NEW YORK CITY EDUCATION & NEWS CLUSTER

Audience Size: 186.6 Thousand Devices

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Explore the New York City Education & News Cluster Audience

Below you'll find more information about the New York City Education & News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 186.6 thousand unique devices whose actions qualify for the New York City Education & News Cluster audience.

INTERESTS

The New York City Education & News Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New York City Education & News Cluster audience is New York City Events Researchers.

Interest	Composition	Index
New York City Events Researchers	49.71%	24.32x
Ivy League College Researchers	27.24%	22.53x
School Closings Updates Readers	25.81%	21.82x
Ballet Enthusiasts	51.09%	19.50x
College Students	32.77%	18.67x
Telemedicine Content Readers	16.89%	17.14x
Restaurant Menu Researchers	30.38%	16.34x
New York Trip Planners	45.62%	15.99x
Broadway Fans	28.57%	14.78x
Medical Science Researchers	19.38%	14.19x

Composition Percentage: The overlap percentage between the New York City Education & News Cluster audience and the Interest attribute.

Index: A comparison of the New York City Education & News Cluster audience to the internet population.

APPAREL RETAILERS

The New York City Education & News Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New York City Education & News Cluster audience is Free People.

Location	Composition	Index
Free People	0.01%	3.86x
Hugo Boss	0.01%	3.77x
H&M	0.02%	3.75x
The Childrens Place	0.05%	3.32x
Banana Republic	0.03%	3.06x
Gap	0.02%	2.39x
Old Navy	0.04%	2.20x
Chicos	0.02%	1.49x
Dressbarn	0.01%	1.32x
Mens Wearhouse	0.02%	1.10x

Composition Percentage: The overlap percentage between the New York City Education & News Cluster audience and the Location attribute.

Index: A comparison of the New York City Education & News Cluster audience to the internet population.

WEBSITES

The New York City Education & News Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New York City Education & News Cluster audience is mssm.edu.

Website	Composition	Index
mssm.edu	21.64%	599.36x
cuny.edu	15.77%	371.99x
qchron.com	7.49%	271.31x
stonybrook.edu	19.01%	268.63x
stjohns.edu	14.15%	264.27x
columbia.edu	13.71%	246.25x
mountsinai.org	58.27%	112.42x
brooklynpaper.com	4.14%	99.60x
qns.com	7.92%	94.54x
amny.com	9.99%	72.64x

Composition Percentage: The overlap percentage between the New York City Education & News Cluster audience and the Web attribute.

Index: A comparison of the New York City Education & News Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New York City Education & News Cluster audience is MBA Education.

Content Affinity	Composition	Index
MBA Education	2.43%	104.36x
University Press	0.50%	90.51x
California Universities	0.92%	67.58x
NYC Tourist Attractions	10.10%	51.90x
Education Cluster	0.57%	50.12x
Medical Supplies and Information	1.38%	46.64x
New England Universities	3.21%	38.07x
Healthcare - Doctors & Diagnosis	2.57%	35.29x
New York City Real Estate Research Cluster	14.87%	32.23x
Medical & Pharmaceutical Scholarship	1.02%	30.18x

Composition Percentage: The overlap percentage between the New York City Education & News Cluster audience and the Content Affinity attribute.

Index: A comparison of the New York City Education & News Cluster audience to the internet population.

DEMOGRAPHICS

The New York City Education & News Cluster audience resonates most for the following age bracket and gender.

Age

18-24

Gender

Male