Dstillery Audiences

NEW ORLEANS CLUSTER

Audience Size: 3.3 Million Devices

Explore the New Orleans Cluster Audience

Below you'll find more information about the New Orleans Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the New Orleans Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The New Orleans Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New Orleans Cluster audience is New Orleans Activities Researchers.

Interest Composition Index
New Orleans Activities Researchers 26.66% 20.50x
Louisiana State University Tigers Fans 22.45% 19.64x
Louisiana Activities Researchers 23.08% 18.94x
New Orleans Trip Planners 27.50% 18.47x
Louisiana Trip Planners 30.65% 18.42x
New Orleans Saints Fans 19.61% 15.06x
New Orleans Pelicans Fans 19.85% 14.36x
Jazz Festival Enthusiasts 19.12% 14.07x
Liberal News Readers 13.26% 12.62x
Tampa and St Petersburg Trip Planners 14.55% 11.97x
Composition Percentage: The overlap percentage between the New Orleans Cluster audience and the Interest attribute.
Index: A comparison of the New Orleans Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New Orleans Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New Orleans Cluster audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.38% 1.42x
Aeropostale 0.08% 1.39x
Talbots 0.06% 1.38x
Lane Bryant 0.06% 1.36x
Buckle 0.26% 1.33x
Levi Strauss 0.03% 1.30x
Belk 0.01% 1.20x
Mens Wearhouse 0.51% 1.16x
Express 0.10% 1.16x
Free People 0.02% 1.16x
Composition Percentage: The overlap percentage between the New Orleans Cluster audience and the Location attribute.
Index: A comparison of the New Orleans Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The New Orleans Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New Orleans Cluster audience is gardnerrealtors.com.

Website Composition Index
gardnerrealtors.com 1.13% 62.32x
visitjeffersonparish.com 1.20% 61.54x
louisiananorthshore.com 1.48% 59.78x
houmatoday.com 2.55% 57.05x
johnnysph.com 1.18% 56.87x
actionnews17.com 1.40% 56.50x
brproud.com 4.49% 55.92x
visitbatonrouge.com 2.16% 55.24x
wwoz.org 1.03% 54.77x
louisiana.edu 1.10% 54.33x
Composition Percentage: The overlap percentage between the New Orleans Cluster audience and the Web attribute.
Index: A comparison of the New Orleans Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New Orleans Cluster audience is Mississippi News.

Content Affinity Composition Index
Mississippi News 10.35% 15.44x
Assorted Topics (Viral Media, Paid Traffic) 7.93% 11.17x
Local & Travel England - North Midlands 0.04% 10.95x
East Texas Cluster 3.78% 10.39x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.14% 9.85x
Texas Sporting & Outdoors Cluster 0.27% 9.61x
Texas University Athletics 6.40% 9.59x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.45% 8.67x
Memphis News 1.36% 8.51x
Arkansas News 6.55% 8.28x
Composition Percentage: The overlap percentage between the New Orleans Cluster audience and the Content Affinity attribute.
Index: A comparison of the New Orleans Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New Orleans Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male