Dstillery Audiences

MUSIC CONCERTS

Audience Size: 2.9 Million Devices

Explore the Music Concerts Audience

Below you'll find more information about the Music Concerts audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Music Concerts audience.

Dstillery Crafted Audiences

INTERESTS

The Music Concerts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Music Concerts audience is Classic Rock Fans.

Interest Composition Index
Classic Rock Fans 68.15% 24.64x
Metal and Rock Music Fans 63.12% 22.41x
Guitar Enthusiasts 60.40% 19.78x
Musical Instrument Purchasers 58.19% 18.34x
Jamband Fans 46.54% 17.06x
Vinyl Record Collectors 47.62% 14.76x
Horror Movie Fans 34.40% 12.37x
Music Trivia Researchers 33.81% 11.31x
Entertainment Industry Decision Makers 27.95% 11.23x
Comedy Fans 30.46% 11.11x
Composition Percentage: The overlap percentage between the Music Concerts audience and the Interest attribute.
Index: A comparison of the Music Concerts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Music Concerts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Music Concerts audience is Carhartt.

Location Composition Index
Carhartt 0.28% 1.14x
White House Black Market 0.05% 1.06x
Tommy Bahama 0.01% 1.05x
Jos A. Bank Clothiers 0.03% 1.01x
Gymboree 0.03% 1.01x
The North Face 0.01% 1.01x
American Apparel 0.02% 1.01x
Zumiez 0.05% 1.00x
Talbots 0.02% 0.99x
Journeys 0.07% 0.98x
Composition Percentage: The overlap percentage between the Music Concerts audience and the Location attribute.
Index: A comparison of the Music Concerts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Music Concerts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Music Concerts audience is redrocker.com.

Website Composition Index
redrocker.com 1.10% 62.74x
vhnd.com 2.03% 61.80x
metalwani.com 4.01% 59.71x
gnrcentral.com 1.35% 59.59x
theprp.com 8.52% 58.85x
decibelmagazine.com 1.46% 58.33x
invisibleoranges.com 1.57% 57.20x
metaladdicts.com 2.66% 56.11x
besteveralbums.com 1.33% 54.89x
kissonline.com 1.20% 52.88x
Composition Percentage: The overlap percentage between the Music Concerts audience and the Web attribute.
Index: A comparison of the Music Concerts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Music Concerts audience is Live Music.

Content Affinity Composition Index
Live Music 20.73% 25.67x
Guitars & Instruments 11.87% 18.21x
Music Production 3.21% 13.27x
Concert Posters 0.36% 11.50x
Content Streamers & Downloaders 0.02% 10.48x
London Tourism & Events 0.17% 10.31x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.06% 10.24x
Music Magazines 46.64% 9.50x
Australia & New Zealand Media 2.90% 9.14x
Assorted Topics (Power Trains, Drones, Web Design) 1.03% 9.03x
Composition Percentage: The overlap percentage between the Music Concerts audience and the Content Affinity attribute.
Index: A comparison of the Music Concerts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Music Concerts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male