Dstillery Audiences

NEW PARENTS

Audience Size: 1.8 Million Devices

Explore the New Parents Audience

Below you'll find more information about the New Parents audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the New Parents audience.

Dstillery Crafted Audiences

INTERESTS

The New Parents audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New Parents audience is Health Conscious Expecting Parents.

Interest Composition Index
Health Conscious Expecting Parents 52.00% 23.82x
Parents with Kids 49.13% 23.39x
Child Car Seat Researchers 48.58% 23.01x
Pediatricians 51.17% 21.79x
Pregnancy Resources Researchers 52.24% 21.00x
Food Allergies Researchers 42.64% 20.94x
Day Care Users 44.35% 17.45x
Mature Parents 56.14% 16.32x
Involved Parents 37.00% 15.52x
Doctors 35.23% 15.14x
Composition Percentage: The overlap percentage between the New Parents audience and the Interest attribute.
Index: A comparison of the New Parents audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New Parents audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New Parents audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.34% 1.09x
Jos A. Bank Clothiers 0.20% 1.01x
Composition Percentage: The overlap percentage between the New Parents audience and the Location attribute.
Index: A comparison of the New Parents audience to the internet population.
Dstillery Web Insights

WEBSITES

The New Parents audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New Parents audience is pumpstation.com.

Website Composition Index
pumpstation.com 3.52% 171.04x
babycareadvice.com 2.27% 164.78x
motherlove.com 2.89% 157.34x
childgrowthcalculator.com 2.64% 154.01x
homemade-baby-food-recipes.com 4.25% 144.57x
purplecrying.info 1.53% 144.13x
llli.org 9.17% 142.98x
infantrisk.com 2.15% 140.12x
askdrsears.com 15.56% 135.92x
breastfeedingneeds.com 2.15% 135.53x
Composition Percentage: The overlap percentage between the New Parents audience and the Web attribute.
Index: A comparison of the New Parents audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New Parents audience is Parenting & Children's Activities.

Content Affinity Composition Index
Parenting & Children's Activities 13.99% 45.04x
Toys Shopping 8.95% 24.75x
Parenting Blogs 3.25% 23.43x
Child Development 19.71% 22.52x
Cheerleading 2.12% 19.14x
Parenting & Pregnancy Resources 62.87% 18.92x
Reproductive Health 5.84% 17.68x
Children's Health 4.10% 17.67x
Organic Beauty & Skincare Products 3.36% 17.33x
Pet Forums 3.05% 15.41x
Composition Percentage: The overlap percentage between the New Parents audience and the Content Affinity attribute.
Index: A comparison of the New Parents audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New Parents audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female