Explore the News Cluster Audience
Below you'll find more information about the News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 12.9 million unique devices whose actions qualify for the News Cluster audience.
INTERESTS
The News Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the News Cluster audience is Liberal News Readers.
| Interest | Composition | Index |
| Liberal News Readers | 11.27% | 17.43x |
| Olympic Sports Enthusiasts | 15.90% | 15.77x |
| Financial News Readers | 10.97% | 15.59x |
| TV Advertising Professionals | 8.75% | 15.53x |
| NFL Fans | 16.50% | 15.42x |
| Financial Business Intelligence Researchers | 11.07% | 15.40x |
| Tech News Enthusiasts | 9.15% | 15.40x |
| Los Angeles Rams Fans | 14.79% | 15.30x |
| Entertainment Industry Decision Makers | 8.85% | 15.29x |
| Cleveland Cavaliers Fans | 13.88% | 15.17x |
Composition Percentage:
The overlap percentage between the News Cluster audience and the Interest attribute.
Index: A comparison of the News Cluster audience to the internet population.
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APPAREL RETAILERS
The News Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the News Cluster audience is Talbots.
| Location | Composition | Index |
| Talbots | 0.02% | 3.19x |
| Aeropostale | 0.02% | 2.87x |
| Chicos | 0.03% | 2.53x |
| LOFT | 0.02% | 2.21x |
| Maurices | 0.03% | 1.87x |
| Forever 21 | 0.01% | 1.79x |
| REI | 0.01% | 1.59x |
| Victoria's Secret | 0.02% | 1.43x |
| Mens Wearhouse | 0.02% | 1.37x |
| Carhartt | 0.22% | 1.23x |
Composition Percentage:
The overlap percentage between the News Cluster audience and the Location attribute.
Index: A comparison of the News Cluster audience to the internet population.
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WEBSITES
The News Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the News Cluster audience is walterfootball.com.
| Website | Composition | Index |
| walterfootball.com | 4.05% | 11.99x |
| withthefirstpick.com | 1.89% | 11.62x |
| hoopshype.com | 4.33% | 11.53x |
| lasportshub.com | 1.17% | 11.25x |
| sircharlesincharge.com | 1.02% | 11.21x |
| nflmocks.com | 2.88% | 11.09x |
| sbnation.com | 33.64% | 11.07x |
| milehighreport.com | 1.88% | 10.95x |
| hoopshabit.com | 1.72% | 10.63x |
| titansized.com | 1.46% | 10.58x |
Composition Percentage:
The overlap percentage between the News Cluster audience and the Web attribute.
Index: A comparison of the News Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the News Cluster audience is Pac 12 Sports.
| Content Affinity | Composition | Index |
| Pac 12 Sports | 0.22% | 16.41x |
| Motorsports | 0.53% | 15.28x |
| Celebrity Gossip | 0.53% | 12.93x |
| Australia & New Zealand Media | 1.42% | 12.93x |
| Assorted Topics (Photography Resources, Stock Photos, Motorcycles) | 0.91% | 12.47x |
| Networking Marketing | 0.14% | 12.34x |
| Public Policy Media | 1.14% | 12.07x |
| Florida College Athletics | 0.79% | 12.01x |
| Assorted Topics (Power Trains, Drones, Web Design) | 0.53% | 12.01x |
| Liberal Media - Political Activism | 2.17% | 11.86x |
Composition Percentage:
The overlap percentage between the News Cluster audience and the Content Affinity attribute.
Index: A comparison of the News Cluster audience to the internet population.
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DEMOGRAPHICS
The News Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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