Dstillery Audiences

MICHIGAN CLUSTER

Audience Size: 2.9 Million Devices

Explore the Michigan Cluster Audience

Below you'll find more information about the Michigan Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Michigan Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Michigan Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Michigan Cluster audience is Midwestern Voters.

Interest Composition Index
Midwestern Voters 34.55% 13.21x
Detroit Trip Planners 31.79% 12.82x
Michigan Wolverines Fans 24.77% 10.87x
Detroit Pistons Fans 24.67% 10.32x
Detroit Red Wings Fans 21.46% 9.99x
Liberal News Readers 18.60% 9.26x
Detroit Tigers Fans 23.67% 9.18x
Online Payroll Services Users 24.58% 9.02x
Cleveland Cavaliers Fans 18.56% 8.87x
Tampa and St Petersburg Trip Planners 18.90% 8.81x
Composition Percentage: The overlap percentage between the Michigan Cluster audience and the Interest attribute.
Index: A comparison of the Michigan Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Michigan Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Michigan Cluster audience is Carhartt.

Location Composition Index
Carhartt 0.16% 2.82x
Express Outlets 0.01% 1.67x
Eddie Bauer 0.02% 1.34x
Dressbarn 0.04% 1.15x
Talbots 0.03% 1.13x
Buckle 0.07% 1.13x
Journeys 0.05% 1.08x
Lane Bryant 0.04% 1.05x
Hollister 0.04% 1.04x
Charlotte Russe 0.03% 1.00x
Composition Percentage: The overlap percentage between the Michigan Cluster audience and the Location attribute.
Index: A comparison of the Michigan Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Michigan Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Michigan Cluster audience is bronsonhealth.com.

Website Composition Index
bronsonhealth.com 1.58% 67.17x
kalcounty.com 1.50% 66.89x
sparrow.org 1.33% 62.25x
gc4me.com 1.35% 60.21x
celebrationcinema.com 2.23% 59.61x
mitalent.org 1.66% 57.99x
hollandsentinel.com 2.82% 56.88x
midmichigan.org 1.49% 56.42x
experiencegr.com 3.82% 56.30x
upmatters.com 1.26% 54.48x
Composition Percentage: The overlap percentage between the Michigan Cluster audience and the Web attribute.
Index: A comparison of the Michigan Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Michigan Cluster audience is Detroit News.

Content Affinity Composition Index
Detroit News 27.49% 19.57x
College Sports 1.48% 12.19x
General Interest 0.18% 12.19x
Indiana Finance & Business Cluster 7.64% 11.51x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.09% 10.99x
Local & Travel England - North Midlands 0.04% 10.79x
Illinois College Sports 0.22% 8.62x
Local & Travel England - Northern England 0.08% 8.44x
Environmental Conservation 0.04% 8.33x
Assorted Topics (Viral Media, Paid Traffic) 6.67% 8.21x
Composition Percentage: The overlap percentage between the Michigan Cluster audience and the Content Affinity attribute.
Index: A comparison of the Michigan Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Michigan Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male