Dstillery Audiences

MUSIC CONCERTS

Audience Size: 2.1 Million Devices

Explore the Music Concerts Audience

Below you'll find more information about the Music Concerts audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Music Concerts audience.

Dstillery Crafted Audiences

INTERESTS

The Music Concerts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Music Concerts audience is Metal and Rock Music Fans.

Interest Composition Index
Metal and Rock Music Fans 54.76% 28.45x
Classic Rock Fans 62.63% 28.15x
Guitar Enthusiasts 56.81% 26.91x
Musical Instrument Purchasers 56.46% 25.49x
Jamband Fans 42.70% 20.35x
Vinyl Record Collectors 44.89% 19.55x
TV Advertising Professionals 18.22% 13.75x
Entertainment Industry Decision Makers 20.12% 13.68x
Mens Fitness Publication Readers 17.63% 13.57x
Horror Movie Fans 28.90% 13.04x
Composition Percentage: The overlap percentage between the Music Concerts audience and the Interest attribute.
Index: A comparison of the Music Concerts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Music Concerts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Music Concerts audience is H&M.

Location Composition Index
H&M 0.02% 1.24x
Buckle 0.03% 1.21x
Aeropostale 0.03% 1.15x
Talbots 0.01% 1.13x
Eddie Bauer 0.01% 1.10x
J. Crew 0.01% 1.10x
Maurices 0.04% 1.09x
Express 0.03% 1.08x
Carhartt 0.24% 1.07x
Dressbarn 0.02% 1.06x
Composition Percentage: The overlap percentage between the Music Concerts audience and the Location attribute.
Index: A comparison of the Music Concerts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Music Concerts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Music Concerts audience is bravewords.com.

Website Composition Index
bravewords.com 9.30% 71.42x
vhnd.com 5.49% 67.83x
blabbermouth.net 58.32% 60.60x
theprp.com 7.74% 55.74x
kissonline.com 1.80% 54.81x
invisibleoranges.com 1.15% 54.78x
metalsucks.net 15.40% 54.58x
metaladdicts.com 2.15% 54.05x
alternativenation.net 4.34% 52.92x
premierguitar.com 1.70% 49.35x
Composition Percentage: The overlap percentage between the Music Concerts audience and the Web attribute.
Index: A comparison of the Music Concerts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Music Concerts audience is Live Music.

Content Affinity Composition Index
Live Music 15.26% 31.93x
Guitars & Instruments 19.00% 23.68x
Music Production 1.55% 12.92x
Collectibles - Toys & Collectibles 7.97% 10.34x
Ireland Cluster 1.91% 10.21x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 0.69% 10.12x
Motorsports 0.26% 9.71x
Music Magazines 54.13% 9.57x
Online Ticket Buyers 0.58% 9.03x
Music Education 0.15% 8.90x
Composition Percentage: The overlap percentage between the Music Concerts audience and the Content Affinity attribute.
Index: A comparison of the Music Concerts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Music Concerts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male