Dstillery Audiences

MOTORSPORTS

Audience Size: 166.6 Thousand Devices

Explore the Motorsports Audience

Below you'll find more information about the Motorsports audience, broken down in different categories based on their digital and physical behaviors. These are 166.6 thousand unique devices whose actions qualify for the Motorsports audience.

Dstillery Crafted Audiences

INTERESTS

The Motorsports audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Motorsports audience is Nascar Fans.

Interest Composition Index
Nascar Fans 79.43% 44.17x
Car Enthusiasts 51.54% 26.81x
Car Buyers 46.25% 23.29x
F1 Racing Enthusiasts 42.80% 19.41x
Florida Atlantic Coast Trip Planners 45.27% 16.42x
Ford Mustang Enthusiasts 32.64% 15.66x
Oil Brand Shoppers 35.91% 14.27x
Model Building Hobbyists 29.66% 13.86x
Corvette Enthusiasts 29.86% 13.72x
Commercial Truck Researchers 31.24% 13.69x
Composition Percentage: The overlap percentage between the Motorsports audience and the Interest attribute.
Index: A comparison of the Motorsports audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Motorsports audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Motorsports audience is Lane Bryant.

Location Composition Index
Lane Bryant 0.05% 1.65x
Coach 0.07% 1.45x
Old Navy 0.07% 1.34x
Talbots 0.04% 1.03x
The North Face 0.01% 1.01x
Carhartt 0.18% 1.01x
Banana Republic 0.03% 0.92x
The Childrens Place 0.04% 0.89x
American Eagle Outfitters 0.04% 0.88x
Free People 0.01% 0.84x
Composition Percentage: The overlap percentage between the Motorsports audience and the Location attribute.
Index: A comparison of the Motorsports audience to the internet population.
Dstillery Web Insights

WEBSITES

The Motorsports audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Motorsports audience is talladegasuperspeedway.com.

Website Composition Index
talladegasuperspeedway.com 18.35% 605.75x
daytonainternationalspeedway.com 39.35% 536.19x
nhra.com 20.80% 334.55x
beyondtheflag.com 10.11% 304.85x
racer.com 17.85% 265.92x
competitionplus.com 8.12% 239.79x
indycar.com 9.29% 225.29x
autosport.com 5.64% 168.10x
racingjunk.com 15.54% 126.37x
dragzine.com 9.10% 113.09x
Composition Percentage: The overlap percentage between the Motorsports audience and the Web attribute.
Index: A comparison of the Motorsports audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Motorsports audience is Motorcycle Racing Researchers.

Content Affinity Composition Index
Motorcycle Racing Researchers 2.66% 59.76x
Home Improvement Contractor 4.16% 21.33x
Recreational Motor Sport Enthusiasts 5.66% 20.80x
Auto Body Upkeep & Repair Researchers 7.08% 19.87x
Classic Car Enthusiasts 22.38% 18.69x
Hobby Drones & Remote-Controlled Cars 1.60% 18.22x
Hobby Vehicles 2.61% 17.70x
Motorsport Equipment 6.87% 17.14x
Motorcycles & Snowmobiles 4.50% 17.01x
Car Keys, Locks & Remotes 7.76% 16.96x
Composition Percentage: The overlap percentage between the Motorsports audience and the Content Affinity attribute.
Index: A comparison of the Motorsports audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Motorsports audience resonates most for the following age and income brackets.
Age
Income
Under $25,000