Explore the New York City Family & Activity Cluster Audience
Below you'll find more information about the New York City Family & Activity Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the New York City Family & Activity Cluster audience.
INTERESTS
The New York City Family & Activity Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the New York City Family & Activity Cluster audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 42.03% | 19.31x |
| Real Estate Decision Makers | 32.57% | 13.32x |
| School Closings Updates Readers | 19.29% | 12.97x |
| New York Yankees Fans | 29.99% | 12.77x |
| Liberal News Readers | 21.27% | 11.89x |
| Broadway Fans | 27.66% | 11.88x |
| New York Mets Fans | 29.73% | 11.77x |
| New York Trip Planners | 33.07% | 11.52x |
| Coffee Lovers | 23.79% | 11.23x |
| Breast Cancer Fund Raisers | 19.68% | 11.13x |
Composition Percentage:
The overlap percentage between the New York City Family & Activity Cluster audience and the Interest attribute.
Index: A comparison of the New York City Family & Activity Cluster audience to the internet population.
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APPAREL RETAILERS
The New York City Family & Activity Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the New York City Family & Activity Cluster audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.01% | 0.33x |
Composition Percentage:
The overlap percentage between the New York City Family & Activity Cluster audience and the Location attribute.
Index: A comparison of the New York City Family & Activity Cluster audience to the internet population.
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WEBSITES
The New York City Family & Activity Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the New York City Family & Activity Cluster audience is mlsli.com.
| Website | Composition | Index |
| mlsli.com | 1.41% | 93.20x |
| longisland.com | 7.20% | 92.65x |
| tapinto.net | 2.77% | 78.07x |
| coned.com | 1.25% | 77.17x |
| pix11.com | 55.08% | 73.63x |
| boropark24.com | 1.01% | 69.25x |
| news12.com | 69.28% | 65.40x |
| boozyburbs.com | 1.57% | 64.89x |
| longislandpress.com | 4.17% | 63.88x |
| wbab.com | 1.48% | 61.87x |
Composition Percentage:
The overlap percentage between the New York City Family & Activity Cluster audience and the Web attribute.
Index: A comparison of the New York City Family & Activity Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the New York City Family & Activity Cluster audience is NYC Tourist Attractions.
| Content Affinity | Composition | Index |
| NYC Tourist Attractions | 6.77% | 37.36x |
| New York City Real Estate Research Cluster | 18.65% | 33.60x |
| Hudson Valley New York Media | 17.40% | 33.52x |
| New York City Education & News Cluster | 6.02% | 22.98x |
| New Jersey Travel Location Cluster | 6.39% | 20.94x |
| Assorted Topics (Comics, Architecture, Fine Spirits, Sports) | 0.04% | 16.19x |
| Environmental Conservation | 0.06% | 15.26x |
| Upstate New York State Athletics | 0.04% | 15.06x |
| New Jersey News Cluster | 41.64% | 14.79x |
| Upstate New York Travel Cluster | 5.10% | 14.15x |
Composition Percentage:
The overlap percentage between the New York City Family & Activity Cluster audience and the Content Affinity attribute.
Index: A comparison of the New York City Family & Activity Cluster audience to the internet population.
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DEMOGRAPHICS
The New York City Family & Activity Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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