Dstillery Audiences

NEW ORLEANS CLUSTER

Audience Size: 3.5 Million Devices

Explore the New Orleans Cluster Audience

Below you'll find more information about the New Orleans Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the New Orleans Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The New Orleans Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New Orleans Cluster audience is New Orleans Activities Researchers.

Interest Composition Index
New Orleans Activities Researchers 38.17% 16.25x
Louisiana Activities Researchers 34.84% 15.08x
Louisiana State University Tigers Fans 36.39% 14.84x
New Orleans Trip Planners 37.80% 13.59x
Louisiana Trip Planners 41.75% 13.49x
New Orleans Pelicans Fans 32.46% 12.28x
New Orleans Saints Fans 30.08% 11.56x
Tampa and St Petersburg Trip Planners 24.63% 10.75x
Liberal News Readers 22.71% 10.70x
South Carolina Gamecocks Fans 26.09% 10.61x
Composition Percentage: The overlap percentage between the New Orleans Cluster audience and the Interest attribute.
Index: A comparison of the New Orleans Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New Orleans Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New Orleans Cluster audience is Talbots.

Location Composition Index
Talbots 0.05% 1.53x
Buckle 0.32% 1.38x
Aeropostale 0.06% 1.32x
Johnston and Murphy 0.59% 1.28x
Belk 0.01% 1.26x
Jos A. Bank Clothiers 0.29% 1.26x
Free People 0.02% 1.22x
White House Black Market 0.36% 1.21x
Topshop 0.02% 1.18x
Dressbarn 0.04% 1.17x
Composition Percentage: The overlap percentage between the New Orleans Cluster audience and the Location attribute.
Index: A comparison of the New Orleans Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The New Orleans Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New Orleans Cluster audience is visitjeffersonparish.com.

Website Composition Index
visitjeffersonparish.com 1.06% 70.25x
louisiananorthshore.com 1.30% 68.11x
americanpress.com 1.00% 67.34x
dailycomet.com 1.09% 67.20x
houmatoday.com 2.81% 65.29x
actionnews17.com 1.61% 65.22x
visitbatonrouge.com 1.78% 63.55x
myneworleans.com 1.06% 63.50x
brproud.com 5.65% 62.86x
iberianet.com 1.72% 62.81x
Composition Percentage: The overlap percentage between the New Orleans Cluster audience and the Web attribute.
Index: A comparison of the New Orleans Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New Orleans Cluster audience is Mississippi News.

Content Affinity Composition Index
Mississippi News 11.60% 16.79x
Assorted Topics (Viral Media, Paid Traffic) 9.96% 12.28x
East Texas Cluster 4.51% 12.19x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.11% 12.03x
Local & Travel England - North Midlands 0.04% 11.92x
Texas University Athletics 7.27% 10.99x
Texas Sporting & Outdoors Cluster 0.22% 10.24x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.52% 10.05x
Arkansas News 7.60% 9.63x
Memphis News 1.45% 9.56x
Composition Percentage: The overlap percentage between the New Orleans Cluster audience and the Content Affinity attribute.
Index: A comparison of the New Orleans Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New Orleans Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male