Explore the Nature & Wildlife Audience
Below you'll find more information about the Nature & Wildlife audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Nature & Wildlife audience.
INTERESTS
The Nature & Wildlife audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Nature & Wildlife audience is Nature and Outdoors Book Readers.
| Interest | Composition | Index |
| Nature and Outdoors Book Readers | 39.40% | 24.74x |
| Environmental Activists | 44.25% | 18.36x |
| Eco-Conscious Consumers | 28.09% | 15.35x |
| Charitable Organization Supporters | 31.56% | 14.66x |
| Australia Trip Planners | 29.43% | 13.45x |
| Occupy Movement Supporters | 26.86% | 13.01x |
| College Students | 30.99% | 12.71x |
| Avid Readers | 28.41% | 12.16x |
| Readers of Japanese Content | 22.31% | 12.05x |
| Liberal Think Tank Readers | 27.35% | 12.04x |
Composition Percentage:
The overlap percentage between the Nature & Wildlife audience and the Interest attribute.
Index: A comparison of the Nature & Wildlife audience to the internet population.
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APPAREL RETAILERS
The Nature & Wildlife audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Nature & Wildlife audience is Intermix.
| Location | Composition | Index |
| Intermix | 0.01% | 1.66x |
| Kate Spade | 0.02% | 1.53x |
| Michael Kors | 0.02% | 1.52x |
| Talbots | 0.04% | 1.31x |
| Patagonia | 0.01% | 1.31x |
| Chicos | 0.05% | 1.28x |
| Urban Outfitters | 0.04% | 1.28x |
| Lululemon | 0.04% | 1.27x |
| American Apparel | 0.03% | 1.19x |
| Eddie Bauer | 0.01% | 1.13x |
Composition Percentage:
The overlap percentage between the Nature & Wildlife audience and the Location attribute.
Index: A comparison of the Nature & Wildlife audience to the internet population.
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WEBSITES
The Nature & Wildlife audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Nature & Wildlife audience is arkive.org.
| Website | Composition | Index |
| arkive.org | 1.19% | 207.18x |
| ngm.nationalgeographic.com | 3.08% | 196.97x |
| defendersblog.org | 0.92% | 180.06x |
| conservationfund.org | 1.22% | 166.01x |
| animalfactguide.com | 2.35% | 162.41x |
| realclimate.org | 1.23% | 161.24x |
| nhptv.org | 4.39% | 160.21x |
| landtrustalliance.org | 1.24% | 159.00x |
| earthday.org | 0.80% | 156.22x |
| conservation.org | 1.00% | 156.10x |
Composition Percentage:
The overlap percentage between the Nature & Wildlife audience and the Web attribute.
Index: A comparison of the Nature & Wildlife audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Nature & Wildlife audience is Bird Watching.
| Content Affinity | Composition | Index |
| Bird Watching | 3.95% | 34.93x |
| Assorted Topics #11293 (Academic Press, World Facts, Nature Conservation, Liberalism) | 9.15% | 34.86x |
| Environmental Conservation | 0.15% | 34.50x |
| Liberal Views on Government, Finance, and Economy | 7.22% | 28.77x |
| Assorted Topics #11406 (Animals, Clothing, Events, Education) | 0.12% | 28.34x |
| Science Education & Academia | 9.95% | 22.98x |
| Aid Groups | 3.49% | 18.90x |
| Australia & New Zealand Media | 6.07% | 17.97x |
| International Development & Health | 2.83% | 17.96x |
| Philanthropy - Nonprofits | 1.65% | 17.86x |
Composition Percentage:
The overlap percentage between the Nature & Wildlife audience and the Content Affinity attribute.
Index: A comparison of the Nature & Wildlife audience to the internet population.
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DEMOGRAPHICS
The Nature & Wildlife audience resonates most for the following age and income brackets.
Age
18-24
Income
$50,000-$74,999
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