Dstillery Audiences

NEW ENGLAND UNIVERSITIES

Audience Size: 1.2 Million Devices

Explore the New England Universities Audience

Below you'll find more information about the New England Universities audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the New England Universities audience.

Dstillery Crafted Audiences

INTERESTS

The New England Universities audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New England Universities audience is Harvard University Fans.

Interest Composition Index
Harvard University Fans 59.92% 23.27x
Boston Trip Planners 44.44% 22.84x
Yale University Fans 44.76% 18.17x
College Students 40.18% 16.22x
College Professors 39.06% 15.03x
Medical Science Researchers 29.90% 14.04x
New England Patriots Fans 27.56% 13.48x
Vermont Trip Planners 32.14% 13.06x
Liberal Think Tank Readers 30.01% 13.02x
Internal Medicine Journal Researchers 34.74% 12.67x
Composition Percentage: The overlap percentage between the New England Universities audience and the Interest attribute.
Index: A comparison of the New England Universities audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New England Universities audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New England Universities audience is Uniqlo.

Location Composition Index
Uniqlo 0.04% 4.30x
Patagonia 0.01% 2.51x
Abercrombie & Fitch 0.03% 2.49x
Ann Taylor 0.03% 2.32x
Intermix 0.01% 2.24x
Urban Outfitters 0.06% 2.10x
Club Monaco 0.01% 2.06x
American Apparel 0.04% 1.95x
REI 0.02% 1.78x
Saint Laurent Paris 0.01% 1.77x
Composition Percentage: The overlap percentage between the New England Universities audience and the Location attribute.
Index: A comparison of the New England Universities audience to the internet population.
Dstillery Web Insights

WEBSITES

The New England Universities audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New England Universities audience is massbay.edu.

Website Composition Index
massbay.edu 1.17% 263.09x
southshorehospital.org 1.60% 246.63x
nwh.org 3.15% 224.52x
emersonhospital.org 2.43% 218.97x
bidmc.org 4.47% 217.37x
huecu.org 1.49% 216.68x
becker.edu 1.16% 208.97x
worcester.edu 2.91% 207.21x
worcesterart.org 1.50% 206.15x
quincycollege.edu 1.33% 201.82x
Composition Percentage: The overlap percentage between the New England Universities audience and the Web attribute.
Index: A comparison of the New England Universities audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New England Universities audience is Philanthropy - Nonprofits.

Content Affinity Composition Index
Philanthropy - Nonprofits 3.27% 34.69x
New England & Ivy League Sports 9.51% 33.21x
Online Games 5.58% 32.01x
MBA Education 14.92% 27.55x
Education Cluster 15.49% 25.57x
University Press 12.46% 23.91x
Writing & Publishing 6.12% 22.45x
Rhode Island Cluster 5.23% 21.22x
International Development & Health 3.21% 20.57x
Feminism 1.81% 20.48x
Composition Percentage: The overlap percentage between the New England Universities audience and the Content Affinity attribute.
Index: A comparison of the New England Universities audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New England Universities audience resonates most for the following age and income brackets.
Age
18-24
Income
$75,000-$99,999