Dstillery Audiences

MOMMY BLOGGERS

Audience Size: 351.6 Thousand Devices

Explore the Mommy Bloggers Audience

Below you'll find more information about the Mommy Bloggers audience, broken down in different categories based on their digital and physical behaviors. These are 351.6 thousand unique devices whose actions qualify for the Mommy Bloggers audience.

Dstillery Crafted Audiences

INTERESTS

The Mommy Bloggers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mommy Bloggers audience is Stay-at-Home Parents.

Interest Composition Index
Stay-at-Home Parents 60.51% 33.87x
Kids Crafts Researchers 53.83% 29.71x
Involved Parents 30.50% 27.90x
Homeschooling Parents 51.61% 27.82x
Misc-Deal Seekers or Coupon Shoppers 37.76% 27.35x
Hands-On Parents 47.93% 27.31x
Home and Garden TV Fans 17.27% 26.46x
Bargain Shopping Researchers 14.43% 26.37x
Shelf-Stable Food Content Readers 14.03% 25.76x
Toy Blogs Readers 45.86% 25.55x
Composition Percentage: The overlap percentage between the Mommy Bloggers audience and the Interest attribute.
Index: A comparison of the Mommy Bloggers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mommy Bloggers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mommy Bloggers audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 0.01% 2.70x
Maurices 0.07% 2.14x
Old Navy 0.04% 1.73x
Buckle 0.03% 1.61x
Gap 0.01% 1.49x
H&M 0.02% 1.36x
Journeys 0.03% 1.33x
Urban Outfitters 0.02% 1.33x
Victoria's Secret 0.02% 1.22x
Aeropostale 0.02% 1.20x
Composition Percentage: The overlap percentage between the Mommy Bloggers audience and the Location attribute.
Index: A comparison of the Mommy Bloggers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mommy Bloggers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mommy Bloggers audience is fromabcstoacts.com.

Website Composition Index
fromabcstoacts.com 4.89% 228.09x
theimaginationtree.com 5.76% 206.21x
thecraftyblogstalker.com 7.85% 200.49x
crystalandcomp.com 25.69% 190.72x
thesuburbanmom.com 4.76% 182.03x
easypeasyandfun.com 12.20% 174.44x
momsandcrafters.com 7.38% 170.65x
kidscraftroom.com 3.13% 151.60x
kindergartenworks.com 4.07% 148.38x
happinessishomemade.net 19.75% 148.36x
Composition Percentage: The overlap percentage between the Mommy Bloggers audience and the Web attribute.
Index: A comparison of the Mommy Bloggers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mommy Bloggers audience is Scrapbooking & Home Art Projects.

Content Affinity Composition Index
Scrapbooking & Home Art Projects 13.38% 74.87x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.56% 72.19x
Coupons & Family 16.86% 50.45x
Children's Learning Tools 9.20% 50.08x
Cakes & Sweets 1.03% 49.91x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 16.16% 49.06x
Female Lifestyle Content Readers 3.66% 39.14x
Family on a Budget 40.77% 36.55x
Arts & Crafts 0.12% 36.32x
Home Decoration Content Readers 28.30% 34.68x
Composition Percentage: The overlap percentage between the Mommy Bloggers audience and the Content Affinity attribute.
Index: A comparison of the Mommy Bloggers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mommy Bloggers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female