Dstillery Audiences

NEW MEXICO NEWS

Audience Size: 1.5 Million Devices

Explore the New Mexico News Audience

Below you'll find more information about the New Mexico News audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the New Mexico News audience.

Dstillery Crafted Audiences

INTERESTS

The New Mexico News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New Mexico News audience is Arizona Wildcats Fans.

Interest Composition Index
Arizona Wildcats Fans 30.32% 12.35x
Liberal News Readers 22.40% 10.90x
Financial Business Intelligence Researchers 21.67% 10.51x
Law Enforcement Officers 24.07% 10.17x
Conservative News Readers 21.61% 9.76x
Streaming Radio Listeners 19.84% 9.20x
Readers of Russian Content 21.29% 9.18x
Tampa and St Petersburg Trip Planners 20.16% 9.18x
Readers of Japanese Content 19.60% 9.16x
Financial News Readers 18.49% 9.16x
Composition Percentage: The overlap percentage between the New Mexico News audience and the Interest attribute.
Index: A comparison of the New Mexico News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New Mexico News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New Mexico News audience is Journeys.

Location Composition Index
Journeys 0.02% 1.73x
Lane Bryant 0.01% 1.59x
Old Navy 0.02% 1.47x
The Childrens Place 0.01% 1.31x
Victoria's Secret 0.01% 1.29x
Maurices 0.02% 1.14x
Mens Wearhouse 0.01% 1.12x
Carhartt 0.16% 1.08x
Johnston and Murphy 0.01% 0.96x
Composition Percentage: The overlap percentage between the New Mexico News audience and the Location attribute.
Index: A comparison of the New Mexico News audience to the internet population.
Dstillery Web Insights

WEBSITES

The New Mexico News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New Mexico News audience is exponm.com.

Website Composition Index
exponm.com 1.27% 147.60x
alibi.com 1.54% 115.69x
sandiacasino.com 1.80% 108.02x
news-bulletin.com 1.93% 107.81x
sfreporter.com 4.28% 105.54x
visitalbuquerque.org 3.71% 98.96x
santafenewmexican.com 13.13% 96.93x
riograndesun.com 1.61% 96.79x
newmexico.org 4.03% 93.73x
abqjournal.com 23.35% 93.46x
Composition Percentage: The overlap percentage between the New Mexico News audience and the Web attribute.
Index: A comparison of the New Mexico News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New Mexico News audience is Local & Travel England - North Midlands.

Content Affinity Composition Index
Local & Travel England - North Midlands 0.09% 17.27x
Central California Cluster 5.04% 14.14x
Assorted Topics (Viral Media, Paid Traffic) 0.04% 13.93x
Environmental Conservation 0.07% 13.43x
Northern Texas Cluster 18.14% 13.11x
Cuba & Mexico Media 0.60% 13.06x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.05% 12.88x
Texas Sporting & Outdoors Cluster 0.09% 12.49x
Right Wing Blogs - Political Activism 0.21% 12.47x
Northern California Cluster 8.88% 11.03x
Composition Percentage: The overlap percentage between the New Mexico News audience and the Content Affinity attribute.
Index: A comparison of the New Mexico News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New Mexico News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male