Dstillery Audiences

NEW ORLEANS CLUSTER

Audience Size: 2.4 Million Devices

Explore the New Orleans Cluster Audience

Below you'll find more information about the New Orleans Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the New Orleans Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The New Orleans Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New Orleans Cluster audience is New Orleans Activities Researchers.

Interest Composition Index
New Orleans Activities Researchers 42.04% 20.70x
Louisiana Activities Researchers 37.27% 19.74x
Louisiana State University Tigers Fans 34.26% 15.91x
Liberal News Readers 25.45% 14.23x
Tampa and St Petersburg Trip Planners 25.95% 13.22x
Financial Business Intelligence Researchers 22.72% 12.76x
New Orleans Trip Planners 38.13% 12.66x
South Carolina Gamecocks Fans 27.21% 12.57x
Financial News Readers 21.32% 12.32x
Louisiana Trip Planners 39.35% 12.08x
Composition Percentage: The overlap percentage between the New Orleans Cluster audience and the Interest attribute.
Index: A comparison of the New Orleans Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New Orleans Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New Orleans Cluster audience is Carhartt.

Location Composition Index
Carhartt 0.05% 1.02x
Composition Percentage: The overlap percentage between the New Orleans Cluster audience and the Location attribute.
Index: A comparison of the New Orleans Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The New Orleans Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New Orleans Cluster audience is neworleanscitypark.com.

Website Composition Index
neworleanscitypark.com 2.08% 64.33x
bizneworleans.com 1.02% 62.75x
iberianet.com 1.04% 62.18x
americanpress.com 1.31% 60.33x
wbrz.com 6.90% 57.77x
myneworleans.com 2.90% 57.33x
thetowntalk.com 1.61% 56.47x
myarklamiss.com 5.05% 56.29x
knoe.com 9.71% 54.28x
fox8live.com 18.92% 54.27x
Composition Percentage: The overlap percentage between the New Orleans Cluster audience and the Web attribute.
Index: A comparison of the New Orleans Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New Orleans Cluster audience is Assorted Topics (Comics, Architecture, Fine Spirits, Sports).

Content Affinity Composition Index
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.06% 22.16x
Mississippi News 13.63% 16.15x
Beach Vacations 0.24% 12.65x
Assorted Topics (Viral Media, Paid Traffic) 14.20% 12.38x
Central California Cluster 2.32% 12.32x
East Texas Cluster 4.14% 11.99x
Australia & New Zealand Media 1.71% 11.56x
Texas University Athletics 7.65% 11.46x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.01% 11.24x
Oil & Energy 0.36% 11.19x
Composition Percentage: The overlap percentage between the New Orleans Cluster audience and the Content Affinity attribute.
Index: A comparison of the New Orleans Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New Orleans Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male