Dstillery Audiences

MINNESOTA LOCAL NEWS CLUSTER

Audience Size: 2.9 Million Devices

Explore the Minnesota Local News Cluster Audience

Below you'll find more information about the Minnesota Local News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Minnesota Local News Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Minnesota Local News Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Minnesota Local News Cluster audience is Minnesota Twins Fans.

Interest Composition Index
Minnesota Twins Fans 29.37% 16.32x
Minnesota Vikings Fans 18.82% 12.91x
Rapid City Trip Planners 18.46% 10.62x
Animal Humane Society Helpers 15.39% 9.75x
Texas Energy Providers 17.18% 9.33x
Liberal News Readers 11.73% 8.64x
Minnesota Timberwolves Fans 14.66% 8.40x
Financial Business Intelligence Researchers 11.81% 8.10x
Green Bay Packers Fans 16.06% 7.99x
Financial News Readers 10.86% 7.59x
Composition Percentage: The overlap percentage between the Minnesota Local News Cluster audience and the Interest attribute.
Index: A comparison of the Minnesota Local News Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Minnesota Local News Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Minnesota Local News Cluster audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.04% 3.33x
Columbia 0.03% 2.73x
Calvin Klein 0.02% 2.36x
Levi Strauss 0.02% 2.28x
Kate Spade 0.03% 1.84x
The North Face 0.03% 1.78x
Hollister 0.02% 1.72x
American Eagle Outfitters 0.08% 1.66x
Journeys 0.04% 1.65x
Free People 0.02% 1.59x
Composition Percentage: The overlap percentage between the Minnesota Local News Cluster audience and the Location attribute.
Index: A comparison of the Minnesota Local News Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Minnesota Local News Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Minnesota Local News Cluster audience is mnfootballhub.com.

Website Composition Index
mnfootballhub.com 1.72% 121.92x
minnesotagrown.com 1.79% 120.52x
mnhockeyhub.com 1.20% 116.39x
spacecrafting.com 2.19% 116.06x
woodburybulletin.com 1.19% 113.52x
hastingsstargazette.com 1.08% 110.81x
minnesota-scores.net 1.09% 110.42x
swcbulletin.com 1.02% 110.18x
canterburypark.com 2.31% 107.78x
swnewsmedia.com 3.57% 107.24x
Composition Percentage: The overlap percentage between the Minnesota Local News Cluster audience and the Web attribute.
Index: A comparison of the Minnesota Local News Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Minnesota Local News Cluster audience is Minnesota Community Business Cluster.

Content Affinity Composition Index
Minnesota Community Business Cluster 19.49% 41.88x
North Dakota Cluster 10.10% 21.56x
Wisconsin Travel & Tourism Cluster 10.70% 14.73x
South Dakota Cluster 5.09% 14.26x
Wisconsin Universities 7.58% 10.78x
Farming & Agriculture 1.77% 9.94x
Assorted Topics #11662 (Viral Media, Paid Traffic) 3.20% 9.87x
Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research) 0.20% 9.53x
Scuba Diving 0.24% 9.48x
Iowa Cluster 11.11% 8.82x
Composition Percentage: The overlap percentage between the Minnesota Local News Cluster audience and the Content Affinity attribute.
Index: A comparison of the Minnesota Local News Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Minnesota Local News Cluster audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male