Dstillery Audiences

MOTORSPORTS

Audience Size: 14.9 Thousand Devices

Explore the Motorsports Audience

Below you'll find more information about the Motorsports audience, broken down in different categories based on their digital and physical behaviors. These are 14.9 thousand unique devices whose actions qualify for the Motorsports audience.

Dstillery Crafted Audiences

INTERESTS

The Motorsports audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Motorsports audience is Florida Trip Planners.

Interest Composition Index
Florida Trip Planners 71.23% 42.04x
F1 Racing Enthusiasts 65.07% 36.34x
Car Enthusiasts 56.85% 33.55x
Speedway Event Enthusiasts 97.95% 29.14x
Kansas City Trip Planners 92.47% 28.76x
Corvette Enthusiasts 59.59% 27.56x
Nascar Fans 93.84% 27.51x
Automotive Racing Enthusiasts 49.32% 25.08x
Beijing 2022 Winter Olympics Digital Spectators 53.42% 24.18x
Car Buyers 47.26% 22.53x
Composition Percentage: The overlap percentage between the Motorsports audience and the Interest attribute.
Index: A comparison of the Motorsports audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Motorsports audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Motorsports audience is Maurices.

Location Composition Index
Maurices 0.07% 1.84x
Gap 0.03% 1.20x
Johnston and Murphy 0.02% 1.06x
Composition Percentage: The overlap percentage between the Motorsports audience and the Location attribute.
Index: A comparison of the Motorsports audience to the internet population.
Dstillery Web Insights

WEBSITES

The Motorsports audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Motorsports audience is nascar.com.

Website Composition Index
nascar.com 79.95% 118.80x
beyondtheflag.com 53.39% 114.90x
motorsport.com 53.19% 72.36x
news-journalonline.com 28.73% 57.32x
charlotteobserver.com 22.03% 36.97x
draftkings.com 12.52% 31.38x
roadandtrack.com 24.33% 24.27x
ap.org 12.66% 24.25x
nfl.com 22.94% 23.73x
nadaguides.com 8.29% 21.99x
Composition Percentage: The overlap percentage between the Motorsports audience and the Web attribute.
Index: A comparison of the Motorsports audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Motorsports audience is Motorsport Equipment.

Content Affinity Composition Index
Motorsport Equipment 4.92% 42.28x
Motorcycle Racing Researchers 3.01% 26.48x
Assorted Topics (Viral Media, Paid Traffic) 13.66% 15.41x
North Carolina 16.12% 15.23x
Garden Power Equipment 2.46% 14.80x
Classic Car Enthusiasts 14.21% 14.32x
North Carolina Education 6.01% 14.05x
Assorted Topics (Cooking, Recipes, Hollywood, Fantasy Sports, Coupons) 3.55% 13.94x
Antiques & Auctions 1.91% 13.77x
Classic Car Purchase Researchers 16.12% 13.16x
Composition Percentage: The overlap percentage between the Motorsports audience and the Content Affinity attribute.
Index: A comparison of the Motorsports audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Motorsports audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male