Explore the New York City Family & Activity Cluster Audience
Below you'll find more information about the New York City Family & Activity Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the New York City Family & Activity Cluster audience.
INTERESTS
The New York City Family & Activity Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the New York City Family & Activity Cluster audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 27.12% | 25.34x |
| Advertising Professionals | 14.12% | 19.94x |
| New York Trip Planners | 23.73% | 18.51x |
| New York Yankees Fans | 16.38% | 18.32x |
| Broadway Fans | 19.21% | 18.30x |
| Ballet Enthusiasts | 24.29% | 18.21x |
| Financial Business Intelligence Researchers | 12.99% | 18.08x |
| Women’s Lifestyle Blogs Researchers | 12.43% | 17.68x |
| Readers of South Asian Content | 12.99% | 17.58x |
| Luxury Second Home Owners | 12.43% | 17.55x |
Composition Percentage:
The overlap percentage between the New York City Family & Activity Cluster audience and the Interest attribute.
Index: A comparison of the New York City Family & Activity Cluster audience to the internet population.
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APPAREL RETAILERS
The New York City Family & Activity Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the New York City Family & Activity Cluster audience is Dressbarn.
| Location | Composition | Index |
| Dressbarn | 0.01% | 2.75x |
| Banana Republic | 0.01% | 2.54x |
| The Childrens Place | 0.02% | 2.12x |
| Mens Wearhouse | 0.01% | 1.39x |
| Carhartt | 0.12% | 0.81x |
Composition Percentage:
The overlap percentage between the New York City Family & Activity Cluster audience and the Location attribute.
Index: A comparison of the New York City Family & Activity Cluster audience to the internet population.
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WEBSITES
The New York City Family & Activity Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the New York City Family & Activity Cluster audience is huntingtonny.gov.
| Website | Composition | Index |
| huntingtonny.gov | 1.02% | 67.76x |
| wbab.com | 1.62% | 64.97x |
| longisland.com | 8.73% | 64.07x |
| longislandpress.com | 3.27% | 51.56x |
| mlsli.com | 3.66% | 46.11x |
| pix11.com | 67.69% | 45.06x |
| boozyburbs.com | 1.81% | 44.44x |
| barclayscenter.com | 1.02% | 42.77x |
| qchron.com | 1.99% | 42.73x |
| brooklynpaper.com | 3.35% | 42.36x |
Composition Percentage:
The overlap percentage between the New York City Family & Activity Cluster audience and the Web attribute.
Index: A comparison of the New York City Family & Activity Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the New York City Family & Activity Cluster audience is NYC Tourist Attractions.
| Content Affinity | Composition | Index |
| NYC Tourist Attractions | 8.89% | 45.46x |
| New York City Real Estate Research Cluster | 15.76% | 43.32x |
| Hudson Valley New York Media | 18.25% | 36.52x |
| New York City Education & News Cluster | 6.64% | 35.86x |
| New Jersey Travel Location Cluster | 6.16% | 21.28x |
| Upstate New York Travel Cluster | 6.04% | 16.71x |
| New Jersey News Cluster | 34.12% | 16.61x |
| Upstate New York Local Information Cluster | 15.88% | 14.59x |
| Horse Racing | 0.83% | 13.92x |
| Women Shoppers | 2.37% | 13.66x |
Composition Percentage:
The overlap percentage between the New York City Family & Activity Cluster audience and the Content Affinity attribute.
Index: A comparison of the New York City Family & Activity Cluster audience to the internet population.
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DEMOGRAPHICS
The New York City Family & Activity Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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