Dstillery Audiences

MINING & NATURAL RESOURCES

Audience Size: 28.4 Thousand Devices

Explore the Mining & Natural Resources Audience

Below you'll find more information about the Mining & Natural Resources audience, broken down in different categories based on their digital and physical behaviors. These are 28.4 thousand unique devices whose actions qualify for the Mining & Natural Resources audience.

Dstillery Crafted Audiences

INTERESTS

The Mining & Natural Resources audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mining & Natural Resources audience is Online Investors.

Interest Composition Index
Online Investors 49.83% 15.79x
Cannabis News Readers 47.44% 14.08x
Finance Continuing Education Researchers 36.86% 13.46x
Market Intelligence Researchers 28.33% 11.76x
Australia Trip Planners 28.33% 10.18x
Personal Stock Portfolio Managers 23.89% 10.02x
Software Directory Researchers 37.88% 9.76x
Financial Investors 32.76% 9.68x
Contractors & Construction Professionals 30.03% 9.61x
Beard Care Shoppers 36.86% 9.42x
Composition Percentage: The overlap percentage between the Mining & Natural Resources audience and the Interest attribute.
Index: A comparison of the Mining & Natural Resources audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mining & Natural Resources audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mining & Natural Resources audience is Carhartt.

Location Composition Index
Carhartt 0.21% 4.46x
Forever 21 0.04% 2.92x
Victoria's Secret 0.05% 2.03x
Express 0.03% 1.81x
Levi Strauss 0.02% 1.61x
Lane Bryant 0.02% 1.53x
Mens Wearhouse 0.03% 1.40x
Zumiez 0.02% 0.74x
Johnston and Murphy 0.02% 0.43x
Composition Percentage: The overlap percentage between the Mining & Natural Resources audience and the Location attribute.
Index: A comparison of the Mining & Natural Resources audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mining & Natural Resources audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mining & Natural Resources audience is bnnbloomberg.ca.

Website Composition Index
bnnbloomberg.ca 27.88% 130.72x
marketscreener.com 21.33% 89.23x
globenewswire.com 24.93% 84.76x
spglobal.com 15.67% 57.08x
savvynewcanadians.com 11.69% 56.67x
canadapost.ca 11.97% 55.57x
barchart.com 21.66% 55.18x
cp24.com 12.04% 52.06x
glassdoor.ca 22.61% 50.26x
thespec.com 13.10% 45.01x
Composition Percentage: The overlap percentage between the Mining & Natural Resources audience and the Web attribute.
Index: A comparison of the Mining & Natural Resources audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mining & Natural Resources audience is Canada Tax and Finance Research Cluster.

Content Affinity Composition Index
Canada Tax and Finance Research Cluster 17.93% 129.70x
Oil & Energy 7.26% 61.73x
Business News & Information Readers 14.31% 57.32x
Toronto Tourism 3.29% 56.31x
Institutional Investing 2.74% 53.55x
Canadian Real Estate Researcher Cluster 3.42% 53.12x
Quebec Real Estate 1.98% 40.90x
Canadian Universities 2.81% 40.25x
Quebec Hunting & Outdoors Cluster 1.51% 40.17x
Vancouver British Columbia Research Cluster 10.54% 40.05x
Composition Percentage: The overlap percentage between the Mining & Natural Resources audience and the Content Affinity attribute.
Index: A comparison of the Mining & Natural Resources audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mining & Natural Resources audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male