Dstillery Audiences

NATURE & WILDLIFE

Audience Size: 828.4 Thousand Devices

Explore the Nature & Wildlife Audience

Below you'll find more information about the Nature & Wildlife audience, broken down in different categories based on their digital and physical behaviors. These are 828.4 thousand unique devices whose actions qualify for the Nature & Wildlife audience.

Dstillery Crafted Audiences

INTERESTS

The Nature & Wildlife audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Nature & Wildlife audience is Nature and Outdoors Book Readers.

Interest Composition Index
Nature and Outdoors Book Readers 63.02% 25.07x
Agriculture and Climate Advocates 55.89% 19.41x
Environmental Activists 55.23% 19.10x
Charitable Organization Supporters 44.45% 16.73x
Eco-Conscious Consumers 39.75% 16.69x
Australia Trip Planners 40.99% 14.83x
College Students 41.38% 14.64x
Occupy Movement Supporters 38.67% 14.45x
Sea World Park Trip Planners 39.29% 14.27x
Liberal Think Tank Readers 36.82% 13.94x
Composition Percentage: The overlap percentage between the Nature & Wildlife audience and the Interest attribute.
Index: A comparison of the Nature & Wildlife audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Nature & Wildlife audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Nature & Wildlife audience is Supreme.

Location Composition Index
Supreme 0.01% 1.83x
Patagonia 0.01% 1.58x
Bonobos 0.11% 1.54x
REI 0.02% 1.45x
American Apparel 0.04% 1.37x
Hugo Boss 0.04% 1.30x
Chicos 0.06% 1.24x
Zara 0.02% 1.21x
Jos A. Bank Clothiers 0.29% 1.21x
Club Monaco 0.01% 1.19x
Composition Percentage: The overlap percentage between the Nature & Wildlife audience and the Location attribute.
Index: A comparison of the Nature & Wildlife audience to the internet population.
Dstillery Web Insights

WEBSITES

The Nature & Wildlife audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Nature & Wildlife audience is iucn.org.

Website Composition Index
iucn.org 1.90% 202.89x
bioone.org 5.50% 197.30x
nhptv.org 1.68% 184.68x
realclimate.org 1.84% 182.83x
whoi.edu 2.52% 176.09x
conservationfund.org 1.50% 173.41x
africageographic.com 1.67% 172.22x
landtrustalliance.org 1.64% 167.94x
biodiversitylibrary.org 2.80% 164.72x
geosociety.org 1.86% 157.03x
Composition Percentage: The overlap percentage between the Nature & Wildlife audience and the Web attribute.
Index: A comparison of the Nature & Wildlife audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Nature & Wildlife audience is Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism).

Content Affinity Composition Index
Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism) 9.23% 42.94x
Bird Watching 3.60% 38.26x
Environmental Conservation 0.19% 33.48x
Liberal Views on Government, Finance, and Economy 8.84% 33.32x
Science Education & Academia 7.23% 30.83x
Aid Groups 2.68% 26.44x
Assorted Topics (Animals, Clothing, Events, Education) 0.08% 23.07x
International Travel 1.15% 22.91x
Philanthropy - Nonprofits 1.51% 22.02x
England Tourism 0.09% 21.66x
Composition Percentage: The overlap percentage between the Nature & Wildlife audience and the Content Affinity attribute.
Index: A comparison of the Nature & Wildlife audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Nature & Wildlife audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female