Dstillery Audiences

NEW MEXICO NEWS

Audience Size: 973.9 Thousand Devices

Explore the New Mexico News Audience

Below you'll find more information about the New Mexico News audience, broken down in different categories based on their digital and physical behaviors. These are 973.9 thousand unique devices whose actions qualify for the New Mexico News audience.

Dstillery Crafted Audiences

INTERESTS

The New Mexico News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New Mexico News audience is Arizona Wildcats Fans.

Interest Composition Index
Arizona Wildcats Fans 19.49% 11.22x
Liberal News Readers 12.92% 9.79x
Phoenix Trip Planners 19.09% 8.88x
Aspen Trip Planners 16.01% 8.86x
Financial Business Intelligence Researchers 13.56% 8.73x
Social Liberals 14.07% 8.39x
Financial News Readers 11.39% 8.30x
Conservative News Readers 13.08% 8.10x
Tampa and St Petersburg Trip Planners 11.97% 7.75x
Readers of Japanese Content 13.60% 7.73x
Composition Percentage: The overlap percentage between the New Mexico News audience and the Interest attribute.
Index: A comparison of the New Mexico News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New Mexico News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New Mexico News audience is Old Navy.

Location Composition Index
Old Navy 0.10% 2.23x
Calvin Klein 0.01% 1.53x
Columbia 0.01% 1.29x
REI 0.01% 1.19x
Carhartt 0.16% 1.03x
Club Monaco 0.01% 0.88x
Eddie Bauer 0.01% 0.83x
Lane Bryant 0.02% 0.82x
Zumiez 0.01% 0.82x
Talbots 0.02% 0.80x
Composition Percentage: The overlap percentage between the New Mexico News audience and the Location attribute.
Index: A comparison of the New Mexico News audience to the internet population.
Dstillery Web Insights

WEBSITES

The New Mexico News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New Mexico News audience is exponm.com.

Website Composition Index
exponm.com 5.78% 359.44x
elpasoheraldpost.com 2.78% 288.86x
elpasoinc.com 1.55% 288.17x
kfoxtv.com 8.18% 278.58x
santafe.com 3.50% 253.04x
abqjournal.com 9.05% 249.76x
ladailypost.com 2.70% 240.03x
koat.com 29.47% 232.37x
indianpueblo.org 1.20% 229.13x
santafenewmexican.com 8.86% 226.11x
Composition Percentage: The overlap percentage between the New Mexico News audience and the Web attribute.
Index: A comparison of the New Mexico News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New Mexico News audience is Assorted Topics #11662 (Viral Media, Paid Traffic).

Content Affinity Composition Index
Assorted Topics #11662 (Viral Media, Paid Traffic) 4.08% 15.57x
Northern Texas Cluster 8.99% 15.25x
Colorado Cluster 5.55% 13.60x
Assorted Topics #11418 (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.32% 11.87x
Texas News 9.33% 11.80x
Cuba & Mexico Media 1.24% 11.09x
Texas Sporting & Outdoors Cluster 0.50% 10.55x
Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research) 0.23% 10.54x
East Texas Cluster 2.37% 10.28x
Austin Cluster 5.83% 10.00x
Composition Percentage: The overlap percentage between the New Mexico News audience and the Content Affinity attribute.
Index: A comparison of the New Mexico News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New Mexico News audience resonates most for the following age and income brackets.
Age
55-64
Income
Over $250,000