Dstillery Audiences

MOMMY BLOGGERS

Audience Size: 1.3 Million Devices

Explore the Mommy Bloggers Audience

Below you'll find more information about the Mommy Bloggers audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Mommy Bloggers audience.

Dstillery Crafted Audiences

INTERESTS

The Mommy Bloggers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mommy Bloggers audience is Pantry Recipes Researchers.

Interest Composition Index
Pantry Recipes Researchers 7.21% 26.93x
Shelf-Stable Food Content Readers 19.67% 26.24x
Homeschooling Parents 57.43% 21.71x
Coupon Researchers 44.67% 20.57x
Recipe Researchers 41.42% 20.37x
Hands-On Parents 56.05% 20.33x
Mother's Day Celebrators 33.15% 20.30x
Healthy Snacks Shoppers 42.08% 19.61x
Involved Parents 47.92% 19.44x
Parents with Kids 42.41% 19.20x
Composition Percentage: The overlap percentage between the Mommy Bloggers audience and the Interest attribute.
Index: A comparison of the Mommy Bloggers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mommy Bloggers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mommy Bloggers audience is Dressbarn.

Location Composition Index
Dressbarn 0.01% 1.47x
Levi Strauss 0.01% 1.22x
The Childrens Place 0.01% 1.15x
Carhartt 0.15% 1.07x
Old Navy 0.01% 0.99x
Mens Wearhouse 0.01% 0.97x
Maurices 0.01% 0.79x
Composition Percentage: The overlap percentage between the Mommy Bloggers audience and the Location attribute.
Index: A comparison of the Mommy Bloggers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mommy Bloggers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mommy Bloggers audience is thecraftyblogstalker.com.

Website Composition Index
thecraftyblogstalker.com 3.95% 94.56x
fromabcstoacts.com 4.00% 90.04x
mothersniche.com 4.77% 88.94x
coffeecupsandcrayons.com 6.91% 87.98x
teachmama.com 2.53% 84.26x
ahelicoptermom.com 4.34% 83.95x
theimaginationtree.com 5.91% 83.52x
thesuburbanmom.com 3.50% 81.65x
mythirtyspot.com 4.29% 79.13x
myhoneysplace.com 1.16% 77.98x
Composition Percentage: The overlap percentage between the Mommy Bloggers audience and the Web attribute.
Index: A comparison of the Mommy Bloggers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mommy Bloggers audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 1.06% 75.34x
Scrapbooking & Home Art Projects 20.59% 54.31x
Comedy Content 1.07% 41.65x
Children's Learning Tools 12.19% 38.84x
Coupons & Family 19.81% 36.20x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 27.88% 36.19x
Female Lifestyle Content Readers 11.72% 31.28x
DIY Decoration & Furniture 7.47% 28.65x
Low Carb Diets 15.29% 26.75x
Tattoos & Costumes 0.34% 26.66x
Composition Percentage: The overlap percentage between the Mommy Bloggers audience and the Content Affinity attribute.
Index: A comparison of the Mommy Bloggers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mommy Bloggers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female