MISSOURI NEWS CONTENT CLUSTER

Audience Size: 1.6 Million Devices

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Explore the Missouri News Content Cluster Audience

Below you'll find more information about the Missouri News Content Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Missouri News Content Cluster audience.

INTERESTS

The Missouri News Content Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Missouri News Content Cluster audience is St. Louis Cardinals Fans.

Interest	Composition	Index
St. Louis Cardinals Fans	40.64%	14.76x
Southern Central Voters	27.48%	9.34x
Liberal News Readers	19.79%	8.64x
MLB Fans	21.32%	8.20x
Country Music Fans	18.90%	8.04x
Tampa and St Petersburg Trip Planners	18.70%	8.00x
Conservative News Readers	19.91%	7.75x
Financial Business Intelligence Researchers	18.38%	7.50x
TV Advertising Professionals	17.20%	7.32x
Financial News Readers	17.55%	7.27x

Composition Percentage: The overlap percentage between the Missouri News Content Cluster audience and the Interest attribute.

Index: A comparison of the Missouri News Content Cluster audience to the internet population.

APPAREL RETAILERS

The Missouri News Content Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Missouri News Content Cluster audience is Buckle.

Location	Composition	Index
Buckle	0.28%	1.26x
Jos A. Bank Clothiers	0.30%	1.25x
Ann Taylor	0.02%	1.22x
Journeys	0.05%	1.18x
Dressbarn	0.05%	1.17x
Mens Wearhouse	0.47%	1.15x
The North Face	0.02%	1.10x
Johnston and Murphy	0.40%	1.03x
Old Navy	0.09%	1.01x
Chicos	0.05%	1.00x

Composition Percentage: The overlap percentage between the Missouri News Content Cluster audience and the Location attribute.

Index: A comparison of the Missouri News Content Cluster audience to the internet population.

WEBSITES

The Missouri News Content Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Missouri News Content Cluster audience is edglentoday.com.

Website	Composition	Index
edglentoday.com	1.12%	146.81x
saucemagazine.com	4.04%	142.69x
altondailynews.com	1.68%	140.76x
rivercity.com	1.06%	139.71x
baue.com	1.69%	137.50x
dierbergs.com	2.00%	135.29x
myleaderpaper.com	3.30%	134.80x
wentzvillemo.org	1.26%	131.07x
bjc.org	4.01%	130.58x
fabulousfox.com	4.96%	129.43x

Composition Percentage: The overlap percentage between the Missouri News Content Cluster audience and the Web attribute.

Index: A comparison of the Missouri News Content Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Missouri News Content Cluster audience is Missouri Travel & Outdoors Cluster.

Content Affinity	Composition	Index
Missouri Travel & Outdoors Cluster	18.30%	22.81x
Illinois College Sports	0.68%	19.68x
Illinois News	17.94%	16.35x
Assorted Topics (Web Hosting, Fiction Storytelling, Research)	0.17%	13.51x
Local & Travel England - North Midlands	0.04%	11.65x
Kansas City News	22.85%	11.46x
Arkansas News	6.89%	8.37x
Assorted Topics (Viral Media, Paid Traffic)	6.82%	8.21x
Environmental Conservation	0.05%	8.16x
Cars, Travel & Food	0.26%	7.74x

Composition Percentage: The overlap percentage between the Missouri News Content Cluster audience and the Content Affinity attribute.

Index: A comparison of the Missouri News Content Cluster audience to the internet population.

DEMOGRAPHICS

The Missouri News Content Cluster audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Female