Audience Size: 1.8 Million Devices
Explore the New Parents Audience
Below you'll find more information about the New Parents audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the New Parents audience.
As seen below, the leading interest for the New Parents audience is Health Conscious Expecting Parents.
|Health Conscious Expecting Parents||52.00%||23.82x|
|Parents with Kids||49.13%||23.39x|
|Child Car Seat Researchers||48.58%||23.01x|
|Pregnancy Resources Researchers||52.24%||21.00x|
|Food Allergies Researchers||42.64%||20.94x|
|Day Care Users||44.35%||17.45x|
As seen below, the apparel retail location most frequented by the New Parents audience is Mens Wearhouse.
|Jos A. Bank Clothiers||0.20%||1.01x|
As seen below, the highest indexing website for the New Parents audience is pumpstation.com.
As seen below, the most visited Content Affinity for the New Parents audience is Parenting & Children's Activities.
|Parenting & Children's Activities||13.99%||45.04x|
|Parenting & Pregnancy Resources||62.87%||18.92x|
|Organic Beauty & Skincare Products||3.36%||17.33x|