Dstillery Audiences

MICHIGAN CLUSTER

Audience Size: 4.5 Million Devices

Explore the Michigan Cluster Audience

Below you'll find more information about the Michigan Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 4.5 million unique devices whose actions qualify for the Michigan Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Michigan Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Michigan Cluster audience is Midwestern Voters.

Interest Composition Index
Midwestern Voters 33.64% 11.18x
Detroit Trip Planners 33.97% 10.27x
Michigan Wolverines Fans 26.27% 9.78x
Detroit Pistons Fans 25.85% 9.19x
Detroit Red Wings Fans 21.80% 8.61x
Tampa and St Petersburg Trip Planners 22.28% 8.52x
Liberal News Readers 23.54% 8.25x
Cleveland Cavaliers Fans 22.45% 8.16x
Country Music Fans 20.83% 8.15x
Detroit Tigers Fans 22.96% 8.12x
Composition Percentage: The overlap percentage between the Michigan Cluster audience and the Interest attribute.
Index: A comparison of the Michigan Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Michigan Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Michigan Cluster audience is Carhartt.

Location Composition Index
Carhartt 0.51% 2.15x
Talbots 0.03% 1.21x
Buckle 0.04% 1.20x
Chicos 0.04% 1.12x
Ann Taylor 0.01% 1.09x
Eddie Bauer 0.02% 1.08x
Jos A. Bank Clothiers 0.03% 1.02x
Mens Wearhouse 0.05% 0.99x
Gymboree 0.03% 0.95x
H&M 0.04% 0.95x
Composition Percentage: The overlap percentage between the Michigan Cluster audience and the Location attribute.
Index: A comparison of the Michigan Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Michigan Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Michigan Cluster audience is celebrationcinema.com.

Website Composition Index
celebrationcinema.com 1.63% 51.76x
dunhamsrewards.com 1.00% 49.25x
grandhaventribune.com 1.50% 48.47x
upmatters.com 1.20% 47.12x
sentinel-standard.com 1.06% 47.07x
experiencegr.com 2.82% 47.03x
grbj.com 1.83% 46.46x
shorelinemedia.net 1.16% 45.95x
hollandsentinel.com 2.93% 45.65x
mitalent.org 1.07% 45.54x
Composition Percentage: The overlap percentage between the Michigan Cluster audience and the Web attribute.
Index: A comparison of the Michigan Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Michigan Cluster audience is Detroit News.

Content Affinity Composition Index
Detroit News 25.31% 18.13x
College Sports 1.32% 12.15x
Indiana Finance & Business Cluster 7.57% 11.03x
Local & Travel England - North Midlands 0.05% 10.91x
General Interest 0.14% 10.46x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.06% 10.38x
Illinois College Sports 0.20% 8.57x
Environmental Conservation 0.05% 8.31x
Local & Travel England - Northern England 0.09% 8.16x
Central & Northwest Ohio Cluster 10.82% 8.10x
Composition Percentage: The overlap percentage between the Michigan Cluster audience and the Content Affinity attribute.
Index: A comparison of the Michigan Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Michigan Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male