Explore the National Parks Audience
Below you'll find more information about the National Parks audience, broken down in different categories based on their digital and physical behaviors. These are 466.9 thousand unique devices whose actions qualify for the National Parks audience.
INTERESTS
The National Parks audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the National Parks audience is Montana and Idaho Trip Planners.
| Interest | Composition | Index |
| Montana and Idaho Trip Planners | 64.35% | 26.66x |
| Phoenix Trip Planners | 42.45% | 18.24x |
| Oregon Trip Planners | 51.07% | 17.82x |
| Tahoe Skiers and Snowboarders | 43.06% | 16.56x |
| Travel Industry | 31.68% | 15.88x |
| Camping Enthusiasts | 36.27% | 15.85x |
| Rapid City Trip Planners | 32.57% | 15.79x |
| Train Travelers | 33.26% | 15.28x |
| California Trip Planners | 42.58% | 15.09x |
| Western Canada Skiers and Snowboarders | 35.59% | 14.73x |
Composition Percentage:
The overlap percentage between the National Parks audience and the Interest attribute.
Index: A comparison of the National Parks audience to the internet population.
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APPAREL RETAILERS
The National Parks audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the National Parks audience is REI.
| Location | Composition | Index |
| REI | 0.02% | 1.96x |
| Gymboree | 0.03% | 1.64x |
| Abercrombie & Fitch | 0.02% | 1.56x |
| Armani | 0.02% | 1.45x |
| Kate Spade | 0.02% | 1.41x |
| Tommy Bahama | 0.02% | 1.38x |
| Ann Taylor | 0.02% | 1.34x |
| Zara | 0.02% | 1.20x |
| Chicos | 0.04% | 1.15x |
| Banana Republic | 0.03% | 1.13x |
Composition Percentage:
The overlap percentage between the National Parks audience and the Location attribute.
Index: A comparison of the National Parks audience to the internet population.
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WEBSITES
The National Parks audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the National Parks audience is discovermoab.com.
| Website | Composition | Index |
| discovermoab.com | 6.90% | 495.86x |
| hikinginglacier.com | 4.83% | 390.17x |
| usparklodging.com | 14.32% | 359.41x |
| visitutah.com | 20.09% | 328.09x |
| myyosemitepark.com | 6.55% | 311.46x |
| myutahparks.com | 4.17% | 285.91x |
| nationalparks.org | 6.64% | 283.51x |
| oars.com | 7.67% | 275.97x |
| mygrandcanyonpark.com | 7.42% | 263.75x |
| yellowstonepark.com | 20.03% | 263.38x |
Composition Percentage:
The overlap percentage between the National Parks audience and the Web attribute.
Index: A comparison of the National Parks audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the National Parks audience is Backpacking.
| Content Affinity | Composition | Index |
| Backpacking | 22.53% | 36.93x |
| San Francisco Tourism | 5.31% | 27.80x |
| Winter Sports & Gear | 4.99% | 27.56x |
| Utah Cluster | 15.45% | 24.43x |
| Colorado Snow | 8.21% | 23.53x |
| Travel Adventure | 24.45% | 19.66x |
| Weather Information | 2.41% | 17.40x |
| Assorted Topics #11872 (The Outdoors, Sports, Furniture, Travel) | 8.51% | 17.34x |
| Scotland Travel | 0.46% | 16.15x |
| European Museums, Restaurants & Events | 4.34% | 15.99x |
Composition Percentage:
The overlap percentage between the National Parks audience and the Content Affinity attribute.
Index: A comparison of the National Parks audience to the internet population.
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DEMOGRAPHICS
The National Parks audience resonates most for the following age and income brackets.
Age
25-34
Income
$75,000-$99,999
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