Explore the New York City Family & Activity Cluster Audience
Below you'll find more information about the New York City Family & Activity Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the New York City Family & Activity Cluster audience.
INTERESTS
The New York City Family & Activity Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the New York City Family & Activity Cluster audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 35.64% | 15.14x |
| New York Mets Fans | 27.99% | 12.63x |
| New York Trip Planners | 32.02% | 12.33x |
| New York Rangers Fans | 25.82% | 11.99x |
| Readers of Jamaican Content | 28.18% | 11.90x |
| Broadway Fans | 26.27% | 11.88x |
| New York Yankees Fans | 25.77% | 11.72x |
| Real Estate Decision Makers | 30.81% | 11.65x |
| Cable TV Shoppers | 31.66% | 11.63x |
| UConn Huskies Fans | 24.78% | 11.22x |
Composition Percentage:
The overlap percentage between the New York City Family & Activity Cluster audience and the Interest attribute.
Index: A comparison of the New York City Family & Activity Cluster audience to the internet population.
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APPAREL RETAILERS
The New York City Family & Activity Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the New York City Family & Activity Cluster audience is Uniqlo.
| Location | Composition | Index |
| Uniqlo | 0.04% | 3.82x |
| Zara | 0.05% | 3.18x |
| Intermix | 0.01% | 2.79x |
| Saint Laurent Paris | 0.01% | 2.76x |
| Club Monaco | 0.02% | 2.73x |
| Armani | 0.04% | 2.65x |
| Hugo Boss | 0.05% | 2.47x |
| American Apparel | 0.04% | 2.33x |
| H&M | 0.09% | 2.29x |
| Kate Spade | 0.04% | 2.14x |
Composition Percentage:
The overlap percentage between the New York City Family & Activity Cluster audience and the Location attribute.
Index: A comparison of the New York City Family & Activity Cluster audience to the internet population.
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WEBSITES
The New York City Family & Activity Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the New York City Family & Activity Cluster audience is fios1news.com.
| Website | Composition | Index |
| fios1news.com | 1.00% | 159.64x |
| patchoguetheatre.org | 1.28% | 142.46x |
| whitepostfarms.com | 1.36% | 130.64x |
| wbab.com | 1.31% | 128.33x |
| huntingtonny.gov | 1.01% | 126.12x |
| njpac.org | 2.29% | 123.96x |
| longisland.com | 12.75% | 117.11x |
| nycblive.com | 1.10% | 95.52x |
| abc7ny.com | 46.45% | 92.15x |
| longislandpress.com | 1.84% | 86.28x |
Composition Percentage:
The overlap percentage between the New York City Family & Activity Cluster audience and the Web attribute.
Index: A comparison of the New York City Family & Activity Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the New York City Family & Activity Cluster audience is Hudson Valley New York Media.
| Content Affinity | Composition | Index |
| Hudson Valley New York Media | 16.82% | 34.01x |
| New York City Real Estate Research Cluster | 17.63% | 33.45x |
| New York City Education & News Cluster | 10.66% | 23.10x |
| NYC Tourist Attractions | 14.18% | 22.82x |
| New Jersey Travel Location Cluster | 9.00% | 18.36x |
| New Jersey News Cluster | 40.28% | 16.49x |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.21% | 15.54x |
| Caribbean Cluster | 4.16% | 14.96x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.09% | 13.73x |
| Local & Travel England - North Midlands | 0.05% | 12.95x |
Composition Percentage:
The overlap percentage between the New York City Family & Activity Cluster audience and the Content Affinity attribute.
Index: A comparison of the New York City Family & Activity Cluster audience to the internet population.
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DEMOGRAPHICS
The New York City Family & Activity Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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