Dstillery Audiences

MISSOURI NEWS CONTENT CLUSTER

Audience Size: 1.6 Million Devices

Explore the Missouri News Content Cluster Audience

Below you'll find more information about the Missouri News Content Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Missouri News Content Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Missouri News Content Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Missouri News Content Cluster audience is St. Louis Cardinals Fans.

Interest Composition Index
St. Louis Cardinals Fans 29.38% 19.07x
Southern Central Voters 20.32% 12.46x
Liberal News Readers 14.33% 10.26x
Tampa and St Petersburg Trip Planners 12.72% 9.25x
Country Music Fans 11.94% 9.23x
MLB Fans 13.81% 9.22x
Financial Business Intelligence Researchers 13.00% 8.91x
Conservative News Readers 13.07% 8.73x
TV Advertising Professionals 11.88% 8.69x
Entertainment Industry Decision Makers 10.94% 8.57x
Composition Percentage: The overlap percentage between the Missouri News Content Cluster audience and the Interest attribute.
Index: A comparison of the Missouri News Content Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Missouri News Content Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Missouri News Content Cluster audience is Chicos.

Location Composition Index
Chicos 0.11% 2.04x
LOFT 0.11% 1.66x
Journeys 0.07% 1.40x
Jos A. Bank Clothiers 0.35% 1.34x
Dressbarn 0.06% 1.31x
Buckle 0.20% 1.30x
Ann Taylor 0.03% 1.21x
Mens Wearhouse 0.50% 1.18x
Victoria's Secret 0.12% 1.17x
Free People 0.02% 1.01x
Composition Percentage: The overlap percentage between the Missouri News Content Cluster audience and the Location attribute.
Index: A comparison of the Missouri News Content Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Missouri News Content Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Missouri News Content Cluster audience is edglentoday.com.

Website Composition Index
edglentoday.com 1.18% 159.99x
advantagenews.com 1.13% 157.29x
saucemagazine.com 4.21% 155.15x
altondailynews.com 1.82% 151.87x
rivercity.com 1.49% 151.28x
baue.com 2.29% 147.61x
myleaderpaper.com 2.87% 147.50x
dierbergs.com 2.74% 144.31x
bjc.org 5.16% 143.09x
fabulousfox.com 6.00% 141.86x
Composition Percentage: The overlap percentage between the Missouri News Content Cluster audience and the Web attribute.
Index: A comparison of the Missouri News Content Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Missouri News Content Cluster audience is Missouri Travel & Outdoors Cluster.

Content Affinity Composition Index
Missouri Travel & Outdoors Cluster 16.57% 23.20x
Illinois College Sports 0.78% 19.92x
Illinois News 16.59% 16.55x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.18% 12.30x
Kansas City News 19.68% 10.82x
Local & Travel England - North Midlands 0.04% 10.57x
Assorted Topics (Viral Media, Paid Traffic) 5.26% 8.39x
Environmental Conservation 0.04% 8.00x
Liberal Media - Political Activism 2.53% 7.71x
Australia & New Zealand Media 2.78% 7.48x
Composition Percentage: The overlap percentage between the Missouri News Content Cluster audience and the Content Affinity attribute.
Index: A comparison of the Missouri News Content Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Missouri News Content Cluster audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female