Dstillery Audiences

MISSOURI NEWS CONTENT CLUSTER

Audience Size: 1.6 Million Devices

Explore the Missouri News Content Cluster Audience

Below you'll find more information about the Missouri News Content Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Missouri News Content Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Missouri News Content Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Missouri News Content Cluster audience is St. Louis Cardinals Fans.

Interest Composition Index
St. Louis Cardinals Fans 40.64% 14.76x
Southern Central Voters 27.48% 9.34x
Liberal News Readers 19.79% 8.64x
MLB Fans 21.32% 8.20x
Country Music Fans 18.90% 8.04x
Tampa and St Petersburg Trip Planners 18.70% 8.00x
Conservative News Readers 19.91% 7.75x
Financial Business Intelligence Researchers 18.38% 7.50x
TV Advertising Professionals 17.20% 7.32x
Financial News Readers 17.55% 7.27x
Composition Percentage: The overlap percentage between the Missouri News Content Cluster audience and the Interest attribute.
Index: A comparison of the Missouri News Content Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Missouri News Content Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Missouri News Content Cluster audience is Buckle.

Location Composition Index
Buckle 0.28% 1.26x
Jos A. Bank Clothiers 0.30% 1.25x
Ann Taylor 0.02% 1.22x
Journeys 0.05% 1.18x
Dressbarn 0.05% 1.17x
Mens Wearhouse 0.47% 1.15x
The North Face 0.02% 1.10x
Johnston and Murphy 0.40% 1.03x
Old Navy 0.09% 1.01x
Chicos 0.05% 1.00x
Composition Percentage: The overlap percentage between the Missouri News Content Cluster audience and the Location attribute.
Index: A comparison of the Missouri News Content Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Missouri News Content Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Missouri News Content Cluster audience is edglentoday.com.

Website Composition Index
edglentoday.com 1.12% 146.81x
saucemagazine.com 4.04% 142.69x
altondailynews.com 1.68% 140.76x
rivercity.com 1.06% 139.71x
baue.com 1.69% 137.50x
dierbergs.com 2.00% 135.29x
myleaderpaper.com 3.30% 134.80x
wentzvillemo.org 1.26% 131.07x
bjc.org 4.01% 130.58x
fabulousfox.com 4.96% 129.43x
Composition Percentage: The overlap percentage between the Missouri News Content Cluster audience and the Web attribute.
Index: A comparison of the Missouri News Content Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Missouri News Content Cluster audience is Missouri Travel & Outdoors Cluster.

Content Affinity Composition Index
Missouri Travel & Outdoors Cluster 18.30% 22.81x
Illinois College Sports 0.68% 19.68x
Illinois News 17.94% 16.35x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.17% 13.51x
Local & Travel England - North Midlands 0.04% 11.65x
Kansas City News 22.85% 11.46x
Arkansas News 6.89% 8.37x
Assorted Topics (Viral Media, Paid Traffic) 6.82% 8.21x
Environmental Conservation 0.05% 8.16x
Cars, Travel & Food 0.26% 7.74x
Composition Percentage: The overlap percentage between the Missouri News Content Cluster audience and the Content Affinity attribute.
Index: A comparison of the Missouri News Content Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Missouri News Content Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female