Dstillery Audiences

NEWS CLUSTER

Audience Size: 4.4 Million Devices

Explore the News Cluster Audience

Below you'll find more information about the News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 4.4 million unique devices whose actions qualify for the News Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The News Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the News Cluster audience is NFL Fans.

Interest Composition Index
NFL Fans 21.91% 13.40x
Liberal News Readers 19.00% 12.93x
San Francisco 49ers Fans 20.53% 12.87x
Los Angeles Rams Fans 20.52% 12.84x
Financial Business Intelligence Researchers 20.13% 12.74x
Jacksonville Jaguars Fans 21.33% 12.68x
Golden State Warriors Fans 19.59% 12.53x
Cincinnati Bengals Fans 20.17% 12.44x
Financial News Readers 19.24% 12.41x
Cleveland Cavaliers Fans 19.75% 11.67x
Composition Percentage: The overlap percentage between the News Cluster audience and the Interest attribute.
Index: A comparison of the News Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The News Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the News Cluster audience is Madewell.

Location Composition Index
Madewell 0.02% 1.52x
Lorna Jane 0.01% 1.51x
Club Monaco 0.01% 1.46x
REI 0.02% 1.36x
Free People 0.02% 1.35x
Urban Outfitters 0.04% 1.31x
Patagonia 0.01% 1.28x
Armani 0.02% 1.27x
Kate Spade 0.02% 1.26x
Levi Strauss 0.01% 1.25x
Composition Percentage: The overlap percentage between the News Cluster audience and the Location attribute.
Index: A comparison of the News Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The News Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the News Cluster audience is drafttek.com.

Website Composition Index
drafttek.com 1.07% 45.43x
bustedcoverage.com 1.19% 44.65x
uwdawgpound.com 1.29% 37.08x
hoopsrumors.com 1.03% 34.66x
dailycamera.com 1.79% 34.37x
awfulannouncing.com 2.38% 34.31x
cougcenter.com 1.58% 33.71x
hosted.ap.org 1.13% 33.44x
draftexpress.com 1.20% 33.05x
ndinsider.com 1.53% 32.70x
Composition Percentage: The overlap percentage between the News Cluster audience and the Web attribute.
Index: A comparison of the News Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the News Cluster audience is Assorted Topics #11662 (Viral Media, Paid Traffic).

Content Affinity Composition Index
Assorted Topics #11662 (Viral Media, Paid Traffic) 4.81% 14.83x
Illinois College Sports 0.35% 10.60x
Public Policy Media 2.50% 10.25x
Sports - Climbing, Non-traditional 4.05% 10.23x
Pac 12 Sports 1.70% 9.89x
Local & Travel England - North Midlands 0.03% 9.73x
Fantasy Sports 12.71% 9.45x
Middle East News 3.63% 9.26x
Pacific Northwest Information Research Cluster 8.33% 9.16x
Texas University Athletics 4.56% 9.13x
Composition Percentage: The overlap percentage between the News Cluster audience and the Content Affinity attribute.
Index: A comparison of the News Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The News Cluster audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male