Dstillery Audiences

MOMMY BLOGGERS

Audience Size: 675.5 Thousand Devices

Explore the Mommy Bloggers Audience

Below you'll find more information about the Mommy Bloggers audience, broken down in different categories based on their digital and physical behaviors. These are 675.5 thousand unique devices whose actions qualify for the Mommy Bloggers audience.

Dstillery Crafted Audiences

INTERESTS

The Mommy Bloggers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mommy Bloggers audience is Homeschooling Parents.

Interest Composition Index
Homeschooling Parents 68.91% 21.48x
Hands-On Parents 70.27% 21.37x
Involved Parents 64.27% 21.36x
Parents with Kids 57.13% 20.34x
Coupon Researchers 54.37% 20.09x
Homemade Gifts Crafters 55.11% 18.90x
DIY Upcycle Home Project Planners 54.95% 18.50x
Kitchen & Bathroom Remodelers 50.88% 18.31x
Healthy Snacks Shoppers 48.59% 18.30x
Home and Garden TV Fans 44.15% 17.89x
Composition Percentage: The overlap percentage between the Mommy Bloggers audience and the Interest attribute.
Index: A comparison of the Mommy Bloggers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mommy Bloggers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mommy Bloggers audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.01% 2.46x
Eddie Bauer 0.02% 1.36x
Forever 21 0.05% 1.31x
Buckle 0.05% 1.24x
Levi Strauss 0.01% 1.22x
Belk 0.01% 1.14x
Carhartt 0.29% 1.13x
Dressbarn 0.03% 1.10x
Lululemon 0.03% 1.08x
Madewell 0.02% 1.06x
Composition Percentage: The overlap percentage between the Mommy Bloggers audience and the Location attribute.
Index: A comparison of the Mommy Bloggers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mommy Bloggers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mommy Bloggers audience is fromabcstoacts.com.

Website Composition Index
fromabcstoacts.com 6.92% 197.80x
schoolingamonkey.com 1.64% 191.03x
momsandcrafters.com 7.80% 187.76x
modernpreschool.com 1.72% 185.47x
chiefhealth.us 1.66% 181.77x
oopseydaisyblog.com 1.46% 177.27x
theimaginationtree.com 8.60% 176.71x
coffeecupsandcrayons.com 6.86% 176.64x
learncreatelove.com 1.44% 171.19x
kindergartenworks.com 5.09% 168.45x
Composition Percentage: The overlap percentage between the Mommy Bloggers audience and the Web attribute.
Index: A comparison of the Mommy Bloggers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mommy Bloggers audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 1.20% 98.30x
Scrapbooking & Home Art Projects 25.94% 74.29x
Comedy Content 1.94% 59.90x
Decoration & Fabric 0.10% 59.49x
Children's Learning Tools 21.20% 47.97x
Coupons & Family 25.34% 47.71x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 29.73% 45.66x
Female Lifestyle Content Readers 15.11% 39.15x
DIY Decoration & Furniture 7.18% 35.29x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.46% 31.70x
Composition Percentage: The overlap percentage between the Mommy Bloggers audience and the Content Affinity attribute.
Index: A comparison of the Mommy Bloggers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mommy Bloggers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female