Dstillery Audiences

MID-ATLANTIC BEACHES

Audience Size: 33.4 Thousand Devices

Explore the Mid-Atlantic Beaches Audience

Below you'll find more information about the Mid-Atlantic Beaches audience, broken down in different categories based on their digital and physical behaviors. These are 33.4 thousand unique devices whose actions qualify for the Mid-Atlantic Beaches audience.

Dstillery Crafted Audiences

INTERESTS

The Mid-Atlantic Beaches audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mid-Atlantic Beaches audience is Fort Lauderdale Trip Planners.

Interest Composition Index
Fort Lauderdale Trip Planners 49.02% 18.17x
Norfolk and Virginia Beach Trip Planners 94.93% 17.46x
Myrtle Beach Trip Planners 41.07% 17.24x
Penn State Nittany Lions Fans 30.16% 15.99x
Surfers 27.55% 13.46x
Republicans 26.78% 13.35x
Washington DC Trip Planners 36.89% 12.99x
Nascar Fans 22.06% 12.32x
Florida Atlantic Coast Trip Planners 31.97% 12.30x
Spa and Pool Owners 23.64% 12.28x
Composition Percentage: The overlap percentage between the Mid-Atlantic Beaches audience and the Interest attribute.
Index: A comparison of the Mid-Atlantic Beaches audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mid-Atlantic Beaches audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mid-Atlantic Beaches audience is Carhartt.

Location Composition Index
Carhartt 0.18% 1.00x
Composition Percentage: The overlap percentage between the Mid-Atlantic Beaches audience and the Location attribute.
Index: A comparison of the Mid-Atlantic Beaches audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mid-Atlantic Beaches audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mid-Atlantic Beaches audience is wgal.com.

Website Composition Index
wgal.com 8.72% 47.05x
visitmyrtlebeach.com 11.13% 42.01x
virginia.org 10.34% 38.92x
ydr.com 7.84% 38.70x
abc27.com 7.44% 38.63x
delawareonline.com 10.03% 35.56x
wavy.com 11.86% 32.82x
wbaltv.com 8.99% 32.75x
fox29.com 8.03% 31.49x
myrtlebeachonline.com 4.57% 30.35x
Composition Percentage: The overlap percentage between the Mid-Atlantic Beaches audience and the Web attribute.
Index: A comparison of the Mid-Atlantic Beaches audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mid-Atlantic Beaches audience is South Carolina Beach Travel.

Content Affinity Composition Index
South Carolina Beach Travel 15.63% 62.63x
Delaware Cluster 18.30% 55.90x
Central Pennsylvania Cluster 23.58% 16.73x
New Jersey Travel Location Cluster 9.07% 14.97x
Sports - Climbing, Non-traditional 5.90% 14.90x
Assorted Topics #11549 (Events, Tickets, Fitness) 17.97% 14.19x
Virginia News 23.49% 13.26x
West Virginia News 6.32% 13.15x
Baltimore Cluster 22.06% 12.89x
Beach Vacations 15.69% 12.41x
Composition Percentage: The overlap percentage between the Mid-Atlantic Beaches audience and the Content Affinity attribute.
Index: A comparison of the Mid-Atlantic Beaches audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mid-Atlantic Beaches audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female