Dstillery Audiences

MISSOURI TRAVEL & OUTDOORS CLUSTER

Audience Size: 1 Million Devices

Explore the Missouri Travel & Outdoors Cluster Audience

Below you'll find more information about the Missouri Travel & Outdoors Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Missouri Travel & Outdoors Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Missouri Travel & Outdoors Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Missouri Travel & Outdoors Cluster audience is Southern Central Voters.

Interest Composition Index
Southern Central Voters 32.50% 19.73x
St. Louis Cardinals Fans 21.69% 15.40x
Kansas City Royals Fans 21.64% 14.22x
Kansas City Chiefs Fans 19.94% 14.16x
Milk and Dairy Shoppers 19.25% 12.50x
Arkansas Razorbacks Fans 16.64% 11.83x
Country Music Fans 14.80% 11.19x
Speedway Event Enthusiasts 17.88% 10.31x
Big 12 Fans 13.98% 9.55x
Mowing Equipment Shoppers 14.13% 9.31x
Composition Percentage: The overlap percentage between the Missouri Travel & Outdoors Cluster audience and the Interest attribute.
Index: A comparison of the Missouri Travel & Outdoors Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Missouri Travel & Outdoors Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Missouri Travel & Outdoors Cluster audience is Buckle.

Location Composition Index
Buckle 0.12% 1.79x
Coach 0.04% 1.62x
Lane Bryant 0.05% 1.49x
Dressbarn 0.03% 1.11x
Charlotte Russe 0.01% 1.00x
J. Crew 0.02% 0.95x
Old Navy 0.04% 0.94x
The Childrens Place 0.02% 0.89x
Journeys 0.02% 0.85x
American Eagle Outfitters 0.02% 0.84x
Composition Percentage: The overlap percentage between the Missouri Travel & Outdoors Cluster audience and the Location attribute.
Index: A comparison of the Missouri Travel & Outdoors Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Missouri Travel & Outdoors Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Missouri Travel & Outdoors Cluster audience is centralmoinfo.com.

Website Composition Index
centralmoinfo.com 1.40% 262.38x
murney.com 5.12% 242.45x
kspr.com 9.91% 224.73x
ccheadliner.com 2.44% 220.53x
dukerandhaugh.com 1.22% 219.45x
bransontrilakesnews.com 3.11% 211.00x
bransonshowtickets.com 1.99% 204.55x
lakenewsonline.com 2.52% 198.44x
ktts.com 2.81% 198.24x
hannibal.net 1.60% 197.08x
Composition Percentage: The overlap percentage between the Missouri Travel & Outdoors Cluster audience and the Web attribute.
Index: A comparison of the Missouri Travel & Outdoors Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Missouri Travel & Outdoors Cluster audience is Missouri News Content Cluster.

Content Affinity Composition Index
Missouri News Content Cluster 22.96% 25.24x
Illinois College Sports 1.05% 23.60x
Kansas City News 31.97% 20.90x
Arkansas News 11.85% 18.94x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.20% 13.51x
Local & Travel England - North Midlands 0.03% 12.55x
Farming & Agriculture 1.97% 11.01x
Illinois News 9.04% 10.30x
Iowa Cluster 13.07% 8.81x
Nebraska Cluster 7.77% 8.27x
Composition Percentage: The overlap percentage between the Missouri Travel & Outdoors Cluster audience and the Content Affinity attribute.
Index: A comparison of the Missouri Travel & Outdoors Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Missouri Travel & Outdoors Cluster audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female