Dstillery Audiences

MICHIGAN CLUSTER

Audience Size: 4.3 Million Devices

Explore the Michigan Cluster Audience

Below you'll find more information about the Michigan Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 4.3 million unique devices whose actions qualify for the Michigan Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Michigan Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Michigan Cluster audience is Detroit Trip Planners.

Interest Composition Index
Detroit Trip Planners 30.68% 10.30x
Michigan County and Local Fair Visitors 37.98% 9.67x
Liberal News Readers 21.67% 9.38x
Michigan Wolverines Fans 24.64% 9.27x
Midwestern Voters 31.94% 9.23x
Online Payroll Services Users 29.80% 9.06x
Financial Business Intelligence Researchers 20.04% 8.57x
Financial News Readers 19.32% 8.47x
Detroit Pistons Fans 25.71% 8.44x
Tampa and St Petersburg Trip Planners 20.62% 8.36x
Composition Percentage: The overlap percentage between the Michigan Cluster audience and the Interest attribute.
Index: A comparison of the Michigan Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Michigan Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Michigan Cluster audience is Carhartt.

Location Composition Index
Carhartt 0.30% 1.75x
H&M 0.01% 1.70x
Talbots 0.01% 1.65x
Buckle 0.02% 1.61x
Gymboree 0.01% 1.52x
White House Black Market 0.01% 1.46x
Lane Bryant 0.01% 1.44x
Maurices 0.03% 1.42x
Jos A. Bank Clothiers 0.01% 1.33x
Dressbarn 0.01% 1.29x
Composition Percentage: The overlap percentage between the Michigan Cluster audience and the Location attribute.
Index: A comparison of the Michigan Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Michigan Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Michigan Cluster audience is grandhaventribune.com.

Website Composition Index
grandhaventribune.com 1.26% 33.42x
wsjm.com 1.91% 32.74x
gophouse.org 1.04% 31.95x
sentinel-standard.com 1.43% 31.51x
upmatters.com 1.46% 31.25x
fox47news.com 3.70% 31.14x
mackinacbridge.org 1.34% 31.08x
shorelinemedia.net 1.31% 31.00x
realestateone.com 1.68% 30.46x
livingstondaily.com 2.77% 30.42x
Composition Percentage: The overlap percentage between the Michigan Cluster audience and the Web attribute.
Index: A comparison of the Michigan Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Michigan Cluster audience is Detroit News.

Content Affinity Composition Index
Detroit News 31.35% 14.12x
College Sports 0.61% 10.24x
General Interest 0.06% 9.76x
Local & Travel England - North Midlands 0.06% 9.47x
Illinois College Sports 0.13% 8.55x
Indiana Finance & Business Cluster 9.30% 8.21x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.08% 7.68x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.17% 7.58x
Local & Travel England - Northern England 0.16% 7.56x
Australia & New Zealand Media 2.23% 7.37x
Composition Percentage: The overlap percentage between the Michigan Cluster audience and the Content Affinity attribute.
Index: A comparison of the Michigan Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Michigan Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male