Dstillery Audiences

NYC TOURIST ATTRACTIONS

Audience Size: 214.8 Thousand Devices

Explore the NYC Tourist Attractions Audience

Below you'll find more information about the NYC Tourist Attractions audience, broken down in different categories based on their digital and physical behaviors. These are 214.8 thousand unique devices whose actions qualify for the NYC Tourist Attractions audience.

Dstillery Crafted Audiences

INTERESTS

The NYC Tourist Attractions audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the NYC Tourist Attractions audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 76.53% 34.29x
School Closings Updates Readers 33.92% 24.64x
Broadway Fans 49.05% 22.55x
Ballet Enthusiasts 65.60% 22.23x
New York Trip Planners 60.16% 20.85x
Restaurant Menu Researchers 39.50% 18.67x
Ivy League College Researchers 24.86% 18.55x
Real Estate Decision Makers 44.32% 17.79x
Restaurant Researchers 26.10% 17.41x
Home Interior Design Enthusiasts 25.67% 15.76x
Composition Percentage: The overlap percentage between the NYC Tourist Attractions audience and the Interest attribute.
Index: A comparison of the NYC Tourist Attractions audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The NYC Tourist Attractions audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the NYC Tourist Attractions audience is Lululemon.

Location Composition Index
Lululemon 0.04% 7.40x
Hugo Boss 0.02% 7.11x
Gap 0.06% 4.57x
American Eagle Outfitters 0.04% 3.22x
Banana Republic 0.04% 3.17x
Michael Kors 0.02% 3.12x
H&M 0.02% 2.52x
Dressbarn 0.03% 2.40x
Victoria's Secret 0.05% 2.10x
J. Crew 0.01% 1.87x
Composition Percentage: The overlap percentage between the NYC Tourist Attractions audience and the Location attribute.
Index: A comparison of the NYC Tourist Attractions audience to the internet population.
Dstillery Web Insights

WEBSITES

The NYC Tourist Attractions audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the NYC Tourist Attractions audience is centralpark.com.

Website Composition Index
centralpark.com 14.90% 357.27x
nycinsiderguide.com 16.34% 317.13x
untappedcities.com 51.20% 297.38x
brooklynpaper.com 9.81% 185.81x
bkmag.com 4.09% 173.42x
forgotten-ny.com 4.92% 166.37x
ilovetheupperwestside.com 10.24% 151.52x
streeteasy.com 3.93% 146.44x
gothamist.com 73.71% 136.52x
freetoursbyfoot.com 25.31% 123.96x
Composition Percentage: The overlap percentage between the NYC Tourist Attractions audience and the Web attribute.
Index: A comparison of the NYC Tourist Attractions audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the NYC Tourist Attractions audience is New York City Real Estate Research Cluster.

Content Affinity Composition Index
New York City Real Estate Research Cluster 31.59% 62.59x
New York City Education & News Cluster 9.79% 50.14x
Philanthropy - Nonprofits 0.26% 37.95x
New York City Family & Activity Cluster 41.94% 33.91x
Art News & Products 0.33% 28.60x
Hudson Valley New York Media 14.19% 27.09x
University Press 0.19% 24.52x
Film Production 0.35% 23.06x
Broadway Information 5.57% 22.39x
Music Education 0.35% 20.31x
Composition Percentage: The overlap percentage between the NYC Tourist Attractions audience and the Content Affinity attribute.
Index: A comparison of the NYC Tourist Attractions audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The NYC Tourist Attractions audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male