Dstillery Audiences

NEW MEXICO NEWS

Audience Size: 1.2 Million Devices

Explore the New Mexico News Audience

Below you'll find more information about the New Mexico News audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the New Mexico News audience.

Dstillery Crafted Audiences

INTERESTS

The New Mexico News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New Mexico News audience is Arizona Wildcats Fans.

Interest Composition Index
Arizona Wildcats Fans 29.54% 11.93x
Liberal News Readers 21.22% 9.26x
Conservative News Readers 22.71% 8.83x
Law Enforcement Officers 24.03% 8.74x
Financial Business Intelligence Researchers 21.09% 8.60x
Aspen Trip Planners 22.89% 8.57x
Tampa and St Petersburg Trip Planners 19.36% 8.28x
Readers of Hispanic Content 21.33% 8.18x
Readers of Russian Content 20.51% 8.17x
Social Liberals 21.02% 8.16x
Composition Percentage: The overlap percentage between the New Mexico News audience and the Interest attribute.
Index: A comparison of the New Mexico News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New Mexico News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New Mexico News audience is Lane Bryant.

Location Composition Index
Lane Bryant 0.06% 1.50x
Buckle 0.29% 1.49x
Eddie Bauer 0.03% 1.41x
Zumiez 0.08% 1.33x
Mens Wearhouse 0.46% 1.28x
Aeropostale 0.06% 1.26x
Charlotte Russe 0.04% 1.20x
Chicos 0.05% 1.19x
Columbia 0.01% 1.15x
The North Face 0.02% 1.13x
Composition Percentage: The overlap percentage between the New Mexico News audience and the Location attribute.
Index: A comparison of the New Mexico News audience to the internet population.
Dstillery Web Insights

WEBSITES

The New Mexico News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New Mexico News audience is cottonwoodmall.com.

Website Composition Index
cottonwoodmall.com 1.09% 184.03x
exponm.com 4.40% 174.26x
riverbendhotsprings.com 1.26% 164.95x
elpasoheraldpost.com 3.22% 159.55x
news-bulletin.com 1.77% 154.41x
sfreporter.com 1.31% 153.51x
alibi.com 3.88% 151.98x
ladailypost.com 2.33% 140.59x
farmingtonnm.org 1.32% 138.68x
santafenewmexican.com 6.23% 135.57x
Composition Percentage: The overlap percentage between the New Mexico News audience and the Web attribute.
Index: A comparison of the New Mexico News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New Mexico News audience is Local & Travel England - North Midlands.

Content Affinity Composition Index
Local & Travel England - North Midlands 0.06% 16.02x
Northern Texas Cluster 14.52% 14.82x
Cuba & Mexico Media 1.04% 13.81x
Colorado Cluster 7.66% 11.79x
Texas News 14.27% 11.60x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.14% 11.52x
Texas Sporting & Outdoors Cluster 0.28% 11.07x
East Texas Cluster 4.01% 10.58x
Assorted Topics (Viral Media, Paid Traffic) 8.77% 10.55x
Texas University Athletics 7.32% 10.51x
Composition Percentage: The overlap percentage between the New Mexico News audience and the Content Affinity attribute.
Index: A comparison of the New Mexico News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New Mexico News audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female