MOBILE INDUSTRY INFORMATION

Audience Size: 54.1 Thousand Devices

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Explore the Mobile Industry Information Audience

Below you'll find more information about the Mobile Industry Information audience, broken down in different categories based on their digital and physical behaviors. These are 54.1 thousand unique devices whose actions qualify for the Mobile Industry Information audience.

INTERESTS

The Mobile Industry Information audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mobile Industry Information audience is Advertising Professionals.

Interest	Composition	Index
Advertising Professionals	45.62%	25.20x
Media Buying Professionals	43.50%	22.97x
Cord Cutters	48.81%	22.47x
IT Decision Makers	46.42%	20.91x
Financial News Readers	36.87%	20.39x
Financial Business Intelligence Researchers	38.99%	20.36x
Tech News Enthusiasts	41.11%	20.24x
Camera Review Readers	41.91%	19.89x
Liberal News Readers	37.40%	19.84x
Market Intelligence Researchers	41.11%	19.36x

Composition Percentage: The overlap percentage between the Mobile Industry Information audience and the Interest attribute.

Index: A comparison of the Mobile Industry Information audience to the internet population.

APPAREL RETAILERS

The Mobile Industry Information audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mobile Industry Information audience is Old Navy.

Location	Composition	Index
Old Navy	0.05%	2.52x
Tommy Bahama	0.01%	2.03x
Carhartt	0.27%	1.89x
Mens Wearhouse	0.03%	1.67x
The Childrens Place	0.03%	1.55x
Buckle	0.02%	1.46x
Journeys	0.03%	1.41x
Maurices	0.02%	1.05x
Charlotte Russe	0.02%	0.86x
Johnston and Murphy	0.01%	0.72x

Composition Percentage: The overlap percentage between the Mobile Industry Information audience and the Location attribute.

Index: A comparison of the Mobile Industry Information audience to the internet population.

WEBSITES

The Mobile Industry Information audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mobile Industry Information audience is fiercewireless.com.

Website	Composition	Index
fiercewireless.com	60.82%	395.21x
nexttv.com	21.52%	150.64x
cordcuttersnews.com	24.87%	82.59x
betanews.com	8.63%	52.60x
spglobal.com	11.62%	47.41x
seekingalpha.com	30.30%	43.65x
marketscreener.com	10.20%	43.37x
adweek.com	22.99%	42.74x
streetinsider.com	11.72%	40.96x
thurrott.com	6.25%	40.76x

Composition Percentage: The overlap percentage between the Mobile Industry Information audience and the Web attribute.

Index: A comparison of the Mobile Industry Information audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mobile Industry Information audience is Marketing Professionals.

Content Affinity	Composition	Index
Marketing Professionals	4.55%	144.03x
Business News & Information Readers	2.22%	77.99x
Data Centers	3.46%	66.67x
Startup Investment	4.17%	58.36x
Corporate Employment Pages	2.00%	41.44x
Work Productivity	1.03%	30.20x
Medical Journals	2.38%	29.74x
Electrical Engineering	1.08%	29.47x
Space & National Security	9.20%	24.96x
Community Planning & Transportation	1.03%	24.87x

Composition Percentage: The overlap percentage between the Mobile Industry Information audience and the Content Affinity attribute.

Index: A comparison of the Mobile Industry Information audience to the internet population.

DEMOGRAPHICS

The Mobile Industry Information audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male