Dstillery Audiences

NEW PARENTS

Audience Size: 1.1 Million Devices

Explore the New Parents Audience

Below you'll find more information about the New Parents audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the New Parents audience.

Dstillery Crafted Audiences

INTERESTS

The New Parents audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New Parents audience is Parents with Kids.

Interest Composition Index
Parents with Kids 68.86% 24.46x
Health Conscious Expecting Parents 68.00% 24.42x
Baby Products Buyers 69.64% 24.23x
Mature Parents 59.26% 22.94x
New & Expecting Parents 63.28% 22.91x
Child Car Seat Researchers 68.83% 22.88x
Pregnancy Resources Researchers 64.76% 22.50x
Food Allergies Researchers 59.98% 21.81x
Pediatricians 68.05% 21.01x
Involved Parents 54.52% 18.08x
Composition Percentage: The overlap percentage between the New Parents audience and the Interest attribute.
Index: A comparison of the New Parents audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New Parents audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New Parents audience is Ralph Lauren.

Location Composition Index
Ralph Lauren 0.02% 1.34x
Dressbarn 0.03% 1.28x
Tommy Bahama 0.01% 1.23x
Chicos 0.05% 1.17x
Madewell 0.02% 1.16x
Coach 0.04% 1.09x
Brooks Brothers 0.02% 1.08x
Carhartt 0.28% 1.04x
LOFT 0.06% 1.03x
Lane Bryant 0.03% 1.02x
Composition Percentage: The overlap percentage between the New Parents audience and the Location attribute.
Index: A comparison of the New Parents audience to the internet population.
Dstillery Web Insights

WEBSITES

The New Parents audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New Parents audience is pumpstation.com.

Website Composition Index
pumpstation.com 3.25% 206.69x
motherandchildhealth.com 1.94% 199.13x
babycareadvice.com 2.86% 190.69x
lansinoh.com 3.31% 184.27x
motherlove.com 2.30% 176.09x
llli.org 16.30% 173.71x
infantrisk.com 2.84% 169.69x
infantino.com 1.97% 159.34x
neocate.com 1.38% 156.69x
medelabreastfeedingus.com 23.62% 155.74x
Composition Percentage: The overlap percentage between the New Parents audience and the Web attribute.
Index: A comparison of the New Parents audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New Parents audience is Parenting & Children's Activities.

Content Affinity Composition Index
Parenting & Children's Activities 10.54% 56.16x
Homeschooling 0.80% 29.38x
Child Development 19.70% 29.12x
Toys Shopping 6.26% 25.75x
Reproductive Health 2.71% 20.91x
Parenting & Pregnancy Resources 72.51% 19.99x
Cheerleading 1.39% 19.92x
Parenting Blogs 2.75% 19.56x
Children's Health 2.64% 19.16x
Canadian Healthcare 5.40% 18.67x
Composition Percentage: The overlap percentage between the New Parents audience and the Content Affinity attribute.
Index: A comparison of the New Parents audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New Parents audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female