Dstillery Audiences

NEW PARENTS

Audience Size: 231.2 Thousand Devices

Explore the New Parents Audience

Below you'll find more information about the New Parents audience, broken down in different categories based on their digital and physical behaviors. These are 231.2 thousand unique devices whose actions qualify for the New Parents audience.

Dstillery Crafted Audiences

INTERESTS

The New Parents audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New Parents audience is Parents with Kids.

Interest Composition Index
Parents with Kids 82.75% 39.91x
New & Expecting Parents 76.66% 38.10x
Mature Parents 69.62% 37.60x
Baby Products Buyers 81.46% 34.36x
Child Car Seat Researchers 83.49% 29.16x
Food Allergies Researchers 62.99% 27.26x
Health Conscious Expecting Parents 69.55% 27.12x
Pregnancy Resources Researchers 64.82% 26.05x
Fathers Day Celebrators 43.84% 25.37x
Tech-Savvy Moms 47.16% 25.06x
Composition Percentage: The overlap percentage between the New Parents audience and the Interest attribute.
Index: A comparison of the New Parents audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New Parents audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New Parents audience is Lululemon.

Location Composition Index
Lululemon 0.01% 2.99x
Banana Republic 0.02% 1.89x
LOFT 0.02% 1.85x
Buckle 0.02% 1.52x
Gymboree 0.01% 1.46x
Zumiez 0.01% 1.43x
Victoria's Secret 0.03% 1.42x
Gap 0.01% 1.40x
Aeropostale 0.01% 1.40x
Lane Bryant 0.01% 1.25x
Composition Percentage: The overlap percentage between the New Parents audience and the Location attribute.
Index: A comparison of the New Parents audience to the internet population.
Dstillery Web Insights

WEBSITES

The New Parents audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New Parents audience is askdrsears.com.

Website Composition Index
askdrsears.com 42.74% 440.08x
nestedbean.com 16.78% 439.86x
healthychildren.org 13.88% 400.24x
easybabylife.com 9.09% 280.12x
ahaparenting.com 28.23% 267.18x
babysleepsite.com 70.86% 262.42x
sleepingshouldbeeasy.com 12.97% 248.24x
exclusivepumping.com 20.90% 240.06x
mamapedia.com 12.94% 236.08x
amotherfarfromhome.com 20.49% 205.51x
Composition Percentage: The overlap percentage between the New Parents audience and the Web attribute.
Index: A comparison of the New Parents audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New Parents audience is Parenting & Children's Activities.

Content Affinity Composition Index
Parenting & Children's Activities 9.69% 162.06x
Child Development 7.70% 85.07x
Canada Shopping - General Commerce 1.40% 62.48x
Canadian Healthcare 2.62% 60.68x
Toys Shopping 1.63% 58.87x
Canada Shopping - Kitchenware 1.93% 51.59x
Parenting Blogs 2.90% 49.90x
Canadian Universities 0.86% 38.27x
Family on a Budget 38.89% 29.33x
Children's Health 1.10% 27.31x
Composition Percentage: The overlap percentage between the New Parents audience and the Content Affinity attribute.
Index: A comparison of the New Parents audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New Parents audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female