Dstillery Audiences

NEW YORK CITY FAMILY & ACTIVITY CLUSTER

Audience Size: 1.1 Million Devices

Explore the New York City Family & Activity Cluster Audience

Below you'll find more information about the New York City Family & Activity Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the New York City Family & Activity Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The New York City Family & Activity Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New York City Family & Activity Cluster audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 38.04% 20.09x
School Closings Updates Readers 16.28% 14.43x
Readers of Jewish Content 23.45% 14.15x
New York Yankees Fans 25.35% 12.80x
Broadway Fans 23.00% 12.78x
Liberal News Readers 13.78% 12.61x
Real Estate Decision Makers 28.74% 12.60x
Breast Cancer Fund Raisers 12.20% 11.81x
New York Mets Fans 27.22% 11.67x
New York Trip Planners 32.70% 11.31x
Composition Percentage: The overlap percentage between the New York City Family & Activity Cluster audience and the Interest attribute.
Index: A comparison of the New York City Family & Activity Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New York City Family & Activity Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New York City Family & Activity Cluster audience is Coach.

Location Composition Index
Coach 0.01% 2.99x
Gap 0.02% 2.66x
H&M 0.01% 2.45x
Banana Republic 0.02% 2.08x
The Childrens Place 0.03% 2.01x
Forever 21 0.01% 1.94x
American Eagle Outfitters 0.02% 1.75x
Old Navy 0.03% 1.73x
Express 0.02% 1.55x
Victoria's Secret 0.02% 1.46x
Composition Percentage: The overlap percentage between the New York City Family & Activity Cluster audience and the Location attribute.
Index: A comparison of the New York City Family & Activity Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The New York City Family & Activity Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New York City Family & Activity Cluster audience is longisland.com.

Website Composition Index
longisland.com 7.66% 96.35x
longislandpress.com 2.30% 83.52x
pix11.com 56.19% 79.04x
brooklynpaper.com 2.10% 78.14x
qns.com 3.69% 78.04x
crystalgolfresort.com 1.02% 70.03x
tapinto.net 1.74% 69.12x
news12.com 64.25% 68.74x
qchron.com 1.49% 68.45x
boozyburbs.com 2.27% 61.41x
Composition Percentage: The overlap percentage between the New York City Family & Activity Cluster audience and the Web attribute.
Index: A comparison of the New York City Family & Activity Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New York City Family & Activity Cluster audience is New York City Real Estate Research Cluster.

Content Affinity Composition Index
New York City Real Estate Research Cluster 13.61% 35.19x
NYC Tourist Attractions 7.52% 35.11x
Hudson Valley New York Media 14.48% 24.14x
New York City Education & News Cluster 3.60% 22.71x
Upstate New York Travel Cluster 5.05% 13.00x
New Jersey News Cluster 39.75% 12.72x
New Jersey Travel Location Cluster 4.22% 12.72x
Caribbean Cluster 2.27% 12.65x
Assorted Topics (Nhl, Hot Sauce, Video Games, Law) 30.63% 10.89x
Connecticut News 17.97% 10.67x
Composition Percentage: The overlap percentage between the New York City Family & Activity Cluster audience and the Content Affinity attribute.
Index: A comparison of the New York City Family & Activity Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New York City Family & Activity Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male