Dstillery Audiences

NEW YORK CITY FAMILY & ACTIVITY CLUSTER

Audience Size: 1.4 Million Devices

Explore the New York City Family & Activity Cluster Audience

Below you'll find more information about the New York City Family & Activity Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the New York City Family & Activity Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The New York City Family & Activity Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New York City Family & Activity Cluster audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 40.58% 17.93x
School Closings Updates Readers 19.09% 13.70x
Real Estate Decision Makers 31.46% 12.57x
New York Yankees Fans 28.52% 12.32x
Broadway Fans 26.78% 11.95x
New York Trip Planners 33.67% 11.61x
Remdesivir Information Researchers 15.80% 11.50x
New York Mets Fans 27.69% 11.45x
Liberal News Readers 19.78% 11.31x
UConn Huskies Fans 20.86% 10.94x
Composition Percentage: The overlap percentage between the New York City Family & Activity Cluster audience and the Interest attribute.
Index: A comparison of the New York City Family & Activity Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New York City Family & Activity Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New York City Family & Activity Cluster audience is H&M.

Location Composition Index
H&M 0.02% 2.08x
Lululemon 0.01% 1.93x
Forever 21 0.01% 1.69x
Gap 0.02% 1.67x
Banana Republic 0.02% 1.55x
American Eagle Outfitters 0.02% 1.54x
Dressbarn 0.02% 1.50x
The Childrens Place 0.03% 1.47x
Zumiez 0.02% 1.40x
Old Navy 0.03% 1.18x
Composition Percentage: The overlap percentage between the New York City Family & Activity Cluster audience and the Location attribute.
Index: A comparison of the New York City Family & Activity Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The New York City Family & Activity Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New York City Family & Activity Cluster audience is longisland.com.

Website Composition Index
longisland.com 8.43% 86.65x
pix11.com 54.19% 72.21x
longislandpress.com 4.41% 67.19x
news12.com 63.78% 63.96x
brooklynpaper.com 4.42% 60.79x
qns.com 6.31% 60.03x
boozyburbs.com 1.98% 57.67x
crystalgolfresort.com 2.52% 57.41x
insideschools.org 1.47% 57.32x
crainsnewyork.com 1.15% 56.13x
Composition Percentage: The overlap percentage between the New York City Family & Activity Cluster audience and the Web attribute.
Index: A comparison of the New York City Family & Activity Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New York City Family & Activity Cluster audience is NYC Tourist Attractions.

Content Affinity Composition Index
NYC Tourist Attractions 7.61% 33.00x
New York City Real Estate Research Cluster 17.62% 30.59x
Hudson Valley New York Media 14.89% 29.21x
New York City Education & News Cluster 4.95% 22.31x
New Jersey Travel Location Cluster 5.20% 17.22x
Upstate New York State Athletics 0.03% 13.91x
Upstate New York Travel Cluster 5.27% 13.08x
New Jersey News Cluster 42.28% 12.74x
Institutional Investing 0.02% 12.13x
Caribbean Cluster 2.61% 11.53x
Composition Percentage: The overlap percentage between the New York City Family & Activity Cluster audience and the Content Affinity attribute.
Index: A comparison of the New York City Family & Activity Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New York City Family & Activity Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male