Dstillery Audiences

NEW MEXICO NEWS

Audience Size: 1.3 Million Devices

Explore the New Mexico News Audience

Below you'll find more information about the New Mexico News audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the New Mexico News audience.

Dstillery Crafted Audiences

INTERESTS

The New Mexico News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New Mexico News audience is Arizona Wildcats Fans.

Interest Composition Index
Arizona Wildcats Fans 31.45% 13.21x
Liberal News Readers 21.58% 10.96x
Conservative News Readers 23.48% 10.32x
Financial Business Intelligence Researchers 21.23% 10.30x
Law Enforcement Officers 24.80% 10.16x
Aspen Trip Planners 23.17% 9.81x
Tampa and St Petersburg Trip Planners 21.01% 9.63x
Readers of Russian Content 21.86% 9.41x
Financial News Readers 18.49% 9.39x
Streaming Radio Listeners 20.44% 9.33x
Composition Percentage: The overlap percentage between the New Mexico News audience and the Interest attribute.
Index: A comparison of the New Mexico News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New Mexico News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New Mexico News audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.02% 1.36x
Buckle 0.04% 1.31x
Talbots 0.02% 1.24x
Zumiez 0.05% 1.13x
Aeropostale 0.04% 1.09x
The Childrens Place 0.06% 1.08x
Carhartt 0.25% 1.06x
Chicos 0.03% 1.03x
Lane Bryant 0.03% 1.03x
J. Crew 0.03% 1.01x
Composition Percentage: The overlap percentage between the New Mexico News audience and the Location attribute.
Index: A comparison of the New Mexico News audience to the internet population.
Dstillery Web Insights

WEBSITES

The New Mexico News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New Mexico News audience is exponm.com.

Website Composition Index
exponm.com 3.43% 215.06x
cottonwoodmall.com 1.08% 195.09x
riverbendhotsprings.com 1.16% 173.31x
elpasoheraldpost.com 2.64% 171.71x
sfreporter.com 1.59% 163.63x
news-bulletin.com 1.72% 162.99x
alibi.com 3.75% 160.36x
sandiacasino.com 1.17% 154.78x
farmingtonnm.org 1.17% 149.41x
santafenewmexican.com 8.10% 148.45x
Composition Percentage: The overlap percentage between the New Mexico News audience and the Web attribute.
Index: A comparison of the New Mexico News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New Mexico News audience is Local & Travel England - North Midlands.

Content Affinity Composition Index
Local & Travel England - North Midlands 0.07% 16.65x
Northern Texas Cluster 15.36% 16.62x
Cuba & Mexico Media 0.90% 15.94x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.10% 15.11x
Colorado Cluster 8.64% 13.45x
Environmental Conservation 0.07% 13.10x
East Texas Cluster 4.56% 12.81x
Local & Travel England - Northern England 0.11% 12.55x
Texas News 15.36% 12.33x
Assorted Topics (Viral Media, Paid Traffic) 9.78% 11.86x
Composition Percentage: The overlap percentage between the New Mexico News audience and the Content Affinity attribute.
Index: A comparison of the New Mexico News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New Mexico News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female