Explore the New York City Family & Activity Cluster Audience
Below you'll find more information about the New York City Family & Activity Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the New York City Family & Activity Cluster audience.
INTERESTS
The New York City Family & Activity Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the New York City Family & Activity Cluster audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 46.41% | 19.36x |
| Real Estate Decision Makers | 36.00% | 14.16x |
| New York Yankees Fans | 33.81% | 13.85x |
| New York Mets Fans | 34.49% | 13.05x |
| School Closings Updates Readers | 21.36% | 12.73x |
| Broadway Fans | 30.81% | 12.32x |
| Liberal News Readers | 22.92% | 12.19x |
| New York Trip Planners | 35.95% | 12.05x |
| UConn Huskies Fans | 24.64% | 11.68x |
| Coffee Lovers | 25.73% | 11.60x |
Composition Percentage:
The overlap percentage between the New York City Family & Activity Cluster audience and the Interest attribute.
Index: A comparison of the New York City Family & Activity Cluster audience to the internet population.
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APPAREL RETAILERS
The New York City Family & Activity Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the New York City Family & Activity Cluster audience is H&M.
| Location | Composition | Index |
| H&M | 0.01% | 2.88x |
| J. Crew | 0.01% | 2.75x |
| Dressbarn | 0.01% | 2.45x |
| Gap | 0.01% | 1.87x |
| The Childrens Place | 0.02% | 1.79x |
| Victoria's Secret | 0.01% | 1.23x |
| Old Navy | 0.01% | 0.94x |
| Carhartt | 0.03% | 0.36x |
Composition Percentage:
The overlap percentage between the New York City Family & Activity Cluster audience and the Location attribute.
Index: A comparison of the New York City Family & Activity Cluster audience to the internet population.
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WEBSITES
The New York City Family & Activity Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the New York City Family & Activity Cluster audience is longisland.com.
| Website | Composition | Index |
| longisland.com | 7.45% | 98.25x |
| mlsli.com | 2.12% | 89.82x |
| tapinto.net | 3.94% | 77.91x |
| pix11.com | 58.36% | 76.24x |
| coned.com | 2.12% | 75.24x |
| longislandpress.com | 3.67% | 71.39x |
| boozyburbs.com | 1.67% | 68.12x |
| news12.com | 70.81% | 65.26x |
| qchron.com | 2.07% | 64.35x |
| wbab.com | 1.51% | 64.29x |
Composition Percentage:
The overlap percentage between the New York City Family & Activity Cluster audience and the Web attribute.
Index: A comparison of the New York City Family & Activity Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the New York City Family & Activity Cluster audience is NYC Tourist Attractions.
| Content Affinity | Composition | Index |
| NYC Tourist Attractions | 8.23% | 38.41x |
| New York City Real Estate Research Cluster | 20.56% | 36.39x |
| Hudson Valley New York Media | 20.02% | 34.30x |
| New York City Education & News Cluster | 6.22% | 26.74x |
| New Jersey Travel Location Cluster | 7.49% | 23.10x |
| Upstate New York State Athletics | 0.06% | 18.05x |
| New Jersey News Cluster | 42.83% | 16.88x |
| Assorted Topics (Comics, Architecture, Fine Spirits, Sports) | 0.11% | 15.90x |
| Upstate New York Travel Cluster | 5.64% | 14.67x |
| Caribbean Cluster | 4.19% | 14.54x |
Composition Percentage:
The overlap percentage between the New York City Family & Activity Cluster audience and the Content Affinity attribute.
Index: A comparison of the New York City Family & Activity Cluster audience to the internet population.
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DEMOGRAPHICS
The New York City Family & Activity Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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