NEW ENGLAND & IVY LEAGUE SPORTS

Audience Size: 73.1 Thousand Devices

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Explore the New England & Ivy League Sports Audience

Below you'll find more information about the New England & Ivy League Sports audience, broken down in different categories based on their digital and physical behaviors. These are 73.1 thousand unique devices whose actions qualify for the New England & Ivy League Sports audience.

INTERESTS

The New England & Ivy League Sports audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New England & Ivy League Sports audience is College Athletic Scholarships Researchers.

Interest	Composition	Index
College Athletic Scholarships Researchers	70.01%	34.14x
NCAA Fans	67.31%	33.40x
Yale University Fans	64.74%	28.76x
Duke Blue Devils Fans	68.34%	27.18x
NCAA Football Fans	59.85%	26.82x
Swimming Enthusiasts	43.37%	25.71x
College Football Fans	53.80%	23.59x
Professional Lacrosse Fans	81.72%	23.20x
March Madness Enthusiasts	51.48%	22.94x
UConn Huskies Fans	33.59%	22.45x

Composition Percentage: The overlap percentage between the New England & Ivy League Sports audience and the Interest attribute.

Index: A comparison of the New England & Ivy League Sports audience to the internet population.

APPAREL RETAILERS

The New England & Ivy League Sports audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New England & Ivy League Sports audience is Talbots.

Location	Composition	Index
Talbots	0.02%	3.84x
Gymboree	0.03%	2.70x
White House Black Market	0.02%	1.89x
Michael Kors	0.01%	1.86x
Belk	0.01%	1.78x
Express	0.02%	1.72x
J. Crew	0.01%	1.55x
Forever 21	0.01%	1.54x
Hollister	0.01%	1.52x
Mens Wearhouse	0.02%	1.46x

Composition Percentage: The overlap percentage between the New England & Ivy League Sports audience and the Location attribute.

Index: A comparison of the New England & Ivy League Sports audience to the internet population.

WEBSITES

The New England & Ivy League Sports audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New England & Ivy League Sports audience is uconnhuskies.com.

Website	Composition	Index
uconnhuskies.com	17.30%	225.32x
gopsusports.com	21.86%	173.42x
gocards.com	12.52%	167.57x
gopack.com	13.23%	164.72x
goduke.com	22.44%	163.22x
hokiesports.com	12.86%	155.68x
insidelacrosse.com	18.45%	153.55x
baylorbears.com	9.46%	137.58x
arizonawildcats.com	9.02%	129.70x
fightingillini.com	9.33%	127.61x

Composition Percentage: The overlap percentage between the New England & Ivy League Sports audience and the Web attribute.

Index: A comparison of the New England & Ivy League Sports audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New England & Ivy League Sports audience is College Sports.

Content Affinity	Composition	Index
College Sports	8.41%	354.35x
Illinois College Sports	12.09%	253.39x
Southeast College Athletics	26.73%	189.25x
Florida College Athletics	14.09%	169.54x
Pac 12 Sports	19.07%	150.69x
US Soccer	1.16%	72.44x
New England Universities	2.62%	32.43x
MBA Education	0.54%	25.84x
Texas University Athletics	12.46%	25.56x
Sports News & Apparel	18.64%	22.87x

Composition Percentage: The overlap percentage between the New England & Ivy League Sports audience and the Content Affinity attribute.

Index: A comparison of the New England & Ivy League Sports audience to the internet population.

DEMOGRAPHICS

The New England & Ivy League Sports audience resonates most for the following age bracket and gender.

Age

25-34

Gender

Male