Dstillery Audiences

MISSISSIPPI NEWS

Audience Size: 484.9 Thousand Devices

Explore the Mississippi News Audience

Below you'll find more information about the Mississippi News audience, broken down in different categories based on their digital and physical behaviors. These are 484.9 thousand unique devices whose actions qualify for the Mississippi News audience.

Dstillery Crafted Audiences

INTERESTS

The Mississippi News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mississippi News audience is Louisiana Activities Researchers.

Interest Composition Index
Louisiana Activities Researchers 16.49% 19.84x
New Orleans Trip Planners 32.17% 19.37x
New Orleans Activities Researchers 18.22% 16.33x
Nashville Trip Planners 26.13% 16.32x
SEC Fans 32.88% 15.74x
Nashville Activity Researchers 4.91% 15.26x
Vacation Rental Accommodation Researchers 8.79% 15.16x
Louisiana State University Tigers Fans 19.78% 14.17x
Southeastern Voters 47.37% 13.33x
Financial Business Intelligence Researchers 11.01% 12.99x
Composition Percentage: The overlap percentage between the Mississippi News audience and the Interest attribute.
Index: A comparison of the Mississippi News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mississippi News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mississippi News audience is Belk.

Location Composition Index
Belk 0.01% 3.11x
LOFT 0.02% 1.99x
Michael Kors 0.02% 1.84x
Lane Bryant 0.01% 1.49x
Chicos 0.02% 1.37x
Hollister 0.01% 1.31x
J. Crew 0.01% 1.30x
Old Navy 0.03% 1.17x
Zumiez 0.03% 1.10x
Journeys 0.02% 0.84x
Composition Percentage: The overlap percentage between the Mississippi News audience and the Location attribute.
Index: A comparison of the Mississippi News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mississippi News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mississippi News audience is oxfordeagle.com.

Website Composition Index
oxfordeagle.com 4.30% 196.61x
wdam.com 14.23% 182.10x
vicksburgpost.com 5.09% 180.97x
picayuneitem.com 3.34% 172.54x
cdispatch.com 4.54% 170.14x
dailyleader.com 2.89% 169.53x
wtva.com 15.16% 168.11x
wjtv.com 29.77% 167.23x
meridianstar.com 3.07% 165.32x
thedmonline.com 2.42% 161.79x
Composition Percentage: The overlap percentage between the Mississippi News audience and the Web attribute.
Index: A comparison of the Mississippi News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mississippi News audience is Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania).

Content Affinity Composition Index
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 2.63% 72.06x
Memphis News 5.65% 30.79x
Ohio Universities 3.33% 23.83x
Beach Vacations 0.09% 19.66x
Virginia Athletics 0.13% 17.53x
New Orleans Cluster 32.26% 17.30x
New Jersey Travel Location Cluster 4.28% 16.83x
Women Shoppers 0.06% 16.62x
Illinois College Sports 0.55% 16.00x
Florida Naples News Cluster 5.66% 15.57x
Composition Percentage: The overlap percentage between the Mississippi News audience and the Content Affinity attribute.
Index: A comparison of the Mississippi News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mississippi News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male