Explore the New Hampshire News Audience
Below you'll find more information about the New Hampshire News audience, broken down in different categories based on their digital and physical behaviors. These are 562.5 thousand unique devices whose actions qualify for the New Hampshire News audience.
INTERESTS
The New Hampshire News audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the New Hampshire News audience is New England Patriots Fans.
| Interest | Composition | Index |
| New England Patriots Fans | 45.84% | 18.22x |
| Cape Cod News Readers | 46.61% | 16.72x |
| Boston Trip Planners | 40.00% | 15.75x |
| Canoeing and Kayaking Enthusiasts | 42.08% | 14.89x |
| North East State Fair Visitors | 48.16% | 14.64x |
| Vermont Trip Planners | 37.17% | 13.63x |
| UConn Huskies Fans | 32.98% | 13.16x |
| Boston Bruins Fans | 26.68% | 11.32x |
| Boston Red Sox Fans | 24.91% | 10.43x |
| Coffee Lovers | 27.24% | 9.92x |
Composition Percentage:
The overlap percentage between the New Hampshire News audience and the Interest attribute.
Index: A comparison of the New Hampshire News audience to the internet population.
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APPAREL RETAILERS
The New Hampshire News audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the New Hampshire News audience is LL Bean.
| Location | Composition | Index |
| LL Bean | 0.04% | 5.57x |
| Ralph Lauren | 0.04% | 3.10x |
| Dressbarn | 0.09% | 1.90x |
| Abercrombie & Fitch | 0.06% | 1.72x |
| Bonobos | 0.14% | 1.65x |
| Kate Spade | 0.04% | 1.62x |
| Patagonia | 0.02% | 1.54x |
| White House Black Market | 0.48% | 1.47x |
| Lane Bryant | 0.07% | 1.43x |
| Coach | 0.08% | 1.43x |
Composition Percentage:
The overlap percentage between the New Hampshire News audience and the Location attribute.
Index: A comparison of the New Hampshire News audience to the internet population.
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WEBSITES
The New Hampshire News audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the New Hampshire News audience is concordhospital.org.
| Website | Composition | Index |
| concordhospital.org | 4.14% | 367.68x |
| nhmagazine.com | 6.90% | 342.31x |
| nh1.com | 4.94% | 336.93x |
| newhampshire.com | 6.69% | 328.12x |
| nashuatelegraph.com | 10.17% | 323.14x |
| corephysicians.org | 3.36% | 319.35x |
| beangroup.com | 7.24% | 295.21x |
| fosters.com | 24.31% | 288.54x |
| concordmonitor.com | 6.17% | 276.31x |
| neren.com | 5.23% | 269.59x |
Composition Percentage:
The overlap percentage between the New Hampshire News audience and the Web attribute.
Index: A comparison of the New Hampshire News audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the New Hampshire News audience is Maine Cluster.
| Content Affinity | Composition | Index |
| Maine Cluster | 22.50% | 37.85x |
| Vermont Cluster | 9.75% | 36.35x |
| Online Games | 6.09% | 26.92x |
| Custom T-Shirts | 0.17% | 20.87x |
| New England & Ivy League Sports | 5.18% | 19.97x |
| New England Universities | 10.65% | 18.68x |
| Rhode Island Cluster | 5.97% | 17.15x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.21% | 17.09x |
| Local & Travel England - North Midlands | 0.06% | 16.17x |
| Boston Cluster | 65.64% | 15.73x |
Composition Percentage:
The overlap percentage between the New Hampshire News audience and the Content Affinity attribute.
Index: A comparison of the New Hampshire News audience to the internet population.
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DEMOGRAPHICS
The New Hampshire News audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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