Explore the Motorsports Audience
Below you'll find more information about the Motorsports audience, broken down in different categories based on their digital and physical behaviors. These are 30.2 thousand unique devices whose actions qualify for the Motorsports audience.
INTERESTS
The Motorsports audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Motorsports audience is Florida Trip Planners.
| Interest | Composition | Index |
| Florida Trip Planners | 83.84% | 37.18x |
| Speedway Event Enthusiasts | 98.99% | 35.41x |
| Nascar Fans | 96.30% | 34.04x |
| Car Enthusiasts | 71.38% | 33.22x |
| Car Buyers | 67.34% | 32.39x |
| Kansas City Trip Planners | 92.59% | 29.07x |
| Automotive Racing Enthusiasts | 64.98% | 28.36x |
| NCAA Fans | 42.42% | 25.11x |
| Olympic Sports Enthusiasts | 55.56% | 24.42x |
| F1 Racing Enthusiasts | 69.70% | 21.63x |
Composition Percentage:
The overlap percentage between the Motorsports audience and the Interest attribute.
Index: A comparison of the Motorsports audience to the internet population.
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APPAREL RETAILERS
The Motorsports audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Motorsports audience is Michael Kors.
| Location | Composition | Index |
| Michael Kors | 0.01% | 3.31x |
| Zumiez | 0.05% | 2.97x |
| Mens Wearhouse | 0.07% | 1.99x |
| H&M | 0.03% | 1.97x |
| Talbots | 0.02% | 1.92x |
| White House Black Market | 0.03% | 1.52x |
| The Childrens Place | 0.06% | 1.51x |
| Jos A. Bank Clothiers | 0.03% | 1.48x |
| Maurices | 0.07% | 1.40x |
| Gymboree | 0.03% | 1.40x |
Composition Percentage:
The overlap percentage between the Motorsports audience and the Location attribute.
Index: A comparison of the Motorsports audience to the internet population.
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WEBSITES
The Motorsports audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Motorsports audience is nhra.com.
| Website | Composition | Index |
| nhra.com | 55.49% | 268.98x |
| racer.com | 26.57% | 165.48x |
| nascar.com | 87.26% | 133.24x |
| beyondtheflag.com | 62.31% | 131.51x |
| dragzine.com | 27.21% | 128.90x |
| autosport.com | 20.74% | 122.29x |
| motorsport.com | 60.15% | 112.93x |
| altdriver.com | 15.53% | 83.21x |
| autoweek.com | 58.47% | 82.96x |
| news-journalonline.com | 25.51% | 68.19x |
Composition Percentage:
The overlap percentage between the Motorsports audience and the Web attribute.
Index: A comparison of the Motorsports audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Motorsports audience is Motorsport Equipment.
| Content Affinity | Composition | Index |
| Motorsport Equipment | 8.72% | 57.67x |
| Motorcycle Racing Researchers | 4.84% | 49.96x |
| Online Ticket Buyers | 1.94% | 30.01x |
| Muscle Cars | 16.19% | 25.01x |
| Classic Car Enthusiasts | 21.18% | 21.08x |
| Antiques & Auctions | 1.31% | 20.07x |
| Power Tools | 1.66% | 19.17x |
| Garden Power Equipment | 2.56% | 17.34x |
| Celebrity Gossip | 0.69% | 17.02x |
| Motorcycles & Snowmobiles | 13.49% | 16.67x |
Composition Percentage:
The overlap percentage between the Motorsports audience and the Content Affinity attribute.
Index: A comparison of the Motorsports audience to the internet population.
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DEMOGRAPHICS
The Motorsports audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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