NEW YORK CITY EDUCATION & NEWS CLUSTER

Audience Size: 1.2 Million Devices

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Explore the New York City Education & News Cluster Audience

Below you'll find more information about the New York City Education & News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the New York City Education & News Cluster audience.

INTERESTS

The New York City Education & News Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New York City Education & News Cluster audience is New York Trip Planners.

Interest	Composition	Index
New York Trip Planners	47.38%	18.23x
Broadway Fans	31.98%	15.63x
Restaurant Menu Researchers	37.44%	15.15x
College Students	35.21%	14.29x
Stay-at-Home Parents	35.68%	13.46x
Orthopedic Health Researchers	31.94%	12.48x
Yale University Fans	31.09%	12.43x
Northeastern Voters	27.57%	12.38x
Caribbean Trip Planners	31.36%	12.35x
Online Grocery Shoppers	59.07%	12.34x

Composition Percentage: The overlap percentage between the New York City Education & News Cluster audience and the Interest attribute.

Index: A comparison of the New York City Education & News Cluster audience to the internet population.

APPAREL RETAILERS

The New York City Education & News Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New York City Education & News Cluster audience is Armani.

Location	Composition	Index
Armani	0.11%	5.65x
Club Monaco	0.04%	5.37x
American Apparel	0.12%	4.84x
Lululemon	0.22%	4.62x
Hugo Boss	0.07%	4.52x
Zara	0.10%	4.39x
Levi Strauss	0.05%	4.38x
Intermix	0.03%	4.32x
H&M	0.13%	4.11x
Uniqlo	0.05%	4.10x

Composition Percentage: The overlap percentage between the New York City Education & News Cluster audience and the Location attribute.

Index: A comparison of the New York City Education & News Cluster audience to the internet population.

WEBSITES

The New York City Education & News Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New York City Education & News Cluster audience is ccny.cuny.edu.

Website	Composition	Index
ccny.cuny.edu	10.94%	275.56x
lehman.edu	4.59%	233.81x
law.columbia.edu	1.27%	232.96x
nyccharterschools.org	1.08%	229.15x
montefiore.org	6.33%	218.06x
nyp.org	9.44%	217.51x
nyccfb.info	4.78%	215.40x
cityandstateny.com	1.29%	215.24x
maimonidesmed.org	3.93%	209.83x
rumcsi.org	1.15%	209.46x

Composition Percentage: The overlap percentage between the New York City Education & News Cluster audience and the Web attribute.

Index: A comparison of the New York City Education & News Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New York City Education & News Cluster audience is New York City Real Estate Research Cluster.

Content Affinity	Composition	Index
New York City Real Estate Research Cluster	24.91%	45.16x
NYC Tourist Attractions	32.99%	34.89x
New York City Family & Activity Cluster	20.54%	29.63x
Hudson Valley New York Media	11.66%	28.33x
Philanthropy - Nonprofits	2.35%	27.10x
Assorted Topics #11368 (Retail Products, Food Service, Package Delivery)	0.86%	22.84x
MBA Education	11.58%	21.23x
Institutional Investing	2.86%	20.36x
Law School Research Cluster	1.23%	20.21x
Art News & Products	3.13%	19.08x

Composition Percentage: The overlap percentage between the New York City Education & News Cluster audience and the Content Affinity attribute.

Index: A comparison of the New York City Education & News Cluster audience to the internet population.

DEMOGRAPHICS

The New York City Education & News Cluster audience resonates most for the following age bracket and gender.

Age

25-34

Gender

Male