MICHIGAN CLUSTER

Audience Size: 3.8 Million Devices

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Explore the Michigan Cluster Audience

Below you'll find more information about the Michigan Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Michigan Cluster audience.

INTERESTS

The Michigan Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Michigan Cluster audience is Midwestern Voters.

Interest	Composition	Index
Midwestern Voters	32.23%	14.84x
Detroit Trip Planners	28.32%	14.26x
Detroit Tigers Fans	18.45%	10.66x
Detroit Red Wings Fans	16.33%	10.36x
Michigan Wolverines Fans	16.57%	9.89x
Detroit Pistons Fans	17.65%	9.66x
Country Music Festivals Enthusiasts	26.45%	9.65x
Detroit Lions Fans	16.59%	9.50x
Liberal News Readers	10.73%	7.30x
Cleveland Cavaliers Fans	11.46%	7.19x

Composition Percentage: The overlap percentage between the Michigan Cluster audience and the Interest attribute.

Index: A comparison of the Michigan Cluster audience to the internet population.

APPAREL RETAILERS

The Michigan Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Michigan Cluster audience is Express Outlets.

Location	Composition	Index
Express Outlets	0.01%	2.35x
Carhartt	0.31%	1.71x
Chicos	0.05%	1.13x
Lane Bryant	0.04%	1.09x
Brooks Brothers	0.03%	1.05x
Talbots	0.05%	1.02x
Gymboree	0.03%	1.02x
Mens Wearhouse	0.18%	0.98x
Eddie Bauer	0.01%	0.97x
Express	0.02%	0.97x

Composition Percentage: The overlap percentage between the Michigan Cluster audience and the Location attribute.

Index: A comparison of the Michigan Cluster audience to the internet population.

WEBSITES

The Michigan Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Michigan Cluster audience is grnow.com.

Website	Composition	Index
grnow.com	1.03%	99.41x
obitmichigan.com	1.04%	95.95x
mackinacferry.com	1.41%	91.05x
realestateone.com	2.60%	89.90x
kalcounty.com	1.59%	88.53x
experiencegr.com	4.66%	87.17x
dunhamsrewards.com	3.29%	86.97x
mynorth.com	3.89%	86.59x
upmatters.com	1.53%	86.14x
mibiz.com	1.10%	86.07x

Composition Percentage: The overlap percentage between the Michigan Cluster audience and the Web attribute.

Index: A comparison of the Michigan Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Michigan Cluster audience is Detroit News.

Content Affinity	Composition	Index
Detroit News	26.31%	21.17x
General Interest	0.32%	14.60x
College Sports	2.11%	13.64x
Indiana Finance & Business Cluster	5.17%	10.32x
Local & Travel England - North Midlands	0.03%	8.71x
Assorted Topics (Web Hosting, Fiction Storytelling, Research)	0.15%	8.59x
Assorted Topics (Viral Media, Paid Traffic)	2.84%	7.94x
Central & Northwest Ohio Cluster	6.18%	7.25x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania)	0.25%	6.93x
Illinois College Sports	0.31%	6.51x

Composition Percentage: The overlap percentage between the Michigan Cluster audience and the Content Affinity attribute.

Index: A comparison of the Michigan Cluster audience to the internet population.

DEMOGRAPHICS

The Michigan Cluster audience resonates most for the following age bracket and gender.

Age

45-54

Gender

Male