Dstillery Audiences

NEW ENGLAND UNIVERSITIES

Audience Size: 92 Thousand Devices

Explore the New England Universities Audience

Below you'll find more information about the New England Universities audience, broken down in different categories based on their digital and physical behaviors. These are 92 thousand unique devices whose actions qualify for the New England Universities audience.

Dstillery Crafted Audiences

INTERESTS

The New England Universities audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New England Universities audience is School Closings Updates Readers.

Interest Composition Index
School Closings Updates Readers 40.57% 32.91x
Ivy League College Researchers 38.85% 31.39x
Harvard University Fans 48.97% 22.75x
Yale University Fans 44.83% 21.01x
College Professors 38.28% 19.89x
Boston Trip Planners 25.63% 19.78x
College Students 33.91% 18.92x
Cape Cod News Readers 37.36% 18.89x
Teachers 34.48% 18.56x
Job Seekers 21.72% 17.60x
Composition Percentage: The overlap percentage between the New England Universities audience and the Interest attribute.
Index: A comparison of the New England Universities audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New England Universities audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New England Universities audience is H&M.

Location Composition Index
H&M 0.03% 3.99x
Old Navy 0.07% 2.62x
LOFT 0.03% 2.38x
Mens Wearhouse 0.04% 2.33x
Aeropostale 0.03% 2.23x
Lululemon 0.01% 1.99x
Dressbarn 0.02% 1.97x
Buckle 0.03% 1.78x
Belk 0.01% 1.56x
Coach 0.01% 1.51x
Composition Percentage: The overlap percentage between the New England Universities audience and the Location attribute.
Index: A comparison of the New England Universities audience to the internet population.
Dstillery Web Insights

WEBSITES

The New England Universities audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New England Universities audience is yale.edu.

Website Composition Index
yale.edu 22.11% 267.88x
schoolspring.com 25.85% 210.15x
tufts.edu 18.97% 205.11x
harvard.edu 31.74% 193.43x
dartmouth.edu 6.69% 114.13x
bostoncentral.com 5.69% 80.66x
bloomsbury.com 4.58% 76.17x
stonybrook.edu 4.86% 68.67x
bostonmagazine.com 9.80% 66.09x
timeshighereducation.com 3.35% 53.75x
Composition Percentage: The overlap percentage between the New England Universities audience and the Web attribute.
Index: A comparison of the New England Universities audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New England Universities audience is Education Cluster.

Content Affinity Composition Index
Education Cluster 1.95% 166.75x
MBA Education 2.89% 122.77x
California Universities 0.87% 64.48x
Medical Supplies and Information 1.40% 46.95x
Writing & Publishing 0.58% 40.02x
New York City Education & News Cluster 6.68% 38.51x
College Planning 7.55% 35.79x
New England & Ivy League Sports 2.22% 35.70x
Online Games 6.81% 34.31x
Science Education & Academia 0.42% 34.04x
Composition Percentage: The overlap percentage between the New England Universities audience and the Content Affinity attribute.
Index: A comparison of the New England Universities audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New England Universities audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female