MICHIGAN CLUSTER

Audience Size: 3.5 Million Devices

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Explore the Michigan Cluster Audience

Below you'll find more information about the Michigan Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Michigan Cluster audience.

INTERESTS

The Michigan Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Michigan Cluster audience is Midwestern Voters.

Interest	Composition	Index
Midwestern Voters	31.61%	14.76x
Detroit Trip Planners	28.52%	14.69x
Detroit Red Wings Fans	16.67%	10.60x
Detroit Tigers Fans	18.35%	10.19x
Michigan Wolverines Fans	17.50%	9.80x
Detroit Pistons Fans	18.09%	9.78x
Country Music Festivals Enthusiasts	27.17%	9.71x
Detroit Lions Fans	16.96%	9.41x
Liberal News Readers	10.18%	7.39x
Cleveland Cavaliers Fans	11.54%	7.27x

Composition Percentage: The overlap percentage between the Michigan Cluster audience and the Interest attribute.

Index: A comparison of the Michigan Cluster audience to the internet population.

APPAREL RETAILERS

The Michigan Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Michigan Cluster audience is Express Outlets.

Location	Composition	Index
Express Outlets	0.01%	3.59x
Carhartt	0.29%	1.71x
Chicos	0.05%	1.20x
Lane Bryant	0.04%	1.06x
Aeropostale	0.03%	1.04x
American Apparel	0.02%	1.03x
Zumiez	0.02%	0.98x
Dressbarn	0.03%	0.98x
Gymboree	0.02%	0.94x
Eddie Bauer	0.01%	0.94x

Composition Percentage: The overlap percentage between the Michigan Cluster audience and the Location attribute.

Index: A comparison of the Michigan Cluster audience to the internet population.

WEBSITES

The Michigan Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Michigan Cluster audience is grnow.com.

Website	Composition	Index
grnow.com	1.12%	97.50x
michigantrailmaps.com	1.06%	95.24x
obitmichigan.com	1.35%	92.83x
mackinacferry.com	1.93%	90.87x
petoskeyarea.com	1.10%	90.34x
kalcounty.com	1.75%	89.04x
lansing.org	1.05%	87.48x
upnorthlive.com	3.54%	87.08x
realestateone.com	3.34%	87.07x
experiencegr.com	5.33%	87.03x

Composition Percentage: The overlap percentage between the Michigan Cluster audience and the Web attribute.

Index: A comparison of the Michigan Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Michigan Cluster audience is Detroit News.

Content Affinity	Composition	Index
Detroit News	25.80%	22.75x
General Interest	0.36%	15.20x
College Sports	2.20%	14.48x
Indiana Finance & Business Cluster	5.14%	10.53x
Local & Travel England - North Midlands	0.03%	9.06x
Assorted Topics #11662 (Viral Media, Paid Traffic)	2.74%	8.46x
Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research)	0.17%	8.02x
Assorted Topics #11418 (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania)	0.26%	7.89x
Central & Northwest Ohio Cluster	6.17%	7.81x
Illinois College Sports	0.23%	7.01x

Composition Percentage: The overlap percentage between the Michigan Cluster audience and the Content Affinity attribute.

Index: A comparison of the Michigan Cluster audience to the internet population.

DEMOGRAPHICS

The Michigan Cluster audience resonates most for the following age bracket and gender.

Age

45-54

Gender

Male