Explore the New York City Family & Activity Cluster Audience
Below you'll find more information about the New York City Family & Activity Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the New York City Family & Activity Cluster audience.
INTERESTS
The New York City Family & Activity Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the New York City Family & Activity Cluster audience is New York Trip Planners.
| Interest | Composition | Index |
| New York Trip Planners | 39.76% | 15.45x |
| Broadway Fans | 29.51% | 14.56x |
| Stay-at-Home Parents | 36.30% | 13.83x |
| New York Mets Fans | 25.90% | 13.58x |
| Cable TV Shoppers | 31.55% | 13.47x |
| Northeastern Voters | 29.28% | 13.27x |
| New York Rangers Fans | 21.54% | 12.60x |
| Sports Memorabilia Shoppers | 23.22% | 11.81x |
| New York Yankees Fans | 19.91% | 11.15x |
| Restaurant Menu Researchers | 25.51% | 10.42x |
Composition Percentage:
The overlap percentage between the New York City Family & Activity Cluster audience and the Interest attribute.
Index: A comparison of the New York City Family & Activity Cluster audience to the internet population.
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APPAREL RETAILERS
The New York City Family & Activity Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the New York City Family & Activity Cluster audience is Armani.
| Location | Composition | Index |
| Armani | 0.07% | 3.31x |
| Lululemon | 0.16% | 3.16x |
| Hugo Boss | 0.05% | 3.01x |
| The Childrens Place | 0.15% | 2.96x |
| Talbots | 0.15% | 2.84x |
| Ralph Lauren | 0.02% | 2.68x |
| Zara | 0.06% | 2.56x |
| American Apparel | 0.07% | 2.50x |
| H&M | 0.09% | 2.50x |
| Calvin Klein | 0.02% | 2.44x |
Composition Percentage:
The overlap percentage between the New York City Family & Activity Cluster audience and the Location attribute.
Index: A comparison of the New York City Family & Activity Cluster audience to the internet population.
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WEBSITES
The New York City Family & Activity Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the New York City Family & Activity Cluster audience is patchoguetheatre.org.
| Website | Composition | Index |
| patchoguetheatre.org | 1.94% | 242.09x |
| whitepostfarms.com | 1.96% | 239.81x |
| cradleofaviation.org | 1.28% | 236.65x |
| wbab.com | 1.06% | 218.80x |
| huntingtonny.gov | 3.30% | 203.10x |
| longisland.com | 19.99% | 195.07x |
| nycroads.com | 1.15% | 190.68x |
| nashfm947.com | 1.13% | 164.63x |
| edibleeastend.com | 1.05% | 158.98x |
| easthamptonstar.com | 2.05% | 158.22x |
Composition Percentage:
The overlap percentage between the New York City Family & Activity Cluster audience and the Web attribute.
Index: A comparison of the New York City Family & Activity Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the New York City Family & Activity Cluster audience is Hudson Valley New York Media.
| Content Affinity | Composition | Index |
| Hudson Valley New York Media | 15.17% | 36.86x |
| New York City Real Estate Research Cluster | 20.24% | 36.70x |
| New York City Education & News Cluster | 20.23% | 29.63x |
| Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) | 1.05% | 28.12x |
| NYC Tourist Attractions | 22.44% | 23.74x |
| New Jersey Travel Location Cluster | 12.06% | 19.90x |
| New Jersey News Cluster | 36.10% | 18.48x |
| Upstate New York State Athletics | 0.25% | 14.63x |
| Connecticut News | 20.29% | 11.99x |
| Upstate New York Travel Cluster | 4.96% | 11.65x |
Composition Percentage:
The overlap percentage between the New York City Family & Activity Cluster audience and the Content Affinity attribute.
Index: A comparison of the New York City Family & Activity Cluster audience to the internet population.
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DEMOGRAPHICS
The New York City Family & Activity Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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