Dstillery Audiences

NEW PARENTS

Audience Size: 47.2 Thousand Devices

Explore the New Parents Audience

Below you'll find more information about the New Parents audience, broken down in different categories based on their digital and physical behaviors. These are 47.2 thousand unique devices whose actions qualify for the New Parents audience.

Dstillery Crafted Audiences

INTERESTS

The New Parents audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New Parents audience is New & Expecting Parents.

Interest Composition Index
New & Expecting Parents 74.76% 59.89x
Parents with Kids 80.31% 59.43x
Mature Parents 90.06% 43.31x
Baby Products Buyers 79.35% 39.76x
Child Car Seat Researchers 81.64% 34.64x
Toy Blogs Readers 66.92% 32.75x
Fathers Day Celebrators 34.03% 32.45x
Tech-Savvy Moms 32.70% 30.38x
Parents with Toddlers 76.67% 28.33x
Fertility Treatment Researchers 72.28% 27.29x
Composition Percentage: The overlap percentage between the New Parents audience and the Interest attribute.
Index: A comparison of the New Parents audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New Parents audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New Parents audience is Lane Bryant.

Location Composition Index
Lane Bryant 0.02% 2.95x
Zumiez 0.04% 2.75x
Hollister 0.01% 1.86x
Journeys 0.02% 1.77x
Belk 0.01% 1.64x
Old Navy 0.02% 1.63x
Banana Republic 0.02% 1.58x
Victoria's Secret 0.02% 1.36x
Carhartt 0.09% 1.26x
Mens Wearhouse 0.01% 1.20x
Composition Percentage: The overlap percentage between the New Parents audience and the Location attribute.
Index: A comparison of the New Parents audience to the internet population.
Dstillery Web Insights

WEBSITES

The New Parents audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New Parents audience is babysleepsite.com.

Website Composition Index
babysleepsite.com 76.02% 505.51x
babyfoode.com 28.58% 272.02x
babycenter.ca 34.84% 238.17x
hellomotherhood.com 36.12% 219.41x
yummytoddlerfood.com 38.43% 130.64x
momtastic.com 12.10% 105.50x
mumsnet.com 29.77% 102.24x
mamanatural.com 33.42% 95.30x
community.babycenter.com 69.48% 95.22x
todaysparent.com 26.07% 88.32x
Composition Percentage: The overlap percentage between the New Parents audience and the Web attribute.
Index: A comparison of the New Parents audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New Parents audience is Child Development.

Content Affinity Composition Index
Child Development 3.51% 90.99x
Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) 0.38% 43.58x
Canada Consumer Product Cluster 2.54% 42.56x
Low Carb Diets 6.69% 33.87x
Parenting & Pregnancy Resources 87.21% 30.72x
Family on a Budget 36.34% 28.86x
Stay at Home Mom 33.79% 24.84x
Cakes & Sweets 0.75% 23.87x
Coupons & Family 9.23% 23.04x
Vegetarian Diet 8.22% 21.14x
Composition Percentage: The overlap percentage between the New Parents audience and the Content Affinity attribute.
Index: A comparison of the New Parents audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New Parents audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female