NEW HAMPSHIRE NEWS

Audience Size: 511.7 Thousand Devices

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Explore the New Hampshire News Audience

Below you'll find more information about the New Hampshire News audience, broken down in different categories based on their digital and physical behaviors. These are 511.7 thousand unique devices whose actions qualify for the New Hampshire News audience.

INTERESTS

The New Hampshire News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New Hampshire News audience is Cape Cod News Readers.

Interest	Composition	Index
Cape Cod News Readers	51.09%	16.31x
Boston Trip Planners	38.87%	15.76x
Canoeing and Kayaking Enthusiasts	42.32%	14.16x
UConn Huskies Fans	32.30%	14.10x
New England Patriots Fans	46.88%	13.98x
School Closings Updates Readers	29.91%	13.57x
Vermont Trip Planners	32.20%	13.39x
North East State Fair Visitors	48.97%	11.34x
Boston Bruins Fans	32.20%	10.48x
Boston Red Sox Fans	32.65%	9.98x

Composition Percentage: The overlap percentage between the New Hampshire News audience and the Interest attribute.

Index: A comparison of the New Hampshire News audience to the internet population.

APPAREL RETAILERS

The New Hampshire News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New Hampshire News audience is LL Bean.

Location	Composition	Index
LL Bean	0.02%	10.60x
Zumiez	0.03%	3.15x
Eddie Bauer	0.02%	3.11x
Mens Wearhouse	0.03%	2.03x
The Childrens Place	0.03%	1.75x
Aeropostale	0.02%	1.71x
J. Crew	0.01%	1.71x
Express	0.02%	1.56x
Banana Republic	0.02%	1.45x
Victoria's Secret	0.03%	1.42x

Composition Percentage: The overlap percentage between the New Hampshire News audience and the Location attribute.

Index: A comparison of the New Hampshire News audience to the internet population.

WEBSITES

The New Hampshire News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New Hampshire News audience is nashuatelegraph.com.

Website	Composition	Index
nashuatelegraph.com	10.49%	245.80x
parentingnh.com	3.67%	235.61x
nhmagazine.com	13.18%	213.44x
necu.org	3.89%	213.36x
fosters.com	30.67%	204.50x
neren.com	5.58%	189.85x
sentinelsource.com	11.48%	184.44x
manchesterinklink.com	17.53%	184.15x
unionleader.com	44.96%	179.04x
seacoastonline.com	44.26%	172.77x

Composition Percentage: The overlap percentage between the New Hampshire News audience and the Web attribute.

Index: A comparison of the New Hampshire News audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New Hampshire News audience is Vermont Cluster.

Content Affinity	Composition	Index
Vermont Cluster	9.30%	34.08x
Maine Cluster	27.38%	29.95x
Online Games	9.48%	27.22x
New England & Ivy League Sports	1.68%	18.33x
Rhode Island Cluster	10.29%	18.05x
New England Universities	4.73%	15.88x
Local & Travel England - North Midlands	0.09%	15.17x
Environmental Conservation	0.07%	12.92x
Winter Sports & Gear	0.96%	11.78x
Boston Cluster	71.21%	11.13x

Composition Percentage: The overlap percentage between the New Hampshire News audience and the Content Affinity attribute.

Index: A comparison of the New Hampshire News audience to the internet population.

DEMOGRAPHICS

The New Hampshire News audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male