Explore the New York City Family & Activity Cluster Audience
Below you'll find more information about the New York City Family & Activity Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the New York City Family & Activity Cluster audience.
INTERESTS
The New York City Family & Activity Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the New York City Family & Activity Cluster audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 37.73% | 15.75x |
| New York Mets Fans | 28.77% | 12.31x |
| Real Estate Decision Makers | 29.78% | 12.24x |
| New York Trip Planners | 30.91% | 11.87x |
| Readers of Jamaican Content | 25.91% | 11.55x |
| New York Yankees Fans | 26.57% | 11.54x |
| New York Rangers Fans | 26.54% | 11.36x |
| Broadway Fans | 26.06% | 11.09x |
| Ballet Enthusiasts | 29.19% | 10.78x |
| Stay-at-Home Parents | 29.05% | 10.62x |
Composition Percentage:
The overlap percentage between the New York City Family & Activity Cluster audience and the Interest attribute.
Index: A comparison of the New York City Family & Activity Cluster audience to the internet population.
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APPAREL RETAILERS
The New York City Family & Activity Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the New York City Family & Activity Cluster audience is Armani.
| Location | Composition | Index |
| Armani | 0.01% | 5.62x |
| Michael Kors | 0.05% | 5.60x |
| Forever 21 | 0.05% | 5.23x |
| Zumiez | 0.05% | 3.50x |
| Express | 0.06% | 3.50x |
| Zara | 0.01% | 3.45x |
| H&M | 0.03% | 3.32x |
| Gap | 0.05% | 3.31x |
| Coach | 0.02% | 3.16x |
| Victoria's Secret | 0.07% | 2.78x |
Composition Percentage:
The overlap percentage between the New York City Family & Activity Cluster audience and the Location attribute.
Index: A comparison of the New York City Family & Activity Cluster audience to the internet population.
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WEBSITES
The New York City Family & Activity Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the New York City Family & Activity Cluster audience is patchoguetheatre.org.
| Website | Composition | Index |
| patchoguetheatre.org | 1.08% | 110.96x |
| wbab.com | 1.69% | 95.83x |
| njpac.org | 1.32% | 95.62x |
| huntingtonny.gov | 1.17% | 91.57x |
| longisland.com | 11.37% | 90.77x |
| wbli.com | 1.02% | 72.43x |
| brooklynpaper.com | 2.79% | 69.53x |
| longislandpress.com | 2.84% | 67.62x |
| abc7ny.com | 55.79% | 59.43x |
| chsli.org | 1.72% | 58.43x |
Composition Percentage:
The overlap percentage between the New York City Family & Activity Cluster audience and the Web attribute.
Index: A comparison of the New York City Family & Activity Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the New York City Family & Activity Cluster audience is New York City Real Estate Research Cluster.
| Content Affinity | Composition | Index |
| New York City Real Estate Research Cluster | 18.86% | 31.65x |
| Hudson Valley New York Media | 19.47% | 30.62x |
| New York City Education & News Cluster | 9.56% | 24.94x |
| NYC Tourist Attractions | 12.52% | 24.52x |
| New Jersey Travel Location Cluster | 8.07% | 15.57x |
| Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) | 0.03% | 14.05x |
| Assorted Topics (Comics, Architecture, Fine Spirits, Sports) | 0.38% | 14.04x |
| New Jersey News Cluster | 43.05% | 13.65x |
| Caribbean Cluster | 4.47% | 13.14x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.04% | 11.58x |
Composition Percentage:
The overlap percentage between the New York City Family & Activity Cluster audience and the Content Affinity attribute.
Index: A comparison of the New York City Family & Activity Cluster audience to the internet population.
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DEMOGRAPHICS
The New York City Family & Activity Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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