Dstillery Audiences

MOTORSPORTS

Audience Size: 172.6 Thousand Devices

Explore the Motorsports Audience

Below you'll find more information about the Motorsports audience, broken down in different categories based on their digital and physical behaviors. These are 172.6 thousand unique devices whose actions qualify for the Motorsports audience.

Dstillery Crafted Audiences

INTERESTS

The Motorsports audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Motorsports audience is Nascar Fans.

Interest Composition Index
Nascar Fans 87.92% 51.87x
Speedway Event Enthusiasts 81.68% 46.20x
Car Enthusiasts 49.07% 32.91x
F1 Racing Enthusiasts 46.68% 28.10x
Car Buyers 43.56% 25.60x
Florida Atlantic Coast Trip Planners 46.83% 21.05x
Oil Brand Shoppers 34.28% 19.00x
Classic Car Shoppers 32.84% 18.81x
Ford Mustang Enthusiasts 31.88% 18.39x
Commercial Truck Researchers 29.45% 17.94x
Composition Percentage: The overlap percentage between the Motorsports audience and the Interest attribute.
Index: A comparison of the Motorsports audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Motorsports audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Motorsports audience is Carhartt.

Location Composition Index
Carhartt 0.04% 4.30x
Belk 0.02% 1.80x
Tommy Bahama 0.05% 1.78x
Saint Laurent Paris 0.01% 1.64x
Charlotte Russe 0.07% 1.61x
Intermix 0.01% 1.51x
Chicos 0.08% 1.45x
Forever 21 0.06% 1.24x
Buckle 0.20% 1.21x
Gymboree 0.06% 1.21x
Composition Percentage: The overlap percentage between the Motorsports audience and the Location attribute.
Index: A comparison of the Motorsports audience to the internet population.
Dstillery Web Insights

WEBSITES

The Motorsports audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Motorsports audience is mrn.com.

Website Composition Index
mrn.com 22.72% 761.26x
hendrickmotorsports.com 22.23% 515.82x
talladegasuperspeedway.com 19.69% 515.27x
daytonainternationalspeedway.com 45.17% 361.44x
racer.com 16.97% 303.20x
ismraceway.com 8.55% 285.44x
indycar.com 8.08% 268.39x
myracepass.com 7.12% 237.47x
competitionplus.com 11.57% 234.48x
nhra.com 30.74% 233.34x
Composition Percentage: The overlap percentage between the Motorsports audience and the Web attribute.
Index: A comparison of the Motorsports audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Motorsports audience is Motorcycle Racing Researchers.

Content Affinity Composition Index
Motorcycle Racing Researchers 3.09% 51.37x
Nepal News 0.84% 28.51x
Rural Living 0.22% 23.94x
Home Improvement Contractor 2.32% 21.92x
Auto Body Upkeep & Repair Researchers 6.24% 20.69x
General Interest 0.39% 20.18x
Hobby Vehicles 2.95% 17.80x
Classic Car Enthusiasts 22.87% 17.73x
Recreational Motor Sport Enthusiasts 4.44% 17.71x
Sports Apparel 0.90% 17.33x
Composition Percentage: The overlap percentage between the Motorsports audience and the Content Affinity attribute.
Index: A comparison of the Motorsports audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Motorsports audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male