Dstillery Audiences

MOMMY BLOGGERS

Audience Size: 595.6 Thousand Devices

Explore the Mommy Bloggers Audience

Below you'll find more information about the Mommy Bloggers audience, broken down in different categories based on their digital and physical behaviors. These are 595.6 thousand unique devices whose actions qualify for the Mommy Bloggers audience.

Dstillery Crafted Audiences

INTERESTS

The Mommy Bloggers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mommy Bloggers audience is Hands-On Parents.

Interest Composition Index
Hands-On Parents 65.51% 27.47x
Involved Parents 62.04% 26.98x
Coupon Researchers 46.54% 24.63x
Parents with Kids 49.84% 24.41x
Misc-Deal Seekers or Coupon Shoppers 36.54% 21.14x
Kitchen & Bathroom Remodelers 44.02% 20.72x
Parents with Toddlers 56.08% 20.37x
Healthy Snacks Shoppers 40.51% 19.98x
Recipe Researchers 40.51% 19.41x
Cook at Home Parents 38.45% 19.31x
Composition Percentage: The overlap percentage between the Mommy Bloggers audience and the Interest attribute.
Index: A comparison of the Mommy Bloggers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mommy Bloggers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mommy Bloggers audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 0.02% 1.60x
Belk 0.02% 1.58x
Dressbarn 0.05% 1.43x
Hollister 0.01% 1.35x
Gymboree 0.03% 1.25x
Eddie Bauer 0.01% 1.21x
Aeropostale 0.03% 1.19x
Carhartt 0.18% 1.11x
Zumiez 0.02% 1.04x
Tommy Bahama 0.02% 1.03x
Composition Percentage: The overlap percentage between the Mommy Bloggers audience and the Location attribute.
Index: A comparison of the Mommy Bloggers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mommy Bloggers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mommy Bloggers audience is fromabcstoacts.com.

Website Composition Index
fromabcstoacts.com 9.06% 344.43x
coffeecupsandcrayons.com 8.25% 289.64x
momsandcrafters.com 8.42% 282.16x
allfortheboys.com 2.69% 278.52x
mrsplemonskindergarten.com 2.67% 267.39x
paper-and-glue.com 2.91% 259.58x
theimaginationtree.com 11.20% 259.14x
teachmama.com 6.50% 258.13x
kindergartenworks.com 7.70% 257.29x
schooltimesnippets.com 2.74% 244.95x
Composition Percentage: The overlap percentage between the Mommy Bloggers audience and the Web attribute.
Index: A comparison of the Mommy Bloggers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mommy Bloggers audience is Scrapbooking & Home Art Projects.

Content Affinity Composition Index
Scrapbooking & Home Art Projects 26.19% 84.72x
Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs) 0.60% 62.98x
Coupons & Family 25.10% 54.72x
Children's Learning Tools 28.79% 46.62x
Female Lifestyle Content Readers 10.65% 44.80x
Comedy Content 1.78% 43.34x
Assorted Topics #11276 (Life Hacks, Housekeeping, Health Tips) 32.83% 42.95x
Family on a Budget 56.01% 41.33x
Home Decoration Content Readers 44.60% 35.83x
DIY Decoration & Furniture 6.77% 32.80x
Composition Percentage: The overlap percentage between the Mommy Bloggers audience and the Content Affinity attribute.
Index: A comparison of the Mommy Bloggers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mommy Bloggers audience resonates most for the following age and income brackets.
Age
65+
Income
$75,000-$99,999