Dstillery Audiences

NEW MEXICO NEWS

Audience Size: 1.2 Million Devices

Explore the New Mexico News Audience

Below you'll find more information about the New Mexico News audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the New Mexico News audience.

Dstillery Crafted Audiences

INTERESTS

The New Mexico News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New Mexico News audience is Arizona Wildcats Fans.

Interest Composition Index
Arizona Wildcats Fans 20.09% 14.50x
Liberal News Readers 14.68% 10.50x
Aspen Trip Planners 15.74% 10.47x
Conservative News Readers 15.19% 10.13x
Law Enforcement Officers 16.55% 10.06x
Phoenix Trip Planners 15.49% 10.03x
Financial Business Intelligence Researchers 14.44% 9.89x
Social Liberals 13.94% 9.57x
Tampa and St Petersburg Trip Planners 12.99% 9.44x
Readers of Russian Content 13.62% 9.15x
Composition Percentage: The overlap percentage between the New Mexico News audience and the Interest attribute.
Index: A comparison of the New Mexico News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New Mexico News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New Mexico News audience is Columbia.

Location Composition Index
Columbia 0.02% 1.63x
Mens Wearhouse 0.60% 1.58x
Buckle 0.19% 1.42x
Charlotte Russe 0.04% 1.27x
Eddie Bauer 0.03% 1.25x
Levi Strauss 0.02% 1.24x
REI 0.02% 1.24x
Zumiez 0.06% 1.17x
Aeropostale 0.05% 1.16x
Lane Bryant 0.04% 1.13x
Composition Percentage: The overlap percentage between the New Mexico News audience and the Location attribute.
Index: A comparison of the New Mexico News audience to the internet population.
Dstillery Web Insights

WEBSITES

The New Mexico News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New Mexico News audience is exponm.com.

Website Composition Index
exponm.com 2.68% 217.96x
lamonitor.com 1.05% 189.29x
riverbendhotsprings.com 1.41% 182.60x
elpasoinc.com 1.05% 179.22x
elpasoheraldpost.com 2.90% 176.10x
news-bulletin.com 1.55% 171.63x
elpinto.com 1.08% 170.95x
alibi.com 4.38% 168.55x
ladailypost.com 2.61% 155.21x
golobos.com 1.46% 148.64x
Composition Percentage: The overlap percentage between the New Mexico News audience and the Web attribute.
Index: A comparison of the New Mexico News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New Mexico News audience is Local & Travel England - North Midlands.

Content Affinity Composition Index
Local & Travel England - North Midlands 0.05% 13.99x
Northern Texas Cluster 11.34% 13.86x
Cuba & Mexico Media 0.97% 13.01x
Colorado Cluster 6.72% 11.89x
Texas News 11.26% 11.08x
Texas Sporting & Outdoors Cluster 0.31% 11.04x
Assorted Topics (Viral Media, Paid Traffic) 6.73% 10.74x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.15% 10.19x
Texas University Athletics 6.34% 9.73x
Austin Cluster 6.44% 9.41x
Composition Percentage: The overlap percentage between the New Mexico News audience and the Content Affinity attribute.
Index: A comparison of the New Mexico News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New Mexico News audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female