Dstillery Audiences

NATIONAL PARKS

Audience Size: 193.5 Thousand Devices

Explore the National Parks Audience

Below you'll find more information about the National Parks audience, broken down in different categories based on their digital and physical behaviors. These are 193.5 thousand unique devices whose actions qualify for the National Parks audience.

Dstillery Crafted Audiences

INTERESTS

The National Parks audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the National Parks audience is Montana and Idaho Trip Planners.

Interest Composition Index
Montana and Idaho Trip Planners 75.94% 27.32x
Yellowstone Park Trip Planners 82.91% 24.53x
Telluride Trip Planners 62.08% 24.37x
Travel Book Readers 53.10% 23.48x
Nature and Outdoors Book Readers 51.36% 23.19x
Grand Canyon Trip Planners 79.73% 22.82x
Travel Guide and Review Readers 54.34% 22.47x
Oregon Trip Planners 63.31% 22.07x
Road Trip Planners 56.44% 21.89x
Travel Researchers 49.15% 20.88x
Composition Percentage: The overlap percentage between the National Parks audience and the Interest attribute.
Index: A comparison of the National Parks audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The National Parks audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the National Parks audience is Lululemon.

Location Composition Index
Lululemon 0.02% 2.54x
Kate Spade 0.01% 2.36x
Gymboree 0.02% 2.19x
Maurices 0.01% 2.17x
Old Navy 0.04% 1.96x
Lane Bryant 0.02% 1.75x
Carhartt 0.21% 1.62x
LOFT 0.02% 1.59x
White House Black Market 0.02% 1.54x
Victoria's Secret 0.04% 1.52x
Composition Percentage: The overlap percentage between the National Parks audience and the Location attribute.
Index: A comparison of the National Parks audience to the internet population.
Dstillery Web Insights

WEBSITES

The National Parks audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the National Parks audience is usparklodging.com.

Website Composition Index
usparklodging.com 17.07% 521.74x
visitutah.com 16.29% 390.18x
nationalparkreservations.com 21.73% 370.94x
utah.com 41.75% 323.33x
mygrandcanyonpark.com 13.55% 290.31x
nationalparks.org 13.53% 276.23x
yellowstonepark.com 31.69% 266.15x
campsitephotos.com 10.25% 236.92x
visittheusa.com 9.53% 186.40x
dirtinmyshoes.com 7.00% 166.69x
Composition Percentage: The overlap percentage between the National Parks audience and the Web attribute.
Index: A comparison of the National Parks audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the National Parks audience is San Francisco Tourism.

Content Affinity Composition Index
San Francisco Tourism 2.46% 59.63x
Backpacking 19.92% 54.96x
Colorado Snow 5.59% 41.16x
London Tourism 0.24% 39.90x
Southern California Tourism 4.01% 33.00x
Winter Sports & Gear 4.07% 32.02x
Travel Adventure 21.53% 25.13x
Utah Cluster 20.13% 24.38x
Weather Information 1.88% 23.55x
Local Events & Travel Guide 19.14% 21.84x
Composition Percentage: The overlap percentage between the National Parks audience and the Content Affinity attribute.
Index: A comparison of the National Parks audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The National Parks audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female