Dstillery Audiences

MISSISSIPPI NEWS

Audience Size: 1.5 Million Devices

Explore the Mississippi News Audience

Below you'll find more information about the Mississippi News audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Mississippi News audience.

Dstillery Crafted Audiences

INTERESTS

The Mississippi News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mississippi News audience is SEC Fans.

Interest Composition Index
SEC Fans 35.54% 14.27x
South Carolina Gamecocks Fans 29.65% 13.98x
Southeastern Voters 40.23% 13.81x
Atlanta United Fans 30.77% 13.06x
Family Values Advocates 31.36% 12.79x
Tampa and St Petersburg Trip Planners 23.73% 12.37x
Country Music Fans 23.84% 11.68x
Liberal News Readers 22.77% 11.63x
Louisiana Activities Researchers 23.40% 11.45x
Conservative News Readers 22.93% 10.75x
Composition Percentage: The overlap percentage between the Mississippi News audience and the Interest attribute.
Index: A comparison of the Mississippi News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mississippi News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mississippi News audience is Talbots.

Location Composition Index
Talbots 0.01% 2.18x
The Childrens Place 0.02% 1.94x
Buckle 0.01% 1.73x
Carhartt 0.12% 0.93x
Old Navy 0.01% 0.92x
Composition Percentage: The overlap percentage between the Mississippi News audience and the Location attribute.
Index: A comparison of the Mississippi News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mississippi News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mississippi News audience is gwcommonwealth.com.

Website Composition Index
gwcommonwealth.com 1.96% 115.44x
seacoastecho.com 1.82% 115.11x
starkvilledailynews.com 1.25% 109.29x
picayuneitem.com 1.61% 108.50x
cdispatch.com 1.75% 107.88x
thedmonline.com 1.77% 107.54x
hattiesburgamerican.com 8.06% 105.95x
meridianstar.com 3.67% 103.29x
dailyleader.com 2.23% 102.44x
hailstate.com 2.28% 102.03x
Composition Percentage: The overlap percentage between the Mississippi News audience and the Web attribute.
Index: A comparison of the Mississippi News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mississippi News audience is Memphis News.

Content Affinity Composition Index
Memphis News 6.54% 39.22x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.40% 15.38x
Local & Travel England - North Midlands 0.06% 13.57x
New Orleans Cluster 37.91% 13.48x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.05% 13.42x
Assorted Topics (Viral Media, Paid Traffic) 14.13% 12.31x
Arkansas News 12.78% 12.29x
Southeast College Athletics 0.94% 11.82x
Savannah Georgia News 10.29% 11.66x
Illinois College Sports 0.22% 11.37x
Composition Percentage: The overlap percentage between the Mississippi News audience and the Content Affinity attribute.
Index: A comparison of the Mississippi News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mississippi News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male