Dstillery Audiences

MISSOURI NEWS CONTENT CLUSTER

Audience Size: 1.2 Million Devices

Explore the Missouri News Content Cluster Audience

Below you'll find more information about the Missouri News Content Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Missouri News Content Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Missouri News Content Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Missouri News Content Cluster audience is St. Louis Cardinals Fans.

Interest Composition Index
St. Louis Cardinals Fans 41.51% 16.18x
Southern Central Voters 27.18% 9.83x
Liberal News Readers 19.61% 9.77x
MLB Fans 20.78% 9.47x
Country Music Fans 20.09% 9.16x
Tampa and St Petersburg Trip Planners 19.26% 8.98x
Conservative News Readers 19.72% 8.87x
Financial Business Intelligence Researchers 17.58% 8.64x
Financial News Readers 16.87% 8.46x
Law Enforcement Officers 19.72% 8.39x
Composition Percentage: The overlap percentage between the Missouri News Content Cluster audience and the Interest attribute.
Index: A comparison of the Missouri News Content Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Missouri News Content Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Missouri News Content Cluster audience is Dressbarn.

Location Composition Index
Dressbarn 0.05% 1.53x
Journeys 0.05% 1.17x
Chicos 0.05% 1.16x
Carhartt 0.06% 1.16x
Buckle 0.06% 1.11x
LOFT 0.06% 1.07x
Lane Bryant 0.04% 1.06x
The North Face 0.01% 1.02x
Old Navy 0.07% 1.01x
J. Crew 0.02% 1.01x
Composition Percentage: The overlap percentage between the Missouri News Content Cluster audience and the Location attribute.
Index: A comparison of the Missouri News Content Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Missouri News Content Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Missouri News Content Cluster audience is myleaderpaper.com.

Website Composition Index
myleaderpaper.com 3.46% 136.98x
saucemagazine.com 3.52% 132.94x
bjc.org 4.91% 131.20x
fabulousfox.com 5.09% 128.19x
metrostlouis.org 4.79% 125.10x
emissourian.com 2.47% 122.07x
hollywoodcasinostlouis.com 2.18% 116.25x
stlouis.cbslocal.com 2.46% 112.86x
stlmag.com 16.62% 107.10x
hutchensfuneralhomes.com 2.01% 105.29x
Composition Percentage: The overlap percentage between the Missouri News Content Cluster audience and the Web attribute.
Index: A comparison of the Missouri News Content Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Missouri News Content Cluster audience is Missouri Travel & Outdoors Cluster.

Content Affinity Composition Index
Missouri Travel & Outdoors Cluster 17.91% 25.10x
Illinois College Sports 0.57% 22.06x
Illinois News 17.88% 17.65x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.13% 15.89x
Local & Travel England - North Midlands 0.05% 12.78x
Kansas City News 23.58% 12.50x
Environmental Conservation 0.05% 10.20x
Arkansas News 7.51% 9.55x
Assorted Topics (Viral Media, Paid Traffic) 7.33% 9.03x
Right Wing Blogs - Political Activism 0.95% 8.97x
Composition Percentage: The overlap percentage between the Missouri News Content Cluster audience and the Content Affinity attribute.
Index: A comparison of the Missouri News Content Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Missouri News Content Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female