Dstillery Audiences

NEW YORK CITY FAMILY & ACTIVITY CLUSTER

Audience Size: 1.5 Million Devices

Explore the New York City Family & Activity Cluster Audience

Below you'll find more information about the New York City Family & Activity Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the New York City Family & Activity Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The New York City Family & Activity Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New York City Family & Activity Cluster audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 26.15% 17.96x
New York Trip Planners 27.19% 15.95x
Cable TV Shoppers 21.34% 14.56x
Broadway Fans 19.73% 14.30x
Ballet Enthusiasts 21.16% 13.90x
New York Mets Fans 17.19% 13.84x
Northeastern Voters 19.37% 13.79x
Online Grocery Shoppers 20.80% 13.65x
Stay-at-Home Parents 23.78% 13.27x
New York Rangers Fans 16.27% 13.15x
Composition Percentage: The overlap percentage between the New York City Family & Activity Cluster audience and the Interest attribute.
Index: A comparison of the New York City Family & Activity Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New York City Family & Activity Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New York City Family & Activity Cluster audience is Supreme.

Location Composition Index
Supreme 0.09% 7.50x
Everlane 0.04% 5.17x
Calvin Klein 0.02% 3.07x
Uniqlo 0.07% 2.97x
Club Monaco 0.05% 2.78x
Zara 0.09% 2.74x
Armani 0.09% 2.65x
American Apparel 0.11% 2.50x
Hugo Boss 0.09% 2.39x
H&M 0.19% 2.37x
Composition Percentage: The overlap percentage between the New York City Family & Activity Cluster audience and the Location attribute.
Index: A comparison of the New York City Family & Activity Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The New York City Family & Activity Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New York City Family & Activity Cluster audience is patchoguetheatre.org.

Website Composition Index
patchoguetheatre.org 1.33% 124.68x
huntingtonny.gov 1.33% 123.78x
whitepostfarms.com 1.24% 115.14x
wbab.com 1.14% 107.73x
plj.com 1.12% 102.24x
longisland.com 15.61% 96.50x
njpac.org 3.72% 88.26x
nycblive.com 1.40% 88.14x
pollrestaurants.com 1.15% 82.21x
shoprite.com 1.41% 79.56x
Composition Percentage: The overlap percentage between the New York City Family & Activity Cluster audience and the Web attribute.
Index: A comparison of the New York City Family & Activity Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New York City Family & Activity Cluster audience is Hudson Valley New York Media.

Content Affinity Composition Index
Hudson Valley New York Media 15.93% 30.12x
New York City Real Estate Research Cluster 19.77% 28.43x
New York City Education & News Cluster 13.56% 24.74x
NYC Tourist Attractions 16.87% 19.76x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.46% 19.13x
New Jersey Travel Location Cluster 9.75% 16.07x
New Jersey News Cluster 38.36% 14.48x
Caribbean Cluster 3.21% 12.73x
Local & Travel England - North Midlands 0.04% 11.16x
Upstate New York State Athletics 0.17% 10.99x
Composition Percentage: The overlap percentage between the New York City Family & Activity Cluster audience and the Content Affinity attribute.
Index: A comparison of the New York City Family & Activity Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New York City Family & Activity Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female