MICHIGAN CLUSTER

Audience Size: 3.8 Million Devices

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Explore the Michigan Cluster Audience

Below you'll find more information about the Michigan Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Michigan Cluster audience.

INTERESTS

The Michigan Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Michigan Cluster audience is Midwestern Voters.

Interest	Composition	Index
Midwestern Voters	28.29%	16.52x
Detroit Trip Planners	27.03%	15.83x
Detroit Red Wings Fans	14.87%	11.52x
Michigan Wolverines Fans	15.80%	10.99x
Detroit Tigers Fans	16.82%	10.90x
Detroit Lions Fans	15.69%	10.60x
Country Music Festivals Enthusiasts	22.07%	10.49x
Detroit Pistons Fans	14.35%	9.75x
Online Payroll Services Users	18.89%	9.59x
Liberal News Readers	12.43%	8.89x

Composition Percentage: The overlap percentage between the Michigan Cluster audience and the Interest attribute.

Index: A comparison of the Michigan Cluster audience to the internet population.

APPAREL RETAILERS

The Michigan Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Michigan Cluster audience is Carhartt.

Location	Composition	Index
Carhartt	0.01%	1.57x
Express Outlets	0.01%	1.46x
Talbots	0.05%	1.38x
Eddie Bauer	0.03%	1.22x
Buckle	0.18%	1.20x
White House Black Market	0.22%	1.17x
Mens Wearhouse	0.47%	1.13x
Johnston and Murphy	0.13%	1.11x
Jos A. Bank Clothiers	0.27%	1.04x
Dressbarn	0.04%	1.04x

Composition Percentage: The overlap percentage between the Michigan Cluster audience and the Location attribute.

Index: A comparison of the Michigan Cluster audience to the internet population.

WEBSITES

The Michigan Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Michigan Cluster audience is grnow.com.

Website	Composition	Index
grnow.com	1.06%	74.60x
realestateone.com	1.77%	71.14x
kentcountyparks.org	1.04%	69.67x
mynorth.com	2.58%	67.03x
dunhamsrewards.com	2.70%	66.75x
kalcounty.com	1.65%	65.36x
lansing.org	1.13%	64.85x
hollandsentinel.com	2.43%	64.74x
upmatters.com	1.57%	64.28x
upnorthlive.com	6.35%	64.05x

Composition Percentage: The overlap percentage between the Michigan Cluster audience and the Web attribute.

Index: A comparison of the Michigan Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Michigan Cluster audience is Detroit News.

Content Affinity	Composition	Index
Detroit News	28.40%	19.30x
General Interest	0.26%	13.32x
College Sports	1.82%	13.19x
Indiana Finance & Business Cluster	6.20%	10.16x
Local & Travel England - North Midlands	0.03%	9.87x
Assorted Topics (Web Hosting, Fiction Storytelling, Research)	0.14%	9.15x
Illinois College Sports	0.31%	7.85x
Assorted Topics (Viral Media, Paid Traffic)	4.68%	7.47x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania)	0.26%	7.06x
Central & Northwest Ohio Cluster	7.86%	6.95x

Composition Percentage: The overlap percentage between the Michigan Cluster audience and the Content Affinity attribute.

Index: A comparison of the Michigan Cluster audience to the internet population.

DEMOGRAPHICS

The Michigan Cluster audience resonates most for the following age bracket and gender.

Age

65+

Gender

Female