Dstillery Audiences

MOTORSPORTS

Audience Size: 162.5 Thousand Devices

Explore the Motorsports Audience

Below you'll find more information about the Motorsports audience, broken down in different categories based on their digital and physical behaviors. These are 162.5 thousand unique devices whose actions qualify for the Motorsports audience.

Dstillery Crafted Audiences

INTERESTS

The Motorsports audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Motorsports audience is Nascar Fans.

Interest Composition Index
Nascar Fans 78.96% 44.13x
Speedway Event Enthusiasts 80.11% 37.85x
Car Enthusiasts 51.81% 27.07x
Car Buyers 45.52% 23.94x
F1 Racing Enthusiasts 41.82% 20.92x
Florida Atlantic Coast Trip Planners 46.70% 17.99x
Ford Mustang Enthusiasts 32.17% 16.88x
Oil Brand Shoppers 36.26% 15.05x
Corvette Enthusiasts 30.20% 14.84x
Model Building Hobbyists 30.62% 14.81x
Composition Percentage: The overlap percentage between the Motorsports audience and the Interest attribute.
Index: A comparison of the Motorsports audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Motorsports audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Motorsports audience is Lane Bryant.

Location Composition Index
Lane Bryant 0.06% 1.42x
Carhartt 0.25% 1.31x
Old Navy 0.07% 1.28x
American Eagle Outfitters 0.05% 0.97x
Aeropostale 0.03% 0.94x
Forever 21 0.03% 0.88x
Dressbarn 0.03% 0.80x
Brooks Brothers 0.02% 0.78x
The Childrens Place 0.03% 0.69x
Chicos 0.03% 0.67x
Composition Percentage: The overlap percentage between the Motorsports audience and the Location attribute.
Index: A comparison of the Motorsports audience to the internet population.
Dstillery Web Insights

WEBSITES

The Motorsports audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Motorsports audience is daytonainternationalspeedway.com.

Website Composition Index
daytonainternationalspeedway.com 40.55% 470.21x
nhra.com 20.73% 344.68x
beyondtheflag.com 12.26% 312.83x
racer.com 18.97% 272.43x
competitionplus.com 8.75% 247.05x
indycar.com 9.60% 246.94x
autosport.com 6.14% 184.67x
motorsport.com 9.90% 157.66x
racingjunk.com 16.01% 123.42x
dragzine.com 9.82% 109.58x
Composition Percentage: The overlap percentage between the Motorsports audience and the Web attribute.
Index: A comparison of the Motorsports audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Motorsports audience is Motorcycle Racing Researchers.

Content Affinity Composition Index
Motorcycle Racing Researchers 2.74% 61.83x
Home Improvement Contractor 3.79% 22.12x
Recreational Motor Sport Enthusiasts 5.49% 21.28x
Auto Body Upkeep & Repair Researchers 7.25% 20.64x
Classic Car Enthusiasts 23.54% 19.44x
Motorcycles & Snowmobiles 5.13% 18.03x
Motorsport Equipment 7.28% 17.72x
Hobby Vehicles 2.82% 17.06x
Hobby Drones & Remote-Controlled Cars 1.74% 16.86x
Car Keys, Locks & Remotes 8.07% 16.29x
Composition Percentage: The overlap percentage between the Motorsports audience and the Content Affinity attribute.
Index: A comparison of the Motorsports audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Motorsports audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male