MOBILE INDUSTRY INFORMATION

Audience Size: 46.2 Thousand Devices

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Explore the Mobile Industry Information Audience

Below you'll find more information about the Mobile Industry Information audience, broken down in different categories based on their digital and physical behaviors. These are 46.2 thousand unique devices whose actions qualify for the Mobile Industry Information audience.

INTERESTS

The Mobile Industry Information audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mobile Industry Information audience is Advertising Professionals.

Interest	Composition	Index
Advertising Professionals	47.98%	27.74x
Media Buying Professionals	46.19%	26.24x
Cord Cutters	52.69%	24.08x
IT Decision Makers	47.31%	22.98x
Camera Review Readers	43.95%	22.91x
Tech News Enthusiasts	41.93%	22.51x
TV Advertising Professionals	38.12%	22.49x
Financial News Readers	37.00%	21.77x
Financial Business Intelligence Researchers	37.89%	21.73x
Personal Stock Portfolio Managers	39.91%	21.14x

Composition Percentage: The overlap percentage between the Mobile Industry Information audience and the Interest attribute.

Index: A comparison of the Mobile Industry Information audience to the internet population.

APPAREL RETAILERS

The Mobile Industry Information audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mobile Industry Information audience is Chicos.

Location	Composition	Index
Chicos	0.03%	3.85x
Journeys	0.05%	3.00x
Tommy Bahama	0.01%	2.03x
Lane Bryant	0.02%	1.99x
Buckle	0.02%	1.46x
Maurices	0.02%	1.05x
Charlotte Russe	0.02%	0.86x
Johnston and Murphy	0.01%	0.72x
Carhartt	0.02%	0.46x

Composition Percentage: The overlap percentage between the Mobile Industry Information audience and the Location attribute.

Index: A comparison of the Mobile Industry Information audience to the internet population.

WEBSITES

The Mobile Industry Information audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mobile Industry Information audience is fiercewireless.com.

Website	Composition	Index
fiercewireless.com	52.25%	356.93x
businesswire.com	10.02%	83.33x
cordcuttersnews.com	27.98%	74.03x
androidpolice.com	9.77%	70.06x
betanews.com	9.20%	48.51x
gizchina.com	14.14%	44.43x
pocketnow.com	5.22%	43.93x
adweek.com	24.74%	41.91x
bnnbloomberg.ca	4.55%	40.87x
marketscreener.com	8.76%	39.75x

Composition Percentage: The overlap percentage between the Mobile Industry Information audience and the Web attribute.

Index: A comparison of the Mobile Industry Information audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mobile Industry Information audience is Marketing Professionals.

Content Affinity	Composition	Index
Marketing Professionals	5.17%	139.00x
Business News & Information Readers	3.11%	72.07x
Startup Investment	5.34%	63.66x
Data Centers	2.85%	60.55x
Corporate Employment Pages	2.45%	55.70x
Work Productivity	1.31%	38.96x
Film Production	0.79%	30.22x
Space & National Security	8.27%	26.06x
Internet Radio	0.79%	26.04x
Electrical Engineering	0.96%	24.95x

Composition Percentage: The overlap percentage between the Mobile Industry Information audience and the Content Affinity attribute.

Index: A comparison of the Mobile Industry Information audience to the internet population.

DEMOGRAPHICS

The Mobile Industry Information audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male