NEW YORK CITY EDUCATION & NEWS CLUSTER

Audience Size: 291.2 Thousand Devices

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Explore the New York City Education & News Cluster Audience

Below you'll find more information about the New York City Education & News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 291.2 thousand unique devices whose actions qualify for the New York City Education & News Cluster audience.

INTERESTS

The New York City Education & News Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New York City Education & News Cluster audience is New York City Events Researchers.

Interest	Composition	Index
New York City Events Researchers	64.03%	19.30x
Restaurant Menu Researchers	46.91%	16.56x
Ballet Enthusiasts	63.00%	16.19x
School Closings Updates Readers	35.70%	16.13x
College Students	46.18%	15.15x
Ivy League College Researchers	37.40%	13.89x
New York Trip Planners	55.05%	13.81x
Broadway Fans	45.41%	13.29x
Telemedicine Content Readers	26.30%	13.19x
Online Grocery Shoppers	49.30%	12.05x

Composition Percentage: The overlap percentage between the New York City Education & News Cluster audience and the Interest attribute.

Index: A comparison of the New York City Education & News Cluster audience to the internet population.

APPAREL RETAILERS

The New York City Education & News Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New York City Education & News Cluster audience is Lululemon.

Location	Composition	Index
Lululemon	0.02%	10.83x
Coach	0.03%	10.73x
Michael Kors	0.02%	6.57x
H&M	0.02%	5.57x
LOFT	0.02%	4.68x
Patagonia	0.01%	4.27x
Hollister	0.01%	4.15x
Gap	0.02%	4.12x
Old Navy	0.03%	3.81x
J. Crew	0.01%	3.12x

Composition Percentage: The overlap percentage between the New York City Education & News Cluster audience and the Location attribute.

Index: A comparison of the New York City Education & News Cluster audience to the internet population.

WEBSITES

The New York City Education & News Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New York City Education & News Cluster audience is mssm.edu.

Website	Composition	Index
mssm.edu	15.62%	348.68x
ny.gov	8.89%	303.82x
cuny.edu	18.55%	300.81x
coned.com	16.17%	296.57x
nyccfb.info	8.06%	290.55x
montefiore.org	6.33%	271.75x
nyu.edu	5.23%	236.42x
successacademies.org	3.63%	207.13x
qchron.com	7.43%	197.50x
stjohns.edu	9.55%	187.13x

Composition Percentage: The overlap percentage between the New York City Education & News Cluster audience and the Web attribute.

Index: A comparison of the New York City Education & News Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New York City Education & News Cluster audience is NYC Tourist Attractions.

Content Affinity	Composition	Index
NYC Tourist Attractions	21.57%	58.96x
MBA Education	7.23%	43.38x
Philanthropy - Nonprofits	0.91%	37.78x
University Press	3.64%	37.46x
New York City Real Estate Research Cluster	29.35%	35.72x
Upstate New York State Athletics	0.19%	31.64x
Social & Demographic Trends	0.43%	29.93x
Institutional Investing	1.04%	29.29x
California Universities	2.25%	28.53x
Education Cluster	4.75%	28.22x

Composition Percentage: The overlap percentage between the New York City Education & News Cluster audience and the Content Affinity attribute.

Index: A comparison of the New York City Education & News Cluster audience to the internet population.

DEMOGRAPHICS

The New York City Education & News Cluster audience resonates most for the following age bracket and gender.

Age

18-24

Gender

Male