Dstillery Audiences

NEWS CLUSTER

Audience Size: 4.5 Million Devices

Explore the News Cluster Audience

Below you'll find more information about the News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 4.5 million unique devices whose actions qualify for the News Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The News Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the News Cluster audience is Social Distancing Content Readers.

Interest Composition Index
Social Distancing Content Readers 13.41% 12.41x
Financial Business Intelligence Researchers 11.61% 12.16x
ESPN Enthusiasts 20.85% 11.00x
Los Angeles Rams Fans 19.32% 10.97x
Golden State Warriors Fans 19.23% 10.83x
TV Advertising Professionals 9.39% 10.72x
Remdesivir Information Researchers 10.89% 10.68x
Advertising Professionals 10.64% 10.61x
Oregon Ducks Fans 14.25% 10.50x
Cincinnati Bengals Fans 19.26% 10.41x
Composition Percentage: The overlap percentage between the News Cluster audience and the Interest attribute.
Index: A comparison of the News Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The News Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the News Cluster audience is J. Crew.

Location Composition Index
J. Crew 0.01% 1.37x
LOFT 0.02% 1.32x
Mens Wearhouse 0.02% 1.29x
Lane Bryant 0.01% 1.29x
Chicos 0.02% 1.27x
Dressbarn 0.01% 1.25x
Old Navy 0.03% 1.19x
Lululemon 0.01% 1.18x
White House Black Market 0.02% 1.16x
Talbots 0.01% 1.07x
Composition Percentage: The overlap percentage between the News Cluster audience and the Location attribute.
Index: A comparison of the News Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The News Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the News Cluster audience is mcclatchy.com.

Website Composition Index
mcclatchy.com 5.66% 24.77x
sbnation.com 29.24% 24.29x
ap.org 18.22% 23.73x
profootballrumors.com 1.82% 23.28x
seattletimes.com 52.73% 22.77x
denverstiffs.com 1.22% 22.42x
bulletsforever.com 1.33% 22.31x
netsdaily.com 2.94% 22.25x
hoopshype.com 14.30% 22.17x
blazersedge.com 3.72% 21.99x
Composition Percentage: The overlap percentage between the News Cluster audience and the Web attribute.
Index: A comparison of the News Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the News Cluster audience is Motorsports.

Content Affinity Composition Index
Motorsports 0.18% 9.83x
Pacific Northwest Sports & News Cluster 2.26% 8.72x
Nature & Wildlife 1.66% 8.44x
Assorted Topics (Viral Media, Paid Traffic) 8.90% 8.00x
Australia & New Zealand Media 0.72% 7.98x
Pacific Northwest Information Research Cluster 10.63% 7.95x
Los Angeles News 12.36% 7.91x
San Francisco Bay Area Cluster 4.61% 7.58x
Liberal Media 13.71% 7.34x
College Sports 0.11% 7.32x
Composition Percentage: The overlap percentage between the News Cluster audience and the Content Affinity attribute.
Index: A comparison of the News Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The News Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male