NEW YORK CITY EDUCATION & NEWS CLUSTER

Audience Size: 1.2 Million Devices

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Explore the New York City Education & News Cluster Audience

Below you'll find more information about the New York City Education & News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the New York City Education & News Cluster audience.

INTERESTS

The New York City Education & News Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New York City Education & News Cluster audience is New York Trip Planners.

Interest	Composition	Index
New York Trip Planners	46.54%	17.56x
Broadway Fans	30.97%	15.23x
College Students	33.39%	13.69x
Stay-at-Home Parents	36.05%	13.23x
Online Grocery Shoppers	59.55%	12.39x
Northeastern Voters	25.70%	12.30x
Orthopedic Health Researchers	31.55%	12.10x
Caribbean Trip Planners	30.90%	12.06x
Yale University Fans	28.92%	11.87x
Harvard University Fans	27.14%	10.90x

Composition Percentage: The overlap percentage between the New York City Education & News Cluster audience and the Interest attribute.

Index: A comparison of the New York City Education & News Cluster audience to the internet population.

APPAREL RETAILERS

The New York City Education & News Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New York City Education & News Cluster audience is Club Monaco.

Location	Composition	Index
Club Monaco	0.05%	6.30x
Intermix	0.05%	6.10x
Zara	0.13%	6.10x
Armani	0.10%	5.74x
Levi Strauss	0.05%	5.51x
Hugo Boss	0.07%	5.08x
American Apparel	0.13%	4.90x
The Childrens Place	0.20%	4.53x
Lululemon	0.18%	4.51x
Victoria's Secret	0.27%	4.24x

Composition Percentage: The overlap percentage between the New York City Education & News Cluster audience and the Location attribute.

Index: A comparison of the New York City Education & News Cluster audience to the internet population.

WEBSITES

The New York City Education & News Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New York City Education & News Cluster audience is ccny.cuny.edu.

Website	Composition	Index
ccny.cuny.edu	11.13%	273.41x
lehman.edu	4.64%	235.37x
nyccharterschools.org	1.07%	225.71x
law.columbia.edu	1.31%	225.40x
nyp.org	10.26%	220.88x
montefiore.org	6.94%	218.45x
cityandstateny.com	1.44%	216.49x
rumcsi.org	1.13%	215.33x
maimonidesmed.org	3.85%	214.66x
wphospital.org	1.20%	208.93x

Composition Percentage: The overlap percentage between the New York City Education & News Cluster audience and the Web attribute.

Index: A comparison of the New York City Education & News Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New York City Education & News Cluster audience is New York City Real Estate Research Cluster.

Content Affinity	Composition	Index
New York City Real Estate Research Cluster	23.78%	44.79x
NYC Tourist Attractions	32.18%	35.23x
New York City Family & Activity Cluster	18.76%	30.32x
Hudson Valley New York Media	11.15%	28.34x
Philanthropy - Nonprofits	2.30%	24.94x
Assorted Topics #11368 (Retail Products, Food Service, Package Delivery)	0.92%	22.66x
MBA Education	10.72%	19.85x
Institutional Investing	2.72%	19.38x
Law School Research Cluster	1.25%	18.19x
Art News & Products	3.09%	18.11x

Composition Percentage: The overlap percentage between the New York City Education & News Cluster audience and the Content Affinity attribute.

Index: A comparison of the New York City Education & News Cluster audience to the internet population.

DEMOGRAPHICS

The New York City Education & News Cluster audience resonates most for the following age and income brackets.

Age

65+

Income

$100,000-$149,999