Dstillery Audiences

MISSISSIPPI NEWS

Audience Size: 819.1 Thousand Devices

Explore the Mississippi News Audience

Below you'll find more information about the Mississippi News audience, broken down in different categories based on their digital and physical behaviors. These are 819.1 thousand unique devices whose actions qualify for the Mississippi News audience.

Dstillery Crafted Audiences

INTERESTS

The Mississippi News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mississippi News audience is Southeastern Voters.

Interest Composition Index
Southeastern Voters 42.57% 18.17x
Family Values Advocates 25.67% 12.49x
Louisiana State University Tigers Fans 19.29% 12.47x
South Carolina Gamecocks Fans 17.98% 10.94x
New Orleans Trip Planners 21.48% 10.63x
New Orleans Saints Fans 18.81% 10.45x
Louisiana Trip Planners 22.25% 10.16x
New Orleans Pelicans Fans 17.13% 9.58x
Country Music Fans 14.84% 9.36x
Tampa and St Petersburg Trip Planners 14.27% 8.90x
Composition Percentage: The overlap percentage between the Mississippi News audience and the Interest attribute.
Index: A comparison of the Mississippi News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mississippi News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mississippi News audience is Belk.

Location Composition Index
Belk 0.04% 3.76x
The Childrens Place 0.05% 1.47x
Gymboree 0.03% 1.38x
Michael Kors 0.02% 1.31x
Carhartt 0.21% 1.30x
Lane Bryant 0.03% 1.15x
Charlotte Russe 0.01% 1.11x
Dressbarn 0.03% 1.02x
Aeropostale 0.02% 1.00x
Old Navy 0.05% 0.98x
Composition Percentage: The overlap percentage between the Mississippi News audience and the Location attribute.
Index: A comparison of the Mississippi News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mississippi News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mississippi News audience is starkvilledailynews.com.

Website Composition Index
starkvilledailynews.com 3.42% 359.12x
mbhs.org 2.78% 332.54x
wdam.com 13.85% 299.25x
hattiesburgamerican.com 7.29% 295.37x
djournal.com 6.56% 293.61x
msnewsnow.com 19.58% 292.99x
jacksonfreepress.com 6.25% 290.61x
wapt.com 19.54% 288.92x
meridianstar.com 2.87% 286.52x
cspire.com 7.38% 282.43x
Composition Percentage: The overlap percentage between the Mississippi News audience and the Web attribute.
Index: A comparison of the Mississippi News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mississippi News audience is Memphis News.

Content Affinity Composition Index
Memphis News 6.73% 52.25x
Assorted Topics #11662 (Viral Media, Paid Traffic) 5.04% 19.23x
New Orleans Cluster 29.94% 19.11x
Alabama News 29.18% 16.67x
Arkansas News 7.78% 14.33x
Savannah Georgia News 4.83% 14.09x
Illinois College Sports 0.30% 14.03x
Southeast College Athletics 2.05% 13.78x
Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research) 0.30% 13.67x
East Texas Cluster 3.11% 13.46x
Composition Percentage: The overlap percentage between the Mississippi News audience and the Content Affinity attribute.
Index: A comparison of the Mississippi News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mississippi News audience resonates most for the following age and income brackets.
Age
65+
Income
$75,000-$99,999