Explore the New Mexico News Audience
Below you'll find more information about the New Mexico News audience, broken down in different categories based on their digital and physical behaviors. These are 801 thousand unique devices whose actions qualify for the New Mexico News audience.
INTERESTS
The New Mexico News audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the New Mexico News audience is Vacation Rental Accommodation Researchers.
| Interest | Composition | Index |
| Vacation Rental Accommodation Researchers | 12.05% | 13.15x |
| Law Enforcement Officers | 23.03% | 12.83x |
| Tampa and St Petersburg Trip Planners | 16.74% | 12.83x |
| Drama Show Watchers | 14.49% | 12.40x |
| Liberal News Readers | 12.98% | 11.87x |
| Audio Book Listeners | 16.15% | 11.82x |
| Financial Business Intelligence Researchers | 14.32% | 11.60x |
| Arizona Wildcats Fans | 21.18% | 10.64x |
| Remdesivir Information Researchers | 11.46% | 10.60x |
| Streaming Radio Listeners | 15.20% | 10.57x |
Composition Percentage:
The overlap percentage between the New Mexico News audience and the Interest attribute.
Index: A comparison of the New Mexico News audience to the internet population.
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APPAREL RETAILERS
The New Mexico News audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the New Mexico News audience is H&M.
| Location | Composition | Index |
| H&M | 0.01% | 1.91x |
| Express | 0.02% | 1.66x |
| White House Black Market | 0.02% | 1.48x |
| The Childrens Place | 0.02% | 1.43x |
| Buckle | 0.02% | 1.40x |
| Maurices | 0.03% | 1.30x |
| Mens Wearhouse | 0.02% | 1.28x |
| Journeys | 0.02% | 1.26x |
| Jos A. Bank Clothiers | 0.01% | 1.25x |
| Zumiez | 0.01% | 1.21x |
Composition Percentage:
The overlap percentage between the New Mexico News audience and the Location attribute.
Index: A comparison of the New Mexico News audience to the internet population.
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WEBSITES
The New Mexico News audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the New Mexico News audience is santafenewmexican.com.
| Website | Composition | Index |
| santafenewmexican.com | 1.30% | 141.51x |
| sfreporter.com | 2.56% | 132.89x |
| cbs4local.com | 6.53% | 131.18x |
| kob.com | 39.04% | 127.99x |
| abqjournal.com | 27.51% | 122.35x |
| sandiacasino.com | 1.96% | 118.38x |
| koat.com | 39.92% | 115.07x |
| kfoxtv.com | 24.26% | 110.92x |
| santafe.com | 2.52% | 99.22x |
| krqe.com | 52.51% | 97.49x |
Composition Percentage:
The overlap percentage between the New Mexico News audience and the Web attribute.
Index: A comparison of the New Mexico News audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the New Mexico News audience is Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania).
| Content Affinity | Composition | Index |
| Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 4.17% | 66.30x |
| Ohio Universities | 5.12% | 23.58x |
| New Jersey Travel Location Cluster | 6.86% | 20.67x |
| New Hampshire News | 7.89% | 18.79x |
| Northern California Cluster | 11.83% | 18.76x |
| South Dakota Cluster | 7.51% | 17.32x |
| Northern Texas Cluster | 17.69% | 16.62x |
| Cuba & Mexico Media | 0.05% | 16.59x |
| Delaware Cluster | 6.57% | 16.17x |
| Florida Naples News Cluster | 7.53% | 15.93x |
Composition Percentage:
The overlap percentage between the New Mexico News audience and the Content Affinity attribute.
Index: A comparison of the New Mexico News audience to the internet population.
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DEMOGRAPHICS
The New Mexico News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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