Dstillery Audiences

NEW ENGLAND & IVY LEAGUE SPORTS

Audience Size: 536.5 Thousand Devices

Explore the New England & Ivy League Sports Audience

Below you'll find more information about the New England & Ivy League Sports audience, broken down in different categories based on their digital and physical behaviors. These are 536.5 thousand unique devices whose actions qualify for the New England & Ivy League Sports audience.

Dstillery Crafted Audiences

INTERESTS

The New England & Ivy League Sports audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New England & Ivy League Sports audience is Lacrosse Enthusiasts.

Interest Composition Index
Lacrosse Enthusiasts 50.79% 29.58x
NCAA Fans 43.13% 28.39x
Yale University Fans 51.00% 27.29x
Duke Blue Devils Fans 41.83% 25.03x
Rowing Enthusiasts 41.93% 24.61x
High School Sports Researchers 36.49% 22.47x
Big East Fans 35.61% 21.94x
Olympics Fans 38.19% 21.85x
March Madness Enthusiasts 33.08% 21.29x
New England Patriots Fans 30.13% 20.84x
Composition Percentage: The overlap percentage between the New England & Ivy League Sports audience and the Interest attribute.
Index: A comparison of the New England & Ivy League Sports audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New England & Ivy League Sports audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New England & Ivy League Sports audience is Lululemon.

Location Composition Index
Lululemon 0.13% 2.33x
Johnston and Murphy 0.11% 1.77x
Jos A. Bank Clothiers 0.42% 1.59x
Mens Wearhouse 0.42% 1.00x
Composition Percentage: The overlap percentage between the New England & Ivy League Sports audience and the Location attribute.
Index: A comparison of the New England & Ivy League Sports audience to the internet population.
Dstillery Web Insights

WEBSITES

The New England & Ivy League Sports audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New England & Ivy League Sports audience is nescac.com.

Website Composition Index
nescac.com 7.07% 547.05x
bantamsports.com 6.34% 494.20x
saintanselmhawks.com 4.41% 452.44x
ecgulls.com 4.35% 440.76x
middlebury.edu 7.38% 437.06x
brownbears.com 9.16% 434.53x
dartmouthsports.com 8.38% 421.07x
goholycross.com 6.39% 420.00x
amherst.edu 8.57% 416.49x
bryantbulldogs.com 7.32% 412.07x
Composition Percentage: The overlap percentage between the New England & Ivy League Sports audience and the Web attribute.
Index: A comparison of the New England & Ivy League Sports audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New England & Ivy League Sports audience is Upstate New York State Athletics.

Content Affinity Composition Index
Upstate New York State Athletics 2.68% 137.65x
Virginia Athletics 6.02% 109.58x
Lacrosse College Athletics 13.32% 109.39x
Illinois College Sports 4.01% 86.16x
Southeast College Athletics 11.77% 64.12x
College Sports 9.22% 59.34x
Florida College Athletics 24.28% 59.12x
Pac 12 Sports 9.11% 52.72x
New England Universities 20.41% 30.19x
US Soccer 5.00% 30.09x
Composition Percentage: The overlap percentage between the New England & Ivy League Sports audience and the Content Affinity attribute.
Index: A comparison of the New England & Ivy League Sports audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New England & Ivy League Sports audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male