Explore the News Cluster Audience
Below you'll find more information about the News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 9.4 million unique devices whose actions qualify for the News Cluster audience.
INTERESTS
The News Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the News Cluster audience is Miami Heat Fans.
| Interest | Composition | Index |
| Miami Heat Fans | 21.49% | 8.30x |
| Liberal News Readers | 20.01% | 7.42x |
| Olympic Sports Enthusiasts | 28.42% | 7.32x |
| Financial Business Intelligence Researchers | 19.51% | 7.25x |
| Financial News Readers | 18.42% | 7.16x |
| NFL Fans | 22.73% | 7.08x |
| Cleveland Cavaliers Fans | 20.19% | 7.00x |
| Boston Trip Planners | 18.57% | 6.97x |
| Oregon Ducks Fans | 16.75% | 6.88x |
| Advertising Professionals | 19.19% | 6.82x |
Composition Percentage:
The overlap percentage between the News Cluster audience and the Interest attribute.
Index: A comparison of the News Cluster audience to the internet population.
Curious about what else the News Cluster audience is interested in?
Sign Up
APPAREL RETAILERS
The News Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the News Cluster audience is Chicos.
| Location | Composition | Index |
| Chicos | 0.01% | 1.21x |
| Gap | 0.01% | 1.21x |
| Carhartt | 0.20% | 1.20x |
| White House Black Market | 0.01% | 1.15x |
| American Eagle Outfitters | 0.01% | 1.12x |
| Old Navy | 0.02% | 1.11x |
| Aeropostale | 0.01% | 1.07x |
| Victoria's Secret | 0.02% | 1.07x |
| LOFT | 0.01% | 1.06x |
| Banana Republic | 0.01% | 1.04x |
Composition Percentage:
The overlap percentage between the News Cluster audience and the Location attribute.
Index: A comparison of the News Cluster audience to the internet population.
Want to find more of the News Cluster audience in the real world?
Sign Up
WEBSITES
The News Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the News Cluster audience is withthefirstpick.com.
| Website | Composition | Index |
| withthefirstpick.com | 1.85% | 14.68x |
| lasportshub.com | 1.09% | 14.57x |
| milehighreport.com | 1.66% | 14.52x |
| hoopshype.com | 4.57% | 14.09x |
| sbnation.com | 33.84% | 13.75x |
| nflmocks.com | 2.89% | 13.75x |
| sircharlesincharge.com | 1.11% | 13.57x |
| dkpittsburghsports.com | 1.79% | 13.54x |
| seattletimes.com | 51.68% | 13.39x |
| profootballrumors.com | 4.44% | 13.33x |
Composition Percentage:
The overlap percentage between the News Cluster audience and the Web attribute.
Index: A comparison of the News Cluster audience to the internet population.
Want to see more of the websites the News Cluster audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the News Cluster audience is Motorsports.
| Content Affinity | Composition | Index |
| Motorsports | 0.68% | 7.07x |
| Pac 12 Sports | 0.24% | 6.77x |
| Illinois College Sports | 0.09% | 6.62x |
| Assorted Topics (Power Trains, Drones, Web Design) | 0.63% | 6.19x |
| Southeast College Athletics | 0.35% | 6.18x |
| Australia & New Zealand Media | 1.65% | 6.13x |
| Pacific Northwest Sports & News Cluster | 4.86% | 6.12x |
| Florida College Athletics | 0.90% | 6.12x |
| Public Policy Media | 1.52% | 6.11x |
| Virginia Athletics | 0.10% | 5.99x |
Composition Percentage:
The overlap percentage between the News Cluster audience and the Content Affinity attribute.
Index: A comparison of the News Cluster audience to the internet population.
Want to see more of the Content Affinities the News Cluster audience visits?
Sign Up
DEMOGRAPHICS
The News Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
Interested in seeing other characteristics of the News Cluster audience?
Sign Up