Dstillery Audiences

NEW YORK CITY FAMILY & ACTIVITY CLUSTER

Audience Size: 1.4 Million Devices

Explore the New York City Family & Activity Cluster Audience

Below you'll find more information about the New York City Family & Activity Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the New York City Family & Activity Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The New York City Family & Activity Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New York City Family & Activity Cluster audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 46.30% 13.46x
Readers of Jamaican Content 29.16% 12.35x
New York Mets Fans 32.91% 12.00x
New York Rangers Fans 29.46% 11.44x
New York Yankees Fans 30.52% 11.12x
New York Trip Planners 39.30% 10.84x
UConn Huskies Fans 29.75% 10.76x
Real Estate Decision Makers 38.79% 10.74x
Cable TV Shoppers 35.95% 10.72x
Liberal News Readers 29.41% 10.31x
Composition Percentage: The overlap percentage between the New York City Family & Activity Cluster audience and the Interest attribute.
Index: A comparison of the New York City Family & Activity Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New York City Family & Activity Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New York City Family & Activity Cluster audience is Topshop.

Location Composition Index
Topshop 0.01% 7.40x
Intermix 0.02% 3.91x
Charlotte Russe 0.02% 3.67x
Armani 0.06% 3.36x
Zara 0.06% 3.20x
Uniqlo 0.03% 3.16x
American Apparel 0.06% 2.92x
Saint Laurent Paris 0.02% 2.87x
Ann Taylor 0.03% 2.61x
Bonobos 0.02% 2.58x
Composition Percentage: The overlap percentage between the New York City Family & Activity Cluster audience and the Location attribute.
Index: A comparison of the New York City Family & Activity Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The New York City Family & Activity Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New York City Family & Activity Cluster audience is patchoguetheatre.org.

Website Composition Index
patchoguetheatre.org 1.42% 144.48x
whitepostfarms.com 1.38% 141.08x
njpac.org 2.09% 124.21x
wbab.com 1.50% 123.99x
huntingtonny.gov 1.28% 118.93x
longisland.com 13.66% 116.87x
nycblive.com 1.15% 101.01x
abc7ny.com 43.21% 89.36x
hamptons.com 1.34% 87.87x
longislandpress.com 1.97% 86.79x
Composition Percentage: The overlap percentage between the New York City Family & Activity Cluster audience and the Web attribute.
Index: A comparison of the New York City Family & Activity Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New York City Family & Activity Cluster audience is New York City Real Estate Research Cluster.

Content Affinity Composition Index
New York City Real Estate Research Cluster 19.31% 34.72x
Hudson Valley New York Media 17.62% 33.45x
New York City Education & News Cluster 11.52% 26.19x
NYC Tourist Attractions 15.41% 24.80x
New Jersey Travel Location Cluster 9.03% 18.83x
New Jersey News Cluster 42.94% 15.59x
Caribbean Cluster 4.56% 15.28x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.16% 15.03x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.08% 13.36x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.57% 13.23x
Composition Percentage: The overlap percentage between the New York City Family & Activity Cluster audience and the Content Affinity attribute.
Index: A comparison of the New York City Family & Activity Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New York City Family & Activity Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female