Dstillery Audiences

MISSOURI TRAVEL & OUTDOORS CLUSTER

Audience Size: 847.7 Thousand Devices

Explore the Missouri Travel & Outdoors Cluster Audience

Below you'll find more information about the Missouri Travel & Outdoors Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 847.7 thousand unique devices whose actions qualify for the Missouri Travel & Outdoors Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Missouri Travel & Outdoors Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Missouri Travel & Outdoors Cluster audience is St. Louis Trip Planners.

Interest Composition Index
St. Louis Trip Planners 48.68% 15.28x
Country Music Fans 27.09% 14.22x
Southern Central Voters 45.73% 13.90x
St. Louis Cardinals Fans 37.92% 13.79x
Kansas City Trip Planners 42.35% 13.38x
Liberal News Readers 20.45% 12.74x
Kansas City Chiefs Fans 27.42% 12.17x
Conservative News Readers 22.99% 11.74x
Advertising Professionals 19.68% 11.54x
Financial Business Intelligence Researchers 19.71% 11.48x
Composition Percentage: The overlap percentage between the Missouri Travel & Outdoors Cluster audience and the Interest attribute.
Index: A comparison of the Missouri Travel & Outdoors Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Missouri Travel & Outdoors Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Missouri Travel & Outdoors Cluster audience is Maurices.

Location Composition Index
Maurices 0.04% 2.06x
Dressbarn 0.02% 1.85x
Buckle 0.02% 1.58x
Journeys 0.02% 1.32x
Carhartt 0.16% 1.27x
Mens Wearhouse 0.01% 1.24x
Old Navy 0.02% 1.23x
Gymboree 0.01% 1.21x
Victoria's Secret 0.02% 1.11x
The Childrens Place 0.02% 1.09x
Composition Percentage: The overlap percentage between the Missouri Travel & Outdoors Cluster audience and the Location attribute.
Index: A comparison of the Missouri Travel & Outdoors Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Missouri Travel & Outdoors Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Missouri Travel & Outdoors Cluster audience is ktts.com.

Website Composition Index
ktts.com 2.73% 190.23x
kspr.com 5.70% 188.26x
ccheadliner.com 2.25% 175.07x
sedaliademocrat.com 1.63% 172.06x
kirksvilledailyexpress.com 1.48% 170.63x
hannibal.net 1.52% 168.63x
moberlymonitor.com 1.68% 167.95x
neoshodailynews.com 1.41% 163.41x
silverdollarcity.com 2.84% 157.99x
lakenewsonline.com 5.21% 157.94x
Composition Percentage: The overlap percentage between the Missouri Travel & Outdoors Cluster audience and the Web attribute.
Index: A comparison of the Missouri Travel & Outdoors Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Missouri Travel & Outdoors Cluster audience is Missouri News Content Cluster.

Content Affinity Composition Index
Missouri News Content Cluster 32.83% 30.86x
Illinois College Sports 0.20% 23.15x
Kansas City News 44.21% 21.98x
Farming & Agriculture 0.65% 21.73x
Arkansas News 15.76% 19.76x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.04% 19.08x
Illinois News 15.33% 13.43x
Local & Travel England - North Midlands 0.06% 13.39x
South Dakota Cluster 6.14% 13.27x
Alaska Cluster 2.14% 13.03x
Composition Percentage: The overlap percentage between the Missouri Travel & Outdoors Cluster audience and the Content Affinity attribute.
Index: A comparison of the Missouri Travel & Outdoors Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Missouri Travel & Outdoors Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female