Explore the Nature & Wildlife Audience
Below you'll find more information about the Nature & Wildlife audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Nature & Wildlife audience.
INTERESTS
The Nature & Wildlife audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Nature & Wildlife audience is Nature and Outdoors Book Readers.
| Interest | Composition | Index |
| Nature and Outdoors Book Readers | 46.94% | 29.66x |
| Agriculture and Climate Advocates | 44.75% | 22.35x |
| Environmental Activists | 41.20% | 22.24x |
| Sea World Park Trip Planners | 32.05% | 17.34x |
| Eco-Conscious Consumers | 25.52% | 17.30x |
| Charitable Organization Supporters | 29.37% | 16.66x |
| Australia Trip Planners | 29.23% | 15.55x |
| Occupy Movement Supporters | 26.14% | 14.78x |
| College Students | 28.99% | 14.74x |
| PBS Enthusiasts | 29.05% | 14.60x |
Composition Percentage:
The overlap percentage between the Nature & Wildlife audience and the Interest attribute.
Index: A comparison of the Nature & Wildlife audience to the internet population.
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APPAREL RETAILERS
The Nature & Wildlife audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Nature & Wildlife audience is American Apparel.
| Location | Composition | Index |
| American Apparel | 0.04% | 1.51x |
| Banana Republic | 0.03% | 1.35x |
| Free People | 0.02% | 1.34x |
| Bonobos | 0.03% | 1.27x |
| REI | 0.02% | 1.24x |
| Abercrombie & Fitch | 0.02% | 1.22x |
| Kate Spade | 0.01% | 1.22x |
| Urban Outfitters | 0.04% | 1.22x |
| Ann Taylor | 0.01% | 1.20x |
| Jos A. Bank Clothiers | 0.25% | 1.18x |
Composition Percentage:
The overlap percentage between the Nature & Wildlife audience and the Location attribute.
Index: A comparison of the Nature & Wildlife audience to the internet population.
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WEBSITES
The Nature & Wildlife audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Nature & Wildlife audience is bioone.org.
| Website | Composition | Index |
| bioone.org | 5.44% | 151.03x |
| ngm.nationalgeographic.com | 1.50% | 150.14x |
| animalfactguide.com | 1.49% | 131.97x |
| conservationfund.org | 1.23% | 131.19x |
| realclimate.org | 1.39% | 130.13x |
| nhptv.org | 2.33% | 130.13x |
| conservation.org | 1.20% | 125.22x |
| biodiversitylibrary.org | 2.47% | 122.99x |
| landtrustalliance.org | 1.28% | 121.87x |
| geosociety.org | 1.83% | 121.43x |
Composition Percentage:
The overlap percentage between the Nature & Wildlife audience and the Web attribute.
Index: A comparison of the Nature & Wildlife audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Nature & Wildlife audience is Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism).
| Content Affinity | Composition | Index |
| Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism) | 10.29% | 33.98x |
| Bird Watching | 2.92% | 33.30x |
| Environmental Conservation | 0.14% | 29.65x |
| Liberal Views on Government, Finance, and Economy | 7.04% | 29.52x |
| Science Education & Academia | 10.62% | 23.78x |
| Aid Groups | 3.00% | 19.84x |
| Assorted Topics (Animals, Clothing, Events, Education) | 0.07% | 19.48x |
| International Travel | 1.53% | 19.09x |
| Australia & New Zealand Media | 6.07% | 18.63x |
| Philanthropy - Nonprofits | 1.46% | 17.75x |
Composition Percentage:
The overlap percentage between the Nature & Wildlife audience and the Content Affinity attribute.
Index: A comparison of the Nature & Wildlife audience to the internet population.
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DEMOGRAPHICS
The Nature & Wildlife audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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