Dstillery Audiences

NEW HAMPSHIRE NEWS

Audience Size: 562.5 Thousand Devices

Explore the New Hampshire News Audience

Below you'll find more information about the New Hampshire News audience, broken down in different categories based on their digital and physical behaviors. These are 562.5 thousand unique devices whose actions qualify for the New Hampshire News audience.

Dstillery Crafted Audiences

INTERESTS

The New Hampshire News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New Hampshire News audience is New England Patriots Fans.

Interest Composition Index
New England Patriots Fans 45.84% 18.22x
Cape Cod News Readers 46.61% 16.72x
Boston Trip Planners 40.00% 15.75x
Canoeing and Kayaking Enthusiasts 42.08% 14.89x
North East State Fair Visitors 48.16% 14.64x
Vermont Trip Planners 37.17% 13.63x
UConn Huskies Fans 32.98% 13.16x
Boston Bruins Fans 26.68% 11.32x
Boston Red Sox Fans 24.91% 10.43x
Coffee Lovers 27.24% 9.92x
Composition Percentage: The overlap percentage between the New Hampshire News audience and the Interest attribute.
Index: A comparison of the New Hampshire News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New Hampshire News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New Hampshire News audience is LL Bean.

Location Composition Index
LL Bean 0.04% 5.57x
Ralph Lauren 0.04% 3.10x
Dressbarn 0.09% 1.90x
Abercrombie & Fitch 0.06% 1.72x
Bonobos 0.14% 1.65x
Kate Spade 0.04% 1.62x
Patagonia 0.02% 1.54x
White House Black Market 0.48% 1.47x
Lane Bryant 0.07% 1.43x
Coach 0.08% 1.43x
Composition Percentage: The overlap percentage between the New Hampshire News audience and the Location attribute.
Index: A comparison of the New Hampshire News audience to the internet population.
Dstillery Web Insights

WEBSITES

The New Hampshire News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New Hampshire News audience is concordhospital.org.

Website Composition Index
concordhospital.org 4.14% 367.68x
nhmagazine.com 6.90% 342.31x
nh1.com 4.94% 336.93x
newhampshire.com 6.69% 328.12x
nashuatelegraph.com 10.17% 323.14x
corephysicians.org 3.36% 319.35x
beangroup.com 7.24% 295.21x
fosters.com 24.31% 288.54x
concordmonitor.com 6.17% 276.31x
neren.com 5.23% 269.59x
Composition Percentage: The overlap percentage between the New Hampshire News audience and the Web attribute.
Index: A comparison of the New Hampshire News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New Hampshire News audience is Maine Cluster.

Content Affinity Composition Index
Maine Cluster 22.50% 37.85x
Vermont Cluster 9.75% 36.35x
Online Games 6.09% 26.92x
Custom T-Shirts 0.17% 20.87x
New England & Ivy League Sports 5.18% 19.97x
New England Universities 10.65% 18.68x
Rhode Island Cluster 5.97% 17.15x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.21% 17.09x
Local & Travel England - North Midlands 0.06% 16.17x
Boston Cluster 65.64% 15.73x
Composition Percentage: The overlap percentage between the New Hampshire News audience and the Content Affinity attribute.
Index: A comparison of the New Hampshire News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New Hampshire News audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female