Dstillery Audiences

NEW ENGLAND UNIVERSITIES

Audience Size: 1.1 Million Devices

Explore the New England Universities Audience

Below you'll find more information about the New England Universities audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the New England Universities audience.

Dstillery Crafted Audiences

INTERESTS

The New England Universities audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New England Universities audience is Harvard University Fans.

Interest Composition Index
Harvard University Fans 59.08% 24.22x
Boston Trip Planners 43.83% 23.10x
Yale University Fans 47.83% 18.00x
College Students 41.86% 17.49x
College Professors 40.91% 15.93x
Medical Science Researchers 31.86% 14.85x
Internal Medicine Journal Researchers 36.83% 13.76x
Vermont Trip Planners 31.61% 13.60x
New England Patriots Fans 27.80% 13.56x
UConn Huskies Fans 25.57% 13.40x
Composition Percentage: The overlap percentage between the New England Universities audience and the Interest attribute.
Index: A comparison of the New England Universities audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New England Universities audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New England Universities audience is REI.

Location Composition Index
REI 0.08% 4.68x
Uniqlo 0.05% 4.52x
Intermix 0.02% 2.55x
J. Crew 0.09% 2.31x
Hugo Boss 0.06% 2.31x
LL Bean 0.01% 2.29x
Patagonia 0.02% 2.24x
Saint Laurent Paris 0.02% 2.21x
Urban Outfitters 0.11% 2.17x
Ann Taylor 0.33% 2.03x
Composition Percentage: The overlap percentage between the New England Universities audience and the Location attribute.
Index: A comparison of the New England Universities audience to the internet population.
Dstillery Web Insights

WEBSITES

The New England Universities audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New England Universities audience is southshorehospital.org.

Website Composition Index
southshorehospital.org 1.26% 253.94x
nebh.org 1.53% 248.67x
nwh.org 2.87% 238.07x
bidmc.org 3.68% 222.04x
worcester.edu 2.76% 213.98x
emersonhospital.org 2.47% 213.32x
huecu.org 1.37% 212.74x
quincycollege.edu 1.22% 204.95x
umb.edu 1.45% 204.24x
worcesterart.org 1.60% 201.54x
Composition Percentage: The overlap percentage between the New England Universities audience and the Web attribute.
Index: A comparison of the New England Universities audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New England Universities audience is Philanthropy - Nonprofits.

Content Affinity Composition Index
Philanthropy - Nonprofits 3.16% 37.24x
New England & Ivy League Sports 9.84% 32.74x
Online Games 5.62% 32.71x
MBA Education 15.67% 29.31x
Education Cluster 15.60% 27.43x
University Press 13.23% 26.03x
International Development & Health 3.29% 22.83x
Writing & Publishing 6.55% 22.82x
Law School Research Cluster 1.32% 22.62x
Aid Groups 3.86% 22.25x
Composition Percentage: The overlap percentage between the New England Universities audience and the Content Affinity attribute.
Index: A comparison of the New England Universities audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New England Universities audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male