NEW ENGLAND & IVY LEAGUE SPORTS

Audience Size: 383.3 Thousand Devices

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Explore the New England & Ivy League Sports Audience

Below you'll find more information about the New England & Ivy League Sports audience, broken down in different categories based on their digital and physical behaviors. These are 383.3 thousand unique devices whose actions qualify for the New England & Ivy League Sports audience.

INTERESTS

The New England & Ivy League Sports audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New England & Ivy League Sports audience is Professional Lacrosse Fans.

Interest	Composition	Index
Professional Lacrosse Fans	65.57%	23.23x
Yale University Fans	55.83%	22.74x
NCAA Fans	49.17%	22.23x
Lacrosse Enthusiasts	55.49%	21.56x
Rowing Enthusiasts	48.11%	20.09x
Duke Blue Devils Fans	48.08%	20.08x
NCAA Football Fans	44.07%	19.00x
Olympics Fans	44.09%	18.49x
High School Sports Researchers	44.90%	18.02x
College Aspirants	45.60%	17.65x

Composition Percentage: The overlap percentage between the New England & Ivy League Sports audience and the Interest attribute.

Index: A comparison of the New England & Ivy League Sports audience to the internet population.

APPAREL RETAILERS

The New England & Ivy League Sports audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New England & Ivy League Sports audience is LL Bean.

Location	Composition	Index
LL Bean	0.02%	5.66x
Patagonia	0.03%	5.50x
Intermix	0.01%	3.96x
Talbots	0.06%	2.84x
Bonobos	0.02%	2.73x
J. Crew	0.07%	2.41x
The North Face	0.02%	2.35x
Express Outlets	0.01%	2.33x
Club Monaco	0.01%	2.13x
Armani	0.03%	2.09x

Composition Percentage: The overlap percentage between the New England & Ivy League Sports audience and the Location attribute.

Index: A comparison of the New England & Ivy League Sports audience to the internet population.

WEBSITES

The New England & Ivy League Sports audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New England & Ivy League Sports audience is gotuftsjumbos.com.

Website	Composition	Index
gotuftsjumbos.com	9.98%	554.40x
middlebury.edu	8.51%	526.29x
amherst.edu	9.70%	517.61x
brownbears.com	8.48%	514.07x
bryantbulldogs.com	8.13%	503.48x
dartmouthsports.com	8.17%	472.37x
bowdoin.edu	8.32%	466.27x
mitathletics.com	7.45%	422.30x
yalebulldogs.com	14.36%	421.47x
gorhody.com	8.01%	398.68x

Composition Percentage: The overlap percentage between the New England & Ivy League Sports audience and the Web attribute.

Index: A comparison of the New England & Ivy League Sports audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New England & Ivy League Sports audience is Upstate New York State Athletics.

Content Affinity	Composition	Index
Upstate New York State Athletics	2.65%	174.30x
Lacrosse College Athletics	11.51%	144.26x
Illinois College Sports	3.35%	138.92x
Virginia Athletics	5.01%	138.84x
Southeast College Athletics	9.83%	87.52x
Pac 12 Sports	7.60%	78.91x
Florida College Athletics	23.97%	76.69x
College Sports	9.24%	75.01x
US Soccer	4.91%	37.84x
New England Universities	17.63%	36.82x

Composition Percentage: The overlap percentage between the New England & Ivy League Sports audience and the Content Affinity attribute.

Index: A comparison of the New England & Ivy League Sports audience to the internet population.

DEMOGRAPHICS

The New England & Ivy League Sports audience resonates most for the following age bracket and gender.

Age

25-34

Gender

Male