Explore the News Cluster Audience
Below you'll find more information about the News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 5.5 million unique devices whose actions qualify for the News Cluster audience.
INTERESTS
The News Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the News Cluster audience is ESPN Enthusiasts.
| Interest | Composition | Index |
| ESPN Enthusiasts | 23.48% | 12.04x |
| NFL Fans | 23.31% | 11.83x |
| Los Angeles Rams Fans | 21.61% | 11.76x |
| San Francisco 49ers Fans | 22.22% | 11.01x |
| Golden State Warriors Fans | 21.35% | 11.00x |
| Jacksonville Jaguars Fans | 20.72% | 10.96x |
| Cincinnati Bengals Fans | 20.89% | 10.85x |
| NCAA Fans | 20.58% | 10.36x |
| NBA Fans | 21.83% | 10.33x |
| Liberal News Readers | 20.59% | 10.32x |
Composition Percentage:
The overlap percentage between the News Cluster audience and the Interest attribute.
Index: A comparison of the News Cluster audience to the internet population.
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APPAREL RETAILERS
The News Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the News Cluster audience is Intermix.
| Location | Composition | Index |
| Intermix | 0.01% | 1.63x |
| Patagonia | 0.02% | 1.48x |
| Supreme | 0.02% | 1.38x |
| Uniqlo | 0.02% | 1.32x |
| Johnston and Murphy | 0.18% | 1.31x |
| Bonobos | 0.07% | 1.30x |
| Jos A. Bank Clothiers | 0.39% | 1.29x |
| Club Monaco | 0.02% | 1.27x |
| Columbia | 0.02% | 1.27x |
| REI | 0.02% | 1.25x |
Composition Percentage:
The overlap percentage between the News Cluster audience and the Location attribute.
Index: A comparison of the News Cluster audience to the internet population.
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WEBSITES
The News Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the News Cluster audience is drafttek.com.
| Website | Composition | Index |
| drafttek.com | 1.60% | 33.97x |
| tankathon.com | 1.29% | 26.46x |
| uwdawgpound.com | 1.07% | 26.22x |
| hoopsrumors.com | 1.55% | 26.08x |
| awfulannouncing.com | 1.22% | 25.68x |
| draftsite.com | 2.64% | 25.59x |
| draftexpress.com | 1.55% | 25.56x |
| draftscout.com | 1.50% | 25.14x |
| thedraftnetwork.com | 2.52% | 24.88x |
| cougcenter.com | 1.18% | 24.76x |
Composition Percentage:
The overlap percentage between the News Cluster audience and the Web attribute.
Index: A comparison of the News Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the News Cluster audience is Illinois College Sports.
| Content Affinity | Composition | Index |
| Illinois College Sports | 0.42% | 8.77x |
| Assorted Topics (Viral Media, Paid Traffic) | 7.82% | 8.76x |
| Pac 12 Sports | 1.67% | 8.46x |
| Fantasy Sports | 12.97% | 8.37x |
| Southeast College Athletics | 1.53% | 7.86x |
| Florida College Athletics | 3.38% | 7.41x |
| Cars, Travel & Food | 0.40% | 7.35x |
| Local & Travel England - North Midlands | 0.04% | 7.32x |
| Local & Travel England - Northern England | 0.09% | 7.32x |
| Virginia Athletics | 0.38% | 7.25x |
Composition Percentage:
The overlap percentage between the News Cluster audience and the Content Affinity attribute.
Index: A comparison of the News Cluster audience to the internet population.
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DEMOGRAPHICS
The News Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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