Dstillery Audiences

MOTORSPORTS

Audience Size: 12.8 Thousand Devices

Explore the Motorsports Audience

Below you'll find more information about the Motorsports audience, broken down in different categories based on their digital and physical behaviors. These are 12.8 thousand unique devices whose actions qualify for the Motorsports audience.

Dstillery Crafted Audiences

INTERESTS

The Motorsports audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Motorsports audience is Nascar Fans.

Interest Composition Index
Nascar Fans 96.28% 32.05x
Speedway Event Enthusiasts 96.06% 28.52x
Car Enthusiasts 67.83% 25.62x
Kansas City Trip Planners 91.25% 24.28x
Florida Trip Planners 73.52% 24.18x
Car Buyers 58.97% 21.49x
Automotive Racing Enthusiasts 52.74% 17.98x
Olympic Sports Enthusiasts 53.50% 16.58x
F1 Racing Enthusiasts 53.39% 16.29x
Commercial Truck Researchers 44.97% 15.47x
Composition Percentage: The overlap percentage between the Motorsports audience and the Interest attribute.
Index: A comparison of the Motorsports audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Motorsports audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Motorsports audience is Gymboree.

Location Composition Index
Gymboree 0.04% 5.54x
Talbots 0.04% 4.94x
Michael Kors 0.01% 3.31x
Express 0.02% 1.79x
Express Outlets 0.01% 1.60x
Maurices 0.03% 1.58x
Carhartt 0.30% 1.56x
Hollister 0.01% 1.54x
Gap 0.02% 1.49x
Journeys 0.02% 1.31x
Composition Percentage: The overlap percentage between the Motorsports audience and the Location attribute.
Index: A comparison of the Motorsports audience to the internet population.
Dstillery Web Insights

WEBSITES

The Motorsports audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Motorsports audience is mrn.com.

Website Composition Index
mrn.com 57.76% 600.01x
racing-reference.info 47.94% 564.97x
nhra.com 43.60% 212.35x
beyondtheflag.com 51.20% 173.79x
indycar.com 11.99% 170.99x
racer.com 21.63% 146.72x
autosport.com 31.55% 125.78x
motorsport.com 48.36% 124.06x
dragzine.com 20.76% 87.24x
planetf1.com 9.46% 85.44x
Composition Percentage: The overlap percentage between the Motorsports audience and the Web attribute.
Index: A comparison of the Motorsports audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Motorsports audience is Motorcycle Racing Researchers.

Content Affinity Composition Index
Motorcycle Racing Researchers 4.78% 57.04x
Nepal News 0.84% 28.51x
Auto Body Upkeep & Repair Researchers 3.01% 24.58x
Trucks 2.99% 24.27x
Car Keys, Locks & Remotes 4.19% 22.72x
Assorted Topics (Power Trains, Drones, Web Design) 2.53% 21.46x
Motorsport Equipment 7.04% 20.92x
Hobby Vehicles 1.54% 20.26x
Hobby Drones & Remote-Controlled Cars 0.65% 19.62x
Horse Racing 1.94% 19.52x
Composition Percentage: The overlap percentage between the Motorsports audience and the Content Affinity attribute.
Index: A comparison of the Motorsports audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Motorsports audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male