Dstillery Audiences

NEW ENGLAND UNIVERSITIES

Audience Size: 42.7 Thousand Devices

Explore the New England Universities Audience

Below you'll find more information about the New England Universities audience, broken down in different categories based on their digital and physical behaviors. These are 42.7 thousand unique devices whose actions qualify for the New England Universities audience.

Dstillery Crafted Audiences

INTERESTS

The New England Universities audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New England Universities audience is Harvard University Fans.

Interest Composition Index
Harvard University Fans 37.59% 40.86x
Ivy League College Researchers 27.82% 38.85x
School Closings Updates Readers 35.84% 33.43x
Boston Trip Planners 36.84% 24.90x
Job Seekers 16.29% 24.27x
Modern Art Museum Researchers 53.13% 23.72x
College Aspirants 33.83% 22.76x
Parents of Teenagers Going to College 43.11% 21.67x
College Professors 34.84% 21.50x
College Students 28.32% 20.87x
Composition Percentage: The overlap percentage between the New England Universities audience and the Interest attribute.
Index: A comparison of the New England Universities audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New England Universities audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New England Universities audience is Express.

Location Composition Index
Express 0.05% 3.96x
Journeys 0.05% 2.99x
Maurices 0.03% 2.34x
Buckle 0.01% 1.94x
Urban Outfitters 0.02% 1.58x
Belk 0.01% 1.56x
Gymboree 0.02% 1.52x
Zumiez 0.02% 1.47x
Old Navy 0.02% 1.45x
American Eagle Outfitters 0.01% 1.32x
Composition Percentage: The overlap percentage between the New England Universities audience and the Location attribute.
Index: A comparison of the New England Universities audience to the internet population.
Dstillery Web Insights

WEBSITES

The New England Universities audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New England Universities audience is wickedlocal.com.

Website Composition Index
wickedlocal.com 11.31% 58.06x
nbcboston.com 14.87% 48.05x
telegram.com 13.31% 43.01x
currentobituary.com 6.98% 43.00x
metrowestdailynews.com 5.47% 41.73x
bostonmagazine.com 8.36% 40.09x
whdh.com 14.05% 37.87x
rutgers.edu 5.07% 36.48x
patriotledger.com 6.26% 31.97x
collegefactual.com 8.73% 31.83x
Composition Percentage: The overlap percentage between the New England Universities audience and the Web attribute.
Index: A comparison of the New England Universities audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New England Universities audience is Medical Supplies and Information.

Content Affinity Composition Index
Medical Supplies and Information 1.68% 62.65x
Online Games 5.91% 38.44x
New York City Education & News Cluster 5.43% 38.14x
New England & Ivy League Sports 1.92% 37.08x
College Planning 3.61% 34.46x
Book Publishers 1.11% 34.41x
Historical Information - Museums & Libraries 1.20% 29.89x
Aid Groups 1.73% 28.43x
University Research 11.15% 20.91x
Diamonds & Precious Metals 0.27% 20.60x
Composition Percentage: The overlap percentage between the New England Universities audience and the Content Affinity attribute.
Index: A comparison of the New England Universities audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New England Universities audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female