Dstillery Audiences

NORTH CAROLINA

Audience Size: 2.6 Million Devices

Explore the North Carolina Audience

Below you'll find more information about the North Carolina audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the North Carolina audience.

Dstillery Crafted Audiences

INTERESTS

The North Carolina audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the North Carolina audience is North Carolina Football Fans.

Interest Composition Index
North Carolina Football Fans 45.41% 16.48x
South Carolina Gamecocks Fans 37.60% 16.28x
North Carolina Travel Researchers 45.12% 15.31x
Carolina Panthers Fans 35.90% 14.28x
Asheville Trip Planners 37.68% 13.77x
UNC Tar Heels Fans 33.95% 12.86x
Myrtle Beach Trip Planners 29.79% 11.26x
Atlanta United Fans 23.74% 9.70x
Duke Blue Devils Fans 25.03% 9.62x
Liberal News Readers 19.17% 9.33x
Composition Percentage: The overlap percentage between the North Carolina audience and the Interest attribute.
Index: A comparison of the North Carolina audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The North Carolina audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the North Carolina audience is Belk.

Location Composition Index
Belk 0.02% 5.04x
Journeys 0.02% 1.52x
Lane Bryant 0.01% 1.47x
Old Navy 0.02% 1.31x
Chicos 0.01% 1.27x
Mens Wearhouse 0.01% 1.04x
Victoria's Secret 0.01% 1.04x
Maurices 0.02% 1.03x
Carhartt 0.17% 0.97x
Composition Percentage: The overlap percentage between the North Carolina audience and the Location attribute.
Index: A comparison of the North Carolina audience to the internet population.
Dstillery Web Insights

WEBSITES

The North Carolina audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the North Carolina audience is buncombecounty.org.

Website Composition Index
buncombecounty.org 1.01% 72.73x
wccbcharlotte.com 8.22% 67.03x
thesnaponline.com 1.60% 66.08x
exploreboone.com 1.06% 64.35x
gastongazette.com 8.47% 62.63x
mooresvilletribune.com 2.80% 62.08x
charlottemagazine.com 4.76% 61.40x
statesville.com 4.95% 58.54x
mcdowellnews.com 2.44% 58.27x
blueridgenow.com 4.38% 57.99x
Composition Percentage: The overlap percentage between the North Carolina audience and the Web attribute.
Index: A comparison of the North Carolina audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the North Carolina audience is North Carolina Education.

Content Affinity Composition Index
North Carolina Education 25.21% 23.25x
North Carolina News 50.52% 16.96x
South Carolina Beach Travel 1.31% 16.08x
Southeast College Athletics 0.98% 15.61x
Assorted Topics (Safari, Health, Wellness, Sports) 0.03% 13.94x
South Carolina News 38.70% 13.56x
South Carolina Travel 0.08% 12.58x
Assorted Topics (Viral Media, Paid Traffic) 0.03% 11.73x
Motorsports 0.99% 10.65x
Environmental Conservation 0.05% 10.11x
Composition Percentage: The overlap percentage between the North Carolina audience and the Content Affinity attribute.
Index: A comparison of the North Carolina audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The North Carolina audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female