Explore the Music Production Audience
Below you'll find more information about the Music Production audience, broken down in different categories based on their digital and physical behaviors. These are 385.5 thousand unique devices whose actions qualify for the Music Production audience.
INTERESTS
The Music Production audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Music Production audience is Musical Instrument Purchasers.
| Interest | Composition | Index |
| Musical Instrument Purchasers | 66.71% | 25.74x |
| Guitar Enthusiasts | 64.13% | 25.08x |
| Jazz Music Fans | 49.45% | 19.77x |
| Audio Equipment Researchers | 44.94% | 18.04x |
| Jamband Fans | 42.66% | 17.73x |
| Videographers | 41.96% | 16.79x |
| Guitar Music Researchers | 48.68% | 16.53x |
| Classical Music Enthusiasts | 41.27% | 16.06x |
| Metal and Rock Music Fans | 37.83% | 15.50x |
| Headphone Shoppers | 39.89% | 15.46x |
Composition Percentage:
The overlap percentage between the Music Production audience and the Interest attribute.
Index: A comparison of the Music Production audience to the internet population.
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APPAREL RETAILERS
The Music Production audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Music Production audience is Bonobos.
| Location | Composition | Index |
| Bonobos | 0.02% | 2.51x |
| Zara | 0.03% | 2.28x |
| Hugo Boss | 0.04% | 2.04x |
| Kate Spade | 0.03% | 1.93x |
| Free People | 0.03% | 1.91x |
| Uniqlo | 0.02% | 1.82x |
| REI | 0.01% | 1.67x |
| Gap | 0.08% | 1.61x |
| Ann Taylor | 0.02% | 1.60x |
| Madewell | 0.02% | 1.58x |
Composition Percentage:
The overlap percentage between the Music Production audience and the Location attribute.
Index: A comparison of the Music Production audience to the internet population.
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WEBSITES
The Music Production audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Music Production audience is emusician.com.
| Website | Composition | Index |
| emusician.com | 9.85% | 567.86x |
| vintagesynth.com | 9.94% | 535.93x |
| izotope.com | 12.26% | 523.66x |
| soundonsound.com | 21.18% | 462.60x |
| native-instruments.com | 20.80% | 444.45x |
| akaipro.com | 7.16% | 437.77x |
| keyboardmag.com | 8.36% | 426.55x |
| mixonline.com | 7.85% | 423.81x |
| sonicbids.com | 20.20% | 348.23x |
| jimdunlop.com | 4.80% | 309.74x |
Composition Percentage:
The overlap percentage between the Music Production audience and the Web attribute.
Index: A comparison of the Music Production audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Music Production audience is Professional Audio Visual.
| Content Affinity | Composition | Index |
| Professional Audio Visual | 3.10% | 89.70x |
| Guitars & Instruments | 45.71% | 76.60x |
| Audio Clips & Sound Effects | 1.86% | 39.05x |
| Film Production | 3.99% | 30.45x |
| Music Education | 8.58% | 29.75x |
| High-End Audio | 9.49% | 24.44x |
| Content Streamers & Downloaders | 0.06% | 22.11x |
| Live Music | 17.88% | 22.01x |
| Online Media Converters | 4.75% | 20.88x |
| Drawing & Animation | 0.23% | 20.45x |
Composition Percentage:
The overlap percentage between the Music Production audience and the Content Affinity attribute.
Index: A comparison of the Music Production audience to the internet population.
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DEMOGRAPHICS
The Music Production audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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