Dstillery Audiences

NATIONAL PARKS

Audience Size: 309.1 Thousand Devices

Explore the National Parks Audience

Below you'll find more information about the National Parks audience, broken down in different categories based on their digital and physical behaviors. These are 309.1 thousand unique devices whose actions qualify for the National Parks audience.

Dstillery Crafted Audiences

INTERESTS

The National Parks audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the National Parks audience is Montana and Idaho Trip Planners.

Interest Composition Index
Montana and Idaho Trip Planners 74.89% 26.02x
Telluride Trip Planners 55.03% 21.93x
Oregon Trip Planners 62.53% 21.58x
Western Canada Skiers and Snowboarders 38.90% 20.85x
Travel Book Readers 48.75% 20.58x
Nature and Outdoors Book Readers 44.76% 19.99x
Travel Guide and Review Readers 48.98% 19.78x
Travel Researchers 46.14% 19.60x
Camping Enthusiasts 45.68% 19.28x
Tahoe Skiers and Snowboarders 55.53% 19.04x
Composition Percentage: The overlap percentage between the National Parks audience and the Interest attribute.
Index: A comparison of the National Parks audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The National Parks audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the National Parks audience is The North Face.

Location Composition Index
The North Face 0.04% 3.34x
Club Monaco 0.02% 2.48x
Bonobos 0.02% 2.38x
Lululemon 0.05% 1.85x
American Apparel 0.03% 1.74x
Uniqlo 0.02% 1.68x
Ralph Lauren 0.02% 1.56x
Kate Spade 0.03% 1.55x
Madewell 0.02% 1.53x
Free People 0.02% 1.48x
Composition Percentage: The overlap percentage between the National Parks audience and the Location attribute.
Index: A comparison of the National Parks audience to the internet population.
Dstillery Web Insights

WEBSITES

The National Parks audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the National Parks audience is usparklodging.com.

Website Composition Index
usparklodging.com 17.39% 408.46x
visitutah.com 15.84% 389.70x
myyosemitepark.com 9.33% 360.57x
oars.com 8.81% 296.58x
myutahparks.com 5.37% 295.56x
mygrandcanyonpark.com 10.60% 287.83x
nationalparkreservations.com 23.24% 282.79x
yellowstonepark.com 27.25% 279.47x
utah.com 43.58% 242.76x
dirtinmyshoes.com 5.98% 225.99x
Composition Percentage: The overlap percentage between the National Parks audience and the Web attribute.
Index: A comparison of the National Parks audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the National Parks audience is Backpacking.

Content Affinity Composition Index
Backpacking 18.77% 49.95x
San Francisco Tourism 3.37% 41.50x
Colorado Snow 6.07% 31.05x
Winter Sports & Gear 4.17% 29.79x
Assorted Topics (Animals, Clothing, Events, Education) 0.06% 25.99x
Utah Cluster 17.43% 23.80x
London Tourism 0.24% 23.63x
Travel Adventure 19.93% 23.44x
Southern California Tourism 5.37% 21.12x
Weather Information 2.06% 19.17x
Composition Percentage: The overlap percentage between the National Parks audience and the Content Affinity attribute.
Index: A comparison of the National Parks audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The National Parks audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male