Explore the Minnesota Local News Cluster Audience
Below you'll find more information about the Minnesota Local News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Minnesota Local News Cluster audience.
INTERESTS
The Minnesota Local News Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Minnesota Local News Cluster audience is Minnesota Twins Fans.
| Interest | Composition | Index |
| Minnesota Twins Fans | 40.92% | 16.18x |
| Minnesota Vikings Fans | 27.48% | 12.62x |
| Rapid City Trip Planners | 28.05% | 11.30x |
| Animal Humane Society Helpers | 26.50% | 10.16x |
| Liberal News Readers | 19.26% | 9.60x |
| Minnesota Timberwolves Fans | 22.26% | 9.13x |
| Financial Business Intelligence Researchers | 18.08% | 8.89x |
| Financial News Readers | 17.24% | 8.65x |
| Conservative News Readers | 18.91% | 8.52x |
| Tampa and St Petersburg Trip Planners | 18.21% | 8.49x |
Composition Percentage:
The overlap percentage between the Minnesota Local News Cluster audience and the Interest attribute.
Index: A comparison of the Minnesota Local News Cluster audience to the internet population.
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APPAREL RETAILERS
The Minnesota Local News Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Minnesota Local News Cluster audience is Eddie Bauer.
| Location | Composition | Index |
| Eddie Bauer | 0.04% | 2.05x |
| Columbia | 0.02% | 1.85x |
| Chicos | 0.07% | 1.62x |
| Free People | 0.02% | 1.46x |
| Buckle | 0.08% | 1.40x |
| The North Face | 0.02% | 1.31x |
| American Eagle Outfitters | 0.06% | 1.31x |
| Carhartt | 0.07% | 1.26x |
| Brooks Brothers | 0.02% | 1.22x |
| Lane Bryant | 0.04% | 1.18x |
Composition Percentage:
The overlap percentage between the Minnesota Local News Cluster audience and the Location attribute.
Index: A comparison of the Minnesota Local News Cluster audience to the internet population.
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WEBSITES
The Minnesota Local News Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Minnesota Local News Cluster audience is spacecrafting.com.
| Website | Composition | Index |
| spacecrafting.com | 2.11% | 86.78x |
| pinejournal.com | 1.02% | 81.22x |
| edinarealty.com | 16.09% | 80.13x |
| southernminn.com | 4.29% | 79.14x |
| wdio.com | 6.36% | 77.52x |
| centracare.com | 1.20% | 76.84x |
| austindailyherald.com | 1.83% | 76.39x |
| minnesotamonthly.com | 1.24% | 76.17x |
| kbjr6.com | 4.33% | 76.13x |
| cbs3duluth.com | 1.27% | 74.66x |
Composition Percentage:
The overlap percentage between the Minnesota Local News Cluster audience and the Web attribute.
Index: A comparison of the Minnesota Local News Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Minnesota Local News Cluster audience is Minnesota Community Business Cluster.
| Content Affinity | Composition | Index |
| Minnesota Community Business Cluster | 15.77% | 36.22x |
| North Dakota Cluster | 14.81% | 22.53x |
| South Dakota Cluster | 7.84% | 16.02x |
| Wisconsin Travel & Tourism Cluster | 13.65% | 13.89x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.10% | 13.15x |
| Farming & Agriculture | 1.81% | 13.05x |
| Wisconsin Universities | 9.56% | 12.38x |
| Local & Travel England - North Midlands | 0.04% | 11.04x |
| Iowa Cluster | 17.11% | 10.15x |
| Environmental Conservation | 0.05% | 10.04x |
Composition Percentage:
The overlap percentage between the Minnesota Local News Cluster audience and the Content Affinity attribute.
Index: A comparison of the Minnesota Local News Cluster audience to the internet population.
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DEMOGRAPHICS
The Minnesota Local News Cluster audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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