NEW ENGLAND & IVY LEAGUE SPORTS

Audience Size: 552.6 Thousand Devices

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Explore the New England & Ivy League Sports Audience

Below you'll find more information about the New England & Ivy League Sports audience, broken down in different categories based on their digital and physical behaviors. These are 552.6 thousand unique devices whose actions qualify for the New England & Ivy League Sports audience.

INTERESTS

The New England & Ivy League Sports audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New England & Ivy League Sports audience is NCAA Fans.

Interest	Composition	Index
NCAA Fans	42.86%	25.37x
Duke Blue Devils Fans	40.93%	22.52x
Lacrosse Enthusiasts	54.33%	22.29x
Yale University Fans	54.79%	22.14x
Rowing Enthusiasts	44.72%	19.44x
Olympics Fans	38.17%	19.42x
March Madness Enthusiasts	32.39%	19.31x
Big East Fans	35.84%	18.79x
North Carolina Football Fans	39.10%	18.56x
UConn Huskies Fans	32.33%	18.18x

Composition Percentage: The overlap percentage between the New England & Ivy League Sports audience and the Interest attribute.

Index: A comparison of the New England & Ivy League Sports audience to the internet population.

APPAREL RETAILERS

The New England & Ivy League Sports audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New England & Ivy League Sports audience is Uniqlo.

Location	Composition	Index
Uniqlo	0.06%	4.32x
LL Bean	0.02%	3.70x
Intermix	0.03%	2.80x
Urban Outfitters	0.15%	2.75x
Armani	0.07%	2.49x
Saint Laurent Paris	0.02%	2.48x
Express Outlets	0.01%	2.41x
J. Crew	0.09%	2.39x
Ann Taylor	0.05%	2.38x
Supreme	0.02%	2.38x

Composition Percentage: The overlap percentage between the New England & Ivy League Sports audience and the Location attribute.

Index: A comparison of the New England & Ivy League Sports audience to the internet population.

WEBSITES

The New England & Ivy League Sports audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New England & Ivy League Sports audience is nescac.com.

Website	Composition	Index
nescac.com	6.38%	592.15x
bantamsports.com	5.91%	525.94x
middlebury.edu	6.92%	462.27x
brownbears.com	9.29%	456.86x
goholycross.com	6.26%	444.62x
dartmouthsports.com	8.53%	442.41x
amherst.edu	8.07%	440.46x
bryantbulldogs.com	6.82%	439.73x
goprincetontigers.com	4.48%	416.29x
gocolumbialions.com	4.52%	415.90x

Composition Percentage: The overlap percentage between the New England & Ivy League Sports audience and the Web attribute.

Index: A comparison of the New England & Ivy League Sports audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New England & Ivy League Sports audience is Upstate New York State Athletics.

Content Affinity	Composition	Index
Upstate New York State Athletics	2.63%	143.23x
Virginia Athletics	5.90%	117.52x
Lacrosse College Athletics	13.38%	115.36x
Illinois College Sports	4.23%	88.06x
Southeast College Athletics	11.79%	69.05x
Florida College Athletics	23.29%	63.97x
College Sports	9.28%	62.08x
Pac 12 Sports	9.61%	53.23x
US Soccer	5.11%	32.71x
New England Universities	20.10%	31.90x

Composition Percentage: The overlap percentage between the New England & Ivy League Sports audience and the Content Affinity attribute.

Index: A comparison of the New England & Ivy League Sports audience to the internet population.

DEMOGRAPHICS

The New England & Ivy League Sports audience resonates most for the following age bracket and gender.

Age

45-54

Gender

Male