Dstillery Audiences

NEW PARENTS

Audience Size: 1.3 Million Devices

Explore the New Parents Audience

Below you'll find more information about the New Parents audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the New Parents audience.

Dstillery Crafted Audiences

INTERESTS

The New Parents audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New Parents audience is Parents with Kids.

Interest Composition Index
Parents with Kids 65.25% 24.54x
Mature Parents 55.18% 23.98x
Health Conscious Expecting Parents 66.07% 23.92x
New & Expecting Parents 59.85% 23.64x
Baby Products Buyers 64.55% 22.88x
Child Car Seat Researchers 64.77% 22.75x
Food Allergies Researchers 57.17% 21.79x
Pregnancy Resources Researchers 63.54% 21.74x
Pediatricians 65.51% 21.17x
Involved Parents 51.85% 18.78x
Composition Percentage: The overlap percentage between the New Parents audience and the Interest attribute.
Index: A comparison of the New Parents audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New Parents audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New Parents audience is Columbia.

Location Composition Index
Columbia 0.02% 1.38x
Buckle 0.32% 1.25x
Jos A. Bank Clothiers 0.30% 1.23x
Club Monaco 0.01% 1.20x
White House Black Market 0.38% 1.20x
Mens Wearhouse 0.47% 1.14x
Bonobos 0.09% 1.12x
Uniqlo 0.02% 1.08x
Brooks Brothers 0.03% 1.07x
Journeys 0.04% 0.98x
Composition Percentage: The overlap percentage between the New Parents audience and the Location attribute.
Index: A comparison of the New Parents audience to the internet population.
Dstillery Web Insights

WEBSITES

The New Parents audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New Parents audience is pumpstation.com.

Website Composition Index
pumpstation.com 3.17% 203.41x
babycareadvice.com 2.35% 195.70x
motherandchildhealth.com 2.21% 193.05x
motherlove.com 1.71% 191.89x
childgrowthcalculator.com 1.43% 187.36x
lansinoh.com 4.11% 169.12x
homemade-baby-food-recipes.com 3.85% 166.58x
askdrsears.com 8.75% 163.90x
llli.org 14.11% 163.50x
infantrisk.com 2.60% 162.35x
Composition Percentage: The overlap percentage between the New Parents audience and the Web attribute.
Index: A comparison of the New Parents audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New Parents audience is Parenting & Children's Activities.

Content Affinity Composition Index
Parenting & Children's Activities 10.23% 56.36x
Homeschooling 0.82% 30.65x
Child Development 19.07% 28.76x
Toys Shopping 6.70% 27.84x
Reproductive Health 3.72% 22.35x
Parenting & Pregnancy Resources 67.66% 21.21x
Parenting Blogs 3.03% 20.68x
Cheerleading 1.61% 19.79x
Children's Health 3.20% 19.62x
Organic Beauty & Skincare Products 2.62% 19.60x
Composition Percentage: The overlap percentage between the New Parents audience and the Content Affinity attribute.
Index: A comparison of the New Parents audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New Parents audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female