Dstillery Audiences

NEW MEXICO NEWS

Audience Size: 1.1 Million Devices

Explore the New Mexico News Audience

Below you'll find more information about the New Mexico News audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the New Mexico News audience.

Dstillery Crafted Audiences

INTERESTS

The New Mexico News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New Mexico News audience is Arizona Wildcats Fans.

Interest Composition Index
Arizona Wildcats Fans 20.61% 11.69x
Liberal News Readers 13.98% 9.54x
Phoenix Trip Planners 18.21% 8.89x
Aspen Trip Planners 16.88% 8.78x
Social Liberals 14.50% 8.61x
Conservative News Readers 14.11% 8.42x
Financial Business Intelligence Researchers 14.29% 8.37x
Tampa and St Petersburg Trip Planners 13.05% 8.00x
Financial News Readers 12.56% 7.73x
Readers of Japanese Content 13.59% 7.66x
Composition Percentage: The overlap percentage between the New Mexico News audience and the Interest attribute.
Index: A comparison of the New Mexico News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New Mexico News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New Mexico News audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.30% 1.64x
Carhartt 0.22% 1.24x
Aeropostale 0.02% 1.11x
Eddie Bauer 0.01% 1.05x
REI 0.02% 1.03x
Chicos 0.04% 1.02x
Lane Bryant 0.04% 0.98x
Old Navy 0.05% 0.95x
Express Outlets 0.00% 0.92x
The North Face 0.02% 0.85x
Composition Percentage: The overlap percentage between the New Mexico News audience and the Location attribute.
Index: A comparison of the New Mexico News audience to the internet population.
Dstillery Web Insights

WEBSITES

The New Mexico News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New Mexico News audience is exponm.com.

Website Composition Index
exponm.com 3.55% 322.59x
riverbendhotsprings.com 1.43% 263.70x
elpasoinc.com 1.23% 262.06x
sierracountynewmexico.info 1.42% 261.58x
elpasoheraldpost.com 2.91% 253.97x
news-bulletin.com 1.25% 232.47x
sandiacasino.com 1.12% 227.08x
ladailypost.com 2.50% 224.43x
santafe.com 2.99% 219.87x
abqjournal.com 15.98% 217.67x
Composition Percentage: The overlap percentage between the New Mexico News audience and the Web attribute.
Index: A comparison of the New Mexico News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New Mexico News audience is Local & Travel England - North Midlands.

Content Affinity Composition Index
Local & Travel England - North Midlands 0.04% 14.17x
Northern Texas Cluster 8.89% 13.85x
Assorted Topics (Viral Media, Paid Traffic) 4.78% 13.38x
Cuba & Mexico Media 1.10% 12.97x
Colorado Cluster 5.54% 11.97x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.20% 11.65x
Texas News 9.04% 11.44x
Texas Sporting & Outdoors Cluster 0.37% 10.81x
Austin Cluster 5.44% 9.84x
Texas University Athletics 5.03% 9.45x
Composition Percentage: The overlap percentage between the New Mexico News audience and the Content Affinity attribute.
Index: A comparison of the New Mexico News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New Mexico News audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male