NEBRASKA CLUSTER

Audience Size: 1.5 Million Devices

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Explore the Nebraska Cluster Audience

Below you'll find more information about the Nebraska Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Nebraska Cluster audience.

INTERESTS

The Nebraska Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Nebraska Cluster audience is North Midwest State Fair Visitors.

Interest	Composition	Index
North Midwest State Fair Visitors	55.11%	16.35x
Iowa Hawkeyes Fans	31.24%	12.23x
Rapid City Trip Planners	30.63%	11.43x
College Football Fans	25.83%	9.79x
Country Music Fans	21.74%	9.23x
Oregon Ducks Fans	21.98%	9.06x
NCAA Fans	21.60%	9.03x
Liberal News Readers	19.82%	8.98x
Arizona Wildcats Fans	21.43%	8.65x
Tampa and St Petersburg Trip Planners	19.94%	8.59x

Composition Percentage: The overlap percentage between the Nebraska Cluster audience and the Interest attribute.

Index: A comparison of the Nebraska Cluster audience to the internet population.

APPAREL RETAILERS

The Nebraska Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Nebraska Cluster audience is Buckle.

Location	Composition	Index
Buckle	0.53%	2.34x
Johnston and Murphy	0.53%	1.31x
Eddie Bauer	0.03%	1.27x
White House Black Market	0.36%	1.26x
Dressbarn	0.05%	1.13x
American Eagle Outfitters	0.06%	1.07x
Old Navy	0.09%	1.07x
Mens Wearhouse	0.42%	1.05x
Charlotte Russe	0.04%	1.02x
Victoria's Secret	0.11%	1.01x

Composition Percentage: The overlap percentage between the Nebraska Cluster audience and the Location attribute.

Index: A comparison of the Nebraska Cluster audience to the internet population.

WEBSITES

The Nebraska Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Nebraska Cluster audience is hailvarsity.com.

Website	Composition	Index
hailvarsity.com	7.50%	158.69x
npdodge.com	5.36%	158.21x
liedcenter.org	1.80%	157.26x
statefair.org	1.61%	155.55x
chihealth.com	2.54%	152.34x
huskers.com	4.78%	151.54x
wahoo-ashland-waverly.com	1.40%	149.73x
omahamagazine.com	2.74%	148.85x
huskercorner.com	4.88%	148.50x
bryanhealth.com	2.89%	143.82x

Composition Percentage: The overlap percentage between the Nebraska Cluster audience and the Web attribute.

Index: A comparison of the Nebraska Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Nebraska Cluster audience is South Dakota Cluster.

Content Affinity	Composition	Index
South Dakota Cluster	12.60%	24.38x
Illinois College Sports	0.59%	18.13x
Farming & Agriculture	3.05%	17.38x
Iowa Cluster	26.70%	14.86x
North Dakota Cluster	9.32%	13.51x
Local & Travel England - North Midlands	0.04%	11.89x
Assorted Topics (Web Hosting, Fiction Storytelling, Research)	0.13%	11.77x
Colorado Cluster	7.22%	11.37x
Kansas City News	20.98%	10.81x
Assorted Topics (The Outdoors, Sports, Furniture, Travel)	6.80%	10.65x

Composition Percentage: The overlap percentage between the Nebraska Cluster audience and the Content Affinity attribute.

Index: A comparison of the Nebraska Cluster audience to the internet population.

DEMOGRAPHICS

The Nebraska Cluster audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Female