Dstillery Audiences

NEWS CLUSTER

Audience Size: 3.4 Million Devices

Explore the News Cluster Audience

Below you'll find more information about the News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the News Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The News Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the News Cluster audience is Retired Government Employees.

Interest Composition Index
Retired Government Employees 6.57% 13.73x
ESPN Enthusiasts 17.13% 13.36x
COVID Vaccine Researchers 10.93% 12.46x
San Francisco Trip Planners 18.17% 12.23x
Advertising Professionals 13.89% 11.96x
Oregon Ducks Fans 17.22% 11.68x
TV Advertising Professionals 11.82% 11.66x
Mens Fitness Publication Readers 9.80% 11.49x
COVID Testing Researchers 6.28% 11.41x
Social Distancing Content Readers 26.23% 11.39x
Composition Percentage: The overlap percentage between the News Cluster audience and the Interest attribute.
Index: A comparison of the News Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The News Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the News Cluster audience is Maurices.

Location Composition Index
Maurices 0.02% 0.88x
Composition Percentage: The overlap percentage between the News Cluster audience and the Location attribute.
Index: A comparison of the News Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The News Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the News Cluster audience is mcclatchy.com.

Website Composition Index
mcclatchy.com 3.08% 33.53x
ap.org 9.32% 31.96x
sbnation.com 33.31% 30.70x
bulletsforever.com 1.02% 29.19x
hoopshype.com 13.79% 28.60x
seattletimes.com 53.43% 28.39x
netsdaily.com 2.27% 28.12x
sendtonews.com 2.61% 28.06x
brightsideofthesun.com 1.28% 28.06x
postingandtoasting.com 1.14% 27.91x
Composition Percentage: The overlap percentage between the News Cluster audience and the Web attribute.
Index: A comparison of the News Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the News Cluster audience is Motorsports.

Content Affinity Composition Index
Motorsports 0.18% 9.99x
Pacific Northwest Sports & News Cluster 2.22% 9.71x
Australia & New Zealand Media 1.24% 9.35x
Nature & Wildlife 0.94% 9.32x
Assorted Topics (Viral Media, Paid Traffic) 7.50% 9.08x
Pacific Northwest Information Research Cluster 11.97% 8.33x
Los Angeles News 11.65% 8.24x
Small Business Resources 4.71% 7.82x
Assorted Topics (Art, Photography, Fashion, Paranormal Activity) 2.61% 7.61x
Asia Travel 3.64% 7.60x
Composition Percentage: The overlap percentage between the News Cluster audience and the Content Affinity attribute.
Index: A comparison of the News Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The News Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male