Dstillery Audiences

NATIONAL PARKS

Audience Size: 17 Thousand Devices

Explore the National Parks Audience

Below you'll find more information about the National Parks audience, broken down in different categories based on their digital and physical behaviors. These are 17 thousand unique devices whose actions qualify for the National Parks audience.

Dstillery Crafted Audiences

INTERESTS

The National Parks audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the National Parks audience is Travel Book Readers.

Interest Composition Index
Travel Book Readers 54.29% 30.78x
Travel Guide and Review Readers 62.29% 26.39x
Nature and Outdoors Book Readers 45.71% 26.24x
Family Adventures Travelers 44.00% 23.95x
Telluride Trip Planners 59.43% 23.85x
Work Comes First Travelers 37.14% 22.18x
Vacation Rental Accommodation Researchers 36.57% 21.90x
Work Hard, Play Hard Travelers 44.57% 20.99x
Montana and Idaho Trip Planners 57.14% 20.89x
Road Trip Planners 56.00% 20.45x
Composition Percentage: The overlap percentage between the National Parks audience and the Interest attribute.
Index: A comparison of the National Parks audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The National Parks audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the National Parks audience is White House Black Market.

Location Composition Index
White House Black Market 0.07% 3.34x
LOFT 0.03% 1.98x
Journeys 0.06% 1.78x
Chicos 0.03% 1.78x
American Eagle Outfitters 0.03% 1.71x
Old Navy 0.06% 1.55x
Express 0.03% 1.49x
The Childrens Place 0.03% 1.17x
Carhartt 0.17% 0.76x
Composition Percentage: The overlap percentage between the National Parks audience and the Location attribute.
Index: A comparison of the National Parks audience to the internet population.
Dstillery Web Insights

WEBSITES

The National Parks audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the National Parks audience is earthtrekkers.com.

Website Composition Index
earthtrekkers.com 31.86% 103.30x
backpacker.com 17.85% 46.13x
outsideonline.com 11.87% 38.74x
frommers.com 16.27% 37.03x
switchbacktravel.com 10.19% 34.70x
uncovercolorado.com 12.74% 34.52x
billingsgazette.com 12.03% 32.41x
hotels.com 13.22% 31.10x
fodors.com 23.74% 30.53x
nbcmontana.com 9.84% 29.97x
Composition Percentage: The overlap percentage between the National Parks audience and the Web attribute.
Index: A comparison of the National Parks audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the National Parks audience is Backpacking.

Content Affinity Composition Index
Backpacking 20.62% 47.18x
Travel Adventure 19.70% 37.18x
Smart Travel 3.99% 34.72x
Colorado Snow 3.42% 32.19x
Local Events & Travel Guide 18.22% 24.99x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 15.26% 22.35x
Caribbean Vacation 1.82% 21.84x
Utah Cluster 15.26% 20.02x
Serbia & Albania Cluster 1.05% 19.27x
Cruise Vacations 2.51% 17.31x
Composition Percentage: The overlap percentage between the National Parks audience and the Content Affinity attribute.
Index: A comparison of the National Parks audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The National Parks audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male