Dstillery Audiences

MOMMY BLOGGERS

Audience Size: 299.5 Thousand Devices

Explore the Mommy Bloggers Audience

Below you'll find more information about the Mommy Bloggers audience, broken down in different categories based on their digital and physical behaviors. These are 299.5 thousand unique devices whose actions qualify for the Mommy Bloggers audience.

Dstillery Crafted Audiences

INTERESTS

The Mommy Bloggers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mommy Bloggers audience is Misc-Deal Seekers or Coupon Shoppers.

Interest Composition Index
Misc-Deal Seekers or Coupon Shoppers 26.15% 35.08x
Homeschooling Parents 40.33% 34.39x
Home Kitchen Chefs 18.80% 32.73x
Kids Crafts Researchers 46.27% 32.69x
Toy Blogs Readers 35.85% 30.51x
Healthy Diet Recipe Researchers 18.31% 29.70x
Stay-at-Home Parents 58.32% 29.56x
Dessert/Sweets Bakers 26.37% 29.43x
Christmas Traditions Researchers 24.87% 28.98x
Intimates Shoppers 27.77% 27.95x
Composition Percentage: The overlap percentage between the Mommy Bloggers audience and the Interest attribute.
Index: A comparison of the Mommy Bloggers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mommy Bloggers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mommy Bloggers audience is Journeys.

Location Composition Index
Journeys 0.02% 2.76x
Buckle 0.01% 1.98x
Zumiez 0.02% 1.81x
Maurices 0.03% 1.50x
Old Navy 0.01% 1.25x
Gymboree 0.01% 1.13x
Composition Percentage: The overlap percentage between the Mommy Bloggers audience and the Location attribute.
Index: A comparison of the Mommy Bloggers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mommy Bloggers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mommy Bloggers audience is fromabcstoacts.com.

Website Composition Index
fromabcstoacts.com 4.27% 232.06x
theimaginationtree.com 4.74% 204.12x
coffeecupsandcrayons.com 2.61% 194.65x
thecraftyblogstalker.com 6.82% 187.97x
thesuburbanmom.com 4.45% 177.98x
crystalandcomp.com 22.24% 175.78x
kindergartenworks.com 3.49% 174.50x
easypeasyandfun.com 13.67% 161.67x
momsandcrafters.com 5.76% 155.19x
happinessishomemade.net 20.70% 135.15x
Composition Percentage: The overlap percentage between the Mommy Bloggers audience and the Web attribute.
Index: A comparison of the Mommy Bloggers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mommy Bloggers audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.47% 77.10x
Scrapbooking & Home Art Projects 11.66% 63.84x
Children's Learning Tools 8.99% 48.80x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 11.36% 48.79x
Cakes & Sweets 0.68% 47.30x
Coupons & Family 13.65% 47.30x
Female Lifestyle Content Readers 2.69% 40.02x
Family on a Budget 35.22% 36.65x
Home Decoration Content Readers 20.89% 36.53x
Comedy Content 0.23% 35.62x
Composition Percentage: The overlap percentage between the Mommy Bloggers audience and the Content Affinity attribute.
Index: A comparison of the Mommy Bloggers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mommy Bloggers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female