Dstillery Audiences

MOTORSPORTS

Audience Size: 18 Thousand Devices

Explore the Motorsports Audience

Below you'll find more information about the Motorsports audience, broken down in different categories based on their digital and physical behaviors. These are 18 thousand unique devices whose actions qualify for the Motorsports audience.

Dstillery Crafted Audiences

INTERESTS

The Motorsports audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Motorsports audience is Florida Trip Planners.

Interest Composition Index
Florida Trip Planners 80.43% 36.65x
F1 Racing Enthusiasts 71.74% 31.41x
Speedway Event Enthusiasts 93.91% 30.99x
Nascar Fans 93.91% 30.67x
Car Enthusiasts 67.83% 28.27x
Car Buyers 54.35% 27.80x
Automotive Racing Enthusiasts 55.65% 26.14x
Kansas City Trip Planners 91.74% 25.20x
Corvette Enthusiasts 63.48% 23.90x
Beijing 2022 Winter Olympics Digital Spectators 56.96% 22.12x
Composition Percentage: The overlap percentage between the Motorsports audience and the Interest attribute.
Index: A comparison of the Motorsports audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Motorsports audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Motorsports audience is Michael Kors.

Location Composition Index
Michael Kors 0.01% 3.31x
Zumiez 0.10% 3.19x
Buckle 0.08% 2.92x
H&M 0.03% 1.97x
Chicos 0.04% 1.82x
Old Navy 0.04% 1.63x
Express 0.04% 1.63x
The Childrens Place 0.04% 1.25x
Gap 0.03% 1.20x
Maurices 0.05% 1.15x
Composition Percentage: The overlap percentage between the Motorsports audience and the Location attribute.
Index: A comparison of the Motorsports audience to the internet population.
Dstillery Web Insights

WEBSITES

The Motorsports audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Motorsports audience is nhra.com.

Website Composition Index
nhra.com 59.23% 178.05x
beyondtheflag.com 56.95% 106.84x
nascar.com 82.64% 102.97x
autoweek.com 46.88% 94.22x
motorsport.com 59.55% 64.48x
news-journalonline.com 29.98% 51.64x
motorious.com 15.29% 32.68x
mentertained.com 8.34% 30.15x
charlotteobserver.com 32.73% 29.11x
planetf1.com 8.60% 28.96x
Composition Percentage: The overlap percentage between the Motorsports audience and the Web attribute.
Index: A comparison of the Motorsports audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Motorsports audience is Motorsport Equipment.

Content Affinity Composition Index
Motorsport Equipment 7.83% 53.06x
Motorcycle Racing Researchers 4.83% 44.52x
Trucking 2.42% 21.87x
Online Ticket Buyers 1.55% 20.63x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 1.06% 17.78x
Classic Car Enthusiasts 20.10% 17.70x
Muscle Cars 8.50% 17.35x
Power Tools 1.26% 17.17x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.87% 15.10x
Classic Car Purchase Researchers 21.84% 15.09x
Composition Percentage: The overlap percentage between the Motorsports audience and the Content Affinity attribute.
Index: A comparison of the Motorsports audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Motorsports audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male