Dstillery Audiences

NEW HAMPSHIRE NEWS

Audience Size: 593.3 Thousand Devices

Explore the New Hampshire News Audience

Below you'll find more information about the New Hampshire News audience, broken down in different categories based on their digital and physical behaviors. These are 593.3 thousand unique devices whose actions qualify for the New Hampshire News audience.

Dstillery Crafted Audiences

INTERESTS

The New Hampshire News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New Hampshire News audience is New England Patriots Fans.

Interest Composition Index
New England Patriots Fans 37.18% 24.32x
Boston Trip Planners 32.09% 20.95x
Cape Cod News Readers 36.32% 20.15x
Canoeing and Kayaking Enthusiasts 36.32% 19.94x
Vermont Trip Planners 32.25% 17.29x
UConn Huskies Fans 24.30% 15.53x
Boston Bruins Fans 18.94% 13.62x
Boston Red Sox Fans 16.57% 12.46x
Coffee Lovers 21.13% 11.53x
Liberal News Readers 14.22% 10.19x
Composition Percentage: The overlap percentage between the New Hampshire News audience and the Interest attribute.
Index: A comparison of the New Hampshire News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New Hampshire News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New Hampshire News audience is LL Bean.

Location Composition Index
LL Bean 0.03% 3.28x
Bonobos 0.13% 2.12x
Armani 0.07% 1.78x
Kate Spade 0.05% 1.70x
Supreme 0.02% 1.69x
Saint Laurent Paris 0.01% 1.54x
Talbots 0.06% 1.50x
Ralph Lauren 0.02% 1.47x
Express Outlets 0.01% 1.43x
Carhartt 0.01% 1.39x
Composition Percentage: The overlap percentage between the New Hampshire News audience and the Location attribute.
Index: A comparison of the New Hampshire News audience to the internet population.
Dstillery Web Insights

WEBSITES

The New Hampshire News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New Hampshire News audience is necu.org.

Website Composition Index
necu.org 3.37% 396.73x
parentingnh.com 3.88% 367.25x
nashuatelegraph.com 10.45% 360.08x
concordhospital.org 5.11% 358.14x
nhmagazine.com 9.55% 346.26x
nh1.com 6.46% 343.44x
newhampshire.com 8.72% 334.41x
beangroup.com 7.75% 309.90x
fosters.com 18.53% 306.68x
nhbr.com 2.94% 284.96x
Composition Percentage: The overlap percentage between the New Hampshire News audience and the Web attribute.
Index: A comparison of the New Hampshire News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New Hampshire News audience is Maine Cluster.

Content Affinity Composition Index
Maine Cluster 20.06% 39.29x
Vermont Cluster 9.84% 36.98x
Online Games 5.11% 26.49x
Custom T-Shirts 0.17% 20.87x
New England & Ivy League Sports 5.95% 20.29x
New England Universities 11.84% 19.02x
Rhode Island Cluster 5.21% 16.94x
Boston Cluster 62.14% 16.57x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.25% 16.43x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.39% 15.31x
Composition Percentage: The overlap percentage between the New Hampshire News audience and the Content Affinity attribute.
Index: A comparison of the New Hampshire News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New Hampshire News audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female