MISSOURI NEWS CONTENT CLUSTER

Audience Size: 1.2 Million Devices

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Explore the Missouri News Content Cluster Audience

Below you'll find more information about the Missouri News Content Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Missouri News Content Cluster audience.

INTERESTS

The Missouri News Content Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Missouri News Content Cluster audience is St. Louis Trip Planners.

Interest	Composition	Index
St. Louis Trip Planners	68.23%	17.37x
St. Louis Cardinals Fans	48.80%	14.20x
Liberal News Readers	25.73%	11.62x
MLB Fans	28.96%	10.82x
Financial News Readers	22.02%	10.56x
Advertising Professionals	24.17%	10.35x
Financial Business Intelligence Researchers	23.43%	10.07x
TV Advertising Professionals	23.02%	10.00x
Country Music Fans	27.02%	9.91x
Tampa and St Petersburg Trip Planners	24.16%	9.84x

Composition Percentage: The overlap percentage between the Missouri News Content Cluster audience and the Interest attribute.

Index: A comparison of the Missouri News Content Cluster audience to the internet population.

APPAREL RETAILERS

The Missouri News Content Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Missouri News Content Cluster audience is Maurices.

Location	Composition	Index
Maurices	0.03%	1.63x
Mens Wearhouse	0.02%	1.24x
Buckle	0.01%	1.21x
Lane Bryant	0.01%	1.18x
Carhartt	0.18%	1.09x
Dressbarn	0.01%	1.07x
American Eagle Outfitters	0.01%	1.06x
The Childrens Place	0.02%	1.03x
Express	0.01%	0.98x
Old Navy	0.02%	0.91x

Composition Percentage: The overlap percentage between the Missouri News Content Cluster audience and the Location attribute.

Index: A comparison of the Missouri News Content Cluster audience to the internet population.

WEBSITES

The Missouri News Content Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Missouri News Content Cluster audience is fabulousfox.com.

Website	Composition	Index
fabulousfox.com	1.20%	153.05x
mymoinfo.com	1.77%	150.63x
kplr11.com	1.86%	136.94x
stlmag.com	3.92%	135.63x
advantagenews.com	2.33%	132.91x
bjc.org	5.83%	127.94x
myleaderpaper.com	5.84%	124.52x
riverbender.com	1.51%	124.51x
baue.com	2.87%	123.91x
semissourian.com	1.44%	120.34x

Composition Percentage: The overlap percentage between the Missouri News Content Cluster audience and the Web attribute.

Index: A comparison of the Missouri News Content Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Missouri News Content Cluster audience is Missouri Travel & Outdoors Cluster.

Content Affinity	Composition	Index
Missouri Travel & Outdoors Cluster	24.71%	27.75x
Illinois College Sports	0.19%	19.42x
Illinois News	23.86%	18.31x
Illinois	0.94%	17.54x
Illinois Education	0.19%	16.49x
Local & Travel England - North Midlands	0.07%	15.19x
Assorted Topics (Viral Media, Paid Traffic)	0.01%	14.69x
Kansas City News	32.62%	13.74x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports)	0.12%	13.45x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations)	0.05%	12.15x

Composition Percentage: The overlap percentage between the Missouri News Content Cluster audience and the Content Affinity attribute.

Index: A comparison of the Missouri News Content Cluster audience to the internet population.

DEMOGRAPHICS

The Missouri News Content Cluster audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Female