Dstillery Audiences

NEWS CLUSTER

Audience Size: 9.6 Million Devices

Explore the News Cluster Audience

Below you'll find more information about the News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 9.6 million unique devices whose actions qualify for the News Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The News Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the News Cluster audience is Liberal News Readers.

Interest Composition Index
Liberal News Readers 22.80% 10.74x
Olympic Sports Enthusiasts 30.63% 10.72x
NFL Fans 24.62% 10.40x
Financial Business Intelligence Researchers 21.85% 10.20x
Los Angeles Rams Fans 23.76% 10.17x
Cleveland Cavaliers Fans 22.63% 10.14x
Financial News Readers 21.32% 10.13x
ESPN Enthusiasts 23.39% 9.98x
San Francisco 49ers Fans 23.57% 9.94x
Cincinnati Bengals Fans 22.66% 9.84x
Composition Percentage: The overlap percentage between the News Cluster audience and the Interest attribute.
Index: A comparison of the News Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The News Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the News Cluster audience is Patagonia.

Location Composition Index
Patagonia 0.01% 1.51x
REI 0.02% 1.38x
Bonobos 0.10% 1.29x
Jos A. Bank Clothiers 0.31% 1.28x
Mens Wearhouse 0.50% 1.22x
White House Black Market 0.38% 1.21x
Madewell 0.01% 1.18x
Johnston and Murphy 0.56% 1.16x
Buckle 0.29% 1.15x
Topshop 0.02% 1.09x
Composition Percentage: The overlap percentage between the News Cluster audience and the Location attribute.
Index: A comparison of the News Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The News Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the News Cluster audience is ntknetwork.com.

Website Composition Index
ntknetwork.com 1.17% 19.71x
intellicast.com 2.34% 19.62x
draftsite.com 1.26% 19.62x
withthefirstpick.com 1.34% 19.48x
thedraftnetwork.com 1.44% 19.34x
footballmaven.io 1.54% 19.32x
sbnation.com 41.10% 19.31x
thesixersense.com 1.11% 19.30x
stillcurtain.com 1.24% 18.93x
lookoutlanding.com 1.02% 18.92x
Composition Percentage: The overlap percentage between the News Cluster audience and the Web attribute.
Index: A comparison of the News Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the News Cluster audience is Assorted Topics (Viral Media, Paid Traffic).

Content Affinity Composition Index
Assorted Topics (Viral Media, Paid Traffic) 7.17% 8.85x
Local & Travel England - North Midlands 0.03% 8.22x
Illinois College Sports 0.23% 8.22x
Public Policy Media 2.63% 8.11x
Australia & New Zealand Media 2.90% 8.06x
Motorsports 0.91% 8.00x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.07% 7.89x
Pac 12 Sports 0.81% 7.69x
Local & Travel England - Northern England 0.07% 7.61x
Liberal Media 16.61% 7.55x
Composition Percentage: The overlap percentage between the News Cluster audience and the Content Affinity attribute.
Index: A comparison of the News Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The News Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male