Dstillery Audiences

MOTORSPORTS

Audience Size: 146.9 Thousand Devices

Explore the Motorsports Audience

Below you'll find more information about the Motorsports audience, broken down in different categories based on their digital and physical behaviors. These are 146.9 thousand unique devices whose actions qualify for the Motorsports audience.

Dstillery Crafted Audiences

INTERESTS

The Motorsports audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Motorsports audience is Nascar Fans.

Interest Composition Index
Nascar Fans 96.67% 36.04x
Speedway Event Enthusiasts 94.40% 35.06x
Florida Trip Planners 72.33% 31.29x
Kansas City Trip Planners 88.40% 30.49x
Car Enthusiasts 66.27% 28.02x
Car Buyers 56.33% 23.31x
F1 Racing Enthusiasts 54.00% 20.78x
Automotive Racing Enthusiasts 44.53% 17.93x
Ford Mustang Enthusiasts 43.47% 17.60x
Commercial Truck Researchers 41.00% 17.20x
Composition Percentage: The overlap percentage between the Motorsports audience and the Interest attribute.
Index: A comparison of the Motorsports audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Motorsports audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Motorsports audience is Belk.

Location Composition Index
Belk 0.02% 5.78x
Maurices 0.01% 2.26x
Lane Bryant 0.02% 1.82x
Gap 0.03% 1.73x
Kate Spade 0.01% 1.71x
Express Outlets 0.01% 1.60x
Carhartt 0.23% 1.43x
Banana Republic 0.02% 1.37x
Michael Kors 0.01% 1.34x
Zara 0.01% 1.19x
Composition Percentage: The overlap percentage between the Motorsports audience and the Location attribute.
Index: A comparison of the Motorsports audience to the internet population.
Dstillery Web Insights

WEBSITES

The Motorsports audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Motorsports audience is racing-reference.info.

Website Composition Index
racing-reference.info 33.35% 561.78x
mrn.com 46.55% 512.62x
daytonainternationalspeedway.com 28.19% 433.20x
competitionplus.com 12.06% 239.87x
indycar.com 8.72% 197.90x
racer.com 17.59% 185.30x
beyondtheflag.com 41.32% 171.11x
charlottemotorspeedway.com 6.23% 166.72x
lvms.com 5.48% 159.24x
nhra.com 38.15% 154.94x
Composition Percentage: The overlap percentage between the Motorsports audience and the Web attribute.
Index: A comparison of the Motorsports audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Motorsports audience is Motorcycle Racing Researchers.

Content Affinity Composition Index
Motorcycle Racing Researchers 3.74% 59.23x
General Interest 0.28% 29.74x
Nepal News 0.84% 28.51x
Auto Body Upkeep & Repair Researchers 4.22% 25.73x
Trucks 4.37% 23.48x
Assorted Topics (Power Trains, Drones, Web Design) 2.44% 22.49x
Hobby Vehicles 2.03% 22.36x
Hobby Drones & Remote-Controlled Cars 1.11% 21.24x
Car Keys, Locks & Remotes 6.01% 19.91x
Auto Tires & Parts Repair Researchers 2.05% 19.19x
Composition Percentage: The overlap percentage between the Motorsports audience and the Content Affinity attribute.
Index: A comparison of the Motorsports audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Motorsports audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male