Dstillery Audiences

NEW PARENTS

Audience Size: 119.2 Thousand Devices

Explore the New Parents Audience

Below you'll find more information about the New Parents audience, broken down in different categories based on their digital and physical behaviors. These are 119.2 thousand unique devices whose actions qualify for the New Parents audience.

Dstillery Crafted Audiences

INTERESTS

The New Parents audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New Parents audience is Parents with Kids.

Interest Composition Index
Parents with Kids 82.53% 40.01x
New & Expecting Parents 77.46% 38.63x
Mature Parents 70.20% 38.01x
Baby Products Buyers 82.45% 33.82x
Child Car Seat Researchers 83.78% 29.59x
Fathers Day Celebrators 48.44% 28.12x
Health Conscious Expecting Parents 71.61% 28.04x
Food Allergies Researchers 58.81% 27.32x
Pregnancy Resources Researchers 67.00% 26.89x
Involved Parents 56.16% 25.64x
Composition Percentage: The overlap percentage between the New Parents audience and the Interest attribute.
Index: A comparison of the New Parents audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New Parents audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New Parents audience is Kate Spade.

Location Composition Index
Kate Spade 0.02% 5.89x
Dressbarn 0.03% 2.72x
J. Crew 0.02% 2.43x
Hollister 0.02% 1.99x
Michael Kors 0.02% 1.91x
Gymboree 0.02% 1.74x
White House Black Market 0.02% 1.32x
Maurices 0.03% 1.28x
Chicos 0.02% 1.25x
Mens Wearhouse 0.02% 1.22x
Composition Percentage: The overlap percentage between the New Parents audience and the Location attribute.
Index: A comparison of the New Parents audience to the internet population.
Dstillery Web Insights

WEBSITES

The New Parents audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New Parents audience is askdrsears.com.

Website Composition Index
askdrsears.com 44.92% 562.60x
babysleepsite.com 73.35% 359.14x
ahaparenting.com 29.65% 341.07x
exclusivepumping.com 23.23% 276.33x
sleepingshouldbeeasy.com 15.94% 274.02x
mamapedia.com 16.03% 259.72x
amotherfarfromhome.com 21.57% 253.92x
parentingscience.com 18.11% 239.24x
naturalbabylife.com 13.12% 234.72x
babyfoode.com 24.70% 225.76x
Composition Percentage: The overlap percentage between the New Parents audience and the Web attribute.
Index: A comparison of the New Parents audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New Parents audience is Parenting & Children's Activities.

Content Affinity Composition Index
Parenting & Children's Activities 7.44% 180.46x
Child Development 5.23% 86.19x
Canada Shopping - General Commerce 0.77% 72.83x
Canadian Healthcare 1.73% 68.07x
Toys Shopping 1.01% 64.10x
Canada Shopping - Kitchenware 1.45% 59.68x
Parenting Blogs 2.58% 53.01x
Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) 0.38% 43.58x
Canadian Universities 0.50% 36.39x
Family on a Budget 38.60% 31.84x
Composition Percentage: The overlap percentage between the New Parents audience and the Content Affinity attribute.
Index: A comparison of the New Parents audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New Parents audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female