MISSOURI NEWS CONTENT CLUSTER

Audience Size: 1.4 Million Devices

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Explore the Missouri News Content Cluster Audience

Below you'll find more information about the Missouri News Content Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Missouri News Content Cluster audience.

INTERESTS

The Missouri News Content Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Missouri News Content Cluster audience is Southern Central Voters.

Interest	Composition	Index
Southern Central Voters	24.29%	11.62x
Liberal News Readers	13.24%	9.79x
MLB Fans	14.16%	9.43x
Financial News Readers	11.86%	8.43x
Financial Business Intelligence Researchers	13.36%	8.39x
Country Music Fans	12.85%	8.20x
TV Advertising Professionals	12.98%	8.12x
Cholesterol Researchers	12.32%	8.04x
Conservative News Readers	13.08%	7.89x
Tampa and St Petersburg Trip Planners	12.40%	7.83x

Composition Percentage: The overlap percentage between the Missouri News Content Cluster audience and the Interest attribute.

Index: A comparison of the Missouri News Content Cluster audience to the internet population.

APPAREL RETAILERS

The Missouri News Content Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Missouri News Content Cluster audience is Eddie Bauer.

Location	Composition	Index
Eddie Bauer	0.02%	2.11x
Journeys	0.03%	1.79x
LOFT	0.05%	1.73x
Dressbarn	0.05%	1.66x
Michael Kors	0.02%	1.64x
The North Face	0.02%	1.32x
Express	0.02%	1.32x
Zumiez	0.02%	1.23x
Chicos	0.04%	1.20x
Forever 21	0.03%	1.15x

Composition Percentage: The overlap percentage between the Missouri News Content Cluster audience and the Location attribute.

Index: A comparison of the Missouri News Content Cluster audience to the internet population.

WEBSITES

The Missouri News Content Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Missouri News Content Cluster audience is edglentoday.com.

Website	Composition	Index
edglentoday.com	1.15%	243.70x
altondailynews.com	1.54%	232.15x
saucemagazine.com	3.06%	230.57x
advantagenews.com	2.28%	229.53x
mymoinfo.com	1.52%	228.18x
myleaderpaper.com	2.15%	228.05x
stlballparkvillage.com	2.51%	222.41x
irwinchapel.com	1.28%	221.47x
wentzvillemo.org	1.51%	220.93x
lincolncountyjournal.com	0.82%	219.48x

Composition Percentage: The overlap percentage between the Missouri News Content Cluster audience and the Web attribute.

Index: A comparison of the Missouri News Content Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Missouri News Content Cluster audience is Illinois College Sports.

Content Affinity	Composition	Index
Illinois College Sports	0.66%	30.50x
Missouri Travel & Outdoors Cluster	15.90%	26.70x
Illinois News	12.63%	18.27x
Kansas City News	15.19%	12.68x
Assorted Topics #11662 (Viral Media, Paid Traffic)	3.19%	12.17x
Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research)	0.25%	11.65x
Environmental Conservation	0.04%	8.94x
Arkansas News	4.85%	8.92x
Assorted Topics #11418 (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania)	0.24%	8.74x
Fox News Content Consumers	6.03%	8.64x

Composition Percentage: The overlap percentage between the Missouri News Content Cluster audience and the Content Affinity attribute.

Index: A comparison of the Missouri News Content Cluster audience to the internet population.

DEMOGRAPHICS

The Missouri News Content Cluster audience resonates most for the following age and income brackets.

Age

18-24

Income

Under $25,000