NEW MEXICO NEWS

Audience Size: 676.2 Thousand Devices

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Explore the New Mexico News Audience

Below you'll find more information about the New Mexico News audience, broken down in different categories based on their digital and physical behaviors. These are 676.2 thousand unique devices whose actions qualify for the New Mexico News audience.

INTERESTS

The New Mexico News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New Mexico News audience is Liberal News Readers.

Interest	Composition	Index
Liberal News Readers	19.48%	12.69x
Arizona Wildcats Fans	28.00%	12.56x
Financial Business Intelligence Researchers	18.50%	11.94x
Law Enforcement Officers	21.76%	11.03x
Conservative News Readers	19.75%	10.86x
Financial News Readers	16.39%	10.83x
Readers of Japanese Content	16.96%	10.47x
Advertising Professionals	17.47%	10.27x
Readers of South Asian Content	15.88%	10.21x
Tampa and St Petersburg Trip Planners	17.21%	10.14x

Composition Percentage: The overlap percentage between the New Mexico News audience and the Interest attribute.

Index: A comparison of the New Mexico News audience to the internet population.

APPAREL RETAILERS

The New Mexico News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New Mexico News audience is J. Crew.

Location	Composition	Index
J. Crew	0.01%	2.59x
Hollister	0.01%	2.57x
Gymboree	0.01%	2.37x
Aeropostale	0.02%	2.30x
Chicos	0.02%	1.84x
White House Black Market	0.01%	1.68x
The Childrens Place	0.02%	1.63x
Mens Wearhouse	0.02%	1.47x
Dressbarn	0.01%	1.34x
Lane Bryant	0.01%	1.29x

Composition Percentage: The overlap percentage between the New Mexico News audience and the Location attribute.

Index: A comparison of the New Mexico News audience to the internet population.

WEBSITES

The New Mexico News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New Mexico News audience is alibi.com.

Website	Composition	Index
alibi.com	1.30%	113.50x
sandiacasino.com	1.64%	108.25x
news-bulletin.com	2.19%	105.03x
visitalbuquerque.org	3.03%	98.14x
santafenewmexican.com	19.33%	94.80x
newmexico.org	3.32%	94.50x
kob.com	34.53%	93.24x
abqjournal.com	23.39%	91.80x
riograndesun.com	1.60%	90.90x
sfreporter.com	5.19%	90.53x

Composition Percentage: The overlap percentage between the New Mexico News audience and the Web attribute.

Index: A comparison of the New Mexico News audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New Mexico News audience is Local & Travel England - North Midlands.

Content Affinity	Composition	Index
Local & Travel England - North Midlands	0.09%	21.74x
Assorted Topics (Web Hosting, Fiction Storytelling, Research)	0.05%	15.03x
Texas Off-Roading	0.03%	14.85x
Central California Cluster	4.34%	13.93x
Cuba & Mexico Media	0.43%	13.79x
Environmental Conservation	0.05%	13.65x
Northern Texas Cluster	18.02%	13.13x
Texas Sporting & Outdoors Cluster	0.05%	12.75x
Texas University Athletics	8.62%	11.34x
Australia & New Zealand Media	2.36%	11.31x

Composition Percentage: The overlap percentage between the New Mexico News audience and the Content Affinity attribute.

Index: A comparison of the New Mexico News audience to the internet population.

DEMOGRAPHICS

The New Mexico News audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male