Dstillery Audiences

NEW JERSEY NEWS CLUSTER

Audience Size: 1.6 Million Devices

Explore the New Jersey News Cluster Audience

Below you'll find more information about the New Jersey News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the New Jersey News Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The New Jersey News Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New Jersey News Cluster audience is Retired Government Employees.

Interest Composition Index
Retired Government Employees 8.35% 16.65x
Philadelphia Trip Planners 26.67% 13.65x
Women’s Lifestyle Blogs Researchers 5.62% 13.09x
TV Advertising Professionals 12.68% 12.36x
Buffalo Bills Fans 22.97% 12.22x
Penn State Nittany Lions Fans 21.97% 11.92x
Aquarium Trip Planners 26.22% 11.73x
New York Trip Planners 22.69% 11.54x
COVID Testing Researchers 6.41% 11.53x
Vermont Trip Planners 18.33% 11.51x
Composition Percentage: The overlap percentage between the New Jersey News Cluster audience and the Interest attribute.
Index: A comparison of the New Jersey News Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New Jersey News Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New Jersey News Cluster audience is Patagonia.

Location Composition Index
Patagonia 0.01% 4.74x
Zumiez 0.02% 2.81x
American Eagle Outfitters 0.01% 1.65x
Journeys 0.01% 1.50x
Old Navy 0.01% 1.11x
Maurices 0.01% 0.68x
Composition Percentage: The overlap percentage between the New Jersey News Cluster audience and the Location attribute.
Index: A comparison of the New Jersey News Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The New Jersey News Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New Jersey News Cluster audience is dailyrecord.com.

Website Composition Index
dailyrecord.com 4.86% 73.21x
njherald.com 4.75% 72.52x
trentonian.com 2.22% 70.78x
mycentraljersey.com 10.84% 69.84x
funnewjersey.com 2.57% 68.48x
shorebeat.com 2.05% 64.83x
app.com 25.84% 62.36x
njmls.com 1.16% 61.90x
crookstontimes.com 1.06% 49.99x
jerseyfamilyfun.com 2.97% 48.72x
Composition Percentage: The overlap percentage between the New Jersey News Cluster audience and the Web attribute.
Index: A comparison of the New Jersey News Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New Jersey News Cluster audience is Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania).

Content Affinity Composition Index
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.62% 35.45x
New Jersey Travel Location Cluster 4.67% 25.26x
Hudson Valley New York Media 5.81% 16.82x
New York City Family & Activity Cluster 11.61% 16.21x
New York City Real Estate Research Cluster 1.63% 13.29x
Ohio Universities 1.09% 12.48x
NYC Tourist Attractions 1.86% 12.27x
Philadelphia Cluster 9.41% 10.50x
Assorted Topics (Viral Media, Paid Traffic) 8.60% 10.43x
Upstate New York Local Information Cluster 10.86% 10.26x
Composition Percentage: The overlap percentage between the New Jersey News Cluster audience and the Content Affinity attribute.
Index: A comparison of the New Jersey News Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New Jersey News Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male