Dstillery Audiences

MISSISSIPPI NEWS

Audience Size: 1 Million Devices

Explore the Mississippi News Audience

Below you'll find more information about the Mississippi News audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Mississippi News audience.

Dstillery Crafted Audiences

INTERESTS

The Mississippi News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mississippi News audience is SEC Fans.

Interest Composition Index
SEC Fans 40.36% 15.68x
South Carolina Gamecocks Fans 34.32% 15.35x
Liberal News Readers 27.41% 14.54x
Tampa and St Petersburg Trip Planners 27.27% 13.90x
Louisiana Activities Researchers 27.40% 13.85x
Atlanta United Fans 32.73% 13.72x
Cleveland Cavaliers Fans 24.97% 12.65x
Financial News Readers 22.71% 12.56x
New Orleans Activities Researchers 26.71% 12.56x
Country Music Fans 27.62% 12.51x
Composition Percentage: The overlap percentage between the Mississippi News audience and the Interest attribute.
Index: A comparison of the Mississippi News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mississippi News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mississippi News audience is Belk.

Location Composition Index
Belk 0.02% 3.93x
Talbots 0.02% 1.61x
Lane Bryant 0.02% 1.24x
Jos A. Bank Clothiers 0.02% 1.17x
The Childrens Place 0.02% 0.98x
Victoria's Secret 0.03% 0.96x
American Eagle Outfitters 0.02% 0.92x
Carhartt 0.18% 0.91x
Maurices 0.03% 0.89x
Journeys 0.02% 0.85x
Composition Percentage: The overlap percentage between the Mississippi News audience and the Location attribute.
Index: A comparison of the Mississippi News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mississippi News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mississippi News audience is seacoastecho.com.

Website Composition Index
seacoastecho.com 1.29% 154.17x
gwcommonwealth.com 1.83% 143.18x
thedmonline.com 1.39% 134.18x
picayuneitem.com 2.18% 133.93x
oxfordeagle.com 3.67% 132.13x
meridianstar.com 3.08% 128.24x
wtok.com 10.97% 128.03x
cdispatch.com 2.03% 127.48x
wtva.com 12.51% 127.38x
vicksburgpost.com 4.98% 126.27x
Composition Percentage: The overlap percentage between the Mississippi News audience and the Web attribute.
Index: A comparison of the Mississippi News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mississippi News audience is Memphis News.

Content Affinity Composition Index
Memphis News 6.22% 40.79x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.05% 35.82x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.12% 18.49x
Beach Vacations 0.33% 17.14x
New Orleans Cluster 37.00% 15.64x
Central California Cluster 3.07% 15.10x
Environmental Conservation 0.07% 14.01x
Florida College Athletics 0.94% 13.46x
Arkansas News 13.25% 13.25x
Assorted Topics (Viral Media, Paid Traffic) 16.87% 13.16x
Composition Percentage: The overlap percentage between the Mississippi News audience and the Content Affinity attribute.
Index: A comparison of the Mississippi News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mississippi News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male