Explore the Minnesota Local News Cluster Audience
Below you'll find more information about the Minnesota Local News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Minnesota Local News Cluster audience.
INTERESTS
The Minnesota Local News Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Minnesota Local News Cluster audience is Minnesota Twins Fans.
| Interest | Composition | Index |
| Minnesota Twins Fans | 41.77% | 16.19x |
| Minnesota County and Local Fair Visitors | 52.28% | 14.71x |
| Minnesota Vikings Fans | 29.07% | 12.89x |
| Liberal News Readers | 20.79% | 12.69x |
| Rapid City Trip Planners | 26.45% | 12.00x |
| Financial Business Intelligence Researchers | 19.71% | 11.56x |
| Animal Humane Society Helpers | 29.10% | 11.32x |
| Financial News Readers | 18.77% | 11.19x |
| Advertising Professionals | 19.68% | 11.17x |
| Tampa and St Petersburg Trip Planners | 19.28% | 10.72x |
Composition Percentage:
The overlap percentage between the Minnesota Local News Cluster audience and the Interest attribute.
Index: A comparison of the Minnesota Local News Cluster audience to the internet population.
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APPAREL RETAILERS
The Minnesota Local News Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Minnesota Local News Cluster audience is Maurices.
| Location | Composition | Index |
| Maurices | 0.04% | 2.11x |
| Old Navy | 0.02% | 1.23x |
| Zumiez | 0.01% | 1.21x |
| Carhartt | 0.14% | 1.16x |
| Mens Wearhouse | 0.01% | 1.06x |
| Express | 0.01% | 1.05x |
| Buckle | 0.01% | 1.02x |
| Victoria's Secret | 0.02% | 1.00x |
| American Eagle Outfitters | 0.01% | 0.92x |
| Journeys | 0.02% | 0.91x |
Composition Percentage:
The overlap percentage between the Minnesota Local News Cluster audience and the Location attribute.
Index: A comparison of the Minnesota Local News Cluster audience to the internet population.
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WEBSITES
The Minnesota Local News Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Minnesota Local News Cluster audience is edinarealty.com.
| Website | Composition | Index |
| edinarealty.com | 2.08% | 70.81x |
| mytalk1071.com | 1.01% | 63.99x |
| southernminnesotanews.com | 1.79% | 63.04x |
| southernminn.com | 4.05% | 60.75x |
| swnewsmedia.com | 5.40% | 60.66x |
| cbs3duluth.com | 1.40% | 60.60x |
| wdio.com | 4.70% | 60.18x |
| kaaltv.com | 5.33% | 59.82x |
| mankatofreepress.com | 4.15% | 59.40x |
| nujournal.com | 1.12% | 58.17x |
Composition Percentage:
The overlap percentage between the Minnesota Local News Cluster audience and the Web attribute.
Index: A comparison of the Minnesota Local News Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Minnesota Local News Cluster audience is Minnesota Community Business Cluster.
| Content Affinity | Composition | Index |
| Minnesota Community Business Cluster | 4.66% | 37.31x |
| North Dakota Cluster | 13.56% | 20.15x |
| South Dakota Cluster | 6.88% | 14.98x |
| Farming & Agriculture | 0.43% | 14.36x |
| Wisconsin Travel & Tourism Cluster | 13.83% | 12.64x |
| Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) | 0.03% | 12.00x |
| Wisconsin Universities | 11.77% | 11.69x |
| Wisconsin Local Research Cluster | 10.95% | 11.47x |
| Alaska Cluster | 1.78% | 11.02x |
| Local & Travel England - North Midlands | 0.05% | 10.88x |
Composition Percentage:
The overlap percentage between the Minnesota Local News Cluster audience and the Content Affinity attribute.
Index: A comparison of the Minnesota Local News Cluster audience to the internet population.
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DEMOGRAPHICS
The Minnesota Local News Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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