NEW JERSEY NEWS CLUSTER

Audience Size: 3.6 Million Devices

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Explore the New Jersey News Cluster Audience

Below you'll find more information about the New Jersey News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the New Jersey News Cluster audience.

INTERESTS

The New Jersey News Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New Jersey News Cluster audience is New York Mets Fans.

Interest	Composition	Index
New York Mets Fans	32.55%	13.73x
New York Yankees Fans	28.31%	12.19x
Penn State Nittany Lions Fans	26.83%	11.34x
Philadelphia Trip Planners	27.44%	11.25x
Liberal News Readers	24.31%	11.00x
Northeastern Voters	29.40%	10.96x
Republicans	27.21%	10.57x
UConn Huskies Fans	25.07%	10.51x
New York Giants Fans	26.01%	10.43x
New York Rangers Fans	24.01%	10.37x

Composition Percentage: The overlap percentage between the New Jersey News Cluster audience and the Interest attribute.

Index: A comparison of the New Jersey News Cluster audience to the internet population.

APPAREL RETAILERS

The New Jersey News Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New Jersey News Cluster audience is Everlane.

Location	Composition	Index
Everlane	0.01%	2.66x
Supreme	0.02%	2.46x
Club Monaco	0.02%	2.24x
Uniqlo	0.03%	2.05x
Intermix	0.01%	1.90x
Bonobos	0.14%	1.82x
Topshop	0.03%	1.81x
Zara	0.04%	1.72x
Ann Taylor	0.04%	1.69x
Hugo Boss	0.06%	1.66x

Composition Percentage: The overlap percentage between the New Jersey News Cluster audience and the Location attribute.

Index: A comparison of the New Jersey News Cluster audience to the internet population.

WEBSITES

The New Jersey News Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New Jersey News Cluster audience is newjerseyhills.com.

Website	Composition	Index
newjerseyhills.com	1.66%	66.67x
njfamily.com	2.98%	66.34x
njsp.org	1.38%	65.22x
visitnj.org	4.00%	60.29x
thejournalnj.com	1.50%	60.17x
dailyrecord.com	5.67%	60.13x
crystalgolfresort.com	1.68%	59.72x
mycentraljersey.com	11.83%	59.23x
trentonian.com	3.98%	59.11x
boozyburbs.com	1.47%	58.80x

Composition Percentage: The overlap percentage between the New Jersey News Cluster audience and the Web attribute.

Index: A comparison of the New Jersey News Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New Jersey News Cluster audience is New Jersey Travel Location Cluster.

Content Affinity	Composition	Index
New Jersey Travel Location Cluster	11.59%	19.66x
New York City Family & Activity Cluster	16.61%	15.19x
Hudson Valley New York Media	7.78%	14.75x
New York City Real Estate Research Cluster	8.27%	12.67x
Philadelphia Cluster	13.87%	11.00x
Assorted Topics (Web Hosting, Fiction Storytelling, Research)	0.13%	10.96x
NYC Tourist Attractions	7.84%	10.73x
Upstate New York State Athletics	0.15%	10.55x
Assorted Topics (Retail Products, Food Service, Package Delivery)	0.20%	10.36x
Local & Travel England - North Midlands	0.04%	10.08x

Composition Percentage: The overlap percentage between the New Jersey News Cluster audience and the Content Affinity attribute.

Index: A comparison of the New Jersey News Cluster audience to the internet population.

DEMOGRAPHICS

The New Jersey News Cluster audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male