Dstillery Audiences

MOTORSPORTS

Audience Size: 151.7 Thousand Devices

Explore the Motorsports Audience

Below you'll find more information about the Motorsports audience, broken down in different categories based on their digital and physical behaviors. These are 151.7 thousand unique devices whose actions qualify for the Motorsports audience.

Dstillery Crafted Audiences

INTERESTS

The Motorsports audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Motorsports audience is Nascar Fans.

Interest Composition Index
Nascar Fans 95.92% 32.72x
Speedway Event Enthusiasts 91.26% 31.57x
Car Enthusiasts 66.37% 25.64x
Car Buyers 57.00% 20.50x
F1 Racing Enthusiasts 54.58% 19.72x
Classic Car Shoppers 47.09% 16.01x
Ford Mustang Enthusiasts 44.34% 15.81x
Commercial Truck Researchers 42.98% 15.74x
Automotive Racing Enthusiasts 41.95% 15.50x
Florida Atlantic Coast Trip Planners 49.38% 14.92x
Composition Percentage: The overlap percentage between the Motorsports audience and the Interest attribute.
Index: A comparison of the Motorsports audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Motorsports audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Motorsports audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 0.01% 2.24x
Dressbarn 0.07% 2.18x
LL Bean 0.01% 1.95x
Lane Bryant 0.07% 1.78x
Express Outlets 0.01% 1.60x
Carhartt 0.42% 1.44x
Bonobos 0.01% 1.31x
Hollister 0.06% 1.30x
Buckle 0.07% 1.30x
Aeropostale 0.07% 1.27x
Composition Percentage: The overlap percentage between the Motorsports audience and the Location attribute.
Index: A comparison of the Motorsports audience to the internet population.
Dstillery Web Insights

WEBSITES

The Motorsports audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Motorsports audience is hendrickmotorsports.com.

Website Composition Index
hendrickmotorsports.com 23.19% 673.99x
mrn.com 36.06% 662.76x
talladegasuperspeedway.com 19.23% 547.98x
daytonainternationalspeedway.com 36.58% 411.63x
worldofoutlaws.com 13.35% 376.25x
ismraceway.com 10.57% 288.74x
competitionplus.com 12.32% 255.49x
racer.com 16.97% 253.96x
nhra.com 34.74% 199.13x
beyondtheflag.com 35.83% 194.04x
Composition Percentage: The overlap percentage between the Motorsports audience and the Web attribute.
Index: A comparison of the Motorsports audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Motorsports audience is Motorcycle Racing Researchers.

Content Affinity Composition Index
Motorcycle Racing Researchers 3.77% 55.16x
Rural Living 0.18% 31.40x
Home Improvement Contractor 1.25% 28.93x
Nepal News 0.84% 28.51x
Auto Body Upkeep & Repair Researchers 5.38% 23.16x
General Interest 0.33% 22.83x
Assorted Topics (Power Trains, Drones, Web Design) 2.40% 20.49x
Hobby Vehicles 2.67% 20.44x
Recreational Motor Sport Enthusiasts 3.66% 19.55x
Trucks 5.32% 19.30x
Composition Percentage: The overlap percentage between the Motorsports audience and the Content Affinity attribute.
Index: A comparison of the Motorsports audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Motorsports audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male