Dstillery Audiences

NEWS CLUSTER

Audience Size: 10.8 Million Devices

Explore the News Cluster Audience

Below you'll find more information about the News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 10.8 million unique devices whose actions qualify for the News Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The News Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the News Cluster audience is Olympic Sports Enthusiasts.

Interest Composition Index
Olympic Sports Enthusiasts 31.59% 9.82x
NFL Fans 24.93% 9.72x
Liberal News Readers 23.87% 9.64x
Los Angeles Rams Fans 24.33% 9.45x
Cleveland Cavaliers Fans 23.66% 9.43x
Cincinnati Bengals Fans 22.89% 9.25x
San Francisco 49ers Fans 23.77% 9.24x
Financial Business Intelligence Researchers 23.36% 9.20x
ESPN Enthusiasts 24.41% 9.19x
Financial News Readers 22.61% 9.12x
Composition Percentage: The overlap percentage between the News Cluster audience and the Interest attribute.
Index: A comparison of the News Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The News Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the News Cluster audience is Patagonia.

Location Composition Index
Patagonia 0.01% 1.43x
REI 0.01% 1.28x
Tommy Bahama 0.02% 1.21x
Belk 0.01% 1.14x
Talbots 0.03% 1.14x
Madewell 0.02% 1.12x
Kate Spade 0.02% 1.10x
Eddie Bauer 0.02% 1.10x
Brooks Brothers 0.03% 1.10x
Jos A. Bank Clothiers 0.04% 1.10x
Composition Percentage: The overlap percentage between the News Cluster audience and the Location attribute.
Index: A comparison of the News Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The News Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the News Cluster audience is footballmaven.io.

Website Composition Index
footballmaven.io 1.12% 17.79x
hoopshype.com 6.98% 17.23x
intellicast.com 1.54% 16.48x
bustedcoverage.com 1.20% 16.38x
12thmanrising.com 1.18% 15.56x
uwdawgpound.com 1.03% 15.43x
ndinsider.com 1.04% 15.40x
seattletimes.com 41.80% 15.29x
revengeofthebirds.com 1.26% 15.27x
dailyknicks.com 1.04% 15.14x
Composition Percentage: The overlap percentage between the News Cluster audience and the Web attribute.
Index: A comparison of the News Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the News Cluster audience is Assorted Topics (Viral Media, Paid Traffic).

Content Affinity Composition Index
Assorted Topics (Viral Media, Paid Traffic) 7.95% 8.09x
Motorsports 0.84% 7.98x
Illinois College Sports 0.19% 7.81x
Australia & New Zealand Media 2.58% 7.74x
Public Policy Media 2.38% 7.70x
Local & Travel England - Northern England 0.08% 7.51x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.05% 7.43x
Local & Travel England - North Midlands 0.04% 7.33x
Liberal Media - Political Activism 2.23% 7.29x
Pac 12 Sports 0.67% 7.21x
Composition Percentage: The overlap percentage between the News Cluster audience and the Content Affinity attribute.
Index: A comparison of the News Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The News Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male