Dstillery Audiences

NEW PARENTS

Audience Size: 863.3 Thousand Devices

Explore the New Parents Audience

Below you'll find more information about the New Parents audience, broken down in different categories based on their digital and physical behaviors. These are 863.3 thousand unique devices whose actions qualify for the New Parents audience.

Dstillery Crafted Audiences

INTERESTS

The New Parents audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New Parents audience is Parents with Kids.

Interest Composition Index
Parents with Kids 69.75% 32.49x
New & Expecting Parents 64.06% 30.40x
Baby Products Buyers 70.34% 30.32x
Health Conscious Expecting Parents 69.72% 30.02x
Mature Parents 60.30% 29.99x
Food Allergies Researchers 60.47% 28.58x
Pregnancy Resources Researchers 65.74% 28.53x
Child Car Seat Researchers 70.00% 28.35x
Pediatricians 66.58% 25.43x
Involved Parents 54.51% 23.45x
Composition Percentage: The overlap percentage between the New Parents audience and the Interest attribute.
Index: A comparison of the New Parents audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New Parents audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New Parents audience is Victoria's Secret.

Location Composition Index
Victoria's Secret 0.01% 1.45x
Old Navy 0.01% 1.41x
Carhartt 0.14% 1.29x
Journeys 0.01% 1.22x
Composition Percentage: The overlap percentage between the New Parents audience and the Location attribute.
Index: A comparison of the New Parents audience to the internet population.
Dstillery Web Insights

WEBSITES

The New Parents audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New Parents audience is pumpstation.com.

Website Composition Index
pumpstation.com 2.93% 245.72x
motherandchildhealth.com 1.75% 234.83x
lansinoh.com 2.93% 221.90x
babycareadvice.com 3.32% 213.07x
llli.org 15.10% 212.89x
infantrisk.com 2.98% 198.29x
infantino.com 1.85% 196.59x
medelabreastfeedingus.com 21.83% 195.76x
neocate.com 1.21% 188.51x
gerber.com 1.10% 182.96x
Composition Percentage: The overlap percentage between the New Parents audience and the Web attribute.
Index: A comparison of the New Parents audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New Parents audience is Parenting & Children's Activities.

Content Affinity Composition Index
Parenting & Children's Activities 11.46% 71.12x
Child Development 19.61% 39.96x
Toys Shopping 4.90% 35.96x
Homeschooling 0.87% 34.90x
Cheerleading 1.26% 27.81x
Canadian Healthcare 5.32% 26.13x
Reproductive Health 2.00% 25.12x
Parenting Blogs 3.22% 22.63x
Children's Health 2.50% 22.58x
Organic Beauty & Skincare Products 2.04% 22.38x
Composition Percentage: The overlap percentage between the New Parents audience and the Content Affinity attribute.
Index: A comparison of the New Parents audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New Parents audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female