Explore the News Cluster Audience
Below you'll find more information about the News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 6.7 million unique devices whose actions qualify for the News Cluster audience.
INTERESTS
The News Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the News Cluster audience is Liberal News Readers.
| Interest | Composition | Index |
| Liberal News Readers | 11.10% | 10.59x |
| Olympic Sports Enthusiasts | 21.32% | 10.54x |
| Social Distancing Content Readers | 11.16% | 10.45x |
| Financial Business Intelligence Researchers | 11.90% | 9.95x |
| Financial News Readers | 10.32% | 9.94x |
| Los Angeles Rams Fans | 17.32% | 9.54x |
| ESPN Enthusiasts | 18.35% | 9.54x |
| Boston Trip Planners | 9.66% | 9.53x |
| Tampa and St Petersburg Trip Planners | 12.28% | 9.46x |
| Advertising Professionals | 11.60% | 9.39x |
Composition Percentage:
The overlap percentage between the News Cluster audience and the Interest attribute.
Index: A comparison of the News Cluster audience to the internet population.
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APPAREL RETAILERS
The News Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the News Cluster audience is Michael Kors.
| Location | Composition | Index |
| Michael Kors | 0.01% | 1.41x |
| Chicos | 0.02% | 1.20x |
| Carhartt | 0.17% | 1.08x |
| Gymboree | 0.01% | 1.07x |
| LOFT | 0.01% | 1.05x |
| Jos A. Bank Clothiers | 0.01% | 1.04x |
| Zumiez | 0.01% | 1.03x |
| Banana Republic | 0.01% | 1.01x |
| Maurices | 0.03% | 1.00x |
| Old Navy | 0.02% | 0.98x |
Composition Percentage:
The overlap percentage between the News Cluster audience and the Location attribute.
Index: A comparison of the News Cluster audience to the internet population.
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WEBSITES
The News Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the News Cluster audience is sbnation.com.
| Website | Composition | Index |
| sbnation.com | 29.62% | 16.91x |
| profootballrumors.com | 2.52% | 16.52x |
| peachtreehoops.com | 1.04% | 16.07x |
| bulletsforever.com | 1.17% | 16.06x |
| seattletimes.com | 50.67% | 16.00x |
| bluemanhoop.com | 1.22% | 15.97x |
| allucanheat.com | 1.13% | 15.96x |
| thesixersense.com | 1.00% | 15.94x |
| mcclatchy.com | 8.09% | 15.94x |
| cavaliersnation.com | 1.94% | 15.68x |
Composition Percentage:
The overlap percentage between the News Cluster audience and the Web attribute.
Index: A comparison of the News Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the News Cluster audience is Motorsports.
| Content Affinity | Composition | Index |
| Motorsports | 0.22% | 8.80x |
| Pacific Northwest Sports & News Cluster | 2.43% | 7.73x |
| Australia & New Zealand Media | 0.61% | 7.47x |
| Pacific Northwest Information Research Cluster | 10.03% | 7.03x |
| Liberal Media | 14.30% | 7.01x |
| Liberal Media - Political Activism | 0.99% | 6.94x |
| San Francisco Bay Area Cluster | 5.98% | 6.92x |
| Assorted Topics (Viral Media, Paid Traffic) | 9.96% | 6.87x |
| Los Angeles News | 13.22% | 6.85x |
| Nature & Wildlife | 1.26% | 6.64x |
Composition Percentage:
The overlap percentage between the News Cluster audience and the Content Affinity attribute.
Index: A comparison of the News Cluster audience to the internet population.
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DEMOGRAPHICS
The News Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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