Dstillery Audiences

MISSISSIPPI NEWS

Audience Size: 866.2 Thousand Devices

Explore the Mississippi News Audience

Below you'll find more information about the Mississippi News audience, broken down in different categories based on their digital and physical behaviors. These are 866.2 thousand unique devices whose actions qualify for the Mississippi News audience.

Dstillery Crafted Audiences

INTERESTS

The Mississippi News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mississippi News audience is South Carolina Gamecocks Fans.

Interest Composition Index
South Carolina Gamecocks Fans 34.30% 17.34x
SEC Fans 41.12% 17.30x
Liberal News Readers 27.82% 16.97x
Atlanta United Fans 35.94% 16.66x
Louisiana Activities Researchers 28.80% 16.50x
Tampa and St Petersburg Trip Planners 28.47% 15.83x
Country Music Fans 29.52% 14.89x
Financial News Readers 24.18% 14.42x
Financial Business Intelligence Researchers 24.43% 14.34x
New Orleans Activities Researchers 27.82% 14.33x
Composition Percentage: The overlap percentage between the Mississippi News audience and the Interest attribute.
Index: A comparison of the Mississippi News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mississippi News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mississippi News audience is Belk.

Location Composition Index
Belk 0.01% 3.64x
Talbots 0.01% 2.31x
The Childrens Place 0.03% 1.68x
Journeys 0.02% 1.10x
Zumiez 0.01% 1.06x
Old Navy 0.02% 0.97x
American Eagle Outfitters 0.01% 0.92x
Carhartt 0.12% 0.91x
Maurices 0.01% 0.67x
Victoria's Secret 0.01% 0.64x
Composition Percentage: The overlap percentage between the Mississippi News audience and the Location attribute.
Index: A comparison of the Mississippi News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mississippi News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mississippi News audience is seacoastecho.com.

Website Composition Index
seacoastecho.com 1.22% 163.29x
thedmonline.com 1.37% 141.82x
picayuneitem.com 1.75% 141.20x
gwcommonwealth.com 2.30% 139.03x
oxfordeagle.com 3.68% 132.00x
meridianstar.com 2.94% 130.75x
wtva.com 11.40% 128.75x
hailstate.com 1.16% 127.73x
dailyleader.com 2.12% 124.13x
vicksburgpost.com 4.51% 122.80x
Composition Percentage: The overlap percentage between the Mississippi News audience and the Web attribute.
Index: A comparison of the Mississippi News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mississippi News audience is Memphis News.

Content Affinity Composition Index
Memphis News 6.56% 47.34x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.17% 26.76x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.03% 24.64x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.04% 19.91x
Southeast College Athletics 0.61% 17.57x
New Orleans Cluster 39.38% 17.14x
Central California Cluster 3.62% 16.68x
Men's Fashion Shopping 0.03% 16.67x
Arkansas News 13.02% 16.41x
Local & Travel England - North Midlands 0.07% 15.80x
Composition Percentage: The overlap percentage between the Mississippi News audience and the Content Affinity attribute.
Index: A comparison of the Mississippi News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mississippi News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male