Explore the Mississippi News Audience
Below you'll find more information about the Mississippi News audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Mississippi News audience.
INTERESTS
The Mississippi News audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Mississippi News audience is SEC Fans.
| Interest | Composition | Index |
| SEC Fans | 36.47% | 12.83x |
| South Carolina Gamecocks Fans | 31.43% | 12.58x |
| Atlanta United Fans | 32.40% | 11.95x |
| Liberal News Readers | 28.67% | 11.25x |
| Tampa and St Petersburg Trip Planners | 29.00% | 10.85x |
| Louisiana Activities Researchers | 29.23% | 10.45x |
| Country Music Fans | 30.82% | 10.35x |
| Financial Business Intelligence Researchers | 25.06% | 10.14x |
| Law Enforcement Officers | 29.91% | 10.03x |
| Financial News Readers | 23.52% | 9.78x |
Composition Percentage:
The overlap percentage between the Mississippi News audience and the Interest attribute.
Index: A comparison of the Mississippi News audience to the internet population.
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APPAREL RETAILERS
The Mississippi News audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Mississippi News audience is Gymboree.
| Location | Composition | Index |
| Gymboree | 0.01% | 1.45x |
| Aeropostale | 0.01% | 1.34x |
| The Childrens Place | 0.02% | 1.28x |
| Journeys | 0.02% | 1.26x |
| Buckle | 0.01% | 1.09x |
| Carhartt | 0.17% | 1.02x |
| Express | 0.01% | 0.96x |
| Old Navy | 0.02% | 0.93x |
| Victoria's Secret | 0.01% | 0.92x |
| Mens Wearhouse | 0.01% | 0.70x |
Composition Percentage:
The overlap percentage between the Mississippi News audience and the Location attribute.
Index: A comparison of the Mississippi News audience to the internet population.
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WEBSITES
The Mississippi News audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Mississippi News audience is seacoastecho.com.
| Website | Composition | Index |
| seacoastecho.com | 1.43% | 110.04x |
| picayuneitem.com | 1.85% | 100.33x |
| hailstate.com | 1.25% | 100.18x |
| thedmonline.com | 1.66% | 96.98x |
| wtva.com | 10.60% | 92.30x |
| wdam.com | 14.38% | 91.42x |
| vicksburgpost.com | 3.76% | 90.94x |
| meridianstar.com | 3.22% | 90.77x |
| gwcommonwealth.com | 1.99% | 90.52x |
| oxfordeagle.com | 4.29% | 89.68x |
Composition Percentage:
The overlap percentage between the Mississippi News audience and the Web attribute.
Index: A comparison of the Mississippi News audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Mississippi News audience is Memphis News.
| Content Affinity | Composition | Index |
| Memphis News | 6.95% | 31.82x |
| Assorted Topics (Viral Media, Paid Traffic) | 0.03% | 16.45x |
| Assorted Topics (Comics, Architecture, Fine Spirits, Sports) | 0.23% | 15.33x |
| Local & Travel England - North Midlands | 0.09% | 14.32x |
| Arkansas News | 14.71% | 11.75x |
| New Orleans Cluster | 42.67% | 11.45x |
| Southeast College Athletics | 0.70% | 11.35x |
| Central California Cluster | 4.37% | 10.43x |
| Local & Travel England - Northern England | 0.22% | 10.43x |
| Environmental Conservation | 0.06% | 10.38x |
Composition Percentage:
The overlap percentage between the Mississippi News audience and the Content Affinity attribute.
Index: A comparison of the Mississippi News audience to the internet population.
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DEMOGRAPHICS
The Mississippi News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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