MISSOURI NEWS CONTENT CLUSTER

Audience Size: 1.5 Million Devices

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Explore the Missouri News Content Cluster Audience

Below you'll find more information about the Missouri News Content Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Missouri News Content Cluster audience.

INTERESTS

The Missouri News Content Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Missouri News Content Cluster audience is St. Louis Trip Planners.

Interest	Composition	Index
St. Louis Trip Planners	63.39%	16.99x
St. Louis Cardinals Fans	40.20%	13.21x
Liberal News Readers	21.86%	9.46x
MLB Fans	22.16%	8.60x
Financial Business Intelligence Researchers	19.91%	8.51x
Financial News Readers	19.11%	8.37x
Conservative News Readers	21.55%	8.30x
TV Advertising Professionals	18.99%	8.24x
Advertising Professionals	19.61%	8.22x
Country Music Fans	21.88%	8.21x

Composition Percentage: The overlap percentage between the Missouri News Content Cluster audience and the Interest attribute.

Index: A comparison of the Missouri News Content Cluster audience to the internet population.

APPAREL RETAILERS

The Missouri News Content Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Missouri News Content Cluster audience is Maurices.

Location	Composition	Index
Maurices	0.03%	1.57x
Dressbarn	0.01%	1.37x
Express	0.01%	1.15x
Old Navy	0.02%	1.12x
Carhartt	0.18%	1.07x
Victoria's Secret	0.02%	1.05x
Buckle	0.01%	1.03x
Mens Wearhouse	0.02%	1.00x
The Childrens Place	0.01%	0.89x
Journeys	0.01%	0.84x

Composition Percentage: The overlap percentage between the Missouri News Content Cluster audience and the Location attribute.

Index: A comparison of the Missouri News Content Cluster audience to the internet population.

WEBSITES

The Missouri News Content Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Missouri News Content Cluster audience is saucemagazine.com.

Website	Composition	Index
saucemagazine.com	1.18%	93.82x
fabulousfox.com	1.75%	90.23x
mymoinfo.com	1.68%	89.67x
metrostlouis.org	1.26%	87.63x
discoverstcharles.com	1.18%	82.72x
kplr11.com	2.51%	81.10x
stlmag.com	5.63%	79.53x
myleaderpaper.com	5.29%	79.43x
bjc.org	6.15%	77.59x
baue.com	2.66%	77.48x

Composition Percentage: The overlap percentage between the Missouri News Content Cluster audience and the Web attribute.

Index: A comparison of the Missouri News Content Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Missouri News Content Cluster audience is Missouri Travel & Outdoors Cluster.

Content Affinity	Composition	Index
Missouri Travel & Outdoors Cluster	25.58%	20.46x
Illinois College Sports	0.25%	16.14x
Assorted Topics (Viral Media, Paid Traffic)	0.02%	13.96x
Illinois News	23.79%	13.80x
Illinois	1.34%	12.02x
Illinois Education	0.27%	11.75x
Local & Travel England - North Midlands	0.08%	11.56x
Kansas City News	34.07%	10.52x
Assorted Topics (Web Hosting, Fiction Storytelling, Research)	0.04%	10.02x
Cars, Travel & Food	0.01%	9.70x

Composition Percentage: The overlap percentage between the Missouri News Content Cluster audience and the Content Affinity attribute.

Index: A comparison of the Missouri News Content Cluster audience to the internet population.

DEMOGRAPHICS

The Missouri News Content Cluster audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Female