Dstillery Audiences

NEW HAMPSHIRE NEWS

Audience Size: 592.6 Thousand Devices

Explore the New Hampshire News Audience

Below you'll find more information about the New Hampshire News audience, broken down in different categories based on their digital and physical behaviors. These are 592.6 thousand unique devices whose actions qualify for the New Hampshire News audience.

Dstillery Crafted Audiences

INTERESTS

The New Hampshire News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New Hampshire News audience is New England Patriots Fans.

Interest Composition Index
New England Patriots Fans 41.40% 20.47x
Boston Trip Planners 34.27% 18.90x
Canoeing and Kayaking Enthusiasts 43.06% 17.17x
Vermont Trip Planners 36.57% 15.48x
UConn Huskies Fans 25.33% 13.73x
Boston Bruins Fans 22.02% 11.75x
Boston Red Sox Fans 18.14% 11.15x
Coffee Lovers 23.17% 10.70x
Auto Insurance Shoppers 18.85% 9.14x
Liberal News Readers 13.62% 9.00x
Composition Percentage: The overlap percentage between the New Hampshire News audience and the Interest attribute.
Index: A comparison of the New Hampshire News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New Hampshire News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New Hampshire News audience is LL Bean.

Location Composition Index
LL Bean 0.05% 8.98x
Uniqlo 0.05% 4.13x
Express Outlets 0.01% 3.19x
REI 0.04% 2.15x
Ralph Lauren 0.02% 2.00x
Supreme 0.01% 1.81x
Coach 0.09% 1.57x
Saint Laurent Paris 0.01% 1.52x
Urban Outfitters 0.07% 1.50x
Talbots 0.07% 1.40x
Composition Percentage: The overlap percentage between the New Hampshire News audience and the Location attribute.
Index: A comparison of the New Hampshire News audience to the internet population.
Dstillery Web Insights

WEBSITES

The New Hampshire News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New Hampshire News audience is concordhospital.org.

Website Composition Index
concordhospital.org 5.27% 487.13x
parentingnh.com 6.11% 465.50x
nh1.com 8.98% 458.59x
necu.org 5.65% 458.41x
nashuatelegraph.com 11.51% 450.29x
newhampshire.com 12.75% 445.86x
nhmagazine.com 14.74% 443.33x
beangroup.com 7.45% 433.50x
fosters.com 15.10% 412.68x
neren.com 4.29% 382.70x
Composition Percentage: The overlap percentage between the New Hampshire News audience and the Web attribute.
Index: A comparison of the New Hampshire News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New Hampshire News audience is Maine Cluster.

Content Affinity Composition Index
Maine Cluster 19.19% 40.11x
Vermont Cluster 9.68% 37.56x
Online Games 4.84% 27.68x
New England & Ivy League Sports 6.90% 21.89x
Custom T-Shirts 0.17% 20.87x
New England Universities 13.73% 20.84x
Boston Cluster 58.26% 19.44x
Rhode Island Cluster 4.57% 17.74x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.55% 16.93x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.28% 15.96x
Composition Percentage: The overlap percentage between the New Hampshire News audience and the Content Affinity attribute.
Index: A comparison of the New Hampshire News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New Hampshire News audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male