Dstillery Audiences

MINNESOTA LOCAL NEWS CLUSTER

Audience Size: 1.3 Million Devices

Explore the Minnesota Local News Cluster Audience

Below you'll find more information about the Minnesota Local News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Minnesota Local News Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Minnesota Local News Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Minnesota Local News Cluster audience is Minnesota County and Local Fair Visitors.

Interest Composition Index
Minnesota County and Local Fair Visitors 61.83% 16.26x
Minnesota Twins Fans 43.92% 16.08x
Minnesota Vikings Fans 28.73% 14.60x
Texas Energy Providers 29.47% 12.34x
Rapid City Trip Planners 22.82% 11.64x
COVID Testing Researchers 7.28% 11.39x
Animal Humane Society Helpers 31.03% 11.26x
Cholesterol Researchers 4.47% 10.63x
Advertising Professionals 11.65% 10.59x
COVID Vaccine Researchers 9.90% 10.27x
Composition Percentage: The overlap percentage between the Minnesota Local News Cluster audience and the Interest attribute.
Index: A comparison of the Minnesota Local News Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Minnesota Local News Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Minnesota Local News Cluster audience is Victoria's Secret.

Location Composition Index
Victoria's Secret 0.02% 2.16x
Maurices 0.07% 1.92x
Lululemon 0.01% 1.38x
Aeropostale 0.02% 1.37x
Old Navy 0.03% 1.27x
H&M 0.02% 1.25x
Buckle 0.02% 1.20x
White House Black Market 0.01% 0.94x
American Eagle Outfitters 0.02% 0.93x
Mens Wearhouse 0.01% 0.91x
Composition Percentage: The overlap percentage between the Minnesota Local News Cluster audience and the Location attribute.
Index: A comparison of the Minnesota Local News Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Minnesota Local News Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Minnesota Local News Cluster audience is pineandlakes.com.

Website Composition Index
pineandlakes.com 1.04% 101.97x
pinejournal.com 1.22% 100.21x
kbjr6.com 3.86% 96.60x
keyc.com 6.55% 93.16x
92kqrs.com 1.19% 92.61x
wctrib.com 4.97% 92.09x
southernminn.com 3.69% 91.24x
kttc.com 8.79% 91.15x
nujournal.com 1.34% 90.92x
echopress.com 3.51% 90.57x
Composition Percentage: The overlap percentage between the Minnesota Local News Cluster audience and the Web attribute.
Index: A comparison of the Minnesota Local News Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Minnesota Local News Cluster audience is Minnesota Community Business Cluster.

Content Affinity Composition Index
Minnesota Community Business Cluster 0.98% 53.65x
North Dakota Cluster 9.16% 22.85x
Farming & Agriculture 0.17% 14.66x
Fishing 1.73% 12.55x
South Dakota Cluster 4.02% 12.47x
Wisconsin Travel & Tourism Cluster 10.79% 11.97x
Wisconsin Universities 6.68% 10.82x
Northern California Cluster 4.19% 10.64x
San Francisco Bay Area Cluster 4.48% 10.12x
Central California Cluster 0.85% 9.39x
Composition Percentage: The overlap percentage between the Minnesota Local News Cluster audience and the Content Affinity attribute.
Index: A comparison of the Minnesota Local News Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Minnesota Local News Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male