Explore the North Carolina Audience
Below you'll find more information about the North Carolina audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the North Carolina audience.
INTERESTS
The North Carolina audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the North Carolina audience is South Carolina Gamecocks Fans.
| Interest | Composition | Index |
| South Carolina Gamecocks Fans | 37.96% | 17.04x |
| North Carolina Travel Researchers | 48.56% | 16.92x |
| North Carolina Football Fans | 43.72% | 15.94x |
| Asheville Trip Planners | 42.33% | 15.94x |
| Carolina Panthers Fans | 33.68% | 14.14x |
| UNC Tar Heels Fans | 30.92% | 13.14x |
| Myrtle Beach Trip Planners | 31.47% | 12.78x |
| Smoky Mountains Trip Planners | 29.23% | 11.11x |
| Atlanta United Fans | 25.07% | 10.61x |
| Clemson Tigers Fans | 25.24% | 10.05x |
Composition Percentage:
The overlap percentage between the North Carolina audience and the Interest attribute.
Index: A comparison of the North Carolina audience to the internet population.
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APPAREL RETAILERS
The North Carolina audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the North Carolina audience is Belk.
| Location | Composition | Index |
| Belk | 0.05% | 5.47x |
| Talbots | 0.05% | 1.89x |
| Jos A. Bank Clothiers | 0.08% | 1.58x |
| Lane Bryant | 0.05% | 1.36x |
| Chicos | 0.05% | 1.24x |
| REI | 0.01% | 1.07x |
| Urban Outfitters | 0.03% | 1.05x |
| Brooks Brothers | 0.02% | 1.04x |
| Tommy Bahama | 0.02% | 1.03x |
| Old Navy | 0.07% | 0.99x |
Composition Percentage:
The overlap percentage between the North Carolina audience and the Location attribute.
Index: A comparison of the North Carolina audience to the internet population.
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WEBSITES
The North Carolina audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the North Carolina audience is buncombecounty.org.
| Website | Composition | Index |
| buncombecounty.org | 3.48% | 120.28x |
| mcdowellnews.com | 3.02% | 112.78x |
| mooresvilletribune.com | 2.94% | 112.55x |
| thesnaponline.com | 2.00% | 112.35x |
| hickoryrecord.com | 8.06% | 111.37x |
| wccbcharlotte.com | 5.18% | 111.12x |
| gastongazette.com | 8.85% | 110.44x |
| independenttribune.com | 5.80% | 108.41x |
| shelbystar.com | 4.83% | 105.93x |
| statesville.com | 5.69% | 105.50x |
Composition Percentage:
The overlap percentage between the North Carolina audience and the Web attribute.
Index: A comparison of the North Carolina audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the North Carolina audience is North Carolina Education.
| Content Affinity | Composition | Index |
| North Carolina Education | 20.76% | 26.08x |
| North Carolina News | 36.22% | 20.79x |
| South Carolina Beach Travel | 3.32% | 18.62x |
| Southeast College Athletics | 2.04% | 17.56x |
| South Carolina News | 31.80% | 17.31x |
| South Carolina Travel | 0.17% | 16.76x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.10% | 12.57x |
| Assorted Topics (Safari, Health, Wellness, Sports) | 0.16% | 11.83x |
| Local & Travel England - North Midlands | 0.04% | 11.69x |
| Savannah Georgia News | 7.21% | 11.44x |
Composition Percentage:
The overlap percentage between the North Carolina audience and the Content Affinity attribute.
Index: A comparison of the North Carolina audience to the internet population.
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DEMOGRAPHICS
The North Carolina audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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