Dstillery Audiences

NEW JERSEY TRAVEL LOCATION CLUSTER

Audience Size: 804.8 Thousand Devices

Explore the New Jersey Travel Location Cluster Audience

Below you'll find more information about the New Jersey Travel Location Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 804.8 thousand unique devices whose actions qualify for the New Jersey Travel Location Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The New Jersey Travel Location Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New Jersey Travel Location Cluster audience is Mid-Range Grocery Shoppers.

Interest Composition Index
Mid-Range Grocery Shoppers 52.07% 22.73x
Philadelphia Trip Planners 45.03% 22.21x
Northeastern Voters 41.21% 18.61x
Aquarium Trip Planners 41.20% 17.52x
Penn State Nittany Lions Fans 33.42% 17.34x
Philadelphia Phillies Fans 36.06% 16.56x
Republicans 32.50% 14.67x
Coffee Lovers 29.40% 13.14x
Stay-at-Home Parents 33.26% 13.06x
Chocolate Lovers 29.63% 12.96x
Composition Percentage: The overlap percentage between the New Jersey Travel Location Cluster audience and the Interest attribute.
Index: A comparison of the New Jersey Travel Location Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New Jersey Travel Location Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New Jersey Travel Location Cluster audience is Club Monaco.

Location Composition Index
Club Monaco 0.06% 3.33x
Supreme 0.04% 2.91x
Express Outlets 0.02% 2.34x
The North Face 0.05% 2.11x
Uniqlo 0.04% 2.08x
J. Crew 0.14% 2.07x
Charlotte Russe 0.10% 2.04x
Zara 0.05% 1.84x
Levi Strauss 0.03% 1.83x
Patagonia 0.03% 1.71x
Composition Percentage: The overlap percentage between the New Jersey Travel Location Cluster audience and the Location attribute.
Index: A comparison of the New Jersey Travel Location Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The New Jersey Travel Location Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New Jersey Travel Location Cluster audience is njpen.com.

Website Composition Index
njpen.com 2.03% 255.77x
skicamelback.com 2.00% 238.87x
snjtoday.com 6.17% 234.10x
mealeysfurniture.com 1.91% 225.76x
gloucestercitynews.net 1.46% 223.87x
camelbackresort.com 4.67% 219.30x
peddlersvillage.com 5.97% 216.99x
caperesorts.com 3.80% 210.06x
foxroach.com 6.48% 209.18x
wildwoodsnj.com 3.92% 209.07x
Composition Percentage: The overlap percentage between the New Jersey Travel Location Cluster audience and the Web attribute.
Index: A comparison of the New Jersey Travel Location Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New Jersey Travel Location Cluster audience is Philadelphia Cluster.

Content Affinity Composition Index
Philadelphia Cluster 43.32% 34.50x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.87% 30.65x
Delaware Cluster 8.24% 17.59x
Lacrosse College Athletics 1.90% 16.63x
New Jersey News Cluster 54.13% 16.57x
Northeast Pennsylvania Cluster 22.09% 16.20x
Mid-Atlantic Beaches 0.47% 15.26x
New York City Family & Activity Cluster 18.74% 14.42x
Hudson Valley New York Media 7.62% 12.58x
Central Pennsylvania Cluster 26.20% 11.68x
Composition Percentage: The overlap percentage between the New Jersey Travel Location Cluster audience and the Content Affinity attribute.
Index: A comparison of the New Jersey Travel Location Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New Jersey Travel Location Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female