Dstillery Audiences

NEW JERSEY TRAVEL LOCATION CLUSTER

Audience Size: 326.4 Thousand Devices

Explore the New Jersey Travel Location Cluster Audience

Below you'll find more information about the New Jersey Travel Location Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 326.4 thousand unique devices whose actions qualify for the New Jersey Travel Location Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The New Jersey Travel Location Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New Jersey Travel Location Cluster audience is Philadelphia Trip Planners.

Interest Composition Index
Philadelphia Trip Planners 49.77% 27.16x
Penn State Nittany Lions Fans 35.14% 16.65x
Mid-Range Grocery Shoppers 47.67% 15.61x
Aquarium Trip Planners 38.09% 14.40x
Pet Boarding and Sitter Researchers 29.88% 14.37x
Northeastern Voters 40.83% 13.04x
Philadelphia Phillies Fans 38.76% 12.99x
Las Vegas Hotel Researchers 28.54% 11.97x
Post COVID-19 Restaurant Reopening Researchers 15.91% 11.61x
Breast Cancer Fund Raisers 19.53% 11.35x
Composition Percentage: The overlap percentage between the New Jersey Travel Location Cluster audience and the Interest attribute.
Index: A comparison of the New Jersey Travel Location Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New Jersey Travel Location Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New Jersey Travel Location Cluster audience is H&M.

Location Composition Index
H&M 0.03% 2.37x
Banana Republic 0.04% 2.29x
Forever 21 0.02% 1.97x
Old Navy 0.06% 1.72x
Lane Bryant 0.03% 1.45x
Talbots 0.02% 1.13x
Zumiez 0.02% 1.10x
Hollister 0.02% 1.09x
Gap 0.02% 0.99x
The Childrens Place 0.03% 0.97x
Composition Percentage: The overlap percentage between the New Jersey Travel Location Cluster audience and the Location attribute.
Index: A comparison of the New Jersey Travel Location Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The New Jersey Travel Location Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New Jersey Travel Location Cluster audience is breakingac.com.

Website Composition Index
breakingac.com 12.17% 438.98x
atlanticcityweekly.com 9.86% 336.97x
42freeway.com 6.76% 296.08x
burlingtoncountytimes.com 25.03% 263.76x
thedailyjournal.com 18.02% 256.79x
gloucestercitynews.net 4.42% 240.44x
courierpostonline.com 49.83% 213.08x
camdencounty.com 10.63% 208.11x
pressofatlanticcity.com 62.79% 181.47x
phl17.com 3.33% 138.56x
Composition Percentage: The overlap percentage between the New Jersey Travel Location Cluster audience and the Web attribute.
Index: A comparison of the New Jersey Travel Location Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New Jersey Travel Location Cluster audience is Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania).

Content Affinity Composition Index
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.44% 45.34x
Philadelphia Cluster 58.12% 36.12x
Mid-Atlantic Beaches 0.10% 23.23x
Delaware Cluster 8.57% 21.37x
Lacrosse College Athletics 0.37% 19.16x
Northeast Pennsylvania Cluster 22.06% 18.97x
New Jersey News Cluster 62.09% 18.57x
Hudson Valley New York Media 9.48% 18.55x
New York City Family & Activity Cluster 25.16% 17.68x
Horse Racing 0.25% 15.84x
Composition Percentage: The overlap percentage between the New Jersey Travel Location Cluster audience and the Content Affinity attribute.
Index: A comparison of the New Jersey Travel Location Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New Jersey Travel Location Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male