Dstillery Audiences

NEW PARENTS

Audience Size: 1.3 Million Devices

Explore the New Parents Audience

Below you'll find more information about the New Parents audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the New Parents audience.

Dstillery Crafted Audiences

INTERESTS

The New Parents audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New Parents audience is Parents with Kids.

Interest Composition Index
Parents with Kids 63.79% 26.58x
Health Conscious Expecting Parents 65.52% 25.40x
Mature Parents 54.89% 25.02x
New & Expecting Parents 58.83% 25.00x
Baby Products Buyers 64.71% 24.76x
Child Car Seat Researchers 65.19% 24.21x
Food Allergies Researchers 56.23% 23.70x
Pregnancy Resources Researchers 62.43% 23.17x
Pediatricians 64.80% 22.99x
Involved Parents 50.75% 19.38x
Composition Percentage: The overlap percentage between the New Parents audience and the Interest attribute.
Index: A comparison of the New Parents audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New Parents audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New Parents audience is REI.

Location Composition Index
REI 0.01% 1.38x
Madewell 0.02% 1.24x
Hollister 0.03% 1.21x
Jos A. Bank Clothiers 0.03% 1.20x
The Childrens Place 0.06% 1.17x
Old Navy 0.06% 1.13x
Chicos 0.03% 1.13x
Buckle 0.03% 1.12x
Zumiez 0.04% 1.11x
Dressbarn 0.02% 1.09x
Composition Percentage: The overlap percentage between the New Parents audience and the Location attribute.
Index: A comparison of the New Parents audience to the internet population.
Dstillery Web Insights

WEBSITES

The New Parents audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New Parents audience is pumpstation.com.

Website Composition Index
pumpstation.com 3.18% 216.72x
motherandchildhealth.com 1.99% 208.85x
babycareadvice.com 2.50% 206.39x
childgrowthcalculator.com 1.10% 201.90x
motherlove.com 1.93% 193.12x
lansinoh.com 3.78% 185.08x
llli.org 15.64% 175.94x
homemade-baby-food-recipes.com 3.70% 174.62x
infantrisk.com 2.77% 172.88x
breastfeedingneeds.com 1.91% 168.45x
Composition Percentage: The overlap percentage between the New Parents audience and the Web attribute.
Index: A comparison of the New Parents audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New Parents audience is Parenting & Children's Activities.

Content Affinity Composition Index
Parenting & Children's Activities 10.13% 57.37x
Homeschooling 0.82% 30.18x
Toys Shopping 6.38% 28.88x
Child Development 19.26% 27.40x
Reproductive Health 3.10% 22.95x
Parenting & Pregnancy Resources 68.25% 21.85x
Cheerleading 1.53% 20.30x
Parenting Blogs 2.95% 20.13x
Organic Beauty & Skincare Products 2.39% 19.23x
Children's Health 2.91% 18.71x
Composition Percentage: The overlap percentage between the New Parents audience and the Content Affinity attribute.
Index: A comparison of the New Parents audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New Parents audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female