Dstillery Audiences

NEW ENGLAND UNIVERSITIES

Audience Size: 810.4 Thousand Devices

Explore the New England Universities Audience

Below you'll find more information about the New England Universities audience, broken down in different categories based on their digital and physical behaviors. These are 810.4 thousand unique devices whose actions qualify for the New England Universities audience.

Dstillery Crafted Audiences

INTERESTS

The New England Universities audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New England Universities audience is Harvard University Fans.

Interest Composition Index
Harvard University Fans 67.28% 26.45x
Boston Trip Planners 45.99% 21.89x
Yale University Fans 51.89% 20.50x
College Students 50.51% 19.57x
Cape Cod News Readers 41.24% 18.10x
College Professors 47.30% 17.95x
Medical Science Researchers 39.03% 17.34x
Tutoring Resources Researchers 41.44% 16.98x
Internal Medicine Journal Researchers 45.69% 16.04x
Liberal Think Tank Readers 38.98% 15.50x
Composition Percentage: The overlap percentage between the New England Universities audience and the Interest attribute.
Index: A comparison of the New England Universities audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New England Universities audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New England Universities audience is Uniqlo.

Location Composition Index
Uniqlo 0.03% 4.29x
Patagonia 0.02% 3.66x
Saint Laurent Paris 0.01% 3.42x
Free People 0.03% 2.34x
Urban Outfitters 0.05% 2.26x
The North Face 0.02% 2.09x
American Apparel 0.03% 2.08x
Armani 0.02% 2.08x
Club Monaco 0.01% 2.02x
Madewell 0.02% 2.02x
Composition Percentage: The overlap percentage between the New England Universities audience and the Location attribute.
Index: A comparison of the New England Universities audience to the internet population.
Dstillery Web Insights

WEBSITES

The New England Universities audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New England Universities audience is umassmemorial.org.

Website Composition Index
umassmemorial.org 4.88% 250.37x
simmons.edu 5.41% 245.89x
umassmemorialhealthcare.org 4.61% 237.03x
emersonhospital.org 2.90% 215.64x
worcester.edu 1.92% 213.57x
masseyeandear.org 4.53% 201.89x
beverlyhospital.org 1.94% 201.80x
umb.edu 1.90% 199.62x
massmed.org 1.86% 191.38x
bc.edu 2.54% 186.39x
Composition Percentage: The overlap percentage between the New England Universities audience and the Web attribute.
Index: A comparison of the New England Universities audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New England Universities audience is Philanthropy - Nonprofits.

Content Affinity Composition Index
Philanthropy - Nonprofits 2.22% 39.16x
New England & Ivy League Sports 8.30% 36.43x
London Tourism 0.35% 32.92x
MBA Education 13.93% 30.73x
Education Cluster 15.17% 29.28x
Online Games 6.70% 27.94x
Writing & Publishing 5.62% 27.08x
University Press 12.91% 26.79x
Law School Research Cluster 0.73% 26.59x
Social & Demographic Trends 2.64% 25.18x
Composition Percentage: The overlap percentage between the New England Universities audience and the Content Affinity attribute.
Index: A comparison of the New England Universities audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New England Universities audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female