Dstillery Audiences

MINNESOTA LOCAL NEWS CLUSTER

Audience Size: 2.5 Million Devices

Explore the Minnesota Local News Cluster Audience

Below you'll find more information about the Minnesota Local News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Minnesota Local News Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Minnesota Local News Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Minnesota Local News Cluster audience is Minnesota Twins Fans.

Interest Composition Index
Minnesota Twins Fans 41.06% 14.26x
Minnesota County and Local Fair Visitors 52.09% 13.39x
Liberal News Readers 21.89% 11.82x
Minnesota Vikings Fans 29.11% 11.77x
Animal Humane Society Helpers 30.95% 11.08x
Rapid City Trip Planners 25.44% 10.79x
Financial Business Intelligence Researchers 20.10% 10.73x
Advertising Professionals 19.64% 10.56x
Cholesterol Researchers 16.45% 10.26x
Financial News Readers 18.38% 10.17x
Composition Percentage: The overlap percentage between the Minnesota Local News Cluster audience and the Interest attribute.
Index: A comparison of the Minnesota Local News Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Minnesota Local News Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Minnesota Local News Cluster audience is Maurices.

Location Composition Index
Maurices 0.08% 2.00x
Eddie Bauer 0.02% 1.97x
Express 0.03% 1.46x
Forever 21 0.02% 1.44x
Chicos 0.03% 1.42x
Banana Republic 0.02% 1.34x
Dressbarn 0.02% 1.34x
Buckle 0.03% 1.21x
Gap 0.02% 1.17x
Zumiez 0.02% 1.14x
Composition Percentage: The overlap percentage between the Minnesota Local News Cluster audience and the Location attribute.
Index: A comparison of the Minnesota Local News Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Minnesota Local News Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Minnesota Local News Cluster audience is southernminnesotanews.com.

Website Composition Index
southernminnesotanews.com 1.57% 67.77x
rivertowns.net 2.31% 64.20x
kaaltv.com 5.44% 62.63x
southernminn.com 3.78% 61.44x
keyc.com 5.13% 61.40x
swnewsmedia.com 5.59% 61.19x
kttc.com 9.66% 60.01x
kbjr6.com 7.26% 59.64x
fox9.com 16.97% 59.51x
wdio.com 5.40% 59.48x
Composition Percentage: The overlap percentage between the Minnesota Local News Cluster audience and the Web attribute.
Index: A comparison of the Minnesota Local News Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Minnesota Local News Cluster audience is Minnesota Community Business Cluster.

Content Affinity Composition Index
Minnesota Community Business Cluster 2.18% 38.13x
North Dakota Cluster 11.26% 18.94x
South Dakota Cluster 5.30% 12.60x
Farming & Agriculture 0.26% 10.95x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.01% 10.88x
Wisconsin Travel & Tourism Cluster 12.89% 10.63x
Wisconsin Universities 10.08% 10.34x
Fishing 1.99% 10.02x
Central California Cluster 1.94% 9.64x
Wisconsin Local Research Cluster 8.35% 9.45x
Composition Percentage: The overlap percentage between the Minnesota Local News Cluster audience and the Content Affinity attribute.
Index: A comparison of the Minnesota Local News Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Minnesota Local News Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male