Dstillery Audiences

MICHIGAN CLUSTER

Audience Size: 3.3 Million Devices

Explore the Michigan Cluster Audience

Below you'll find more information about the Michigan Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Michigan Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Michigan Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Michigan Cluster audience is Detroit Trip Planners.

Interest Composition Index
Detroit Trip Planners 29.21% 15.05x
Midwestern Voters 32.66% 15.03x
Detroit Red Wings Fans 16.04% 11.42x
Detroit Tigers Fans 17.56% 10.44x
Detroit Pistons Fans 16.63% 10.16x
Country Music Festivals Enthusiasts 28.82% 10.06x
Detroit Lions Fans 15.90% 9.91x
Liberal News Readers 9.41% 7.04x
Cleveland Cavaliers Fans 10.30% 6.96x
Country Music Fans 9.87% 6.38x
Composition Percentage: The overlap percentage between the Michigan Cluster audience and the Interest attribute.
Index: A comparison of the Michigan Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Michigan Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Michigan Cluster audience is Carhartt.

Location Composition Index
Carhartt 0.27% 1.70x
Talbots 0.04% 1.24x
Chicos 0.04% 1.19x
American Eagle Outfitters 0.04% 1.05x
Aeropostale 0.02% 1.02x
Lane Bryant 0.03% 0.93x
Zumiez 0.02% 0.88x
Old Navy 0.04% 0.88x
Gymboree 0.02% 0.85x
Dressbarn 0.03% 0.84x
Composition Percentage: The overlap percentage between the Michigan Cluster audience and the Location attribute.
Index: A comparison of the Michigan Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Michigan Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Michigan Cluster audience is grnow.com.

Website Composition Index
grnow.com 0.97% 111.24x
kentcountyparks.org 1.11% 110.07x
craigscruisers.com 1.02% 108.74x
laughfestgr.org 0.25% 106.90x
mhsaa.com 0.80% 106.49x
alserra.com 0.26% 105.23x
repocast.com 0.64% 105.04x
wbbl.com 0.28% 104.88x
michigantrailmaps.com 1.25% 104.53x
wingseventcenter.com 0.43% 104.49x
Composition Percentage: The overlap percentage between the Michigan Cluster audience and the Web attribute.
Index: A comparison of the Michigan Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Michigan Cluster audience is Detroit News.

Content Affinity Composition Index
Detroit News 26.13% 23.61x
General Interest 0.39% 15.94x
College Sports 2.12% 14.85x
Indiana Finance & Business Cluster 4.92% 10.77x
Assorted Topics #11662 (Viral Media, Paid Traffic) 2.29% 8.73x
Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research) 0.17% 7.87x
Assorted Topics #11418 (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.21% 7.84x
Illinois College Sports 0.17% 7.83x
Central & Northwest Ohio Cluster 5.66% 7.70x
Local & Travel England - North Midlands 0.02% 7.54x
Composition Percentage: The overlap percentage between the Michigan Cluster audience and the Content Affinity attribute.
Index: A comparison of the Michigan Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Michigan Cluster audience resonates most for the following age and income brackets.
Age
25-34
Income
$25,000-$49,999