Dstillery Audiences

NEW YORK CITY EDUCATION & NEWS CLUSTER

Audience Size: 470.7 Thousand Devices

Explore the New York City Education & News Cluster Audience

Below you'll find more information about the New York City Education & News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 470.7 thousand unique devices whose actions qualify for the New York City Education & News Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The New York City Education & News Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New York City Education & News Cluster audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 61.76% 26.94x
Ballet Enthusiasts 59.11% 21.54x
Restaurant Menu Researchers 48.59% 20.02x
New York Trip Planners 52.35% 18.81x
College Students 41.34% 18.60x
School Closings Updates Readers 0.92% 18.04x
Online Grocery Shoppers 46.63% 17.75x
Broadway Fans 39.58% 17.36x
Real Estate Decision Makers 40.24% 16.06x
Orthopedic Health Researchers 37.37% 15.34x
Composition Percentage: The overlap percentage between the New York City Education & News Cluster audience and the Interest attribute.
Index: A comparison of the New York City Education & News Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New York City Education & News Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New York City Education & News Cluster audience is Patagonia.

Location Composition Index
Patagonia 0.01% 4.27x
LOFT 0.01% 3.77x
Gap 0.01% 3.72x
The Childrens Place 0.02% 3.48x
Old Navy 0.01% 2.21x
Victoria's Secret 0.01% 1.97x
Carhartt 0.03% 0.37x
Composition Percentage: The overlap percentage between the New York City Education & News Cluster audience and the Location attribute.
Index: A comparison of the New York City Education & News Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The New York City Education & News Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New York City Education & News Cluster audience is mssm.edu.

Website Composition Index
mssm.edu 12.76% 270.16x
cuny.edu 20.74% 264.14x
gothamgazette.com 3.74% 245.27x
coned.com 22.49% 220.75x
montefiore.org 5.07% 217.25x
nyccfb.info 7.30% 216.40x
ny.gov 7.19% 216.26x
wphospital.org 2.19% 196.12x
nyu.edu 6.07% 191.03x
nysba.org 2.17% 188.72x
Composition Percentage: The overlap percentage between the New York City Education & News Cluster audience and the Web attribute.
Index: A comparison of the New York City Education & News Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New York City Education & News Cluster audience is NYC Tourist Attractions.

Content Affinity Composition Index
NYC Tourist Attractions 25.30% 58.19x
New York City Real Estate Research Cluster 29.27% 39.95x
MBA Education 8.55% 39.28x
Philanthropy - Nonprofits 1.09% 38.67x
Law School Research Cluster 0.41% 37.03x
University Press 5.21% 32.55x
Institutional Investing 1.78% 31.91x
Social & Demographic Trends 0.76% 29.62x
California Universities 3.13% 27.92x
Education Cluster 6.41% 27.13x
Composition Percentage: The overlap percentage between the New York City Education & News Cluster audience and the Content Affinity attribute.
Index: A comparison of the New York City Education & News Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New York City Education & News Cluster audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male