Dstillery Audiences

MISSOURI TRAVEL & OUTDOORS CLUSTER

Audience Size: 1.1 Million Devices

Explore the Missouri Travel & Outdoors Cluster Audience

Below you'll find more information about the Missouri Travel & Outdoors Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Missouri Travel & Outdoors Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Missouri Travel & Outdoors Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Missouri Travel & Outdoors Cluster audience is Southern Central Voters.

Interest Composition Index
Southern Central Voters 30.23% 16.05x
Kansas City Chiefs Fans 19.92% 12.61x
Kansas City Royals Fans 21.13% 12.41x
Arkansas Razorbacks Fans 7.21% 9.65x
Country Music Fans 13.25% 9.02x
Speedway Event Enthusiasts 13.14% 8.94x
Little Rock Trip Planners 18.70% 8.17x
Big 12 Fans 13.67% 7.81x
Online Directory Searchers 12.22% 7.33x
Family Values Advocates 14.24% 7.32x
Composition Percentage: The overlap percentage between the Missouri Travel & Outdoors Cluster audience and the Interest attribute.
Index: A comparison of the Missouri Travel & Outdoors Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Missouri Travel & Outdoors Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Missouri Travel & Outdoors Cluster audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 0.02% 1.42x
Carhartt 0.24% 1.42x
Aeropostale 0.03% 1.13x
The North Face 0.02% 1.12x
Kate Spade 0.02% 1.07x
Dressbarn 0.03% 1.04x
Eddie Bauer 0.01% 1.01x
Lane Bryant 0.03% 1.00x
Belk 0.01% 0.99x
Chicos 0.03% 0.91x
Composition Percentage: The overlap percentage between the Missouri Travel & Outdoors Cluster audience and the Location attribute.
Index: A comparison of the Missouri Travel & Outdoors Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Missouri Travel & Outdoors Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Missouri Travel & Outdoors Cluster audience is murney.com.

Website Composition Index
murney.com 4.70% 298.07x
kspr.com 8.65% 282.12x
centralmoinfo.com 1.88% 280.86x
krcgtv.com 3.97% 261.53x
bransontrilakesnews.com 2.79% 260.00x
fox14tv.com 1.57% 253.53x
westplainsdailyquill.net 1.65% 252.99x
hannibal.net 1.54% 244.58x
bransonshowtickets.com 2.09% 244.31x
ozarkcountytimes.com 1.41% 243.07x
Composition Percentage: The overlap percentage between the Missouri Travel & Outdoors Cluster audience and the Web attribute.
Index: A comparison of the Missouri Travel & Outdoors Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Missouri Travel & Outdoors Cluster audience is Missouri News Content Cluster.

Content Affinity Composition Index
Missouri News Content Cluster 21.10% 26.56x
Illinois College Sports 0.50% 24.30x
Kansas City News 27.38% 22.79x
Arkansas News 10.75% 19.73x
Illinois News 7.30% 10.63x
Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research) 0.22% 10.35x
Farming & Agriculture 1.62% 10.11x
Assorted Topics #11662 (Viral Media, Paid Traffic) 2.48% 9.26x
Iowa Cluster 10.20% 8.68x
Assorted Topics #11418 (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.24% 8.62x
Composition Percentage: The overlap percentage between the Missouri Travel & Outdoors Cluster audience and the Content Affinity attribute.
Index: A comparison of the Missouri Travel & Outdoors Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Missouri Travel & Outdoors Cluster audience resonates most for the following age and income brackets.
Age
45-54
Income
$50,000-$74,999