Dstillery Audiences

NEWS CLUSTER

Audience Size: 6.7 Million Devices

Explore the News Cluster Audience

Below you'll find more information about the News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 6.7 million unique devices whose actions qualify for the News Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The News Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the News Cluster audience is Liberal News Readers.

Interest Composition Index
Liberal News Readers 11.10% 10.59x
Olympic Sports Enthusiasts 21.32% 10.54x
Social Distancing Content Readers 11.16% 10.45x
Financial Business Intelligence Researchers 11.90% 9.95x
Financial News Readers 10.32% 9.94x
Los Angeles Rams Fans 17.32% 9.54x
ESPN Enthusiasts 18.35% 9.54x
Boston Trip Planners 9.66% 9.53x
Tampa and St Petersburg Trip Planners 12.28% 9.46x
Advertising Professionals 11.60% 9.39x
Composition Percentage: The overlap percentage between the News Cluster audience and the Interest attribute.
Index: A comparison of the News Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The News Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the News Cluster audience is Michael Kors.

Location Composition Index
Michael Kors 0.01% 1.41x
Chicos 0.02% 1.20x
Carhartt 0.17% 1.08x
Gymboree 0.01% 1.07x
LOFT 0.01% 1.05x
Jos A. Bank Clothiers 0.01% 1.04x
Zumiez 0.01% 1.03x
Banana Republic 0.01% 1.01x
Maurices 0.03% 1.00x
Old Navy 0.02% 0.98x
Composition Percentage: The overlap percentage between the News Cluster audience and the Location attribute.
Index: A comparison of the News Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The News Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the News Cluster audience is sbnation.com.

Website Composition Index
sbnation.com 29.62% 16.91x
profootballrumors.com 2.52% 16.52x
peachtreehoops.com 1.04% 16.07x
bulletsforever.com 1.17% 16.06x
seattletimes.com 50.67% 16.00x
bluemanhoop.com 1.22% 15.97x
allucanheat.com 1.13% 15.96x
thesixersense.com 1.00% 15.94x
mcclatchy.com 8.09% 15.94x
cavaliersnation.com 1.94% 15.68x
Composition Percentage: The overlap percentage between the News Cluster audience and the Web attribute.
Index: A comparison of the News Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the News Cluster audience is Motorsports.

Content Affinity Composition Index
Motorsports 0.22% 8.80x
Pacific Northwest Sports & News Cluster 2.43% 7.73x
Australia & New Zealand Media 0.61% 7.47x
Pacific Northwest Information Research Cluster 10.03% 7.03x
Liberal Media 14.30% 7.01x
Liberal Media - Political Activism 0.99% 6.94x
San Francisco Bay Area Cluster 5.98% 6.92x
Assorted Topics (Viral Media, Paid Traffic) 9.96% 6.87x
Los Angeles News 13.22% 6.85x
Nature & Wildlife 1.26% 6.64x
Composition Percentage: The overlap percentage between the News Cluster audience and the Content Affinity attribute.
Index: A comparison of the News Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The News Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male