Dstillery Audiences

MISSISSIPPI NEWS

Audience Size: 886.8 Thousand Devices

Explore the Mississippi News Audience

Below you'll find more information about the Mississippi News audience, broken down in different categories based on their digital and physical behaviors. These are 886.8 thousand unique devices whose actions qualify for the Mississippi News audience.

Dstillery Crafted Audiences

INTERESTS

The Mississippi News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mississippi News audience is South Carolina Gamecocks Fans.

Interest Composition Index
South Carolina Gamecocks Fans 33.21% 15.65x
SEC Fans 38.54% 15.60x
Liberal News Readers 26.57% 14.92x
Louisiana Activities Researchers 25.82% 14.74x
Tampa and St Petersburg Trip Planners 26.59% 14.69x
Atlanta United Fans 31.60% 14.09x
Financial Business Intelligence Researchers 23.04% 13.33x
Financial News Readers 21.48% 13.04x
Cleveland Cavaliers Fans 23.90% 12.89x
New Orleans Activities Researchers 25.21% 12.78x
Composition Percentage: The overlap percentage between the Mississippi News audience and the Interest attribute.
Index: A comparison of the Mississippi News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mississippi News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mississippi News audience is Belk.

Location Composition Index
Belk 0.02% 3.08x
The Childrens Place 0.05% 1.55x
Zumiez 0.02% 1.10x
Jos A. Bank Clothiers 0.02% 1.05x
LOFT 0.02% 1.04x
Aeropostale 0.02% 1.00x
Talbots 0.01% 1.00x
Carhartt 0.26% 0.99x
Journeys 0.03% 0.91x
Victoria's Secret 0.03% 0.88x
Composition Percentage: The overlap percentage between the Mississippi News audience and the Location attribute.
Index: A comparison of the Mississippi News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mississippi News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mississippi News audience is seacoastecho.com.

Website Composition Index
seacoastecho.com 1.29% 155.67x
jacksonfreepress.com 1.21% 145.85x
gwcommonwealth.com 1.53% 142.47x
picayuneitem.com 2.13% 134.49x
ddtonline.com 1.05% 131.39x
cdispatch.com 2.64% 129.93x
vicksburgpost.com 4.84% 129.53x
oxfordeagle.com 3.49% 129.42x
wtok.com 9.26% 127.68x
meridianstar.com 2.97% 127.34x
Composition Percentage: The overlap percentage between the Mississippi News audience and the Web attribute.
Index: A comparison of the Mississippi News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mississippi News audience is Memphis News.

Content Affinity Composition Index
Memphis News 6.01% 39.40x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.36% 26.47x
Beach Vacations 0.24% 17.83x
New Orleans Cluster 36.34% 14.49x
Local & Travel England - North Midlands 0.08% 14.30x
Central California Cluster 2.79% 13.96x
Virginia Athletics 0.14% 13.71x
Assorted Topics (Viral Media, Paid Traffic) 16.98% 13.07x
Arkansas News 12.01% 13.07x
Florida College Athletics 0.73% 12.94x
Composition Percentage: The overlap percentage between the Mississippi News audience and the Content Affinity attribute.
Index: A comparison of the Mississippi News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mississippi News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male