MISSOURI NEWS CONTENT CLUSTER

Audience Size: 2.1 Million Devices

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Explore the Missouri News Content Cluster Audience

Below you'll find more information about the Missouri News Content Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Missouri News Content Cluster audience.

INTERESTS

The Missouri News Content Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Missouri News Content Cluster audience is St. Louis Trip Planners.

Interest	Composition	Index
St. Louis Trip Planners	63.48%	20.33x
St. Louis Cardinals Fans	42.77%	15.24x
Liberal News Readers	20.28%	9.87x
Southern Central Voters	29.18%	9.40x
MLB Fans	20.58%	9.14x
Country Music Fans	20.70%	9.08x
Financial Business Intelligence Researchers	18.41%	8.93x
Conservative News Readers	19.72%	8.91x
Tampa and St Petersburg Trip Planners	19.01%	8.65x
Advertising Professionals	18.13%	8.65x

Composition Percentage: The overlap percentage between the Missouri News Content Cluster audience and the Interest attribute.

Index: A comparison of the Missouri News Content Cluster audience to the internet population.

APPAREL RETAILERS

The Missouri News Content Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Missouri News Content Cluster audience is Maurices.

Location	Composition	Index
Maurices	0.03%	1.90x
Old Navy	0.02%	1.74x
Dressbarn	0.01%	1.48x
Lane Bryant	0.01%	1.27x
Mens Wearhouse	0.02%	1.18x
Carhartt	0.17%	1.03x
Victoria's Secret	0.01%	0.98x

Composition Percentage: The overlap percentage between the Missouri News Content Cluster audience and the Location attribute.

Index: A comparison of the Missouri News Content Cluster audience to the internet population.

WEBSITES

The Missouri News Content Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Missouri News Content Cluster audience is saucemagazine.com.

Website	Composition	Index
saucemagazine.com	1.39%	97.27x
fabulousfox.com	2.17%	93.29x
mymoinfo.com	1.40%	93.23x
metrostlouis.org	1.64%	90.38x
discoverstcharles.com	1.47%	84.65x
myleaderpaper.com	4.71%	83.00x
kplr11.com	3.47%	82.93x
bjc.org	5.84%	81.53x
baue.com	2.60%	81.19x
stlmag.com	6.89%	81.17x

Composition Percentage: The overlap percentage between the Missouri News Content Cluster audience and the Web attribute.

Index: A comparison of the Missouri News Content Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Missouri News Content Cluster audience is Missouri Travel & Outdoors Cluster.

Content Affinity	Composition	Index
Missouri Travel & Outdoors Cluster	24.78%	22.23x
Illinois College Sports	0.28%	18.42x
Illinois News	22.82%	14.34x
Assorted Topics (Viral Media, Paid Traffic)	0.03%	12.38x
Environmental Conservation	0.06%	12.22x
Local & Travel England - North Midlands	0.06%	11.90x
Kansas City News	31.65%	11.37x
Illinois Education	0.28%	10.96x
Illinois	1.44%	10.91x
Assorted Topics (Web Hosting, Fiction Storytelling, Research)	0.04%	10.66x

Composition Percentage: The overlap percentage between the Missouri News Content Cluster audience and the Content Affinity attribute.

Index: A comparison of the Missouri News Content Cluster audience to the internet population.

DEMOGRAPHICS

The Missouri News Content Cluster audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Female