Dstillery Audiences

NORTH CAROLINA

Audience Size: 427.9 Thousand Devices

Explore the North Carolina Audience

Below you'll find more information about the North Carolina audience, broken down in different categories based on their digital and physical behaviors. These are 427.9 thousand unique devices whose actions qualify for the North Carolina audience.

Dstillery Crafted Audiences

INTERESTS

The North Carolina audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the North Carolina audience is South Carolina Gamecocks Fans.

Interest Composition Index
South Carolina Gamecocks Fans 39.57% 18.35x
Carolina Panthers Fans 37.77% 14.91x
North Carolina Football Fans 43.41% 14.36x
Asheville Trip Planners 38.44% 13.72x
North Carolina Travel Researchers 45.20% 13.27x
Liberal News Readers 22.76% 12.49x
Atlanta United Fans 26.59% 12.04x
UNC Tar Heels Fans 32.86% 12.00x
Tampa and St Petersburg Trip Planners 22.77% 11.84x
Myrtle Beach Trip Planners 32.75% 11.77x
Composition Percentage: The overlap percentage between the North Carolina audience and the Interest attribute.
Index: A comparison of the North Carolina audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The North Carolina audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the North Carolina audience is Carhartt.

Location Composition Index
Carhartt 0.06% 1.14x
Composition Percentage: The overlap percentage between the North Carolina audience and the Location attribute.
Index: A comparison of the North Carolina audience to the internet population.
Dstillery Web Insights

WEBSITES

The North Carolina audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the North Carolina audience is wccbcharlotte.com.

Website Composition Index
wccbcharlotte.com 8.85% 95.46x
thesnaponline.com 1.70% 93.41x
charlottemagazine.com 5.68% 91.37x
gastongazette.com 7.83% 88.17x
blueridgenow.com 4.36% 85.97x
shelbystar.com 4.02% 85.42x
statesville.com 4.17% 84.14x
morganton.com 4.33% 82.92x
hickoryrecord.com 5.95% 82.55x
wataugademocrat.com 4.16% 81.57x
Composition Percentage: The overlap percentage between the North Carolina audience and the Web attribute.
Index: A comparison of the North Carolina audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the North Carolina audience is North Carolina Education.

Content Affinity Composition Index
North Carolina Education 20.55% 30.27x
North Carolina News 44.38% 21.27x
South Carolina Beach Travel 0.20% 17.46x
South Carolina News 32.25% 16.63x
South Carolina Travel 0.09% 15.19x
Southeast College Athletics 1.12% 15.14x
Motorsports 0.73% 13.81x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.03% 13.17x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.01% 12.59x
Savannah Georgia News 7.51% 12.30x
Composition Percentage: The overlap percentage between the North Carolina audience and the Content Affinity attribute.
Index: A comparison of the North Carolina audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The North Carolina audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male