Explore the New Mexico News Audience
Below you'll find more information about the New Mexico News audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the New Mexico News audience.
INTERESTS
The New Mexico News audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the New Mexico News audience is Arizona Wildcats Fans.
| Interest | Composition | Index |
| Arizona Wildcats Fans | 33.25% | 13.37x |
| Liberal News Readers | 26.06% | 10.53x |
| Conservative News Readers | 26.05% | 10.19x |
| Financial Business Intelligence Researchers | 25.49% | 10.04x |
| Tampa and St Petersburg Trip Planners | 23.58% | 9.92x |
| Law Enforcement Officers | 27.99% | 9.71x |
| Aspen Trip Planners | 25.67% | 9.67x |
| Readers of Russian Content | 23.52% | 9.59x |
| Oregon Ducks Fans | 23.79% | 9.32x |
| Readers of Hispanic Content | 24.51% | 9.31x |
Composition Percentage:
The overlap percentage between the New Mexico News audience and the Interest attribute.
Index: A comparison of the New Mexico News audience to the internet population.
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APPAREL RETAILERS
The New Mexico News audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the New Mexico News audience is Kate Spade.
| Location | Composition | Index |
| Kate Spade | 0.03% | 1.44x |
| REI | 0.01% | 1.29x |
| Buckle | 0.05% | 1.26x |
| Tommy Bahama | 0.01% | 1.25x |
| Eddie Bauer | 0.02% | 1.18x |
| Lane Bryant | 0.04% | 1.15x |
| Zumiez | 0.07% | 1.13x |
| Ralph Lauren | 0.01% | 1.08x |
| Talbots | 0.03% | 1.06x |
| The North Face | 0.01% | 1.05x |
Composition Percentage:
The overlap percentage between the New Mexico News audience and the Location attribute.
Index: A comparison of the New Mexico News audience to the internet population.
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WEBSITES
The New Mexico News audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the New Mexico News audience is exponm.com.
| Website | Composition | Index |
| exponm.com | 3.13% | 204.47x |
| cottonwoodmall.com | 1.13% | 190.83x |
| riverbendhotsprings.com | 1.11% | 169.09x |
| elpasoheraldpost.com | 2.02% | 162.66x |
| alibi.com | 3.62% | 155.23x |
| sfreporter.com | 1.66% | 152.05x |
| farmingtonnm.org | 1.13% | 149.17x |
| ladailypost.com | 1.76% | 144.56x |
| news-bulletin.com | 1.65% | 143.65x |
| santafe.com | 1.32% | 138.20x |
Composition Percentage:
The overlap percentage between the New Mexico News audience and the Web attribute.
Index: A comparison of the New Mexico News audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the New Mexico News audience is Local & Travel England - North Midlands.
| Content Affinity | Composition | Index |
| Local & Travel England - North Midlands | 0.09% | 18.05x |
| Cuba & Mexico Media | 0.94% | 17.06x |
| Northern Texas Cluster | 15.53% | 16.60x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.10% | 15.04x |
| Colorado Cluster | 9.45% | 14.20x |
| Environmental Conservation | 0.08% | 13.75x |
| East Texas Cluster | 4.84% | 13.65x |
| Texas News | 15.57% | 12.93x |
| Texas Sporting & Outdoors Cluster | 0.21% | 12.58x |
| Local & Travel England - Northern England | 0.14% | 12.45x |
Composition Percentage:
The overlap percentage between the New Mexico News audience and the Content Affinity attribute.
Index: A comparison of the New Mexico News audience to the internet population.
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DEMOGRAPHICS
The New Mexico News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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