Dstillery Audiences

MUSIC CONCERTS

Audience Size: 2 Million Devices

Explore the Music Concerts Audience

Below you'll find more information about the Music Concerts audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Music Concerts audience.

Dstillery Crafted Audiences

INTERESTS

The Music Concerts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Music Concerts audience is Classic Rock Fans.

Interest Composition Index
Classic Rock Fans 65.68% 21.78x
Metal and Rock Music Fans 60.02% 21.39x
Guitar Enthusiasts 58.72% 20.01x
Musical Instrument Purchasers 56.33% 19.01x
Jamband Fans 45.14% 16.12x
Vinyl Record Collectors 45.39% 15.39x
Horror Movie Fans 34.54% 11.26x
Entertainment Industry Decision Makers 28.19% 10.86x
TV Advertising Professionals 26.85% 10.78x
Comedy Fans 30.31% 10.48x
Composition Percentage: The overlap percentage between the Music Concerts audience and the Interest attribute.
Index: A comparison of the Music Concerts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Music Concerts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Music Concerts audience is Forever 21.

Location Composition Index
Forever 21 0.01% 1.93x
American Eagle Outfitters 0.01% 1.42x
White House Black Market 0.01% 1.41x
Journeys 0.02% 1.38x
The Childrens Place 0.02% 1.21x
Dressbarn 0.01% 1.20x
Carhartt 0.19% 1.16x
Buckle 0.01% 1.15x
LOFT 0.01% 1.15x
Banana Republic 0.01% 1.14x
Composition Percentage: The overlap percentage between the Music Concerts audience and the Location attribute.
Index: A comparison of the Music Concerts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Music Concerts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Music Concerts audience is vhnd.com.

Website Composition Index
vhnd.com 1.92% 55.84x
gnrcentral.com 1.14% 53.44x
metalheadzone.com 10.40% 52.09x
invisibleoranges.com 1.65% 51.76x
theprp.com 7.78% 51.33x
blabbermouth.net 67.70% 50.76x
metalwani.com 8.31% 50.50x
planetrock.com 1.43% 49.90x
metaladdicts.com 6.05% 49.54x
axs.tv 1.18% 48.48x
Composition Percentage: The overlap percentage between the Music Concerts audience and the Web attribute.
Index: A comparison of the Music Concerts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Music Concerts audience is Live Music.

Content Affinity Composition Index
Live Music 21.41% 22.78x
Guitars & Instruments 12.74% 19.41x
Music Production 2.74% 11.84x
London Tourism & Events 0.14% 11.68x
Concert Posters 0.12% 10.97x
Environmental Conservation 0.06% 10.72x
Assorted Topics (Power Trains, Drones, Web Design) 1.11% 9.41x
Online Ticket Buyers 4.03% 9.24x
Collectibles - Toys & Collectibles 12.82% 9.16x
Assorted Topics (Viral Media, Paid Traffic) 0.02% 9.09x
Composition Percentage: The overlap percentage between the Music Concerts audience and the Content Affinity attribute.
Index: A comparison of the Music Concerts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Music Concerts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male