Explore the New Mexico News Audience
Below you'll find more information about the New Mexico News audience, broken down in different categories based on their digital and physical behaviors. These are 603.1 thousand unique devices whose actions qualify for the New Mexico News audience.
INTERESTS
The New Mexico News audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the New Mexico News audience is Vacation Rental Accommodation Researchers.
| Interest | Composition | Index |
| Vacation Rental Accommodation Researchers | 8.63% | 13.05x |
| Financial Business Intelligence Researchers | 12.30% | 12.88x |
| Drama Show Watchers | 11.30% | 12.73x |
| Audio Book Listeners | 12.89% | 11.50x |
| Texas Activity Researchers | 5.86% | 11.50x |
| Arizona Wildcats Fans | 22.46% | 11.21x |
| Phoenix Trip Planners | 20.08% | 10.16x |
| Advertising Professionals | 10.08% | 10.05x |
| Nashville Trip Planners | 17.04% | 9.75x |
| Remdesivir Information Researchers | 9.69% | 9.51x |
Composition Percentage:
The overlap percentage between the New Mexico News audience and the Interest attribute.
Index: A comparison of the New Mexico News audience to the internet population.
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APPAREL RETAILERS
The New Mexico News audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the New Mexico News audience is Hollister.
| Location | Composition | Index |
| Hollister | 0.01% | 1.53x |
| H&M | 0.02% | 1.53x |
| J. Crew | 0.01% | 1.31x |
| Urban Outfitters | 0.02% | 1.03x |
| LOFT | 0.01% | 1.02x |
| Johnston and Murphy | 0.01% | 0.96x |
| Journeys | 0.03% | 0.94x |
| Dressbarn | 0.01% | 0.93x |
| Zumiez | 0.02% | 0.91x |
| Maurices | 0.03% | 0.91x |
Composition Percentage:
The overlap percentage between the New Mexico News audience and the Location attribute.
Index: A comparison of the New Mexico News audience to the internet population.
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WEBSITES
The New Mexico News audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the New Mexico News audience is abqjournal.com.
| Website | Composition | Index |
| abqjournal.com | 23.16% | 164.77x |
| cbs4local.com | 8.40% | 163.88x |
| kob.com | 42.41% | 162.15x |
| sandiacasino.com | 2.42% | 146.15x |
| sfreporter.com | 2.56% | 145.93x |
| krqe.com | 52.99% | 134.38x |
| daily-times.com | 9.45% | 128.59x |
| santafe.com | 2.40% | 121.31x |
| kfoxtv.com | 28.94% | 120.33x |
| koat.com | 44.60% | 119.98x |
Composition Percentage:
The overlap percentage between the New Mexico News audience and the Web attribute.
Index: A comparison of the New Mexico News audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the New Mexico News audience is Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania).
| Content Affinity | Composition | Index |
| Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 2.66% | 71.74x |
| Ohio Universities | 3.30% | 23.41x |
| Northern California Cluster | 9.38% | 18.45x |
| New Jersey Travel Location Cluster | 4.36% | 16.92x |
| New Hampshire News | 5.37% | 15.49x |
| Northern Texas Cluster | 14.90% | 14.28x |
| South Dakota Cluster | 5.19% | 13.64x |
| Florida Naples News Cluster | 4.96% | 13.53x |
| Hudson Valley New York Media | 6.24% | 13.21x |
| Central California Cluster | 1.57% | 12.80x |
Composition Percentage:
The overlap percentage between the New Mexico News audience and the Content Affinity attribute.
Index: A comparison of the New Mexico News audience to the internet population.
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DEMOGRAPHICS
The New Mexico News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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