NEW JERSEY NEWS CLUSTER

Audience Size: 3.1 Million Devices

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Explore the New Jersey News Cluster Audience

Below you'll find more information about the New Jersey News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the New Jersey News Cluster audience.

INTERESTS

The New Jersey News Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New Jersey News Cluster audience is New York Mets Fans.

Interest	Composition	Index
New York Mets Fans	30.65%	11.55x
Liberal News Readers	27.55%	10.32x
Penn State Nittany Lions Fans	22.75%	9.97x
Financial News Readers	25.05%	9.71x
Philadelphia Trip Planners	27.56%	9.70x
UConn Huskies Fans	21.85%	9.50x
Financial Business Intelligence Researchers	25.45%	9.34x
Boston Trip Planners	24.39%	9.26x
Tampa and St Petersburg Trip Planners	26.50%	9.19x
TV Advertising Professionals	25.94%	9.14x

Composition Percentage: The overlap percentage between the New Jersey News Cluster audience and the Interest attribute.

Index: A comparison of the New Jersey News Cluster audience to the internet population.

APPAREL RETAILERS

The New Jersey News Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New Jersey News Cluster audience is Banana Republic.

Location	Composition	Index
Banana Republic	0.02%	2.26x
Dressbarn	0.01%	1.69x
The Childrens Place	0.02%	1.60x
Express	0.02%	1.60x
American Eagle Outfitters	0.01%	1.51x
Zumiez	0.01%	1.50x
Gap	0.01%	1.44x
Victoria's Secret	0.02%	1.34x
Journeys	0.02%	1.33x
LOFT	0.01%	1.32x

Composition Percentage: The overlap percentage between the New Jersey News Cluster audience and the Location attribute.

Index: A comparison of the New Jersey News Cluster audience to the internet population.

WEBSITES

The New Jersey News Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New Jersey News Cluster audience is funnewjersey.com.

Website	Composition	Index
funnewjersey.com	1.16%	45.88x
tapinto.net	4.52%	45.11x
newjerseyhills.com	3.98%	44.22x
boozyburbs.com	1.43%	43.86x
trentonian.com	4.58%	43.51x
mycentraljersey.com	14.08%	43.45x
njherald.com	7.38%	43.24x
dailyrecord.com	6.20%	42.82x
redbankgreen.com	1.09%	41.89x
visitnj.org	5.84%	41.11x

Composition Percentage: The overlap percentage between the New Jersey News Cluster audience and the Web attribute.

Index: A comparison of the New Jersey News Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New Jersey News Cluster audience is New Jersey Travel Location Cluster.

Content Affinity	Composition	Index
New Jersey Travel Location Cluster	9.45%	18.30x
Hudson Valley New York Media	10.59%	12.65x
New York City Family & Activity Cluster	21.29%	12.61x
New York City Real Estate Research Cluster	10.13%	12.01x
NYC Tourist Attractions	4.56%	11.80x
Lacrosse College Athletics	0.38%	10.41x
Horse Racing	0.86%	10.33x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations)	0.07%	9.98x
Upstate New York State Athletics	0.06%	9.65x
Philadelphia Cluster	17.56%	9.55x

Composition Percentage: The overlap percentage between the New Jersey News Cluster audience and the Content Affinity attribute.

Index: A comparison of the New Jersey News Cluster audience to the internet population.

DEMOGRAPHICS

The New Jersey News Cluster audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male