Dstillery Audiences

NEWS CLUSTER

Audience Size: 14.1 Million Devices

Explore the News Cluster Audience

Below you'll find more information about the News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 14.1 million unique devices whose actions qualify for the News Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The News Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the News Cluster audience is Miami Heat Fans.

Interest Composition Index
Miami Heat Fans 21.49% 8.30x
Olympic Sports Enthusiasts 22.42% 8.26x
Liberal News Readers 16.05% 8.16x
NFL Fans 18.45% 8.10x
Financial Business Intelligence Researchers 15.86% 7.89x
Financial News Readers 15.54% 7.84x
ESPN Enthusiasts 17.88% 7.78x
San Francisco 49ers Fans 18.54% 7.78x
Cleveland Cavaliers Fans 16.12% 7.73x
Los Angeles Rams Fans 18.30% 7.70x
Composition Percentage: The overlap percentage between the News Cluster audience and the Interest attribute.
Index: A comparison of the News Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The News Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the News Cluster audience is Maurices.

Location Composition Index
Maurices 0.01% 1.24x
Carhartt 0.18% 1.15x
Mens Wearhouse 0.01% 1.08x
Composition Percentage: The overlap percentage between the News Cluster audience and the Location attribute.
Index: A comparison of the News Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The News Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the News Cluster audience is hoopshype.com.

Website Composition Index
hoopshype.com 4.97% 13.25x
bustedcoverage.com 1.06% 12.77x
sircharlesincharge.com 1.16% 12.59x
withthefirstpick.com 2.23% 12.44x
sbnation.com 37.82% 12.20x
goldenstateofmind.com 1.11% 12.15x
lasportshub.com 1.45% 12.15x
blazersedge.com 1.43% 12.12x
walterfootball.com 5.09% 12.10x
milehighreport.com 2.27% 11.93x
Composition Percentage: The overlap percentage between the News Cluster audience and the Web attribute.
Index: A comparison of the News Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the News Cluster audience is Cars, Travel & Food.

Content Affinity Composition Index
Cars, Travel & Food 0.02% 7.48x
Motorsports 0.68% 7.36x
Pac 12 Sports 0.30% 6.90x
Illinois College Sports 0.11% 6.88x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.02% 6.55x
Public Policy Media 1.62% 6.48x
Pacific Northwest Sports & News Cluster 4.61% 6.39x
Southeast College Athletics 0.43% 6.36x
Assorted Topics (Viral Media, Paid Traffic) 8.27% 6.35x
Australia & New Zealand Media 1.74% 6.33x
Composition Percentage: The overlap percentage between the News Cluster audience and the Content Affinity attribute.
Index: A comparison of the News Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The News Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male