Dstillery Audiences

NEW HAMPSHIRE NEWS

Audience Size: 430.5 Thousand Devices

Explore the New Hampshire News Audience

Below you'll find more information about the New Hampshire News audience, broken down in different categories based on their digital and physical behaviors. These are 430.5 thousand unique devices whose actions qualify for the New Hampshire News audience.

Dstillery Crafted Audiences

INTERESTS

The New Hampshire News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New Hampshire News audience is Cape Cod News Readers.

Interest Composition Index
Cape Cod News Readers 46.12% 20.60x
Boston Trip Planners 32.10% 19.60x
School Closings Updates Readers 26.67% 18.99x
New England Patriots Fans 39.66% 15.70x
UConn Huskies Fans 30.44% 15.23x
Canoeing and Kayaking Enthusiasts 43.00% 14.65x
North East State Fair Visitors 48.46% 14.04x
Vermont Trip Planners 35.02% 13.66x
Coffee Lovers 27.26% 12.88x
Boston Bruins Fans 29.17% 12.52x
Composition Percentage: The overlap percentage between the New Hampshire News audience and the Interest attribute.
Index: A comparison of the New Hampshire News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New Hampshire News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New Hampshire News audience is Ralph Lauren.

Location Composition Index
Ralph Lauren 0.02% 7.10x
Talbots 0.02% 2.26x
Coach 0.01% 2.06x
Gap 0.03% 2.04x
Dressbarn 0.03% 2.02x
Banana Republic 0.03% 1.92x
J. Crew 0.02% 1.84x
Zumiez 0.02% 1.78x
Eddie Bauer 0.01% 1.69x
Old Navy 0.05% 1.54x
Composition Percentage: The overlap percentage between the New Hampshire News audience and the Location attribute.
Index: A comparison of the New Hampshire News audience to the internet population.
Dstillery Web Insights

WEBSITES

The New Hampshire News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New Hampshire News audience is nashuatelegraph.com.

Website Composition Index
nashuatelegraph.com 9.62% 308.33x
necu.org 4.40% 285.86x
nhmagazine.com 14.98% 269.52x
concordmonitor.com 19.82% 227.45x
neren.com 6.57% 216.07x
manchesterinklink.com 14.42% 215.57x
unionleader.com 43.67% 214.08x
sentinelsource.com 11.07% 213.10x
nhbr.com 6.14% 208.07x
fosters.com 29.35% 202.67x
Composition Percentage: The overlap percentage between the New Hampshire News audience and the Web attribute.
Index: A comparison of the New Hampshire News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New Hampshire News audience is Vermont Cluster.

Content Affinity Composition Index
Vermont Cluster 8.19% 40.48x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.54% 39.38x
Maine Cluster 25.41% 31.82x
Online Games 7.34% 29.87x
Rhode Island Cluster 10.27% 21.17x
New England & Ivy League Sports 0.95% 16.96x
Bird Watching 0.09% 15.92x
Environmental Conservation 0.05% 15.90x
New England Universities 1.90% 15.06x
Boston Cluster 67.23% 12.59x
Composition Percentage: The overlap percentage between the New Hampshire News audience and the Content Affinity attribute.
Index: A comparison of the New Hampshire News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New Hampshire News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male