NEWS CLUSTER

Audience Size: 10.6 Million Devices

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Explore the News Cluster Audience

Below you'll find more information about the News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 10.6 million unique devices whose actions qualify for the News Cluster audience.

INTERESTS

The News Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the News Cluster audience is Olympic Sports Enthusiasts.

Interest	Composition	Index
Olympic Sports Enthusiasts	30.52%	11.08x
Liberal News Readers	22.36%	11.06x
NFL Fans	24.09%	10.80x
Cleveland Cavaliers Fans	21.99%	10.55x
Financial Business Intelligence Researchers	21.80%	10.51x
Los Angeles Rams Fans	23.62%	10.50x
Financial News Readers	20.91%	10.48x
ESPN Enthusiasts	23.27%	10.31x
Cincinnati Bengals Fans	22.30%	10.18x
San Francisco 49ers Fans	23.43%	10.18x

Composition Percentage: The overlap percentage between the News Cluster audience and the Interest attribute.

Index: A comparison of the News Cluster audience to the internet population.

APPAREL RETAILERS

The News Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the News Cluster audience is The North Face.

Location	Composition	Index
The North Face	0.01%	1.39x
REI	0.01%	1.33x
Kate Spade	0.02%	1.27x
Talbots	0.03%	1.21x
Madewell	0.02%	1.18x
Lululemon	0.03%	1.18x
Brooks Brothers	0.02%	1.18x
Mens Wearhouse	0.05%	1.17x
American Apparel	0.02%	1.17x
Jos A. Bank Clothiers	0.03%	1.17x

Composition Percentage: The overlap percentage between the News Cluster audience and the Location attribute.

Index: A comparison of the News Cluster audience to the internet population.

WEBSITES

The News Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the News Cluster audience is footballmaven.io.

Website	Composition	Index
footballmaven.io	1.28%	20.53x
intellicast.com	1.80%	19.81x
sircharlesincharge.com	1.60%	19.33x
bustedcoverage.com	1.40%	19.25x
thesixersense.com	1.02%	18.99x
12thmanrising.com	1.06%	18.67x
profootballweekly.com	1.10%	18.55x
seattletimes.com	41.46%	18.40x
stillcurtain.com	1.30%	18.34x
sbnation.com	41.82%	18.32x

Composition Percentage: The overlap percentage between the News Cluster audience and the Web attribute.

Index: A comparison of the News Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the News Cluster audience is Assorted Topics (Viral Media, Paid Traffic).

Content Affinity	Composition	Index
Assorted Topics (Viral Media, Paid Traffic)	7.37%	8.95x
Illinois College Sports	0.21%	8.50x
Local & Travel England - Northern England	0.07%	8.45x
Motorsports	0.92%	8.45x
Australia & New Zealand Media	2.74%	8.44x
Local & Travel England - North Midlands	0.03%	8.29x
Assorted Topics (Web Hosting, Fiction Storytelling, Research)	0.06%	8.19x
Public Policy Media	2.48%	8.19x
Liberal Media - Political Activism	2.52%	7.78x
Liberal Media	16.88%	7.76x

Composition Percentage: The overlap percentage between the News Cluster audience and the Content Affinity attribute.

Index: A comparison of the News Cluster audience to the internet population.

DEMOGRAPHICS

The News Cluster audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male