Dstillery Audiences

NYC TOURIST ATTRACTIONS

Audience Size: 919.4 Thousand Devices

Explore the NYC Tourist Attractions Audience

Below you'll find more information about the NYC Tourist Attractions audience, broken down in different categories based on their digital and physical behaviors. These are 919.4 thousand unique devices whose actions qualify for the NYC Tourist Attractions audience.

Dstillery Crafted Audiences

INTERESTS

The NYC Tourist Attractions audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the NYC Tourist Attractions audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 77.51% 26.47x
New York Trip Planners 72.98% 23.09x
Ballet Enthusiasts 72.55% 22.26x
Broadway Fans 60.66% 20.92x
Burger Enthusiast 0.51% 17.72x
Restaurant Menu Researchers 50.73% 17.55x
Sightseeing Travelers 53.51% 16.74x
Online Grocery Shoppers 52.62% 16.47x
Real Estate Decision Makers 47.18% 14.34x
Home Interior Design Enthusiasts 40.47% 14.28x
Composition Percentage: The overlap percentage between the NYC Tourist Attractions audience and the Interest attribute.
Index: A comparison of the NYC Tourist Attractions audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The NYC Tourist Attractions audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the NYC Tourist Attractions audience is Topshop.

Location Composition Index
Topshop 0.02% 9.79x
Intermix 0.04% 6.75x
Saint Laurent Paris 0.04% 6.67x
American Apparel 0.15% 6.34x
Calvin Klein 0.02% 5.82x
Armani 0.12% 5.76x
Zara 0.12% 5.12x
Uniqlo 0.07% 5.11x
Bonobos 0.06% 5.02x
Lululemon 0.16% 4.17x
Composition Percentage: The overlap percentage between the NYC Tourist Attractions audience and the Location attribute.
Index: A comparison of the NYC Tourist Attractions audience to the internet population.
Dstillery Web Insights

WEBSITES

The NYC Tourist Attractions audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the NYC Tourist Attractions audience is prospectpark.org.

Website Composition Index
prospectpark.org 1.73% 207.42x
hudsonriverpark.org 2.99% 196.33x
nyc-arts.org 2.68% 195.85x
59e59.org 1.31% 194.33x
nyfa.org 1.85% 193.10x
lct.org 5.27% 192.55x
lincolncenter.org 12.39% 188.48x
cityguideny.com 3.60% 186.04x
nyphil.org 4.92% 185.08x
ifccenter.com 3.41% 178.60x
Composition Percentage: The overlap percentage between the NYC Tourist Attractions audience and the Web attribute.
Index: A comparison of the NYC Tourist Attractions audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the NYC Tourist Attractions audience is New York City Real Estate Research Cluster.

Content Affinity Composition Index
New York City Real Estate Research Cluster 26.00% 46.17x
New York City Education & News Cluster 19.90% 43.49x
London Tourism & Events 0.63% 36.90x
London Tourism 0.32% 33.30x
Art News & Products 3.26% 31.18x
Broadway Information 11.89% 28.97x
Philanthropy - Nonprofits 1.24% 25.01x
New York City Family & Activity Cluster 23.12% 24.76x
Hudson Valley New York Media 12.94% 24.45x
European Museums, Restaurants & Events 3.64% 23.57x
Composition Percentage: The overlap percentage between the NYC Tourist Attractions audience and the Content Affinity attribute.
Index: A comparison of the NYC Tourist Attractions audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The NYC Tourist Attractions audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male