Dstillery Audiences

NEW ENGLAND UNIVERSITIES

Audience Size: 642.5 Thousand Devices

Explore the New England Universities Audience

Below you'll find more information about the New England Universities audience, broken down in different categories based on their digital and physical behaviors. These are 642.5 thousand unique devices whose actions qualify for the New England Universities audience.

Dstillery Crafted Audiences

INTERESTS

The New England Universities audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New England Universities audience is Harvard University Fans.

Interest Composition Index
Harvard University Fans 68.10% 28.70x
Boston Trip Planners 47.75% 23.06x
Yale University Fans 53.42% 22.43x
College Students 52.07% 21.78x
College Professors 50.32% 20.53x
Cape Cod News Readers 43.34% 20.52x
Tutoring Resources Researchers 43.21% 18.56x
Medical Science Researchers 41.12% 18.40x
Internal Medicine Journal Researchers 46.35% 18.10x
Healthcare Thought Leaders 45.20% 17.53x
Composition Percentage: The overlap percentage between the New England Universities audience and the Interest attribute.
Index: A comparison of the New England Universities audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New England Universities audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New England Universities audience is Intermix.

Location Composition Index
Intermix 0.01% 4.67x
LL Bean 0.01% 4.05x
Ralph Lauren 0.02% 2.69x
Uniqlo 0.02% 2.65x
Ann Taylor 0.02% 2.61x
Armani 0.03% 2.54x
Madewell 0.02% 2.31x
Urban Outfitters 0.04% 2.13x
Talbots 0.04% 2.12x
The North Face 0.02% 2.07x
Composition Percentage: The overlap percentage between the New England Universities audience and the Location attribute.
Index: A comparison of the New England Universities audience to the internet population.
Dstillery Web Insights

WEBSITES

The New England Universities audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New England Universities audience is umassmemorial.org.

Website Composition Index
umassmemorial.org 5.46% 291.79x
simmons.edu 3.92% 256.36x
emersonhospital.org 2.53% 243.08x
beverlyhospital.org 1.74% 218.94x
masseyeandear.org 4.02% 207.08x
umassmemorialhealthcare.org 6.40% 206.66x
stonehill.edu 2.76% 206.09x
worcester.edu 2.50% 204.84x
bc.edu 2.18% 203.08x
umass.edu 5.99% 195.61x
Composition Percentage: The overlap percentage between the New England Universities audience and the Web attribute.
Index: A comparison of the New England Universities audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New England Universities audience is Philanthropy - Nonprofits.

Content Affinity Composition Index
Philanthropy - Nonprofits 1.97% 46.91x
New England & Ivy League Sports 8.12% 45.16x
Education Cluster 14.68% 39.68x
University Press 11.90% 39.19x
MBA Education 13.12% 39.04x
Social & Demographic Trends 2.18% 34.30x
Writing & Publishing 5.62% 34.06x
London Tourism 0.25% 31.90x
International Development & Health 2.61% 31.15x
Online Games 7.55% 30.00x
Composition Percentage: The overlap percentage between the New England Universities audience and the Content Affinity attribute.
Index: A comparison of the New England Universities audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New England Universities audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female