Dstillery Audiences

MUSIC CONCERTS

Audience Size: 2.4 Million Devices

Explore the Music Concerts Audience

Below you'll find more information about the Music Concerts audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Music Concerts audience.

Dstillery Crafted Audiences

INTERESTS

The Music Concerts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Music Concerts audience is Classic Rock Fans.

Interest Composition Index
Classic Rock Fans 57.59% 25.35x
Guitar Enthusiasts 52.59% 23.35x
Metal and Rock Music Fans 53.11% 23.11x
Musical Instrument Purchasers 52.67% 22.02x
Jamband Fans 42.58% 17.32x
Vinyl Record Collectors 43.52% 17.03x
Horror Movie Fans 26.18% 12.12x
Entertainment Industry Decision Makers 22.33% 11.91x
TV Advertising Professionals 20.89% 11.73x
Mens Fitness Publication Readers 20.80% 11.25x
Composition Percentage: The overlap percentage between the Music Concerts audience and the Interest attribute.
Index: A comparison of the Music Concerts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Music Concerts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Music Concerts audience is Michael Kors.

Location Composition Index
Michael Kors 0.01% 1.25x
American Eagle Outfitters 0.02% 1.13x
Dressbarn 0.02% 1.13x
Lane Bryant 0.02% 1.09x
Banana Republic 0.02% 1.02x
Journeys 0.03% 1.02x
Mens Wearhouse 0.03% 1.00x
Express 0.02% 0.99x
Forever 21 0.01% 0.99x
Maurices 0.04% 0.99x
Composition Percentage: The overlap percentage between the Music Concerts audience and the Location attribute.
Index: A comparison of the Music Concerts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Music Concerts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Music Concerts audience is metalheadzone.com.

Website Composition Index
metalheadzone.com 1.40% 62.42x
vhnd.com 5.62% 62.37x
bravewords.com 7.57% 60.90x
blabbermouth.net 58.36% 56.09x
metaladdicts.com 2.45% 55.79x
invisibleoranges.com 1.04% 55.70x
theprp.com 6.97% 51.43x
metalsucks.net 15.32% 46.82x
alternativenation.net 7.74% 45.78x
kissonline.com 1.76% 45.27x
Composition Percentage: The overlap percentage between the Music Concerts audience and the Web attribute.
Index: A comparison of the Music Concerts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Music Concerts audience is Live Music.

Content Affinity Composition Index
Live Music 15.82% 27.49x
Guitars & Instruments 15.30% 22.73x
Concert Posters 0.01% 14.39x
London Tourism & Events 0.02% 13.71x
Music Production 1.67% 11.80x
Marijuana 0.01% 10.65x
Ireland Cluster 3.16% 10.19x
Collectibles - Toys & Collectibles 8.66% 9.80x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 0.96% 9.75x
Addiction & Recovery Reference 0.02% 9.49x
Composition Percentage: The overlap percentage between the Music Concerts audience and the Content Affinity attribute.
Index: A comparison of the Music Concerts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Music Concerts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male