Dstillery Audiences

NATIONAL PARKS

Audience Size: 35.3 Thousand Devices

Explore the National Parks Audience

Below you'll find more information about the National Parks audience, broken down in different categories based on their digital and physical behaviors. These are 35.3 thousand unique devices whose actions qualify for the National Parks audience.

Dstillery Crafted Audiences

INTERESTS

The National Parks audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the National Parks audience is Nature and Outdoors Book Readers.

Interest Composition Index
Nature and Outdoors Book Readers 58.47% 28.91x
Travel Book Readers 59.79% 28.60x
Work Hard, Play Hard Travelers 60.32% 27.82x
Montana and Idaho Trip Planners 79.89% 27.16x
Vacation Rental Accommodation Researchers 50.79% 27.12x
Family Adventures Travelers 54.76% 26.73x
Work Comes First Travelers 51.06% 26.40x
Travel Guide and Review Readers 64.02% 26.33x
Telluride Trip Planners 68.25% 25.76x
Travel Researchers 59.52% 24.40x
Composition Percentage: The overlap percentage between the National Parks audience and the Interest attribute.
Index: A comparison of the National Parks audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The National Parks audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the National Parks audience is Aeropostale.

Location Composition Index
Aeropostale 0.03% 3.33x
Carhartt 0.18% 2.05x
LOFT 0.02% 1.89x
Jos A. Bank Clothiers 0.01% 1.72x
Banana Republic 0.02% 1.70x
Express 0.02% 1.37x
Composition Percentage: The overlap percentage between the National Parks audience and the Location attribute.
Index: A comparison of the National Parks audience to the internet population.
Dstillery Web Insights

WEBSITES

The National Parks audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the National Parks audience is earthtrekkers.com.

Website Composition Index
earthtrekkers.com 17.55% 84.67x
campendium.com 13.69% 71.28x
theoutbound.com 13.05% 71.21x
thespectrum.com 10.06% 59.92x
backpacker.com 17.96% 54.69x
greatfallstribune.com 8.20% 50.79x
frommers.com 11.43% 50.54x
reservations.com 11.38% 48.19x
campgroundreviews.com 11.51% 47.84x
reserveamerica.com 13.76% 45.24x
Composition Percentage: The overlap percentage between the National Parks audience and the Web attribute.
Index: A comparison of the National Parks audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the National Parks audience is Southern California Tourism.

Content Affinity Composition Index
Southern California Tourism 1.94% 66.90x
Winter Sports & Gear 2.94% 59.68x
Travel Adventure 16.05% 51.05x
Colorado Snow 3.67% 48.48x
Backpacking 22.92% 46.13x
Nature & Wildlife 3.57% 43.68x
Beach Vacations 1.52% 38.24x
Caribbean Vacation 3.25% 34.64x
Local Events & Travel Guide 19.45% 32.96x
Utah Cluster 22.50% 32.60x
Composition Percentage: The overlap percentage between the National Parks audience and the Content Affinity attribute.
Index: A comparison of the National Parks audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The National Parks audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female