NEW JERSEY NEWS CLUSTER

Audience Size: 3.4 Million Devices

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Explore the New Jersey News Cluster Audience

Below you'll find more information about the New Jersey News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the New Jersey News Cluster audience.

INTERESTS

The New Jersey News Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New Jersey News Cluster audience is New York Mets Fans.

Interest	Composition	Index
New York Mets Fans	26.63%	16.03x
New York Yankees Fans	21.76%	13.74x
Northeastern Voters	25.39%	12.72x
New York Giants Fans	20.06%	12.62x
Philadelphia Trip Planners	20.07%	12.25x
New York Rangers Fans	18.25%	11.64x
New York Jets Fans	18.95%	11.62x
Penn State Nittany Lions Fans	18.51%	11.01x
Liberal News Readers	15.47%	10.92x
Republicans	19.22%	10.66x

Composition Percentage: The overlap percentage between the New Jersey News Cluster audience and the Interest attribute.

Index: A comparison of the New Jersey News Cluster audience to the internet population.

APPAREL RETAILERS

The New Jersey News Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New Jersey News Cluster audience is Supreme.

Location	Composition	Index
Supreme	0.03%	3.11x
Calvin Klein	0.02%	2.69x
Ann Taylor	0.05%	2.66x
Club Monaco	0.02%	2.46x
Intermix	0.02%	2.45x
Patagonia	0.04%	2.41x
Everlane	0.01%	2.20x
The Childrens Place	0.11%	2.14x
Levi Strauss	0.02%	2.14x
Hugo Boss	0.05%	2.08x

Composition Percentage: The overlap percentage between the New Jersey News Cluster audience and the Location attribute.

Index: A comparison of the New Jersey News Cluster audience to the internet population.

WEBSITES

The New Jersey News Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New Jersey News Cluster audience is monmouthpark.com.

Website	Composition	Index
monmouthpark.com	1.32%	98.80x
njmls.com	1.57%	96.05x
njbiz.com	2.19%	94.96x
njsp.org	1.67%	93.05x
nj211.org	1.10%	91.64x
groundsforsculpture.org	1.89%	88.31x
njfamily.com	7.37%	87.00x
mycentraljersey.com	9.48%	86.52x
trentonian.com	3.63%	85.34x
njherald.com	2.18%	84.10x

Composition Percentage: The overlap percentage between the New Jersey News Cluster audience and the Web attribute.

Index: A comparison of the New Jersey News Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New Jersey News Cluster audience is New Jersey Travel Location Cluster.

Content Affinity	Composition	Index
New Jersey Travel Location Cluster	13.57%	25.17x
New York City Family & Activity Cluster	14.07%	18.99x
Hudson Valley New York Media	6.48%	16.24x
New York City Real Estate Research Cluster	7.96%	14.51x
Assorted Topics (Retail Products, Food Service, Package Delivery)	0.43%	14.08x
Philadelphia Cluster	12.71%	13.58x
NYC Tourist Attractions	9.90%	11.93x
Lacrosse College Athletics	1.31%	11.33x
Assorted Topics (Viral Media, Paid Traffic)	3.80%	11.00x
Assorted Topics (Web Hosting, Fiction Storytelling, Research)	0.17%	10.72x

Composition Percentage: The overlap percentage between the New Jersey News Cluster audience and the Content Affinity attribute.

Index: A comparison of the New Jersey News Cluster audience to the internet population.

DEMOGRAPHICS

The New Jersey News Cluster audience resonates most for the following age bracket and gender.

Age

45-54

Gender

Male