MICHIGAN CLUSTER

Audience Size: 3.8 Million Devices

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Explore the Michigan Cluster Audience

Below you'll find more information about the Michigan Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Michigan Cluster audience.

INTERESTS

The Michigan Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Michigan Cluster audience is Midwestern Voters.

Interest	Composition	Index
Midwestern Voters	35.53%	12.22x
Detroit Trip Planners	34.20%	11.72x
Michigan Wolverines Fans	25.34%	9.75x
Detroit Red Wings Fans	22.42%	9.38x
Detroit Pistons Fans	23.84%	9.12x
Detroit Tigers Fans	23.89%	8.53x
Detroit Lions Fans	22.41%	8.07x
Liberal News Readers	18.31%	8.00x
Online Payroll Services Users	25.94%	7.87x
Country Music Festivals Enthusiasts	26.62%	7.77x

Composition Percentage: The overlap percentage between the Michigan Cluster audience and the Interest attribute.

Index: A comparison of the Michigan Cluster audience to the internet population.

APPAREL RETAILERS

The Michigan Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Michigan Cluster audience is Express Outlets.

Location	Composition	Index
Express Outlets	0.01%	1.49x
Buckle	0.28%	1.25x
Eddie Bauer	0.03%	1.23x
White House Black Market	0.35%	1.23x
Johnston and Murphy	0.46%	1.20x
Lane Bryant	0.05%	1.19x
Talbots	0.04%	1.17x
Mens Wearhouse	0.46%	1.13x
Hollister	0.04%	1.07x
Jos A. Bank Clothiers	0.26%	1.06x

Composition Percentage: The overlap percentage between the Michigan Cluster audience and the Location attribute.

Index: A comparison of the Michigan Cluster audience to the internet population.

WEBSITES

The Michigan Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Michigan Cluster audience is realestateone.com.

Website	Composition	Index
realestateone.com	1.26%	65.50x
dunhamsrewards.com	2.04%	62.28x
mynorth.com	1.77%	61.74x
grandhaventribune.com	2.21%	60.96x
kalcounty.com	1.48%	59.49x
lansing.org	1.06%	59.43x
hollandsentinel.com	2.78%	59.34x
celebrationcinema.com	3.08%	58.08x
upmatters.com	1.48%	58.08x
shorelinemedia.net	1.48%	57.84x

Composition Percentage: The overlap percentage between the Michigan Cluster audience and the Web attribute.

Index: A comparison of the Michigan Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Michigan Cluster audience is Detroit News.

Content Affinity	Composition	Index
Detroit News	28.36%	18.19x
College Sports	1.61%	12.24x
General Interest	0.22%	12.18x
Indiana Finance & Business Cluster	7.44%	10.60x
Assorted Topics (Web Hosting, Fiction Storytelling, Research)	0.12%	9.75x
Local & Travel England - North Midlands	0.04%	9.68x
Illinois College Sports	0.27%	7.93x
Environmental Conservation	0.04%	7.62x
Central & Northwest Ohio Cluster	9.47%	7.38x
Assorted Topics (Viral Media, Paid Traffic)	6.11%	7.35x

Composition Percentage: The overlap percentage between the Michigan Cluster audience and the Content Affinity attribute.

Index: A comparison of the Michigan Cluster audience to the internet population.

DEMOGRAPHICS

The Michigan Cluster audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Female