Explore the Mining & Natural Resources Audience
Below you'll find more information about the Mining & Natural Resources audience, broken down in different categories based on their digital and physical behaviors. These are 28.4 thousand unique devices whose actions qualify for the Mining & Natural Resources audience.
INTERESTS
The Mining & Natural Resources audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Mining & Natural Resources audience is Online Investors.
| Interest | Composition | Index |
| Online Investors | 49.83% | 15.79x |
| Cannabis News Readers | 47.44% | 14.08x |
| Finance Continuing Education Researchers | 36.86% | 13.46x |
| Market Intelligence Researchers | 28.33% | 11.76x |
| Australia Trip Planners | 28.33% | 10.18x |
| Personal Stock Portfolio Managers | 23.89% | 10.02x |
| Software Directory Researchers | 37.88% | 9.76x |
| Financial Investors | 32.76% | 9.68x |
| Contractors & Construction Professionals | 30.03% | 9.61x |
| Beard Care Shoppers | 36.86% | 9.42x |
Composition Percentage:
The overlap percentage between the Mining & Natural Resources audience and the Interest attribute.
Index: A comparison of the Mining & Natural Resources audience to the internet population.
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APPAREL RETAILERS
The Mining & Natural Resources audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Mining & Natural Resources audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.21% | 4.46x |
| Forever 21 | 0.04% | 2.92x |
| Victoria's Secret | 0.05% | 2.03x |
| Express | 0.03% | 1.81x |
| Levi Strauss | 0.02% | 1.61x |
| Lane Bryant | 0.02% | 1.53x |
| Mens Wearhouse | 0.03% | 1.40x |
| Zumiez | 0.02% | 0.74x |
| Johnston and Murphy | 0.02% | 0.43x |
Composition Percentage:
The overlap percentage between the Mining & Natural Resources audience and the Location attribute.
Index: A comparison of the Mining & Natural Resources audience to the internet population.
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WEBSITES
The Mining & Natural Resources audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Mining & Natural Resources audience is bnnbloomberg.ca.
| Website | Composition | Index |
| bnnbloomberg.ca | 27.88% | 130.72x |
| marketscreener.com | 21.33% | 89.23x |
| globenewswire.com | 24.93% | 84.76x |
| spglobal.com | 15.67% | 57.08x |
| savvynewcanadians.com | 11.69% | 56.67x |
| canadapost.ca | 11.97% | 55.57x |
| barchart.com | 21.66% | 55.18x |
| cp24.com | 12.04% | 52.06x |
| glassdoor.ca | 22.61% | 50.26x |
| thespec.com | 13.10% | 45.01x |
Composition Percentage:
The overlap percentage between the Mining & Natural Resources audience and the Web attribute.
Index: A comparison of the Mining & Natural Resources audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Mining & Natural Resources audience is Canada Tax and Finance Research Cluster.
| Content Affinity | Composition | Index |
| Canada Tax and Finance Research Cluster | 17.93% | 129.70x |
| Oil & Energy | 7.26% | 61.73x |
| Business News & Information Readers | 14.31% | 57.32x |
| Toronto Tourism | 3.29% | 56.31x |
| Institutional Investing | 2.74% | 53.55x |
| Canadian Real Estate Researcher Cluster | 3.42% | 53.12x |
| Quebec Real Estate | 1.98% | 40.90x |
| Canadian Universities | 2.81% | 40.25x |
| Quebec Hunting & Outdoors Cluster | 1.51% | 40.17x |
| Vancouver British Columbia Research Cluster | 10.54% | 40.05x |
Composition Percentage:
The overlap percentage between the Mining & Natural Resources audience and the Content Affinity attribute.
Index: A comparison of the Mining & Natural Resources audience to the internet population.
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DEMOGRAPHICS
The Mining & Natural Resources audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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