Dstillery Audiences

NEW ENGLAND UNIVERSITIES

Audience Size: 458.7 Thousand Devices

Explore the New England Universities Audience

Below you'll find more information about the New England Universities audience, broken down in different categories based on their digital and physical behaviors. These are 458.7 thousand unique devices whose actions qualify for the New England Universities audience.

Dstillery Crafted Audiences

INTERESTS

The New England Universities audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New England Universities audience is School Closings Updates Readers.

Interest Composition Index
School Closings Updates Readers 0.37% 29.75x
Harvard University Fans 66.09% 27.74x
Ivy League College Researchers 51.80% 23.64x
Boston Trip Planners 46.60% 23.27x
Yale University Fans 51.26% 22.51x
College Students 50.14% 21.07x
College Professors 46.94% 20.24x
Professional Medical Journal Readers 46.21% 20.04x
Cape Cod News Readers 44.85% 19.83x
Psychiatrists 47.01% 19.35x
Composition Percentage: The overlap percentage between the New England Universities audience and the Interest attribute.
Index: A comparison of the New England Universities audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New England Universities audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New England Universities audience is Express.

Location Composition Index
Express 0.01% 3.08x
Lane Bryant 0.01% 2.08x
Journeys 0.01% 1.78x
Mens Wearhouse 0.01% 1.67x
Maurices 0.01% 1.64x
Victoria's Secret 0.01% 1.60x
Old Navy 0.01% 1.54x
Carhartt 0.06% 0.63x
Composition Percentage: The overlap percentage between the New England Universities audience and the Location attribute.
Index: A comparison of the New England Universities audience to the internet population.
Dstillery Web Insights

WEBSITES

The New England Universities audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New England Universities audience is umassmemorial.org.

Website Composition Index
umassmemorial.org 5.74% 404.62x
masseyeandear.org 3.02% 259.17x
worcester.edu 3.23% 246.56x
harvardmagazine.com 5.16% 240.29x
umass.edu 5.24% 237.30x
umassmemorialhealthcare.org 8.71% 214.81x
massgeneral.org 19.08% 205.50x
northeastern.edu 5.30% 175.55x
smith.edu 5.68% 167.30x
thecrimson.com 20.15% 166.80x
Composition Percentage: The overlap percentage between the New England Universities audience and the Web attribute.
Index: A comparison of the New England Universities audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New England Universities audience is New England & Ivy League Sports.

Content Affinity Composition Index
New England & Ivy League Sports 6.69% 55.67x
Philanthropy - Nonprofits 1.51% 54.12x
University Press 8.78% 53.90x
Education Cluster 11.95% 50.02x
MBA Education 10.44% 47.56x
Social & Demographic Trends 1.22% 46.14x
California Universities 4.85% 42.47x
Writing & Publishing 4.50% 42.35x
International Development & Health 1.91% 39.60x
London Tourism 0.15% 39.02x
Composition Percentage: The overlap percentage between the New England Universities audience and the Content Affinity attribute.
Index: A comparison of the New England Universities audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New England Universities audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female