Dstillery Audiences

MID-ATLANTIC BEACHES

Audience Size: 10.8 Thousand Devices

Explore the Mid-Atlantic Beaches Audience

Below you'll find more information about the Mid-Atlantic Beaches audience, broken down in different categories based on their digital and physical behaviors. These are 10.8 thousand unique devices whose actions qualify for the Mid-Atlantic Beaches audience.

Dstillery Crafted Audiences

INTERESTS

The Mid-Atlantic Beaches audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mid-Atlantic Beaches audience is Norfolk and Virginia Beach Trip Planners.

Interest Composition Index
Norfolk and Virginia Beach Trip Planners 81.46% 21.76x
Myrtle Beach Trip Planners 50.00% 15.56x
Fort Lauderdale Trip Planners 55.06% 15.15x
Work Hard, Play Hard Travelers 39.89% 14.14x
Penn State Nittany Lions Fans 35.96% 13.62x
Ocean Activists 33.15% 12.57x
Retired Assisted Living Shoppers 35.39% 12.43x
Retired Health Insurance Researchers 33.71% 12.32x
Hurricane Trackers 37.64% 12.24x
Joint Pain Health Care Professionals 31.46% 12.14x
Composition Percentage: The overlap percentage between the Mid-Atlantic Beaches audience and the Interest attribute.
Index: A comparison of the Mid-Atlantic Beaches audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mid-Atlantic Beaches audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mid-Atlantic Beaches audience is Ann Taylor.

Location Composition Index
Ann Taylor 0.03% 1.99x
Free People 0.04% 1.98x
Madewell 0.03% 1.85x
Club Monaco 0.03% 1.78x
Topshop 0.03% 1.71x
Eddie Bauer 0.03% 1.66x
Michael Kors 0.04% 1.47x
Armani 0.03% 1.36x
J. Crew 0.06% 1.33x
Express 0.07% 1.27x
Composition Percentage: The overlap percentage between the Mid-Atlantic Beaches audience and the Location attribute.
Index: A comparison of the Mid-Atlantic Beaches audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mid-Atlantic Beaches audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mid-Atlantic Beaches audience is delmarvanow.com.

Website Composition Index
delmarvanow.com 19.14% 45.59x
weatherbug.com 30.72% 26.09x
virginia.org 8.05% 23.82x
ydr.com 13.83% 20.82x
delawareonline.com 14.37% 19.66x
pilotonline.com 18.92% 19.64x
local21news.com 7.65% 19.12x
philly.com 6.29% 19.12x
heraldmailmedia.com 6.42% 18.29x
13newsnow.com 12.73% 18.26x
Composition Percentage: The overlap percentage between the Mid-Atlantic Beaches audience and the Web attribute.
Index: A comparison of the Mid-Atlantic Beaches audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mid-Atlantic Beaches audience is South Carolina Beach Travel.

Content Affinity Composition Index
South Carolina Beach Travel 5.93% 86.91x
Southern California Tourism 3.24% 47.38x
Beach Vacations 5.26% 39.93x
Delaware Cluster 19.69% 33.80x
Action Sports 1.45% 22.11x
Yard Structures 1.45% 19.04x
Caribbean Vacation 3.80% 15.39x
Private Aviation 4.36% 14.61x
Cruise Vacations 10.85% 13.87x
Ancestry & Memorial Researchers 2.13% 13.80x
Composition Percentage: The overlap percentage between the Mid-Atlantic Beaches audience and the Content Affinity attribute.
Index: A comparison of the Mid-Atlantic Beaches audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mid-Atlantic Beaches audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male