Dstillery Audiences

MISSOURI TRAVEL & OUTDOORS CLUSTER

Audience Size: 949.6 Thousand Devices

Explore the Missouri Travel & Outdoors Cluster Audience

Below you'll find more information about the Missouri Travel & Outdoors Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 949.6 thousand unique devices whose actions qualify for the Missouri Travel & Outdoors Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Missouri Travel & Outdoors Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Missouri Travel & Outdoors Cluster audience is Southern Central Voters.

Interest Composition Index
Southern Central Voters 42.37% 12.45x
St. Louis Cardinals Fans 34.95% 11.84x
St. Louis Trip Planners 49.97% 11.48x
Kansas City Trip Planners 46.25% 10.83x
Country Music Fans 31.23% 10.17x
Kansas City Chiefs Fans 31.01% 9.54x
Black Friday Deal Shoppers 32.46% 9.33x
Liberal News Readers 24.43% 9.31x
Arizona Wildcats Fans 22.37% 9.17x
Kansas City Royals Fans 27.99% 9.02x
Composition Percentage: The overlap percentage between the Missouri Travel & Outdoors Cluster audience and the Interest attribute.
Index: A comparison of the Missouri Travel & Outdoors Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Missouri Travel & Outdoors Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Missouri Travel & Outdoors Cluster audience is Maurices.

Location Composition Index
Maurices 0.04% 1.88x
Lane Bryant 0.02% 1.43x
Old Navy 0.03% 1.43x
Buckle 0.02% 1.42x
Dressbarn 0.02% 1.34x
Carhartt 0.23% 1.22x
Victoria's Secret 0.02% 1.18x
White House Black Market 0.01% 1.06x
Journeys 0.02% 1.01x
Mens Wearhouse 0.02% 0.99x
Composition Percentage: The overlap percentage between the Missouri Travel & Outdoors Cluster audience and the Location attribute.
Index: A comparison of the Missouri Travel & Outdoors Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Missouri Travel & Outdoors Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Missouri Travel & Outdoors Cluster audience is ktts.com.

Website Composition Index
ktts.com 2.34% 151.63x
centralmoinfo.com 1.13% 147.35x
kspr.com 8.21% 143.87x
ccheadliner.com 1.87% 142.18x
kirksvilledailyexpress.com 1.62% 132.77x
hannibal.net 1.57% 129.38x
bolivarmonews.com 1.60% 129.18x
bransontrilakesnews.com 5.93% 128.53x
moberlymonitor.com 1.97% 128.14x
neoshodailynews.com 1.43% 126.88x
Composition Percentage: The overlap percentage between the Missouri Travel & Outdoors Cluster audience and the Web attribute.
Index: A comparison of the Missouri Travel & Outdoors Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Missouri Travel & Outdoors Cluster audience is Assorted Topics (Viral Media, Paid Traffic).

Content Affinity Composition Index
Assorted Topics (Viral Media, Paid Traffic) 0.03% 23.86x
Missouri News Content Cluster 35.28% 23.19x
Illinois College Sports 0.29% 21.65x
Kansas City News 48.88% 16.89x
Arkansas News 18.19% 16.20x
Farming & Agriculture 0.84% 15.62x
Texas Off-Roading 0.03% 13.12x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.09% 12.95x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.04% 12.72x
Local & Travel England - North Midlands 0.07% 11.91x
Composition Percentage: The overlap percentage between the Missouri Travel & Outdoors Cluster audience and the Content Affinity attribute.
Index: A comparison of the Missouri Travel & Outdoors Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Missouri Travel & Outdoors Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female