Explore the Michigan Cluster Audience
Below you'll find more information about the Michigan Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Michigan Cluster audience.
INTERESTS
The Michigan Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Michigan Cluster audience is Detroit Trip Planners.
| Interest | Composition | Index |
| Detroit Trip Planners | 31.81% | 12.32x |
| Liberal News Readers | 21.30% | 12.04x |
| Online Payroll Services Users | 31.59% | 11.47x |
| Michigan Wolverines Fans | 27.83% | 11.12x |
| Tampa and St Petersburg Trip Planners | 20.80% | 10.89x |
| Financial News Readers | 18.38% | 10.80x |
| Financial Business Intelligence Researchers | 19.69% | 10.80x |
| Michigan County and Local Fair Visitors | 40.40% | 10.74x |
| Advertising Professionals | 18.49% | 10.71x |
| Midwestern Voters | 33.60% | 10.48x |
Composition Percentage:
The overlap percentage between the Michigan Cluster audience and the Interest attribute.
Index: A comparison of the Michigan Cluster audience to the internet population.
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APPAREL RETAILERS
The Michigan Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Michigan Cluster audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.12% | 1.86x |
Composition Percentage:
The overlap percentage between the Michigan Cluster audience and the Location attribute.
Index: A comparison of the Michigan Cluster audience to the internet population.
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WEBSITES
The Michigan Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Michigan Cluster audience is grandhaventribune.com.
| Website | Composition | Index |
| grandhaventribune.com | 1.03% | 47.85x |
| sentinel-standard.com | 1.13% | 45.00x |
| wsjm.com | 1.13% | 43.79x |
| mackinacbridge.org | 1.06% | 43.36x |
| uppermichiganssource.com | 10.02% | 42.95x |
| hollandsentinel.com | 5.31% | 42.87x |
| mibiz.com | 2.12% | 42.83x |
| petoskeynews.com | 2.90% | 42.75x |
| shorelinemedia.net | 1.28% | 42.39x |
| thealpenanews.com | 1.45% | 42.38x |
Composition Percentage:
The overlap percentage between the Michigan Cluster audience and the Web attribute.
Index: A comparison of the Michigan Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Michigan Cluster audience is Detroit News.
| Content Affinity | Composition | Index |
| Detroit News | 28.50% | 16.89x |
| Environmental Conservation | 0.05% | 10.89x |
| General Interest | 0.02% | 10.56x |
| Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 0.06% | 10.50x |
| College Sports | 0.30% | 9.90x |
| Australia & New Zealand Media | 1.51% | 9.68x |
| Indiana Finance & Business Cluster | 6.93% | 9.43x |
| Central California Cluster | 1.86% | 9.35x |
| Local & Travel England - Northern England | 0.16% | 9.23x |
| Northern California Cluster | 6.02% | 9.08x |
Composition Percentage:
The overlap percentage between the Michigan Cluster audience and the Content Affinity attribute.
Index: A comparison of the Michigan Cluster audience to the internet population.
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DEMOGRAPHICS
The Michigan Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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