Dstillery Audiences

NATURE & WILDLIFE

Audience Size: 66.5 Thousand Devices

Explore the Nature & Wildlife Audience

Below you'll find more information about the Nature & Wildlife audience, broken down in different categories based on their digital and physical behaviors. These are 66.5 thousand unique devices whose actions qualify for the Nature & Wildlife audience.

Dstillery Crafted Audiences

INTERESTS

The Nature & Wildlife audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Nature & Wildlife audience is Nature and Outdoors Book Readers.

Interest Composition Index
Nature and Outdoors Book Readers 61.68% 87.16x
Ocean Activists 28.26% 46.05x
Retired Government Employees 15.90% 37.08x
Animal Rights Researchers 43.07% 31.99x
Astronomy Enthusiasts 41.71% 29.88x
San Diego Activities Researchers 25.95% 29.58x
Beekeeping Enthusiasts 18.21% 28.37x
Ivy League College Researchers 8.15% 27.32x
Outdoors Enthusiasts 39.40% 26.68x
Mens Fitness Publication Readers 19.70% 25.69x
Composition Percentage: The overlap percentage between the Nature & Wildlife audience and the Interest attribute.
Index: A comparison of the Nature & Wildlife audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Nature & Wildlife audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Nature & Wildlife audience is Lane Bryant.

Location Composition Index
Lane Bryant 0.04% 3.46x
Tommy Bahama 0.02% 2.45x
Old Navy 0.02% 2.36x
White House Black Market 0.02% 2.22x
Zumiez 0.01% 1.85x
American Eagle Outfitters 0.01% 1.73x
Urban Outfitters 0.01% 1.72x
Maurices 0.03% 1.68x
Mens Wearhouse 0.01% 1.67x
The Childrens Place 0.01% 1.52x
Composition Percentage: The overlap percentage between the Nature & Wildlife audience and the Location attribute.
Index: A comparison of the Nature & Wildlife audience to the internet population.
Dstillery Web Insights

WEBSITES

The Nature & Wildlife audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Nature & Wildlife audience is nationalgeographic.com.

Website Composition Index
nationalgeographic.com 73.13% 630.89x
avantisvideo.com 19.31% 69.62x
champagneandshade.com 11.63% 58.38x
sendtonews.com 5.21% 56.06x
statnews.com 6.26% 55.09x
ecowatch.com 4.56% 52.79x
zmescience.com 9.91% 50.33x
economist.com 5.99% 48.83x
historyofyesterday.com 13.93% 48.06x
amomedia.com 6.74% 47.69x
Composition Percentage: The overlap percentage between the Nature & Wildlife audience and the Web attribute.
Index: A comparison of the Nature & Wildlife audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Nature & Wildlife audience is Exotic Pets.

Content Affinity Composition Index
Exotic Pets 0.99% 25.75x
Retail Industry News 0.28% 20.69x
Australia & New Zealand Media 2.70% 20.46x
Assorted Topics (Art, Photography, Fashion, Paranormal Activity) 5.97% 20.11x
Small Business Resources 10.23% 19.95x
Disease Cluster 0.18% 17.37x
Illinois 0.18% 17.02x
Photography 5.60% 16.83x
Hunting 3.78% 15.06x
Aid Groups 0.74% 15.01x
Composition Percentage: The overlap percentage between the Nature & Wildlife audience and the Content Affinity attribute.
Index: A comparison of the Nature & Wildlife audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Nature & Wildlife audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male