Explore the New England & Ivy League Sports Audience
Below you'll find more information about the New England & Ivy League Sports audience, broken down in different categories based on their digital and physical behaviors. These are 536.5 thousand unique devices whose actions qualify for the New England & Ivy League Sports audience.
INTERESTS
The New England & Ivy League Sports audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the New England & Ivy League Sports audience is Lacrosse Enthusiasts.
| Interest | Composition | Index |
| Lacrosse Enthusiasts | 50.79% | 29.58x |
| NCAA Fans | 43.13% | 28.39x |
| Yale University Fans | 51.00% | 27.29x |
| Duke Blue Devils Fans | 41.83% | 25.03x |
| Rowing Enthusiasts | 41.93% | 24.61x |
| High School Sports Researchers | 36.49% | 22.47x |
| Big East Fans | 35.61% | 21.94x |
| Olympics Fans | 38.19% | 21.85x |
| March Madness Enthusiasts | 33.08% | 21.29x |
| New England Patriots Fans | 30.13% | 20.84x |
Composition Percentage:
The overlap percentage between the New England & Ivy League Sports audience and the Interest attribute.
Index: A comparison of the New England & Ivy League Sports audience to the internet population.
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APPAREL RETAILERS
The New England & Ivy League Sports audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the New England & Ivy League Sports audience is Lululemon.
| Location | Composition | Index |
| Lululemon | 0.13% | 2.33x |
| Johnston and Murphy | 0.11% | 1.77x |
| Jos A. Bank Clothiers | 0.42% | 1.59x |
| Mens Wearhouse | 0.42% | 1.00x |
Composition Percentage:
The overlap percentage between the New England & Ivy League Sports audience and the Location attribute.
Index: A comparison of the New England & Ivy League Sports audience to the internet population.
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WEBSITES
The New England & Ivy League Sports audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the New England & Ivy League Sports audience is nescac.com.
| Website | Composition | Index |
| nescac.com | 7.07% | 547.05x |
| bantamsports.com | 6.34% | 494.20x |
| saintanselmhawks.com | 4.41% | 452.44x |
| ecgulls.com | 4.35% | 440.76x |
| middlebury.edu | 7.38% | 437.06x |
| brownbears.com | 9.16% | 434.53x |
| dartmouthsports.com | 8.38% | 421.07x |
| goholycross.com | 6.39% | 420.00x |
| amherst.edu | 8.57% | 416.49x |
| bryantbulldogs.com | 7.32% | 412.07x |
Composition Percentage:
The overlap percentage between the New England & Ivy League Sports audience and the Web attribute.
Index: A comparison of the New England & Ivy League Sports audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the New England & Ivy League Sports audience is Upstate New York State Athletics.
| Content Affinity | Composition | Index |
| Upstate New York State Athletics | 2.68% | 137.65x |
| Virginia Athletics | 6.02% | 109.58x |
| Lacrosse College Athletics | 13.32% | 109.39x |
| Illinois College Sports | 4.01% | 86.16x |
| Southeast College Athletics | 11.77% | 64.12x |
| College Sports | 9.22% | 59.34x |
| Florida College Athletics | 24.28% | 59.12x |
| Pac 12 Sports | 9.11% | 52.72x |
| New England Universities | 20.41% | 30.19x |
| US Soccer | 5.00% | 30.09x |
Composition Percentage:
The overlap percentage between the New England & Ivy League Sports audience and the Content Affinity attribute.
Index: A comparison of the New England & Ivy League Sports audience to the internet population.
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DEMOGRAPHICS
The New England & Ivy League Sports audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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