MISSOURI NEWS CONTENT CLUSTER

Audience Size: 333.3 Thousand Devices

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Explore the Missouri News Content Cluster Audience

Below you'll find more information about the Missouri News Content Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 333.3 thousand unique devices whose actions qualify for the Missouri News Content Cluster audience.

INTERESTS

The Missouri News Content Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Missouri News Content Cluster audience is St. Louis Trip Planners.

Interest	Composition	Index
St. Louis Trip Planners	71.57%	23.69x
St. Louis Cardinals Fans	46.24%	19.57x
Liberal News Readers	21.37%	14.72x
MLB Fans	23.41%	13.56x
Financial News Readers	18.13%	13.20x
Advertising Professionals	18.91%	13.13x
TV Advertising Professionals	18.75%	13.07x
Financial Business Intelligence Researchers	18.60%	12.71x
Entertainment Industry Decision Makers	18.88%	12.50x
Tampa and St Petersburg Trip Planners	19.45%	12.46x

Composition Percentage: The overlap percentage between the Missouri News Content Cluster audience and the Interest attribute.

Index: A comparison of the Missouri News Content Cluster audience to the internet population.

APPAREL RETAILERS

The Missouri News Content Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Missouri News Content Cluster audience is Maurices.

Location	Composition	Index
Maurices	0.01%	2.59x
Journeys	0.01%	2.11x
Carhartt	0.05%	0.95x

Composition Percentage: The overlap percentage between the Missouri News Content Cluster audience and the Location attribute.

Index: A comparison of the Missouri News Content Cluster audience to the internet population.

WEBSITES

The Missouri News Content Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Missouri News Content Cluster audience is mymoinfo.com.

Website	Composition	Index
mymoinfo.com	1.80%	149.65x
stlmag.com	1.81%	141.55x
advantagenews.com	1.22%	139.19x
bjc.org	4.96%	126.67x
myleaderpaper.com	5.95%	124.60x
baue.com	3.47%	118.92x
emissourian.com	4.11%	112.10x
theintelligencer.com	5.04%	105.16x
laduenews.com	2.24%	104.37x
feastmagazine.com	8.04%	102.74x

Composition Percentage: The overlap percentage between the Missouri News Content Cluster audience and the Web attribute.

Index: A comparison of the Missouri News Content Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Missouri News Content Cluster audience is Missouri Travel & Outdoors Cluster.

Content Affinity	Composition	Index
Missouri Travel & Outdoors Cluster	22.46%	32.51x
Illinois Education	0.08%	24.99x
Illinois	0.24%	20.96x
Illinois News	19.34%	19.60x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports)	0.04%	18.21x
Concert Posters	0.03%	15.70x
Kansas City News	28.09%	14.76x
Natural & Healthy Living Researchers	0.14%	13.60x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania)	0.06%	13.58x
Illinois College Sports	0.28%	13.21x

Composition Percentage: The overlap percentage between the Missouri News Content Cluster audience and the Content Affinity attribute.

Index: A comparison of the Missouri News Content Cluster audience to the internet population.

DEMOGRAPHICS

The Missouri News Content Cluster audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Female