Dstillery Audiences

NEW MEXICO NEWS

Audience Size: 885 Thousand Devices

Explore the New Mexico News Audience

Below you'll find more information about the New Mexico News audience, broken down in different categories based on their digital and physical behaviors. These are 885 thousand unique devices whose actions qualify for the New Mexico News audience.

Dstillery Crafted Audiences

INTERESTS

The New Mexico News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New Mexico News audience is Arizona Wildcats Fans.

Interest Composition Index
Arizona Wildcats Fans 30.24% 14.33x
Liberal News Readers 21.42% 13.07x
Financial Business Intelligence Researchers 21.11% 12.38x
Law Enforcement Officers 25.24% 12.22x
Readers of Hispanic Content 24.21% 11.93x
Advertising Professionals 20.23% 11.49x
Financial News Readers 18.95% 11.30x
Texas Activity Researchers 17.69% 11.00x
Readers of Japanese Content 20.45% 10.88x
Tampa and St Petersburg Trip Planners 19.46% 10.82x
Composition Percentage: The overlap percentage between the New Mexico News audience and the Interest attribute.
Index: A comparison of the New Mexico News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New Mexico News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New Mexico News audience is The Childrens Place.

Location Composition Index
The Childrens Place 0.02% 1.32x
Carhartt 0.12% 1.15x
Maurices 0.01% 0.97x
Johnston and Murphy 0.01% 0.96x
Journeys 0.01% 0.71x
Victoria's Secret 0.01% 0.66x
Composition Percentage: The overlap percentage between the New Mexico News audience and the Location attribute.
Index: A comparison of the New Mexico News audience to the internet population.
Dstillery Web Insights

WEBSITES

The New Mexico News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New Mexico News audience is news-bulletin.com.

Website Composition Index
news-bulletin.com 2.04% 154.13x
sandiacasino.com 1.19% 149.44x
sfreporter.com 4.52% 149.29x
visitalbuquerque.org 1.45% 148.04x
santafenewmexican.com 14.13% 147.00x
newmexico.org 1.61% 141.26x
kob.com 42.82% 139.26x
abqjournal.com 22.99% 135.97x
riograndesun.com 1.33% 131.10x
cbs4local.com 5.54% 129.93x
Composition Percentage: The overlap percentage between the New Mexico News audience and the Web attribute.
Index: A comparison of the New Mexico News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New Mexico News audience is Local & Travel England - North Midlands.

Content Affinity Composition Index
Local & Travel England - North Midlands 0.09% 18.27x
Cuba & Mexico Media 0.33% 17.49x
Central California Cluster 3.76% 17.34x
Northern Texas Cluster 15.44% 15.98x
Texas Sporting & Outdoors Cluster 0.02% 14.63x
Right Wing Blogs - Political Activism 0.10% 14.63x
Texas University Athletics 7.78% 13.26x
Australia & New Zealand Media 2.12% 13.24x
Northern California Cluster 8.17% 13.22x
San Diego Cluster 9.05% 13.19x
Composition Percentage: The overlap percentage between the New Mexico News audience and the Content Affinity attribute.
Index: A comparison of the New Mexico News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New Mexico News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male