NEW ENGLAND & IVY LEAGUE SPORTS

Audience Size: 348.4 Thousand Devices

View All Audiences

Explore the New England & Ivy League Sports Audience

Below you'll find more information about the New England & Ivy League Sports audience, broken down in different categories based on their digital and physical behaviors. These are 348.4 thousand unique devices whose actions qualify for the New England & Ivy League Sports audience.

INTERESTS

The New England & Ivy League Sports audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New England & Ivy League Sports audience is Yale University Fans.

Interest	Composition	Index
Yale University Fans	59.24%	23.72x
NCAA Fans	53.39%	23.01x
Lacrosse Enthusiasts	57.18%	22.28x
Duke Blue Devils Fans	52.12%	20.85x
Rowing Enthusiasts	51.15%	20.14x
NCAA Football Fans	48.12%	19.43x
High School Sports Researchers	47.27%	18.72x
Olympics Fans	48.65%	18.69x
College Aspirants	48.76%	18.49x
Big East Fans	44.70%	18.20x

Composition Percentage: The overlap percentage between the New England & Ivy League Sports audience and the Interest attribute.

Index: A comparison of the New England & Ivy League Sports audience to the internet population.

APPAREL RETAILERS

The New England & Ivy League Sports audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New England & Ivy League Sports audience is Uniqlo.

Location	Composition	Index
Uniqlo	0.05%	2.89x
Armani	0.07%	2.89x
Bonobos	0.26%	2.87x
Supreme	0.02%	2.78x
Intermix	0.02%	2.61x
Everlane	0.01%	2.41x
LL Bean	0.01%	2.25x
Ann Taylor	0.05%	2.18x
Ralph Lauren	0.02%	2.18x
Hugo Boss	0.08%	1.98x

Composition Percentage: The overlap percentage between the New England & Ivy League Sports audience and the Location attribute.

Index: A comparison of the New England & Ivy League Sports audience to the internet population.

WEBSITES

The New England & Ivy League Sports audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New England & Ivy League Sports audience is gotuftsjumbos.com.

Website	Composition	Index
gotuftsjumbos.com	9.41%	563.54x
brownbears.com	8.74%	541.98x
middlebury.edu	8.05%	541.18x
amherst.edu	9.26%	519.43x
dartmouthsports.com	8.36%	513.50x
bryantbulldogs.com	8.43%	511.84x
bowdoin.edu	8.26%	477.00x
yalebulldogs.com	15.57%	452.13x
mitathletics.com	7.15%	428.32x
gorhody.com	8.12%	421.18x

Composition Percentage: The overlap percentage between the New England & Ivy League Sports audience and the Web attribute.

Index: A comparison of the New England & Ivy League Sports audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New England & Ivy League Sports audience is Upstate New York State Athletics.

Content Affinity	Composition	Index
Upstate New York State Athletics	2.69%	185.12x
Virginia Athletics	5.91%	150.49x
Lacrosse College Athletics	12.72%	143.99x
Illinois College Sports	3.74%	131.25x
Southeast College Athletics	11.14%	88.90x
Pac 12 Sports	8.52%	80.45x
Florida College Athletics	25.29%	78.11x
College Sports	9.47%	77.85x
New England Universities	18.65%	38.25x
US Soccer	5.31%	36.45x

Composition Percentage: The overlap percentage between the New England & Ivy League Sports audience and the Content Affinity attribute.

Index: A comparison of the New England & Ivy League Sports audience to the internet population.

DEMOGRAPHICS

The New England & Ivy League Sports audience resonates most for the following age bracket and gender.

Age

25-34

Gender

Male