MOBILE INDUSTRY INFORMATION

Audience Size: 246.4 Thousand Devices

View All Audiences

Explore the Mobile Industry Information Audience

Below you'll find more information about the Mobile Industry Information audience, broken down in different categories based on their digital and physical behaviors. These are 246.4 thousand unique devices whose actions qualify for the Mobile Industry Information audience.

INTERESTS

The Mobile Industry Information audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mobile Industry Information audience is Advertising Professionals.

Interest	Composition	Index
Advertising Professionals	48.00%	23.18x
Media Buying Professionals	48.11%	22.12x
TV Advertising Professionals	37.60%	21.49x
Market Intelligence Researchers	39.14%	18.91x
Entertainment Industry Decision Makers	31.78%	18.82x
Financial Business Intelligence Researchers	33.11%	18.13x
Readers of Bengali Content	33.65%	17.97x
Tech News Enthusiasts	33.76%	17.96x
Liberal News Readers	26.09%	16.72x
IT Decision Makers	32.04%	16.44x

Composition Percentage: The overlap percentage between the Mobile Industry Information audience and the Interest attribute.

Index: A comparison of the Mobile Industry Information audience to the internet population.

APPAREL RETAILERS

The Mobile Industry Information audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mobile Industry Information audience is Lululemon.

Location	Composition	Index
Lululemon	0.07%	2.17x
LOFT	0.06%	2.10x
J. Crew	0.04%	1.85x
Chicos	0.05%	1.42x
Gap	0.10%	1.38x
Banana Republic	0.04%	1.31x
Talbots	0.04%	1.26x
Coach	0.05%	1.24x
Victoria's Secret	0.07%	1.22x
Urban Outfitters	0.03%	1.20x

Composition Percentage: The overlap percentage between the Mobile Industry Information audience and the Location attribute.

Index: A comparison of the Mobile Industry Information audience to the internet population.

WEBSITES

The Mobile Industry Information audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mobile Industry Information audience is tvnewscheck.com.

Website	Composition	Index
tvnewscheck.com	12.83%	470.14x
broadcastingcable.com	36.02%	358.00x
multichannel.com	35.59%	320.58x
lightreading.com	11.51%	258.74x
emarketer.com	4.67%	223.30x
wilsonamplifiers.com	11.88%	192.57x
pymnts.com	15.54%	187.27x
martechtoday.com	4.20%	171.23x
ihs.com	3.22%	140.35x
ecnmag.com	3.49%	125.69x

Composition Percentage: The overlap percentage between the Mobile Industry Information audience and the Web attribute.

Index: A comparison of the Mobile Industry Information audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mobile Industry Information audience is Retail Industry News.

Content Affinity	Composition	Index
Retail Industry News	6.67%	67.07x
Marketing Professionals	22.46%	55.99x
Institutional Investing	6.34%	43.95x
Work Productivity	10.76%	39.68x
Data Centers	13.06%	39.36x
Startup Investment	21.20%	36.99x
Cosmetics Business	2.23%	36.51x
Professional Audio Visual	1.83%	35.80x
Telescopes	3.68%	35.71x
Business News & Information Readers	25.13%	33.84x

Composition Percentage: The overlap percentage between the Mobile Industry Information audience and the Content Affinity attribute.

Index: A comparison of the Mobile Industry Information audience to the internet population.

DEMOGRAPHICS

The Mobile Industry Information audience resonates most for the following age and income brackets.

Age

55-64

Income

$100,000-$149,999