Dstillery Audiences

MISSISSIPPI NEWS

Audience Size: 637 Thousand Devices

Explore the Mississippi News Audience

Below you'll find more information about the Mississippi News audience, broken down in different categories based on their digital and physical behaviors. These are 637 thousand unique devices whose actions qualify for the Mississippi News audience.

Dstillery Crafted Audiences

INTERESTS

The Mississippi News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mississippi News audience is Tampa and St Petersburg Trip Planners.

Interest Composition Index
Tampa and St Petersburg Trip Planners 23.21% 17.88x
Louisiana Activities Researchers 19.22% 16.65x
Liberal News Readers 16.62% 15.86x
SEC Fans 33.32% 15.53x
Vacation Rental Accommodation Researchers 13.51% 14.58x
New Orleans Activities Researchers 20.51% 13.92x
Financial Business Intelligence Researchers 16.59% 13.86x
Atlanta United Fans 23.94% 13.24x
Louisiana State University Tigers Fans 19.99% 13.08x
Law Enforcement Officers 22.83% 12.83x
Composition Percentage: The overlap percentage between the Mississippi News audience and the Interest attribute.
Index: A comparison of the Mississippi News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mississippi News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mississippi News audience is Talbots.

Location Composition Index
Talbots 0.02% 2.13x
Belk 0.01% 2.08x
The Childrens Place 0.04% 1.50x
Old Navy 0.04% 1.38x
Lane Bryant 0.02% 1.28x
J. Crew 0.01% 1.18x
Carhartt 0.20% 0.97x
Express 0.02% 0.94x
Zumiez 0.01% 0.88x
Aeropostale 0.01% 0.88x
Composition Percentage: The overlap percentage between the Mississippi News audience and the Location attribute.
Index: A comparison of the Mississippi News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mississippi News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mississippi News audience is gwcommonwealth.com.

Website Composition Index
gwcommonwealth.com 1.65% 148.25x
jacksonfreepress.com 2.03% 145.97x
vicksburgpost.com 5.12% 145.11x
wjtv.com 29.53% 144.64x
oxfordeagle.com 3.64% 139.88x
wdam.com 13.66% 139.58x
cdispatch.com 3.74% 137.90x
wtva.com 13.00% 135.40x
meridianstar.com 2.90% 132.06x
dailyleader.com 2.41% 128.88x
Composition Percentage: The overlap percentage between the Mississippi News audience and the Web attribute.
Index: A comparison of the Mississippi News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mississippi News audience is Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania).

Content Affinity Composition Index
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 3.97% 62.70x
Memphis News 5.57% 35.17x
Ohio Universities 5.05% 23.07x
New Jersey Travel Location Cluster 6.47% 19.35x
Beach Vacations 0.11% 17.50x
Florida Naples News Cluster 8.17% 17.11x
New Hampshire News 7.19% 16.97x
Northern California Cluster 10.71% 16.79x
New Orleans Cluster 36.77% 16.79x
Virginia Athletics 0.19% 16.75x
Composition Percentage: The overlap percentage between the Mississippi News audience and the Content Affinity attribute.
Index: A comparison of the Mississippi News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mississippi News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male