Dstillery Audiences

NEW ORLEANS CLUSTER

Audience Size: 3.8 Million Devices

Explore the New Orleans Cluster Audience

Below you'll find more information about the New Orleans Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the New Orleans Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The New Orleans Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New Orleans Cluster audience is New Orleans Activities Researchers.

Interest Composition Index
New Orleans Activities Researchers 36.36% 16.48x
Louisiana State University Tigers Fans 33.73% 15.08x
Louisiana Activities Researchers 32.82% 14.89x
Louisiana Trip Planners 37.42% 13.45x
New Orleans Trip Planners 33.67% 12.86x
New Orleans Pelicans Fans 31.41% 11.68x
Tampa and St Petersburg Trip Planners 23.71% 11.52x
South Carolina Gamecocks Fans 24.32% 11.39x
New Orleans Saints Fans 28.38% 11.15x
Liberal News Readers 23.10% 11.10x
Composition Percentage: The overlap percentage between the New Orleans Cluster audience and the Interest attribute.
Index: A comparison of the New Orleans Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New Orleans Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New Orleans Cluster audience is Talbots.

Location Composition Index
Talbots 0.04% 1.99x
Aeropostale 0.05% 1.73x
Ralph Lauren 0.01% 1.45x
Jos A. Bank Clothiers 0.04% 1.39x
Express 0.05% 1.38x
Free People 0.01% 1.19x
Lane Bryant 0.03% 1.17x
Madewell 0.01% 1.15x
Urban Outfitters 0.02% 1.12x
LOFT 0.04% 1.10x
Composition Percentage: The overlap percentage between the New Orleans Cluster audience and the Location attribute.
Index: A comparison of the New Orleans Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The New Orleans Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New Orleans Cluster audience is neworleanscitypark.com.

Website Composition Index
neworleanscitypark.com 1.69% 51.92x
johnnysph.com 1.00% 51.69x
americanpress.com 1.07% 51.39x
dailycomet.com 1.18% 51.33x
visitbatonrouge.com 1.34% 50.48x
ktbs.com 3.56% 50.08x
iberianet.com 1.48% 49.47x
brproud.com 7.10% 48.11x
houmatoday.com 3.41% 47.73x
wwoz.org 1.00% 47.62x
Composition Percentage: The overlap percentage between the New Orleans Cluster audience and the Web attribute.
Index: A comparison of the New Orleans Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New Orleans Cluster audience is Mississippi News.

Content Affinity Composition Index
Mississippi News 13.06% 14.74x
Local & Travel England - North Midlands 0.06% 12.51x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.05% 11.68x
Assorted Topics (Viral Media, Paid Traffic) 12.16% 11.65x
East Texas Cluster 4.52% 11.51x
Fox News Content Consumers 8.88% 11.37x
Texas University Athletics 7.37% 11.02x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.36% 10.89x
Texas Sporting & Outdoors Cluster 0.13% 9.61x
Illinois College Sports 0.20% 9.55x
Composition Percentage: The overlap percentage between the New Orleans Cluster audience and the Content Affinity attribute.
Index: A comparison of the New Orleans Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New Orleans Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male