Dstillery Audiences

MUSIC CONCERTS

Audience Size: 1.5 Million Devices

Explore the Music Concerts Audience

Below you'll find more information about the Music Concerts audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Music Concerts audience.

Dstillery Crafted Audiences

INTERESTS

The Music Concerts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Music Concerts audience is Classic Rock Fans.

Interest Composition Index
Classic Rock Fans 49.60% 30.57x
Metal and Rock Music Fans 63.50% 28.71x
Guitar Enthusiasts 53.34% 22.12x
Musical Instrument Purchasers 52.71% 21.92x
Vinyl Record Collectors 35.12% 21.54x
Jamband Fans 35.30% 20.46x
Live Concert Fans 33.08% 19.06x
Mens Fitness Publication Readers 8.96% 14.02x
TV Advertising Professionals 11.09% 13.53x
Horror Movie Fans 22.21% 13.22x
Composition Percentage: The overlap percentage between the Music Concerts audience and the Interest attribute.
Index: A comparison of the Music Concerts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Music Concerts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Music Concerts audience is Maurices.

Location Composition Index
Maurices 0.05% 1.48x
Buckle 0.02% 1.41x
Gymboree 0.02% 1.36x
American Eagle Outfitters 0.02% 1.26x
Mens Wearhouse 0.01% 1.26x
Urban Outfitters 0.01% 1.11x
Express 0.01% 1.05x
Zumiez 0.02% 0.99x
Journeys 0.01% 0.93x
Old Navy 0.01% 0.86x
Composition Percentage: The overlap percentage between the Music Concerts audience and the Location attribute.
Index: A comparison of the Music Concerts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Music Concerts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Music Concerts audience is bravewords.com.

Website Composition Index
bravewords.com 9.39% 74.72x
vhnd.com 3.18% 63.40x
kissonline.com 1.30% 59.81x
metalsucks.net 11.41% 54.11x
kerrang.com 4.20% 53.93x
gnrcentral.com 1.27% 53.37x
alternativenation.net 5.78% 51.70x
sonicperspectives.com 1.21% 50.99x
theprp.com 9.78% 50.93x
antimusic.com 1.10% 49.41x
Composition Percentage: The overlap percentage between the Music Concerts audience and the Web attribute.
Index: A comparison of the Music Concerts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Music Concerts audience is Live Music.

Content Affinity Composition Index
Live Music 13.16% 29.63x
Guitars & Instruments 24.14% 20.27x
Music Production 0.98% 12.46x
Collectibles - Toys & Collectibles 7.91% 8.73x
Music Magazines 44.26% 8.49x
Action Sports 0.06% 8.43x
Ireland Cluster 0.56% 8.15x
Military & Law Enforcement 6.17% 8.08x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 0.32% 7.93x
Edgy Content 13.00% 7.81x
Composition Percentage: The overlap percentage between the Music Concerts audience and the Content Affinity attribute.
Index: A comparison of the Music Concerts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Music Concerts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male