Dstillery Audiences

NEW YORK CITY FAMILY & ACTIVITY CLUSTER

Audience Size: 1.3 Million Devices

Explore the New York City Family & Activity Cluster Audience

Below you'll find more information about the New York City Family & Activity Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the New York City Family & Activity Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The New York City Family & Activity Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New York City Family & Activity Cluster audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 35.29% 15.76x
New York Trip Planners 34.45% 15.34x
Broadway Fans 27.17% 13.94x
New York Mets Fans 22.89% 13.92x
Cable TV Shoppers 29.14% 13.53x
Northeastern Voters 26.42% 13.37x
Stay-at-Home Parents 32.00% 13.33x
Ballet Enthusiasts 28.27% 12.87x
New York Rangers Fans 19.72% 12.70x
New York Yankees Fans 18.45% 11.76x
Composition Percentage: The overlap percentage between the New York City Family & Activity Cluster audience and the Interest attribute.
Index: A comparison of the New York City Family & Activity Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New York City Family & Activity Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New York City Family & Activity Cluster audience is Supreme.

Location Composition Index
Supreme 0.09% 8.36x
Everlane 0.02% 5.65x
Patagonia 0.09% 4.74x
Intermix 0.04% 4.07x
Calvin Klein 0.04% 3.63x
Hugo Boss 0.10% 3.60x
Armani 0.10% 3.56x
Zara 0.10% 3.36x
The Childrens Place 0.20% 3.29x
Lululemon 0.22% 3.17x
Composition Percentage: The overlap percentage between the New York City Family & Activity Cluster audience and the Location attribute.
Index: A comparison of the New York City Family & Activity Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The New York City Family & Activity Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New York City Family & Activity Cluster audience is whitepostfarms.com.

Website Composition Index
whitepostfarms.com 1.44% 223.56x
patchoguetheatre.org 1.75% 219.43x
huntingtonny.gov 2.55% 196.07x
wbab.com 1.01% 184.78x
longisland.com 17.06% 178.82x
nycroads.com 1.02% 172.29x
easthamptonstar.com 1.48% 148.31x
nycblive.com 1.70% 142.33x
njpac.org 4.53% 142.25x
pollrestaurants.com 1.36% 136.24x
Composition Percentage: The overlap percentage between the New York City Family & Activity Cluster audience and the Web attribute.
Index: A comparison of the New York City Family & Activity Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New York City Family & Activity Cluster audience is Hudson Valley New York Media.

Content Affinity Composition Index
Hudson Valley New York Media 15.01% 37.64x
New York City Real Estate Research Cluster 19.56% 35.65x
New York City Education & News Cluster 17.84% 29.13x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.82% 26.80x
NYC Tourist Attractions 20.13% 24.26x
New Jersey Travel Location Cluster 10.98% 20.37x
New Jersey News Cluster 35.06% 18.99x
Local & Travel England - North Midlands 0.04% 13.83x
Upstate New York State Athletics 0.24% 13.01x
Connecticut News 21.02% 11.78x
Composition Percentage: The overlap percentage between the New York City Family & Activity Cluster audience and the Content Affinity attribute.
Index: A comparison of the New York City Family & Activity Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New York City Family & Activity Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male