Dstillery Audiences

NEWS CLUSTER

Audience Size: 5.8 Million Devices

Explore the News Cluster Audience

Below you'll find more information about the News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 5.8 million unique devices whose actions qualify for the News Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The News Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the News Cluster audience is Los Angeles Rams Fans.

Interest Composition Index
Los Angeles Rams Fans 19.26% 15.07x
ESPN Enthusiasts 21.73% 15.01x
NFL Fans 21.83% 14.81x
Jacksonville Jaguars Fans 19.46% 14.55x
San Francisco 49ers Fans 19.38% 14.43x
Cincinnati Bengals Fans 18.96% 14.23x
Golden State Warriors Fans 19.66% 13.85x
Liberal News Readers 18.13% 13.51x
Arizona Cardinals Fans 18.07% 13.01x
Cleveland Cavaliers Fans 18.58% 13.00x
Composition Percentage: The overlap percentage between the News Cluster audience and the Interest attribute.
Index: A comparison of the News Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The News Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the News Cluster audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.28% 1.28x
Mens Wearhouse 0.36% 1.05x
Composition Percentage: The overlap percentage between the News Cluster audience and the Location attribute.
Index: A comparison of the News Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The News Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the News Cluster audience is drafttek.com.

Website Composition Index
drafttek.com 2.00% 39.75x
bustedcoverage.com 1.57% 34.61x
hoopsrumors.com 1.12% 34.05x
uwdawgpound.com 1.10% 31.79x
draftsite.com 2.85% 31.77x
awfulannouncing.com 1.41% 31.49x
draftexpress.com 1.47% 30.63x
cougcenter.com 1.22% 29.68x
draftscout.com 1.73% 29.55x
nbadraft.net 3.73% 29.54x
Composition Percentage: The overlap percentage between the News Cluster audience and the Web attribute.
Index: A comparison of the News Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the News Cluster audience is Assorted Topics (Viral Media, Paid Traffic).

Content Affinity Composition Index
Assorted Topics (Viral Media, Paid Traffic) 5.89% 12.16x
Fantasy Sports 12.41% 10.11x
Pac 12 Sports 1.61% 9.34x
Liberal Media - Political Activism 2.91% 8.74x
Sports - Climbing, Non-traditional 4.39% 8.62x
Public Policy Media 2.40% 8.62x
Latest Sports News 41.22% 8.55x
Middle East News 3.25% 8.45x
Southeast College Athletics 1.54% 8.37x
Australia & New Zealand Media 2.77% 8.23x
Composition Percentage: The overlap percentage between the News Cluster audience and the Content Affinity attribute.
Index: A comparison of the News Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The News Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male