MICHIGAN CLUSTER

Audience Size: 3.6 Million Devices

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Explore the Michigan Cluster Audience

Below you'll find more information about the Michigan Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Michigan Cluster audience.

INTERESTS

The Michigan Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Michigan Cluster audience is Detroit Trip Planners.

Interest	Composition	Index
Detroit Trip Planners	31.53%	12.08x
Liberal News Readers	19.93%	11.84x
Michigan Wolverines Fans	26.12%	11.26x
Online Payroll Services Users	31.67%	11.09x
Michigan County and Local Fair Visitors	40.22%	11.01x
Tampa and St Petersburg Trip Planners	18.94%	10.80x
Advertising Professionals	17.74%	10.67x
Financial Business Intelligence Researchers	18.51%	10.61x
Midwestern Voters	33.07%	10.59x
Financial News Readers	17.71%	10.52x

Composition Percentage: The overlap percentage between the Michigan Cluster audience and the Interest attribute.

Index: A comparison of the Michigan Cluster audience to the internet population.

APPAREL RETAILERS

The Michigan Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Michigan Cluster audience is Carhartt.

Location	Composition	Index
Carhartt	0.42%	1.77x
H&M	0.02%	1.34x
Maurices	0.05%	1.30x
Buckle	0.03%	1.27x
Coach	0.01%	1.24x
Eddie Bauer	0.01%	1.18x
Hollister	0.02%	1.17x
Mens Wearhouse	0.04%	1.14x
Gymboree	0.02%	1.12x
Express	0.03%	1.11x

Composition Percentage: The overlap percentage between the Michigan Cluster audience and the Location attribute.

Index: A comparison of the Michigan Cluster audience to the internet population.

WEBSITES

The Michigan Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Michigan Cluster audience is grandhaventribune.com.

Website	Composition	Index
grandhaventribune.com	1.02%	47.73x
mynorth.com	2.12%	45.09x
wsjm.com	1.01%	44.34x
mibiz.com	1.94%	43.91x
mackinacbridge.org	1.50%	43.68x
wilx.com	12.07%	43.15x
themorningsun.com	2.64%	43.10x
upnorthlive.com	11.17%	43.04x
uppermichiganssource.com	9.04%	42.94x
wnem.com	13.72%	42.84x

Composition Percentage: The overlap percentage between the Michigan Cluster audience and the Web attribute.

Index: A comparison of the Michigan Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Michigan Cluster audience is Detroit News.

Content Affinity	Composition	Index
Detroit News	26.63%	17.42x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania)	0.13%	13.98x
General Interest	0.01%	10.36x
College Sports	0.25%	10.09x
Marijuana	0.01%	9.74x
Australia & New Zealand Media	1.34%	9.37x
Indiana Finance & Business Cluster	6.64%	9.18x
Central California Cluster	1.83%	8.73x
Environmental Conservation	0.03%	8.64x
Ireland Cluster	2.69%	8.48x

Composition Percentage: The overlap percentage between the Michigan Cluster audience and the Content Affinity attribute.

Index: A comparison of the Michigan Cluster audience to the internet population.

DEMOGRAPHICS

The Michigan Cluster audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male