Dstillery Audiences

NEW MEXICO NEWS

Audience Size: 676.2 Thousand Devices

Explore the New Mexico News Audience

Below you'll find more information about the New Mexico News audience, broken down in different categories based on their digital and physical behaviors. These are 676.2 thousand unique devices whose actions qualify for the New Mexico News audience.

Dstillery Crafted Audiences

INTERESTS

The New Mexico News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New Mexico News audience is Liberal News Readers.

Interest Composition Index
Liberal News Readers 19.48% 12.69x
Arizona Wildcats Fans 28.00% 12.56x
Financial Business Intelligence Researchers 18.50% 11.94x
Law Enforcement Officers 21.76% 11.03x
Conservative News Readers 19.75% 10.86x
Financial News Readers 16.39% 10.83x
Readers of Japanese Content 16.96% 10.47x
Advertising Professionals 17.47% 10.27x
Readers of South Asian Content 15.88% 10.21x
Tampa and St Petersburg Trip Planners 17.21% 10.14x
Composition Percentage: The overlap percentage between the New Mexico News audience and the Interest attribute.
Index: A comparison of the New Mexico News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New Mexico News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New Mexico News audience is J. Crew.

Location Composition Index
J. Crew 0.01% 2.59x
Hollister 0.01% 2.57x
Gymboree 0.01% 2.37x
Aeropostale 0.02% 2.30x
Chicos 0.02% 1.84x
White House Black Market 0.01% 1.68x
The Childrens Place 0.02% 1.63x
Mens Wearhouse 0.02% 1.47x
Dressbarn 0.01% 1.34x
Lane Bryant 0.01% 1.29x
Composition Percentage: The overlap percentage between the New Mexico News audience and the Location attribute.
Index: A comparison of the New Mexico News audience to the internet population.
Dstillery Web Insights

WEBSITES

The New Mexico News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New Mexico News audience is alibi.com.

Website Composition Index
alibi.com 1.30% 113.50x
sandiacasino.com 1.64% 108.25x
news-bulletin.com 2.19% 105.03x
visitalbuquerque.org 3.03% 98.14x
santafenewmexican.com 19.33% 94.80x
newmexico.org 3.32% 94.50x
kob.com 34.53% 93.24x
abqjournal.com 23.39% 91.80x
riograndesun.com 1.60% 90.90x
sfreporter.com 5.19% 90.53x
Composition Percentage: The overlap percentage between the New Mexico News audience and the Web attribute.
Index: A comparison of the New Mexico News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New Mexico News audience is Local & Travel England - North Midlands.

Content Affinity Composition Index
Local & Travel England - North Midlands 0.09% 21.74x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.05% 15.03x
Texas Off-Roading 0.03% 14.85x
Central California Cluster 4.34% 13.93x
Cuba & Mexico Media 0.43% 13.79x
Environmental Conservation 0.05% 13.65x
Northern Texas Cluster 18.02% 13.13x
Texas Sporting & Outdoors Cluster 0.05% 12.75x
Texas University Athletics 8.62% 11.34x
Australia & New Zealand Media 2.36% 11.31x
Composition Percentage: The overlap percentage between the New Mexico News audience and the Content Affinity attribute.
Index: A comparison of the New Mexico News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New Mexico News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male