Dstillery Audiences

MINNESOTA LOCAL NEWS CLUSTER

Audience Size: 2.9 Million Devices

Explore the Minnesota Local News Cluster Audience

Below you'll find more information about the Minnesota Local News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Minnesota Local News Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Minnesota Local News Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Minnesota Local News Cluster audience is Minnesota Twins Fans.

Interest Composition Index
Minnesota Twins Fans 39.28% 14.90x
Minnesota Vikings Fans 26.80% 11.65x
Rapid City Trip Planners 27.50% 10.27x
Animal Humane Society Helpers 26.49% 9.42x
Liberal News Readers 18.70% 8.47x
Minnesota Timberwolves Fans 21.10% 8.13x
Green Bay Packers Fans 21.40% 7.90x
Financial Business Intelligence Researchers 17.91% 7.80x
Tampa and St Petersburg Trip Planners 17.53% 7.56x
Financial News Readers 16.92% 7.53x
Composition Percentage: The overlap percentage between the Minnesota Local News Cluster audience and the Interest attribute.
Index: A comparison of the Minnesota Local News Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Minnesota Local News Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Minnesota Local News Cluster audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.05% 2.37x
Columbia 0.02% 2.06x
Free People 0.03% 1.95x
Buckle 0.37% 1.64x
Chicos 0.07% 1.49x
Levi Strauss 0.03% 1.48x
The North Face 0.02% 1.32x
Johnston and Murphy 0.50% 1.27x
Brooks Brothers 0.03% 1.23x
American Eagle Outfitters 0.07% 1.23x
Composition Percentage: The overlap percentage between the Minnesota Local News Cluster audience and the Location attribute.
Index: A comparison of the Minnesota Local News Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Minnesota Local News Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Minnesota Local News Cluster audience is mnhockeyhub.com.

Website Composition Index
mnhockeyhub.com 1.17% 92.14x
davannis.com 1.23% 86.76x
spacecrafting.com 2.35% 85.36x
newrichmond-news.com 1.40% 82.71x
hudsonstarobserver.com 1.50% 81.81x
piercecountyherald.com 1.07% 81.29x
pinejournal.com 1.03% 81.23x
republican-eagle.com 1.56% 80.88x
canterburypark.com 2.56% 80.83x
kbjr6.com 4.51% 80.29x
Composition Percentage: The overlap percentage between the Minnesota Local News Cluster audience and the Web attribute.
Index: A comparison of the Minnesota Local News Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Minnesota Local News Cluster audience is Minnesota Community Business Cluster.

Content Affinity Composition Index
Minnesota Community Business Cluster 16.68% 34.45x
North Dakota Cluster 14.38% 20.85x
South Dakota Cluster 7.47% 14.46x
Wisconsin Travel & Tourism Cluster 13.58% 13.06x
Wisconsin Universities 9.67% 11.43x
Farming & Agriculture 1.98% 11.30x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.13% 10.97x
Local & Travel England - North Midlands 0.04% 9.68x
Iowa Cluster 16.66% 9.27x
Wisconsin Local Research Cluster 10.23% 8.73x
Composition Percentage: The overlap percentage between the Minnesota Local News Cluster audience and the Content Affinity attribute.
Index: A comparison of the Minnesota Local News Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Minnesota Local News Cluster audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female