NEW ENGLAND & IVY LEAGUE SPORTS

Audience Size: 523.9 Thousand Devices

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Explore the New England & Ivy League Sports Audience

Below you'll find more information about the New England & Ivy League Sports audience, broken down in different categories based on their digital and physical behaviors. These are 523.9 thousand unique devices whose actions qualify for the New England & Ivy League Sports audience.

INTERESTS

The New England & Ivy League Sports audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New England & Ivy League Sports audience is NCAA Fans.

Interest	Composition	Index
NCAA Fans	43.35%	25.03x
Duke Blue Devils Fans	41.75%	21.68x
Lacrosse Enthusiasts	54.08%	21.53x
Yale University Fans	56.48%	21.44x
March Madness Enthusiasts	30.02%	19.53x
Olympics Fans	39.78%	18.70x
Big East Fans	36.14%	18.46x
UConn Huskies Fans	33.98%	17.96x
Boston Trip Planners	33.36%	17.73x
North Carolina Football Fans	40.22%	17.56x

Composition Percentage: The overlap percentage between the New England & Ivy League Sports audience and the Interest attribute.

Index: A comparison of the New England & Ivy League Sports audience to the internet population.

APPAREL RETAILERS

The New England & Ivy League Sports audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New England & Ivy League Sports audience is REI.

Location	Composition	Index
REI	0.08%	3.51x
Uniqlo	0.04%	3.16x
Talbots	0.19%	3.15x
Ann Taylor	0.56%	2.89x
J. Crew	0.13%	2.75x
Armani	0.06%	2.72x
Hugo Boss	0.09%	2.65x
Lululemon	0.14%	2.58x
Brooks Brothers	0.07%	2.25x
Urban Outfitters	0.12%	2.11x

Composition Percentage: The overlap percentage between the New England & Ivy League Sports audience and the Location attribute.

Index: A comparison of the New England & Ivy League Sports audience to the internet population.

WEBSITES

The New England & Ivy League Sports audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New England & Ivy League Sports audience is nescac.com.

Website	Composition	Index
nescac.com	6.14%	622.45x
bantamsports.com	5.76%	553.84x
sacredheartpioneers.com	5.49%	490.70x
goholycross.com	6.59%	479.73x
middlebury.edu	7.16%	478.93x
brownbears.com	9.09%	478.92x
bryantbulldogs.com	6.84%	474.33x
dartmouthsports.com	7.63%	469.21x
amherst.edu	8.17%	456.52x
gocolumbialions.com	5.12%	446.38x

Composition Percentage: The overlap percentage between the New England & Ivy League Sports audience and the Web attribute.

Index: A comparison of the New England & Ivy League Sports audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New England & Ivy League Sports audience is Upstate New York State Athletics.

Content Affinity	Composition	Index
Upstate New York State Athletics	2.52%	145.87x
Virginia Athletics	5.28%	116.54x
Lacrosse College Athletics	13.73%	113.06x
Illinois College Sports	3.35%	98.71x
Southeast College Athletics	11.12%	72.14x
Florida College Athletics	23.03%	64.33x
College Sports	8.96%	59.62x
Pac 12 Sports	8.96%	52.38x
New England Universities	21.72%	32.74x
US Soccer	5.52%	31.96x

Composition Percentage: The overlap percentage between the New England & Ivy League Sports audience and the Content Affinity attribute.

Index: A comparison of the New England & Ivy League Sports audience to the internet population.

DEMOGRAPHICS

The New England & Ivy League Sports audience resonates most for the following age bracket and gender.

Age

45-54

Gender

Male