Dstillery Audiences

MOMMY BLOGGERS

Audience Size: 481.5 Thousand Devices

Explore the Mommy Bloggers Audience

Below you'll find more information about the Mommy Bloggers audience, broken down in different categories based on their digital and physical behaviors. These are 481.5 thousand unique devices whose actions qualify for the Mommy Bloggers audience.

Dstillery Crafted Audiences

INTERESTS

The Mommy Bloggers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mommy Bloggers audience is Shelf-Stable Food Content Readers.

Interest Composition Index
Shelf-Stable Food Content Readers 38.48% 31.41x
Pantry Recipes Researchers 35.17% 28.35x
Recipe Researchers 44.09% 24.33x
Coupon Researchers 46.94% 24.16x
Healthy Diet Recipe Researchers 47.37% 23.73x
Homeschooling Parents 57.83% 23.63x
Parents with Kids 45.37% 23.12x
Healthy Snacks Shoppers 45.96% 23.07x
Kitchen & Bathroom Remodelers 42.94% 22.37x
Involved Parents 49.34% 22.24x
Composition Percentage: The overlap percentage between the Mommy Bloggers audience and the Interest attribute.
Index: A comparison of the Mommy Bloggers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mommy Bloggers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mommy Bloggers audience is Talbots.

Location Composition Index
Talbots 0.01% 2.43x
J. Crew 0.01% 2.39x
Old Navy 0.02% 1.64x
Dressbarn 0.01% 1.46x
Journeys 0.02% 1.15x
Carhartt 0.11% 1.14x
Maurices 0.02% 1.10x
The Childrens Place 0.01% 1.09x
Buckle 0.01% 1.06x
Victoria's Secret 0.01% 0.68x
Composition Percentage: The overlap percentage between the Mommy Bloggers audience and the Location attribute.
Index: A comparison of the Mommy Bloggers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mommy Bloggers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mommy Bloggers audience is mothersniche.com.

Website Composition Index
mothersniche.com 5.04% 172.74x
coffeecupsandcrayons.com 5.37% 164.36x
thecraftyblogstalker.com 4.69% 163.50x
fromabcstoacts.com 4.88% 161.11x
momsandcrafters.com 8.47% 152.36x
ahelicoptermom.com 3.57% 149.25x
beslimmer-beyou.com 2.27% 148.23x
mythirtyspot.com 4.00% 146.14x
theimaginationtree.com 7.19% 144.13x
mommymoment.ca 2.83% 138.70x
Composition Percentage: The overlap percentage between the Mommy Bloggers audience and the Web attribute.
Index: A comparison of the Mommy Bloggers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mommy Bloggers audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 1.01% 89.54x
Scrapbooking & Home Art Projects 17.19% 66.79x
Children's Learning Tools 11.12% 44.06x
Coupons & Family 19.28% 44.05x
Cakes & Sweets 3.38% 41.26x
Female Lifestyle Content Readers 9.56% 40.84x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 27.53% 40.79x
Survival Guides 0.47% 39.62x
DIY Decoration & Furniture 7.00% 38.17x
Low Carb Diets 12.96% 37.39x
Composition Percentage: The overlap percentage between the Mommy Bloggers audience and the Content Affinity attribute.
Index: A comparison of the Mommy Bloggers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mommy Bloggers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female