Dstillery Audiences

MINNESOTA LOCAL NEWS CLUSTER

Audience Size: 3.6 Million Devices

Explore the Minnesota Local News Cluster Audience

Below you'll find more information about the Minnesota Local News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Minnesota Local News Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Minnesota Local News Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Minnesota Local News Cluster audience is Minnesota County and Local Fair Visitors.

Interest Composition Index
Minnesota County and Local Fair Visitors 52.81% 17.22x
Minnesota Twins Fans 41.27% 17.03x
Minnesota Vikings Fans 25.58% 11.79x
Rapid City Trip Planners 24.05% 10.43x
Liberal News Readers 18.36% 9.38x
Animal Humane Society Helpers 22.66% 9.33x
Minnesota Timberwolves Fans 21.23% 8.46x
Financial Business Intelligence Researchers 17.32% 8.45x
Tampa and St Petersburg Trip Planners 16.22% 8.45x
Country Music Fans 17.17% 8.41x
Composition Percentage: The overlap percentage between the Minnesota Local News Cluster audience and the Interest attribute.
Index: A comparison of the Minnesota Local News Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Minnesota Local News Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Minnesota Local News Cluster audience is Maurices.

Location Composition Index
Maurices 0.02% 2.78x
Chicos 0.01% 1.50x
Carhartt 0.14% 1.15x
Mens Wearhouse 0.01% 0.97x
Old Navy 0.01% 0.90x
Composition Percentage: The overlap percentage between the Minnesota Local News Cluster audience and the Location attribute.
Index: A comparison of the Minnesota Local News Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Minnesota Local News Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Minnesota Local News Cluster audience is canterburypark.com.

Website Composition Index
canterburypark.com 1.19% 58.25x
edinarealty.com 7.55% 57.51x
bachmans.com 1.24% 54.88x
wdio.com 5.65% 54.37x
knsiradio.com 1.95% 54.26x
ci.minneapolis.mn.us 1.29% 54.21x
virginiamn.com 1.13% 53.42x
cbs3duluth.com 1.33% 53.35x
southernminn.com 4.19% 52.76x
kbjr6.com 5.42% 52.67x
Composition Percentage: The overlap percentage between the Minnesota Local News Cluster audience and the Web attribute.
Index: A comparison of the Minnesota Local News Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Minnesota Local News Cluster audience is Minnesota Community Business Cluster.

Content Affinity Composition Index
Minnesota Community Business Cluster 10.71% 33.04x
North Dakota Cluster 15.25% 18.66x
South Dakota Cluster 7.22% 13.32x
Farming & Agriculture 1.07% 12.22x
Wisconsin Travel & Tourism Cluster 14.85% 10.66x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.04% 10.54x
Local & Travel England - North Midlands 0.05% 10.14x
Environmental Conservation 0.05% 10.14x
Wisconsin Universities 10.13% 9.87x
Cars, Travel & Food 0.03% 8.95x
Composition Percentage: The overlap percentage between the Minnesota Local News Cluster audience and the Content Affinity attribute.
Index: A comparison of the Minnesota Local News Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Minnesota Local News Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male