Dstillery Audiences

NEW HAMPSHIRE NEWS

Audience Size: 634 Thousand Devices

Explore the New Hampshire News Audience

Below you'll find more information about the New Hampshire News audience, broken down in different categories based on their digital and physical behaviors. These are 634 thousand unique devices whose actions qualify for the New Hampshire News audience.

Dstillery Crafted Audiences

INTERESTS

The New Hampshire News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New Hampshire News audience is New England Patriots Fans.

Interest Composition Index
New England Patriots Fans 38.13% 19.76x
Boston Trip Planners 33.65% 18.68x
Canoeing and Kayaking Enthusiasts 38.46% 17.17x
Vermont Trip Planners 34.61% 14.96x
UConn Huskies Fans 7.42% 13.03x
Boston Bruins Fans 18.93% 11.80x
Boston Red Sox Fans 15.39% 10.77x
Coffee Lovers 20.78% 9.98x
Liberal News Readers 11.41% 8.47x
Auto Insurance Shoppers 15.94% 8.31x
Composition Percentage: The overlap percentage between the New Hampshire News audience and the Interest attribute.
Index: A comparison of the New Hampshire News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New Hampshire News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New Hampshire News audience is Uniqlo.

Location Composition Index
Uniqlo 0.04% 4.25x
Abercrombie & Fitch 0.04% 3.02x
Coach 0.08% 1.75x
Talbots 0.06% 1.51x
Columbia 0.01% 1.34x
J. Crew 0.03% 1.31x
Brooks Brothers 0.03% 1.30x
Lululemon 0.04% 1.15x
Carhartt 0.20% 1.09x
Dressbarn 0.04% 1.04x
Composition Percentage: The overlap percentage between the New Hampshire News audience and the Location attribute.
Index: A comparison of the New Hampshire News audience to the internet population.
Dstillery Web Insights

WEBSITES

The New Hampshire News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New Hampshire News audience is concordhospital.org.

Website Composition Index
concordhospital.org 4.98% 451.47x
parentingnh.com 7.10% 438.92x
nashuatelegraph.com 9.42% 413.69x
nh1.com 11.90% 402.54x
fosters.com 14.36% 392.78x
nhmagazine.com 15.40% 390.43x
newhampshire.com 18.71% 390.14x
beangroup.com 7.85% 387.06x
necu.org 6.23% 360.23x
manchesterinklink.com 3.57% 352.32x
Composition Percentage: The overlap percentage between the New Hampshire News audience and the Web attribute.
Index: A comparison of the New Hampshire News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New Hampshire News audience is Maine Cluster.

Content Affinity Composition Index
Maine Cluster 18.33% 39.63x
Vermont Cluster 9.04% 36.08x
Online Games 4.42% 25.53x
New England & Ivy League Sports 6.10% 21.31x
New England Universities 12.84% 19.53x
Boston Cluster 54.13% 19.50x
Rhode Island Cluster 4.17% 17.09x
Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research) 0.31% 14.63x
Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) 0.56% 13.81x
Assorted Topics #11662 (Viral Media, Paid Traffic) 3.55% 13.26x
Composition Percentage: The overlap percentage between the New Hampshire News audience and the Content Affinity attribute.
Index: A comparison of the New Hampshire News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New Hampshire News audience resonates most for the following age and income brackets.
Age
55-64
Income
$50,000-$74,999