Explore the National Parks Audience
Below you'll find more information about the National Parks audience, broken down in different categories based on their digital and physical behaviors. These are 107.3 thousand unique devices whose actions qualify for the National Parks audience.
INTERESTS
The National Parks audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the National Parks audience is Yogis.
| Interest | Composition | Index |
| Yogis | 28.12% | 12.17x |
| U.S. History Buffs | 25.76% | 9.32x |
| Pantry Recipes Researchers | 0.46% | 8.56x |
| Utah Jazz Fans | 20.74% | 8.17x |
| MLB Fans | 17.63% | 7.79x |
| Corona Virus and COVID-19 News Readers | 58.33% | 7.58x |
| Cleveland Cavaliers Fans | 16.11% | 7.55x |
| Tailgate Enthusiasts | 18.09% | 7.12x |
| Luxury Kitchen Goods Shoppers | 19.76% | 6.93x |
| Surfers | 16.87% | 6.46x |
Composition Percentage:
The overlap percentage between the National Parks audience and the Interest attribute.
Index: A comparison of the National Parks audience to the internet population.
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APPAREL RETAILERS
The National Parks audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the National Parks audience is Mens Wearhouse.
| Location | Composition | Index |
| Mens Wearhouse | 0.03% | 2.79x |
| Chicos | 0.02% | 2.71x |
| Gap | 0.02% | 2.63x |
| Kate Spade | 0.01% | 2.36x |
| LOFT | 0.02% | 2.34x |
| Maurices | 0.03% | 2.32x |
| Old Navy | 0.03% | 2.28x |
| Express | 0.02% | 2.24x |
| American Eagle Outfitters | 0.02% | 2.14x |
| Lane Bryant | 0.02% | 2.13x |
Composition Percentage:
The overlap percentage between the National Parks audience and the Location attribute.
Index: A comparison of the National Parks audience to the internet population.
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WEBSITES
The National Parks audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the National Parks audience is utah.com.
| Website | Composition | Index |
| utah.com | 38.43% | 455.46x |
| mygrandcanyonpark.com | 16.61% | 345.20x |
| yellowstonepark.com | 40.24% | 217.12x |
| alltrails.com | 6.39% | 124.27x |
| hikespeak.com | 6.46% | 105.95x |
| stgeorgeutah.com | 10.33% | 102.87x |
| oregonstateparks.org | 4.32% | 80.46x |
| traveloregon.com | 4.95% | 72.80x |
| bearfoottheory.com | 9.57% | 71.14x |
| outdoorproject.com | 10.93% | 70.68x |
Composition Percentage:
The overlap percentage between the National Parks audience and the Web attribute.
Index: A comparison of the National Parks audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the National Parks audience is San Francisco Tourism.
| Content Affinity | Composition | Index |
| San Francisco Tourism | 1.72% | 75.76x |
| Assorted Topics (Puzzles, Travel Tips, Tech Reviews, Cooking) | 31.11% | 26.39x |
| Southern California Cluster | 0.21% | 25.80x |
| European Museums, Restaurants & Events | 1.83% | 23.06x |
| Mexico Travel | 0.30% | 21.93x |
| Small Business Resources | 26.67% | 20.09x |
| Bird Watching | 0.73% | 19.74x |
| Action Sports | 1.19% | 19.27x |
| Celebrity Gossip & Viral News | 31.11% | 18.72x |
| Assorted Topics (Internet Slang, Hoaxes, Photography) | 0.53% | 17.65x |
Composition Percentage:
The overlap percentage between the National Parks audience and the Content Affinity attribute.
Index: A comparison of the National Parks audience to the internet population.
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DEMOGRAPHICS
The National Parks audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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