Dstillery Audiences

MOMMY BLOGGERS

Audience Size: 848.6 Thousand Devices

Explore the Mommy Bloggers Audience

Below you'll find more information about the Mommy Bloggers audience, broken down in different categories based on their digital and physical behaviors. These are 848.6 thousand unique devices whose actions qualify for the Mommy Bloggers audience.

Dstillery Crafted Audiences

INTERESTS

The Mommy Bloggers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mommy Bloggers audience is Shelf-Stable Food Content Readers.

Interest Composition Index
Shelf-Stable Food Content Readers 0.34% 37.57x
Pantry Recipes Researchers 0.31% 32.36x
Homeschooling Parents 61.78% 23.70x
Hands-On Parents 62.79% 23.07x
Involved Parents 55.13% 22.16x
Coupon Researchers 47.18% 21.50x
Parents with Kids 48.30% 20.87x
Mother's Day Celebrators 34.38% 20.47x
DIY Upcycle Home Project Planners 49.34% 20.25x
Recipe Researchers 42.14% 20.22x
Composition Percentage: The overlap percentage between the Mommy Bloggers audience and the Interest attribute.
Index: A comparison of the Mommy Bloggers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mommy Bloggers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mommy Bloggers audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.06% 1.51x
LOFT 0.01% 1.30x
The Childrens Place 0.02% 1.28x
Levi Strauss 0.01% 1.22x
Victoria's Secret 0.02% 1.18x
Carhartt 0.12% 1.09x
Express 0.01% 0.98x
Journeys 0.01% 0.88x
Old Navy 0.01% 0.68x
Composition Percentage: The overlap percentage between the Mommy Bloggers audience and the Location attribute.
Index: A comparison of the Mommy Bloggers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mommy Bloggers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mommy Bloggers audience is momsandcrafters.com.

Website Composition Index
momsandcrafters.com 8.24% 144.98x
chiefhealth.us 1.01% 138.94x
coffeecupsandcrayons.com 7.76% 135.02x
ahelicoptermom.com 3.92% 133.58x
thecraftyblogstalker.com 6.94% 133.32x
heidisongs.com 1.52% 131.18x
mothersniche.com 7.28% 126.28x
theimaginationtree.com 7.37% 125.31x
teachmama.com 4.23% 125.20x
mommymoment.ca 2.75% 123.99x
Composition Percentage: The overlap percentage between the Mommy Bloggers audience and the Web attribute.
Index: A comparison of the Mommy Bloggers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mommy Bloggers audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 1.29% 95.26x
Scrapbooking & Home Art Projects 23.58% 71.25x
Comedy Content 1.29% 52.75x
Children's Learning Tools 17.25% 46.50x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 27.82% 45.05x
Coupons & Family 22.02% 44.23x
Female Lifestyle Content Readers 13.50% 37.95x
DIY Decoration & Furniture 6.95% 33.11x
Tattoos & Costumes 0.55% 31.37x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.37% 31.17x
Composition Percentage: The overlap percentage between the Mommy Bloggers audience and the Content Affinity attribute.
Index: A comparison of the Mommy Bloggers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mommy Bloggers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female