Dstillery Audiences

MISSISSIPPI NEWS

Audience Size: 841.3 Thousand Devices

Explore the Mississippi News Audience

Below you'll find more information about the Mississippi News audience, broken down in different categories based on their digital and physical behaviors. These are 841.3 thousand unique devices whose actions qualify for the Mississippi News audience.

Dstillery Crafted Audiences

INTERESTS

The Mississippi News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mississippi News audience is Southeastern Voters.

Interest Composition Index
Southeastern Voters 41.81% 18.37x
SEC Fans 28.66% 14.68x
Louisiana State University Tigers Fans 20.14% 12.76x
Family Values Advocates 25.82% 12.42x
South Carolina Gamecocks Fans 21.23% 11.69x
New Orleans Trip Planners 21.32% 10.71x
Atlanta United Fans 22.55% 10.70x
New Orleans Saints Fans 19.36% 10.44x
Arkansas Razorbacks Fans 19.28% 10.26x
Liberal News Readers 14.14% 9.99x
Composition Percentage: The overlap percentage between the Mississippi News audience and the Interest attribute.
Index: A comparison of the Mississippi News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mississippi News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mississippi News audience is Belk.

Location Composition Index
Belk 0.06% 4.41x
Old Navy 0.09% 2.04x
Michael Kors 0.02% 1.43x
Carhartt 0.22% 1.33x
The Childrens Place 0.05% 1.26x
Kate Spade 0.02% 1.24x
Lane Bryant 0.04% 1.19x
Chicos 0.04% 1.11x
Journeys 0.02% 1.07x
Brooks Brothers 0.03% 0.95x
Composition Percentage: The overlap percentage between the Mississippi News audience and the Location attribute.
Index: A comparison of the Mississippi News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mississippi News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mississippi News audience is mbhs.org.

Website Composition Index
mbhs.org 2.62% 320.16x
wdam.com 12.20% 288.23x
msnewsnow.com 14.90% 287.78x
cspire.com 6.01% 287.62x
magnoliahealthplan.com 1.98% 285.93x
dailyleader.com 3.06% 276.51x
djournal.com 7.62% 274.09x
meridianstar.com 2.76% 270.97x
hattiesburgamerican.com 7.86% 269.71x
picayuneitem.com 2.04% 266.85x
Composition Percentage: The overlap percentage between the Mississippi News audience and the Web attribute.
Index: A comparison of the Mississippi News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mississippi News audience is Memphis News.

Content Affinity Composition Index
Memphis News 7.08% 52.32x
Assorted Topics #11662 (Viral Media, Paid Traffic) 6.16% 18.99x
New Orleans Cluster 30.78% 18.15x
Alabama News 30.26% 16.61x
Southeast College Athletics 2.24% 14.43x
Arkansas News 7.99% 14.12x
Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research) 0.29% 13.93x
Illinois College Sports 0.45% 13.60x
Savannah Georgia News 4.61% 13.27x
East Texas Cluster 3.05% 12.42x
Composition Percentage: The overlap percentage between the Mississippi News audience and the Content Affinity attribute.
Index: A comparison of the Mississippi News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mississippi News audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male