Dstillery Audiences

NATIONAL PARKS

Audience Size: 24.7 Thousand Devices

Explore the National Parks Audience

Below you'll find more information about the National Parks audience, broken down in different categories based on their digital and physical behaviors. These are 24.7 thousand unique devices whose actions qualify for the National Parks audience.

Dstillery Crafted Audiences

INTERESTS

The National Parks audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the National Parks audience is Family Adventures Travelers.

Interest Composition Index
Family Adventures Travelers 55.56% 29.53x
Travel Book Readers 52.22% 29.39x
Nature and Outdoors Book Readers 52.96% 29.34x
Travel Guide and Review Readers 66.30% 28.78x
Work Comes First Travelers 48.89% 27.54x
Vacation Rental Accommodation Researchers 47.78% 26.97x
Sporting Goods Shoppers 50.00% 26.72x
Work Hard, Play Hard Travelers 52.96% 26.11x
Montana and Idaho Trip Planners 72.59% 26.09x
Travel Researchers 60.74% 25.67x
Composition Percentage: The overlap percentage between the National Parks audience and the Interest attribute.
Index: A comparison of the National Parks audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The National Parks audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the National Parks audience is Carhartt.

Location Composition Index
Carhartt 0.14% 2.67x
LOFT 0.02% 1.89x
Banana Republic 0.02% 1.70x
Composition Percentage: The overlap percentage between the National Parks audience and the Location attribute.
Index: A comparison of the National Parks audience to the internet population.
Dstillery Web Insights

WEBSITES

The National Parks audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the National Parks audience is earthtrekkers.com.

Website Composition Index
earthtrekkers.com 21.21% 87.28x
campendium.com 13.79% 62.31x
backpacker.com 17.43% 55.31x
hilton.com 10.43% 47.67x
frommers.com 12.51% 42.65x
smartertravel.com 10.92% 40.33x
campgroundreviews.com 11.53% 40.31x
missoulian.com 8.26% 38.89x
reserveamerica.com 12.55% 37.15x
nbcmontana.com 7.86% 36.57x
Composition Percentage: The overlap percentage between the National Parks audience and the Web attribute.
Index: A comparison of the National Parks audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the National Parks audience is Travel Adventure.

Content Affinity Composition Index
Travel Adventure 16.76% 48.02x
Backpacking 22.58% 43.09x
Winter Sports & Gear 2.05% 42.62x
Nature & Wildlife 2.75% 37.79x
Colorado Snow 3.23% 34.47x
Local Events & Travel Guide 18.96% 33.53x
Caribbean Vacation 2.28% 32.32x
Cruise Vacations 5.98% 28.57x
Utah Cluster 18.73% 27.94x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 16.37% 27.08x
Composition Percentage: The overlap percentage between the National Parks audience and the Content Affinity attribute.
Index: A comparison of the National Parks audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The National Parks audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male