Explore the New York City Family & Activity Cluster Audience
Below you'll find more information about the New York City Family & Activity Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the New York City Family & Activity Cluster audience.
INTERESTS
The New York City Family & Activity Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the New York City Family & Activity Cluster audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 35.14% | 14.17x |
| New York Mets Fans | 26.92% | 11.84x |
| New York Trip Planners | 33.78% | 11.74x |
| New York Rangers Fans | 25.70% | 11.33x |
| Readers of Jamaican Content | 28.43% | 11.24x |
| Cable TV Shoppers | 32.00% | 11.07x |
| Real Estate Decision Makers | 30.44% | 10.90x |
| Broadway Fans | 27.50% | 10.80x |
| New York Yankees Fans | 24.89% | 10.74x |
| Northeastern Voters | 26.79% | 10.67x |
Composition Percentage:
The overlap percentage between the New York City Family & Activity Cluster audience and the Interest attribute.
Index: A comparison of the New York City Family & Activity Cluster audience to the internet population.
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APPAREL RETAILERS
The New York City Family & Activity Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the New York City Family & Activity Cluster audience is Supreme.
| Location | Composition | Index |
| Supreme | 0.05% | 6.52x |
| Everlane | 0.03% | 5.60x |
| Club Monaco | 0.04% | 3.15x |
| Saint Laurent Paris | 0.03% | 3.06x |
| Intermix | 0.02% | 2.94x |
| Calvin Klein | 0.01% | 2.81x |
| J. Crew | 0.05% | 2.67x |
| Uniqlo | 0.04% | 2.65x |
| Armani | 0.06% | 2.53x |
| Zara | 0.07% | 2.53x |
Composition Percentage:
The overlap percentage between the New York City Family & Activity Cluster audience and the Location attribute.
Index: A comparison of the New York City Family & Activity Cluster audience to the internet population.
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WEBSITES
The New York City Family & Activity Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the New York City Family & Activity Cluster audience is patchoguetheatre.org.
| Website | Composition | Index |
| patchoguetheatre.org | 1.09% | 141.49x |
| wbab.com | 1.23% | 124.92x |
| whitepostfarms.com | 1.35% | 114.15x |
| njpac.org | 2.78% | 113.10x |
| longisland.com | 13.60% | 111.54x |
| nycblive.com | 1.09% | 100.31x |
| shoprite.com | 1.09% | 92.88x |
| abc7ny.com | 48.61% | 83.69x |
| hamptons.com | 1.51% | 83.66x |
| longislandpress.com | 1.39% | 82.04x |
Composition Percentage:
The overlap percentage between the New York City Family & Activity Cluster audience and the Web attribute.
Index: A comparison of the New York City Family & Activity Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the New York City Family & Activity Cluster audience is Hudson Valley New York Media.
| Content Affinity | Composition | Index |
| Hudson Valley New York Media | 15.97% | 32.20x |
| New York City Real Estate Research Cluster | 18.37% | 31.08x |
| New York City Education & News Cluster | 10.85% | 24.48x |
| NYC Tourist Attractions | 14.22% | 21.74x |
| New Jersey Travel Location Cluster | 9.37% | 17.17x |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.27% | 16.64x |
| New Jersey News Cluster | 38.62% | 15.73x |
| Caribbean Cluster | 3.89% | 13.92x |
| Local & Travel England - North Midlands | 0.05% | 12.92x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.11% | 11.76x |
Composition Percentage:
The overlap percentage between the New York City Family & Activity Cluster audience and the Content Affinity attribute.
Index: A comparison of the New York City Family & Activity Cluster audience to the internet population.
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DEMOGRAPHICS
The New York City Family & Activity Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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