Dstillery Audiences

NORTH CAROLINA

Audience Size: 1.1 Million Devices

Explore the North Carolina Audience

Below you'll find more information about the North Carolina audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the North Carolina audience.

Dstillery Crafted Audiences

INTERESTS

The North Carolina audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the North Carolina audience is Asheville Trip Planners.

Interest Composition Index
Asheville Trip Planners 33.73% 16.67x
Liberal News Readers 13.51% 12.95x
Tampa and St Petersburg Trip Planners 16.36% 12.82x
North Carolina Football Fans 39.11% 11.85x
North Carolina Travel Researchers 40.97% 11.26x
UNC Tar Heels Fans 28.98% 11.23x
Law Enforcement Officers 20.07% 11.22x
Financial Business Intelligence Researchers 13.17% 11.16x
Advertising Professionals 12.05% 10.26x
Myrtle Beach Trip Planners 27.64% 10.20x
Composition Percentage: The overlap percentage between the North Carolina audience and the Interest attribute.
Index: A comparison of the North Carolina audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The North Carolina audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the North Carolina audience is Express Outlets.

Location Composition Index
Express Outlets 0.01% 5.41x
Belk 0.02% 4.12x
Urban Outfitters 0.05% 3.62x
Jos A. Bank Clothiers 0.02% 1.79x
Old Navy 0.03% 1.47x
Aeropostale 0.02% 1.32x
LOFT 0.02% 1.29x
Lane Bryant 0.01% 1.29x
American Eagle Outfitters 0.02% 1.19x
Mens Wearhouse 0.02% 1.12x
Composition Percentage: The overlap percentage between the North Carolina audience and the Location attribute.
Index: A comparison of the North Carolina audience to the internet population.
Dstillery Web Insights

WEBSITES

The North Carolina audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the North Carolina audience is thesnaponline.com.

Website Composition Index
thesnaponline.com 1.46% 89.51x
statesville.com 3.27% 86.33x
wccbcharlotte.com 13.84% 84.96x
morganton.com 3.53% 84.70x
charlottemagazine.com 4.94% 82.62x
hickoryrecord.com 6.05% 82.40x
independenttribune.com 3.58% 78.97x
salisburypost.com 5.86% 76.48x
mooresvilletribune.com 2.89% 75.80x
heraldonline.com 8.27% 73.64x
Composition Percentage: The overlap percentage between the North Carolina audience and the Web attribute.
Index: A comparison of the North Carolina audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the North Carolina audience is Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania).

Content Affinity Composition Index
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 2.05% 35.43x
North Carolina Education 16.82% 26.59x
North Carolina News 39.72% 19.58x
South Carolina News 29.79% 14.68x
Ohio Universities 2.91% 13.85x
Environmental Conservation 0.03% 13.69x
Southeast College Athletics 1.71% 13.63x
South Carolina Travel 0.08% 13.59x
Northern California Cluster 8.14% 12.83x
Florida Naples News Cluster 5.86% 12.38x
Composition Percentage: The overlap percentage between the North Carolina audience and the Content Affinity attribute.
Index: A comparison of the North Carolina audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The North Carolina audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male