Dstillery Audiences

MOTORSPORTS

Audience Size: 44.5 Thousand Devices

Explore the Motorsports Audience

Below you'll find more information about the Motorsports audience, broken down in different categories based on their digital and physical behaviors. These are 44.5 thousand unique devices whose actions qualify for the Motorsports audience.

Dstillery Crafted Audiences

INTERESTS

The Motorsports audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Motorsports audience is Speedway Event Enthusiasts.

Interest Composition Index
Speedway Event Enthusiasts 98.91% 35.44x
Nascar Fans 98.69% 34.24x
Florida Trip Planners 80.96% 33.19x
Car Enthusiasts 72.43% 29.83x
Car Buyers 65.86% 28.58x
Kansas City Trip Planners 90.59% 27.69x
Automotive Racing Enthusiasts 64.99% 26.68x
NCAA Fans 46.17% 21.97x
Olympic Sports Enthusiasts 56.89% 21.25x
F1 Racing Enthusiasts 64.55% 19.53x
Composition Percentage: The overlap percentage between the Motorsports audience and the Interest attribute.
Index: A comparison of the Motorsports audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Motorsports audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Motorsports audience is Michael Kors.

Location Composition Index
Michael Kors 0.01% 3.31x
Dressbarn 0.05% 2.66x
Zumiez 0.04% 2.36x
Mens Wearhouse 0.07% 1.93x
White House Black Market 0.04% 1.87x
Forever 21 0.02% 1.84x
Eddie Bauer 0.02% 1.77x
J. Crew 0.02% 1.70x
H&M 0.02% 1.61x
Hollister 0.02% 1.33x
Composition Percentage: The overlap percentage between the Motorsports audience and the Location attribute.
Index: A comparison of the Motorsports audience to the internet population.
Dstillery Web Insights

WEBSITES

The Motorsports audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Motorsports audience is nhra.com.

Website Composition Index
nhra.com 53.58% 213.34x
racer.com 25.92% 135.33x
autosport.com 23.28% 130.05x
dragzine.com 27.35% 129.38x
beyondtheflag.com 62.97% 124.40x
racingjunk.com 17.33% 107.69x
nascar.com 88.36% 102.11x
motorsport.com 61.21% 97.67x
ticketmaster.com 11.68% 96.97x
hotrod.com 21.83% 81.74x
Composition Percentage: The overlap percentage between the Motorsports audience and the Web attribute.
Index: A comparison of the Motorsports audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Motorsports audience is Motorcycle Racing Researchers.

Content Affinity Composition Index
Motorcycle Racing Researchers 5.38% 52.42x
Motorsport Equipment 10.19% 50.48x
Online Ticket Buyers 3.09% 31.75x
Farming & Agriculture 0.62% 26.56x
Assorted Topics (Power Trains, Drones, Web Design) 0.66% 24.59x
Bowling 0.62% 24.25x
College Sports 0.53% 22.47x
Muscle Cars 20.72% 21.06x
Celebrity Gossip 0.93% 20.82x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 2.03% 20.64x
Composition Percentage: The overlap percentage between the Motorsports audience and the Content Affinity attribute.
Index: A comparison of the Motorsports audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Motorsports audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male