Explore the Nature & Wildlife Audience
Below you'll find more information about the Nature & Wildlife audience, broken down in different categories based on their digital and physical behaviors. These are 662.3 thousand unique devices whose actions qualify for the Nature & Wildlife audience.
INTERESTS
The Nature & Wildlife audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Nature & Wildlife audience is Nature and Outdoors Book Readers.
| Interest | Composition | Index |
| Nature and Outdoors Book Readers | 67.11% | 22.17x |
| Agriculture and Climate Advocates | 66.65% | 17.39x |
| Environmental Activists | 62.64% | 16.71x |
| Beekeeping Enthusiasts | 43.15% | 14.72x |
| Eco-Conscious Consumers | 43.23% | 14.40x |
| Charitable Organization Supporters | 50.48% | 13.91x |
| Australia Trip Planners | 49.51% | 13.71x |
| College Students | 47.44% | 13.43x |
| Sea World Park Trip Planners | 43.35% | 13.28x |
| Occupy Movement Supporters | 46.56% | 12.81x |
Composition Percentage:
The overlap percentage between the Nature & Wildlife audience and the Interest attribute.
Index: A comparison of the Nature & Wildlife audience to the internet population.
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APPAREL RETAILERS
The Nature & Wildlife audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Nature & Wildlife audience is Patagonia.
| Location | Composition | Index |
| Patagonia | 0.01% | 2.14x |
| Ann Taylor | 0.02% | 1.49x |
| Uniqlo | 0.01% | 1.35x |
| The North Face | 0.02% | 1.35x |
| Talbots | 0.03% | 1.30x |
| REI | 0.01% | 1.29x |
| Free People | 0.02% | 1.17x |
| Urban Outfitters | 0.03% | 1.13x |
| Mens Wearhouse | 0.05% | 1.10x |
| Kate Spade | 0.02% | 1.05x |
Composition Percentage:
The overlap percentage between the Nature & Wildlife audience and the Location attribute.
Index: A comparison of the Nature & Wildlife audience to the internet population.
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WEBSITES
The Nature & Wildlife audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Nature & Wildlife audience is iucn.org.
| Website | Composition | Index |
| iucn.org | 2.45% | 244.71x |
| bioone.org | 5.25% | 238.34x |
| realclimate.org | 2.26% | 201.30x |
| geosociety.org | 1.81% | 194.72x |
| biodiversitylibrary.org | 2.65% | 193.38x |
| nrcresearchpress.com | 4.85% | 188.87x |
| ametsoc.org | 3.85% | 183.01x |
| landtrustalliance.org | 1.47% | 182.02x |
| defenders.org | 12.07% | 173.87x |
| marinemammalcenter.org | 2.36% | 167.69x |
Composition Percentage:
The overlap percentage between the Nature & Wildlife audience and the Web attribute.
Index: A comparison of the Nature & Wildlife audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Nature & Wildlife audience is Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism).
| Content Affinity | Composition | Index |
| Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism) | 9.58% | 53.27x |
| Bird Watching | 2.80% | 44.18x |
| Liberal Views on Government, Finance, and Economy | 7.77% | 40.85x |
| Science Education & Academia | 7.53% | 35.01x |
| Aid Groups | 2.71% | 27.57x |
| International Development & Health | 2.62% | 26.29x |
| Environmental Conservation | 0.14% | 25.37x |
| Assorted Topics (Animals, Clothing, Events, Education) | 0.05% | 25.18x |
| Youth Educational Resources | 2.68% | 24.01x |
| Philanthropy - Nonprofits | 1.08% | 22.91x |
Composition Percentage:
The overlap percentage between the Nature & Wildlife audience and the Content Affinity attribute.
Index: A comparison of the Nature & Wildlife audience to the internet population.
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DEMOGRAPHICS
The Nature & Wildlife audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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