Dstillery Audiences

NEW HAMPSHIRE NEWS

Audience Size: 704.3 Thousand Devices

Explore the New Hampshire News Audience

Below you'll find more information about the New Hampshire News audience, broken down in different categories based on their digital and physical behaviors. These are 704.3 thousand unique devices whose actions qualify for the New Hampshire News audience.

Dstillery Crafted Audiences

INTERESTS

The New Hampshire News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New Hampshire News audience is Cape Cod News Readers.

Interest Composition Index
Cape Cod News Readers 42.32% 19.67x
Boston Trip Planners 35.40% 17.20x
New England Patriots Fans 39.39% 16.79x
Canoeing and Kayaking Enthusiasts 40.03% 15.74x
North East State Fair Visitors 38.89% 14.41x
UConn Huskies Fans 29.20% 13.95x
Vermont Trip Planners 31.52% 13.76x
Boston Bruins Fans 26.76% 12.02x
School Closings Updates Readers 0.75% 11.54x
Boston Red Sox Fans 25.90% 11.28x
Composition Percentage: The overlap percentage between the New Hampshire News audience and the Interest attribute.
Index: A comparison of the New Hampshire News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New Hampshire News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New Hampshire News audience is LL Bean.

Location Composition Index
LL Bean 0.01% 10.55x
Dressbarn 0.04% 4.06x
Eddie Bauer 0.01% 3.22x
Zumiez 0.03% 1.94x
Talbots 0.01% 1.87x
The Childrens Place 0.03% 1.69x
Carhartt 0.23% 1.67x
Express 0.02% 1.62x
White House Black Market 0.02% 1.49x
Forever 21 0.01% 1.40x
Composition Percentage: The overlap percentage between the New Hampshire News audience and the Location attribute.
Index: A comparison of the New Hampshire News audience to the internet population.
Dstillery Web Insights

WEBSITES

The New Hampshire News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New Hampshire News audience is corephysicians.org.

Website Composition Index
corephysicians.org 1.98% 261.80x
newhampshire.com 2.02% 255.63x
parentingnh.com 3.66% 244.94x
beangroup.com 3.36% 236.48x
nashuatelegraph.com 9.89% 231.00x
nhmagazine.com 8.61% 226.18x
necu.org 4.13% 212.07x
derrynews.com 2.05% 204.97x
fosters.com 31.18% 189.71x
neren.com 4.50% 188.61x
Composition Percentage: The overlap percentage between the New Hampshire News audience and the Web attribute.
Index: A comparison of the New Hampshire News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New Hampshire News audience is Maine Cluster.

Content Affinity Composition Index
Maine Cluster 22.62% 32.70x
Vermont Cluster 7.93% 32.37x
Online Games 6.72% 22.78x
New England & Ivy League Sports 3.27% 20.19x
New England Universities 6.71% 16.99x
Environmental Conservation 0.09% 16.88x
Rhode Island Cluster 7.10% 15.94x
Local & Travel England - North Midlands 0.07% 14.96x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.05% 13.86x
Boston Cluster 66.17% 12.97x
Composition Percentage: The overlap percentage between the New Hampshire News audience and the Content Affinity attribute.
Index: A comparison of the New Hampshire News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New Hampshire News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female