Dstillery Audiences

MORTGAGES & INSURANCE

Audience Size: 92.6 Thousand Devices

Explore the Mortgages & Insurance Audience

Below you'll find more information about the Mortgages & Insurance audience, broken down in different categories based on their digital and physical behaviors. These are 92.6 thousand unique devices whose actions qualify for the Mortgages & Insurance audience.

Dstillery Crafted Audiences

INTERESTS

The Mortgages & Insurance audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mortgages & Insurance audience is Executive Travelers.

Interest Composition Index
Executive Travelers 42.86% 32.62x
Home Buyers 44.78% 31.90x
Realtors & Real Estate Researchers 36.81% 30.63x
Business Filing Researchers 48.35% 27.81x
Personal Stock Portfolio Managers 29.95% 26.50x
Real Estate Decision Makers 43.96% 26.20x
Mortgage Researchers 48.35% 25.93x
Credit Card Researchers 32.42% 25.67x
Finance Continuing Education Researchers 39.29% 25.32x
Lawyers 32.14% 25.19x
Composition Percentage: The overlap percentage between the Mortgages & Insurance audience and the Interest attribute.
Index: A comparison of the Mortgages & Insurance audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mortgages & Insurance audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mortgages & Insurance audience is J. Crew.

Location Composition Index
J. Crew 0.02% 3.98x
White House Black Market 0.03% 3.17x
LOFT 0.02% 2.56x
Chicos 0.02% 2.45x
Old Navy 0.03% 2.13x
Victoria's Secret 0.03% 1.89x
Levi Strauss 0.01% 1.15x
Carhartt 0.11% 1.09x
Composition Percentage: The overlap percentage between the Mortgages & Insurance audience and the Location attribute.
Index: A comparison of the Mortgages & Insurance audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mortgages & Insurance audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mortgages & Insurance audience is housingwire.com.

Website Composition Index
housingwire.com 60.51% 229.31x
quickenloans.com 18.79% 209.46x
fitsmallbusiness.com 10.66% 137.99x
netronline.com 5.68% 61.28x
commercialobserver.com 4.32% 59.36x
legalzoom.com 3.70% 57.57x
builderonline.com 4.57% 54.16x
hubspot.com 5.17% 54.04x
taxfoundation.org 3.12% 53.99x
intuit.com 5.47% 51.54x
Composition Percentage: The overlap percentage between the Mortgages & Insurance audience and the Web attribute.
Index: A comparison of the Mortgages & Insurance audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mortgages & Insurance audience is Business News & Information Readers.

Content Affinity Composition Index
Business News & Information Readers 4.55% 71.86x
Law School 6.29% 47.38x
Finance & Accounting Cluster 13.48% 45.82x
Corporate Employment Pages 1.85% 39.72x
Personal Investment & Advisor Researchers 6.80% 37.95x
Personal Finance Researchers 4.44% 36.94x
Startup Investment 3.26% 36.26x
Home Remodeling 2.47% 33.51x
Work Productivity 1.29% 33.33x
New York City Real Estate Research Cluster 12.75% 33.02x
Composition Percentage: The overlap percentage between the Mortgages & Insurance audience and the Content Affinity attribute.
Index: A comparison of the Mortgages & Insurance audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mortgages & Insurance audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male