Dstillery Audiences

NATURE & WILDLIFE

Audience Size: 569.2 Thousand Devices

Explore the Nature & Wildlife Audience

Below you'll find more information about the Nature & Wildlife audience, broken down in different categories based on their digital and physical behaviors. These are 569.2 thousand unique devices whose actions qualify for the Nature & Wildlife audience.

Dstillery Crafted Audiences

INTERESTS

The Nature & Wildlife audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Nature & Wildlife audience is Nature and Outdoors Book Readers.

Interest Composition Index
Nature and Outdoors Book Readers 55.50% 25.32x
Agriculture and Climate Advocates 53.73% 20.28x
Environmental Activists 49.92% 19.91x
Charitable Organization Supporters 39.14% 16.57x
Eco-Conscious Consumers 34.56% 16.24x
Australia Trip Planners 36.43% 15.01x
College Students 36.46% 14.91x
Occupy Movement Supporters 34.18% 14.49x
Sea World Park Trip Planners 36.14% 14.45x
PBS Enthusiasts 35.54% 13.76x
Composition Percentage: The overlap percentage between the Nature & Wildlife audience and the Interest attribute.
Index: A comparison of the Nature & Wildlife audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Nature & Wildlife audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Nature & Wildlife audience is Urban Outfitters.

Location Composition Index
Urban Outfitters 0.04% 1.48x
REI 0.01% 1.35x
Brooks Brothers 0.02% 1.32x
American Apparel 0.03% 1.28x
Armani 0.02% 1.27x
J. Crew 0.02% 1.26x
Dressbarn 0.04% 1.20x
Journeys 0.05% 1.19x
The North Face 0.01% 1.14x
Ann Taylor 0.02% 1.14x
Composition Percentage: The overlap percentage between the Nature & Wildlife audience and the Location attribute.
Index: A comparison of the Nature & Wildlife audience to the internet population.
Dstillery Web Insights

WEBSITES

The Nature & Wildlife audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Nature & Wildlife audience is bioone.org.

Website Composition Index
bioone.org 6.49% 214.61x
nrcresearchpress.com 6.22% 167.84x
seaworld.org 6.84% 163.28x
defenders.org 14.12% 157.03x
earthday.org 5.75% 150.87x
fao.org 8.76% 129.17x
nwf.org 17.12% 128.72x
nature.org 20.96% 110.49x
a-z-animals.com 10.24% 92.60x
biologicaldiversity.org 5.80% 71.69x
Composition Percentage: The overlap percentage between the Nature & Wildlife audience and the Web attribute.
Index: A comparison of the Nature & Wildlife audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Nature & Wildlife audience is Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism).

Content Affinity Composition Index
Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism) 9.10% 41.64x
Bird Watching 2.90% 39.09x
Liberal Views on Government, Finance, and Economy 7.71% 33.83x
Environmental Conservation 0.14% 27.87x
Assorted Topics (Animals, Clothing, Events, Education) 0.07% 26.28x
Science Education & Academia 7.18% 25.47x
Aid Groups 2.45% 23.85x
England Tourism 0.07% 21.20x
Australia & New Zealand Media 6.80% 20.33x
International Development & Health 2.45% 20.24x
Composition Percentage: The overlap percentage between the Nature & Wildlife audience and the Content Affinity attribute.
Index: A comparison of the Nature & Wildlife audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Nature & Wildlife audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female