Dstillery Audiences

NEW ENGLAND UNIVERSITIES

Audience Size: 39.2 Thousand Devices

Explore the New England Universities Audience

Below you'll find more information about the New England Universities audience, broken down in different categories based on their digital and physical behaviors. These are 39.2 thousand unique devices whose actions qualify for the New England Universities audience.

Dstillery Crafted Audiences

INTERESTS

The New England Universities audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New England Universities audience is Ivy League College Researchers.

Interest Composition Index
Ivy League College Researchers 21.88% 67.77x
Harvard University Fans 32.03% 62.90x
Modern Art Museum Researchers 53.91% 23.80x
Parents of Teenagers Going to College 36.72% 23.50x
Cape Cod News Readers 26.82% 21.44x
Boston Trip Planners 38.54% 21.23x
Online Education Resource Researchers 22.40% 21.01x
New Years Eve Party Ticket Purchasers 28.91% 20.64x
College Aspirants 35.94% 20.59x
eBook Readers 15.89% 19.93x
Composition Percentage: The overlap percentage between the New England Universities audience and the Interest attribute.
Index: A comparison of the New England Universities audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New England Universities audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New England Universities audience is Buckle.

Location Composition Index
Buckle 0.01% 1.94x
Urban Outfitters 0.02% 1.58x
Belk 0.01% 1.56x
American Eagle Outfitters 0.01% 1.32x
Journeys 0.02% 1.28x
Carhartt 0.02% 0.49x
Composition Percentage: The overlap percentage between the New England Universities audience and the Location attribute.
Index: A comparison of the New England Universities audience to the internet population.
Dstillery Web Insights

WEBSITES

The New England Universities audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New England Universities audience is wickedlocal.com.

Website Composition Index
wickedlocal.com 8.13% 61.42x
telegram.com 8.88% 45.62x
nbcboston.com 10.55% 42.30x
bostonmagazine.com 7.98% 42.02x
rutgers.edu 5.20% 38.27x
whdh.com 9.91% 35.42x
nature.com 8.08% 32.75x
patriotledger.com 4.67% 31.36x
indeed.com 5.73% 30.70x
collegefactual.com 9.09% 29.14x
Composition Percentage: The overlap percentage between the New England Universities audience and the Web attribute.
Index: A comparison of the New England Universities audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New England Universities audience is Online Games.

Content Affinity Composition Index
Online Games 4.19% 39.72x
New York City Education & News Cluster 4.67% 38.26x
Aid Groups 1.86% 37.57x
College Planning 2.76% 37.36x
Historical Information - Museums & Libraries 0.85% 26.34x
New England & Ivy League Sports 1.22% 25.20x
University Research 12.25% 24.43x
Diamonds & Precious Metals 0.27% 20.60x
Career Cluster A 0.74% 19.95x
Rhode Island Cluster 6.53% 19.46x
Composition Percentage: The overlap percentage between the New England Universities audience and the Content Affinity attribute.
Index: A comparison of the New England Universities audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New England Universities audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female