NEW JERSEY TRAVEL LOCATION CLUSTER

Audience Size: 709.1 Thousand Devices

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Explore the New Jersey Travel Location Cluster Audience

Below you'll find more information about the New Jersey Travel Location Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 709.1 thousand unique devices whose actions qualify for the New Jersey Travel Location Cluster audience.

INTERESTS

The New Jersey Travel Location Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New Jersey Travel Location Cluster audience is Philadelphia Trip Planners.

Interest	Composition	Index
Philadelphia Trip Planners	54.24%	20.89x
Mid-Range Grocery Shoppers	59.78%	19.13x
Penn State Nittany Lions Fans	42.08%	17.75x
Aquarium Trip Planners	47.81%	16.97x
Northeastern Voters	47.11%	16.44x
Republicans	40.23%	16.18x
Philadelphia Phillies Fans	38.04%	13.24x
Coffee Lovers	33.92%	12.64x
Pet Boarding and Sitter Researchers	35.31%	12.37x
Chocolate Lovers	34.35%	12.18x

Composition Percentage: The overlap percentage between the New Jersey Travel Location Cluster audience and the Interest attribute.

Index: A comparison of the New Jersey Travel Location Cluster audience to the internet population.

APPAREL RETAILERS

The New Jersey Travel Location Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New Jersey Travel Location Cluster audience is Club Monaco.

Location	Composition	Index
Club Monaco	0.03%	3.31x
Intermix	0.01%	3.13x
The North Face	0.04%	2.98x
LL Bean	0.01%	2.28x
Bonobos	0.02%	2.04x
Gap	0.13%	2.03x
Zara	0.03%	1.78x
American Apparel	0.03%	1.76x
Kate Spade	0.03%	1.63x
Brooks Brothers	0.04%	1.59x

Composition Percentage: The overlap percentage between the New Jersey Travel Location Cluster audience and the Location attribute.

Index: A comparison of the New Jersey Travel Location Cluster audience to the internet population.

WEBSITES

The New Jersey Travel Location Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New Jersey Travel Location Cluster audience is snjtoday.com.

Website	Composition	Index
snjtoday.com	2.75%	290.78x
breakingac.com	5.26%	276.04x
peddlersvillage.com	2.82%	267.48x
foxroach.com	2.93%	259.32x
wildwoodsnj.com	1.87%	257.51x
camelbackresort.com	1.82%	251.30x
atlanticcityweekly.com	7.00%	223.29x
bergerrealty.com	2.00%	219.88x
atlanticcitynj.com	12.22%	215.28x
resortsac.com	8.29%	208.37x

Composition Percentage: The overlap percentage between the New Jersey Travel Location Cluster audience and the Web attribute.

Index: A comparison of the New Jersey Travel Location Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New Jersey Travel Location Cluster audience is Philadelphia Cluster.

Content Affinity	Composition	Index
Philadelphia Cluster	47.76%	38.76x
Assorted Topics (Retail Products, Food Service, Package Delivery)	0.34%	28.41x
Delaware Cluster	9.19%	23.25x
Northeast Pennsylvania Cluster	22.37%	21.09x
Lacrosse College Athletics	1.59%	20.40x
New Jersey News Cluster	54.01%	19.61x
New York City Family & Activity Cluster	17.80%	19.07x
Mid-Atlantic Beaches	0.37%	18.09x
Assorted Topics (Web Hosting, Fiction Storytelling, Research)	0.11%	17.23x
Hudson Valley New York Media	8.08%	15.27x

Composition Percentage: The overlap percentage between the New Jersey Travel Location Cluster audience and the Content Affinity attribute.

Index: A comparison of the New Jersey Travel Location Cluster audience to the internet population.

DEMOGRAPHICS

The New Jersey Travel Location Cluster audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Female