NEW JERSEY NEWS CLUSTER

Audience Size: 3.4 Million Devices

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Explore the New Jersey News Cluster Audience

Below you'll find more information about the New Jersey News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the New Jersey News Cluster audience.

INTERESTS

The New Jersey News Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New Jersey News Cluster audience is New York Mets Fans.

Interest	Composition	Index
New York Mets Fans	27.95%	14.55x
New York Yankees Fans	22.39%	12.45x
Northeastern Voters	25.77%	11.60x
New York Giants Fans	20.51%	11.54x
Philadelphia Trip Planners	20.63%	11.37x
New York Rangers Fans	18.89%	10.97x
New York Jets Fans	19.14%	10.92x
Liberal News Readers	14.68%	10.14x
Penn State Nittany Lions Fans	18.56%	10.07x
Republicans	19.30%	9.84x

Composition Percentage: The overlap percentage between the New Jersey News Cluster audience and the Interest attribute.

Index: A comparison of the New Jersey News Cluster audience to the internet population.

APPAREL RETAILERS

The New Jersey News Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New Jersey News Cluster audience is Club Monaco.

Location	Composition	Index
Club Monaco	0.02%	2.43x
Ann Taylor	0.04%	2.33x
Hugo Boss	0.03%	2.28x
Calvin Klein	0.02%	2.15x
Intermix	0.02%	2.12x
Lululemon	0.09%	2.04x
The Childrens Place	0.09%	2.00x
Talbots	0.09%	1.98x
Armani	0.04%	1.92x
Zara	0.04%	1.89x

Composition Percentage: The overlap percentage between the New Jersey News Cluster audience and the Location attribute.

Index: A comparison of the New Jersey News Cluster audience to the internet population.

WEBSITES

The New Jersey News Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New Jersey News Cluster audience is njkidsonline.com.

Website	Composition	Index
njkidsonline.com	1.11%	100.91x
monmouthpark.com	1.62%	94.15x
hudsonreporter.com	1.07%	94.03x
hamiltonnj.com	1.06%	92.97x
njsp.org	1.67%	92.26x
nj211.org	1.01%	89.36x
njmls.com	1.85%	86.74x
njherald.com	1.82%	85.68x
njbiz.com	2.97%	85.50x
groundsforsculpture.org	2.19%	85.41x

Composition Percentage: The overlap percentage between the New Jersey News Cluster audience and the Web attribute.

Index: A comparison of the New Jersey News Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New Jersey News Cluster audience is New Jersey Travel Location Cluster.

Content Affinity	Composition	Index
New Jersey Travel Location Cluster	14.54%	23.99x
New York City Family & Activity Cluster	12.81%	18.48x
Hudson Valley New York Media	6.45%	15.66x
New York City Real Estate Research Cluster	7.96%	14.42x
Assorted Topics #11368 (Retail Products, Food Service, Package Delivery)	0.49%	13.19x
Philadelphia Cluster	13.13%	13.12x
NYC Tourist Attractions	10.69%	11.31x
Lacrosse College Athletics	1.35%	10.90x
Upstate New York State Athletics	0.19%	10.78x
Assorted Topics #11662 (Viral Media, Paid Traffic)	3.42%	10.55x

Composition Percentage: The overlap percentage between the New Jersey News Cluster audience and the Content Affinity attribute.

Index: A comparison of the New Jersey News Cluster audience to the internet population.

DEMOGRAPHICS

The New Jersey News Cluster audience resonates most for the following age bracket and gender.

Age

45-54

Gender

Male