Explore the Mississippi News Audience
Below you'll find more information about the Mississippi News audience, broken down in different categories based on their digital and physical behaviors. These are 876.5 thousand unique devices whose actions qualify for the Mississippi News audience.
INTERESTS
The Mississippi News audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Mississippi News audience is Southeastern Voters.
| Interest | Composition | Index |
| Southeastern Voters | 40.54% | 19.33x |
| SEC Fans | 27.71% | 15.60x |
| Family Values Advocates | 24.25% | 12.68x |
| Louisiana State University Tigers Fans | 19.69% | 12.40x |
| Louisiana Activities Researchers | 18.59% | 12.24x |
| South Carolina Gamecocks Fans | 21.41% | 11.95x |
| New Orleans Activities Researchers | 19.19% | 11.54x |
| New York City Fine Theatre Enthusiasts | 19.19% | 11.54x |
| Atlanta United Fans | 23.04% | 11.00x |
| New Orleans Saints Fans | 17.89% | 10.82x |
Composition Percentage:
The overlap percentage between the Mississippi News audience and the Interest attribute.
Index: A comparison of the Mississippi News audience to the internet population.
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APPAREL RETAILERS
The Mississippi News audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Mississippi News audience is Belk.
| Location | Composition | Index |
| Belk | 0.03% | 2.73x |
| Express Outlets | 0.01% | 1.67x |
| Jos A. Bank Clothiers | 0.18% | 1.44x |
| Old Navy | 0.07% | 1.44x |
| Lane Bryant | 0.06% | 1.39x |
| Michael Kors | 0.02% | 1.37x |
| Carhartt | 0.14% | 1.24x |
| Ralph Lauren | 0.01% | 1.24x |
| The Childrens Place | 0.05% | 1.23x |
| Journeys | 0.04% | 1.12x |
Composition Percentage:
The overlap percentage between the Mississippi News audience and the Location attribute.
Index: A comparison of the Mississippi News audience to the internet population.
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WEBSITES
The Mississippi News audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Mississippi News audience is mbhs.org.
| Website | Composition | Index |
| mbhs.org | 2.40% | 316.34x |
| cspire.com | 4.48% | 291.97x |
| msnewsnow.com | 10.71% | 287.12x |
| djournal.com | 8.06% | 277.90x |
| dailyleader.com | 2.94% | 277.09x |
| meridianstar.com | 3.29% | 273.22x |
| picayuneitem.com | 1.87% | 271.90x |
| wdam.com | 11.34% | 270.63x |
| thedmonline.com | 4.18% | 267.26x |
| vicksburgpost.com | 4.00% | 263.01x |
Composition Percentage:
The overlap percentage between the Mississippi News audience and the Web attribute.
Index: A comparison of the Mississippi News audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Mississippi News audience is Memphis News.
| Content Affinity | Composition | Index |
| Memphis News | 6.52% | 53.93x |
| New Orleans Cluster | 30.61% | 17.99x |
| Assorted Topics (Viral Media, Paid Traffic) | 6.08% | 17.62x |
| Alabama News | 30.51% | 16.50x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.25% | 15.74x |
| Local & Travel England - North Midlands | 0.04% | 14.95x |
| Southeast College Athletics | 2.35% | 13.78x |
| Arkansas News | 7.29% | 13.43x |
| Illinois College Sports | 0.62% | 12.89x |
| Tennessee News | 15.04% | 12.16x |
Composition Percentage:
The overlap percentage between the Mississippi News audience and the Content Affinity attribute.
Index: A comparison of the Mississippi News audience to the internet population.
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DEMOGRAPHICS
The Mississippi News audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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