Dstillery Audiences

NEWS CLUSTER

Audience Size: 5.2 Million Devices

Explore the News Cluster Audience

Below you'll find more information about the News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 5.2 million unique devices whose actions qualify for the News Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The News Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the News Cluster audience is ESPN Enthusiasts.

Interest Composition Index
ESPN Enthusiasts 24.31% 14.22x
NFL Fans 23.81% 13.75x
Los Angeles Rams Fans 21.90% 13.48x
San Francisco 49ers Fans 21.73% 13.08x
Jacksonville Jaguars Fans 22.87% 13.04x
Liberal News Readers 20.21% 12.87x
Cincinnati Bengals Fans 21.80% 12.81x
Golden State Warriors Fans 21.59% 12.67x
Financial Business Intelligence Researchers 22.43% 12.27x
Financial News Readers 21.13% 12.13x
Composition Percentage: The overlap percentage between the News Cluster audience and the Interest attribute.
Index: A comparison of the News Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The News Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the News Cluster audience is Columbia.

Location Composition Index
Columbia 0.01% 1.54x
American Apparel 0.04% 1.45x
Free People 0.03% 1.45x
Everlane 0.00% 1.42x
Club Monaco 0.01% 1.41x
Patagonia 0.02% 1.35x
The North Face 0.03% 1.27x
Kate Spade 0.02% 1.26x
LOFT 0.05% 1.25x
Jos A. Bank Clothiers 0.16% 1.24x
Composition Percentage: The overlap percentage between the News Cluster audience and the Location attribute.
Index: A comparison of the News Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The News Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the News Cluster audience is drafttek.com.

Website Composition Index
drafttek.com 1.65% 46.24x
bustedcoverage.com 1.37% 44.50x
hoopsrumors.com 1.16% 40.13x
uwdawgpound.com 1.14% 39.06x
awfulannouncing.com 1.75% 37.36x
draftsite.com 2.59% 37.08x
cougcenter.com 1.30% 37.02x
draftexpress.com 1.34% 36.64x
hosted.ap.org 1.09% 35.97x
ndinsider.com 1.33% 34.82x
Composition Percentage: The overlap percentage between the News Cluster audience and the Web attribute.
Index: A comparison of the News Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the News Cluster audience is Assorted Topics (Viral Media, Paid Traffic).

Content Affinity Composition Index
Assorted Topics (Viral Media, Paid Traffic) 5.14% 14.39x
Fantasy Sports 12.71% 10.78x
Local & Travel England - Northern England 0.07% 10.05x
Illinois College Sports 0.48% 10.05x
Pac 12 Sports 1.86% 10.03x
Sports - Climbing, Non-traditional 4.28% 10.01x
Cars, Travel & Food 0.51% 9.96x
Public Policy Media 2.35% 9.83x
Local & Travel England - North Midlands 0.03% 9.78x
Middle East News 3.38% 9.56x
Composition Percentage: The overlap percentage between the News Cluster audience and the Content Affinity attribute.
Index: A comparison of the News Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The News Cluster audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male