Dstillery Audiences

NEW ENGLAND UNIVERSITIES

Audience Size: 866.3 Thousand Devices

Explore the New England Universities Audience

Below you'll find more information about the New England Universities audience, broken down in different categories based on their digital and physical behaviors. These are 866.3 thousand unique devices whose actions qualify for the New England Universities audience.

Dstillery Crafted Audiences

INTERESTS

The New England Universities audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New England Universities audience is Harvard University Fans.

Interest Composition Index
Harvard University Fans 60.60% 27.75x
Boston Trip Planners 48.69% 23.00x
Yale University Fans 46.52% 21.65x
College Students 48.87% 18.87x
College Professors 42.49% 18.50x
Cape Cod News Readers 40.21% 17.53x
Medical Science Researchers 37.00% 17.42x
Tutoring Resources Researchers 36.87% 17.23x
Internal Medicine Journal Researchers 40.39% 16.94x
Healthcare Thought Leaders 37.51% 15.91x
Composition Percentage: The overlap percentage between the New England Universities audience and the Interest attribute.
Index: A comparison of the New England Universities audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New England Universities audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New England Universities audience is Everlane.

Location Composition Index
Everlane 0.03% 4.01x
Supreme 0.04% 3.17x
LL Bean 0.03% 2.95x
Bonobos 0.19% 2.91x
Calvin Klein 0.01% 2.43x
Express Outlets 0.02% 2.33x
Urban Outfitters 0.11% 1.97x
Ralph Lauren 0.04% 1.95x
The North Face 0.06% 1.94x
LOFT 0.16% 1.83x
Composition Percentage: The overlap percentage between the New England Universities audience and the Location attribute.
Index: A comparison of the New England Universities audience to the internet population.
Dstillery Web Insights

WEBSITES

The New England Universities audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New England Universities audience is nwh.org.

Website Composition Index
nwh.org 1.78% 225.30x
worcester.edu 1.86% 206.73x
umassmemorialhealthcare.org 4.37% 200.09x
bidmc.org 2.32% 192.86x
worcesterart.org 1.78% 179.62x
umb.edu 1.68% 174.79x
simmons.edu 6.39% 173.74x
emersonhospital.org 2.92% 172.80x
projectbread.org 1.27% 167.51x
wellesley.edu 1.05% 165.86x
Composition Percentage: The overlap percentage between the New England Universities audience and the Web attribute.
Index: A comparison of the New England Universities audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New England Universities audience is Philanthropy - Nonprofits.

Content Affinity Composition Index
Philanthropy - Nonprofits 2.25% 37.72x
New England & Ivy League Sports 9.62% 30.18x
Online Games 6.48% 27.62x
MBA Education 15.04% 27.49x
Law School Research Cluster 1.06% 26.46x
University Press 13.04% 24.82x
Education Cluster 16.07% 24.81x
Assorted Topics (Children'S Activities, Outdoor Play, Viral Media) 1.12% 24.31x
Aid Groups 2.89% 23.35x
International Development & Health 3.16% 22.33x
Composition Percentage: The overlap percentage between the New England Universities audience and the Content Affinity attribute.
Index: A comparison of the New England Universities audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New England Universities audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female