Explore the Michigan Cluster Audience
Below you'll find more information about the Michigan Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 6 million unique devices whose actions qualify for the Michigan Cluster audience.
INTERESTS
The Michigan Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Michigan Cluster audience is Michigan County and Local Fair Visitors.
| Interest | Composition | Index |
| Michigan County and Local Fair Visitors | 41.48% | 11.91x |
| Detroit Trip Planners | 29.50% | 11.73x |
| Midwestern Voters | 31.86% | 10.91x |
| Online Payroll Services Users | 27.70% | 10.75x |
| Michigan Wolverines Fans | 24.08% | 9.67x |
| Liberal News Readers | 19.24% | 9.36x |
| Detroit Pistons Fans | 25.40% | 9.32x |
| Detroit Tigers Fans | 25.01% | 8.74x |
| Financial Business Intelligence Researchers | 17.46% | 8.47x |
| Tampa and St Petersburg Trip Planners | 18.55% | 8.45x |
Composition Percentage:
The overlap percentage between the Michigan Cluster audience and the Interest attribute.
Index: A comparison of the Michigan Cluster audience to the internet population.
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APPAREL RETAILERS
The Michigan Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Michigan Cluster audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.33% | 1.92x |
| Maurices | 0.03% | 1.61x |
| Buckle | 0.01% | 1.42x |
| Dressbarn | 0.01% | 1.20x |
| Lane Bryant | 0.01% | 1.18x |
| Victoria's Secret | 0.01% | 1.02x |
| Old Navy | 0.01% | 0.97x |
Composition Percentage:
The overlap percentage between the Michigan Cluster audience and the Location attribute.
Index: A comparison of the Michigan Cluster audience to the internet population.
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WEBSITES
The Michigan Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Michigan Cluster audience is grandhaventribune.com.
| Website | Composition | Index |
| grandhaventribune.com | 1.36% | 34.15x |
| experiencegr.com | 1.20% | 33.72x |
| wsjm.com | 2.22% | 33.26x |
| sentinel-standard.com | 1.56% | 32.67x |
| mackinacbridge.org | 1.21% | 32.23x |
| hollandsentinel.com | 4.39% | 31.98x |
| fox47news.com | 4.03% | 31.90x |
| shorelinemedia.net | 1.27% | 31.88x |
| upmatters.com | 1.31% | 31.62x |
| realestateone.com | 1.36% | 31.35x |
Composition Percentage:
The overlap percentage between the Michigan Cluster audience and the Web attribute.
Index: A comparison of the Michigan Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Michigan Cluster audience is Detroit News.
| Content Affinity | Composition | Index |
| Detroit News | 32.62% | 15.84x |
| College Sports | 0.67% | 10.56x |
| General Interest | 0.07% | 9.89x |
| Indiana Finance & Business Cluster | 9.09% | 8.63x |
| Local & Travel England - North Midlands | 0.04% | 8.31x |
| Illinois College Sports | 0.12% | 7.96x |
| Environmental Conservation | 0.04% | 7.69x |
| Local & Travel England - Northern England | 0.13% | 7.57x |
| Central California Cluster | 2.63% | 7.38x |
| Australia & New Zealand Media | 1.95% | 7.27x |
Composition Percentage:
The overlap percentage between the Michigan Cluster audience and the Content Affinity attribute.
Index: A comparison of the Michigan Cluster audience to the internet population.
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DEMOGRAPHICS
The Michigan Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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