Explore the Nature & Wildlife Audience
Below you'll find more information about the Nature & Wildlife audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Nature & Wildlife audience.
INTERESTS
The Nature & Wildlife audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Nature & Wildlife audience is Nature and Outdoors Book Readers.
| Interest | Composition | Index |
| Nature and Outdoors Book Readers | 52.93% | 25.41x |
| Environmental Activists | 45.27% | 18.98x |
| Eco-Conscious Consumers | 29.06% | 16.24x |
| Charitable Organization Supporters | 32.95% | 15.15x |
| Sea World Park Trip Planners | 35.10% | 14.45x |
| Australia Trip Planners | 33.40% | 13.63x |
| Occupy Movement Supporters | 29.38% | 13.57x |
| College Students | 32.58% | 13.32x |
| Readers of Japanese Content | 23.80% | 12.76x |
| Liberal Think Tank Readers | 29.48% | 12.69x |
Composition Percentage:
The overlap percentage between the Nature & Wildlife audience and the Interest attribute.
Index: A comparison of the Nature & Wildlife audience to the internet population.
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APPAREL RETAILERS
The Nature & Wildlife audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Nature & Wildlife audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.00% | 1.54x |
| Chicos | 0.06% | 1.49x |
| The North Face | 0.03% | 1.43x |
| Intermix | 0.01% | 1.40x |
| Patagonia | 0.02% | 1.38x |
| Express Outlets | 0.00% | 1.37x |
| Columbia | 0.01% | 1.36x |
| Ann Taylor | 0.03% | 1.35x |
| Madewell | 0.02% | 1.34x |
| LL Bean | 0.01% | 1.25x |
Composition Percentage:
The overlap percentage between the Nature & Wildlife audience and the Location attribute.
Index: A comparison of the Nature & Wildlife audience to the internet population.
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WEBSITES
The Nature & Wildlife audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Nature & Wildlife audience is ngm.nationalgeographic.com.
| Website | Composition | Index |
| ngm.nationalgeographic.com | 2.04% | 217.27x |
| iucn.org | 1.65% | 207.38x |
| bioone.org | 5.68% | 205.26x |
| nhptv.org | 2.85% | 183.36x |
| animalfactguide.com | 2.11% | 179.31x |
| conservationfund.org | 1.24% | 177.69x |
| realclimate.org | 1.34% | 173.98x |
| landtrustalliance.org | 1.29% | 167.24x |
| conservation.org | 1.03% | 165.97x |
| biodiversitylibrary.org | 2.51% | 164.22x |
Composition Percentage:
The overlap percentage between the Nature & Wildlife audience and the Web attribute.
Index: A comparison of the Nature & Wildlife audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Nature & Wildlife audience is Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism).
| Content Affinity | Composition | Index |
| Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism) | 9.45% | 37.03x |
| Bird Watching | 3.47% | 36.59x |
| Environmental Conservation | 0.15% | 33.10x |
| Liberal Views on Government, Finance, and Economy | 7.42% | 30.42x |
| Science Education & Academia | 10.04% | 23.84x |
| Assorted Topics (Animals, Clothing, Events, Education) | 0.09% | 21.42x |
| Aid Groups | 3.38% | 20.52x |
| Australia & New Zealand Media | 6.24% | 19.83x |
| Philanthropy - Nonprofits | 1.61% | 19.21x |
| International Travel | 1.70% | 18.94x |
Composition Percentage:
The overlap percentage between the Nature & Wildlife audience and the Content Affinity attribute.
Index: A comparison of the Nature & Wildlife audience to the internet population.
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DEMOGRAPHICS
The Nature & Wildlife audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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