Explore the Mississippi News Audience
Below you'll find more information about the Mississippi News audience, broken down in different categories based on their digital and physical behaviors. These are 484.9 thousand unique devices whose actions qualify for the Mississippi News audience.
INTERESTS
The Mississippi News audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Mississippi News audience is Louisiana Activities Researchers.
| Interest | Composition | Index |
| Louisiana Activities Researchers | 16.49% | 19.84x |
| New Orleans Trip Planners | 32.17% | 19.37x |
| New Orleans Activities Researchers | 18.22% | 16.33x |
| Nashville Trip Planners | 26.13% | 16.32x |
| SEC Fans | 32.88% | 15.74x |
| Nashville Activity Researchers | 4.91% | 15.26x |
| Vacation Rental Accommodation Researchers | 8.79% | 15.16x |
| Louisiana State University Tigers Fans | 19.78% | 14.17x |
| Southeastern Voters | 47.37% | 13.33x |
| Financial Business Intelligence Researchers | 11.01% | 12.99x |
Composition Percentage:
The overlap percentage between the Mississippi News audience and the Interest attribute.
Index: A comparison of the Mississippi News audience to the internet population.
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APPAREL RETAILERS
The Mississippi News audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Mississippi News audience is Belk.
| Location | Composition | Index |
| Belk | 0.01% | 3.11x |
| LOFT | 0.02% | 1.99x |
| Michael Kors | 0.02% | 1.84x |
| Lane Bryant | 0.01% | 1.49x |
| Chicos | 0.02% | 1.37x |
| Hollister | 0.01% | 1.31x |
| J. Crew | 0.01% | 1.30x |
| Old Navy | 0.03% | 1.17x |
| Zumiez | 0.03% | 1.10x |
| Journeys | 0.02% | 0.84x |
Composition Percentage:
The overlap percentage between the Mississippi News audience and the Location attribute.
Index: A comparison of the Mississippi News audience to the internet population.
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WEBSITES
The Mississippi News audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Mississippi News audience is oxfordeagle.com.
| Website | Composition | Index |
| oxfordeagle.com | 4.30% | 196.61x |
| wdam.com | 14.23% | 182.10x |
| vicksburgpost.com | 5.09% | 180.97x |
| picayuneitem.com | 3.34% | 172.54x |
| cdispatch.com | 4.54% | 170.14x |
| dailyleader.com | 2.89% | 169.53x |
| wtva.com | 15.16% | 168.11x |
| wjtv.com | 29.77% | 167.23x |
| meridianstar.com | 3.07% | 165.32x |
| thedmonline.com | 2.42% | 161.79x |
Composition Percentage:
The overlap percentage between the Mississippi News audience and the Web attribute.
Index: A comparison of the Mississippi News audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Mississippi News audience is Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania).
| Content Affinity | Composition | Index |
| Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 2.63% | 72.06x |
| Memphis News | 5.65% | 30.79x |
| Ohio Universities | 3.33% | 23.83x |
| Beach Vacations | 0.09% | 19.66x |
| Virginia Athletics | 0.13% | 17.53x |
| New Orleans Cluster | 32.26% | 17.30x |
| New Jersey Travel Location Cluster | 4.28% | 16.83x |
| Women Shoppers | 0.06% | 16.62x |
| Illinois College Sports | 0.55% | 16.00x |
| Florida Naples News Cluster | 5.66% | 15.57x |
Composition Percentage:
The overlap percentage between the Mississippi News audience and the Content Affinity attribute.
Index: A comparison of the Mississippi News audience to the internet population.
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DEMOGRAPHICS
The Mississippi News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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