MOBILE INDUSTRY INFORMATION

Audience Size: 188.2 Thousand Devices

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Explore the Mobile Industry Information Audience

Below you'll find more information about the Mobile Industry Information audience, broken down in different categories based on their digital and physical behaviors. These are 188.2 thousand unique devices whose actions qualify for the Mobile Industry Information audience.

INTERESTS

The Mobile Industry Information audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mobile Industry Information audience is Media Buying Professionals.

Interest	Composition	Index
Media Buying Professionals	52.85%	24.61x
Advertising Professionals	53.42%	24.35x
TV Advertising Professionals	45.78%	21.85x
Entertainment Industry Decision Makers	39.96%	19.55x
Market Intelligence Researchers	41.59%	19.40x
Financial Business Intelligence Researchers	38.42%	18.64x
Executive Travelers	27.16%	17.72x
Financial News Readers	34.31%	17.43x
Liberal News Readers	33.82%	17.18x
Tech News Enthusiasts	37.43%	16.71x

Composition Percentage: The overlap percentage between the Mobile Industry Information audience and the Interest attribute.

Index: A comparison of the Mobile Industry Information audience to the internet population.

APPAREL RETAILERS

The Mobile Industry Information audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mobile Industry Information audience is Saint Laurent Paris.

Location	Composition	Index
Saint Laurent Paris	0.02%	4.05x
Free People	0.05%	3.31x
REI	0.03%	3.22x
Columbia	0.02%	3.00x
Coach	0.07%	2.93x
Bonobos	0.02%	2.76x
Ann Taylor	0.03%	2.57x
Armani	0.03%	2.12x
Belk	0.02%	2.05x
Tommy Bahama	0.02%	1.95x

Composition Percentage: The overlap percentage between the Mobile Industry Information audience and the Location attribute.

Index: A comparison of the Mobile Industry Information audience to the internet population.

WEBSITES

The Mobile Industry Information audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mobile Industry Information audience is tvtechnology.com.

Website	Composition	Index
tvtechnology.com	19.24%	572.05x
tvnewscheck.com	15.91%	536.32x
broadcastingcable.com	58.51%	282.12x
multichannel.com	57.59%	271.69x
lightreading.com	13.49%	252.65x
pymnts.com	11.09%	154.39x
sportspromedia.com	4.35%	108.19x
ftvlive.com	4.94%	100.61x
nbcumv.com	2.82%	89.86x
finsmes.com	3.51%	82.80x

Composition Percentage: The overlap percentage between the Mobile Industry Information audience and the Web attribute.

Index: A comparison of the Mobile Industry Information audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mobile Industry Information audience is Marketing Professionals.

Content Affinity	Composition	Index
Marketing Professionals	16.76%	67.75x
Retail Industry News	5.17%	59.59x
Telescopes	3.09%	51.87x
Institutional Investing	5.35%	40.80x
Professional Audio Visual	1.40%	40.66x
Work Productivity	6.51%	39.09x
Drawing & Animation	0.41%	37.51x
General Interest	0.53%	36.16x
Data Centers	7.55%	36.10x
Startup Investment	16.46%	34.78x

Composition Percentage: The overlap percentage between the Mobile Industry Information audience and the Content Affinity attribute.

Index: A comparison of the Mobile Industry Information audience to the internet population.

DEMOGRAPHICS

The Mobile Industry Information audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male