Dstillery Audiences

MOTORSPORTS

Audience Size: 179.2 Thousand Devices

Explore the Motorsports Audience

Below you'll find more information about the Motorsports audience, broken down in different categories based on their digital and physical behaviors. These are 179.2 thousand unique devices whose actions qualify for the Motorsports audience.

Dstillery Crafted Audiences

INTERESTS

The Motorsports audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Motorsports audience is Nascar Fans.

Interest Composition Index
Nascar Fans 95.04% 34.64x
Speedway Event Enthusiasts 90.66% 32.62x
Car Enthusiasts 63.99% 25.49x
F1 Racing Enthusiasts 55.23% 20.70x
Car Buyers 53.90% 19.96x
Classic Car Shoppers 44.88% 15.51x
Automotive Racing Enthusiasts 37.22% 15.40x
Ford Mustang Enthusiasts 42.32% 15.23x
Commercial Truck Researchers 41.10% 14.90x
College Football Fans 35.42% 14.21x
Composition Percentage: The overlap percentage between the Motorsports audience and the Interest attribute.
Index: A comparison of the Motorsports audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Motorsports audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Motorsports audience is REI.

Location Composition Index
REI 0.02% 1.30x
Talbots 0.04% 1.29x
Carhartt 0.21% 1.22x
Charlotte Russe 0.02% 1.11x
The Childrens Place 0.08% 1.09x
Express 0.04% 0.99x
Lane Bryant 0.04% 0.99x
Mens Wearhouse 0.06% 0.90x
Journeys 0.05% 0.89x
Intermix 0.01% 0.88x
Composition Percentage: The overlap percentage between the Motorsports audience and the Location attribute.
Index: A comparison of the Motorsports audience to the internet population.
Dstillery Web Insights

WEBSITES

The Motorsports audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Motorsports audience is mrn.com.

Website Composition Index
mrn.com 34.49% 692.37x
hendrickmotorsports.com 25.00% 583.63x
talladegasuperspeedway.com 20.40% 512.20x
daytonainternationalspeedway.com 35.18% 434.36x
worldofoutlaws.com 13.04% 316.61x
racer.com 16.23% 285.83x
ismraceway.com 10.20% 267.60x
competitionplus.com 11.80% 240.26x
beyondtheflag.com 32.29% 221.69x
nhra.com 33.19% 176.65x
Composition Percentage: The overlap percentage between the Motorsports audience and the Web attribute.
Index: A comparison of the Motorsports audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Motorsports audience is Motorcycle Racing Researchers.

Content Affinity Composition Index
Motorcycle Racing Researchers 3.45% 49.39x
Nepal News 0.84% 28.51x
Home Improvement Contractor 1.41% 24.97x
Rural Living 0.15% 24.11x
Auto Body Upkeep & Repair Researchers 5.16% 21.58x
General Interest 0.31% 20.41x
Hobby Vehicles 2.59% 19.29x
Assorted Topics (Power Trains, Drones, Web Design) 2.24% 18.87x
Recreational Motor Sport Enthusiasts 3.57% 18.81x
Classic Car Enthusiasts 23.90% 18.15x
Composition Percentage: The overlap percentage between the Motorsports audience and the Content Affinity attribute.
Index: A comparison of the Motorsports audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Motorsports audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male