Dstillery Audiences

MUSIC CONCERTS

Audience Size: 2.3 Million Devices

Explore the Music Concerts Audience

Below you'll find more information about the Music Concerts audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Music Concerts audience.

Dstillery Crafted Audiences

INTERESTS

The Music Concerts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Music Concerts audience is Classic Rock Fans.

Interest Composition Index
Classic Rock Fans 56.52% 23.98x
Metal and Rock Music Fans 49.84% 23.64x
Guitar Enthusiasts 50.89% 22.13x
Musical Instrument Purchasers 50.37% 20.61x
Jamband Fans 40.43% 17.52x
Vinyl Record Collectors 40.27% 16.81x
Entertainment Industry Decision Makers 21.87% 11.86x
Horror Movie Fans 27.46% 11.82x
TV Advertising Professionals 20.19% 11.80x
Mens Fitness Publication Readers 19.03% 11.21x
Composition Percentage: The overlap percentage between the Music Concerts audience and the Interest attribute.
Index: A comparison of the Music Concerts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Music Concerts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Music Concerts audience is Carhartt.

Location Composition Index
Carhartt 0.07% 1.14x
Composition Percentage: The overlap percentage between the Music Concerts audience and the Location attribute.
Index: A comparison of the Music Concerts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Music Concerts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Music Concerts audience is metalheadzone.com.

Website Composition Index
metalheadzone.com 2.86% 58.91x
bravewords.com 7.70% 58.19x
vhnd.com 4.86% 57.71x
metaladdicts.com 2.99% 56.32x
blabbermouth.net 54.95% 55.47x
metalwani.com 4.38% 54.33x
invisibleoranges.com 1.23% 54.11x
theprp.com 6.10% 50.76x
metalsucks.net 14.54% 44.07x
alternativenation.net 10.65% 43.77x
Composition Percentage: The overlap percentage between the Music Concerts audience and the Web attribute.
Index: A comparison of the Music Concerts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Music Concerts audience is Live Music.

Content Affinity Composition Index
Live Music 16.06% 26.37x
Guitars & Instruments 13.39% 22.06x
London Tourism & Events 0.04% 12.42x
Concert Posters 0.02% 12.12x
Music Production 1.79% 10.79x
Ireland Cluster 3.74% 10.02x
Online Ticket Buyers 1.05% 9.88x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 1.03% 9.85x
Collectibles - Toys & Collectibles 8.82% 9.75x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.01% 9.55x
Composition Percentage: The overlap percentage between the Music Concerts audience and the Content Affinity attribute.
Index: A comparison of the Music Concerts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Music Concerts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male