Dstillery Audiences

MICHIGAN CLUSTER

Audience Size: 2.5 Million Devices

Explore the Michigan Cluster Audience

Below you'll find more information about the Michigan Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Michigan Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Michigan Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Michigan Cluster audience is Detroit Trip Planners.

Interest Composition Index
Detroit Trip Planners 28.28% 13.07x
Online Payroll Services Users 32.91% 12.68x
Michigan County and Local Fair Visitors 45.53% 11.98x
Liberal News Readers 12.02% 11.63x
Tampa and St Petersburg Trip Planners 13.93% 10.73x
Michigan Wolverines Fans 24.01% 10.70x
Midwestern Voters 33.09% 10.42x
Financial Business Intelligence Researchers 11.89% 10.08x
Detroit Pistons Fans 25.85% 9.84x
Advertising Professionals 11.53% 9.69x
Composition Percentage: The overlap percentage between the Michigan Cluster audience and the Interest attribute.
Index: A comparison of the Michigan Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Michigan Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Michigan Cluster audience is Maurices.

Location Composition Index
Maurices 0.09% 2.56x
Carhartt 0.29% 2.13x
Lane Bryant 0.01% 1.34x
Dressbarn 0.01% 1.29x
Buckle 0.02% 1.28x
Chicos 0.02% 1.24x
Hollister 0.01% 1.22x
White House Black Market 0.02% 1.19x
Old Navy 0.03% 1.19x
Talbots 0.01% 1.17x
Composition Percentage: The overlap percentage between the Michigan Cluster audience and the Location attribute.
Index: A comparison of the Michigan Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Michigan Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Michigan Cluster audience is wlns.com.

Website Composition Index
wlns.com 10.86% 45.53x
themorningsun.com 2.34% 44.46x
mackinacbridge.org 1.43% 44.46x
abc12.com 15.11% 44.42x
wnem.com 12.20% 44.35x
thealpenanews.com 1.33% 43.98x
1051thebounce.com 4.10% 43.68x
fox47news.com 4.29% 43.65x
wilx.com 10.10% 43.34x
realestateone.com 3.08% 43.03x
Composition Percentage: The overlap percentage between the Michigan Cluster audience and the Web attribute.
Index: A comparison of the Michigan Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Michigan Cluster audience is Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania).

Content Affinity Composition Index
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 1.42% 24.67x
Detroit News 23.45% 17.82x
Ohio Universities 2.44% 11.64x
Northern California Cluster 6.42% 10.12x
Florida Naples News Cluster 4.43% 9.33x
College Sports 0.18% 9.04x
New Hampshire News 3.73% 8.94x
New Jersey Travel Location Cluster 2.98% 8.87x
Environmental Conservation 0.02% 8.48x
Assorted Topics (Viral Media, Paid Traffic) 13.09% 8.44x
Composition Percentage: The overlap percentage between the Michigan Cluster audience and the Content Affinity attribute.
Index: A comparison of the Michigan Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Michigan Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male