Dstillery Audiences

NATIONAL PARKS

Audience Size: 421.1 Thousand Devices

Explore the National Parks Audience

Below you'll find more information about the National Parks audience, broken down in different categories based on their digital and physical behaviors. These are 421.1 thousand unique devices whose actions qualify for the National Parks audience.

Dstillery Crafted Audiences

INTERESTS

The National Parks audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the National Parks audience is Montana and Idaho Trip Planners.

Interest Composition Index
Montana and Idaho Trip Planners 65.81% 28.22x
Phoenix Trip Planners 42.26% 20.15x
Oregon Trip Planners 52.35% 19.81x
Travel Book Readers 40.69% 19.29x
Tahoe Skiers and Snowboarders 45.12% 18.62x
Nature and Outdoors Book Readers 34.95% 18.40x
Train Travelers 34.02% 17.83x
Camping Enthusiasts 38.81% 17.54x
California Trip Planners 44.73% 16.85x
Western Canada Skiers and Snowboarders 37.67% 16.78x
Composition Percentage: The overlap percentage between the National Parks audience and the Interest attribute.
Index: A comparison of the National Parks audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The National Parks audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the National Parks audience is REI.

Location Composition Index
REI 0.04% 2.16x
Madewell 0.04% 1.92x
Eddie Bauer 0.03% 1.92x
LL Bean 0.01% 1.91x
The North Face 0.04% 1.86x
American Apparel 0.06% 1.64x
Jos A. Bank Clothiers 0.21% 1.34x
Everlane 0.00% 1.30x
Lululemon 0.08% 1.29x
Supreme 0.01% 1.23x
Composition Percentage: The overlap percentage between the National Parks audience and the Location attribute.
Index: A comparison of the National Parks audience to the internet population.
Dstillery Web Insights

WEBSITES

The National Parks audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the National Parks audience is usparklodging.com.

Website Composition Index
usparklodging.com 14.29% 386.25x
myyosemitepark.com 7.57% 332.16x
nationalparks.org 4.60% 328.50x
myutahparks.com 4.99% 303.12x
visitutah.com 23.08% 302.81x
oars.com 7.79% 290.59x
nationalparkreservations.com 17.23% 276.03x
utah.com 42.55% 275.47x
mygrandcanyonpark.com 9.21% 271.27x
yellowstonepark.com 20.78% 268.25x
Composition Percentage: The overlap percentage between the National Parks audience and the Web attribute.
Index: A comparison of the National Parks audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the National Parks audience is Backpacking.

Content Affinity Composition Index
Backpacking 22.62% 41.11x
San Francisco Tourism 5.10% 32.59x
Colorado Snow 8.19% 26.30x
Winter Sports & Gear 5.69% 25.97x
Utah Cluster 15.53% 24.83x
Travel Adventure 25.69% 22.46x
Weather Information 2.82% 19.83x
European Museums, Restaurants & Events 4.67% 19.32x
London Tourism 0.60% 18.83x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 8.38% 18.56x
Composition Percentage: The overlap percentage between the National Parks audience and the Content Affinity attribute.
Index: A comparison of the National Parks audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The National Parks audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male