Dstillery Audiences

NORTH CAROLINA

Audience Size: 1.5 Million Devices

Explore the North Carolina Audience

Below you'll find more information about the North Carolina audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the North Carolina audience.

Dstillery Crafted Audiences

INTERESTS

The North Carolina audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the North Carolina audience is Asheville Trip Planners.

Interest Composition Index
Asheville Trip Planners 28.38% 18.50x
North Carolina Football Fans 34.39% 16.68x
South Carolina Gamecocks Fans 28.29% 15.73x
Carolina Panthers Fans 25.64% 14.48x
Myrtle Beach Trip Planners 24.30% 12.95x
North Carolina Travel Researchers 59.76% 11.97x
UNC Tar Heels Fans 20.44% 11.77x
Smoky Mountains Trip Planners 26.92% 11.69x
Clemson Tigers Fans 20.11% 10.41x
Duke Blue Devils Fans 17.53% 9.86x
Composition Percentage: The overlap percentage between the North Carolina audience and the Interest attribute.
Index: A comparison of the North Carolina audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The North Carolina audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the North Carolina audience is Belk.

Location Composition Index
Belk 0.07% 6.03x
LOFT 0.09% 1.85x
Jos A. Bank Clothiers 0.25% 1.71x
Old Navy 0.09% 1.55x
Express Outlets 0.01% 1.46x
Charlotte Russe 0.02% 1.39x
Brooks Brothers 0.04% 1.34x
Chicos 0.05% 1.32x
Carhartt 0.16% 1.26x
REI 0.02% 1.20x
Composition Percentage: The overlap percentage between the North Carolina audience and the Location attribute.
Index: A comparison of the North Carolina audience to the internet population.
Dstillery Web Insights

WEBSITES

The North Carolina audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the North Carolina audience is asheville.com.

Website Composition Index
asheville.com 1.17% 194.46x
whky.com 2.13% 192.24x
charlottesymphony.org 1.22% 191.19x
beamfuneralservice.com 1.01% 188.70x
ovensauditorium.com 1.12% 187.50x
wccbcharlotte.com 2.45% 186.59x
blumenthalarts.org 5.57% 181.45x
thelancasternews.com 1.06% 179.98x
mooresvilletribune.com 2.77% 177.99x
charlottesgotalot.com 1.78% 174.01x
Composition Percentage: The overlap percentage between the North Carolina audience and the Web attribute.
Index: A comparison of the North Carolina audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the North Carolina audience is North Carolina Education.

Content Affinity Composition Index
North Carolina Education 19.60% 29.28x
North Carolina News 26.99% 24.81x
South Carolina Beach Travel 4.54% 22.34x
South Carolina Travel 0.57% 22.24x
Southeast College Athletics 3.27% 19.13x
South Carolina News 20.13% 18.78x
Assorted Topics (Viral Media, Paid Traffic) 3.93% 11.38x
Local & Travel England - North Midlands 0.03% 11.09x
Philippines News 2.68% 11.03x
Tennessee Cluster 11.40% 10.80x
Composition Percentage: The overlap percentage between the North Carolina audience and the Content Affinity attribute.
Index: A comparison of the North Carolina audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The North Carolina audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male