Dstillery Audiences

MISSISSIPPI NEWS

Audience Size: 1 Million Devices

Explore the Mississippi News Audience

Below you'll find more information about the Mississippi News audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Mississippi News audience.

Dstillery Crafted Audiences

INTERESTS

The Mississippi News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mississippi News audience is Southeastern Voters.

Interest Composition Index
Southeastern Voters 44.26% 14.92x
SEC Fans 36.86% 14.75x
South Carolina Gamecocks Fans 32.69% 13.28x
Atlanta United Fans 33.03% 12.86x
Family Values Advocates 34.30% 12.11x
Tampa and St Petersburg Trip Planners 26.76% 11.68x
Louisiana Activities Researchers 26.94% 11.66x
Louisiana State University Tigers Fans 27.84% 11.35x
New Orleans Activities Researchers 26.45% 11.26x
Liberal News Readers 23.79% 11.20x
Composition Percentage: The overlap percentage between the Mississippi News audience and the Interest attribute.
Index: A comparison of the Mississippi News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mississippi News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mississippi News audience is Belk.

Location Composition Index
Belk 0.03% 3.27x
Buckle 0.31% 1.45x
Johnston and Murphy 0.56% 1.37x
Journeys 0.04% 1.24x
Jos A. Bank Clothiers 0.24% 1.15x
Charlotte Russe 0.04% 1.15x
White House Black Market 0.30% 1.12x
The Childrens Place 0.07% 1.10x
Lane Bryant 0.03% 1.02x
Mens Wearhouse 0.35% 1.00x
Composition Percentage: The overlap percentage between the Mississippi News audience and the Location attribute.
Index: A comparison of the Mississippi News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mississippi News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mississippi News audience is cspire.com.

Website Composition Index
cspire.com 1.48% 212.67x
seacoastecho.com 1.41% 212.41x
gwcommonwealth.com 2.09% 193.44x
mbhs.org 1.60% 190.51x
starkvilledailynews.com 2.49% 190.11x
picayuneitem.com 1.86% 186.41x
msnewsnow.com 3.90% 185.92x
wcbi.com 1.24% 185.63x
thedmonline.com 3.18% 182.89x
vicksburgpost.com 3.89% 178.54x
Composition Percentage: The overlap percentage between the Mississippi News audience and the Web attribute.
Index: A comparison of the Mississippi News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mississippi News audience is Memphis News.

Content Affinity Composition Index
Memphis News 7.53% 49.82x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.19% 19.87x
Local & Travel England - North Midlands 0.06% 17.19x
New Orleans Cluster 37.72% 16.79x
Assorted Topics (Viral Media, Paid Traffic) 12.25% 15.11x
Arkansas News 11.38% 14.42x
Alabama News 42.01% 13.67x
Southeast College Athletics 1.71% 13.66x
Illinois College Sports 0.39% 13.62x
Tennessee News 20.61% 13.41x
Composition Percentage: The overlap percentage between the Mississippi News audience and the Content Affinity attribute.
Index: A comparison of the Mississippi News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mississippi News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female