Dstillery Audiences

NATIONAL PARKS

Audience Size: 254.1 Thousand Devices

Explore the National Parks Audience

Below you'll find more information about the National Parks audience, broken down in different categories based on their digital and physical behaviors. These are 254.1 thousand unique devices whose actions qualify for the National Parks audience.

Dstillery Crafted Audiences

INTERESTS

The National Parks audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the National Parks audience is Montana and Idaho Trip Planners.

Interest Composition Index
Montana and Idaho Trip Planners 77.17% 23.06x
Oregon Trip Planners 65.15% 19.40x
Telluride Trip Planners 64.52% 18.08x
Travel Book Readers 52.78% 17.93x
Western Canada Skiers and Snowboarders 41.33% 17.57x
Nature and Outdoors Book Readers 51.99% 17.17x
Tahoe Skiers and Snowboarders 60.31% 16.56x
Phoenix Trip Planners 51.94% 16.21x
Camping Enthusiasts 51.16% 16.13x
Train Travelers 49.89% 16.04x
Composition Percentage: The overlap percentage between the National Parks audience and the Interest attribute.
Index: A comparison of the National Parks audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The National Parks audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the National Parks audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.04% 2.32x
REI 0.02% 2.01x
Kate Spade 0.04% 1.95x
Bonobos 0.02% 1.77x
Patagonia 0.01% 1.77x
Madewell 0.03% 1.65x
The North Face 0.02% 1.52x
J. Crew 0.05% 1.36x
Zumiez 0.07% 1.34x
Jos A. Bank Clothiers 0.04% 1.32x
Composition Percentage: The overlap percentage between the National Parks audience and the Location attribute.
Index: A comparison of the National Parks audience to the internet population.
Dstillery Web Insights

WEBSITES

The National Parks audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the National Parks audience is usparklodging.com.

Website Composition Index
usparklodging.com 17.26% 417.25x
visitutah.com 15.58% 362.25x
myyosemitepark.com 9.76% 334.95x
oars.com 8.52% 305.25x
nationalparkreservations.com 23.21% 289.65x
myutahparks.com 5.68% 273.49x
mygrandcanyonpark.com 11.51% 263.22x
utah.com 42.78% 256.13x
yellowstonepark.com 28.47% 254.91x
nationalparks.org 14.08% 216.20x
Composition Percentage: The overlap percentage between the National Parks audience and the Web attribute.
Index: A comparison of the National Parks audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the National Parks audience is Backpacking.

Content Affinity Composition Index
Backpacking 18.88% 47.87x
San Francisco Tourism 2.85% 40.89x
Colorado Snow 5.59% 31.55x
Winter Sports & Gear 4.00% 26.77x
Utah Cluster 17.91% 22.91x
London Tourism 0.20% 21.91x
Travel Adventure 19.69% 21.51x
Southern California Tourism 5.09% 21.02x
Weather Information 2.05% 19.44x
Local Events & Travel Guide 17.17% 17.95x
Composition Percentage: The overlap percentage between the National Parks audience and the Content Affinity attribute.
Index: A comparison of the National Parks audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The National Parks audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male