Dstillery Audiences

MISSISSIPPI NEWS

Audience Size: 976.5 Thousand Devices

Explore the Mississippi News Audience

Below you'll find more information about the Mississippi News audience, broken down in different categories based on their digital and physical behaviors. These are 976.5 thousand unique devices whose actions qualify for the Mississippi News audience.

Dstillery Crafted Audiences

INTERESTS

The Mississippi News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mississippi News audience is Southeastern Voters.

Interest Composition Index
Southeastern Voters 39.46% 18.51x
SEC Fans 30.33% 15.69x
South Carolina Gamecocks Fans 24.48% 12.79x
Atlanta United Fans 24.90% 12.11x
Louisiana Activities Researchers 21.47% 11.84x
Louisiana State University Tigers Fans 22.20% 11.80x
Family Values Advocates 27.14% 11.65x
New Orleans Activities Researchers 21.71% 11.31x
Tampa and St Petersburg Trip Planners 20.36% 10.31x
Arkansas Razorbacks Fans 21.05% 10.24x
Composition Percentage: The overlap percentage between the Mississippi News audience and the Interest attribute.
Index: A comparison of the Mississippi News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mississippi News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mississippi News audience is Belk.

Location Composition Index
Belk 0.03% 2.46x
Johnston and Murphy 0.39% 1.40x
Buckle 0.25% 1.38x
The Childrens Place 0.11% 1.30x
Aeropostale 0.07% 1.27x
Chicos 0.07% 1.26x
Jos A. Bank Clothiers 0.29% 1.21x
Charlotte Russe 0.05% 1.20x
Levi Strauss 0.03% 1.16x
Talbots 0.05% 1.15x
Composition Percentage: The overlap percentage between the Mississippi News audience and the Location attribute.
Index: A comparison of the Mississippi News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mississippi News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mississippi News audience is seacoastecho.com.

Website Composition Index
seacoastecho.com 1.31% 182.89x
cspire.com 2.15% 180.65x
mbhs.org 1.98% 172.03x
gwcommonwealth.com 2.36% 160.10x
picayuneitem.com 1.66% 158.36x
msnewsnow.com 5.69% 157.13x
dailyleader.com 2.36% 156.86x
vicksburgpost.com 4.07% 155.64x
olehottytoddy.com 1.01% 154.90x
starkvilledailynews.com 2.79% 152.26x
Composition Percentage: The overlap percentage between the Mississippi News audience and the Web attribute.
Index: A comparison of the Mississippi News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mississippi News audience is Memphis News.

Content Affinity Composition Index
Memphis News 7.78% 46.53x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.22% 15.16x
New Orleans Cluster 36.52% 15.02x
Local & Travel England - North Midlands 0.05% 13.95x
Assorted Topics (Viral Media, Paid Traffic) 9.98% 13.09x
Alabama News 37.90% 12.97x
Arkansas News 10.15% 12.47x
Southeast College Athletics 1.96% 12.27x
Illinois College Sports 0.47% 12.26x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.61% 11.45x
Composition Percentage: The overlap percentage between the Mississippi News audience and the Content Affinity attribute.
Index: A comparison of the Mississippi News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mississippi News audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female