NEBRASKA CLUSTER

Audience Size: 1.3 Million Devices

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Explore the Nebraska Cluster Audience

Below you'll find more information about the Nebraska Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Nebraska Cluster audience.

INTERESTS

The Nebraska Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Nebraska Cluster audience is Iowa Hawkeyes Fans.

Interest	Composition	Index
Iowa Hawkeyes Fans	22.42%	14.80x
College Football Fans	19.68%	11.57x
Rapid City Trip Planners	18.50%	11.17x
March Madness Enthusiasts	13.68%	10.05x
NCAA Fans	14.89%	9.71x
Kansas City Royals Fans	17.13%	9.69x
Wyoming Cowboys Fans	15.58%	8.98x
Arkansas Razorbacks Fans	14.82%	8.83x
Northwestern Wildcats Fans	15.02%	8.60x
Big East Fans	14.63%	8.44x

Composition Percentage: The overlap percentage between the Nebraska Cluster audience and the Interest attribute.

Index: A comparison of the Nebraska Cluster audience to the internet population.

APPAREL RETAILERS

The Nebraska Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Nebraska Cluster audience is Hollister.

Location	Composition	Index
Hollister	0.04%	2.86x
Eddie Bauer	0.02%	1.51x
Aeropostale	0.04%	1.45x
Ralph Lauren	0.01%	1.39x
Carhartt	0.29%	1.36x
American Eagle Outfitters	0.07%	1.30x
Madewell	0.02%	1.16x
Express	0.03%	1.05x
Victoria's Secret	0.08%	1.02x
Tommy Bahama	0.02%	1.00x

Composition Percentage: The overlap percentage between the Nebraska Cluster audience and the Location attribute.

Index: A comparison of the Nebraska Cluster audience to the internet population.

WEBSITES

The Nebraska Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Nebraska Cluster audience is hailvarsity.com.

Website	Composition	Index
hailvarsity.com	1.47%	278.08x
liedcenter.org	2.57%	258.82x
npdodge.com	6.22%	250.04x
nebraska.tv	2.87%	247.04x
bryanhealth.com	3.83%	242.10x
huskermax.com	5.01%	234.92x
myantelopecountynews.com	1.42%	231.84x
knopnews2.com	3.24%	229.82x
lexch.com	1.07%	228.34x
wahoo-ashland-waverly.com	1.42%	228.16x

Composition Percentage: The overlap percentage between the Nebraska Cluster audience and the Web attribute.

Index: A comparison of the Nebraska Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Nebraska Cluster audience is South Dakota Cluster.

Content Affinity	Composition	Index
South Dakota Cluster	8.39%	23.71x
Illinois College Sports	0.58%	17.15x
Iowa Cluster	18.47%	14.73x
Farming & Agriculture	2.37%	13.54x
Assorted Topics #11662 (Viral Media, Paid Traffic)	3.60%	11.24x
Kansas City News	12.62%	9.77x
Colorado Cluster	4.24%	9.65x
North Dakota Cluster	4.25%	9.20x
Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research)	0.18%	9.16x
Assorted Topics #11872 (The Outdoors, Sports, Furniture, Travel)	4.25%	8.87x

Composition Percentage: The overlap percentage between the Nebraska Cluster audience and the Content Affinity attribute.

Index: A comparison of the Nebraska Cluster audience to the internet population.

DEMOGRAPHICS

The Nebraska Cluster audience resonates most for the following age bracket and gender.

Age

45-54

Gender

Male