Dstillery Audiences

NEW YORK CITY FAMILY & ACTIVITY CLUSTER

Audience Size: 1.3 Million Devices

Explore the New York City Family & Activity Cluster Audience

Below you'll find more information about the New York City Family & Activity Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the New York City Family & Activity Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The New York City Family & Activity Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New York City Family & Activity Cluster audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 42.03% 19.31x
Real Estate Decision Makers 32.57% 13.32x
School Closings Updates Readers 19.29% 12.97x
New York Yankees Fans 29.99% 12.77x
Liberal News Readers 21.27% 11.89x
Broadway Fans 27.66% 11.88x
New York Mets Fans 29.73% 11.77x
New York Trip Planners 33.07% 11.52x
Coffee Lovers 23.79% 11.23x
Breast Cancer Fund Raisers 19.68% 11.13x
Composition Percentage: The overlap percentage between the New York City Family & Activity Cluster audience and the Interest attribute.
Index: A comparison of the New York City Family & Activity Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New York City Family & Activity Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New York City Family & Activity Cluster audience is Carhartt.

Location Composition Index
Carhartt 0.01% 0.33x
Composition Percentage: The overlap percentage between the New York City Family & Activity Cluster audience and the Location attribute.
Index: A comparison of the New York City Family & Activity Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The New York City Family & Activity Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New York City Family & Activity Cluster audience is mlsli.com.

Website Composition Index
mlsli.com 1.41% 93.20x
longisland.com 7.20% 92.65x
tapinto.net 2.77% 78.07x
coned.com 1.25% 77.17x
pix11.com 55.08% 73.63x
boropark24.com 1.01% 69.25x
news12.com 69.28% 65.40x
boozyburbs.com 1.57% 64.89x
longislandpress.com 4.17% 63.88x
wbab.com 1.48% 61.87x
Composition Percentage: The overlap percentage between the New York City Family & Activity Cluster audience and the Web attribute.
Index: A comparison of the New York City Family & Activity Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New York City Family & Activity Cluster audience is NYC Tourist Attractions.

Content Affinity Composition Index
NYC Tourist Attractions 6.77% 37.36x
New York City Real Estate Research Cluster 18.65% 33.60x
Hudson Valley New York Media 17.40% 33.52x
New York City Education & News Cluster 6.02% 22.98x
New Jersey Travel Location Cluster 6.39% 20.94x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.04% 16.19x
Environmental Conservation 0.06% 15.26x
Upstate New York State Athletics 0.04% 15.06x
New Jersey News Cluster 41.64% 14.79x
Upstate New York Travel Cluster 5.10% 14.15x
Composition Percentage: The overlap percentage between the New York City Family & Activity Cluster audience and the Content Affinity attribute.
Index: A comparison of the New York City Family & Activity Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New York City Family & Activity Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male