Explore the NYC Tourist Attractions Audience
Below you'll find more information about the NYC Tourist Attractions audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the NYC Tourist Attractions audience.
INTERESTS
The NYC Tourist Attractions audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the NYC Tourist Attractions audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 69.21% | 31.89x |
| Ballet Enthusiasts | 61.14% | 26.94x |
| New York Trip Planners | 67.11% | 26.53x |
| Broadway Fans | 51.23% | 23.37x |
| Online Grocery Shoppers | 44.18% | 19.75x |
| Sightseeing Travelers | 46.84% | 19.20x |
| Restaurant Menu Researchers | 39.11% | 18.56x |
| Real Estate Decision Makers | 37.40% | 16.24x |
| Home Interior Design Enthusiasts | 32.32% | 15.22x |
| Restaurant Researchers | 31.62% | 14.40x |
Composition Percentage:
The overlap percentage between the NYC Tourist Attractions audience and the Interest attribute.
Index: A comparison of the NYC Tourist Attractions audience to the internet population.
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APPAREL RETAILERS
The NYC Tourist Attractions audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the NYC Tourist Attractions audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.11% | 14.30x |
| Supreme | 0.19% | 11.58x |
| Intermix | 0.08% | 6.49x |
| Patagonia | 0.11% | 5.21x |
| Calvin Klein | 0.03% | 4.97x |
| American Apparel | 0.27% | 4.88x |
| Zara | 0.16% | 4.28x |
| Uniqlo | 0.10% | 4.22x |
| Hugo Boss | 0.16% | 3.97x |
| Bonobos | 0.30% | 3.88x |
Composition Percentage:
The overlap percentage between the NYC Tourist Attractions audience and the Location attribute.
Index: A comparison of the NYC Tourist Attractions audience to the internet population.
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WEBSITES
The NYC Tourist Attractions audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the NYC Tourist Attractions audience is whitney.org.
| Website | Composition | Index |
| whitney.org | 1.27% | 155.70x |
| newyorkcitytheatre.com | 1.52% | 150.97x |
| 59e59.org | 1.30% | 149.59x |
| thecentralparkboathouse.com | 1.45% | 149.20x |
| russanddaughters.com | 1.18% | 146.31x |
| lct.org | 6.66% | 146.19x |
| nyc-arts.org | 2.97% | 144.95x |
| prospectpark.org | 2.12% | 144.34x |
| thejewishmuseum.org | 2.35% | 142.62x |
| nyphil.org | 5.65% | 142.13x |
Composition Percentage:
The overlap percentage between the NYC Tourist Attractions audience and the Web attribute.
Index: A comparison of the NYC Tourist Attractions audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the NYC Tourist Attractions audience is New York City Education & News Cluster.
| Content Affinity | Composition | Index |
| New York City Education & News Cluster | 20.66% | 37.66x |
| New York City Real Estate Research Cluster | 24.08% | 35.44x |
| London Tourism & Events | 1.08% | 31.88x |
| London Tourism | 0.83% | 27.77x |
| Washington D.C. Hotels | 0.02% | 26.78x |
| Art News & Products | 4.37% | 26.45x |
| Philanthropy - Nonprofits | 1.41% | 23.68x |
| Broadway Information | 11.97% | 23.61x |
| European Museums, Restaurants & Events | 5.42% | 20.96x |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.55% | 19.32x |
Composition Percentage:
The overlap percentage between the NYC Tourist Attractions audience and the Content Affinity attribute.
Index: A comparison of the NYC Tourist Attractions audience to the internet population.
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DEMOGRAPHICS
The NYC Tourist Attractions audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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