Explore the New York City Family & Activity Cluster Audience
Below you'll find more information about the New York City Family & Activity Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the New York City Family & Activity Cluster audience.
INTERESTS
The New York City Family & Activity Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the New York City Family & Activity Cluster audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 47.20% | 14.38x |
| New York Mets Fans | 30.27% | 11.38x |
| Real Estate Decision Makers | 36.64% | 10.68x |
| New York Yankees Fans | 34.71% | 10.27x |
| School Closings Updates Readers | 21.24% | 9.84x |
| UConn Huskies Fans | 22.39% | 9.75x |
| New York Rangers Fans | 32.22% | 9.33x |
| Liberal News Readers | 24.32% | 9.25x |
| Broadway Fans | 31.26% | 9.06x |
| New York Trip Planners | 35.59% | 9.03x |
Composition Percentage:
The overlap percentage between the New York City Family & Activity Cluster audience and the Interest attribute.
Index: A comparison of the New York City Family & Activity Cluster audience to the internet population.
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APPAREL RETAILERS
The New York City Family & Activity Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the New York City Family & Activity Cluster audience is H&M.
| Location | Composition | Index |
| H&M | 0.01% | 2.58x |
| Dressbarn | 0.02% | 2.50x |
| Gap | 0.02% | 2.46x |
| Banana Republic | 0.02% | 2.40x |
| The Childrens Place | 0.02% | 2.28x |
| Express | 0.02% | 2.08x |
| LOFT | 0.02% | 2.01x |
| Gymboree | 0.01% | 1.87x |
| Aeropostale | 0.01% | 1.80x |
| American Eagle Outfitters | 0.02% | 1.77x |
Composition Percentage:
The overlap percentage between the New York City Family & Activity Cluster audience and the Location attribute.
Index: A comparison of the New York City Family & Activity Cluster audience to the internet population.
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WEBSITES
The New York City Family & Activity Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the New York City Family & Activity Cluster audience is longisland.com.
| Website | Composition | Index |
| longisland.com | 8.49% | 80.75x |
| wbab.com | 1.47% | 77.82x |
| mlsli.com | 3.22% | 66.38x |
| longislandpress.com | 3.53% | 66.35x |
| pix11.com | 64.39% | 61.92x |
| tapinto.net | 5.83% | 58.16x |
| boozyburbs.com | 1.88% | 57.62x |
| brooklynpaper.com | 4.51% | 56.57x |
| qchron.com | 2.20% | 56.41x |
| coned.com | 3.41% | 55.97x |
Composition Percentage:
The overlap percentage between the New York City Family & Activity Cluster audience and the Web attribute.
Index: A comparison of the New York City Family & Activity Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the New York City Family & Activity Cluster audience is NYC Tourist Attractions.
| Content Affinity | Composition | Index |
| NYC Tourist Attractions | 10.28% | 26.68x |
| New York City Real Estate Research Cluster | 22.13% | 26.27x |
| Hudson Valley New York Media | 21.86% | 26.15x |
| New York City Education & News Cluster | 7.57% | 21.96x |
| New Jersey Travel Location Cluster | 8.46% | 16.41x |
| New Jersey News Cluster | 45.66% | 12.65x |
| Upstate New York State Athletics | 0.08% | 12.16x |
| Assorted Topics (Comics, Architecture, Fine Spirits, Sports) | 0.15% | 11.86x |
| Upstate New York Travel Cluster | 6.35% | 11.86x |
| Assorted Topics (Viral Media, Paid Traffic) | 0.02% | 11.67x |
Composition Percentage:
The overlap percentage between the New York City Family & Activity Cluster audience and the Content Affinity attribute.
Index: A comparison of the New York City Family & Activity Cluster audience to the internet population.
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DEMOGRAPHICS
The New York City Family & Activity Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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