Dstillery Audiences

NYC TOURIST ATTRACTIONS

Audience Size: 1.6 Million Devices

Explore the NYC Tourist Attractions Audience

Below you'll find more information about the NYC Tourist Attractions audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the NYC Tourist Attractions audience.

Dstillery Crafted Audiences

INTERESTS

The NYC Tourist Attractions audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the NYC Tourist Attractions audience is New York Trip Planners.

Interest Composition Index
New York Trip Planners 70.04% 25.39x
Broadway Fans 49.47% 23.50x
Sightseeing Travelers 48.22% 18.04x
Restaurant Researchers 29.94% 14.89x
Stay-at-Home Parents 41.19% 14.68x
Men's Shoe Shoppers 32.00% 13.80x
Luxury Travel Researchers 23.12% 13.24x
Media Buying Professionals 25.05% 13.00x
Thrift Store Shoppers 28.65% 12.60x
Advertising Professionals 24.59% 12.45x
Composition Percentage: The overlap percentage between the NYC Tourist Attractions audience and the Interest attribute.
Index: A comparison of the NYC Tourist Attractions audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The NYC Tourist Attractions audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the NYC Tourist Attractions audience is Club Monaco.

Location Composition Index
Club Monaco 0.05% 6.90x
Intermix 0.05% 6.64x
Hugo Boss 0.07% 6.30x
Levi Strauss 0.05% 5.82x
Zara 0.11% 5.73x
Armani 0.09% 5.66x
American Apparel 0.12% 5.21x
Patagonia 0.03% 5.19x
Calvin Klein 0.03% 5.18x
Saint Laurent Paris 0.03% 4.50x
Composition Percentage: The overlap percentage between the NYC Tourist Attractions audience and the Location attribute.
Index: A comparison of the NYC Tourist Attractions audience to the internet population.
Dstillery Web Insights

WEBSITES

The NYC Tourist Attractions audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the NYC Tourist Attractions audience is aboutlincolncenter.org.

Website Composition Index
aboutlincolncenter.org 0.96% 210.45x
bowerypresents.com 1.24% 203.68x
92y.org 1.04% 196.91x
59e59.org 1.09% 192.20x
ticketcentral.com 1.24% 188.96x
prospectpark.org 1.71% 184.42x
broadwaydirect.com 0.69% 183.90x
lunaparknyc.com 1.36% 183.50x
whitney.org 2.57% 183.34x
newyorkcitytheatre.com 2.88% 179.50x
Composition Percentage: The overlap percentage between the NYC Tourist Attractions audience and the Web attribute.
Index: A comparison of the NYC Tourist Attractions audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the NYC Tourist Attractions audience is New York City Real Estate Research Cluster.

Content Affinity Composition Index
New York City Real Estate Research Cluster 22.00% 41.16x
London Tourism & Events 1.04% 35.17x
New York City Education & News Cluster 24.45% 35.08x
Art News & Products 4.83% 28.24x
New York City Family & Activity Cluster 15.66% 24.99x
London Tourism 1.12% 24.83x
Broadway Information 9.82% 24.83x
Hudson Valley New York Media 8.92% 22.47x
European Museums, Restaurants & Events 6.09% 22.45x
Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) 0.90% 22.23x
Composition Percentage: The overlap percentage between the NYC Tourist Attractions audience and the Content Affinity attribute.
Index: A comparison of the NYC Tourist Attractions audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The NYC Tourist Attractions audience resonates most for the following age and income brackets.
Age
25-34
Income
$100,000-$149,999