Dstillery Audiences

NEW MEXICO NEWS

Audience Size: 603.1 Thousand Devices

Explore the New Mexico News Audience

Below you'll find more information about the New Mexico News audience, broken down in different categories based on their digital and physical behaviors. These are 603.1 thousand unique devices whose actions qualify for the New Mexico News audience.

Dstillery Crafted Audiences

INTERESTS

The New Mexico News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New Mexico News audience is Vacation Rental Accommodation Researchers.

Interest Composition Index
Vacation Rental Accommodation Researchers 8.63% 13.05x
Financial Business Intelligence Researchers 12.30% 12.88x
Drama Show Watchers 11.30% 12.73x
Audio Book Listeners 12.89% 11.50x
Texas Activity Researchers 5.86% 11.50x
Arizona Wildcats Fans 22.46% 11.21x
Phoenix Trip Planners 20.08% 10.16x
Advertising Professionals 10.08% 10.05x
Nashville Trip Planners 17.04% 9.75x
Remdesivir Information Researchers 9.69% 9.51x
Composition Percentage: The overlap percentage between the New Mexico News audience and the Interest attribute.
Index: A comparison of the New Mexico News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New Mexico News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New Mexico News audience is Hollister.

Location Composition Index
Hollister 0.01% 1.53x
H&M 0.02% 1.53x
J. Crew 0.01% 1.31x
Urban Outfitters 0.02% 1.03x
LOFT 0.01% 1.02x
Johnston and Murphy 0.01% 0.96x
Journeys 0.03% 0.94x
Dressbarn 0.01% 0.93x
Zumiez 0.02% 0.91x
Maurices 0.03% 0.91x
Composition Percentage: The overlap percentage between the New Mexico News audience and the Location attribute.
Index: A comparison of the New Mexico News audience to the internet population.
Dstillery Web Insights

WEBSITES

The New Mexico News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New Mexico News audience is abqjournal.com.

Website Composition Index
abqjournal.com 23.16% 164.77x
cbs4local.com 8.40% 163.88x
kob.com 42.41% 162.15x
sandiacasino.com 2.42% 146.15x
sfreporter.com 2.56% 145.93x
krqe.com 52.99% 134.38x
daily-times.com 9.45% 128.59x
santafe.com 2.40% 121.31x
kfoxtv.com 28.94% 120.33x
koat.com 44.60% 119.98x
Composition Percentage: The overlap percentage between the New Mexico News audience and the Web attribute.
Index: A comparison of the New Mexico News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New Mexico News audience is Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania).

Content Affinity Composition Index
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 2.66% 71.74x
Ohio Universities 3.30% 23.41x
Northern California Cluster 9.38% 18.45x
New Jersey Travel Location Cluster 4.36% 16.92x
New Hampshire News 5.37% 15.49x
Northern Texas Cluster 14.90% 14.28x
South Dakota Cluster 5.19% 13.64x
Florida Naples News Cluster 4.96% 13.53x
Hudson Valley New York Media 6.24% 13.21x
Central California Cluster 1.57% 12.80x
Composition Percentage: The overlap percentage between the New Mexico News audience and the Content Affinity attribute.
Index: A comparison of the New Mexico News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New Mexico News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male