Explore the New Mexico News Audience
Below you'll find more information about the New Mexico News audience, broken down in different categories based on their digital and physical behaviors. These are 973.9 thousand unique devices whose actions qualify for the New Mexico News audience.
INTERESTS
The New Mexico News audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the New Mexico News audience is Arizona Wildcats Fans.
| Interest | Composition | Index |
| Arizona Wildcats Fans | 19.49% | 11.22x |
| Liberal News Readers | 12.92% | 9.79x |
| Phoenix Trip Planners | 19.09% | 8.88x |
| Aspen Trip Planners | 16.01% | 8.86x |
| Financial Business Intelligence Researchers | 13.56% | 8.73x |
| Social Liberals | 14.07% | 8.39x |
| Financial News Readers | 11.39% | 8.30x |
| Conservative News Readers | 13.08% | 8.10x |
| Tampa and St Petersburg Trip Planners | 11.97% | 7.75x |
| Readers of Japanese Content | 13.60% | 7.73x |
Composition Percentage:
The overlap percentage between the New Mexico News audience and the Interest attribute.
Index: A comparison of the New Mexico News audience to the internet population.
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APPAREL RETAILERS
The New Mexico News audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the New Mexico News audience is Old Navy.
| Location | Composition | Index |
| Old Navy | 0.10% | 2.23x |
| Calvin Klein | 0.01% | 1.53x |
| Columbia | 0.01% | 1.29x |
| REI | 0.01% | 1.19x |
| Carhartt | 0.16% | 1.03x |
| Club Monaco | 0.01% | 0.88x |
| Eddie Bauer | 0.01% | 0.83x |
| Lane Bryant | 0.02% | 0.82x |
| Zumiez | 0.01% | 0.82x |
| Talbots | 0.02% | 0.80x |
Composition Percentage:
The overlap percentage between the New Mexico News audience and the Location attribute.
Index: A comparison of the New Mexico News audience to the internet population.
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WEBSITES
The New Mexico News audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the New Mexico News audience is exponm.com.
| Website | Composition | Index |
| exponm.com | 5.78% | 359.44x |
| elpasoheraldpost.com | 2.78% | 288.86x |
| elpasoinc.com | 1.55% | 288.17x |
| kfoxtv.com | 8.18% | 278.58x |
| santafe.com | 3.50% | 253.04x |
| abqjournal.com | 9.05% | 249.76x |
| ladailypost.com | 2.70% | 240.03x |
| koat.com | 29.47% | 232.37x |
| indianpueblo.org | 1.20% | 229.13x |
| santafenewmexican.com | 8.86% | 226.11x |
Composition Percentage:
The overlap percentage between the New Mexico News audience and the Web attribute.
Index: A comparison of the New Mexico News audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the New Mexico News audience is Assorted Topics #11662 (Viral Media, Paid Traffic).
| Content Affinity | Composition | Index |
| Assorted Topics #11662 (Viral Media, Paid Traffic) | 4.08% | 15.57x |
| Northern Texas Cluster | 8.99% | 15.25x |
| Colorado Cluster | 5.55% | 13.60x |
| Assorted Topics #11418 (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 0.32% | 11.87x |
| Texas News | 9.33% | 11.80x |
| Cuba & Mexico Media | 1.24% | 11.09x |
| Texas Sporting & Outdoors Cluster | 0.50% | 10.55x |
| Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research) | 0.23% | 10.54x |
| East Texas Cluster | 2.37% | 10.28x |
| Austin Cluster | 5.83% | 10.00x |
Composition Percentage:
The overlap percentage between the New Mexico News audience and the Content Affinity attribute.
Index: A comparison of the New Mexico News audience to the internet population.
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DEMOGRAPHICS
The New Mexico News audience resonates most for the following age and income brackets.
Age
55-64
Income
Over $250,000
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