Dstillery Audiences

MISSOURI TRAVEL & OUTDOORS CLUSTER

Audience Size: 1.1 Million Devices

Explore the Missouri Travel & Outdoors Cluster Audience

Below you'll find more information about the Missouri Travel & Outdoors Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Missouri Travel & Outdoors Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Missouri Travel & Outdoors Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Missouri Travel & Outdoors Cluster audience is Southern Central Voters.

Interest Composition Index
Southern Central Voters 31.91% 19.57x
St. Louis Cardinals Fans 22.01% 14.28x
Kansas City Chiefs Fans 18.80% 13.80x
Kansas City Royals Fans 21.84% 13.24x
Milk and Dairy Shoppers 18.61% 11.76x
Arkansas Razorbacks Fans 16.95% 11.50x
Country Music Fans 14.42% 11.14x
Speedway Event Enthusiasts 17.90% 10.13x
Black Friday Deal Shoppers 16.82% 9.52x
Big 12 Fans 14.13% 9.03x
Composition Percentage: The overlap percentage between the Missouri Travel & Outdoors Cluster audience and the Interest attribute.
Index: A comparison of the Missouri Travel & Outdoors Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Missouri Travel & Outdoors Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Missouri Travel & Outdoors Cluster audience is Buckle.

Location Composition Index
Buckle 0.26% 1.87x
Carhartt 0.01% 1.82x
Journeys 0.07% 1.50x
Eddie Bauer 0.03% 1.33x
Dressbarn 0.05% 1.26x
Chicos 0.06% 1.26x
Lane Bryant 0.03% 1.02x
White House Black Market 0.17% 0.98x
Levi Strauss 0.02% 0.95x
Jos A. Bank Clothiers 0.22% 0.92x
Composition Percentage: The overlap percentage between the Missouri Travel & Outdoors Cluster audience and the Location attribute.
Index: A comparison of the Missouri Travel & Outdoors Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Missouri Travel & Outdoors Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Missouri Travel & Outdoors Cluster audience is springfieldmugshots.com.

Website Composition Index
springfieldmugshots.com 1.16% 225.42x
murney.com 4.90% 223.79x
kspr.com 10.78% 213.70x
dukerandhaugh.com 1.25% 207.05x
ccheadliner.com 2.28% 207.04x
bransontrilakesnews.com 3.45% 199.38x
kirksvilledailyexpress.com 1.08% 195.53x
bransonshowtickets.com 2.01% 194.28x
lakenewsonline.com 3.20% 190.33x
hannibal.net 1.68% 188.01x
Composition Percentage: The overlap percentage between the Missouri Travel & Outdoors Cluster audience and the Web attribute.
Index: A comparison of the Missouri Travel & Outdoors Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Missouri Travel & Outdoors Cluster audience is Missouri News Content Cluster.

Content Affinity Composition Index
Missouri News Content Cluster 25.11% 23.20x
Illinois College Sports 0.88% 22.65x
Kansas City News 35.68% 19.61x
Arkansas News 13.60% 17.62x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.18% 12.12x
Farming & Agriculture 2.02% 10.43x
Local & Travel England - North Midlands 0.03% 10.39x
Illinois News 10.35% 10.32x
Iowa Cluster 14.87% 8.78x
Nebraska Cluster 9.41% 8.76x
Composition Percentage: The overlap percentage between the Missouri Travel & Outdoors Cluster audience and the Content Affinity attribute.
Index: A comparison of the Missouri Travel & Outdoors Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Missouri Travel & Outdoors Cluster audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female