Dstillery Audiences

NEW HAMPSHIRE NEWS

Audience Size: 478.1 Thousand Devices

Explore the New Hampshire News Audience

Below you'll find more information about the New Hampshire News audience, broken down in different categories based on their digital and physical behaviors. These are 478.1 thousand unique devices whose actions qualify for the New Hampshire News audience.

Dstillery Crafted Audiences

INTERESTS

The New Hampshire News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New Hampshire News audience is Cape Cod News Readers.

Interest Composition Index
Cape Cod News Readers 47.45% 21.48x
Boston Trip Planners 34.86% 21.40x
New England Patriots Fans 41.45% 18.03x
School Closings Updates Readers 28.55% 17.47x
UConn Huskies Fans 32.39% 16.99x
Canoeing and Kayaking Enthusiasts 42.88% 15.63x
North East State Fair Visitors 46.25% 14.82x
Vermont Trip Planners 35.86% 13.86x
Boston Bruins Fans 30.56% 13.44x
Coffee Lovers 27.22% 13.36x
Composition Percentage: The overlap percentage between the New Hampshire News audience and the Interest attribute.
Index: A comparison of the New Hampshire News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New Hampshire News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New Hampshire News audience is Talbots.

Location Composition Index
Talbots 0.01% 2.89x
Eddie Bauer 0.01% 2.58x
Dressbarn 0.02% 2.24x
Gap 0.01% 1.71x
Zumiez 0.01% 1.59x
Aeropostale 0.01% 1.20x
Carhartt 0.12% 1.03x
The Childrens Place 0.01% 1.01x
Journeys 0.01% 0.74x
Victoria's Secret 0.01% 0.69x
Composition Percentage: The overlap percentage between the New Hampshire News audience and the Location attribute.
Index: A comparison of the New Hampshire News audience to the internet population.
Dstillery Web Insights

WEBSITES

The New Hampshire News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New Hampshire News audience is nashuatelegraph.com.

Website Composition Index
nashuatelegraph.com 9.96% 297.23x
parentingnh.com 3.42% 288.77x
nhmagazine.com 12.46% 252.94x
fosters.com 27.50% 239.54x
necu.org 4.52% 233.80x
sentinelsource.com 11.71% 223.28x
manchesterinklink.com 15.88% 219.42x
neren.com 5.36% 216.94x
seacoastonline.com 41.71% 204.22x
laconiadailysun.com 9.27% 192.24x
Composition Percentage: The overlap percentage between the New Hampshire News audience and the Web attribute.
Index: A comparison of the New Hampshire News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New Hampshire News audience is Vermont Cluster.

Content Affinity Composition Index
Vermont Cluster 8.97% 44.91x
Maine Cluster 24.80% 36.63x
Online Games 8.50% 34.57x
New England & Ivy League Sports 1.22% 25.36x
Rhode Island Cluster 8.82% 20.33x
New England Universities 3.41% 18.83x
Winter Sports & Gear 0.71% 14.87x
Boston Cluster 66.82% 14.36x
Alaska Cluster 2.25% 13.89x
Assorted Topics (Power Trains, Drones, Web Design) 0.73% 13.58x
Composition Percentage: The overlap percentage between the New Hampshire News audience and the Content Affinity attribute.
Index: A comparison of the New Hampshire News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New Hampshire News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male