Dstillery Audiences

MICHIGAN CLUSTER

Audience Size: 3.6 Million Devices

Explore the Michigan Cluster Audience

Below you'll find more information about the Michigan Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Michigan Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Michigan Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Michigan Cluster audience is Midwestern Voters.

Interest Composition Index
Midwestern Voters 29.00% 17.74x
Detroit Trip Planners 27.57% 16.69x
Detroit Red Wings Fans 14.69% 12.54x
Detroit Tigers Fans 16.83% 11.82x
Michigan Wolverines Fans 15.87% 11.54x
Detroit Lions Fans 15.12% 11.14x
Country Music Festivals Enthusiasts 23.26% 11.10x
Detroit Pistons Fans 15.52% 10.86x
Online Payroll Services Users 17.37% 9.68x
Liberal News Readers 11.32% 9.02x
Composition Percentage: The overlap percentage between the Michigan Cluster audience and the Interest attribute.
Index: A comparison of the Michigan Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Michigan Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Michigan Cluster audience is Express Outlets.

Location Composition Index
Express Outlets 0.01% 2.11x
Talbots 0.04% 1.50x
Eddie Bauer 0.02% 1.41x
Aeropostale 0.01% 1.41x
Chicos 0.03% 1.21x
Hugo Boss 0.02% 1.21x
Johnston and Murphy 0.07% 1.19x
Lane Bryant 0.04% 1.17x
Buckle 0.08% 1.14x
Brooks Brothers 0.02% 1.11x
Composition Percentage: The overlap percentage between the Michigan Cluster audience and the Location attribute.
Index: A comparison of the Michigan Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Michigan Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Michigan Cluster audience is grnow.com.

Website Composition Index
grnow.com 1.11% 78.84x
realestateone.com 2.20% 73.28x
mynorth.com 3.25% 69.45x
kalcounty.com 1.66% 69.33x
lansing.org 1.04% 68.72x
upmatters.com 1.62% 67.85x
upnorthlive.com 5.22% 67.68x
mackinacbridge.org 2.23% 67.60x
dunhamsrewards.com 3.24% 67.55x
mackinacferry.com 1.31% 67.50x
Composition Percentage: The overlap percentage between the Michigan Cluster audience and the Web attribute.
Index: A comparison of the Michigan Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Michigan Cluster audience is Detroit News.

Content Affinity Composition Index
Detroit News 27.69% 20.92x
General Interest 0.29% 14.53x
College Sports 2.02% 13.41x
Indiana Finance & Business Cluster 5.48% 10.45x
Local & Travel England - North Midlands 0.03% 9.82x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.14% 9.33x
Assorted Topics (Viral Media, Paid Traffic) 3.82% 7.99x
Illinois College Sports 0.33% 7.36x
Central & Northwest Ohio Cluster 6.83% 7.23x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.26% 7.04x
Composition Percentage: The overlap percentage between the Michigan Cluster audience and the Content Affinity attribute.
Index: A comparison of the Michigan Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Michigan Cluster audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female