Dstillery Audiences

NEW PARENTS

Audience Size: 2.1 Million Devices

Explore the New Parents Audience

Below you'll find more information about the New Parents audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the New Parents audience.

Dstillery Crafted Audiences

INTERESTS

The New Parents audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New Parents audience is Parents with Kids.

Interest Composition Index
Parents with Kids 47.14% 19.56x
Pregnancy Resources Researchers 51.31% 17.37x
Pediatricians 52.40% 16.97x
Food Allergies Researchers 42.01% 16.80x
Day Care Users 43.81% 14.71x
Mature Parents 54.52% 13.46x
Hands-On Parents 34.49% 12.61x
Involved Parents 34.82% 12.40x
New & Expecting Parents 61.93% 12.40x
Doctors 34.49% 12.01x
Composition Percentage: The overlap percentage between the New Parents audience and the Interest attribute.
Index: A comparison of the New Parents audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New Parents audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New Parents audience is LL Bean.

Location Composition Index
LL Bean 0.01% 1.43x
Gymboree 0.03% 1.17x
Hollister 0.02% 1.16x
Free People 0.02% 1.12x
Intermix 0.01% 1.09x
Old Navy 0.06% 1.08x
LOFT 0.04% 1.06x
Lane Bryant 0.04% 1.03x
Levi Strauss 0.01% 1.03x
Eddie Bauer 0.01% 1.03x
Composition Percentage: The overlap percentage between the New Parents audience and the Location attribute.
Index: A comparison of the New Parents audience to the internet population.
Dstillery Web Insights

WEBSITES

The New Parents audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New Parents audience is pumpstation.com.

Website Composition Index
pumpstation.com 3.57% 147.32x
bestforbabes.org 0.56% 146.61x
babycareadvice.com 2.09% 144.28x
sleepingbaby.com 0.34% 143.25x
alternative-mama.com 0.44% 140.27x
boba.com 0.35% 139.48x
motherlove.com 2.52% 136.34x
llli.org 6.91% 133.06x
katebaer.com 0.37% 130.41x
childgrowthcalculator.com 3.66% 127.66x
Composition Percentage: The overlap percentage between the New Parents audience and the Web attribute.
Index: A comparison of the New Parents audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New Parents audience is Parenting & Children's Activities.

Content Affinity Composition Index
Parenting & Children's Activities 14.71% 33.55x
Parenting Blogs 3.15% 19.57x
Homeschooling 0.98% 18.95x
Toys Shopping 9.87% 18.01x
Child Development 19.90% 17.65x
Parenting & Pregnancy Resources 59.52% 16.07x
Cheerleading 2.16% 14.66x
Organic Beauty & Skincare Products 3.42% 13.42x
Children's Health 4.37% 13.42x
Reproductive Health 6.61% 12.78x
Composition Percentage: The overlap percentage between the New Parents audience and the Content Affinity attribute.
Index: A comparison of the New Parents audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New Parents audience resonates most for the following age and income brackets.
Age
65+
Income
Under $25,000