NEW ENGLAND & IVY LEAGUE SPORTS

Audience Size: 302.9 Thousand Devices

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Explore the New England & Ivy League Sports Audience

Below you'll find more information about the New England & Ivy League Sports audience, broken down in different categories based on their digital and physical behaviors. These are 302.9 thousand unique devices whose actions qualify for the New England & Ivy League Sports audience.

INTERESTS

The New England & Ivy League Sports audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New England & Ivy League Sports audience is College Athletic Scholarships Researchers.

Interest	Composition	Index
College Athletic Scholarships Researchers	71.75%	24.45x
Professional Lacrosse Fans	69.30%	20.29x
NCAA Fans	54.36%	20.28x
Yale University Fans	63.59%	19.69x
Duke Blue Devils Fans	52.45%	19.06x
Lacrosse Enthusiasts	59.32%	19.00x
Rowing Enthusiasts	52.27%	18.39x
NCAA Football Fans	48.94%	17.22x
Olympics Fans	48.72%	17.17x
UConn Huskies Fans	43.05%	17.01x

Composition Percentage: The overlap percentage between the New England & Ivy League Sports audience and the Interest attribute.

Index: A comparison of the New England & Ivy League Sports audience to the internet population.

APPAREL RETAILERS

The New England & Ivy League Sports audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New England & Ivy League Sports audience is Intermix.

Location	Composition	Index
Intermix	0.02%	3.15x
Uniqlo	0.03%	2.66x
Saint Laurent Paris	0.02%	2.60x
Armani	0.04%	2.22x
Brooks Brothers	0.06%	2.22x
REI	0.03%	2.17x
Columbia	0.02%	2.09x
Coach	0.08%	2.05x
Ralph Lauren	0.03%	2.04x
American Apparel	0.04%	1.92x

Composition Percentage: The overlap percentage between the New England & Ivy League Sports audience and the Location attribute.

Index: A comparison of the New England & Ivy League Sports audience to the internet population.

WEBSITES

The New England & Ivy League Sports audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New England & Ivy League Sports audience is gotuftsjumbos.com.

Website	Composition	Index
gotuftsjumbos.com	9.80%	589.31x
amherst.edu	9.47%	547.26x
brownbears.com	9.12%	510.35x
bowdoin.edu	8.24%	493.02x
dartmouthsports.com	9.50%	457.57x
gorhody.com	8.20%	430.67x
yalebulldogs.com	15.50%	420.53x
wesleyan.edu	8.61%	417.45x
gocrimson.com	21.82%	386.24x
hamilton.edu	6.58%	372.98x

Composition Percentage: The overlap percentage between the New England & Ivy League Sports audience and the Web attribute.

Index: A comparison of the New England & Ivy League Sports audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New England & Ivy League Sports audience is Upstate New York State Athletics.

Content Affinity	Composition	Index
Upstate New York State Athletics	2.79%	188.51x
Lacrosse College Athletics	11.92%	152.94x
Virginia Athletics	5.09%	151.39x
Illinois College Sports	3.51%	146.53x
Southeast College Athletics	9.99%	94.53x
Pac 12 Sports	7.91%	84.71x
College Sports	9.44%	82.06x
Florida College Athletics	24.86%	81.56x
New England Universities	18.45%	38.68x
US Soccer	4.91%	37.89x

Composition Percentage: The overlap percentage between the New England & Ivy League Sports audience and the Content Affinity attribute.

Index: A comparison of the New England & Ivy League Sports audience to the internet population.

DEMOGRAPHICS

The New England & Ivy League Sports audience resonates most for the following age bracket and gender.

Age

25-34

Gender

Male