Dstillery Audiences

MID-ATLANTIC BEACHES

Audience Size: 37 Thousand Devices

Explore the Mid-Atlantic Beaches Audience

Below you'll find more information about the Mid-Atlantic Beaches audience, broken down in different categories based on their digital and physical behaviors. These are 37 thousand unique devices whose actions qualify for the Mid-Atlantic Beaches audience.

Dstillery Crafted Audiences

INTERESTS

The Mid-Atlantic Beaches audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mid-Atlantic Beaches audience is Fort Lauderdale Trip Planners.

Interest Composition Index
Fort Lauderdale Trip Planners 47.77% 17.47x
Myrtle Beach Trip Planners 35.51% 17.16x
Norfolk and Virginia Beach Trip Planners 96.32% 16.48x
Washington DC Trip Planners 36.92% 12.70x
Surfers 26.07% 12.55x
Republicans 24.66% 12.20x
Florida Atlantic Coast Trip Planners 31.54% 11.41x
Metal Detecting Enthusiasts 24.21% 10.77x
Nascar Fans 19.25% 10.68x
Spa and Pool Owners 21.33% 10.54x
Composition Percentage: The overlap percentage between the Mid-Atlantic Beaches audience and the Interest attribute.
Index: A comparison of the Mid-Atlantic Beaches audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mid-Atlantic Beaches audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mid-Atlantic Beaches audience is Carhartt.

Location Composition Index
Carhartt 0.19% 1.15x
Gap 0.05% 0.81x
Composition Percentage: The overlap percentage between the Mid-Atlantic Beaches audience and the Location attribute.
Index: A comparison of the Mid-Atlantic Beaches audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mid-Atlantic Beaches audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mid-Atlantic Beaches audience is wgal.com.

Website Composition Index
wgal.com 8.16% 49.15x
visitmyrtlebeach.com 10.73% 38.12x
ydr.com 7.40% 37.73x
abc27.com 6.73% 37.26x
virginia.org 10.32% 36.34x
delawareonline.com 9.26% 36.13x
wbaltv.com 8.54% 34.59x
wavy.com 11.77% 34.05x
13newsnow.com 4.70% 33.50x
fox29.com 7.32% 31.89x
Composition Percentage: The overlap percentage between the Mid-Atlantic Beaches audience and the Web attribute.
Index: A comparison of the Mid-Atlantic Beaches audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mid-Atlantic Beaches audience is South Carolina Beach Travel.

Content Affinity Composition Index
South Carolina Beach Travel 15.97% 58.85x
Delaware Cluster 17.97% 53.10x
Central Pennsylvania Cluster 22.53% 16.88x
Sports - Climbing, Non-traditional 4.99% 14.60x
New Jersey Travel Location Cluster 8.96% 14.15x
Virginia News 22.93% 13.53x
West Virginia News 5.89% 13.31x
Weather Information 1.76% 12.72x
Baltimore Cluster 21.03% 12.61x
Assorted Topics #11549 (Events, Tickets, Fitness) 15.06% 12.35x
Composition Percentage: The overlap percentage between the Mid-Atlantic Beaches audience and the Content Affinity attribute.
Index: A comparison of the Mid-Atlantic Beaches audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mid-Atlantic Beaches audience resonates most for the following age and income brackets.
Age
Income
$150,000-$249,999