Dstillery Audiences

MISSOURI TRAVEL & OUTDOORS CLUSTER

Audience Size: 791.5 Thousand Devices

Explore the Missouri Travel & Outdoors Cluster Audience

Below you'll find more information about the Missouri Travel & Outdoors Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 791.5 thousand unique devices whose actions qualify for the Missouri Travel & Outdoors Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Missouri Travel & Outdoors Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Missouri Travel & Outdoors Cluster audience is St. Louis Trip Planners.

Interest Composition Index
St. Louis Trip Planners 48.71% 15.17x
Southern Central Voters 44.26% 13.85x
St. Louis Cardinals Fans 37.61% 13.49x
Kansas City Trip Planners 40.61% 12.74x
Country Music Fans 25.32% 12.32x
Kansas City Chiefs Fans 27.72% 11.87x
Liberal News Readers 20.16% 11.70x
Financial Business Intelligence Researchers 18.89% 10.88x
Conservative News Readers 22.16% 10.52x
Financial News Readers 17.67% 10.47x
Composition Percentage: The overlap percentage between the Missouri Travel & Outdoors Cluster audience and the Interest attribute.
Index: A comparison of the Missouri Travel & Outdoors Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Missouri Travel & Outdoors Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Missouri Travel & Outdoors Cluster audience is Maurices.

Location Composition Index
Maurices 0.02% 2.52x
Carhartt 0.08% 1.34x
Composition Percentage: The overlap percentage between the Missouri Travel & Outdoors Cluster audience and the Location attribute.
Index: A comparison of the Missouri Travel & Outdoors Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Missouri Travel & Outdoors Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Missouri Travel & Outdoors Cluster audience is ozarkssportszone.com.

Website Composition Index
ozarkssportszone.com 1.52% 208.67x
kspr.com 3.93% 192.10x
ktts.com 2.62% 189.41x
hannibal.net 1.66% 173.75x
ccheadliner.com 2.27% 173.75x
moberlymonitor.com 1.67% 173.66x
kirksvilledailyexpress.com 1.51% 171.54x
silverdollarcity.com 1.90% 164.67x
neoshodailynews.com 1.37% 162.58x
sedaliademocrat.com 1.30% 161.84x
Composition Percentage: The overlap percentage between the Missouri Travel & Outdoors Cluster audience and the Web attribute.
Index: A comparison of the Missouri Travel & Outdoors Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Missouri Travel & Outdoors Cluster audience is Missouri News Content Cluster.

Content Affinity Composition Index
Missouri News Content Cluster 32.84% 29.43x
Farming & Agriculture 0.53% 20.53x
Kansas City News 44.31% 19.55x
Illinois College Sports 0.42% 18.31x
Arkansas News 13.89% 16.47x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.10% 14.77x
Beach Vacations 0.25% 12.82x
Illinois News 14.21% 12.40x
South Dakota Cluster 5.44% 12.02x
Alaska Cluster 1.47% 11.75x
Composition Percentage: The overlap percentage between the Missouri Travel & Outdoors Cluster audience and the Content Affinity attribute.
Index: A comparison of the Missouri Travel & Outdoors Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Missouri Travel & Outdoors Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female