MISSOURI NEWS CONTENT CLUSTER

Audience Size: 2.1 Million Devices

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Explore the Missouri News Content Cluster Audience

Below you'll find more information about the Missouri News Content Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Missouri News Content Cluster audience.

INTERESTS

The Missouri News Content Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Missouri News Content Cluster audience is St. Louis Trip Planners.

Interest	Composition	Index
St. Louis Trip Planners	64.10%	22.43x
St. Louis Cardinals Fans	42.82%	16.22x
Southern Central Voters	27.36%	9.95x
Liberal News Readers	18.54%	9.47x
Country Music Fans	18.65%	9.13x
Tampa and St Petersburg Trip Planners	17.05%	8.88x
MLB Fans	19.15%	8.76x
Conservative News Readers	17.88%	8.38x
Financial Business Intelligence Researchers	16.88%	8.24x
Advertising Professionals	16.54%	8.17x

Composition Percentage: The overlap percentage between the Missouri News Content Cluster audience and the Interest attribute.

Index: A comparison of the Missouri News Content Cluster audience to the internet population.

APPAREL RETAILERS

The Missouri News Content Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Missouri News Content Cluster audience is Dressbarn.

Location	Composition	Index
Dressbarn	0.01%	1.98x
Maurices	0.01%	1.86x
Jos A. Bank Clothiers	0.01%	1.79x
Chicos	0.01%	1.35x
Old Navy	0.01%	1.16x
Carhartt	0.14%	1.12x
Mens Wearhouse	0.01%	0.69x

Composition Percentage: The overlap percentage between the Missouri News Content Cluster audience and the Location attribute.

Index: A comparison of the Missouri News Content Cluster audience to the internet population.

WEBSITES

The Missouri News Content Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Missouri News Content Cluster audience is saucemagazine.com.

Website	Composition	Index
saucemagazine.com	1.90%	98.55x
stlsprout.com	1.14%	95.45x
fabulousfox.com	3.05%	93.53x
metrostlouis.org	2.38%	90.41x
hollywoodcasinostlouis.com	1.35%	87.41x
advantagenews.com	2.72%	87.18x
myleaderpaper.com	4.32%	86.64x
baue.com	2.33%	84.65x
bjc.org	5.50%	83.86x
kplr11.com	5.35%	83.25x

Composition Percentage: The overlap percentage between the Missouri News Content Cluster audience and the Web attribute.

Index: A comparison of the Missouri News Content Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Missouri News Content Cluster audience is Missouri Travel & Outdoors Cluster.

Content Affinity	Composition	Index
Missouri Travel & Outdoors Cluster	22.21%	22.41x
Illinois College Sports	0.36%	18.81x
Illinois News	19.55%	14.79x
Assorted Topics (Web Hosting, Fiction Storytelling, Research)	0.05%	13.66x
Local & Travel England - North Midlands	0.06%	13.10x
Assorted Topics (Animals, Clothing, Events, Education)	0.01%	11.52x
Kansas City News	28.51%	10.97x
Environmental Conservation	0.05%	10.47x
Assorted Topics (Viral Media, Paid Traffic)	0.03%	10.02x
Illinois Education	0.32%	9.60x

Composition Percentage: The overlap percentage between the Missouri News Content Cluster audience and the Content Affinity attribute.

Index: A comparison of the Missouri News Content Cluster audience to the internet population.

DEMOGRAPHICS

The Missouri News Content Cluster audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Female