Dstillery Audiences

NEW ORLEANS CLUSTER

Audience Size: 1.7 Million Devices

Explore the New Orleans Cluster Audience

Below you'll find more information about the New Orleans Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the New Orleans Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The New Orleans Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New Orleans Cluster audience is Louisiana Activities Researchers.

Interest Composition Index
Louisiana Activities Researchers 30.40% 25.61x
New Orleans Activities Researchers 37.13% 25.33x
Louisiana State University Tigers Fans 28.96% 17.89x
Tampa and St Petersburg Trip Planners 17.34% 13.17x
Liberal News Readers 14.06% 13.16x
Louisiana Trip Planners 39.49% 12.46x
New Orleans Pelicans Fans 33.11% 11.76x
New Orleans Trip Planners 40.23% 11.67x
Financial Business Intelligence Researchers 13.54% 11.04x
New Orleans Saints Fans 28.16% 10.27x
Composition Percentage: The overlap percentage between the New Orleans Cluster audience and the Interest attribute.
Index: A comparison of the New Orleans Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New Orleans Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New Orleans Cluster audience is Lane Bryant.

Location Composition Index
Lane Bryant 0.02% 1.70x
Michael Kors 0.01% 1.33x
Talbots 0.01% 1.33x
White House Black Market 0.02% 1.26x
Chicos 0.02% 1.14x
LOFT 0.02% 1.14x
Dressbarn 0.01% 1.13x
Mens Wearhouse 0.02% 1.11x
Buckle 0.01% 1.02x
Aeropostale 0.02% 0.99x
Composition Percentage: The overlap percentage between the New Orleans Cluster audience and the Location attribute.
Index: A comparison of the New Orleans Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The New Orleans Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New Orleans Cluster audience is wbrz.com.

Website Composition Index
wbrz.com 3.08% 64.25x
bizneworleans.com 1.43% 63.36x
neworleanscitypark.com 1.47% 60.16x
americanpress.com 2.12% 58.91x
kadn.com 1.16% 58.49x
houmatimes.com 1.09% 58.41x
myneworleans.com 1.44% 58.16x
wwoz.org 1.20% 57.75x
myarklamiss.com 6.05% 57.21x
neworleanscitybusiness.com 1.33% 56.71x
Composition Percentage: The overlap percentage between the New Orleans Cluster audience and the Web attribute.
Index: A comparison of the New Orleans Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New Orleans Cluster audience is Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania).

Content Affinity Composition Index
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 1.74% 30.30x
Mississippi News 11.70% 16.56x
Ohio Universities 2.55% 12.29x
Northern California Cluster 7.13% 11.30x
Florida Naples News Cluster 4.99% 10.60x
New Jersey Travel Location Cluster 3.47% 10.36x
Assorted Topics (Viral Media, Paid Traffic) 15.91% 10.31x
Oil & Energy 0.05% 9.88x
New Hampshire News 4.00% 9.66x
Central California Cluster 1.40% 9.43x
Composition Percentage: The overlap percentage between the New Orleans Cluster audience and the Content Affinity attribute.
Index: A comparison of the New Orleans Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New Orleans Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male