Dstillery Audiences

MUSIC CONCERTS

Audience Size: 2.2 Million Devices

Explore the Music Concerts Audience

Below you'll find more information about the Music Concerts audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Music Concerts audience.

Dstillery Crafted Audiences

INTERESTS

The Music Concerts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Music Concerts audience is Guitar Enthusiasts.

Interest Composition Index
Guitar Enthusiasts 47.28% 23.35x
Musical Instrument Purchasers 46.44% 22.21x
Jamband Fans 38.02% 19.77x
Metal and Rock Music Fans 70.34% 18.31x
Horror Movie Fans 24.89% 12.23x
Live Concert Fans 18.78% 11.52x
Grateful Dead Fans 23.57% 11.25x
WWE and Pro Wrestling Fans 19.90% 10.44x
Blockbuster Movie Fans 21.50% 10.20x
Comedy Fans 18.87% 9.81x
Composition Percentage: The overlap percentage between the Music Concerts audience and the Interest attribute.
Index: A comparison of the Music Concerts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Music Concerts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Music Concerts audience is Hugo Boss.

Location Composition Index
Hugo Boss 0.02% 1.20x
Columbia 0.01% 1.17x
REI 0.02% 1.13x
Dressbarn 0.05% 1.13x
Talbots 0.05% 1.01x
Charlotte Russe 0.02% 0.99x
Gymboree 0.03% 0.97x
Carhartt 0.19% 0.95x
American Apparel 0.02% 0.94x
Chicos 0.05% 0.94x
Composition Percentage: The overlap percentage between the Music Concerts audience and the Location attribute.
Index: A comparison of the Music Concerts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Music Concerts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Music Concerts audience is gnrcentral.com.

Website Composition Index
gnrcentral.com 1.01% 128.13x
vhnd.com 2.33% 104.50x
invisibleoranges.com 1.46% 104.16x
redrocker.com 1.36% 99.68x
metalheadzone.com 2.67% 97.60x
alternativenation.net 7.49% 94.01x
blabbermouth.net 65.19% 89.41x
theprp.com 6.74% 88.87x
foreigneronline.com 1.31% 88.01x
decibelmagazine.com 1.86% 87.97x
Composition Percentage: The overlap percentage between the Music Concerts audience and the Web attribute.
Index: A comparison of the Music Concerts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Music Concerts audience is Live Music.

Content Affinity Composition Index
Live Music 15.05% 31.76x
Guitars & Instruments 10.23% 18.80x
Music Production 3.82% 14.28x
Concert Posters 0.95% 13.31x
Music Magazines 33.70% 11.82x
Edgy Content 11.70% 9.70x
Song Lyrics & Sheet Music 16.51% 9.45x
Local & Travel England - North Midlands 0.03% 9.18x
Collectibles - Toys & Collectibles 10.12% 9.03x
Online Ticket Buyers 11.79% 8.84x
Composition Percentage: The overlap percentage between the Music Concerts audience and the Content Affinity attribute.
Index: A comparison of the Music Concerts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Music Concerts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male