MOBILE INDUSTRY INFORMATION

Audience Size: 90.3 Thousand Devices

View All Audiences

Explore the Mobile Industry Information Audience

Below you'll find more information about the Mobile Industry Information audience, broken down in different categories based on their digital and physical behaviors. These are 90.3 thousand unique devices whose actions qualify for the Mobile Industry Information audience.

INTERESTS

The Mobile Industry Information audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mobile Industry Information audience is Advertising Professionals.

Interest	Composition	Index
Advertising Professionals	56.14%	19.94x
Media Buying Professionals	53.18%	19.27x
Cord Cutters	55.92%	17.85x
TV Advertising Professionals	47.70%	17.25x
Financial News Readers	42.65%	16.76x
Market Intelligence Researchers	46.60%	16.66x
Financial Business Intelligence Researchers	43.97%	16.33x
Liberal News Readers	42.43%	16.14x
Executive Travelers	42.98%	15.86x
Tech News Enthusiasts	45.72%	15.75x

Composition Percentage: The overlap percentage between the Mobile Industry Information audience and the Interest attribute.

Index: A comparison of the Mobile Industry Information audience to the internet population.

APPAREL RETAILERS

The Mobile Industry Information audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mobile Industry Information audience is Gap.

Location	Composition	Index
Gap	0.03%	3.30x
American Eagle Outfitters	0.03%	2.90x
Victoria's Secret	0.04%	2.61x
Aeropostale	0.02%	2.26x
Lane Bryant	0.02%	2.25x
LOFT	0.02%	2.10x
Banana Republic	0.02%	2.06x
Tommy Bahama	0.01%	2.03x
Forever 21	0.01%	1.94x
Hollister	0.01%	1.67x

Composition Percentage: The overlap percentage between the Mobile Industry Information audience and the Location attribute.

Index: A comparison of the Mobile Industry Information audience to the internet population.

WEBSITES

The Mobile Industry Information audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mobile Industry Information audience is broadcastingcable.com.

Website	Composition	Index
broadcastingcable.com	50.17%	324.26x
multichannel.com	61.91%	320.70x
fiercewireless.com	29.35%	226.70x
pymnts.com	27.67%	113.40x
thedrum.com	4.14%	55.80x
networkworld.com	7.57%	54.61x
cnx-software.com	3.08%	53.54x
dbstalk.com	3.02%	51.17x
prweb.com	4.25%	51.00x
cordcutters.com	3.75%	49.40x

Composition Percentage: The overlap percentage between the Mobile Industry Information audience and the Web attribute.

Index: A comparison of the Mobile Industry Information audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mobile Industry Information audience is Marketing Professionals.

Content Affinity	Composition	Index
Marketing Professionals	8.29%	89.28x
Retail Industry News	3.16%	85.13x
Institutional Investing	2.29%	60.09x
Business News & Information Readers	10.28%	54.20x
Telescopes	1.49%	48.96x
Startup Investment	9.89%	47.83x
Data Centers	4.18%	44.44x
Work Productivity	2.84%	42.93x
Electronic Cabling	0.67%	38.64x
Cosmetics Business	0.54%	32.21x

Composition Percentage: The overlap percentage between the Mobile Industry Information audience and the Content Affinity attribute.

Index: A comparison of the Mobile Industry Information audience to the internet population.

DEMOGRAPHICS

The Mobile Industry Information audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male