Dstillery Audiences

NEW HAMPSHIRE NEWS

Audience Size: 635 Thousand Devices

Explore the New Hampshire News Audience

Below you'll find more information about the New Hampshire News audience, broken down in different categories based on their digital and physical behaviors. These are 635 thousand unique devices whose actions qualify for the New Hampshire News audience.

Dstillery Crafted Audiences

INTERESTS

The New Hampshire News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New Hampshire News audience is Cape Cod News Readers.

Interest Composition Index
Cape Cod News Readers 44.10% 18.60x
New England Patriots Fans 43.94% 17.52x
Boston Trip Planners 37.85% 16.51x
Canoeing and Kayaking Enthusiasts 40.83% 15.06x
North East State Fair Visitors 47.70% 14.91x
Vermont Trip Planners 34.69% 13.89x
UConn Huskies Fans 32.21% 13.83x
Boston Bruins Fans 27.55% 11.73x
Boston Red Sox Fans 25.39% 10.74x
Coffee Lovers 26.15% 10.29x
Composition Percentage: The overlap percentage between the New Hampshire News audience and the Interest attribute.
Index: A comparison of the New Hampshire News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New Hampshire News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New Hampshire News audience is LL Bean.

Location Composition Index
LL Bean 0.03% 7.48x
Columbia 0.02% 2.99x
Ralph Lauren 0.02% 2.82x
Dressbarn 0.07% 2.29x
Brooks Brothers 0.03% 1.45x
Talbots 0.04% 1.36x
Carhartt 0.21% 1.19x
Old Navy 0.09% 1.18x
Coach 0.04% 1.15x
Banana Republic 0.07% 1.14x
Composition Percentage: The overlap percentage between the New Hampshire News audience and the Location attribute.
Index: A comparison of the New Hampshire News audience to the internet population.
Dstillery Web Insights

WEBSITES

The New Hampshire News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New Hampshire News audience is parentingnh.com.

Website Composition Index
parentingnh.com 4.64% 350.43x
nh1.com 3.47% 331.34x
nhmagazine.com 7.12% 327.62x
newhampshire.com 4.63% 326.49x
nashuatelegraph.com 9.35% 320.18x
corephysicians.org 3.20% 310.30x
beangroup.com 6.16% 296.21x
fosters.com 25.06% 290.22x
necu.org 3.27% 281.32x
neren.com 4.77% 272.10x
Composition Percentage: The overlap percentage between the New Hampshire News audience and the Web attribute.
Index: A comparison of the New Hampshire News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New Hampshire News audience is Maine Cluster.

Content Affinity Composition Index
Maine Cluster 22.00% 37.74x
Vermont Cluster 9.25% 36.41x
Online Games 6.57% 26.16x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.15% 19.04x
Rhode Island Cluster 6.40% 18.34x
New England & Ivy League Sports 4.36% 18.33x
Local & Travel England - North Midlands 0.07% 18.27x
New England Universities 8.67% 17.23x
Boston Cluster 63.73% 15.73x
Environmental Conservation 0.07% 13.99x
Composition Percentage: The overlap percentage between the New Hampshire News audience and the Content Affinity attribute.
Index: A comparison of the New Hampshire News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New Hampshire News audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female