Dstillery Audiences

NEW PARENTS

Audience Size: 1.6 Million Devices

Explore the New Parents Audience

Below you'll find more information about the New Parents audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the New Parents audience.

Dstillery Crafted Audiences

INTERESTS

The New Parents audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New Parents audience is Health Conscious Expecting Parents.

Interest Composition Index
Health Conscious Expecting Parents 57.47% 25.53x
Child Car Seat Researchers 53.27% 24.28x
Parents with Kids 55.85% 24.03x
Mature Parents 47.81% 23.75x
Baby Products Buyers 56.83% 23.21x
New & Expecting Parents 52.48% 23.20x
Pregnancy Resources Researchers 57.38% 21.81x
Pediatricians 57.05% 21.74x
Food Allergies Researchers 48.72% 20.97x
Involved Parents 40.79% 18.31x
Composition Percentage: The overlap percentage between the New Parents audience and the Interest attribute.
Index: A comparison of the New Parents audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New Parents audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New Parents audience is REI.

Location Composition Index
REI 0.02% 1.26x
Ralph Lauren 0.02% 1.26x
Buckle 0.27% 1.18x
Mens Wearhouse 0.58% 1.18x
Jos A. Bank Clothiers 0.35% 1.17x
LL Bean 0.01% 1.09x
Columbia 0.02% 1.09x
Eddie Bauer 0.03% 1.08x
White House Black Market 0.31% 1.07x
Journeys 0.06% 1.05x
Composition Percentage: The overlap percentage between the New Parents audience and the Location attribute.
Index: A comparison of the New Parents audience to the internet population.
Dstillery Web Insights

WEBSITES

The New Parents audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New Parents audience is pumpstation.com.

Website Composition Index
pumpstation.com 3.45% 136.85x
babycareadvice.com 2.40% 132.64x
motherlove.com 2.23% 130.74x
childgrowthcalculator.com 1.93% 125.60x
purplecrying.info 1.10% 120.22x
homemade-baby-food-recipes.com 4.23% 115.16x
llli.org 12.73% 113.53x
infantrisk.com 2.48% 112.83x
breastfeedingneeds.com 2.24% 111.90x
askdrsears.com 11.54% 111.36x
Composition Percentage: The overlap percentage between the New Parents audience and the Web attribute.
Index: A comparison of the New Parents audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New Parents audience is Parenting & Children's Activities.

Content Affinity Composition Index
Parenting & Children's Activities 12.78% 45.12x
Homeschooling 0.94% 25.66x
Child Development 20.25% 24.28x
Toys Shopping 8.10% 23.77x
Parenting Blogs 3.18% 20.35x
Cheerleading 1.98% 18.68x
Reproductive Health 5.28% 18.26x
Children's Health 3.67% 18.09x
Parenting & Pregnancy Resources 66.72% 17.90x
Organic Beauty & Skincare Products 3.31% 16.86x
Composition Percentage: The overlap percentage between the New Parents audience and the Content Affinity attribute.
Index: A comparison of the New Parents audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New Parents audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female