Dstillery Audiences

NEW MEXICO NEWS

Audience Size: 815.9 Thousand Devices

Explore the New Mexico News Audience

Below you'll find more information about the New Mexico News audience, broken down in different categories based on their digital and physical behaviors. These are 815.9 thousand unique devices whose actions qualify for the New Mexico News audience.

Dstillery Crafted Audiences

INTERESTS

The New Mexico News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New Mexico News audience is Arizona Wildcats Fans.

Interest Composition Index
Arizona Wildcats Fans 30.96% 13.18x
Liberal News Readers 21.46% 12.30x
Financial Business Intelligence Researchers 20.59% 11.81x
Law Enforcement Officers 25.16% 11.64x
Readers of Hispanic Content 24.72% 11.29x
Advertising Professionals 19.10% 11.04x
Texas Activity Researchers 17.98% 10.74x
Financial News Readers 18.11% 10.65x
Cholesterol Researchers 16.24% 10.55x
Competitive Sports Participants 17.74% 10.39x
Composition Percentage: The overlap percentage between the New Mexico News audience and the Interest attribute.
Index: A comparison of the New Mexico News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New Mexico News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New Mexico News audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.01% 0.96x
Carhartt 0.04% 0.92x
Composition Percentage: The overlap percentage between the New Mexico News audience and the Location attribute.
Index: A comparison of the New Mexico News audience to the internet population.
Dstillery Web Insights

WEBSITES

The New Mexico News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New Mexico News audience is news-bulletin.com.

Website Composition Index
news-bulletin.com 2.26% 159.69x
santafenewmexican.com 10.20% 156.29x
sfreporter.com 4.20% 153.84x
newmexico.org 1.05% 147.51x
kob.com 45.09% 142.97x
sandiacasino.com 1.46% 139.13x
riograndesun.com 1.34% 136.69x
lcsun-news.com 26.50% 132.97x
abqjournal.com 24.08% 132.52x
cbs4local.com 5.11% 128.27x
Composition Percentage: The overlap percentage between the New Mexico News audience and the Web attribute.
Index: A comparison of the New Mexico News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New Mexico News audience is Central California Cluster.

Content Affinity Composition Index
Central California Cluster 3.32% 17.63x
Cuba & Mexico Media 0.18% 15.39x
Northern Texas Cluster 14.67% 14.41x
Australia & New Zealand Media 2.02% 13.77x
San Diego Cluster 8.34% 13.45x
Northern California Cluster 8.28% 12.87x
Alaska Cluster 1.51% 12.46x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.07% 11.76x
Public Policy Media 1.43% 11.63x
East Texas Cluster 3.97% 11.55x
Composition Percentage: The overlap percentage between the New Mexico News audience and the Content Affinity attribute.
Index: A comparison of the New Mexico News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New Mexico News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male