Explore the Mining & Natural Resources Audience
Below you'll find more information about the Mining & Natural Resources audience, broken down in different categories based on their digital and physical behaviors. These are 41.6 thousand unique devices whose actions qualify for the Mining & Natural Resources audience.
INTERESTS
The Mining & Natural Resources audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Mining & Natural Resources audience is Market Intelligence Researchers.
| Interest | Composition | Index |
| Market Intelligence Researchers | 45.40% | 14.94x |
| Cannabis News Readers | 45.44% | 14.83x |
| Enterprise Field Services Researchers | 51.54% | 11.48x |
| Online Investors | 44.16% | 11.24x |
| Beard Care Shoppers | 38.57% | 11.11x |
| Agriculture and Climate Advocates | 42.27% | 11.03x |
| Australia Trip Planners | 39.16% | 10.84x |
| Canada Trip Planners | 40.16% | 10.84x |
| Finance Continuing Education Researchers | 42.06% | 10.56x |
| Civil Engineers | 41.61% | 10.48x |
Composition Percentage:
The overlap percentage between the Mining & Natural Resources audience and the Interest attribute.
Index: A comparison of the Mining & Natural Resources audience to the internet population.
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APPAREL RETAILERS
The Mining & Natural Resources audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Mining & Natural Resources audience is Michael Kors.
| Location | Composition | Index |
| Michael Kors | 0.05% | 3.78x |
| American Eagle Outfitters | 0.07% | 3.33x |
| Forever 21 | 0.04% | 2.92x |
| Bonobos | 0.09% | 2.41x |
| J. Crew | 0.04% | 2.34x |
| Hollister | 0.02% | 1.92x |
| Jos A. Bank Clothiers | 0.02% | 1.92x |
| Talbots | 0.02% | 1.88x |
| Gymboree | 0.02% | 1.85x |
| Journeys | 0.05% | 1.79x |
Composition Percentage:
The overlap percentage between the Mining & Natural Resources audience and the Location attribute.
Index: A comparison of the Mining & Natural Resources audience to the internet population.
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WEBSITES
The Mining & Natural Resources audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Mining & Natural Resources audience is bnnbloomberg.ca.
| Website | Composition | Index |
| bnnbloomberg.ca | 27.54% | 117.04x |
| marketscreener.com | 13.10% | 92.33x |
| moneysense.ca | 11.74% | 91.32x |
| kitco.com | 31.39% | 74.37x |
| stockcharts.com | 8.90% | 69.15x |
| cmegroup.com | 7.91% | 62.61x |
| globenewswire.com | 41.12% | 60.89x |
| vancourier.com | 8.08% | 60.59x |
| barchart.com | 11.56% | 60.34x |
| castanet.net | 11.01% | 59.49x |
Composition Percentage:
The overlap percentage between the Mining & Natural Resources audience and the Web attribute.
Index: A comparison of the Mining & Natural Resources audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Mining & Natural Resources audience is Canada Tax and Finance Research Cluster.
| Content Affinity | Composition | Index |
| Canada Tax and Finance Research Cluster | 19.44% | 100.56x |
| Canada Job Seekers Cluster | 6.47% | 84.11x |
| Canada News | 0.96% | 80.84x |
| Canadian Seniors Real Estate Research Cluster | 4.67% | 69.64x |
| Oil & Energy | 11.26% | 67.18x |
| Institutional Investing | 6.57% | 57.78x |
| Shipping & Logistics | 2.13% | 53.70x |
| Canadian Real Estate Researcher Cluster | 5.05% | 47.73x |
| Canadian Construction & Renovation Research Cluster | 1.17% | 44.85x |
| Saskatchewan Media & Retail Cluster | 2.41% | 44.83x |
Composition Percentage:
The overlap percentage between the Mining & Natural Resources audience and the Content Affinity attribute.
Index: A comparison of the Mining & Natural Resources audience to the internet population.
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DEMOGRAPHICS
The Mining & Natural Resources audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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