Dstillery Audiences

NEW YORK CITY FAMILY & ACTIVITY CLUSTER

Audience Size: 1.8 Million Devices

Explore the New York City Family & Activity Cluster Audience

Below you'll find more information about the New York City Family & Activity Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the New York City Family & Activity Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The New York City Family & Activity Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New York City Family & Activity Cluster audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 37.73% 15.75x
New York Mets Fans 28.77% 12.31x
Real Estate Decision Makers 29.78% 12.24x
New York Trip Planners 30.91% 11.87x
Readers of Jamaican Content 25.91% 11.55x
New York Yankees Fans 26.57% 11.54x
New York Rangers Fans 26.54% 11.36x
Broadway Fans 26.06% 11.09x
Ballet Enthusiasts 29.19% 10.78x
Stay-at-Home Parents 29.05% 10.62x
Composition Percentage: The overlap percentage between the New York City Family & Activity Cluster audience and the Interest attribute.
Index: A comparison of the New York City Family & Activity Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New York City Family & Activity Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New York City Family & Activity Cluster audience is Armani.

Location Composition Index
Armani 0.01% 5.62x
Michael Kors 0.05% 5.60x
Forever 21 0.05% 5.23x
Zumiez 0.05% 3.50x
Express 0.06% 3.50x
Zara 0.01% 3.45x
H&M 0.03% 3.32x
Gap 0.05% 3.31x
Coach 0.02% 3.16x
Victoria's Secret 0.07% 2.78x
Composition Percentage: The overlap percentage between the New York City Family & Activity Cluster audience and the Location attribute.
Index: A comparison of the New York City Family & Activity Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The New York City Family & Activity Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New York City Family & Activity Cluster audience is patchoguetheatre.org.

Website Composition Index
patchoguetheatre.org 1.08% 110.96x
wbab.com 1.69% 95.83x
njpac.org 1.32% 95.62x
huntingtonny.gov 1.17% 91.57x
longisland.com 11.37% 90.77x
wbli.com 1.02% 72.43x
brooklynpaper.com 2.79% 69.53x
longislandpress.com 2.84% 67.62x
abc7ny.com 55.79% 59.43x
chsli.org 1.72% 58.43x
Composition Percentage: The overlap percentage between the New York City Family & Activity Cluster audience and the Web attribute.
Index: A comparison of the New York City Family & Activity Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New York City Family & Activity Cluster audience is New York City Real Estate Research Cluster.

Content Affinity Composition Index
New York City Real Estate Research Cluster 18.86% 31.65x
Hudson Valley New York Media 19.47% 30.62x
New York City Education & News Cluster 9.56% 24.94x
NYC Tourist Attractions 12.52% 24.52x
New Jersey Travel Location Cluster 8.07% 15.57x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.03% 14.05x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.38% 14.04x
New Jersey News Cluster 43.05% 13.65x
Caribbean Cluster 4.47% 13.14x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.04% 11.58x
Composition Percentage: The overlap percentage between the New York City Family & Activity Cluster audience and the Content Affinity attribute.
Index: A comparison of the New York City Family & Activity Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New York City Family & Activity Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female