MINNESOTA LOCAL NEWS CLUSTER

Audience Size: 4.9 Million Devices

View All Audiences

Explore the Minnesota Local News Cluster Audience

Below you'll find more information about the Minnesota Local News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 4.9 million unique devices whose actions qualify for the Minnesota Local News Cluster audience.

INTERESTS

The Minnesota Local News Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Minnesota Local News Cluster audience is Minnesota County and Local Fair Visitors.

Interest	Composition	Index
Minnesota County and Local Fair Visitors	46.69%	14.31x
Minnesota Twins Fans	35.81%	13.57x
Minnesota Vikings Fans	22.23%	9.20x
Rapid City Trip Planners	19.46%	8.54x
Liberal News Readers	16.85%	8.20x
Animal Humane Society Helpers	21.63%	7.63x
Financial Business Intelligence Researchers	15.68%	7.61x
Conservative News Readers	16.07%	7.26x
Advertising Professionals	15.15%	7.23x
Financial News Readers	14.54%	7.20x

Composition Percentage: The overlap percentage between the Minnesota Local News Cluster audience and the Interest attribute.

Index: A comparison of the Minnesota Local News Cluster audience to the internet population.

APPAREL RETAILERS

The Minnesota Local News Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Minnesota Local News Cluster audience is Maurices.

Location	Composition	Index
Maurices	0.03%	2.07x
Lane Bryant	0.01%	1.19x
Victoria's Secret	0.01%	1.16x
Carhartt	0.18%	1.12x
Mens Wearhouse	0.01%	1.00x
Old Navy	0.01%	0.94x

Composition Percentage: The overlap percentage between the Minnesota Local News Cluster audience and the Location attribute.

Index: A comparison of the Minnesota Local News Cluster audience to the internet population.

WEBSITES

The Minnesota Local News Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Minnesota Local News Cluster audience is edinarealty.com.

Website	Composition	Index
edinarealty.com	4.13%	42.51x
knsiradio.com	1.09%	40.51x
wdio.com	4.16%	39.82x
kbjr6.com	4.75%	39.06x
cbs3duluth.com	1.12%	38.64x
swnewsmedia.com	4.99%	38.53x
virginiamn.com	1.18%	38.53x
southernminn.com	3.73%	38.20x
kttc.com	10.25%	38.18x
keyc.com	5.49%	37.87x

Composition Percentage: The overlap percentage between the Minnesota Local News Cluster audience and the Web attribute.

Index: A comparison of the Minnesota Local News Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Minnesota Local News Cluster audience is Minnesota Community Business Cluster.

Content Affinity	Composition	Index
Minnesota Community Business Cluster	6.58%	23.58x
North Dakota Cluster	12.40%	14.05x
South Dakota Cluster	6.15%	10.20x
Farming & Agriculture	0.67%	9.29x
Wisconsin Travel & Tourism Cluster	13.21%	8.68x
Environmental Conservation	0.04%	8.41x
Cars, Travel & Food	0.02%	8.23x
Wisconsin Universities	9.69%	8.20x
Assorted Topics (Web Hosting, Fiction Storytelling, Research)	0.03%	8.15x
Local & Travel England - North Midlands	0.04%	7.31x

Composition Percentage: The overlap percentage between the Minnesota Local News Cluster audience and the Content Affinity attribute.

Index: A comparison of the Minnesota Local News Cluster audience to the internet population.

DEMOGRAPHICS

The Minnesota Local News Cluster audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male