Explore the New York City Family & Activity Cluster Audience
Below you'll find more information about the New York City Family & Activity Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the New York City Family & Activity Cluster audience.
INTERESTS
The New York City Family & Activity Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the New York City Family & Activity Cluster audience is New York Trip Planners.
| Interest | Composition | Index |
| New York Trip Planners | 42.57% | 15.81x |
| Broadway Fans | 31.16% | 15.17x |
| Stay-at-Home Parents | 39.66% | 14.48x |
| Cable TV Shoppers | 33.46% | 13.52x |
| Northeastern Voters | 29.27% | 13.46x |
| New York Rangers Fans | 22.51% | 12.97x |
| New York Yankees Fans | 19.37% | 11.30x |
| Automotive Industry | 19.37% | 10.43x |
| Coffee Lovers | 23.20% | 10.31x |
| Orthopedic Health Researchers | 25.75% | 10.07x |
Composition Percentage:
The overlap percentage between the New York City Family & Activity Cluster audience and the Interest attribute.
Index: A comparison of the New York City Family & Activity Cluster audience to the internet population.
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APPAREL RETAILERS
The New York City Family & Activity Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the New York City Family & Activity Cluster audience is Ralph Lauren.
| Location | Composition | Index |
| Ralph Lauren | 0.03% | 4.01x |
| Club Monaco | 0.03% | 4.00x |
| The Childrens Place | 0.17% | 3.81x |
| Armani | 0.07% | 3.76x |
| Hugo Boss | 0.05% | 3.53x |
| Zara | 0.07% | 3.27x |
| Journeys | 0.07% | 3.11x |
| Levi Strauss | 0.03% | 2.86x |
| Banana Republic | 0.10% | 2.82x |
| H&M | 0.09% | 2.80x |
Composition Percentage:
The overlap percentage between the New York City Family & Activity Cluster audience and the Location attribute.
Index: A comparison of the New York City Family & Activity Cluster audience to the internet population.
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WEBSITES
The New York City Family & Activity Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the New York City Family & Activity Cluster audience is patchoguetheatre.org.
| Website | Composition | Index |
| patchoguetheatre.org | 1.91% | 276.83x |
| cradleofaviation.org | 1.72% | 256.23x |
| whitepostfarms.com | 2.48% | 244.59x |
| wbab.com | 1.23% | 234.29x |
| huntingtonny.gov | 3.60% | 228.76x |
| nymetroparents.com | 1.24% | 215.05x |
| longisland.com | 22.69% | 214.09x |
| nycroads.com | 1.21% | 211.94x |
| optimum.net | 1.05% | 199.17x |
| bartonorchards.com | 1.23% | 177.59x |
Composition Percentage:
The overlap percentage between the New York City Family & Activity Cluster audience and the Web attribute.
Index: A comparison of the New York City Family & Activity Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the New York City Family & Activity Cluster audience is New York City Real Estate Research Cluster.
| Content Affinity | Composition | Index |
| New York City Real Estate Research Cluster | 20.38% | 38.13x |
| Hudson Valley New York Media | 15.01% | 37.83x |
| New York City Education & News Cluster | 21.19% | 30.40x |
| Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) | 1.21% | 29.88x |
| NYC Tourist Attractions | 23.00% | 24.99x |
| New Jersey Travel Location Cluster | 12.85% | 20.29x |
| New Jersey News Cluster | 34.82% | 18.58x |
| Upstate New York State Athletics | 0.25% | 14.54x |
| Connecticut News | 19.23% | 12.38x |
| Upstate New York Travel Cluster | 4.82% | 11.69x |
Composition Percentage:
The overlap percentage between the New York City Family & Activity Cluster audience and the Content Affinity attribute.
Index: A comparison of the New York City Family & Activity Cluster audience to the internet population.
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DEMOGRAPHICS
The New York City Family & Activity Cluster audience resonates most for the following age and income brackets.
Age
65+
Income
$50,000-$74,999
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