Dstillery Audiences

MICHIGAN CLUSTER

Audience Size: 3.4 Million Devices

Explore the Michigan Cluster Audience

Below you'll find more information about the Michigan Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Michigan Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Michigan Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Michigan Cluster audience is Detroit Trip Planners.

Interest Composition Index
Detroit Trip Planners 31.81% 12.32x
Liberal News Readers 21.30% 12.04x
Online Payroll Services Users 31.59% 11.47x
Michigan Wolverines Fans 27.83% 11.12x
Tampa and St Petersburg Trip Planners 20.80% 10.89x
Financial News Readers 18.38% 10.80x
Financial Business Intelligence Researchers 19.69% 10.80x
Michigan County and Local Fair Visitors 40.40% 10.74x
Advertising Professionals 18.49% 10.71x
Midwestern Voters 33.60% 10.48x
Composition Percentage: The overlap percentage between the Michigan Cluster audience and the Interest attribute.
Index: A comparison of the Michigan Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Michigan Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Michigan Cluster audience is Carhartt.

Location Composition Index
Carhartt 0.12% 1.86x
Composition Percentage: The overlap percentage between the Michigan Cluster audience and the Location attribute.
Index: A comparison of the Michigan Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Michigan Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Michigan Cluster audience is grandhaventribune.com.

Website Composition Index
grandhaventribune.com 1.03% 47.85x
sentinel-standard.com 1.13% 45.00x
wsjm.com 1.13% 43.79x
mackinacbridge.org 1.06% 43.36x
uppermichiganssource.com 10.02% 42.95x
hollandsentinel.com 5.31% 42.87x
mibiz.com 2.12% 42.83x
petoskeynews.com 2.90% 42.75x
shorelinemedia.net 1.28% 42.39x
thealpenanews.com 1.45% 42.38x
Composition Percentage: The overlap percentage between the Michigan Cluster audience and the Web attribute.
Index: A comparison of the Michigan Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Michigan Cluster audience is Detroit News.

Content Affinity Composition Index
Detroit News 28.50% 16.89x
Environmental Conservation 0.05% 10.89x
General Interest 0.02% 10.56x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.06% 10.50x
College Sports 0.30% 9.90x
Australia & New Zealand Media 1.51% 9.68x
Indiana Finance & Business Cluster 6.93% 9.43x
Central California Cluster 1.86% 9.35x
Local & Travel England - Northern England 0.16% 9.23x
Northern California Cluster 6.02% 9.08x
Composition Percentage: The overlap percentage between the Michigan Cluster audience and the Content Affinity attribute.
Index: A comparison of the Michigan Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Michigan Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male