Dstillery Audiences

NEWS CLUSTER

Audience Size: 8.6 Million Devices

Explore the News Cluster Audience

Below you'll find more information about the News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 8.6 million unique devices whose actions qualify for the News Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The News Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the News Cluster audience is Liberal News Readers.

Interest Composition Index
Liberal News Readers 19.50% 10.37x
Olympic Sports Enthusiasts 28.94% 10.22x
Financial Business Intelligence Researchers 19.27% 10.00x
Financial News Readers 18.45% 9.92x
Cleveland Cavaliers Fans 19.51% 9.89x
NFL Fans 23.27% 9.84x
Boston Trip Planners 17.88% 9.74x
Tampa and St Petersburg Trip Planners 19.66% 9.57x
TV Advertising Professionals 18.69% 9.49x
MLB Fans 21.42% 9.47x
Composition Percentage: The overlap percentage between the News Cluster audience and the Interest attribute.
Index: A comparison of the News Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The News Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the News Cluster audience is Carhartt.

Location Composition Index
Carhartt 0.13% 1.12x
Maurices 0.02% 1.09x
Victoria's Secret 0.02% 1.00x
Old Navy 0.02% 1.00x
Buckle 0.01% 0.96x
The Childrens Place 0.01% 0.84x
Journeys 0.01% 0.81x
Composition Percentage: The overlap percentage between the News Cluster audience and the Location attribute.
Index: A comparison of the News Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The News Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the News Cluster audience is milehighreport.com.

Website Composition Index
milehighreport.com 1.12% 18.88x
dkpittsburghsports.com 1.48% 17.10x
sbnation.com 31.50% 17.04x
titansized.com 1.33% 16.72x
12thmanrising.com 1.03% 16.47x
sircharlesincharge.com 1.05% 16.27x
thestranger.com 1.82% 16.25x
lookoutlanding.com 1.07% 16.14x
seattletimes.com 51.78% 15.97x
defensenews.com 1.06% 15.90x
Composition Percentage: The overlap percentage between the News Cluster audience and the Web attribute.
Index: A comparison of the News Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the News Cluster audience is Motorsports.

Content Affinity Composition Index
Motorsports 0.62% 10.17x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.02% 8.84x
Pacific Northwest Sports & News Cluster 4.31% 8.60x
Assorted Topics (Power Trains, Drones, Web Design) 0.47% 8.58x
Australia & New Zealand Media 1.38% 8.47x
Florida College Athletics 0.70% 8.47x
Tennis, Golf & Boxing 1.29% 8.42x
Southeast College Athletics 0.30% 8.41x
Pac 12 Sports 0.25% 8.38x
College Sports 0.23% 8.36x
Composition Percentage: The overlap percentage between the News Cluster audience and the Content Affinity attribute.
Index: A comparison of the News Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The News Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male