Dstillery Audiences

NEW ENGLAND UNIVERSITIES

Audience Size: 866.6 Thousand Devices

Explore the New England Universities Audience

Below you'll find more information about the New England Universities audience, broken down in different categories based on their digital and physical behaviors. These are 866.6 thousand unique devices whose actions qualify for the New England Universities audience.

Dstillery Crafted Audiences

INTERESTS

The New England Universities audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New England Universities audience is Harvard University Fans.

Interest Composition Index
Harvard University Fans 54.79% 38.18x
Boston Trip Planners 40.13% 33.58x
Yale University Fans 40.23% 29.66x
Cape Cod News Readers 33.33% 26.27x
College Students 41.57% 25.50x
College Professors 36.77% 25.04x
Medical Science Researchers 30.48% 22.52x
Tutoring Resources Researchers 32.13% 21.82x
Internal Medicine Journal Researchers 34.33% 20.86x
Liberal Think Tank Readers 30.23% 20.48x
Composition Percentage: The overlap percentage between the New England Universities audience and the Interest attribute.
Index: A comparison of the New England Universities audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New England Universities audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New England Universities audience is LL Bean.

Location Composition Index
LL Bean 0.04% 3.80x
Ralph Lauren 0.07% 3.36x
Intermix 0.03% 3.12x
Bonobos 0.22% 2.65x
Armani 0.08% 2.41x
Supreme 0.03% 2.38x
Hugo Boss 0.08% 2.13x
Everlane 0.01% 2.11x
Carhartt 0.01% 2.10x
Lululemon 0.11% 1.91x
Composition Percentage: The overlap percentage between the New England Universities audience and the Location attribute.
Index: A comparison of the New England Universities audience to the internet population.
Dstillery Web Insights

WEBSITES

The New England Universities audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New England Universities audience is nwh.org.

Website Composition Index
nwh.org 1.63% 217.73x
worcester.edu 1.73% 202.10x
umassmemorialhealthcare.org 4.03% 195.54x
bidmc.org 2.13% 185.83x
worcesterart.org 1.65% 179.64x
simmons.edu 6.14% 168.50x
projectbread.org 1.22% 166.29x
umb.edu 1.70% 165.97x
emersonhospital.org 3.00% 163.17x
dean.edu 1.06% 160.08x
Composition Percentage: The overlap percentage between the New England Universities audience and the Web attribute.
Index: A comparison of the New England Universities audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New England Universities audience is Philanthropy - Nonprofits.

Content Affinity Composition Index
Philanthropy - Nonprofits 3.02% 39.03x
New England & Ivy League Sports 9.69% 34.21x
Online Games 6.21% 30.03x
MBA Education 15.52% 29.06x
Law School Research Cluster 1.15% 28.82x
University Press 12.87% 27.56x
London Tourism 0.60% 27.56x
Education Cluster 15.97% 26.79x
Assorted Topics (Children'S Activities, Outdoor Play, Viral Media) 1.48% 26.23x
Aid Groups 3.07% 25.92x
Composition Percentage: The overlap percentage between the New England Universities audience and the Content Affinity attribute.
Index: A comparison of the New England Universities audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New England Universities audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female