Explore the News Cluster Audience
Below you'll find more information about the News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 4.4 million unique devices whose actions qualify for the News Cluster audience.
INTERESTS
The News Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the News Cluster audience is NFL Fans.
| Interest | Composition | Index |
| NFL Fans | 21.91% | 13.40x |
| Liberal News Readers | 19.00% | 12.93x |
| San Francisco 49ers Fans | 20.53% | 12.87x |
| Los Angeles Rams Fans | 20.52% | 12.84x |
| Financial Business Intelligence Researchers | 20.13% | 12.74x |
| Jacksonville Jaguars Fans | 21.33% | 12.68x |
| Golden State Warriors Fans | 19.59% | 12.53x |
| Cincinnati Bengals Fans | 20.17% | 12.44x |
| Financial News Readers | 19.24% | 12.41x |
| Cleveland Cavaliers Fans | 19.75% | 11.67x |
Composition Percentage:
The overlap percentage between the News Cluster audience and the Interest attribute.
Index: A comparison of the News Cluster audience to the internet population.
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APPAREL RETAILERS
The News Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the News Cluster audience is Madewell.
| Location | Composition | Index |
| Madewell | 0.02% | 1.52x |
| Lorna Jane | 0.01% | 1.51x |
| Club Monaco | 0.01% | 1.46x |
| REI | 0.02% | 1.36x |
| Free People | 0.02% | 1.35x |
| Urban Outfitters | 0.04% | 1.31x |
| Patagonia | 0.01% | 1.28x |
| Armani | 0.02% | 1.27x |
| Kate Spade | 0.02% | 1.26x |
| Levi Strauss | 0.01% | 1.25x |
Composition Percentage:
The overlap percentage between the News Cluster audience and the Location attribute.
Index: A comparison of the News Cluster audience to the internet population.
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WEBSITES
The News Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the News Cluster audience is drafttek.com.
| Website | Composition | Index |
| drafttek.com | 1.07% | 45.43x |
| bustedcoverage.com | 1.19% | 44.65x |
| uwdawgpound.com | 1.29% | 37.08x |
| hoopsrumors.com | 1.03% | 34.66x |
| dailycamera.com | 1.79% | 34.37x |
| awfulannouncing.com | 2.38% | 34.31x |
| cougcenter.com | 1.58% | 33.71x |
| hosted.ap.org | 1.13% | 33.44x |
| draftexpress.com | 1.20% | 33.05x |
| ndinsider.com | 1.53% | 32.70x |
Composition Percentage:
The overlap percentage between the News Cluster audience and the Web attribute.
Index: A comparison of the News Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the News Cluster audience is Assorted Topics #11662 (Viral Media, Paid Traffic).
| Content Affinity | Composition | Index |
| Assorted Topics #11662 (Viral Media, Paid Traffic) | 4.81% | 14.83x |
| Illinois College Sports | 0.35% | 10.60x |
| Public Policy Media | 2.50% | 10.25x |
| Sports - Climbing, Non-traditional | 4.05% | 10.23x |
| Pac 12 Sports | 1.70% | 9.89x |
| Local & Travel England - North Midlands | 0.03% | 9.73x |
| Fantasy Sports | 12.71% | 9.45x |
| Middle East News | 3.63% | 9.26x |
| Pacific Northwest Information Research Cluster | 8.33% | 9.16x |
| Texas University Athletics | 4.56% | 9.13x |
Composition Percentage:
The overlap percentage between the News Cluster audience and the Content Affinity attribute.
Index: A comparison of the News Cluster audience to the internet population.
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DEMOGRAPHICS
The News Cluster audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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