MISSOURI NEWS CONTENT CLUSTER

Audience Size: 630.2 Thousand Devices

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Explore the Missouri News Content Cluster Audience

Below you'll find more information about the Missouri News Content Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 630.2 thousand unique devices whose actions qualify for the Missouri News Content Cluster audience.

INTERESTS

The Missouri News Content Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Missouri News Content Cluster audience is St. Louis Trip Planners.

Interest	Composition	Index
St. Louis Trip Planners	80.31%	23.74x
St. Louis Cardinals Fans	46.51%	17.78x
Satellite TV Buyers	42.80%	17.06x
Southern Central Voters	35.66%	10.66x
Nashville Activity Researchers	4.07%	10.24x
Junk Food Lovers	8.88%	9.70x
Advertising Professionals	9.73%	9.70x
Los Angeles Rams Fans	16.78%	9.53x
TV Advertising Professionals	8.29%	9.47x
Financial Business Intelligence Researchers	8.90%	9.32x

Composition Percentage: The overlap percentage between the Missouri News Content Cluster audience and the Interest attribute.

Index: A comparison of the Missouri News Content Cluster audience to the internet population.

APPAREL RETAILERS

The Missouri News Content Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Missouri News Content Cluster audience is H&M.

Location	Composition	Index
H&M	0.05%	3.59x
LOFT	0.03%	2.28x
Dressbarn	0.02%	1.73x
Maurices	0.05%	1.44x
Mens Wearhouse	0.02%	1.17x
Victoria's Secret	0.02%	1.07x
Express	0.02%	1.00x
Buckle	0.02%	0.95x
Old Navy	0.02%	0.90x
Journeys	0.02%	0.87x

Composition Percentage: The overlap percentage between the Missouri News Content Cluster audience and the Location attribute.

Index: A comparison of the Missouri News Content Cluster audience to the internet population.

WEBSITES

The Missouri News Content Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Missouri News Content Cluster audience is saucemagazine.com.

Website	Composition	Index
saucemagazine.com	7.59%	192.89x
myleaderpaper.com	4.48%	189.50x
mymoinfo.com	1.96%	185.20x
baue.com	3.28%	180.07x
bjc.org	4.94%	174.73x
emissourian.com	1.70%	174.14x
riverbender.com	6.41%	156.16x
feastmagazine.com	5.41%	145.40x
dailyjournalonline.com	4.56%	144.95x
kmov.com	58.65%	143.27x

Composition Percentage: The overlap percentage between the Missouri News Content Cluster audience and the Web attribute.

Index: A comparison of the Missouri News Content Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Missouri News Content Cluster audience is Missouri Travel & Outdoors Cluster.

Content Affinity	Composition	Index
Missouri Travel & Outdoors Cluster	21.39%	30.33x
Illinois News	13.75%	14.31x
Kansas City News	20.89%	12.34x
Illinois College Sports	0.40%	11.77x
Education Cluster	0.10%	9.50x
Fire Fighting	0.04%	8.52x
Paper & Packaging	0.03%	8.47x
Chicago Cluster	10.30%	7.89x
San Francisco Bay Area Cluster	4.53%	7.46x
Central California Cluster	0.90%	7.39x

Composition Percentage: The overlap percentage between the Missouri News Content Cluster audience and the Content Affinity attribute.

Index: A comparison of the Missouri News Content Cluster audience to the internet population.

DEMOGRAPHICS

The Missouri News Content Cluster audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male