Dstillery Audiences

NEW ORLEANS CLUSTER

Audience Size: 2.8 Million Devices

Explore the New Orleans Cluster Audience

Below you'll find more information about the New Orleans Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the New Orleans Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The New Orleans Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New Orleans Cluster audience is Louisiana State University Tigers Fans.

Interest Composition Index
Louisiana State University Tigers Fans 30.43% 19.22x
Louisiana Trip Planners 38.60% 18.14x
New Orleans Trip Planners 35.29% 18.00x
New Orleans Saints Fans 27.16% 15.29x
New Orleans Pelicans Fans 26.71% 15.22x
Jazz Festival Enthusiasts 26.82% 12.53x
Liberal News Readers 14.05% 10.42x
SEC Fans 5.68% 9.96x
South Carolina Gamecocks Fans 15.04% 9.50x
Tampa and St Petersburg Trip Planners 15.01% 9.21x
Composition Percentage: The overlap percentage between the New Orleans Cluster audience and the Interest attribute.
Index: A comparison of the New Orleans Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New Orleans Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New Orleans Cluster audience is Belk.

Location Composition Index
Belk 0.02% 1.47x
Charlotte Russe 0.02% 1.38x
Hugo Boss 0.02% 1.36x
Chicos 0.05% 1.27x
The Childrens Place 0.05% 1.27x
J. Crew 0.03% 1.21x
Lane Bryant 0.04% 1.16x
Aeropostale 0.03% 1.12x
Dressbarn 0.04% 1.12x
Carhartt 0.20% 1.05x
Composition Percentage: The overlap percentage between the New Orleans Cluster audience and the Location attribute.
Index: A comparison of the New Orleans Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The New Orleans Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New Orleans Cluster audience is cjbrown.com.

Website Composition Index
cjbrown.com 0.67% 130.66x
fsbobr.com 0.67% 130.41x
lamardixonexpocenter.com 0.39% 128.87x
latter-blum.com 1.79% 128.59x
vaneatonromero.com 0.66% 128.17x
brec.org 0.27% 122.20x
gardnerrealtors.com 1.41% 120.92x
smoothiekingcenter.com 0.51% 120.42x
sbfunguide.com 1.09% 120.04x
lhsaa.org 0.40% 119.04x
Composition Percentage: The overlap percentage between the New Orleans Cluster audience and the Web attribute.
Index: A comparison of the New Orleans Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New Orleans Cluster audience is Mississippi News.

Content Affinity Composition Index
Mississippi News 8.86% 19.07x
Assorted Topics #11662 (Viral Media, Paid Traffic) 4.25% 15.89x
East Texas Cluster 2.80% 12.30x
Local & Travel England - North Midlands 0.03% 10.57x
Texas University Athletics 4.31% 9.92x
Alabama News 16.84% 9.68x
Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research) 0.20% 9.61x
Arkansas News 4.99% 9.16x
Fox News Content Consumers 6.34% 9.09x
Memphis News 1.16% 8.94x
Composition Percentage: The overlap percentage between the New Orleans Cluster audience and the Content Affinity attribute.
Index: A comparison of the New Orleans Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New Orleans Cluster audience resonates most for the following age and income brackets.
Age
18-24
Income
Over $250,000