MINNESOTA LOCAL NEWS CLUSTER

Audience Size: 2.5 Million Devices

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Explore the Minnesota Local News Cluster Audience

Below you'll find more information about the Minnesota Local News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Minnesota Local News Cluster audience.

INTERESTS

The Minnesota Local News Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Minnesota Local News Cluster audience is Minnesota Twins Fans.

Interest	Composition	Index
Minnesota Twins Fans	41.06%	14.26x
Minnesota County and Local Fair Visitors	52.09%	13.39x
Liberal News Readers	21.89%	11.82x
Minnesota Vikings Fans	29.11%	11.77x
Animal Humane Society Helpers	30.95%	11.08x
Rapid City Trip Planners	25.44%	10.79x
Financial Business Intelligence Researchers	20.10%	10.73x
Advertising Professionals	19.64%	10.56x
Cholesterol Researchers	16.45%	10.26x
Financial News Readers	18.38%	10.17x

Composition Percentage: The overlap percentage between the Minnesota Local News Cluster audience and the Interest attribute.

Index: A comparison of the Minnesota Local News Cluster audience to the internet population.

APPAREL RETAILERS

The Minnesota Local News Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Minnesota Local News Cluster audience is Maurices.

Location	Composition	Index
Maurices	0.08%	2.00x
Eddie Bauer	0.02%	1.97x
Express	0.03%	1.46x
Forever 21	0.02%	1.44x
Chicos	0.03%	1.42x
Banana Republic	0.02%	1.34x
Dressbarn	0.02%	1.34x
Buckle	0.03%	1.21x
Gap	0.02%	1.17x
Zumiez	0.02%	1.14x

Composition Percentage: The overlap percentage between the Minnesota Local News Cluster audience and the Location attribute.

Index: A comparison of the Minnesota Local News Cluster audience to the internet population.

WEBSITES

The Minnesota Local News Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Minnesota Local News Cluster audience is southernminnesotanews.com.

Website	Composition	Index
southernminnesotanews.com	1.57%	67.77x
rivertowns.net	2.31%	64.20x
kaaltv.com	5.44%	62.63x
southernminn.com	3.78%	61.44x
keyc.com	5.13%	61.40x
swnewsmedia.com	5.59%	61.19x
kttc.com	9.66%	60.01x
kbjr6.com	7.26%	59.64x
fox9.com	16.97%	59.51x
wdio.com	5.40%	59.48x

Composition Percentage: The overlap percentage between the Minnesota Local News Cluster audience and the Web attribute.

Index: A comparison of the Minnesota Local News Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Minnesota Local News Cluster audience is Minnesota Community Business Cluster.

Content Affinity	Composition	Index
Minnesota Community Business Cluster	2.18%	38.13x
North Dakota Cluster	11.26%	18.94x
South Dakota Cluster	5.30%	12.60x
Farming & Agriculture	0.26%	10.95x
Assorted Topics (Web Hosting, Fiction Storytelling, Research)	0.01%	10.88x
Wisconsin Travel & Tourism Cluster	12.89%	10.63x
Wisconsin Universities	10.08%	10.34x
Fishing	1.99%	10.02x
Central California Cluster	1.94%	9.64x
Wisconsin Local Research Cluster	8.35%	9.45x

Composition Percentage: The overlap percentage between the Minnesota Local News Cluster audience and the Content Affinity attribute.

Index: A comparison of the Minnesota Local News Cluster audience to the internet population.

DEMOGRAPHICS

The Minnesota Local News Cluster audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male