MISSOURI NEWS CONTENT CLUSTER

Audience Size: 445 Thousand Devices

View All Audiences

Explore the Missouri News Content Cluster Audience

Below you'll find more information about the Missouri News Content Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 445 thousand unique devices whose actions qualify for the Missouri News Content Cluster audience.

INTERESTS

The Missouri News Content Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Missouri News Content Cluster audience is St. Louis Trip Planners.

Interest	Composition	Index
St. Louis Trip Planners	85.65%	26.63x
Professional Sound Products Researchers	38.03%	19.64x
St. Louis Cardinals Fans	66.86%	18.82x
Satellite TV Buyers	54.34%	17.90x
Kansas City Chiefs Fans	33.80%	15.48x
Retired Government Employees	4.16%	9.69x
Southern Central Voters	44.25%	9.44x
Chicago Trip Planners	15.89%	8.52x
Little Rock Trip Planners	13.22%	8.26x
Event Ticketing Websites	26.20%	8.24x

Composition Percentage: The overlap percentage between the Missouri News Content Cluster audience and the Interest attribute.

Index: A comparison of the Missouri News Content Cluster audience to the internet population.

APPAREL RETAILERS

The Missouri News Content Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Missouri News Content Cluster audience is H&M.

Location	Composition	Index
H&M	0.01%	2.34x
Mens Wearhouse	0.02%	2.20x
Maurices	0.04%	1.80x
Old Navy	0.01%	0.94x

Composition Percentage: The overlap percentage between the Missouri News Content Cluster audience and the Location attribute.

Index: A comparison of the Missouri News Content Cluster audience to the internet population.

WEBSITES

The Missouri News Content Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Missouri News Content Cluster audience is saucemagazine.com.

Website	Composition	Index
saucemagazine.com	4.26%	247.07x
mymoinfo.com	3.99%	214.73x
bjc.org	4.68%	214.45x
myleaderpaper.com	9.07%	195.20x
kmov.com	52.68%	186.94x
riverbender.com	7.61%	185.43x
theintelligencer.com	6.98%	175.11x
dailyjournalonline.com	4.90%	174.67x
stlmugshots.com	2.40%	170.85x
feastmagazine.com	4.98%	168.47x

Composition Percentage: The overlap percentage between the Missouri News Content Cluster audience and the Web attribute.

Index: A comparison of the Missouri News Content Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Missouri News Content Cluster audience is Missouri Travel & Outdoors Cluster.

Content Affinity	Composition	Index
Missouri Travel & Outdoors Cluster	22.15%	34.19x
Illinois News	12.61%	16.91x
Illinois College Sports	0.43%	13.15x
Kansas City News	17.03%	12.64x
Fire Fighting	0.04%	11.21x
Education Cluster	0.09%	10.34x
Chicago Cluster	7.01%	8.14x
Farming & Agriculture	0.08%	7.92x
Cuba & Mexico Media	0.01%	7.17x
Beach Vacations	0.01%	6.43x

Composition Percentage: The overlap percentage between the Missouri News Content Cluster audience and the Content Affinity attribute.

Index: A comparison of the Missouri News Content Cluster audience to the internet population.

DEMOGRAPHICS

The Missouri News Content Cluster audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male