Cluster audience is Carhartt.

Location Composition Index
Carhartt 0.01% 1.57x
Express Outlets 0.01% 1.46x
Talbots 0.05% 1.38x
Eddie Bauer 0.03% 1.22x
Buckle 0.18% 1.20x
White House Black Market 0.22% 1.17x
Mens Wearhouse 0.47% 1.13x
Johnston and Murphy 0.13% 1.11x
Jos A. Bank Clothiers 0.27% 1.04x
Dressbarn 0.04% 1.04x
Composition Percentage: The overlap percentage between the Michigan Cluster audience and the Location attribute.
Index: A comparison of the Michigan Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Michigan Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Michigan Cluster audience is grnow.com.

Website Composition Index
grnow.com 1.06% 74.60x
realestateone.com 1.77% 71.14x
kentcountyparks.org 1.04% 69.67x
mynorth.com 2.58% 67.03x
dunhamsrewards.com 2.70% 66.75x
kalcounty.com 1.65% 65.36x
lansing.org 1.13% 64.85x
hollandsentinel.com 2.43% 64.74x
upmatters.com 1.57% 64.28x
upnorthlive.com 6.35% 64.05x
Composition Percentage: The overlap percentage between the Michigan Cluster audience and the Web attribute.
Index: A comparison of the Michigan Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Michigan Cluster audience is Detroit News.

Content Affinity Composition Index
Detroit News 28.40% 19.30x
General Interest 0.26% 13.32x
College Sports 1.82% 13.19x
Indiana Finance & Business Cluster 6.20% 10.16x
Local & Travel England - North Midlands 0.03% 9.87x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.14% 9.15x
Illinois College Sports 0.31% 7.85x
Assorted Topics (Viral Media, Paid Traffic) 4.68% 7.47x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.26% 7.06x
Central & Northwest Ohio Cluster 7.86% 6.95x
Composition Percentage: The overlap percentage between the Michigan Cluster audience and the Content Affinity attribute.
Index: A comparison of the Michigan Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Michigan Cluster audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female