Dstillery Audiences

NEW PARENTS

Audience Size: 98.3 Thousand Devices

Explore the New Parents Audience

Below you'll find more information about the New Parents audience, broken down in different categories based on their digital and physical behaviors. These are 98.3 thousand unique devices whose actions qualify for the New Parents audience.

Dstillery Crafted Audiences

INTERESTS

The New Parents audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New Parents audience is Mature Parents.

Interest Composition Index
Mature Parents 77.50% 59.33x
Parents with Kids 83.75% 57.03x
New & Expecting Parents 80.00% 51.77x
Baby Products Buyers 83.75% 49.29x
Food Allergies Researchers 68.75% 48.07x
Child Car Seat Researchers 86.25% 45.61x
Tech-Savvy Moms 61.25% 42.83x
Doctors 62.50% 41.24x
Pregnancy Resources Researchers 72.50% 39.63x
Involved Parents 70.00% 39.61x
Composition Percentage: The overlap percentage between the New Parents audience and the Interest attribute.
Index: A comparison of the New Parents audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New Parents audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New Parents audience is Banana Republic.

Location Composition Index
Banana Republic 0.01% 3.58x
American Eagle Outfitters 0.01% 3.19x
Express 0.01% 2.78x
Mens Wearhouse 0.01% 2.58x
Journeys 0.01% 2.00x
Old Navy 0.01% 1.89x
Maurices 0.02% 1.35x
Carhartt 0.06% 1.19x
Composition Percentage: The overlap percentage between the New Parents audience and the Location attribute.
Index: A comparison of the New Parents audience to the internet population.
Dstillery Web Insights

WEBSITES

The New Parents audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New Parents audience is askdrsears.com.

Website Composition Index
askdrsears.com 34.68% 379.61x
healthychildren.org 25.00% 303.29x
nestedbean.com 21.64% 282.03x
ahaparenting.com 25.22% 243.62x
exclusivepumping.com 16.71% 226.98x
babysleepsite.com 65.16% 218.88x
babyfoode.com 16.73% 165.34x
gracobaby.com 8.38% 160.87x
alphamom.com 16.13% 158.05x
parentingscience.com 15.28% 155.91x
Composition Percentage: The overlap percentage between the New Parents audience and the Web attribute.
Index: A comparison of the New Parents audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New Parents audience is Family on a Budget.

Content Affinity Composition Index
Family on a Budget 47.99% 38.94x
Healthcare - Dermatology & Aging 13.94% 36.15x
Coupons & Family 14.21% 35.62x
Parenting & Pregnancy Resources 86.06% 35.51x
Stay at Home Mom 38.07% 33.26x
Baby Names 18.50% 31.47x
Medical & Pharmaceutical Scholarship 4.83% 30.31x
Networking Marketing 0.25% 25.18x
Female Lifestyle Content Readers 5.09% 24.52x
Canada Consumer Product Cluster 4.56% 24.44x
Composition Percentage: The overlap percentage between the New Parents audience and the Content Affinity attribute.
Index: A comparison of the New Parents audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New Parents audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female