Dstillery Audiences

NEW HAMPSHIRE NEWS

Audience Size: 586.8 Thousand Devices

Explore the New Hampshire News Audience

Below you'll find more information about the New Hampshire News audience, broken down in different categories based on their digital and physical behaviors. These are 586.8 thousand unique devices whose actions qualify for the New Hampshire News audience.

Dstillery Crafted Audiences

INTERESTS

The New Hampshire News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New Hampshire News audience is Cape Cod News Readers.

Interest Composition Index
Cape Cod News Readers 47.60% 17.02x
New England Patriots Fans 43.37% 16.81x
Boston Trip Planners 41.16% 16.00x
Canoeing and Kayaking Enthusiasts 43.40% 15.47x
North East State Fair Visitors 48.33% 14.27x
UConn Huskies Fans 34.83% 13.76x
Vermont Trip Planners 36.93% 13.72x
Boston Bruins Fans 27.71% 11.66x
Boston Red Sox Fans 27.34% 10.91x
Coffee Lovers 28.00% 10.43x
Composition Percentage: The overlap percentage between the New Hampshire News audience and the Interest attribute.
Index: A comparison of the New Hampshire News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New Hampshire News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New Hampshire News audience is Dressbarn.

Location Composition Index
Dressbarn 0.07% 2.50x
Ralph Lauren 0.03% 2.00x
Express Outlets 0.02% 1.92x
Talbots 0.04% 1.34x
Carhartt 0.36% 1.26x
Armani 0.02% 1.23x
Mens Wearhouse 0.07% 1.22x
Ann Taylor 0.02% 1.18x
Free People 0.02% 1.09x
Old Navy 0.08% 1.08x
Composition Percentage: The overlap percentage between the New Hampshire News audience and the Location attribute.
Index: A comparison of the New Hampshire News audience to the internet population.
Dstillery Web Insights

WEBSITES

The New Hampshire News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New Hampshire News audience is parentingnh.com.

Website Composition Index
parentingnh.com 4.68% 328.97x
corephysicians.org 3.17% 312.64x
nashuatelegraph.com 9.57% 296.26x
newhampshire.com 3.82% 296.09x
nhmagazine.com 8.71% 290.68x
beangroup.com 5.22% 285.37x
fosters.com 25.72% 257.66x
necu.org 4.08% 254.47x
neren.com 4.42% 242.27x
nhbr.com 2.86% 231.00x
Composition Percentage: The overlap percentage between the New Hampshire News audience and the Web attribute.
Index: A comparison of the New Hampshire News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New Hampshire News audience is Maine Cluster.

Content Affinity Composition Index
Maine Cluster 21.94% 36.82x
Vermont Cluster 8.67% 35.85x
Online Games 6.69% 26.34x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.13% 20.27x
Local & Travel England - North Midlands 0.10% 20.21x
New England & Ivy League Sports 4.37% 20.17x
Rhode Island Cluster 6.75% 18.33x
New England Universities 8.46% 17.74x
Environmental Conservation 0.09% 15.82x
Boston Cluster 64.25% 14.92x
Composition Percentage: The overlap percentage between the New Hampshire News audience and the Content Affinity attribute.
Index: A comparison of the New Hampshire News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New Hampshire News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female