NYC TOURIST ATTRACTIONS

Audience Size: 1.6 Million Devices

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Explore the NYC Tourist Attractions Audience

Below you'll find more information about the NYC Tourist Attractions audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the NYC Tourist Attractions audience.

INTERESTS

The NYC Tourist Attractions audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the NYC Tourist Attractions audience is New York Trip Planners.

Interest	Composition	Index
New York Trip Planners	70.04%	25.39x
Broadway Fans	49.47%	23.50x
Sightseeing Travelers	48.22%	18.04x
Restaurant Researchers	29.94%	14.89x
Stay-at-Home Parents	41.19%	14.68x
Men's Shoe Shoppers	32.00%	13.80x
Luxury Travel Researchers	23.12%	13.24x
Media Buying Professionals	25.05%	13.00x
Thrift Store Shoppers	28.65%	12.60x
Advertising Professionals	24.59%	12.45x

Composition Percentage: The overlap percentage between the NYC Tourist Attractions audience and the Interest attribute.

Index: A comparison of the NYC Tourist Attractions audience to the internet population.

APPAREL RETAILERS

The NYC Tourist Attractions audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the NYC Tourist Attractions audience is Club Monaco.

Location	Composition	Index
Club Monaco	0.05%	6.90x
Intermix	0.05%	6.64x
Hugo Boss	0.07%	6.30x
Levi Strauss	0.05%	5.82x
Zara	0.11%	5.73x
Armani	0.09%	5.66x
American Apparel	0.12%	5.21x
Patagonia	0.03%	5.19x
Calvin Klein	0.03%	5.18x
Saint Laurent Paris	0.03%	4.50x

Composition Percentage: The overlap percentage between the NYC Tourist Attractions audience and the Location attribute.

Index: A comparison of the NYC Tourist Attractions audience to the internet population.

WEBSITES

The NYC Tourist Attractions audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the NYC Tourist Attractions audience is aboutlincolncenter.org.

Website	Composition	Index
aboutlincolncenter.org	0.96%	210.45x
bowerypresents.com	1.24%	203.68x
92y.org	1.04%	196.91x
59e59.org	1.09%	192.20x
ticketcentral.com	1.24%	188.96x
prospectpark.org	1.71%	184.42x
broadwaydirect.com	0.69%	183.90x
lunaparknyc.com	1.36%	183.50x
whitney.org	2.57%	183.34x
newyorkcitytheatre.com	2.88%	179.50x

Composition Percentage: The overlap percentage between the NYC Tourist Attractions audience and the Web attribute.

Index: A comparison of the NYC Tourist Attractions audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the NYC Tourist Attractions audience is New York City Real Estate Research Cluster.

Content Affinity	Composition	Index
New York City Real Estate Research Cluster	22.00%	41.16x
London Tourism & Events	1.04%	35.17x
New York City Education & News Cluster	24.45%	35.08x
Art News & Products	4.83%	28.24x
New York City Family & Activity Cluster	15.66%	24.99x
London Tourism	1.12%	24.83x
Broadway Information	9.82%	24.83x
Hudson Valley New York Media	8.92%	22.47x
European Museums, Restaurants & Events	6.09%	22.45x
Assorted Topics #11368 (Retail Products, Food Service, Package Delivery)	0.90%	22.23x

Composition Percentage: The overlap percentage between the NYC Tourist Attractions audience and the Content Affinity attribute.

Index: A comparison of the NYC Tourist Attractions audience to the internet population.

DEMOGRAPHICS

The NYC Tourist Attractions audience resonates most for the following age and income brackets.

Age

25-34

Income

$100,000-$149,999