NEW JERSEY NEWS CLUSTER

Audience Size: 3.8 Million Devices

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Explore the New Jersey News Cluster Audience

Below you'll find more information about the New Jersey News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the New Jersey News Cluster audience.

INTERESTS

The New Jersey News Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New Jersey News Cluster audience is New York Mets Fans.

Interest	Composition	Index
New York Mets Fans	23.76%	16.23x
New York Yankees Fans	20.10%	14.31x
New York Giants Fans	18.09%	12.89x
New York Jets Fans	17.00%	12.72x
Northeastern Voters	22.07%	12.53x
Philadelphia Trip Planners	19.62%	12.06x
New York Rangers Fans	17.52%	11.88x
Penn State Nittany Lions Fans	18.15%	11.73x
Liberal News Readers	16.06%	11.49x
Republicans	19.41%	11.01x

Composition Percentage: The overlap percentage between the New Jersey News Cluster audience and the Interest attribute.

Index: A comparison of the New Jersey News Cluster audience to the internet population.

APPAREL RETAILERS

The New Jersey News Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New Jersey News Cluster audience is Supreme.

Location	Composition	Index
Supreme	0.04%	3.23x
Club Monaco	0.04%	2.62x
Everlane	0.01%	2.47x
Zara	0.06%	2.35x
Uniqlo	0.04%	2.24x
Ralph Lauren	0.03%	2.01x
Saint Laurent Paris	0.02%	2.00x
LL Bean	0.02%	1.95x
Michael Kors	0.09%	1.84x
Ann Taylor	0.04%	1.79x

Composition Percentage: The overlap percentage between the New Jersey News Cluster audience and the Location attribute.

Index: A comparison of the New Jersey News Cluster audience to the internet population.

WEBSITES

The New Jersey News Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New Jersey News Cluster audience is njbiz.com.

Website	Composition	Index
njbiz.com	1.26%	67.62x
newjerseyhills.com	1.23%	67.58x
njfamily.com	4.27%	65.33x
njsp.org	1.57%	64.73x
visitnj.org	5.42%	59.42x
njherald.com	3.36%	58.43x
insidernj.com	2.83%	58.26x
crystalgolfresort.com	2.35%	58.21x
trentonian.com	3.79%	58.03x
dailyrecord.com	5.72%	57.97x

Composition Percentage: The overlap percentage between the New Jersey News Cluster audience and the Web attribute.

Index: A comparison of the New Jersey News Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New Jersey News Cluster audience is New Jersey Travel Location Cluster.

Content Affinity	Composition	Index
New Jersey Travel Location Cluster	11.61%	20.04x
New York City Family & Activity Cluster	15.27%	14.82x
Hudson Valley New York Media	6.92%	13.79x
New York City Real Estate Research Cluster	8.01%	12.02x
Philadelphia Cluster	12.11%	11.09x
Assorted Topics (Retail Products, Food Service, Package Delivery)	0.28%	11.00x
NYC Tourist Attractions	8.60%	9.99x
Assorted Topics (Web Hosting, Fiction Storytelling, Research)	0.15%	9.89x
Lacrosse College Athletics	1.07%	9.85x
Local & Travel England - North Midlands	0.03%	9.53x

Composition Percentage: The overlap percentage between the New Jersey News Cluster audience and the Content Affinity attribute.

Index: A comparison of the New Jersey News Cluster audience to the internet population.

DEMOGRAPHICS

The New Jersey News Cluster audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male