Dstillery Audiences

NEWS CLUSTER

Audience Size: 5.5 Million Devices

Explore the News Cluster Audience

Below you'll find more information about the News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 5.5 million unique devices whose actions qualify for the News Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The News Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the News Cluster audience is ESPN Enthusiasts.

Interest Composition Index
ESPN Enthusiasts 23.48% 12.04x
NFL Fans 23.31% 11.83x
Los Angeles Rams Fans 21.61% 11.76x
San Francisco 49ers Fans 22.22% 11.01x
Golden State Warriors Fans 21.35% 11.00x
Jacksonville Jaguars Fans 20.72% 10.96x
Cincinnati Bengals Fans 20.89% 10.85x
NCAA Fans 20.58% 10.36x
NBA Fans 21.83% 10.33x
Liberal News Readers 20.59% 10.32x
Composition Percentage: The overlap percentage between the News Cluster audience and the Interest attribute.
Index: A comparison of the News Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The News Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the News Cluster audience is Intermix.

Location Composition Index
Intermix 0.01% 1.63x
Patagonia 0.02% 1.48x
Supreme 0.02% 1.38x
Uniqlo 0.02% 1.32x
Johnston and Murphy 0.18% 1.31x
Bonobos 0.07% 1.30x
Jos A. Bank Clothiers 0.39% 1.29x
Club Monaco 0.02% 1.27x
Columbia 0.02% 1.27x
REI 0.02% 1.25x
Composition Percentage: The overlap percentage between the News Cluster audience and the Location attribute.
Index: A comparison of the News Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The News Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the News Cluster audience is drafttek.com.

Website Composition Index
drafttek.com 1.60% 33.97x
tankathon.com 1.29% 26.46x
uwdawgpound.com 1.07% 26.22x
hoopsrumors.com 1.55% 26.08x
awfulannouncing.com 1.22% 25.68x
draftsite.com 2.64% 25.59x
draftexpress.com 1.55% 25.56x
draftscout.com 1.50% 25.14x
thedraftnetwork.com 2.52% 24.88x
cougcenter.com 1.18% 24.76x
Composition Percentage: The overlap percentage between the News Cluster audience and the Web attribute.
Index: A comparison of the News Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the News Cluster audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.42% 8.77x
Assorted Topics (Viral Media, Paid Traffic) 7.82% 8.76x
Pac 12 Sports 1.67% 8.46x
Fantasy Sports 12.97% 8.37x
Southeast College Athletics 1.53% 7.86x
Florida College Athletics 3.38% 7.41x
Cars, Travel & Food 0.40% 7.35x
Local & Travel England - North Midlands 0.04% 7.32x
Local & Travel England - Northern England 0.09% 7.32x
Virginia Athletics 0.38% 7.25x
Composition Percentage: The overlap percentage between the News Cluster audience and the Content Affinity attribute.
Index: A comparison of the News Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The News Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male