Dstillery Audiences

NEW PARENTS

Audience Size: 250.2 Thousand Devices

Explore the New Parents Audience

Below you'll find more information about the New Parents audience, broken down in different categories based on their digital and physical behaviors. These are 250.2 thousand unique devices whose actions qualify for the New Parents audience.

Dstillery Crafted Audiences

INTERESTS

The New Parents audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New Parents audience is Mature Parents.

Interest Composition Index
Mature Parents 74.96% 34.36x
Parents with Kids 82.23% 34.03x
New & Expecting Parents 78.65% 31.65x
Baby Products Buyers 81.94% 29.84x
Food Allergies Researchers 69.26% 27.66x
Child Car Seat Researchers 83.02% 26.75x
Health Conscious Expecting Parents 80.51% 26.54x
Pregnancy Resources Researchers 75.67% 26.35x
Involved Parents 66.07% 25.06x
Doctors 63.88% 24.58x
Composition Percentage: The overlap percentage between the New Parents audience and the Interest attribute.
Index: A comparison of the New Parents audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New Parents audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New Parents audience is Dressbarn.

Location Composition Index
Dressbarn 0.01% 1.62x
Victoria's Secret 0.02% 1.49x
Old Navy 0.02% 1.32x
Express 0.01% 1.29x
Carhartt 0.13% 1.12x
Maurices 0.01% 1.11x
Mens Wearhouse 0.01% 1.10x
The Childrens Place 0.01% 0.99x
Composition Percentage: The overlap percentage between the New Parents audience and the Location attribute.
Index: A comparison of the New Parents audience to the internet population.
Dstillery Web Insights

WEBSITES

The New Parents audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New Parents audience is medelabreastfeedingus.com.

Website Composition Index
medelabreastfeedingus.com 14.30% 621.88x
homemade-baby-food-recipes.com 8.08% 370.37x
askdrsears.com 27.36% 368.91x
everydayfamily.com 7.92% 318.62x
marchofdimes.org 8.22% 302.22x
healthychildren.org 37.92% 299.84x
exclusivepumping.com 16.00% 278.58x
nestedbean.com 21.17% 270.42x
ahaparenting.com 22.22% 258.34x
gentlenursery.com 5.50% 252.84x
Composition Percentage: The overlap percentage between the New Parents audience and the Web attribute.
Index: A comparison of the New Parents audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New Parents audience is Parenting & Children's Activities.

Content Affinity Composition Index
Parenting & Children's Activities 12.28% 118.18x
Child Development 14.49% 73.37x
Toys Shopping 3.00% 52.94x
Homeschooling 0.46% 51.83x
Canadian Healthcare 4.50% 50.33x
Parenting Blogs 3.42% 39.79x
Cheerleading 0.38% 36.46x
Reproductive Health 0.71% 34.06x
Children's Health 1.58% 30.47x
Canada Shopping - General Commerce 1.96% 30.05x
Composition Percentage: The overlap percentage between the New Parents audience and the Content Affinity attribute.
Index: A comparison of the New Parents audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New Parents audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female