Dstillery Audiences

MISSISSIPPI NEWS

Audience Size: 906.3 Thousand Devices

Explore the Mississippi News Audience

Below you'll find more information about the Mississippi News audience, broken down in different categories based on their digital and physical behaviors. These are 906.3 thousand unique devices whose actions qualify for the Mississippi News audience.

Dstillery Crafted Audiences

INTERESTS

The Mississippi News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mississippi News audience is Southeastern Voters.

Interest Composition Index
Southeastern Voters 38.62% 22.01x
SEC Fans 25.61% 17.89x
Louisiana State University Tigers Fans 18.46% 14.18x
South Carolina Gamecocks Fans 20.39% 13.75x
Louisiana Activities Researchers 17.46% 13.71x
Family Values Advocates 22.67% 13.26x
New York City Fine Theatre Enthusiasts 18.46% 12.78x
New Orleans Activities Researchers 18.47% 12.78x
Atlanta United Fans 20.65% 12.70x
Arkansas Razorbacks Fans 16.93% 12.04x
Composition Percentage: The overlap percentage between the Mississippi News audience and the Interest attribute.
Index: A comparison of the Mississippi News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mississippi News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mississippi News audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.23% 1.25x
Mens Wearhouse 0.32% 1.08x
Composition Percentage: The overlap percentage between the Mississippi News audience and the Location attribute.
Index: A comparison of the Mississippi News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mississippi News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mississippi News audience is mbhs.org.

Website Composition Index
mbhs.org 2.36% 268.76x
cspire.com 3.44% 268.65x
dailyleader.com 2.65% 246.40x
msnewsnow.com 8.62% 244.39x
picayuneitem.com 1.62% 239.30x
meridianstar.com 3.04% 232.11x
wdam.com 13.00% 228.08x
thedmonline.com 3.91% 227.05x
cdispatch.com 5.10% 226.59x
vicksburgpost.com 4.37% 225.56x
Composition Percentage: The overlap percentage between the Mississippi News audience and the Web attribute.
Index: A comparison of the Mississippi News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mississippi News audience is Memphis News.

Content Affinity Composition Index
Memphis News 6.61% 48.63x
New Orleans Cluster 31.79% 16.38x
Assorted Topics (Viral Media, Paid Traffic) 7.33% 15.11x
Alabama News 31.76% 14.68x
Southeast College Athletics 2.34% 12.76x
Arkansas News 7.95% 12.68x
Tennessee News 15.44% 11.41x
East Texas Cluster 3.05% 10.32x
Savannah Georgia News 4.21% 10.28x
Tennessee Cluster 11.68% 9.74x
Composition Percentage: The overlap percentage between the Mississippi News audience and the Content Affinity attribute.
Index: A comparison of the Mississippi News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mississippi News audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female