Dstillery Audiences

NATIONAL PARKS

Audience Size: 63.6 Thousand Devices

Explore the National Parks Audience

Below you'll find more information about the National Parks audience, broken down in different categories based on their digital and physical behaviors. These are 63.6 thousand unique devices whose actions qualify for the National Parks audience.

Dstillery Crafted Audiences

INTERESTS

The National Parks audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the National Parks audience is Travel Book Readers.

Interest Composition Index
Travel Book Readers 50.61% 25.25x
Montana and Idaho Trip Planners 75.46% 25.10x
Nature and Outdoors Book Readers 51.07% 25.06x
Tahoe Skiers and Snowboarders 57.82% 19.91x
Train Travelers 52.15% 19.56x
Telluride Trip Planners 68.56% 19.38x
Travel Guide and Review Readers 67.94% 18.91x
Work Hard, Play Hard Travelers 60.58% 18.30x
Oregon Trip Planners 58.44% 18.30x
Vacation Rental Accommodation Researchers 51.99% 18.16x
Composition Percentage: The overlap percentage between the National Parks audience and the Interest attribute.
Index: A comparison of the National Parks audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The National Parks audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the National Parks audience is Dressbarn.

Location Composition Index
Dressbarn 0.08% 8.21x
Banana Republic 0.05% 4.74x
Gymboree 0.03% 3.83x
The Childrens Place 0.05% 3.40x
Aeropostale 0.03% 3.33x
Lane Bryant 0.03% 3.26x
Journeys 0.05% 3.00x
American Eagle Outfitters 0.03% 2.84x
White House Black Market 0.03% 2.77x
Mens Wearhouse 0.03% 2.23x
Composition Percentage: The overlap percentage between the National Parks audience and the Location attribute.
Index: A comparison of the National Parks audience to the internet population.
Dstillery Web Insights

WEBSITES

The National Parks audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the National Parks audience is yellowstonepark.com.

Website Composition Index
yellowstonepark.com 43.37% 296.89x
dirtinmyshoes.com 8.58% 105.46x
outdoorproject.com 10.68% 95.41x
bearfoottheory.com 10.03% 89.65x
summitpost.org 12.70% 72.09x
crazyfamilyadventure.com 7.31% 62.68x
theoutbound.com 12.84% 61.10x
fullsuitcase.com 11.58% 60.35x
thespectrum.com 9.21% 58.33x
vrbo.com 6.53% 51.92x
Composition Percentage: The overlap percentage between the National Parks audience and the Web attribute.
Index: A comparison of the National Parks audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the National Parks audience is San Francisco Tourism.

Content Affinity Composition Index
San Francisco Tourism 1.19% 72.97x
Colorado Snow 4.50% 44.90x
Winter Sports & Gear 3.38% 41.29x
Southern California Tourism 2.28% 39.65x
Backpacking 22.95% 34.75x
Travel Adventure 18.61% 30.87x
Weather Information 1.28% 30.50x
Beach Vacations 2.78% 29.67x
Nature & Wildlife 4.75% 28.84x
European Museums, Restaurants & Events 1.63% 28.43x
Composition Percentage: The overlap percentage between the National Parks audience and the Content Affinity attribute.
Index: A comparison of the National Parks audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The National Parks audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male