Dstillery Audiences

MINNESOTA LOCAL NEWS CLUSTER

Audience Size: 2.4 Million Devices

Explore the Minnesota Local News Cluster Audience

Below you'll find more information about the Minnesota Local News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Minnesota Local News Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Minnesota Local News Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Minnesota Local News Cluster audience is Minnesota Twins Fans.

Interest Composition Index
Minnesota Twins Fans 42.08% 15.85x
Minnesota County and Local Fair Visitors 53.64% 14.37x
Liberal News Readers 17.71% 12.42x
Minnesota Vikings Fans 27.52% 12.27x
Animal Humane Society Helpers 30.88% 11.67x
Rapid City Trip Planners 23.22% 10.92x
Financial Business Intelligence Researchers 16.24% 10.91x
Advertising Professionals 16.15% 10.72x
Financial News Readers 13.95% 10.41x
Cholesterol Researchers 10.97% 10.26x
Composition Percentage: The overlap percentage between the Minnesota Local News Cluster audience and the Interest attribute.
Index: A comparison of the Minnesota Local News Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Minnesota Local News Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Minnesota Local News Cluster audience is Maurices.

Location Composition Index
Maurices 0.09% 1.99x
Eddie Bauer 0.02% 1.83x
Lululemon 0.02% 1.79x
Urban Outfitters 0.01% 1.73x
Gap 0.03% 1.36x
Chicos 0.03% 1.34x
American Eagle Outfitters 0.03% 1.32x
Aeropostale 0.03% 1.26x
Forever 21 0.02% 1.20x
Express 0.04% 1.20x
Composition Percentage: The overlap percentage between the Minnesota Local News Cluster audience and the Location attribute.
Index: A comparison of the Minnesota Local News Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Minnesota Local News Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Minnesota Local News Cluster audience is southernminnesotanews.com.

Website Composition Index
southernminnesotanews.com 1.67% 70.39x
rivertowns.net 1.51% 67.82x
kaaltv.com 5.68% 66.27x
southernminn.com 3.23% 65.26x
keyc.com 5.03% 64.29x
kbjr6.com 6.18% 64.22x
kttc.com 8.48% 63.89x
swnewsmedia.com 5.05% 63.36x
wdio.com 5.26% 62.66x
nujournal.com 1.19% 62.14x
Composition Percentage: The overlap percentage between the Minnesota Local News Cluster audience and the Web attribute.
Index: A comparison of the Minnesota Local News Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Minnesota Local News Cluster audience is Minnesota Community Business Cluster.

Content Affinity Composition Index
Minnesota Community Business Cluster 1.30% 40.89x
North Dakota Cluster 10.10% 18.97x
South Dakota Cluster 4.86% 11.67x
Fishing 1.75% 11.00x
Farming & Agriculture 0.22% 10.69x
Wisconsin Travel & Tourism Cluster 12.78% 9.81x
Wisconsin Universities 8.88% 9.49x
Central California Cluster 1.63% 9.29x
Northern California Cluster 5.61% 9.20x
San Francisco Bay Area Cluster 9.07% 8.69x
Composition Percentage: The overlap percentage between the Minnesota Local News Cluster audience and the Content Affinity attribute.
Index: A comparison of the Minnesota Local News Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Minnesota Local News Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male