NEW ENGLAND & IVY LEAGUE SPORTS

Audience Size: 161.8 Thousand Devices

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Explore the New England & Ivy League Sports Audience

Below you'll find more information about the New England & Ivy League Sports audience, broken down in different categories based on their digital and physical behaviors. These are 161.8 thousand unique devices whose actions qualify for the New England & Ivy League Sports audience.

INTERESTS

The New England & Ivy League Sports audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New England & Ivy League Sports audience is College Athletic Scholarships Researchers.

Interest	Composition	Index
College Athletic Scholarships Researchers	78.46%	32.60x
Yale University Fans	66.46%	29.18x
NCAA Fans	62.34%	27.25x
Professional Lacrosse Fans	71.94%	24.19x
Duke Blue Devils Fans	62.52%	24.04x
Rowing Enthusiasts	59.20%	23.37x
Lacrosse Enthusiasts	61.42%	23.26x
College Aspirants	59.63%	23.09x
NCAA Football Fans	56.43%	22.93x
Swimming Enthusiasts	50.71%	22.77x

Composition Percentage: The overlap percentage between the New England & Ivy League Sports audience and the Interest attribute.

Index: A comparison of the New England & Ivy League Sports audience to the internet population.

APPAREL RETAILERS

The New England & Ivy League Sports audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New England & Ivy League Sports audience is REI.

Location	Composition	Index
REI	0.01%	3.94x
American Eagle Outfitters	0.01%	2.46x
Victoria's Secret	0.02%	2.45x
White House Black Market	0.01%	2.34x
Armani	0.01%	2.24x
Chicos	0.01%	2.23x
Dressbarn	0.01%	2.18x
Free People	0.02%	1.43x
Old Navy	0.01%	1.31x
Carhartt	0.04%	0.33x

Composition Percentage: The overlap percentage between the New England & Ivy League Sports audience and the Location attribute.

Index: A comparison of the New England & Ivy League Sports audience to the internet population.

WEBSITES

The New England & Ivy League Sports audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New England & Ivy League Sports audience is williams.edu.

Website	Composition	Index
williams.edu	13.28%	418.40x
prestosports.com	10.22%	263.86x
ncaa.org	19.63%	164.23x
njcaa.org	4.94%	157.07x
bcinterruption.com	4.64%	145.09x
uscho.com	7.96%	138.23x
ncsasports.org	24.20%	137.31x
gopsusports.com	8.57%	130.92x
uvm.edu	4.32%	126.44x
gopack.com	4.07%	120.39x

Composition Percentage: The overlap percentage between the New England & Ivy League Sports audience and the Web attribute.

Index: A comparison of the New England & Ivy League Sports audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New England & Ivy League Sports audience is Upstate New York State Athletics.

Content Affinity	Composition	Index
Upstate New York State Athletics	2.58%	324.08x
Virginia Athletics	5.34%	265.84x
Illinois College Sports	3.65%	242.76x
Lacrosse College Athletics	11.72%	238.57x
Pac 12 Sports	6.51%	163.86x
Southeast College Athletics	9.82%	156.48x
Florida College Athletics	23.95%	142.78x
College Sports	8.89%	139.45x
US Soccer	5.09%	69.47x
New England Universities	18.56%	55.67x

Composition Percentage: The overlap percentage between the New England & Ivy League Sports audience and the Content Affinity attribute.

Index: A comparison of the New England & Ivy League Sports audience to the internet population.

DEMOGRAPHICS

The New England & Ivy League Sports audience resonates most for the following age bracket and gender.

Age

25-34

Gender

Male