Dstillery Audiences

MOTORSPORTS

Audience Size: 51.3 Thousand Devices

Explore the Motorsports Audience

Below you'll find more information about the Motorsports audience, broken down in different categories based on their digital and physical behaviors. These are 51.3 thousand unique devices whose actions qualify for the Motorsports audience.

Dstillery Crafted Audiences

INTERESTS

The Motorsports audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Motorsports audience is Speedway Event Enthusiasts.

Interest Composition Index
Speedway Event Enthusiasts 98.46% 34.50x
Nascar Fans 97.50% 33.19x
Florida Trip Planners 79.65% 32.07x
Car Enthusiasts 73.32% 31.52x
Car Buyers 65.45% 28.89x
Kansas City Trip Planners 90.40% 27.32x
Automotive Racing Enthusiasts 65.64% 26.27x
F1 Racing Enthusiasts 65.64% 21.06x
Olympic Sports Enthusiasts 56.62% 20.90x
NCAA Fans 43.19% 20.49x
Composition Percentage: The overlap percentage between the Motorsports audience and the Interest attribute.
Index: A comparison of the Motorsports audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Motorsports audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Motorsports audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.04% 5.26x
Michael Kors 0.01% 3.31x
Lane Bryant 0.03% 3.15x
J. Crew 0.01% 1.97x
Hollister 0.02% 1.74x
Chicos 0.02% 1.70x
Express Outlets 0.01% 1.60x
Zumiez 0.01% 1.52x
White House Black Market 0.02% 1.34x
Aeropostale 0.02% 1.33x
Composition Percentage: The overlap percentage between the Motorsports audience and the Location attribute.
Index: A comparison of the Motorsports audience to the internet population.
Dstillery Web Insights

WEBSITES

The Motorsports audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Motorsports audience is nhra.com.

Website Composition Index
nhra.com 50.13% 227.40x
autosport.com 25.03% 151.27x
racer.com 24.51% 133.14x
dragzine.com 26.13% 128.87x
beyondtheflag.com 61.29% 128.49x
motorsport.com 57.64% 109.50x
nascar.com 88.89% 101.04x
racingjunk.com 16.60% 98.59x
autoweek.com 59.18% 74.06x
news-journalonline.com 26.19% 71.02x
Composition Percentage: The overlap percentage between the Motorsports audience and the Web attribute.
Index: A comparison of the Motorsports audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Motorsports audience is Motorcycle Racing Researchers.

Content Affinity Composition Index
Motorcycle Racing Researchers 5.27% 56.08x
Auto Body Upkeep & Repair Researchers 1.30% 48.37x
Motorsport Equipment 10.43% 46.58x
Trucks 1.15% 46.04x
Car Keys, Locks & Remotes 1.03% 40.74x
Online Ticket Buyers 3.82% 36.69x
Bowling 0.80% 33.88x
Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) 0.88% 29.51x
Nepal News 0.84% 28.51x
Machines & Industrial Supplies 0.57% 28.10x
Composition Percentage: The overlap percentage between the Motorsports audience and the Content Affinity attribute.
Index: A comparison of the Motorsports audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Motorsports audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male