Dstillery Audiences

NATIONAL PARKS

Audience Size: 150.8 Thousand Devices

Explore the National Parks Audience

Below you'll find more information about the National Parks audience, broken down in different categories based on their digital and physical behaviors. These are 150.8 thousand unique devices whose actions qualify for the National Parks audience.

Dstillery Crafted Audiences

INTERESTS

The National Parks audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the National Parks audience is Montana and Idaho Trip Planners.

Interest Composition Index
Montana and Idaho Trip Planners 76.79% 27.44x
Telluride Trip Planners 61.99% 24.93x
Travel Book Readers 54.84% 24.55x
Nature and Outdoors Book Readers 52.81% 24.54x
Yellowstone Park Trip Planners 82.04% 24.23x
Travel Guide and Review Readers 57.24% 23.46x
Travel Researchers 51.61% 22.33x
Road Trip Planners 57.50% 22.29x
Grand Canyon Trip Planners 76.60% 21.99x
Oregon Trip Planners 63.76% 21.77x
Composition Percentage: The overlap percentage between the National Parks audience and the Interest attribute.
Index: A comparison of the National Parks audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The National Parks audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the National Parks audience is Old Navy.

Location Composition Index
Old Navy 0.02% 3.93x
Kate Spade 0.01% 2.36x
LOFT 0.01% 1.77x
Carhartt 0.21% 1.58x
Buckle 0.01% 0.88x
Express 0.02% 0.68x
Composition Percentage: The overlap percentage between the National Parks audience and the Location attribute.
Index: A comparison of the National Parks audience to the internet population.
Dstillery Web Insights

WEBSITES

The National Parks audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the National Parks audience is nationalparkreservations.com.

Website Composition Index
nationalparkreservations.com 20.85% 469.18x
utah.com 40.98% 408.86x
nationalparks.org 13.09% 352.54x
mygrandcanyonpark.com 14.59% 351.82x
yellowstonepark.com 33.96% 284.46x
visittheusa.com 9.18% 233.02x
dirtinmyshoes.com 7.08% 178.29x
visitsaltlake.com 7.58% 159.05x
visitidaho.org 5.02% 141.33x
alltrails.com 10.08% 121.75x
Composition Percentage: The overlap percentage between the National Parks audience and the Web attribute.
Index: A comparison of the National Parks audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the National Parks audience is San Francisco Tourism.

Content Affinity Composition Index
San Francisco Tourism 2.04% 72.45x
Backpacking 20.55% 57.64x
Colorado Snow 5.30% 46.30x
Southern California Tourism 3.19% 39.50x
Winter Sports & Gear 3.82% 36.12x
Travel Adventure 20.87% 28.80x
Weather Information 1.87% 28.26x
Utah Cluster 20.73% 25.00x
European Museums, Restaurants & Events 2.29% 24.88x
Local Events & Travel Guide 19.19% 24.79x
Composition Percentage: The overlap percentage between the National Parks audience and the Content Affinity attribute.
Index: A comparison of the National Parks audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The National Parks audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female