Dstillery Audiences

NATURE & WILDLIFE

Audience Size: 1.2 Million Devices

Explore the Nature & Wildlife Audience

Below you'll find more information about the Nature & Wildlife audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Nature & Wildlife audience.

Dstillery Crafted Audiences

INTERESTS

The Nature & Wildlife audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Nature & Wildlife audience is Nature and Outdoors Book Readers.

Interest Composition Index
Nature and Outdoors Book Readers 39.40% 24.74x
Environmental Activists 44.25% 18.36x
Eco-Conscious Consumers 28.09% 15.35x
Charitable Organization Supporters 31.56% 14.66x
Australia Trip Planners 29.43% 13.45x
Occupy Movement Supporters 26.86% 13.01x
College Students 30.99% 12.71x
Avid Readers 28.41% 12.16x
Readers of Japanese Content 22.31% 12.05x
Liberal Think Tank Readers 27.35% 12.04x
Composition Percentage: The overlap percentage between the Nature & Wildlife audience and the Interest attribute.
Index: A comparison of the Nature & Wildlife audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Nature & Wildlife audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Nature & Wildlife audience is Intermix.

Location Composition Index
Intermix 0.01% 1.66x
Kate Spade 0.02% 1.53x
Michael Kors 0.02% 1.52x
Talbots 0.04% 1.31x
Patagonia 0.01% 1.31x
Chicos 0.05% 1.28x
Urban Outfitters 0.04% 1.28x
Lululemon 0.04% 1.27x
American Apparel 0.03% 1.19x
Eddie Bauer 0.01% 1.13x
Composition Percentage: The overlap percentage between the Nature & Wildlife audience and the Location attribute.
Index: A comparison of the Nature & Wildlife audience to the internet population.
Dstillery Web Insights

WEBSITES

The Nature & Wildlife audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Nature & Wildlife audience is arkive.org.

Website Composition Index
arkive.org 1.19% 207.18x
ngm.nationalgeographic.com 3.08% 196.97x
defendersblog.org 0.92% 180.06x
conservationfund.org 1.22% 166.01x
animalfactguide.com 2.35% 162.41x
realclimate.org 1.23% 161.24x
nhptv.org 4.39% 160.21x
landtrustalliance.org 1.24% 159.00x
earthday.org 0.80% 156.22x
conservation.org 1.00% 156.10x
Composition Percentage: The overlap percentage between the Nature & Wildlife audience and the Web attribute.
Index: A comparison of the Nature & Wildlife audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Nature & Wildlife audience is Bird Watching.

Content Affinity Composition Index
Bird Watching 3.95% 34.93x
Assorted Topics #11293 (Academic Press, World Facts, Nature Conservation, Liberalism) 9.15% 34.86x
Environmental Conservation 0.15% 34.50x
Liberal Views on Government, Finance, and Economy 7.22% 28.77x
Assorted Topics #11406 (Animals, Clothing, Events, Education) 0.12% 28.34x
Science Education & Academia 9.95% 22.98x
Aid Groups 3.49% 18.90x
Australia & New Zealand Media 6.07% 17.97x
International Development & Health 2.83% 17.96x
Philanthropy - Nonprofits 1.65% 17.86x
Composition Percentage: The overlap percentage between the Nature & Wildlife audience and the Content Affinity attribute.
Index: A comparison of the Nature & Wildlife audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Nature & Wildlife audience resonates most for the following age and income brackets.
Age
18-24
Income
$50,000-$74,999