Explore the Mortgages & Insurance Audience
Below you'll find more information about the Mortgages & Insurance audience, broken down in different categories based on their digital and physical behaviors. These are 410.7 thousand unique devices whose actions qualify for the Mortgages & Insurance audience.
INTERESTS
The Mortgages & Insurance audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Mortgages & Insurance audience is Realtors & Real Estate Researchers.
| Interest | Composition | Index |
| Realtors & Real Estate Researchers | 40.38% | 18.67x |
| Home Buyers | 39.61% | 16.94x |
| Property and Facility Managers | 48.83% | 16.71x |
| Credit Score Researchers | 38.88% | 15.24x |
| Online Legal Document Service Researchers | 39.72% | 14.99x |
| Mortgage Researchers | 38.80% | 14.98x |
| Real Estate Decision Makers | 42.04% | 14.88x |
| Business Filing Researchers | 39.11% | 14.73x |
| Personal Stock Portfolio Managers | 31.44% | 14.58x |
| Credit Card Researchers | 33.63% | 14.35x |
Composition Percentage:
The overlap percentage between the Mortgages & Insurance audience and the Interest attribute.
Index: A comparison of the Mortgages & Insurance audience to the internet population.
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APPAREL RETAILERS
The Mortgages & Insurance audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Mortgages & Insurance audience is Bonobos.
| Location | Composition | Index |
| Bonobos | 0.04% | 2.43x |
| Intermix | 0.01% | 2.17x |
| Patagonia | 0.01% | 2.12x |
| Uniqlo | 0.02% | 2.09x |
| REI | 0.02% | 2.07x |
| The North Face | 0.02% | 1.87x |
| Madewell | 0.02% | 1.81x |
| American Apparel | 0.04% | 1.73x |
| White House Black Market | 0.11% | 1.70x |
| Ann Taylor | 0.03% | 1.67x |
Composition Percentage:
The overlap percentage between the Mortgages & Insurance audience and the Location attribute.
Index: A comparison of the Mortgages & Insurance audience to the internet population.
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WEBSITES
The Mortgages & Insurance audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Mortgages & Insurance audience is inman.com.
| Website | Composition | Index |
| inman.com | 16.70% | 228.33x |
| freddiemac.com | 9.68% | 206.11x |
| fortunebuilders.com | 10.23% | 174.47x |
| loandepot.com | 7.04% | 111.93x |
| activerain.com | 26.20% | 102.78x |
| housingwire.com | 35.87% | 98.21x |
| retipster.com | 4.26% | 92.96x |
| quickenloans.com | 7.37% | 92.80x |
| realtyexecutives.com | 4.00% | 87.58x |
| hubzu.com | 3.57% | 74.64x |
Composition Percentage:
The overlap percentage between the Mortgages & Insurance audience and the Web attribute.
Index: A comparison of the Mortgages & Insurance audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Mortgages & Insurance audience is Credit Unions & Consumer Protection.
| Content Affinity | Composition | Index |
| Credit Unions & Consumer Protection | 1.20% | 38.85x |
| Real Estate Cluster | 4.05% | 37.70x |
| Franchising | 0.60% | 27.12x |
| Pre-Built Home Researchers | 5.33% | 24.04x |
| Institutional Investing | 2.81% | 20.35x |
| Personal Finance Researchers | 8.10% | 19.67x |
| Apartment & Community Real Estate Researchers | 0.43% | 17.30x |
| Insurance Cluster | 3.76% | 16.46x |
| Retail Industry News | 1.38% | 14.89x |
| New York City Real Estate Research Cluster | 8.13% | 14.88x |
Composition Percentage:
The overlap percentage between the Mortgages & Insurance audience and the Content Affinity attribute.
Index: A comparison of the Mortgages & Insurance audience to the internet population.
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DEMOGRAPHICS
The Mortgages & Insurance audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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