Dstillery Audiences

NATIONAL PARKS

Audience Size: 382 Thousand Devices

Explore the National Parks Audience

Below you'll find more information about the National Parks audience, broken down in different categories based on their digital and physical behaviors. These are 382 thousand unique devices whose actions qualify for the National Parks audience.

Dstillery Crafted Audiences

INTERESTS

The National Parks audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the National Parks audience is Montana and Idaho Trip Planners.

Interest Composition Index
Montana and Idaho Trip Planners 62.93% 27.17x
Oregon Trip Planners 48.62% 19.34x
Travel Guide and Review Readers 39.22% 18.30x
Travel Book Readers 39.25% 18.09x
Western Canada Skiers and Snowboarders 33.86% 18.06x
Tahoe Skiers and Snowboarders 41.73% 17.90x
Travel Researchers 37.98% 17.36x
Phoenix Trip Planners 38.38% 16.92x
Train Travelers 35.63% 16.62x
Nature and Outdoors Book Readers 36.04% 16.15x
Composition Percentage: The overlap percentage between the National Parks audience and the Interest attribute.
Index: A comparison of the National Parks audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The National Parks audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the National Parks audience is Carhartt.

Location Composition Index
Carhartt 0.01% 2.99x
Lorna Jane 0.01% 2.42x
LL Bean 0.02% 2.09x
REI 0.04% 2.01x
Supreme 0.02% 1.99x
Tommy Bahama 0.06% 1.73x
Bonobos 0.09% 1.58x
Patagonia 0.02% 1.56x
Eddie Bauer 0.05% 1.55x
Kate Spade 0.04% 1.24x
Composition Percentage: The overlap percentage between the National Parks audience and the Location attribute.
Index: A comparison of the National Parks audience to the internet population.
Dstillery Web Insights

WEBSITES

The National Parks audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the National Parks audience is usparklodging.com.

Website Composition Index
usparklodging.com 16.47% 266.77x
hikinginglacier.com 5.07% 264.09x
us-parks.com 3.61% 259.55x
visitutah.com 20.70% 240.54x
myyosemitepark.com 9.25% 225.93x
oars.com 9.29% 200.02x
myutahparks.com 5.54% 199.38x
nationalparkreservations.com 21.24% 190.65x
yellowstonepark.com 25.93% 189.50x
mygrandcanyonpark.com 10.14% 184.66x
Composition Percentage: The overlap percentage between the National Parks audience and the Web attribute.
Index: A comparison of the National Parks audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the National Parks audience is Backpacking.

Content Affinity Composition Index
Backpacking 19.39% 32.45x
San Francisco Tourism 4.63% 24.76x
Winter Sports & Gear 4.68% 21.95x
Colorado Snow 7.62% 20.10x
Utah Cluster 16.71% 18.05x
Travel Adventure 24.66% 16.15x
Weather Information 2.85% 14.31x
Local Events & Travel Guide 15.46% 13.89x
European Museums, Restaurants & Events 3.55% 13.74x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 9.53% 13.73x
Composition Percentage: The overlap percentage between the National Parks audience and the Content Affinity attribute.
Index: A comparison of the National Parks audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The National Parks audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male