MISSISSIPPI NEWS

Audience Size: 1.6 Million Devices

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Explore the Mississippi News Audience

Below you'll find more information about the Mississippi News audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Mississippi News audience.

INTERESTS

The Mississippi News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mississippi News audience is SEC Fans.

Interest	Composition	Index
SEC Fans	34.37%	14.14x
South Carolina Gamecocks Fans	28.63%	13.32x
Atlanta United Fans	30.53%	13.02x
Liberal News Readers	23.01%	12.45x
Southeastern Voters	37.28%	12.17x
Tampa and St Petersburg Trip Planners	23.86%	12.12x
Country Music Fans	24.19%	11.82x
Louisiana Activities Researchers	23.29%	11.59x
Law Enforcement Officers	24.60%	11.15x
Conservative News Readers	22.08%	11.10x

Composition Percentage: The overlap percentage between the Mississippi News audience and the Interest attribute.

Index: A comparison of the Mississippi News audience to the internet population.

APPAREL RETAILERS

The Mississippi News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mississippi News audience is Talbots.

Location	Composition	Index
Talbots	0.02%	2.98x
The Childrens Place	0.02%	1.70x
Jos A. Bank Clothiers	0.01%	1.54x
Lane Bryant	0.01%	1.25x
Journeys	0.01%	1.06x
Victoria's Secret	0.01%	1.03x
Carhartt	0.16%	0.99x
Mens Wearhouse	0.01%	0.91x
Maurices	0.01%	0.82x
Old Navy	0.01%	0.78x

Composition Percentage: The overlap percentage between the Mississippi News audience and the Location attribute.

Index: A comparison of the Mississippi News audience to the internet population.

WEBSITES

The Mississippi News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mississippi News audience is seacoastecho.com.

Website	Composition	Index
seacoastecho.com	1.49%	105.45x
cdispatch.com	1.10%	100.02x
thedmonline.com	1.47%	96.56x
picayuneitem.com	1.44%	95.35x
hailstate.com	1.48%	95.32x
vicksburgpost.com	3.82%	90.51x
wtva.com	10.53%	89.44x
meridianstar.com	3.59%	89.28x
wdam.com	14.88%	87.85x
dailyleader.com	2.04%	87.48x

Composition Percentage: The overlap percentage between the Mississippi News audience and the Web attribute.

Index: A comparison of the Mississippi News audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mississippi News audience is Memphis News.

Content Affinity	Composition	Index
Memphis News	6.25%	35.46x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports)	0.32%	16.93x
Assorted Topics (Viral Media, Paid Traffic)	0.04%	13.88x
Local & Travel England - North Midlands	0.07%	13.12x
Assorted Topics (Web Hosting, Fiction Storytelling, Research)	0.05%	13.11x
New Orleans Cluster	40.06%	12.49x
Southeast College Athletics	0.74%	11.88x
Arkansas News	13.27%	11.88x
Central California Cluster	4.15%	11.61x
Illinois College Sports	0.17%	11.17x

Composition Percentage: The overlap percentage between the Mississippi News audience and the Content Affinity attribute.

Index: A comparison of the Mississippi News audience to the internet population.

DEMOGRAPHICS

The Mississippi News audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male