Dstillery Audiences

MID-ATLANTIC BEACHES

Audience Size: 18.7 Thousand Devices

Explore the Mid-Atlantic Beaches Audience

Below you'll find more information about the Mid-Atlantic Beaches audience, broken down in different categories based on their digital and physical behaviors. These are 18.7 thousand unique devices whose actions qualify for the Mid-Atlantic Beaches audience.

Dstillery Crafted Audiences

INTERESTS

The Mid-Atlantic Beaches audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mid-Atlantic Beaches audience is Norfolk and Virginia Beach Trip Planners.

Interest Composition Index
Norfolk and Virginia Beach Trip Planners 85.64% 28.82x
Work Hard, Play Hard Travelers 45.13% 19.76x
Myrtle Beach Trip Planners 51.79% 19.57x
Fort Lauderdale Trip Planners 53.85% 18.64x
Hurricane Trackers 41.03% 17.77x
Ocean Activists 38.97% 17.34x
Penn State Nittany Lions Fans 36.41% 16.15x
Coffee Lovers 37.44% 16.14x
Retired Assisted Living Shoppers 35.90% 16.01x
Spa and Pool Owners 37.44% 15.88x
Composition Percentage: The overlap percentage between the Mid-Atlantic Beaches audience and the Interest attribute.
Index: A comparison of the Mid-Atlantic Beaches audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mid-Atlantic Beaches audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mid-Atlantic Beaches audience is Ann Taylor.

Location Composition Index
Ann Taylor 0.03% 1.99x
Free People 0.04% 1.98x
Madewell 0.03% 1.85x
Club Monaco 0.03% 1.78x
Topshop 0.03% 1.71x
Eddie Bauer 0.03% 1.66x
LOFT 0.04% 1.62x
American Eagle Outfitters 0.04% 1.58x
Michael Kors 0.04% 1.47x
Armani 0.03% 1.36x
Composition Percentage: The overlap percentage between the Mid-Atlantic Beaches audience and the Location attribute.
Index: A comparison of the Mid-Atlantic Beaches audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mid-Atlantic Beaches audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mid-Atlantic Beaches audience is wboc.com.

Website Composition Index
wboc.com 15.94% 55.79x
delmarvanow.com 21.26% 52.46x
vrbo.com 10.86% 37.51x
remax.com 9.13% 30.54x
weatherbug.com 30.68% 29.02x
readingeagle.com 7.56% 27.04x
philly.com 9.65% 25.44x
psu.edu 7.74% 25.01x
virginia.org 6.57% 24.36x
ydr.com 16.12% 24.31x
Composition Percentage: The overlap percentage between the Mid-Atlantic Beaches audience and the Web attribute.
Index: A comparison of the Mid-Atlantic Beaches audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mid-Atlantic Beaches audience is South Carolina Beach Travel.

Content Affinity Composition Index
South Carolina Beach Travel 8.84% 108.71x
Southern California Tourism 3.33% 48.76x
Delaware Cluster 22.62% 42.96x
Weather Information 2.47% 39.92x
Beach Vacations 6.46% 36.11x
Lacrosse College Athletics 1.33% 27.09x
Action Sports 1.52% 24.29x
Ancestry & Memorial Researchers 3.23% 20.65x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 2.95% 17.34x
Painting & Renovation 2.19% 17.32x
Composition Percentage: The overlap percentage between the Mid-Atlantic Beaches audience and the Content Affinity attribute.
Index: A comparison of the Mid-Atlantic Beaches audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mid-Atlantic Beaches audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female