Explore the Mortgages & Insurance Audience
Below you'll find more information about the Mortgages & Insurance audience, broken down in different categories based on their digital and physical behaviors. These are 186.8 thousand unique devices whose actions qualify for the Mortgages & Insurance audience.
INTERESTS
The Mortgages & Insurance audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Mortgages & Insurance audience is Executive Travelers.
| Interest | Composition | Index |
| Executive Travelers | 40.77% | 16.45x |
| Home Buyers | 44.90% | 16.24x |
| Realtors & Real Estate Researchers | 42.84% | 16.01x |
| Business Filing Researchers | 44.17% | 14.58x |
| Personal Stock Portfolio Managers | 35.01% | 14.24x |
| Credit Score Researchers | 44.21% | 13.86x |
| Credit Card Researchers | 37.08% | 13.57x |
| Mortgage Researchers | 45.74% | 13.43x |
| Finance Continuing Education Researchers | 36.68% | 13.24x |
| Moving Truck Rental Researchers | 40.13% | 13.10x |
Composition Percentage:
The overlap percentage between the Mortgages & Insurance audience and the Interest attribute.
Index: A comparison of the Mortgages & Insurance audience to the internet population.
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APPAREL RETAILERS
The Mortgages & Insurance audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Mortgages & Insurance audience is Gymboree.
| Location | Composition | Index |
| Gymboree | 0.02% | 3.30x |
| Zumiez | 0.01% | 2.24x |
| Jos A. Bank Clothiers | 0.01% | 2.17x |
| Chicos | 0.02% | 2.16x |
| LOFT | 0.01% | 1.98x |
| Lane Bryant | 0.01% | 1.66x |
| Journeys | 0.02% | 1.56x |
| Old Navy | 0.02% | 1.28x |
| Levi Strauss | 0.01% | 1.15x |
| Maurices | 0.01% | 0.99x |
Composition Percentage:
The overlap percentage between the Mortgages & Insurance audience and the Location attribute.
Index: A comparison of the Mortgages & Insurance audience to the internet population.
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WEBSITES
The Mortgages & Insurance audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Mortgages & Insurance audience is mba.org.
| Website | Composition | Index |
| mba.org | 12.35% | 302.75x |
| fanniemae.com | 23.71% | 249.49x |
| activerain.com | 16.60% | 192.78x |
| homepath.com | 4.71% | 135.09x |
| appraisersforum.com | 5.28% | 118.54x |
| homelight.com | 5.24% | 111.09x |
| quickenloans.com | 15.51% | 109.60x |
| housingwire.com | 59.13% | 108.99x |
| hubzu.com | 4.08% | 92.02x |
| anytimeestimate.com | 3.59% | 85.21x |
Composition Percentage:
The overlap percentage between the Mortgages & Insurance audience and the Web attribute.
Index: A comparison of the Mortgages & Insurance audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Mortgages & Insurance audience is Credit Unions & Consumer Protection.
| Content Affinity | Composition | Index |
| Credit Unions & Consumer Protection | 0.90% | 78.00x |
| Real Estate Cluster | 3.13% | 55.47x |
| Franchising | 0.32% | 41.07x |
| Institutional Investing | 1.95% | 40.12x |
| Pre-Built Home Researchers | 2.90% | 39.63x |
| Apartment & Community Real Estate Researchers | 0.16% | 28.80x |
| Personal Finance Researchers | 6.55% | 24.50x |
| Insurance Cluster | 1.70% | 23.73x |
| Electronic Document Assembly | 0.16% | 22.61x |
| Retail Industry News | 1.01% | 22.25x |
Composition Percentage:
The overlap percentage between the Mortgages & Insurance audience and the Content Affinity attribute.
Index: A comparison of the Mortgages & Insurance audience to the internet population.
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DEMOGRAPHICS
The Mortgages & Insurance audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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