Dstillery Audiences

MOMMY BLOGGERS

Audience Size: 586.7 Thousand Devices

Explore the Mommy Bloggers Audience

Below you'll find more information about the Mommy Bloggers audience, broken down in different categories based on their digital and physical behaviors. These are 586.7 thousand unique devices whose actions qualify for the Mommy Bloggers audience.

Dstillery Crafted Audiences

INTERESTS

The Mommy Bloggers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mommy Bloggers audience is Involved Parents.

Interest Composition Index
Involved Parents 70.47% 24.75x
Hands-On Parents 72.37% 22.93x
Parents with Kids 63.07% 22.83x
Coupon Researchers 59.02% 22.61x
Homeschooling Parents 70.36% 22.14x
Essential Oils Enthusiasts 0.10% 21.07x
Misc-Deal Seekers or Coupon Shoppers 50.35% 20.34x
Kitchen & Bathroom Remodelers 56.03% 19.74x
DIY Upcycle Home Project Planners 57.77% 19.49x
Healthy Snacks Shoppers 52.82% 19.38x
Composition Percentage: The overlap percentage between the Mommy Bloggers audience and the Interest attribute.
Index: A comparison of the Mommy Bloggers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mommy Bloggers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mommy Bloggers audience is LL Bean.

Location Composition Index
LL Bean 0.01% 1.97x
Buckle 0.32% 1.39x
REI 0.02% 1.34x
Columbia 0.02% 1.30x
Lane Bryant 0.05% 1.16x
Mens Wearhouse 0.49% 1.16x
White House Black Market 0.33% 1.13x
Belk 0.01% 1.12x
Jos A. Bank Clothiers 0.27% 1.09x
Aeropostale 0.06% 1.09x
Composition Percentage: The overlap percentage between the Mommy Bloggers audience and the Location attribute.
Index: A comparison of the Mommy Bloggers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mommy Bloggers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mommy Bloggers audience is fromabcstoacts.com.

Website Composition Index
fromabcstoacts.com 7.31% 246.31x
momsandcrafters.com 9.24% 232.02x
theimaginationtree.com 9.62% 230.39x
coffeecupsandcrayons.com 8.01% 224.26x
mommymoment.ca 3.00% 218.58x
ahelicoptermom.com 3.91% 217.39x
allfortheboys.com 2.49% 216.72x
schooltimesnippets.com 2.48% 213.99x
royalbaloo.com 1.93% 213.62x
mrsplemonskindergarten.com 2.65% 209.77x
Composition Percentage: The overlap percentage between the Mommy Bloggers audience and the Web attribute.
Index: A comparison of the Mommy Bloggers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mommy Bloggers audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 1.09% 85.71x
Scrapbooking & Home Art Projects 29.16% 80.88x
Golf & Boats 0.18% 76.13x
Comedy Content 2.23% 56.15x
Decoration & Fabric 0.14% 54.27x
Coupons & Family 27.29% 51.45x
Children's Learning Tools 22.74% 49.31x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 34.84% 45.54x
Female Lifestyle Content Readers 16.07% 40.65x
Tattoos & Costumes 0.73% 37.04x
Composition Percentage: The overlap percentage between the Mommy Bloggers audience and the Content Affinity attribute.
Index: A comparison of the Mommy Bloggers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mommy Bloggers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female