Dstillery Audiences

NEW MEXICO NEWS

Audience Size: 990.9 Thousand Devices

Explore the New Mexico News Audience

Below you'll find more information about the New Mexico News audience, broken down in different categories based on their digital and physical behaviors. These are 990.9 thousand unique devices whose actions qualify for the New Mexico News audience.

Dstillery Crafted Audiences

INTERESTS

The New Mexico News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New Mexico News audience is Arizona Wildcats Fans.

Interest Composition Index
Arizona Wildcats Fans 31.02% 12.28x
Liberal News Readers 21.00% 11.14x
Law Enforcement Officers 24.86% 10.76x
Financial Business Intelligence Researchers 20.58% 10.75x
Advertising Professionals 18.30% 10.11x
Readers of Hispanic Content 22.78% 9.86x
Texas Activity Researchers 17.37% 9.67x
Financial News Readers 17.19% 9.50x
Streaming Radio Listeners 20.29% 9.48x
Tampa and St Petersburg Trip Planners 18.54% 9.45x
Composition Percentage: The overlap percentage between the New Mexico News audience and the Interest attribute.
Index: A comparison of the New Mexico News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New Mexico News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New Mexico News audience is Zumiez.

Location Composition Index
Zumiez 0.02% 2.06x
Lane Bryant 0.02% 1.69x
The Childrens Place 0.03% 1.49x
Journeys 0.03% 1.42x
Maurices 0.03% 1.40x
Dressbarn 0.01% 1.38x
Gap 0.01% 1.31x
Buckle 0.02% 1.12x
Old Navy 0.02% 1.10x
Victoria's Secret 0.02% 1.09x
Composition Percentage: The overlap percentage between the New Mexico News audience and the Location attribute.
Index: A comparison of the New Mexico News audience to the internet population.
Dstillery Web Insights

WEBSITES

The New Mexico News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New Mexico News audience is news-bulletin.com.

Website Composition Index
news-bulletin.com 1.71% 154.79x
santafenewmexican.com 6.89% 147.61x
sfreporter.com 4.12% 135.76x
kob.com 43.12% 128.90x
cbs4local.com 5.68% 128.76x
sandiacasino.com 1.93% 128.57x
riograndesun.com 1.27% 126.38x
abqjournal.com 24.64% 121.79x
daily-times.com 6.71% 117.11x
kfoxtv.com 25.68% 117.09x
Composition Percentage: The overlap percentage between the New Mexico News audience and the Web attribute.
Index: A comparison of the New Mexico News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New Mexico News audience is Central California Cluster.

Content Affinity Composition Index
Central California Cluster 3.20% 15.75x
Northern Texas Cluster 13.66% 13.27x
Environmental Conservation 0.06% 12.31x
Australia & New Zealand Media 1.95% 12.27x
San Diego Cluster 8.03% 12.26x
Northern California Cluster 8.33% 12.23x
Cuba & Mexico Media 0.11% 12.10x
Social & Demographic Trends 0.02% 12.05x
Alaska Cluster 1.23% 11.15x
East Texas Cluster 3.65% 10.59x
Composition Percentage: The overlap percentage between the New Mexico News audience and the Content Affinity attribute.
Index: A comparison of the New Mexico News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New Mexico News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male