MICHIGAN CLUSTER

Audience Size: 3.6 Million Devices

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Explore the Michigan Cluster Audience

Below you'll find more information about the Michigan Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Michigan Cluster audience.

INTERESTS

The Michigan Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Michigan Cluster audience is Midwestern Voters.

Interest	Composition	Index
Midwestern Voters	29.00%	17.74x
Detroit Trip Planners	27.57%	16.69x
Detroit Red Wings Fans	14.69%	12.54x
Detroit Tigers Fans	16.83%	11.82x
Michigan Wolverines Fans	15.87%	11.54x
Detroit Lions Fans	15.12%	11.14x
Country Music Festivals Enthusiasts	23.26%	11.10x
Detroit Pistons Fans	15.52%	10.86x
Online Payroll Services Users	17.37%	9.68x
Liberal News Readers	11.32%	9.02x

Composition Percentage: The overlap percentage between the Michigan Cluster audience and the Interest attribute.

Index: A comparison of the Michigan Cluster audience to the internet population.

APPAREL RETAILERS

The Michigan Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Michigan Cluster audience is Express Outlets.

Location	Composition	Index
Express Outlets	0.01%	2.11x
Talbots	0.04%	1.50x
Eddie Bauer	0.02%	1.41x
Aeropostale	0.01%	1.41x
Chicos	0.03%	1.21x
Hugo Boss	0.02%	1.21x
Johnston and Murphy	0.07%	1.19x
Lane Bryant	0.04%	1.17x
Buckle	0.08%	1.14x
Brooks Brothers	0.02%	1.11x

Composition Percentage: The overlap percentage between the Michigan Cluster audience and the Location attribute.

Index: A comparison of the Michigan Cluster audience to the internet population.

WEBSITES

The Michigan Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Michigan Cluster audience is grnow.com.

Website	Composition	Index
grnow.com	1.11%	78.84x
realestateone.com	2.20%	73.28x
mynorth.com	3.25%	69.45x
kalcounty.com	1.66%	69.33x
lansing.org	1.04%	68.72x
upmatters.com	1.62%	67.85x
upnorthlive.com	5.22%	67.68x
mackinacbridge.org	2.23%	67.60x
dunhamsrewards.com	3.24%	67.55x
mackinacferry.com	1.31%	67.50x

Composition Percentage: The overlap percentage between the Michigan Cluster audience and the Web attribute.

Index: A comparison of the Michigan Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Michigan Cluster audience is Detroit News.

Content Affinity	Composition	Index
Detroit News	27.69%	20.92x
General Interest	0.29%	14.53x
College Sports	2.02%	13.41x
Indiana Finance & Business Cluster	5.48%	10.45x
Local & Travel England - North Midlands	0.03%	9.82x
Assorted Topics (Web Hosting, Fiction Storytelling, Research)	0.14%	9.33x
Assorted Topics (Viral Media, Paid Traffic)	3.82%	7.99x
Illinois College Sports	0.33%	7.36x
Central & Northwest Ohio Cluster	6.83%	7.23x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania)	0.26%	7.04x

Composition Percentage: The overlap percentage between the Michigan Cluster audience and the Content Affinity attribute.

Index: A comparison of the Michigan Cluster audience to the internet population.

DEMOGRAPHICS

The Michigan Cluster audience resonates most for the following age bracket and gender.

Age

65+

Gender

Female