Dstillery Audiences

NATIONAL PARKS

Audience Size: 406.2 Thousand Devices

Explore the National Parks Audience

Below you'll find more information about the National Parks audience, broken down in different categories based on their digital and physical behaviors. These are 406.2 thousand unique devices whose actions qualify for the National Parks audience.

Dstillery Crafted Audiences

INTERESTS

The National Parks audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the National Parks audience is Montana and Idaho Trip Planners.

Interest Composition Index
Montana and Idaho Trip Planners 55.14% 37.08x
Oregon Trip Planners 40.40% 24.82x
Tahoe Skiers and Snowboarders 35.28% 24.04x
Travel Book Readers 33.24% 23.62x
Western Canada Skiers and Snowboarders 28.46% 23.56x
Travel Guide and Review Readers 34.68% 22.65x
Road Trip Planners 33.42% 22.46x
Travel Researchers 31.43% 22.20x
Phoenix Trip Planners 32.16% 21.70x
Camping Enthusiasts 30.33% 21.49x
Composition Percentage: The overlap percentage between the National Parks audience and the Interest attribute.
Index: A comparison of the National Parks audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The National Parks audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the National Parks audience is REI.

Location Composition Index
REI 0.04% 2.28x
Madewell 0.05% 1.56x
Intermix 0.01% 1.50x
Bonobos 0.10% 1.38x
Jos A. Bank Clothiers 0.42% 1.38x
Patagonia 0.02% 1.26x
Lululemon 0.06% 1.23x
White House Black Market 0.33% 1.19x
Buckle 0.24% 1.11x
The North Face 0.02% 1.10x
Composition Percentage: The overlap percentage between the National Parks audience and the Location attribute.
Index: A comparison of the National Parks audience to the internet population.
Dstillery Web Insights

WEBSITES

The National Parks audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the National Parks audience is tetonhikingtrails.com.

Website Composition Index
tetonhikingtrails.com 3.91% 319.08x
usparklodging.com 16.54% 249.33x
us-parks.com 3.62% 243.14x
hikinginglacier.com 5.50% 236.25x
visitutah.com 19.12% 230.27x
myyosemitepark.com 9.44% 216.66x
myutahparks.com 5.56% 188.43x
oars.com 9.40% 185.93x
nationalparkreservations.com 21.55% 177.78x
yellowstonepark.com 27.05% 177.54x
Composition Percentage: The overlap percentage between the National Parks audience and the Web attribute.
Index: A comparison of the National Parks audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the National Parks audience is Backpacking.

Content Affinity Composition Index
Backpacking 19.26% 38.04x
San Francisco Tourism 4.29% 29.00x
Winter Sports & Gear 4.69% 26.19x
Colorado Snow 7.18% 22.50x
Utah Cluster 15.94% 21.42x
Travel Adventure 23.66% 18.31x
London Tourism 0.39% 18.06x
Weather Information 2.43% 16.24x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 8.94% 15.77x
European Museums, Restaurants & Events 3.67% 15.72x
Composition Percentage: The overlap percentage between the National Parks audience and the Content Affinity attribute.
Index: A comparison of the National Parks audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The National Parks audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male