Dstillery Audiences

NEW JERSEY NEWS CLUSTER

Audience Size: 2.9 Million Devices

Explore the New Jersey News Cluster Audience

Below you'll find more information about the New Jersey News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the New Jersey News Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The New Jersey News Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New Jersey News Cluster audience is Liberal News Readers.

Interest Composition Index
Liberal News Readers 24.11% 15.02x
New York Mets Fans 35.47% 14.59x
Financial News Readers 22.40% 13.72x
Philadelphia Trip Planners 24.60% 13.61x
TV Advertising Professionals 21.95% 13.31x
Tampa and St Petersburg Trip Planners 23.34% 13.19x
Financial Business Intelligence Researchers 22.58% 13.15x
Boston Trip Planners 21.34% 13.14x
Penn State Nittany Lions Fans 25.74% 13.14x
Entertainment Industry Decision Makers 21.74% 12.88x
Composition Percentage: The overlap percentage between the New Jersey News Cluster audience and the Interest attribute.
Index: A comparison of the New Jersey News Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New Jersey News Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New Jersey News Cluster audience is H&M.

Location Composition Index
H&M 0.01% 2.34x
Banana Republic 0.01% 1.52x
Zumiez 0.01% 1.52x
The Childrens Place 0.02% 1.49x
Journeys 0.02% 1.40x
Express 0.01% 1.25x
American Eagle Outfitters 0.01% 1.21x
Old Navy 0.01% 1.04x
Victoria's Secret 0.01% 0.86x
Carhartt 0.07% 0.70x
Composition Percentage: The overlap percentage between the New Jersey News Cluster audience and the Location attribute.
Index: A comparison of the New Jersey News Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The New Jersey News Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New Jersey News Cluster audience is tapinto.net.

Website Composition Index
tapinto.net 2.91% 58.00x
funnewjersey.com 1.13% 57.25x
newjerseyhills.com 3.38% 56.91x
dailyrecord.com 5.35% 53.91x
trentonian.com 4.02% 53.88x
mycentraljersey.com 13.74% 53.86x
boozyburbs.com 1.31% 53.06x
visitnj.org 4.71% 52.78x
redbankgreen.com 1.38% 52.77x
njherald.com 6.56% 50.14x
Composition Percentage: The overlap percentage between the New Jersey News Cluster audience and the Web attribute.
Index: A comparison of the New Jersey News Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New Jersey News Cluster audience is New Jersey Travel Location Cluster.

Content Affinity Composition Index
New Jersey Travel Location Cluster 8.13% 25.59x
New York City Family & Activity Cluster 20.54% 16.93x
Hudson Valley New York Media 9.60% 16.65x
New York City Real Estate Research Cluster 9.31% 16.64x
NYC Tourist Attractions 3.43% 16.24x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.04% 16.08x
Horse Racing 0.68% 14.76x
Upstate New York State Athletics 0.04% 14.36x
Lacrosse College Athletics 0.26% 13.85x
New England & Ivy League Sports 0.65% 13.37x
Composition Percentage: The overlap percentage between the New Jersey News Cluster audience and the Content Affinity attribute.
Index: A comparison of the New Jersey News Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New Jersey News Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male