Dstillery Audiences

NEW MEXICO NEWS

Audience Size: 829.7 Thousand Devices

Explore the New Mexico News Audience

Below you'll find more information about the New Mexico News audience, broken down in different categories based on their digital and physical behaviors. These are 829.7 thousand unique devices whose actions qualify for the New Mexico News audience.

Dstillery Crafted Audiences

INTERESTS

The New Mexico News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New Mexico News audience is Arizona Wildcats Fans.

Interest Composition Index
Arizona Wildcats Fans 30.76% 12.26x
Liberal News Readers 20.23% 11.56x
Financial Business Intelligence Researchers 19.91% 11.32x
Law Enforcement Officers 24.69% 11.24x
Advertising Professionals 18.20% 10.41x
Financial News Readers 16.72% 10.06x
Streaming Radio Listeners 19.20% 9.92x
Tampa and St Petersburg Trip Planners 17.39% 9.82x
Readers of Hispanic Content 22.45% 9.82x
Cholesterol Researchers 14.01% 9.77x
Composition Percentage: The overlap percentage between the New Mexico News audience and the Interest attribute.
Index: A comparison of the New Mexico News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New Mexico News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New Mexico News audience is Forever 21.

Location Composition Index
Forever 21 0.02% 1.78x
Journeys 0.03% 1.45x
Zumiez 0.02% 1.42x
Express 0.02% 1.35x
The Childrens Place 0.03% 1.30x
Buckle 0.02% 1.29x
Maurices 0.04% 1.27x
Chicos 0.02% 1.22x
Lane Bryant 0.02% 1.07x
White House Black Market 0.02% 1.04x
Composition Percentage: The overlap percentage between the New Mexico News audience and the Location attribute.
Index: A comparison of the New Mexico News audience to the internet population.
Dstillery Web Insights

WEBSITES

The New Mexico News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New Mexico News audience is news-bulletin.com.

Website Composition Index
news-bulletin.com 1.12% 171.56x
santafenewmexican.com 4.59% 158.27x
sfreporter.com 3.87% 146.91x
cbs4local.com 5.77% 137.14x
kob.com 44.68% 135.98x
sandiacasino.com 2.02% 134.87x
riograndesun.com 1.14% 134.17x
abqjournal.com 27.89% 130.62x
daily-times.com 6.00% 126.06x
kfoxtv.com 26.20% 123.92x
Composition Percentage: The overlap percentage between the New Mexico News audience and the Web attribute.
Index: A comparison of the New Mexico News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New Mexico News audience is Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania).

Content Affinity Composition Index
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.37% 27.82x
Central California Cluster 3.32% 16.62x
Northern Texas Cluster 12.81% 13.28x
Northern California Cluster 8.63% 12.24x
Australia & New Zealand Media 1.50% 11.95x
San Diego Cluster 6.88% 11.91x
Environmental Conservation 0.04% 11.42x
Cuba & Mexico Media 0.05% 11.00x
Austin Cluster 13.01% 10.42x
East Texas Cluster 3.16% 10.21x
Composition Percentage: The overlap percentage between the New Mexico News audience and the Content Affinity attribute.
Index: A comparison of the New Mexico News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New Mexico News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male