Dstillery Audiences

NEW YORK CITY FAMILY & ACTIVITY CLUSTER

Audience Size: 1.4 Million Devices

Explore the New York City Family & Activity Cluster Audience

Below you'll find more information about the New York City Family & Activity Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the New York City Family & Activity Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The New York City Family & Activity Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New York City Family & Activity Cluster audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 28.95% 13.34x
New York Trip Planners 29.89% 11.82x
Cable TV Shoppers 26.06% 10.80x
Real Estate Decision Makers 24.54% 10.66x
Northeastern Voters 23.47% 10.60x
Ballet Enthusiasts 24.03% 10.59x
Broadway Fans 22.72% 10.37x
New York Mets Fans 19.94% 10.22x
Stay-at-Home Parents 25.62% 10.06x
Online Grocery Shoppers 22.36% 10.00x
Composition Percentage: The overlap percentage between the New York City Family & Activity Cluster audience and the Interest attribute.
Index: A comparison of the New York City Family & Activity Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New York City Family & Activity Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New York City Family & Activity Cluster audience is Supreme.

Location Composition Index
Supreme 0.11% 7.78x
Everlane 0.03% 4.91x
Calvin Klein 0.02% 3.51x
Intermix 0.03% 3.41x
Uniqlo 0.07% 3.16x
Zara 0.10% 3.12x
Patagonia 0.05% 2.95x
Hugo Boss 0.10% 2.74x
American Apparel 0.12% 2.55x
H&M 0.19% 2.25x
Composition Percentage: The overlap percentage between the New York City Family & Activity Cluster audience and the Location attribute.
Index: A comparison of the New York City Family & Activity Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The New York City Family & Activity Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New York City Family & Activity Cluster audience is patchoguetheatre.org.

Website Composition Index
patchoguetheatre.org 1.41% 137.07x
huntingtonny.gov 1.55% 133.56x
whitepostfarms.com 1.30% 128.79x
wbab.com 1.08% 113.22x
nycroads.com 1.01% 110.86x
longisland.com 15.89% 105.97x
plj.com 1.27% 105.47x
njpac.org 3.95% 95.51x
nycblive.com 1.52% 94.26x
pollrestaurants.com 1.23% 87.74x
Composition Percentage: The overlap percentage between the New York City Family & Activity Cluster audience and the Web attribute.
Index: A comparison of the New York City Family & Activity Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New York City Family & Activity Cluster audience is Hudson Valley New York Media.

Content Affinity Composition Index
Hudson Valley New York Media 15.93% 26.31x
New York City Real Estate Research Cluster 17.81% 26.22x
New York City Education & News Cluster 12.40% 22.60x
NYC Tourist Attractions 15.91% 17.05x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.46% 16.03x
New Jersey Travel Location Cluster 9.67% 14.42x
New Jersey News Cluster 39.73% 12.16x
Local & Travel England - North Midlands 0.05% 11.27x
Caribbean Cluster 3.38% 11.06x
Upstate New York Travel Cluster 4.86% 8.74x
Composition Percentage: The overlap percentage between the New York City Family & Activity Cluster audience and the Content Affinity attribute.
Index: A comparison of the New York City Family & Activity Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New York City Family & Activity Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female