Explore the New England Universities Audience
Below you'll find more information about the New England Universities audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the New England Universities audience.
INTERESTS
The New England Universities audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the New England Universities audience is Harvard University Fans.
| Interest | Composition | Index |
| Harvard University Fans | 59.92% | 23.27x |
| Boston Trip Planners | 44.44% | 22.84x |
| Yale University Fans | 44.76% | 18.17x |
| College Students | 40.18% | 16.22x |
| College Professors | 39.06% | 15.03x |
| Medical Science Researchers | 29.90% | 14.04x |
| New England Patriots Fans | 27.56% | 13.48x |
| Vermont Trip Planners | 32.14% | 13.06x |
| Liberal Think Tank Readers | 30.01% | 13.02x |
| Internal Medicine Journal Researchers | 34.74% | 12.67x |
Composition Percentage:
The overlap percentage between the New England Universities audience and the Interest attribute.
Index: A comparison of the New England Universities audience to the internet population.
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APPAREL RETAILERS
The New England Universities audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the New England Universities audience is Uniqlo.
| Location | Composition | Index |
| Uniqlo | 0.04% | 4.30x |
| Patagonia | 0.01% | 2.51x |
| Abercrombie & Fitch | 0.03% | 2.49x |
| Ann Taylor | 0.03% | 2.32x |
| Intermix | 0.01% | 2.24x |
| Urban Outfitters | 0.06% | 2.10x |
| Club Monaco | 0.01% | 2.06x |
| American Apparel | 0.04% | 1.95x |
| REI | 0.02% | 1.78x |
| Saint Laurent Paris | 0.01% | 1.77x |
Composition Percentage:
The overlap percentage between the New England Universities audience and the Location attribute.
Index: A comparison of the New England Universities audience to the internet population.
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WEBSITES
The New England Universities audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the New England Universities audience is massbay.edu.
| Website | Composition | Index |
| massbay.edu | 1.17% | 263.09x |
| southshorehospital.org | 1.60% | 246.63x |
| nwh.org | 3.15% | 224.52x |
| emersonhospital.org | 2.43% | 218.97x |
| bidmc.org | 4.47% | 217.37x |
| huecu.org | 1.49% | 216.68x |
| becker.edu | 1.16% | 208.97x |
| worcester.edu | 2.91% | 207.21x |
| worcesterart.org | 1.50% | 206.15x |
| quincycollege.edu | 1.33% | 201.82x |
Composition Percentage:
The overlap percentage between the New England Universities audience and the Web attribute.
Index: A comparison of the New England Universities audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the New England Universities audience is Philanthropy - Nonprofits.
| Content Affinity | Composition | Index |
| Philanthropy - Nonprofits | 3.27% | 34.69x |
| New England & Ivy League Sports | 9.51% | 33.21x |
| Online Games | 5.58% | 32.01x |
| MBA Education | 14.92% | 27.55x |
| Education Cluster | 15.49% | 25.57x |
| University Press | 12.46% | 23.91x |
| Writing & Publishing | 6.12% | 22.45x |
| Rhode Island Cluster | 5.23% | 21.22x |
| International Development & Health | 3.21% | 20.57x |
| Feminism | 1.81% | 20.48x |
Composition Percentage:
The overlap percentage between the New England Universities audience and the Content Affinity attribute.
Index: A comparison of the New England Universities audience to the internet population.
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DEMOGRAPHICS
The New England Universities audience resonates most for the following age and income brackets.
Age
18-24
Income
$75,000-$99,999
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