Dstillery Audiences

NEW PARENTS

Audience Size: 690 Thousand Devices

Explore the New Parents Audience

Below you'll find more information about the New Parents audience, broken down in different categories based on their digital and physical behaviors. These are 690 thousand unique devices whose actions qualify for the New Parents audience.

Dstillery Crafted Audiences

INTERESTS

The New Parents audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New Parents audience is Parents with Kids.

Interest Composition Index
Parents with Kids 73.94% 31.15x
Mature Parents 65.42% 29.15x
Baby Products Buyers 73.37% 28.92x
New & Expecting Parents 68.30% 28.88x
Food Allergies Researchers 63.11% 26.56x
Child Car Seat Researchers 73.39% 26.51x
Health Conscious Expecting Parents 74.65% 25.90x
Pregnancy Resources Researchers 69.97% 25.31x
Involved Parents 58.66% 22.92x
Pediatricians 64.54% 22.83x
Composition Percentage: The overlap percentage between the New Parents audience and the Interest attribute.
Index: A comparison of the New Parents audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New Parents audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New Parents audience is Victoria's Secret.

Location Composition Index
Victoria's Secret 0.02% 2.03x
Old Navy 0.02% 1.50x
Carhartt 0.15% 1.15x
Maurices 0.01% 1.14x
Mens Wearhouse 0.01% 1.08x
Composition Percentage: The overlap percentage between the New Parents audience and the Location attribute.
Index: A comparison of the New Parents audience to the internet population.
Dstillery Web Insights

WEBSITES

The New Parents audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New Parents audience is pumpstation.com.

Website Composition Index
pumpstation.com 2.55% 300.96x
lansinoh.com 2.46% 271.27x
llli.org 13.73% 263.41x
babycareadvice.com 3.96% 249.97x
medelabreastfeedingus.com 19.47% 245.38x
infantrisk.com 2.98% 236.90x
similac.com 10.29% 222.86x
motherlove.com 3.77% 210.10x
infantchart.com 4.28% 210.03x
halosleep.com 2.13% 201.88x
Composition Percentage: The overlap percentage between the New Parents audience and the Web attribute.
Index: A comparison of the New Parents audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New Parents audience is Parenting & Children's Activities.

Content Affinity Composition Index
Parenting & Children's Activities 12.00% 76.18x
Child Development 18.56% 47.20x
Toys Shopping 4.49% 40.31x
Homeschooling 0.69% 34.26x
Canadian Healthcare 5.07% 30.39x
Cheerleading 0.98% 29.93x
Reproductive Health 1.54% 27.03x
Parenting Blogs 3.15% 26.33x
Children's Health 2.18% 24.17x
Organic Beauty & Skincare Products 1.66% 22.62x
Composition Percentage: The overlap percentage between the New Parents audience and the Content Affinity attribute.
Index: A comparison of the New Parents audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New Parents audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female