Dstillery Audiences

MUSIC CONCERTS

Audience Size: 2.1 Million Devices

Explore the Music Concerts Audience

Below you'll find more information about the Music Concerts audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Music Concerts audience.

Dstillery Crafted Audiences

INTERESTS

The Music Concerts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Music Concerts audience is Guitar Enthusiasts.

Interest Composition Index
Guitar Enthusiasts 49.68% 23.69x
Musical Instrument Purchasers 48.65% 22.59x
Jamband Fans 37.88% 19.84x
Metal and Rock Music Fans 70.58% 19.01x
Horror Movie Fans 24.94% 12.35x
Live Concert Fans 18.54% 11.50x
Grateful Dead Fans 22.97% 11.36x
WWE and Pro Wrestling Fans 18.95% 10.69x
Blockbuster Movie Fans 20.49% 10.29x
Comedy Fans 18.38% 9.58x
Composition Percentage: The overlap percentage between the Music Concerts audience and the Interest attribute.
Index: A comparison of the Music Concerts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Music Concerts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Music Concerts audience is Free People.

Location Composition Index
Free People 0.02% 1.31x
LL Bean 0.00% 1.27x
Joe's Jeans 0.00% 1.21x
Lane Bryant 0.04% 1.08x
REI 0.02% 1.07x
Chicos 0.04% 1.05x
American Apparel 0.03% 1.03x
Carhartt 0.19% 1.02x
Victoria's Secret 0.06% 1.02x
Dressbarn 0.04% 1.00x
Composition Percentage: The overlap percentage between the Music Concerts audience and the Location attribute.
Index: A comparison of the Music Concerts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Music Concerts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Music Concerts audience is metaltalk.net.

Website Composition Index
metaltalk.net 0.49% 157.95x
gnrcentral.com 1.10% 145.43x
knac.com 0.37% 144.72x
legendaryrockinterviews.com 0.42% 134.72x
deflepparduk.com 0.79% 132.46x
vanhalenstore.com 0.71% 122.12x
defleppardrockbrigade.com 0.33% 120.85x
vhnd.com 1.97% 120.11x
metalmusicarchives.com 0.31% 120.07x
antimusic.com 0.78% 119.81x
Composition Percentage: The overlap percentage between the Music Concerts audience and the Web attribute.
Index: A comparison of the Music Concerts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Music Concerts audience is Live Music.

Content Affinity Composition Index
Live Music 14.31% 33.52x
Guitars & Instruments 9.54% 19.59x
Music Production 3.62% 14.76x
Concert Posters 1.04% 13.37x
Music Magazines 30.87% 12.46x
Edgy Content 10.67% 9.81x
Song Lyrics & Sheet Music 15.09% 9.59x
Collectibles - Toys & Collectibles 9.69% 9.27x
Online Ticket Buyers 11.90% 9.06x
Movie Reviews 5.70% 8.61x
Composition Percentage: The overlap percentage between the Music Concerts audience and the Content Affinity attribute.
Index: A comparison of the Music Concerts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Music Concerts audience resonates most for the following age and income brackets.
Age
35-44
Income
$100,000-$149,999