NEW JERSEY NEWS CLUSTER

Audience Size: 4.8 Million Devices

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Explore the New Jersey News Cluster Audience

Below you'll find more information about the New Jersey News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 4.8 million unique devices whose actions qualify for the New Jersey News Cluster audience.

INTERESTS

The New Jersey News Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New Jersey News Cluster audience is New York Mets Fans.

Interest	Composition	Index
New York Mets Fans	29.90%	12.80x
Liberal News Readers	23.66%	11.19x
New York Yankees Fans	24.99%	10.86x
Philadelphia Trip Planners	23.17%	10.80x
Penn State Nittany Lions Fans	22.53%	10.48x
Tampa and St Petersburg Trip Planners	21.31%	10.26x
Financial News Readers	21.11%	10.23x
Republicans	22.71%	10.02x
Financial Business Intelligence Researchers	21.35%	9.98x
UConn Huskies Fans	20.87%	9.97x

Composition Percentage: The overlap percentage between the New Jersey News Cluster audience and the Interest attribute.

Index: A comparison of the New Jersey News Cluster audience to the internet population.

APPAREL RETAILERS

The New Jersey News Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New Jersey News Cluster audience is Michael Kors.

Location	Composition	Index
Michael Kors	0.02%	2.11x
Forever 21	0.02%	2.06x
Gap	0.03%	1.95x
H&M	0.02%	1.84x
Coach	0.01%	1.79x
Express	0.03%	1.70x
Zumiez	0.02%	1.70x
Banana Republic	0.02%	1.64x
LOFT	0.02%	1.43x
The Childrens Place	0.02%	1.39x

Composition Percentage: The overlap percentage between the New Jersey News Cluster audience and the Location attribute.

Index: A comparison of the New Jersey News Cluster audience to the internet population.

WEBSITES

The New Jersey News Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New Jersey News Cluster audience is newjerseyhills.com.

Website	Composition	Index
newjerseyhills.com	2.93%	42.48x
njtvonline.org	1.69%	40.98x
mycentraljersey.com	14.42%	40.10x
dailyrecord.com	5.54%	40.02x
trentonian.com	4.76%	38.70x
boozyburbs.com	1.38%	38.53x
njherald.com	5.02%	37.64x
tapinto.net	8.52%	36.85x
insidernj.com	2.29%	36.24x
northjersey.com	53.84%	33.07x

Composition Percentage: The overlap percentage between the New Jersey News Cluster audience and the Web attribute.

Index: A comparison of the New Jersey News Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New Jersey News Cluster audience is New Jersey Travel Location Cluster.

Content Affinity	Composition	Index
New Jersey Travel Location Cluster	9.38%	18.08x
New York City Family & Activity Cluster	15.73%	13.65x
Hudson Valley New York Media	8.26%	12.99x
New York City Real Estate Research Cluster	6.96%	11.68x
NYC Tourist Attractions	5.45%	10.67x
Local & Travel England - North Midlands	0.05%	10.36x
Cars, Travel & Food	0.04%	10.20x
Upstate New York State Athletics	0.11%	10.00x
Philadelphia Cluster	13.29%	9.49x
Horse Racing	1.25%	9.44x

Composition Percentage: The overlap percentage between the New Jersey News Cluster audience and the Content Affinity attribute.

Index: A comparison of the New Jersey News Cluster audience to the internet population.

DEMOGRAPHICS

The New Jersey News Cluster audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male