Dstillery Audiences

MUSIC CONCERTS

Audience Size: 2 Million Devices

Explore the Music Concerts Audience

Below you'll find more information about the Music Concerts audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Music Concerts audience.

Dstillery Crafted Audiences

INTERESTS

The Music Concerts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Music Concerts audience is Classic Rock Fans.

Interest Composition Index
Classic Rock Fans 65.71% 24.66x
Metal and Rock Music Fans 58.98% 24.19x
Guitar Enthusiasts 58.43% 22.42x
Musical Instrument Purchasers 57.27% 21.22x
Jamband Fans 46.45% 18.11x
Vinyl Record Collectors 46.78% 17.12x
Entertainment Industry Decision Makers 28.01% 13.00x
Horror Movie Fans 34.17% 12.90x
TV Advertising Professionals 26.96% 12.79x
Mens Fitness Publication Readers 24.95% 12.25x
Composition Percentage: The overlap percentage between the Music Concerts audience and the Interest attribute.
Index: A comparison of the Music Concerts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Music Concerts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Music Concerts audience is Talbots.

Location Composition Index
Talbots 0.01% 1.44x
Carhartt 0.16% 1.12x
Journeys 0.02% 1.03x
Maurices 0.02% 1.02x
Mens Wearhouse 0.01% 0.92x
The Childrens Place 0.01% 0.83x
Victoria's Secret 0.01% 0.69x
Old Navy 0.01% 0.66x
Composition Percentage: The overlap percentage between the Music Concerts audience and the Location attribute.
Index: A comparison of the Music Concerts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Music Concerts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Music Concerts audience is metalheadzone.com.

Website Composition Index
metalheadzone.com 7.28% 74.66x
metaladdicts.com 5.23% 73.75x
blabbermouth.net 65.30% 71.61x
invisibleoranges.com 1.39% 71.53x
metalwani.com 7.31% 67.47x
vhnd.com 4.72% 66.94x
kissonline.com 1.06% 63.64x
theprp.com 7.73% 63.25x
metalsucks.net 14.77% 54.71x
revolvermag.com 9.24% 53.58x
Composition Percentage: The overlap percentage between the Music Concerts audience and the Web attribute.
Index: A comparison of the Music Concerts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Music Concerts audience is Live Music.

Content Affinity Composition Index
Live Music 19.03% 28.65x
Guitars & Instruments 11.20% 23.49x
London Tourism & Events 0.10% 15.26x
Music Production 2.23% 13.39x
Assorted Topics (Power Trains, Drones, Web Design) 0.82% 11.61x
Online Ticket Buyers 2.67% 11.55x
Concert Posters 0.07% 11.55x
Collectibles - Toys & Collectibles 11.14% 11.32x
Ireland Cluster 6.58% 11.06x
Australia & New Zealand Media 2.07% 10.74x
Composition Percentage: The overlap percentage between the Music Concerts audience and the Content Affinity attribute.
Index: A comparison of the Music Concerts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Music Concerts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male