Dstillery Audiences

NEW PARENTS

Audience Size: 430.7 Thousand Devices

Explore the New Parents Audience

Below you'll find more information about the New Parents audience, broken down in different categories based on their digital and physical behaviors. These are 430.7 thousand unique devices whose actions qualify for the New Parents audience.

Dstillery Crafted Audiences

INTERESTS

The New Parents audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New Parents audience is Parents with Kids.

Interest Composition Index
Parents with Kids 78.62% 28.21x
Mature Parents 70.84% 26.97x
New & Expecting Parents 73.26% 26.71x
Baby Products Buyers 77.28% 26.08x
Child Car Seat Researchers 78.40% 24.41x
Health Conscious Expecting Parents 75.14% 24.21x
Food Allergies Researchers 67.25% 23.63x
Pregnancy Resources Researchers 71.60% 23.03x
Involved Parents 61.96% 21.61x
Doctors 59.75% 20.69x
Composition Percentage: The overlap percentage between the New Parents audience and the Interest attribute.
Index: A comparison of the New Parents audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New Parents audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New Parents audience is Dressbarn.

Location Composition Index
Dressbarn 0.01% 1.36x
Old Navy 0.02% 1.26x
Journeys 0.01% 1.16x
Victoria's Secret 0.01% 1.14x
Carhartt 0.15% 1.09x
Maurices 0.01% 0.93x
Composition Percentage: The overlap percentage between the New Parents audience and the Location attribute.
Index: A comparison of the New Parents audience to the internet population.
Dstillery Web Insights

WEBSITES

The New Parents audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New Parents audience is llli.org.

Website Composition Index
llli.org 13.07% 294.24x
babycareadvice.com 4.28% 284.44x
medelabreastfeedingus.com 18.08% 276.61x
similac.com 9.23% 249.68x
motherlove.com 4.11% 245.02x
infantchart.com 3.98% 232.83x
purplecrying.info 3.67% 215.54x
handinhandparenting.org 3.27% 209.13x
aeroflowbreastpumps.com 6.81% 207.44x
mommysbliss.com 3.53% 206.88x
Composition Percentage: The overlap percentage between the New Parents audience and the Web attribute.
Index: A comparison of the New Parents audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New Parents audience is Parenting & Children's Activities.

Content Affinity Composition Index
Parenting & Children's Activities 13.59% 74.30x
Child Development 18.21% 50.00x
Toys Shopping 4.10% 40.32x
Homeschooling 0.67% 35.50x
Canadian Healthcare 4.80% 32.95x
Cheerleading 0.76% 28.56x
Parenting Blogs 3.57% 26.97x
Reproductive Health 1.17% 24.35x
Children's Health 2.02% 22.89x
Networking Marketing 0.85% 22.65x
Composition Percentage: The overlap percentage between the New Parents audience and the Content Affinity attribute.
Index: A comparison of the New Parents audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New Parents audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female