Dstillery Audiences

NEW ORLEANS CLUSTER

Audience Size: 2.8 Million Devices

Explore the New Orleans Cluster Audience

Below you'll find more information about the New Orleans Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the New Orleans Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The New Orleans Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New Orleans Cluster audience is New Orleans Activities Researchers.

Interest Composition Index
New Orleans Activities Researchers 42.98% 20.21x
Louisiana Activities Researchers 38.59% 19.51x
Louisiana State University Tigers Fans 34.30% 15.64x
Liberal News Readers 25.52% 13.54x
Tampa and St Petersburg Trip Planners 25.08% 12.78x
Financial Business Intelligence Researchers 23.34% 12.19x
New Orleans Trip Planners 38.08% 12.14x
South Carolina Gamecocks Fans 26.94% 12.05x
Louisiana Trip Planners 39.25% 11.97x
Financial News Readers 21.22% 11.73x
Composition Percentage: The overlap percentage between the New Orleans Cluster audience and the Interest attribute.
Index: A comparison of the New Orleans Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New Orleans Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New Orleans Cluster audience is Dressbarn.

Location Composition Index
Dressbarn 0.01% 1.10x
Mens Wearhouse 0.02% 1.07x
Journeys 0.03% 1.05x
Gap 0.01% 1.04x
Jos A. Bank Clothiers 0.01% 1.04x
Buckle 0.02% 1.04x
Banana Republic 0.02% 1.03x
Hollister 0.01% 1.03x
Chicos 0.02% 0.96x
Lane Bryant 0.01% 0.96x
Composition Percentage: The overlap percentage between the New Orleans Cluster audience and the Location attribute.
Index: A comparison of the New Orleans Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The New Orleans Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New Orleans Cluster audience is bizneworleans.com.

Website Composition Index
bizneworleans.com 1.20% 62.90x
neworleanscitypark.com 2.02% 61.43x
iberianet.com 1.17% 59.70x
americanpress.com 1.50% 59.16x
myneworleans.com 2.91% 56.47x
wbrz.com 6.72% 56.26x
brproud.com 7.45% 55.14x
myarklamiss.com 5.35% 54.94x
klfy.com 15.22% 54.84x
knoe.com 8.12% 54.66x
Composition Percentage: The overlap percentage between the New Orleans Cluster audience and the Web attribute.
Index: A comparison of the New Orleans Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New Orleans Cluster audience is Assorted Topics (Comics, Architecture, Fine Spirits, Sports).

Content Affinity Composition Index
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.03% 19.81x
Mississippi News 13.65% 15.64x
Beach Vacations 0.24% 12.59x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.08% 12.54x
Assorted Topics (Viral Media, Paid Traffic) 14.75% 11.51x
Central California Cluster 2.31% 11.37x
East Texas Cluster 3.90% 11.33x
Texas University Athletics 7.68% 10.94x
Oil & Energy 0.25% 10.77x
Australia & New Zealand Media 1.68% 10.59x
Composition Percentage: The overlap percentage between the New Orleans Cluster audience and the Content Affinity attribute.
Index: A comparison of the New Orleans Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New Orleans Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male