Dstillery Audiences

NEW JERSEY TRAVEL LOCATION CLUSTER

Audience Size: 821 Thousand Devices

Explore the New Jersey Travel Location Cluster Audience

Below you'll find more information about the New Jersey Travel Location Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 821 thousand unique devices whose actions qualify for the New Jersey Travel Location Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The New Jersey Travel Location Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New Jersey Travel Location Cluster audience is Philadelphia Trip Planners.

Interest Composition Index
Philadelphia Trip Planners 50.91% 23.49x
Mid-Range Grocery Shoppers 56.33% 21.19x
Penn State Nittany Lions Fans 39.20% 18.62x
Northeastern Voters 44.10% 17.80x
Aquarium Trip Planners 46.28% 17.26x
Republicans 39.11% 16.73x
Philadelphia Phillies Fans 38.59% 14.73x
Coffee Lovers 30.90% 13.55x
Chocolate Lovers 32.21% 13.19x
Restaurant Menu Researchers 29.32% 13.01x
Composition Percentage: The overlap percentage between the New Jersey Travel Location Cluster audience and the Interest attribute.
Index: A comparison of the New Jersey Travel Location Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New Jersey Travel Location Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New Jersey Travel Location Cluster audience is Club Monaco.

Location Composition Index
Club Monaco 0.02% 3.04x
Uniqlo 0.02% 2.75x
Bonobos 0.02% 2.11x
The North Face 0.02% 1.99x
H&M 0.07% 1.93x
Gap 0.09% 1.86x
Express 0.09% 1.84x
J. Crew 0.05% 1.83x
Michael Kors 0.05% 1.67x
Banana Republic 0.08% 1.66x
Composition Percentage: The overlap percentage between the New Jersey Travel Location Cluster audience and the Location attribute.
Index: A comparison of the New Jersey Travel Location Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The New Jersey Travel Location Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New Jersey Travel Location Cluster audience is snjtoday.com.

Website Composition Index
snjtoday.com 3.29% 306.55x
breakingac.com 6.79% 287.70x
peddlersvillage.com 3.01% 283.93x
foxroach.com 3.41% 276.05x
wildwoodsnj.com 2.02% 272.98x
caperesorts.com 1.78% 269.90x
camelbackresort.com 2.08% 269.28x
atlanticcityweekly.com 6.75% 247.90x
bergerrealty.com 2.01% 225.16x
atlanticcitynj.com 12.08% 221.08x
Composition Percentage: The overlap percentage between the New Jersey Travel Location Cluster audience and the Web attribute.
Index: A comparison of the New Jersey Travel Location Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New Jersey Travel Location Cluster audience is Philadelphia Cluster.

Content Affinity Composition Index
Philadelphia Cluster 48.42% 40.95x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.39% 29.67x
Delaware Cluster 8.95% 22.51x
Northeast Pennsylvania Cluster 21.69% 21.42x
New Jersey News Cluster 51.55% 21.11x
Lacrosse College Athletics 1.53% 19.24x
Mid-Atlantic Beaches 0.36% 18.41x
New York City Family & Activity Cluster 18.08% 18.36x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.11% 17.03x
Hudson Valley New York Media 7.67% 15.52x
Composition Percentage: The overlap percentage between the New Jersey Travel Location Cluster audience and the Content Affinity attribute.
Index: A comparison of the New Jersey Travel Location Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New Jersey Travel Location Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female