NEW ENGLAND & IVY LEAGUE SPORTS

Audience Size: 226.2 Thousand Devices

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Explore the New England & Ivy League Sports Audience

Below you'll find more information about the New England & Ivy League Sports audience, broken down in different categories based on their digital and physical behaviors. These are 226.2 thousand unique devices whose actions qualify for the New England & Ivy League Sports audience.

INTERESTS

The New England & Ivy League Sports audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New England & Ivy League Sports audience is College Athletic Scholarships Researchers.

Interest	Composition	Index
College Athletic Scholarships Researchers	73.32%	31.50x
NCAA Fans	56.86%	26.26x
Yale University Fans	63.91%	25.35x
Professional Lacrosse Fans	71.62%	23.74x
Duke Blue Devils Fans	57.60%	23.05x
Rowing Enthusiasts	54.49%	22.07x
Lacrosse Enthusiasts	62.24%	21.63x
Olympics Fans	49.19%	21.17x
College Aspirants	53.09%	21.15x
NCAA Football Fans	51.77%	21.13x

Composition Percentage: The overlap percentage between the New England & Ivy League Sports audience and the Interest attribute.

Index: A comparison of the New England & Ivy League Sports audience to the internet population.

APPAREL RETAILERS

The New England & Ivy League Sports audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New England & Ivy League Sports audience is REI.

Location	Composition	Index
REI	0.01%	3.94x
Victoria's Secret	0.03%	2.97x
Urban Outfitters	0.02%	2.66x
American Eagle Outfitters	0.01%	2.46x
Kate Spade	0.02%	2.43x
Express	0.01%	2.38x
Armani	0.01%	2.24x
The Childrens Place	0.01%	1.85x
Journeys	0.01%	1.81x
Talbots	0.01%	1.73x

Composition Percentage: The overlap percentage between the New England & Ivy League Sports audience and the Location attribute.

Index: A comparison of the New England & Ivy League Sports audience to the internet population.

WEBSITES

The New England & Ivy League Sports audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New England & Ivy League Sports audience is brownbears.com.

Website	Composition	Index
brownbears.com	12.33%	528.84x
yalebulldogs.com	15.74%	522.48x
dartmouthsports.com	12.69%	489.58x
gocrimson.com	20.28%	488.27x
williams.edu	14.15%	306.14x
prestosports.com	10.44%	190.03x
ubbulls.com	4.19%	181.05x
goduke.com	4.87%	154.87x
d3football.com	4.01%	135.54x
cmu.edu	3.11%	128.72x

Composition Percentage: The overlap percentage between the New England & Ivy League Sports audience and the Web attribute.

Index: A comparison of the New England & Ivy League Sports audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New England & Ivy League Sports audience is Upstate New York State Athletics.

Content Affinity	Composition	Index
Upstate New York State Athletics	2.62%	254.12x
Virginia Athletics	5.34%	208.90x
Illinois College Sports	3.59%	188.43x
Lacrosse College Athletics	11.45%	187.10x
Southeast College Athletics	9.79%	122.67x
Pac 12 Sports	6.82%	122.42x
Florida College Athletics	24.32%	111.71x
College Sports	9.09%	111.03x
US Soccer	4.97%	52.52x
New England Universities	18.47%	48.26x

Composition Percentage: The overlap percentage between the New England & Ivy League Sports audience and the Content Affinity attribute.

Index: A comparison of the New England & Ivy League Sports audience to the internet population.

DEMOGRAPHICS

The New England & Ivy League Sports audience resonates most for the following age bracket and gender.

Age

25-34

Gender

Male