Dstillery Audiences

MOMMY BLOGGERS

Audience Size: 725 Thousand Devices

Explore the Mommy Bloggers Audience

Below you'll find more information about the Mommy Bloggers audience, broken down in different categories based on their digital and physical behaviors. These are 725 thousand unique devices whose actions qualify for the Mommy Bloggers audience.

Dstillery Crafted Audiences

INTERESTS

The Mommy Bloggers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mommy Bloggers audience is Involved Parents.

Interest Composition Index
Involved Parents 64.54% 31.64x
Hands-On Parents 67.52% 31.52x
Homeschooling Parents 62.13% 30.87x
Coupon Researchers 46.74% 29.28x
Parents with Kids 51.54% 28.92x
Kitchen & Bathroom Remodelers 43.50% 25.50x
Misc-Deal Seekers or Coupon Shoppers 37.31% 25.46x
Parents with Toddlers 56.79% 24.40x
DIY Upcycle Home Project Planners 47.12% 24.20x
Healthy Snacks Shoppers 40.30% 24.13x
Composition Percentage: The overlap percentage between the Mommy Bloggers audience and the Interest attribute.
Index: A comparison of the Mommy Bloggers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mommy Bloggers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mommy Bloggers audience is Dressbarn.

Location Composition Index
Dressbarn 0.04% 1.44x
Eddie Bauer 0.01% 1.16x
Jos A. Bank Clothiers 0.23% 1.12x
Madewell 0.02% 1.11x
Mens Wearhouse 0.36% 1.10x
Ann Taylor 0.01% 1.07x
Patagonia 0.01% 1.05x
White House Black Market 0.06% 1.01x
Buckle 0.07% 0.96x
Urban Outfitters 0.03% 0.95x
Composition Percentage: The overlap percentage between the Mommy Bloggers audience and the Location attribute.
Index: A comparison of the Mommy Bloggers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mommy Bloggers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mommy Bloggers audience is fromabcstoacts.com.

Website Composition Index
fromabcstoacts.com 7.71% 240.71x
momsandcrafters.com 8.72% 201.53x
theimaginationtree.com 10.59% 200.73x
modernpreschool.com 2.31% 198.03x
coffeecupsandcrayons.com 8.84% 193.69x
mrsplemonskindergarten.com 2.94% 189.16x
kindergartenworks.com 6.48% 187.81x
allfortheboys.com 2.45% 187.53x
paper-and-glue.com 2.79% 184.34x
royalbaloo.com 2.34% 181.81x
Composition Percentage: The overlap percentage between the Mommy Bloggers audience and the Web attribute.
Index: A comparison of the Mommy Bloggers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mommy Bloggers audience is Golf & Boats.

Content Affinity Composition Index
Golf & Boats 0.18% 76.13x
Scrapbooking & Home Art Projects 28.64% 75.79x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.81% 71.56x
Coupons & Family 25.20% 49.78x
Children's Learning Tools 26.47% 46.64x
Comedy Content 1.93% 45.49x
Decoration & Fabric 0.14% 42.44x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 32.82% 42.09x
Female Lifestyle Content Readers 12.92% 40.99x
Tattoos & Costumes 0.78% 37.04x
Composition Percentage: The overlap percentage between the Mommy Bloggers audience and the Content Affinity attribute.
Index: A comparison of the Mommy Bloggers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mommy Bloggers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female