Dstillery Audiences

NEW MEXICO NEWS

Audience Size: 801 Thousand Devices

Explore the New Mexico News Audience

Below you'll find more information about the New Mexico News audience, broken down in different categories based on their digital and physical behaviors. These are 801 thousand unique devices whose actions qualify for the New Mexico News audience.

Dstillery Crafted Audiences

INTERESTS

The New Mexico News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New Mexico News audience is Vacation Rental Accommodation Researchers.

Interest Composition Index
Vacation Rental Accommodation Researchers 12.05% 13.15x
Law Enforcement Officers 23.03% 12.83x
Tampa and St Petersburg Trip Planners 16.74% 12.83x
Drama Show Watchers 14.49% 12.40x
Liberal News Readers 12.98% 11.87x
Audio Book Listeners 16.15% 11.82x
Financial Business Intelligence Researchers 14.32% 11.60x
Arizona Wildcats Fans 21.18% 10.64x
Remdesivir Information Researchers 11.46% 10.60x
Streaming Radio Listeners 15.20% 10.57x
Composition Percentage: The overlap percentage between the New Mexico News audience and the Interest attribute.
Index: A comparison of the New Mexico News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New Mexico News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New Mexico News audience is H&M.

Location Composition Index
H&M 0.01% 1.91x
Express 0.02% 1.66x
White House Black Market 0.02% 1.48x
The Childrens Place 0.02% 1.43x
Buckle 0.02% 1.40x
Maurices 0.03% 1.30x
Mens Wearhouse 0.02% 1.28x
Journeys 0.02% 1.26x
Jos A. Bank Clothiers 0.01% 1.25x
Zumiez 0.01% 1.21x
Composition Percentage: The overlap percentage between the New Mexico News audience and the Location attribute.
Index: A comparison of the New Mexico News audience to the internet population.
Dstillery Web Insights

WEBSITES

The New Mexico News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New Mexico News audience is santafenewmexican.com.

Website Composition Index
santafenewmexican.com 1.30% 141.51x
sfreporter.com 2.56% 132.89x
cbs4local.com 6.53% 131.18x
kob.com 39.04% 127.99x
abqjournal.com 27.51% 122.35x
sandiacasino.com 1.96% 118.38x
koat.com 39.92% 115.07x
kfoxtv.com 24.26% 110.92x
santafe.com 2.52% 99.22x
krqe.com 52.51% 97.49x
Composition Percentage: The overlap percentage between the New Mexico News audience and the Web attribute.
Index: A comparison of the New Mexico News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New Mexico News audience is Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania).

Content Affinity Composition Index
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 4.17% 66.30x
Ohio Universities 5.12% 23.58x
New Jersey Travel Location Cluster 6.86% 20.67x
New Hampshire News 7.89% 18.79x
Northern California Cluster 11.83% 18.76x
South Dakota Cluster 7.51% 17.32x
Northern Texas Cluster 17.69% 16.62x
Cuba & Mexico Media 0.05% 16.59x
Delaware Cluster 6.57% 16.17x
Florida Naples News Cluster 7.53% 15.93x
Composition Percentage: The overlap percentage between the New Mexico News audience and the Content Affinity attribute.
Index: A comparison of the New Mexico News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New Mexico News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male