Dstillery Audiences

MINNESOTA LOCAL NEWS CLUSTER

Audience Size: 3 Million Devices

Explore the Minnesota Local News Cluster Audience

Below you'll find more information about the Minnesota Local News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Minnesota Local News Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Minnesota Local News Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Minnesota Local News Cluster audience is Minnesota Twins Fans.

Interest Composition Index
Minnesota Twins Fans 28.61% 18.00x
Minnesota Vikings Fans 18.34% 13.65x
Rapid City Trip Planners 18.79% 11.69x
Animal Humane Society Helpers 18.61% 10.32x
Liberal News Readers 12.36% 9.31x
Green Bay Packers Fans 14.21% 9.22x
Texas Energy Providers 17.52% 9.09x
Minnesota Timberwolves Fans 13.20% 8.52x
Financial Business Intelligence Researchers 13.10% 8.40x
Conservative News Readers 12.00% 8.28x
Composition Percentage: The overlap percentage between the Minnesota Local News Cluster audience and the Interest attribute.
Index: A comparison of the Minnesota Local News Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Minnesota Local News Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Minnesota Local News Cluster audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.35% 1.16x
Jos A. Bank Clothiers 0.19% 1.03x
Composition Percentage: The overlap percentage between the Minnesota Local News Cluster audience and the Location attribute.
Index: A comparison of the Minnesota Local News Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Minnesota Local News Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Minnesota Local News Cluster audience is mnfootballhub.com.

Website Composition Index
mnfootballhub.com 1.05% 109.76x
minnesotagrown.com 1.06% 107.31x
mnhockeyhub.com 1.98% 106.85x
spacecrafting.com 2.33% 99.31x
canterburypark.com 2.25% 93.93x
woodburybulletin.com 1.14% 93.55x
kbjr6.com 3.70% 93.17x
hastingsstargazette.com 1.08% 92.13x
davannis.com 2.10% 92.00x
swnewsmedia.com 5.06% 91.98x
Composition Percentage: The overlap percentage between the Minnesota Local News Cluster audience and the Web attribute.
Index: A comparison of the Minnesota Local News Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Minnesota Local News Cluster audience is Minnesota Community Business Cluster.

Content Affinity Composition Index
Minnesota Community Business Cluster 17.69% 37.74x
North Dakota Cluster 11.80% 20.44x
South Dakota Cluster 5.60% 13.62x
Wisconsin Travel & Tourism Cluster 11.42% 13.42x
Wisconsin Universities 8.58% 10.79x
Farming & Agriculture 1.78% 9.80x
Iowa Cluster 12.73% 8.52x
Assorted Topics (Viral Media, Paid Traffic) 4.09% 8.43x
Wisconsin Local Research Cluster 8.10% 8.07x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 3.92% 8.02x
Composition Percentage: The overlap percentage between the Minnesota Local News Cluster audience and the Content Affinity attribute.
Index: A comparison of the Minnesota Local News Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Minnesota Local News Cluster audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male