NEW ENGLAND & IVY LEAGUE SPORTS

Audience Size: 409.4 Thousand Devices

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Explore the New England & Ivy League Sports Audience

Below you'll find more information about the New England & Ivy League Sports audience, broken down in different categories based on their digital and physical behaviors. These are 409.4 thousand unique devices whose actions qualify for the New England & Ivy League Sports audience.

INTERESTS

The New England & Ivy League Sports audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New England & Ivy League Sports audience is Lacrosse Enthusiasts.

Interest	Composition	Index
Lacrosse Enthusiasts	53.12%	27.58x
Yale University Fans	55.27%	25.72x
NCAA Fans	50.04%	25.19x
Duke Blue Devils Fans	44.68%	22.47x
Rowing Enthusiasts	46.25%	21.71x
NCAA Football Fans	41.35%	21.44x
High School Sports Researchers	42.29%	20.66x
Big East Fans	38.75%	19.85x
March Madness Enthusiasts	36.29%	19.82x
Olympics Fans	45.71%	19.23x

Composition Percentage: The overlap percentage between the New England & Ivy League Sports audience and the Interest attribute.

Index: A comparison of the New England & Ivy League Sports audience to the internet population.

APPAREL RETAILERS

The New England & Ivy League Sports audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New England & Ivy League Sports audience is Bonobos.

Location	Composition	Index
Bonobos	0.24%	3.29x
Lorna Jane	0.02%	2.98x
Intermix	0.03%	2.85x
LL Bean	0.03%	2.85x
Saint Laurent Paris	0.03%	2.82x
Patagonia	0.05%	2.56x
Carhartt	0.01%	2.45x
Supreme	0.04%	2.45x
Calvin Klein	0.01%	2.35x
Urban Outfitters	0.14%	2.33x

Composition Percentage: The overlap percentage between the New England & Ivy League Sports audience and the Location attribute.

Index: A comparison of the New England & Ivy League Sports audience to the internet population.

WEBSITES

The New England & Ivy League Sports audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New England & Ivy League Sports audience is nescac.com.

Website	Composition	Index
nescac.com	6.97%	514.90x
bantamsports.com	6.59%	456.26x
gotuftsjumbos.com	9.13%	427.44x
brownbears.com	9.16%	407.15x
middlebury.edu	7.62%	404.98x
goholycross.com	6.91%	393.58x
dartmouthsports.com	8.58%	390.43x
amherst.edu	9.02%	386.97x
bryantbulldogs.com	7.80%	386.97x
goprincetontigers.com	5.24%	364.90x

Composition Percentage: The overlap percentage between the New England & Ivy League Sports audience and the Web attribute.

Index: A comparison of the New England & Ivy League Sports audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New England & Ivy League Sports audience is Upstate New York State Athletics.

Content Affinity	Composition	Index
Upstate New York State Athletics	2.69%	146.45x
Lacrosse College Athletics	13.59%	118.98x
Virginia Athletics	6.14%	117.33x
Illinois College Sports	4.26%	89.72x
Southeast College Athletics	12.64%	65.00x
College Sports	9.88%	62.82x
Florida College Athletics	26.84%	58.93x
Pac 12 Sports	10.27%	51.93x
New England Universities	21.10%	30.18x
US Soccer	5.19%	29.35x

Composition Percentage: The overlap percentage between the New England & Ivy League Sports audience and the Content Affinity attribute.

Index: A comparison of the New England & Ivy League Sports audience to the internet population.

DEMOGRAPHICS

The New England & Ivy League Sports audience resonates most for the following age bracket and gender.

Age

18-24

Gender

Male