Dstillery Audiences

NEW YORK CITY EDUCATION & NEWS CLUSTER

Audience Size: 1.1 Million Devices

Explore the New York City Education & News Cluster Audience

Below you'll find more information about the New York City Education & News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the New York City Education & News Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The New York City Education & News Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New York City Education & News Cluster audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 50.38% 20.77x
New York Trip Planners 46.48% 18.90x
Ballet Enthusiasts 45.24% 18.56x
Restaurant Menu Researchers 37.73% 15.76x
Broadway Fans 33.18% 15.76x
College Students 36.61% 14.99x
Stay-at-Home Parents 36.32% 13.73x
Northeastern Voters 26.81% 12.96x
Yale University Fans 33.12% 12.69x
Orthopedic Health Researchers 33.08% 12.66x
Composition Percentage: The overlap percentage between the New York City Education & News Cluster audience and the Interest attribute.
Index: A comparison of the New York City Education & News Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New York City Education & News Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New York City Education & News Cluster audience is Everlane.

Location Composition Index
Everlane 0.04% 12.42x
Supreme 0.09% 9.69x
Patagonia 0.16% 9.23x
Club Monaco 0.08% 8.35x
Intermix 0.06% 6.31x
Armani 0.15% 6.30x
Levi Strauss 0.08% 6.29x
Zara 0.18% 6.15x
Calvin Klein 0.06% 5.98x
Hugo Boss 0.12% 5.78x
Composition Percentage: The overlap percentage between the New York City Education & News Cluster audience and the Location attribute.
Index: A comparison of the New York City Education & News Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The New York City Education & News Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New York City Education & News Cluster audience is ccny.cuny.edu.

Website Composition Index
ccny.cuny.edu 11.07% 315.91x
bmcc.cuny.edu 3.07% 315.06x
law.columbia.edu 1.45% 282.64x
nyccfb.info 4.17% 255.06x
lehman.edu 4.72% 253.06x
nyccharterschools.org 1.10% 244.07x
montefiore.org 5.49% 243.63x
nyp.org 7.97% 242.46x
healthfirst.org 2.84% 242.11x
wphospital.org 1.20% 241.85x
Composition Percentage: The overlap percentage between the New York City Education & News Cluster audience and the Web attribute.
Index: A comparison of the New York City Education & News Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New York City Education & News Cluster audience is New York City Real Estate Research Cluster.

Content Affinity Composition Index
New York City Real Estate Research Cluster 25.50% 45.03x
NYC Tourist Attractions 32.48% 37.13x
Hudson Valley New York Media 12.00% 28.97x
Philanthropy - Nonprofits 2.38% 28.49x
New York City Family & Activity Cluster 21.75% 28.46x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.76% 23.31x
Law School Research Cluster 1.23% 22.59x
MBA Education 11.93% 21.97x
Institutional Investing 2.95% 21.27x
Art News & Products 3.00% 20.61x
Composition Percentage: The overlap percentage between the New York City Education & News Cluster audience and the Content Affinity attribute.
Index: A comparison of the New York City Education & News Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New York City Education & News Cluster audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male