Dstillery Audiences

NORTH CAROLINA

Audience Size: 923.4 Thousand Devices

Explore the North Carolina Audience

Below you'll find more information about the North Carolina audience, broken down in different categories based on their digital and physical behaviors. These are 923.4 thousand unique devices whose actions qualify for the North Carolina audience.

Dstillery Crafted Audiences

INTERESTS

The North Carolina audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the North Carolina audience is Asheville Trip Planners.

Interest Composition Index
Asheville Trip Planners 33.96% 18.46x
Financial Business Intelligence Researchers 11.62% 12.07x
UNC Tar Heels Fans 30.50% 11.55x
Myrtle Beach Trip Planners 28.67% 11.07x
Advertising Professionals 11.15% 11.07x
Nashville Trip Planners 18.69% 10.38x
Vacation Rental Accommodation Researchers 6.42% 10.24x
Drama Show Watchers 8.95% 9.98x
Breast Cancer Fund Raisers 6.78% 9.74x
North Carolina Football Fans 26.00% 9.69x
Composition Percentage: The overlap percentage between the North Carolina audience and the Interest attribute.
Index: A comparison of the North Carolina audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The North Carolina audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the North Carolina audience is Express Outlets.

Location Composition Index
Express Outlets 0.02% 4.92x
Belk 0.02% 4.12x
Urban Outfitters 0.06% 2.68x
Jos A. Bank Clothiers 0.02% 1.93x
Old Navy 0.04% 1.82x
J. Crew 0.02% 1.61x
LOFT 0.02% 1.57x
Talbots 0.02% 1.51x
Dressbarn 0.02% 1.45x
Lane Bryant 0.01% 1.35x
Composition Percentage: The overlap percentage between the North Carolina audience and the Location attribute.
Index: A comparison of the North Carolina audience to the internet population.
Dstillery Web Insights

WEBSITES

The North Carolina audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the North Carolina audience is thesnaponline.com.

Website Composition Index
thesnaponline.com 1.49% 116.29x
statesville.com 3.05% 115.76x
morganton.com 3.60% 114.79x
hickoryrecord.com 5.46% 111.90x
independenttribune.com 3.01% 108.72x
charlottemagazine.com 4.25% 108.27x
mooresvilletribune.com 2.37% 104.63x
wccbcharlotte.com 16.30% 104.31x
salisburypost.com 5.59% 102.94x
heraldonline.com 6.73% 100.52x
Composition Percentage: The overlap percentage between the North Carolina audience and the Web attribute.
Index: A comparison of the North Carolina audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the North Carolina audience is Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania).

Content Affinity Composition Index
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 1.64% 43.47x
North Carolina Education 14.79% 30.25x
North Carolina News 35.09% 22.82x
South Carolina News 29.20% 16.49x
South Carolina Beach Travel 0.02% 16.43x
Southeast College Athletics 1.51% 15.53x
Ohio Universities 2.20% 15.47x
Environmental Conservation 0.02% 13.92x
Northern California Cluster 6.94% 13.53x
Motorsports 0.24% 12.83x
Composition Percentage: The overlap percentage between the North Carolina audience and the Content Affinity attribute.
Index: A comparison of the North Carolina audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The North Carolina audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male