NEBRASKA CLUSTER

Audience Size: 1.3 Million Devices

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Explore the Nebraska Cluster Audience

Below you'll find more information about the Nebraska Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Nebraska Cluster audience.

INTERESTS

The Nebraska Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Nebraska Cluster audience is North Midwest State Fair Visitors.

Interest	Composition	Index
North Midwest State Fair Visitors	49.19%	13.08x
Liberal News Readers	27.94%	12.09x
Rapid City Trip Planners	32.26%	11.96x
Iowa Hawkeyes Fans	34.19%	11.63x
Financial Business Intelligence Researchers	25.25%	10.79x
Financial News Readers	24.44%	10.71x
Country Music Fans	28.46%	10.68x
Tampa and St Petersburg Trip Planners	25.97%	10.53x
Oregon Ducks Fans	26.13%	10.53x
NCAA Fans	26.49%	10.38x

Composition Percentage: The overlap percentage between the Nebraska Cluster audience and the Interest attribute.

Index: A comparison of the Nebraska Cluster audience to the internet population.

APPAREL RETAILERS

The Nebraska Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Nebraska Cluster audience is Buckle.

Location	Composition	Index
Buckle	0.03%	3.02x
Lululemon	0.01%	2.73x
White House Black Market	0.02%	1.84x
LOFT	0.02%	1.82x
Maurices	0.03%	1.76x
American Eagle Outfitters	0.01%	1.53x
Talbots	0.01%	1.45x
Gap	0.01%	1.32x
Carhartt	0.21%	1.30x
Victoria's Secret	0.02%	1.30x

Composition Percentage: The overlap percentage between the Nebraska Cluster audience and the Location attribute.

Index: A comparison of the Nebraska Cluster audience to the internet population.

WEBSITES

The Nebraska Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Nebraska Cluster audience is npdodge.com.

Website	Composition	Index
npdodge.com	1.37%	107.88x
hailvarsity.com	5.65%	105.02x
omahamagazine.com	1.09%	97.80x
huskers.com	1.70%	96.92x
norfolkdailynews.com	1.60%	95.44x
visitomaha.com	1.75%	95.41x
cornnation.com	7.07%	93.69x
huskercorner.com	3.77%	93.43x
lexch.com	1.26%	92.82x
huskermax.com	3.47%	92.77x

Composition Percentage: The overlap percentage between the Nebraska Cluster audience and the Web attribute.

Index: A comparison of the Nebraska Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Nebraska Cluster audience is South Dakota Cluster.

Content Affinity	Composition	Index
South Dakota Cluster	15.19%	20.50x
Farming & Agriculture	1.29%	19.62x
Illinois College Sports	0.28%	17.96x
Local & Travel England - North Midlands	0.09%	13.87x
Environmental Conservation	0.08%	13.34x
Iowa Cluster	32.24%	13.23x
North Dakota Cluster	12.84%	13.12x
Central California Cluster	4.82%	11.77x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations)	0.12%	11.29x
Community Planning & Transportation	0.61%	11.23x

Composition Percentage: The overlap percentage between the Nebraska Cluster audience and the Content Affinity attribute.

Index: A comparison of the Nebraska Cluster audience to the internet population.

DEMOGRAPHICS

The Nebraska Cluster audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male