Explore the New Jersey Travel Location Cluster Audience
Below you'll find more information about the New Jersey Travel Location Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 326.4 thousand unique devices whose actions qualify for the New Jersey Travel Location Cluster audience.
INTERESTS
The New Jersey Travel Location Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the New Jersey Travel Location Cluster audience is Philadelphia Trip Planners.
| Interest | Composition | Index |
| Philadelphia Trip Planners | 49.77% | 27.16x |
| Penn State Nittany Lions Fans | 35.14% | 16.65x |
| Mid-Range Grocery Shoppers | 47.67% | 15.61x |
| Aquarium Trip Planners | 38.09% | 14.40x |
| Pet Boarding and Sitter Researchers | 29.88% | 14.37x |
| Northeastern Voters | 40.83% | 13.04x |
| Philadelphia Phillies Fans | 38.76% | 12.99x |
| Las Vegas Hotel Researchers | 28.54% | 11.97x |
| Post COVID-19 Restaurant Reopening Researchers | 15.91% | 11.61x |
| Breast Cancer Fund Raisers | 19.53% | 11.35x |
Composition Percentage:
The overlap percentage between the New Jersey Travel Location Cluster audience and the Interest attribute.
Index: A comparison of the New Jersey Travel Location Cluster audience to the internet population.
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APPAREL RETAILERS
The New Jersey Travel Location Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the New Jersey Travel Location Cluster audience is H&M.
| Location | Composition | Index |
| H&M | 0.03% | 2.37x |
| Banana Republic | 0.04% | 2.29x |
| Forever 21 | 0.02% | 1.97x |
| Old Navy | 0.06% | 1.72x |
| Lane Bryant | 0.03% | 1.45x |
| Talbots | 0.02% | 1.13x |
| Zumiez | 0.02% | 1.10x |
| Hollister | 0.02% | 1.09x |
| Gap | 0.02% | 0.99x |
| The Childrens Place | 0.03% | 0.97x |
Composition Percentage:
The overlap percentage between the New Jersey Travel Location Cluster audience and the Location attribute.
Index: A comparison of the New Jersey Travel Location Cluster audience to the internet population.
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WEBSITES
The New Jersey Travel Location Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the New Jersey Travel Location Cluster audience is breakingac.com.
| Website | Composition | Index |
| breakingac.com | 12.17% | 438.98x |
| atlanticcityweekly.com | 9.86% | 336.97x |
| 42freeway.com | 6.76% | 296.08x |
| burlingtoncountytimes.com | 25.03% | 263.76x |
| thedailyjournal.com | 18.02% | 256.79x |
| gloucestercitynews.net | 4.42% | 240.44x |
| courierpostonline.com | 49.83% | 213.08x |
| camdencounty.com | 10.63% | 208.11x |
| pressofatlanticcity.com | 62.79% | 181.47x |
| phl17.com | 3.33% | 138.56x |
Composition Percentage:
The overlap percentage between the New Jersey Travel Location Cluster audience and the Web attribute.
Index: A comparison of the New Jersey Travel Location Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the New Jersey Travel Location Cluster audience is Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania).
| Content Affinity | Composition | Index |
| Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 0.44% | 45.34x |
| Philadelphia Cluster | 58.12% | 36.12x |
| Mid-Atlantic Beaches | 0.10% | 23.23x |
| Delaware Cluster | 8.57% | 21.37x |
| Lacrosse College Athletics | 0.37% | 19.16x |
| Northeast Pennsylvania Cluster | 22.06% | 18.97x |
| New Jersey News Cluster | 62.09% | 18.57x |
| Hudson Valley New York Media | 9.48% | 18.55x |
| New York City Family & Activity Cluster | 25.16% | 17.68x |
| Horse Racing | 0.25% | 15.84x |
Composition Percentage:
The overlap percentage between the New Jersey Travel Location Cluster audience and the Content Affinity attribute.
Index: A comparison of the New Jersey Travel Location Cluster audience to the internet population.
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DEMOGRAPHICS
The New Jersey Travel Location Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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