Dstillery Audiences

NEW YORK CITY FAMILY & ACTIVITY CLUSTER

Audience Size: 2.1 Million Devices

Explore the New York City Family & Activity Cluster Audience

Below you'll find more information about the New York City Family & Activity Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the New York City Family & Activity Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The New York City Family & Activity Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New York City Family & Activity Cluster audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 27.12% 25.34x
Advertising Professionals 14.12% 19.94x
New York Trip Planners 23.73% 18.51x
New York Yankees Fans 16.38% 18.32x
Broadway Fans 19.21% 18.30x
Ballet Enthusiasts 24.29% 18.21x
Financial Business Intelligence Researchers 12.99% 18.08x
Women’s Lifestyle Blogs Researchers 12.43% 17.68x
Readers of South Asian Content 12.99% 17.58x
Luxury Second Home Owners 12.43% 17.55x
Composition Percentage: The overlap percentage between the New York City Family & Activity Cluster audience and the Interest attribute.
Index: A comparison of the New York City Family & Activity Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New York City Family & Activity Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New York City Family & Activity Cluster audience is Dressbarn.

Location Composition Index
Dressbarn 0.01% 2.75x
Banana Republic 0.01% 2.54x
The Childrens Place 0.02% 2.12x
Mens Wearhouse 0.01% 1.39x
Carhartt 0.12% 0.81x
Composition Percentage: The overlap percentage between the New York City Family & Activity Cluster audience and the Location attribute.
Index: A comparison of the New York City Family & Activity Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The New York City Family & Activity Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New York City Family & Activity Cluster audience is huntingtonny.gov.

Website Composition Index
huntingtonny.gov 1.02% 67.76x
wbab.com 1.62% 64.97x
longisland.com 8.73% 64.07x
longislandpress.com 3.27% 51.56x
mlsli.com 3.66% 46.11x
pix11.com 67.69% 45.06x
boozyburbs.com 1.81% 44.44x
barclayscenter.com 1.02% 42.77x
qchron.com 1.99% 42.73x
brooklynpaper.com 3.35% 42.36x
Composition Percentage: The overlap percentage between the New York City Family & Activity Cluster audience and the Web attribute.
Index: A comparison of the New York City Family & Activity Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New York City Family & Activity Cluster audience is NYC Tourist Attractions.

Content Affinity Composition Index
NYC Tourist Attractions 8.89% 45.46x
New York City Real Estate Research Cluster 15.76% 43.32x
Hudson Valley New York Media 18.25% 36.52x
New York City Education & News Cluster 6.64% 35.86x
New Jersey Travel Location Cluster 6.16% 21.28x
Upstate New York Travel Cluster 6.04% 16.71x
New Jersey News Cluster 34.12% 16.61x
Upstate New York Local Information Cluster 15.88% 14.59x
Horse Racing 0.83% 13.92x
Women Shoppers 2.37% 13.66x
Composition Percentage: The overlap percentage between the New York City Family & Activity Cluster audience and the Content Affinity attribute.
Index: A comparison of the New York City Family & Activity Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New York City Family & Activity Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male