Dstillery Audiences

NEW ENGLAND UNIVERSITIES

Audience Size: 180 Thousand Devices

Explore the New England Universities Audience

Below you'll find more information about the New England Universities audience, broken down in different categories based on their digital and physical behaviors. These are 180 thousand unique devices whose actions qualify for the New England Universities audience.

Dstillery Crafted Audiences

INTERESTS

The New England Universities audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New England Universities audience is School Closings Updates Readers.

Interest Composition Index
School Closings Updates Readers 47.86% 29.30x
Ivy League College Researchers 50.33% 28.81x
Harvard University Fans 62.61% 26.14x
Boston Trip Planners 42.02% 25.80x
College Students 46.05% 22.73x
Professional Medical Journal Readers 41.37% 22.39x
Cape Cod News Readers 47.06% 21.30x
Yale University Fans 50.83% 20.25x
Psychiatrists 42.43% 20.12x
College Professors 45.04% 20.07x
Composition Percentage: The overlap percentage between the New England Universities audience and the Interest attribute.
Index: A comparison of the New England Universities audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New England Universities audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New England Universities audience is Talbots.

Location Composition Index
Talbots 0.01% 4.68x
Gap 0.02% 3.70x
Gymboree 0.01% 2.95x
Mens Wearhouse 0.01% 2.18x
Express 0.01% 1.99x
Old Navy 0.02% 1.97x
Journeys 0.01% 1.41x
Victoria's Secret 0.01% 1.31x
Carhartt 0.06% 0.81x
Composition Percentage: The overlap percentage between the New England Universities audience and the Location attribute.
Index: A comparison of the New England Universities audience to the internet population.
Dstillery Web Insights

WEBSITES

The New England Universities audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New England Universities audience is thecrimson.com.

Website Composition Index
thecrimson.com 10.08% 321.84x
umassmemorialhealthcare.org 15.98% 304.54x
smith.edu 9.49% 297.87x
yale.edu 19.68% 203.36x
schoolspring.com 19.40% 140.17x
tufts.edu 18.27% 135.85x
thisweekinworcester.com 3.71% 111.88x
jhu.edu 4.70% 96.34x
chronicle.com 7.11% 92.59x
frontiersin.org 2.93% 91.79x
Composition Percentage: The overlap percentage between the New England Universities audience and the Web attribute.
Index: A comparison of the New England Universities audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New England Universities audience is University Press.

Content Affinity Composition Index
University Press 4.84% 106.36x
Philanthropy - Nonprofits 1.14% 84.65x
Education Cluster 7.15% 81.49x
New England & Ivy League Sports 3.62% 75.49x
Social & Demographic Trends 0.41% 70.78x
MBA Education 6.64% 70.05x
California Universities 2.57% 61.67x
International Development & Health 0.85% 58.74x
Writing & Publishing 2.27% 55.80x
Medical Supplies and Information 3.00% 46.50x
Composition Percentage: The overlap percentage between the New England Universities audience and the Content Affinity attribute.
Index: A comparison of the New England Universities audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New England Universities audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female