Dstillery Audiences

NEWS CLUSTER

Audience Size: 8.3 Million Devices

Explore the News Cluster Audience

Below you'll find more information about the News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 8.3 million unique devices whose actions qualify for the News Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The News Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the News Cluster audience is Liberal News Readers.

Interest Composition Index
Liberal News Readers 17.30% 9.89x
Olympic Sports Enthusiasts 24.93% 9.84x
Social Distancing Content Readers 14.00% 9.71x
Financial Business Intelligence Researchers 16.81% 9.56x
Financial News Readers 15.69% 9.44x
Cleveland Cavaliers Fans 17.13% 9.32x
Boston Trip Planners 15.32% 9.31x
Tampa and St Petersburg Trip Planners 16.22% 9.16x
Cholesterol Researchers 13.11% 9.14x
NFL Fans 20.19% 9.09x
Composition Percentage: The overlap percentage between the News Cluster audience and the Interest attribute.
Index: A comparison of the News Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The News Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the News Cluster audience is Lululemon.

Location Composition Index
Lululemon 0.01% 1.36x
Carhartt 0.23% 1.08x
Mens Wearhouse 0.03% 1.07x
Express 0.02% 1.03x
Chicos 0.02% 1.01x
Gymboree 0.01% 1.01x
Jos A. Bank Clothiers 0.02% 0.98x
American Eagle Outfitters 0.02% 0.97x
Old Navy 0.03% 0.97x
H&M 0.01% 0.97x
Composition Percentage: The overlap percentage between the News Cluster audience and the Location attribute.
Index: A comparison of the News Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The News Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the News Cluster audience is withthefirstpick.com.

Website Composition Index
withthefirstpick.com 1.68% 16.86x
sbnation.com 29.51% 16.72x
thescore.com 1.39% 16.56x
talkbasket.net 1.54% 16.52x
nflmocks.com 1.86% 16.32x
spacecityscoop.com 1.07% 16.20x
ccn.com 3.29% 15.95x
profootballrumors.com 4.88% 15.67x
seattletimes.com 57.20% 15.47x
denverstiffs.com 1.01% 15.43x
Composition Percentage: The overlap percentage between the News Cluster audience and the Web attribute.
Index: A comparison of the News Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the News Cluster audience is Motorsports.

Content Affinity Composition Index
Motorsports 0.36% 8.95x
Australia & New Zealand Media 0.98% 7.81x
Pacific Northwest Sports & News Cluster 3.61% 7.40x
Ireland Cluster 2.06% 7.28x
Assorted Topics (Viral Media, Paid Traffic) 9.37% 7.22x
Assorted Topics (Power Trains, Drones, Web Design) 0.18% 7.10x
Cuba & Mexico Media 0.03% 7.02x
Horse Racing 0.09% 6.97x
Mobile Industry Information 0.15% 6.92x
Liberal Media - Political Activism 1.52% 6.91x
Composition Percentage: The overlap percentage between the News Cluster audience and the Content Affinity attribute.
Index: A comparison of the News Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The News Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male