Dstillery Audiences

NEW YORK CITY FAMILY & ACTIVITY CLUSTER

Audience Size: 1.7 Million Devices

Explore the New York City Family & Activity Cluster Audience

Below you'll find more information about the New York City Family & Activity Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the New York City Family & Activity Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The New York City Family & Activity Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New York City Family & Activity Cluster audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 42.45% 17.79x
School Closings Updates Readers 20.60% 12.70x
Real Estate Decision Makers 31.98% 12.58x
New York Yankees Fans 29.17% 11.69x
Broadway Fans 28.08% 11.44x
Liberal News Readers 20.98% 11.13x
New York Mets Fans 28.90% 11.08x
New York Trip Planners 33.41% 11.04x
Breast Cancer Fund Raisers 19.72% 10.34x
Coffee Lovers 23.31% 10.32x
Composition Percentage: The overlap percentage between the New York City Family & Activity Cluster audience and the Interest attribute.
Index: A comparison of the New York City Family & Activity Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New York City Family & Activity Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New York City Family & Activity Cluster audience is Forever 21.

Location Composition Index
Forever 21 0.02% 3.18x
H&M 0.02% 2.43x
The Childrens Place 0.03% 1.84x
Gap 0.02% 1.73x
Zumiez 0.01% 1.54x
American Eagle Outfitters 0.02% 1.51x
Banana Republic 0.01% 1.36x
Dressbarn 0.01% 1.35x
LOFT 0.01% 1.27x
Journeys 0.02% 1.23x
Composition Percentage: The overlap percentage between the New York City Family & Activity Cluster audience and the Location attribute.
Index: A comparison of the New York City Family & Activity Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The New York City Family & Activity Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New York City Family & Activity Cluster audience is longisland.com.

Website Composition Index
longisland.com 7.97% 83.68x
pix11.com 53.84% 67.72x
news12.com 64.15% 61.18x
longislandpress.com 5.10% 56.12x
wbab.com 1.28% 55.57x
qns.com 7.55% 55.29x
redbankgreen.com 1.19% 55.14x
boozyburbs.com 1.67% 54.58x
qchron.com 2.37% 53.43x
crainsnewyork.com 1.79% 53.13x
Composition Percentage: The overlap percentage between the New York City Family & Activity Cluster audience and the Web attribute.
Index: A comparison of the New York City Family & Activity Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New York City Family & Activity Cluster audience is NYC Tourist Attractions.

Content Affinity Composition Index
NYC Tourist Attractions 7.67% 33.14x
Hudson Valley New York Media 16.05% 30.74x
New York City Real Estate Research Cluster 18.24% 30.40x
New York City Education & News Cluster 6.14% 22.69x
New Jersey Travel Location Cluster 5.71% 18.50x
Upstate New York State Athletics 0.04% 14.22x
New Jersey News Cluster 41.29% 13.18x
Upstate New York Travel Cluster 5.56% 13.14x
Caribbean Cluster 3.15% 12.53x
Environmental Conservation 0.06% 12.33x
Composition Percentage: The overlap percentage between the New York City Family & Activity Cluster audience and the Content Affinity attribute.
Index: A comparison of the New York City Family & Activity Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New York City Family & Activity Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male