Explore the New York City Family & Activity Cluster Audience
Below you'll find more information about the New York City Family & Activity Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the New York City Family & Activity Cluster audience.
INTERESTS
The New York City Family & Activity Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the New York City Family & Activity Cluster audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 40.58% | 17.93x |
| School Closings Updates Readers | 19.09% | 13.70x |
| Real Estate Decision Makers | 31.46% | 12.57x |
| New York Yankees Fans | 28.52% | 12.32x |
| Broadway Fans | 26.78% | 11.95x |
| New York Trip Planners | 33.67% | 11.61x |
| Remdesivir Information Researchers | 15.80% | 11.50x |
| New York Mets Fans | 27.69% | 11.45x |
| Liberal News Readers | 19.78% | 11.31x |
| UConn Huskies Fans | 20.86% | 10.94x |
Composition Percentage:
The overlap percentage between the New York City Family & Activity Cluster audience and the Interest attribute.
Index: A comparison of the New York City Family & Activity Cluster audience to the internet population.
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APPAREL RETAILERS
The New York City Family & Activity Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the New York City Family & Activity Cluster audience is H&M.
| Location | Composition | Index |
| H&M | 0.02% | 2.08x |
| Lululemon | 0.01% | 1.93x |
| Forever 21 | 0.01% | 1.69x |
| Gap | 0.02% | 1.67x |
| Banana Republic | 0.02% | 1.55x |
| American Eagle Outfitters | 0.02% | 1.54x |
| Dressbarn | 0.02% | 1.50x |
| The Childrens Place | 0.03% | 1.47x |
| Zumiez | 0.02% | 1.40x |
| Old Navy | 0.03% | 1.18x |
Composition Percentage:
The overlap percentage between the New York City Family & Activity Cluster audience and the Location attribute.
Index: A comparison of the New York City Family & Activity Cluster audience to the internet population.
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WEBSITES
The New York City Family & Activity Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the New York City Family & Activity Cluster audience is longisland.com.
| Website | Composition | Index |
| longisland.com | 8.43% | 86.65x |
| pix11.com | 54.19% | 72.21x |
| longislandpress.com | 4.41% | 67.19x |
| news12.com | 63.78% | 63.96x |
| brooklynpaper.com | 4.42% | 60.79x |
| qns.com | 6.31% | 60.03x |
| boozyburbs.com | 1.98% | 57.67x |
| crystalgolfresort.com | 2.52% | 57.41x |
| insideschools.org | 1.47% | 57.32x |
| crainsnewyork.com | 1.15% | 56.13x |
Composition Percentage:
The overlap percentage between the New York City Family & Activity Cluster audience and the Web attribute.
Index: A comparison of the New York City Family & Activity Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the New York City Family & Activity Cluster audience is NYC Tourist Attractions.
| Content Affinity | Composition | Index |
| NYC Tourist Attractions | 7.61% | 33.00x |
| New York City Real Estate Research Cluster | 17.62% | 30.59x |
| Hudson Valley New York Media | 14.89% | 29.21x |
| New York City Education & News Cluster | 4.95% | 22.31x |
| New Jersey Travel Location Cluster | 5.20% | 17.22x |
| Upstate New York State Athletics | 0.03% | 13.91x |
| Upstate New York Travel Cluster | 5.27% | 13.08x |
| New Jersey News Cluster | 42.28% | 12.74x |
| Institutional Investing | 0.02% | 12.13x |
| Caribbean Cluster | 2.61% | 11.53x |
Composition Percentage:
The overlap percentage between the New York City Family & Activity Cluster audience and the Content Affinity attribute.
Index: A comparison of the New York City Family & Activity Cluster audience to the internet population.
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DEMOGRAPHICS
The New York City Family & Activity Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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