Dstillery Audiences

MISSOURI TRAVEL & OUTDOORS CLUSTER

Audience Size: 1.1 Million Devices

Explore the Missouri Travel & Outdoors Cluster Audience

Below you'll find more information about the Missouri Travel & Outdoors Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Missouri Travel & Outdoors Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Missouri Travel & Outdoors Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Missouri Travel & Outdoors Cluster audience is Southern Central Voters.

Interest Composition Index
Southern Central Voters 30.78% 16.50x
St. Louis Cardinals Fans 23.18% 13.76x
Kansas City Chiefs Fans 20.30% 12.57x
Kansas City Royals Fans 22.52% 12.25x
Arkansas Razorbacks Fans 17.00% 9.34x
Country Music Fans 14.08% 9.27x
Speedway Event Enthusiasts 17.19% 8.77x
Little Rock Trip Planners 17.44% 8.20x
Big 12 Fans 14.28% 7.92x
Rapid City Trip Planners 13.04% 7.42x
Composition Percentage: The overlap percentage between the Missouri Travel & Outdoors Cluster audience and the Interest attribute.
Index: A comparison of the Missouri Travel & Outdoors Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Missouri Travel & Outdoors Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Missouri Travel & Outdoors Cluster audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 0.02% 1.44x
Carhartt 0.22% 1.34x
Dressbarn 0.04% 1.32x
Aeropostale 0.03% 1.16x
Journeys 0.03% 1.15x
Express 0.02% 1.00x
Madewell 0.01% 0.91x
Eddie Bauer 0.01% 0.91x
Chicos 0.03% 0.83x
Hollister 0.01% 0.80x
Composition Percentage: The overlap percentage between the Missouri Travel & Outdoors Cluster audience and the Location attribute.
Index: A comparison of the Missouri Travel & Outdoors Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Missouri Travel & Outdoors Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Missouri Travel & Outdoors Cluster audience is murney.com.

Website Composition Index
murney.com 4.62% 281.13x
centralmoinfo.com 2.03% 279.71x
kspr.com 9.42% 259.74x
bransontrilakesnews.com 2.64% 244.79x
visitjoplinmo.com 1.15% 239.60x
fox14tv.com 1.35% 237.68x
westplainsdailyquill.net 1.50% 235.80x
bransonshowtickets.com 1.94% 234.11x
ozarkcountytimes.com 1.34% 230.08x
hannibal.net 1.46% 229.60x
Composition Percentage: The overlap percentage between the Missouri Travel & Outdoors Cluster audience and the Web attribute.
Index: A comparison of the Missouri Travel & Outdoors Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Missouri Travel & Outdoors Cluster audience is Missouri News Content Cluster.

Content Affinity Composition Index
Missouri News Content Cluster 21.70% 26.20x
Kansas City News 28.54% 22.54x
Illinois College Sports 0.71% 21.62x
Arkansas News 11.11% 19.65x
Illinois News 7.99% 10.70x
Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research) 0.22% 10.61x
Farming & Agriculture 1.73% 9.72x
Assorted Topics #11662 (Viral Media, Paid Traffic) 3.01% 9.29x
Iowa Cluster 10.90% 8.66x
East Texas Cluster 1.93% 7.86x
Composition Percentage: The overlap percentage between the Missouri Travel & Outdoors Cluster audience and the Content Affinity attribute.
Index: A comparison of the Missouri Travel & Outdoors Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Missouri Travel & Outdoors Cluster audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male