Explore the Mommy Bloggers Audience
Below you'll find more information about the Mommy Bloggers audience, broken down in different categories based on their digital and physical behaviors. These are 490.1 thousand unique devices whose actions qualify for the Mommy Bloggers audience.
INTERESTS
The Mommy Bloggers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Mommy Bloggers audience is Parents with Kids.
| Interest | Composition | Index |
| Parents with Kids | 39.96% | 27.75x |
| Coupon Researchers | 38.72% | 27.17x |
| Involved Parents | 43.01% | 26.24x |
| Homeschooling Parents | 54.15% | 26.23x |
| Shelf-Stable Food Content Readers | 19.12% | 25.54x |
| Hands-On Parents | 54.74% | 24.53x |
| Toy Blogs Readers | 52.77% | 24.16x |
| Misc-Deal Seekers or Coupon Shoppers | 26.51% | 23.86x |
| Kitchen & Bathroom Remodelers | 32.32% | 23.85x |
| Dessert/Sweets Bakers | 37.53% | 22.88x |
Composition Percentage:
The overlap percentage between the Mommy Bloggers audience and the Interest attribute.
Index: A comparison of the Mommy Bloggers audience to the internet population.
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APPAREL RETAILERS
The Mommy Bloggers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Mommy Bloggers audience is Maurices.
| Location | Composition | Index |
| Maurices | 0.10% | 1.83x |
| Madewell | 0.01% | 1.74x |
| American Eagle Outfitters | 0.04% | 1.41x |
| Dressbarn | 0.03% | 1.34x |
| Old Navy | 0.06% | 1.22x |
| White House Black Market | 0.03% | 1.18x |
| Kate Spade | 0.01% | 1.17x |
| Forever 21 | 0.02% | 1.16x |
| Belk | 0.01% | 1.16x |
| Jos A. Bank Clothiers | 0.02% | 1.14x |
Composition Percentage:
The overlap percentage between the Mommy Bloggers audience and the Location attribute.
Index: A comparison of the Mommy Bloggers audience to the internet population.
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WEBSITES
The Mommy Bloggers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Mommy Bloggers audience is ahelicoptermom.com.
| Website | Composition | Index |
| ahelicoptermom.com | 3.24% | 236.45x |
| fromabcstoacts.com | 5.43% | 208.72x |
| coffeecupsandcrayons.com | 3.71% | 199.42x |
| theimaginationtree.com | 6.82% | 177.25x |
| mothersniche.com | 4.17% | 177.23x |
| kindergartenworks.com | 4.19% | 169.62x |
| thecraftyblogstalker.com | 6.59% | 157.90x |
| teachmama.com | 2.19% | 155.56x |
| mrsplemonskindergarten.com | 2.07% | 155.03x |
| easypeasyandfun.com | 16.79% | 152.54x |
Composition Percentage:
The overlap percentage between the Mommy Bloggers audience and the Web attribute.
Index: A comparison of the Mommy Bloggers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Mommy Bloggers audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).
| Content Affinity | Composition | Index |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.56% | 65.45x |
| Scrapbooking & Home Art Projects | 14.61% | 63.80x |
| Children's Learning Tools | 12.22% | 50.64x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 18.19% | 43.69x |
| Coupons & Family | 17.12% | 42.30x |
| Female Lifestyle Content Readers | 5.00% | 36.36x |
| Cakes & Sweets | 1.44% | 35.98x |
| Family on a Budget | 42.07% | 34.06x |
| Arts & Crafts | 0.16% | 32.51x |
| Low Carb Diets | 6.65% | 31.59x |
Composition Percentage:
The overlap percentage between the Mommy Bloggers audience and the Content Affinity attribute.
Index: A comparison of the Mommy Bloggers audience to the internet population.
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DEMOGRAPHICS
The Mommy Bloggers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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