Dstillery Audiences

NATIONAL PARKS

Audience Size: 466.9 Thousand Devices

Explore the National Parks Audience

Below you'll find more information about the National Parks audience, broken down in different categories based on their digital and physical behaviors. These are 466.9 thousand unique devices whose actions qualify for the National Parks audience.

Dstillery Crafted Audiences

INTERESTS

The National Parks audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the National Parks audience is Montana and Idaho Trip Planners.

Interest Composition Index
Montana and Idaho Trip Planners 64.35% 26.66x
Phoenix Trip Planners 42.45% 18.24x
Oregon Trip Planners 51.07% 17.82x
Tahoe Skiers and Snowboarders 43.06% 16.56x
Travel Industry 31.68% 15.88x
Camping Enthusiasts 36.27% 15.85x
Rapid City Trip Planners 32.57% 15.79x
Train Travelers 33.26% 15.28x
California Trip Planners 42.58% 15.09x
Western Canada Skiers and Snowboarders 35.59% 14.73x
Composition Percentage: The overlap percentage between the National Parks audience and the Interest attribute.
Index: A comparison of the National Parks audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The National Parks audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the National Parks audience is REI.

Location Composition Index
REI 0.02% 1.96x
Gymboree 0.03% 1.64x
Abercrombie & Fitch 0.02% 1.56x
Armani 0.02% 1.45x
Kate Spade 0.02% 1.41x
Tommy Bahama 0.02% 1.38x
Ann Taylor 0.02% 1.34x
Zara 0.02% 1.20x
Chicos 0.04% 1.15x
Banana Republic 0.03% 1.13x
Composition Percentage: The overlap percentage between the National Parks audience and the Location attribute.
Index: A comparison of the National Parks audience to the internet population.
Dstillery Web Insights

WEBSITES

The National Parks audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the National Parks audience is discovermoab.com.

Website Composition Index
discovermoab.com 6.90% 495.86x
hikinginglacier.com 4.83% 390.17x
usparklodging.com 14.32% 359.41x
visitutah.com 20.09% 328.09x
myyosemitepark.com 6.55% 311.46x
myutahparks.com 4.17% 285.91x
nationalparks.org 6.64% 283.51x
oars.com 7.67% 275.97x
mygrandcanyonpark.com 7.42% 263.75x
yellowstonepark.com 20.03% 263.38x
Composition Percentage: The overlap percentage between the National Parks audience and the Web attribute.
Index: A comparison of the National Parks audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the National Parks audience is Backpacking.

Content Affinity Composition Index
Backpacking 22.53% 36.93x
San Francisco Tourism 5.31% 27.80x
Winter Sports & Gear 4.99% 27.56x
Utah Cluster 15.45% 24.43x
Colorado Snow 8.21% 23.53x
Travel Adventure 24.45% 19.66x
Weather Information 2.41% 17.40x
Assorted Topics #11872 (The Outdoors, Sports, Furniture, Travel) 8.51% 17.34x
Scotland Travel 0.46% 16.15x
European Museums, Restaurants & Events 4.34% 15.99x
Composition Percentage: The overlap percentage between the National Parks audience and the Content Affinity attribute.
Index: A comparison of the National Parks audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The National Parks audience resonates most for the following age and income brackets.
Age
25-34
Income
$75,000-$99,999