Dstillery Audiences

NEW ENGLAND UNIVERSITIES

Audience Size: 1.1 Million Devices

Explore the New England Universities Audience

Below you'll find more information about the New England Universities audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the New England Universities audience.

Dstillery Crafted Audiences

INTERESTS

The New England Universities audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New England Universities audience is Harvard University Fans.

Interest Composition Index
Harvard University Fans 58.20% 29.88x
Boston Trip Planners 42.05% 27.18x
Yale University Fans 44.23% 23.63x
College Students 43.90% 21.11x
Cape Cod News Readers 35.31% 20.45x
College Professors 39.70% 20.33x
Medical Science Researchers 32.93% 18.68x
Tutoring Resources Researchers 34.18% 18.32x
New England Patriots Fans 24.31% 16.78x
Internal Medicine Journal Researchers 36.46% 16.74x
Composition Percentage: The overlap percentage between the New England Universities audience and the Interest attribute.
Index: A comparison of the New England Universities audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New England Universities audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New England Universities audience is Lululemon.

Location Composition Index
Lululemon 0.11% 2.01x
Jos A. Bank Clothiers 0.31% 1.29x
Mens Wearhouse 0.47% 1.22x
Composition Percentage: The overlap percentage between the New England Universities audience and the Location attribute.
Index: A comparison of the New England Universities audience to the internet population.
Dstillery Web Insights

WEBSITES

The New England Universities audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New England Universities audience is nwh.org.

Website Composition Index
nwh.org 1.86% 240.61x
worcester.edu 2.12% 217.31x
umassmemorialhealthcare.org 4.66% 211.38x
bidmc.org 2.41% 208.06x
emersonhospital.org 2.57% 188.07x
worcesterart.org 1.80% 180.68x
beverlyhospital.org 1.89% 177.63x
wellesley.edu 1.21% 177.21x
umb.edu 1.67% 177.13x
simmons.edu 6.85% 175.04x
Composition Percentage: The overlap percentage between the New England Universities audience and the Web attribute.
Index: A comparison of the New England Universities audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New England Universities audience is Philanthropy - Nonprofits.

Content Affinity Composition Index
Philanthropy - Nonprofits 2.98% 35.84x
Online Games 5.44% 30.68x
New England & Ivy League Sports 9.96% 30.19x
MBA Education 16.26% 28.05x
Education Cluster 16.36% 25.51x
Aid Groups 3.57% 23.16x
Assorted Topics (Children'S Activities, Outdoor Play, Viral Media) 1.58% 22.41x
University Press 14.14% 22.39x
Writing & Publishing 6.57% 22.33x
Social & Demographic Trends 4.29% 21.53x
Composition Percentage: The overlap percentage between the New England Universities audience and the Content Affinity attribute.
Index: A comparison of the New England Universities audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New England Universities audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female