Dstillery Audiences

MOTORSPORTS

Audience Size: 172.1 Thousand Devices

Explore the Motorsports Audience

Below you'll find more information about the Motorsports audience, broken down in different categories based on their digital and physical behaviors. These are 172.1 thousand unique devices whose actions qualify for the Motorsports audience.

Dstillery Crafted Audiences

INTERESTS

The Motorsports audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Motorsports audience is Nascar Fans.

Interest Composition Index
Nascar Fans 93.37% 32.68x
Speedway Event Enthusiasts 88.09% 30.38x
Car Enthusiasts 61.04% 23.51x
F1 Racing Enthusiasts 53.55% 19.28x
Car Buyers 51.49% 18.81x
Classic Car Shoppers 41.68% 14.41x
Ford Mustang Enthusiasts 39.98% 14.17x
Florida Atlantic Coast Trip Planners 49.41% 13.95x
Oil Brand Shoppers 40.37% 13.83x
Commercial Truck Researchers 38.76% 13.76x
Composition Percentage: The overlap percentage between the Motorsports audience and the Interest attribute.
Index: A comparison of the Motorsports audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Motorsports audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Motorsports audience is Supreme.

Location Composition Index
Supreme 0.01% 1.53x
Ralph Lauren 0.02% 1.42x
Buckle 0.31% 1.37x
Mens Wearhouse 0.50% 1.21x
Jos A. Bank Clothiers 0.29% 1.17x
Brooks Brothers 0.03% 1.11x
Dressbarn 0.05% 1.05x
Johnston and Murphy 0.41% 1.03x
Talbots 0.03% 0.95x
Uniqlo 0.02% 0.93x
Composition Percentage: The overlap percentage between the Motorsports audience and the Location attribute.
Index: A comparison of the Motorsports audience to the internet population.
Dstillery Web Insights

WEBSITES

The Motorsports audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Motorsports audience is mrn.com.

Website Composition Index
mrn.com 30.43% 669.44x
racing-reference.info 19.27% 604.55x
hendrickmotorsports.com 23.94% 521.85x
talladegasuperspeedway.com 17.53% 503.72x
darlingtonraceway.com 14.57% 497.12x
daytonainternationalspeedway.com 38.66% 394.79x
racer.com 15.33% 332.21x
worldofoutlaws.com 11.75% 301.03x
beyondtheflag.com 27.39% 229.15x
competitionplus.com 11.40% 228.78x
Composition Percentage: The overlap percentage between the Motorsports audience and the Web attribute.
Index: A comparison of the Motorsports audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Motorsports audience is Motorcycle Racing Researchers.

Content Affinity Composition Index
Motorcycle Racing Researchers 3.04% 44.07x
Nepal News 0.84% 28.51x
Home Improvement Contractor 1.82% 21.30x
Rural Living 0.18% 21.16x
Auto Body Upkeep & Repair Researchers 5.70% 19.70x
General Interest 0.35% 19.51x
Hobby Vehicles 2.89% 17.82x
Recreational Motor Sport Enthusiasts 3.97% 16.88x
Sports Apparel 0.72% 16.81x
Classic Car Enthusiasts 23.74% 16.67x
Composition Percentage: The overlap percentage between the Motorsports audience and the Content Affinity attribute.
Index: A comparison of the Motorsports audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Motorsports audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male