Dstillery Audiences

NEWS CLUSTER

Audience Size: 8.5 Million Devices

Explore the News Cluster Audience

Below you'll find more information about the News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 8.5 million unique devices whose actions qualify for the News Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The News Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the News Cluster audience is Liberal News Readers.

Interest Composition Index
Liberal News Readers 17.13% 9.58x
Olympic Sports Enthusiasts 25.04% 9.53x
Financial Business Intelligence Researchers 16.54% 9.29x
Financial News Readers 15.87% 9.17x
Cleveland Cavaliers Fans 17.44% 9.16x
NFL Fans 20.42% 9.08x
Social Distancing Content Readers 13.71% 9.05x
Boston Trip Planners 15.76% 9.02x
Tampa and St Petersburg Trip Planners 17.50% 8.91x
San Francisco 49ers Fans 20.15% 8.82x
Composition Percentage: The overlap percentage between the News Cluster audience and the Interest attribute.
Index: A comparison of the News Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The News Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the News Cluster audience is Carhartt.

Location Composition Index
Carhartt 0.06% 1.10x
Composition Percentage: The overlap percentage between the News Cluster audience and the Location attribute.
Index: A comparison of the News Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The News Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the News Cluster audience is sbnation.com.

Website Composition Index
sbnation.com 29.27% 16.66x
thestranger.com 1.15% 16.17x
titansized.com 1.07% 15.93x
seattletimes.com 52.29% 15.66x
nflmocks.com 2.50% 15.54x
ampproject.org 1.51% 15.17x
vanquishthefoe.com 1.20% 15.14x
pippenainteasy.com 1.16% 15.06x
ap.org 35.50% 14.89x
hoopshype.com 6.71% 14.81x
Composition Percentage: The overlap percentage between the News Cluster audience and the Web attribute.
Index: A comparison of the News Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the News Cluster audience is Motorsports.

Content Affinity Composition Index
Motorsports 0.49% 9.00x
Australia & New Zealand Media 1.13% 7.68x
Assorted Topics (Viral Media, Paid Traffic) 8.79% 7.66x
Pacific Northwest Sports & News Cluster 3.76% 7.63x
Tennis, Golf & Boxing 0.84% 7.51x
Alaska Cluster 0.91% 7.40x
Concert Posters 0.02% 7.39x
Assorted Topics (Power Trains, Drones, Web Design) 0.24% 7.37x
Upstate New York State Athletics 0.02% 7.28x
Ireland Cluster 2.88% 7.28x
Composition Percentage: The overlap percentage between the News Cluster audience and the Content Affinity attribute.
Index: A comparison of the News Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The News Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male