Dstillery Audiences

NATURE & WILDLIFE

Audience Size: 47.7 Thousand Devices

Explore the Nature & Wildlife Audience

Below you'll find more information about the Nature & Wildlife audience, broken down in different categories based on their digital and physical behaviors. These are 47.7 thousand unique devices whose actions qualify for the Nature & Wildlife audience.

Dstillery Crafted Audiences

INTERESTS

The Nature & Wildlife audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Nature & Wildlife audience is Nature and Outdoors Book Readers.

Interest Composition Index
Nature and Outdoors Book Readers 62.44% 39.81x
Ocean Activists 46.01% 27.17x
Ivy League College Researchers 38.03% 26.67x
Australia Trip Planners 51.41% 26.22x
Eco-Conscious Consumers 36.15% 24.91x
College Students 44.60% 24.72x
Liberal Think Tank Readers 39.67% 24.18x
Online Grammar Tool Users 36.38% 23.83x
Beekeeping Enthusiasts 39.20% 22.92x
Documentary Film Fans 36.62% 22.49x
Composition Percentage: The overlap percentage between the Nature & Wildlife audience and the Interest attribute.
Index: A comparison of the Nature & Wildlife audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Nature & Wildlife audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Nature & Wildlife audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.02% 2.64x
LOFT 0.01% 1.84x
Gap 0.01% 1.75x
Dressbarn 0.01% 1.74x
Express 0.01% 1.54x
Carhartt 0.04% 1.38x
Victoria's Secret 0.01% 1.09x
Maurices 0.01% 0.92x
Journeys 0.01% 0.87x
Composition Percentage: The overlap percentage between the Nature & Wildlife audience and the Location attribute.
Index: A comparison of the Nature & Wildlife audience to the internet population.
Dstillery Web Insights

WEBSITES

The Nature & Wildlife audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Nature & Wildlife audience is nationalgeographic.com.

Website Composition Index
nationalgeographic.com 79.74% 81.23x
nature.com 15.12% 39.75x
instructables.com 9.17% 30.95x
un.org 6.15% 29.33x
sciencedaily.com 24.41% 26.60x
barnesandnoble.com 9.14% 26.59x
ecowatch.com 14.78% 24.68x
vimeo.com 10.97% 23.93x
worldatlas.com 19.17% 23.28x
historyextra.com 6.48% 20.72x
Composition Percentage: The overlap percentage between the Nature & Wildlife audience and the Web attribute.
Index: A comparison of the Nature & Wildlife audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Nature & Wildlife audience is Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism).

Content Affinity Composition Index
Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism) 5.57% 184.31x
Science Education & Academia 3.39% 100.94x
Writing & Publishing 1.20% 47.26x
Medical Supplies and Information 2.59% 44.89x
Lawns & Pest Control 1.96% 44.33x
Historical Information - Museums & Libraries 3.12% 40.47x
Aid Groups 4.24% 39.00x
Oil & Energy 0.85% 37.84x
MBA Education 2.27% 35.05x
Australia & New Zealand Media 3.92% 33.43x
Composition Percentage: The overlap percentage between the Nature & Wildlife audience and the Content Affinity attribute.
Index: A comparison of the Nature & Wildlife audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Nature & Wildlife audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male