MICHIGAN CLUSTER

Audience Size: 4.3 Million Devices

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Explore the Michigan Cluster Audience

Below you'll find more information about the Michigan Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 4.3 million unique devices whose actions qualify for the Michigan Cluster audience.

INTERESTS

The Michigan Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Michigan Cluster audience is Detroit Trip Planners.

Interest	Composition	Index
Detroit Trip Planners	30.68%	10.30x
Michigan County and Local Fair Visitors	37.98%	9.67x
Liberal News Readers	21.67%	9.38x
Michigan Wolverines Fans	24.64%	9.27x
Midwestern Voters	31.94%	9.23x
Online Payroll Services Users	29.80%	9.06x
Financial Business Intelligence Researchers	20.04%	8.57x
Financial News Readers	19.32%	8.47x
Detroit Pistons Fans	25.71%	8.44x
Tampa and St Petersburg Trip Planners	20.62%	8.36x

Composition Percentage: The overlap percentage between the Michigan Cluster audience and the Interest attribute.

Index: A comparison of the Michigan Cluster audience to the internet population.

APPAREL RETAILERS

The Michigan Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Michigan Cluster audience is Carhartt.

Location	Composition	Index
Carhartt	0.30%	1.75x
H&M	0.01%	1.70x
Talbots	0.01%	1.65x
Buckle	0.02%	1.61x
Gymboree	0.01%	1.52x
White House Black Market	0.01%	1.46x
Lane Bryant	0.01%	1.44x
Maurices	0.03%	1.42x
Jos A. Bank Clothiers	0.01%	1.33x
Dressbarn	0.01%	1.29x

Composition Percentage: The overlap percentage between the Michigan Cluster audience and the Location attribute.

Index: A comparison of the Michigan Cluster audience to the internet population.

WEBSITES

The Michigan Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Michigan Cluster audience is grandhaventribune.com.

Website	Composition	Index
grandhaventribune.com	1.26%	33.42x
wsjm.com	1.91%	32.74x
gophouse.org	1.04%	31.95x
sentinel-standard.com	1.43%	31.51x
upmatters.com	1.46%	31.25x
fox47news.com	3.70%	31.14x
mackinacbridge.org	1.34%	31.08x
shorelinemedia.net	1.31%	31.00x
realestateone.com	1.68%	30.46x
livingstondaily.com	2.77%	30.42x

Composition Percentage: The overlap percentage between the Michigan Cluster audience and the Web attribute.

Index: A comparison of the Michigan Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Michigan Cluster audience is Detroit News.

Content Affinity	Composition	Index
Detroit News	31.35%	14.12x
College Sports	0.61%	10.24x
General Interest	0.06%	9.76x
Local & Travel England - North Midlands	0.06%	9.47x
Illinois College Sports	0.13%	8.55x
Indiana Finance & Business Cluster	9.30%	8.21x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations)	0.08%	7.68x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania)	0.17%	7.58x
Local & Travel England - Northern England	0.16%	7.56x
Australia & New Zealand Media	2.23%	7.37x

Composition Percentage: The overlap percentage between the Michigan Cluster audience and the Content Affinity attribute.

Index: A comparison of the Michigan Cluster audience to the internet population.

DEMOGRAPHICS

The Michigan Cluster audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male