Dstillery Audiences

MID-ATLANTIC BEACHES

Audience Size: 28.7 Thousand Devices

Explore the Mid-Atlantic Beaches Audience

Below you'll find more information about the Mid-Atlantic Beaches audience, broken down in different categories based on their digital and physical behaviors. These are 28.7 thousand unique devices whose actions qualify for the Mid-Atlantic Beaches audience.

Dstillery Crafted Audiences

INTERESTS

The Mid-Atlantic Beaches audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mid-Atlantic Beaches audience is Norfolk and Virginia Beach Trip Planners.

Interest Composition Index
Norfolk and Virginia Beach Trip Planners 88.64% 27.19x
Myrtle Beach Trip Planners 45.90% 17.44x
Fort Lauderdale Trip Planners 56.48% 17.13x
Penn State Nittany Lions Fans 39.07% 16.48x
Work Hard, Play Hard Travelers 45.39% 15.29x
Spa and Pool Owners 40.36% 14.57x
Republicans 35.91% 14.44x
Online Directory Searchers 37.06% 13.40x
Retired Health Insurance Researchers 34.75% 13.36x
North Carolina Travel Researchers 40.50% 13.19x
Composition Percentage: The overlap percentage between the Mid-Atlantic Beaches audience and the Interest attribute.
Index: A comparison of the Mid-Atlantic Beaches audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mid-Atlantic Beaches audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mid-Atlantic Beaches audience is Free People.

Location Composition Index
Free People 0.07% 2.90x
Jos A. Bank Clothiers 0.10% 2.65x
Forever 21 0.10% 2.32x
Michael Kors 0.10% 2.13x
Chicos 0.10% 2.11x
Ann Taylor 0.03% 1.99x
Madewell 0.03% 1.85x
Lululemon 0.07% 1.84x
Club Monaco 0.03% 1.78x
Express 0.14% 1.73x
Composition Percentage: The overlap percentage between the Mid-Atlantic Beaches audience and the Location attribute.
Index: A comparison of the Mid-Atlantic Beaches audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mid-Atlantic Beaches audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mid-Atlantic Beaches audience is surfline.com.

Website Composition Index
surfline.com 19.55% 104.27x
delmarvanow.com 15.94% 76.53x
wboc.com 14.61% 73.49x
visitmyrtlebeach.com 10.64% 49.39x
ydr.com 12.14% 30.23x
homeaway.com 5.56% 27.65x
lancasteronline.com 9.40% 27.26x
delawareonline.com 12.80% 27.25x
weatherbug.com 27.15% 27.17x
local21news.com 5.95% 27.14x
Composition Percentage: The overlap percentage between the Mid-Atlantic Beaches audience and the Web attribute.
Index: A comparison of the Mid-Atlantic Beaches audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mid-Atlantic Beaches audience is South Carolina Beach Travel.

Content Affinity Composition Index
South Carolina Beach Travel 10.54% 68.53x
Delaware Cluster 20.37% 51.52x
Beach Vacations 9.62% 25.99x
Weather Information 2.82% 25.35x
Home Improvement Contractor 0.88% 20.42x
Bird Watching 1.39% 20.06x
New Jersey Travel Location Cluster 8.94% 18.09x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 2.14% 18.02x
Lacrosse College Athletics 1.39% 17.89x
Home Decoration - Crafts & Kids 1.60% 16.47x
Composition Percentage: The overlap percentage between the Mid-Atlantic Beaches audience and the Content Affinity attribute.
Index: A comparison of the Mid-Atlantic Beaches audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mid-Atlantic Beaches audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female