Dstillery Audiences

NEWS CLUSTER

Audience Size: 10.6 Million Devices

Explore the News Cluster Audience

Below you'll find more information about the News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 10.6 million unique devices whose actions qualify for the News Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The News Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the News Cluster audience is Olympic Sports Enthusiasts.

Interest Composition Index
Olympic Sports Enthusiasts 30.52% 11.08x
Liberal News Readers 22.36% 11.06x
NFL Fans 24.09% 10.80x
Cleveland Cavaliers Fans 21.99% 10.55x
Financial Business Intelligence Researchers 21.80% 10.51x
Los Angeles Rams Fans 23.62% 10.50x
Financial News Readers 20.91% 10.48x
ESPN Enthusiasts 23.27% 10.31x
Cincinnati Bengals Fans 22.30% 10.18x
San Francisco 49ers Fans 23.43% 10.18x
Composition Percentage: The overlap percentage between the News Cluster audience and the Interest attribute.
Index: A comparison of the News Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The News Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the News Cluster audience is The North Face.

Location Composition Index
The North Face 0.01% 1.39x
REI 0.01% 1.33x
Kate Spade 0.02% 1.27x
Talbots 0.03% 1.21x
Madewell 0.02% 1.18x
Lululemon 0.03% 1.18x
Brooks Brothers 0.02% 1.18x
Mens Wearhouse 0.05% 1.17x
American Apparel 0.02% 1.17x
Jos A. Bank Clothiers 0.03% 1.17x
Composition Percentage: The overlap percentage between the News Cluster audience and the Location attribute.
Index: A comparison of the News Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The News Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the News Cluster audience is footballmaven.io.

Website Composition Index
footballmaven.io 1.28% 20.53x
intellicast.com 1.80% 19.81x
sircharlesincharge.com 1.60% 19.33x
bustedcoverage.com 1.40% 19.25x
thesixersense.com 1.02% 18.99x
12thmanrising.com 1.06% 18.67x
profootballweekly.com 1.10% 18.55x
seattletimes.com 41.46% 18.40x
stillcurtain.com 1.30% 18.34x
sbnation.com 41.82% 18.32x
Composition Percentage: The overlap percentage between the News Cluster audience and the Web attribute.
Index: A comparison of the News Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the News Cluster audience is Assorted Topics (Viral Media, Paid Traffic).

Content Affinity Composition Index
Assorted Topics (Viral Media, Paid Traffic) 7.37% 8.95x
Illinois College Sports 0.21% 8.50x
Local & Travel England - Northern England 0.07% 8.45x
Motorsports 0.92% 8.45x
Australia & New Zealand Media 2.74% 8.44x
Local & Travel England - North Midlands 0.03% 8.29x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.06% 8.19x
Public Policy Media 2.48% 8.19x
Liberal Media - Political Activism 2.52% 7.78x
Liberal Media 16.88% 7.76x
Composition Percentage: The overlap percentage between the News Cluster audience and the Content Affinity attribute.
Index: A comparison of the News Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The News Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male