Explore the Mississippi News Audience
Below you'll find more information about the Mississippi News audience, broken down in different categories based on their digital and physical behaviors. These are 637 thousand unique devices whose actions qualify for the Mississippi News audience.
INTERESTS
The Mississippi News audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Mississippi News audience is Tampa and St Petersburg Trip Planners.
| Interest | Composition | Index |
| Tampa and St Petersburg Trip Planners | 23.21% | 17.88x |
| Louisiana Activities Researchers | 19.22% | 16.65x |
| Liberal News Readers | 16.62% | 15.86x |
| SEC Fans | 33.32% | 15.53x |
| Vacation Rental Accommodation Researchers | 13.51% | 14.58x |
| New Orleans Activities Researchers | 20.51% | 13.92x |
| Financial Business Intelligence Researchers | 16.59% | 13.86x |
| Atlanta United Fans | 23.94% | 13.24x |
| Louisiana State University Tigers Fans | 19.99% | 13.08x |
| Law Enforcement Officers | 22.83% | 12.83x |
Composition Percentage:
The overlap percentage between the Mississippi News audience and the Interest attribute.
Index: A comparison of the Mississippi News audience to the internet population.
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APPAREL RETAILERS
The Mississippi News audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Mississippi News audience is Talbots.
| Location | Composition | Index |
| Talbots | 0.02% | 2.13x |
| Belk | 0.01% | 2.08x |
| The Childrens Place | 0.04% | 1.50x |
| Old Navy | 0.04% | 1.38x |
| Lane Bryant | 0.02% | 1.28x |
| J. Crew | 0.01% | 1.18x |
| Carhartt | 0.20% | 0.97x |
| Express | 0.02% | 0.94x |
| Zumiez | 0.01% | 0.88x |
| Aeropostale | 0.01% | 0.88x |
Composition Percentage:
The overlap percentage between the Mississippi News audience and the Location attribute.
Index: A comparison of the Mississippi News audience to the internet population.
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WEBSITES
The Mississippi News audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Mississippi News audience is gwcommonwealth.com.
| Website | Composition | Index |
| gwcommonwealth.com | 1.65% | 148.25x |
| jacksonfreepress.com | 2.03% | 145.97x |
| vicksburgpost.com | 5.12% | 145.11x |
| wjtv.com | 29.53% | 144.64x |
| oxfordeagle.com | 3.64% | 139.88x |
| wdam.com | 13.66% | 139.58x |
| cdispatch.com | 3.74% | 137.90x |
| wtva.com | 13.00% | 135.40x |
| meridianstar.com | 2.90% | 132.06x |
| dailyleader.com | 2.41% | 128.88x |
Composition Percentage:
The overlap percentage between the Mississippi News audience and the Web attribute.
Index: A comparison of the Mississippi News audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Mississippi News audience is Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania).
| Content Affinity | Composition | Index |
| Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 3.97% | 62.70x |
| Memphis News | 5.57% | 35.17x |
| Ohio Universities | 5.05% | 23.07x |
| New Jersey Travel Location Cluster | 6.47% | 19.35x |
| Beach Vacations | 0.11% | 17.50x |
| Florida Naples News Cluster | 8.17% | 17.11x |
| New Hampshire News | 7.19% | 16.97x |
| Northern California Cluster | 10.71% | 16.79x |
| New Orleans Cluster | 36.77% | 16.79x |
| Virginia Athletics | 0.19% | 16.75x |
Composition Percentage:
The overlap percentage between the Mississippi News audience and the Content Affinity attribute.
Index: A comparison of the Mississippi News audience to the internet population.
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DEMOGRAPHICS
The Mississippi News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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