NEBRASKA CLUSTER

Audience Size: 1.6 Million Devices

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Explore the Nebraska Cluster Audience

Below you'll find more information about the Nebraska Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Nebraska Cluster audience.

INTERESTS

The Nebraska Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Nebraska Cluster audience is Iowa Hawkeyes Fans.

Interest	Composition	Index
Iowa Hawkeyes Fans	22.71%	15.10x
Rapid City Trip Planners	20.87%	13.32x
College Football Fans	18.87%	10.83x
Country Music Fans	12.79%	9.89x
Wyoming Cowboys Fans	15.42%	9.82x
Kansas City Royals Fans	16.08%	9.75x
NCAA Fans	14.93%	9.64x
Volleyball Enthusiasts	15.90%	9.37x
Arizona Wildcats Fans	12.59%	9.10x
Liberal News Readers	12.49%	8.95x

Composition Percentage: The overlap percentage between the Nebraska Cluster audience and the Interest attribute.

Index: A comparison of the Nebraska Cluster audience to the internet population.

APPAREL RETAILERS

The Nebraska Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Nebraska Cluster audience is Buckle.

Location	Composition	Index
Buckle	0.36%	2.32x
Columbia	0.02%	1.81x
Carhartt	0.01%	1.76x
Express Outlets	0.01%	1.46x
Eddie Bauer	0.03%	1.41x
Dressbarn	0.05%	1.20x
White House Black Market	0.23%	1.17x
Levi Strauss	0.02%	1.14x
Express	0.08%	1.07x
LOFT	0.07%	1.06x

Composition Percentage: The overlap percentage between the Nebraska Cluster audience and the Location attribute.

Index: A comparison of the Nebraska Cluster audience to the internet population.

WEBSITES

The Nebraska Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Nebraska Cluster audience is hailvarsity.com.

Website	Composition	Index
hailvarsity.com	5.04%	165.22x
liedcenter.org	1.93%	164.64x
npdodge.com	5.76%	159.88x
bestcare.org	1.19%	157.07x
chihealth.com	3.51%	152.37x
cornnation.com	7.81%	152.08x
newschannelnebraska.com	2.45%	151.65x
wahoo-ashland-waverly.com	1.49%	151.59x
huskermax.com	3.76%	151.54x
nebraska.tv	4.96%	150.65x

Composition Percentage: The overlap percentage between the Nebraska Cluster audience and the Web attribute.

Index: A comparison of the Nebraska Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Nebraska Cluster audience is South Dakota Cluster.

Content Affinity	Composition	Index
South Dakota Cluster	11.25%	24.73x
Illinois College Sports	0.64%	16.46x
Farming & Agriculture	3.14%	16.20x
Iowa Cluster	23.95%	14.14x
North Dakota Cluster	7.31%	11.46x
Assorted Topics (Web Hosting, Fiction Storytelling, Research)	0.16%	10.80x
Colorado Cluster	5.77%	10.19x
Kansas City News	18.32%	10.07x
Assorted Topics (The Outdoors, Sports, Furniture, Travel)	5.19%	9.84x
Missouri Travel & Outdoors Cluster	6.25%	8.76x

Composition Percentage: The overlap percentage between the Nebraska Cluster audience and the Content Affinity attribute.

Index: A comparison of the Nebraska Cluster audience to the internet population.

DEMOGRAPHICS

The Nebraska Cluster audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male