Explore the Nebraska Cluster Audience
Below you'll find more information about the Nebraska Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Nebraska Cluster audience.
INTERESTS
The Nebraska Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Nebraska Cluster audience is North Midwest State Fair Visitors.
| Interest | Composition | Index |
| North Midwest State Fair Visitors | 56.88% | 16.64x |
| Iowa Hawkeyes Fans | 32.63% | 12.59x |
| Liberal News Readers | 20.91% | 12.55x |
| College Football Fans | 29.02% | 12.17x |
| Rapid City Trip Planners | 26.33% | 11.98x |
| NCAA Fans | 23.54% | 11.97x |
| Advertising Professionals | 18.81% | 11.54x |
| Financial Business Intelligence Researchers | 18.78% | 11.33x |
| Tampa and St Petersburg Trip Planners | 19.31% | 11.27x |
| Financial News Readers | 17.54% | 11.23x |
Composition Percentage:
The overlap percentage between the Nebraska Cluster audience and the Interest attribute.
Index: A comparison of the Nebraska Cluster audience to the internet population.
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APPAREL RETAILERS
The Nebraska Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Nebraska Cluster audience is Lululemon.
| Location | Composition | Index |
| Lululemon | 0.02% | 2.50x |
| Buckle | 0.06% | 2.42x |
| Maurices | 0.08% | 1.80x |
| Eddie Bauer | 0.02% | 1.75x |
| American Eagle Outfitters | 0.03% | 1.65x |
| LOFT | 0.03% | 1.57x |
| Coach | 0.01% | 1.57x |
| Mens Wearhouse | 0.05% | 1.43x |
| Carhartt | 0.35% | 1.39x |
| Old Navy | 0.05% | 1.32x |
Composition Percentage:
The overlap percentage between the Nebraska Cluster audience and the Location attribute.
Index: A comparison of the Nebraska Cluster audience to the internet population.
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WEBSITES
The Nebraska Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Nebraska Cluster audience is hailvarsity.com.
| Website | Composition | Index |
| hailvarsity.com | 7.97% | 157.79x |
| norfolkdailynews.com | 2.08% | 155.00x |
| capitalhumanesociety.org | 1.20% | 151.41x |
| huskercorner.com | 2.75% | 148.05x |
| fox42kptm.com | 4.36% | 139.47x |
| huskers.com | 12.42% | 139.23x |
| nebraska.tv | 10.81% | 135.03x |
| wahoo-ashland-waverly.com | 1.49% | 134.60x |
| cornnation.com | 11.54% | 133.88x |
| chihealth.com | 5.16% | 129.76x |
Composition Percentage:
The overlap percentage between the Nebraska Cluster audience and the Web attribute.
Index: A comparison of the Nebraska Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Nebraska Cluster audience is South Dakota Cluster.
| Content Affinity | Composition | Index |
| South Dakota Cluster | 10.34% | 24.62x |
| Farming & Agriculture | 0.58% | 23.87x |
| Illinois College Sports | 0.57% | 20.64x |
| Iowa Cluster | 22.27% | 14.34x |
| College Sports | 0.33% | 14.09x |
| Virginia Athletics | 0.13% | 12.97x |
| North Dakota Cluster | 7.18% | 12.24x |
| Florida College Athletics | 0.68% | 12.13x |
| Pac 12 Sports | 1.10% | 12.01x |
| Central California Cluster | 2.37% | 11.84x |
Composition Percentage:
The overlap percentage between the Nebraska Cluster audience and the Content Affinity attribute.
Index: A comparison of the Nebraska Cluster audience to the internet population.
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DEMOGRAPHICS
The Nebraska Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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