Explore the New York City Family & Activity Cluster Audience
Below you'll find more information about the New York City Family & Activity Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the New York City Family & Activity Cluster audience.
INTERESTS
The New York City Family & Activity Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the New York City Family & Activity Cluster audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 46.30% | 13.46x |
| Readers of Jamaican Content | 29.16% | 12.35x |
| New York Mets Fans | 32.91% | 12.00x |
| New York Rangers Fans | 29.46% | 11.44x |
| New York Yankees Fans | 30.52% | 11.12x |
| New York Trip Planners | 39.30% | 10.84x |
| UConn Huskies Fans | 29.75% | 10.76x |
| Real Estate Decision Makers | 38.79% | 10.74x |
| Cable TV Shoppers | 35.95% | 10.72x |
| Liberal News Readers | 29.41% | 10.31x |
Composition Percentage:
The overlap percentage between the New York City Family & Activity Cluster audience and the Interest attribute.
Index: A comparison of the New York City Family & Activity Cluster audience to the internet population.
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APPAREL RETAILERS
The New York City Family & Activity Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the New York City Family & Activity Cluster audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.01% | 7.40x |
| Intermix | 0.02% | 3.91x |
| Charlotte Russe | 0.02% | 3.67x |
| Armani | 0.06% | 3.36x |
| Zara | 0.06% | 3.20x |
| Uniqlo | 0.03% | 3.16x |
| American Apparel | 0.06% | 2.92x |
| Saint Laurent Paris | 0.02% | 2.87x |
| Ann Taylor | 0.03% | 2.61x |
| Bonobos | 0.02% | 2.58x |
Composition Percentage:
The overlap percentage between the New York City Family & Activity Cluster audience and the Location attribute.
Index: A comparison of the New York City Family & Activity Cluster audience to the internet population.
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WEBSITES
The New York City Family & Activity Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the New York City Family & Activity Cluster audience is patchoguetheatre.org.
| Website | Composition | Index |
| patchoguetheatre.org | 1.42% | 144.48x |
| whitepostfarms.com | 1.38% | 141.08x |
| njpac.org | 2.09% | 124.21x |
| wbab.com | 1.50% | 123.99x |
| huntingtonny.gov | 1.28% | 118.93x |
| longisland.com | 13.66% | 116.87x |
| nycblive.com | 1.15% | 101.01x |
| abc7ny.com | 43.21% | 89.36x |
| hamptons.com | 1.34% | 87.87x |
| longislandpress.com | 1.97% | 86.79x |
Composition Percentage:
The overlap percentage between the New York City Family & Activity Cluster audience and the Web attribute.
Index: A comparison of the New York City Family & Activity Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the New York City Family & Activity Cluster audience is New York City Real Estate Research Cluster.
| Content Affinity | Composition | Index |
| New York City Real Estate Research Cluster | 19.31% | 34.72x |
| Hudson Valley New York Media | 17.62% | 33.45x |
| New York City Education & News Cluster | 11.52% | 26.19x |
| NYC Tourist Attractions | 15.41% | 24.80x |
| New Jersey Travel Location Cluster | 9.03% | 18.83x |
| New Jersey News Cluster | 42.94% | 15.59x |
| Caribbean Cluster | 4.56% | 15.28x |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.16% | 15.03x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.08% | 13.36x |
| Assorted Topics (Comics, Architecture, Fine Spirits, Sports) | 0.57% | 13.23x |
Composition Percentage:
The overlap percentage between the New York City Family & Activity Cluster audience and the Content Affinity attribute.
Index: A comparison of the New York City Family & Activity Cluster audience to the internet population.
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DEMOGRAPHICS
The New York City Family & Activity Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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