NEW JERSEY NEWS CLUSTER

Audience Size: 3.3 Million Devices

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Explore the New Jersey News Cluster Audience

Below you'll find more information about the New Jersey News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the New Jersey News Cluster audience.

INTERESTS

The New Jersey News Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New Jersey News Cluster audience is New York Yankees Fans.

Interest	Composition	Index
New York Yankees Fans	21.24%	12.39x
New York Giants Fans	19.82%	11.70x
Northeastern Voters	24.79%	11.40x
Philadelphia Trip Planners	20.18%	11.19x
New York Jets Fans	18.16%	11.16x
New York Rangers Fans	18.92%	10.90x
Liberal News Readers	13.79%	9.86x
Republicans	18.74%	9.55x
Broadway Fans	19.42%	9.45x
Mid-Range Grocery Shoppers	25.38%	9.26x

Composition Percentage: The overlap percentage between the New Jersey News Cluster audience and the Interest attribute.

Index: A comparison of the New Jersey News Cluster audience to the internet population.

APPAREL RETAILERS

The New Jersey News Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New Jersey News Cluster audience is Club Monaco.

Location	Composition	Index
Club Monaco	0.02%	2.24x
Ann Taylor	0.03%	1.94x
The Childrens Place	0.07%	1.86x
Armani	0.03%	1.83x
Zara	0.04%	1.79x
Calvin Klein	0.01%	1.78x
Banana Republic	0.06%	1.74x
Levi Strauss	0.01%	1.72x
Hugo Boss	0.02%	1.72x
Saint Laurent Paris	0.01%	1.69x

Composition Percentage: The overlap percentage between the New Jersey News Cluster audience and the Location attribute.

Index: A comparison of the New Jersey News Cluster audience to the internet population.

WEBSITES

The New Jersey News Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New Jersey News Cluster audience is thenewtontheatre.com.

Website	Composition	Index
thenewtontheatre.com	0.16%	108.18x
judiciary.state.nj.us	0.20%	107.21x
njkidsonline.com	1.23%	106.78x
atlanticmedicalgroupnj.org	0.53%	106.58x
new-jersey-leisure-guide.com	0.17%	106.05x
senatenj.com	0.40%	105.80x
funnewjersey.com	0.92%	105.74x
mayoarts.org	0.88%	105.71x
jcpromotions.info	0.37%	105.62x
visitlongbranch.com	0.53%	104.82x

Composition Percentage: The overlap percentage between the New Jersey News Cluster audience and the Web attribute.

Index: A comparison of the New Jersey News Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New Jersey News Cluster audience is New Jersey Travel Location Cluster.

Content Affinity	Composition	Index
New Jersey Travel Location Cluster	15.18%	23.98x
New York City Family & Activity Cluster	11.64%	18.58x
Hudson Valley New York Media	6.21%	15.64x
New York City Real Estate Research Cluster	7.68%	14.37x
Philadelphia Cluster	12.72%	13.23x
Assorted Topics #11368 (Retail Products, Food Service, Package Delivery)	0.53%	13.13x
NYC Tourist Attractions	10.35%	11.24x
Assorted Topics #11662 (Viral Media, Paid Traffic)	2.78%	10.61x
Lacrosse College Athletics	1.33%	10.36x
Northeast Pennsylvania Cluster	9.20%	10.08x

Composition Percentage: The overlap percentage between the New Jersey News Cluster audience and the Content Affinity attribute.

Index: A comparison of the New Jersey News Cluster audience to the internet population.

DEMOGRAPHICS

The New Jersey News Cluster audience resonates most for the following age and income brackets.

Age

65+

Income

Over $250,000