Dstillery Audiences

MICHIGAN CLUSTER

Audience Size: 2.1 Million Devices

Explore the Michigan Cluster Audience

Below you'll find more information about the Michigan Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Michigan Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Michigan Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Michigan Cluster audience is Detroit Trip Planners.

Interest Composition Index
Detroit Trip Planners 33.19% 12.96x
Liberal News Readers 22.33% 12.38x
Online Payroll Services Users 31.94% 11.99x
Michigan Wolverines Fans 29.07% 11.49x
Tampa and St Petersburg Trip Planners 21.34% 11.38x
Financial Business Intelligence Researchers 20.64% 11.34x
Financial News Readers 19.61% 11.21x
Michigan County and Local Fair Visitors 39.98% 11.12x
Midwestern Voters 33.87% 11.00x
Advertising Professionals 20.03% 10.97x
Composition Percentage: The overlap percentage between the Michigan Cluster audience and the Interest attribute.
Index: A comparison of the Michigan Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Michigan Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Michigan Cluster audience is Carhartt.

Location Composition Index
Carhartt 0.14% 2.02x
Maurices 0.01% 1.35x
Composition Percentage: The overlap percentage between the Michigan Cluster audience and the Location attribute.
Index: A comparison of the Michigan Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Michigan Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Michigan Cluster audience is grandhaventribune.com.

Website Composition Index
grandhaventribune.com 1.06% 44.75x
wsjm.com 1.27% 42.40x
upnorthlive.com 7.61% 40.87x
mibiz.com 2.14% 40.84x
sentinel-standard.com 1.27% 40.78x
petoskeynews.com 3.19% 40.42x
uppermichiganssource.com 11.29% 40.01x
hollandsentinel.com 5.25% 39.89x
thealpenanews.com 1.57% 39.79x
themorningsun.com 2.53% 39.74x
Composition Percentage: The overlap percentage between the Michigan Cluster audience and the Web attribute.
Index: A comparison of the Michigan Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Michigan Cluster audience is Detroit News.

Content Affinity Composition Index
Detroit News 29.28% 17.46x
College Sports 0.33% 13.27x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.09% 11.72x
Australia & New Zealand Media 1.64% 10.54x
General Interest 0.02% 10.13x
Indiana Finance & Business Cluster 7.31% 9.99x
Central California Cluster 2.03% 9.94x
Assorted Topics (Power Trains, Drones, Web Design) 0.49% 9.70x
Alaska Cluster 1.38% 9.68x
Ireland Cluster 4.17% 9.65x
Composition Percentage: The overlap percentage between the Michigan Cluster audience and the Content Affinity attribute.
Index: A comparison of the Michigan Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Michigan Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male