Dstillery Audiences

MORTGAGES & INSURANCE

Audience Size: 53.8 Thousand Devices

Explore the Mortgages & Insurance Audience

Below you'll find more information about the Mortgages & Insurance audience, broken down in different categories based on their digital and physical behaviors. These are 53.8 thousand unique devices whose actions qualify for the Mortgages & Insurance audience.

Dstillery Crafted Audiences

INTERESTS

The Mortgages & Insurance audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Mortgages & Insurance audience is Executive Travelers.

Interest Composition Index
Executive Travelers 37.87% 21.34x
Home Buyers 42.86% 20.54x
Realtors & Real Estate Researchers 35.80% 20.06x
Telemedicine Content Readers 24.44% 18.12x
Small Business COVID-19 Relief Researchers 25.47% 16.90x
Work Comes First Travelers 27.71% 16.55x
Career Focused Individuals 26.85% 15.89x
Personal Stock Portfolio Managers 31.50% 15.86x
Business Filing Researchers 41.14% 15.52x
Small Business Administration Cares Act Researchers 25.99% 15.42x
Composition Percentage: The overlap percentage between the Mortgages & Insurance audience and the Interest attribute.
Index: A comparison of the Mortgages & Insurance audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Mortgages & Insurance audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Mortgages & Insurance audience is Forever 21.

Location Composition Index
Forever 21 0.04% 3.96x
Dressbarn 0.06% 3.73x
White House Black Market 0.06% 3.26x
Gymboree 0.03% 2.89x
Victoria's Secret 0.07% 2.75x
Banana Republic 0.04% 2.51x
American Eagle Outfitters 0.03% 2.40x
LOFT 0.04% 2.39x
Michael Kors 0.02% 1.99x
H&M 0.02% 1.89x
Composition Percentage: The overlap percentage between the Mortgages & Insurance audience and the Location attribute.
Index: A comparison of the Mortgages & Insurance audience to the internet population.
Dstillery Web Insights

WEBSITES

The Mortgages & Insurance audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Mortgages & Insurance audience is housingwire.com.

Website Composition Index
housingwire.com 60.88% 388.85x
spotcrime.com 11.14% 94.37x
netronline.com 7.49% 62.78x
nerdwallet.com 5.69% 54.45x
commercialobserver.com 4.93% 44.94x
spglobal.com 7.58% 39.66x
blockshopper.com 4.33% 34.05x
neighborhoodscout.com 9.01% 32.96x
awealthofcommonsense.com 3.13% 32.25x
financialsamurai.com 6.74% 30.53x
Composition Percentage: The overlap percentage between the Mortgages & Insurance audience and the Web attribute.
Index: A comparison of the Mortgages & Insurance audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Mortgages & Insurance audience is Real Estate Cluster.

Content Affinity Composition Index
Real Estate Cluster 1.68% 87.62x
Corporate Employment Pages 1.33% 30.76x
Dermatology 0.32% 23.75x
Personal Finance Researchers 2.94% 23.05x
Mobile Phone Networks 0.35% 22.49x
Work Productivity 0.65% 22.32x
Personal Investment & Advisor Researchers 6.34% 22.18x
Marketing Professionals 0.54% 21.83x
Startup Investment 1.33% 21.49x
Law School 2.62% 21.37x
Composition Percentage: The overlap percentage between the Mortgages & Insurance audience and the Content Affinity attribute.
Index: A comparison of the Mortgages & Insurance audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Mortgages & Insurance audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male