Dstillery Audiences

NEW PARENTS

Audience Size: 2 Million Devices

Explore the New Parents Audience

Below you'll find more information about the New Parents audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the New Parents audience.

Dstillery Crafted Audiences

INTERESTS

The New Parents audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New Parents audience is Parents with Kids.

Interest Composition Index
Parents with Kids 49.24% 22.86x
Health Conscious Expecting Parents 52.23% 21.49x
Pregnancy Resources Researchers 51.30% 20.70x
Child Car Seat Researchers 48.79% 20.68x
Pediatricians 55.47% 20.31x
Food Allergies Researchers 43.35% 20.07x
Day Care Users 45.02% 17.23x
Mature Parents 55.91% 15.69x
Involved Parents 38.39% 14.90x
Doctors 36.69% 14.82x
Composition Percentage: The overlap percentage between the New Parents audience and the Interest attribute.
Index: A comparison of the New Parents audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New Parents audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New Parents audience is LL Bean.

Location Composition Index
LL Bean 0.01% 1.37x
Patagonia 0.01% 1.36x
Lane Bryant 0.05% 1.22x
REI 0.02% 1.13x
Tommy Bahama 0.02% 1.08x
Joe's Jeans 0.00% 1.06x
Belk 0.02% 1.05x
Columbia 0.01% 1.04x
Lorna Jane 0.01% 1.04x
Carhartt 0.22% 1.04x
Composition Percentage: The overlap percentage between the New Parents audience and the Location attribute.
Index: A comparison of the New Parents audience to the internet population.
Dstillery Web Insights

WEBSITES

The New Parents audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New Parents audience is pumpstation.com.

Website Composition Index
pumpstation.com 3.46% 177.06x
babycareadvice.com 2.13% 170.94x
motherlove.com 2.69% 161.07x
childgrowthcalculator.com 3.14% 159.06x
llli.org 7.50% 154.02x
homemade-baby-food-recipes.com 4.26% 151.01x
upspringbaby.com 1.17% 149.24x
justthefactsbaby.com 1.10% 149.05x
infantrisk.com 1.91% 147.62x
purplecrying.info 1.74% 142.78x
Composition Percentage: The overlap percentage between the New Parents audience and the Web attribute.
Index: A comparison of the New Parents audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New Parents audience is Parenting & Children's Activities.

Content Affinity Composition Index
Parenting & Children's Activities 14.82% 43.58x
Parenting Blogs 3.09% 24.18x
Homeschooling 0.90% 24.14x
Toys Shopping 10.02% 23.63x
Child Development 19.46% 22.96x
Cheerleading 2.27% 19.11x
Parenting & Pregnancy Resources 60.47% 19.03x
Children's Health 4.23% 18.13x
Organic Beauty & Skincare Products 3.44% 17.13x
Reproductive Health 6.71% 16.97x
Composition Percentage: The overlap percentage between the New Parents audience and the Content Affinity attribute.
Index: A comparison of the New Parents audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New Parents audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female