Dstillery Audiences

MINNESOTA LOCAL NEWS CLUSTER

Audience Size: 3 Million Devices

Explore the Minnesota Local News Cluster Audience

Below you'll find more information about the Minnesota Local News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Minnesota Local News Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Minnesota Local News Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Minnesota Local News Cluster audience is Minnesota Twins Fans.

Interest Composition Index
Minnesota Twins Fans 28.91% 18.01x
Minnesota Vikings Fans 17.75% 13.28x
Rapid City Trip Planners 18.80% 11.11x
Animal Humane Society Helpers 19.53% 9.88x
Texas Energy Providers 18.92% 8.92x
Liberal News Readers 11.79% 8.91x
Green Bay Packers Fans 14.55% 8.78x
Minnesota Timberwolves Fans 13.13% 8.50x
Financial Business Intelligence Researchers 12.55% 7.78x
Conservative News Readers 11.92% 7.69x
Composition Percentage: The overlap percentage between the Minnesota Local News Cluster audience and the Interest attribute.
Index: A comparison of the Minnesota Local News Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Minnesota Local News Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Minnesota Local News Cluster audience is Columbia.

Location Composition Index
Columbia 0.03% 3.55x
Eddie Bauer 0.03% 2.64x
Calvin Klein 0.02% 2.15x
Free People 0.04% 2.09x
The North Face 0.04% 2.07x
Kate Spade 0.03% 1.74x
Levi Strauss 0.02% 1.69x
Aeropostale 0.03% 1.69x
LL Bean 0.01% 1.68x
Chicos 0.06% 1.62x
Composition Percentage: The overlap percentage between the Minnesota Local News Cluster audience and the Location attribute.
Index: A comparison of the Minnesota Local News Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Minnesota Local News Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Minnesota Local News Cluster audience is mnfootballhub.com.

Website Composition Index
mnfootballhub.com 1.25% 122.24x
minnesotagrown.com 1.29% 118.94x
mngirlshockeyhub.com 1.06% 117.96x
mnhockeyhub.com 2.54% 111.72x
spacecrafting.com 2.17% 111.42x
minnesota-scores.net 1.15% 109.96x
woodburybulletin.com 1.07% 107.33x
canterburypark.com 2.19% 106.34x
hastingsstargazette.com 1.06% 105.42x
kttc.com 4.71% 104.13x
Composition Percentage: The overlap percentage between the Minnesota Local News Cluster audience and the Web attribute.
Index: A comparison of the Minnesota Local News Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Minnesota Local News Cluster audience is Minnesota Community Business Cluster.

Content Affinity Composition Index
Minnesota Community Business Cluster 17.91% 41.73x
North Dakota Cluster 10.77% 21.65x
Wisconsin Travel & Tourism Cluster 10.99% 14.47x
South Dakota Cluster 5.19% 13.75x
Wisconsin Universities 8.24% 11.06x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.17% 10.68x
Farming & Agriculture 1.71% 10.11x
Assorted Topics (Viral Media, Paid Traffic) 3.33% 9.64x
Scuba Diving 0.16% 8.74x
Iowa Cluster 11.60% 8.69x
Composition Percentage: The overlap percentage between the Minnesota Local News Cluster audience and the Content Affinity attribute.
Index: A comparison of the Minnesota Local News Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Minnesota Local News Cluster audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male