Dstillery Audiences

MINING & NATURAL RESOURCES

Audience Size: 11.7 Thousand Devices

Explore the Mining & Natural Resources Audience

Below you'll find more information about the Mining & Natural Resources audience, broken down in different categories based on their digital and physical behaviors. These are 11.7 thousand unique devices whose actions qualify for the Mining & Natural Resources audience.

Dstillery Crafted Audiences

INTERESTS

The Mining & Natural Resources audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mining & Natural Resources audience is Executive Travelers.

Interest Composition Index
Executive Travelers 46.99% 27.39x
Finance Continuing Education Researchers 57.92% 25.45x
Personal Stock Portfolio Managers 47.54% 24.80x
Market Intelligence Researchers 44.26% 22.48x
Online Investors 65.57% 22.05x
Readers of Vietnamese Content 53.01% 20.28x
Cannabis News Readers 60.11% 20.16x
Financial Investors 57.92% 19.31x
Infiniti Vehicle Shoppers 44.81% 17.11x
Financial News Readers 27.87% 16.70x
Composition Percentage: The overlap percentage between the Mining & Natural Resources audience and the Interest attribute.
Index: A comparison of the Mining & Natural Resources audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mining & Natural Resources audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mining & Natural Resources audience is Forever 21.

Location Composition Index
Forever 21 0.04% 2.92x
Express 0.03% 1.81x
Levi Strauss 0.02% 1.61x
Lane Bryant 0.02% 1.53x
Johnston and Murphy 0.02% 0.43x
Composition Percentage: The overlap percentage between the Mining & Natural Resources audience and the Location attribute.
Index: A comparison of the Mining & Natural Resources audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mining & Natural Resources audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mining & Natural Resources audience is torontosun.com.

Website Composition Index
torontosun.com 37.97% 34.99x
huffingtonpost.ca 38.68% 33.02x
theglobeandmail.com 73.86% 31.20x
ebay.ca 37.22% 30.82x
driving.ca 28.58% 28.75x
theweathernetwork.com 50.04% 28.35x
nasdaq.com 61.48% 28.30x
thestar.com 55.54% 27.48x
zacks.com 27.24% 26.59x
ctvnews.ca 34.79% 26.12x
Composition Percentage: The overlap percentage between the Mining & Natural Resources audience and the Web attribute.
Index: A comparison of the Mining & Natural Resources audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mining & Natural Resources audience is Canada Tax and Finance Research Cluster.

Content Affinity Composition Index
Canada Tax and Finance Research Cluster 18.76% 224.10x
Canadian Lifestyle 19.16% 62.33x
Ontario Canada Cluster 3.63% 60.94x
Canada Shopping - Lifestyle and Mommy Blogs 15.62% 54.90x
Canadian Healthcare 2.65% 52.92x
Vancouver British Columbia Research Cluster 11.00% 50.32x
Canada Tourism Research Cluster 14.83% 48.98x
Canadian News 15.91% 48.45x
Quebec Vacations 6.88% 47.19x
Canada Culture and Tourism 40.57% 46.24x
Composition Percentage: The overlap percentage between the Mining & Natural Resources audience and the Content Affinity attribute.
Index: A comparison of the Mining & Natural Resources audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mining & Natural Resources audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male