Dstillery Audiences

MICHIGAN CLUSTER

Audience Size: 6 Million Devices

Explore the Michigan Cluster Audience

Below you'll find more information about the Michigan Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 6 million unique devices whose actions qualify for the Michigan Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Michigan Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Michigan Cluster audience is Michigan County and Local Fair Visitors.

Interest Composition Index
Michigan County and Local Fair Visitors 41.48% 11.91x
Detroit Trip Planners 29.50% 11.73x
Midwestern Voters 31.86% 10.91x
Online Payroll Services Users 27.70% 10.75x
Michigan Wolverines Fans 24.08% 9.67x
Liberal News Readers 19.24% 9.36x
Detroit Pistons Fans 25.40% 9.32x
Detroit Tigers Fans 25.01% 8.74x
Financial Business Intelligence Researchers 17.46% 8.47x
Tampa and St Petersburg Trip Planners 18.55% 8.45x
Composition Percentage: The overlap percentage between the Michigan Cluster audience and the Interest attribute.
Index: A comparison of the Michigan Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Michigan Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Michigan Cluster audience is Carhartt.

Location Composition Index
Carhartt 0.33% 1.92x
Maurices 0.03% 1.61x
Buckle 0.01% 1.42x
Dressbarn 0.01% 1.20x
Lane Bryant 0.01% 1.18x
Victoria's Secret 0.01% 1.02x
Old Navy 0.01% 0.97x
Composition Percentage: The overlap percentage between the Michigan Cluster audience and the Location attribute.
Index: A comparison of the Michigan Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Michigan Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Michigan Cluster audience is grandhaventribune.com.

Website Composition Index
grandhaventribune.com 1.36% 34.15x
experiencegr.com 1.20% 33.72x
wsjm.com 2.22% 33.26x
sentinel-standard.com 1.56% 32.67x
mackinacbridge.org 1.21% 32.23x
hollandsentinel.com 4.39% 31.98x
fox47news.com 4.03% 31.90x
shorelinemedia.net 1.27% 31.88x
upmatters.com 1.31% 31.62x
realestateone.com 1.36% 31.35x
Composition Percentage: The overlap percentage between the Michigan Cluster audience and the Web attribute.
Index: A comparison of the Michigan Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Michigan Cluster audience is Detroit News.

Content Affinity Composition Index
Detroit News 32.62% 15.84x
College Sports 0.67% 10.56x
General Interest 0.07% 9.89x
Indiana Finance & Business Cluster 9.09% 8.63x
Local & Travel England - North Midlands 0.04% 8.31x
Illinois College Sports 0.12% 7.96x
Environmental Conservation 0.04% 7.69x
Local & Travel England - Northern England 0.13% 7.57x
Central California Cluster 2.63% 7.38x
Australia & New Zealand Media 1.95% 7.27x
Composition Percentage: The overlap percentage between the Michigan Cluster audience and the Content Affinity attribute.
Index: A comparison of the Michigan Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Michigan Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male