Dstillery Audiences

MISSOURI NEWS CONTENT CLUSTER

Audience Size: 1.4 Million Devices

Explore the Missouri News Content Cluster Audience

Below you'll find more information about the Missouri News Content Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Missouri News Content Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Missouri News Content Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Missouri News Content Cluster audience is Southern Central Voters.

Interest Composition Index
Southern Central Voters 24.29% 11.62x
Liberal News Readers 13.24% 9.79x
MLB Fans 14.16% 9.43x
Financial News Readers 11.86% 8.43x
Financial Business Intelligence Researchers 13.36% 8.39x
Country Music Fans 12.85% 8.20x
TV Advertising Professionals 12.98% 8.12x
Cholesterol Researchers 12.32% 8.04x
Conservative News Readers 13.08% 7.89x
Tampa and St Petersburg Trip Planners 12.40% 7.83x
Composition Percentage: The overlap percentage between the Missouri News Content Cluster audience and the Interest attribute.
Index: A comparison of the Missouri News Content Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Missouri News Content Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Missouri News Content Cluster audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.02% 2.11x
Journeys 0.03% 1.79x
LOFT 0.05% 1.73x
Dressbarn 0.05% 1.66x
Michael Kors 0.02% 1.64x
The North Face 0.02% 1.32x
Express 0.02% 1.32x
Zumiez 0.02% 1.23x
Chicos 0.04% 1.20x
Forever 21 0.03% 1.15x
Composition Percentage: The overlap percentage between the Missouri News Content Cluster audience and the Location attribute.
Index: A comparison of the Missouri News Content Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Missouri News Content Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Missouri News Content Cluster audience is edglentoday.com.

Website Composition Index
edglentoday.com 1.15% 243.70x
altondailynews.com 1.54% 232.15x
saucemagazine.com 3.06% 230.57x
advantagenews.com 2.28% 229.53x
mymoinfo.com 1.52% 228.18x
myleaderpaper.com 2.15% 228.05x
stlballparkvillage.com 2.51% 222.41x
irwinchapel.com 1.28% 221.47x
wentzvillemo.org 1.51% 220.93x
lincolncountyjournal.com 0.82% 219.48x
Composition Percentage: The overlap percentage between the Missouri News Content Cluster audience and the Web attribute.
Index: A comparison of the Missouri News Content Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Missouri News Content Cluster audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.66% 30.50x
Missouri Travel & Outdoors Cluster 15.90% 26.70x
Illinois News 12.63% 18.27x
Kansas City News 15.19% 12.68x
Assorted Topics #11662 (Viral Media, Paid Traffic) 3.19% 12.17x
Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research) 0.25% 11.65x
Environmental Conservation 0.04% 8.94x
Arkansas News 4.85% 8.92x
Assorted Topics #11418 (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.24% 8.74x
Fox News Content Consumers 6.03% 8.64x
Composition Percentage: The overlap percentage between the Missouri News Content Cluster audience and the Content Affinity attribute.
Index: A comparison of the Missouri News Content Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Missouri News Content Cluster audience resonates most for the following age and income brackets.
Age
18-24
Income
Under $25,000