MISSISSIPPI NEWS

Audience Size: 1.2 Million Devices

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Explore the Mississippi News Audience

Below you'll find more information about the Mississippi News audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Mississippi News audience.

INTERESTS

The Mississippi News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mississippi News audience is SEC Fans.

Interest	Composition	Index
SEC Fans	37.51%	15.30x
Southeastern Voters	44.43%	14.99x
South Carolina Gamecocks Fans	32.94%	14.30x
Atlanta United Fans	33.39%	13.63x
Family Values Advocates	34.38%	12.92x
Tampa and St Petersburg Trip Planners	26.34%	12.40x
Louisiana Activities Researchers	25.64%	12.03x
Liberal News Readers	23.78%	11.76x
Louisiana State University Tigers Fans	26.66%	11.74x
New Orleans Activities Researchers	25.00%	11.57x

Composition Percentage: The overlap percentage between the Mississippi News audience and the Interest attribute.

Index: A comparison of the Mississippi News audience to the internet population.

APPAREL RETAILERS

The Mississippi News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mississippi News audience is Belk.

Location	Composition	Index
Belk	0.03%	4.39x
The Childrens Place	0.06%	1.19x
Talbots	0.02%	1.08x
Chicos	0.03%	1.05x
Lane Bryant	0.02%	1.01x
Carhartt	0.21%	1.00x
Old Navy	0.04%	0.88x
Journeys	0.04%	0.87x
Buckle	0.02%	0.86x
Jos A. Bank Clothiers	0.02%	0.85x

Composition Percentage: The overlap percentage between the Mississippi News audience and the Location attribute.

Index: A comparison of the Mississippi News audience to the internet population.

WEBSITES

The Mississippi News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mississippi News audience is seacoastecho.com.

Website	Composition	Index
seacoastecho.com	1.41%	208.16x
cspire.com	1.20%	203.65x
starkvilledailynews.com	2.06%	187.98x
mbhs.org	1.47%	187.17x
gwcommonwealth.com	2.15%	185.39x
msnewsnow.com	2.82%	181.66x
thedmonline.com	2.86%	178.16x
picayuneitem.com	1.88%	176.79x
vicksburgpost.com	3.79%	174.10x
dailyleader.com	2.20%	173.60x

Composition Percentage: The overlap percentage between the Mississippi News audience and the Web attribute.

Index: A comparison of the Mississippi News audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mississippi News audience is Memphis News.

Content Affinity	Composition	Index
Memphis News	7.18%	48.04x
Assorted Topics (Web Hosting, Fiction Storytelling, Research)	0.14%	20.21x
Local & Travel England - North Midlands	0.08%	19.56x
New Orleans Cluster	37.39%	16.53x
Assorted Topics (Viral Media, Paid Traffic)	12.69%	15.41x
Arkansas News	11.73%	14.40x
Savannah Georgia News	8.89%	13.85x
Illinois College Sports	0.34%	13.80x
Alabama News	44.88%	13.37x
Southeast College Athletics	1.52%	13.30x

Composition Percentage: The overlap percentage between the Mississippi News audience and the Content Affinity attribute.

Index: A comparison of the Mississippi News audience to the internet population.

DEMOGRAPHICS

The Mississippi News audience resonates most for the following age bracket and gender.

Age

65+

Gender

Female