Explore the New York City Family & Activity Cluster Audience
Below you'll find more information about the New York City Family & Activity Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 731.6 thousand unique devices whose actions qualify for the New York City Family & Activity Cluster audience.
INTERESTS
The New York City Family & Activity Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the New York City Family & Activity Cluster audience is New York Trip Planners.
| Interest | Composition | Index |
| New York Trip Planners | 51.74% | 29.02x |
| New York City Events Researchers | 35.39% | 20.49x |
| Readers of Jewish Content | 23.02% | 14.15x |
| School Closings Updates Readers | 14.59% | 13.94x |
| Real Estate Decision Makers | 29.63% | 12.59x |
| New York Yankees Fans | 23.62% | 12.28x |
| New York Mets Fans | 28.13% | 12.14x |
| Breast Cancer Fund Raisers | 8.50% | 12.11x |
| Cable TV Shoppers | 28.33% | 11.27x |
| COVID Testing Researchers | 8.37% | 11.04x |
Composition Percentage:
The overlap percentage between the New York City Family & Activity Cluster audience and the Interest attribute.
Index: A comparison of the New York City Family & Activity Cluster audience to the internet population.
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APPAREL RETAILERS
The New York City Family & Activity Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the New York City Family & Activity Cluster audience is Saint Laurent Paris.
| Location | Composition | Index |
| Saint Laurent Paris | 0.02% | 8.78x |
| Patagonia | 0.05% | 6.58x |
| Uniqlo | 0.01% | 5.81x |
| Zara | 0.02% | 3.47x |
| American Apparel | 0.02% | 2.72x |
| Zumiez | 0.08% | 2.55x |
| The Childrens Place | 0.02% | 2.37x |
| Banana Republic | 0.01% | 2.16x |
| Dressbarn | 0.03% | 2.04x |
| Hollister | 0.02% | 1.81x |
Composition Percentage:
The overlap percentage between the New York City Family & Activity Cluster audience and the Location attribute.
Index: A comparison of the New York City Family & Activity Cluster audience to the internet population.
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WEBSITES
The New York City Family & Activity Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the New York City Family & Activity Cluster audience is longisland.com.
| Website | Composition | Index |
| longisland.com | 9.86% | 126.19x |
| longislandpress.com | 1.20% | 120.84x |
| qns.com | 2.09% | 111.07x |
| pix11.com | 53.59% | 105.69x |
| brooklynpaper.com | 1.08% | 104.32x |
| tapinto.net | 1.07% | 98.12x |
| liherald.com | 7.14% | 90.50x |
| news12.com | 66.99% | 87.05x |
| boozyburbs.com | 1.78% | 74.65x |
| insidernj.com | 1.62% | 69.94x |
Composition Percentage:
The overlap percentage between the New York City Family & Activity Cluster audience and the Web attribute.
Index: A comparison of the New York City Family & Activity Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the New York City Family & Activity Cluster audience is NYC Tourist Attractions.
| Content Affinity | Composition | Index |
| NYC Tourist Attractions | 8.02% | 37.41x |
| New York City Real Estate Research Cluster | 8.51% | 37.17x |
| Hudson Valley New York Media | 12.88% | 27.28x |
| New York City Education & News Cluster | 3.08% | 21.64x |
| Caribbean Cluster | 2.05% | 14.19x |
| New Jersey News Cluster | 37.74% | 13.94x |
| New Jersey Travel Location Cluster | 3.41% | 13.23x |
| Assorted Topics (Nhl, Hot Sauce, Video Games, Law) | 25.59% | 11.74x |
| Upstate New York Travel Cluster | 4.39% | 11.52x |
| Connecticut News | 15.89% | 11.09x |
Composition Percentage:
The overlap percentage between the New York City Family & Activity Cluster audience and the Content Affinity attribute.
Index: A comparison of the New York City Family & Activity Cluster audience to the internet population.
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DEMOGRAPHICS
The New York City Family & Activity Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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