Dstillery Audiences

MUSIC CONCERTS

Audience Size: 2.7 Million Devices

Explore the Music Concerts Audience

Below you'll find more information about the Music Concerts audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Music Concerts audience.

Dstillery Crafted Audiences

INTERESTS

The Music Concerts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Music Concerts audience is Classic Rock Fans.

Interest Composition Index
Classic Rock Fans 65.15% 26.14x
Metal and Rock Music Fans 59.48% 24.53x
Guitar Enthusiasts 56.18% 22.89x
Musical Instrument Purchasers 53.48% 21.41x
Jamband Fans 44.38% 18.13x
Vinyl Record Collectors 43.31% 17.25x
Horror Movie Fans 32.59% 12.85x
Entertainment Industry Decision Makers 26.19% 12.18x
TV Advertising Professionals 25.21% 12.07x
Comedy Fans 28.66% 11.86x
Composition Percentage: The overlap percentage between the Music Concerts audience and the Interest attribute.
Index: A comparison of the Music Concerts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Music Concerts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Music Concerts audience is Express.

Location Composition Index
Express 0.01% 1.63x
Maurices 0.02% 1.59x
The Childrens Place 0.01% 1.34x
Journeys 0.01% 1.31x
Dressbarn 0.01% 1.28x
Mens Wearhouse 0.02% 1.19x
Carhartt 0.20% 1.17x
Chicos 0.01% 1.14x
Victoria's Secret 0.01% 1.12x
Old Navy 0.01% 0.82x
Composition Percentage: The overlap percentage between the Music Concerts audience and the Location attribute.
Index: A comparison of the Music Concerts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Music Concerts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Music Concerts audience is vhnd.com.

Website Composition Index
vhnd.com 1.96% 57.82x
gnrcentral.com 1.26% 56.32x
theprp.com 7.20% 55.86x
invisibleoranges.com 1.45% 54.25x
metaladdicts.com 4.54% 53.56x
metalheadzone.com 11.78% 53.12x
blabbermouth.net 69.45% 52.36x
planetrock.com 1.71% 50.49x
kissonline.com 1.35% 50.00x
metalwani.com 6.94% 49.99x
Composition Percentage: The overlap percentage between the Music Concerts audience and the Web attribute.
Index: A comparison of the Music Concerts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Music Concerts audience is Live Music.

Content Affinity Composition Index
Live Music 18.98% 25.08x
Guitars & Instruments 12.27% 20.97x
Music Production 2.87% 13.25x
London Tourism & Events 0.14% 12.68x
Concert Posters 0.17% 11.73x
Environmental Conservation 0.06% 10.96x
Assorted Topics (Power Trains, Drones, Web Design) 1.10% 10.06x
Collectibles - Toys & Collectibles 12.05% 10.04x
Online Ticket Buyers 4.62% 10.04x
Australia & New Zealand Media 2.63% 9.83x
Composition Percentage: The overlap percentage between the Music Concerts audience and the Content Affinity attribute.
Index: A comparison of the Music Concerts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Music Concerts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male