Dstillery Audiences

MOTORSPORT EQUIPMENT

Audience Size: 90.3 Thousand Devices

Explore the Motorsport Equipment Audience

Below you'll find more information about the Motorsport Equipment audience, broken down in different categories based on their digital and physical behaviors. These are 90.3 thousand unique devices whose actions qualify for the Motorsport Equipment audience.

Dstillery Crafted Audiences

INTERESTS

The Motorsport Equipment audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Motorsport Equipment audience is Volkswagen Vehicle Shopper.

Interest Composition Index
Volkswagen Vehicle Shopper 64.65% 47.24x
Audi Vehicle Shoppers 62.19% 41.16x
Mazda Vehicle Shoppers 67.97% 36.27x
Subaru Vehicle Shoppers 50.65% 35.81x
Honda Vehicle Shoppers 76.19% 33.36x
Mercedes-Benz Vehicle Shoppers 59.45% 32.69x
Japanese Luxury Car Enthusiasts 74.89% 32.67x
Auto Show Enthusiasts 53.68% 32.67x
Car Enthusiasts 57.86% 31.81x
Tire Shoppers 48.05% 30.59x
Composition Percentage: The overlap percentage between the Motorsport Equipment audience and the Interest attribute.
Index: A comparison of the Motorsport Equipment audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Motorsport Equipment audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Motorsport Equipment audience is Old Navy.

Location Composition Index
Old Navy 0.04% 2.55x
Buckle 0.03% 2.55x
Hollister 0.02% 2.29x
Jos A. Bank Clothiers 0.02% 2.19x
American Eagle Outfitters 0.03% 2.16x
Charlotte Russe 0.01% 1.97x
Chicos 0.03% 1.90x
Dressbarn 0.01% 1.78x
Forever 21 0.01% 1.75x
White House Black Market 0.01% 1.75x
Composition Percentage: The overlap percentage between the Motorsport Equipment audience and the Location attribute.
Index: A comparison of the Motorsport Equipment audience to the internet population.
Dstillery Web Insights

WEBSITES

The Motorsport Equipment audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Motorsport Equipment audience is performancetrucks.net.

Website Composition Index
performancetrucks.net 11.88% 129.82x
civicforums.com 14.67% 127.14x
vwvortex.com 23.73% 124.71x
hotrodders.com 12.55% 122.76x
carthrottle.com 21.53% 122.34x
honda-tech.com 45.70% 120.28x
ls1tech.com 34.66% 116.70x
ih8mud.com 13.23% 112.54x
chevelles.com 10.65% 109.92x
mustangforums.com 11.09% 104.65x
Composition Percentage: The overlap percentage between the Motorsport Equipment audience and the Web attribute.
Index: A comparison of the Motorsport Equipment audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Motorsport Equipment audience is Trucking.

Content Affinity Composition Index
Trucking 4.56% 75.14x
Car Enthusiasts 37.36% 67.76x
Classic Car Enthusiasts 48.12% 48.80x
Auto Enthusiast Information Researchers 14.14% 44.42x
Power Tools 2.02% 42.37x
Motorcycles & Snowmobiles 28.38% 40.96x
Motorsports 0.83% 40.60x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 1.49% 37.00x
Motorcycle Racing Researchers 3.84% 34.79x
Recreational Motor Sport Enthusiasts 2.60% 31.13x
Composition Percentage: The overlap percentage between the Motorsport Equipment audience and the Content Affinity attribute.
Index: A comparison of the Motorsport Equipment audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Motorsport Equipment audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male