Explore the Nature & Wildlife Audience
Below you'll find more information about the Nature & Wildlife audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Nature & Wildlife audience.
INTERESTS
The Nature & Wildlife audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Nature & Wildlife audience is Nature and Outdoors Book Readers.
| Interest | Composition | Index |
| Nature and Outdoors Book Readers | 54.93% | 26.18x |
| Environmental Activists | 45.80% | 19.31x |
| Charitable Organization Supporters | 32.00% | 16.38x |
| Eco-Conscious Consumers | 29.63% | 16.35x |
| Australia Trip Planners | 30.74% | 14.44x |
| Sea World Park Trip Planners | 34.90% | 14.01x |
| Occupy Movement Supporters | 28.34% | 13.86x |
| College Students | 32.99% | 13.29x |
| Democrats | 25.25% | 12.87x |
| Readers of Japanese Content | 23.93% | 12.80x |
Composition Percentage:
The overlap percentage between the Nature & Wildlife audience and the Interest attribute.
Index: A comparison of the Nature & Wildlife audience to the internet population.
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APPAREL RETAILERS
The Nature & Wildlife audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Nature & Wildlife audience is LL Bean.
| Location | Composition | Index |
| LL Bean | 0.01% | 2.26x |
| Patagonia | 0.01% | 1.43x |
| Gymboree | 0.04% | 1.36x |
| Urban Outfitters | 0.04% | 1.31x |
| Columbia | 0.01% | 1.31x |
| REI | 0.02% | 1.31x |
| Ralph Lauren | 0.01% | 1.29x |
| Abercrombie & Fitch | 0.02% | 1.20x |
| J. Crew | 0.03% | 1.19x |
| Lululemon | 0.05% | 1.16x |
Composition Percentage:
The overlap percentage between the Nature & Wildlife audience and the Location attribute.
Index: A comparison of the Nature & Wildlife audience to the internet population.
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WEBSITES
The Nature & Wildlife audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Nature & Wildlife audience is arkive.org.
| Website | Composition | Index |
| arkive.org | 1.06% | 208.23x |
| iucn.org | 1.38% | 202.99x |
| ngm.nationalgeographic.com | 2.75% | 200.48x |
| bioone.org | 5.89% | 198.85x |
| nhptv.org | 3.70% | 167.08x |
| realclimate.org | 1.33% | 166.47x |
| conservationfund.org | 1.29% | 166.02x |
| animalfactguide.com | 2.29% | 162.44x |
| biodiversitylibrary.org | 2.50% | 159.37x |
| landtrustalliance.org | 1.32% | 156.83x |
Composition Percentage:
The overlap percentage between the Nature & Wildlife audience and the Web attribute.
Index: A comparison of the Nature & Wildlife audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Nature & Wildlife audience is Assorted Topics #11293 (Academic Press, World Facts, Nature Conservation, Liberalism).
| Content Affinity | Composition | Index |
| Assorted Topics #11293 (Academic Press, World Facts, Nature Conservation, Liberalism) | 9.60% | 38.45x |
| Bird Watching | 3.99% | 36.44x |
| Environmental Conservation | 0.15% | 33.17x |
| Liberal Views on Government, Finance, and Economy | 7.68% | 30.97x |
| Assorted Topics #11406 (Animals, Clothing, Events, Education) | 0.12% | 25.64x |
| Science Education & Academia | 9.93% | 24.74x |
| Aid Groups | 3.67% | 20.48x |
| International Development & Health | 2.91% | 19.94x |
| Australia & New Zealand Media | 6.59% | 19.57x |
| Philanthropy - Nonprofits | 1.69% | 19.52x |
Composition Percentage:
The overlap percentage between the Nature & Wildlife audience and the Content Affinity attribute.
Index: A comparison of the Nature & Wildlife audience to the internet population.
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DEMOGRAPHICS
The Nature & Wildlife audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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