Dstillery Audiences

MISSISSIPPI NEWS

Audience Size: 385.7 Thousand Devices

Explore the Mississippi News Audience

Below you'll find more information about the Mississippi News audience, broken down in different categories based on their digital and physical behaviors. These are 385.7 thousand unique devices whose actions qualify for the Mississippi News audience.

Dstillery Crafted Audiences

INTERESTS

The Mississippi News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mississippi News audience is New Orleans Pelicans Fans.

Interest Composition Index
New Orleans Pelicans Fans 32.89% 20.85x
New Orleans Saints Fans 37.23% 19.90x
New Orleans Trip Planners 32.46% 19.88x
New Orleans Activities Researchers 32.52% 19.84x
Nashville Trip Planners 27.21% 16.23x
Louisiana Activities Researchers 25.47% 15.29x
Small Business Opportunity Researchers 7.64% 14.45x
Louisiana State University Tigers Fans 24.77% 13.55x
Jacksonville Jaguars Fans 22.46% 12.12x
College Athletic Scholarships Researchers 17.93% 12.02x
Composition Percentage: The overlap percentage between the Mississippi News audience and the Interest attribute.
Index: A comparison of the Mississippi News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mississippi News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mississippi News audience is Old Navy.

Location Composition Index
Old Navy 0.01% 0.81x
Maurices 0.02% 0.80x
Composition Percentage: The overlap percentage between the Mississippi News audience and the Location attribute.
Index: A comparison of the Mississippi News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mississippi News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mississippi News audience is wdam.com.

Website Composition Index
wdam.com 12.02% 211.46x
oxfordeagle.com 3.16% 207.48x
vicksburgpost.com 4.55% 203.49x
picayuneitem.com 2.39% 199.43x
cdispatch.com 3.63% 198.79x
wjtv.com 26.20% 196.95x
wtok.com 7.93% 192.60x
magnoliastatelive.com 6.15% 190.61x
hattiesburgamerican.com 8.04% 185.34x
dailyleader.com 2.49% 182.39x
Composition Percentage: The overlap percentage between the Mississippi News audience and the Web attribute.
Index: A comparison of the Mississippi News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mississippi News audience is Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania).

Content Affinity Composition Index
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 1.02% 66.18x
Memphis News 5.57% 32.01x
Ohio Universities 1.40% 18.36x
New Orleans Cluster 25.43% 17.70x
Beach Vacations 0.04% 16.32x
Virginia Athletics 0.09% 15.56x
College Sports 0.20% 14.34x
Alabama News 35.23% 14.03x
Texas University Athletics 4.66% 13.93x
Assorted Topics (Viral Media, Paid Traffic) 10.62% 13.92x
Composition Percentage: The overlap percentage between the Mississippi News audience and the Content Affinity attribute.
Index: A comparison of the Mississippi News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mississippi News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male