Dstillery Audiences

NEW MEXICO NEWS

Audience Size: 1.5 Million Devices

Explore the New Mexico News Audience

Below you'll find more information about the New Mexico News audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the New Mexico News audience.

Dstillery Crafted Audiences

INTERESTS

The New Mexico News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New Mexico News audience is Arizona Wildcats Fans.

Interest Composition Index
Arizona Wildcats Fans 28.10% 12.51x
Liberal News Readers 20.87% 10.66x
Financial Business Intelligence Researchers 20.60% 10.05x
Law Enforcement Officers 23.21% 9.92x
Conservative News Readers 20.97% 9.83x
Tampa and St Petersburg Trip Planners 18.60% 9.69x
Readers of Russian Content 19.66% 9.40x
Readers of Japanese Content 18.37% 9.01x
Financial News Readers 17.85% 9.01x
Streaming Radio Listeners 18.94% 8.97x
Composition Percentage: The overlap percentage between the New Mexico News audience and the Interest attribute.
Index: A comparison of the New Mexico News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New Mexico News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New Mexico News audience is Carhartt.

Location Composition Index
Carhartt 0.12% 0.99x
Johnston and Murphy 0.01% 0.96x
Mens Wearhouse 0.01% 0.87x
Old Navy 0.01% 0.84x
Composition Percentage: The overlap percentage between the New Mexico News audience and the Location attribute.
Index: A comparison of the New Mexico News audience to the internet population.
Dstillery Web Insights

WEBSITES

The New Mexico News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New Mexico News audience is exponm.com.

Website Composition Index
exponm.com 1.68% 142.27x
elpasoheraldpost.com 1.11% 117.46x
sfreporter.com 2.99% 115.47x
alibi.com 2.01% 110.84x
news-bulletin.com 1.89% 105.25x
riograndesun.com 1.16% 104.38x
sandiacasino.com 1.82% 103.68x
santafenewmexican.com 10.30% 102.52x
abqjournal.com 20.08% 93.72x
visitalbuquerque.org 4.88% 92.64x
Composition Percentage: The overlap percentage between the New Mexico News audience and the Web attribute.
Index: A comparison of the New Mexico News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New Mexico News audience is Local & Travel England - North Midlands.

Content Affinity Composition Index
Local & Travel England - North Midlands 0.09% 19.48x
Cuba & Mexico Media 0.63% 14.66x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.05% 14.14x
Environmental Conservation 0.07% 13.84x
Assorted Topics (Viral Media, Paid Traffic) 0.04% 13.17x
Central California Cluster 5.20% 13.10x
Northern Texas Cluster 16.46% 13.04x
Right Wing Blogs - Political Activism 0.26% 12.03x
Texas Sporting & Outdoors Cluster 0.12% 10.65x
Texas University Athletics 7.66% 10.63x
Composition Percentage: The overlap percentage between the New Mexico News audience and the Content Affinity attribute.
Index: A comparison of the New Mexico News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New Mexico News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male