MISSOURI NEWS CONTENT CLUSTER

Audience Size: 1.4 Million Devices

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Explore the Missouri News Content Cluster Audience

Below you'll find more information about the Missouri News Content Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Missouri News Content Cluster audience.

INTERESTS

The Missouri News Content Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Missouri News Content Cluster audience is St. Louis Cardinals Fans.

Interest	Composition	Index
St. Louis Cardinals Fans	32.58%	18.96x
Southern Central Voters	22.92%	12.05x
Liberal News Readers	14.06%	10.06x
MLB Fans	15.44%	9.64x
Financial Business Intelligence Researchers	13.30%	8.85x
Country Music Fans	13.17%	8.51x
Financial News Readers	12.46%	8.46x
TV Advertising Professionals	13.35%	8.41x
Cholesterol Researchers	13.07%	8.33x
Entertainment Industry Decision Makers	12.90%	8.07x

Composition Percentage: The overlap percentage between the Missouri News Content Cluster audience and the Interest attribute.

Index: A comparison of the Missouri News Content Cluster audience to the internet population.

APPAREL RETAILERS

The Missouri News Content Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Missouri News Content Cluster audience is Michael Kors.

Location	Composition	Index
Michael Kors	0.04%	2.96x
Journeys	0.05%	2.28x
Dressbarn	0.06%	1.90x
Eddie Bauer	0.02%	1.83x
Express	0.04%	1.69x
Zumiez	0.04%	1.61x
Kate Spade	0.02%	1.27x
Forever 21	0.04%	1.22x
Chicos	0.05%	1.22x
Banana Republic	0.04%	1.18x

Composition Percentage: The overlap percentage between the Missouri News Content Cluster audience and the Location attribute.

Index: A comparison of the Missouri News Content Cluster audience to the internet population.

WEBSITES

The Missouri News Content Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Missouri News Content Cluster audience is edglentoday.com.

Website	Composition	Index
edglentoday.com	1.13%	222.11x
mymoinfo.com	1.44%	218.69x
saucemagazine.com	3.30%	212.73x
myleaderpaper.com	2.07%	211.89x
altondailynews.com	1.53%	211.37x
stlballparkvillage.com	2.02%	211.30x
advantagenews.com	2.27%	210.95x
irwinchapel.com	1.24%	207.16x
stanthonysmedcenter.com	2.31%	203.23x
wentzvillemo.org	1.48%	202.81x

Composition Percentage: The overlap percentage between the Missouri News Content Cluster audience and the Web attribute.

Index: A comparison of the Missouri News Content Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Missouri News Content Cluster audience is Missouri Travel & Outdoors Cluster.

Content Affinity	Composition	Index
Missouri Travel & Outdoors Cluster	16.38%	26.20x
Illinois College Sports	0.76%	23.19x
Illinois News	13.46%	18.01x
Kansas City News	15.80%	12.48x
Assorted Topics #11662 (Viral Media, Paid Traffic)	3.86%	11.91x
Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research)	0.25%	11.77x
Environmental Conservation	0.04%	9.23x
Assorted Topics #11418 (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania)	0.30%	8.97x
Arkansas News	4.95%	8.75x
Local & Travel England - Northern England	0.06%	8.69x

Composition Percentage: The overlap percentage between the Missouri News Content Cluster audience and the Content Affinity attribute.

Index: A comparison of the Missouri News Content Cluster audience to the internet population.

DEMOGRAPHICS

The Missouri News Content Cluster audience resonates most for the following age bracket and gender.

Age

45-54

Gender

Male