Dstillery Audiences

NEW HAMPSHIRE NEWS

Audience Size: 569 Thousand Devices

Explore the New Hampshire News Audience

Below you'll find more information about the New Hampshire News audience, broken down in different categories based on their digital and physical behaviors. These are 569 thousand unique devices whose actions qualify for the New Hampshire News audience.

Dstillery Crafted Audiences

INTERESTS

The New Hampshire News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New Hampshire News audience is New England Patriots Fans.

Interest Composition Index
New England Patriots Fans 36.33% 25.41x
Boston Trip Planners 31.96% 22.37x
Canoeing and Kayaking Enthusiasts 37.93% 21.44x
Cape Cod News Readers 34.05% 20.85x
Vermont Trip Planners 32.79% 18.67x
UConn Huskies Fans 22.82% 16.53x
Boston Bruins Fans 19.68% 13.93x
Boston Red Sox Fans 15.92% 13.18x
Coffee Lovers 20.61% 12.37x
Liberal News Readers 13.40% 10.67x
Composition Percentage: The overlap percentage between the New Hampshire News audience and the Interest attribute.
Index: A comparison of the New Hampshire News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New Hampshire News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New Hampshire News audience is LL Bean.

Location Composition Index
LL Bean 0.03% 5.73x
Bonobos 0.08% 2.68x
Talbots 0.07% 2.33x
Uniqlo 0.02% 1.80x
Ralph Lauren 0.01% 1.69x
Armani 0.05% 1.66x
Supreme 0.02% 1.54x
Dressbarn 0.04% 1.37x
Abercrombie & Fitch 0.02% 1.30x
Patagonia 0.02% 1.28x
Composition Percentage: The overlap percentage between the New Hampshire News audience and the Location attribute.
Index: A comparison of the New Hampshire News audience to the internet population.
Dstillery Web Insights

WEBSITES

The New Hampshire News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New Hampshire News audience is necu.org.

Website Composition Index
necu.org 4.36% 394.47x
parentingnh.com 4.95% 373.31x
concordhospital.org 5.56% 371.03x
nashuatelegraph.com 11.31% 369.22x
nhmagazine.com 12.08% 353.36x
nh1.com 7.95% 352.85x
newhampshire.com 10.75% 344.36x
beangroup.com 7.73% 325.04x
fosters.com 17.22% 314.30x
neren.com 4.95% 286.49x
Composition Percentage: The overlap percentage between the New Hampshire News audience and the Web attribute.
Index: A comparison of the New Hampshire News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New Hampshire News audience is Maine Cluster.

Content Affinity Composition Index
Maine Cluster 19.25% 39.37x
Vermont Cluster 9.68% 37.30x
Online Games 4.75% 27.48x
Custom T-Shirts 0.17% 20.87x
New England & Ivy League Sports 6.63% 20.55x
New England Universities 12.94% 19.52x
Boston Cluster 59.38% 18.10x
Rhode Island Cluster 4.64% 17.29x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.46% 16.80x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.24% 15.96x
Composition Percentage: The overlap percentage between the New Hampshire News audience and the Content Affinity attribute.
Index: A comparison of the New Hampshire News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New Hampshire News audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female