NEBRASKA CLUSTER

Audience Size: 1.9 Million Devices

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Explore the Nebraska Cluster Audience

Below you'll find more information about the Nebraska Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Nebraska Cluster audience.

INTERESTS

The Nebraska Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Nebraska Cluster audience is North Midwest State Fair Visitors.

Interest	Composition	Index
North Midwest State Fair Visitors	48.94%	15.67x
Rapid City Trip Planners	29.15%	12.80x
Liberal News Readers	25.15%	12.24x
Iowa Hawkeyes Fans	32.18%	11.88x
Country Music Fans	25.81%	11.32x
Financial Business Intelligence Researchers	22.90%	11.10x
Tampa and St Petersburg Trip Planners	23.98%	10.92x
Advertising Professionals	22.79%	10.88x
Conservative News Readers	23.85%	10.77x
Financial News Readers	21.60%	10.70x

Composition Percentage: The overlap percentage between the Nebraska Cluster audience and the Interest attribute.

Index: A comparison of the Nebraska Cluster audience to the internet population.

APPAREL RETAILERS

The Nebraska Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Nebraska Cluster audience is Buckle.

Location	Composition	Index
Buckle	0.02%	3.61x
Maurices	0.04%	2.77x
Gap	0.01%	1.99x
American Eagle Outfitters	0.01%	1.82x
LOFT	0.01%	1.78x
White House Black Market	0.01%	1.76x
Old Navy	0.02%	1.50x
Carhartt	0.20%	1.33x
Lane Bryant	0.01%	1.31x
Victoria's Secret	0.01%	1.23x

Composition Percentage: The overlap percentage between the Nebraska Cluster audience and the Location attribute.

Index: A comparison of the Nebraska Cluster audience to the internet population.

WEBSITES

The Nebraska Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Nebraska Cluster audience is npdodge.com.

Website	Composition	Index
npdodge.com	1.70%	109.53x
bryanhealth.com	1.10%	108.76x
hailvarsity.com	5.45%	106.00x
huskers.com	1.48%	103.17x
lexch.com	1.37%	96.86x
norfolkdailynews.com	1.86%	96.48x
visitomaha.com	2.16%	95.79x
wahoo-ashland-waverly.com	1.10%	95.54x
huskercorner.com	3.57%	95.28x
cornnation.com	6.96%	95.11x

Composition Percentage: The overlap percentage between the Nebraska Cluster audience and the Web attribute.

Index: A comparison of the Nebraska Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Nebraska Cluster audience is South Dakota Cluster.

Content Affinity	Composition	Index
South Dakota Cluster	13.79%	22.87x
Farming & Agriculture	1.50%	20.73x
Illinois College Sports	0.27%	17.89x
Iowa Cluster	30.69%	13.64x
North Dakota Cluster	11.91%	13.50x
Environmental Conservation	0.07%	13.31x
Local & Travel England - North Midlands	0.07%	12.75x
Central California Cluster	4.53%	12.71x
Assorted Topics (The Outdoors, Sports, Furniture, Travel)	8.72%	10.93x
Northern California Cluster	8.68%	10.78x

Composition Percentage: The overlap percentage between the Nebraska Cluster audience and the Content Affinity attribute.

Index: A comparison of the Nebraska Cluster audience to the internet population.

DEMOGRAPHICS

The Nebraska Cluster audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male