Explore the Mississippi News Audience
Below you'll find more information about the Mississippi News audience, broken down in different categories based on their digital and physical behaviors. These are 819.1 thousand unique devices whose actions qualify for the Mississippi News audience.
INTERESTS
The Mississippi News audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Mississippi News audience is Southeastern Voters.
| Interest | Composition | Index |
| Southeastern Voters | 42.57% | 18.17x |
| Family Values Advocates | 25.67% | 12.49x |
| Louisiana State University Tigers Fans | 19.29% | 12.47x |
| South Carolina Gamecocks Fans | 17.98% | 10.94x |
| New Orleans Trip Planners | 21.48% | 10.63x |
| New Orleans Saints Fans | 18.81% | 10.45x |
| Louisiana Trip Planners | 22.25% | 10.16x |
| New Orleans Pelicans Fans | 17.13% | 9.58x |
| Country Music Fans | 14.84% | 9.36x |
| Tampa and St Petersburg Trip Planners | 14.27% | 8.90x |
Composition Percentage:
The overlap percentage between the Mississippi News audience and the Interest attribute.
Index: A comparison of the Mississippi News audience to the internet population.
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APPAREL RETAILERS
The Mississippi News audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Mississippi News audience is Belk.
| Location | Composition | Index |
| Belk | 0.04% | 3.76x |
| The Childrens Place | 0.05% | 1.47x |
| Gymboree | 0.03% | 1.38x |
| Michael Kors | 0.02% | 1.31x |
| Carhartt | 0.21% | 1.30x |
| Lane Bryant | 0.03% | 1.15x |
| Charlotte Russe | 0.01% | 1.11x |
| Dressbarn | 0.03% | 1.02x |
| Aeropostale | 0.02% | 1.00x |
| Old Navy | 0.05% | 0.98x |
Composition Percentage:
The overlap percentage between the Mississippi News audience and the Location attribute.
Index: A comparison of the Mississippi News audience to the internet population.
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WEBSITES
The Mississippi News audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Mississippi News audience is starkvilledailynews.com.
| Website | Composition | Index |
| starkvilledailynews.com | 3.42% | 359.12x |
| mbhs.org | 2.78% | 332.54x |
| wdam.com | 13.85% | 299.25x |
| hattiesburgamerican.com | 7.29% | 295.37x |
| djournal.com | 6.56% | 293.61x |
| msnewsnow.com | 19.58% | 292.99x |
| jacksonfreepress.com | 6.25% | 290.61x |
| wapt.com | 19.54% | 288.92x |
| meridianstar.com | 2.87% | 286.52x |
| cspire.com | 7.38% | 282.43x |
Composition Percentage:
The overlap percentage between the Mississippi News audience and the Web attribute.
Index: A comparison of the Mississippi News audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Mississippi News audience is Memphis News.
| Content Affinity | Composition | Index |
| Memphis News | 6.73% | 52.25x |
| Assorted Topics #11662 (Viral Media, Paid Traffic) | 5.04% | 19.23x |
| New Orleans Cluster | 29.94% | 19.11x |
| Alabama News | 29.18% | 16.67x |
| Arkansas News | 7.78% | 14.33x |
| Savannah Georgia News | 4.83% | 14.09x |
| Illinois College Sports | 0.30% | 14.03x |
| Southeast College Athletics | 2.05% | 13.78x |
| Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research) | 0.30% | 13.67x |
| East Texas Cluster | 3.11% | 13.46x |
Composition Percentage:
The overlap percentage between the Mississippi News audience and the Content Affinity attribute.
Index: A comparison of the Mississippi News audience to the internet population.
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DEMOGRAPHICS
The Mississippi News audience resonates most for the following age and income brackets.
Age
65+
Income
$75,000-$99,999
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