Dstillery Audiences

NEW ENGLAND UNIVERSITIES

Audience Size: 192.7 Thousand Devices

Explore the New England Universities Audience

Below you'll find more information about the New England Universities audience, broken down in different categories based on their digital and physical behaviors. These are 192.7 thousand unique devices whose actions qualify for the New England Universities audience.

Dstillery Crafted Audiences

INTERESTS

The New England Universities audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New England Universities audience is School Closings Updates Readers.

Interest Composition Index
School Closings Updates Readers 45.34% 29.85x
Ivy League College Researchers 44.81% 25.96x
Harvard University Fans 56.30% 24.34x
Yale University Fans 47.14% 19.74x
College Professors 41.95% 19.29x
Boston Trip Planners 35.17% 19.18x
College Students 39.99% 19.02x
Cape Cod News Readers 41.95% 17.53x
Professional Medical Journal Readers 33.74% 17.01x
Online Grammar Tool Users 29.18% 16.18x
Composition Percentage: The overlap percentage between the New England Universities audience and the Interest attribute.
Index: A comparison of the New England Universities audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New England Universities audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New England Universities audience is Old Navy.

Location Composition Index
Old Navy 0.01% 2.59x
Carhartt 0.04% 1.26x
Composition Percentage: The overlap percentage between the New England Universities audience and the Location attribute.
Index: A comparison of the New England Universities audience to the internet population.
Dstillery Web Insights

WEBSITES

The New England Universities audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New England Universities audience is umassmemorialhealthcare.org.

Website Composition Index
umassmemorialhealthcare.org 14.32% 395.78x
smith.edu 11.93% 284.72x
rwu.edu 6.64% 248.58x
thecrimson.com 14.58% 186.01x
yale.edu 19.97% 185.12x
tufts.edu 19.82% 137.20x
thisweekinworcester.com 3.42% 117.85x
schoolspring.com 23.45% 113.52x
chronicle.com 4.12% 92.10x
somervillema.gov 2.41% 89.03x
Composition Percentage: The overlap percentage between the New England Universities audience and the Web attribute.
Index: A comparison of the New England Universities audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New England Universities audience is University Press.

Content Affinity Composition Index
University Press 2.42% 109.83x
Education Cluster 4.03% 79.02x
MBA Education 4.46% 69.95x
Philanthropy - Nonprofits 0.72% 62.60x
California Universities 1.59% 52.45x
International Development & Health 0.37% 48.76x
Writing & Publishing 1.18% 46.92x
New England & Ivy League Sports 2.26% 37.73x
Art News & Products 0.63% 37.23x
Medical Supplies and Information 2.03% 32.78x
Composition Percentage: The overlap percentage between the New England Universities audience and the Content Affinity attribute.
Index: A comparison of the New England Universities audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New England Universities audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female