NEW HAMPSHIRE NEWS

Audience Size: 602.3 Thousand Devices

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Explore the New Hampshire News Audience

Below you'll find more information about the New Hampshire News audience, broken down in different categories based on their digital and physical behaviors. These are 602.3 thousand unique devices whose actions qualify for the New Hampshire News audience.

INTERESTS

The New Hampshire News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New Hampshire News audience is New England Patriots Fans.

Interest	Composition	Index
New England Patriots Fans	40.02%	19.54x
Boston Trip Planners	34.16%	19.06x
Canoeing and Kayaking Enthusiasts	41.37%	17.29x
Vermont Trip Planners	35.46%	15.61x
UConn Huskies Fans	24.86%	13.34x
Boston Bruins Fans	20.66%	11.21x
Boston Red Sox Fans	17.20%	10.61x
Coffee Lovers	21.81%	10.24x
Liberal News Readers	12.72%	8.96x
Auto Insurance Shoppers	17.05%	8.66x

Composition Percentage: The overlap percentage between the New Hampshire News audience and the Interest attribute.

Index: A comparison of the New Hampshire News audience to the internet population.

APPAREL RETAILERS

The New Hampshire News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New Hampshire News audience is REI.

Location	Composition	Index
REI	0.04%	2.83x
Uniqlo	0.02%	1.84x
Talbots	0.07%	1.64x
Abercrombie & Fitch	0.03%	1.60x
Hugo Boss	0.02%	1.31x
J. Crew	0.04%	1.30x
Brooks Brothers	0.04%	1.27x
Coach	0.06%	1.23x
Columbia	0.01%	1.21x
Carhartt	0.21%	1.19x

Composition Percentage: The overlap percentage between the New Hampshire News audience and the Location attribute.

Index: A comparison of the New Hampshire News audience to the internet population.

WEBSITES

The New Hampshire News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New Hampshire News audience is concordhospital.org.

Website	Composition	Index
concordhospital.org	5.14%	443.57x
parentingnh.com	6.85%	434.47x
nh1.com	10.72%	403.44x
nashuatelegraph.com	10.51%	400.04x
newhampshire.com	16.18%	392.63x
nhmagazine.com	16.40%	388.32x
beangroup.com	7.85%	385.89x
fosters.com	15.02%	385.51x
necu.org	6.36%	374.26x
neren.com	4.29%	349.25x

Composition Percentage: The overlap percentage between the New Hampshire News audience and the Web attribute.

Index: A comparison of the New Hampshire News audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New Hampshire News audience is Maine Cluster.

Content Affinity	Composition	Index
Maine Cluster	19.22%	40.72x
Vermont Cluster	9.44%	36.85x
Online Games	4.58%	26.76x
New England & Ivy League Sports	6.58%	21.66x
New England Universities	13.48%	19.98x
Boston Cluster	56.72%	19.45x
Rhode Island Cluster	4.38%	17.63x
Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research)	0.33%	15.39x
Assorted Topics #11368 (Retail Products, Food Service, Package Delivery)	0.56%	15.04x
Assorted Topics #11662 (Viral Media, Paid Traffic)	4.24%	13.07x

Composition Percentage: The overlap percentage between the New Hampshire News audience and the Content Affinity attribute.

Index: A comparison of the New Hampshire News audience to the internet population.

DEMOGRAPHICS

The New Hampshire News audience resonates most for the following age bracket and gender.

Age

45-54

Gender

Male