Dstillery Audiences

MINING & NATURAL RESOURCES

Audience Size: 32.9 Thousand Devices

Explore the Mining & Natural Resources Audience

Below you'll find more information about the Mining & Natural Resources audience, broken down in different categories based on their digital and physical behaviors. These are 32.9 thousand unique devices whose actions qualify for the Mining & Natural Resources audience.

Dstillery Crafted Audiences

INTERESTS

The Mining & Natural Resources audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mining & Natural Resources audience is Market Intelligence Researchers.

Interest Composition Index
Market Intelligence Researchers 43.55% 20.16x
Cannabis News Readers 41.94% 16.11x
Australia Trip Planners 39.03% 15.87x
Finance Continuing Education Researchers 38.39% 15.56x
Online Investors 42.26% 15.40x
Personal Stock Portfolio Managers 31.94% 14.92x
Enterprise Field Services Researchers 46.77% 14.82x
Agriculture and Climate Advocates 36.45% 14.65x
Executive Travelers 32.58% 14.60x
Canada Trip Planners 40.32% 14.22x
Composition Percentage: The overlap percentage between the Mining & Natural Resources audience and the Interest attribute.
Index: A comparison of the Mining & Natural Resources audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mining & Natural Resources audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mining & Natural Resources audience is Banana Republic.

Location Composition Index
Banana Republic 0.05% 3.76x
Forever 21 0.04% 2.92x
Victoria's Secret 0.05% 2.03x
Express 0.03% 1.81x
Levi Strauss 0.02% 1.61x
Aeropostale 0.02% 1.56x
Lane Bryant 0.02% 1.53x
Mens Wearhouse 0.03% 1.40x
Zumiez 0.02% 0.74x
Old Navy 0.02% 0.67x
Composition Percentage: The overlap percentage between the Mining & Natural Resources audience and the Location attribute.
Index: A comparison of the Mining & Natural Resources audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mining & Natural Resources audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mining & Natural Resources audience is bnnbloomberg.ca.

Website Composition Index
bnnbloomberg.ca 30.16% 109.86x
marketscreener.com 16.09% 88.17x
globenewswire.com 38.43% 76.17x
spglobal.com 12.36% 73.26x
vancourier.com 8.71% 56.57x
nowtoronto.com 9.52% 52.29x
therecord.com 7.96% 51.66x
kitco.com 33.58% 51.38x
lcbo.com 10.71% 48.11x
thetelegram.com 7.52% 47.19x
Composition Percentage: The overlap percentage between the Mining & Natural Resources audience and the Web attribute.
Index: A comparison of the Mining & Natural Resources audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mining & Natural Resources audience is Canada Tax and Finance Research Cluster.

Content Affinity Composition Index
Canada Tax and Finance Research Cluster 19.17% 121.88x
Canada Job Seekers Cluster 5.64% 110.74x
Oil & Energy 11.05% 78.20x
Institutional Investing 6.10% 77.89x
Canadian Seniors Real Estate Research Cluster 3.17% 69.50x
Business News & Information Readers 22.80% 57.57x
Shipping & Logistics 1.67% 54.45x
Saskatchewan Media & Retail Cluster 2.07% 53.89x
Canadian Universities 4.84% 49.51x
Canadian Real Estate Researcher Cluster 3.86% 47.01x
Composition Percentage: The overlap percentage between the Mining & Natural Resources audience and the Content Affinity attribute.
Index: A comparison of the Mining & Natural Resources audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mining & Natural Resources audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male