Dstillery Audiences

NEW YORK CITY FAMILY & ACTIVITY CLUSTER

Audience Size: 1.5 Million Devices

Explore the New York City Family & Activity Cluster Audience

Below you'll find more information about the New York City Family & Activity Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the New York City Family & Activity Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The New York City Family & Activity Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New York City Family & Activity Cluster audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 47.20% 14.38x
New York Mets Fans 30.27% 11.38x
Real Estate Decision Makers 36.64% 10.68x
New York Yankees Fans 34.71% 10.27x
School Closings Updates Readers 21.24% 9.84x
UConn Huskies Fans 22.39% 9.75x
New York Rangers Fans 32.22% 9.33x
Liberal News Readers 24.32% 9.25x
Broadway Fans 31.26% 9.06x
New York Trip Planners 35.59% 9.03x
Composition Percentage: The overlap percentage between the New York City Family & Activity Cluster audience and the Interest attribute.
Index: A comparison of the New York City Family & Activity Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New York City Family & Activity Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New York City Family & Activity Cluster audience is H&M.

Location Composition Index
H&M 0.01% 2.58x
Dressbarn 0.02% 2.50x
Gap 0.02% 2.46x
Banana Republic 0.02% 2.40x
The Childrens Place 0.02% 2.28x
Express 0.02% 2.08x
LOFT 0.02% 2.01x
Gymboree 0.01% 1.87x
Aeropostale 0.01% 1.80x
American Eagle Outfitters 0.02% 1.77x
Composition Percentage: The overlap percentage between the New York City Family & Activity Cluster audience and the Location attribute.
Index: A comparison of the New York City Family & Activity Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The New York City Family & Activity Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New York City Family & Activity Cluster audience is longisland.com.

Website Composition Index
longisland.com 8.49% 80.75x
wbab.com 1.47% 77.82x
mlsli.com 3.22% 66.38x
longislandpress.com 3.53% 66.35x
pix11.com 64.39% 61.92x
tapinto.net 5.83% 58.16x
boozyburbs.com 1.88% 57.62x
brooklynpaper.com 4.51% 56.57x
qchron.com 2.20% 56.41x
coned.com 3.41% 55.97x
Composition Percentage: The overlap percentage between the New York City Family & Activity Cluster audience and the Web attribute.
Index: A comparison of the New York City Family & Activity Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New York City Family & Activity Cluster audience is NYC Tourist Attractions.

Content Affinity Composition Index
NYC Tourist Attractions 10.28% 26.68x
New York City Real Estate Research Cluster 22.13% 26.27x
Hudson Valley New York Media 21.86% 26.15x
New York City Education & News Cluster 7.57% 21.96x
New Jersey Travel Location Cluster 8.46% 16.41x
New Jersey News Cluster 45.66% 12.65x
Upstate New York State Athletics 0.08% 12.16x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.15% 11.86x
Upstate New York Travel Cluster 6.35% 11.86x
Assorted Topics (Viral Media, Paid Traffic) 0.02% 11.67x
Composition Percentage: The overlap percentage between the New York City Family & Activity Cluster audience and the Content Affinity attribute.
Index: A comparison of the New York City Family & Activity Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New York City Family & Activity Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male