Dstillery Audiences

NEW ENGLAND UNIVERSITIES

Audience Size: 682.2 Thousand Devices

Explore the New England Universities Audience

Below you'll find more information about the New England Universities audience, broken down in different categories based on their digital and physical behaviors. These are 682.2 thousand unique devices whose actions qualify for the New England Universities audience.

Dstillery Crafted Audiences

INTERESTS

The New England Universities audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New England Universities audience is Harvard University Fans.

Interest Composition Index
Harvard University Fans 71.16% 22.93x
Boston Trip Planners 49.93% 19.41x
College Students 53.70% 17.74x
Yale University Fans 56.29% 17.43x
College Professors 50.84% 16.60x
Cape Cod News Readers 45.78% 16.37x
Medical Science Researchers 42.08% 15.39x
Internal Medicine Journal Researchers 48.33% 15.03x
Tutoring Resources Researchers 46.16% 14.97x
Liberal Think Tank Readers 43.04% 13.85x
Composition Percentage: The overlap percentage between the New England Universities audience and the Interest attribute.
Index: A comparison of the New England Universities audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New England Universities audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New England Universities audience is LL Bean.

Location Composition Index
LL Bean 0.02% 3.40x
Armani 0.06% 3.30x
Intermix 0.01% 3.11x
Lorna Jane 0.01% 2.84x
Bonobos 0.02% 2.65x
Saint Laurent Paris 0.01% 2.56x
Ralph Lauren 0.03% 2.46x
Ann Taylor 0.03% 2.44x
Talbots 0.06% 2.35x
REI 0.02% 2.28x
Composition Percentage: The overlap percentage between the New England Universities audience and the Location attribute.
Index: A comparison of the New England Universities audience to the internet population.
Dstillery Web Insights

WEBSITES

The New England Universities audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New England Universities audience is umassmemorial.org.

Website Composition Index
umassmemorial.org 5.36% 260.38x
simmons.edu 4.31% 237.47x
emersonhospital.org 2.75% 225.16x
umb.edu 1.78% 212.46x
umassmemorialhealthcare.org 5.64% 209.12x
worcester.edu 2.17% 203.40x
beverlyhospital.org 1.91% 202.36x
massmed.org 1.77% 197.36x
masseyeandear.org 4.35% 194.63x
bc.edu 2.34% 191.20x
Composition Percentage: The overlap percentage between the New England Universities audience and the Web attribute.
Index: A comparison of the New England Universities audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New England Universities audience is Philanthropy - Nonprofits.

Content Affinity Composition Index
Philanthropy - Nonprofits 2.04% 41.22x
New England & Ivy League Sports 8.38% 38.68x
Education Cluster 14.65% 32.65x
MBA Education 13.56% 32.50x
London Tourism 0.31% 31.61x
University Press 12.33% 31.22x
Online Games 7.17% 28.25x
Writing & Publishing 5.70% 28.25x
Law School Research Cluster 0.63% 26.95x
Social & Demographic Trends 2.29% 26.67x
Composition Percentage: The overlap percentage between the New England Universities audience and the Content Affinity attribute.
Index: A comparison of the New England Universities audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New England Universities audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female