Dstillery Audiences

MOMMY BLOGGERS

Audience Size: 704.7 Thousand Devices

Explore the Mommy Bloggers Audience

Below you'll find more information about the Mommy Bloggers audience, broken down in different categories based on their digital and physical behaviors. These are 704.7 thousand unique devices whose actions qualify for the Mommy Bloggers audience.

Dstillery Crafted Audiences

INTERESTS

The Mommy Bloggers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mommy Bloggers audience is Hands-On Parents.

Interest Composition Index
Hands-On Parents 64.05% 27.04x
Involved Parents 61.64% 25.27x
Coupon Researchers 46.51% 24.03x
Parents with Kids 48.81% 23.95x
Kitchen & Bathroom Remodelers 43.29% 20.87x
Misc-Deal Seekers or Coupon Shoppers 36.22% 20.73x
Parents with Toddlers 53.99% 20.03x
Recipe Researchers 39.79% 19.65x
Healthy Snacks Shoppers 40.74% 19.46x
Cook at Home Parents 39.90% 18.67x
Composition Percentage: The overlap percentage between the Mommy Bloggers audience and the Interest attribute.
Index: A comparison of the Mommy Bloggers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mommy Bloggers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mommy Bloggers audience is Madewell.

Location Composition Index
Madewell 0.02% 1.24x
Belk 0.02% 1.20x
Carhartt 0.19% 1.16x
American Eagle Outfitters 0.05% 1.11x
Abercrombie & Fitch 0.02% 1.08x
Old Navy 0.05% 1.04x
Uniqlo 0.01% 1.00x
Lane Bryant 0.03% 0.99x
Hollister 0.01% 0.98x
Express 0.02% 0.98x
Composition Percentage: The overlap percentage between the Mommy Bloggers audience and the Location attribute.
Index: A comparison of the Mommy Bloggers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mommy Bloggers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mommy Bloggers audience is fromabcstoacts.com.

Website Composition Index
fromabcstoacts.com 7.78% 288.78x
modernpreschool.com 1.76% 242.36x
momsandcrafters.com 8.14% 238.35x
coffeecupsandcrayons.com 7.83% 237.88x
allfortheboys.com 2.26% 235.13x
kindergartenworks.com 6.17% 234.82x
mrsplemonskindergarten.com 2.34% 231.58x
teachmama.com 5.55% 228.77x
paper-and-glue.com 2.52% 223.94x
theimaginationtree.com 10.97% 221.94x
Composition Percentage: The overlap percentage between the Mommy Bloggers audience and the Web attribute.
Index: A comparison of the Mommy Bloggers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mommy Bloggers audience is Scrapbooking & Home Art Projects.

Content Affinity Composition Index
Scrapbooking & Home Art Projects 27.14% 72.47x
Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs) 0.72% 65.58x
Coupons & Family 25.76% 47.98x
Children's Learning Tools 26.04% 44.36x
Female Lifestyle Content Readers 11.56% 41.18x
Comedy Content 1.78% 40.38x
Assorted Topics #11276 (Life Hacks, Housekeeping, Health Tips) 33.58% 39.25x
Family on a Budget 57.22% 35.23x
Home Decoration Content Readers 46.93% 31.28x
DIY Decoration & Furniture 6.90% 30.66x
Composition Percentage: The overlap percentage between the Mommy Bloggers audience and the Content Affinity attribute.
Index: A comparison of the Mommy Bloggers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mommy Bloggers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female