Dstillery Audiences

MOMMY BLOGGERS

Audience Size: 490.1 Thousand Devices

Explore the Mommy Bloggers Audience

Below you'll find more information about the Mommy Bloggers audience, broken down in different categories based on their digital and physical behaviors. These are 490.1 thousand unique devices whose actions qualify for the Mommy Bloggers audience.

Dstillery Crafted Audiences

INTERESTS

The Mommy Bloggers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mommy Bloggers audience is Parents with Kids.

Interest Composition Index
Parents with Kids 39.96% 27.75x
Coupon Researchers 38.72% 27.17x
Involved Parents 43.01% 26.24x
Homeschooling Parents 54.15% 26.23x
Shelf-Stable Food Content Readers 19.12% 25.54x
Hands-On Parents 54.74% 24.53x
Toy Blogs Readers 52.77% 24.16x
Misc-Deal Seekers or Coupon Shoppers 26.51% 23.86x
Kitchen & Bathroom Remodelers 32.32% 23.85x
Dessert/Sweets Bakers 37.53% 22.88x
Composition Percentage: The overlap percentage between the Mommy Bloggers audience and the Interest attribute.
Index: A comparison of the Mommy Bloggers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mommy Bloggers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mommy Bloggers audience is Maurices.

Location Composition Index
Maurices 0.10% 1.83x
Madewell 0.01% 1.74x
American Eagle Outfitters 0.04% 1.41x
Dressbarn 0.03% 1.34x
Old Navy 0.06% 1.22x
White House Black Market 0.03% 1.18x
Kate Spade 0.01% 1.17x
Forever 21 0.02% 1.16x
Belk 0.01% 1.16x
Jos A. Bank Clothiers 0.02% 1.14x
Composition Percentage: The overlap percentage between the Mommy Bloggers audience and the Location attribute.
Index: A comparison of the Mommy Bloggers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mommy Bloggers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mommy Bloggers audience is ahelicoptermom.com.

Website Composition Index
ahelicoptermom.com 3.24% 236.45x
fromabcstoacts.com 5.43% 208.72x
coffeecupsandcrayons.com 3.71% 199.42x
theimaginationtree.com 6.82% 177.25x
mothersniche.com 4.17% 177.23x
kindergartenworks.com 4.19% 169.62x
thecraftyblogstalker.com 6.59% 157.90x
teachmama.com 2.19% 155.56x
mrsplemonskindergarten.com 2.07% 155.03x
easypeasyandfun.com 16.79% 152.54x
Composition Percentage: The overlap percentage between the Mommy Bloggers audience and the Web attribute.
Index: A comparison of the Mommy Bloggers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mommy Bloggers audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.56% 65.45x
Scrapbooking & Home Art Projects 14.61% 63.80x
Children's Learning Tools 12.22% 50.64x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 18.19% 43.69x
Coupons & Family 17.12% 42.30x
Female Lifestyle Content Readers 5.00% 36.36x
Cakes & Sweets 1.44% 35.98x
Family on a Budget 42.07% 34.06x
Arts & Crafts 0.16% 32.51x
Low Carb Diets 6.65% 31.59x
Composition Percentage: The overlap percentage between the Mommy Bloggers audience and the Content Affinity attribute.
Index: A comparison of the Mommy Bloggers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mommy Bloggers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female