Explore the Nature & Wildlife Audience
Below you'll find more information about the Nature & Wildlife audience, broken down in different categories based on their digital and physical behaviors. These are 955.1 thousand unique devices whose actions qualify for the Nature & Wildlife audience.
INTERESTS
The Nature & Wildlife audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Nature & Wildlife audience is Nature and Outdoors Book Readers.
| Interest | Composition | Index |
| Nature and Outdoors Book Readers | 52.25% | 34.60x |
| Agriculture and Climate Advocates | 45.48% | 25.07x |
| Environmental Activists | 45.71% | 25.05x |
| Eco-Conscious Consumers | 30.13% | 20.93x |
| Charitable Organization Supporters | 35.27% | 20.60x |
| Sea World Park Trip Planners | 33.20% | 18.16x |
| Australia Trip Planners | 33.36% | 17.54x |
| Occupy Movement Supporters | 30.20% | 17.22x |
| College Students | 33.75% | 17.08x |
| PBS Enthusiasts | 32.29% | 16.98x |
Composition Percentage:
The overlap percentage between the Nature & Wildlife audience and the Interest attribute.
Index: A comparison of the Nature & Wildlife audience to the internet population.
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APPAREL RETAILERS
The Nature & Wildlife audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Nature & Wildlife audience is Patagonia.
| Location | Composition | Index |
| Patagonia | 0.02% | 1.72x |
| REI | 0.02% | 1.55x |
| Club Monaco | 0.02% | 1.48x |
| The North Face | 0.03% | 1.47x |
| LL Bean | 0.01% | 1.41x |
| American Apparel | 0.05% | 1.39x |
| Bonobos | 0.08% | 1.31x |
| Jos A. Bank Clothiers | 0.35% | 1.22x |
| Urban Outfitters | 0.05% | 1.19x |
| Mens Wearhouse | 0.55% | 1.17x |
Composition Percentage:
The overlap percentage between the Nature & Wildlife audience and the Location attribute.
Index: A comparison of the Nature & Wildlife audience to the internet population.
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WEBSITES
The Nature & Wildlife audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Nature & Wildlife audience is ngm.nationalgeographic.com.
| Website | Composition | Index |
| ngm.nationalgeographic.com | 1.53% | 191.49x |
| bioone.org | 5.48% | 191.14x |
| nhptv.org | 2.12% | 166.95x |
| realclimate.org | 1.64% | 166.80x |
| conservationfund.org | 1.47% | 164.47x |
| animalfactguide.com | 1.23% | 162.15x |
| biodiversitylibrary.org | 2.76% | 156.03x |
| whoi.edu | 3.21% | 154.16x |
| landtrustalliance.org | 1.58% | 153.83x |
| geosociety.org | 1.88% | 150.16x |
Composition Percentage:
The overlap percentage between the Nature & Wildlife audience and the Web attribute.
Index: A comparison of the Nature & Wildlife audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Nature & Wildlife audience is Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism).
| Content Affinity | Composition | Index |
| Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism) | 9.65% | 39.96x |
| Bird Watching | 3.74% | 37.64x |
| Liberal Views on Government, Finance, and Economy | 8.48% | 34.33x |
| Environmental Conservation | 0.17% | 31.19x |
| Science Education & Academia | 8.22% | 31.09x |
| Assorted Topics (Animals, Clothing, Events, Education) | 0.10% | 24.43x |
| Youth Educational Resources | 2.87% | 24.17x |
| Aid Groups | 2.94% | 24.12x |
| International Travel | 1.43% | 23.56x |
| Philanthropy - Nonprofits | 1.67% | 21.73x |
Composition Percentage:
The overlap percentage between the Nature & Wildlife audience and the Content Affinity attribute.
Index: A comparison of the Nature & Wildlife audience to the internet population.
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DEMOGRAPHICS
The Nature & Wildlife audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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