Dstillery Audiences

NYC TOURIST ATTRACTIONS

Audience Size: 93.9 Thousand Devices

Explore the NYC Tourist Attractions Audience

Below you'll find more information about the NYC Tourist Attractions audience, broken down in different categories based on their digital and physical behaviors. These are 93.9 thousand unique devices whose actions qualify for the NYC Tourist Attractions audience.

Dstillery Crafted Audiences

INTERESTS

The NYC Tourist Attractions audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the NYC Tourist Attractions audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 79.34% 46.96x
New York Trip Planners 79.93% 41.56x
Real Estate Decision Makers 65.39% 38.01x
Restaurant Researchers 25.60% 34.81x
Sightseeing Travelers 32.31% 26.43x
Ballet Enthusiasts 57.40% 25.06x
Ivy League College Researchers 6.97% 23.37x
Dance Enthusiasts 28.49% 21.83x
Modern Art Museum Researchers 48.13% 21.27x
Restaurant Reservation Enthusiasts 13.86% 20.32x
Composition Percentage: The overlap percentage between the NYC Tourist Attractions audience and the Interest attribute.
Index: A comparison of the NYC Tourist Attractions audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The NYC Tourist Attractions audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the NYC Tourist Attractions audience is Urban Outfitters.

Location Composition Index
Urban Outfitters 0.02% 4.04x
Old Navy 0.03% 3.89x
Gymboree 0.03% 3.31x
American Eagle Outfitters 0.02% 3.01x
Lululemon 0.01% 2.44x
Tommy Bahama 0.01% 1.88x
Maurices 0.02% 1.06x
Carhartt 0.02% 0.34x
Composition Percentage: The overlap percentage between the NYC Tourist Attractions audience and the Location attribute.
Index: A comparison of the NYC Tourist Attractions audience to the internet population.
Dstillery Web Insights

WEBSITES

The NYC Tourist Attractions audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the NYC Tourist Attractions audience is untappedcities.com.

Website Composition Index
untappedcities.com 45.57% 389.67x
centralpark.com 19.29% 366.43x
gothamist.com 62.70% 160.77x
freetoursbyfoot.com 28.86% 151.34x
loving-newyork.com 8.17% 148.38x
ilovetheupperwestside.com 11.95% 119.26x
hudsonyardsnewyork.com 6.06% 107.08x
grubstreet.com 7.51% 98.89x
commercialobserver.com 4.86% 91.95x
6sqft.com 15.47% 89.80x
Composition Percentage: The overlap percentage between the NYC Tourist Attractions audience and the Web attribute.
Index: A comparison of the NYC Tourist Attractions audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the NYC Tourist Attractions audience is New York City Real Estate Research Cluster.

Content Affinity Composition Index
New York City Real Estate Research Cluster 9.59% 88.58x
New York City Family & Activity Cluster 30.20% 45.43x
New York City Education & News Cluster 4.94% 40.34x
Hudson Valley New York Media 7.23% 22.38x
Broadway Information 4.65% 21.63x
Art News & Products 0.38% 21.10x
Music Education 0.21% 18.26x
Film Production 0.22% 17.84x
Community Planning & Transportation 0.24% 14.85x
Chef & Restaurant Resources 0.12% 14.35x
Composition Percentage: The overlap percentage between the NYC Tourist Attractions audience and the Content Affinity attribute.
Index: A comparison of the NYC Tourist Attractions audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The NYC Tourist Attractions audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male