Dstillery Audiences

MOTORSPORTS

Audience Size: 54.2 Thousand Devices

Explore the Motorsports Audience

Below you'll find more information about the Motorsports audience, broken down in different categories based on their digital and physical behaviors. These are 54.2 thousand unique devices whose actions qualify for the Motorsports audience.

Dstillery Crafted Audiences

INTERESTS

The Motorsports audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Motorsports audience is Nascar Fans.

Interest Composition Index
Nascar Fans 97.35% 34.24x
Speedway Event Enthusiasts 98.41% 34.15x
Florida Trip Planners 79.19% 32.64x
Car Enthusiasts 72.31% 31.08x
Kansas City Trip Planners 92.77% 28.25x
Car Buyers 64.73% 27.85x
Automotive Racing Enthusiasts 62.61% 26.72x
F1 Racing Enthusiasts 67.37% 21.70x
Olympic Sports Enthusiasts 52.91% 20.13x
NCAA Fans 38.45% 19.48x
Composition Percentage: The overlap percentage between the Motorsports audience and the Interest attribute.
Index: A comparison of the Motorsports audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Motorsports audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Motorsports audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.04% 5.26x
Michael Kors 0.01% 3.31x
Lane Bryant 0.03% 3.15x
J. Crew 0.01% 1.97x
Maurices 0.02% 1.84x
Hollister 0.02% 1.74x
Old Navy 0.02% 1.70x
Chicos 0.02% 1.70x
Express Outlets 0.01% 1.60x
Talbots 0.01% 1.57x
Composition Percentage: The overlap percentage between the Motorsports audience and the Location attribute.
Index: A comparison of the Motorsports audience to the internet population.
Dstillery Web Insights

WEBSITES

The Motorsports audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Motorsports audience is nhra.com.

Website Composition Index
nhra.com 47.89% 249.51x
autosport.com 26.01% 208.05x
bristolmotorspeedway.com 21.46% 178.73x
racer.com 21.93% 176.77x
motorsport.com 53.33% 155.42x
beyondtheflag.com 60.02% 126.49x
dragzine.com 26.35% 123.91x
racingjunk.com 16.68% 101.86x
nascar.com 88.42% 97.44x
racefans.net 10.04% 88.10x
Composition Percentage: The overlap percentage between the Motorsports audience and the Web attribute.
Index: A comparison of the Motorsports audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Motorsports audience is Motorcycle Racing Researchers.

Content Affinity Composition Index
Motorcycle Racing Researchers 5.47% 70.66x
Trucks 1.61% 48.11x
Motorsport Equipment 9.91% 46.69x
Auto Body Upkeep & Repair Researchers 1.54% 46.46x
Car Keys, Locks & Remotes 1.57% 42.25x
Online Ticket Buyers 4.43% 39.44x
Bowling 0.86% 37.09x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 3.29% 31.82x
Assorted Topics (Power Trains, Drones, Web Design) 1.04% 31.41x
Machines & Industrial Supplies 0.79% 30.48x
Composition Percentage: The overlap percentage between the Motorsports audience and the Content Affinity attribute.
Index: A comparison of the Motorsports audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Motorsports audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male