MINNESOTA LOCAL NEWS CLUSTER

Audience Size: 1.6 Million Devices

View All Audiences

Explore the Minnesota Local News Cluster Audience

Below you'll find more information about the Minnesota Local News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Minnesota Local News Cluster audience.

INTERESTS

The Minnesota Local News Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Minnesota Local News Cluster audience is Minnesota Twins Fans.

Interest	Composition	Index
Minnesota Twins Fans	41.97%	15.75x
Minnesota County and Local Fair Visitors	57.92%	14.79x
Minnesota Vikings Fans	26.02%	12.55x
Liberal News Readers	13.01%	12.18x
Animal Humane Society Helpers	30.92%	11.88x
Rapid City Trip Planners	21.29%	10.85x
Financial Business Intelligence Researchers	12.57%	10.25x
Advertising Professionals	12.35%	10.22x
Financial News Readers	10.29%	9.67x
COVID Testing Researchers	8.43%	9.39x

Composition Percentage: The overlap percentage between the Minnesota Local News Cluster audience and the Interest attribute.

Index: A comparison of the Minnesota Local News Cluster audience to the internet population.

APPAREL RETAILERS

The Minnesota Local News Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Minnesota Local News Cluster audience is Chicos.

Location	Composition	Index
Chicos	0.03%	1.75x
Buckle	0.02%	1.63x
Maurices	0.06%	1.62x
Eddie Bauer	0.02%	1.44x
Michael Kors	0.01%	1.44x
Talbots	0.01%	1.43x
White House Black Market	0.02%	1.41x
LOFT	0.02%	1.37x
Express	0.02%	1.33x
American Eagle Outfitters	0.02%	1.30x

Composition Percentage: The overlap percentage between the Minnesota Local News Cluster audience and the Location attribute.

Index: A comparison of the Minnesota Local News Cluster audience to the internet population.

WEBSITES

The Minnesota Local News Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Minnesota Local News Cluster audience is southernminnesotanews.com.

Website	Composition	Index
southernminnesotanews.com	1.82%	70.70x
kaaltv.com	5.71%	66.11x
92kqrs.com	1.08%	65.01x
pinejournal.com	1.29%	64.71x
wctrib.com	4.96%	63.60x
echopress.com	3.39%	63.34x
wdio.com	5.56%	63.20x
southernminn.com	3.63%	63.17x
93x.com	1.69%	63.08x
kbjr6.com	4.97%	62.25x

Composition Percentage: The overlap percentage between the Minnesota Local News Cluster audience and the Web attribute.

Index: A comparison of the Minnesota Local News Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Minnesota Local News Cluster audience is Minnesota Community Business Cluster.

Content Affinity	Composition	Index
Minnesota Community Business Cluster	0.91%	39.94x
North Dakota Cluster	9.66%	18.32x
South Dakota Cluster	4.65%	10.60x
Farming & Agriculture	0.22%	10.24x
Wisconsin Travel & Tourism Cluster	12.69%	9.41x
Wisconsin Universities	7.92%	9.40x
Fishing	1.63%	8.72x
Northern California Cluster	5.33%	8.44x
San Francisco Bay Area Cluster	7.11%	8.41x
Central California Cluster	1.22%	8.23x

Composition Percentage: The overlap percentage between the Minnesota Local News Cluster audience and the Content Affinity attribute.

Index: A comparison of the Minnesota Local News Cluster audience to the internet population.

DEMOGRAPHICS

The Minnesota Local News Cluster audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male