Dstillery Audiences

NYC TOURIST ATTRACTIONS

Audience Size: 1.4 Million Devices

Explore the NYC Tourist Attractions Audience

Below you'll find more information about the NYC Tourist Attractions audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the NYC Tourist Attractions audience.

Dstillery Crafted Audiences

INTERESTS

The NYC Tourist Attractions audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the NYC Tourist Attractions audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 68.62% 29.83x
New York Trip Planners 66.43% 28.79x
Ballet Enthusiasts 59.33% 26.30x
Broadway Fans 50.10% 25.02x
Sightseeing Travelers 46.74% 20.32x
Restaurant Menu Researchers 42.94% 18.80x
Home Interior Design Enthusiasts 35.24% 16.07x
Restaurant Researchers 31.89% 15.81x
Stay-at-Home Parents 38.75% 15.71x
Trendy Shoe Shoppers 28.98% 15.18x
Composition Percentage: The overlap percentage between the NYC Tourist Attractions audience and the Interest attribute.
Index: A comparison of the NYC Tourist Attractions audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The NYC Tourist Attractions audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the NYC Tourist Attractions audience is Everlane.

Location Composition Index
Everlane 0.06% 15.61x
Supreme 0.11% 10.38x
Patagonia 0.15% 7.62x
Club Monaco 0.07% 6.90x
Calvin Klein 0.07% 6.75x
Joe's Jeans 0.04% 6.71x
Intermix 0.06% 6.29x
American Apparel 0.24% 6.10x
Levi Strauss 0.07% 5.75x
Saint Laurent Paris 0.06% 5.64x
Composition Percentage: The overlap percentage between the NYC Tourist Attractions audience and the Location attribute.
Index: A comparison of the NYC Tourist Attractions audience to the internet population.
Dstillery Web Insights

WEBSITES

The NYC Tourist Attractions audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the NYC Tourist Attractions audience is prospectpark.org.

Website Composition Index
prospectpark.org 1.39% 204.08x
whitney.org 1.68% 197.16x
newyorkcares.org 1.13% 196.66x
59e59.org 1.13% 195.09x
newyorkcitytheatre.com 1.94% 192.05x
hudsonriverpark.org 2.35% 187.56x
nyc-arts.org 2.86% 185.43x
lincolncenter.org 11.48% 182.96x
russanddaughters.com 1.43% 182.61x
thecentralparkboathouse.com 1.97% 182.20x
Composition Percentage: The overlap percentage between the NYC Tourist Attractions audience and the Web attribute.
Index: A comparison of the NYC Tourist Attractions audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the NYC Tourist Attractions audience is New York City Real Estate Research Cluster.

Content Affinity Composition Index
New York City Real Estate Research Cluster 23.47% 42.79x
London Tourism & Events 0.92% 39.68x
New York City Education & News Cluster 23.62% 38.57x
Art News & Products 4.79% 32.87x
London Tourism 1.01% 31.72x
Washington D.C. Hotels 0.05% 30.70x
Broadway Information 9.95% 27.45x
European Museums, Restaurants & Events 6.16% 25.50x
Philanthropy - Nonprofits 2.01% 25.24x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.75% 24.49x
Composition Percentage: The overlap percentage between the NYC Tourist Attractions audience and the Content Affinity attribute.
Index: A comparison of the NYC Tourist Attractions audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The NYC Tourist Attractions audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male