Dstillery Audiences

MORTGAGES & INSURANCE

Audience Size: 76.2 Thousand Devices

Explore the Mortgages & Insurance Audience

Below you'll find more information about the Mortgages & Insurance audience, broken down in different categories based on their digital and physical behaviors. These are 76.2 thousand unique devices whose actions qualify for the Mortgages & Insurance audience.

Dstillery Crafted Audiences

INTERESTS

The Mortgages & Insurance audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mortgages & Insurance audience is Home Buyers.

Interest Composition Index
Home Buyers 46.71% 23.90x
Executive Travelers 41.14% 23.31x
Realtors & Real Estate Researchers 41.77% 22.71x
Business Filing Researchers 43.67% 19.72x
Personal Stock Portfolio Managers 34.56% 18.46x
Real Estate Decision Makers 43.67% 17.86x
Finance Continuing Education Researchers 38.99% 17.83x
Credit Score Researchers 44.18% 17.54x
Credit Card Researchers 34.18% 17.37x
Small Business COVID-19 Relief Researchers 25.06% 17.33x
Composition Percentage: The overlap percentage between the Mortgages & Insurance audience and the Interest attribute.
Index: A comparison of the Mortgages & Insurance audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mortgages & Insurance audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mortgages & Insurance audience is LOFT.

Location Composition Index
LOFT 0.02% 2.56x
Chicos 0.02% 2.45x
Old Navy 0.03% 2.13x
Journeys 0.01% 1.91x
Levi Strauss 0.01% 1.15x
Carhartt 0.03% 0.68x
Composition Percentage: The overlap percentage between the Mortgages & Insurance audience and the Location attribute.
Index: A comparison of the Mortgages & Insurance audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mortgages & Insurance audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mortgages & Insurance audience is housingwire.com.

Website Composition Index
housingwire.com 62.58% 268.49x
quickenloans.com 22.56% 238.16x
intuit.com 3.86% 57.65x
netronline.com 6.21% 57.58x
buzzfile.com 5.44% 54.33x
nerdwallet.com 13.68% 53.21x
builderonline.com 4.95% 51.64x
commercialobserver.com 4.66% 49.75x
businesswire.com 5.72% 47.44x
pymnts.com 4.18% 45.43x
Composition Percentage: The overlap percentage between the Mortgages & Insurance audience and the Web attribute.
Index: A comparison of the Mortgages & Insurance audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mortgages & Insurance audience is Pre-Built Home Researchers.

Content Affinity Composition Index
Pre-Built Home Researchers 1.44% 90.53x
Real Estate Cluster 2.30% 89.85x
Insurance Cluster 0.60% 45.87x
Business News & Information Readers 1.93% 43.59x
Corporate Employment Pages 1.46% 32.74x
Finance & Accounting Cluster 9.34% 26.12x
Law School 3.55% 25.74x
Personal Finance Researchers 3.63% 23.58x
Moving & Storage 0.57% 21.89x
Work Productivity 0.73% 21.51x
Composition Percentage: The overlap percentage between the Mortgages & Insurance audience and the Content Affinity attribute.
Index: A comparison of the Mortgages & Insurance audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mortgages & Insurance audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male