Dstillery Audiences

MOMMY BLOGGERS

Audience Size: 722.7 Thousand Devices

Explore the Mommy Bloggers Audience

Below you'll find more information about the Mommy Bloggers audience, broken down in different categories based on their digital and physical behaviors. These are 722.7 thousand unique devices whose actions qualify for the Mommy Bloggers audience.

Dstillery Crafted Audiences

INTERESTS

The Mommy Bloggers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mommy Bloggers audience is Hands-On Parents.

Interest Composition Index
Hands-On Parents 66.39% 27.52x
Involved Parents 65.08% 26.12x
Coupon Researchers 46.90% 25.55x
Parents with Kids 50.76% 25.39x
Kitchen & Bathroom Remodelers 43.66% 22.72x
Misc-Deal Seekers or Coupon Shoppers 37.39% 21.89x
Healthy Snacks Shoppers 40.92% 21.42x
Parents with Toddlers 55.34% 21.24x
Recipe Researchers 40.05% 21.13x
Cook at Home Parents 42.38% 19.71x
Composition Percentage: The overlap percentage between the Mommy Bloggers audience and the Interest attribute.
Index: A comparison of the Mommy Bloggers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mommy Bloggers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mommy Bloggers audience is Saint Laurent Paris.

Location Composition Index
Saint Laurent Paris 0.01% 1.23x
Journeys 0.04% 1.20x
Hollister 0.02% 1.17x
Old Navy 0.06% 1.13x
Carhartt 0.14% 1.11x
Mens Wearhouse 0.23% 1.10x
Charlotte Russe 0.02% 1.05x
LL Bean 0.01% 1.05x
American Eagle Outfitters 0.04% 1.03x
Eddie Bauer 0.01% 1.01x
Composition Percentage: The overlap percentage between the Mommy Bloggers audience and the Location attribute.
Index: A comparison of the Mommy Bloggers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mommy Bloggers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mommy Bloggers audience is fromabcstoacts.com.

Website Composition Index
fromabcstoacts.com 7.93% 288.80x
momsandcrafters.com 8.53% 246.52x
theimaginationtree.com 10.72% 235.93x
coffeecupsandcrayons.com 8.58% 235.47x
allfortheboys.com 2.38% 235.41x
kindergartenworks.com 6.11% 234.90x
modernpreschool.com 2.18% 230.22x
mrsplemonskindergarten.com 2.74% 222.32x
teachmama.com 6.46% 221.74x
paper-and-glue.com 2.66% 220.11x
Composition Percentage: The overlap percentage between the Mommy Bloggers audience and the Web attribute.
Index: A comparison of the Mommy Bloggers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mommy Bloggers audience is Scrapbooking & Home Art Projects.

Content Affinity Composition Index
Scrapbooking & Home Art Projects 28.99% 78.90x
Golf & Boats 0.18% 76.13x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.77% 71.55x
Coupons & Family 25.32% 52.28x
Children's Learning Tools 25.94% 47.58x
Decoration & Fabric 0.15% 45.21x
Comedy Content 1.92% 45.01x
Female Lifestyle Content Readers 12.68% 44.29x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 33.12% 44.03x
Family on a Budget 57.57% 38.49x
Composition Percentage: The overlap percentage between the Mommy Bloggers audience and the Content Affinity attribute.
Index: A comparison of the Mommy Bloggers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mommy Bloggers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female