Dstillery Audiences

MID-ATLANTIC BEACHES

Audience Size: 36.5 Thousand Devices

Explore the Mid-Atlantic Beaches Audience

Below you'll find more information about the Mid-Atlantic Beaches audience, broken down in different categories based on their digital and physical behaviors. These are 36.5 thousand unique devices whose actions qualify for the Mid-Atlantic Beaches audience.

Dstillery Crafted Audiences

INTERESTS

The Mid-Atlantic Beaches audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mid-Atlantic Beaches audience is Norfolk and Virginia Beach Trip Planners.

Interest Composition Index
Norfolk and Virginia Beach Trip Planners 89.24% 28.52x
Fort Lauderdale Trip Planners 55.73% 17.81x
Penn State Nittany Lions Fans 37.98% 16.65x
Myrtle Beach Trip Planners 42.61% 15.82x
Republicans 34.18% 14.07x
Spa and Pool Owners 35.10% 13.87x
Santa Monica Trip Planners 44.35% 13.32x
Home Lending Researchers 31.77% 13.10x
Online Directory Searchers 31.20% 13.00x
North Carolina Travel Researchers 39.79% 12.90x
Composition Percentage: The overlap percentage between the Mid-Atlantic Beaches audience and the Interest attribute.
Index: A comparison of the Mid-Atlantic Beaches audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mid-Atlantic Beaches audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mid-Atlantic Beaches audience is REI.

Location Composition Index
REI 0.09% 4.99x
Kate Spade 0.05% 2.55x
Jos A. Bank Clothiers 0.57% 2.51x
Coach 0.11% 2.47x
Brooks Brothers 0.05% 2.19x
Tommy Bahama 0.05% 2.14x
Mens Wearhouse 0.73% 1.92x
Madewell 0.03% 1.85x
Patagonia 0.03% 1.82x
J. Crew 0.03% 1.79x
Composition Percentage: The overlap percentage between the Mid-Atlantic Beaches audience and the Location attribute.
Index: A comparison of the Mid-Atlantic Beaches audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mid-Atlantic Beaches audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mid-Atlantic Beaches audience is livebeaches.com.

Website Composition Index
livebeaches.com 84.55% 477.97x
surfline.com 17.91% 107.12x
delmarvanow.com 15.47% 74.49x
wboc.com 13.90% 67.42x
visitmyrtlebeach.com 11.57% 36.46x
pahomepage.com 4.56% 32.91x
ydr.com 10.78% 32.49x
abc27.com 9.23% 31.71x
wgal.com 11.13% 31.39x
lancasteronline.com 8.34% 29.18x
Composition Percentage: The overlap percentage between the Mid-Atlantic Beaches audience and the Web attribute.
Index: A comparison of the Mid-Atlantic Beaches audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mid-Atlantic Beaches audience is South Carolina Beach Travel.

Content Affinity Composition Index
South Carolina Beach Travel 11.76% 57.79x
Delaware Cluster 20.28% 46.42x
Weather Information 3.09% 26.31x
Beach Vacations 10.73% 19.79x
Flower Shopping 0.79% 19.38x
Bird Watching 1.52% 18.31x
New Jersey Travel Location Cluster 9.27% 16.98x
Action Sports 1.55% 15.36x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 1.65% 15.22x
Lacrosse College Athletics 1.33% 15.04x
Composition Percentage: The overlap percentage between the Mid-Atlantic Beaches audience and the Content Affinity attribute.
Index: A comparison of the Mid-Atlantic Beaches audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mid-Atlantic Beaches audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male