Dstillery Audiences

MISSISSIPPI NEWS

Audience Size: 1.6 Million Devices

Explore the Mississippi News Audience

Below you'll find more information about the Mississippi News audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Mississippi News audience.

Dstillery Crafted Audiences

INTERESTS

The Mississippi News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mississippi News audience is SEC Fans.

Interest Composition Index
SEC Fans 34.37% 14.14x
South Carolina Gamecocks Fans 28.63% 13.32x
Atlanta United Fans 30.53% 13.02x
Liberal News Readers 23.01% 12.45x
Southeastern Voters 37.28% 12.17x
Tampa and St Petersburg Trip Planners 23.86% 12.12x
Country Music Fans 24.19% 11.82x
Louisiana Activities Researchers 23.29% 11.59x
Law Enforcement Officers 24.60% 11.15x
Conservative News Readers 22.08% 11.10x
Composition Percentage: The overlap percentage between the Mississippi News audience and the Interest attribute.
Index: A comparison of the Mississippi News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mississippi News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mississippi News audience is Talbots.

Location Composition Index
Talbots 0.02% 2.98x
The Childrens Place 0.02% 1.70x
Jos A. Bank Clothiers 0.01% 1.54x
Lane Bryant 0.01% 1.25x
Journeys 0.01% 1.06x
Victoria's Secret 0.01% 1.03x
Carhartt 0.16% 0.99x
Mens Wearhouse 0.01% 0.91x
Maurices 0.01% 0.82x
Old Navy 0.01% 0.78x
Composition Percentage: The overlap percentage between the Mississippi News audience and the Location attribute.
Index: A comparison of the Mississippi News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mississippi News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mississippi News audience is seacoastecho.com.

Website Composition Index
seacoastecho.com 1.49% 105.45x
cdispatch.com 1.10% 100.02x
thedmonline.com 1.47% 96.56x
picayuneitem.com 1.44% 95.35x
hailstate.com 1.48% 95.32x
vicksburgpost.com 3.82% 90.51x
wtva.com 10.53% 89.44x
meridianstar.com 3.59% 89.28x
wdam.com 14.88% 87.85x
dailyleader.com 2.04% 87.48x
Composition Percentage: The overlap percentage between the Mississippi News audience and the Web attribute.
Index: A comparison of the Mississippi News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mississippi News audience is Memphis News.

Content Affinity Composition Index
Memphis News 6.25% 35.46x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.32% 16.93x
Assorted Topics (Viral Media, Paid Traffic) 0.04% 13.88x
Local & Travel England - North Midlands 0.07% 13.12x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.05% 13.11x
New Orleans Cluster 40.06% 12.49x
Southeast College Athletics 0.74% 11.88x
Arkansas News 13.27% 11.88x
Central California Cluster 4.15% 11.61x
Illinois College Sports 0.17% 11.17x
Composition Percentage: The overlap percentage between the Mississippi News audience and the Content Affinity attribute.
Index: A comparison of the Mississippi News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mississippi News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male