Dstillery Audiences

NEW ORLEANS CLUSTER

Audience Size: 2.6 Million Devices

Explore the New Orleans Cluster Audience

Below you'll find more information about the New Orleans Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the New Orleans Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The New Orleans Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New Orleans Cluster audience is New Orleans Activities Researchers.

Interest Composition Index
New Orleans Activities Researchers 42.40% 20.13x
Louisiana Activities Researchers 37.25% 19.44x
Louisiana State University Tigers Fans 31.97% 14.82x
New Orleans Trip Planners 38.77% 12.51x
Liberal News Readers 23.08% 12.16x
Tampa and St Petersburg Trip Planners 22.62% 11.78x
Louisiana Trip Planners 38.35% 11.77x
Financial Business Intelligence Researchers 21.23% 11.03x
New Orleans Pelicans Fans 31.35% 10.90x
South Carolina Gamecocks Fans 24.61% 10.80x
Composition Percentage: The overlap percentage between the New Orleans Cluster audience and the Interest attribute.
Index: A comparison of the New Orleans Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New Orleans Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New Orleans Cluster audience is Talbots.

Location Composition Index
Talbots 0.02% 1.39x
Jos A. Bank Clothiers 0.02% 1.26x
Chicos 0.03% 1.24x
Aeropostale 0.02% 1.17x
Michael Kors 0.01% 1.14x
Lane Bryant 0.03% 1.13x
The Childrens Place 0.03% 1.05x
LOFT 0.02% 1.00x
Express 0.02% 0.95x
Victoria's Secret 0.03% 0.94x
Composition Percentage: The overlap percentage between the New Orleans Cluster audience and the Location attribute.
Index: A comparison of the New Orleans Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The New Orleans Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New Orleans Cluster audience is neworleanscitypark.com.

Website Composition Index
neworleanscitypark.com 1.45% 58.89x
bizneworleans.com 1.00% 58.60x
iberianet.com 1.04% 57.94x
americanpress.com 1.23% 57.26x
houmatimes.com 1.19% 55.55x
wbrz.com 6.25% 54.20x
myneworleans.com 2.24% 53.02x
knoe.com 6.15% 52.02x
klfy.com 13.99% 51.96x
myarklamiss.com 4.77% 51.59x
Composition Percentage: The overlap percentage between the New Orleans Cluster audience and the Web attribute.
Index: A comparison of the New Orleans Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New Orleans Cluster audience is Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania).

Content Affinity Composition Index
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.19% 16.38x
Mississippi News 12.70% 14.28x
Beach Vacations 0.17% 12.30x
Assorted Topics (Viral Media, Paid Traffic) 13.74% 10.61x
Central California Cluster 2.10% 10.45x
Oil & Energy 0.14% 10.42x
East Texas Cluster 3.21% 10.19x
Australia & New Zealand Media 1.29% 9.90x
Texas University Athletics 6.61% 9.87x
Virginia Athletics 0.10% 9.35x
Composition Percentage: The overlap percentage between the New Orleans Cluster audience and the Content Affinity attribute.
Index: A comparison of the New Orleans Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New Orleans Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male