Dstillery Audiences

NATURE & WILDLIFE

Audience Size: 317.4 Thousand Devices

Explore the Nature & Wildlife Audience

Below you'll find more information about the Nature & Wildlife audience, broken down in different categories based on their digital and physical behaviors. These are 317.4 thousand unique devices whose actions qualify for the Nature & Wildlife audience.

Dstillery Crafted Audiences

INTERESTS

The Nature & Wildlife audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Nature & Wildlife audience is Nature and Outdoors Book Readers.

Interest Composition Index
Nature and Outdoors Book Readers 73.83% 34.80x
Ocean Activists 54.01% 24.03x
Charitable Organization Supporters 48.59% 22.31x
Australia Trip Planners 48.99% 20.75x
Eco-Conscious Consumers 41.15% 20.09x
Liberal Think Tank Readers 43.54% 19.70x
Ivy League College Researchers 42.63% 19.45x
College Students 46.20% 19.42x
Teachers 43.03% 19.01x
Online Grammar Tool Users 39.58% 18.85x
Composition Percentage: The overlap percentage between the Nature & Wildlife audience and the Interest attribute.
Index: A comparison of the Nature & Wildlife audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Nature & Wildlife audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Nature & Wildlife audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.01% 6.82x
Banana Republic 0.01% 2.61x
LOFT 0.01% 2.43x
Express 0.01% 2.34x
Buckle 0.01% 2.25x
Journeys 0.01% 2.02x
Old Navy 0.02% 1.76x
Victoria's Secret 0.01% 1.46x
Carhartt 0.12% 1.01x
Composition Percentage: The overlap percentage between the Nature & Wildlife audience and the Location attribute.
Index: A comparison of the Nature & Wildlife audience to the internet population.
Dstillery Web Insights

WEBSITES

The Nature & Wildlife audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Nature & Wildlife audience is defenders.org.

Website Composition Index
defenders.org 10.21% 304.45x
oceana.org 8.32% 280.38x
nature.org 18.74% 276.47x
nwf.org 15.65% 264.16x
nathab.com 5.23% 183.38x
africageographic.com 3.22% 169.89x
biologicaldiversity.org 5.55% 164.95x
fao.org 10.70% 163.00x
whoi.edu 5.98% 159.57x
royalsocietypublishing.org 3.79% 143.85x
Composition Percentage: The overlap percentage between the Nature & Wildlife audience and the Web attribute.
Index: A comparison of the Nature & Wildlife audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Nature & Wildlife audience is Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism).

Content Affinity Composition Index
Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism) 8.87% 91.80x
Bird Watching 2.42% 65.20x
Science Education & Academia 6.67% 63.94x
International Development & Health 2.45% 50.69x
Youth Educational Resources 2.18% 43.28x
Scuba Diving 0.30% 41.85x
Social & Demographic Trends 1.06% 40.27x
University Press 6.36% 39.00x
Medical Supplies and Information 5.13% 35.50x
Aid Groups 3.35% 34.25x
Composition Percentage: The overlap percentage between the Nature & Wildlife audience and the Content Affinity attribute.
Index: A comparison of the Nature & Wildlife audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Nature & Wildlife audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female