NEW ENGLAND & IVY LEAGUE SPORTS

Audience Size: 56 Thousand Devices

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Explore the New England & Ivy League Sports Audience

Below you'll find more information about the New England & Ivy League Sports audience, broken down in different categories based on their digital and physical behaviors. These are 56 thousand unique devices whose actions qualify for the New England & Ivy League Sports audience.

INTERESTS

The New England & Ivy League Sports audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New England & Ivy League Sports audience is College Athletic Scholarships Researchers.

Interest	Composition	Index
College Athletic Scholarships Researchers	77.37%	35.50x
NCAA Fans	59.77%	30.19x
Yale University Fans	64.80%	27.83x
Swimming Enthusiasts	53.97%	25.55x
Duke Blue Devils Fans	64.99%	25.17x
High School Sports Researchers	61.51%	24.45x
NCAA Football Fans	58.99%	24.32x
College Football Fans	54.55%	23.07x
March Madness Enthusiasts	54.16%	22.20x
UConn Huskies Fans	44.68%	21.86x

Composition Percentage: The overlap percentage between the New England & Ivy League Sports audience and the Interest attribute.

Index: A comparison of the New England & Ivy League Sports audience to the internet population.

APPAREL RETAILERS

The New England & Ivy League Sports audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New England & Ivy League Sports audience is White House Black Market.

Location	Composition	Index
White House Black Market	0.02%	2.88x
Jos A. Bank Clothiers	0.01%	1.82x
American Eagle Outfitters	0.01%	1.77x
Maurices	0.02%	1.43x
Old Navy	0.02%	1.42x
Journeys	0.02%	1.36x
Carhartt	0.02%	0.65x

Composition Percentage: The overlap percentage between the New England & Ivy League Sports audience and the Location attribute.

Index: A comparison of the New England & Ivy League Sports audience to the internet population.

WEBSITES

The New England & Ivy League Sports audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New England & Ivy League Sports audience is usatodayhss.com.

Website	Composition	Index
usatodayhss.com	13.52%	104.65x
uscho.com	10.75%	103.90x
rolltide.com	9.53%	95.19x
huskers.com	6.26%	69.09x
thedp.com	6.45%	67.91x
eagletribune.com	6.62%	55.47x
psu.edu	6.75%	54.27x
metrowestdailynews.com	6.64%	52.05x
salemnews.com	4.85%	50.53x
gazettenet.com	5.23%	49.44x

Composition Percentage: The overlap percentage between the New England & Ivy League Sports audience and the Web attribute.

Index: A comparison of the New England & Ivy League Sports audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New England & Ivy League Sports audience is Lacrosse College Athletics.

Content Affinity	Composition	Index
Lacrosse College Athletics	8.03%	394.21x
Illinois College Sports	7.70%	331.38x
College Sports	9.22%	306.96x
Southeast College Athletics	19.84%	283.77x
Florida College Athletics	19.03%	263.92x
Pac 12 Sports	13.88%	184.53x
US Soccer	2.70%	84.54x
MBA Education	3.44%	46.29x
New England Universities	9.00%	45.53x
Education Cluster	2.67%	42.62x

Composition Percentage: The overlap percentage between the New England & Ivy League Sports audience and the Content Affinity attribute.

Index: A comparison of the New England & Ivy League Sports audience to the internet population.

DEMOGRAPHICS

The New England & Ivy League Sports audience resonates most for the following age bracket and gender.

Age

25-34

Gender

Male