MINNESOTA LOCAL NEWS CLUSTER

Audience Size: 2.5 Million Devices

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Explore the Minnesota Local News Cluster Audience

Below you'll find more information about the Minnesota Local News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Minnesota Local News Cluster audience.

INTERESTS

The Minnesota Local News Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Minnesota Local News Cluster audience is Minnesota Twins Fans.

Interest	Composition	Index
Minnesota Twins Fans	42.29%	15.43x
Minnesota County and Local Fair Visitors	51.09%	13.96x
Minnesota Vikings Fans	28.56%	12.35x
Liberal News Readers	21.92%	12.26x
Rapid City Trip Planners	26.79%	11.52x
Financial Business Intelligence Researchers	20.11%	11.30x
Advertising Professionals	19.66%	11.06x
Animal Humane Society Helpers	30.44%	11.04x
Financial News Readers	18.77%	10.84x
Cholesterol Researchers	17.00%	10.57x

Composition Percentage: The overlap percentage between the Minnesota Local News Cluster audience and the Interest attribute.

Index: A comparison of the Minnesota Local News Cluster audience to the internet population.

APPAREL RETAILERS

The Minnesota Local News Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Minnesota Local News Cluster audience is Maurices.

Location	Composition	Index
Maurices	0.01%	2.14x
Carhartt	0.06%	1.15x

Composition Percentage: The overlap percentage between the Minnesota Local News Cluster audience and the Location attribute.

Index: A comparison of the Minnesota Local News Cluster audience to the internet population.

WEBSITES

The Minnesota Local News Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Minnesota Local News Cluster audience is edinarealty.com.

Website	Composition	Index
edinarealty.com	1.44%	71.32x
southernminnesotanews.com	1.81%	64.37x
southernminn.com	4.02%	60.53x
swnewsmedia.com	5.25%	60.24x
kaaltv.com	5.36%	59.83x
keyc.com	6.23%	59.42x
nujournal.com	1.13%	58.54x
wdio.com	5.16%	58.36x
kttc.com	10.88%	58.05x
echopress.com	3.13%	57.70x

Composition Percentage: The overlap percentage between the Minnesota Local News Cluster audience and the Web attribute.

Index: A comparison of the Minnesota Local News Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Minnesota Local News Cluster audience is Minnesota Community Business Cluster.

Content Affinity	Composition	Index
Minnesota Community Business Cluster	3.42%	37.51x
North Dakota Cluster	13.18%	19.68x
South Dakota Cluster	6.34%	14.15x
Farming & Agriculture	0.34%	13.24x
Wisconsin Travel & Tourism Cluster	13.77%	11.94x
Wisconsin Universities	11.69%	11.29x
Wisconsin Local Research Cluster	10.78%	10.93x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania)	0.07%	10.81x
Central California Cluster	2.02%	10.71x
Alaska Cluster	1.32%	10.69x

Composition Percentage: The overlap percentage between the Minnesota Local News Cluster audience and the Content Affinity attribute.

Index: A comparison of the Minnesota Local News Cluster audience to the internet population.

DEMOGRAPHICS

The Minnesota Local News Cluster audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male