Dstillery Audiences

MINNESOTA LOCAL NEWS CLUSTER

Audience Size: 3 Million Devices

Explore the Minnesota Local News Cluster Audience

Below you'll find more information about the Minnesota Local News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Minnesota Local News Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Minnesota Local News Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Minnesota Local News Cluster audience is Minnesota Twins Fans.

Interest Composition Index
Minnesota Twins Fans 39.22% 14.68x
Minnesota County and Local Fair Visitors 49.12% 13.34x
Liberal News Readers 20.91% 12.34x
Minnesota Vikings Fans 28.05% 12.03x
Financial Business Intelligence Researchers 19.84% 11.32x
Rapid City Trip Planners 25.14% 11.04x
Advertising Professionals 18.77% 10.98x
Animal Humane Society Helpers 29.13% 10.91x
Financial News Readers 18.25% 10.84x
Cholesterol Researchers 16.80% 10.76x
Composition Percentage: The overlap percentage between the Minnesota Local News Cluster audience and the Interest attribute.
Index: A comparison of the Minnesota Local News Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Minnesota Local News Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Minnesota Local News Cluster audience is Maurices.

Location Composition Index
Maurices 0.06% 1.80x
Eddie Bauer 0.01% 1.54x
Banana Republic 0.02% 1.33x
Chicos 0.02% 1.29x
White House Black Market 0.02% 1.22x
American Eagle Outfitters 0.02% 1.21x
Old Navy 0.04% 1.14x
Express 0.02% 1.14x
Forever 21 0.01% 1.12x
Talbots 0.01% 1.11x
Composition Percentage: The overlap percentage between the Minnesota Local News Cluster audience and the Location attribute.
Index: A comparison of the Minnesota Local News Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Minnesota Local News Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Minnesota Local News Cluster audience is southernminnesotanews.com.

Website Composition Index
southernminnesotanews.com 1.56% 55.73x
rivertowns.net 3.33% 52.80x
kaaltv.com 4.91% 51.99x
swnewsmedia.com 5.49% 51.65x
kttc.com 10.06% 51.60x
southernminn.com 3.95% 51.55x
keyc.com 5.56% 51.24x
93x.com 1.08% 50.39x
wdio.com 5.05% 50.36x
wctrib.com 5.21% 50.09x
Composition Percentage: The overlap percentage between the Minnesota Local News Cluster audience and the Web attribute.
Index: A comparison of the Minnesota Local News Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Minnesota Local News Cluster audience is Minnesota Community Business Cluster.

Content Affinity Composition Index
Minnesota Community Business Cluster 2.66% 35.82x
North Dakota Cluster 11.71% 18.46x
South Dakota Cluster 5.53% 13.03x
Wisconsin Travel & Tourism Cluster 12.94% 11.09x
Farming & Agriculture 0.24% 10.89x
Wisconsin Universities 10.73% 10.86x
Wisconsin Local Research Cluster 9.54% 10.15x
Central California Cluster 2.01% 10.03x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.01% 9.92x
Alaska Cluster 1.04% 9.63x
Composition Percentage: The overlap percentage between the Minnesota Local News Cluster audience and the Content Affinity attribute.
Index: A comparison of the Minnesota Local News Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Minnesota Local News Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male