MISSOURI NEWS CONTENT CLUSTER

Audience Size: 707.7 Thousand Devices

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Explore the Missouri News Content Cluster Audience

Below you'll find more information about the Missouri News Content Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 707.7 thousand unique devices whose actions qualify for the Missouri News Content Cluster audience.

INTERESTS

The Missouri News Content Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Missouri News Content Cluster audience is St. Louis Trip Planners.

Interest	Composition	Index
St. Louis Trip Planners	70.48%	30.60x
St. Louis Cardinals Fans	41.22%	24.70x
MLB Fans	21.28%	17.25x
Country Music Fans	19.95%	17.12x
Financial News Readers	17.55%	17.06x
Liberal News Readers	18.35%	17.06x
Online Health Researchers	19.41%	16.81x
Cholesterol Researchers	17.82%	15.69x
Farmers	28.72%	15.65x
Financial Business Intelligence Researchers	16.49%	15.48x

Composition Percentage: The overlap percentage between the Missouri News Content Cluster audience and the Interest attribute.

Index: A comparison of the Missouri News Content Cluster audience to the internet population.

APPAREL RETAILERS

The Missouri News Content Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Missouri News Content Cluster audience is Maurices.

Location	Composition	Index
Maurices	0.01%	1.49x
Carhartt	0.03%	0.32x

Composition Percentage: The overlap percentage between the Missouri News Content Cluster audience and the Location attribute.

Index: A comparison of the Missouri News Content Cluster audience to the internet population.

WEBSITES

The Missouri News Content Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Missouri News Content Cluster audience is mymoinfo.com.

Website	Composition	Index
mymoinfo.com	1.68%	127.78x
advantagenews.com	1.52%	116.31x
kplr11.com	1.18%	114.89x
stlmag.com	2.35%	113.48x
bjc.org	4.89%	109.07x
myleaderpaper.com	5.63%	106.43x
baue.com	3.14%	101.37x
laduenews.com	2.03%	99.44x
emissourian.com	3.90%	98.89x
theintelligencer.com	5.07%	93.40x

Composition Percentage: The overlap percentage between the Missouri News Content Cluster audience and the Web attribute.

Index: A comparison of the Missouri News Content Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Missouri News Content Cluster audience is Missouri Travel & Outdoors Cluster.

Content Affinity	Composition	Index
Missouri Travel & Outdoors Cluster	20.27%	36.15x
Illinois News	17.67%	21.88x
Public Policy Media	1.49%	17.96x
Assorted Topics (Car News, Animals, Viral Media)	0.55%	17.29x
Alaska Cluster	1.49%	17.25x
Central California Cluster	2.26%	16.94x
Kansas City News	25.18%	15.97x
Pet Supplies	0.72%	15.61x
Northern California Cluster	6.41%	15.28x
Trucks	0.55%	14.57x

Composition Percentage: The overlap percentage between the Missouri News Content Cluster audience and the Content Affinity attribute.

Index: A comparison of the Missouri News Content Cluster audience to the internet population.

DEMOGRAPHICS

The Missouri News Content Cluster audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Female