Dstillery Audiences

NATURE & WILDLIFE

Audience Size: 955.1 Thousand Devices

Explore the Nature & Wildlife Audience

Below you'll find more information about the Nature & Wildlife audience, broken down in different categories based on their digital and physical behaviors. These are 955.1 thousand unique devices whose actions qualify for the Nature & Wildlife audience.

Dstillery Crafted Audiences

INTERESTS

The Nature & Wildlife audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Nature & Wildlife audience is Nature and Outdoors Book Readers.

Interest Composition Index
Nature and Outdoors Book Readers 52.25% 34.60x
Agriculture and Climate Advocates 45.48% 25.07x
Environmental Activists 45.71% 25.05x
Eco-Conscious Consumers 30.13% 20.93x
Charitable Organization Supporters 35.27% 20.60x
Sea World Park Trip Planners 33.20% 18.16x
Australia Trip Planners 33.36% 17.54x
Occupy Movement Supporters 30.20% 17.22x
College Students 33.75% 17.08x
PBS Enthusiasts 32.29% 16.98x
Composition Percentage: The overlap percentage between the Nature & Wildlife audience and the Interest attribute.
Index: A comparison of the Nature & Wildlife audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Nature & Wildlife audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Nature & Wildlife audience is Patagonia.

Location Composition Index
Patagonia 0.02% 1.72x
REI 0.02% 1.55x
Club Monaco 0.02% 1.48x
The North Face 0.03% 1.47x
LL Bean 0.01% 1.41x
American Apparel 0.05% 1.39x
Bonobos 0.08% 1.31x
Jos A. Bank Clothiers 0.35% 1.22x
Urban Outfitters 0.05% 1.19x
Mens Wearhouse 0.55% 1.17x
Composition Percentage: The overlap percentage between the Nature & Wildlife audience and the Location attribute.
Index: A comparison of the Nature & Wildlife audience to the internet population.
Dstillery Web Insights

WEBSITES

The Nature & Wildlife audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Nature & Wildlife audience is ngm.nationalgeographic.com.

Website Composition Index
ngm.nationalgeographic.com 1.53% 191.49x
bioone.org 5.48% 191.14x
nhptv.org 2.12% 166.95x
realclimate.org 1.64% 166.80x
conservationfund.org 1.47% 164.47x
animalfactguide.com 1.23% 162.15x
biodiversitylibrary.org 2.76% 156.03x
whoi.edu 3.21% 154.16x
landtrustalliance.org 1.58% 153.83x
geosociety.org 1.88% 150.16x
Composition Percentage: The overlap percentage between the Nature & Wildlife audience and the Web attribute.
Index: A comparison of the Nature & Wildlife audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Nature & Wildlife audience is Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism).

Content Affinity Composition Index
Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism) 9.65% 39.96x
Bird Watching 3.74% 37.64x
Liberal Views on Government, Finance, and Economy 8.48% 34.33x
Environmental Conservation 0.17% 31.19x
Science Education & Academia 8.22% 31.09x
Assorted Topics (Animals, Clothing, Events, Education) 0.10% 24.43x
Youth Educational Resources 2.87% 24.17x
Aid Groups 2.94% 24.12x
International Travel 1.43% 23.56x
Philanthropy - Nonprofits 1.67% 21.73x
Composition Percentage: The overlap percentage between the Nature & Wildlife audience and the Content Affinity attribute.
Index: A comparison of the Nature & Wildlife audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Nature & Wildlife audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female