MISSOURI NEWS CONTENT CLUSTER

Audience Size: 1.6 Million Devices

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Explore the Missouri News Content Cluster Audience

Below you'll find more information about the Missouri News Content Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Missouri News Content Cluster audience.

INTERESTS

The Missouri News Content Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Missouri News Content Cluster audience is St. Louis Cardinals Fans.

Interest	Composition	Index
St. Louis Cardinals Fans	29.38%	19.07x
Southern Central Voters	20.32%	12.46x
Liberal News Readers	14.33%	10.26x
Tampa and St Petersburg Trip Planners	12.72%	9.25x
Country Music Fans	11.94%	9.23x
MLB Fans	13.81%	9.22x
Financial Business Intelligence Researchers	13.00%	8.91x
Conservative News Readers	13.07%	8.73x
TV Advertising Professionals	11.88%	8.69x
Entertainment Industry Decision Makers	10.94%	8.57x

Composition Percentage: The overlap percentage between the Missouri News Content Cluster audience and the Interest attribute.

Index: A comparison of the Missouri News Content Cluster audience to the internet population.

APPAREL RETAILERS

The Missouri News Content Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Missouri News Content Cluster audience is Chicos.

Location	Composition	Index
Chicos	0.11%	2.04x
LOFT	0.11%	1.66x
Journeys	0.07%	1.40x
Jos A. Bank Clothiers	0.35%	1.34x
Dressbarn	0.06%	1.31x
Buckle	0.20%	1.30x
Ann Taylor	0.03%	1.21x
Mens Wearhouse	0.50%	1.18x
Victoria's Secret	0.12%	1.17x
Free People	0.02%	1.01x

Composition Percentage: The overlap percentage between the Missouri News Content Cluster audience and the Location attribute.

Index: A comparison of the Missouri News Content Cluster audience to the internet population.

WEBSITES

The Missouri News Content Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Missouri News Content Cluster audience is edglentoday.com.

Website	Composition	Index
edglentoday.com	1.18%	159.99x
advantagenews.com	1.13%	157.29x
saucemagazine.com	4.21%	155.15x
altondailynews.com	1.82%	151.87x
rivercity.com	1.49%	151.28x
baue.com	2.29%	147.61x
myleaderpaper.com	2.87%	147.50x
dierbergs.com	2.74%	144.31x
bjc.org	5.16%	143.09x
fabulousfox.com	6.00%	141.86x

Composition Percentage: The overlap percentage between the Missouri News Content Cluster audience and the Web attribute.

Index: A comparison of the Missouri News Content Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Missouri News Content Cluster audience is Missouri Travel & Outdoors Cluster.

Content Affinity	Composition	Index
Missouri Travel & Outdoors Cluster	16.57%	23.20x
Illinois College Sports	0.78%	19.92x
Illinois News	16.59%	16.55x
Assorted Topics (Web Hosting, Fiction Storytelling, Research)	0.18%	12.30x
Kansas City News	19.68%	10.82x
Local & Travel England - North Midlands	0.04%	10.57x
Assorted Topics (Viral Media, Paid Traffic)	5.26%	8.39x
Environmental Conservation	0.04%	8.00x
Liberal Media - Political Activism	2.53%	7.71x
Australia & New Zealand Media	2.78%	7.48x

Composition Percentage: The overlap percentage between the Missouri News Content Cluster audience and the Content Affinity attribute.

Index: A comparison of the Missouri News Content Cluster audience to the internet population.

DEMOGRAPHICS

The Missouri News Content Cluster audience resonates most for the following age bracket and gender.

Age

65+

Gender

Female