Dstillery Audiences

MUSIC CONCERTS

Audience Size: 1.1 Million Devices

Explore the Music Concerts Audience

Below you'll find more information about the Music Concerts audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Music Concerts audience.

Dstillery Crafted Audiences

INTERESTS

The Music Concerts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Music Concerts audience is Classic Rock Fans.

Interest Composition Index
Classic Rock Fans 67.18% 27.71x
Metal and Rock Music Fans 62.09% 25.89x
Guitar Enthusiasts 56.64% 23.10x
Musical Instrument Purchasers 54.60% 22.31x
Jamband Fans 45.08% 20.25x
Horror Movie Fans 34.27% 14.15x
Music Trivia Researchers 31.03% 13.21x
Live Concert Fans 27.66% 12.69x
Entertainment Industry Decision Makers 25.36% 12.53x
WWE and Pro Wrestling Fans 25.42% 12.45x
Composition Percentage: The overlap percentage between the Music Concerts audience and the Interest attribute.
Index: A comparison of the Music Concerts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Music Concerts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Music Concerts audience is Carhartt.

Location Composition Index
Carhartt 0.08% 1.34x
Chicos 0.05% 1.16x
Journeys 0.05% 1.16x
Talbots 0.03% 1.08x
Lane Bryant 0.04% 1.08x
Hollister 0.04% 1.05x
American Eagle Outfitters 0.05% 1.04x
J. Crew 0.02% 1.02x
Zumiez 0.06% 1.02x
Eddie Bauer 0.02% 1.00x
Composition Percentage: The overlap percentage between the Music Concerts audience and the Location attribute.
Index: A comparison of the Music Concerts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Music Concerts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Music Concerts audience is redrocker.com.

Website Composition Index
redrocker.com 1.42% 72.13x
vhnd.com 2.81% 71.87x
invisibleoranges.com 1.55% 71.50x
metalwani.com 3.24% 70.15x
gnrcentral.com 1.26% 69.67x
theprp.com 8.95% 69.09x
alternativenation.net 4.03% 68.93x
decibelmagazine.com 1.85% 67.71x
blabbermouth.net 72.32% 63.93x
besteveralbums.com 1.79% 61.78x
Composition Percentage: The overlap percentage between the Music Concerts audience and the Web attribute.
Index: A comparison of the Music Concerts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Music Concerts audience is Live Music.

Content Affinity Composition Index
Live Music 21.98% 28.04x
Guitars & Instruments 11.57% 19.55x
Music Production 3.27% 14.95x
Concert Posters 0.38% 13.02x
London Tourism & Events 0.19% 10.99x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.09% 10.90x
Music Magazines 47.11% 10.51x
Assorted Topics (Toys, T-Shirts, Volvos) 0.13% 10.02x
Collectibles - Toys & Collectibles 11.85% 9.80x
Song Lyrics & Sheet Music 21.54% 9.76x
Composition Percentage: The overlap percentage between the Music Concerts audience and the Content Affinity attribute.
Index: A comparison of the Music Concerts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Music Concerts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male