Dstillery Audiences

MORTGAGES & INSURANCE

Audience Size: 186.8 Thousand Devices

Explore the Mortgages & Insurance Audience

Below you'll find more information about the Mortgages & Insurance audience, broken down in different categories based on their digital and physical behaviors. These are 186.8 thousand unique devices whose actions qualify for the Mortgages & Insurance audience.

Dstillery Crafted Audiences

INTERESTS

The Mortgages & Insurance audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mortgages & Insurance audience is Executive Travelers.

Interest Composition Index
Executive Travelers 40.77% 16.45x
Home Buyers 44.90% 16.24x
Realtors & Real Estate Researchers 42.84% 16.01x
Business Filing Researchers 44.17% 14.58x
Personal Stock Portfolio Managers 35.01% 14.24x
Credit Score Researchers 44.21% 13.86x
Credit Card Researchers 37.08% 13.57x
Mortgage Researchers 45.74% 13.43x
Finance Continuing Education Researchers 36.68% 13.24x
Moving Truck Rental Researchers 40.13% 13.10x
Composition Percentage: The overlap percentage between the Mortgages & Insurance audience and the Interest attribute.
Index: A comparison of the Mortgages & Insurance audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mortgages & Insurance audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mortgages & Insurance audience is Gymboree.

Location Composition Index
Gymboree 0.02% 3.30x
Zumiez 0.01% 2.24x
Jos A. Bank Clothiers 0.01% 2.17x
Chicos 0.02% 2.16x
LOFT 0.01% 1.98x
Lane Bryant 0.01% 1.66x
Journeys 0.02% 1.56x
Old Navy 0.02% 1.28x
Levi Strauss 0.01% 1.15x
Maurices 0.01% 0.99x
Composition Percentage: The overlap percentage between the Mortgages & Insurance audience and the Location attribute.
Index: A comparison of the Mortgages & Insurance audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mortgages & Insurance audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mortgages & Insurance audience is mba.org.

Website Composition Index
mba.org 12.35% 302.75x
fanniemae.com 23.71% 249.49x
activerain.com 16.60% 192.78x
homepath.com 4.71% 135.09x
appraisersforum.com 5.28% 118.54x
homelight.com 5.24% 111.09x
quickenloans.com 15.51% 109.60x
housingwire.com 59.13% 108.99x
hubzu.com 4.08% 92.02x
anytimeestimate.com 3.59% 85.21x
Composition Percentage: The overlap percentage between the Mortgages & Insurance audience and the Web attribute.
Index: A comparison of the Mortgages & Insurance audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mortgages & Insurance audience is Credit Unions & Consumer Protection.

Content Affinity Composition Index
Credit Unions & Consumer Protection 0.90% 78.00x
Real Estate Cluster 3.13% 55.47x
Franchising 0.32% 41.07x
Institutional Investing 1.95% 40.12x
Pre-Built Home Researchers 2.90% 39.63x
Apartment & Community Real Estate Researchers 0.16% 28.80x
Personal Finance Researchers 6.55% 24.50x
Insurance Cluster 1.70% 23.73x
Electronic Document Assembly 0.16% 22.61x
Retail Industry News 1.01% 22.25x
Composition Percentage: The overlap percentage between the Mortgages & Insurance audience and the Content Affinity attribute.
Index: A comparison of the Mortgages & Insurance audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mortgages & Insurance audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male