NEW JERSEY TRAVEL LOCATION CLUSTER

Audience Size: 177 Thousand Devices

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Explore the New Jersey Travel Location Cluster Audience

Below you'll find more information about the New Jersey Travel Location Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 177 thousand unique devices whose actions qualify for the New Jersey Travel Location Cluster audience.

INTERESTS

The New Jersey Travel Location Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New Jersey Travel Location Cluster audience is Philadelphia Trip Planners.

Interest	Composition	Index
Philadelphia Trip Planners	53.56%	29.64x
Penn State Nittany Lions Fans	40.71%	20.78x
Mid-Range Grocery Shoppers	54.15%	19.18x
Aquarium Trip Planners	44.50%	18.47x
Pet Boarding and Sitter Researchers	33.92%	17.65x
Northeastern Voters	47.19%	16.22x
Coffee Lovers	30.08%	15.02x
Las Vegas Hotel Researchers	33.25%	14.56x
Auto Insurance Shoppers	25.20%	14.24x
Philadelphia Phillies Fans	40.32%	14.13x

Composition Percentage: The overlap percentage between the New Jersey Travel Location Cluster audience and the Interest attribute.

Index: A comparison of the New Jersey Travel Location Cluster audience to the internet population.

APPAREL RETAILERS

The New Jersey Travel Location Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New Jersey Travel Location Cluster audience is Banana Republic.

Location	Composition	Index
Banana Republic	0.02%	3.47x
American Eagle Outfitters	0.02%	2.57x
Express	0.02%	2.27x
The Childrens Place	0.02%	1.85x
Gap	0.01%	1.83x
Mens Wearhouse	0.01%	1.73x
Zumiez	0.01%	1.67x
Journeys	0.01%	1.14x
Old Navy	0.01%	0.94x
Victoria's Secret	0.01%	0.85x

Composition Percentage: The overlap percentage between the New Jersey Travel Location Cluster audience and the Location attribute.

Index: A comparison of the New Jersey Travel Location Cluster audience to the internet population.

WEBSITES

The New Jersey Travel Location Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New Jersey Travel Location Cluster audience is thedailyjournal.com.

Website	Composition	Index
thedailyjournal.com	15.75%	351.30x
burlingtoncountytimes.com	24.83%	315.63x
courierpostonline.com	43.97%	269.90x
camdencounty.com	9.76%	192.04x
pressofatlanticcity.com	62.73%	185.71x
gloucestercitynews.net	5.15%	180.30x
tapinto.net	7.24%	149.14x
trentonian.com	9.61%	130.49x
insidernj.com	9.85%	128.76x
njhiking.com	8.14%	123.02x

Composition Percentage: The overlap percentage between the New Jersey Travel Location Cluster audience and the Web attribute.

Index: A comparison of the New Jersey Travel Location Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New Jersey Travel Location Cluster audience is Philadelphia Cluster.

Content Affinity	Composition	Index
Philadelphia Cluster	59.18%	43.64x
Lacrosse College Athletics	0.63%	33.10x
Mid-Atlantic Beaches	0.23%	27.30x
New Jersey News Cluster	64.17%	25.59x
Delaware Cluster	8.36%	24.73x
Northeast Pennsylvania Cluster	25.30%	23.57x
New York City Family & Activity Cluster	28.04%	23.11x
Hudson Valley New York Media	11.02%	19.12x
Senior Care	0.09%	16.93x
Horse Racing	0.77%	16.87x

Composition Percentage: The overlap percentage between the New Jersey Travel Location Cluster audience and the Content Affinity attribute.

Index: A comparison of the New Jersey Travel Location Cluster audience to the internet population.

DEMOGRAPHICS

The New Jersey Travel Location Cluster audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male