Explore the Motorsports Audience
Below you'll find more information about the Motorsports audience, broken down in different categories based on their digital and physical behaviors. These are 14.9 thousand unique devices whose actions qualify for the Motorsports audience.
INTERESTS
The Motorsports audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Motorsports audience is Florida Trip Planners.
| Interest | Composition | Index |
| Florida Trip Planners | 71.23% | 42.04x |
| F1 Racing Enthusiasts | 65.07% | 36.34x |
| Car Enthusiasts | 56.85% | 33.55x |
| Speedway Event Enthusiasts | 97.95% | 29.14x |
| Kansas City Trip Planners | 92.47% | 28.76x |
| Corvette Enthusiasts | 59.59% | 27.56x |
| Nascar Fans | 93.84% | 27.51x |
| Automotive Racing Enthusiasts | 49.32% | 25.08x |
| Beijing 2022 Winter Olympics Digital Spectators | 53.42% | 24.18x |
| Car Buyers | 47.26% | 22.53x |
Composition Percentage:
The overlap percentage between the Motorsports audience and the Interest attribute.
Index: A comparison of the Motorsports audience to the internet population.
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APPAREL RETAILERS
The Motorsports audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Motorsports audience is Maurices.
| Location | Composition | Index |
| Maurices | 0.07% | 1.84x |
| Gap | 0.03% | 1.20x |
| Johnston and Murphy | 0.02% | 1.06x |
Composition Percentage:
The overlap percentage between the Motorsports audience and the Location attribute.
Index: A comparison of the Motorsports audience to the internet population.
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WEBSITES
The Motorsports audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Motorsports audience is nascar.com.
| Website | Composition | Index |
| nascar.com | 79.95% | 118.80x |
| beyondtheflag.com | 53.39% | 114.90x |
| motorsport.com | 53.19% | 72.36x |
| news-journalonline.com | 28.73% | 57.32x |
| charlotteobserver.com | 22.03% | 36.97x |
| draftkings.com | 12.52% | 31.38x |
| roadandtrack.com | 24.33% | 24.27x |
| ap.org | 12.66% | 24.25x |
| nfl.com | 22.94% | 23.73x |
| nadaguides.com | 8.29% | 21.99x |
Composition Percentage:
The overlap percentage between the Motorsports audience and the Web attribute.
Index: A comparison of the Motorsports audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Motorsports audience is Motorsport Equipment.
| Content Affinity | Composition | Index |
| Motorsport Equipment | 4.92% | 42.28x |
| Motorcycle Racing Researchers | 3.01% | 26.48x |
| Assorted Topics (Viral Media, Paid Traffic) | 13.66% | 15.41x |
| North Carolina | 16.12% | 15.23x |
| Garden Power Equipment | 2.46% | 14.80x |
| Classic Car Enthusiasts | 14.21% | 14.32x |
| North Carolina Education | 6.01% | 14.05x |
| Assorted Topics (Cooking, Recipes, Hollywood, Fantasy Sports, Coupons) | 3.55% | 13.94x |
| Antiques & Auctions | 1.91% | 13.77x |
| Classic Car Purchase Researchers | 16.12% | 13.16x |
Composition Percentage:
The overlap percentage between the Motorsports audience and the Content Affinity attribute.
Index: A comparison of the Motorsports audience to the internet population.
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DEMOGRAPHICS
The Motorsports audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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