Dstillery Audiences

MORTGAGES & INSURANCE

Audience Size: 13.7 Thousand Devices

Explore the Mortgages & Insurance Audience

Below you'll find more information about the Mortgages & Insurance audience, broken down in different categories based on their digital and physical behaviors. These are 13.7 thousand unique devices whose actions qualify for the Mortgages & Insurance audience.

Dstillery Crafted Audiences

INTERESTS

The Mortgages & Insurance audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mortgages & Insurance audience is Home Buyers.

Interest Composition Index
Home Buyers 32.12% 27.53x
Mortgage Researchers 32.12% 26.81x
Federal Employees 31.52% 23.22x
Military Benefits Researchers 36.36% 22.61x
Moving Services Shoppers 26.06% 22.36x
Finance Continuing Education Researchers 32.12% 21.16x
Landlord Resources Researchers 70.91% 18.37x
Property Insurance Researchers 34.55% 17.68x
Franchise Opportunity Researchers 29.09% 17.29x
Business Filing Researchers 35.76% 17.20x
Composition Percentage: The overlap percentage between the Mortgages & Insurance audience and the Interest attribute.
Index: A comparison of the Mortgages & Insurance audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mortgages & Insurance audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mortgages & Insurance audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.06% 3.19x
Buckle 0.03% 1.75x
Journeys 0.03% 1.42x
Victoria's Secret 0.03% 1.35x
Carhartt 0.05% 0.58x
Composition Percentage: The overlap percentage between the Mortgages & Insurance audience and the Location attribute.
Index: A comparison of the Mortgages & Insurance audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mortgages & Insurance audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mortgages & Insurance audience is trulia.com.

Website Composition Index
trulia.com 50.57% 23.16x
sapling.com 9.69% 22.85x
pocketsense.com 10.28% 22.41x
thebalance.com 27.12% 21.82x
upcounsel.com 9.10% 20.84x
natlawreview.com 7.25% 18.56x
lawinsider.com 14.54% 18.05x
macrotrends.net 6.60% 17.45x
thebalancesmb.com 9.58% 17.18x
ocregister.com 10.43% 15.71x
Composition Percentage: The overlap percentage between the Mortgages & Insurance audience and the Web attribute.
Index: A comparison of the Mortgages & Insurance audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mortgages & Insurance audience is New York City Real Estate Research Cluster.

Content Affinity Composition Index
New York City Real Estate Research Cluster 5.57% 24.50x
Mobile Phone Networks 0.35% 22.49x
Hometown Livability 3.57% 14.48x
Legal Information Research Cluster 2.57% 13.61x
Dubai Travel 5.71% 9.85x
Phone & Business Information Searchers 24.57% 9.75x
Maps & Navigation 0.71% 9.54x
People Search 1.29% 9.54x
Data, Analytics & Coding 1.29% 9.51x
Assorted Topics (Food, Pharmacy, Commerce, Retail, Careers, Finance) 1.43% 8.55x
Composition Percentage: The overlap percentage between the Mortgages & Insurance audience and the Content Affinity attribute.
Index: A comparison of the Mortgages & Insurance audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mortgages & Insurance audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male