Dstillery Audiences

NEW ORLEANS CLUSTER

Audience Size: 3.1 Million Devices

Explore the New Orleans Cluster Audience

Below you'll find more information about the New Orleans Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the New Orleans Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The New Orleans Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New Orleans Cluster audience is Louisiana State University Tigers Fans.

Interest Composition Index
Louisiana State University Tigers Fans 30.00% 18.07x
Louisiana Trip Planners 37.02% 17.72x
New York City Fine Theatre Enthusiasts 31.80% 17.70x
New Orleans Activities Researchers 31.80% 17.70x
New Orleans Trip Planners 36.52% 17.10x
Louisiana Activities Researchers 26.72% 16.59x
New Orleans Saints Fans 26.58% 14.83x
New Orleans Pelicans Fans 26.94% 14.78x
Jazz Festival Enthusiasts 27.63% 12.40x
Liberal News Readers 15.60% 10.41x
Composition Percentage: The overlap percentage between the New Orleans Cluster audience and the Interest attribute.
Index: A comparison of the New Orleans Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New Orleans Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New Orleans Cluster audience is Express Outlets.

Location Composition Index
Express Outlets 0.01% 2.86x
Charlotte Russe 0.03% 1.92x
Jos A. Bank Clothiers 0.23% 1.71x
Hugo Boss 0.03% 1.65x
The Childrens Place 0.07% 1.37x
Chicos 0.06% 1.33x
Hollister 0.02% 1.28x
Belk 0.02% 1.25x
J. Crew 0.04% 1.22x
Mens Wearhouse 0.24% 1.19x
Composition Percentage: The overlap percentage between the New Orleans Cluster audience and the Location attribute.
Index: A comparison of the New Orleans Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The New Orleans Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New Orleans Cluster audience is latter-blum.com.

Website Composition Index
latter-blum.com 1.03% 121.43x
gardnerrealtors.com 1.29% 109.66x
sbfunguide.com 1.01% 108.02x
visitjeffersonparish.com 1.69% 102.63x
louisiananorthshore.com 1.73% 102.60x
brproud.com 2.96% 98.86x
visitbatonrouge.com 2.59% 98.80x
wwoz.org 1.65% 96.84x
shreveport-bossier.org 1.28% 96.27x
johnnysph.com 1.37% 95.73x
Composition Percentage: The overlap percentage between the New Orleans Cluster audience and the Web attribute.
Index: A comparison of the New Orleans Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New Orleans Cluster audience is Mississippi News.

Content Affinity Composition Index
Mississippi News 8.72% 17.65x
Assorted Topics (Viral Media, Paid Traffic) 5.17% 14.48x
East Texas Cluster 2.88% 11.22x
Local & Travel England - North Midlands 0.03% 10.67x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.18% 10.44x
Texas Sporting & Outdoors Cluster 0.36% 10.43x
Texas University Athletics 5.33% 10.01x
Alabama News 17.06% 9.03x
Local & Travel England - Northern England 0.06% 8.94x
Memphis News 1.10% 8.70x
Composition Percentage: The overlap percentage between the New Orleans Cluster audience and the Content Affinity attribute.
Index: A comparison of the New Orleans Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New Orleans Cluster audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male