MINNESOTA LOCAL NEWS CLUSTER

Audience Size: 2.9 Million Devices

View All Audiences

Explore the Minnesota Local News Cluster Audience

Below you'll find more information about the Minnesota Local News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Minnesota Local News Cluster audience.

INTERESTS

The Minnesota Local News Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Minnesota Local News Cluster audience is Minnesota Twins Fans.

Interest	Composition	Index
Minnesota Twins Fans	39.28%	14.90x
Minnesota Vikings Fans	26.80%	11.65x
Rapid City Trip Planners	27.50%	10.27x
Animal Humane Society Helpers	26.49%	9.42x
Liberal News Readers	18.70%	8.47x
Minnesota Timberwolves Fans	21.10%	8.13x
Green Bay Packers Fans	21.40%	7.90x
Financial Business Intelligence Researchers	17.91%	7.80x
Tampa and St Petersburg Trip Planners	17.53%	7.56x
Financial News Readers	16.92%	7.53x

Composition Percentage: The overlap percentage between the Minnesota Local News Cluster audience and the Interest attribute.

Index: A comparison of the Minnesota Local News Cluster audience to the internet population.

APPAREL RETAILERS

The Minnesota Local News Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Minnesota Local News Cluster audience is Eddie Bauer.

Location	Composition	Index
Eddie Bauer	0.05%	2.37x
Columbia	0.02%	2.06x
Free People	0.03%	1.95x
Buckle	0.37%	1.64x
Chicos	0.07%	1.49x
Levi Strauss	0.03%	1.48x
The North Face	0.02%	1.32x
Johnston and Murphy	0.50%	1.27x
Brooks Brothers	0.03%	1.23x
American Eagle Outfitters	0.07%	1.23x

Composition Percentage: The overlap percentage between the Minnesota Local News Cluster audience and the Location attribute.

Index: A comparison of the Minnesota Local News Cluster audience to the internet population.

WEBSITES

The Minnesota Local News Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Minnesota Local News Cluster audience is mnhockeyhub.com.

Website	Composition	Index
mnhockeyhub.com	1.17%	92.14x
davannis.com	1.23%	86.76x
spacecrafting.com	2.35%	85.36x
newrichmond-news.com	1.40%	82.71x
hudsonstarobserver.com	1.50%	81.81x
piercecountyherald.com	1.07%	81.29x
pinejournal.com	1.03%	81.23x
republican-eagle.com	1.56%	80.88x
canterburypark.com	2.56%	80.83x
kbjr6.com	4.51%	80.29x

Composition Percentage: The overlap percentage between the Minnesota Local News Cluster audience and the Web attribute.

Index: A comparison of the Minnesota Local News Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Minnesota Local News Cluster audience is Minnesota Community Business Cluster.

Content Affinity	Composition	Index
Minnesota Community Business Cluster	16.68%	34.45x
North Dakota Cluster	14.38%	20.85x
South Dakota Cluster	7.47%	14.46x
Wisconsin Travel & Tourism Cluster	13.58%	13.06x
Wisconsin Universities	9.67%	11.43x
Farming & Agriculture	1.98%	11.30x
Assorted Topics (Web Hosting, Fiction Storytelling, Research)	0.13%	10.97x
Local & Travel England - North Midlands	0.04%	9.68x
Iowa Cluster	16.66%	9.27x
Wisconsin Local Research Cluster	10.23%	8.73x

Composition Percentage: The overlap percentage between the Minnesota Local News Cluster audience and the Content Affinity attribute.

Index: A comparison of the Minnesota Local News Cluster audience to the internet population.

DEMOGRAPHICS

The Minnesota Local News Cluster audience resonates most for the following age bracket and gender.

Age

65+

Gender

Female