Dstillery Audiences

NATURE & WILDLIFE

Audience Size: 1.2 Million Devices

Explore the Nature & Wildlife Audience

Below you'll find more information about the Nature & Wildlife audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Nature & Wildlife audience.

Dstillery Crafted Audiences

INTERESTS

The Nature & Wildlife audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Nature & Wildlife audience is Nature and Outdoors Book Readers.

Interest Composition Index
Nature and Outdoors Book Readers 52.93% 25.41x
Environmental Activists 45.27% 18.98x
Eco-Conscious Consumers 29.06% 16.24x
Charitable Organization Supporters 32.95% 15.15x
Sea World Park Trip Planners 35.10% 14.45x
Australia Trip Planners 33.40% 13.63x
Occupy Movement Supporters 29.38% 13.57x
College Students 32.58% 13.32x
Readers of Japanese Content 23.80% 12.76x
Liberal Think Tank Readers 29.48% 12.69x
Composition Percentage: The overlap percentage between the Nature & Wildlife audience and the Interest attribute.
Index: A comparison of the Nature & Wildlife audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Nature & Wildlife audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Nature & Wildlife audience is Everlane.

Location Composition Index
Everlane 0.00% 1.54x
Chicos 0.06% 1.49x
The North Face 0.03% 1.43x
Intermix 0.01% 1.40x
Patagonia 0.02% 1.38x
Express Outlets 0.00% 1.37x
Columbia 0.01% 1.36x
Ann Taylor 0.03% 1.35x
Madewell 0.02% 1.34x
LL Bean 0.01% 1.25x
Composition Percentage: The overlap percentage between the Nature & Wildlife audience and the Location attribute.
Index: A comparison of the Nature & Wildlife audience to the internet population.
Dstillery Web Insights

WEBSITES

The Nature & Wildlife audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Nature & Wildlife audience is ngm.nationalgeographic.com.

Website Composition Index
ngm.nationalgeographic.com 2.04% 217.27x
iucn.org 1.65% 207.38x
bioone.org 5.68% 205.26x
nhptv.org 2.85% 183.36x
animalfactguide.com 2.11% 179.31x
conservationfund.org 1.24% 177.69x
realclimate.org 1.34% 173.98x
landtrustalliance.org 1.29% 167.24x
conservation.org 1.03% 165.97x
biodiversitylibrary.org 2.51% 164.22x
Composition Percentage: The overlap percentage between the Nature & Wildlife audience and the Web attribute.
Index: A comparison of the Nature & Wildlife audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Nature & Wildlife audience is Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism).

Content Affinity Composition Index
Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism) 9.45% 37.03x
Bird Watching 3.47% 36.59x
Environmental Conservation 0.15% 33.10x
Liberal Views on Government, Finance, and Economy 7.42% 30.42x
Science Education & Academia 10.04% 23.84x
Assorted Topics (Animals, Clothing, Events, Education) 0.09% 21.42x
Aid Groups 3.38% 20.52x
Australia & New Zealand Media 6.24% 19.83x
Philanthropy - Nonprofits 1.61% 19.21x
International Travel 1.70% 18.94x
Composition Percentage: The overlap percentage between the Nature & Wildlife audience and the Content Affinity attribute.
Index: A comparison of the Nature & Wildlife audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Nature & Wildlife audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male