Dstillery Audiences

NEW YORK CITY FAMILY & ACTIVITY CLUSTER

Audience Size: 731.6 Thousand Devices

Explore the New York City Family & Activity Cluster Audience

Below you'll find more information about the New York City Family & Activity Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 731.6 thousand unique devices whose actions qualify for the New York City Family & Activity Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The New York City Family & Activity Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New York City Family & Activity Cluster audience is New York Trip Planners.

Interest Composition Index
New York Trip Planners 51.74% 29.02x
New York City Events Researchers 35.39% 20.49x
Readers of Jewish Content 23.02% 14.15x
School Closings Updates Readers 14.59% 13.94x
Real Estate Decision Makers 29.63% 12.59x
New York Yankees Fans 23.62% 12.28x
New York Mets Fans 28.13% 12.14x
Breast Cancer Fund Raisers 8.50% 12.11x
Cable TV Shoppers 28.33% 11.27x
COVID Testing Researchers 8.37% 11.04x
Composition Percentage: The overlap percentage between the New York City Family & Activity Cluster audience and the Interest attribute.
Index: A comparison of the New York City Family & Activity Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New York City Family & Activity Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New York City Family & Activity Cluster audience is Saint Laurent Paris.

Location Composition Index
Saint Laurent Paris 0.02% 8.78x
Patagonia 0.05% 6.58x
Uniqlo 0.01% 5.81x
Zara 0.02% 3.47x
American Apparel 0.02% 2.72x
Zumiez 0.08% 2.55x
The Childrens Place 0.02% 2.37x
Banana Republic 0.01% 2.16x
Dressbarn 0.03% 2.04x
Hollister 0.02% 1.81x
Composition Percentage: The overlap percentage between the New York City Family & Activity Cluster audience and the Location attribute.
Index: A comparison of the New York City Family & Activity Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The New York City Family & Activity Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New York City Family & Activity Cluster audience is longisland.com.

Website Composition Index
longisland.com 9.86% 126.19x
longislandpress.com 1.20% 120.84x
qns.com 2.09% 111.07x
pix11.com 53.59% 105.69x
brooklynpaper.com 1.08% 104.32x
tapinto.net 1.07% 98.12x
liherald.com 7.14% 90.50x
news12.com 66.99% 87.05x
boozyburbs.com 1.78% 74.65x
insidernj.com 1.62% 69.94x
Composition Percentage: The overlap percentage between the New York City Family & Activity Cluster audience and the Web attribute.
Index: A comparison of the New York City Family & Activity Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New York City Family & Activity Cluster audience is NYC Tourist Attractions.

Content Affinity Composition Index
NYC Tourist Attractions 8.02% 37.41x
New York City Real Estate Research Cluster 8.51% 37.17x
Hudson Valley New York Media 12.88% 27.28x
New York City Education & News Cluster 3.08% 21.64x
Caribbean Cluster 2.05% 14.19x
New Jersey News Cluster 37.74% 13.94x
New Jersey Travel Location Cluster 3.41% 13.23x
Assorted Topics (Nhl, Hot Sauce, Video Games, Law) 25.59% 11.74x
Upstate New York Travel Cluster 4.39% 11.52x
Connecticut News 15.89% 11.09x
Composition Percentage: The overlap percentage between the New York City Family & Activity Cluster audience and the Content Affinity attribute.
Index: A comparison of the New York City Family & Activity Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New York City Family & Activity Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male