Explore the New York City Family & Activity Cluster Audience
Below you'll find more information about the New York City Family & Activity Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the New York City Family & Activity Cluster audience.
INTERESTS
The New York City Family & Activity Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the New York City Family & Activity Cluster audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 38.04% | 20.09x |
| School Closings Updates Readers | 16.28% | 14.43x |
| Readers of Jewish Content | 23.45% | 14.15x |
| New York Yankees Fans | 25.35% | 12.80x |
| Broadway Fans | 23.00% | 12.78x |
| Liberal News Readers | 13.78% | 12.61x |
| Real Estate Decision Makers | 28.74% | 12.60x |
| Breast Cancer Fund Raisers | 12.20% | 11.81x |
| New York Mets Fans | 27.22% | 11.67x |
| New York Trip Planners | 32.70% | 11.31x |
Composition Percentage:
The overlap percentage between the New York City Family & Activity Cluster audience and the Interest attribute.
Index: A comparison of the New York City Family & Activity Cluster audience to the internet population.
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APPAREL RETAILERS
The New York City Family & Activity Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the New York City Family & Activity Cluster audience is Coach.
| Location | Composition | Index |
| Coach | 0.01% | 2.99x |
| Gap | 0.02% | 2.66x |
| H&M | 0.01% | 2.45x |
| Banana Republic | 0.02% | 2.08x |
| The Childrens Place | 0.03% | 2.01x |
| Forever 21 | 0.01% | 1.94x |
| American Eagle Outfitters | 0.02% | 1.75x |
| Old Navy | 0.03% | 1.73x |
| Express | 0.02% | 1.55x |
| Victoria's Secret | 0.02% | 1.46x |
Composition Percentage:
The overlap percentage between the New York City Family & Activity Cluster audience and the Location attribute.
Index: A comparison of the New York City Family & Activity Cluster audience to the internet population.
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WEBSITES
The New York City Family & Activity Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the New York City Family & Activity Cluster audience is longisland.com.
| Website | Composition | Index |
| longisland.com | 7.66% | 96.35x |
| longislandpress.com | 2.30% | 83.52x |
| pix11.com | 56.19% | 79.04x |
| brooklynpaper.com | 2.10% | 78.14x |
| qns.com | 3.69% | 78.04x |
| crystalgolfresort.com | 1.02% | 70.03x |
| tapinto.net | 1.74% | 69.12x |
| news12.com | 64.25% | 68.74x |
| qchron.com | 1.49% | 68.45x |
| boozyburbs.com | 2.27% | 61.41x |
Composition Percentage:
The overlap percentage between the New York City Family & Activity Cluster audience and the Web attribute.
Index: A comparison of the New York City Family & Activity Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the New York City Family & Activity Cluster audience is New York City Real Estate Research Cluster.
| Content Affinity | Composition | Index |
| New York City Real Estate Research Cluster | 13.61% | 35.19x |
| NYC Tourist Attractions | 7.52% | 35.11x |
| Hudson Valley New York Media | 14.48% | 24.14x |
| New York City Education & News Cluster | 3.60% | 22.71x |
| Upstate New York Travel Cluster | 5.05% | 13.00x |
| New Jersey News Cluster | 39.75% | 12.72x |
| New Jersey Travel Location Cluster | 4.22% | 12.72x |
| Caribbean Cluster | 2.27% | 12.65x |
| Assorted Topics (Nhl, Hot Sauce, Video Games, Law) | 30.63% | 10.89x |
| Connecticut News | 17.97% | 10.67x |
Composition Percentage:
The overlap percentage between the New York City Family & Activity Cluster audience and the Content Affinity attribute.
Index: A comparison of the New York City Family & Activity Cluster audience to the internet population.
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DEMOGRAPHICS
The New York City Family & Activity Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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