Explore the NYC Tourist Attractions Audience
Below you'll find more information about the NYC Tourist Attractions audience, broken down in different categories based on their digital and physical behaviors. These are 215.6 thousand unique devices whose actions qualify for the NYC Tourist Attractions audience.
INTERESTS
The NYC Tourist Attractions audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the NYC Tourist Attractions audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 83.25% | 36.74x |
| Broadway Fans | 60.76% | 26.09x |
| Restaurant Menu Researchers | 55.65% | 24.26x |
| School Closings Updates Readers | 38.99% | 23.86x |
| Restaurant Researchers | 44.39% | 23.76x |
| Ballet Enthusiasts | 69.18% | 23.48x |
| Ivy League College Researchers | 39.84% | 22.80x |
| Home Custom Bedroom Decorators | 31.21% | 21.72x |
| Custom Home Lighting Shoppers | 31.21% | 21.72x |
| Real Estate Decision Makers | 53.53% | 21.57x |
Composition Percentage:
The overlap percentage between the NYC Tourist Attractions audience and the Interest attribute.
Index: A comparison of the NYC Tourist Attractions audience to the internet population.
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APPAREL RETAILERS
The NYC Tourist Attractions audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the NYC Tourist Attractions audience is Forever 21.
| Location | Composition | Index |
| Forever 21 | 0.01% | 5.12x |
| J. Crew | 0.01% | 3.95x |
| Mens Wearhouse | 0.02% | 3.56x |
| Victoria's Secret | 0.03% | 2.98x |
| Banana Republic | 0.01% | 2.58x |
| Journeys | 0.01% | 1.38x |
| Carhartt | 0.03% | 0.53x |
Composition Percentage:
The overlap percentage between the NYC Tourist Attractions audience and the Location attribute.
Index: A comparison of the NYC Tourist Attractions audience to the internet population.
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WEBSITES
The NYC Tourist Attractions audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the NYC Tourist Attractions audience is untappedcities.com.
| Website | Composition | Index |
| untappedcities.com | 50.68% | 300.04x |
| coned.com | 6.53% | 243.83x |
| streeteasy.com | 8.11% | 161.02x |
| forgotten-ny.com | 4.30% | 147.71x |
| crainsnewyork.com | 8.14% | 146.96x |
| brooklynpaper.com | 11.80% | 142.47x |
| freetoursbyfoot.com | 14.53% | 140.87x |
| ilovetheupperwestside.com | 7.59% | 125.83x |
| 6sqft.com | 27.32% | 125.72x |
| qchron.com | 4.23% | 123.10x |
Composition Percentage:
The overlap percentage between the NYC Tourist Attractions audience and the Web attribute.
Index: A comparison of the NYC Tourist Attractions audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the NYC Tourist Attractions audience is New York City Education & News Cluster.
| Content Affinity | Composition | Index |
| New York City Education & News Cluster | 17.26% | 75.77x |
| New York City Real Estate Research Cluster | 38.45% | 69.46x |
| London Tourism & Events | 0.32% | 69.15x |
| Art News & Products | 1.07% | 55.07x |
| Institutional Investing | 0.73% | 47.60x |
| Philanthropy - Nonprofits | 0.58% | 43.39x |
| European Museums, Restaurants & Events | 0.95% | 40.86x |
| Hudson Valley New York Media | 22.51% | 39.41x |
| New York City Family & Activity Cluster | 47.02% | 38.89x |
| University Press | 1.75% | 38.43x |
Composition Percentage:
The overlap percentage between the NYC Tourist Attractions audience and the Content Affinity attribute.
Index: A comparison of the NYC Tourist Attractions audience to the internet population.
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DEMOGRAPHICS
The NYC Tourist Attractions audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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