Dstillery Audiences

NEW MEXICO NEWS

Audience Size: 1.1 Million Devices

Explore the New Mexico News Audience

Below you'll find more information about the New Mexico News audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the New Mexico News audience.

Dstillery Crafted Audiences

INTERESTS

The New Mexico News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New Mexico News audience is Arizona Wildcats Fans.

Interest Composition Index
Arizona Wildcats Fans 19.85% 13.80x
Liberal News Readers 13.52% 10.75x
Aspen Trip Planners 15.70% 10.26x
Conservative News Readers 13.89% 9.76x
Phoenix Trip Planners 16.86% 9.71x
Social Liberals 13.86% 9.62x
Financial Business Intelligence Researchers 14.09% 9.44x
Tampa and St Petersburg Trip Planners 12.57% 9.39x
Law Enforcement Officers 16.29% 9.15x
Financial News Readers 11.69% 8.80x
Composition Percentage: The overlap percentage between the New Mexico News audience and the Interest attribute.
Index: A comparison of the New Mexico News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New Mexico News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New Mexico News audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.52% 1.68x
REI 0.02% 1.34x
Buckle 0.08% 1.16x
Lane Bryant 0.03% 1.07x
Gymboree 0.01% 1.03x
Journeys 0.02% 1.01x
Hollister 0.02% 0.92x
Chicos 0.03% 0.91x
Jos A. Bank Clothiers 0.17% 0.89x
Coach 0.02% 0.85x
Composition Percentage: The overlap percentage between the New Mexico News audience and the Location attribute.
Index: A comparison of the New Mexico News audience to the internet population.
Dstillery Web Insights

WEBSITES

The New Mexico News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New Mexico News audience is exponm.com.

Website Composition Index
exponm.com 3.07% 237.27x
ticketssantafe.org 1.17% 213.70x
lamonitor.com 1.08% 199.90x
riverbendhotsprings.com 1.45% 195.65x
elpasoinc.com 1.19% 191.98x
elpasoheraldpost.com 2.96% 188.54x
news-bulletin.com 1.47% 186.55x
elpinto.com 1.12% 181.94x
alibi.com 4.38% 177.77x
state.nm.us 1.19% 171.89x
Composition Percentage: The overlap percentage between the New Mexico News audience and the Web attribute.
Index: A comparison of the New Mexico News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New Mexico News audience is Local & Travel England - North Midlands.

Content Affinity Composition Index
Local & Travel England - North Midlands 0.04% 14.07x
Northern Texas Cluster 9.87% 13.75x
Cuba & Mexico Media 0.94% 12.84x
Assorted Topics (Viral Media, Paid Traffic) 5.69% 11.91x
Colorado Cluster 5.98% 11.79x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.17% 11.05x
Texas News 9.58% 10.97x
Texas Sporting & Outdoors Cluster 0.31% 10.21x
Local & Travel England - Northern England 0.07% 9.63x
Texas University Athletics 5.60% 9.34x
Composition Percentage: The overlap percentage between the New Mexico News audience and the Content Affinity attribute.
Index: A comparison of the New Mexico News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New Mexico News audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male