NEW JERSEY NEWS CLUSTER

Audience Size: 3.4 Million Devices

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Explore the New Jersey News Cluster Audience

Below you'll find more information about the New Jersey News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the New Jersey News Cluster audience.

INTERESTS

The New Jersey News Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New Jersey News Cluster audience is New York Mets Fans.

Interest	Composition	Index
New York Mets Fans	29.25%	11.90x
Liberal News Readers	20.47%	11.50x
Penn State Nittany Lions Fans	23.03%	10.78x
Financial Business Intelligence Researchers	18.35%	10.61x
TV Advertising Professionals	17.49%	10.57x
Financial News Readers	17.40%	10.56x
Philadelphia Trip Planners	19.07%	10.44x
Tampa and St Petersburg Trip Planners	18.90%	10.44x
Boston Trip Planners	17.08%	10.26x
Cholesterol Researchers	14.61%	10.16x

Composition Percentage: The overlap percentage between the New Jersey News Cluster audience and the Interest attribute.

Index: A comparison of the New Jersey News Cluster audience to the internet population.

APPAREL RETAILERS

The New Jersey News Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New Jersey News Cluster audience is Lululemon.

Location	Composition	Index
Lululemon	0.01%	1.71x
H&M	0.01%	1.56x
Banana Republic	0.02%	1.22x
Gap	0.02%	1.11x
American Eagle Outfitters	0.02%	1.06x
The Childrens Place	0.02%	1.05x
Journeys	0.03%	1.05x
Dressbarn	0.01%	1.02x
Express	0.02%	1.01x
Zumiez	0.01%	0.96x

Composition Percentage: The overlap percentage between the New Jersey News Cluster audience and the Location attribute.

Index: A comparison of the New Jersey News Cluster audience to the internet population.

WEBSITES

The New Jersey News Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New Jersey News Cluster audience is newjerseyhills.com.

Website	Composition	Index
newjerseyhills.com	2.24%	47.50x
funnewjersey.com	1.99%	43.57x
boozyburbs.com	1.49%	43.54x
trentonian.com	2.51%	43.00x
njherald.com	5.26%	40.74x
shorebeat.com	1.43%	39.98x
crystalgolfresort.com	1.76%	39.96x
mycentraljersey.com	11.87%	39.67x
tapinto.net	2.90%	38.97x
insidernj.com	2.61%	38.48x

Composition Percentage: The overlap percentage between the New Jersey News Cluster audience and the Web attribute.

Index: A comparison of the New Jersey News Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New Jersey News Cluster audience is New Jersey Travel Location Cluster.

Content Affinity	Composition	Index
New Jersey Travel Location Cluster	5.62%	18.60x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania)	0.22%	16.62x
Hudson Valley New York Media	6.96%	13.63x
New York City Real Estate Research Cluster	7.60%	13.19x
New York City Family & Activity Cluster	17.64%	12.73x
NYC Tourist Attractions	2.62%	11.38x
Horse Racing	0.14%	10.45x
Upstate New York State Athletics	0.02%	10.21x
Institutional Investing	0.02%	9.94x
Philadelphia Cluster	14.78%	9.60x

Composition Percentage: The overlap percentage between the New Jersey News Cluster audience and the Content Affinity attribute.

Index: A comparison of the New Jersey News Cluster audience to the internet population.

DEMOGRAPHICS

The New Jersey News Cluster audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male