Dstillery Audiences

MISSOURI TRAVEL & OUTDOORS CLUSTER

Audience Size: 1.5 Million Devices

Explore the Missouri Travel & Outdoors Cluster Audience

Below you'll find more information about the Missouri Travel & Outdoors Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Missouri Travel & Outdoors Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Missouri Travel & Outdoors Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Missouri Travel & Outdoors Cluster audience is St. Louis Trip Planners.

Interest Composition Index
St. Louis Trip Planners 41.64% 14.57x
Southern Central Voters 39.49% 14.36x
Kansas City Trip Planners 39.15% 13.39x
St. Louis Cardinals Fans 31.32% 11.86x
Country Music Fans 21.83% 10.69x
Kansas City Chiefs Fans 24.40% 10.32x
Kansas City Royals Fans 26.92% 9.83x
Milk and Dairy Shoppers 18.63% 9.43x
Black Friday Deal Shoppers 22.76% 9.15x
Liberal News Readers 17.34% 8.86x
Composition Percentage: The overlap percentage between the Missouri Travel & Outdoors Cluster audience and the Interest attribute.
Index: A comparison of the Missouri Travel & Outdoors Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Missouri Travel & Outdoors Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Missouri Travel & Outdoors Cluster audience is Maurices.

Location Composition Index
Maurices 0.02% 2.37x
Buckle 0.01% 1.62x
Carhartt 0.16% 1.36x
Victoria's Secret 0.01% 1.06x
Old Navy 0.01% 1.03x
Mens Wearhouse 0.01% 0.76x
Composition Percentage: The overlap percentage between the Missouri Travel & Outdoors Cluster audience and the Location attribute.
Index: A comparison of the Missouri Travel & Outdoors Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Missouri Travel & Outdoors Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Missouri Travel & Outdoors Cluster audience is ozarkempirefair.com.

Website Composition Index
ozarkempirefair.com 1.04% 143.64x
murney.com 1.63% 135.23x
ccheadliner.com 1.92% 122.35x
kspr.com 12.03% 121.80x
bolivarmonews.com 2.01% 116.89x
bransontrilakesnews.com 5.49% 113.96x
lakenewsonline.com 4.73% 112.14x
kirksvilledailyexpress.com 1.56% 110.10x
hannibal.net 1.47% 109.02x
branson.com 1.55% 107.66x
Composition Percentage: The overlap percentage between the Missouri Travel & Outdoors Cluster audience and the Web attribute.
Index: A comparison of the Missouri Travel & Outdoors Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Missouri Travel & Outdoors Cluster audience is Missouri News Content Cluster.

Content Affinity Composition Index
Missouri News Content Cluster 31.29% 22.41x
Illinois College Sports 0.40% 20.83x
Kansas City News 43.80% 16.86x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.06% 16.04x
Arkansas News 15.88% 15.28x
Local & Travel England - North Midlands 0.07% 14.88x
Farming & Agriculture 1.23% 13.95x
Environmental Conservation 0.07% 13.15x
Assorted Topics (Viral Media, Paid Traffic) 0.04% 12.04x
Assorted Topics (Animals, Clothing, Events, Education) 0.01% 10.44x
Composition Percentage: The overlap percentage between the Missouri Travel & Outdoors Cluster audience and the Content Affinity attribute.
Index: A comparison of the Missouri Travel & Outdoors Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Missouri Travel & Outdoors Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female