Dstillery Audiences

MICHIGAN CLUSTER

Audience Size: 5.8 Million Devices

Explore the Michigan Cluster Audience

Below you'll find more information about the Michigan Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 5.8 million unique devices whose actions qualify for the Michigan Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Michigan Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Michigan Cluster audience is Michigan County and Local Fair Visitors.

Interest Composition Index
Michigan County and Local Fair Visitors 40.66% 13.67x
Midwestern Voters 29.54% 12.02x
Detroit Trip Planners 27.81% 11.89x
Michigan Wolverines Fans 22.29% 9.91x
Online Payroll Services Users 27.01% 9.87x
Detroit Pistons Fans 22.60% 9.50x
Liberal News Readers 18.08% 9.23x
Tampa and St Petersburg Trip Planners 16.94% 8.83x
Detroit Tigers Fans 22.55% 8.72x
Detroit Red Wings Fans 18.30% 8.72x
Composition Percentage: The overlap percentage between the Michigan Cluster audience and the Interest attribute.
Index: A comparison of the Michigan Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Michigan Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Michigan Cluster audience is Carhartt.

Location Composition Index
Carhartt 0.31% 2.35x
Maurices 0.01% 1.45x
Old Navy 0.01% 1.16x
Mens Wearhouse 0.01% 0.66x
Composition Percentage: The overlap percentage between the Michigan Cluster audience and the Location attribute.
Index: A comparison of the Michigan Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Michigan Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Michigan Cluster audience is celebrationcinema.com.

Website Composition Index
celebrationcinema.com 1.01% 38.15x
grandhaventribune.com 1.23% 35.90x
experiencegr.com 1.72% 35.16x
grbj.com 1.11% 34.63x
upmatters.com 1.27% 34.46x
mackinacbridge.org 1.29% 33.91x
sentinel-standard.com 1.59% 33.91x
hollandsentinel.com 4.05% 33.57x
realestateone.com 1.09% 33.49x
wsjm.com 1.97% 33.49x
Composition Percentage: The overlap percentage between the Michigan Cluster audience and the Web attribute.
Index: A comparison of the Michigan Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Michigan Cluster audience is Detroit News.

Content Affinity Composition Index
Detroit News 30.78% 16.61x
College Sports 0.91% 11.08x
General Interest 0.09% 9.86x
Local & Travel England - North Midlands 0.04% 9.43x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.03% 9.24x
Indiana Finance & Business Cluster 8.52% 8.91x
Illinois College Sports 0.16% 8.31x
Environmental Conservation 0.04% 8.22x
Local & Travel England - Northern England 0.09% 7.60x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.02% 7.29x
Composition Percentage: The overlap percentage between the Michigan Cluster audience and the Content Affinity attribute.
Index: A comparison of the Michigan Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Michigan Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male