MICHIGAN CLUSTER

Audience Size: 3.7 Million Devices

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Explore the Michigan Cluster Audience

Below you'll find more information about the Michigan Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Michigan Cluster audience.

INTERESTS

The Michigan Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Michigan Cluster audience is Detroit Trip Planners.

Interest	Composition	Index
Detroit Trip Planners	36.17%	11.28x
Liberal News Readers	24.76%	11.03x
Michigan Wolverines Fans	32.42%	10.63x
Online Payroll Services Users	32.99%	10.25x
Financial News Readers	21.69%	10.04x
Financial Business Intelligence Researchers	23.24%	9.99x
Tampa and St Petersburg Trip Planners	24.68%	9.84x
Midwestern Voters	35.99%	9.79x
Michigan County and Local Fair Visitors	41.08%	9.68x
Cleveland Cavaliers Fans	22.52%	9.57x

Composition Percentage: The overlap percentage between the Michigan Cluster audience and the Interest attribute.

Index: A comparison of the Michigan Cluster audience to the internet population.

APPAREL RETAILERS

The Michigan Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Michigan Cluster audience is Carhartt.

Location	Composition	Index
Carhartt	0.31%	1.90x
Maurices	0.02%	1.26x
Buckle	0.01%	1.24x
White House Black Market	0.01%	1.22x
Mens Wearhouse	0.02%	1.19x
Aeropostale	0.01%	1.11x
Dressbarn	0.01%	1.07x
The Childrens Place	0.02%	0.98x
Victoria's Secret	0.02%	0.95x
Journeys	0.02%	0.94x

Composition Percentage: The overlap percentage between the Michigan Cluster audience and the Location attribute.

Index: A comparison of the Michigan Cluster audience to the internet population.

WEBSITES

The Michigan Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Michigan Cluster audience is grandhaventribune.com.

Website	Composition	Index
grandhaventribune.com	1.18%	50.77x
wsjm.com	1.58%	49.72x
upmatters.com	1.39%	48.24x
sentinel-standard.com	1.32%	47.35x
mackinacbridge.org	1.21%	47.10x
fox47news.com	3.27%	47.03x
upnorthlive.com	9.00%	46.86x
shorelinemedia.net	1.21%	46.05x
record-eagle.com	4.83%	45.95x
mibiz.com	1.55%	45.73x

Composition Percentage: The overlap percentage between the Michigan Cluster audience and the Web attribute.

Index: A comparison of the Michigan Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Michigan Cluster audience is Detroit News.

Content Affinity	Composition	Index
Detroit News	29.68%	17.02x
College Sports	0.47%	13.15x
General Interest	0.04%	11.99x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations)	0.04%	10.51x
Local & Travel England - North Midlands	0.05%	10.50x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania)	0.13%	10.41x
Illinois College Sports	0.10%	10.16x
Indiana Finance & Business Cluster	8.43%	10.04x
Australia & New Zealand Media	1.91%	9.54x
Local & Travel England - Northern England	0.16%	9.50x

Composition Percentage: The overlap percentage between the Michigan Cluster audience and the Content Affinity attribute.

Index: A comparison of the Michigan Cluster audience to the internet population.

DEMOGRAPHICS

The Michigan Cluster audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male