NEW JERSEY NEWS CLUSTER

Audience Size: 2.6 Million Devices

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Explore the New Jersey News Cluster Audience

Below you'll find more information about the New Jersey News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the New Jersey News Cluster audience.

INTERESTS

The New Jersey News Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New Jersey News Cluster audience is New York Mets Fans.

Interest	Composition	Index
New York Mets Fans	32.29%	14.75x
New York Yankees Fans	28.86%	12.97x
Philadelphia Trip Planners	26.79%	12.46x
Penn State Nittany Lions Fans	26.35%	12.41x
Liberal News Readers	24.76%	12.33x
UConn Huskies Fans	24.89%	11.56x
Republicans	26.82%	11.54x
Northeastern Voters	28.15%	11.49x
Financial News Readers	22.41%	11.24x
New York Rangers Fans	24.13%	11.11x

Composition Percentage: The overlap percentage between the New Jersey News Cluster audience and the Interest attribute.

Index: A comparison of the New Jersey News Cluster audience to the internet population.

APPAREL RETAILERS

The New Jersey News Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New Jersey News Cluster audience is Club Monaco.

Location	Composition	Index
Club Monaco	0.02%	2.71x
Uniqlo	0.03%	2.16x
J. Crew	0.03%	2.00x
Saint Laurent Paris	0.01%	1.92x
American Apparel	0.04%	1.90x
Ann Taylor	0.03%	1.79x
Hugo Boss	0.05%	1.72x
Brooks Brothers	0.03%	1.71x
Zara	0.03%	1.68x
Armani	0.03%	1.66x

Composition Percentage: The overlap percentage between the New Jersey News Cluster audience and the Location attribute.

Index: A comparison of the New Jersey News Cluster audience to the internet population.

WEBSITES

The New Jersey News Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New Jersey News Cluster audience is nj211.org.

Website	Composition	Index
nj211.org	1.13%	79.90x
njsp.org	1.73%	74.86x
njfamily.com	2.38%	73.17x
rwjbarnabashealthcareers.org	1.33%	72.30x
groundsforsculpture.org	1.88%	69.52x
newjerseyhills.com	2.15%	68.72x
dailyrecord.com	6.33%	65.74x
mycentraljersey.com	13.83%	62.77x
trentonian.com	4.18%	61.74x
njtvonline.org	3.31%	61.63x

Composition Percentage: The overlap percentage between the New Jersey News Cluster audience and the Web attribute.

Index: A comparison of the New Jersey News Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New Jersey News Cluster audience is New Jersey Travel Location Cluster.

Content Affinity	Composition	Index
New Jersey Travel Location Cluster	10.73%	21.08x
New York City Family & Activity Cluster	16.69%	16.19x
Hudson Valley New York Media	7.82%	16.12x
New York City Real Estate Research Cluster	7.56%	13.85x
Assorted Topics (Web Hosting, Fiction Storytelling, Research)	0.09%	11.78x
NYC Tourist Attractions	7.14%	11.45x
Philadelphia Cluster	13.93%	11.39x
Local & Travel England - North Midlands	0.04%	11.18x
Northeast Pennsylvania Cluster	10.85%	10.69x
Lacrosse College Athletics	0.85%	10.36x

Composition Percentage: The overlap percentage between the New Jersey News Cluster audience and the Content Affinity attribute.

Index: A comparison of the New Jersey News Cluster audience to the internet population.

DEMOGRAPHICS

The New Jersey News Cluster audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male