Explore the National Parks Audience
Below you'll find more information about the National Parks audience, broken down in different categories based on their digital and physical behaviors. These are 17 thousand unique devices whose actions qualify for the National Parks audience.
INTERESTS
The National Parks audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the National Parks audience is Travel Book Readers.
| Interest | Composition | Index |
| Travel Book Readers | 54.29% | 30.78x |
| Travel Guide and Review Readers | 62.29% | 26.39x |
| Nature and Outdoors Book Readers | 45.71% | 26.24x |
| Family Adventures Travelers | 44.00% | 23.95x |
| Telluride Trip Planners | 59.43% | 23.85x |
| Work Comes First Travelers | 37.14% | 22.18x |
| Vacation Rental Accommodation Researchers | 36.57% | 21.90x |
| Work Hard, Play Hard Travelers | 44.57% | 20.99x |
| Montana and Idaho Trip Planners | 57.14% | 20.89x |
| Road Trip Planners | 56.00% | 20.45x |
Composition Percentage:
The overlap percentage between the National Parks audience and the Interest attribute.
Index: A comparison of the National Parks audience to the internet population.
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APPAREL RETAILERS
The National Parks audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the National Parks audience is White House Black Market.
| Location | Composition | Index |
| White House Black Market | 0.07% | 3.34x |
| LOFT | 0.03% | 1.98x |
| Journeys | 0.06% | 1.78x |
| Chicos | 0.03% | 1.78x |
| American Eagle Outfitters | 0.03% | 1.71x |
| Old Navy | 0.06% | 1.55x |
| Express | 0.03% | 1.49x |
| The Childrens Place | 0.03% | 1.17x |
| Carhartt | 0.17% | 0.76x |
Composition Percentage:
The overlap percentage between the National Parks audience and the Location attribute.
Index: A comparison of the National Parks audience to the internet population.
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WEBSITES
The National Parks audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the National Parks audience is earthtrekkers.com.
| Website | Composition | Index |
| earthtrekkers.com | 31.86% | 103.30x |
| backpacker.com | 17.85% | 46.13x |
| outsideonline.com | 11.87% | 38.74x |
| frommers.com | 16.27% | 37.03x |
| switchbacktravel.com | 10.19% | 34.70x |
| uncovercolorado.com | 12.74% | 34.52x |
| billingsgazette.com | 12.03% | 32.41x |
| hotels.com | 13.22% | 31.10x |
| fodors.com | 23.74% | 30.53x |
| nbcmontana.com | 9.84% | 29.97x |
Composition Percentage:
The overlap percentage between the National Parks audience and the Web attribute.
Index: A comparison of the National Parks audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the National Parks audience is Backpacking.
| Content Affinity | Composition | Index |
| Backpacking | 20.62% | 47.18x |
| Travel Adventure | 19.70% | 37.18x |
| Smart Travel | 3.99% | 34.72x |
| Colorado Snow | 3.42% | 32.19x |
| Local Events & Travel Guide | 18.22% | 24.99x |
| Assorted Topics (The Outdoors, Sports, Furniture, Travel) | 15.26% | 22.35x |
| Caribbean Vacation | 1.82% | 21.84x |
| Utah Cluster | 15.26% | 20.02x |
| Serbia & Albania Cluster | 1.05% | 19.27x |
| Cruise Vacations | 2.51% | 17.31x |
Composition Percentage:
The overlap percentage between the National Parks audience and the Content Affinity attribute.
Index: A comparison of the National Parks audience to the internet population.
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DEMOGRAPHICS
The National Parks audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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