Explore the National Parks Audience
Below you'll find more information about the National Parks audience, broken down in different categories based on their digital and physical behaviors. These are 382 thousand unique devices whose actions qualify for the National Parks audience.
INTERESTS
The National Parks audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the National Parks audience is Montana and Idaho Trip Planners.
| Interest | Composition | Index |
| Montana and Idaho Trip Planners | 62.93% | 27.17x |
| Oregon Trip Planners | 48.62% | 19.34x |
| Travel Guide and Review Readers | 39.22% | 18.30x |
| Travel Book Readers | 39.25% | 18.09x |
| Western Canada Skiers and Snowboarders | 33.86% | 18.06x |
| Tahoe Skiers and Snowboarders | 41.73% | 17.90x |
| Travel Researchers | 37.98% | 17.36x |
| Phoenix Trip Planners | 38.38% | 16.92x |
| Train Travelers | 35.63% | 16.62x |
| Nature and Outdoors Book Readers | 36.04% | 16.15x |
Composition Percentage:
The overlap percentage between the National Parks audience and the Interest attribute.
Index: A comparison of the National Parks audience to the internet population.
Curious about what else the National Parks audience is interested in?
Sign Up
APPAREL RETAILERS
The National Parks audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the National Parks audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.01% | 2.99x |
| Lorna Jane | 0.01% | 2.42x |
| LL Bean | 0.02% | 2.09x |
| REI | 0.04% | 2.01x |
| Supreme | 0.02% | 1.99x |
| Tommy Bahama | 0.06% | 1.73x |
| Bonobos | 0.09% | 1.58x |
| Patagonia | 0.02% | 1.56x |
| Eddie Bauer | 0.05% | 1.55x |
| Kate Spade | 0.04% | 1.24x |
Composition Percentage:
The overlap percentage between the National Parks audience and the Location attribute.
Index: A comparison of the National Parks audience to the internet population.
Want to find more of the National Parks audience in the real world?
Sign Up
WEBSITES
The National Parks audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the National Parks audience is usparklodging.com.
| Website | Composition | Index |
| usparklodging.com | 16.47% | 266.77x |
| hikinginglacier.com | 5.07% | 264.09x |
| us-parks.com | 3.61% | 259.55x |
| visitutah.com | 20.70% | 240.54x |
| myyosemitepark.com | 9.25% | 225.93x |
| oars.com | 9.29% | 200.02x |
| myutahparks.com | 5.54% | 199.38x |
| nationalparkreservations.com | 21.24% | 190.65x |
| yellowstonepark.com | 25.93% | 189.50x |
| mygrandcanyonpark.com | 10.14% | 184.66x |
Composition Percentage:
The overlap percentage between the National Parks audience and the Web attribute.
Index: A comparison of the National Parks audience to the internet population.
Want to see more of the websites the National Parks audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the National Parks audience is Backpacking.
| Content Affinity | Composition | Index |
| Backpacking | 19.39% | 32.45x |
| San Francisco Tourism | 4.63% | 24.76x |
| Winter Sports & Gear | 4.68% | 21.95x |
| Colorado Snow | 7.62% | 20.10x |
| Utah Cluster | 16.71% | 18.05x |
| Travel Adventure | 24.66% | 16.15x |
| Weather Information | 2.85% | 14.31x |
| Local Events & Travel Guide | 15.46% | 13.89x |
| European Museums, Restaurants & Events | 3.55% | 13.74x |
| Assorted Topics (The Outdoors, Sports, Furniture, Travel) | 9.53% | 13.73x |
Composition Percentage:
The overlap percentage between the National Parks audience and the Content Affinity attribute.
Index: A comparison of the National Parks audience to the internet population.
Want to see more of the Content Affinities the National Parks audience visits?
Sign Up
DEMOGRAPHICS
The National Parks audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
Interested in seeing other characteristics of the National Parks audience?
Sign Up