Dstillery Audiences

NEWS CLUSTER

Audience Size: 12.3 Million Devices

Explore the News Cluster Audience

Below you'll find more information about the News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 12.3 million unique devices whose actions qualify for the News Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The News Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the News Cluster audience is Olympic Sports Enthusiasts.

Interest Composition Index
Olympic Sports Enthusiasts 26.48% 9.50x
NFL Fans 21.53% 9.34x
Liberal News Readers 19.21% 9.23x
Cleveland Cavaliers Fans 19.30% 9.02x
ESPN Enthusiasts 20.42% 8.94x
Los Angeles Rams Fans 21.57% 8.94x
Financial Business Intelligence Researchers 18.73% 8.91x
Financial News Readers 18.12% 8.82x
Cincinnati Bengals Fans 20.20% 8.79x
San Francisco 49ers Fans 22.09% 8.75x
Composition Percentage: The overlap percentage between the News Cluster audience and the Interest attribute.
Index: A comparison of the News Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The News Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the News Cluster audience is REI.

Location Composition Index
REI 0.01% 1.38x
Eddie Bauer 0.02% 1.33x
Free People 0.01% 1.24x
The North Face 0.01% 1.23x
Urban Outfitters 0.02% 1.18x
Kate Spade 0.01% 1.16x
Buckle 0.03% 1.15x
Chicos 0.03% 1.15x
J. Crew 0.03% 1.14x
Lululemon 0.02% 1.13x
Composition Percentage: The overlap percentage between the News Cluster audience and the Location attribute.
Index: A comparison of the News Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The News Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the News Cluster audience is hoopshype.com.

Website Composition Index
hoopshype.com 6.51% 14.33x
intellicast.com 1.21% 14.01x
bustedcoverage.com 1.14% 13.84x
12thmanrising.com 1.08% 13.18x
seattletimes.com 40.09% 13.07x
revengeofthebirds.com 1.11% 12.94x
sircharlesincharge.com 1.77% 12.86x
thesixersense.com 1.07% 12.77x
predominantlyorange.com 1.01% 12.70x
section215.com 1.04% 12.62x
Composition Percentage: The overlap percentage between the News Cluster audience and the Web attribute.
Index: A comparison of the News Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the News Cluster audience is Motorsports.

Content Affinity Composition Index
Motorsports 0.78% 7.83x
Illinois College Sports 0.16% 7.53x
Assorted Topics (Viral Media, Paid Traffic) 7.82% 7.49x
Cars, Travel & Food 0.05% 7.40x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.03% 7.31x
Australia & New Zealand Media 2.08% 7.27x
Public Policy Media 2.02% 7.26x
Pac 12 Sports 0.50% 7.09x
Local & Travel England - North Midlands 0.03% 7.05x
Local & Travel England - Northern England 0.08% 6.94x
Composition Percentage: The overlap percentage between the News Cluster audience and the Content Affinity attribute.
Index: A comparison of the News Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The News Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male