Dstillery Audiences

MOMMY BLOGGERS

Audience Size: 381.5 Thousand Devices

Explore the Mommy Bloggers Audience

Below you'll find more information about the Mommy Bloggers audience, broken down in different categories based on their digital and physical behaviors. These are 381.5 thousand unique devices whose actions qualify for the Mommy Bloggers audience.

Dstillery Crafted Audiences

INTERESTS

The Mommy Bloggers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mommy Bloggers audience is Coupon Researchers.

Interest Composition Index
Coupon Researchers 36.13% 29.60x
Parents with Kids 36.99% 28.80x
Kids Crafts Researchers 57.62% 28.50x
Kitchen & Bathroom Remodelers 29.15% 26.70x
Homeschooling Parents 54.58% 26.51x
Involved Parents 37.25% 25.37x
Toy Blogs Readers 50.02% 24.95x
Misc-Deal Seekers or Coupon Shoppers 38.54% 23.25x
Hands-On Parents 51.43% 22.94x
Healthy Snacks Shoppers 33.50% 22.80x
Composition Percentage: The overlap percentage between the Mommy Bloggers audience and the Interest attribute.
Index: A comparison of the Mommy Bloggers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mommy Bloggers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mommy Bloggers audience is Maurices.

Location Composition Index
Maurices 0.06% 1.89x
J. Crew 0.01% 1.59x
Carhartt 0.18% 1.53x
Gap 0.02% 1.39x
Gymboree 0.02% 1.37x
Zumiez 0.03% 1.31x
Journeys 0.02% 1.30x
Buckle 0.01% 1.24x
Aeropostale 0.01% 0.95x
Victoria's Secret 0.02% 0.90x
Composition Percentage: The overlap percentage between the Mommy Bloggers audience and the Location attribute.
Index: A comparison of the Mommy Bloggers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mommy Bloggers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mommy Bloggers audience is fromabcstoacts.com.

Website Composition Index
fromabcstoacts.com 5.25% 205.87x
coffeecupsandcrayons.com 3.74% 183.07x
mothersniche.com 3.86% 177.55x
theimaginationtree.com 6.34% 167.98x
thecraftyblogstalker.com 8.03% 160.47x
crystalandcomp.com 22.86% 153.00x
kindergartenworks.com 4.59% 151.91x
mythirtyspot.com 2.55% 151.36x
mommymoment.ca 2.81% 150.50x
mrsplemonskindergarten.com 2.23% 149.05x
Composition Percentage: The overlap percentage between the Mommy Bloggers audience and the Web attribute.
Index: A comparison of the Mommy Bloggers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mommy Bloggers audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.68% 65.79x
Scrapbooking & Home Art Projects 15.77% 64.33x
Children's Learning Tools 12.40% 45.38x
Coupons & Family 17.58% 43.34x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 17.75% 43.30x
Cakes & Sweets 1.21% 38.48x
Female Lifestyle Content Readers 4.19% 33.95x
Family on a Budget 42.35% 33.35x
Arts & Crafts 0.14% 32.22x
Home Decoration Content Readers 30.19% 30.99x
Composition Percentage: The overlap percentage between the Mommy Bloggers audience and the Content Affinity attribute.
Index: A comparison of the Mommy Bloggers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mommy Bloggers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female