Dstillery Audiences

MINNESOTA LOCAL NEWS CLUSTER

Audience Size: 2.1 Million Devices

Explore the Minnesota Local News Cluster Audience

Below you'll find more information about the Minnesota Local News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Minnesota Local News Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Minnesota Local News Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Minnesota Local News Cluster audience is Minnesota Twins Fans.

Interest Composition Index
Minnesota Twins Fans 41.77% 16.19x
Minnesota County and Local Fair Visitors 52.28% 14.71x
Minnesota Vikings Fans 29.07% 12.89x
Liberal News Readers 20.79% 12.69x
Rapid City Trip Planners 26.45% 12.00x
Financial Business Intelligence Researchers 19.71% 11.56x
Animal Humane Society Helpers 29.10% 11.32x
Financial News Readers 18.77% 11.19x
Advertising Professionals 19.68% 11.17x
Tampa and St Petersburg Trip Planners 19.28% 10.72x
Composition Percentage: The overlap percentage between the Minnesota Local News Cluster audience and the Interest attribute.
Index: A comparison of the Minnesota Local News Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Minnesota Local News Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Minnesota Local News Cluster audience is Maurices.

Location Composition Index
Maurices 0.04% 2.11x
Old Navy 0.02% 1.23x
Zumiez 0.01% 1.21x
Carhartt 0.14% 1.16x
Mens Wearhouse 0.01% 1.06x
Express 0.01% 1.05x
Buckle 0.01% 1.02x
Victoria's Secret 0.02% 1.00x
American Eagle Outfitters 0.01% 0.92x
Journeys 0.02% 0.91x
Composition Percentage: The overlap percentage between the Minnesota Local News Cluster audience and the Location attribute.
Index: A comparison of the Minnesota Local News Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Minnesota Local News Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Minnesota Local News Cluster audience is edinarealty.com.

Website Composition Index
edinarealty.com 2.08% 70.81x
mytalk1071.com 1.01% 63.99x
southernminnesotanews.com 1.79% 63.04x
southernminn.com 4.05% 60.75x
swnewsmedia.com 5.40% 60.66x
cbs3duluth.com 1.40% 60.60x
wdio.com 4.70% 60.18x
kaaltv.com 5.33% 59.82x
mankatofreepress.com 4.15% 59.40x
nujournal.com 1.12% 58.17x
Composition Percentage: The overlap percentage between the Minnesota Local News Cluster audience and the Web attribute.
Index: A comparison of the Minnesota Local News Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Minnesota Local News Cluster audience is Minnesota Community Business Cluster.

Content Affinity Composition Index
Minnesota Community Business Cluster 4.66% 37.31x
North Dakota Cluster 13.56% 20.15x
South Dakota Cluster 6.88% 14.98x
Farming & Agriculture 0.43% 14.36x
Wisconsin Travel & Tourism Cluster 13.83% 12.64x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.03% 12.00x
Wisconsin Universities 11.77% 11.69x
Wisconsin Local Research Cluster 10.95% 11.47x
Alaska Cluster 1.78% 11.02x
Local & Travel England - North Midlands 0.05% 10.88x
Composition Percentage: The overlap percentage between the Minnesota Local News Cluster audience and the Content Affinity attribute.
Index: A comparison of the Minnesota Local News Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Minnesota Local News Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male