Explore the National Parks Audience
Below you'll find more information about the National Parks audience, broken down in different categories based on their digital and physical behaviors. These are 335.3 thousand unique devices whose actions qualify for the National Parks audience.
INTERESTS
The National Parks audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the National Parks audience is Montana and Idaho Trip Planners.
| Interest | Composition | Index |
| Montana and Idaho Trip Planners | 74.38% | 24.83x |
| Oregon Trip Planners | 61.58% | 20.15x |
| Telluride Trip Planners | 52.94% | 19.85x |
| Western Canada Skiers and Snowboarders | 39.64% | 19.14x |
| Travel Book Readers | 48.17% | 18.60x |
| Tahoe Skiers and Snowboarders | 53.52% | 18.26x |
| Travel Guide and Review Readers | 48.30% | 18.13x |
| Nature and Outdoors Book Readers | 42.81% | 17.76x |
| Travel Researchers | 46.11% | 17.30x |
| Phoenix Trip Planners | 45.54% | 17.30x |
Composition Percentage:
The overlap percentage between the National Parks audience and the Interest attribute.
Index: A comparison of the National Parks audience to the internet population.
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APPAREL RETAILERS
The National Parks audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the National Parks audience is REI.
| Location | Composition | Index |
| REI | 0.03% | 2.34x |
| Patagonia | 0.02% | 1.93x |
| Intermix | 0.01% | 1.75x |
| Bonobos | 0.13% | 1.65x |
| Columbia | 0.02% | 1.54x |
| Hugo Boss | 0.05% | 1.46x |
| Topshop | 0.03% | 1.40x |
| The North Face | 0.02% | 1.38x |
| White House Black Market | 0.44% | 1.36x |
| American Apparel | 0.04% | 1.33x |
Composition Percentage:
The overlap percentage between the National Parks audience and the Location attribute.
Index: A comparison of the National Parks audience to the internet population.
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WEBSITES
The National Parks audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the National Parks audience is usparklodging.com.
| Website | Composition | Index |
| usparklodging.com | 17.22% | 361.11x |
| hikinginglacier.com | 5.71% | 349.75x |
| visitutah.com | 17.09% | 349.03x |
| myyosemitepark.com | 9.39% | 312.78x |
| oars.com | 9.07% | 262.71x |
| myutahparks.com | 5.51% | 262.20x |
| mygrandcanyonpark.com | 10.36% | 257.00x |
| nationalparkreservations.com | 22.78% | 252.29x |
| yellowstonepark.com | 27.87% | 251.45x |
| utah.com | 44.02% | 214.19x |
Composition Percentage:
The overlap percentage between the National Parks audience and the Web attribute.
Index: A comparison of the National Parks audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the National Parks audience is Backpacking.
| Content Affinity | Composition | Index |
| Backpacking | 18.73% | 45.90x |
| San Francisco Tourism | 3.67% | 35.90x |
| Winter Sports & Gear | 4.05% | 29.49x |
| Colorado Snow | 6.46% | 26.10x |
| Utah Cluster | 16.97% | 22.56x |
| Travel Adventure | 20.90% | 21.14x |
| London Tourism | 0.27% | 19.61x |
| Weather Information | 2.15% | 18.33x |
| Southern California Tourism | 5.56% | 18.32x |
| Local Events & Travel Guide | 15.74% | 17.35x |
Composition Percentage:
The overlap percentage between the National Parks audience and the Content Affinity attribute.
Index: A comparison of the National Parks audience to the internet population.
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DEMOGRAPHICS
The National Parks audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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