NEW YORK CITY EDUCATION & NEWS CLUSTER

Audience Size: 115.7 Thousand Devices

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Explore the New York City Education & News Cluster Audience

Below you'll find more information about the New York City Education & News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 115.7 thousand unique devices whose actions qualify for the New York City Education & News Cluster audience.

INTERESTS

The New York City Education & News Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New York City Education & News Cluster audience is Ivy League College Researchers.

Interest	Composition	Index
Ivy League College Researchers	14.09%	32.15x
New York Trip Planners	41.08%	25.07x
Real Estate Decision Makers	35.59%	23.48x
Harvard University Fans	12.81%	20.39x
New York City Events Researchers	37.15%	20.28x
College Students	23.88%	17.95x
Ballet Enthusiasts	38.79%	16.95x
Modern Art Museum Researchers	38.79%	16.81x
Internal Medicine Journal Researchers	22.69%	16.76x
Readers of Jewish Content	20.77%	16.34x

Composition Percentage: The overlap percentage between the New York City Education & News Cluster audience and the Interest attribute.

Index: A comparison of the New York City Education & News Cluster audience to the internet population.

APPAREL RETAILERS

The New York City Education & News Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New York City Education & News Cluster audience is Patagonia.

Location	Composition	Index
Patagonia	0.08%	9.18x
Gap	0.03%	4.36x
LOFT	0.04%	4.18x
Victoria's Secret	0.02%	3.53x
Mens Wearhouse	0.04%	2.45x
H&M	0.02%	2.07x
Zumiez	0.02%	1.19x
Chicos	0.02%	1.15x
Aeropostale	0.01%	0.87x
Carhartt	0.02%	0.21x

Composition Percentage: The overlap percentage between the New York City Education & News Cluster audience and the Location attribute.

Index: A comparison of the New York City Education & News Cluster audience to the internet population.

WEBSITES

The New York City Education & News Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New York City Education & News Cluster audience is stjohns.edu.

Website	Composition	Index
stjohns.edu	14.57%	301.99x
stonybrook.edu	20.12%	274.70x
columbia.edu	11.36%	254.32x
ny.gov	33.38%	148.32x
mountsinai.org	58.53%	101.51x
longisland.com	4.38%	62.08x
dartmouth.edu	2.65%	45.86x
collegeconfidential.com	2.15%	44.73x
buffalo.edu	2.12%	43.32x
centralpark.com	2.41%	41.96x

Composition Percentage: The overlap percentage between the New York City Education & News Cluster audience and the Web attribute.

Index: A comparison of the New York City Education & News Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New York City Education & News Cluster audience is MBA Education.

Content Affinity	Composition	Index
MBA Education	1.40%	94.15x
California Universities	0.82%	66.27x
Medical Supplies and Information	1.01%	44.91x
NYC Tourist Attractions	6.86%	37.69x
Healthcare - Doctors & Diagnosis	1.52%	36.08x
New York City Real Estate Research Cluster	5.42%	32.00x
New England Universities	1.54%	30.38x
Medical & Pharmaceutical Scholarship	0.54%	28.96x
Education Cluster	0.29%	25.63x
College Planning	2.39%	22.47x

Composition Percentage: The overlap percentage between the New York City Education & News Cluster audience and the Content Affinity attribute.

Index: A comparison of the New York City Education & News Cluster audience to the internet population.

DEMOGRAPHICS

The New York City Education & News Cluster audience resonates most for the following age bracket and gender.

Age

18-24

Gender

Female