Dstillery Audiences

NATIONAL PARKS

Audience Size: 335.3 Thousand Devices

Explore the National Parks Audience

Below you'll find more information about the National Parks audience, broken down in different categories based on their digital and physical behaviors. These are 335.3 thousand unique devices whose actions qualify for the National Parks audience.

Dstillery Crafted Audiences

INTERESTS

The National Parks audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the National Parks audience is Montana and Idaho Trip Planners.

Interest Composition Index
Montana and Idaho Trip Planners 74.38% 24.83x
Oregon Trip Planners 61.58% 20.15x
Telluride Trip Planners 52.94% 19.85x
Western Canada Skiers and Snowboarders 39.64% 19.14x
Travel Book Readers 48.17% 18.60x
Tahoe Skiers and Snowboarders 53.52% 18.26x
Travel Guide and Review Readers 48.30% 18.13x
Nature and Outdoors Book Readers 42.81% 17.76x
Travel Researchers 46.11% 17.30x
Phoenix Trip Planners 45.54% 17.30x
Composition Percentage: The overlap percentage between the National Parks audience and the Interest attribute.
Index: A comparison of the National Parks audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The National Parks audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the National Parks audience is REI.

Location Composition Index
REI 0.03% 2.34x
Patagonia 0.02% 1.93x
Intermix 0.01% 1.75x
Bonobos 0.13% 1.65x
Columbia 0.02% 1.54x
Hugo Boss 0.05% 1.46x
Topshop 0.03% 1.40x
The North Face 0.02% 1.38x
White House Black Market 0.44% 1.36x
American Apparel 0.04% 1.33x
Composition Percentage: The overlap percentage between the National Parks audience and the Location attribute.
Index: A comparison of the National Parks audience to the internet population.
Dstillery Web Insights

WEBSITES

The National Parks audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the National Parks audience is usparklodging.com.

Website Composition Index
usparklodging.com 17.22% 361.11x
hikinginglacier.com 5.71% 349.75x
visitutah.com 17.09% 349.03x
myyosemitepark.com 9.39% 312.78x
oars.com 9.07% 262.71x
myutahparks.com 5.51% 262.20x
mygrandcanyonpark.com 10.36% 257.00x
nationalparkreservations.com 22.78% 252.29x
yellowstonepark.com 27.87% 251.45x
utah.com 44.02% 214.19x
Composition Percentage: The overlap percentage between the National Parks audience and the Web attribute.
Index: A comparison of the National Parks audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the National Parks audience is Backpacking.

Content Affinity Composition Index
Backpacking 18.73% 45.90x
San Francisco Tourism 3.67% 35.90x
Winter Sports & Gear 4.05% 29.49x
Colorado Snow 6.46% 26.10x
Utah Cluster 16.97% 22.56x
Travel Adventure 20.90% 21.14x
London Tourism 0.27% 19.61x
Weather Information 2.15% 18.33x
Southern California Tourism 5.56% 18.32x
Local Events & Travel Guide 15.74% 17.35x
Composition Percentage: The overlap percentage between the National Parks audience and the Content Affinity attribute.
Index: A comparison of the National Parks audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The National Parks audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male