MINNESOTA LOCAL NEWS CLUSTER

Audience Size: 3.6 Million Devices

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Explore the Minnesota Local News Cluster Audience

Below you'll find more information about the Minnesota Local News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Minnesota Local News Cluster audience.

INTERESTS

The Minnesota Local News Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Minnesota Local News Cluster audience is Minnesota County and Local Fair Visitors.

Interest	Composition	Index
Minnesota County and Local Fair Visitors	52.81%	17.22x
Minnesota Twins Fans	41.27%	17.03x
Minnesota Vikings Fans	25.58%	11.79x
Rapid City Trip Planners	24.05%	10.43x
Liberal News Readers	18.36%	9.38x
Animal Humane Society Helpers	22.66%	9.33x
Minnesota Timberwolves Fans	21.23%	8.46x
Financial Business Intelligence Researchers	17.32%	8.45x
Tampa and St Petersburg Trip Planners	16.22%	8.45x
Country Music Fans	17.17%	8.41x

Composition Percentage: The overlap percentage between the Minnesota Local News Cluster audience and the Interest attribute.

Index: A comparison of the Minnesota Local News Cluster audience to the internet population.

APPAREL RETAILERS

The Minnesota Local News Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Minnesota Local News Cluster audience is Maurices.

Location	Composition	Index
Maurices	0.02%	2.78x
Chicos	0.01%	1.50x
Carhartt	0.14%	1.15x
Mens Wearhouse	0.01%	0.97x
Old Navy	0.01%	0.90x

Composition Percentage: The overlap percentage between the Minnesota Local News Cluster audience and the Location attribute.

Index: A comparison of the Minnesota Local News Cluster audience to the internet population.

WEBSITES

The Minnesota Local News Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Minnesota Local News Cluster audience is canterburypark.com.

Website	Composition	Index
canterburypark.com	1.19%	58.25x
edinarealty.com	7.55%	57.51x
bachmans.com	1.24%	54.88x
wdio.com	5.65%	54.37x
knsiradio.com	1.95%	54.26x
ci.minneapolis.mn.us	1.29%	54.21x
virginiamn.com	1.13%	53.42x
cbs3duluth.com	1.33%	53.35x
southernminn.com	4.19%	52.76x
kbjr6.com	5.42%	52.67x

Composition Percentage: The overlap percentage between the Minnesota Local News Cluster audience and the Web attribute.

Index: A comparison of the Minnesota Local News Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Minnesota Local News Cluster audience is Minnesota Community Business Cluster.

Content Affinity	Composition	Index
Minnesota Community Business Cluster	10.71%	33.04x
North Dakota Cluster	15.25%	18.66x
South Dakota Cluster	7.22%	13.32x
Farming & Agriculture	1.07%	12.22x
Wisconsin Travel & Tourism Cluster	14.85%	10.66x
Assorted Topics (Web Hosting, Fiction Storytelling, Research)	0.04%	10.54x
Local & Travel England - North Midlands	0.05%	10.14x
Environmental Conservation	0.05%	10.14x
Wisconsin Universities	10.13%	9.87x
Cars, Travel & Food	0.03%	8.95x

Composition Percentage: The overlap percentage between the Minnesota Local News Cluster audience and the Content Affinity attribute.

Index: A comparison of the Minnesota Local News Cluster audience to the internet population.

DEMOGRAPHICS

The Minnesota Local News Cluster audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male