Dstillery Audiences

MID-ATLANTIC BEACHES

Audience Size: 33 Thousand Devices

Explore the Mid-Atlantic Beaches Audience

Below you'll find more information about the Mid-Atlantic Beaches audience, broken down in different categories based on their digital and physical behaviors. These are 33 thousand unique devices whose actions qualify for the Mid-Atlantic Beaches audience.

Dstillery Crafted Audiences

INTERESTS

The Mid-Atlantic Beaches audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mid-Atlantic Beaches audience is Norfolk and Virginia Beach Trip Planners.

Interest Composition Index
Norfolk and Virginia Beach Trip Planners 88.61% 30.25x
Fort Lauderdale Trip Planners 56.49% 18.85x
Work Hard, Play Hard Travelers 26.68% 18.67x
Penn State Nittany Lions Fans 38.10% 18.10x
Myrtle Beach Trip Planners 45.00% 17.73x
Spa and Pool Owners 37.50% 16.13x
Republicans 35.73% 15.29x
Home Lending Researchers 34.12% 15.19x
Online Directory Searchers 33.30% 15.08x
Retired Health Insurance Researchers 30.87% 14.67x
Composition Percentage: The overlap percentage between the Mid-Atlantic Beaches audience and the Interest attribute.
Index: A comparison of the Mid-Atlantic Beaches audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mid-Atlantic Beaches audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mid-Atlantic Beaches audience is Tommy Bahama.

Location Composition Index
Tommy Bahama 0.06% 3.63x
Kate Spade 0.06% 3.05x
LOFT 0.12% 2.84x
Lululemon 0.06% 2.55x
Madewell 0.03% 1.85x
J. Crew 0.03% 1.79x
Club Monaco 0.03% 1.78x
Free People 0.03% 1.76x
The North Face 0.03% 1.74x
Brooks Brothers 0.03% 1.72x
Composition Percentage: The overlap percentage between the Mid-Atlantic Beaches audience and the Location attribute.
Index: A comparison of the Mid-Atlantic Beaches audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mid-Atlantic Beaches audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mid-Atlantic Beaches audience is surfline.com.

Website Composition Index
surfline.com 18.80% 113.64x
delmarvanow.com 15.72% 81.18x
wboc.com 14.31% 76.96x
visitmyrtlebeach.com 10.95% 47.57x
ydr.com 11.49% 31.73x
lancasteronline.com 8.93% 31.54x
weatherbug.com 25.48% 31.43x
wgal.com 11.53% 30.95x
delawareonline.com 12.53% 30.71x
abc27.com 9.59% 28.85x
Composition Percentage: The overlap percentage between the Mid-Atlantic Beaches audience and the Web attribute.
Index: A comparison of the Mid-Atlantic Beaches audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mid-Atlantic Beaches audience is South Carolina Beach Travel.

Content Affinity Composition Index
South Carolina Beach Travel 10.97% 69.43x
Delaware Cluster 20.78% 52.28x
Weather Information 3.10% 28.85x
Beach Vacations 9.27% 24.15x
Bird Watching 1.58% 23.35x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 1.88% 19.10x
New Jersey Travel Location Cluster 9.02% 18.41x
Flower Shopping 0.73% 18.05x
Lacrosse College Athletics 1.43% 17.91x
Mexico Travel 0.49% 17.23x
Composition Percentage: The overlap percentage between the Mid-Atlantic Beaches audience and the Content Affinity attribute.
Index: A comparison of the Mid-Atlantic Beaches audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mid-Atlantic Beaches audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male