Dstillery Audiences

NYC TOURIST ATTRACTIONS

Audience Size: 1.6 Million Devices

Explore the NYC Tourist Attractions Audience

Below you'll find more information about the NYC Tourist Attractions audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the NYC Tourist Attractions audience.

Dstillery Crafted Audiences

INTERESTS

The NYC Tourist Attractions audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the NYC Tourist Attractions audience is New York Trip Planners.

Interest Composition Index
New York Trip Planners 69.47% 26.29x
Broadway Fans 49.32% 23.61x
Sightseeing Travelers 47.20% 18.60x
Restaurant Menu Researchers 43.70% 17.13x
Stay-at-Home Parents 39.17% 14.77x
Restaurant Researchers 31.15% 14.54x
Men's Shoe Shoppers 31.71% 13.41x
Luxury Travel Researchers 24.12% 13.30x
Media Buying Professionals 25.53% 12.75x
Northeastern Voters 26.75% 12.65x
Composition Percentage: The overlap percentage between the NYC Tourist Attractions audience and the Interest attribute.
Index: A comparison of the NYC Tourist Attractions audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The NYC Tourist Attractions audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the NYC Tourist Attractions audience is Supreme.

Location Composition Index
Supreme 0.05% 10.73x
Intermix 0.07% 7.32x
Joe's Jeans 0.03% 6.87x
American Apparel 0.22% 6.27x
Ann Taylor 1.21% 6.23x
Club Monaco 0.06% 6.17x
Calvin Klein 0.05% 5.87x
Armani 0.12% 5.29x
Zara 0.14% 5.03x
Saint Laurent Paris 0.05% 5.03x
Composition Percentage: The overlap percentage between the NYC Tourist Attractions audience and the Location attribute.
Index: A comparison of the NYC Tourist Attractions audience to the internet population.
Dstillery Web Insights

WEBSITES

The NYC Tourist Attractions audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the NYC Tourist Attractions audience is prospectpark.org.

Website Composition Index
prospectpark.org 1.56% 185.98x
lunaparknyc.com 1.07% 184.37x
whitney.org 2.05% 183.41x
newyorkcitytheatre.com 2.36% 180.92x
59e59.org 1.09% 180.11x
hudsonriverpark.org 2.56% 177.19x
lct.org 5.91% 174.05x
nyc-arts.org 2.71% 173.36x
lincolncenter.org 11.13% 171.81x
newyorkcares.org 1.23% 171.36x
Composition Percentage: The overlap percentage between the NYC Tourist Attractions audience and the Web attribute.
Index: A comparison of the NYC Tourist Attractions audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the NYC Tourist Attractions audience is New York City Real Estate Research Cluster.

Content Affinity Composition Index
New York City Real Estate Research Cluster 22.21% 40.80x
London Tourism & Events 0.98% 36.44x
New York City Education & News Cluster 23.70% 35.48x
Art News & Products 4.59% 29.03x
London Tourism 0.99% 26.76x
Broadway Information 9.67% 25.51x
New York City Family & Activity Cluster 16.71% 23.73x
European Museums, Restaurants & Events 6.00% 23.10x
Philanthropy - Nonprofits 1.95% 23.03x
Hudson Valley New York Media 9.34% 22.59x
Composition Percentage: The overlap percentage between the NYC Tourist Attractions audience and the Content Affinity attribute.
Index: A comparison of the NYC Tourist Attractions audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The NYC Tourist Attractions audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male