Dstillery Audiences

MOMMY BLOGGERS

Audience Size: 485.2 Thousand Devices

Explore the Mommy Bloggers Audience

Below you'll find more information about the Mommy Bloggers audience, broken down in different categories based on their digital and physical behaviors. These are 485.2 thousand unique devices whose actions qualify for the Mommy Bloggers audience.

Dstillery Crafted Audiences

INTERESTS

The Mommy Bloggers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mommy Bloggers audience is Shelf-Stable Food Content Readers.

Interest Composition Index
Shelf-Stable Food Content Readers 33.08% 30.64x
Pantry Recipes Researchers 29.08% 26.86x
Homeschooling Parents 58.84% 24.64x
Involved Parents 49.52% 24.29x
Coupon Researchers 48.41% 24.04x
Parents with Kids 47.66% 23.98x
Healthy Diet Recipe Researchers 44.34% 22.48x
Recipe Researchers 41.20% 22.44x
Healthy Snacks Shoppers 44.84% 22.06x
Kitchen & Bathroom Remodelers 42.43% 22.03x
Composition Percentage: The overlap percentage between the Mommy Bloggers audience and the Interest attribute.
Index: A comparison of the Mommy Bloggers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mommy Bloggers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mommy Bloggers audience is Maurices.

Location Composition Index
Maurices 0.01% 2.30x
Carhartt 0.04% 0.89x
Composition Percentage: The overlap percentage between the Mommy Bloggers audience and the Location attribute.
Index: A comparison of the Mommy Bloggers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mommy Bloggers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mommy Bloggers audience is fromabcstoacts.com.

Website Composition Index
fromabcstoacts.com 5.91% 192.70x
coffeecupsandcrayons.com 5.78% 188.98x
ahelicoptermom.com 4.66% 179.57x
thecraftyblogstalker.com 4.19% 169.09x
momsandcrafters.com 7.44% 163.64x
theimaginationtree.com 7.98% 159.54x
mothersniche.com 3.97% 157.84x
kindergartenworks.com 4.67% 152.41x
crystalandcomp.com 16.54% 151.86x
mommymoment.ca 2.48% 151.46x
Composition Percentage: The overlap percentage between the Mommy Bloggers audience and the Web attribute.
Index: A comparison of the Mommy Bloggers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mommy Bloggers audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.80% 90.45x
Scrapbooking & Home Art Projects 16.63% 73.11x
Children's Learning Tools 13.56% 47.65x
Coupons & Family 17.94% 45.40x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.17% 45.18x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 25.61% 43.05x
Cakes & Sweets 2.66% 41.44x
Arts & Crafts 0.38% 40.00x
Female Lifestyle Content Readers 8.41% 39.23x
Homeschooling 0.14% 37.26x
Composition Percentage: The overlap percentage between the Mommy Bloggers audience and the Content Affinity attribute.
Index: A comparison of the Mommy Bloggers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mommy Bloggers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female