Dstillery Audiences

NORTH CAROLINA

Audience Size: 1.6 Million Devices

Explore the North Carolina Audience

Below you'll find more information about the North Carolina audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the North Carolina audience.

Dstillery Crafted Audiences

INTERESTS

The North Carolina audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the North Carolina audience is South Carolina Gamecocks Fans.

Interest Composition Index
South Carolina Gamecocks Fans 34.30% 18.09x
Asheville Trip Planners 35.49% 15.30x
Carolina Panthers Fans 32.71% 13.50x
Liberal News Readers 17.85% 12.81x
North Carolina Football Fans 39.64% 12.59x
North Carolina Travel Researchers 41.03% 12.53x
Tampa and St Petersburg Trip Planners 18.60% 12.43x
Financial Business Intelligence Researchers 16.48% 11.55x
UNC Tar Heels Fans 29.91% 11.45x
Myrtle Beach Trip Planners 27.70% 11.36x
Composition Percentage: The overlap percentage between the North Carolina audience and the Interest attribute.
Index: A comparison of the North Carolina audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The North Carolina audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the North Carolina audience is Belk.

Location Composition Index
Belk 0.05% 4.39x
REI 0.01% 2.01x
Kate Spade 0.01% 1.56x
Jos A. Bank Clothiers 0.03% 1.32x
H&M 0.02% 1.26x
Lane Bryant 0.04% 1.20x
The Childrens Place 0.06% 1.18x
Aeropostale 0.04% 1.17x
Hollister 0.03% 1.16x
Banana Republic 0.03% 1.13x
Composition Percentage: The overlap percentage between the North Carolina audience and the Location attribute.
Index: A comparison of the North Carolina audience to the internet population.
Dstillery Web Insights

WEBSITES

The North Carolina audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the North Carolina audience is thesnaponline.com.

Website Composition Index
thesnaponline.com 1.31% 88.94x
wccbcharlotte.com 13.70% 84.49x
statesville.com 3.55% 83.83x
charlottemagazine.com 5.01% 83.07x
morganton.com 3.90% 81.09x
hickoryrecord.com 5.90% 79.23x
independenttribune.com 4.38% 78.19x
mooresvilletribune.com 3.18% 77.52x
salisburypost.com 6.41% 74.48x
wataugademocrat.com 3.65% 73.95x
Composition Percentage: The overlap percentage between the North Carolina audience and the Web attribute.
Index: A comparison of the North Carolina audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the North Carolina audience is Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania).

Content Affinity Composition Index
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 1.29% 31.81x
North Carolina Education 17.78% 27.00x
North Carolina News 41.31% 19.23x
South Carolina News 29.35% 15.53x
Southeast College Athletics 1.29% 14.85x
Motorsports 0.36% 12.81x
South Carolina Travel 0.07% 12.50x
Florida Naples News Cluster 6.16% 12.13x
Northern California Cluster 7.30% 11.93x
Assorted Topics (Viral Media, Paid Traffic) 14.94% 11.46x
Composition Percentage: The overlap percentage between the North Carolina audience and the Content Affinity attribute.
Index: A comparison of the North Carolina audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The North Carolina audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male