MISSOURI NEWS CONTENT CLUSTER

Audience Size: 1.8 Million Devices

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Explore the Missouri News Content Cluster Audience

Below you'll find more information about the Missouri News Content Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Missouri News Content Cluster audience.

INTERESTS

The Missouri News Content Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Missouri News Content Cluster audience is St. Louis Cardinals Fans.

Interest	Composition	Index
St. Louis Cardinals Fans	44.47%	14.70x
Southern Central Voters	28.73%	8.77x
Country Music Fans	22.05%	8.63x
MLB Fans	25.28%	8.54x
Tampa and St Petersburg Trip Planners	21.94%	8.40x
Liberal News Readers	23.77%	8.33x
Conservative News Readers	22.87%	8.12x
South Carolina Gamecocks Fans	21.08%	7.92x
Entertainment Industry Decision Makers	18.56%	7.46x
Junk Food Lovers	20.51%	7.43x

Composition Percentage: The overlap percentage between the Missouri News Content Cluster audience and the Interest attribute.

Index: A comparison of the Missouri News Content Cluster audience to the internet population.

APPAREL RETAILERS

The Missouri News Content Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Missouri News Content Cluster audience is Kate Spade.

Location	Composition	Index
Kate Spade	0.02%	1.33x
Dressbarn	0.03%	1.26x
Buckle	0.04%	1.22x
Chicos	0.04%	1.18x
Coach	0.03%	1.04x
Michael Kors	0.03%	1.02x
Lane Bryant	0.03%	1.01x
Carhartt	0.22%	0.96x
Mens Wearhouse	0.04%	0.95x
Jos A. Bank Clothiers	0.03%	0.94x

Composition Percentage: The overlap percentage between the Missouri News Content Cluster audience and the Location attribute.

Index: A comparison of the Missouri News Content Cluster audience to the internet population.

WEBSITES

The Missouri News Content Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Missouri News Content Cluster audience is saucemagazine.com.

Website	Composition	Index
saucemagazine.com	2.94%	126.42x
altondailynews.com	1.05%	122.63x
dierbergs.com	1.16%	120.58x
rivercity.com	1.29%	118.88x
stlsprout.com	1.67%	117.10x
fabulousfox.com	4.67%	115.60x
shopwestcountycenter.com	1.14%	115.06x
advantagenews.com	2.14%	114.92x
myleaderpaper.com	3.71%	113.06x
ninenet.org	1.27%	111.20x

Composition Percentage: The overlap percentage between the Missouri News Content Cluster audience and the Web attribute.

Index: A comparison of the Missouri News Content Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Missouri News Content Cluster audience is Missouri Travel & Outdoors Cluster.

Content Affinity	Composition	Index
Missouri Travel & Outdoors Cluster	17.80%	23.56x
Illinois College Sports	0.49%	21.27x
Illinois News	17.06%	16.44x
Assorted Topics (Web Hosting, Fiction Storytelling, Research)	0.09%	15.53x
Local & Travel England - North Midlands	0.07%	13.53x
Kansas City News	23.94%	11.67x
Environmental Conservation	0.06%	11.17x
Assorted Topics (Viral Media, Paid Traffic)	0.04%	10.57x
Fox News Content Consumers	8.37%	10.27x
Assorted Topics (Animals, Clothing, Events, Education)	0.02%	9.55x

Composition Percentage: The overlap percentage between the Missouri News Content Cluster audience and the Content Affinity attribute.

Index: A comparison of the Missouri News Content Cluster audience to the internet population.

DEMOGRAPHICS

The Missouri News Content Cluster audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Female