Dstillery Audiences

NEW PARENTS

Audience Size: 1.8 Million Devices

Explore the New Parents Audience

Below you'll find more information about the New Parents audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the New Parents audience.

Dstillery Crafted Audiences

INTERESTS

The New Parents audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New Parents audience is Mature Parents.

Interest Composition Index
Mature Parents 42.28% 28.94x
Health Conscious Expecting Parents 54.56% 28.28x
Baby Products Buyers 51.82% 28.22x
Parents with Kids 49.98% 27.82x
Child Car Seat Researchers 50.05% 27.54x
New & Expecting Parents 47.83% 27.16x
Pediatricians 51.66% 25.92x
Pregnancy Resources Researchers 52.82% 25.55x
Food Allergies Researchers 43.08% 24.48x
Day Care Users 44.95% 20.44x
Composition Percentage: The overlap percentage between the New Parents audience and the Interest attribute.
Index: A comparison of the New Parents audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New Parents audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New Parents audience is Buckle.

Location Composition Index
Buckle 0.15% 1.16x
Abercrombie & Fitch 0.03% 1.13x
Jos A. Bank Clothiers 0.30% 1.12x
Mens Wearhouse 0.48% 1.11x
Madewell 0.02% 1.10x
REI 0.02% 1.08x
Hollister 0.03% 1.07x
Patagonia 0.02% 1.07x
LOFT 0.06% 1.06x
Chicos 0.05% 1.06x
Composition Percentage: The overlap percentage between the New Parents audience and the Location attribute.
Index: A comparison of the New Parents audience to the internet population.
Dstillery Web Insights

WEBSITES

The New Parents audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New Parents audience is pumpstation.com.

Website Composition Index
pumpstation.com 3.46% 167.73x
babycareadvice.com 2.29% 161.64x
motherlove.com 2.55% 158.03x
childgrowthcalculator.com 2.25% 151.92x
purplecrying.info 1.30% 144.93x
homemade-baby-food-recipes.com 4.14% 142.86x
llli.org 10.78% 139.55x
infantrisk.com 2.33% 137.22x
askdrsears.com 13.43% 135.21x
breastfeedingneeds.com 2.21% 134.54x
Composition Percentage: The overlap percentage between the New Parents audience and the Web attribute.
Index: A comparison of the New Parents audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New Parents audience is Parenting & Children's Activities.

Content Affinity Composition Index
Parenting & Children's Activities 13.47% 45.72x
Homeschooling 0.90% 25.11x
Toys Shopping 8.50% 24.99x
Child Development 19.87% 22.99x
Parenting Blogs 3.10% 22.42x
Cheerleading 2.05% 19.41x
Parenting & Pregnancy Resources 64.23% 18.93x
Reproductive Health 5.49% 18.14x
Organic Beauty & Skincare Products 3.34% 17.24x
Children's Health 3.75% 16.92x
Composition Percentage: The overlap percentage between the New Parents audience and the Content Affinity attribute.
Index: A comparison of the New Parents audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New Parents audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female