MISSISSIPPI NEWS

Audience Size: 866.2 Thousand Devices

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Explore the Mississippi News Audience

Below you'll find more information about the Mississippi News audience, broken down in different categories based on their digital and physical behaviors. These are 866.2 thousand unique devices whose actions qualify for the Mississippi News audience.

INTERESTS

The Mississippi News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mississippi News audience is South Carolina Gamecocks Fans.

Interest	Composition	Index
South Carolina Gamecocks Fans	34.30%	17.34x
SEC Fans	41.12%	17.30x
Liberal News Readers	27.82%	16.97x
Atlanta United Fans	35.94%	16.66x
Louisiana Activities Researchers	28.80%	16.50x
Tampa and St Petersburg Trip Planners	28.47%	15.83x
Country Music Fans	29.52%	14.89x
Financial News Readers	24.18%	14.42x
Financial Business Intelligence Researchers	24.43%	14.34x
New Orleans Activities Researchers	27.82%	14.33x

Composition Percentage: The overlap percentage between the Mississippi News audience and the Interest attribute.

Index: A comparison of the Mississippi News audience to the internet population.

APPAREL RETAILERS

The Mississippi News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mississippi News audience is Belk.

Location	Composition	Index
Belk	0.01%	3.64x
Talbots	0.01%	2.31x
The Childrens Place	0.03%	1.68x
Journeys	0.02%	1.10x
Zumiez	0.01%	1.06x
Old Navy	0.02%	0.97x
American Eagle Outfitters	0.01%	0.92x
Carhartt	0.12%	0.91x
Maurices	0.01%	0.67x
Victoria's Secret	0.01%	0.64x

Composition Percentage: The overlap percentage between the Mississippi News audience and the Location attribute.

Index: A comparison of the Mississippi News audience to the internet population.

WEBSITES

The Mississippi News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mississippi News audience is seacoastecho.com.

Website	Composition	Index
seacoastecho.com	1.22%	163.29x
thedmonline.com	1.37%	141.82x
picayuneitem.com	1.75%	141.20x
gwcommonwealth.com	2.30%	139.03x
oxfordeagle.com	3.68%	132.00x
meridianstar.com	2.94%	130.75x
wtva.com	11.40%	128.75x
hailstate.com	1.16%	127.73x
dailyleader.com	2.12%	124.13x
vicksburgpost.com	4.51%	122.80x

Composition Percentage: The overlap percentage between the Mississippi News audience and the Web attribute.

Index: A comparison of the Mississippi News audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mississippi News audience is Memphis News.

Content Affinity	Composition	Index
Memphis News	6.56%	47.34x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports)	0.17%	26.76x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet)	0.03%	24.64x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations)	0.04%	19.91x
Southeast College Athletics	0.61%	17.57x
New Orleans Cluster	39.38%	17.14x
Central California Cluster	3.62%	16.68x
Men's Fashion Shopping	0.03%	16.67x
Arkansas News	13.02%	16.41x
Local & Travel England - North Midlands	0.07%	15.80x

Composition Percentage: The overlap percentage between the Mississippi News audience and the Content Affinity attribute.

Index: A comparison of the Mississippi News audience to the internet population.

DEMOGRAPHICS

The Mississippi News audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male