Dstillery Audiences

NATIONAL PARKS

Audience Size: 21 Thousand Devices

Explore the National Parks Audience

Below you'll find more information about the National Parks audience, broken down in different categories based on their digital and physical behaviors. These are 21 thousand unique devices whose actions qualify for the National Parks audience.

Dstillery Crafted Audiences

INTERESTS

The National Parks audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the National Parks audience is Travel Book Readers.

Interest Composition Index
Travel Book Readers 51.20% 28.29x
Family Adventures Travelers 50.72% 28.07x
Travel Guide and Review Readers 64.59% 27.49x
Nature and Outdoors Book Readers 48.80% 27.29x
Work Comes First Travelers 46.89% 26.84x
Travel Researchers 57.89% 24.18x
Work Hard, Play Hard Travelers 50.24% 24.15x
Vacation Rental Accommodation Researchers 41.63% 24.09x
Telluride Trip Planners 60.77% 23.98x
Sporting Goods Shoppers 46.41% 23.81x
Composition Percentage: The overlap percentage between the National Parks audience and the Interest attribute.
Index: A comparison of the National Parks audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The National Parks audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the National Parks audience is LOFT.

Location Composition Index
LOFT 0.02% 1.89x
Carhartt 0.05% 1.06x
Composition Percentage: The overlap percentage between the National Parks audience and the Location attribute.
Index: A comparison of the National Parks audience to the internet population.
Dstillery Web Insights

WEBSITES

The National Parks audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the National Parks audience is earthtrekkers.com.

Website Composition Index
earthtrekkers.com 26.77% 83.81x
campendium.com 14.34% 50.94x
backpacker.com 17.56% 47.62x
frommers.com 14.16% 35.34x
onthesnow.com 8.88% 34.29x
billingsgazette.com 12.15% 33.43x
uncovercolorado.com 10.07% 32.86x
lonelyplanet.com 10.93% 32.71x
hotels.com 22.74% 32.15x
nbcmontana.com 9.05% 31.59x
Composition Percentage: The overlap percentage between the National Parks audience and the Web attribute.
Index: A comparison of the National Parks audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the National Parks audience is Backpacking.

Content Affinity Composition Index
Backpacking 20.94% 41.11x
Travel Adventure 17.97% 39.67x
Colorado Snow 3.25% 35.07x
Caribbean Vacation 2.01% 32.09x
Local Events & Travel Guide 17.59% 29.18x
Smart Travel 3.25% 27.21x
Nature & Wildlife 2.20% 26.84x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 15.77% 25.07x
Cruise Vacations 4.40% 24.94x
Utah Cluster 16.73% 23.25x
Composition Percentage: The overlap percentage between the National Parks audience and the Content Affinity attribute.
Index: A comparison of the National Parks audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The National Parks audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male