Dstillery Audiences

NEW ORLEANS CLUSTER

Audience Size: 2.3 Million Devices

Explore the New Orleans Cluster Audience

Below you'll find more information about the New Orleans Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the New Orleans Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The New Orleans Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New Orleans Cluster audience is New Orleans Activities Researchers.

Interest Composition Index
New Orleans Activities Researchers 39.27% 23.60x
Louisiana Activities Researchers 33.59% 23.43x
Louisiana State University Tigers Fans 31.49% 17.20x
Tampa and St Petersburg Trip Planners 20.63% 13.35x
Liberal News Readers 18.65% 13.08x
New Orleans Trip Planners 37.74% 13.00x
Louisiana Trip Planners 37.43% 12.40x
South Carolina Gamecocks Fans 23.62% 12.06x
Financial Business Intelligence Researchers 17.57% 11.81x
New Orleans Pelicans Fans 32.63% 11.74x
Composition Percentage: The overlap percentage between the New Orleans Cluster audience and the Interest attribute.
Index: A comparison of the New Orleans Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New Orleans Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New Orleans Cluster audience is Talbots.

Location Composition Index
Talbots 0.02% 1.26x
Michael Kors 0.02% 1.16x
Jos A. Bank Clothiers 0.02% 1.14x
Mens Wearhouse 0.04% 1.12x
Lane Bryant 0.03% 1.09x
Dressbarn 0.02% 1.08x
LOFT 0.03% 1.06x
J. Crew 0.02% 1.02x
Old Navy 0.05% 1.01x
Belk 0.01% 1.00x
Composition Percentage: The overlap percentage between the New Orleans Cluster audience and the Location attribute.
Index: A comparison of the New Orleans Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The New Orleans Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New Orleans Cluster audience is bizneworleans.com.

Website Composition Index
bizneworleans.com 1.35% 66.51x
iberianet.com 1.01% 64.88x
neworleanscitypark.com 1.62% 64.17x
wbrz.com 5.90% 62.02x
americanpress.com 1.39% 62.00x
myarklamiss.com 5.61% 59.58x
myneworleans.com 2.17% 58.51x
houmatimes.com 1.12% 58.04x
wwoz.org 1.09% 56.45x
kadn.com 1.14% 56.22x
Composition Percentage: The overlap percentage between the New Orleans Cluster audience and the Web attribute.
Index: A comparison of the New Orleans Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New Orleans Cluster audience is Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania).

Content Affinity Composition Index
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 1.18% 28.78x
Mississippi News 12.56% 16.51x
Beach Vacations 0.10% 12.62x
Assorted Topics (Viral Media, Paid Traffic) 15.77% 12.07x
Northern California Cluster 6.69% 10.97x
Florida Naples News Cluster 5.56% 10.97x
Central California Cluster 1.87% 10.65x
Oil & Energy 0.05% 10.54x
East Texas Cluster 2.65% 10.51x
Texas University Athletics 5.57% 10.28x
Composition Percentage: The overlap percentage between the New Orleans Cluster audience and the Content Affinity attribute.
Index: A comparison of the New Orleans Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New Orleans Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male