Dstillery Audiences

MOTORSPORTS

Audience Size: 172.1 Thousand Devices

Explore the Motorsports Audience

Below you'll find more information about the Motorsports audience, broken down in different categories based on their digital and physical behaviors. These are 172.1 thousand unique devices whose actions qualify for the Motorsports audience.

Dstillery Crafted Audiences

INTERESTS

The Motorsports audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Motorsports audience is Nascar Fans.

Interest Composition Index
Nascar Fans 80.69% 45.04x
Speedway Event Enthusiasts 80.88% 34.84x
Car Enthusiasts 51.10% 27.56x
Car Buyers 44.46% 23.37x
F1 Racing Enthusiasts 47.00% 20.91x
Florida Atlantic Coast Trip Planners 51.97% 20.08x
Ford Mustang Enthusiasts 32.78% 16.76x
Corvette Enthusiasts 30.92% 15.33x
Model Building Hobbyists 30.72% 15.04x
Oil Brand Shoppers 36.47% 14.91x
Composition Percentage: The overlap percentage between the Motorsports audience and the Interest attribute.
Index: A comparison of the Motorsports audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Motorsports audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Motorsports audience is Belk.

Location Composition Index
Belk 0.02% 1.81x
Levi Strauss 0.02% 1.51x
Brooks Brothers 0.04% 1.33x
Kate Spade 0.02% 1.32x
Ralph Lauren 0.01% 1.28x
Aeropostale 0.03% 1.24x
Dressbarn 0.05% 1.19x
Zumiez 0.04% 1.18x
Old Navy 0.07% 1.17x
Carhartt 0.16% 1.16x
Composition Percentage: The overlap percentage between the Motorsports audience and the Location attribute.
Index: A comparison of the Motorsports audience to the internet population.
Dstillery Web Insights

WEBSITES

The Motorsports audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Motorsports audience is hendrickmotorsports.com.

Website Composition Index
hendrickmotorsports.com 20.70% 652.62x
daytonainternationalspeedway.com 47.82% 396.85x
nhra.com 26.43% 293.82x
racer.com 18.71% 290.38x
beyondtheflag.com 14.81% 287.88x
indycar.com 9.18% 257.99x
ismraceway.com 8.52% 249.94x
nascar.com 11.56% 225.35x
competitionplus.com 11.47% 222.65x
autoclubspeedway.com 5.61% 157.72x
Composition Percentage: The overlap percentage between the Motorsports audience and the Web attribute.
Index: A comparison of the Motorsports audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Motorsports audience is Motorcycle Racing Researchers.

Content Affinity Composition Index
Motorcycle Racing Researchers 2.84% 62.56x
Nepal News 0.84% 28.51x
Rural Living 0.28% 26.85x
Home Improvement Contractor 3.06% 24.17x
Auto Body Upkeep & Repair Researchers 7.12% 22.87x
Recreational Motor Sport Enthusiasts 5.13% 22.24x
Classic Car Enthusiasts 23.13% 20.80x
Motorcycles & Snowmobiles 5.39% 19.16x
Motorsport Equipment 7.16% 18.83x
Hobby Vehicles 2.80% 18.80x
Composition Percentage: The overlap percentage between the Motorsports audience and the Content Affinity attribute.
Index: A comparison of the Motorsports audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Motorsports audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male