Dstillery Audiences

MINNESOTA LOCAL NEWS CLUSTER

Audience Size: 2.9 Million Devices

Explore the Minnesota Local News Cluster Audience

Below you'll find more information about the Minnesota Local News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Minnesota Local News Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Minnesota Local News Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Minnesota Local News Cluster audience is Minnesota Vikings Fans.

Interest Composition Index
Minnesota Vikings Fans 17.90% 13.08x
Rapid City Trip Planners 18.48% 9.79x
Texas Energy Providers 17.54% 9.27x
Minnesota Timberwolves Fans 13.83% 8.47x
Healthcare Industry 15.00% 8.21x
Liberal News Readers 10.39% 7.95x
Green Bay Packers Fans 14.84% 7.45x
Financial Business Intelligence Researchers 11.36% 7.39x
Coffee Chain Shoppers 13.29% 7.36x
Financial News Readers 9.76% 7.19x
Composition Percentage: The overlap percentage between the Minnesota Local News Cluster audience and the Interest attribute.
Index: A comparison of the Minnesota Local News Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Minnesota Local News Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Minnesota Local News Cluster audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.03% 3.28x
Calvin Klein 0.01% 2.58x
Columbia 0.02% 2.58x
The North Face 0.03% 2.21x
Levi Strauss 0.01% 1.97x
American Eagle Outfitters 0.06% 1.74x
Kate Spade 0.02% 1.58x
Journeys 0.03% 1.49x
Chicos 0.05% 1.45x
Hollister 0.01% 1.35x
Composition Percentage: The overlap percentage between the Minnesota Local News Cluster audience and the Location attribute.
Index: A comparison of the Minnesota Local News Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Minnesota Local News Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Minnesota Local News Cluster audience is mngirlshockeyhub.com.

Website Composition Index
mngirlshockeyhub.com 0.32% 134.29x
mngirlsbasketballhub.com 0.29% 132.21x
mnbasketballhub.com 0.44% 131.90x
thevalueconnection.com 0.39% 130.30x
mnhockeyhub.com 0.98% 126.83x
stillwatercurrent.com 0.28% 126.31x
minnesotagrown.com 2.17% 122.61x
edinamn.gov 0.38% 122.49x
newpraguetimes.com 0.51% 122.26x
mytalk1071.com 0.37% 121.81x
Composition Percentage: The overlap percentage between the Minnesota Local News Cluster audience and the Web attribute.
Index: A comparison of the Minnesota Local News Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Minnesota Local News Cluster audience is Minnesota Community Business Cluster.

Content Affinity Composition Index
Minnesota Community Business Cluster 19.21% 42.61x
North Dakota Cluster 8.87% 20.71x
Wisconsin Travel & Tourism Cluster 9.51% 13.58x
South Dakota Cluster 4.61% 13.57x
Scuba Diving 0.35% 10.04x
Wisconsin Universities 6.14% 10.00x
Assorted Topics #11662 (Viral Media, Paid Traffic) 2.57% 9.83x
Farming & Agriculture 1.58% 9.71x
Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research) 0.19% 8.71x
Iowa Cluster 10.04% 8.51x
Composition Percentage: The overlap percentage between the Minnesota Local News Cluster audience and the Content Affinity attribute.
Index: A comparison of the Minnesota Local News Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Minnesota Local News Cluster audience resonates most for the following age and income brackets.
Age
45-54
Income
Over $250,000