NEW ENGLAND & IVY LEAGUE SPORTS

Audience Size: 67.2 Thousand Devices

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Explore the New England & Ivy League Sports Audience

Below you'll find more information about the New England & Ivy League Sports audience, broken down in different categories based on their digital and physical behaviors. These are 67.2 thousand unique devices whose actions qualify for the New England & Ivy League Sports audience.

INTERESTS

The New England & Ivy League Sports audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New England & Ivy League Sports audience is College Athletic Scholarships Researchers.

Interest	Composition	Index
College Athletic Scholarships Researchers	67.66%	31.23x
NCAA Fans	48.44%	26.54x
Yale University Fans	59.84%	25.04x
Professional Lacrosse Fans	82.19%	23.61x
Duke Blue Devils Fans	62.03%	23.44x
NCAA Football Fans	54.22%	23.02x
Swimming Enthusiasts	42.50%	21.58x
College Football Fans	49.22%	21.06x
High School Sports Researchers	48.59%	19.75x
March Madness Enthusiasts	46.09%	19.73x

Composition Percentage: The overlap percentage between the New England & Ivy League Sports audience and the Interest attribute.

Index: A comparison of the New England & Ivy League Sports audience to the internet population.

APPAREL RETAILERS

The New England & Ivy League Sports audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New England & Ivy League Sports audience is Lululemon.

Location	Composition	Index
Lululemon	0.03%	3.88x
LOFT	0.04%	1.97x
Gymboree	0.03%	1.88x
Belk	0.02%	1.85x
Gap	0.03%	1.59x
Eddie Bauer	0.02%	1.57x
Coach	0.02%	1.57x
American Eagle Outfitters	0.03%	1.52x
White House Black Market	0.03%	1.49x
Talbots	0.02%	1.37x

Composition Percentage: The overlap percentage between the New England & Ivy League Sports audience and the Location attribute.

Index: A comparison of the New England & Ivy League Sports audience to the internet population.

WEBSITES

The New England & Ivy League Sports audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New England & Ivy League Sports audience is goheels.com.

Website	Composition	Index
goheels.com	17.41%	202.66x
gopsusports.com	20.46%	180.37x
gophersports.com	9.65%	109.92x
rolltide.com	10.72%	105.05x
uwbadgers.com	8.37%	100.97x
soonersports.com	7.70%	99.45x
floridagators.com	11.10%	91.44x
prepbaseballreport.com	6.45%	67.08x
usatodayhss.com	8.64%	58.13x
psu.edu	4.85%	55.40x

Composition Percentage: The overlap percentage between the New England & Ivy League Sports audience and the Web attribute.

Index: A comparison of the New England & Ivy League Sports audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New England & Ivy League Sports audience is College Sports.

Content Affinity	Composition	Index
College Sports	7.77%	352.29x
Illinois College Sports	10.11%	315.68x
Lacrosse College Athletics	3.97%	263.21x
Southeast College Athletics	21.04%	259.09x
Florida College Athletics	10.96%	198.47x
Pac 12 Sports	16.68%	169.60x
US Soccer	1.17%	64.10x
New England Universities	3.61%	35.70x
Sports News & Apparel	16.16%	27.53x
MBA Education	0.72%	26.23x

Composition Percentage: The overlap percentage between the New England & Ivy League Sports audience and the Content Affinity attribute.

Index: A comparison of the New England & Ivy League Sports audience to the internet population.

DEMOGRAPHICS

The New England & Ivy League Sports audience resonates most for the following age bracket and gender.

Age

25-34

Gender

Male