Dstillery Audiences

MOTORSPORTS

Audience Size: 30.2 Thousand Devices

Explore the Motorsports Audience

Below you'll find more information about the Motorsports audience, broken down in different categories based on their digital and physical behaviors. These are 30.2 thousand unique devices whose actions qualify for the Motorsports audience.

Dstillery Crafted Audiences

INTERESTS

The Motorsports audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Motorsports audience is Florida Trip Planners.

Interest Composition Index
Florida Trip Planners 83.84% 37.18x
Speedway Event Enthusiasts 98.99% 35.41x
Nascar Fans 96.30% 34.04x
Car Enthusiasts 71.38% 33.22x
Car Buyers 67.34% 32.39x
Kansas City Trip Planners 92.59% 29.07x
Automotive Racing Enthusiasts 64.98% 28.36x
NCAA Fans 42.42% 25.11x
Olympic Sports Enthusiasts 55.56% 24.42x
F1 Racing Enthusiasts 69.70% 21.63x
Composition Percentage: The overlap percentage between the Motorsports audience and the Interest attribute.
Index: A comparison of the Motorsports audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Motorsports audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Motorsports audience is Michael Kors.

Location Composition Index
Michael Kors 0.01% 3.31x
Zumiez 0.05% 2.97x
Mens Wearhouse 0.07% 1.99x
H&M 0.03% 1.97x
Talbots 0.02% 1.92x
White House Black Market 0.03% 1.52x
The Childrens Place 0.06% 1.51x
Jos A. Bank Clothiers 0.03% 1.48x
Maurices 0.07% 1.40x
Gymboree 0.03% 1.40x
Composition Percentage: The overlap percentage between the Motorsports audience and the Location attribute.
Index: A comparison of the Motorsports audience to the internet population.
Dstillery Web Insights

WEBSITES

The Motorsports audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Motorsports audience is nhra.com.

Website Composition Index
nhra.com 55.49% 268.98x
racer.com 26.57% 165.48x
nascar.com 87.26% 133.24x
beyondtheflag.com 62.31% 131.51x
dragzine.com 27.21% 128.90x
autosport.com 20.74% 122.29x
motorsport.com 60.15% 112.93x
altdriver.com 15.53% 83.21x
autoweek.com 58.47% 82.96x
news-journalonline.com 25.51% 68.19x
Composition Percentage: The overlap percentage between the Motorsports audience and the Web attribute.
Index: A comparison of the Motorsports audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Motorsports audience is Motorsport Equipment.

Content Affinity Composition Index
Motorsport Equipment 8.72% 57.67x
Motorcycle Racing Researchers 4.84% 49.96x
Online Ticket Buyers 1.94% 30.01x
Muscle Cars 16.19% 25.01x
Classic Car Enthusiasts 21.18% 21.08x
Antiques & Auctions 1.31% 20.07x
Power Tools 1.66% 19.17x
Garden Power Equipment 2.56% 17.34x
Celebrity Gossip 0.69% 17.02x
Motorcycles & Snowmobiles 13.49% 16.67x
Composition Percentage: The overlap percentage between the Motorsports audience and the Content Affinity attribute.
Index: A comparison of the Motorsports audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Motorsports audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male