Dstillery Audiences

MINNESOTA LOCAL NEWS CLUSTER

Audience Size: 4.9 Million Devices

Explore the Minnesota Local News Cluster Audience

Below you'll find more information about the Minnesota Local News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 4.9 million unique devices whose actions qualify for the Minnesota Local News Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Minnesota Local News Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Minnesota Local News Cluster audience is Minnesota County and Local Fair Visitors.

Interest Composition Index
Minnesota County and Local Fair Visitors 46.69% 14.31x
Minnesota Twins Fans 35.81% 13.57x
Minnesota Vikings Fans 22.23% 9.20x
Rapid City Trip Planners 19.46% 8.54x
Liberal News Readers 16.85% 8.20x
Animal Humane Society Helpers 21.63% 7.63x
Financial Business Intelligence Researchers 15.68% 7.61x
Conservative News Readers 16.07% 7.26x
Advertising Professionals 15.15% 7.23x
Financial News Readers 14.54% 7.20x
Composition Percentage: The overlap percentage between the Minnesota Local News Cluster audience and the Interest attribute.
Index: A comparison of the Minnesota Local News Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Minnesota Local News Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Minnesota Local News Cluster audience is Maurices.

Location Composition Index
Maurices 0.03% 2.07x
Lane Bryant 0.01% 1.19x
Victoria's Secret 0.01% 1.16x
Carhartt 0.18% 1.12x
Mens Wearhouse 0.01% 1.00x
Old Navy 0.01% 0.94x
Composition Percentage: The overlap percentage between the Minnesota Local News Cluster audience and the Location attribute.
Index: A comparison of the Minnesota Local News Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Minnesota Local News Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Minnesota Local News Cluster audience is edinarealty.com.

Website Composition Index
edinarealty.com 4.13% 42.51x
knsiradio.com 1.09% 40.51x
wdio.com 4.16% 39.82x
kbjr6.com 4.75% 39.06x
cbs3duluth.com 1.12% 38.64x
swnewsmedia.com 4.99% 38.53x
virginiamn.com 1.18% 38.53x
southernminn.com 3.73% 38.20x
kttc.com 10.25% 38.18x
keyc.com 5.49% 37.87x
Composition Percentage: The overlap percentage between the Minnesota Local News Cluster audience and the Web attribute.
Index: A comparison of the Minnesota Local News Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Minnesota Local News Cluster audience is Minnesota Community Business Cluster.

Content Affinity Composition Index
Minnesota Community Business Cluster 6.58% 23.58x
North Dakota Cluster 12.40% 14.05x
South Dakota Cluster 6.15% 10.20x
Farming & Agriculture 0.67% 9.29x
Wisconsin Travel & Tourism Cluster 13.21% 8.68x
Environmental Conservation 0.04% 8.41x
Cars, Travel & Food 0.02% 8.23x
Wisconsin Universities 9.69% 8.20x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.03% 8.15x
Local & Travel England - North Midlands 0.04% 7.31x
Composition Percentage: The overlap percentage between the Minnesota Local News Cluster audience and the Content Affinity attribute.
Index: A comparison of the Minnesota Local News Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Minnesota Local News Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male