Dstillery Audiences

MISSOURI TRAVEL & OUTDOORS CLUSTER

Audience Size: 1.1 Million Devices

Explore the Missouri Travel & Outdoors Cluster Audience

Below you'll find more information about the Missouri Travel & Outdoors Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Missouri Travel & Outdoors Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Missouri Travel & Outdoors Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Missouri Travel & Outdoors Cluster audience is Southern Central Voters.

Interest Composition Index
Southern Central Voters 34.21% 16.38x
St. Louis Cardinals Fans 23.77% 13.75x
Kansas City Chiefs Fans 22.50% 12.58x
Kansas City Royals Fans 24.61% 12.47x
Milk and Dairy Shoppers 22.28% 10.21x
Arkansas Razorbacks Fans 17.40% 9.86x
Country Music Fans 14.83% 9.56x
Speedway Event Enthusiasts 20.10% 8.92x
Mowing Equipment Shoppers 15.55% 8.25x
Big 12 Fans 15.59% 8.25x
Composition Percentage: The overlap percentage between the Missouri Travel & Outdoors Cluster audience and the Interest attribute.
Index: A comparison of the Missouri Travel & Outdoors Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Missouri Travel & Outdoors Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Missouri Travel & Outdoors Cluster audience is Carhartt.

Location Composition Index
Carhartt 0.25% 1.43x
Charlotte Russe 0.02% 1.31x
Eddie Bauer 0.01% 1.30x
Kate Spade 0.02% 1.24x
Lane Bryant 0.04% 1.19x
Madewell 0.02% 1.15x
Express 0.02% 1.04x
Belk 0.01% 0.95x
Michael Kors 0.01% 0.93x
Dressbarn 0.03% 0.92x
Composition Percentage: The overlap percentage between the Missouri Travel & Outdoors Cluster audience and the Location attribute.
Index: A comparison of the Missouri Travel & Outdoors Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Missouri Travel & Outdoors Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Missouri Travel & Outdoors Cluster audience is centralmoinfo.com.

Website Composition Index
centralmoinfo.com 1.71% 318.08x
murney.com 4.60% 307.22x
kspr.com 9.07% 287.34x
bransontrilakesnews.com 2.57% 267.13x
bransonshowtickets.com 1.96% 258.14x
ozarkcountytimes.com 1.23% 254.15x
lakenewsonline.com 2.21% 252.92x
westplainsdailyquill.net 1.79% 252.13x
hannibal.net 1.37% 249.84x
ktts.com 3.37% 249.78x
Composition Percentage: The overlap percentage between the Missouri Travel & Outdoors Cluster audience and the Web attribute.
Index: A comparison of the Missouri Travel & Outdoors Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Missouri Travel & Outdoors Cluster audience is Missouri News Content Cluster.

Content Affinity Composition Index
Missouri News Content Cluster 22.18% 26.42x
Kansas City News 30.55% 21.95x
Illinois College Sports 1.03% 21.72x
Arkansas News 10.78% 19.23x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.22% 12.46x
Illinois News 8.17% 10.39x
Farming & Agriculture 1.81% 10.35x
Local & Travel England - North Midlands 0.03% 10.19x
Assorted Topics (Viral Media, Paid Traffic) 3.12% 8.75x
Iowa Cluster 11.87% 8.60x
Composition Percentage: The overlap percentage between the Missouri Travel & Outdoors Cluster audience and the Content Affinity attribute.
Index: A comparison of the Missouri Travel & Outdoors Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Missouri Travel & Outdoors Cluster audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male