Explore the New Jersey News Cluster Audience
Below you'll find more information about the New Jersey News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the New Jersey News Cluster audience.
INTERESTS
The New Jersey News Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the New Jersey News Cluster audience is Liberal News Readers.
| Interest | Composition | Index |
| Liberal News Readers | 24.11% | 15.02x |
| New York Mets Fans | 35.47% | 14.59x |
| Financial News Readers | 22.40% | 13.72x |
| Philadelphia Trip Planners | 24.60% | 13.61x |
| TV Advertising Professionals | 21.95% | 13.31x |
| Tampa and St Petersburg Trip Planners | 23.34% | 13.19x |
| Financial Business Intelligence Researchers | 22.58% | 13.15x |
| Boston Trip Planners | 21.34% | 13.14x |
| Penn State Nittany Lions Fans | 25.74% | 13.14x |
| Entertainment Industry Decision Makers | 21.74% | 12.88x |
Composition Percentage:
The overlap percentage between the New Jersey News Cluster audience and the Interest attribute.
Index: A comparison of the New Jersey News Cluster audience to the internet population.
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APPAREL RETAILERS
The New Jersey News Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the New Jersey News Cluster audience is H&M.
| Location | Composition | Index |
| H&M | 0.01% | 2.34x |
| Banana Republic | 0.01% | 1.52x |
| Zumiez | 0.01% | 1.52x |
| The Childrens Place | 0.02% | 1.49x |
| Journeys | 0.02% | 1.40x |
| Express | 0.01% | 1.25x |
| American Eagle Outfitters | 0.01% | 1.21x |
| Old Navy | 0.01% | 1.04x |
| Victoria's Secret | 0.01% | 0.86x |
| Carhartt | 0.07% | 0.70x |
Composition Percentage:
The overlap percentage between the New Jersey News Cluster audience and the Location attribute.
Index: A comparison of the New Jersey News Cluster audience to the internet population.
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WEBSITES
The New Jersey News Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the New Jersey News Cluster audience is tapinto.net.
| Website | Composition | Index |
| tapinto.net | 2.91% | 58.00x |
| funnewjersey.com | 1.13% | 57.25x |
| newjerseyhills.com | 3.38% | 56.91x |
| dailyrecord.com | 5.35% | 53.91x |
| trentonian.com | 4.02% | 53.88x |
| mycentraljersey.com | 13.74% | 53.86x |
| boozyburbs.com | 1.31% | 53.06x |
| visitnj.org | 4.71% | 52.78x |
| redbankgreen.com | 1.38% | 52.77x |
| njherald.com | 6.56% | 50.14x |
Composition Percentage:
The overlap percentage between the New Jersey News Cluster audience and the Web attribute.
Index: A comparison of the New Jersey News Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the New Jersey News Cluster audience is New Jersey Travel Location Cluster.
| Content Affinity | Composition | Index |
| New Jersey Travel Location Cluster | 8.13% | 25.59x |
| New York City Family & Activity Cluster | 20.54% | 16.93x |
| Hudson Valley New York Media | 9.60% | 16.65x |
| New York City Real Estate Research Cluster | 9.31% | 16.64x |
| NYC Tourist Attractions | 3.43% | 16.24x |
| Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) | 0.04% | 16.08x |
| Horse Racing | 0.68% | 14.76x |
| Upstate New York State Athletics | 0.04% | 14.36x |
| Lacrosse College Athletics | 0.26% | 13.85x |
| New England & Ivy League Sports | 0.65% | 13.37x |
Composition Percentage:
The overlap percentage between the New Jersey News Cluster audience and the Content Affinity attribute.
Index: A comparison of the New Jersey News Cluster audience to the internet population.
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DEMOGRAPHICS
The New Jersey News Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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