MINING & NATURAL RESOURCES

Audience Size: 70.1 Thousand Devices

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Explore the Mining & Natural Resources Audience

Below you'll find more information about the Mining & Natural Resources audience, broken down in different categories based on their digital and physical behaviors. These are 70.1 thousand unique devices whose actions qualify for the Mining & Natural Resources audience.

INTERESTS

The Mining & Natural Resources audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mining & Natural Resources audience is Market Intelligence Researchers.

Interest	Composition	Index
Market Intelligence Researchers	38.58%	19.61x
Cannabis News Readers	35.21%	18.09x
Enterprise Field Services Researchers	40.80%	15.55x
Online Investors	31.30%	14.61x
Canada Trip Planners	34.30%	13.79x
Executive and C-Suite	24.90%	13.10x
Beard Care Shoppers	40.64%	12.88x
Shared Work Space Researchers	38.90%	12.84x
Civil Engineers	32.16%	12.33x
Software Directory Researchers	31.34%	12.17x

Composition Percentage: The overlap percentage between the Mining & Natural Resources audience and the Interest attribute.

Index: A comparison of the Mining & Natural Resources audience to the internet population.

APPAREL RETAILERS

The Mining & Natural Resources audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mining & Natural Resources audience is Urban Outfitters.

Location	Composition	Index
Urban Outfitters	0.06%	2.47x
Coach	0.06%	2.14x
Lululemon	0.06%	2.08x
Talbots	0.03%	1.30x
Mens Wearhouse	0.10%	0.96x
Gap	0.03%	0.87x
Jos A. Bank Clothiers	0.06%	0.83x
Victoria's Secret	0.03%	0.78x
The Childrens Place	0.01%	0.61x
Old Navy	0.01%	0.51x

Composition Percentage: The overlap percentage between the Mining & Natural Resources audience and the Location attribute.

Index: A comparison of the Mining & Natural Resources audience to the internet population.

WEBSITES

The Mining & Natural Resources audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mining & Natural Resources audience is esri.com.

Website	Composition	Index
esri.com	24.68%	306.36x
moneysense.ca	11.98%	150.65x
taxtips.ca	10.48%	140.24x
marketscreener.com	12.72%	115.37x
vancourier.com	8.27%	103.49x
kitco.com	22.96%	99.44x
morningstar.com	6.81%	89.56x
investorshub.advfn.com	7.87%	84.94x
timescolonist.com	13.47%	82.72x
winnipegfreepress.com	10.59%	78.36x

Composition Percentage: The overlap percentage between the Mining & Natural Resources audience and the Web attribute.

Index: A comparison of the Mining & Natural Resources audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mining & Natural Resources audience is Canada Tax and Finance Research Cluster.

Content Affinity	Composition	Index
Canada Tax and Finance Research Cluster	22.71%	101.06x
Canada Job Seekers Cluster	8.56%	93.72x
Toronto Tourism	4.64%	89.95x
Canadian Seniors Real Estate Research Cluster	9.46%	76.08x
Canadian Real Estate Researcher Cluster	6.09%	72.77x
Vancouver British Columbia Research Cluster	10.56%	64.59x
Canada Business Cluster	8.70%	63.72x
Oil & Energy	10.77%	63.61x
Canadian Auto	13.45%	57.08x
Winnipeg Canada News	6.50%	55.70x

Composition Percentage: The overlap percentage between the Mining & Natural Resources audience and the Content Affinity attribute.

Index: A comparison of the Mining & Natural Resources audience to the internet population.

DEMOGRAPHICS

The Mining & Natural Resources audience resonates most for the following age bracket and gender.

Age

45-54

Gender

Male