Dstillery Audiences

NATURE & WILDLIFE

Audience Size: 1.2 Million Devices

Explore the Nature & Wildlife Audience

Below you'll find more information about the Nature & Wildlife audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Nature & Wildlife audience.

Dstillery Crafted Audiences

INTERESTS

The Nature & Wildlife audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Nature & Wildlife audience is Nature and Outdoors Book Readers.

Interest Composition Index
Nature and Outdoors Book Readers 46.94% 29.66x
Agriculture and Climate Advocates 44.75% 22.35x
Environmental Activists 41.20% 22.24x
Sea World Park Trip Planners 32.05% 17.34x
Eco-Conscious Consumers 25.52% 17.30x
Charitable Organization Supporters 29.37% 16.66x
Australia Trip Planners 29.23% 15.55x
Occupy Movement Supporters 26.14% 14.78x
College Students 28.99% 14.74x
PBS Enthusiasts 29.05% 14.60x
Composition Percentage: The overlap percentage between the Nature & Wildlife audience and the Interest attribute.
Index: A comparison of the Nature & Wildlife audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Nature & Wildlife audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Nature & Wildlife audience is American Apparel.

Location Composition Index
American Apparel 0.04% 1.51x
Banana Republic 0.03% 1.35x
Free People 0.02% 1.34x
Bonobos 0.03% 1.27x
REI 0.02% 1.24x
Abercrombie & Fitch 0.02% 1.22x
Kate Spade 0.01% 1.22x
Urban Outfitters 0.04% 1.22x
Ann Taylor 0.01% 1.20x
Jos A. Bank Clothiers 0.25% 1.18x
Composition Percentage: The overlap percentage between the Nature & Wildlife audience and the Location attribute.
Index: A comparison of the Nature & Wildlife audience to the internet population.
Dstillery Web Insights

WEBSITES

The Nature & Wildlife audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Nature & Wildlife audience is bioone.org.

Website Composition Index
bioone.org 5.44% 151.03x
ngm.nationalgeographic.com 1.50% 150.14x
animalfactguide.com 1.49% 131.97x
conservationfund.org 1.23% 131.19x
realclimate.org 1.39% 130.13x
nhptv.org 2.33% 130.13x
conservation.org 1.20% 125.22x
biodiversitylibrary.org 2.47% 122.99x
landtrustalliance.org 1.28% 121.87x
geosociety.org 1.83% 121.43x
Composition Percentage: The overlap percentage between the Nature & Wildlife audience and the Web attribute.
Index: A comparison of the Nature & Wildlife audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Nature & Wildlife audience is Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism).

Content Affinity Composition Index
Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism) 10.29% 33.98x
Bird Watching 2.92% 33.30x
Environmental Conservation 0.14% 29.65x
Liberal Views on Government, Finance, and Economy 7.04% 29.52x
Science Education & Academia 10.62% 23.78x
Aid Groups 3.00% 19.84x
Assorted Topics (Animals, Clothing, Events, Education) 0.07% 19.48x
International Travel 1.53% 19.09x
Australia & New Zealand Media 6.07% 18.63x
Philanthropy - Nonprofits 1.46% 17.75x
Composition Percentage: The overlap percentage between the Nature & Wildlife audience and the Content Affinity attribute.
Index: A comparison of the Nature & Wildlife audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Nature & Wildlife audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female