Dstillery Audiences

NEW ENGLAND UNIVERSITIES

Audience Size: 142.2 Thousand Devices

Explore the New England Universities Audience

Below you'll find more information about the New England Universities audience, broken down in different categories based on their digital and physical behaviors. These are 142.2 thousand unique devices whose actions qualify for the New England Universities audience.

Dstillery Crafted Audiences

INTERESTS

The New England Universities audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New England Universities audience is School Closings Updates Readers.

Interest Composition Index
School Closings Updates Readers 46.12% 30.55x
Ivy League College Researchers 48.95% 28.47x
Harvard University Fans 57.38% 24.46x
Boston Trip Planners 35.54% 20.72x
College Professors 43.16% 20.07x
College Students 42.01% 19.88x
Yale University Fans 48.69% 19.06x
Cape Cod News Readers 43.43% 18.73x
Professional Medical Journal Readers 37.36% 17.52x
Tutoring Resources Researchers 39.78% 17.52x
Composition Percentage: The overlap percentage between the New England Universities audience and the Interest attribute.
Index: A comparison of the New England Universities audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New England Universities audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New England Universities audience is Brooks Brothers.

Location Composition Index
Brooks Brothers 0.01% 3.80x
Gap 0.04% 3.19x
Talbots 0.03% 3.00x
Lululemon 0.01% 2.47x
Old Navy 0.05% 2.19x
Eddie Bauer 0.01% 1.92x
Jos A. Bank Clothiers 0.02% 1.87x
The Childrens Place 0.03% 1.73x
J. Crew 0.01% 1.70x
Mens Wearhouse 0.03% 1.69x
Composition Percentage: The overlap percentage between the New England Universities audience and the Location attribute.
Index: A comparison of the New England Universities audience to the internet population.
Dstillery Web Insights

WEBSITES

The New England Universities audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New England Universities audience is smith.edu.

Website Composition Index
smith.edu 12.81% 356.91x
thecrimson.com 12.15% 264.98x
yale.edu 19.62% 228.77x
tufts.edu 21.29% 160.87x
schoolspring.com 25.49% 154.52x
harvard.edu 43.91% 123.90x
atriushealth.org 5.00% 100.55x
insidehighered.com 5.16% 98.62x
dartmouth.edu 6.30% 95.34x
worcestermag.com 3.46% 84.58x
Composition Percentage: The overlap percentage between the New England Universities audience and the Web attribute.
Index: A comparison of the New England Universities audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New England Universities audience is University Press.

Content Affinity Composition Index
University Press 2.09% 152.78x
Education Cluster 3.43% 108.16x
MBA Education 3.85% 94.06x
Philanthropy - Nonprofits 0.75% 80.23x
California Universities 1.34% 65.64x
Writing & Publishing 1.03% 59.29x
New England & Ivy League Sports 2.45% 46.65x
Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism) 0.68% 44.73x
Medical Supplies and Information 1.99% 40.71x
Historical Information - Museums & Libraries 1.92% 35.62x
Composition Percentage: The overlap percentage between the New England Universities audience and the Content Affinity attribute.
Index: A comparison of the New England Universities audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New England Universities audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female