Dstillery Audiences

NEW HAMPSHIRE NEWS

Audience Size: 511.7 Thousand Devices

Explore the New Hampshire News Audience

Below you'll find more information about the New Hampshire News audience, broken down in different categories based on their digital and physical behaviors. These are 511.7 thousand unique devices whose actions qualify for the New Hampshire News audience.

Dstillery Crafted Audiences

INTERESTS

The New Hampshire News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New Hampshire News audience is Cape Cod News Readers.

Interest Composition Index
Cape Cod News Readers 51.09% 16.31x
Boston Trip Planners 38.87% 15.76x
Canoeing and Kayaking Enthusiasts 42.32% 14.16x
UConn Huskies Fans 32.30% 14.10x
New England Patriots Fans 46.88% 13.98x
School Closings Updates Readers 29.91% 13.57x
Vermont Trip Planners 32.20% 13.39x
North East State Fair Visitors 48.97% 11.34x
Boston Bruins Fans 32.20% 10.48x
Boston Red Sox Fans 32.65% 9.98x
Composition Percentage: The overlap percentage between the New Hampshire News audience and the Interest attribute.
Index: A comparison of the New Hampshire News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New Hampshire News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New Hampshire News audience is LL Bean.

Location Composition Index
LL Bean 0.02% 10.60x
Zumiez 0.03% 3.15x
Eddie Bauer 0.02% 3.11x
Mens Wearhouse 0.03% 2.03x
The Childrens Place 0.03% 1.75x
Aeropostale 0.02% 1.71x
J. Crew 0.01% 1.71x
Express 0.02% 1.56x
Banana Republic 0.02% 1.45x
Victoria's Secret 0.03% 1.42x
Composition Percentage: The overlap percentage between the New Hampshire News audience and the Location attribute.
Index: A comparison of the New Hampshire News audience to the internet population.
Dstillery Web Insights

WEBSITES

The New Hampshire News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New Hampshire News audience is nashuatelegraph.com.

Website Composition Index
nashuatelegraph.com 10.49% 245.80x
parentingnh.com 3.67% 235.61x
nhmagazine.com 13.18% 213.44x
necu.org 3.89% 213.36x
fosters.com 30.67% 204.50x
neren.com 5.58% 189.85x
sentinelsource.com 11.48% 184.44x
manchesterinklink.com 17.53% 184.15x
unionleader.com 44.96% 179.04x
seacoastonline.com 44.26% 172.77x
Composition Percentage: The overlap percentage between the New Hampshire News audience and the Web attribute.
Index: A comparison of the New Hampshire News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New Hampshire News audience is Vermont Cluster.

Content Affinity Composition Index
Vermont Cluster 9.30% 34.08x
Maine Cluster 27.38% 29.95x
Online Games 9.48% 27.22x
New England & Ivy League Sports 1.68% 18.33x
Rhode Island Cluster 10.29% 18.05x
New England Universities 4.73% 15.88x
Local & Travel England - North Midlands 0.09% 15.17x
Environmental Conservation 0.07% 12.92x
Winter Sports & Gear 0.96% 11.78x
Boston Cluster 71.21% 11.13x
Composition Percentage: The overlap percentage between the New Hampshire News audience and the Content Affinity attribute.
Index: A comparison of the New Hampshire News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New Hampshire News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male