MINNESOTA LOCAL NEWS CLUSTER

Audience Size: 1.3 Million Devices

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Explore the Minnesota Local News Cluster Audience

Below you'll find more information about the Minnesota Local News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Minnesota Local News Cluster audience.

INTERESTS

The Minnesota Local News Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Minnesota Local News Cluster audience is Minnesota County and Local Fair Visitors.

Interest	Composition	Index
Minnesota County and Local Fair Visitors	61.83%	16.26x
Minnesota Twins Fans	43.92%	16.08x
Minnesota Vikings Fans	28.73%	14.60x
Texas Energy Providers	29.47%	12.34x
Rapid City Trip Planners	22.82%	11.64x
COVID Testing Researchers	7.28%	11.39x
Animal Humane Society Helpers	31.03%	11.26x
Cholesterol Researchers	4.47%	10.63x
Advertising Professionals	11.65%	10.59x
COVID Vaccine Researchers	9.90%	10.27x

Composition Percentage: The overlap percentage between the Minnesota Local News Cluster audience and the Interest attribute.

Index: A comparison of the Minnesota Local News Cluster audience to the internet population.

APPAREL RETAILERS

The Minnesota Local News Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Minnesota Local News Cluster audience is Victoria's Secret.

Location	Composition	Index
Victoria's Secret	0.02%	2.16x
Maurices	0.07%	1.92x
Lululemon	0.01%	1.38x
Aeropostale	0.02%	1.37x
Old Navy	0.03%	1.27x
H&M	0.02%	1.25x
Buckle	0.02%	1.20x
White House Black Market	0.01%	0.94x
American Eagle Outfitters	0.02%	0.93x
Mens Wearhouse	0.01%	0.91x

Composition Percentage: The overlap percentage between the Minnesota Local News Cluster audience and the Location attribute.

Index: A comparison of the Minnesota Local News Cluster audience to the internet population.

WEBSITES

The Minnesota Local News Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Minnesota Local News Cluster audience is pineandlakes.com.

Website	Composition	Index
pineandlakes.com	1.04%	101.97x
pinejournal.com	1.22%	100.21x
kbjr6.com	3.86%	96.60x
keyc.com	6.55%	93.16x
92kqrs.com	1.19%	92.61x
wctrib.com	4.97%	92.09x
southernminn.com	3.69%	91.24x
kttc.com	8.79%	91.15x
nujournal.com	1.34%	90.92x
echopress.com	3.51%	90.57x

Composition Percentage: The overlap percentage between the Minnesota Local News Cluster audience and the Web attribute.

Index: A comparison of the Minnesota Local News Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Minnesota Local News Cluster audience is Minnesota Community Business Cluster.

Content Affinity	Composition	Index
Minnesota Community Business Cluster	0.98%	53.65x
North Dakota Cluster	9.16%	22.85x
Farming & Agriculture	0.17%	14.66x
Fishing	1.73%	12.55x
South Dakota Cluster	4.02%	12.47x
Wisconsin Travel & Tourism Cluster	10.79%	11.97x
Wisconsin Universities	6.68%	10.82x
Northern California Cluster	4.19%	10.64x
San Francisco Bay Area Cluster	4.48%	10.12x
Central California Cluster	0.85%	9.39x

Composition Percentage: The overlap percentage between the Minnesota Local News Cluster audience and the Content Affinity attribute.

Index: A comparison of the Minnesota Local News Cluster audience to the internet population.

DEMOGRAPHICS

The Minnesota Local News Cluster audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male