Dstillery Audiences

NATURE & WILDLIFE

Audience Size: 181.1 Thousand Devices

Explore the Nature & Wildlife Audience

Below you'll find more information about the Nature & Wildlife audience, broken down in different categories based on their digital and physical behaviors. These are 181.1 thousand unique devices whose actions qualify for the Nature & Wildlife audience.

Dstillery Crafted Audiences

INTERESTS

The Nature & Wildlife audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Nature & Wildlife audience is Nature and Outdoors Book Readers.

Interest Composition Index
Nature and Outdoors Book Readers 77.04% 31.91x
Ocean Activists 55.36% 22.55x
Charitable Organization Supporters 52.95% 20.46x
Ivy League College Researchers 48.12% 19.66x
Australia Trip Planners 53.97% 19.39x
Eco-Conscious Consumers 46.24% 19.34x
Liberal Think Tank Readers 46.83% 19.00x
College Students 50.32% 18.73x
Professional Medical Journal Readers 47.91% 17.74x
Online Grammar Tool Users 44.26% 17.51x
Composition Percentage: The overlap percentage between the Nature & Wildlife audience and the Interest attribute.
Index: A comparison of the Nature & Wildlife audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Nature & Wildlife audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Nature & Wildlife audience is Talbots.

Location Composition Index
Talbots 0.02% 3.09x
Dressbarn 0.02% 2.30x
Old Navy 0.03% 2.22x
Maurices 0.02% 1.76x
The Childrens Place 0.02% 1.73x
Banana Republic 0.01% 1.71x
Lane Bryant 0.01% 1.56x
Chicos 0.01% 1.42x
Carhartt 0.13% 1.16x
Mens Wearhouse 0.01% 1.03x
Composition Percentage: The overlap percentage between the Nature & Wildlife audience and the Location attribute.
Index: A comparison of the Nature & Wildlife audience to the internet population.
Dstillery Web Insights

WEBSITES

The Nature & Wildlife audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Nature & Wildlife audience is nature.org.

Website Composition Index
nature.org 17.69% 340.08x
nwf.org 14.89% 317.30x
nathab.com 5.80% 210.00x
fao.org 11.12% 185.86x
whoi.edu 7.01% 175.62x
a-z-animals.com 12.94% 129.99x
nrdc.org 6.97% 116.78x
sierraclub.org 9.13% 109.29x
ucsusa.org 5.18% 108.15x
news.nationalgeographic.com 9.19% 91.48x
Composition Percentage: The overlap percentage between the Nature & Wildlife audience and the Web attribute.
Index: A comparison of the Nature & Wildlife audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Nature & Wildlife audience is Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism).

Content Affinity Composition Index
Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism) 8.39% 101.98x
Science Education & Academia 6.02% 73.37x
International Development & Health 2.39% 58.09x
Bird Watching 2.35% 57.54x
Scuba Diving 0.29% 48.77x
Social & Demographic Trends 1.00% 48.65x
Youth Educational Resources 1.86% 48.63x
University Press 6.20% 46.89x
Medical Supplies and Information 5.13% 39.10x
Writing & Publishing 3.53% 35.75x
Composition Percentage: The overlap percentage between the Nature & Wildlife audience and the Content Affinity attribute.
Index: A comparison of the Nature & Wildlife audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Nature & Wildlife audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male