Dstillery Audiences

MINNESOTA LOCAL NEWS CLUSTER

Audience Size: 2 Million Devices

Explore the Minnesota Local News Cluster Audience

Below you'll find more information about the Minnesota Local News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Minnesota Local News Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Minnesota Local News Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Minnesota Local News Cluster audience is Minnesota Twins Fans.

Interest Composition Index
Minnesota Twins Fans 40.92% 16.18x
Minnesota Vikings Fans 27.48% 12.62x
Rapid City Trip Planners 28.05% 11.30x
Animal Humane Society Helpers 26.50% 10.16x
Liberal News Readers 19.26% 9.60x
Minnesota Timberwolves Fans 22.26% 9.13x
Financial Business Intelligence Researchers 18.08% 8.89x
Financial News Readers 17.24% 8.65x
Conservative News Readers 18.91% 8.52x
Tampa and St Petersburg Trip Planners 18.21% 8.49x
Composition Percentage: The overlap percentage between the Minnesota Local News Cluster audience and the Interest attribute.
Index: A comparison of the Minnesota Local News Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Minnesota Local News Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Minnesota Local News Cluster audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.04% 2.05x
Columbia 0.02% 1.85x
Chicos 0.07% 1.62x
Free People 0.02% 1.46x
Buckle 0.08% 1.40x
The North Face 0.02% 1.31x
American Eagle Outfitters 0.06% 1.31x
Carhartt 0.07% 1.26x
Brooks Brothers 0.02% 1.22x
Lane Bryant 0.04% 1.18x
Composition Percentage: The overlap percentage between the Minnesota Local News Cluster audience and the Location attribute.
Index: A comparison of the Minnesota Local News Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Minnesota Local News Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Minnesota Local News Cluster audience is spacecrafting.com.

Website Composition Index
spacecrafting.com 2.11% 86.78x
pinejournal.com 1.02% 81.22x
edinarealty.com 16.09% 80.13x
southernminn.com 4.29% 79.14x
wdio.com 6.36% 77.52x
centracare.com 1.20% 76.84x
austindailyherald.com 1.83% 76.39x
minnesotamonthly.com 1.24% 76.17x
kbjr6.com 4.33% 76.13x
cbs3duluth.com 1.27% 74.66x
Composition Percentage: The overlap percentage between the Minnesota Local News Cluster audience and the Web attribute.
Index: A comparison of the Minnesota Local News Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Minnesota Local News Cluster audience is Minnesota Community Business Cluster.

Content Affinity Composition Index
Minnesota Community Business Cluster 15.77% 36.22x
North Dakota Cluster 14.81% 22.53x
South Dakota Cluster 7.84% 16.02x
Wisconsin Travel & Tourism Cluster 13.65% 13.89x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.10% 13.15x
Farming & Agriculture 1.81% 13.05x
Wisconsin Universities 9.56% 12.38x
Local & Travel England - North Midlands 0.04% 11.04x
Iowa Cluster 17.11% 10.15x
Environmental Conservation 0.05% 10.04x
Composition Percentage: The overlap percentage between the Minnesota Local News Cluster audience and the Content Affinity attribute.
Index: A comparison of the Minnesota Local News Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Minnesota Local News Cluster audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female