Dstillery Audiences

NEW PARENTS

Audience Size: 50.2 Thousand Devices

Explore the New Parents Audience

Below you'll find more information about the New Parents audience, broken down in different categories based on their digital and physical behaviors. These are 50.2 thousand unique devices whose actions qualify for the New Parents audience.

Dstillery Crafted Audiences

INTERESTS

The New Parents audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New Parents audience is Parents with Kids.

Interest Composition Index
Parents with Kids 80.40% 42.87x
Mature Parents 69.91% 42.06x
New & Expecting Parents 75.66% 41.68x
Baby Products Buyers 80.53% 35.88x
Food Allergies Researchers 63.40% 31.74x
Child Car Seat Researchers 82.17% 30.72x
Health Conscious Expecting Parents 74.46% 30.52x
Pregnancy Resources Researchers 68.20% 30.38x
Fathers Day Celebrators 46.27% 28.15x
Involved Parents 56.26% 26.59x
Composition Percentage: The overlap percentage between the New Parents audience and the Interest attribute.
Index: A comparison of the New Parents audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New Parents audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New Parents audience is Victoria's Secret.

Location Composition Index
Victoria's Secret 0.01% 3.10x
Journeys 0.01% 2.12x
Carhartt 0.02% 0.52x
Composition Percentage: The overlap percentage between the New Parents audience and the Location attribute.
Index: A comparison of the New Parents audience to the internet population.
Dstillery Web Insights

WEBSITES

The New Parents audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New Parents audience is askdrsears.com.

Website Composition Index
askdrsears.com 39.79% 445.28x
nestedbean.com 19.87% 415.33x
healthychildren.org 19.55% 409.33x
ahaparenting.com 26.03% 302.31x
babysleepsite.com 67.66% 298.69x
sleepingshouldbeeasy.com 10.92% 269.55x
exclusivepumping.com 18.63% 265.76x
mamapedia.com 11.15% 265.67x
babyfoode.com 20.04% 210.41x
amotherfarfromhome.com 19.63% 208.32x
Composition Percentage: The overlap percentage between the New Parents audience and the Web attribute.
Index: A comparison of the New Parents audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New Parents audience is Parenting & Children's Activities.

Content Affinity Composition Index
Parenting & Children's Activities 9.73% 164.52x
Child Development 9.22% 89.11x
Canadian Healthcare 3.26% 65.08x
Canada Shopping - General Commerce 1.89% 63.56x
Toys Shopping 1.93% 59.99x
Canada Shopping - Kitchenware 2.18% 51.96x
Parenting Blogs 2.90% 49.18x
Canadian Universities 0.93% 35.34x
Canadian Seniors Real Estate Research Cluster 0.27% 34.44x
Family on a Budget 35.68% 29.02x
Composition Percentage: The overlap percentage between the New Parents audience and the Content Affinity attribute.
Index: A comparison of the New Parents audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New Parents audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female