Explore the News Cluster Audience
Below you'll find more information about the News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 9.6 million unique devices whose actions qualify for the News Cluster audience.
INTERESTS
The News Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the News Cluster audience is Liberal News Readers.
| Interest | Composition | Index |
| Liberal News Readers | 22.80% | 10.74x |
| Olympic Sports Enthusiasts | 30.63% | 10.72x |
| NFL Fans | 24.62% | 10.40x |
| Financial Business Intelligence Researchers | 21.85% | 10.20x |
| Los Angeles Rams Fans | 23.76% | 10.17x |
| Cleveland Cavaliers Fans | 22.63% | 10.14x |
| Financial News Readers | 21.32% | 10.13x |
| ESPN Enthusiasts | 23.39% | 9.98x |
| San Francisco 49ers Fans | 23.57% | 9.94x |
| Cincinnati Bengals Fans | 22.66% | 9.84x |
Composition Percentage:
The overlap percentage between the News Cluster audience and the Interest attribute.
Index: A comparison of the News Cluster audience to the internet population.
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APPAREL RETAILERS
The News Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the News Cluster audience is Patagonia.
| Location | Composition | Index |
| Patagonia | 0.01% | 1.51x |
| REI | 0.02% | 1.38x |
| Bonobos | 0.10% | 1.29x |
| Jos A. Bank Clothiers | 0.31% | 1.28x |
| Mens Wearhouse | 0.50% | 1.22x |
| White House Black Market | 0.38% | 1.21x |
| Madewell | 0.01% | 1.18x |
| Johnston and Murphy | 0.56% | 1.16x |
| Buckle | 0.29% | 1.15x |
| Topshop | 0.02% | 1.09x |
Composition Percentage:
The overlap percentage between the News Cluster audience and the Location attribute.
Index: A comparison of the News Cluster audience to the internet population.
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WEBSITES
The News Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the News Cluster audience is ntknetwork.com.
| Website | Composition | Index |
| ntknetwork.com | 1.17% | 19.71x |
| intellicast.com | 2.34% | 19.62x |
| draftsite.com | 1.26% | 19.62x |
| withthefirstpick.com | 1.34% | 19.48x |
| thedraftnetwork.com | 1.44% | 19.34x |
| footballmaven.io | 1.54% | 19.32x |
| sbnation.com | 41.10% | 19.31x |
| thesixersense.com | 1.11% | 19.30x |
| stillcurtain.com | 1.24% | 18.93x |
| lookoutlanding.com | 1.02% | 18.92x |
Composition Percentage:
The overlap percentage between the News Cluster audience and the Web attribute.
Index: A comparison of the News Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the News Cluster audience is Assorted Topics (Viral Media, Paid Traffic).
| Content Affinity | Composition | Index |
| Assorted Topics (Viral Media, Paid Traffic) | 7.17% | 8.85x |
| Local & Travel England - North Midlands | 0.03% | 8.22x |
| Illinois College Sports | 0.23% | 8.22x |
| Public Policy Media | 2.63% | 8.11x |
| Australia & New Zealand Media | 2.90% | 8.06x |
| Motorsports | 0.91% | 8.00x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.07% | 7.89x |
| Pac 12 Sports | 0.81% | 7.69x |
| Local & Travel England - Northern England | 0.07% | 7.61x |
| Liberal Media | 16.61% | 7.55x |
Composition Percentage:
The overlap percentage between the News Cluster audience and the Content Affinity attribute.
Index: A comparison of the News Cluster audience to the internet population.
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DEMOGRAPHICS
The News Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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