Dstillery Audiences

MISSOURI TRAVEL & OUTDOORS CLUSTER

Audience Size: 822.4 Thousand Devices

Explore the Missouri Travel & Outdoors Cluster Audience

Below you'll find more information about the Missouri Travel & Outdoors Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 822.4 thousand unique devices whose actions qualify for the Missouri Travel & Outdoors Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Missouri Travel & Outdoors Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Missouri Travel & Outdoors Cluster audience is St. Louis Trip Planners.

Interest Composition Index
St. Louis Trip Planners 47.30% 14.03x
St. Louis Cardinals Fans 35.10% 13.16x
Southern Central Voters 41.46% 12.63x
Kansas City Trip Planners 38.01% 11.85x
Kansas City Chiefs Fans 25.41% 10.93x
Liberal News Readers 19.20% 10.79x
Country Music Fans 22.30% 10.71x
Financial Business Intelligence Researchers 17.13% 9.91x
Medical Advice Researchers 15.34% 9.66x
Cholesterol Researchers 13.80% 9.59x
Composition Percentage: The overlap percentage between the Missouri Travel & Outdoors Cluster audience and the Interest attribute.
Index: A comparison of the Missouri Travel & Outdoors Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Missouri Travel & Outdoors Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Missouri Travel & Outdoors Cluster audience is Maurices.

Location Composition Index
Maurices 0.11% 2.32x
Buckle 0.04% 1.55x
Dressbarn 0.03% 1.42x
Carhartt 0.34% 1.28x
Express 0.03% 1.24x
Lane Bryant 0.03% 1.17x
Gymboree 0.02% 1.01x
Victoria's Secret 0.04% 1.01x
Banana Republic 0.02% 1.00x
Journeys 0.03% 0.97x
Composition Percentage: The overlap percentage between the Missouri Travel & Outdoors Cluster audience and the Location attribute.
Index: A comparison of the Missouri Travel & Outdoors Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Missouri Travel & Outdoors Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Missouri Travel & Outdoors Cluster audience is ozarkssportszone.com.

Website Composition Index
ozarkssportszone.com 1.83% 203.16x
ktts.com 2.17% 188.75x
kspr.com 1.62% 187.59x
ccheadliner.com 1.63% 173.07x
hannibal.net 1.84% 156.48x
komu.com 14.54% 151.54x
krcgtv.com 16.78% 146.81x
bolivarmonews.com 1.69% 146.45x
bransontrilakesnews.com 6.61% 143.47x
whig.com 3.24% 142.82x
Composition Percentage: The overlap percentage between the Missouri Travel & Outdoors Cluster audience and the Web attribute.
Index: A comparison of the Missouri Travel & Outdoors Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Missouri Travel & Outdoors Cluster audience is Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania).

Content Affinity Composition Index
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.49% 36.09x
Missouri News Content Cluster 30.49% 29.23x
Kansas City News 39.73% 19.94x
Illinois College Sports 0.51% 18.64x
Farming & Agriculture 0.40% 16.52x
Arkansas News 13.24% 14.41x
Beach Vacations 0.19% 13.93x
Illinois News 13.44% 11.98x
Environmental Conservation 0.04% 11.77x
Home Decoration - Crafts & Kids 0.01% 11.50x
Composition Percentage: The overlap percentage between the Missouri Travel & Outdoors Cluster audience and the Content Affinity attribute.
Index: A comparison of the Missouri Travel & Outdoors Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Missouri Travel & Outdoors Cluster audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female