NEW ENGLAND & IVY LEAGUE SPORTS

Audience Size: 71.9 Thousand Devices

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Explore the New England & Ivy League Sports Audience

Below you'll find more information about the New England & Ivy League Sports audience, broken down in different categories based on their digital and physical behaviors. These are 71.9 thousand unique devices whose actions qualify for the New England & Ivy League Sports audience.

INTERESTS

The New England & Ivy League Sports audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New England & Ivy League Sports audience is College Athletic Scholarships Researchers.

Interest	Composition	Index
College Athletic Scholarships Researchers	79.00%	32.69x
NCAA Fans	60.85%	29.33x
Yale University Fans	66.19%	27.33x
NCAA Football Fans	62.63%	25.25x
Duke Blue Devils Fans	68.68%	25.20x
Swimming Enthusiasts	54.45%	24.75x
College Football Fans	57.47%	23.57x
High School Sports Researchers	63.52%	23.32x
March Madness Enthusiasts	56.94%	22.59x
UConn Huskies Fans	44.84%	21.21x

Composition Percentage: The overlap percentage between the New England & Ivy League Sports audience and the Interest attribute.

Index: A comparison of the New England & Ivy League Sports audience to the internet population.

APPAREL RETAILERS

The New England & Ivy League Sports audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New England & Ivy League Sports audience is Gap.

Location	Composition	Index
Gap	0.09%	5.89x
LOFT	0.07%	4.40x
American Eagle Outfitters	0.07%	4.23x
Banana Republic	0.05%	3.36x
Hollister	0.03%	2.98x
Express	0.05%	2.93x
Zumiez	0.03%	2.51x
Chicos	0.03%	2.03x
Forever 21	0.02%	1.81x
Michael Kors	0.02%	1.75x

Composition Percentage: The overlap percentage between the New England & Ivy League Sports audience and the Location attribute.

Index: A comparison of the New England & Ivy League Sports audience to the internet population.

WEBSITES

The New England & Ivy League Sports audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New England & Ivy League Sports audience is gopsusports.com.

Website	Composition	Index
gopsusports.com	19.68%	213.37x
goheels.com	16.76%	197.27x
uscho.com	10.64%	132.26x
gophersports.com	8.14%	110.23x
floridagators.com	11.15%	105.38x
dartmouth.edu	8.50%	99.04x
rolltide.com	11.93%	97.48x
texassports.com	9.39%	94.17x
nunesmagician.com	7.03%	93.24x
soonersports.com	7.48%	90.95x

Composition Percentage: The overlap percentage between the New England & Ivy League Sports audience and the Web attribute.

Index: A comparison of the New England & Ivy League Sports audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New England & Ivy League Sports audience is Illinois College Sports.

Content Affinity	Composition	Index
Illinois College Sports	9.22%	363.53x
College Sports	9.36%	338.47x
Lacrosse College Athletics	7.28%	325.00x
Southeast College Athletics	22.62%	288.96x
Florida College Athletics	17.08%	252.91x
Pac 12 Sports	16.57%	178.66x
US Soccer	2.66%	87.81x
MBA Education	2.43%	41.71x
Horse Racing	0.92%	41.63x
New England Universities	7.58%	41.03x

Composition Percentage: The overlap percentage between the New England & Ivy League Sports audience and the Content Affinity attribute.

Index: A comparison of the New England & Ivy League Sports audience to the internet population.

DEMOGRAPHICS

The New England & Ivy League Sports audience resonates most for the following age bracket and gender.

Age

25-34

Gender

Male