Dstillery Audiences

MISSISSIPPI NEWS

Audience Size: 1 Million Devices

Explore the Mississippi News Audience

Below you'll find more information about the Mississippi News audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Mississippi News audience.

Dstillery Crafted Audiences

INTERESTS

The Mississippi News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mississippi News audience is SEC Fans.

Interest Composition Index
SEC Fans 36.47% 12.83x
South Carolina Gamecocks Fans 31.43% 12.58x
Atlanta United Fans 32.40% 11.95x
Liberal News Readers 28.67% 11.25x
Tampa and St Petersburg Trip Planners 29.00% 10.85x
Louisiana Activities Researchers 29.23% 10.45x
Country Music Fans 30.82% 10.35x
Financial Business Intelligence Researchers 25.06% 10.14x
Law Enforcement Officers 29.91% 10.03x
Financial News Readers 23.52% 9.78x
Composition Percentage: The overlap percentage between the Mississippi News audience and the Interest attribute.
Index: A comparison of the Mississippi News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mississippi News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mississippi News audience is Gymboree.

Location Composition Index
Gymboree 0.01% 1.45x
Aeropostale 0.01% 1.34x
The Childrens Place 0.02% 1.28x
Journeys 0.02% 1.26x
Buckle 0.01% 1.09x
Carhartt 0.17% 1.02x
Express 0.01% 0.96x
Old Navy 0.02% 0.93x
Victoria's Secret 0.01% 0.92x
Mens Wearhouse 0.01% 0.70x
Composition Percentage: The overlap percentage between the Mississippi News audience and the Location attribute.
Index: A comparison of the Mississippi News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mississippi News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mississippi News audience is seacoastecho.com.

Website Composition Index
seacoastecho.com 1.43% 110.04x
picayuneitem.com 1.85% 100.33x
hailstate.com 1.25% 100.18x
thedmonline.com 1.66% 96.98x
wtva.com 10.60% 92.30x
wdam.com 14.38% 91.42x
vicksburgpost.com 3.76% 90.94x
meridianstar.com 3.22% 90.77x
gwcommonwealth.com 1.99% 90.52x
oxfordeagle.com 4.29% 89.68x
Composition Percentage: The overlap percentage between the Mississippi News audience and the Web attribute.
Index: A comparison of the Mississippi News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mississippi News audience is Memphis News.

Content Affinity Composition Index
Memphis News 6.95% 31.82x
Assorted Topics (Viral Media, Paid Traffic) 0.03% 16.45x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.23% 15.33x
Local & Travel England - North Midlands 0.09% 14.32x
Arkansas News 14.71% 11.75x
New Orleans Cluster 42.67% 11.45x
Southeast College Athletics 0.70% 11.35x
Central California Cluster 4.37% 10.43x
Local & Travel England - Northern England 0.22% 10.43x
Environmental Conservation 0.06% 10.38x
Composition Percentage: The overlap percentage between the Mississippi News audience and the Content Affinity attribute.
Index: A comparison of the Mississippi News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mississippi News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male