Dstillery Audiences

MINNESOTA LOCAL NEWS CLUSTER

Audience Size: 1.6 Million Devices

Explore the Minnesota Local News Cluster Audience

Below you'll find more information about the Minnesota Local News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Minnesota Local News Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Minnesota Local News Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Minnesota Local News Cluster audience is Minnesota Twins Fans.

Interest Composition Index
Minnesota Twins Fans 41.97% 15.75x
Minnesota County and Local Fair Visitors 57.92% 14.79x
Minnesota Vikings Fans 26.02% 12.55x
Liberal News Readers 13.01% 12.18x
Animal Humane Society Helpers 30.92% 11.88x
Rapid City Trip Planners 21.29% 10.85x
Financial Business Intelligence Researchers 12.57% 10.25x
Advertising Professionals 12.35% 10.22x
Financial News Readers 10.29% 9.67x
COVID Testing Researchers 8.43% 9.39x
Composition Percentage: The overlap percentage between the Minnesota Local News Cluster audience and the Interest attribute.
Index: A comparison of the Minnesota Local News Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Minnesota Local News Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Minnesota Local News Cluster audience is Chicos.

Location Composition Index
Chicos 0.03% 1.75x
Buckle 0.02% 1.63x
Maurices 0.06% 1.62x
Eddie Bauer 0.02% 1.44x
Michael Kors 0.01% 1.44x
Talbots 0.01% 1.43x
White House Black Market 0.02% 1.41x
LOFT 0.02% 1.37x
Express 0.02% 1.33x
American Eagle Outfitters 0.02% 1.30x
Composition Percentage: The overlap percentage between the Minnesota Local News Cluster audience and the Location attribute.
Index: A comparison of the Minnesota Local News Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Minnesota Local News Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Minnesota Local News Cluster audience is southernminnesotanews.com.

Website Composition Index
southernminnesotanews.com 1.82% 70.70x
kaaltv.com 5.71% 66.11x
92kqrs.com 1.08% 65.01x
pinejournal.com 1.29% 64.71x
wctrib.com 4.96% 63.60x
echopress.com 3.39% 63.34x
wdio.com 5.56% 63.20x
southernminn.com 3.63% 63.17x
93x.com 1.69% 63.08x
kbjr6.com 4.97% 62.25x
Composition Percentage: The overlap percentage between the Minnesota Local News Cluster audience and the Web attribute.
Index: A comparison of the Minnesota Local News Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Minnesota Local News Cluster audience is Minnesota Community Business Cluster.

Content Affinity Composition Index
Minnesota Community Business Cluster 0.91% 39.94x
North Dakota Cluster 9.66% 18.32x
South Dakota Cluster 4.65% 10.60x
Farming & Agriculture 0.22% 10.24x
Wisconsin Travel & Tourism Cluster 12.69% 9.41x
Wisconsin Universities 7.92% 9.40x
Fishing 1.63% 8.72x
Northern California Cluster 5.33% 8.44x
San Francisco Bay Area Cluster 7.11% 8.41x
Central California Cluster 1.22% 8.23x
Composition Percentage: The overlap percentage between the Minnesota Local News Cluster audience and the Content Affinity attribute.
Index: A comparison of the Minnesota Local News Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Minnesota Local News Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male