Explore the New Mexico News Audience
Below you'll find more information about the New Mexico News audience, broken down in different categories based on their digital and physical behaviors. These are 815.9 thousand unique devices whose actions qualify for the New Mexico News audience.
INTERESTS
The New Mexico News audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the New Mexico News audience is Arizona Wildcats Fans.
| Interest | Composition | Index |
| Arizona Wildcats Fans | 30.96% | 13.18x |
| Liberal News Readers | 21.46% | 12.30x |
| Financial Business Intelligence Researchers | 20.59% | 11.81x |
| Law Enforcement Officers | 25.16% | 11.64x |
| Readers of Hispanic Content | 24.72% | 11.29x |
| Advertising Professionals | 19.10% | 11.04x |
| Texas Activity Researchers | 17.98% | 10.74x |
| Financial News Readers | 18.11% | 10.65x |
| Cholesterol Researchers | 16.24% | 10.55x |
| Competitive Sports Participants | 17.74% | 10.39x |
Composition Percentage:
The overlap percentage between the New Mexico News audience and the Interest attribute.
Index: A comparison of the New Mexico News audience to the internet population.
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APPAREL RETAILERS
The New Mexico News audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the New Mexico News audience is Johnston and Murphy.
| Location | Composition | Index |
| Johnston and Murphy | 0.01% | 0.96x |
| Carhartt | 0.04% | 0.92x |
Composition Percentage:
The overlap percentage between the New Mexico News audience and the Location attribute.
Index: A comparison of the New Mexico News audience to the internet population.
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WEBSITES
The New Mexico News audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the New Mexico News audience is news-bulletin.com.
| Website | Composition | Index |
| news-bulletin.com | 2.26% | 159.69x |
| santafenewmexican.com | 10.20% | 156.29x |
| sfreporter.com | 4.20% | 153.84x |
| newmexico.org | 1.05% | 147.51x |
| kob.com | 45.09% | 142.97x |
| sandiacasino.com | 1.46% | 139.13x |
| riograndesun.com | 1.34% | 136.69x |
| lcsun-news.com | 26.50% | 132.97x |
| abqjournal.com | 24.08% | 132.52x |
| cbs4local.com | 5.11% | 128.27x |
Composition Percentage:
The overlap percentage between the New Mexico News audience and the Web attribute.
Index: A comparison of the New Mexico News audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the New Mexico News audience is Central California Cluster.
| Content Affinity | Composition | Index |
| Central California Cluster | 3.32% | 17.63x |
| Cuba & Mexico Media | 0.18% | 15.39x |
| Northern Texas Cluster | 14.67% | 14.41x |
| Australia & New Zealand Media | 2.02% | 13.77x |
| San Diego Cluster | 8.34% | 13.45x |
| Northern California Cluster | 8.28% | 12.87x |
| Alaska Cluster | 1.51% | 12.46x |
| Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 0.07% | 11.76x |
| Public Policy Media | 1.43% | 11.63x |
| East Texas Cluster | 3.97% | 11.55x |
Composition Percentage:
The overlap percentage between the New Mexico News audience and the Content Affinity attribute.
Index: A comparison of the New Mexico News audience to the internet population.
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DEMOGRAPHICS
The New Mexico News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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