Dstillery Audiences

NYC TOURIST ATTRACTIONS

Audience Size: 1.2 Million Devices

Explore the NYC Tourist Attractions Audience

Below you'll find more information about the NYC Tourist Attractions audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the NYC Tourist Attractions audience.

Dstillery Crafted Audiences

INTERESTS

The NYC Tourist Attractions audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the NYC Tourist Attractions audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 69.21% 31.89x
Ballet Enthusiasts 61.14% 26.94x
New York Trip Planners 67.11% 26.53x
Broadway Fans 51.23% 23.37x
Online Grocery Shoppers 44.18% 19.75x
Sightseeing Travelers 46.84% 19.20x
Restaurant Menu Researchers 39.11% 18.56x
Real Estate Decision Makers 37.40% 16.24x
Home Interior Design Enthusiasts 32.32% 15.22x
Restaurant Researchers 31.62% 14.40x
Composition Percentage: The overlap percentage between the NYC Tourist Attractions audience and the Interest attribute.
Index: A comparison of the NYC Tourist Attractions audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The NYC Tourist Attractions audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the NYC Tourist Attractions audience is Everlane.

Location Composition Index
Everlane 0.11% 14.30x
Supreme 0.19% 11.58x
Intermix 0.08% 6.49x
Patagonia 0.11% 5.21x
Calvin Klein 0.03% 4.97x
American Apparel 0.27% 4.88x
Zara 0.16% 4.28x
Uniqlo 0.10% 4.22x
Hugo Boss 0.16% 3.97x
Bonobos 0.30% 3.88x
Composition Percentage: The overlap percentage between the NYC Tourist Attractions audience and the Location attribute.
Index: A comparison of the NYC Tourist Attractions audience to the internet population.
Dstillery Web Insights

WEBSITES

The NYC Tourist Attractions audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the NYC Tourist Attractions audience is whitney.org.

Website Composition Index
whitney.org 1.27% 155.70x
newyorkcitytheatre.com 1.52% 150.97x
59e59.org 1.30% 149.59x
thecentralparkboathouse.com 1.45% 149.20x
russanddaughters.com 1.18% 146.31x
lct.org 6.66% 146.19x
nyc-arts.org 2.97% 144.95x
prospectpark.org 2.12% 144.34x
thejewishmuseum.org 2.35% 142.62x
nyphil.org 5.65% 142.13x
Composition Percentage: The overlap percentage between the NYC Tourist Attractions audience and the Web attribute.
Index: A comparison of the NYC Tourist Attractions audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the NYC Tourist Attractions audience is New York City Education & News Cluster.

Content Affinity Composition Index
New York City Education & News Cluster 20.66% 37.66x
New York City Real Estate Research Cluster 24.08% 35.44x
London Tourism & Events 1.08% 31.88x
London Tourism 0.83% 27.77x
Washington D.C. Hotels 0.02% 26.78x
Art News & Products 4.37% 26.45x
Philanthropy - Nonprofits 1.41% 23.68x
Broadway Information 11.97% 23.61x
European Museums, Restaurants & Events 5.42% 20.96x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.55% 19.32x
Composition Percentage: The overlap percentage between the NYC Tourist Attractions audience and the Content Affinity attribute.
Index: A comparison of the NYC Tourist Attractions audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The NYC Tourist Attractions audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male