Dstillery Audiences

MOMMY BLOGGERS

Audience Size: 175.9 Thousand Devices

Explore the Mommy Bloggers Audience

Below you'll find more information about the Mommy Bloggers audience, broken down in different categories based on their digital and physical behaviors. These are 175.9 thousand unique devices whose actions qualify for the Mommy Bloggers audience.

Dstillery Crafted Audiences

INTERESTS

The Mommy Bloggers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mommy Bloggers audience is Pantry Recipes Researchers.

Interest Composition Index
Pantry Recipes Researchers 37.28% 27.64x
Shelf-Stable Food Content Readers 39.20% 26.14x
Recipe Researchers 44.77% 21.39x
Coupon Researchers 46.73% 20.60x
Homeschooling Parents 55.74% 19.76x
Healthy Diet Recipe Researchers 48.65% 19.75x
Healthy Snacks Shoppers 47.06% 19.53x
Kitchen & Bathroom Remodelers 43.09% 19.18x
Home and Garden TV Fans 38.39% 18.77x
Mother's Day Celebrators 37.20% 18.34x
Composition Percentage: The overlap percentage between the Mommy Bloggers audience and the Interest attribute.
Index: A comparison of the Mommy Bloggers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mommy Bloggers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mommy Bloggers audience is Old Navy.

Location Composition Index
Old Navy 0.02% 1.46x
Maurices 0.02% 1.37x
Chicos 0.01% 1.23x
Levi Strauss 0.01% 1.22x
Mens Wearhouse 0.02% 1.18x
Carhartt 0.17% 1.13x
Composition Percentage: The overlap percentage between the Mommy Bloggers audience and the Location attribute.
Index: A comparison of the Mommy Bloggers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mommy Bloggers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mommy Bloggers audience is thecraftyblogstalker.com.

Website Composition Index
thecraftyblogstalker.com 3.59% 95.14x
mothersniche.com 4.73% 91.54x
coffeecupsandcrayons.com 6.30% 90.08x
ahelicoptermom.com 4.23% 88.12x
fromabcstoacts.com 3.98% 87.96x
onedoessimply.com 1.37% 86.68x
theimaginationtree.com 5.72% 83.54x
your-daily-plus.com 2.53% 83.50x
homedesigninspired.com 1.56% 83.42x
gardenandtable.net 1.80% 83.40x
Composition Percentage: The overlap percentage between the Mommy Bloggers audience and the Web attribute.
Index: A comparison of the Mommy Bloggers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mommy Bloggers audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 1.08% 65.30x
Scrapbooking & Home Art Projects 18.42% 46.74x
Children's Learning Tools 9.38% 34.91x
Coupons & Family 19.60% 32.85x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 28.36% 31.89x
Female Lifestyle Content Readers 11.84% 28.98x
Survival Guides 0.46% 27.90x
DIY Decoration & Furniture 7.83% 27.62x
Cakes & Sweets 4.25% 26.43x
Low Carb Diets 16.27% 25.07x
Composition Percentage: The overlap percentage between the Mommy Bloggers audience and the Content Affinity attribute.
Index: A comparison of the Mommy Bloggers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mommy Bloggers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female