Dstillery Audiences

NEW HAMPSHIRE NEWS

Audience Size: 774.1 Thousand Devices

Explore the New Hampshire News Audience

Below you'll find more information about the New Hampshire News audience, broken down in different categories based on their digital and physical behaviors. These are 774.1 thousand unique devices whose actions qualify for the New Hampshire News audience.

Dstillery Crafted Audiences

INTERESTS

The New Hampshire News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New Hampshire News audience is Cape Cod News Readers.

Interest Composition Index
Cape Cod News Readers 43.34% 19.08x
Boston Trip Planners 32.73% 17.00x
New England Patriots Fans 38.91% 16.90x
Canoeing and Kayaking Enthusiasts 39.36% 15.47x
North East State Fair Visitors 40.48% 13.65x
UConn Huskies Fans 28.55% 13.20x
Vermont Trip Planners 31.21% 12.63x
School Closings Updates Readers 0.64% 12.55x
Boston Bruins Fans 26.43% 12.01x
Boston Red Sox Fans 26.70% 11.46x
Composition Percentage: The overlap percentage between the New Hampshire News audience and the Interest attribute.
Index: A comparison of the New Hampshire News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New Hampshire News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New Hampshire News audience is Dressbarn.

Location Composition Index
Dressbarn 0.02% 2.89x
Talbots 0.01% 2.33x
Zumiez 0.01% 2.31x
Jos A. Bank Clothiers 0.01% 2.04x
Express 0.01% 1.79x
The Childrens Place 0.01% 1.42x
Journeys 0.01% 1.39x
Victoria's Secret 0.01% 1.29x
Carhartt 0.17% 1.24x
Old Navy 0.02% 1.23x
Composition Percentage: The overlap percentage between the New Hampshire News audience and the Location attribute.
Index: A comparison of the New Hampshire News audience to the internet population.
Dstillery Web Insights

WEBSITES

The New Hampshire News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New Hampshire News audience is beangroup.com.

Website Composition Index
beangroup.com 2.17% 217.40x
nashuatelegraph.com 10.90% 204.25x
parentingnh.com 3.10% 199.82x
nhmagazine.com 10.91% 193.56x
necu.org 3.94% 185.47x
derrynews.com 1.88% 185.01x
fosters.com 32.10% 176.38x
neren.com 5.08% 166.08x
manchesterinklink.com 17.72% 161.04x
unh.edu 1.66% 157.53x
Composition Percentage: The overlap percentage between the New Hampshire News audience and the Web attribute.
Index: A comparison of the New Hampshire News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New Hampshire News audience is Vermont Cluster.

Content Affinity Composition Index
Vermont Cluster 7.88% 29.66x
Maine Cluster 25.20% 29.42x
Online Games 7.99% 23.37x
New England & Ivy League Sports 2.22% 18.59x
New England Universities 5.25% 15.76x
Rhode Island Cluster 8.04% 15.28x
Environmental Conservation 0.07% 13.99x
Cars, Travel & Food 0.02% 12.64x
Boston Cluster 68.42% 11.67x
Local & Travel England - North Midlands 0.06% 11.59x
Composition Percentage: The overlap percentage between the New Hampshire News audience and the Content Affinity attribute.
Index: A comparison of the New Hampshire News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New Hampshire News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female