Explore the Nature & Wildlife Audience
Below you'll find more information about the Nature & Wildlife audience, broken down in different categories based on their digital and physical behaviors. These are 317.4 thousand unique devices whose actions qualify for the Nature & Wildlife audience.
INTERESTS
The Nature & Wildlife audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Nature & Wildlife audience is Nature and Outdoors Book Readers.
| Interest | Composition | Index |
| Nature and Outdoors Book Readers | 73.83% | 34.80x |
| Ocean Activists | 54.01% | 24.03x |
| Charitable Organization Supporters | 48.59% | 22.31x |
| Australia Trip Planners | 48.99% | 20.75x |
| Eco-Conscious Consumers | 41.15% | 20.09x |
| Liberal Think Tank Readers | 43.54% | 19.70x |
| Ivy League College Researchers | 42.63% | 19.45x |
| College Students | 46.20% | 19.42x |
| Teachers | 43.03% | 19.01x |
| Online Grammar Tool Users | 39.58% | 18.85x |
Composition Percentage:
The overlap percentage between the Nature & Wildlife audience and the Interest attribute.
Index: A comparison of the Nature & Wildlife audience to the internet population.
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APPAREL RETAILERS
The Nature & Wildlife audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Nature & Wildlife audience is Eddie Bauer.
| Location | Composition | Index |
| Eddie Bauer | 0.01% | 6.82x |
| Banana Republic | 0.01% | 2.61x |
| LOFT | 0.01% | 2.43x |
| Express | 0.01% | 2.34x |
| Buckle | 0.01% | 2.25x |
| Journeys | 0.01% | 2.02x |
| Old Navy | 0.02% | 1.76x |
| Victoria's Secret | 0.01% | 1.46x |
| Carhartt | 0.12% | 1.01x |
Composition Percentage:
The overlap percentage between the Nature & Wildlife audience and the Location attribute.
Index: A comparison of the Nature & Wildlife audience to the internet population.
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WEBSITES
The Nature & Wildlife audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Nature & Wildlife audience is defenders.org.
| Website | Composition | Index |
| defenders.org | 10.21% | 304.45x |
| oceana.org | 8.32% | 280.38x |
| nature.org | 18.74% | 276.47x |
| nwf.org | 15.65% | 264.16x |
| nathab.com | 5.23% | 183.38x |
| africageographic.com | 3.22% | 169.89x |
| biologicaldiversity.org | 5.55% | 164.95x |
| fao.org | 10.70% | 163.00x |
| whoi.edu | 5.98% | 159.57x |
| royalsocietypublishing.org | 3.79% | 143.85x |
Composition Percentage:
The overlap percentage between the Nature & Wildlife audience and the Web attribute.
Index: A comparison of the Nature & Wildlife audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Nature & Wildlife audience is Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism).
| Content Affinity | Composition | Index |
| Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism) | 8.87% | 91.80x |
| Bird Watching | 2.42% | 65.20x |
| Science Education & Academia | 6.67% | 63.94x |
| International Development & Health | 2.45% | 50.69x |
| Youth Educational Resources | 2.18% | 43.28x |
| Scuba Diving | 0.30% | 41.85x |
| Social & Demographic Trends | 1.06% | 40.27x |
| University Press | 6.36% | 39.00x |
| Medical Supplies and Information | 5.13% | 35.50x |
| Aid Groups | 3.35% | 34.25x |
Composition Percentage:
The overlap percentage between the Nature & Wildlife audience and the Content Affinity attribute.
Index: A comparison of the Nature & Wildlife audience to the internet population.
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DEMOGRAPHICS
The Nature & Wildlife audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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