Dstillery Audiences

MID-ATLANTIC BEACHES

Audience Size: 22.4 Thousand Devices

Explore the Mid-Atlantic Beaches Audience

Below you'll find more information about the Mid-Atlantic Beaches audience, broken down in different categories based on their digital and physical behaviors. These are 22.4 thousand unique devices whose actions qualify for the Mid-Atlantic Beaches audience.

Dstillery Crafted Audiences

INTERESTS

The Mid-Atlantic Beaches audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mid-Atlantic Beaches audience is Norfolk and Virginia Beach Trip Planners.

Interest Composition Index
Norfolk and Virginia Beach Trip Planners 86.31% 32.17x
Fort Lauderdale Trip Planners 56.43% 20.15x
Myrtle Beach Trip Planners 46.06% 19.43x
Work Hard, Play Hard Travelers 43.98% 19.15x
Penn State Nittany Lions Fans 37.76% 18.22x
Ocean Activists 36.51% 18.19x
Retired Health Insurance Researchers 35.27% 16.27x
Spa and Pool Owners 36.93% 16.09x
Retired Assisted Living Shoppers 34.85% 15.97x
Heart Surgery Researchers 30.71% 15.80x
Composition Percentage: The overlap percentage between the Mid-Atlantic Beaches audience and the Interest attribute.
Index: A comparison of the Mid-Atlantic Beaches audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mid-Atlantic Beaches audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mid-Atlantic Beaches audience is Banana Republic.

Location Composition Index
Banana Republic 0.08% 2.41x
Mens Wearhouse 0.08% 2.18x
Old Navy 0.04% 1.99x
Ann Taylor 0.03% 1.99x
Free People 0.04% 1.98x
Madewell 0.03% 1.85x
Forever 21 0.04% 1.85x
Club Monaco 0.03% 1.78x
Talbots 0.05% 1.71x
Topshop 0.03% 1.71x
Composition Percentage: The overlap percentage between the Mid-Atlantic Beaches audience and the Location attribute.
Index: A comparison of the Mid-Atlantic Beaches audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mid-Atlantic Beaches audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mid-Atlantic Beaches audience is delmarvanow.com.

Website Composition Index
delmarvanow.com 18.12% 60.33x
wboc.com 15.46% 58.12x
howardhanna.com 7.85% 32.81x
vrbo.com 13.76% 31.27x
rehold.com 8.81% 28.92x
weatherbug.com 29.66% 28.75x
remax.com 11.37% 26.01x
choicehotels.com 9.62% 25.57x
ydr.com 15.11% 25.16x
uncoveringpa.com 5.58% 24.39x
Composition Percentage: The overlap percentage between the Mid-Atlantic Beaches audience and the Web attribute.
Index: A comparison of the Mid-Atlantic Beaches audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mid-Atlantic Beaches audience is South Carolina Beach Travel.

Content Affinity Composition Index
South Carolina Beach Travel 9.59% 90.18x
Delaware Cluster 21.32% 49.05x
Beach Vacations 8.84% 35.12x
Weather Information 2.56% 32.87x
Southern California Tourism 3.39% 29.59x
Lacrosse College Athletics 1.65% 27.02x
Action Sports 1.57% 21.63x
Pool Cleaning 0.99% 19.38x
Home Decoration - Crafts & Kids 1.16% 18.80x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 2.31% 17.98x
Composition Percentage: The overlap percentage between the Mid-Atlantic Beaches audience and the Content Affinity attribute.
Index: A comparison of the Mid-Atlantic Beaches audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mid-Atlantic Beaches audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female