NEW ENGLAND & IVY LEAGUE SPORTS

Audience Size: 40.5 Thousand Devices

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Explore the New England & Ivy League Sports Audience

Below you'll find more information about the New England & Ivy League Sports audience, broken down in different categories based on their digital and physical behaviors. These are 40.5 thousand unique devices whose actions qualify for the New England & Ivy League Sports audience.

INTERESTS

The New England & Ivy League Sports audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New England & Ivy League Sports audience is College Athletic Scholarships Researchers.

Interest	Composition	Index
College Athletic Scholarships Researchers	87.55%	40.29x
NCAA Fans	68.68%	35.12x
Yale University Fans	74.34%	29.62x
Swimming Enthusiasts	62.26%	28.62x
UConn Huskies Fans	52.83%	27.71x
Duke Blue Devils Fans	70.00%	27.69x
High School Sports Researchers	68.87%	27.58x
NCAA Football Fans	67.36%	27.20x
Boston Trip Planners	43.77%	26.87x
College Football Fans	60.57%	26.25x

Composition Percentage: The overlap percentage between the New England & Ivy League Sports audience and the Interest attribute.

Index: A comparison of the New England & Ivy League Sports audience to the internet population.

APPAREL RETAILERS

The New England & Ivy League Sports audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New England & Ivy League Sports audience is White House Black Market.

Location	Composition	Index
White House Black Market	0.02%	2.88x
Express	0.02%	1.92x
Jos A. Bank Clothiers	0.01%	1.82x
American Eagle Outfitters	0.01%	1.77x
Victoria's Secret	0.02%	1.65x
The Childrens Place	0.02%	1.58x
Maurices	0.02%	1.43x
Old Navy	0.02%	1.42x
Journeys	0.02%	1.36x
Carhartt	0.07%	0.78x

Composition Percentage: The overlap percentage between the New England & Ivy League Sports audience and the Location attribute.

Index: A comparison of the New England & Ivy League Sports audience to the internet population.

WEBSITES

The New England & Ivy League Sports audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New England & Ivy League Sports audience is collegefactual.com.

Website	Composition	Index
collegefactual.com	16.69%	66.14x
athletic.net	18.29%	65.41x
milesplit.com	14.45%	62.88x
milb.com	16.27%	60.94x
hockeydb.com	11.00%	55.38x
wickedlocal.com	18.52%	50.83x
hockey-reference.com	11.73%	47.17x
businesswire.com	8.88%	45.79x
eliteprospects.com	17.17%	45.73x
telegram.com	13.53%	45.28x

Composition Percentage: The overlap percentage between the New England & Ivy League Sports audience and the Web attribute.

Index: A comparison of the New England & Ivy League Sports audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New England & Ivy League Sports audience is Lacrosse College Athletics.

Content Affinity	Composition	Index
Lacrosse College Athletics	10.77%	574.83x
Southeast College Athletics	12.41%	355.05x
College Sports	9.48%	353.98x
Florida College Athletics	24.46%	309.81x
Pac 12 Sports	8.17%	275.67x
US Soccer	4.69%	132.66x
New England Universities	13.66%	75.49x
Education Cluster	5.02%	57.20x
Sports News & Apparel	25.27%	56.25x
MBA Education	5.27%	55.61x

Composition Percentage: The overlap percentage between the New England & Ivy League Sports audience and the Content Affinity attribute.

Index: A comparison of the New England & Ivy League Sports audience to the internet population.

DEMOGRAPHICS

The New England & Ivy League Sports audience resonates most for the following age bracket and gender.

Age

25-34

Gender

Male