Explore the Mortgages & Insurance Audience
Below you'll find more information about the Mortgages & Insurance audience, broken down in different categories based on their digital and physical behaviors. These are 13.7 thousand unique devices whose actions qualify for the Mortgages & Insurance audience.
INTERESTS
The Mortgages & Insurance audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Mortgages & Insurance audience is Home Buyers.
| Interest | Composition | Index |
| Home Buyers | 32.12% | 27.53x |
| Mortgage Researchers | 32.12% | 26.81x |
| Federal Employees | 31.52% | 23.22x |
| Military Benefits Researchers | 36.36% | 22.61x |
| Moving Services Shoppers | 26.06% | 22.36x |
| Finance Continuing Education Researchers | 32.12% | 21.16x |
| Landlord Resources Researchers | 70.91% | 18.37x |
| Property Insurance Researchers | 34.55% | 17.68x |
| Franchise Opportunity Researchers | 29.09% | 17.29x |
| Business Filing Researchers | 35.76% | 17.20x |
Composition Percentage:
The overlap percentage between the Mortgages & Insurance audience and the Interest attribute.
Index: A comparison of the Mortgages & Insurance audience to the internet population.
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APPAREL RETAILERS
The Mortgages & Insurance audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Mortgages & Insurance audience is Mens Wearhouse.
| Location | Composition | Index |
| Mens Wearhouse | 0.06% | 3.19x |
| Buckle | 0.03% | 1.75x |
| Journeys | 0.03% | 1.42x |
| Victoria's Secret | 0.03% | 1.35x |
| Carhartt | 0.05% | 0.58x |
Composition Percentage:
The overlap percentage between the Mortgages & Insurance audience and the Location attribute.
Index: A comparison of the Mortgages & Insurance audience to the internet population.
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WEBSITES
The Mortgages & Insurance audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Mortgages & Insurance audience is trulia.com.
| Website | Composition | Index |
| trulia.com | 50.57% | 23.16x |
| sapling.com | 9.69% | 22.85x |
| pocketsense.com | 10.28% | 22.41x |
| thebalance.com | 27.12% | 21.82x |
| upcounsel.com | 9.10% | 20.84x |
| natlawreview.com | 7.25% | 18.56x |
| lawinsider.com | 14.54% | 18.05x |
| macrotrends.net | 6.60% | 17.45x |
| thebalancesmb.com | 9.58% | 17.18x |
| ocregister.com | 10.43% | 15.71x |
Composition Percentage:
The overlap percentage between the Mortgages & Insurance audience and the Web attribute.
Index: A comparison of the Mortgages & Insurance audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Mortgages & Insurance audience is New York City Real Estate Research Cluster.
| Content Affinity | Composition | Index |
| New York City Real Estate Research Cluster | 5.57% | 24.50x |
| Mobile Phone Networks | 0.35% | 22.49x |
| Hometown Livability | 3.57% | 14.48x |
| Legal Information Research Cluster | 2.57% | 13.61x |
| Dubai Travel | 5.71% | 9.85x |
| Phone & Business Information Searchers | 24.57% | 9.75x |
| Maps & Navigation | 0.71% | 9.54x |
| People Search | 1.29% | 9.54x |
| Data, Analytics & Coding | 1.29% | 9.51x |
| Assorted Topics (Food, Pharmacy, Commerce, Retail, Careers, Finance) | 1.43% | 8.55x |
Composition Percentage:
The overlap percentage between the Mortgages & Insurance audience and the Content Affinity attribute.
Index: A comparison of the Mortgages & Insurance audience to the internet population.
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DEMOGRAPHICS
The Mortgages & Insurance audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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