Dstillery Audiences

NEW MEXICO NEWS

Audience Size: 1.3 Million Devices

Explore the New Mexico News Audience

Below you'll find more information about the New Mexico News audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the New Mexico News audience.

Dstillery Crafted Audiences

INTERESTS

The New Mexico News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New Mexico News audience is Arizona Wildcats Fans.

Interest Composition Index
Arizona Wildcats Fans 30.84% 12.32x
Liberal News Readers 21.44% 10.09x
Financial Business Intelligence Researchers 20.55% 9.59x
Law Enforcement Officers 24.50% 9.58x
Conservative News Readers 23.29% 9.54x
Aspen Trip Planners 22.80% 9.23x
Tampa and St Petersburg Trip Planners 20.36% 8.88x
Social Liberals 20.92% 8.79x
Readers of Russian Content 21.66% 8.74x
Phoenix Trip Planners 22.87% 8.69x
Composition Percentage: The overlap percentage between the New Mexico News audience and the Interest attribute.
Index: A comparison of the New Mexico News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New Mexico News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New Mexico News audience is Buckle.

Location Composition Index
Buckle 0.32% 1.51x
Lane Bryant 0.04% 1.20x
Mens Wearhouse 0.40% 1.17x
Forever 21 0.04% 1.05x
Aeropostale 0.04% 1.04x
Chicos 0.04% 1.04x
American Eagle Outfitters 0.05% 1.04x
Journeys 0.04% 1.04x
Talbots 0.03% 1.01x
The North Face 0.01% 1.00x
Composition Percentage: The overlap percentage between the New Mexico News audience and the Location attribute.
Index: A comparison of the New Mexico News audience to the internet population.
Dstillery Web Insights

WEBSITES

The New Mexico News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New Mexico News audience is exponm.com.

Website Composition Index
exponm.com 4.30% 195.47x
cottonwoodmall.com 1.03% 188.14x
riverbendhotsprings.com 1.16% 167.54x
elpasoheraldpost.com 2.92% 164.39x
sfreporter.com 1.38% 156.85x
news-bulletin.com 1.73% 156.03x
alibi.com 3.68% 152.79x
ladailypost.com 2.13% 143.58x
farmingtonnm.org 1.23% 142.43x
santafenewmexican.com 6.31% 139.06x
Composition Percentage: The overlap percentage between the New Mexico News audience and the Web attribute.
Index: A comparison of the New Mexico News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New Mexico News audience is Northern Texas Cluster.

Content Affinity Composition Index
Northern Texas Cluster 15.06% 16.15x
Local & Travel England - North Midlands 0.06% 15.29x
Cuba & Mexico Media 0.99% 15.08x
Colorado Cluster 7.91% 12.74x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.12% 12.68x
Texas News 14.54% 12.29x
East Texas Cluster 4.40% 11.89x
Texas Sporting & Outdoors Cluster 0.25% 11.67x
Texas University Athletics 7.48% 11.30x
Assorted Topics (Viral Media, Paid Traffic) 9.11% 11.23x
Composition Percentage: The overlap percentage between the New Mexico News audience and the Content Affinity attribute.
Index: A comparison of the New Mexico News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New Mexico News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female