MOBILE INDUSTRY INFORMATION

Audience Size: 207.5 Thousand Devices

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Explore the Mobile Industry Information Audience

Below you'll find more information about the Mobile Industry Information audience, broken down in different categories based on their digital and physical behaviors. These are 207.5 thousand unique devices whose actions qualify for the Mobile Industry Information audience.

INTERESTS

The Mobile Industry Information audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mobile Industry Information audience is Advertising Professionals.

Interest	Composition	Index
Advertising Professionals	48.90%	23.33x
Media Buying Professionals	48.66%	23.01x
TV Advertising Professionals	41.49%	21.28x
Entertainment Industry Decision Makers	33.82%	19.29x
Market Intelligence Researchers	39.76%	18.66x
Financial Business Intelligence Researchers	35.40%	18.03x
Venture Capitalists	37.91%	17.90x
Tech News Enthusiasts	33.85%	16.72x
Liberal News Readers	30.06%	16.55x
Camera Review Readers	33.33%	16.26x

Composition Percentage: The overlap percentage between the Mobile Industry Information audience and the Interest attribute.

Index: A comparison of the Mobile Industry Information audience to the internet population.

APPAREL RETAILERS

The Mobile Industry Information audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mobile Industry Information audience is Everlane.

Location	Composition	Index
Everlane	0.03%	4.47x
Supreme	0.04%	4.22x
Saint Laurent Paris	0.04%	3.54x
Intermix	0.05%	3.31x
Bonobos	0.23%	3.00x
Uniqlo	0.06%	2.96x
Topshop	0.05%	2.94x
Armani	0.08%	2.65x
Club Monaco	0.03%	2.31x
Michael Kors	0.15%	2.27x

Composition Percentage: The overlap percentage between the Mobile Industry Information audience and the Location attribute.

Index: A comparison of the Mobile Industry Information audience to the internet population.

WEBSITES

The Mobile Industry Information audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mobile Industry Information audience is tvtechnology.com.

Website	Composition	Index
tvtechnology.com	18.37%	449.63x
tvnewscheck.com	15.74%	344.60x
broadcastingcable.com	52.76%	221.92x
lightreading.com	13.33%	194.93x
multichannel.com	53.29%	191.09x
pymnts.com	9.07%	185.64x
wilsonamplifiers.com	7.14%	152.68x
cwa-union.org	2.82%	115.55x
martechtoday.com	3.84%	113.33x
ecnmag.com	4.23%	90.34x

Composition Percentage: The overlap percentage between the Mobile Industry Information audience and the Web attribute.

Index: A comparison of the Mobile Industry Information audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mobile Industry Information audience is Marketing Professionals.

Content Affinity	Composition	Index
Marketing Professionals	19.68%	54.14x
Retail Industry News	6.17%	50.78x
Telescopes	3.50%	38.83x
Work Productivity	8.30%	38.52x
Institutional Investing	5.98%	35.05x
Drawing & Animation	0.51%	34.01x
Professional Audio Visual	1.74%	33.69x
General Interest	0.66%	33.28x
Cosmetics Business	1.36%	32.66x
Data Centers	9.29%	32.47x

Composition Percentage: The overlap percentage between the Mobile Industry Information audience and the Content Affinity attribute.

Index: A comparison of the Mobile Industry Information audience to the internet population.

DEMOGRAPHICS

The Mobile Industry Information audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male