Dstillery Audiences

NEW YORK CITY FAMILY & ACTIVITY CLUSTER

Audience Size: 1.2 Million Devices

Explore the New York City Family & Activity Cluster Audience

Below you'll find more information about the New York City Family & Activity Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the New York City Family & Activity Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The New York City Family & Activity Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New York City Family & Activity Cluster audience is New York Trip Planners.

Interest Composition Index
New York Trip Planners 39.76% 15.45x
Broadway Fans 29.51% 14.56x
Stay-at-Home Parents 36.30% 13.83x
New York Mets Fans 25.90% 13.58x
Cable TV Shoppers 31.55% 13.47x
Northeastern Voters 29.28% 13.27x
New York Rangers Fans 21.54% 12.60x
Sports Memorabilia Shoppers 23.22% 11.81x
New York Yankees Fans 19.91% 11.15x
Restaurant Menu Researchers 25.51% 10.42x
Composition Percentage: The overlap percentage between the New York City Family & Activity Cluster audience and the Interest attribute.
Index: A comparison of the New York City Family & Activity Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New York City Family & Activity Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New York City Family & Activity Cluster audience is Armani.

Location Composition Index
Armani 0.07% 3.31x
Lululemon 0.16% 3.16x
Hugo Boss 0.05% 3.01x
The Childrens Place 0.15% 2.96x
Talbots 0.15% 2.84x
Ralph Lauren 0.02% 2.68x
Zara 0.06% 2.56x
American Apparel 0.07% 2.50x
H&M 0.09% 2.50x
Calvin Klein 0.02% 2.44x
Composition Percentage: The overlap percentage between the New York City Family & Activity Cluster audience and the Location attribute.
Index: A comparison of the New York City Family & Activity Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The New York City Family & Activity Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New York City Family & Activity Cluster audience is patchoguetheatre.org.

Website Composition Index
patchoguetheatre.org 1.94% 242.09x
whitepostfarms.com 1.96% 239.81x
cradleofaviation.org 1.28% 236.65x
wbab.com 1.06% 218.80x
huntingtonny.gov 3.30% 203.10x
longisland.com 19.99% 195.07x
nycroads.com 1.15% 190.68x
nashfm947.com 1.13% 164.63x
edibleeastend.com 1.05% 158.98x
easthamptonstar.com 2.05% 158.22x
Composition Percentage: The overlap percentage between the New York City Family & Activity Cluster audience and the Web attribute.
Index: A comparison of the New York City Family & Activity Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New York City Family & Activity Cluster audience is Hudson Valley New York Media.

Content Affinity Composition Index
Hudson Valley New York Media 15.17% 36.86x
New York City Real Estate Research Cluster 20.24% 36.70x
New York City Education & News Cluster 20.23% 29.63x
Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) 1.05% 28.12x
NYC Tourist Attractions 22.44% 23.74x
New Jersey Travel Location Cluster 12.06% 19.90x
New Jersey News Cluster 36.10% 18.48x
Upstate New York State Athletics 0.25% 14.63x
Connecticut News 20.29% 11.99x
Upstate New York Travel Cluster 4.96% 11.65x
Composition Percentage: The overlap percentage between the New York City Family & Activity Cluster audience and the Content Affinity attribute.
Index: A comparison of the New York City Family & Activity Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New York City Family & Activity Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male