Dstillery Audiences

MISSOURI TRAVEL & OUTDOORS CLUSTER

Audience Size: 732.4 Thousand Devices

Explore the Missouri Travel & Outdoors Cluster Audience

Below you'll find more information about the Missouri Travel & Outdoors Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 732.4 thousand unique devices whose actions qualify for the Missouri Travel & Outdoors Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Missouri Travel & Outdoors Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Missouri Travel & Outdoors Cluster audience is Southern Central Voters.

Interest Composition Index
Southern Central Voters 39.90% 14.43x
St. Louis Cardinals Fans 30.70% 11.97x
Kansas City Chiefs Fans 25.38% 10.97x
Milk and Dairy Shoppers 25.19% 10.84x
Country Music Fans 23.19% 10.57x
Kansas City Royals Fans 26.62% 9.87x
Arkansas Razorbacks Fans 23.68% 9.28x
North Midwest State Fair Visitors 29.44% 9.27x
Speedway Event Enthusiasts 23.95% 8.98x
Black Friday Deal Shoppers 25.07% 8.97x
Composition Percentage: The overlap percentage between the Missouri Travel & Outdoors Cluster audience and the Interest attribute.
Index: A comparison of the Missouri Travel & Outdoors Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Missouri Travel & Outdoors Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Missouri Travel & Outdoors Cluster audience is Dressbarn.

Location Composition Index
Dressbarn 0.05% 1.67x
Carhartt 0.08% 1.55x
Buckle 0.07% 1.33x
Chicos 0.05% 1.20x
Eddie Bauer 0.02% 1.15x
Journeys 0.04% 1.08x
Gymboree 0.04% 1.07x
Tommy Bahama 0.02% 0.99x
White House Black Market 0.06% 0.97x
Ann Taylor 0.01% 0.95x
Composition Percentage: The overlap percentage between the Missouri Travel & Outdoors Cluster audience and the Location attribute.
Index: A comparison of the Missouri Travel & Outdoors Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Missouri Travel & Outdoors Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Missouri Travel & Outdoors Cluster audience is kspr.com.

Website Composition Index
kspr.com 12.48% 181.51x
krcgtv.com 12.23% 170.86x
newstribune.com 7.50% 169.50x
fourstateshomepage.com 11.62% 151.46x
columbiatribune.com 7.64% 150.40x
joplinglobe.com 10.86% 147.47x
abc17news.com 20.28% 146.64x
wgem.com 8.29% 142.50x
ozarksfirst.com 29.03% 141.47x
khqa.com 7.42% 141.18x
Composition Percentage: The overlap percentage between the Missouri Travel & Outdoors Cluster audience and the Web attribute.
Index: A comparison of the Missouri Travel & Outdoors Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Missouri Travel & Outdoors Cluster audience is Missouri News Content Cluster.

Content Affinity Composition Index
Missouri News Content Cluster 28.39% 25.10x
Illinois College Sports 0.64% 25.03x
Kansas City News 38.46% 20.39x
Arkansas News 14.75% 18.75x
Local & Travel England - North Midlands 0.05% 15.01x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.12% 14.50x
Illinois News 12.82% 12.65x
Farming & Agriculture 1.74% 12.54x
Nebraska Cluster 11.30% 10.94x
Iowa Cluster 18.08% 10.72x
Composition Percentage: The overlap percentage between the Missouri Travel & Outdoors Cluster audience and the Content Affinity attribute.
Index: A comparison of the Missouri Travel & Outdoors Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Missouri Travel & Outdoors Cluster audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female