Dstillery Audiences

NATURE & WILDLIFE

Audience Size: 1.1 Million Devices

Explore the Nature & Wildlife Audience

Below you'll find more information about the Nature & Wildlife audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Nature & Wildlife audience.

Dstillery Crafted Audiences

INTERESTS

The Nature & Wildlife audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Nature & Wildlife audience is Nature and Outdoors Book Readers.

Interest Composition Index
Nature and Outdoors Book Readers 54.93% 26.18x
Environmental Activists 45.80% 19.31x
Charitable Organization Supporters 32.00% 16.38x
Eco-Conscious Consumers 29.63% 16.35x
Australia Trip Planners 30.74% 14.44x
Sea World Park Trip Planners 34.90% 14.01x
Occupy Movement Supporters 28.34% 13.86x
College Students 32.99% 13.29x
Democrats 25.25% 12.87x
Readers of Japanese Content 23.93% 12.80x
Composition Percentage: The overlap percentage between the Nature & Wildlife audience and the Interest attribute.
Index: A comparison of the Nature & Wildlife audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Nature & Wildlife audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Nature & Wildlife audience is LL Bean.

Location Composition Index
LL Bean 0.01% 2.26x
Patagonia 0.01% 1.43x
Gymboree 0.04% 1.36x
Urban Outfitters 0.04% 1.31x
Columbia 0.01% 1.31x
REI 0.02% 1.31x
Ralph Lauren 0.01% 1.29x
Abercrombie & Fitch 0.02% 1.20x
J. Crew 0.03% 1.19x
Lululemon 0.05% 1.16x
Composition Percentage: The overlap percentage between the Nature & Wildlife audience and the Location attribute.
Index: A comparison of the Nature & Wildlife audience to the internet population.
Dstillery Web Insights

WEBSITES

The Nature & Wildlife audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Nature & Wildlife audience is arkive.org.

Website Composition Index
arkive.org 1.06% 208.23x
iucn.org 1.38% 202.99x
ngm.nationalgeographic.com 2.75% 200.48x
bioone.org 5.89% 198.85x
nhptv.org 3.70% 167.08x
realclimate.org 1.33% 166.47x
conservationfund.org 1.29% 166.02x
animalfactguide.com 2.29% 162.44x
biodiversitylibrary.org 2.50% 159.37x
landtrustalliance.org 1.32% 156.83x
Composition Percentage: The overlap percentage between the Nature & Wildlife audience and the Web attribute.
Index: A comparison of the Nature & Wildlife audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Nature & Wildlife audience is Assorted Topics #11293 (Academic Press, World Facts, Nature Conservation, Liberalism).

Content Affinity Composition Index
Assorted Topics #11293 (Academic Press, World Facts, Nature Conservation, Liberalism) 9.60% 38.45x
Bird Watching 3.99% 36.44x
Environmental Conservation 0.15% 33.17x
Liberal Views on Government, Finance, and Economy 7.68% 30.97x
Assorted Topics #11406 (Animals, Clothing, Events, Education) 0.12% 25.64x
Science Education & Academia 9.93% 24.74x
Aid Groups 3.67% 20.48x
International Development & Health 2.91% 19.94x
Australia & New Zealand Media 6.59% 19.57x
Philanthropy - Nonprofits 1.69% 19.52x
Composition Percentage: The overlap percentage between the Nature & Wildlife audience and the Content Affinity attribute.
Index: A comparison of the Nature & Wildlife audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Nature & Wildlife audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male