Dstillery Audiences

NEWS CLUSTER

Audience Size: 9.4 Million Devices

Explore the News Cluster Audience

Below you'll find more information about the News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 9.4 million unique devices whose actions qualify for the News Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The News Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the News Cluster audience is Miami Heat Fans.

Interest Composition Index
Miami Heat Fans 21.49% 8.30x
Liberal News Readers 20.01% 7.42x
Olympic Sports Enthusiasts 28.42% 7.32x
Financial Business Intelligence Researchers 19.51% 7.25x
Financial News Readers 18.42% 7.16x
NFL Fans 22.73% 7.08x
Cleveland Cavaliers Fans 20.19% 7.00x
Boston Trip Planners 18.57% 6.97x
Oregon Ducks Fans 16.75% 6.88x
Advertising Professionals 19.19% 6.82x
Composition Percentage: The overlap percentage between the News Cluster audience and the Interest attribute.
Index: A comparison of the News Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The News Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the News Cluster audience is Chicos.

Location Composition Index
Chicos 0.01% 1.21x
Gap 0.01% 1.21x
Carhartt 0.20% 1.20x
White House Black Market 0.01% 1.15x
American Eagle Outfitters 0.01% 1.12x
Old Navy 0.02% 1.11x
Aeropostale 0.01% 1.07x
Victoria's Secret 0.02% 1.07x
LOFT 0.01% 1.06x
Banana Republic 0.01% 1.04x
Composition Percentage: The overlap percentage between the News Cluster audience and the Location attribute.
Index: A comparison of the News Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The News Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the News Cluster audience is withthefirstpick.com.

Website Composition Index
withthefirstpick.com 1.85% 14.68x
lasportshub.com 1.09% 14.57x
milehighreport.com 1.66% 14.52x
hoopshype.com 4.57% 14.09x
sbnation.com 33.84% 13.75x
nflmocks.com 2.89% 13.75x
sircharlesincharge.com 1.11% 13.57x
dkpittsburghsports.com 1.79% 13.54x
seattletimes.com 51.68% 13.39x
profootballrumors.com 4.44% 13.33x
Composition Percentage: The overlap percentage between the News Cluster audience and the Web attribute.
Index: A comparison of the News Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the News Cluster audience is Motorsports.

Content Affinity Composition Index
Motorsports 0.68% 7.07x
Pac 12 Sports 0.24% 6.77x
Illinois College Sports 0.09% 6.62x
Assorted Topics (Power Trains, Drones, Web Design) 0.63% 6.19x
Southeast College Athletics 0.35% 6.18x
Australia & New Zealand Media 1.65% 6.13x
Pacific Northwest Sports & News Cluster 4.86% 6.12x
Florida College Athletics 0.90% 6.12x
Public Policy Media 1.52% 6.11x
Virginia Athletics 0.10% 5.99x
Composition Percentage: The overlap percentage between the News Cluster audience and the Content Affinity attribute.
Index: A comparison of the News Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The News Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male