Dstillery Audiences

MINNESOTA LOCAL NEWS CLUSTER

Audience Size: 3.1 Million Devices

Explore the Minnesota Local News Cluster Audience

Below you'll find more information about the Minnesota Local News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Minnesota Local News Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Minnesota Local News Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Minnesota Local News Cluster audience is Minnesota Twins Fans.

Interest Composition Index
Minnesota Twins Fans 28.06% 17.96x
Minnesota Vikings Fans 18.22% 14.15x
Rapid City Trip Planners 18.82% 12.02x
Animal Humane Society Helpers 18.24% 10.37x
Liberal News Readers 13.26% 9.51x
Green Bay Packers Fans 14.50% 9.33x
Financial Business Intelligence Researchers 12.91% 8.86x
Texas Energy Providers 16.00% 8.75x
Tampa and St Petersburg Trip Planners 11.72% 8.54x
Conservative News Readers 12.57% 8.41x
Composition Percentage: The overlap percentage between the Minnesota Local News Cluster audience and the Interest attribute.
Index: A comparison of the Minnesota Local News Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Minnesota Local News Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Minnesota Local News Cluster audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.04% 1.89x
Carhartt 0.01% 1.82x
Columbia 0.02% 1.65x
Buckle 0.25% 1.64x
Levi Strauss 0.02% 1.30x
Chicos 0.07% 1.29x
Free People 0.03% 1.27x
Banana Republic 0.10% 1.20x
Mens Wearhouse 0.49% 1.17x
Old Navy 0.09% 1.15x
Composition Percentage: The overlap percentage between the Minnesota Local News Cluster audience and the Location attribute.
Index: A comparison of the Minnesota Local News Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Minnesota Local News Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Minnesota Local News Cluster audience is mnhockeyhub.com.

Website Composition Index
mnhockeyhub.com 1.55% 94.14x
spacecrafting.com 2.49% 87.77x
davannis.com 1.69% 85.85x
woodburybulletin.com 1.16% 84.58x
pinejournal.com 1.06% 83.30x
kbjr6.com 3.94% 83.26x
hastingsstargazette.com 1.10% 82.86x
swnewsmedia.com 5.39% 82.03x
kttc.com 4.83% 81.46x
canterburypark.com 2.68% 80.48x
Composition Percentage: The overlap percentage between the Minnesota Local News Cluster audience and the Web attribute.
Index: A comparison of the Minnesota Local News Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Minnesota Local News Cluster audience is Minnesota Community Business Cluster.

Content Affinity Composition Index
Minnesota Community Business Cluster 17.30% 35.82x
North Dakota Cluster 12.96% 20.33x
South Dakota Cluster 6.25% 13.74x
Wisconsin Travel & Tourism Cluster 12.15% 13.03x
Wisconsin Universities 8.98% 10.78x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.16% 10.39x
Farming & Agriculture 1.97% 10.14x
Iowa Cluster 14.55% 8.59x
Local & Travel England - North Midlands 0.03% 8.24x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 4.23% 8.02x
Composition Percentage: The overlap percentage between the Minnesota Local News Cluster audience and the Content Affinity attribute.
Index: A comparison of the Minnesota Local News Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Minnesota Local News Cluster audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male