Dstillery Audiences

NEW YORK CITY FAMILY & ACTIVITY CLUSTER

Audience Size: 1.6 Million Devices

Explore the New York City Family & Activity Cluster Audience

Below you'll find more information about the New York City Family & Activity Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the New York City Family & Activity Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The New York City Family & Activity Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New York City Family & Activity Cluster audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 35.14% 14.17x
New York Mets Fans 26.92% 11.84x
New York Trip Planners 33.78% 11.74x
New York Rangers Fans 25.70% 11.33x
Readers of Jamaican Content 28.43% 11.24x
Cable TV Shoppers 32.00% 11.07x
Real Estate Decision Makers 30.44% 10.90x
Broadway Fans 27.50% 10.80x
New York Yankees Fans 24.89% 10.74x
Northeastern Voters 26.79% 10.67x
Composition Percentage: The overlap percentage between the New York City Family & Activity Cluster audience and the Interest attribute.
Index: A comparison of the New York City Family & Activity Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New York City Family & Activity Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New York City Family & Activity Cluster audience is Supreme.

Location Composition Index
Supreme 0.05% 6.52x
Everlane 0.03% 5.60x
Club Monaco 0.04% 3.15x
Saint Laurent Paris 0.03% 3.06x
Intermix 0.02% 2.94x
Calvin Klein 0.01% 2.81x
J. Crew 0.05% 2.67x
Uniqlo 0.04% 2.65x
Armani 0.06% 2.53x
Zara 0.07% 2.53x
Composition Percentage: The overlap percentage between the New York City Family & Activity Cluster audience and the Location attribute.
Index: A comparison of the New York City Family & Activity Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The New York City Family & Activity Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New York City Family & Activity Cluster audience is patchoguetheatre.org.

Website Composition Index
patchoguetheatre.org 1.09% 141.49x
wbab.com 1.23% 124.92x
whitepostfarms.com 1.35% 114.15x
njpac.org 2.78% 113.10x
longisland.com 13.60% 111.54x
nycblive.com 1.09% 100.31x
shoprite.com 1.09% 92.88x
abc7ny.com 48.61% 83.69x
hamptons.com 1.51% 83.66x
longislandpress.com 1.39% 82.04x
Composition Percentage: The overlap percentage between the New York City Family & Activity Cluster audience and the Web attribute.
Index: A comparison of the New York City Family & Activity Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New York City Family & Activity Cluster audience is Hudson Valley New York Media.

Content Affinity Composition Index
Hudson Valley New York Media 15.97% 32.20x
New York City Real Estate Research Cluster 18.37% 31.08x
New York City Education & News Cluster 10.85% 24.48x
NYC Tourist Attractions 14.22% 21.74x
New Jersey Travel Location Cluster 9.37% 17.17x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.27% 16.64x
New Jersey News Cluster 38.62% 15.73x
Caribbean Cluster 3.89% 13.92x
Local & Travel England - North Midlands 0.05% 12.92x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.11% 11.76x
Composition Percentage: The overlap percentage between the New York City Family & Activity Cluster audience and the Content Affinity attribute.
Index: A comparison of the New York City Family & Activity Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New York City Family & Activity Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female