Explore the New Orleans Cluster Audience
Below you'll find more information about the New Orleans Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the New Orleans Cluster audience.
INTERESTS
The New Orleans Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the New Orleans Cluster audience is Louisiana Activities Researchers.
| Interest | Composition | Index |
| Louisiana Activities Researchers | 28.00% | 33.68x |
| New Orleans Trip Planners | 52.31% | 31.50x |
| New Orleans Activities Researchers | 34.92% | 31.29x |
| Louisiana State University Tigers Fans | 29.16% | 20.89x |
| Louisiana Trip Planners | 39.99% | 14.61x |
| New Orleans Pelicans Fans | 35.86% | 13.36x |
| New Orleans Saints Fans | 29.21% | 11.60x |
| Financial Business Intelligence Researchers | 9.80% | 11.56x |
| Texas Activity Researchers | 4.90% | 10.77x |
| Nashville Trip Planners | 17.06% | 10.66x |
Composition Percentage:
The overlap percentage between the New Orleans Cluster audience and the Interest attribute.
Index: A comparison of the New Orleans Cluster audience to the internet population.
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APPAREL RETAILERS
The New Orleans Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the New Orleans Cluster audience is Michael Kors.
| Location | Composition | Index |
| Michael Kors | 0.02% | 1.69x |
| White House Black Market | 0.02% | 1.39x |
| J. Crew | 0.01% | 1.39x |
| Lane Bryant | 0.01% | 1.37x |
| Aeropostale | 0.02% | 1.36x |
| Express | 0.02% | 1.17x |
| Old Navy | 0.02% | 1.08x |
| Buckle | 0.02% | 0.87x |
| H&M | 0.01% | 0.84x |
| Zumiez | 0.02% | 0.83x |
Composition Percentage:
The overlap percentage between the New Orleans Cluster audience and the Location attribute.
Index: A comparison of the New Orleans Cluster audience to the internet population.
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WEBSITES
The New Orleans Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the New Orleans Cluster audience is wbrz.com.
| Website | Composition | Index |
| wbrz.com | 1.95% | 86.11x |
| bizneworleans.com | 1.50% | 81.46x |
| americanpress.com | 2.30% | 76.57x |
| neworleanscitypark.com | 1.45% | 76.55x |
| myarklamiss.com | 5.82% | 75.72x |
| stmarynow.com | 1.29% | 75.17x |
| katc.com | 11.83% | 74.54x |
| houmatimes.com | 1.12% | 74.43x |
| wwoz.org | 1.13% | 73.68x |
| wgno.com | 8.83% | 72.69x |
Composition Percentage:
The overlap percentage between the New Orleans Cluster audience and the Web attribute.
Index: A comparison of the New Orleans Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the New Orleans Cluster audience is Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania).
| Content Affinity | Composition | Index |
| Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 1.31% | 35.86x |
| Mississippi News | 10.62% | 17.30x |
| Ohio Universities | 1.85% | 13.22x |
| Northern California Cluster | 5.75% | 11.44x |
| Assorted Topics (Viral Media, Paid Traffic) | 12.28% | 11.14x |
| Florida Naples News Cluster | 3.88% | 10.67x |
| Oil & Energy | 0.05% | 10.67x |
| New Jersey Travel Location Cluster | 2.57% | 10.08x |
| East Texas Cluster | 1.82% | 9.75x |
| Environmental Conservation | 0.02% | 9.52x |
Composition Percentage:
The overlap percentage between the New Orleans Cluster audience and the Content Affinity attribute.
Index: A comparison of the New Orleans Cluster audience to the internet population.
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DEMOGRAPHICS
The New Orleans Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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