Dstillery Audiences

MUSIC CONCERTS

Audience Size: 1.2 Million Devices

Explore the Music Concerts Audience

Below you'll find more information about the Music Concerts audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Music Concerts audience.

Dstillery Crafted Audiences

INTERESTS

The Music Concerts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Music Concerts audience is Classic Rock Fans.

Interest Composition Index
Classic Rock Fans 57.20% 44.59x
Metal and Rock Music Fans 50.09% 42.29x
Guitar Enthusiasts 49.16% 36.27x
Musical Instrument Purchasers 47.85% 34.07x
Jamband Fans 37.38% 30.67x
Vinyl Record Collectors 39.81% 27.92x
Horror Movie Fans 28.04% 22.49x
Blockbuster Movie Fans 27.10% 22.36x
Entertainment Industry Decision Makers 24.11% 22.28x
TV Advertising Professionals 23.55% 21.94x
Composition Percentage: The overlap percentage between the Music Concerts audience and the Interest attribute.
Index: A comparison of the Music Concerts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Music Concerts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Music Concerts audience is Carhartt.

Location Composition Index
Carhartt 0.16% 2.46x
Mens Wearhouse 0.01% 1.83x
Composition Percentage: The overlap percentage between the Music Concerts audience and the Location attribute.
Index: A comparison of the Music Concerts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Music Concerts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Music Concerts audience is bravewords.com.

Website Composition Index
bravewords.com 8.99% 65.94x
vhnd.com 5.44% 63.08x
metalheadzone.com 4.72% 62.52x
metaladdicts.com 4.19% 62.06x
blabbermouth.net 62.65% 60.30x
invisibleoranges.com 1.35% 60.11x
metalwani.com 5.95% 57.79x
bluesrockreview.com 1.15% 53.85x
theprp.com 7.10% 53.38x
kissonline.com 1.04% 51.59x
Composition Percentage: The overlap percentage between the Music Concerts audience and the Web attribute.
Index: A comparison of the Music Concerts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Music Concerts audience is Live Music.

Content Affinity Composition Index
Live Music 15.66% 44.92x
Guitars & Instruments 11.63% 34.68x
Motorsports 0.70% 20.32x
Film Production 0.42% 19.37x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 1.33% 18.84x
Collectibles - Toys & Collectibles 9.46% 18.83x
Celebrity Gossip 0.63% 18.29x
Assorted Topics (Power Trains, Drones, Web Design) 0.60% 18.17x
Online Ticket Buyers 1.65% 17.75x
Music Production 2.00% 17.70x
Composition Percentage: The overlap percentage between the Music Concerts audience and the Content Affinity attribute.
Index: A comparison of the Music Concerts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Music Concerts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male