Dstillery Audiences

NEW YORK CITY FAMILY & ACTIVITY CLUSTER

Audience Size: 1.6 Million Devices

Explore the New York City Family & Activity Cluster Audience

Below you'll find more information about the New York City Family & Activity Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the New York City Family & Activity Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The New York City Family & Activity Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New York City Family & Activity Cluster audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 35.64% 15.14x
New York Mets Fans 27.99% 12.63x
New York Trip Planners 32.02% 12.33x
New York Rangers Fans 25.82% 11.99x
Readers of Jamaican Content 28.18% 11.90x
Broadway Fans 26.27% 11.88x
New York Yankees Fans 25.77% 11.72x
Real Estate Decision Makers 30.81% 11.65x
Cable TV Shoppers 31.66% 11.63x
UConn Huskies Fans 24.78% 11.22x
Composition Percentage: The overlap percentage between the New York City Family & Activity Cluster audience and the Interest attribute.
Index: A comparison of the New York City Family & Activity Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New York City Family & Activity Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New York City Family & Activity Cluster audience is Uniqlo.

Location Composition Index
Uniqlo 0.04% 3.82x
Zara 0.05% 3.18x
Intermix 0.01% 2.79x
Saint Laurent Paris 0.01% 2.76x
Club Monaco 0.02% 2.73x
Armani 0.04% 2.65x
Hugo Boss 0.05% 2.47x
American Apparel 0.04% 2.33x
H&M 0.09% 2.29x
Kate Spade 0.04% 2.14x
Composition Percentage: The overlap percentage between the New York City Family & Activity Cluster audience and the Location attribute.
Index: A comparison of the New York City Family & Activity Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The New York City Family & Activity Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New York City Family & Activity Cluster audience is fios1news.com.

Website Composition Index
fios1news.com 1.00% 159.64x
patchoguetheatre.org 1.28% 142.46x
whitepostfarms.com 1.36% 130.64x
wbab.com 1.31% 128.33x
huntingtonny.gov 1.01% 126.12x
njpac.org 2.29% 123.96x
longisland.com 12.75% 117.11x
nycblive.com 1.10% 95.52x
abc7ny.com 46.45% 92.15x
longislandpress.com 1.84% 86.28x
Composition Percentage: The overlap percentage between the New York City Family & Activity Cluster audience and the Web attribute.
Index: A comparison of the New York City Family & Activity Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New York City Family & Activity Cluster audience is Hudson Valley New York Media.

Content Affinity Composition Index
Hudson Valley New York Media 16.82% 34.01x
New York City Real Estate Research Cluster 17.63% 33.45x
New York City Education & News Cluster 10.66% 23.10x
NYC Tourist Attractions 14.18% 22.82x
New Jersey Travel Location Cluster 9.00% 18.36x
New Jersey News Cluster 40.28% 16.49x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.21% 15.54x
Caribbean Cluster 4.16% 14.96x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.09% 13.73x
Local & Travel England - North Midlands 0.05% 12.95x
Composition Percentage: The overlap percentage between the New York City Family & Activity Cluster audience and the Content Affinity attribute.
Index: A comparison of the New York City Family & Activity Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New York City Family & Activity Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female