MISSOURI NEWS CONTENT CLUSTER

Audience Size: 1.5 Million Devices

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Explore the Missouri News Content Cluster Audience

Below you'll find more information about the Missouri News Content Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Missouri News Content Cluster audience.

INTERESTS

The Missouri News Content Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Missouri News Content Cluster audience is St. Louis Cardinals Fans.

Interest	Composition	Index
St. Louis Cardinals Fans	28.80%	20.44x
Southern Central Voters	22.23%	13.49x
Liberal News Readers	13.95%	11.11x
MLB Fans	13.71%	10.18x
Tampa and St Petersburg Trip Planners	12.81%	9.58x
Country Music Fans	12.60%	9.53x
Financial News Readers	12.22%	9.22x
Conservative News Readers	13.03%	9.17x
Financial Business Intelligence Researchers	13.56%	9.10x
Cholesterol Researchers	12.45%	8.96x

Composition Percentage: The overlap percentage between the Missouri News Content Cluster audience and the Interest attribute.

Index: A comparison of the Missouri News Content Cluster audience to the internet population.

APPAREL RETAILERS

The Missouri News Content Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Missouri News Content Cluster audience is LOFT.

Location	Composition	Index
LOFT	0.07%	1.63x
Dressbarn	0.04%	1.55x
Michael Kors	0.02%	1.54x
American Eagle Outfitters	0.03%	1.48x
Express	0.02%	1.38x
Chicos	0.04%	1.37x
Journeys	0.03%	1.36x
The North Face	0.02%	1.35x
J. Crew	0.02%	1.35x
Buckle	0.10%	1.34x

Composition Percentage: The overlap percentage between the Missouri News Content Cluster audience and the Location attribute.

Index: A comparison of the Missouri News Content Cluster audience to the internet population.

WEBSITES

The Missouri News Content Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Missouri News Content Cluster audience is edglentoday.com.

Website	Composition	Index
edglentoday.com	1.24%	179.31x
advantagenews.com	1.54%	173.24x
saucemagazine.com	4.25%	171.38x
altondailynews.com	1.73%	171.31x
stlballparkvillage.com	1.17%	168.55x
rivercity.com	2.01%	165.39x
stanthonysmedcenter.com	1.33%	165.04x
myleaderpaper.com	2.57%	163.45x
baue.com	3.02%	161.01x
bjc.org	6.53%	157.08x

Composition Percentage: The overlap percentage between the Missouri News Content Cluster audience and the Web attribute.

Index: A comparison of the Missouri News Content Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Missouri News Content Cluster audience is Missouri Travel & Outdoors Cluster.

Content Affinity	Composition	Index
Missouri Travel & Outdoors Cluster	15.61%	25.24x
Illinois College Sports	0.90%	20.33x
Illinois News	14.90%	16.99x
Assorted Topics (Web Hosting, Fiction Storytelling, Research)	0.21%	14.03x
Local & Travel England - North Midlands	0.03%	12.30x
Kansas City News	17.45%	11.41x
Assorted Topics (Viral Media, Paid Traffic)	4.57%	9.56x
Liberal Media - Political Activism	2.71%	8.52x
Cars, Travel & Food	0.32%	8.16x
Environmental Conservation	0.04%	8.10x

Composition Percentage: The overlap percentage between the Missouri News Content Cluster audience and the Content Affinity attribute.

Index: A comparison of the Missouri News Content Cluster audience to the internet population.

DEMOGRAPHICS

The Missouri News Content Cluster audience resonates most for the following age bracket and gender.

Age

65+

Gender

Female