NEW MEXICO NEWS

Audience Size: 1.5 Million Devices

View All Audiences

Explore the New Mexico News Audience

Below you'll find more information about the New Mexico News audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the New Mexico News audience.

INTERESTS

The New Mexico News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New Mexico News audience is Arizona Wildcats Fans.

Interest	Composition	Index
Arizona Wildcats Fans	30.32%	12.35x
Liberal News Readers	22.40%	10.90x
Financial Business Intelligence Researchers	21.67%	10.51x
Law Enforcement Officers	24.07%	10.17x
Conservative News Readers	21.61%	9.76x
Streaming Radio Listeners	19.84%	9.20x
Readers of Russian Content	21.29%	9.18x
Tampa and St Petersburg Trip Planners	20.16%	9.18x
Readers of Japanese Content	19.60%	9.16x
Financial News Readers	18.49%	9.16x

Composition Percentage: The overlap percentage between the New Mexico News audience and the Interest attribute.

Index: A comparison of the New Mexico News audience to the internet population.

APPAREL RETAILERS

The New Mexico News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New Mexico News audience is Journeys.

Location	Composition	Index
Journeys	0.02%	1.73x
Lane Bryant	0.01%	1.59x
Old Navy	0.02%	1.47x
The Childrens Place	0.01%	1.31x
Victoria's Secret	0.01%	1.29x
Maurices	0.02%	1.14x
Mens Wearhouse	0.01%	1.12x
Carhartt	0.16%	1.08x
Johnston and Murphy	0.01%	0.96x

Composition Percentage: The overlap percentage between the New Mexico News audience and the Location attribute.

Index: A comparison of the New Mexico News audience to the internet population.

WEBSITES

The New Mexico News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New Mexico News audience is exponm.com.

Website	Composition	Index
exponm.com	1.27%	147.60x
alibi.com	1.54%	115.69x
sandiacasino.com	1.80%	108.02x
news-bulletin.com	1.93%	107.81x
sfreporter.com	4.28%	105.54x
visitalbuquerque.org	3.71%	98.96x
santafenewmexican.com	13.13%	96.93x
riograndesun.com	1.61%	96.79x
newmexico.org	4.03%	93.73x
abqjournal.com	23.35%	93.46x

Composition Percentage: The overlap percentage between the New Mexico News audience and the Web attribute.

Index: A comparison of the New Mexico News audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New Mexico News audience is Local & Travel England - North Midlands.

Content Affinity	Composition	Index
Local & Travel England - North Midlands	0.09%	17.27x
Central California Cluster	5.04%	14.14x
Assorted Topics (Viral Media, Paid Traffic)	0.04%	13.93x
Environmental Conservation	0.07%	13.43x
Northern Texas Cluster	18.14%	13.11x
Cuba & Mexico Media	0.60%	13.06x
Assorted Topics (Web Hosting, Fiction Storytelling, Research)	0.05%	12.88x
Texas Sporting & Outdoors Cluster	0.09%	12.49x
Right Wing Blogs - Political Activism	0.21%	12.47x
Northern California Cluster	8.88%	11.03x

Composition Percentage: The overlap percentage between the New Mexico News audience and the Content Affinity attribute.

Index: A comparison of the New Mexico News audience to the internet population.

DEMOGRAPHICS

The New Mexico News audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male