Explore the New York City Family & Activity Cluster Audience
Below you'll find more information about the New York City Family & Activity Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 554.9 thousand unique devices whose actions qualify for the New York City Family & Activity Cluster audience.
INTERESTS
The New York City Family & Activity Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the New York City Family & Activity Cluster audience is New York Trip Planners.
| Interest | Composition | Index |
| New York Trip Planners | 57.94% | 30.26x |
| New York City Events Researchers | 50.41% | 30.20x |
| Real Estate Decision Makers | 44.32% | 26.85x |
| Readers of Jewish Content | 19.15% | 15.94x |
| Buffalo Bills Fans | 25.82% | 14.05x |
| Breast Cancer Fund Raisers | 8.72% | 11.65x |
| New York Rangers Fans | 25.20% | 11.60x |
| COVID Testing Researchers | 6.11% | 11.10x |
| Retired Government Employees | 5.19% | 10.84x |
| Retail Job Seekers | 28.09% | 10.79x |
Composition Percentage:
The overlap percentage between the New York City Family & Activity Cluster audience and the Interest attribute.
Index: A comparison of the New York City Family & Activity Cluster audience to the internet population.
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APPAREL RETAILERS
The New York City Family & Activity Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the New York City Family & Activity Cluster audience is Patagonia.
| Location | Composition | Index |
| Patagonia | 0.03% | 7.82x |
| Zumiez | 0.05% | 4.87x |
| Gap | 0.01% | 3.52x |
| The Childrens Place | 0.01% | 2.61x |
| H&M | 0.01% | 2.03x |
| Old Navy | 0.02% | 1.99x |
Composition Percentage:
The overlap percentage between the New York City Family & Activity Cluster audience and the Location attribute.
Index: A comparison of the New York City Family & Activity Cluster audience to the internet population.
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WEBSITES
The New York City Family & Activity Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the New York City Family & Activity Cluster audience is longisland.com.
| Website | Composition | Index |
| longisland.com | 9.56% | 168.29x |
| nymetroparents.com | 1.07% | 118.12x |
| liherald.com | 10.55% | 111.47x |
| pix11.com | 57.72% | 110.64x |
| news12.com | 66.40% | 110.43x |
| qns.com | 2.28% | 100.81x |
| boozyburbs.com | 1.11% | 88.38x |
| abc7ny.com | 70.64% | 86.97x |
| brooklynpaper.com | 2.07% | 82.43x |
| newyork.cbslocal.com | 9.01% | 79.19x |
Composition Percentage:
The overlap percentage between the New York City Family & Activity Cluster audience and the Web attribute.
Index: A comparison of the New York City Family & Activity Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the New York City Family & Activity Cluster audience is NYC Tourist Attractions.
| Content Affinity | Composition | Index |
| NYC Tourist Attractions | 6.64% | 43.73x |
| New York City Real Estate Research Cluster | 5.25% | 42.46x |
| Hudson Valley New York Media | 11.96% | 34.51x |
| New York City Education & News Cluster | 2.79% | 22.02x |
| New Jersey News Cluster | 34.63% | 16.15x |
| Caribbean Cluster | 1.96% | 15.24x |
| New Jersey Travel Location Cluster | 2.81% | 15.15x |
| Upstate New York Travel Cluster | 4.17% | 13.27x |
| Connecticut News | 13.68% | 12.11x |
| Assorted Topics (Nhl, Hot Sauce, Video Games, Law) | 19.80% | 12.05x |
Composition Percentage:
The overlap percentage between the New York City Family & Activity Cluster audience and the Content Affinity attribute.
Index: A comparison of the New York City Family & Activity Cluster audience to the internet population.
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DEMOGRAPHICS
The New York City Family & Activity Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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