Dstillery Audiences

MOMMY BLOGGERS

Audience Size: 677.2 Thousand Devices

Explore the Mommy Bloggers Audience

Below you'll find more information about the Mommy Bloggers audience, broken down in different categories based on their digital and physical behaviors. These are 677.2 thousand unique devices whose actions qualify for the Mommy Bloggers audience.

Dstillery Crafted Audiences

INTERESTS

The Mommy Bloggers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mommy Bloggers audience is Animated GIF Searchers.

Interest Composition Index
Animated GIF Searchers 7.97% 33.91x
Involved Parents 62.71% 33.22x
Hands-On Parents 65.91% 33.22x
Homeschooling Parents 61.54% 31.99x
Coupon Researchers 49.88% 30.58x
Parents with Kids 52.22% 30.14x
DIY Upcycle Home Project Planners 48.40% 27.21x
Misc-Deal Seekers or Coupon Shoppers 39.59% 27.18x
Kitchen & Bathroom Remodelers 46.40% 26.54x
Recipe Researchers 41.31% 26.11x
Composition Percentage: The overlap percentage between the Mommy Bloggers audience and the Interest attribute.
Index: A comparison of the Mommy Bloggers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mommy Bloggers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mommy Bloggers audience is Carhartt.

Location Composition Index
Carhartt 0.02% 1.98x
Express Outlets 0.01% 1.62x
Dressbarn 0.05% 1.16x
Belk 0.01% 1.16x
Mens Wearhouse 0.50% 1.14x
Jos A. Bank Clothiers 0.30% 1.13x
White House Black Market 0.21% 1.08x
Brooks Brothers 0.03% 1.07x
Buckle 0.17% 1.07x
The Childrens Place 0.08% 1.05x
Composition Percentage: The overlap percentage between the Mommy Bloggers audience and the Location attribute.
Index: A comparison of the Mommy Bloggers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mommy Bloggers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mommy Bloggers audience is fromabcstoacts.com.

Website Composition Index
fromabcstoacts.com 6.64% 263.03x
modernpreschool.com 1.85% 230.21x
theimaginationtree.com 10.20% 218.34x
mrsplemonskindergarten.com 2.63% 215.31x
momsandcrafters.com 9.39% 214.62x
coffeecupsandcrayons.com 8.29% 213.46x
royalbaloo.com 1.96% 210.91x
oopseydaisyblog.com 2.13% 209.59x
allfortheboys.com 2.55% 207.80x
sightandsoundreading.com 2.51% 207.57x
Composition Percentage: The overlap percentage between the Mommy Bloggers audience and the Web attribute.
Index: A comparison of the Mommy Bloggers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mommy Bloggers audience is Scrapbooking & Home Art Projects.

Content Affinity Composition Index
Scrapbooking & Home Art Projects 29.26% 77.68x
Golf & Boats 0.18% 76.13x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.95% 74.29x
Coupons & Family 27.32% 50.29x
Comedy Content 2.15% 50.24x
Children's Learning Tools 22.88% 49.55x
Decoration & Fabric 0.14% 46.12x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 35.36% 43.51x
Female Lifestyle Content Readers 15.17% 40.43x
Tattoos & Costumes 0.75% 37.66x
Composition Percentage: The overlap percentage between the Mommy Bloggers audience and the Content Affinity attribute.
Index: A comparison of the Mommy Bloggers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mommy Bloggers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female