Explore the Mortgages & Insurance Audience
Below you'll find more information about the Mortgages & Insurance audience, broken down in different categories based on their digital and physical behaviors. These are 76.2 thousand unique devices whose actions qualify for the Mortgages & Insurance audience.
INTERESTS
The Mortgages & Insurance audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Mortgages & Insurance audience is Home Buyers.
| Interest | Composition | Index |
| Home Buyers | 46.71% | 23.90x |
| Executive Travelers | 41.14% | 23.31x |
| Realtors & Real Estate Researchers | 41.77% | 22.71x |
| Business Filing Researchers | 43.67% | 19.72x |
| Personal Stock Portfolio Managers | 34.56% | 18.46x |
| Real Estate Decision Makers | 43.67% | 17.86x |
| Finance Continuing Education Researchers | 38.99% | 17.83x |
| Credit Score Researchers | 44.18% | 17.54x |
| Credit Card Researchers | 34.18% | 17.37x |
| Small Business COVID-19 Relief Researchers | 25.06% | 17.33x |
Composition Percentage:
The overlap percentage between the Mortgages & Insurance audience and the Interest attribute.
Index: A comparison of the Mortgages & Insurance audience to the internet population.
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APPAREL RETAILERS
The Mortgages & Insurance audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Mortgages & Insurance audience is LOFT.
| Location | Composition | Index |
| LOFT | 0.02% | 2.56x |
| Chicos | 0.02% | 2.45x |
| Old Navy | 0.03% | 2.13x |
| Journeys | 0.01% | 1.91x |
| Levi Strauss | 0.01% | 1.15x |
| Carhartt | 0.03% | 0.68x |
Composition Percentage:
The overlap percentage between the Mortgages & Insurance audience and the Location attribute.
Index: A comparison of the Mortgages & Insurance audience to the internet population.
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WEBSITES
The Mortgages & Insurance audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Mortgages & Insurance audience is housingwire.com.
| Website | Composition | Index |
| housingwire.com | 62.58% | 268.49x |
| quickenloans.com | 22.56% | 238.16x |
| intuit.com | 3.86% | 57.65x |
| netronline.com | 6.21% | 57.58x |
| buzzfile.com | 5.44% | 54.33x |
| nerdwallet.com | 13.68% | 53.21x |
| builderonline.com | 4.95% | 51.64x |
| commercialobserver.com | 4.66% | 49.75x |
| businesswire.com | 5.72% | 47.44x |
| pymnts.com | 4.18% | 45.43x |
Composition Percentage:
The overlap percentage between the Mortgages & Insurance audience and the Web attribute.
Index: A comparison of the Mortgages & Insurance audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Mortgages & Insurance audience is Pre-Built Home Researchers.
| Content Affinity | Composition | Index |
| Pre-Built Home Researchers | 1.44% | 90.53x |
| Real Estate Cluster | 2.30% | 89.85x |
| Insurance Cluster | 0.60% | 45.87x |
| Business News & Information Readers | 1.93% | 43.59x |
| Corporate Employment Pages | 1.46% | 32.74x |
| Finance & Accounting Cluster | 9.34% | 26.12x |
| Law School | 3.55% | 25.74x |
| Personal Finance Researchers | 3.63% | 23.58x |
| Moving & Storage | 0.57% | 21.89x |
| Work Productivity | 0.73% | 21.51x |
Composition Percentage:
The overlap percentage between the Mortgages & Insurance audience and the Content Affinity attribute.
Index: A comparison of the Mortgages & Insurance audience to the internet population.
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DEMOGRAPHICS
The Mortgages & Insurance audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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