Dstillery Audiences

MINNESOTA LOCAL NEWS CLUSTER

Audience Size: 2.9 Million Devices

Explore the Minnesota Local News Cluster Audience

Below you'll find more information about the Minnesota Local News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Minnesota Local News Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Minnesota Local News Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Minnesota Local News Cluster audience is Minnesota Twins Fans.

Interest Composition Index
Minnesota Twins Fans 37.93% 12.19x
Minnesota County and Local Fair Visitors 46.65% 10.73x
Minnesota Vikings Fans 27.43% 9.23x
Liberal News Readers 22.51% 8.83x
Rapid City Trip Planners 25.36% 8.67x
Financial Business Intelligence Researchers 20.58% 8.32x
Financial News Readers 19.23% 8.00x
Animal Humane Society Helpers 25.53% 7.80x
Advertising Professionals 20.43% 7.76x
Conservative News Readers 22.11% 7.72x
Composition Percentage: The overlap percentage between the Minnesota Local News Cluster audience and the Interest attribute.
Index: A comparison of the Minnesota Local News Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Minnesota Local News Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Minnesota Local News Cluster audience is Maurices.

Location Composition Index
Maurices 0.03% 1.69x
Buckle 0.02% 1.46x
Chicos 0.02% 1.43x
Aeropostale 0.01% 1.42x
White House Black Market 0.01% 1.28x
Express 0.01% 1.26x
Carhartt 0.22% 1.20x
Mens Wearhouse 0.02% 1.18x
Jos A. Bank Clothiers 0.01% 1.17x
Banana Republic 0.01% 1.14x
Composition Percentage: The overlap percentage between the Minnesota Local News Cluster audience and the Location attribute.
Index: A comparison of the Minnesota Local News Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Minnesota Local News Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Minnesota Local News Cluster audience is edinarealty.com.

Website Composition Index
edinarealty.com 3.46% 47.34x
southernminnesotanews.com 1.45% 43.94x
cbs3duluth.com 1.35% 43.29x
mspmag.com 1.81% 43.22x
wdio.com 4.17% 42.88x
kbjr6.com 5.60% 42.74x
swnewsmedia.com 5.45% 42.64x
southernminn.com 4.01% 42.29x
kttc.com 10.92% 42.22x
mankatofreepress.com 4.39% 41.72x
Composition Percentage: The overlap percentage between the Minnesota Local News Cluster audience and the Web attribute.
Index: A comparison of the Minnesota Local News Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Minnesota Local News Cluster audience is Minnesota Community Business Cluster.

Content Affinity Composition Index
Minnesota Community Business Cluster 6.44% 23.24x
North Dakota Cluster 14.12% 14.25x
South Dakota Cluster 7.95% 10.60x
Farming & Agriculture 0.65% 9.88x
Wisconsin Travel & Tourism Cluster 15.02% 9.23x
Assorted Topics (Viral Media, Paid Traffic) 0.02% 8.78x
Wisconsin Universities 12.44% 8.73x
Local & Travel England - North Midlands 0.06% 8.59x
Cars, Travel & Food 0.01% 8.41x
Environmental Conservation 0.05% 7.92x
Composition Percentage: The overlap percentage between the Minnesota Local News Cluster audience and the Content Affinity attribute.
Index: A comparison of the Minnesota Local News Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Minnesota Local News Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male