MISSOURI NEWS CONTENT CLUSTER

Audience Size: 1.5 Million Devices

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Explore the Missouri News Content Cluster Audience

Below you'll find more information about the Missouri News Content Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Missouri News Content Cluster audience.

INTERESTS

The Missouri News Content Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Missouri News Content Cluster audience is St. Louis Cardinals Fans.

Interest	Composition	Index
St. Louis Cardinals Fans	32.66%	18.66x
Southern Central Voters	24.79%	11.73x
Liberal News Readers	14.37%	9.58x
MLB Fans	15.71%	9.45x
Country Music Fans	13.25%	8.43x
Financial Business Intelligence Researchers	14.33%	8.20x
TV Advertising Professionals	13.06%	8.16x
Tampa and St Petersburg Trip Planners	13.48%	8.07x
Financial News Readers	13.37%	8.04x
Cholesterol Researchers	13.35%	7.96x

Composition Percentage: The overlap percentage between the Missouri News Content Cluster audience and the Interest attribute.

Index: A comparison of the Missouri News Content Cluster audience to the internet population.

APPAREL RETAILERS

The Missouri News Content Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Missouri News Content Cluster audience is Michael Kors.

Location	Composition	Index
Michael Kors	0.03%	1.87x
Eddie Bauer	0.02%	1.80x
Journeys	0.04%	1.67x
Dressbarn	0.06%	1.62x
Lane Bryant	0.06%	1.55x
Gymboree	0.04%	1.46x
LOFT	0.05%	1.39x
Zumiez	0.03%	1.34x
Ann Taylor	0.03%	1.34x
Express	0.03%	1.32x

Composition Percentage: The overlap percentage between the Missouri News Content Cluster audience and the Location attribute.

Index: A comparison of the Missouri News Content Cluster audience to the internet population.

WEBSITES

The Missouri News Content Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Missouri News Content Cluster audience is edglentoday.com.

Website	Composition	Index
edglentoday.com	1.16%	233.54x
mymoinfo.com	1.26%	229.78x
stlballparkvillage.com	1.47%	225.59x
advantagenews.com	1.95%	225.09x
myleaderpaper.com	2.00%	223.40x
irwinchapel.com	1.06%	223.14x
altondailynews.com	1.54%	221.09x
saucemagazine.com	3.83%	220.65x
stanthonysmedcenter.com	1.66%	219.35x
rivercity.com	2.52%	213.17x

Composition Percentage: The overlap percentage between the Missouri News Content Cluster audience and the Web attribute.

Index: A comparison of the Missouri News Content Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Missouri News Content Cluster audience is Missouri Travel & Outdoors Cluster.

Content Affinity	Composition	Index
Missouri Travel & Outdoors Cluster	15.93%	26.42x
Illinois College Sports	0.91%	19.21x
Illinois News	13.78%	17.52x
Local & Travel England - North Midlands	0.04%	13.42x
Assorted Topics (Web Hosting, Fiction Storytelling, Research)	0.22%	12.68x
Kansas City News	16.22%	11.65x
Assorted Topics (Viral Media, Paid Traffic)	3.84%	10.74x
Environmental Conservation	0.04%	9.21x
Assorted Topics (Viral Media, Paid Traffic)	0.03%	8.94x
Local & Travel England - Northern England	0.06%	8.56x

Composition Percentage: The overlap percentage between the Missouri News Content Cluster audience and the Content Affinity attribute.

Index: A comparison of the Missouri News Content Cluster audience to the internet population.

DEMOGRAPHICS

The Missouri News Content Cluster audience resonates most for the following age bracket and gender.

Age

45-54

Gender

Male