NEW MEXICO NEWS

Audience Size: 1.3 Million Devices

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Explore the New Mexico News Audience

Below you'll find more information about the New Mexico News audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the New Mexico News audience.

INTERESTS

The New Mexico News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New Mexico News audience is Arizona Wildcats Fans.

Interest	Composition	Index
Arizona Wildcats Fans	30.84%	12.32x
Liberal News Readers	21.44%	10.09x
Financial Business Intelligence Researchers	20.55%	9.59x
Law Enforcement Officers	24.50%	9.58x
Conservative News Readers	23.29%	9.54x
Aspen Trip Planners	22.80%	9.23x
Tampa and St Petersburg Trip Planners	20.36%	8.88x
Social Liberals	20.92%	8.79x
Readers of Russian Content	21.66%	8.74x
Phoenix Trip Planners	22.87%	8.69x

Composition Percentage: The overlap percentage between the New Mexico News audience and the Interest attribute.

Index: A comparison of the New Mexico News audience to the internet population.

APPAREL RETAILERS

The New Mexico News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New Mexico News audience is Buckle.

Location	Composition	Index
Buckle	0.32%	1.51x
Lane Bryant	0.04%	1.20x
Mens Wearhouse	0.40%	1.17x
Forever 21	0.04%	1.05x
Aeropostale	0.04%	1.04x
Chicos	0.04%	1.04x
American Eagle Outfitters	0.05%	1.04x
Journeys	0.04%	1.04x
Talbots	0.03%	1.01x
The North Face	0.01%	1.00x

Composition Percentage: The overlap percentage between the New Mexico News audience and the Location attribute.

Index: A comparison of the New Mexico News audience to the internet population.

WEBSITES

The New Mexico News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New Mexico News audience is exponm.com.

Website	Composition	Index
exponm.com	4.30%	195.47x
cottonwoodmall.com	1.03%	188.14x
riverbendhotsprings.com	1.16%	167.54x
elpasoheraldpost.com	2.92%	164.39x
sfreporter.com	1.38%	156.85x
news-bulletin.com	1.73%	156.03x
alibi.com	3.68%	152.79x
ladailypost.com	2.13%	143.58x
farmingtonnm.org	1.23%	142.43x
santafenewmexican.com	6.31%	139.06x

Composition Percentage: The overlap percentage between the New Mexico News audience and the Web attribute.

Index: A comparison of the New Mexico News audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New Mexico News audience is Northern Texas Cluster.

Content Affinity	Composition	Index
Northern Texas Cluster	15.06%	16.15x
Local & Travel England - North Midlands	0.06%	15.29x
Cuba & Mexico Media	0.99%	15.08x
Colorado Cluster	7.91%	12.74x
Assorted Topics (Web Hosting, Fiction Storytelling, Research)	0.12%	12.68x
Texas News	14.54%	12.29x
East Texas Cluster	4.40%	11.89x
Texas Sporting & Outdoors Cluster	0.25%	11.67x
Texas University Athletics	7.48%	11.30x
Assorted Topics (Viral Media, Paid Traffic)	9.11%	11.23x

Composition Percentage: The overlap percentage between the New Mexico News audience and the Content Affinity attribute.

Index: A comparison of the New Mexico News audience to the internet population.

DEMOGRAPHICS

The New Mexico News audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Female