Dstillery Audiences

NEW ORLEANS CLUSTER

Audience Size: 2.5 Million Devices

Explore the New Orleans Cluster Audience

Below you'll find more information about the New Orleans Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the New Orleans Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The New Orleans Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New Orleans Cluster audience is New Orleans Activities Researchers.

Interest Composition Index
New Orleans Activities Researchers 41.70% 20.42x
Louisiana Activities Researchers 37.35% 19.42x
Louisiana State University Tigers Fans 35.64% 16.09x
Liberal News Readers 26.76% 14.23x
Tampa and St Petersburg Trip Planners 27.73% 13.51x
South Carolina Gamecocks Fans 27.90% 12.89x
New Orleans Trip Planners 37.63% 12.65x
Financial Business Intelligence Researchers 24.34% 12.62x
Financial News Readers 23.46% 12.62x
Louisiana Trip Planners 39.36% 12.46x
Composition Percentage: The overlap percentage between the New Orleans Cluster audience and the Interest attribute.
Index: A comparison of the New Orleans Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New Orleans Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New Orleans Cluster audience is Michael Kors.

Location Composition Index
Michael Kors 0.01% 1.81x
Express 0.02% 1.44x
Old Navy 0.02% 1.25x
Buckle 0.01% 1.24x
Lane Bryant 0.01% 1.21x
Chicos 0.01% 1.17x
White House Black Market 0.01% 1.15x
Victoria's Secret 0.02% 1.14x
Zumiez 0.01% 1.12x
The Childrens Place 0.02% 1.11x
Composition Percentage: The overlap percentage between the New Orleans Cluster audience and the Location attribute.
Index: A comparison of the New Orleans Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The New Orleans Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New Orleans Cluster audience is neworleanscitypark.com.

Website Composition Index
neworleanscitypark.com 2.03% 61.64x
iberianet.com 1.10% 61.05x
americanpress.com 1.17% 58.60x
wbrz.com 6.69% 57.99x
myneworleans.com 2.61% 56.47x
thetowntalk.com 1.68% 56.28x
houmatoday.com 3.47% 55.56x
myarklamiss.com 4.78% 54.77x
klfy.com 14.88% 54.00x
fox8live.com 18.07% 53.78x
Composition Percentage: The overlap percentage between the New Orleans Cluster audience and the Web attribute.
Index: A comparison of the New Orleans Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New Orleans Cluster audience is Assorted Topics (Comics, Architecture, Fine Spirits, Sports).

Content Affinity Composition Index
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.12% 18.39x
Mississippi News 14.13% 16.86x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.04% 16.06x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.02% 13.59x
Texas Sporting & Outdoors Cluster 0.02% 13.22x
East Texas Cluster 4.54% 13.16x
Assorted Topics (Viral Media, Paid Traffic) 15.14% 12.95x
Texas University Athletics 7.65% 12.73x
Central California Cluster 2.75% 12.29x
Local & Travel England - North Midlands 0.06% 12.23x
Composition Percentage: The overlap percentage between the New Orleans Cluster audience and the Content Affinity attribute.
Index: A comparison of the New Orleans Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New Orleans Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male