Dstillery Audiences

NEW YORK CITY FAMILY & ACTIVITY CLUSTER

Audience Size: 554.9 Thousand Devices

Explore the New York City Family & Activity Cluster Audience

Below you'll find more information about the New York City Family & Activity Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 554.9 thousand unique devices whose actions qualify for the New York City Family & Activity Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The New York City Family & Activity Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New York City Family & Activity Cluster audience is New York Trip Planners.

Interest Composition Index
New York Trip Planners 57.94% 30.26x
New York City Events Researchers 50.41% 30.20x
Real Estate Decision Makers 44.32% 26.85x
Readers of Jewish Content 19.15% 15.94x
Buffalo Bills Fans 25.82% 14.05x
Breast Cancer Fund Raisers 8.72% 11.65x
New York Rangers Fans 25.20% 11.60x
COVID Testing Researchers 6.11% 11.10x
Retired Government Employees 5.19% 10.84x
Retail Job Seekers 28.09% 10.79x
Composition Percentage: The overlap percentage between the New York City Family & Activity Cluster audience and the Interest attribute.
Index: A comparison of the New York City Family & Activity Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New York City Family & Activity Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New York City Family & Activity Cluster audience is Patagonia.

Location Composition Index
Patagonia 0.03% 7.82x
Zumiez 0.05% 4.87x
Gap 0.01% 3.52x
The Childrens Place 0.01% 2.61x
H&M 0.01% 2.03x
Old Navy 0.02% 1.99x
Composition Percentage: The overlap percentage between the New York City Family & Activity Cluster audience and the Location attribute.
Index: A comparison of the New York City Family & Activity Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The New York City Family & Activity Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New York City Family & Activity Cluster audience is longisland.com.

Website Composition Index
longisland.com 9.56% 168.29x
nymetroparents.com 1.07% 118.12x
liherald.com 10.55% 111.47x
pix11.com 57.72% 110.64x
news12.com 66.40% 110.43x
qns.com 2.28% 100.81x
boozyburbs.com 1.11% 88.38x
abc7ny.com 70.64% 86.97x
brooklynpaper.com 2.07% 82.43x
newyork.cbslocal.com 9.01% 79.19x
Composition Percentage: The overlap percentage between the New York City Family & Activity Cluster audience and the Web attribute.
Index: A comparison of the New York City Family & Activity Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New York City Family & Activity Cluster audience is NYC Tourist Attractions.

Content Affinity Composition Index
NYC Tourist Attractions 6.64% 43.73x
New York City Real Estate Research Cluster 5.25% 42.46x
Hudson Valley New York Media 11.96% 34.51x
New York City Education & News Cluster 2.79% 22.02x
New Jersey News Cluster 34.63% 16.15x
Caribbean Cluster 1.96% 15.24x
New Jersey Travel Location Cluster 2.81% 15.15x
Upstate New York Travel Cluster 4.17% 13.27x
Connecticut News 13.68% 12.11x
Assorted Topics (Nhl, Hot Sauce, Video Games, Law) 19.80% 12.05x
Composition Percentage: The overlap percentage between the New York City Family & Activity Cluster audience and the Content Affinity attribute.
Index: A comparison of the New York City Family & Activity Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New York City Family & Activity Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male