NEW YORK CITY EDUCATION & NEWS CLUSTER

Audience Size: 147.2 Thousand Devices

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Explore the New York City Education & News Cluster Audience

Below you'll find more information about the New York City Education & News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 147.2 thousand unique devices whose actions qualify for the New York City Education & News Cluster audience.

INTERESTS

The New York City Education & News Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New York City Education & News Cluster audience is New York City Events Researchers.

Interest	Composition	Index
New York City Events Researchers	56.81%	25.07x
School Closings Updates Readers	33.11%	20.27x
College Students	39.15%	19.33x
Ballet Enthusiasts	56.41%	19.15x
Ivy League College Researchers	32.95%	18.86x
Restaurant Menu Researchers	42.96%	18.73x
New York Trip Planners	51.12%	17.59x
Telemedicine Content Readers	25.77%	17.14x
Broadway Fans	39.43%	16.93x
Online Grocery Shoppers	44.53%	14.93x

Composition Percentage: The overlap percentage between the New York City Education & News Cluster audience and the Interest attribute.

Index: A comparison of the New York City Education & News Cluster audience to the internet population.

APPAREL RETAILERS

The New York City Education & News Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New York City Education & News Cluster audience is J. Crew.

Location	Composition	Index
J. Crew	0.02%	6.41x
Gap	0.02%	4.41x
The Childrens Place	0.02%	3.25x
Victoria's Secret	0.01%	1.56x

Composition Percentage: The overlap percentage between the New York City Education & News Cluster audience and the Location attribute.

Index: A comparison of the New York City Education & News Cluster audience to the internet population.

WEBSITES

The New York City Education & News Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New York City Education & News Cluster audience is mssm.edu.

Website	Composition	Index
mssm.edu	18.42%	442.21x
ny.gov	11.91%	339.26x
cuny.edu	17.27%	337.75x
stjohns.edu	10.92%	218.47x
stonybrook.edu	13.14%	214.13x
columbia.edu	17.13%	205.65x
insideschools.org	6.30%	138.21x
streeteasy.com	6.34%	129.20x
mountsinai.org	51.04%	105.08x
crainsnewyork.com	5.35%	96.13x

Composition Percentage: The overlap percentage between the New York City Education & News Cluster audience and the Web attribute.

Index: A comparison of the New York City Education & News Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New York City Education & News Cluster audience is NYC Tourist Attractions.

Content Affinity	Composition	Index
NYC Tourist Attractions	15.77%	75.77x
MBA Education	6.33%	66.78x
Philanthropy - Nonprofits	0.71%	52.86x
University Press	2.38%	52.41x
Social & Demographic Trends	0.27%	46.84x
California Universities	1.90%	45.65x
New York City Real Estate Research Cluster	24.04%	43.42x
Education Cluster	3.39%	38.60x
Law School Research Cluster	0.19%	32.86x
Institutional Investing	0.49%	32.37x

Composition Percentage: The overlap percentage between the New York City Education & News Cluster audience and the Content Affinity attribute.

Index: A comparison of the New York City Education & News Cluster audience to the internet population.

DEMOGRAPHICS

The New York City Education & News Cluster audience resonates most for the following age bracket and gender.

Age

25-34

Gender

Male