Dstillery Audiences

NEW YORK CITY FAMILY & ACTIVITY CLUSTER

Audience Size: 2.1 Million Devices

Explore the New York City Family & Activity Cluster Audience

Below you'll find more information about the New York City Family & Activity Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the New York City Family & Activity Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The New York City Family & Activity Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the New York City Family & Activity Cluster audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 36.61% 16.19x
Real Estate Decision Makers 28.37% 11.92x
New York Mets Fans 28.11% 11.90x
New York Yankees Fans 26.25% 11.28x
New York Trip Planners 29.36% 11.18x
Broadway Fans 23.51% 10.58x
Ballet Enthusiasts 27.13% 10.52x
New York Rangers Fans 24.94% 10.47x
School Closings Updates Readers 0.09% 10.46x
Liberal News Readers 19.97% 10.16x
Composition Percentage: The overlap percentage between the New York City Family & Activity Cluster audience and the Interest attribute.
Index: A comparison of the New York City Family & Activity Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The New York City Family & Activity Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the New York City Family & Activity Cluster audience is LOFT.

Location Composition Index
LOFT 0.01% 4.20x
Gap 0.01% 3.86x
The Childrens Place 0.01% 2.87x
Dressbarn 0.01% 2.65x
Mens Wearhouse 0.01% 1.45x
Carhartt 0.05% 0.46x
Composition Percentage: The overlap percentage between the New York City Family & Activity Cluster audience and the Location attribute.
Index: A comparison of the New York City Family & Activity Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The New York City Family & Activity Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the New York City Family & Activity Cluster audience is wbab.com.

Website Composition Index
wbab.com 1.83% 79.19x
longisland.com 9.46% 78.07x
huntingtonny.gov 1.16% 75.21x
longislandpress.com 2.21% 67.74x
brooklynpaper.com 2.50% 57.95x
chsli.org 1.16% 55.27x
pix11.com 69.04% 50.92x
boozyburbs.com 1.77% 50.42x
qchron.com 1.44% 48.35x
news12.com 76.41% 47.83x
Composition Percentage: The overlap percentage between the New York City Family & Activity Cluster audience and the Web attribute.
Index: A comparison of the New York City Family & Activity Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the New York City Family & Activity Cluster audience is New York City Real Estate Research Cluster.

Content Affinity Composition Index
New York City Real Estate Research Cluster 18.95% 28.40x
Hudson Valley New York Media 20.47% 27.88x
NYC Tourist Attractions 10.63% 24.16x
New York City Education & News Cluster 7.98% 23.35x
New Jersey Travel Location Cluster 7.86% 15.31x
New Jersey News Cluster 43.24% 12.91x
Caribbean Cluster 4.64% 11.97x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.25% 11.90x
Upstate New York State Athletics 0.09% 11.18x
Upstate New York Travel Cluster 5.90% 10.86x
Composition Percentage: The overlap percentage between the New York City Family & Activity Cluster audience and the Content Affinity attribute.
Index: A comparison of the New York City Family & Activity Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The New York City Family & Activity Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male