MINNESOTA LOCAL NEWS CLUSTER

Audience Size: 3 Million Devices

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Explore the Minnesota Local News Cluster Audience

Below you'll find more information about the Minnesota Local News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Minnesota Local News Cluster audience.

INTERESTS

The Minnesota Local News Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Minnesota Local News Cluster audience is Minnesota Twins Fans.

Interest	Composition	Index
Minnesota Twins Fans	28.61%	18.00x
Minnesota Vikings Fans	18.34%	13.65x
Rapid City Trip Planners	18.79%	11.69x
Animal Humane Society Helpers	18.61%	10.32x
Liberal News Readers	12.36%	9.31x
Green Bay Packers Fans	14.21%	9.22x
Texas Energy Providers	17.52%	9.09x
Minnesota Timberwolves Fans	13.20%	8.52x
Financial Business Intelligence Researchers	13.10%	8.40x
Conservative News Readers	12.00%	8.28x

Composition Percentage: The overlap percentage between the Minnesota Local News Cluster audience and the Interest attribute.

Index: A comparison of the Minnesota Local News Cluster audience to the internet population.

APPAREL RETAILERS

The Minnesota Local News Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Minnesota Local News Cluster audience is Mens Wearhouse.

Location	Composition	Index
Mens Wearhouse	0.35%	1.16x
Jos A. Bank Clothiers	0.19%	1.03x

Composition Percentage: The overlap percentage between the Minnesota Local News Cluster audience and the Location attribute.

Index: A comparison of the Minnesota Local News Cluster audience to the internet population.

WEBSITES

The Minnesota Local News Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Minnesota Local News Cluster audience is mnfootballhub.com.

Website	Composition	Index
mnfootballhub.com	1.05%	109.76x
minnesotagrown.com	1.06%	107.31x
mnhockeyhub.com	1.98%	106.85x
spacecrafting.com	2.33%	99.31x
canterburypark.com	2.25%	93.93x
woodburybulletin.com	1.14%	93.55x
kbjr6.com	3.70%	93.17x
hastingsstargazette.com	1.08%	92.13x
davannis.com	2.10%	92.00x
swnewsmedia.com	5.06%	91.98x

Composition Percentage: The overlap percentage between the Minnesota Local News Cluster audience and the Web attribute.

Index: A comparison of the Minnesota Local News Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Minnesota Local News Cluster audience is Minnesota Community Business Cluster.

Content Affinity	Composition	Index
Minnesota Community Business Cluster	17.69%	37.74x
North Dakota Cluster	11.80%	20.44x
South Dakota Cluster	5.60%	13.62x
Wisconsin Travel & Tourism Cluster	11.42%	13.42x
Wisconsin Universities	8.58%	10.79x
Farming & Agriculture	1.78%	9.80x
Iowa Cluster	12.73%	8.52x
Assorted Topics (Viral Media, Paid Traffic)	4.09%	8.43x
Wisconsin Local Research Cluster	8.10%	8.07x
Assorted Topics (The Outdoors, Sports, Furniture, Travel)	3.92%	8.02x

Composition Percentage: The overlap percentage between the Minnesota Local News Cluster audience and the Content Affinity attribute.

Index: A comparison of the Minnesota Local News Cluster audience to the internet population.

DEMOGRAPHICS

The Minnesota Local News Cluster audience resonates most for the following age bracket and gender.

Age

65+

Gender

Male