Dstillery Audiences

NEW MEXICO NEWS

Audience Size: 1.2 Million Devices

Explore the New Mexico News Audience

Below you'll find more information about the New Mexico News audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the New Mexico News audience.

Dstillery Crafted Audiences

INTERESTS

The New Mexico News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New Mexico News audience is Arizona Wildcats Fans.

Interest Composition Index
Arizona Wildcats Fans 33.25% 13.37x
Liberal News Readers 26.06% 10.53x
Conservative News Readers 26.05% 10.19x
Financial Business Intelligence Researchers 25.49% 10.04x
Tampa and St Petersburg Trip Planners 23.58% 9.92x
Law Enforcement Officers 27.99% 9.71x
Aspen Trip Planners 25.67% 9.67x
Readers of Russian Content 23.52% 9.59x
Oregon Ducks Fans 23.79% 9.32x
Readers of Hispanic Content 24.51% 9.31x
Composition Percentage: The overlap percentage between the New Mexico News audience and the Interest attribute.
Index: A comparison of the New Mexico News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New Mexico News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New Mexico News audience is Kate Spade.

Location Composition Index
Kate Spade 0.03% 1.44x
REI 0.01% 1.29x
Buckle 0.05% 1.26x
Tommy Bahama 0.01% 1.25x
Eddie Bauer 0.02% 1.18x
Lane Bryant 0.04% 1.15x
Zumiez 0.07% 1.13x
Ralph Lauren 0.01% 1.08x
Talbots 0.03% 1.06x
The North Face 0.01% 1.05x
Composition Percentage: The overlap percentage between the New Mexico News audience and the Location attribute.
Index: A comparison of the New Mexico News audience to the internet population.
Dstillery Web Insights

WEBSITES

The New Mexico News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New Mexico News audience is exponm.com.

Website Composition Index
exponm.com 3.13% 204.47x
cottonwoodmall.com 1.13% 190.83x
riverbendhotsprings.com 1.11% 169.09x
elpasoheraldpost.com 2.02% 162.66x
alibi.com 3.62% 155.23x
sfreporter.com 1.66% 152.05x
farmingtonnm.org 1.13% 149.17x
ladailypost.com 1.76% 144.56x
news-bulletin.com 1.65% 143.65x
santafe.com 1.32% 138.20x
Composition Percentage: The overlap percentage between the New Mexico News audience and the Web attribute.
Index: A comparison of the New Mexico News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New Mexico News audience is Local & Travel England - North Midlands.

Content Affinity Composition Index
Local & Travel England - North Midlands 0.09% 18.05x
Cuba & Mexico Media 0.94% 17.06x
Northern Texas Cluster 15.53% 16.60x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.10% 15.04x
Colorado Cluster 9.45% 14.20x
Environmental Conservation 0.08% 13.75x
East Texas Cluster 4.84% 13.65x
Texas News 15.57% 12.93x
Texas Sporting & Outdoors Cluster 0.21% 12.58x
Local & Travel England - Northern England 0.14% 12.45x
Composition Percentage: The overlap percentage between the New Mexico News audience and the Content Affinity attribute.
Index: A comparison of the New Mexico News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New Mexico News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male