Dstillery Audiences

NEW PARENTS

Audience Size: 1 Million Devices

Explore the New Parents Audience

Below you'll find more information about the New Parents audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the New Parents audience.

Dstillery Crafted Audiences

INTERESTS

The New Parents audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New Parents audience is Parents with Kids.

Interest Composition Index
Parents with Kids 69.38% 29.16x
Baby Products Buyers 70.98% 27.32x
Mature Parents 59.66% 27.28x
New & Expecting Parents 64.28% 26.87x
Health Conscious Expecting Parents 70.94% 25.90x
Food Allergies Researchers 60.52% 25.79x
Child Car Seat Researchers 70.26% 25.56x
Pregnancy Resources Researchers 66.42% 25.09x
Pediatricians 67.03% 24.28x
Involved Parents 55.02% 21.62x
Composition Percentage: The overlap percentage between the New Parents audience and the Interest attribute.
Index: A comparison of the New Parents audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New Parents audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New Parents audience is REI.

Location Composition Index
REI 0.01% 1.87x
The North Face 0.01% 1.74x
Eddie Bauer 0.02% 1.57x
Free People 0.02% 1.55x
Kate Spade 0.02% 1.44x
Talbots 0.02% 1.31x
Zara 0.01% 1.30x
Mens Wearhouse 0.05% 1.29x
J. Crew 0.03% 1.29x
H&M 0.04% 1.28x
Composition Percentage: The overlap percentage between the New Parents audience and the Location attribute.
Index: A comparison of the New Parents audience to the internet population.
Dstillery Web Insights

WEBSITES

The New Parents audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New Parents audience is pumpstation.com.

Website Composition Index
pumpstation.com 3.09% 224.21x
motherandchildhealth.com 1.86% 216.00x
babycareadvice.com 3.04% 202.27x
lansinoh.com 3.16% 201.68x
llli.org 15.68% 191.46x
infantrisk.com 2.88% 183.78x
motherlove.com 2.67% 177.86x
infantino.com 1.92% 176.20x
medelabreastfeedingus.com 22.85% 173.74x
neocate.com 1.31% 172.14x
Composition Percentage: The overlap percentage between the New Parents audience and the Web attribute.
Index: A comparison of the New Parents audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New Parents audience is Parenting & Children's Activities.

Content Affinity Composition Index
Parenting & Children's Activities 11.00% 63.48x
Child Development 20.00% 35.02x
Homeschooling 0.83% 33.45x
Toys Shopping 5.81% 31.27x
Cheerleading 1.39% 24.61x
Reproductive Health 2.44% 23.35x
Canadian Healthcare 5.27% 22.37x
Parenting Blogs 2.98% 22.09x
Children's Health 2.65% 21.47x
Parenting & Pregnancy Resources 74.83% 21.23x
Composition Percentage: The overlap percentage between the New Parents audience and the Content Affinity attribute.
Index: A comparison of the New Parents audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New Parents audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female