Dstillery Audiences

MOMMY BLOGGERS

Audience Size: 449 Thousand Devices

Explore the Mommy Bloggers Audience

Below you'll find more information about the Mommy Bloggers audience, broken down in different categories based on their digital and physical behaviors. These are 449 thousand unique devices whose actions qualify for the Mommy Bloggers audience.

Dstillery Crafted Audiences

INTERESTS

The Mommy Bloggers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mommy Bloggers audience is Shelf-Stable Food Content Readers.

Interest Composition Index
Shelf-Stable Food Content Readers 29.19% 25.49x
Parents with Kids 48.45% 24.21x
Involved Parents 51.85% 23.86x
Homeschooling Parents 60.72% 23.66x
Coupon Researchers 44.43% 22.56x
Hands-On Parents 61.22% 21.89x
Pantry Recipes Researchers 24.36% 21.40x
Kitchen & Bathroom Remodelers 39.03% 20.01x
Healthy Snacks Shoppers 41.46% 19.44x
Misc-Deal Seekers or Coupon Shoppers 35.20% 19.42x
Composition Percentage: The overlap percentage between the Mommy Bloggers audience and the Interest attribute.
Index: A comparison of the Mommy Bloggers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mommy Bloggers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mommy Bloggers audience is Carhartt.

Location Composition Index
Carhartt 0.04% 0.79x
Composition Percentage: The overlap percentage between the Mommy Bloggers audience and the Location attribute.
Index: A comparison of the Mommy Bloggers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mommy Bloggers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mommy Bloggers audience is fromabcstoacts.com.

Website Composition Index
fromabcstoacts.com 6.40% 217.07x
coffeecupsandcrayons.com 5.80% 208.68x
ahelicoptermom.com 4.54% 206.91x
theimaginationtree.com 8.67% 176.83x
modernpreschool.com 2.16% 173.15x
kindergartenworks.com 5.72% 169.53x
momsandcrafters.com 7.09% 164.98x
crystalandcomp.com 16.13% 164.39x
stillplayingschool.com 1.91% 163.91x
teachmama.com 3.12% 161.96x
Composition Percentage: The overlap percentage between the Mommy Bloggers audience and the Web attribute.
Index: A comparison of the Mommy Bloggers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mommy Bloggers audience is Scrapbooking & Home Art Projects.

Content Affinity Composition Index
Scrapbooking & Home Art Projects 15.89% 74.76x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.39% 68.76x
Children's Learning Tools 16.27% 55.31x
Homeschooling 0.10% 42.61x
Coupons & Family 14.09% 41.95x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 19.94% 40.85x
Arts & Crafts 0.36% 39.85x
Cakes & Sweets 1.90% 36.21x
Family on a Budget 43.58% 34.39x
Cub & Girl Scouts 0.14% 33.65x
Composition Percentage: The overlap percentage between the Mommy Bloggers audience and the Content Affinity attribute.
Index: A comparison of the Mommy Bloggers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mommy Bloggers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female