Dstillery Audiences

NEW YORK CITY FAMILY & ACTIVITY CLUSTER

Audience Size: 1.4 Million Devices

Explore the New York City Family & Activity Cluster Audience

Below you'll find more information about the New York City Family & Activity Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the New York City Family & Activity Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The New York City Family & Activity Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New York City Family & Activity Cluster audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 46.41% 19.36x
Real Estate Decision Makers 36.00% 14.16x
New York Yankees Fans 33.81% 13.85x
New York Mets Fans 34.49% 13.05x
School Closings Updates Readers 21.36% 12.73x
Broadway Fans 30.81% 12.32x
Liberal News Readers 22.92% 12.19x
New York Trip Planners 35.95% 12.05x
UConn Huskies Fans 24.64% 11.68x
Coffee Lovers 25.73% 11.60x
Composition Percentage: The overlap percentage between the New York City Family & Activity Cluster audience and the Interest attribute.
Index: A comparison of the New York City Family & Activity Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New York City Family & Activity Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New York City Family & Activity Cluster audience is H&M.

Location Composition Index
H&M 0.01% 2.88x
J. Crew 0.01% 2.75x
Dressbarn 0.01% 2.45x
Gap 0.01% 1.87x
The Childrens Place 0.02% 1.79x
Victoria's Secret 0.01% 1.23x
Old Navy 0.01% 0.94x
Carhartt 0.03% 0.36x
Composition Percentage: The overlap percentage between the New York City Family & Activity Cluster audience and the Location attribute.
Index: A comparison of the New York City Family & Activity Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The New York City Family & Activity Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New York City Family & Activity Cluster audience is longisland.com.

Website Composition Index
longisland.com 7.45% 98.25x
mlsli.com 2.12% 89.82x
tapinto.net 3.94% 77.91x
pix11.com 58.36% 76.24x
coned.com 2.12% 75.24x
longislandpress.com 3.67% 71.39x
boozyburbs.com 1.67% 68.12x
news12.com 70.81% 65.26x
qchron.com 2.07% 64.35x
wbab.com 1.51% 64.29x
Composition Percentage: The overlap percentage between the New York City Family & Activity Cluster audience and the Web attribute.
Index: A comparison of the New York City Family & Activity Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New York City Family & Activity Cluster audience is NYC Tourist Attractions.

Content Affinity Composition Index
NYC Tourist Attractions 8.23% 38.41x
New York City Real Estate Research Cluster 20.56% 36.39x
Hudson Valley New York Media 20.02% 34.30x
New York City Education & News Cluster 6.22% 26.74x
New Jersey Travel Location Cluster 7.49% 23.10x
Upstate New York State Athletics 0.06% 18.05x
New Jersey News Cluster 42.83% 16.88x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.11% 15.90x
Upstate New York Travel Cluster 5.64% 14.67x
Caribbean Cluster 4.19% 14.54x
Composition Percentage: The overlap percentage between the New York City Family & Activity Cluster audience and the Content Affinity attribute.
Index: A comparison of the New York City Family & Activity Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New York City Family & Activity Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male