MISSOURI NEWS CONTENT CLUSTER

Audience Size: 1.3 Million Devices

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Explore the Missouri News Content Cluster Audience

Below you'll find more information about the Missouri News Content Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Missouri News Content Cluster audience.

INTERESTS

The Missouri News Content Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Missouri News Content Cluster audience is St. Louis Trip Planners.

Interest	Composition	Index
St. Louis Trip Planners	69.93%	19.92x
St. Louis Cardinals Fans	46.32%	16.15x
Liberal News Readers	22.98%	12.19x
Advertising Professionals	20.12%	11.11x
Financial News Readers	19.59%	10.83x
Financial Business Intelligence Researchers	20.54%	10.72x
TV Advertising Professionals	19.48%	10.71x
Cholesterol Researchers	17.87%	10.53x
MLB Fans	24.30%	10.45x
Tampa and St Petersburg Trip Planners	20.39%	10.39x

Composition Percentage: The overlap percentage between the Missouri News Content Cluster audience and the Interest attribute.

Index: A comparison of the Missouri News Content Cluster audience to the internet population.

APPAREL RETAILERS

The Missouri News Content Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Missouri News Content Cluster audience is Maurices.

Location	Composition	Index
Maurices	0.06%	1.92x
Dressbarn	0.02%	1.85x
Lane Bryant	0.02%	1.51x
Coach	0.01%	1.46x
Chicos	0.02%	1.45x
Mens Wearhouse	0.03%	1.31x
Gap	0.02%	1.28x
Jos A. Bank Clothiers	0.02%	1.27x
White House Black Market	0.02%	1.27x
LOFT	0.02%	1.25x

Composition Percentage: The overlap percentage between the Missouri News Content Cluster audience and the Location attribute.

Index: A comparison of the Missouri News Content Cluster audience to the internet population.

WEBSITES

The Missouri News Content Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Missouri News Content Cluster audience is mymoinfo.com.

Website	Composition	Index
mymoinfo.com	1.66%	144.55x
stlmag.com	1.25%	136.36x
bjc.org	4.91%	122.68x
myleaderpaper.com	6.47%	116.64x
baue.com	3.50%	113.37x
emissourian.com	4.27%	105.96x
semissourian.com	2.21%	103.32x
laduenews.com	2.56%	99.03x
feastmagazine.com	8.45%	98.57x
stlmugshots.com	1.53%	97.77x

Composition Percentage: The overlap percentage between the Missouri News Content Cluster audience and the Web attribute.

Index: A comparison of the Missouri News Content Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Missouri News Content Cluster audience is Missouri Travel & Outdoors Cluster.

Content Affinity	Composition	Index
Missouri Travel & Outdoors Cluster	22.79%	28.67x
Illinois	0.16%	18.28x
Illinois Education	0.05%	16.81x
Illinois News	19.52%	16.75x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports)	0.02%	15.53x
Illinois College Sports	0.35%	13.48x
Kansas City News	28.68%	13.12x
Central California Cluster	2.16%	10.65x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania)	0.07%	10.20x
Northern California Cluster	6.89%	10.11x

Composition Percentage: The overlap percentage between the Missouri News Content Cluster audience and the Content Affinity attribute.

Index: A comparison of the Missouri News Content Cluster audience to the internet population.

DEMOGRAPHICS

The Missouri News Content Cluster audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Female