Dstillery Audiences

NEW JERSEY TRAVEL LOCATION CLUSTER

Audience Size: 432.6 Thousand Devices

Explore the New Jersey Travel Location Cluster Audience

Below you'll find more information about the New Jersey Travel Location Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 432.6 thousand unique devices whose actions qualify for the New Jersey Travel Location Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The New Jersey Travel Location Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New Jersey Travel Location Cluster audience is Philadelphia Trip Planners.

Interest Composition Index
Philadelphia Trip Planners 56.31% 20.45x
Penn State Nittany Lions Fans 38.77% 17.35x
Mid-Range Grocery Shoppers 57.54% 15.41x
Aquarium Trip Planners 41.31% 15.13x
Northeastern Voters 43.41% 14.86x
Philadelphia Phillies Fans 38.54% 12.56x
Pet Boarding and Sitter Researchers 34.41% 12.21x
Chocolate Lovers 30.51% 11.14x
Coffee Lovers 31.94% 10.55x
Restaurant Menu Researchers 29.56% 10.31x
Composition Percentage: The overlap percentage between the New Jersey Travel Location Cluster audience and the Interest attribute.
Index: A comparison of the New Jersey Travel Location Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New Jersey Travel Location Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New Jersey Travel Location Cluster audience is Banana Republic.

Location Composition Index
Banana Republic 0.03% 4.05x
Michael Kors 0.01% 2.45x
Express 0.02% 2.41x
Zumiez 0.01% 2.15x
Chicos 0.02% 1.94x
The Childrens Place 0.02% 1.73x
American Eagle Outfitters 0.01% 1.60x
Journeys 0.02% 1.31x
Victoria's Secret 0.01% 1.05x
Carhartt 0.05% 0.41x
Composition Percentage: The overlap percentage between the New Jersey Travel Location Cluster audience and the Location attribute.
Index: A comparison of the New Jersey Travel Location Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The New Jersey Travel Location Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New Jersey Travel Location Cluster audience is breakingac.com.

Website Composition Index
breakingac.com 10.08% 308.23x
atlanticcitynj.com 4.42% 278.12x
atlanticcityweekly.com 6.59% 256.42x
adventureaquarium.com 3.56% 254.25x
thedailyjournal.com 15.07% 253.41x
burlingtoncountytimes.com 26.29% 237.51x
courierpostonline.com 45.45% 196.18x
camdencounty.com 8.63% 183.03x
theborgata.com 3.89% 168.60x
poconomountains.com 5.34% 162.11x
Composition Percentage: The overlap percentage between the New Jersey Travel Location Cluster audience and the Web attribute.
Index: A comparison of the New Jersey Travel Location Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New Jersey Travel Location Cluster audience is Philadelphia Cluster.

Content Affinity Composition Index
Philadelphia Cluster 60.26% 33.32x
Lacrosse College Athletics 0.76% 22.14x
New Jersey News Cluster 66.17% 18.65x
Delaware Cluster 9.50% 18.64x
Northeast Pennsylvania Cluster 26.76% 18.21x
New York City Family & Activity Cluster 27.78% 16.79x
Hudson Valley New York Media 11.86% 14.45x
Mid-Atlantic Beaches 0.22% 14.23x
NYC Tourist Attractions 4.62% 12.39x
Senior Care 0.14% 11.73x
Composition Percentage: The overlap percentage between the New Jersey Travel Location Cluster audience and the Content Affinity attribute.
Index: A comparison of the New Jersey Travel Location Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New Jersey Travel Location Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male