Dstillery Audiences

NATURE & WILDLIFE

Audience Size: 662.3 Thousand Devices

Explore the Nature & Wildlife Audience

Below you'll find more information about the Nature & Wildlife audience, broken down in different categories based on their digital and physical behaviors. These are 662.3 thousand unique devices whose actions qualify for the Nature & Wildlife audience.

Dstillery Crafted Audiences

INTERESTS

The Nature & Wildlife audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Nature & Wildlife audience is Nature and Outdoors Book Readers.

Interest Composition Index
Nature and Outdoors Book Readers 67.11% 22.17x
Agriculture and Climate Advocates 66.65% 17.39x
Environmental Activists 62.64% 16.71x
Beekeeping Enthusiasts 43.15% 14.72x
Eco-Conscious Consumers 43.23% 14.40x
Charitable Organization Supporters 50.48% 13.91x
Australia Trip Planners 49.51% 13.71x
College Students 47.44% 13.43x
Sea World Park Trip Planners 43.35% 13.28x
Occupy Movement Supporters 46.56% 12.81x
Composition Percentage: The overlap percentage between the Nature & Wildlife audience and the Interest attribute.
Index: A comparison of the Nature & Wildlife audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Nature & Wildlife audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Nature & Wildlife audience is Patagonia.

Location Composition Index
Patagonia 0.01% 2.14x
Ann Taylor 0.02% 1.49x
Uniqlo 0.01% 1.35x
The North Face 0.02% 1.35x
Talbots 0.03% 1.30x
REI 0.01% 1.29x
Free People 0.02% 1.17x
Urban Outfitters 0.03% 1.13x
Mens Wearhouse 0.05% 1.10x
Kate Spade 0.02% 1.05x
Composition Percentage: The overlap percentage between the Nature & Wildlife audience and the Location attribute.
Index: A comparison of the Nature & Wildlife audience to the internet population.
Dstillery Web Insights

WEBSITES

The Nature & Wildlife audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Nature & Wildlife audience is iucn.org.

Website Composition Index
iucn.org 2.45% 244.71x
bioone.org 5.25% 238.34x
realclimate.org 2.26% 201.30x
geosociety.org 1.81% 194.72x
biodiversitylibrary.org 2.65% 193.38x
nrcresearchpress.com 4.85% 188.87x
ametsoc.org 3.85% 183.01x
landtrustalliance.org 1.47% 182.02x
defenders.org 12.07% 173.87x
marinemammalcenter.org 2.36% 167.69x
Composition Percentage: The overlap percentage between the Nature & Wildlife audience and the Web attribute.
Index: A comparison of the Nature & Wildlife audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Nature & Wildlife audience is Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism).

Content Affinity Composition Index
Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism) 9.58% 53.27x
Bird Watching 2.80% 44.18x
Liberal Views on Government, Finance, and Economy 7.77% 40.85x
Science Education & Academia 7.53% 35.01x
Aid Groups 2.71% 27.57x
International Development & Health 2.62% 26.29x
Environmental Conservation 0.14% 25.37x
Assorted Topics (Animals, Clothing, Events, Education) 0.05% 25.18x
Youth Educational Resources 2.68% 24.01x
Philanthropy - Nonprofits 1.08% 22.91x
Composition Percentage: The overlap percentage between the Nature & Wildlife audience and the Content Affinity attribute.
Index: A comparison of the Nature & Wildlife audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Nature & Wildlife audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female