Dstillery Audiences

NEWS CLUSTER

Audience Size: 3.2 Million Devices

Explore the News Cluster Audience

Below you'll find more information about the News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the News Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The News Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the News Cluster audience is Liberal News Readers.

Interest Composition Index
Liberal News Readers 20.95% 14.71x
Financial News Readers 21.22% 14.14x
NFL Fans 21.23% 14.08x
Financial Business Intelligence Researchers 22.81% 13.97x
Jacksonville Jaguars Fans 20.44% 13.45x
Los Angeles Rams Fans 19.86% 13.30x
San Francisco 49ers Fans 20.18% 13.30x
Golden State Warriors Fans 19.59% 13.11x
Cincinnati Bengals Fans 19.02% 12.78x
Cleveland Cavaliers Fans 20.09% 12.77x
Composition Percentage: The overlap percentage between the News Cluster audience and the Interest attribute.
Index: A comparison of the News Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The News Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the News Cluster audience is Columbia.

Location Composition Index
Columbia 0.01% 1.75x
Madewell 0.02% 1.68x
Patagonia 0.01% 1.66x
REI 0.02% 1.62x
Zara 0.03% 1.49x
Armani 0.02% 1.48x
Club Monaco 0.01% 1.45x
American Apparel 0.03% 1.44x
Urban Outfitters 0.05% 1.43x
The North Face 0.02% 1.41x
Composition Percentage: The overlap percentage between the News Cluster audience and the Location attribute.
Index: A comparison of the News Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The News Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the News Cluster audience is basketsession.com.

Website Composition Index
basketsession.com 0.16% 94.41x
itzgeek.com 0.17% 92.93x
hookandbullet.com 0.18% 90.53x
fortmorgantimes.com 0.42% 85.83x
typingstudy.com 0.38% 83.56x
liveonlineradio.net 0.15% 81.95x
icemd.com 1.59% 69.41x
peacefmonline.com 0.18% 64.03x
bustedcoverage.com 0.78% 61.95x
mousebreaker.com 1.28% 59.23x
Composition Percentage: The overlap percentage between the News Cluster audience and the Web attribute.
Index: A comparison of the News Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the News Cluster audience is Assorted Topics #11662 (Viral Media, Paid Traffic).

Content Affinity Composition Index
Assorted Topics #11662 (Viral Media, Paid Traffic) 4.77% 17.82x
Illinois College Sports 0.25% 11.97x
Sports - Climbing, Non-traditional 3.91% 11.44x
Pacific Northwest Information Research Cluster 8.78% 10.65x
Local & Travel England - North Midlands 0.03% 10.47x
Public Policy Media 2.46% 10.20x
North Carolina News 11.91% 10.13x
Liberal Media - Political Activism 3.79% 10.10x
Pac 12 Sports 1.55% 9.87x
Middle East News 3.84% 9.72x
Composition Percentage: The overlap percentage between the News Cluster audience and the Content Affinity attribute.
Index: A comparison of the News Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The News Cluster audience resonates most for the following age and income brackets.
Age
45-54
Income
$50,000-$74,999