Explore the New York City Family & Activity Cluster Audience
Below you'll find more information about the New York City Family & Activity Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the New York City Family & Activity Cluster audience.
INTERESTS
The New York City Family & Activity Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the New York City Family & Activity Cluster audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 28.95% | 13.34x |
| New York Trip Planners | 29.89% | 11.82x |
| Cable TV Shoppers | 26.06% | 10.80x |
| Real Estate Decision Makers | 24.54% | 10.66x |
| Northeastern Voters | 23.47% | 10.60x |
| Ballet Enthusiasts | 24.03% | 10.59x |
| Broadway Fans | 22.72% | 10.37x |
| New York Mets Fans | 19.94% | 10.22x |
| Stay-at-Home Parents | 25.62% | 10.06x |
| Online Grocery Shoppers | 22.36% | 10.00x |
Composition Percentage:
The overlap percentage between the New York City Family & Activity Cluster audience and the Interest attribute.
Index: A comparison of the New York City Family & Activity Cluster audience to the internet population.
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APPAREL RETAILERS
The New York City Family & Activity Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the New York City Family & Activity Cluster audience is Supreme.
| Location | Composition | Index |
| Supreme | 0.11% | 7.78x |
| Everlane | 0.03% | 4.91x |
| Calvin Klein | 0.02% | 3.51x |
| Intermix | 0.03% | 3.41x |
| Uniqlo | 0.07% | 3.16x |
| Zara | 0.10% | 3.12x |
| Patagonia | 0.05% | 2.95x |
| Hugo Boss | 0.10% | 2.74x |
| American Apparel | 0.12% | 2.55x |
| H&M | 0.19% | 2.25x |
Composition Percentage:
The overlap percentage between the New York City Family & Activity Cluster audience and the Location attribute.
Index: A comparison of the New York City Family & Activity Cluster audience to the internet population.
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WEBSITES
The New York City Family & Activity Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the New York City Family & Activity Cluster audience is patchoguetheatre.org.
| Website | Composition | Index |
| patchoguetheatre.org | 1.41% | 137.07x |
| huntingtonny.gov | 1.55% | 133.56x |
| whitepostfarms.com | 1.30% | 128.79x |
| wbab.com | 1.08% | 113.22x |
| nycroads.com | 1.01% | 110.86x |
| longisland.com | 15.89% | 105.97x |
| plj.com | 1.27% | 105.47x |
| njpac.org | 3.95% | 95.51x |
| nycblive.com | 1.52% | 94.26x |
| pollrestaurants.com | 1.23% | 87.74x |
Composition Percentage:
The overlap percentage between the New York City Family & Activity Cluster audience and the Web attribute.
Index: A comparison of the New York City Family & Activity Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the New York City Family & Activity Cluster audience is Hudson Valley New York Media.
| Content Affinity | Composition | Index |
| Hudson Valley New York Media | 15.93% | 26.31x |
| New York City Real Estate Research Cluster | 17.81% | 26.22x |
| New York City Education & News Cluster | 12.40% | 22.60x |
| NYC Tourist Attractions | 15.91% | 17.05x |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.46% | 16.03x |
| New Jersey Travel Location Cluster | 9.67% | 14.42x |
| New Jersey News Cluster | 39.73% | 12.16x |
| Local & Travel England - North Midlands | 0.05% | 11.27x |
| Caribbean Cluster | 3.38% | 11.06x |
| Upstate New York Travel Cluster | 4.86% | 8.74x |
Composition Percentage:
The overlap percentage between the New York City Family & Activity Cluster audience and the Content Affinity attribute.
Index: A comparison of the New York City Family & Activity Cluster audience to the internet population.
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DEMOGRAPHICS
The New York City Family & Activity Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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