Explore the Motorsports Audience
Below you'll find more information about the Motorsports audience, broken down in different categories based on their digital and physical behaviors. These are 162.5 thousand unique devices whose actions qualify for the Motorsports audience.
INTERESTS
The Motorsports audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Motorsports audience is Nascar Fans.
| Interest | Composition | Index |
| Nascar Fans | 78.96% | 44.13x |
| Speedway Event Enthusiasts | 80.11% | 37.85x |
| Car Enthusiasts | 51.81% | 27.07x |
| Car Buyers | 45.52% | 23.94x |
| F1 Racing Enthusiasts | 41.82% | 20.92x |
| Florida Atlantic Coast Trip Planners | 46.70% | 17.99x |
| Ford Mustang Enthusiasts | 32.17% | 16.88x |
| Oil Brand Shoppers | 36.26% | 15.05x |
| Corvette Enthusiasts | 30.20% | 14.84x |
| Model Building Hobbyists | 30.62% | 14.81x |
Composition Percentage:
The overlap percentage between the Motorsports audience and the Interest attribute.
Index: A comparison of the Motorsports audience to the internet population.
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APPAREL RETAILERS
The Motorsports audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Motorsports audience is Lane Bryant.
| Location | Composition | Index |
| Lane Bryant | 0.06% | 1.42x |
| Carhartt | 0.25% | 1.31x |
| Old Navy | 0.07% | 1.28x |
| American Eagle Outfitters | 0.05% | 0.97x |
| Aeropostale | 0.03% | 0.94x |
| Forever 21 | 0.03% | 0.88x |
| Dressbarn | 0.03% | 0.80x |
| Brooks Brothers | 0.02% | 0.78x |
| The Childrens Place | 0.03% | 0.69x |
| Chicos | 0.03% | 0.67x |
Composition Percentage:
The overlap percentage between the Motorsports audience and the Location attribute.
Index: A comparison of the Motorsports audience to the internet population.
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WEBSITES
The Motorsports audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Motorsports audience is daytonainternationalspeedway.com.
| Website | Composition | Index |
| daytonainternationalspeedway.com | 40.55% | 470.21x |
| nhra.com | 20.73% | 344.68x |
| beyondtheflag.com | 12.26% | 312.83x |
| racer.com | 18.97% | 272.43x |
| competitionplus.com | 8.75% | 247.05x |
| indycar.com | 9.60% | 246.94x |
| autosport.com | 6.14% | 184.67x |
| motorsport.com | 9.90% | 157.66x |
| racingjunk.com | 16.01% | 123.42x |
| dragzine.com | 9.82% | 109.58x |
Composition Percentage:
The overlap percentage between the Motorsports audience and the Web attribute.
Index: A comparison of the Motorsports audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Motorsports audience is Motorcycle Racing Researchers.
| Content Affinity | Composition | Index |
| Motorcycle Racing Researchers | 2.74% | 61.83x |
| Home Improvement Contractor | 3.79% | 22.12x |
| Recreational Motor Sport Enthusiasts | 5.49% | 21.28x |
| Auto Body Upkeep & Repair Researchers | 7.25% | 20.64x |
| Classic Car Enthusiasts | 23.54% | 19.44x |
| Motorcycles & Snowmobiles | 5.13% | 18.03x |
| Motorsport Equipment | 7.28% | 17.72x |
| Hobby Vehicles | 2.82% | 17.06x |
| Hobby Drones & Remote-Controlled Cars | 1.74% | 16.86x |
| Car Keys, Locks & Remotes | 8.07% | 16.29x |
Composition Percentage:
The overlap percentage between the Motorsports audience and the Content Affinity attribute.
Index: A comparison of the Motorsports audience to the internet population.
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DEMOGRAPHICS
The Motorsports audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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