Explore the Mortgages & Insurance Audience
Below you'll find more information about the Mortgages & Insurance audience, broken down in different categories based on their digital and physical behaviors. These are 341.5 thousand unique devices whose actions qualify for the Mortgages & Insurance audience.
INTERESTS
The Mortgages & Insurance audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Mortgages & Insurance audience is Realtors & Real Estate Researchers.
| Interest | Composition | Index |
| Realtors & Real Estate Researchers | 39.51% | 19.02x |
| Home Buyers | 42.71% | 17.65x |
| Executive Travelers | 37.22% | 16.79x |
| Business Filing Researchers | 41.32% | 15.58x |
| Personal Stock Portfolio Managers | 31.84% | 15.56x |
| Credit Score Researchers | 41.35% | 15.23x |
| Online Legal Document Service Researchers | 37.98% | 15.18x |
| Real Estate Decision Makers | 37.93% | 15.15x |
| Mortgage Researchers | 42.74% | 15.14x |
| Property and Facility Managers | 40.53% | 15.09x |
Composition Percentage:
The overlap percentage between the Mortgages & Insurance audience and the Interest attribute.
Index: A comparison of the Mortgages & Insurance audience to the internet population.
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APPAREL RETAILERS
The Mortgages & Insurance audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Mortgages & Insurance audience is J. Crew.
| Location | Composition | Index |
| J. Crew | 0.01% | 3.65x |
| Forever 21 | 0.01% | 3.57x |
| Banana Republic | 0.02% | 3.13x |
| Chicos | 0.01% | 1.78x |
| Dressbarn | 0.01% | 1.61x |
| Levi Strauss | 0.01% | 1.15x |
| Victoria's Secret | 0.01% | 1.15x |
| Mens Wearhouse | 0.01% | 1.06x |
| Old Navy | 0.01% | 0.92x |
| Carhartt | 0.12% | 0.90x |
Composition Percentage:
The overlap percentage between the Mortgages & Insurance audience and the Location attribute.
Index: A comparison of the Mortgages & Insurance audience to the internet population.
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WEBSITES
The Mortgages & Insurance audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Mortgages & Insurance audience is freddiemac.com.
| Website | Composition | Index |
| freddiemac.com | 6.65% | 342.64x |
| inman.com | 10.20% | 311.65x |
| noradarealestate.com | 5.49% | 286.07x |
| fortunebuilders.com | 7.94% | 283.77x |
| mba.org | 10.16% | 276.31x |
| upnest.com | 4.07% | 249.38x |
| loandepot.com | 5.26% | 208.42x |
| activerain.com | 19.09% | 164.11x |
| coldwellbanker.com | 2.60% | 160.98x |
| brightmls.com | 2.55% | 157.66x |
Composition Percentage:
The overlap percentage between the Mortgages & Insurance audience and the Web attribute.
Index: A comparison of the Mortgages & Insurance audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Mortgages & Insurance audience is Credit Unions & Consumer Protection.
| Content Affinity | Composition | Index |
| Credit Unions & Consumer Protection | 0.88% | 71.20x |
| Real Estate Cluster | 2.90% | 51.88x |
| Apartment & Community Real Estate Researchers | 0.30% | 41.10x |
| Franchising | 0.38% | 41.03x |
| Pre-Built Home Researchers | 3.46% | 38.30x |
| Institutional Investing | 1.82% | 32.74x |
| Personal Finance Researchers | 6.26% | 24.47x |
| Electronic Document Assembly | 0.22% | 22.58x |
| Insurance Cluster | 1.76% | 20.76x |
| Business News & Information Readers | 5.58% | 20.11x |
Composition Percentage:
The overlap percentage between the Mortgages & Insurance audience and the Content Affinity attribute.
Index: A comparison of the Mortgages & Insurance audience to the internet population.
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DEMOGRAPHICS
The Mortgages & Insurance audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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