NEW YORK CITY EDUCATION & NEWS CLUSTER

Audience Size: 238.3 Thousand Devices

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Explore the New York City Education & News Cluster Audience

Below you'll find more information about the New York City Education & News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 238.3 thousand unique devices whose actions qualify for the New York City Education & News Cluster audience.

INTERESTS

The New York City Education & News Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New York City Education & News Cluster audience is New York City Events Researchers.

Interest	Composition	Index
New York City Events Researchers	56.11%	23.52x
School Closings Updates Readers	30.89%	20.86x
Ivy League College Researchers	32.51%	19.57x
Ballet Enthusiasts	54.17%	17.98x
College Students	34.78%	17.43x
Restaurant Menu Researchers	38.38%	16.81x
Telemedicine Content Readers	21.82%	16.32x
New York Trip Planners	47.94%	16.19x
Broadway Fans	34.82%	15.93x
Medical Science Researchers	25.18%	13.80x

Composition Percentage: The overlap percentage between the New York City Education & News Cluster audience and the Interest attribute.

Index: A comparison of the New York City Education & News Cluster audience to the internet population.

APPAREL RETAILERS

The New York City Education & News Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New York City Education & News Cluster audience is H&M.

Location	Composition	Index
H&M	0.02%	3.75x
Michael Kors	0.02%	3.46x
J. Crew	0.02%	3.07x
Gap	0.03%	2.74x
Forever 21	0.02%	2.64x
American Eagle Outfitters	0.03%	2.51x
Banana Republic	0.02%	2.46x
Aeropostale	0.02%	2.39x
LOFT	0.02%	2.36x
Jos A. Bank Clothiers	0.02%	2.24x

Composition Percentage: The overlap percentage between the New York City Education & News Cluster audience and the Location attribute.

Index: A comparison of the New York City Education & News Cluster audience to the internet population.

WEBSITES

The New York City Education & News Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New York City Education & News Cluster audience is mssm.edu.

Website	Composition	Index
mssm.edu	19.75%	472.83x
ny.gov	14.10%	472.16x
montefiore.org	9.68%	360.74x
cuny.edu	14.38%	322.04x
stjohns.edu	11.69%	230.54x
stonybrook.edu	15.27%	218.87x
columbia.edu	13.37%	213.39x
qchron.com	9.31%	212.61x
insideschools.org	4.44%	148.51x
crainsnewyork.com	2.70%	115.41x

Composition Percentage: The overlap percentage between the New York City Education & News Cluster audience and the Web attribute.

Index: A comparison of the New York City Education & News Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New York City Education & News Cluster audience is MBA Education.

Content Affinity	Composition	Index
MBA Education	3.32%	82.38x
University Press	0.96%	71.37x
California Universities	1.08%	53.84x
NYC Tourist Attractions	12.56%	53.11x
Philanthropy - Nonprofits	0.43%	46.28x
International Development & Health	0.21%	44.69x
Education Cluster	1.31%	41.95x
Medical Supplies and Information	1.63%	33.68x
New England Universities	4.81%	32.82x
New York City Real Estate Research Cluster	19.46%	32.33x

Composition Percentage: The overlap percentage between the New York City Education & News Cluster audience and the Content Affinity attribute.

Index: A comparison of the New York City Education & News Cluster audience to the internet population.

DEMOGRAPHICS

The New York City Education & News Cluster audience resonates most for the following age bracket and gender.

Age

18-24

Gender

Male