NEW ENGLAND & IVY LEAGUE SPORTS

Audience Size: 398.5 Thousand Devices

View All Audiences

Explore the New England & Ivy League Sports Audience

Below you'll find more information about the New England & Ivy League Sports audience, broken down in different categories based on their digital and physical behaviors. These are 398.5 thousand unique devices whose actions qualify for the New England & Ivy League Sports audience.

INTERESTS

The New England & Ivy League Sports audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New England & Ivy League Sports audience is Lacrosse Enthusiasts.

Interest	Composition	Index
Lacrosse Enthusiasts	50.13%	36.38x
NCAA Fans	42.05%	35.61x
Yale University Fans	48.22%	35.56x
Rowing Enthusiasts	42.04%	30.33x
Duke Blue Devils Fans	40.98%	29.66x
NCAA Football Fans	36.40%	28.58x
High School Sports Researchers	37.05%	27.26x
Big East Fans	34.96%	27.08x
Swimming Enthusiasts	30.20%	25.79x
March Madness Enthusiasts	31.60%	25.77x

Composition Percentage: The overlap percentage between the New England & Ivy League Sports audience and the Interest attribute.

Index: A comparison of the New England & Ivy League Sports audience to the internet population.

APPAREL RETAILERS

The New England & Ivy League Sports audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New England & Ivy League Sports audience is Ralph Lauren.

Location	Composition	Index
Ralph Lauren	0.07%	3.37x
Calvin Klein	0.02%	2.95x
Bonobos	0.26%	2.82x
Supreme	0.04%	2.78x
LL Bean	0.03%	2.74x
Intermix	0.03%	2.63x
Armani	0.08%	2.15x
Ann Taylor	0.07%	2.04x
Urban Outfitters	0.13%	1.94x
Brooks Brothers	0.08%	1.92x

Composition Percentage: The overlap percentage between the New England & Ivy League Sports audience and the Location attribute.

Index: A comparison of the New England & Ivy League Sports audience to the internet population.

WEBSITES

The New England & Ivy League Sports audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New England & Ivy League Sports audience is nescac.com.

Website	Composition	Index
nescac.com	6.78%	521.30x
bantamsports.com	6.63%	461.39x
gotuftsjumbos.com	9.03%	431.01x
middlebury.edu	7.61%	407.06x
brownbears.com	9.29%	405.68x
goholycross.com	7.02%	399.58x
dartmouthsports.com	8.72%	389.98x
amherst.edu	9.04%	389.96x
bryantbulldogs.com	7.93%	388.40x
goprincetontigers.com	5.20%	364.90x

Composition Percentage: The overlap percentage between the New England & Ivy League Sports audience and the Web attribute.

Index: A comparison of the New England & Ivy League Sports audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New England & Ivy League Sports audience is Upstate New York State Athletics.

Content Affinity	Composition	Index
Upstate New York State Athletics	2.60%	167.23x
Virginia Athletics	6.23%	133.53x
Lacrosse College Athletics	13.72%	128.49x
Illinois College Sports	3.91%	105.29x
Southeast College Athletics	11.99%	75.86x
College Sports	9.59%	71.70x
Florida College Athletics	25.71%	67.55x
Pac 12 Sports	9.17%	64.43x
New England Universities	21.00%	34.21x
US Soccer	5.50%	32.45x

Composition Percentage: The overlap percentage between the New England & Ivy League Sports audience and the Content Affinity attribute.

Index: A comparison of the New England & Ivy League Sports audience to the internet population.

DEMOGRAPHICS

The New England & Ivy League Sports audience resonates most for the following age bracket and gender.

Age

25-34

Gender

Male