Dstillery Audiences

MINING & NATURAL RESOURCES

Audience Size: 48.2 Thousand Devices

Explore the Mining & Natural Resources Audience

Below you'll find more information about the Mining & Natural Resources audience, broken down in different categories based on their digital and physical behaviors. These are 48.2 thousand unique devices whose actions qualify for the Mining & Natural Resources audience.

Dstillery Crafted Audiences

INTERESTS

The Mining & Natural Resources audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mining & Natural Resources audience is Market Intelligence Researchers.

Interest Composition Index
Market Intelligence Researchers 38.54% 23.46x
Cannabis News Readers 34.84% 22.80x
Enterprise Field Services Researchers 40.70% 17.60x
Online Investors 31.95% 17.32x
GIS Users 29.98% 15.87x
Canada Trip Planners 30.46% 15.42x
Beard Care Shoppers 35.34% 14.99x
Finance Continuing Education Researchers 30.01% 14.88x
Personal Stock Portfolio Managers 24.74% 14.83x
Agriculture and Climate Advocates 26.05% 14.36x
Composition Percentage: The overlap percentage between the Mining & Natural Resources audience and the Interest attribute.
Index: A comparison of the Mining & Natural Resources audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mining & Natural Resources audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mining & Natural Resources audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.02% 11.63x
Patagonia 0.06% 7.31x
Joe's Jeans 0.02% 7.27x
Columbia 0.05% 6.91x
LL Bean 0.01% 5.87x
Calvin Klein 0.02% 5.85x
Club Monaco 0.05% 5.63x
Saint Laurent Paris 0.02% 5.43x
Hugo Boss 0.07% 4.75x
Uniqlo 0.04% 4.68x
Composition Percentage: The overlap percentage between the Mining & Natural Resources audience and the Location attribute.
Index: A comparison of the Mining & Natural Resources audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mining & Natural Resources audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mining & Natural Resources audience is bnnbloomberg.ca.

Website Composition Index
bnnbloomberg.ca 21.70% 126.76x
marketscreener.com 13.07% 99.49x
kitco.com 26.89% 81.96x
winnipegfreepress.com 9.05% 81.93x
macleans.ca 11.13% 72.07x
barchart.com 10.59% 69.86x
pehub.com 7.87% 62.20x
therecord.com 9.01% 61.83x
cp24.com 7.54% 59.86x
castanet.net 10.79% 58.79x
Composition Percentage: The overlap percentage between the Mining & Natural Resources audience and the Web attribute.
Index: A comparison of the Mining & Natural Resources audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mining & Natural Resources audience is Assorted Topics (Viral Media, Paid Traffic).

Content Affinity Composition Index
Assorted Topics (Viral Media, Paid Traffic) 2.32% 772.94x
As Seen On TV Products 3.17% 326.73x
Watches & Jewelry 0.47% 257.55x
Decoration & Fabric 0.83% 215.67x
Canada News 0.92% 139.09x
Canada Tax and Finance Research Cluster 19.78% 124.76x
Quinceanera Planning 0.50% 102.82x
Canada Job Seekers Cluster 7.26% 97.03x
Toronto Tourism 3.02% 88.49x
Canadian Seniors Real Estate Research Cluster 7.26% 86.87x
Composition Percentage: The overlap percentage between the Mining & Natural Resources audience and the Content Affinity attribute.
Index: A comparison of the Mining & Natural Resources audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mining & Natural Resources audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male