Explore the National Parks Audience
Below you'll find more information about the National Parks audience, broken down in different categories based on their digital and physical behaviors. These are 21 thousand unique devices whose actions qualify for the National Parks audience.
INTERESTS
The National Parks audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the National Parks audience is Travel Book Readers.
| Interest | Composition | Index |
| Travel Book Readers | 51.20% | 28.29x |
| Family Adventures Travelers | 50.72% | 28.07x |
| Travel Guide and Review Readers | 64.59% | 27.49x |
| Nature and Outdoors Book Readers | 48.80% | 27.29x |
| Work Comes First Travelers | 46.89% | 26.84x |
| Travel Researchers | 57.89% | 24.18x |
| Work Hard, Play Hard Travelers | 50.24% | 24.15x |
| Vacation Rental Accommodation Researchers | 41.63% | 24.09x |
| Telluride Trip Planners | 60.77% | 23.98x |
| Sporting Goods Shoppers | 46.41% | 23.81x |
Composition Percentage:
The overlap percentage between the National Parks audience and the Interest attribute.
Index: A comparison of the National Parks audience to the internet population.
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APPAREL RETAILERS
The National Parks audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the National Parks audience is LOFT.
| Location | Composition | Index |
| LOFT | 0.02% | 1.89x |
| Carhartt | 0.05% | 1.06x |
Composition Percentage:
The overlap percentage between the National Parks audience and the Location attribute.
Index: A comparison of the National Parks audience to the internet population.
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WEBSITES
The National Parks audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the National Parks audience is earthtrekkers.com.
| Website | Composition | Index |
| earthtrekkers.com | 26.77% | 83.81x |
| campendium.com | 14.34% | 50.94x |
| backpacker.com | 17.56% | 47.62x |
| frommers.com | 14.16% | 35.34x |
| onthesnow.com | 8.88% | 34.29x |
| billingsgazette.com | 12.15% | 33.43x |
| uncovercolorado.com | 10.07% | 32.86x |
| lonelyplanet.com | 10.93% | 32.71x |
| hotels.com | 22.74% | 32.15x |
| nbcmontana.com | 9.05% | 31.59x |
Composition Percentage:
The overlap percentage between the National Parks audience and the Web attribute.
Index: A comparison of the National Parks audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the National Parks audience is Backpacking.
| Content Affinity | Composition | Index |
| Backpacking | 20.94% | 41.11x |
| Travel Adventure | 17.97% | 39.67x |
| Colorado Snow | 3.25% | 35.07x |
| Caribbean Vacation | 2.01% | 32.09x |
| Local Events & Travel Guide | 17.59% | 29.18x |
| Smart Travel | 3.25% | 27.21x |
| Nature & Wildlife | 2.20% | 26.84x |
| Assorted Topics (The Outdoors, Sports, Furniture, Travel) | 15.77% | 25.07x |
| Cruise Vacations | 4.40% | 24.94x |
| Utah Cluster | 16.73% | 23.25x |
Composition Percentage:
The overlap percentage between the National Parks audience and the Content Affinity attribute.
Index: A comparison of the National Parks audience to the internet population.
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DEMOGRAPHICS
The National Parks audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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