Dstillery Audiences

MISSISSIPPI NEWS

Audience Size: 887.7 Thousand Devices

Explore the Mississippi News Audience

Below you'll find more information about the Mississippi News audience, broken down in different categories based on their digital and physical behaviors. These are 887.7 thousand unique devices whose actions qualify for the Mississippi News audience.

Dstillery Crafted Audiences

INTERESTS

The Mississippi News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mississippi News audience is Southeastern Voters.

Interest Composition Index
Southeastern Voters 39.19% 17.22x
SEC Fans 30.61% 15.16x
South Carolina Gamecocks Fans 25.74% 12.09x
Atlanta United Fans 25.37% 11.33x
Louisiana State University Tigers Fans 22.20% 11.08x
Louisiana Activities Researchers 20.86% 11.06x
Family Values Advocates 24.16% 10.49x
New York City Fine Theatre Enthusiasts 21.50% 10.27x
New Orleans Activities Researchers 21.50% 10.26x
Arkansas Razorbacks Fans 20.99% 10.07x
Composition Percentage: The overlap percentage between the Mississippi News audience and the Interest attribute.
Index: A comparison of the Mississippi News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mississippi News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mississippi News audience is Belk.

Location Composition Index
Belk 0.03% 3.07x
Saint Laurent Paris 0.01% 1.45x
Buckle 0.18% 1.25x
Jos A. Bank Clothiers 0.31% 1.25x
White House Black Market 0.21% 1.18x
Charlotte Russe 0.05% 1.18x
Michael Kors 0.05% 1.15x
Ralph Lauren 0.02% 1.12x
Mens Wearhouse 0.46% 1.11x
J. Crew 0.06% 1.10x
Composition Percentage: The overlap percentage between the Mississippi News audience and the Location attribute.
Index: A comparison of the Mississippi News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mississippi News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mississippi News audience is seacoastecho.com.

Website Composition Index
seacoastecho.com 1.36% 207.67x
cspire.com 2.66% 203.48x
mbhs.org 2.20% 202.69x
dailyleader.com 2.28% 184.44x
gwcommonwealth.com 2.30% 183.95x
picayuneitem.com 1.47% 182.36x
msnewsnow.com 6.88% 179.91x
vicksburgpost.com 4.31% 176.44x
wdam.com 13.99% 170.03x
cdispatch.com 4.02% 169.43x
Composition Percentage: The overlap percentage between the Mississippi News audience and the Web attribute.
Index: A comparison of the Mississippi News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mississippi News audience is Memphis News.

Content Affinity Composition Index
Memphis News 7.59% 41.99x
New Orleans Cluster 37.92% 13.79x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.29% 12.88x
Alabama News 39.28% 12.01x
Assorted Topics (Viral Media, Paid Traffic) 10.66% 11.93x
Arkansas News 10.81% 11.35x
Local & Travel England - North Midlands 0.05% 11.12x
Southeast College Athletics 2.16% 11.09x
Tennessee News 19.16% 10.28x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.70% 10.14x
Composition Percentage: The overlap percentage between the Mississippi News audience and the Content Affinity attribute.
Index: A comparison of the Mississippi News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mississippi News audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female