MISSISSIPPI NEWS

Audience Size: 1.3 Million Devices

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Explore the Mississippi News Audience

Below you'll find more information about the Mississippi News audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Mississippi News audience.

INTERESTS

The Mississippi News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mississippi News audience is South Carolina Gamecocks Fans.

Interest	Composition	Index
South Carolina Gamecocks Fans	33.67%	15.38x
SEC Fans	36.61%	14.96x
Southeastern Voters	40.49%	13.93x
Atlanta United Fans	32.55%	13.89x
Tampa and St Petersburg Trip Planners	27.16%	13.07x
Family Values Advocates	32.34%	13.02x
Liberal News Readers	24.87%	12.23x
Country Music Fans	25.63%	11.88x
Conservative News Readers	25.24%	11.58x
Louisiana Activities Researchers	23.82%	11.16x

Composition Percentage: The overlap percentage between the Mississippi News audience and the Interest attribute.

Index: A comparison of the Mississippi News audience to the internet population.

APPAREL RETAILERS

The Mississippi News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mississippi News audience is Belk.

Location	Composition	Index
Belk	0.02%	2.95x
Jos A. Bank Clothiers	0.03%	1.17x
The Childrens Place	0.04%	1.07x
Michael Kors	0.02%	1.07x
Carhartt	0.20%	1.03x
Forever 21	0.02%	1.02x
Chicos	0.03%	1.01x
Gymboree	0.02%	0.97x
J. Crew	0.02%	0.90x
Lane Bryant	0.02%	0.89x

Composition Percentage: The overlap percentage between the Mississippi News audience and the Location attribute.

Index: A comparison of the Mississippi News audience to the internet population.

WEBSITES

The Mississippi News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mississippi News audience is seacoastecho.com.

Website	Composition	Index
seacoastecho.com	1.40%	143.99x
gwcommonwealth.com	2.01%	136.99x
msnewsnow.com	1.31%	130.51x
starkvilledailynews.com	1.55%	130.47x
thedmonline.com	2.19%	129.17x
cdispatch.com	2.48%	127.96x
picayuneitem.com	1.72%	127.00x
wcbi.com	1.43%	125.66x
oxfordeagle.com	5.37%	123.55x
dailyleader.com	2.43%	122.75x

Composition Percentage: The overlap percentage between the Mississippi News audience and the Web attribute.

Index: A comparison of the Mississippi News audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mississippi News audience is Memphis News.

Content Affinity	Composition	Index
Memphis News	6.21%	43.65x
Assorted Topics (Web Hosting, Fiction Storytelling, Research)	0.08%	17.01x
Local & Travel England - North Midlands	0.08%	15.92x
New Orleans Cluster	36.39%	15.29x
Assorted Topics (Viral Media, Paid Traffic)	14.12%	14.56x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports)	0.50%	14.26x
Savannah Georgia News	9.87%	14.21x
Arkansas News	12.34%	14.07x
Assorted Topics (Animals, Clothing, Events, Education)	0.02%	14.03x
Southeast College Athletics	1.20%	13.69x

Composition Percentage: The overlap percentage between the Mississippi News audience and the Content Affinity attribute.

Index: A comparison of the Mississippi News audience to the internet population.

DEMOGRAPHICS

The Mississippi News audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male