Explore the New Orleans Cluster Audience
Below you'll find more information about the New Orleans Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the New Orleans Cluster audience.
INTERESTS
The New Orleans Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the New Orleans Cluster audience is New Orleans Activities Researchers.
| Interest | Composition | Index |
| New Orleans Activities Researchers | 41.70% | 20.42x |
| Louisiana Activities Researchers | 37.35% | 19.42x |
| Louisiana State University Tigers Fans | 35.64% | 16.09x |
| Liberal News Readers | 26.76% | 14.23x |
| Tampa and St Petersburg Trip Planners | 27.73% | 13.51x |
| South Carolina Gamecocks Fans | 27.90% | 12.89x |
| New Orleans Trip Planners | 37.63% | 12.65x |
| Financial Business Intelligence Researchers | 24.34% | 12.62x |
| Financial News Readers | 23.46% | 12.62x |
| Louisiana Trip Planners | 39.36% | 12.46x |
Composition Percentage:
The overlap percentage between the New Orleans Cluster audience and the Interest attribute.
Index: A comparison of the New Orleans Cluster audience to the internet population.
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APPAREL RETAILERS
The New Orleans Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the New Orleans Cluster audience is Michael Kors.
| Location | Composition | Index |
| Michael Kors | 0.01% | 1.81x |
| Express | 0.02% | 1.44x |
| Old Navy | 0.02% | 1.25x |
| Buckle | 0.01% | 1.24x |
| Lane Bryant | 0.01% | 1.21x |
| Chicos | 0.01% | 1.17x |
| White House Black Market | 0.01% | 1.15x |
| Victoria's Secret | 0.02% | 1.14x |
| Zumiez | 0.01% | 1.12x |
| The Childrens Place | 0.02% | 1.11x |
Composition Percentage:
The overlap percentage between the New Orleans Cluster audience and the Location attribute.
Index: A comparison of the New Orleans Cluster audience to the internet population.
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WEBSITES
The New Orleans Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the New Orleans Cluster audience is neworleanscitypark.com.
| Website | Composition | Index |
| neworleanscitypark.com | 2.03% | 61.64x |
| iberianet.com | 1.10% | 61.05x |
| americanpress.com | 1.17% | 58.60x |
| wbrz.com | 6.69% | 57.99x |
| myneworleans.com | 2.61% | 56.47x |
| thetowntalk.com | 1.68% | 56.28x |
| houmatoday.com | 3.47% | 55.56x |
| myarklamiss.com | 4.78% | 54.77x |
| klfy.com | 14.88% | 54.00x |
| fox8live.com | 18.07% | 53.78x |
Composition Percentage:
The overlap percentage between the New Orleans Cluster audience and the Web attribute.
Index: A comparison of the New Orleans Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the New Orleans Cluster audience is Assorted Topics (Comics, Architecture, Fine Spirits, Sports).
| Content Affinity | Composition | Index |
| Assorted Topics (Comics, Architecture, Fine Spirits, Sports) | 0.12% | 18.39x |
| Mississippi News | 14.13% | 16.86x |
| Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) | 0.04% | 16.06x |
| Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) | 0.02% | 13.59x |
| Texas Sporting & Outdoors Cluster | 0.02% | 13.22x |
| East Texas Cluster | 4.54% | 13.16x |
| Assorted Topics (Viral Media, Paid Traffic) | 15.14% | 12.95x |
| Texas University Athletics | 7.65% | 12.73x |
| Central California Cluster | 2.75% | 12.29x |
| Local & Travel England - North Midlands | 0.06% | 12.23x |
Composition Percentage:
The overlap percentage between the New Orleans Cluster audience and the Content Affinity attribute.
Index: A comparison of the New Orleans Cluster audience to the internet population.
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DEMOGRAPHICS
The New Orleans Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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