Explore the NYC Tourist Attractions Audience
Below you'll find more information about the NYC Tourist Attractions audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the NYC Tourist Attractions audience.
INTERESTS
The NYC Tourist Attractions audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the NYC Tourist Attractions audience is New York Trip Planners.
| Interest | Composition | Index |
| New York Trip Planners | 69.47% | 26.29x |
| Broadway Fans | 49.32% | 23.61x |
| Sightseeing Travelers | 47.20% | 18.60x |
| Restaurant Menu Researchers | 43.70% | 17.13x |
| Stay-at-Home Parents | 39.17% | 14.77x |
| Restaurant Researchers | 31.15% | 14.54x |
| Men's Shoe Shoppers | 31.71% | 13.41x |
| Luxury Travel Researchers | 24.12% | 13.30x |
| Media Buying Professionals | 25.53% | 12.75x |
| Northeastern Voters | 26.75% | 12.65x |
Composition Percentage:
The overlap percentage between the NYC Tourist Attractions audience and the Interest attribute.
Index: A comparison of the NYC Tourist Attractions audience to the internet population.
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APPAREL RETAILERS
The NYC Tourist Attractions audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the NYC Tourist Attractions audience is Supreme.
| Location | Composition | Index |
| Supreme | 0.05% | 10.73x |
| Intermix | 0.07% | 7.32x |
| Joe's Jeans | 0.03% | 6.87x |
| American Apparel | 0.22% | 6.27x |
| Ann Taylor | 1.21% | 6.23x |
| Club Monaco | 0.06% | 6.17x |
| Calvin Klein | 0.05% | 5.87x |
| Armani | 0.12% | 5.29x |
| Zara | 0.14% | 5.03x |
| Saint Laurent Paris | 0.05% | 5.03x |
Composition Percentage:
The overlap percentage between the NYC Tourist Attractions audience and the Location attribute.
Index: A comparison of the NYC Tourist Attractions audience to the internet population.
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WEBSITES
The NYC Tourist Attractions audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the NYC Tourist Attractions audience is prospectpark.org.
| Website | Composition | Index |
| prospectpark.org | 1.56% | 185.98x |
| lunaparknyc.com | 1.07% | 184.37x |
| whitney.org | 2.05% | 183.41x |
| newyorkcitytheatre.com | 2.36% | 180.92x |
| 59e59.org | 1.09% | 180.11x |
| hudsonriverpark.org | 2.56% | 177.19x |
| lct.org | 5.91% | 174.05x |
| nyc-arts.org | 2.71% | 173.36x |
| lincolncenter.org | 11.13% | 171.81x |
| newyorkcares.org | 1.23% | 171.36x |
Composition Percentage:
The overlap percentage between the NYC Tourist Attractions audience and the Web attribute.
Index: A comparison of the NYC Tourist Attractions audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the NYC Tourist Attractions audience is New York City Real Estate Research Cluster.
| Content Affinity | Composition | Index |
| New York City Real Estate Research Cluster | 22.21% | 40.80x |
| London Tourism & Events | 0.98% | 36.44x |
| New York City Education & News Cluster | 23.70% | 35.48x |
| Art News & Products | 4.59% | 29.03x |
| London Tourism | 0.99% | 26.76x |
| Broadway Information | 9.67% | 25.51x |
| New York City Family & Activity Cluster | 16.71% | 23.73x |
| European Museums, Restaurants & Events | 6.00% | 23.10x |
| Philanthropy - Nonprofits | 1.95% | 23.03x |
| Hudson Valley New York Media | 9.34% | 22.59x |
Composition Percentage:
The overlap percentage between the NYC Tourist Attractions audience and the Content Affinity attribute.
Index: A comparison of the NYC Tourist Attractions audience to the internet population.
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DEMOGRAPHICS
The NYC Tourist Attractions audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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