Dstillery Audiences

NEW YORK CITY FAMILY & ACTIVITY CLUSTER

Audience Size: 1.4 Million Devices

Explore the New York City Family & Activity Cluster Audience

Below you'll find more information about the New York City Family & Activity Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the New York City Family & Activity Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The New York City Family & Activity Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New York City Family & Activity Cluster audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 31.59% 17.07x
New York Trip Planners 33.29% 15.46x
New York Mets Fans 20.61% 14.28x
Northeastern Voters 23.91% 14.21x
Cable TV Shoppers 26.55% 14.20x
Broadway Fans 25.23% 13.98x
Ballet Enthusiasts 25.67% 13.80x
Stay-at-Home Parents 29.93% 13.20x
New York Rangers Fans 18.66% 13.03x
New York Yankees Fans 17.15% 12.45x
Composition Percentage: The overlap percentage between the New York City Family & Activity Cluster audience and the Interest attribute.
Index: A comparison of the New York City Family & Activity Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New York City Family & Activity Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New York City Family & Activity Cluster audience is Supreme.

Location Composition Index
Supreme 0.12% 8.15x
The Childrens Place 0.15% 4.10x
Gap 0.14% 2.91x
Victoria's Secret 0.17% 2.75x
Lululemon 0.16% 2.65x
H&M 0.14% 2.44x
LOFT 0.12% 2.13x
Old Navy 0.12% 1.95x
Mens Wearhouse 0.60% 1.39x
Jos A. Bank Clothiers 0.25% 0.94x
Composition Percentage: The overlap percentage between the New York City Family & Activity Cluster audience and the Location attribute.
Index: A comparison of the New York City Family & Activity Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The New York City Family & Activity Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New York City Family & Activity Cluster audience is patchoguetheatre.org.

Website Composition Index
patchoguetheatre.org 1.61% 191.55x
whitepostfarms.com 1.41% 182.77x
huntingtonny.gov 2.04% 182.33x
wbab.com 1.05% 158.51x
longisland.com 15.83% 153.44x
nycroads.com 1.06% 150.51x
easthamptonstar.com 1.26% 130.60x
njpac.org 4.32% 127.19x
plj.com 1.09% 124.43x
nycblive.com 1.68% 123.45x
Composition Percentage: The overlap percentage between the New York City Family & Activity Cluster audience and the Web attribute.
Index: A comparison of the New York City Family & Activity Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New York City Family & Activity Cluster audience is Hudson Valley New York Media.

Content Affinity Composition Index
Hudson Valley New York Media 15.08% 33.55x
New York City Real Estate Research Cluster 19.50% 31.47x
New York City Education & News Cluster 15.92% 26.07x
NYC Tourist Attractions 18.55% 21.25x
New Jersey Travel Location Cluster 9.92% 18.09x
New Jersey News Cluster 36.69% 16.36x
Caribbean Cluster 2.66% 12.12x
Upstate New York Travel Cluster 4.48% 10.62x
Connecticut News 22.53% 10.20x
Fox News Content Consumers 9.09% 9.32x
Composition Percentage: The overlap percentage between the New York City Family & Activity Cluster audience and the Content Affinity attribute.
Index: A comparison of the New York City Family & Activity Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New York City Family & Activity Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male