Dstillery Audiences

NATIONAL PARKS

Audience Size: 438.9 Thousand Devices

Explore the National Parks Audience

Below you'll find more information about the National Parks audience, broken down in different categories based on their digital and physical behaviors. These are 438.9 thousand unique devices whose actions qualify for the National Parks audience.

Dstillery Crafted Audiences

INTERESTS

The National Parks audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the National Parks audience is Montana and Idaho Trip Planners.

Interest Composition Index
Montana and Idaho Trip Planners 64.14% 27.98x
Phoenix Trip Planners 41.21% 19.71x
Oregon Trip Planners 50.83% 19.09x
Travel Book Readers 37.93% 18.33x
Tahoe Skiers and Snowboarders 43.40% 17.40x
Nature and Outdoors Book Readers 35.97% 17.06x
Camping Enthusiasts 37.02% 16.92x
Rapid City Trip Planners 31.31% 16.62x
Train Travelers 34.49% 16.56x
California Trip Planners 42.69% 16.12x
Composition Percentage: The overlap percentage between the National Parks audience and the Interest attribute.
Index: A comparison of the National Parks audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The National Parks audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the National Parks audience is Madewell.

Location Composition Index
Madewell 0.03% 1.93x
REI 0.03% 1.67x
Michael Kors 0.03% 1.56x
The North Face 0.03% 1.42x
Eddie Bauer 0.02% 1.40x
Express 0.03% 1.39x
Tommy Bahama 0.03% 1.37x
Urban Outfitters 0.05% 1.36x
Lululemon 0.06% 1.31x
American Eagle Outfitters 0.06% 1.27x
Composition Percentage: The overlap percentage between the National Parks audience and the Location attribute.
Index: A comparison of the National Parks audience to the internet population.
Dstillery Web Insights

WEBSITES

The National Parks audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the National Parks audience is discovermoab.com.

Website Composition Index
discovermoab.com 6.15% 499.65x
hikinginglacier.com 4.69% 396.75x
usparklodging.com 14.48% 357.56x
myyosemitepark.com 6.93% 305.11x
visitutah.com 21.74% 300.30x
nationalparks.org 5.88% 291.51x
myutahparks.com 4.44% 281.35x
oars.com 7.70% 274.90x
yellowstonepark.com 20.34% 259.82x
nationalparkreservations.com 16.81% 258.92x
Composition Percentage: The overlap percentage between the National Parks audience and the Web attribute.
Index: A comparison of the National Parks audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the National Parks audience is Backpacking.

Content Affinity Composition Index
Backpacking 23.00% 37.71x
San Francisco Tourism 5.33% 29.33x
Winter Sports & Gear 5.59% 25.67x
Utah Cluster 15.66% 24.47x
Colorado Snow 8.30% 24.05x
Travel Adventure 26.08% 21.28x
Scotland Travel 0.51% 19.13x
Weather Information 2.63% 18.46x
Assorted Topics #11872 (The Outdoors, Sports, Furniture, Travel) 8.85% 18.24x
European Museums, Restaurants & Events 4.63% 17.59x
Composition Percentage: The overlap percentage between the National Parks audience and the Content Affinity attribute.
Index: A comparison of the National Parks audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The National Parks audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male