Dstillery Audiences

NEWS CLUSTER

Audience Size: 12.9 Million Devices

Explore the News Cluster Audience

Below you'll find more information about the News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 12.9 million unique devices whose actions qualify for the News Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The News Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the News Cluster audience is Liberal News Readers.

Interest Composition Index
Liberal News Readers 11.27% 17.43x
Olympic Sports Enthusiasts 15.90% 15.77x
Financial News Readers 10.97% 15.59x
TV Advertising Professionals 8.75% 15.53x
NFL Fans 16.50% 15.42x
Financial Business Intelligence Researchers 11.07% 15.40x
Tech News Enthusiasts 9.15% 15.40x
Los Angeles Rams Fans 14.79% 15.30x
Entertainment Industry Decision Makers 8.85% 15.29x
Cleveland Cavaliers Fans 13.88% 15.17x
Composition Percentage: The overlap percentage between the News Cluster audience and the Interest attribute.
Index: A comparison of the News Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The News Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the News Cluster audience is Talbots.

Location Composition Index
Talbots 0.02% 3.19x
Aeropostale 0.02% 2.87x
Chicos 0.03% 2.53x
LOFT 0.02% 2.21x
Maurices 0.03% 1.87x
Forever 21 0.01% 1.79x
REI 0.01% 1.59x
Victoria's Secret 0.02% 1.43x
Mens Wearhouse 0.02% 1.37x
Carhartt 0.22% 1.23x
Composition Percentage: The overlap percentage between the News Cluster audience and the Location attribute.
Index: A comparison of the News Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The News Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the News Cluster audience is walterfootball.com.

Website Composition Index
walterfootball.com 4.05% 11.99x
withthefirstpick.com 1.89% 11.62x
hoopshype.com 4.33% 11.53x
lasportshub.com 1.17% 11.25x
sircharlesincharge.com 1.02% 11.21x
nflmocks.com 2.88% 11.09x
sbnation.com 33.64% 11.07x
milehighreport.com 1.88% 10.95x
hoopshabit.com 1.72% 10.63x
titansized.com 1.46% 10.58x
Composition Percentage: The overlap percentage between the News Cluster audience and the Web attribute.
Index: A comparison of the News Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the News Cluster audience is Pac 12 Sports.

Content Affinity Composition Index
Pac 12 Sports 0.22% 16.41x
Motorsports 0.53% 15.28x
Celebrity Gossip 0.53% 12.93x
Australia & New Zealand Media 1.42% 12.93x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 0.91% 12.47x
Networking Marketing 0.14% 12.34x
Public Policy Media 1.14% 12.07x
Florida College Athletics 0.79% 12.01x
Assorted Topics (Power Trains, Drones, Web Design) 0.53% 12.01x
Liberal Media - Political Activism 2.17% 11.86x
Composition Percentage: The overlap percentage between the News Cluster audience and the Content Affinity attribute.
Index: A comparison of the News Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The News Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male