Explore the Mommy Bloggers Audience
Below you'll find more information about the Mommy Bloggers audience, broken down in different categories based on their digital and physical behaviors. These are 436.3 thousand unique devices whose actions qualify for the Mommy Bloggers audience.
INTERESTS
The Mommy Bloggers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Mommy Bloggers audience is Shelf-Stable Food Content Readers.
| Interest | Composition | Index |
| Shelf-Stable Food Content Readers | 26.65% | 27.53x |
| Parents with Kids | 46.98% | 25.18x |
| Homeschooling Parents | 58.14% | 24.47x |
| Coupon Researchers | 44.86% | 24.45x |
| Involved Parents | 50.81% | 24.36x |
| Hands-On Parents | 58.23% | 22.65x |
| Pantry Recipes Researchers | 22.82% | 21.96x |
| Kitchen & Bathroom Remodelers | 39.17% | 21.54x |
| Misc-Deal Seekers or Coupon Shoppers | 34.19% | 21.47x |
| Recipe Researchers | 35.22% | 21.20x |
Composition Percentage:
The overlap percentage between the Mommy Bloggers audience and the Interest attribute.
Index: A comparison of the Mommy Bloggers audience to the internet population.
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APPAREL RETAILERS
The Mommy Bloggers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Mommy Bloggers audience is American Eagle Outfitters.
| Location | Composition | Index |
| American Eagle Outfitters | 0.03% | 1.51x |
| J. Crew | 0.02% | 1.49x |
| The Childrens Place | 0.04% | 1.36x |
| Jos A. Bank Clothiers | 0.02% | 1.36x |
| Carhartt | 0.32% | 1.35x |
| H&M | 0.02% | 1.30x |
| Aeropostale | 0.02% | 1.19x |
| LOFT | 0.02% | 1.18x |
| Express | 0.03% | 1.11x |
| Mens Wearhouse | 0.03% | 1.11x |
Composition Percentage:
The overlap percentage between the Mommy Bloggers audience and the Location attribute.
Index: A comparison of the Mommy Bloggers audience to the internet population.
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WEBSITES
The Mommy Bloggers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Mommy Bloggers audience is ahelicoptermom.com.
| Website | Composition | Index |
| ahelicoptermom.com | 5.03% | 228.03x |
| coffeecupsandcrayons.com | 4.70% | 222.75x |
| fromabcstoacts.com | 5.66% | 217.11x |
| theimaginationtree.com | 7.74% | 189.47x |
| crystalandcomp.com | 17.15% | 177.37x |
| mothersniche.com | 3.89% | 175.65x |
| easypeasyandfun.com | 18.47% | 174.88x |
| thecraftyblogstalker.com | 4.93% | 174.13x |
| teachmama.com | 2.56% | 171.19x |
| momsandcrafters.com | 7.31% | 167.95x |
Composition Percentage:
The overlap percentage between the Mommy Bloggers audience and the Web attribute.
Index: A comparison of the Mommy Bloggers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Mommy Bloggers audience is Scrapbooking & Home Art Projects.
| Content Affinity | Composition | Index |
| Scrapbooking & Home Art Projects | 14.95% | 76.91x |
| Children's Learning Tools | 12.44% | 61.68x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.35% | 56.32x |
| Coupons & Family | 15.38% | 45.30x |
| Youth Educational Resources | 0.23% | 44.94x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 20.13% | 42.37x |
| Arts & Crafts | 0.32% | 41.40x |
| Cakes & Sweets | 1.81% | 38.12x |
| Family on a Budget | 43.44% | 35.23x |
| Female Lifestyle Content Readers | 6.29% | 33.89x |
Composition Percentage:
The overlap percentage between the Mommy Bloggers audience and the Content Affinity attribute.
Index: A comparison of the Mommy Bloggers audience to the internet population.
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DEMOGRAPHICS
The Mommy Bloggers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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