Dstillery Audiences

NEWS CLUSTER

Audience Size: 9.5 Million Devices

Explore the News Cluster Audience

Below you'll find more information about the News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 9.5 million unique devices whose actions qualify for the News Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The News Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the News Cluster audience is Liberal News Readers.

Interest Composition Index
Liberal News Readers 17.49% 9.28x
Olympic Sports Enthusiasts 25.33% 9.18x
Social Distancing Content Readers 13.99% 9.11x
Financial Business Intelligence Researchers 17.26% 9.01x
Financial News Readers 16.07% 8.89x
Cleveland Cavaliers Fans 17.30% 8.77x
NFL Fans 20.24% 8.68x
Boston Trip Planners 16.54% 8.65x
Tampa and St Petersburg Trip Planners 16.91% 8.62x
TV Advertising Professionals 15.66% 8.61x
Composition Percentage: The overlap percentage between the News Cluster audience and the Interest attribute.
Index: A comparison of the News Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The News Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the News Cluster audience is Forever 21.

Location Composition Index
Forever 21 0.01% 1.24x
White House Black Market 0.02% 1.17x
Gap 0.01% 1.16x
Chicos 0.02% 1.16x
Banana Republic 0.02% 1.12x
Express 0.02% 1.11x
LOFT 0.02% 1.11x
Gymboree 0.01% 1.08x
Carhartt 0.18% 1.08x
American Eagle Outfitters 0.02% 1.08x
Composition Percentage: The overlap percentage between the News Cluster audience and the Location attribute.
Index: A comparison of the News Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The News Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the News Cluster audience is sbnation.com.

Website Composition Index
sbnation.com 28.86% 16.05x
vanquishthefoe.com 1.02% 15.55x
seattletimes.com 55.60% 15.20x
talkbasket.net 2.01% 15.16x
nflmocks.com 2.26% 15.09x
withthefirstpick.com 2.13% 14.85x
ccn.com 4.78% 14.76x
thescore.com 1.80% 14.51x
balldurham.com 2.51% 14.43x
hoopshype.com 7.32% 14.37x
Composition Percentage: The overlap percentage between the News Cluster audience and the Web attribute.
Index: A comparison of the News Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the News Cluster audience is Motorsports.

Content Affinity Composition Index
Motorsports 0.45% 8.57x
Concert Posters 0.01% 7.41x
Australia & New Zealand Media 1.17% 7.41x
Social & Demographic Trends 0.01% 7.27x
Pacific Northwest Sports & News Cluster 3.80% 7.14x
Assorted Topics (Viral Media, Paid Traffic) 9.03% 7.04x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.05% 7.02x
Ireland Cluster 2.57% 7.01x
Assorted Topics (Power Trains, Drones, Web Design) 0.19% 6.94x
Alaska Cluster 0.77% 6.93x
Composition Percentage: The overlap percentage between the News Cluster audience and the Content Affinity attribute.
Index: A comparison of the News Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The News Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male