NEW ENGLAND & IVY LEAGUE SPORTS

Audience Size: 511.3 Thousand Devices

View All Audiences

Explore the New England & Ivy League Sports Audience

Below you'll find more information about the New England & Ivy League Sports audience, broken down in different categories based on their digital and physical behaviors. These are 511.3 thousand unique devices whose actions qualify for the New England & Ivy League Sports audience.

INTERESTS

The New England & Ivy League Sports audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New England & Ivy League Sports audience is NCAA Fans.

Interest	Composition	Index
NCAA Fans	41.63%	26.35x
Duke Blue Devils Fans	40.92%	22.26x
Lacrosse Enthusiasts	52.57%	22.19x
Yale University Fans	53.88%	22.11x
March Madness Enthusiasts	29.04%	19.87x
North Carolina Football Fans	37.96%	18.28x
Boston Trip Planners	35.00%	18.18x
Olympics Fans	39.90%	18.04x
New England Patriots Fans	35.65%	17.62x
College Aspirants	39.74%	16.63x

Composition Percentage: The overlap percentage between the New England & Ivy League Sports audience and the Interest attribute.

Index: A comparison of the New England & Ivy League Sports audience to the internet population.

APPAREL RETAILERS

The New England & Ivy League Sports audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New England & Ivy League Sports audience is Armani.

Location	Composition	Index
Armani	0.04%	2.63x
Uniqlo	0.03%	2.54x
Lululemon	0.09%	2.53x
Talbots	0.08%	2.27x
Ann Taylor	0.04%	2.21x
Brooks Brothers	0.05%	2.12x
REI	0.03%	2.06x
Urban Outfitters	0.06%	1.67x
Abercrombie & Fitch	0.02%	1.58x
Michael Kors	0.02%	1.54x

Composition Percentage: The overlap percentage between the New England & Ivy League Sports audience and the Location attribute.

Index: A comparison of the New England & Ivy League Sports audience to the internet population.

WEBSITES

The New England & Ivy League Sports audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New England & Ivy League Sports audience is nescac.com.

Website	Composition	Index
nescac.com	6.80%	642.38x
brownbears.com	8.57%	506.95x
dartmouthsports.com	6.77%	504.16x
bryantbulldogs.com	6.90%	500.90x
middlebury.edu	7.19%	495.92x
goholycross.com	7.03%	491.75x
gocolumbialions.com	5.73%	466.97x
amherst.edu	8.52%	465.42x
goprincetontigers.com	5.02%	448.81x
mitathletics.com	6.32%	418.32x

Composition Percentage: The overlap percentage between the New England & Ivy League Sports audience and the Web attribute.

Index: A comparison of the New England & Ivy League Sports audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New England & Ivy League Sports audience is Upstate New York State Athletics.

Content Affinity	Composition	Index
Upstate New York State Athletics	2.60%	148.24x
Virginia Athletics	5.04%	112.61x
Lacrosse College Athletics	14.25%	111.26x
Illinois College Sports	2.33%	107.97x
Southeast College Athletics	10.54%	70.72x
Florida College Athletics	22.27%	65.06x
College Sports	8.29%	58.08x
Pac 12 Sports	8.02%	50.22x
New England Universities	21.94%	33.21x
US Soccer	5.71%	30.62x

Composition Percentage: The overlap percentage between the New England & Ivy League Sports audience and the Content Affinity attribute.

Index: A comparison of the New England & Ivy League Sports audience to the internet population.

DEMOGRAPHICS

The New England & Ivy League Sports audience resonates most for the following age and income brackets.

Age

55-64

Income

$100,000-$149,999