Dstillery Audiences

MISSOURI TRAVEL & OUTDOORS CLUSTER

Audience Size: 552.9 Thousand Devices

Explore the Missouri Travel & Outdoors Cluster Audience

Below you'll find more information about the Missouri Travel & Outdoors Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 552.9 thousand unique devices whose actions qualify for the Missouri Travel & Outdoors Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Missouri Travel & Outdoors Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Missouri Travel & Outdoors Cluster audience is St. Louis Trip Planners.

Interest Composition Index
St. Louis Trip Planners 49.78% 14.66x
St. Louis Cardinals Fans 32.47% 12.41x
Southern Central Voters 40.42% 12.24x
Kansas City Trip Planners 39.46% 11.50x
Vacation Rental Accommodation Researchers 6.84% 10.91x
Kansas City Chiefs Fans 21.67% 10.90x
Milk and Dairy Shoppers 13.72% 9.88x
Financial Business Intelligence Researchers 9.37% 9.74x
Drama Show Watchers 8.66% 9.66x
Advertising Professionals 9.51% 9.44x
Composition Percentage: The overlap percentage between the Missouri Travel & Outdoors Cluster audience and the Interest attribute.
Index: A comparison of the Missouri Travel & Outdoors Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Missouri Travel & Outdoors Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Missouri Travel & Outdoors Cluster audience is H&M.

Location Composition Index
H&M 0.05% 3.23x
Maurices 0.06% 1.79x
LOFT 0.02% 1.57x
Chicos 0.02% 1.52x
Lululemon 0.02% 1.49x
Buckle 0.03% 1.42x
Carhartt 0.01% 1.27x
Hollister 0.01% 1.26x
Dressbarn 0.01% 1.22x
Mens Wearhouse 0.02% 1.14x
Composition Percentage: The overlap percentage between the Missouri Travel & Outdoors Cluster audience and the Location attribute.
Index: A comparison of the Missouri Travel & Outdoors Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Missouri Travel & Outdoors Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Missouri Travel & Outdoors Cluster audience is bransontrilakesnews.com.

Website Composition Index
bransontrilakesnews.com 2.72% 188.65x
kirksvilledailyexpress.com 1.82% 180.62x
komu.com 21.35% 178.42x
ozarksfirst.com 30.04% 176.52x
lakenewsonline.com 2.19% 174.42x
krcgtv.com 19.75% 170.15x
hannibal.net 2.78% 163.85x
newstribune.com 7.19% 156.06x
ozarkcountytimes.com 1.47% 155.74x
wgem.com 8.49% 153.83x
Composition Percentage: The overlap percentage between the Missouri Travel & Outdoors Cluster audience and the Web attribute.
Index: A comparison of the Missouri Travel & Outdoors Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Missouri Travel & Outdoors Cluster audience is Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania).

Content Affinity Composition Index
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 1.57% 41.77x
Missouri News Content Cluster 24.69% 30.24x
Illinois College Sports 0.70% 20.63x
Kansas City News 35.12% 20.63x
Farming & Agriculture 0.22% 15.74x
Ohio Universities 1.94% 13.60x
Arkansas News 10.03% 13.35x
College Sports 0.19% 12.38x
South Dakota Cluster 4.69% 12.20x
Northern California Cluster 6.00% 11.70x
Composition Percentage: The overlap percentage between the Missouri Travel & Outdoors Cluster audience and the Content Affinity attribute.
Index: A comparison of the Missouri Travel & Outdoors Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Missouri Travel & Outdoors Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male