Dstillery Audiences

NEW YORK CITY FAMILY & ACTIVITY CLUSTER

Audience Size: 1.1 Million Devices

Explore the New York City Family & Activity Cluster Audience

Below you'll find more information about the New York City Family & Activity Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the New York City Family & Activity Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The New York City Family & Activity Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New York City Family & Activity Cluster audience is New York Trip Planners.

Interest Composition Index
New York Trip Planners 42.57% 15.81x
Broadway Fans 31.16% 15.17x
Stay-at-Home Parents 39.66% 14.48x
Cable TV Shoppers 33.46% 13.52x
Northeastern Voters 29.27% 13.46x
New York Rangers Fans 22.51% 12.97x
New York Yankees Fans 19.37% 11.30x
Automotive Industry 19.37% 10.43x
Coffee Lovers 23.20% 10.31x
Orthopedic Health Researchers 25.75% 10.07x
Composition Percentage: The overlap percentage between the New York City Family & Activity Cluster audience and the Interest attribute.
Index: A comparison of the New York City Family & Activity Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New York City Family & Activity Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New York City Family & Activity Cluster audience is Ralph Lauren.

Location Composition Index
Ralph Lauren 0.03% 4.01x
Club Monaco 0.03% 4.00x
The Childrens Place 0.17% 3.81x
Armani 0.07% 3.76x
Hugo Boss 0.05% 3.53x
Zara 0.07% 3.27x
Journeys 0.07% 3.11x
Levi Strauss 0.03% 2.86x
Banana Republic 0.10% 2.82x
H&M 0.09% 2.80x
Composition Percentage: The overlap percentage between the New York City Family & Activity Cluster audience and the Location attribute.
Index: A comparison of the New York City Family & Activity Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The New York City Family & Activity Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New York City Family & Activity Cluster audience is patchoguetheatre.org.

Website Composition Index
patchoguetheatre.org 1.91% 276.83x
cradleofaviation.org 1.72% 256.23x
whitepostfarms.com 2.48% 244.59x
wbab.com 1.23% 234.29x
huntingtonny.gov 3.60% 228.76x
nymetroparents.com 1.24% 215.05x
longisland.com 22.69% 214.09x
nycroads.com 1.21% 211.94x
optimum.net 1.05% 199.17x
bartonorchards.com 1.23% 177.59x
Composition Percentage: The overlap percentage between the New York City Family & Activity Cluster audience and the Web attribute.
Index: A comparison of the New York City Family & Activity Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New York City Family & Activity Cluster audience is New York City Real Estate Research Cluster.

Content Affinity Composition Index
New York City Real Estate Research Cluster 20.38% 38.13x
Hudson Valley New York Media 15.01% 37.83x
New York City Education & News Cluster 21.19% 30.40x
Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) 1.21% 29.88x
NYC Tourist Attractions 23.00% 24.99x
New Jersey Travel Location Cluster 12.85% 20.29x
New Jersey News Cluster 34.82% 18.58x
Upstate New York State Athletics 0.25% 14.54x
Connecticut News 19.23% 12.38x
Upstate New York Travel Cluster 4.82% 11.69x
Composition Percentage: The overlap percentage between the New York City Family & Activity Cluster audience and the Content Affinity attribute.
Index: A comparison of the New York City Family & Activity Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New York City Family & Activity Cluster audience resonates most for the following age and income brackets.
Age
65+
Income
$50,000-$74,999