NEW MEXICO NEWS

Audience Size: 1 Million Devices

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Explore the New Mexico News Audience

Below you'll find more information about the New Mexico News audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the New Mexico News audience.

INTERESTS

The New Mexico News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New Mexico News audience is Arizona Wildcats Fans.

Interest	Composition	Index
Arizona Wildcats Fans	19.78%	11.50x
Liberal News Readers	13.39%	9.98x
Financial Business Intelligence Researchers	13.29%	9.22x
Phoenix Trip Planners	17.31%	9.07x
Aspen Trip Planners	15.75%	9.01x
Social Liberals	13.80%	8.64x
Financial News Readers	11.77%	8.32x
Conservative News Readers	13.55%	8.27x
Tampa and St Petersburg Trip Planners	13.02%	7.89x
Readers of Japanese Content	13.52%	7.88x

Composition Percentage: The overlap percentage between the New Mexico News audience and the Interest attribute.

Index: A comparison of the New Mexico News audience to the internet population.

APPAREL RETAILERS

The New Mexico News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New Mexico News audience is Eddie Bauer.

Location	Composition	Index
Eddie Bauer	0.02%	1.48x
REI	0.02%	1.37x
Carhartt	0.21%	1.26x
The North Face	0.02%	1.12x
Columbia	0.01%	0.96x
Calvin Klein	0.01%	0.92x
Chicos	0.04%	0.88x
H&M	0.02%	0.86x
Club Monaco	0.01%	0.82x
Old Navy	0.04%	0.82x

Composition Percentage: The overlap percentage between the New Mexico News audience and the Location attribute.

Index: A comparison of the New Mexico News audience to the internet population.

WEBSITES

The New Mexico News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New Mexico News audience is exponm.com.

Website	Composition	Index
exponm.com	4.30%	317.46x
riverbendhotsprings.com	1.43%	261.10x
sierracountynewmexico.info	1.58%	255.64x
elpasoheraldpost.com	2.57%	255.02x
elpasoinc.com	1.32%	253.26x
elpinto.com	1.25%	242.91x
kfoxtv.com	7.77%	234.74x
abqjournal.com	11.05%	219.00x
santafe.com	3.28%	217.50x
ladailypost.com	2.57%	215.58x

Composition Percentage: The overlap percentage between the New Mexico News audience and the Web attribute.

Index: A comparison of the New Mexico News audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New Mexico News audience is Assorted Topics #11662 (Viral Media, Paid Traffic).

Content Affinity	Composition	Index
Assorted Topics #11662 (Viral Media, Paid Traffic)	4.79%	14.77x
Northern Texas Cluster	9.06%	14.50x
Colorado Cluster	5.70%	12.82x
Cuba & Mexico Media	1.19%	11.89x
Texas News	9.35%	11.71x
Austin Cluster	5.79%	10.14x
Texas Sporting & Outdoors Cluster	0.42%	10.07x
Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research)	0.21%	9.90x
East Texas Cluster	2.34%	9.52x
Assorted Topics #11418 (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania)	0.31%	9.51x

Composition Percentage: The overlap percentage between the New Mexico News audience and the Content Affinity attribute.

Index: A comparison of the New Mexico News audience to the internet population.

DEMOGRAPHICS

The New Mexico News audience resonates most for the following age bracket and gender.

Age

45-54

Gender

Male