NEW YORK CITY EDUCATION & NEWS CLUSTER

Audience Size: 470.7 Thousand Devices

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Explore the New York City Education & News Cluster Audience

Below you'll find more information about the New York City Education & News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 470.7 thousand unique devices whose actions qualify for the New York City Education & News Cluster audience.

INTERESTS

The New York City Education & News Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New York City Education & News Cluster audience is New York City Events Researchers.

Interest	Composition	Index
New York City Events Researchers	61.76%	26.94x
Ballet Enthusiasts	59.11%	21.54x
Restaurant Menu Researchers	48.59%	20.02x
New York Trip Planners	52.35%	18.81x
College Students	41.34%	18.60x
School Closings Updates Readers	0.92%	18.04x
Online Grocery Shoppers	46.63%	17.75x
Broadway Fans	39.58%	17.36x
Real Estate Decision Makers	40.24%	16.06x
Orthopedic Health Researchers	37.37%	15.34x

Composition Percentage: The overlap percentage between the New York City Education & News Cluster audience and the Interest attribute.

Index: A comparison of the New York City Education & News Cluster audience to the internet population.

APPAREL RETAILERS

The New York City Education & News Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New York City Education & News Cluster audience is Patagonia.

Location	Composition	Index
Patagonia	0.01%	4.27x
LOFT	0.01%	3.77x
Gap	0.01%	3.72x
The Childrens Place	0.02%	3.48x
Old Navy	0.01%	2.21x
Victoria's Secret	0.01%	1.97x
Carhartt	0.03%	0.37x

Composition Percentage: The overlap percentage between the New York City Education & News Cluster audience and the Location attribute.

Index: A comparison of the New York City Education & News Cluster audience to the internet population.

WEBSITES

The New York City Education & News Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New York City Education & News Cluster audience is mssm.edu.

Website	Composition	Index
mssm.edu	12.76%	270.16x
cuny.edu	20.74%	264.14x
gothamgazette.com	3.74%	245.27x
coned.com	22.49%	220.75x
montefiore.org	5.07%	217.25x
nyccfb.info	7.30%	216.40x
ny.gov	7.19%	216.26x
wphospital.org	2.19%	196.12x
nyu.edu	6.07%	191.03x
nysba.org	2.17%	188.72x

Composition Percentage: The overlap percentage between the New York City Education & News Cluster audience and the Web attribute.

Index: A comparison of the New York City Education & News Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New York City Education & News Cluster audience is NYC Tourist Attractions.

Content Affinity	Composition	Index
NYC Tourist Attractions	25.30%	58.19x
New York City Real Estate Research Cluster	29.27%	39.95x
MBA Education	8.55%	39.28x
Philanthropy - Nonprofits	1.09%	38.67x
Law School Research Cluster	0.41%	37.03x
University Press	5.21%	32.55x
Institutional Investing	1.78%	31.91x
Social & Demographic Trends	0.76%	29.62x
California Universities	3.13%	27.92x
Education Cluster	6.41%	27.13x

Composition Percentage: The overlap percentage between the New York City Education & News Cluster audience and the Content Affinity attribute.

Index: A comparison of the New York City Education & News Cluster audience to the internet population.

DEMOGRAPHICS

The New York City Education & News Cluster audience resonates most for the following age bracket and gender.

Age

18-24

Gender

Male