Dstillery Audiences

MISSOURI TRAVEL & OUTDOORS CLUSTER

Audience Size: 1.1 Million Devices

Explore the Missouri Travel & Outdoors Cluster Audience

Below you'll find more information about the Missouri Travel & Outdoors Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Missouri Travel & Outdoors Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Missouri Travel & Outdoors Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Missouri Travel & Outdoors Cluster audience is Southern Central Voters.

Interest Composition Index
Southern Central Voters 39.87% 13.56x
St. Louis Cardinals Fans 29.79% 10.82x
Kansas City Chiefs Fans 26.23% 10.35x
Milk and Dairy Shoppers 24.84% 9.84x
Kansas City Royals Fans 26.94% 9.51x
Country Music Fans 21.73% 9.24x
North Midwest State Fair Visitors 29.20% 9.02x
Arkansas Razorbacks Fans 23.40% 8.70x
Speedway Event Enthusiasts 23.83% 8.22x
Black Friday Deal Shoppers 24.36% 8.22x
Composition Percentage: The overlap percentage between the Missouri Travel & Outdoors Cluster audience and the Interest attribute.
Index: A comparison of the Missouri Travel & Outdoors Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Missouri Travel & Outdoors Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Missouri Travel & Outdoors Cluster audience is Buckle.

Location Composition Index
Buckle 0.36% 1.74x
Express Outlets 0.01% 1.47x
Journeys 0.05% 1.30x
Dressbarn 0.05% 1.29x
Lane Bryant 0.04% 1.15x
Eddie Bauer 0.02% 1.06x
Chicos 0.05% 1.04x
Kate Spade 0.02% 0.93x
Johnston and Murphy 0.32% 0.90x
White House Black Market 0.23% 0.89x
Composition Percentage: The overlap percentage between the Missouri Travel & Outdoors Cluster audience and the Location attribute.
Index: A comparison of the Missouri Travel & Outdoors Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Missouri Travel & Outdoors Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Missouri Travel & Outdoors Cluster audience is ozarkempirefair.com.

Website Composition Index
ozarkempirefair.com 3.00% 223.16x
springfieldmugshots.com 1.09% 205.47x
murney.com 4.45% 204.85x
ccheadliner.com 2.31% 195.12x
dukerandhaugh.com 1.20% 194.75x
kspr.com 11.44% 193.83x
bransontrilakesnews.com 3.96% 185.03x
bransonshowtickets.com 1.79% 184.22x
kirksvilledailyexpress.com 1.32% 180.65x
bolivarmonews.com 2.57% 176.73x
Composition Percentage: The overlap percentage between the Missouri Travel & Outdoors Cluster audience and the Web attribute.
Index: A comparison of the Missouri Travel & Outdoors Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Missouri Travel & Outdoors Cluster audience is Missouri News Content Cluster.

Content Affinity Composition Index
Missouri News Content Cluster 27.69% 22.81x
Illinois College Sports 0.78% 22.38x
Kansas City News 38.15% 19.13x
Arkansas News 14.27% 17.33x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.15% 11.89x
Local & Travel England - North Midlands 0.04% 11.11x
Illinois News 12.17% 11.09x
Farming & Agriculture 1.95% 10.62x
Nebraska Cluster 10.81% 9.69x
Iowa Cluster 17.41% 9.52x
Composition Percentage: The overlap percentage between the Missouri Travel & Outdoors Cluster audience and the Content Affinity attribute.
Index: A comparison of the Missouri Travel & Outdoors Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Missouri Travel & Outdoors Cluster audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female