Dstillery Audiences

NATURE & WILDLIFE

Audience Size: 158.3 Thousand Devices

Explore the Nature & Wildlife Audience

Below you'll find more information about the Nature & Wildlife audience, broken down in different categories based on their digital and physical behaviors. These are 158.3 thousand unique devices whose actions qualify for the Nature & Wildlife audience.

Dstillery Crafted Audiences

INTERESTS

The Nature & Wildlife audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Nature & Wildlife audience is Nature and Outdoors Book Readers.

Interest Composition Index
Nature and Outdoors Book Readers 77.15% 43.63x
Ocean Activists 39.09% 30.39x
Eco-Conscious Consumers 22.62% 24.58x
Animal Rights Researchers 50.54% 22.28x
Sea World Park Trip Planners 56.52% 21.71x
Executive and C-Suite 21.65% 21.22x
Liberal News Readers 22.28% 20.86x
Cholesterol Researchers 15.67% 20.60x
Outdoors Enthusiasts 47.75% 20.44x
Competitive Sports Participants 24.10% 20.07x
Composition Percentage: The overlap percentage between the Nature & Wildlife audience and the Interest attribute.
Index: A comparison of the Nature & Wildlife audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Nature & Wildlife audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Nature & Wildlife audience is Kate Spade.

Location Composition Index
Kate Spade 0.01% 2.28x
Dressbarn 0.02% 2.14x
Maurices 0.08% 2.07x
Coach 0.01% 2.04x
Jos A. Bank Clothiers 0.01% 1.31x
Lane Bryant 0.01% 1.29x
Forever 21 0.01% 1.29x
Talbots 0.01% 1.26x
American Eagle Outfitters 0.02% 1.26x
Old Navy 0.03% 1.25x
Composition Percentage: The overlap percentage between the Nature & Wildlife audience and the Location attribute.
Index: A comparison of the Nature & Wildlife audience to the internet population.
Dstillery Web Insights

WEBSITES

The Nature & Wildlife audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Nature & Wildlife audience is whoi.edu.

Website Composition Index
whoi.edu 5.79% 148.81x
nationalgeographic.com 91.52% 125.15x
hurriyetdailynews.com 4.19% 89.94x
fao.org 5.23% 89.83x
theconversation.com 3.11% 57.45x
a-z-animals.com 91.73% 56.58x
deeranddeerhunting.com 2.66% 56.55x
explorersweb.com 2.72% 49.11x
planeandpilotmag.com 2.19% 48.46x
sanluisobispo.com 7.16% 46.52x
Composition Percentage: The overlap percentage between the Nature & Wildlife audience and the Web attribute.
Index: A comparison of the Nature & Wildlife audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Nature & Wildlife audience is Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism).

Content Affinity Composition Index
Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism) 0.40% 43.63x
Assorted Topics (Power Trains, Drones, Web Design) 0.25% 24.52x
Farming & Agriculture 0.48% 22.40x
Retail Industry News 0.28% 20.69x
Science Education & Academia 0.32% 20.51x
Exotic Pets 1.29% 20.35x
Hunting 5.57% 18.95x
Disease Cluster 0.18% 17.37x
Australia & New Zealand Media 1.43% 17.34x
Illinois 0.18% 17.02x
Composition Percentage: The overlap percentage between the Nature & Wildlife audience and the Content Affinity attribute.
Index: A comparison of the Nature & Wildlife audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Nature & Wildlife audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male