Dstillery Audiences

NATURE & WILDLIFE

Audience Size: 99.9 Thousand Devices

Explore the Nature & Wildlife Audience

Below you'll find more information about the Nature & Wildlife audience, broken down in different categories based on their digital and physical behaviors. These are 99.9 thousand unique devices whose actions qualify for the Nature & Wildlife audience.

Dstillery Crafted Audiences

INTERESTS

The Nature & Wildlife audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Nature & Wildlife audience is Nature and Outdoors Book Readers.

Interest Composition Index
Nature and Outdoors Book Readers 61.60% 39.12x
Sea World Park Trip Planners 58.84% 23.73x
Ocean Activists 36.53% 23.15x
Australia Trip Planners 39.49% 19.24x
Eco-Conscious Consumers 21.82% 17.89x
Beekeeping Enthusiasts 28.73% 17.45x
Executive and C-Suite 22.31% 17.30x
Ivy League College Researchers 19.94% 16.12x
History Buffs 27.15% 15.56x
Online Grammar Tool Users 20.93% 15.51x
Composition Percentage: The overlap percentage between the Nature & Wildlife audience and the Interest attribute.
Index: A comparison of the Nature & Wildlife audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Nature & Wildlife audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Nature & Wildlife audience is Brooks Brothers.

Location Composition Index
Brooks Brothers 0.02% 3.36x
Belk 0.03% 2.90x
Lane Bryant 0.06% 2.89x
Coach 0.01% 1.73x
Gymboree 0.03% 1.67x
Mens Wearhouse 0.04% 1.44x
Carhartt 0.30% 1.39x
Aeropostale 0.03% 1.32x
Dressbarn 0.02% 1.19x
Journeys 0.04% 1.06x
Composition Percentage: The overlap percentage between the Nature & Wildlife audience and the Location attribute.
Index: A comparison of the Nature & Wildlife audience to the internet population.
Dstillery Web Insights

WEBSITES

The Nature & Wildlife audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Nature & Wildlife audience is fao.org.

Website Composition Index
fao.org 12.35% 237.95x
a-z-animals.com 66.45% 221.80x
nationalgeographic.com 90.71% 66.48x
sandiegozoo.org 3.62% 62.18x
hurriyetdailynews.com 3.41% 39.99x
explorersweb.com 1.81% 33.78x
unesco.org 1.72% 31.40x
ecowatch.com 10.62% 31.17x
airspacemag.com 1.78% 30.22x
theconversation.com 2.68% 28.95x
Composition Percentage: The overlap percentage between the Nature & Wildlife audience and the Web attribute.
Index: A comparison of the Nature & Wildlife audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Nature & Wildlife audience is Science Education & Academia.

Content Affinity Composition Index
Science Education & Academia 0.51% 41.36x
Aid Groups 2.20% 30.29x
Exotic Pets 1.54% 23.10x
Australia & New Zealand Media 1.87% 20.96x
English as a Second Language 0.39% 20.74x
Retail Industry News 0.28% 20.69x
Education Cluster 0.23% 20.21x
Historical Information - Museums & Libraries 0.94% 18.69x
Farming & Agriculture 0.37% 18.02x
Disease Cluster 0.18% 17.37x
Composition Percentage: The overlap percentage between the Nature & Wildlife audience and the Content Affinity attribute.
Index: A comparison of the Nature & Wildlife audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Nature & Wildlife audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male