Dstillery Audiences

NEW ORLEANS CLUSTER

Audience Size: 1.2 Million Devices

Explore the New Orleans Cluster Audience

Below you'll find more information about the New Orleans Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the New Orleans Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The New Orleans Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New Orleans Cluster audience is New Orleans Activities Researchers.

Interest Composition Index
New Orleans Activities Researchers 60.23% 35.07x
New Orleans Trip Planners 59.65% 34.74x
New Orleans Pelicans Fans 57.12% 34.45x
New Orleans Saints Fans 59.36% 30.36x
Louisiana Activities Researchers 39.84% 24.51x
Louisiana State University Tigers Fans 36.52% 19.99x
Louisiana Trip Planners 51.06% 12.14x
Retired Government Employees 5.09% 10.15x
Nashville Trip Planners 17.17% 9.92x
Houston Activity Researchers 20.74% 9.83x
Composition Percentage: The overlap percentage between the New Orleans Cluster audience and the Interest attribute.
Index: A comparison of the New Orleans Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New Orleans Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New Orleans Cluster audience is Maurices.

Location Composition Index
Maurices 0.01% 0.60x
Composition Percentage: The overlap percentage between the New Orleans Cluster audience and the Location attribute.
Index: A comparison of the New Orleans Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The New Orleans Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New Orleans Cluster audience is bizneworleans.com.

Website Composition Index
bizneworleans.com 1.70% 107.25x
stmarynow.com 1.70% 99.39x
arklatexhomepage.com 2.96% 98.93x
katc.com 11.05% 97.46x
wwoz.org 1.20% 95.27x
wgno.com 8.29% 94.50x
myarklamiss.com 5.98% 93.39x
neworleanscitybusiness.com 1.75% 93.26x
kadn.com 1.33% 93.01x
brproud.com 8.13% 91.87x
Composition Percentage: The overlap percentage between the New Orleans Cluster audience and the Web attribute.
Index: A comparison of the New Orleans Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New Orleans Cluster audience is Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania).

Content Affinity Composition Index
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.70% 40.13x
Mississippi News 10.49% 17.46x
Ohio Universities 1.06% 12.15x
Oil & Energy 0.04% 11.42x
Women Shoppers 0.02% 11.33x
Assorted Topics (Viral Media, Paid Traffic) 8.97% 10.88x
East Texas Cluster 1.44% 10.08x
Northern California Cluster 4.15% 9.26x
Virginia Athletics 0.05% 9.07x
Texas University Athletics 3.33% 9.04x
Composition Percentage: The overlap percentage between the New Orleans Cluster audience and the Content Affinity attribute.
Index: A comparison of the New Orleans Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New Orleans Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male