Dstillery Audiences

NEW PARENTS

Audience Size: 89.6 Thousand Devices

Explore the New Parents Audience

Below you'll find more information about the New Parents audience, broken down in different categories based on their digital and physical behaviors. These are 89.6 thousand unique devices whose actions qualify for the New Parents audience.

Dstillery Crafted Audiences

INTERESTS

The New Parents audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New Parents audience is Mature Parents.

Interest Composition Index
Mature Parents 66.96% 53.35x
Parents with Kids 81.37% 51.34x
New & Expecting Parents 77.61% 49.77x
Baby Products Buyers 79.93% 38.55x
Fathers Day Celebrators 47.23% 36.09x
Child Car Seat Researchers 82.93% 33.56x
Food Allergies Researchers 52.11% 30.94x
Health Conscious Expecting Parents 70.40% 30.27x
Pregnancy Resources Researchers 63.30% 29.92x
Toy Blogs Readers 67.07% 29.89x
Composition Percentage: The overlap percentage between the New Parents audience and the Interest attribute.
Index: A comparison of the New Parents audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New Parents audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New Parents audience is Kate Spade.

Location Composition Index
Kate Spade 0.02% 5.89x
Dressbarn 0.03% 3.23x
Eddie Bauer 0.02% 3.12x
Zumiez 0.03% 2.81x
J. Crew 0.02% 2.43x
Gap 0.03% 2.30x
Maurices 0.06% 2.28x
Jos A. Bank Clothiers 0.02% 2.25x
Coach 0.01% 1.85x
LOFT 0.02% 1.75x
Composition Percentage: The overlap percentage between the New Parents audience and the Location attribute.
Index: A comparison of the New Parents audience to the internet population.
Dstillery Web Insights

WEBSITES

The New Parents audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New Parents audience is askdrsears.com.

Website Composition Index
askdrsears.com 45.04% 755.55x
ahaparenting.com 30.04% 455.39x
babysleepsite.com 76.42% 454.07x
exclusivepumping.com 24.89% 338.06x
amotherfarfromhome.com 22.73% 327.94x
naturalbabylife.com 17.49% 300.23x
mamapedia.com 17.90% 289.41x
parentingscience.com 17.03% 284.43x
sleepingshouldbeeasy.com 21.13% 278.21x
alphamom.com 17.77% 269.03x
Composition Percentage: The overlap percentage between the New Parents audience and the Web attribute.
Index: A comparison of the New Parents audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New Parents audience is Parenting & Children's Activities.

Content Affinity Composition Index
Parenting & Children's Activities 4.51% 215.47x
Child Development 2.75% 78.85x
Canada Shopping - Kitchenware 0.95% 69.24x
Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) 0.38% 43.58x
Canadian Healthcare 0.61% 42.47x
Parenting Blogs 1.60% 35.62x
Parenting & Pregnancy Resources 87.99% 32.42x
Family on a Budget 36.65% 30.20x
Canada Consumer Product Cluster 2.66% 28.49x
Low Carb Diets 5.46% 26.41x
Composition Percentage: The overlap percentage between the New Parents audience and the Content Affinity attribute.
Index: A comparison of the New Parents audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New Parents audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female