Dstillery Audiences

NEWS CLUSTER

Audience Size: 7.8 Million Devices

Explore the News Cluster Audience

Below you'll find more information about the News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 7.8 million unique devices whose actions qualify for the News Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The News Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the News Cluster audience is Olympic Sports Enthusiasts.

Interest Composition Index
Olympic Sports Enthusiasts 27.89% 11.31x
Los Angeles Rams Fans 19.62% 11.21x
Liberal News Readers 20.25% 11.16x
NFL Fans 22.20% 10.94x
San Francisco 49ers Fans 19.63% 10.86x
ESPN Enthusiasts 21.95% 10.78x
Golden State Warriors Fans 19.66% 10.68x
Cincinnati Bengals Fans 19.53% 10.65x
Financial Business Intelligence Researchers 20.65% 10.53x
Cleveland Cavaliers Fans 18.71% 10.51x
Composition Percentage: The overlap percentage between the News Cluster audience and the Interest attribute.
Index: A comparison of the News Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The News Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the News Cluster audience is Supreme.

Location Composition Index
Supreme 0.01% 1.29x
Jos A. Bank Clothiers 0.35% 1.26x
Bonobos 0.09% 1.24x
REI 0.02% 1.19x
Urban Outfitters 0.06% 1.18x
Mens Wearhouse 0.54% 1.18x
Johnston and Murphy 0.37% 1.15x
Patagonia 0.02% 1.15x
White House Black Market 0.31% 1.13x
Brooks Brothers 0.04% 1.12x
Composition Percentage: The overlap percentage between the News Cluster audience and the Location attribute.
Index: A comparison of the News Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The News Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the News Cluster audience is drafttek.com.

Website Composition Index
drafttek.com 1.10% 22.96x
thedraftnetwork.com 1.67% 20.23x
thebirdwrites.com 1.06% 19.26x
draftexpress.com 1.10% 19.06x
brightsideofthesun.com 1.04% 18.59x
draftsite.com 1.81% 18.45x
bustedcoverage.com 1.58% 18.36x
draftscout.com 1.07% 18.33x
fieldgulls.com 2.75% 17.81x
revengeofthebirds.com 1.44% 17.64x
Composition Percentage: The overlap percentage between the News Cluster audience and the Web attribute.
Index: A comparison of the News Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the News Cluster audience is Assorted Topics (Viral Media, Paid Traffic).

Content Affinity Composition Index
Assorted Topics (Viral Media, Paid Traffic) 6.91% 9.06x
Illinois College Sports 0.32% 8.36x
Local & Travel England - North Midlands 0.03% 8.09x
Australia & New Zealand Media 3.22% 7.87x
Public Policy Media 2.70% 7.86x
Pac 12 Sports 1.13% 7.86x
Fantasy Sports 10.71% 7.71x
Middle East News 2.99% 7.40x
Liberal Media - Political Activism 2.66% 7.37x
Southeast College Athletics 1.16% 7.26x
Composition Percentage: The overlap percentage between the News Cluster audience and the Content Affinity attribute.
Index: A comparison of the News Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The News Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male