Dstillery Audiences

NATURE & WILDLIFE

Audience Size: 100.5 Thousand Devices

Explore the Nature & Wildlife Audience

Below you'll find more information about the Nature & Wildlife audience, broken down in different categories based on their digital and physical behaviors. These are 100.5 thousand unique devices whose actions qualify for the Nature & Wildlife audience.

Dstillery Crafted Audiences

INTERESTS

The Nature & Wildlife audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Nature & Wildlife audience is Nature and Outdoors Book Readers.

Interest Composition Index
Nature and Outdoors Book Readers 82.33% 33.80x
Ocean Activists 61.88% 23.59x
Ivy League College Researchers 54.71% 23.05x
Eco-Conscious Consumers 52.29% 22.30x
Australia Trip Planners 61.26% 21.72x
Charitable Organization Supporters 57.22% 21.41x
College Students 56.86% 20.61x
Liberal Think Tank Readers 52.20% 20.30x
Professional Medical Journal Readers 53.18% 20.25x
Beekeeping Enthusiasts 53.36% 20.08x
Composition Percentage: The overlap percentage between the Nature & Wildlife audience and the Interest attribute.
Index: A comparison of the Nature & Wildlife audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Nature & Wildlife audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Nature & Wildlife audience is American Eagle Outfitters.

Location Composition Index
American Eagle Outfitters 0.03% 3.91x
Mens Wearhouse 0.03% 2.96x
Banana Republic 0.02% 2.70x
Gap 0.02% 2.31x
Maurices 0.03% 2.17x
White House Black Market 0.02% 1.92x
Carhartt 0.16% 1.53x
Composition Percentage: The overlap percentage between the Nature & Wildlife audience and the Location attribute.
Index: A comparison of the Nature & Wildlife audience to the internet population.
Dstillery Web Insights

WEBSITES

The Nature & Wildlife audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Nature & Wildlife audience is a-z-animals.com.

Website Composition Index
a-z-animals.com 14.05% 231.71x
nationalgeographic.com 79.13% 152.31x
slideplayer.com 5.29% 104.09x
onlinelibrary.wiley.com 18.59% 100.62x
eurekalert.org 6.56% 95.06x
si.edu 8.96% 90.97x
worldcat.org 6.11% 85.77x
wri.org 4.42% 84.85x
artnet.com 4.48% 74.96x
charitynavigator.org 4.52% 72.71x
Composition Percentage: The overlap percentage between the Nature & Wildlife audience and the Web attribute.
Index: A comparison of the Nature & Wildlife audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Nature & Wildlife audience is Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism).

Content Affinity Composition Index
Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism) 7.90% 150.56x
Science Education & Academia 5.26% 101.58x
Bird Watching 2.36% 100.33x
International Development & Health 1.91% 87.57x
Social & Demographic Trends 0.80% 79.13x
University Press 5.52% 77.67x
Youth Educational Resources 1.62% 74.03x
Medical Supplies and Information 4.81% 57.11x
Writing & Publishing 3.09% 53.33x
Clean Energy 1.81% 48.41x
Composition Percentage: The overlap percentage between the Nature & Wildlife audience and the Content Affinity attribute.
Index: A comparison of the Nature & Wildlife audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Nature & Wildlife audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male