Explore the New England Universities Audience
Below you'll find more information about the New England Universities audience, broken down in different categories based on their digital and physical behaviors. These are 458.7 thousand unique devices whose actions qualify for the New England Universities audience.
INTERESTS
The New England Universities audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the New England Universities audience is School Closings Updates Readers.
| Interest | Composition | Index |
| School Closings Updates Readers | 0.37% | 29.75x |
| Harvard University Fans | 66.09% | 27.74x |
| Ivy League College Researchers | 51.80% | 23.64x |
| Boston Trip Planners | 46.60% | 23.27x |
| Yale University Fans | 51.26% | 22.51x |
| College Students | 50.14% | 21.07x |
| College Professors | 46.94% | 20.24x |
| Professional Medical Journal Readers | 46.21% | 20.04x |
| Cape Cod News Readers | 44.85% | 19.83x |
| Psychiatrists | 47.01% | 19.35x |
Composition Percentage:
The overlap percentage between the New England Universities audience and the Interest attribute.
Index: A comparison of the New England Universities audience to the internet population.
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APPAREL RETAILERS
The New England Universities audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the New England Universities audience is Express.
| Location | Composition | Index |
| Express | 0.01% | 3.08x |
| Lane Bryant | 0.01% | 2.08x |
| Journeys | 0.01% | 1.78x |
| Mens Wearhouse | 0.01% | 1.67x |
| Maurices | 0.01% | 1.64x |
| Victoria's Secret | 0.01% | 1.60x |
| Old Navy | 0.01% | 1.54x |
| Carhartt | 0.06% | 0.63x |
Composition Percentage:
The overlap percentage between the New England Universities audience and the Location attribute.
Index: A comparison of the New England Universities audience to the internet population.
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WEBSITES
The New England Universities audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the New England Universities audience is umassmemorial.org.
| Website | Composition | Index |
| umassmemorial.org | 5.74% | 404.62x |
| masseyeandear.org | 3.02% | 259.17x |
| worcester.edu | 3.23% | 246.56x |
| harvardmagazine.com | 5.16% | 240.29x |
| umass.edu | 5.24% | 237.30x |
| umassmemorialhealthcare.org | 8.71% | 214.81x |
| massgeneral.org | 19.08% | 205.50x |
| northeastern.edu | 5.30% | 175.55x |
| smith.edu | 5.68% | 167.30x |
| thecrimson.com | 20.15% | 166.80x |
Composition Percentage:
The overlap percentage between the New England Universities audience and the Web attribute.
Index: A comparison of the New England Universities audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the New England Universities audience is New England & Ivy League Sports.
| Content Affinity | Composition | Index |
| New England & Ivy League Sports | 6.69% | 55.67x |
| Philanthropy - Nonprofits | 1.51% | 54.12x |
| University Press | 8.78% | 53.90x |
| Education Cluster | 11.95% | 50.02x |
| MBA Education | 10.44% | 47.56x |
| Social & Demographic Trends | 1.22% | 46.14x |
| California Universities | 4.85% | 42.47x |
| Writing & Publishing | 4.50% | 42.35x |
| International Development & Health | 1.91% | 39.60x |
| London Tourism | 0.15% | 39.02x |
Composition Percentage:
The overlap percentage between the New England Universities audience and the Content Affinity attribute.
Index: A comparison of the New England Universities audience to the internet population.
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DEMOGRAPHICS
The New England Universities audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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