MISSISSIPPI NEWS

Audience Size: 1.2 Million Devices

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Explore the Mississippi News Audience

Below you'll find more information about the Mississippi News audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Mississippi News audience.

INTERESTS

The Mississippi News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mississippi News audience is South Carolina Gamecocks Fans.

Interest	Composition	Index
South Carolina Gamecocks Fans	35.60%	14.58x
SEC Fans	38.97%	14.21x
Southeastern Voters	42.27%	13.30x
Atlanta United Fans	35.38%	13.08x
Tampa and St Petersburg Trip Planners	29.19%	12.28x
Family Values Advocates	35.52%	11.93x
Country Music Fans	27.04%	11.39x
Liberal News Readers	27.48%	11.10x
Louisiana Activities Researchers	26.42%	10.99x
Conservative News Readers	27.24%	10.66x

Composition Percentage: The overlap percentage between the Mississippi News audience and the Interest attribute.

Index: A comparison of the Mississippi News audience to the internet population.

APPAREL RETAILERS

The Mississippi News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mississippi News audience is Belk.

Location	Composition	Index
Belk	0.03%	2.77x
Talbots	0.03%	1.21x
Carhartt	0.27%	1.04x
Lane Bryant	0.03%	0.94x
Jos A. Bank Clothiers	0.03%	0.91x
The Childrens Place	0.06%	0.88x
Old Navy	0.06%	0.87x
Aeropostale	0.04%	0.87x
Buckle	0.04%	0.84x
Chicos	0.03%	0.83x

Composition Percentage: The overlap percentage between the Mississippi News audience and the Location attribute.

Index: A comparison of the Mississippi News audience to the internet population.

WEBSITES

The Mississippi News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mississippi News audience is mbhs.org.

Website	Composition	Index
mbhs.org	1.25%	166.83x
cspire.com	1.03%	165.74x
seacoastecho.com	1.43%	159.37x
gwcommonwealth.com	1.99%	156.77x
starkvilledailynews.com	1.80%	151.43x
msnewsnow.com	2.11%	148.01x
magnoliahealthplan.com	1.00%	147.69x
thedmonline.com	2.20%	147.18x
cdispatch.com	3.29%	143.44x
picayuneitem.com	1.72%	141.46x

Composition Percentage: The overlap percentage between the Mississippi News audience and the Web attribute.

Index: A comparison of the Mississippi News audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mississippi News audience is Memphis News.

Content Affinity	Composition	Index
Memphis News	6.33%	44.16x
Assorted Topics (Web Hosting, Fiction Storytelling, Research)	0.12%	18.96x
Local & Travel England - North Midlands	0.08%	17.19x
New Orleans Cluster	36.76%	15.50x
Savannah Georgia News	9.79%	14.85x
Assorted Topics (Viral Media, Paid Traffic)	14.57%	14.83x
Arkansas News	12.61%	14.73x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports)	0.65%	13.94x
Southeast College Athletics	1.42%	13.40x
Tennessee News	23.18%	13.38x

Composition Percentage: The overlap percentage between the Mississippi News audience and the Content Affinity attribute.

Index: A comparison of the Mississippi News audience to the internet population.

DEMOGRAPHICS

The Mississippi News audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male