NEW JERSEY NEWS CLUSTER

Audience Size: 4.8 Million Devices

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Explore the New Jersey News Cluster Audience

Below you'll find more information about the New Jersey News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 4.8 million unique devices whose actions qualify for the New Jersey News Cluster audience.

INTERESTS

The New Jersey News Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New Jersey News Cluster audience is New York Mets Fans.

Interest	Composition	Index
New York Mets Fans	29.55%	12.50x
Liberal News Readers	22.57%	11.48x
Philadelphia Trip Planners	22.17%	10.86x
New York Yankees Fans	24.46%	10.51x
Financial News Readers	20.40%	10.29x
TV Advertising Professionals	19.53%	10.12x
Financial Business Intelligence Researchers	20.14%	10.01x
Tampa and St Petersburg Trip Planners	20.12%	10.01x
Boston Trip Planners	19.08%	9.99x
Entertainment Industry Decision Makers	19.27%	9.88x

Composition Percentage: The overlap percentage between the New Jersey News Cluster audience and the Interest attribute.

Index: A comparison of the New Jersey News Cluster audience to the internet population.

APPAREL RETAILERS

The New Jersey News Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New Jersey News Cluster audience is Carhartt.

Location	Composition	Index
Carhartt	0.08%	0.70x

Composition Percentage: The overlap percentage between the New Jersey News Cluster audience and the Location attribute.

Index: A comparison of the New Jersey News Cluster audience to the internet population.

WEBSITES

The New Jersey News Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New Jersey News Cluster audience is newjerseyhills.com.

Website	Composition	Index
newjerseyhills.com	3.84%	40.82x
njtvonline.org	1.26%	40.53x
mycentraljersey.com	14.20%	39.09x
boozyburbs.com	1.35%	38.29x
njherald.com	5.65%	37.60x
tapinto.net	6.63%	37.41x
dailyrecord.com	5.56%	37.00x
trentonian.com	5.89%	35.98x
insidernj.com	3.60%	35.18x
crystalgolfresort.com	1.91%	33.66x

Composition Percentage: The overlap percentage between the New Jersey News Cluster audience and the Web attribute.

Index: A comparison of the New Jersey News Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New Jersey News Cluster audience is New Jersey Travel Location Cluster.

Content Affinity	Composition	Index
New Jersey Travel Location Cluster	9.48%	18.47x
New York City Family & Activity Cluster	18.31%	12.91x
Hudson Valley New York Media	9.26%	12.62x
New York City Real Estate Research Cluster	7.72%	11.56x
NYC Tourist Attractions	4.80%	10.92x
Upstate New York State Athletics	0.09%	10.74x
Horse Racing	1.08%	9.65x
Lacrosse College Athletics	0.48%	9.32x
Local & Travel England - North Midlands	0.05%	9.23x
Philadelphia Cluster	14.96%	9.23x

Composition Percentage: The overlap percentage between the New Jersey News Cluster audience and the Content Affinity attribute.

Index: A comparison of the New Jersey News Cluster audience to the internet population.

DEMOGRAPHICS

The New Jersey News Cluster audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male