Dstillery Audiences

NEW JERSEY TRAVEL LOCATION CLUSTER

Audience Size: 1.1 Million Devices

Explore the New Jersey Travel Location Cluster Audience

Below you'll find more information about the New Jersey Travel Location Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the New Jersey Travel Location Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The New Jersey Travel Location Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New Jersey Travel Location Cluster audience is Philadelphia Trip Planners.

Interest Composition Index
Philadelphia Trip Planners 41.92% 22.87x
Mid-Range Grocery Shoppers 54.10% 19.43x
Northeastern Voters 35.86% 16.23x
Philadelphia Phillies Fans 30.80% 15.17x
Republicans 28.52% 14.30x
Stay-at-Home Parents 36.90% 13.25x
Coffee Lovers 27.76% 12.14x
Broadway Fans 25.29% 12.11x
New York Trip Planners 31.32% 11.44x
Sporting Goods Shoppers 19.49% 10.18x
Composition Percentage: The overlap percentage between the New Jersey Travel Location Cluster audience and the Interest attribute.
Index: A comparison of the New Jersey Travel Location Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New Jersey Travel Location Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New Jersey Travel Location Cluster audience is H&M.

Location Composition Index
H&M 0.07% 2.40x
Club Monaco 0.01% 1.95x
Ann Taylor 0.03% 1.88x
Zara 0.03% 1.70x
The Childrens Place 0.07% 1.70x
Michael Kors 0.03% 1.67x
Gap 0.12% 1.66x
Talbots 0.05% 1.64x
Intermix 0.01% 1.60x
Dressbarn 0.05% 1.60x
Composition Percentage: The overlap percentage between the New Jersey Travel Location Cluster audience and the Location attribute.
Index: A comparison of the New Jersey Travel Location Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The New Jersey Travel Location Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New Jersey Travel Location Cluster audience is camelbeach.com.

Website Composition Index
camelbeach.com 4.70% 268.35x
skicamelback.com 4.02% 268.19x
njpen.com 2.68% 258.90x
atlanticcityweekly.com 4.95% 244.92x
snjtoday.com 6.01% 242.77x
camelbackresort.com 9.74% 242.29x
mealeysfurniture.com 3.29% 238.60x
bergerrealty.com 2.01% 235.95x
mslresort.com 1.43% 228.61x
gloucestercitynews.net 1.90% 227.58x
Composition Percentage: The overlap percentage between the New Jersey Travel Location Cluster audience and the Web attribute.
Index: A comparison of the New Jersey Travel Location Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New Jersey Travel Location Cluster audience is Philadelphia Cluster.

Content Affinity Composition Index
Philadelphia Cluster 37.62% 39.14x
Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) 1.38% 33.91x
New Jersey News Cluster 44.93% 23.98x
Delaware Cluster 6.96% 20.56x
New York City Family & Activity Cluster 12.72% 20.29x
Northeast Pennsylvania Cluster 18.26% 20.02x
Lacrosse College Athletics 2.10% 16.41x
Central Pennsylvania Cluster 20.60% 15.44x
Hudson Valley New York Media 6.00% 15.12x
Mid-Atlantic Beaches 0.30% 14.15x
Composition Percentage: The overlap percentage between the New Jersey Travel Location Cluster audience and the Content Affinity attribute.
Index: A comparison of the New Jersey Travel Location Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New Jersey Travel Location Cluster audience resonates most for the following age and income brackets.
Age
25-34
Income
Over $250,000