Dstillery Audiences

MINNESOTA LOCAL NEWS CLUSTER

Audience Size: 3 Million Devices

Explore the Minnesota Local News Cluster Audience

Below you'll find more information about the Minnesota Local News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Minnesota Local News Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Minnesota Local News Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Minnesota Local News Cluster audience is Minnesota Twins Fans.

Interest Composition Index
Minnesota Twins Fans 43.49% 15.30x
Minnesota Vikings Fans 30.64% 11.36x
Rapid City Trip Planners 30.31% 9.91x
Animal Humane Society Helpers 28.38% 9.18x
Minnesota Timberwolves Fans 25.01% 8.39x
Liberal News Readers 23.76% 8.33x
Country Music Fans 20.75% 8.12x
Tampa and St Petersburg Trip Planners 21.18% 8.11x
Conservative News Readers 22.06% 7.83x
Green Bay Packers Fans 21.46% 7.75x
Composition Percentage: The overlap percentage between the Minnesota Local News Cluster audience and the Interest attribute.
Index: A comparison of the Minnesota Local News Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Minnesota Local News Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Minnesota Local News Cluster audience is Columbia.

Location Composition Index
Columbia 0.02% 3.60x
Eddie Bauer 0.03% 2.06x
Chicos 0.06% 1.74x
Madewell 0.02% 1.47x
Buckle 0.05% 1.40x
The North Face 0.02% 1.37x
American Apparel 0.02% 1.36x
American Eagle Outfitters 0.05% 1.33x
Zara 0.02% 1.28x
White House Black Market 0.05% 1.26x
Composition Percentage: The overlap percentage between the Minnesota Local News Cluster audience and the Location attribute.
Index: A comparison of the Minnesota Local News Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Minnesota Local News Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Minnesota Local News Cluster audience is mnfootballhub.com.

Website Composition Index
mnfootballhub.com 1.49% 80.82x
mnhockeyhub.com 1.13% 78.28x
spacecrafting.com 1.45% 77.46x
canterburypark.com 1.83% 75.72x
edinarealty.com 11.80% 72.80x
wdio.com 5.30% 71.43x
kbjr6.com 4.56% 70.30x
knsiradio.com 3.03% 69.48x
southernminn.com 3.97% 69.05x
92kqrs.com 1.08% 68.73x
Composition Percentage: The overlap percentage between the Minnesota Local News Cluster audience and the Web attribute.
Index: A comparison of the Minnesota Local News Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Minnesota Local News Cluster audience is Minnesota Community Business Cluster.

Content Affinity Composition Index
Minnesota Community Business Cluster 14.46% 35.82x
North Dakota Cluster 15.16% 20.91x
South Dakota Cluster 7.60% 15.16x
Farming & Agriculture 1.54% 13.24x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.07% 12.83x
Wisconsin Travel & Tourism Cluster 13.70% 12.82x
Wisconsin Universities 9.46% 12.17x
Local & Travel England - North Midlands 0.05% 10.91x
Environmental Conservation 0.06% 10.49x
Iowa Cluster 17.27% 9.88x
Composition Percentage: The overlap percentage between the Minnesota Local News Cluster audience and the Content Affinity attribute.
Index: A comparison of the Minnesota Local News Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Minnesota Local News Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male