Dstillery Audiences

NEW ENGLAND UNIVERSITIES

Audience Size: 557.4 Thousand Devices

Explore the New England Universities Audience

Below you'll find more information about the New England Universities audience, broken down in different categories based on their digital and physical behaviors. These are 557.4 thousand unique devices whose actions qualify for the New England Universities audience.

Dstillery Crafted Audiences

INTERESTS

The New England Universities audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New England Universities audience is Harvard University Fans.

Interest Composition Index
Harvard University Fans 67.98% 28.31x
School Closings Updates Readers 22.47% 26.39x
Boston Trip Planners 46.87% 23.90x
College Students 51.37% 22.54x
Ivy League College Researchers 46.59% 22.29x
Yale University Fans 54.49% 21.62x
College Professors 49.59% 20.84x
Cape Cod News Readers 44.51% 20.16x
Psychiatrists 45.37% 19.84x
Professional Medical Journal Readers 40.96% 19.59x
Composition Percentage: The overlap percentage between the New England Universities audience and the Interest attribute.
Index: A comparison of the New England Universities audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New England Universities audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New England Universities audience is LOFT.

Location Composition Index
LOFT 0.01% 3.00x
Gap 0.01% 2.44x
Old Navy 0.02% 1.95x
Mens Wearhouse 0.02% 1.85x
Carhartt 0.05% 0.65x
Composition Percentage: The overlap percentage between the New England Universities audience and the Location attribute.
Index: A comparison of the New England Universities audience to the internet population.
Dstillery Web Insights

WEBSITES

The New England Universities audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New England Universities audience is umassmemorial.org.

Website Composition Index
umassmemorial.org 5.82% 327.06x
simmons.edu 3.33% 272.30x
stonehill.edu 2.53% 225.35x
masseyeandear.org 3.69% 221.04x
worcester.edu 2.80% 215.60x
bc.edu 2.02% 213.92x
mcphs.edu 2.77% 212.59x
umass.edu 5.64% 208.72x
umassmemorialhealthcare.org 7.56% 201.97x
harvardmagazine.com 6.24% 197.96x
Composition Percentage: The overlap percentage between the New England Universities audience and the Web attribute.
Index: A comparison of the New England Universities audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New England Universities audience is Philanthropy - Nonprofits.

Content Affinity Composition Index
Philanthropy - Nonprofits 1.71% 49.24x
New England & Ivy League Sports 7.57% 48.26x
University Press 10.72% 44.80x
Education Cluster 13.94% 44.41x
MBA Education 11.91% 43.20x
Writing & Publishing 5.07% 37.38x
Social & Demographic Trends 1.60% 37.06x
International Development & Health 2.33% 34.56x
California Universities 6.04% 33.54x
London Tourism 0.19% 33.52x
Composition Percentage: The overlap percentage between the New England Universities audience and the Content Affinity attribute.
Index: A comparison of the New England Universities audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New England Universities audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female