Dstillery Audiences

NEW ENGLAND UNIVERSITIES

Audience Size: 202.8 Thousand Devices

Explore the New England Universities Audience

Below you'll find more information about the New England Universities audience, broken down in different categories based on their digital and physical behaviors. These are 202.8 thousand unique devices whose actions qualify for the New England Universities audience.

Dstillery Crafted Audiences

INTERESTS

The New England Universities audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New England Universities audience is School Closings Updates Readers.

Interest Composition Index
School Closings Updates Readers 43.55% 29.63x
Ivy League College Researchers 43.87% 26.46x
Harvard University Fans 54.45% 25.97x
Boston Trip Planners 35.44% 21.22x
College Students 40.86% 19.88x
College Professors 39.92% 19.56x
Yale University Fans 45.60% 19.26x
Cape Cod News Readers 41.60% 17.99x
Professional Medical Journal Readers 34.12% 17.46x
Online Grammar Tool Users 29.86% 17.41x
Composition Percentage: The overlap percentage between the New England Universities audience and the Interest attribute.
Index: A comparison of the New England Universities audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New England Universities audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New England Universities audience is Old Navy.

Location Composition Index
Old Navy 0.02% 5.57x
Express 0.02% 4.91x
Mens Wearhouse 0.01% 3.63x
Buckle 0.01% 3.22x
Gymboree 0.01% 2.95x
The Childrens Place 0.01% 2.63x
Carhartt 0.02% 0.63x
Composition Percentage: The overlap percentage between the New England Universities audience and the Location attribute.
Index: A comparison of the New England Universities audience to the internet population.
Dstillery Web Insights

WEBSITES

The New England Universities audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New England Universities audience is umassmemorialhealthcare.org.

Website Composition Index
umassmemorialhealthcare.org 17.60% 314.85x
smith.edu 11.21% 261.72x
rwu.edu 6.13% 236.57x
thecrimson.com 12.31% 181.10x
yale.edu 19.66% 171.49x
tufts.edu 18.71% 131.34x
schoolspring.com 20.22% 122.21x
thisweekinworcester.com 3.58% 112.42x
worcestermag.com 2.81% 84.10x
somervillema.gov 2.28% 84.01x
Composition Percentage: The overlap percentage between the New England Universities audience and the Web attribute.
Index: A comparison of the New England Universities audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New England Universities audience is University Press.

Content Affinity Composition Index
University Press 2.94% 100.34x
Education Cluster 4.71% 74.36x
MBA Education 5.16% 68.90x
Philanthropy - Nonprofits 0.78% 63.86x
California Universities 1.86% 57.22x
International Development & Health 0.51% 51.22x
New England & Ivy League Sports 2.45% 46.01x
Writing & Publishing 1.40% 44.93x
Art News & Products 0.67% 38.20x
Medical Supplies and Information 2.22% 35.39x
Composition Percentage: The overlap percentage between the New England Universities audience and the Content Affinity attribute.
Index: A comparison of the New England Universities audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New England Universities audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female