Dstillery Audiences

NATIONAL PARKS

Audience Size: 397.1 Thousand Devices

Explore the National Parks Audience

Below you'll find more information about the National Parks audience, broken down in different categories based on their digital and physical behaviors. These are 397.1 thousand unique devices whose actions qualify for the National Parks audience.

Dstillery Crafted Audiences

INTERESTS

The National Parks audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the National Parks audience is Montana and Idaho Trip Planners.

Interest Composition Index
Montana and Idaho Trip Planners 63.09% 33.59x
Oregon Trip Planners 49.92% 23.60x
Travel Book Readers 38.30% 22.49x
Tahoe Skiers and Snowboarders 42.65% 22.31x
Travel Guide and Review Readers 39.35% 21.65x
Phoenix Trip Planners 39.85% 21.58x
Western Canada Skiers and Snowboarders 35.70% 21.06x
Nature and Outdoors Book Readers 34.24% 21.01x
Train Travelers 33.78% 20.87x
Camping Enthusiasts 36.22% 20.59x
Composition Percentage: The overlap percentage between the National Parks audience and the Interest attribute.
Index: A comparison of the National Parks audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The National Parks audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the National Parks audience is Buckle.

Location Composition Index
Buckle 0.10% 1.38x
Jos A. Bank Clothiers 0.29% 1.20x
Mens Wearhouse 0.35% 0.91x
Composition Percentage: The overlap percentage between the National Parks audience and the Location attribute.
Index: A comparison of the National Parks audience to the internet population.
Dstillery Web Insights

WEBSITES

The National Parks audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the National Parks audience is usparklodging.com.

Website Composition Index
usparklodging.com 15.68% 346.56x
visitutah.com 22.51% 301.17x
myyosemitepark.com 8.76% 299.77x
nationalparks.org 3.99% 298.25x
myutahparks.com 5.59% 265.70x
oars.com 8.91% 265.50x
nationalparkreservations.com 19.72% 247.69x
yellowstonepark.com 23.54% 240.71x
mygrandcanyonpark.com 10.30% 235.07x
roadtripamerica.com 4.58% 233.24x
Composition Percentage: The overlap percentage between the National Parks audience and the Web attribute.
Index: A comparison of the National Parks audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the National Parks audience is Backpacking.

Content Affinity Composition Index
Backpacking 21.76% 40.29x
San Francisco Tourism 4.90% 31.91x
Winter Sports & Gear 5.23% 25.91x
Colorado Snow 7.79% 25.07x
Utah Cluster 15.22% 23.11x
Travel Adventure 25.06% 20.20x
Weather Information 2.74% 19.27x
Local Events & Travel Guide 12.53% 17.64x
European Museums, Restaurants & Events 4.14% 17.21x
Bird Watching 1.52% 16.89x
Composition Percentage: The overlap percentage between the National Parks audience and the Content Affinity attribute.
Index: A comparison of the National Parks audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The National Parks audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male