NEW JERSEY NEWS CLUSTER

Audience Size: 3.9 Million Devices

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Explore the New Jersey News Cluster Audience

Below you'll find more information about the New Jersey News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the New Jersey News Cluster audience.

INTERESTS

The New Jersey News Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New Jersey News Cluster audience is New York Mets Fans.

Interest	Composition	Index
New York Mets Fans	31.04%	12.68x
Liberal News Readers	20.72%	12.23x
TV Advertising Professionals	18.22%	11.13x
Financial Business Intelligence Researchers	19.47%	11.11x
Financial News Readers	18.62%	11.06x
Penn State Nittany Lions Fans	23.50%	10.93x
Philadelphia Trip Planners	20.91%	10.88x
Tampa and St Petersburg Trip Planners	19.91%	10.88x
Entertainment Industry Decision Makers	18.36%	10.71x
Advertising Professionals	18.23%	10.67x

Composition Percentage: The overlap percentage between the New Jersey News Cluster audience and the Interest attribute.

Index: A comparison of the New Jersey News Cluster audience to the internet population.

APPAREL RETAILERS

The New Jersey News Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New Jersey News Cluster audience is Forever 21.

Location	Composition	Index
Forever 21	0.01%	1.73x
H&M	0.01%	1.59x
Zumiez	0.02%	1.40x
Gap	0.02%	1.36x
Aeropostale	0.02%	1.35x
American Eagle Outfitters	0.02%	1.35x
Banana Republic	0.02%	1.32x
The Childrens Place	0.02%	1.16x
Journeys	0.03%	1.10x
Old Navy	0.03%	1.10x

Composition Percentage: The overlap percentage between the New Jersey News Cluster audience and the Location attribute.

Index: A comparison of the New Jersey News Cluster audience to the internet population.

WEBSITES

The New Jersey News Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New Jersey News Cluster audience is newjerseyhills.com.

Website	Composition	Index
newjerseyhills.com	2.80%	43.67x
funnewjersey.com	1.91%	40.45x
trentonian.com	3.12%	40.31x
mycentraljersey.com	11.55%	39.21x
boozyburbs.com	1.48%	39.11x
njmls.com	1.01%	38.85x
njherald.com	5.77%	38.74x
dailyrecord.com	4.73%	38.46x
shorebeat.com	1.16%	37.42x
insidernj.com	3.39%	35.47x

Composition Percentage: The overlap percentage between the New Jersey News Cluster audience and the Web attribute.

Index: A comparison of the New Jersey News Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New Jersey News Cluster audience is New Jersey Travel Location Cluster.

Content Affinity	Composition	Index
New Jersey Travel Location Cluster	6.11%	20.06x
Hudson Valley New York Media	7.37%	14.30x
New York City Real Estate Research Cluster	8.22%	13.87x
New York City Family & Activity Cluster	18.65%	13.28x
Horse Racing	0.27%	12.18x
NYC Tourist Attractions	2.77%	11.95x
Upstate New York State Athletics	0.03%	11.57x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports)	0.01%	10.08x
Philadelphia Cluster	16.00%	10.02x
Ireland Cluster	3.47%	9.68x

Composition Percentage: The overlap percentage between the New Jersey News Cluster audience and the Content Affinity attribute.

Index: A comparison of the New Jersey News Cluster audience to the internet population.

DEMOGRAPHICS

The New Jersey News Cluster audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male