Explore the North Carolina Audience
Below you'll find more information about the North Carolina audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the North Carolina audience.
INTERESTS
The North Carolina audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the North Carolina audience is South Carolina Gamecocks Fans.
| Interest | Composition | Index |
| South Carolina Gamecocks Fans | 37.40% | 16.73x |
| Carolina Panthers Fans | 35.96% | 13.73x |
| Asheville Trip Planners | 36.81% | 13.11x |
| North Carolina Football Fans | 40.93% | 13.04x |
| North Carolina Travel Researchers | 42.80% | 12.83x |
| Liberal News Readers | 21.80% | 11.56x |
| UNC Tar Heels Fans | 31.01% | 11.08x |
| Tampa and St Petersburg Trip Planners | 21.45% | 10.93x |
| Myrtle Beach Trip Planners | 30.17% | 10.70x |
| Atlanta United Fans | 25.43% | 10.66x |
Composition Percentage:
The overlap percentage between the North Carolina audience and the Interest attribute.
Index: A comparison of the North Carolina audience to the internet population.
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APPAREL RETAILERS
The North Carolina audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the North Carolina audience is Belk.
| Location | Composition | Index |
| Belk | 0.02% | 4.18x |
| Jos A. Bank Clothiers | 0.02% | 1.78x |
| Talbots | 0.02% | 1.76x |
| Chicos | 0.03% | 1.44x |
| Dressbarn | 0.02% | 1.37x |
| Aeropostale | 0.02% | 1.35x |
| LOFT | 0.02% | 1.23x |
| Hollister | 0.01% | 1.10x |
| Mens Wearhouse | 0.02% | 1.10x |
| Banana Republic | 0.02% | 1.06x |
Composition Percentage:
The overlap percentage between the North Carolina audience and the Location attribute.
Index: A comparison of the North Carolina audience to the internet population.
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WEBSITES
The North Carolina audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the North Carolina audience is thesnaponline.com.
| Website | Composition | Index |
| thesnaponline.com | 1.53% | 78.91x |
| charlottemagazine.com | 5.27% | 74.50x |
| statesville.com | 3.65% | 72.21x |
| gastongazette.com | 6.94% | 71.51x |
| morganton.com | 3.70% | 70.24x |
| salisburypost.com | 5.16% | 69.58x |
| hickoryrecord.com | 5.41% | 69.57x |
| independenttribune.com | 4.44% | 68.78x |
| wataugademocrat.com | 3.81% | 68.32x |
| blueridgenow.com | 4.04% | 66.67x |
Composition Percentage:
The overlap percentage between the North Carolina audience and the Web attribute.
Index: A comparison of the North Carolina audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the North Carolina audience is North Carolina Education.
| Content Affinity | Composition | Index |
| North Carolina Education | 20.05% | 26.04x |
| North Carolina News | 44.44% | 17.84x |
| South Carolina News | 32.14% | 14.48x |
| Southeast College Athletics | 1.15% | 14.34x |
| South Carolina Travel | 0.10% | 14.18x |
| South Carolina Beach Travel | 0.12% | 14.08x |
| Motorsports | 0.66% | 12.53x |
| Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) | 0.01% | 12.27x |
| Environmental Conservation | 0.06% | 11.79x |
| Assorted Topics (Comics, Architecture, Fine Spirits, Sports) | 0.02% | 11.50x |
Composition Percentage:
The overlap percentage between the North Carolina audience and the Content Affinity attribute.
Index: A comparison of the North Carolina audience to the internet population.
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DEMOGRAPHICS
The North Carolina audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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