Dstillery Audiences

NATIONAL PARKS

Audience Size: 107.3 Thousand Devices

Explore the National Parks Audience

Below you'll find more information about the National Parks audience, broken down in different categories based on their digital and physical behaviors. These are 107.3 thousand unique devices whose actions qualify for the National Parks audience.

Dstillery Crafted Audiences

INTERESTS

The National Parks audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the National Parks audience is Yogis.

Interest Composition Index
Yogis 28.12% 12.17x
U.S. History Buffs 25.76% 9.32x
Pantry Recipes Researchers 0.46% 8.56x
Utah Jazz Fans 20.74% 8.17x
MLB Fans 17.63% 7.79x
Corona Virus and COVID-19 News Readers 58.33% 7.58x
Cleveland Cavaliers Fans 16.11% 7.55x
Tailgate Enthusiasts 18.09% 7.12x
Luxury Kitchen Goods Shoppers 19.76% 6.93x
Surfers 16.87% 6.46x
Composition Percentage: The overlap percentage between the National Parks audience and the Interest attribute.
Index: A comparison of the National Parks audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The National Parks audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the National Parks audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.03% 2.79x
Chicos 0.02% 2.71x
Gap 0.02% 2.63x
Kate Spade 0.01% 2.36x
LOFT 0.02% 2.34x
Maurices 0.03% 2.32x
Old Navy 0.03% 2.28x
Express 0.02% 2.24x
American Eagle Outfitters 0.02% 2.14x
Lane Bryant 0.02% 2.13x
Composition Percentage: The overlap percentage between the National Parks audience and the Location attribute.
Index: A comparison of the National Parks audience to the internet population.
Dstillery Web Insights

WEBSITES

The National Parks audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the National Parks audience is utah.com.

Website Composition Index
utah.com 38.43% 455.46x
mygrandcanyonpark.com 16.61% 345.20x
yellowstonepark.com 40.24% 217.12x
alltrails.com 6.39% 124.27x
hikespeak.com 6.46% 105.95x
stgeorgeutah.com 10.33% 102.87x
oregonstateparks.org 4.32% 80.46x
traveloregon.com 4.95% 72.80x
bearfoottheory.com 9.57% 71.14x
outdoorproject.com 10.93% 70.68x
Composition Percentage: The overlap percentage between the National Parks audience and the Web attribute.
Index: A comparison of the National Parks audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the National Parks audience is San Francisco Tourism.

Content Affinity Composition Index
San Francisco Tourism 1.72% 75.76x
Assorted Topics (Puzzles, Travel Tips, Tech Reviews, Cooking) 31.11% 26.39x
Southern California Cluster 0.21% 25.80x
European Museums, Restaurants & Events 1.83% 23.06x
Mexico Travel 0.30% 21.93x
Small Business Resources 26.67% 20.09x
Bird Watching 0.73% 19.74x
Action Sports 1.19% 19.27x
Celebrity Gossip & Viral News 31.11% 18.72x
Assorted Topics (Internet Slang, Hoaxes, Photography) 0.53% 17.65x
Composition Percentage: The overlap percentage between the National Parks audience and the Content Affinity attribute.
Index: A comparison of the National Parks audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The National Parks audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female