Dstillery Audiences

MISSISSIPPI NEWS

Audience Size: 876.5 Thousand Devices

Explore the Mississippi News Audience

Below you'll find more information about the Mississippi News audience, broken down in different categories based on their digital and physical behaviors. These are 876.5 thousand unique devices whose actions qualify for the Mississippi News audience.

Dstillery Crafted Audiences

INTERESTS

The Mississippi News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mississippi News audience is Southeastern Voters.

Interest Composition Index
Southeastern Voters 40.54% 19.33x
SEC Fans 27.71% 15.60x
Family Values Advocates 24.25% 12.68x
Louisiana State University Tigers Fans 19.69% 12.40x
Louisiana Activities Researchers 18.59% 12.24x
South Carolina Gamecocks Fans 21.41% 11.95x
New Orleans Activities Researchers 19.19% 11.54x
New York City Fine Theatre Enthusiasts 19.19% 11.54x
Atlanta United Fans 23.04% 11.00x
New Orleans Saints Fans 17.89% 10.82x
Composition Percentage: The overlap percentage between the Mississippi News audience and the Interest attribute.
Index: A comparison of the Mississippi News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mississippi News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mississippi News audience is Belk.

Location Composition Index
Belk 0.03% 2.73x
Express Outlets 0.01% 1.67x
Jos A. Bank Clothiers 0.18% 1.44x
Old Navy 0.07% 1.44x
Lane Bryant 0.06% 1.39x
Michael Kors 0.02% 1.37x
Carhartt 0.14% 1.24x
Ralph Lauren 0.01% 1.24x
The Childrens Place 0.05% 1.23x
Journeys 0.04% 1.12x
Composition Percentage: The overlap percentage between the Mississippi News audience and the Location attribute.
Index: A comparison of the Mississippi News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mississippi News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mississippi News audience is mbhs.org.

Website Composition Index
mbhs.org 2.40% 316.34x
cspire.com 4.48% 291.97x
msnewsnow.com 10.71% 287.12x
djournal.com 8.06% 277.90x
dailyleader.com 2.94% 277.09x
meridianstar.com 3.29% 273.22x
picayuneitem.com 1.87% 271.90x
wdam.com 11.34% 270.63x
thedmonline.com 4.18% 267.26x
vicksburgpost.com 4.00% 263.01x
Composition Percentage: The overlap percentage between the Mississippi News audience and the Web attribute.
Index: A comparison of the Mississippi News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mississippi News audience is Memphis News.

Content Affinity Composition Index
Memphis News 6.52% 53.93x
New Orleans Cluster 30.61% 17.99x
Assorted Topics (Viral Media, Paid Traffic) 6.08% 17.62x
Alabama News 30.51% 16.50x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.25% 15.74x
Local & Travel England - North Midlands 0.04% 14.95x
Southeast College Athletics 2.35% 13.78x
Arkansas News 7.29% 13.43x
Illinois College Sports 0.62% 12.89x
Tennessee News 15.04% 12.16x
Composition Percentage: The overlap percentage between the Mississippi News audience and the Content Affinity attribute.
Index: A comparison of the Mississippi News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mississippi News audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male