Explore the New York City Family & Activity Cluster Audience
Below you'll find more information about the New York City Family & Activity Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the New York City Family & Activity Cluster audience.
INTERESTS
The New York City Family & Activity Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the New York City Family & Activity Cluster audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 36.61% | 16.19x |
| Real Estate Decision Makers | 28.37% | 11.92x |
| New York Mets Fans | 28.11% | 11.90x |
| New York Yankees Fans | 26.25% | 11.28x |
| New York Trip Planners | 29.36% | 11.18x |
| Broadway Fans | 23.51% | 10.58x |
| Ballet Enthusiasts | 27.13% | 10.52x |
| New York Rangers Fans | 24.94% | 10.47x |
| School Closings Updates Readers | 0.09% | 10.46x |
| Liberal News Readers | 19.97% | 10.16x |
Composition Percentage:
The overlap percentage between the New York City Family & Activity Cluster audience and the Interest attribute.
Index: A comparison of the New York City Family & Activity Cluster audience to the internet population.
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APPAREL RETAILERS
The New York City Family & Activity Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the New York City Family & Activity Cluster audience is LOFT.
| Location | Composition | Index |
| LOFT | 0.01% | 4.20x |
| Gap | 0.01% | 3.86x |
| The Childrens Place | 0.01% | 2.87x |
| Dressbarn | 0.01% | 2.65x |
| Mens Wearhouse | 0.01% | 1.45x |
| Carhartt | 0.05% | 0.46x |
Composition Percentage:
The overlap percentage between the New York City Family & Activity Cluster audience and the Location attribute.
Index: A comparison of the New York City Family & Activity Cluster audience to the internet population.
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WEBSITES
The New York City Family & Activity Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the New York City Family & Activity Cluster audience is wbab.com.
| Website | Composition | Index |
| wbab.com | 1.83% | 79.19x |
| longisland.com | 9.46% | 78.07x |
| huntingtonny.gov | 1.16% | 75.21x |
| longislandpress.com | 2.21% | 67.74x |
| brooklynpaper.com | 2.50% | 57.95x |
| chsli.org | 1.16% | 55.27x |
| pix11.com | 69.04% | 50.92x |
| boozyburbs.com | 1.77% | 50.42x |
| qchron.com | 1.44% | 48.35x |
| news12.com | 76.41% | 47.83x |
Composition Percentage:
The overlap percentage between the New York City Family & Activity Cluster audience and the Web attribute.
Index: A comparison of the New York City Family & Activity Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the New York City Family & Activity Cluster audience is New York City Real Estate Research Cluster.
| Content Affinity | Composition | Index |
| New York City Real Estate Research Cluster | 18.95% | 28.40x |
| Hudson Valley New York Media | 20.47% | 27.88x |
| NYC Tourist Attractions | 10.63% | 24.16x |
| New York City Education & News Cluster | 7.98% | 23.35x |
| New Jersey Travel Location Cluster | 7.86% | 15.31x |
| New Jersey News Cluster | 43.24% | 12.91x |
| Caribbean Cluster | 4.64% | 11.97x |
| Assorted Topics (Comics, Architecture, Fine Spirits, Sports) | 0.25% | 11.90x |
| Upstate New York State Athletics | 0.09% | 11.18x |
| Upstate New York Travel Cluster | 5.90% | 10.86x |
Composition Percentage:
The overlap percentage between the New York City Family & Activity Cluster audience and the Content Affinity attribute.
Index: A comparison of the New York City Family & Activity Cluster audience to the internet population.
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DEMOGRAPHICS
The New York City Family & Activity Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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