Dstillery Audiences

MOMMY BLOGGERS

Audience Size: 436.3 Thousand Devices

Explore the Mommy Bloggers Audience

Below you'll find more information about the Mommy Bloggers audience, broken down in different categories based on their digital and physical behaviors. These are 436.3 thousand unique devices whose actions qualify for the Mommy Bloggers audience.

Dstillery Crafted Audiences

INTERESTS

The Mommy Bloggers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mommy Bloggers audience is Shelf-Stable Food Content Readers.

Interest Composition Index
Shelf-Stable Food Content Readers 26.65% 27.53x
Parents with Kids 46.98% 25.18x
Homeschooling Parents 58.14% 24.47x
Coupon Researchers 44.86% 24.45x
Involved Parents 50.81% 24.36x
Hands-On Parents 58.23% 22.65x
Pantry Recipes Researchers 22.82% 21.96x
Kitchen & Bathroom Remodelers 39.17% 21.54x
Misc-Deal Seekers or Coupon Shoppers 34.19% 21.47x
Recipe Researchers 35.22% 21.20x
Composition Percentage: The overlap percentage between the Mommy Bloggers audience and the Interest attribute.
Index: A comparison of the Mommy Bloggers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mommy Bloggers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mommy Bloggers audience is American Eagle Outfitters.

Location Composition Index
American Eagle Outfitters 0.03% 1.51x
J. Crew 0.02% 1.49x
The Childrens Place 0.04% 1.36x
Jos A. Bank Clothiers 0.02% 1.36x
Carhartt 0.32% 1.35x
H&M 0.02% 1.30x
Aeropostale 0.02% 1.19x
LOFT 0.02% 1.18x
Express 0.03% 1.11x
Mens Wearhouse 0.03% 1.11x
Composition Percentage: The overlap percentage between the Mommy Bloggers audience and the Location attribute.
Index: A comparison of the Mommy Bloggers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mommy Bloggers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mommy Bloggers audience is ahelicoptermom.com.

Website Composition Index
ahelicoptermom.com 5.03% 228.03x
coffeecupsandcrayons.com 4.70% 222.75x
fromabcstoacts.com 5.66% 217.11x
theimaginationtree.com 7.74% 189.47x
crystalandcomp.com 17.15% 177.37x
mothersniche.com 3.89% 175.65x
easypeasyandfun.com 18.47% 174.88x
thecraftyblogstalker.com 4.93% 174.13x
teachmama.com 2.56% 171.19x
momsandcrafters.com 7.31% 167.95x
Composition Percentage: The overlap percentage between the Mommy Bloggers audience and the Web attribute.
Index: A comparison of the Mommy Bloggers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mommy Bloggers audience is Scrapbooking & Home Art Projects.

Content Affinity Composition Index
Scrapbooking & Home Art Projects 14.95% 76.91x
Children's Learning Tools 12.44% 61.68x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.35% 56.32x
Coupons & Family 15.38% 45.30x
Youth Educational Resources 0.23% 44.94x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 20.13% 42.37x
Arts & Crafts 0.32% 41.40x
Cakes & Sweets 1.81% 38.12x
Family on a Budget 43.44% 35.23x
Female Lifestyle Content Readers 6.29% 33.89x
Composition Percentage: The overlap percentage between the Mommy Bloggers audience and the Content Affinity attribute.
Index: A comparison of the Mommy Bloggers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mommy Bloggers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female