Dstillery Audiences

NATURE & WILDLIFE

Audience Size: 92.9 Thousand Devices

Explore the Nature & Wildlife Audience

Below you'll find more information about the Nature & Wildlife audience, broken down in different categories based on their digital and physical behaviors. These are 92.9 thousand unique devices whose actions qualify for the Nature & Wildlife audience.

Dstillery Crafted Audiences

INTERESTS

The Nature & Wildlife audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Nature & Wildlife audience is Nature and Outdoors Book Readers.

Interest Composition Index
Nature and Outdoors Book Readers 63.36% 33.62x
Ocean Activists 43.26% 22.50x
Australia Trip Planners 50.35% 20.97x
Sea World Park Trip Planners 54.02% 20.32x
Eco-Conscious Consumers 32.51% 19.60x
Ivy League College Researchers 32.86% 18.88x
Executive and C-Suite 30.26% 17.92x
Beekeeping Enthusiasts 33.33% 17.10x
Cholesterol Researchers 25.18% 16.38x
College Students 34.52% 16.38x
Composition Percentage: The overlap percentage between the Nature & Wildlife audience and the Interest attribute.
Index: A comparison of the Nature & Wildlife audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Nature & Wildlife audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Nature & Wildlife audience is Dressbarn.

Location Composition Index
Dressbarn 0.04% 2.97x
Gap 0.03% 2.37x
Jos A. Bank Clothiers 0.03% 2.30x
LOFT 0.03% 2.30x
American Eagle Outfitters 0.03% 2.25x
White House Black Market 0.03% 2.18x
Chicos 0.03% 2.08x
Zumiez 0.02% 1.82x
Lululemon 0.01% 1.64x
Coach 0.01% 1.59x
Composition Percentage: The overlap percentage between the Nature & Wildlife audience and the Location attribute.
Index: A comparison of the Nature & Wildlife audience to the internet population.
Dstillery Web Insights

WEBSITES

The Nature & Wildlife audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Nature & Wildlife audience is a-z-animals.com.

Website Composition Index
a-z-animals.com 52.45% 244.17x
nationalgeographic.com 89.43% 64.22x
sandiegozoo.org 4.36% 63.15x
pri.org 2.53% 33.91x
hurriyetdailynews.com 4.02% 33.74x
seafoodsource.com 2.03% 33.47x
beautyofbirds.com 1.99% 33.31x
nature.com 8.97% 30.94x
airspacemag.com 2.76% 30.85x
ecowatch.com 15.23% 30.50x
Composition Percentage: The overlap percentage between the Nature & Wildlife audience and the Web attribute.
Index: A comparison of the Nature & Wildlife audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Nature & Wildlife audience is Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism).

Content Affinity Composition Index
Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism) 1.91% 146.64x
Science Education & Academia 1.17% 65.43x
Aid Groups 2.95% 36.95x
Clean Energy 0.45% 36.69x
Writing & Publishing 0.43% 27.77x
Education Cluster 0.63% 24.51x
Exotic Pets 2.14% 24.35x
English as a Second Language 0.56% 22.52x
Historical Information - Museums & Libraries 1.15% 22.01x
Middle East News 4.41% 21.65x
Composition Percentage: The overlap percentage between the Nature & Wildlife audience and the Content Affinity attribute.
Index: A comparison of the Nature & Wildlife audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Nature & Wildlife audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male