Dstillery Audiences

MOTORSPORTS

Audience Size: 129.4 Thousand Devices

Explore the Motorsports Audience

Below you'll find more information about the Motorsports audience, broken down in different categories based on their digital and physical behaviors. These are 129.4 thousand unique devices whose actions qualify for the Motorsports audience.

Dstillery Crafted Audiences

INTERESTS

The Motorsports audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Motorsports audience is Nascar Fans.

Interest Composition Index
Nascar Fans 96.49% 35.95x
Speedway Event Enthusiasts 95.29% 34.85x
Florida Trip Planners 74.16% 30.25x
Car Enthusiasts 67.21% 29.91x
Kansas City Trip Planners 88.80% 28.50x
Car Buyers 57.43% 24.71x
F1 Racing Enthusiasts 53.92% 20.32x
Automotive Racing Enthusiasts 48.32% 19.66x
Ford Mustang Enthusiasts 44.88% 18.51x
Olympic Sports Enthusiasts 49.89% 18.41x
Composition Percentage: The overlap percentage between the Motorsports audience and the Interest attribute.
Index: A comparison of the Motorsports audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Motorsports audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Motorsports audience is Michael Kors.

Location Composition Index
Michael Kors 0.01% 3.31x
Maurices 0.05% 2.49x
Express 0.02% 2.31x
Jos A. Bank Clothiers 0.02% 1.93x
Kate Spade 0.01% 1.71x
LOFT 0.01% 1.69x
Express Outlets 0.01% 1.60x
Carhartt 0.26% 1.36x
Zara 0.01% 1.19x
Journeys 0.02% 1.18x
Composition Percentage: The overlap percentage between the Motorsports audience and the Location attribute.
Index: A comparison of the Motorsports audience to the internet population.
Dstillery Web Insights

WEBSITES

The Motorsports audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Motorsports audience is racing-reference.info.

Website Composition Index
racing-reference.info 42.97% 554.55x
mrn.com 55.27% 538.01x
daytonainternationalspeedway.com 23.48% 506.39x
competitionplus.com 12.12% 236.01x
nhra.com 36.25% 197.14x
indycar.com 10.12% 191.93x
bristolmotorspeedway.com 7.55% 190.33x
charlottemotorspeedway.com 8.18% 180.48x
autosport.com 28.06% 165.90x
racer.com 20.82% 162.78x
Composition Percentage: The overlap percentage between the Motorsports audience and the Web attribute.
Index: A comparison of the Motorsports audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Motorsports audience is Motorcycle Racing Researchers.

Content Affinity Composition Index
Motorcycle Racing Researchers 4.28% 72.87x
Auto Body Upkeep & Repair Researchers 3.84% 29.06x
Nepal News 0.84% 28.51x
Trucks 3.78% 27.30x
Assorted Topics (Power Trains, Drones, Web Design) 2.62% 23.97x
Hobby Vehicles 1.90% 23.82x
Hobby Drones & Remote-Controlled Cars 0.92% 23.62x
Car Keys, Locks & Remotes 5.16% 23.53x
Motorsport Equipment 7.25% 22.77x
Bowling 1.09% 21.80x
Composition Percentage: The overlap percentage between the Motorsports audience and the Content Affinity attribute.
Index: A comparison of the Motorsports audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Motorsports audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male