Dstillery Audiences

NEW ENGLAND UNIVERSITIES

Audience Size: 273.5 Thousand Devices

Explore the New England Universities Audience

Below you'll find more information about the New England Universities audience, broken down in different categories based on their digital and physical behaviors. These are 273.5 thousand unique devices whose actions qualify for the New England Universities audience.

Dstillery Crafted Audiences

INTERESTS

The New England Universities audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New England Universities audience is Harvard University Fans.

Interest Composition Index
Harvard University Fans 66.54% 23.27x
School Closings Updates Readers 45.68% 23.11x
Ivy League College Researchers 55.56% 21.32x
Boston Trip Planners 49.31% 20.13x
Yale University Fans 53.14% 19.23x
College Students 51.83% 18.00x
Professional Medical Journal Readers 50.45% 17.22x
College Professors 49.14% 16.49x
Medical Science Researchers 45.05% 16.22x
Cape Cod News Readers 48.81% 16.17x
Composition Percentage: The overlap percentage between the New England Universities audience and the Interest attribute.
Index: A comparison of the New England Universities audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New England Universities audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New England Universities audience is Brooks Brothers.

Location Composition Index
Brooks Brothers 0.01% 4.77x
Jos A. Bank Clothiers 0.02% 4.39x
Urban Outfitters 0.01% 4.39x
Forever 21 0.01% 2.90x
Gap 0.01% 2.11x
Dressbarn 0.01% 1.47x
Victoria's Secret 0.01% 1.37x
Mens Wearhouse 0.01% 1.04x
Carhartt 0.08% 0.71x
Composition Percentage: The overlap percentage between the New England Universities audience and the Location attribute.
Index: A comparison of the New England Universities audience to the internet population.
Dstillery Web Insights

WEBSITES

The New England Universities audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New England Universities audience is massgeneral.org.

Website Composition Index
massgeneral.org 15.66% 224.01x
umassmemorialhealthcare.org 10.51% 210.10x
thecrimson.com 17.24% 188.39x
northeastern.edu 5.24% 185.08x
smith.edu 6.95% 183.99x
rwu.edu 3.86% 160.93x
yale.edu 19.11% 140.85x
brown.edu 3.77% 131.10x
gocrimson.com 2.65% 118.83x
schoolspring.com 15.52% 110.81x
Composition Percentage: The overlap percentage between the New England Universities audience and the Web attribute.
Index: A comparison of the New England Universities audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New England Universities audience is University Press.

Content Affinity Composition Index
University Press 7.30% 57.22x
New England & Ivy League Sports 5.87% 52.59x
Philanthropy - Nonprofits 1.45% 49.16x
Education Cluster 10.65% 48.63x
Social & Demographic Trends 0.93% 47.03x
MBA Education 9.18% 44.06x
Teaching Abroad 0.17% 43.48x
California Universities 4.15% 41.14x
Writing & Publishing 3.90% 40.67x
International Development & Health 1.41% 35.82x
Composition Percentage: The overlap percentage between the New England Universities audience and the Content Affinity attribute.
Index: A comparison of the New England Universities audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New England Universities audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female