Dstillery Audiences

MOTORSPORTS

Audience Size: 173.8 Thousand Devices

Explore the Motorsports Audience

Below you'll find more information about the Motorsports audience, broken down in different categories based on their digital and physical behaviors. These are 173.8 thousand unique devices whose actions qualify for the Motorsports audience.

Dstillery Crafted Audiences

INTERESTS

The Motorsports audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Motorsports audience is Nascar Fans.

Interest Composition Index
Nascar Fans 84.58% 53.24x
Speedway Event Enthusiasts 80.73% 46.36x
Car Enthusiasts 48.44% 33.42x
F1 Racing Enthusiasts 47.23% 27.08x
Car Buyers 42.46% 26.67x
Florida Atlantic Coast Trip Planners 47.20% 22.55x
Ford Mustang Enthusiasts 31.92% 19.10x
Oil Brand Shoppers 34.81% 18.95x
Model Building Hobbyists 28.57% 18.11x
Commercial Truck Researchers 30.30% 17.83x
Composition Percentage: The overlap percentage between the Motorsports audience and the Interest attribute.
Index: A comparison of the Motorsports audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Motorsports audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Motorsports audience is Michael Kors.

Location Composition Index
Michael Kors 0.02% 1.73x
Talbots 0.05% 1.58x
REI 0.02% 1.54x
Lululemon 0.06% 1.27x
Buckle 0.10% 1.24x
Jos A. Bank Clothiers 0.27% 1.15x
Free People 0.02% 1.14x
H&M 0.05% 1.12x
Aeropostale 0.01% 1.11x
Mens Wearhouse 0.39% 1.04x
Composition Percentage: The overlap percentage between the Motorsports audience and the Location attribute.
Index: A comparison of the Motorsports audience to the internet population.
Dstillery Web Insights

WEBSITES

The Motorsports audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Motorsports audience is hendrickmotorsports.com.

Website Composition Index
hendrickmotorsports.com 20.80% 510.31x
talladegasuperspeedway.com 20.38% 454.45x
daytonainternationalspeedway.com 44.38% 361.86x
racer.com 17.84% 268.04x
ismraceway.com 8.69% 258.00x
indycar.com 8.72% 241.51x
nhra.com 28.66% 232.76x
competitionplus.com 11.56% 213.49x
beyondtheflag.com 21.21% 208.97x
autoclubspeedway.com 5.72% 167.27x
Composition Percentage: The overlap percentage between the Motorsports audience and the Web attribute.
Index: A comparison of the Motorsports audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Motorsports audience is Motorcycle Racing Researchers.

Content Affinity Composition Index
Motorcycle Racing Researchers 2.96% 59.73x
Nepal News 0.84% 28.51x
Auto Body Upkeep & Repair Researchers 6.45% 22.33x
Rural Living 0.20% 22.31x
Home Improvement Contractor 2.42% 22.09x
Classic Car Enthusiasts 22.42% 19.21x
Recreational Motor Sport Enthusiasts 4.63% 19.17x
General Interest 0.36% 18.34x
Hobby Vehicles 2.74% 17.53x
Sports Apparel 0.89% 17.49x
Composition Percentage: The overlap percentage between the Motorsports audience and the Content Affinity attribute.
Index: A comparison of the Motorsports audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Motorsports audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male