Dstillery Audiences

NEW ORLEANS CLUSTER

Audience Size: 1.5 Million Devices

Explore the New Orleans Cluster Audience

Below you'll find more information about the New Orleans Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the New Orleans Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The New Orleans Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New Orleans Cluster audience is Louisiana Activities Researchers.

Interest Composition Index
Louisiana Activities Researchers 28.00% 33.68x
New Orleans Trip Planners 52.31% 31.50x
New Orleans Activities Researchers 34.92% 31.29x
Louisiana State University Tigers Fans 29.16% 20.89x
Louisiana Trip Planners 39.99% 14.61x
New Orleans Pelicans Fans 35.86% 13.36x
New Orleans Saints Fans 29.21% 11.60x
Financial Business Intelligence Researchers 9.80% 11.56x
Texas Activity Researchers 4.90% 10.77x
Nashville Trip Planners 17.06% 10.66x
Composition Percentage: The overlap percentage between the New Orleans Cluster audience and the Interest attribute.
Index: A comparison of the New Orleans Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New Orleans Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New Orleans Cluster audience is Michael Kors.

Location Composition Index
Michael Kors 0.02% 1.69x
White House Black Market 0.02% 1.39x
J. Crew 0.01% 1.39x
Lane Bryant 0.01% 1.37x
Aeropostale 0.02% 1.36x
Express 0.02% 1.17x
Old Navy 0.02% 1.08x
Buckle 0.02% 0.87x
H&M 0.01% 0.84x
Zumiez 0.02% 0.83x
Composition Percentage: The overlap percentage between the New Orleans Cluster audience and the Location attribute.
Index: A comparison of the New Orleans Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The New Orleans Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New Orleans Cluster audience is wbrz.com.

Website Composition Index
wbrz.com 1.95% 86.11x
bizneworleans.com 1.50% 81.46x
americanpress.com 2.30% 76.57x
neworleanscitypark.com 1.45% 76.55x
myarklamiss.com 5.82% 75.72x
stmarynow.com 1.29% 75.17x
katc.com 11.83% 74.54x
houmatimes.com 1.12% 74.43x
wwoz.org 1.13% 73.68x
wgno.com 8.83% 72.69x
Composition Percentage: The overlap percentage between the New Orleans Cluster audience and the Web attribute.
Index: A comparison of the New Orleans Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New Orleans Cluster audience is Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania).

Content Affinity Composition Index
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 1.31% 35.86x
Mississippi News 10.62% 17.30x
Ohio Universities 1.85% 13.22x
Northern California Cluster 5.75% 11.44x
Assorted Topics (Viral Media, Paid Traffic) 12.28% 11.14x
Florida Naples News Cluster 3.88% 10.67x
Oil & Energy 0.05% 10.67x
New Jersey Travel Location Cluster 2.57% 10.08x
East Texas Cluster 1.82% 9.75x
Environmental Conservation 0.02% 9.52x
Composition Percentage: The overlap percentage between the New Orleans Cluster audience and the Content Affinity attribute.
Index: A comparison of the New Orleans Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New Orleans Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male