Dstillery Audiences

MOMMY BLOGGERS

Audience Size: 652.8 Thousand Devices

Explore the Mommy Bloggers Audience

Below you'll find more information about the Mommy Bloggers audience, broken down in different categories based on their digital and physical behaviors. These are 652.8 thousand unique devices whose actions qualify for the Mommy Bloggers audience.

Dstillery Crafted Audiences

INTERESTS

The Mommy Bloggers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mommy Bloggers audience is Involved Parents.

Interest Composition Index
Involved Parents 67.64% 24.51x
Hands-On Parents 70.82% 23.37x
Parents with Kids 58.91% 23.05x
Homeschooling Parents 68.71% 22.94x
Coupon Researchers 55.34% 21.79x
Homemade Gifts Crafters 54.78% 19.98x
Kitchen & Bathroom Remodelers 51.88% 19.56x
Misc-Deal Seekers or Coupon Shoppers 47.24% 19.47x
Home and Garden TV Fans 47.23% 19.22x
DIY Upcycle Home Project Planners 54.47% 19.09x
Composition Percentage: The overlap percentage between the Mommy Bloggers audience and the Interest attribute.
Index: A comparison of the Mommy Bloggers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mommy Bloggers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mommy Bloggers audience is Belk.

Location Composition Index
Belk 0.02% 1.90x
Buckle 0.06% 1.53x
REI 0.02% 1.52x
Dressbarn 0.04% 1.38x
Aeropostale 0.05% 1.33x
Ann Taylor 0.02% 1.25x
Eddie Bauer 0.02% 1.25x
Levi Strauss 0.01% 1.22x
Victoria's Secret 0.10% 1.20x
Zumiez 0.06% 1.17x
Composition Percentage: The overlap percentage between the Mommy Bloggers audience and the Location attribute.
Index: A comparison of the Mommy Bloggers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mommy Bloggers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mommy Bloggers audience is fromabcstoacts.com.

Website Composition Index
fromabcstoacts.com 8.08% 234.42x
momsandcrafters.com 8.18% 228.30x
schoolingamonkey.com 2.18% 222.51x
munchkinsandmoms.com 1.68% 216.83x
modernpreschool.com 1.89% 215.85x
theimaginationtree.com 8.99% 214.43x
coffeecupsandcrayons.com 7.82% 209.01x
chiefhealth.us 1.96% 207.32x
vlhamlin.com 1.62% 203.48x
mommymoment.ca 2.55% 203.20x
Composition Percentage: The overlap percentage between the Mommy Bloggers audience and the Web attribute.
Index: A comparison of the Mommy Bloggers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mommy Bloggers audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 1.12% 103.04x
Scrapbooking & Home Art Projects 26.17% 84.08x
Golf & Boats 0.18% 76.13x
Decoration & Fabric 0.13% 65.57x
Comedy Content 2.03% 64.96x
Coupons & Family 25.12% 51.46x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 30.09% 49.08x
Children's Learning Tools 23.76% 47.53x
Female Lifestyle Content Readers 14.92% 42.06x
DIY Decoration & Furniture 7.49% 38.17x
Composition Percentage: The overlap percentage between the Mommy Bloggers audience and the Content Affinity attribute.
Index: A comparison of the Mommy Bloggers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mommy Bloggers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female