Dstillery Audiences

NEW ENGLAND UNIVERSITIES

Audience Size: 56.9 Thousand Devices

Explore the New England Universities Audience

Below you'll find more information about the New England Universities audience, broken down in different categories based on their digital and physical behaviors. These are 56.9 thousand unique devices whose actions qualify for the New England Universities audience.

Dstillery Crafted Audiences

INTERESTS

The New England Universities audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New England Universities audience is Harvard University Fans.

Interest Composition Index
Harvard University Fans 41.50% 34.63x
Ivy League College Researchers 32.70% 32.18x
School Closings Updates Readers 36.80% 30.13x
Modern Art Museum Researchers 57.18% 23.29x
College Professors 38.86% 20.71x
Yale University Fans 46.19% 18.81x
Boston Trip Planners 18.62% 18.61x
Parents of Teenagers Going to College 46.92% 18.39x
College Students 29.33% 18.22x
College Aspirants 40.76% 17.25x
Composition Percentage: The overlap percentage between the New England Universities audience and the Interest attribute.
Index: A comparison of the New England Universities audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New England Universities audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New England Universities audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.05% 6.14x
Journeys 0.04% 4.49x
Victoria's Secret 0.04% 4.08x
Urban Outfitters 0.03% 3.49x
The Childrens Place 0.03% 3.17x
Maurices 0.03% 2.34x
Zumiez 0.03% 2.06x
Buckle 0.01% 1.94x
Belk 0.01% 1.56x
J. Crew 0.01% 1.35x
Composition Percentage: The overlap percentage between the New England Universities audience and the Location attribute.
Index: A comparison of the New England Universities audience to the internet population.
Dstillery Web Insights

WEBSITES

The New England Universities audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New England Universities audience is harvard.edu.

Website Composition Index
harvard.edu 23.39% 249.82x
schoolspring.com 28.96% 192.84x
wickedlocal.com 13.16% 50.12x
collegeconfidential.com 8.90% 45.33x
virginia.edu 5.25% 42.74x
ucla.edu 4.83% 41.51x
nbcboston.com 17.04% 41.14x
bostonmagazine.com 8.51% 39.50x
sagepub.com 4.30% 39.07x
salemnews.com 4.20% 38.29x
Composition Percentage: The overlap percentage between the New England Universities audience and the Web attribute.
Index: A comparison of the New England Universities audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New England Universities audience is MBA Education.

Content Affinity Composition Index
MBA Education 2.50% 123.44x
New York City Education & News Cluster 6.99% 44.55x
Medical Supplies and Information 1.37% 44.27x
New England & Ivy League Sports 2.50% 35.62x
College Planning 6.17% 33.88x
Online Games 6.11% 32.84x
Writing & Publishing 0.58% 30.87x
Book Publishers 0.95% 26.77x
Aid Groups 2.08% 23.79x
Historical Information - Museums & Libraries 1.77% 23.38x
Composition Percentage: The overlap percentage between the New England Universities audience and the Content Affinity attribute.
Index: A comparison of the New England Universities audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New England Universities audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female