Dstillery Audiences

NEW ORLEANS CLUSTER

Audience Size: 3.8 Million Devices

Explore the New Orleans Cluster Audience

Below you'll find more information about the New Orleans Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the New Orleans Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The New Orleans Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New Orleans Cluster audience is New Orleans Activities Researchers.

Interest Composition Index
New Orleans Activities Researchers 35.75% 16.93x
Louisiana Activities Researchers 32.55% 15.55x
Louisiana State University Tigers Fans 34.58% 15.34x
Louisiana Trip Planners 39.95% 14.19x
New Orleans Trip Planners 36.36% 14.01x
New Orleans Pelicans Fans 31.58% 12.27x
New Orleans Saints Fans 28.91% 11.58x
Liberal News Readers 21.90% 11.13x
Tampa and St Petersburg Trip Planners 24.26% 11.12x
South Carolina Gamecocks Fans 25.03% 11.12x
Composition Percentage: The overlap percentage between the New Orleans Cluster audience and the Interest attribute.
Index: A comparison of the New Orleans Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New Orleans Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New Orleans Cluster audience is Talbots.

Location Composition Index
Talbots 0.03% 1.49x
Aeropostale 0.06% 1.46x
Belk 0.01% 1.41x
Lane Bryant 0.03% 1.28x
Express 0.06% 1.20x
Dressbarn 0.03% 1.15x
Buckle 0.04% 1.09x
Ralph Lauren 0.01% 1.09x
White House Black Market 0.04% 1.05x
Jos A. Bank Clothiers 0.03% 1.04x
Composition Percentage: The overlap percentage between the New Orleans Cluster audience and the Location attribute.
Index: A comparison of the New Orleans Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The New Orleans Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New Orleans Cluster audience is louisiananorthshore.com.

Website Composition Index
louisiananorthshore.com 1.19% 68.46x
actionnews17.com 1.38% 68.43x
neworleanscitypark.com 1.35% 67.91x
americanpress.com 1.03% 67.50x
dailycomet.com 1.12% 66.70x
houmatoday.com 2.98% 62.90x
visitbatonrouge.com 1.80% 62.67x
ktbs.com 4.06% 62.57x
iberianet.com 1.62% 62.51x
brproud.com 6.50% 62.01x
Composition Percentage: The overlap percentage between the New Orleans Cluster audience and the Web attribute.
Index: A comparison of the New Orleans Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New Orleans Cluster audience is Mississippi News.

Content Affinity Composition Index
Mississippi News 11.39% 16.55x
East Texas Cluster 4.52% 12.69x
Assorted Topics (Viral Media, Paid Traffic) 10.31% 12.51x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.08% 12.30x
Local & Travel England - North Midlands 0.05% 11.70x
Texas University Athletics 7.09% 11.08x
Fox News Content Consumers 10.68% 10.68x
Texas Sporting & Outdoors Cluster 0.18% 10.05x
Arkansas News 7.98% 9.85x
Memphis News 1.38% 9.33x
Composition Percentage: The overlap percentage between the New Orleans Cluster audience and the Content Affinity attribute.
Index: A comparison of the New Orleans Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New Orleans Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male