Dstillery Audiences

MUSIC CONCERTS

Audience Size: 1.9 Million Devices

Explore the Music Concerts Audience

Below you'll find more information about the Music Concerts audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Music Concerts audience.

Dstillery Crafted Audiences

INTERESTS

The Music Concerts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Music Concerts audience is Metal and Rock Music Fans.

Interest Composition Index
Metal and Rock Music Fans 45.62% 25.17x
Classic Rock Fans 52.42% 24.24x
Guitar Enthusiasts 48.06% 23.05x
Musical Instrument Purchasers 48.61% 21.88x
Jamband Fans 34.53% 18.34x
Vinyl Record Collectors 38.92% 17.38x
TV Advertising Professionals 13.32% 11.63x
Mens Fitness Publication Readers 11.72% 11.61x
Live Concert Fans 15.44% 11.51x
Entertainment Industry Decision Makers 14.77% 11.35x
Composition Percentage: The overlap percentage between the Music Concerts audience and the Interest attribute.
Index: A comparison of the Music Concerts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Music Concerts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Music Concerts audience is Maurices.

Location Composition Index
Maurices 0.05% 1.20x
Michael Kors 0.01% 1.18x
Chicos 0.02% 1.17x
Victoria's Secret 0.03% 1.13x
Hollister 0.01% 1.12x
Zumiez 0.03% 1.12x
Express 0.02% 1.07x
Aeropostale 0.02% 1.06x
Buckle 0.02% 1.06x
Carhartt 0.17% 1.06x
Composition Percentage: The overlap percentage between the Music Concerts audience and the Location attribute.
Index: A comparison of the Music Concerts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Music Concerts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Music Concerts audience is bravewords.com.

Website Composition Index
bravewords.com 8.60% 59.94x
vhnd.com 3.23% 56.54x
sonicperspectives.com 1.17% 48.84x
kissonline.com 1.33% 46.91x
theprp.com 8.24% 45.23x
metaladdicts.com 3.26% 43.34x
rockcelebrities.net 11.04% 43.06x
kerrang.com 5.85% 41.62x
besteveralbums.com 1.06% 40.82x
metalsucks.net 14.71% 40.70x
Composition Percentage: The overlap percentage between the Music Concerts audience and the Web attribute.
Index: A comparison of the Music Concerts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Music Concerts audience is Live Music.

Content Affinity Composition Index
Live Music 13.87% 25.67x
Guitars & Instruments 21.65% 18.49x
Music Production 1.24% 11.38x
Mysticism 0.02% 11.26x
Music Education 0.16% 7.74x
Collectibles - Toys & Collectibles 7.56% 7.50x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 0.45% 7.48x
Music Magazines 47.94% 7.44x
Online Ticket Buyers 0.56% 7.43x
Ireland Cluster 1.00% 7.26x
Composition Percentage: The overlap percentage between the Music Concerts audience and the Content Affinity attribute.
Index: A comparison of the Music Concerts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Music Concerts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male