Dstillery Audiences

MISSOURI NEWS CONTENT CLUSTER

Audience Size: 1.5 Million Devices

Explore the Missouri News Content Cluster Audience

Below you'll find more information about the Missouri News Content Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Missouri News Content Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Missouri News Content Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Missouri News Content Cluster audience is St. Louis Cardinals Fans.

Interest Composition Index
St. Louis Cardinals Fans 28.80% 20.44x
Southern Central Voters 22.23% 13.49x
Liberal News Readers 13.95% 11.11x
MLB Fans 13.71% 10.18x
Tampa and St Petersburg Trip Planners 12.81% 9.58x
Country Music Fans 12.60% 9.53x
Financial News Readers 12.22% 9.22x
Conservative News Readers 13.03% 9.17x
Financial Business Intelligence Researchers 13.56% 9.10x
Cholesterol Researchers 12.45% 8.96x
Composition Percentage: The overlap percentage between the Missouri News Content Cluster audience and the Interest attribute.
Index: A comparison of the Missouri News Content Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Missouri News Content Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Missouri News Content Cluster audience is LOFT.

Location Composition Index
LOFT 0.07% 1.63x
Dressbarn 0.04% 1.55x
Michael Kors 0.02% 1.54x
American Eagle Outfitters 0.03% 1.48x
Express 0.02% 1.38x
Chicos 0.04% 1.37x
Journeys 0.03% 1.36x
The North Face 0.02% 1.35x
J. Crew 0.02% 1.35x
Buckle 0.10% 1.34x
Composition Percentage: The overlap percentage between the Missouri News Content Cluster audience and the Location attribute.
Index: A comparison of the Missouri News Content Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Missouri News Content Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Missouri News Content Cluster audience is edglentoday.com.

Website Composition Index
edglentoday.com 1.24% 179.31x
advantagenews.com 1.54% 173.24x
saucemagazine.com 4.25% 171.38x
altondailynews.com 1.73% 171.31x
stlballparkvillage.com 1.17% 168.55x
rivercity.com 2.01% 165.39x
stanthonysmedcenter.com 1.33% 165.04x
myleaderpaper.com 2.57% 163.45x
baue.com 3.02% 161.01x
bjc.org 6.53% 157.08x
Composition Percentage: The overlap percentage between the Missouri News Content Cluster audience and the Web attribute.
Index: A comparison of the Missouri News Content Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Missouri News Content Cluster audience is Missouri Travel & Outdoors Cluster.

Content Affinity Composition Index
Missouri Travel & Outdoors Cluster 15.61% 25.24x
Illinois College Sports 0.90% 20.33x
Illinois News 14.90% 16.99x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.21% 14.03x
Local & Travel England - North Midlands 0.03% 12.30x
Kansas City News 17.45% 11.41x
Assorted Topics (Viral Media, Paid Traffic) 4.57% 9.56x
Liberal Media - Political Activism 2.71% 8.52x
Cars, Travel & Food 0.32% 8.16x
Environmental Conservation 0.04% 8.10x
Composition Percentage: The overlap percentage between the Missouri News Content Cluster audience and the Content Affinity attribute.
Index: A comparison of the Missouri News Content Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Missouri News Content Cluster audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female