Dstillery Audiences

NEW ENGLAND UNIVERSITIES

Audience Size: 1.1 Million Devices

Explore the New England Universities Audience

Below you'll find more information about the New England Universities audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the New England Universities audience.

Dstillery Crafted Audiences

INTERESTS

The New England Universities audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New England Universities audience is Harvard University Fans.

Interest Composition Index
Harvard University Fans 61.94% 24.83x
Boston Trip Planners 42.03% 24.51x
Yale University Fans 48.19% 19.26x
College Students 42.44% 19.24x
College Professors 41.96% 16.90x
Medical Science Researchers 33.97% 16.03x
Tutoring Resources Researchers 35.05% 15.49x
Internal Medicine Journal Researchers 38.00% 14.73x
Liberal Think Tank Readers 32.59% 14.64x
UConn Huskies Fans 25.69% 14.29x
Composition Percentage: The overlap percentage between the New England Universities audience and the Interest attribute.
Index: A comparison of the New England Universities audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New England Universities audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New England Universities audience is Uniqlo.

Location Composition Index
Uniqlo 0.06% 4.67x
Express Outlets 0.01% 3.25x
Everlane 0.01% 3.13x
Urban Outfitters 0.15% 2.91x
Ann Taylor 0.06% 2.83x
LL Bean 0.01% 2.62x
Intermix 0.02% 2.52x
Supreme 0.02% 2.37x
Patagonia 0.04% 2.19x
Ralph Lauren 0.02% 2.11x
Composition Percentage: The overlap percentage between the New England Universities audience and the Location attribute.
Index: A comparison of the New England Universities audience to the internet population.
Dstillery Web Insights

WEBSITES

The New England Universities audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New England Universities audience is nebh.org.

Website Composition Index
nebh.org 1.17% 258.73x
nwh.org 2.20% 256.95x
huecu.org 1.24% 239.42x
bidmc.org 2.86% 227.01x
worcester.edu 2.48% 224.72x
quincycollege.edu 1.08% 218.04x
umassmemorialhealthcare.org 5.57% 216.26x
emersonhospital.org 2.44% 211.06x
brighamandwomens.org 3.84% 198.19x
worcesterart.org 1.71% 197.36x
Composition Percentage: The overlap percentage between the New England Universities audience and the Web attribute.
Index: A comparison of the New England Universities audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New England Universities audience is Philanthropy - Nonprofits.

Content Affinity Composition Index
Philanthropy - Nonprofits 3.11% 39.06x
Online Games 5.57% 33.29x
New England & Ivy League Sports 9.75% 31.90x
MBA Education 16.05% 30.69x
Education Cluster 15.85% 27.80x
University Press 13.40% 25.17x
Law School Research Cluster 1.29% 24.99x
Writing & Publishing 6.43% 23.97x
Aid Groups 3.82% 23.94x
Social & Demographic Trends 4.53% 23.30x
Composition Percentage: The overlap percentage between the New England Universities audience and the Content Affinity attribute.
Index: A comparison of the New England Universities audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New England Universities audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male