Explore the New York City Family & Activity Cluster Audience
Below you'll find more information about the New York City Family & Activity Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the New York City Family & Activity Cluster audience.
INTERESTS
The New York City Family & Activity Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the New York City Family & Activity Cluster audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 35.29% | 15.76x |
| New York Trip Planners | 34.45% | 15.34x |
| Broadway Fans | 27.17% | 13.94x |
| New York Mets Fans | 22.89% | 13.92x |
| Cable TV Shoppers | 29.14% | 13.53x |
| Northeastern Voters | 26.42% | 13.37x |
| Stay-at-Home Parents | 32.00% | 13.33x |
| Ballet Enthusiasts | 28.27% | 12.87x |
| New York Rangers Fans | 19.72% | 12.70x |
| New York Yankees Fans | 18.45% | 11.76x |
Composition Percentage:
The overlap percentage between the New York City Family & Activity Cluster audience and the Interest attribute.
Index: A comparison of the New York City Family & Activity Cluster audience to the internet population.
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APPAREL RETAILERS
The New York City Family & Activity Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the New York City Family & Activity Cluster audience is Supreme.
| Location | Composition | Index |
| Supreme | 0.09% | 8.36x |
| Everlane | 0.02% | 5.65x |
| Patagonia | 0.09% | 4.74x |
| Intermix | 0.04% | 4.07x |
| Calvin Klein | 0.04% | 3.63x |
| Hugo Boss | 0.10% | 3.60x |
| Armani | 0.10% | 3.56x |
| Zara | 0.10% | 3.36x |
| The Childrens Place | 0.20% | 3.29x |
| Lululemon | 0.22% | 3.17x |
Composition Percentage:
The overlap percentage between the New York City Family & Activity Cluster audience and the Location attribute.
Index: A comparison of the New York City Family & Activity Cluster audience to the internet population.
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WEBSITES
The New York City Family & Activity Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the New York City Family & Activity Cluster audience is whitepostfarms.com.
| Website | Composition | Index |
| whitepostfarms.com | 1.44% | 223.56x |
| patchoguetheatre.org | 1.75% | 219.43x |
| huntingtonny.gov | 2.55% | 196.07x |
| wbab.com | 1.01% | 184.78x |
| longisland.com | 17.06% | 178.82x |
| nycroads.com | 1.02% | 172.29x |
| easthamptonstar.com | 1.48% | 148.31x |
| nycblive.com | 1.70% | 142.33x |
| njpac.org | 4.53% | 142.25x |
| pollrestaurants.com | 1.36% | 136.24x |
Composition Percentage:
The overlap percentage between the New York City Family & Activity Cluster audience and the Web attribute.
Index: A comparison of the New York City Family & Activity Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the New York City Family & Activity Cluster audience is Hudson Valley New York Media.
| Content Affinity | Composition | Index |
| Hudson Valley New York Media | 15.01% | 37.64x |
| New York City Real Estate Research Cluster | 19.56% | 35.65x |
| New York City Education & News Cluster | 17.84% | 29.13x |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.82% | 26.80x |
| NYC Tourist Attractions | 20.13% | 24.26x |
| New Jersey Travel Location Cluster | 10.98% | 20.37x |
| New Jersey News Cluster | 35.06% | 18.99x |
| Local & Travel England - North Midlands | 0.04% | 13.83x |
| Upstate New York State Athletics | 0.24% | 13.01x |
| Connecticut News | 21.02% | 11.78x |
Composition Percentage:
The overlap percentage between the New York City Family & Activity Cluster audience and the Content Affinity attribute.
Index: A comparison of the New York City Family & Activity Cluster audience to the internet population.
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DEMOGRAPHICS
The New York City Family & Activity Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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