Explore the New York City Family & Activity Cluster Audience
Below you'll find more information about the New York City Family & Activity Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the New York City Family & Activity Cluster audience.
INTERESTS
The New York City Family & Activity Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the New York City Family & Activity Cluster audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 42.45% | 17.79x |
| School Closings Updates Readers | 20.60% | 12.70x |
| Real Estate Decision Makers | 31.98% | 12.58x |
| New York Yankees Fans | 29.17% | 11.69x |
| Broadway Fans | 28.08% | 11.44x |
| Liberal News Readers | 20.98% | 11.13x |
| New York Mets Fans | 28.90% | 11.08x |
| New York Trip Planners | 33.41% | 11.04x |
| Breast Cancer Fund Raisers | 19.72% | 10.34x |
| Coffee Lovers | 23.31% | 10.32x |
Composition Percentage:
The overlap percentage between the New York City Family & Activity Cluster audience and the Interest attribute.
Index: A comparison of the New York City Family & Activity Cluster audience to the internet population.
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APPAREL RETAILERS
The New York City Family & Activity Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the New York City Family & Activity Cluster audience is Forever 21.
| Location | Composition | Index |
| Forever 21 | 0.02% | 3.18x |
| H&M | 0.02% | 2.43x |
| The Childrens Place | 0.03% | 1.84x |
| Gap | 0.02% | 1.73x |
| Zumiez | 0.01% | 1.54x |
| American Eagle Outfitters | 0.02% | 1.51x |
| Banana Republic | 0.01% | 1.36x |
| Dressbarn | 0.01% | 1.35x |
| LOFT | 0.01% | 1.27x |
| Journeys | 0.02% | 1.23x |
Composition Percentage:
The overlap percentage between the New York City Family & Activity Cluster audience and the Location attribute.
Index: A comparison of the New York City Family & Activity Cluster audience to the internet population.
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WEBSITES
The New York City Family & Activity Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the New York City Family & Activity Cluster audience is longisland.com.
| Website | Composition | Index |
| longisland.com | 7.97% | 83.68x |
| pix11.com | 53.84% | 67.72x |
| news12.com | 64.15% | 61.18x |
| longislandpress.com | 5.10% | 56.12x |
| wbab.com | 1.28% | 55.57x |
| qns.com | 7.55% | 55.29x |
| redbankgreen.com | 1.19% | 55.14x |
| boozyburbs.com | 1.67% | 54.58x |
| qchron.com | 2.37% | 53.43x |
| crainsnewyork.com | 1.79% | 53.13x |
Composition Percentage:
The overlap percentage between the New York City Family & Activity Cluster audience and the Web attribute.
Index: A comparison of the New York City Family & Activity Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the New York City Family & Activity Cluster audience is NYC Tourist Attractions.
| Content Affinity | Composition | Index |
| NYC Tourist Attractions | 7.67% | 33.14x |
| Hudson Valley New York Media | 16.05% | 30.74x |
| New York City Real Estate Research Cluster | 18.24% | 30.40x |
| New York City Education & News Cluster | 6.14% | 22.69x |
| New Jersey Travel Location Cluster | 5.71% | 18.50x |
| Upstate New York State Athletics | 0.04% | 14.22x |
| New Jersey News Cluster | 41.29% | 13.18x |
| Upstate New York Travel Cluster | 5.56% | 13.14x |
| Caribbean Cluster | 3.15% | 12.53x |
| Environmental Conservation | 0.06% | 12.33x |
Composition Percentage:
The overlap percentage between the New York City Family & Activity Cluster audience and the Content Affinity attribute.
Index: A comparison of the New York City Family & Activity Cluster audience to the internet population.
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DEMOGRAPHICS
The New York City Family & Activity Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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