MISSOURI NEWS CONTENT CLUSTER

Audience Size: 847.1 Thousand Devices

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Explore the Missouri News Content Cluster Audience

Below you'll find more information about the Missouri News Content Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 847.1 thousand unique devices whose actions qualify for the Missouri News Content Cluster audience.

INTERESTS

The Missouri News Content Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Missouri News Content Cluster audience is St. Louis Trip Planners.

Interest	Composition	Index
St. Louis Trip Planners	74.98%	24.56x
St. Louis Cardinals Fans	41.99%	18.83x
Liberal News Readers	13.84%	13.22x
Financial News Readers	11.65%	10.98x
Advertising Professionals	13.71%	10.66x
Financial Business Intelligence Researchers	12.95%	10.53x
Southern Central Voters	31.71%	10.28x
TV Advertising Professionals	11.64%	9.99x
Tampa and St Petersburg Trip Planners	12.24%	9.66x
Country Music Fans	16.72%	9.49x

Composition Percentage: The overlap percentage between the Missouri News Content Cluster audience and the Interest attribute.

Index: A comparison of the Missouri News Content Cluster audience to the internet population.

APPAREL RETAILERS

The Missouri News Content Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Missouri News Content Cluster audience is Maurices.

Location	Composition	Index
Maurices	0.05%	1.70x
Gymboree	0.02%	1.62x
Michael Kors	0.01%	1.46x
Lane Bryant	0.02%	1.37x
Hollister	0.01%	1.33x
Banana Republic	0.02%	1.24x
American Eagle Outfitters	0.02%	1.15x
Buckle	0.02%	1.09x
Journeys	0.03%	1.08x
Dressbarn	0.01%	1.07x

Composition Percentage: The overlap percentage between the Missouri News Content Cluster audience and the Location attribute.

Index: A comparison of the Missouri News Content Cluster audience to the internet population.

WEBSITES

The Missouri News Content Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Missouri News Content Cluster audience is mymoinfo.com.

Website	Composition	Index
mymoinfo.com	1.23%	158.44x
myleaderpaper.com	6.12%	140.36x
bjc.org	4.72%	138.17x
saucemagazine.com	6.63%	134.41x
baue.com	3.99%	130.15x
emissourian.com	3.02%	129.16x
feastmagazine.com	5.73%	115.75x
dailyjournalonline.com	5.40%	112.72x
theintelligencer.com	6.67%	110.55x
kmov.com	59.57%	108.02x

Composition Percentage: The overlap percentage between the Missouri News Content Cluster audience and the Web attribute.

Index: A comparison of the Missouri News Content Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Missouri News Content Cluster audience is Missouri Travel & Outdoors Cluster.

Content Affinity	Composition	Index
Missouri Travel & Outdoors Cluster	21.44%	28.90x
Environmental Conservation	0.03%	14.83x
Illinois News	15.70%	13.91x
Kansas City News	23.62%	11.75x
Illinois College Sports	0.51%	10.75x
Beach Vacations	0.06%	9.48x
Central California Cluster	1.39%	9.35x
Rural Living	0.01%	8.93x
Chicago Cluster	14.34%	8.79x
Australia & New Zealand Media	0.66%	8.29x

Composition Percentage: The overlap percentage between the Missouri News Content Cluster audience and the Content Affinity attribute.

Index: A comparison of the Missouri News Content Cluster audience to the internet population.

DEMOGRAPHICS

The Missouri News Content Cluster audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male