Explore the North Carolina Audience
Below you'll find more information about the North Carolina audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the North Carolina audience.
INTERESTS
The North Carolina audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the North Carolina audience is South Carolina Gamecocks Fans.
| Interest | Composition | Index |
| South Carolina Gamecocks Fans | 34.30% | 18.09x |
| Asheville Trip Planners | 35.49% | 15.30x |
| Carolina Panthers Fans | 32.71% | 13.50x |
| Liberal News Readers | 17.85% | 12.81x |
| North Carolina Football Fans | 39.64% | 12.59x |
| North Carolina Travel Researchers | 41.03% | 12.53x |
| Tampa and St Petersburg Trip Planners | 18.60% | 12.43x |
| Financial Business Intelligence Researchers | 16.48% | 11.55x |
| UNC Tar Heels Fans | 29.91% | 11.45x |
| Myrtle Beach Trip Planners | 27.70% | 11.36x |
Composition Percentage:
The overlap percentage between the North Carolina audience and the Interest attribute.
Index: A comparison of the North Carolina audience to the internet population.
Curious about what else the North Carolina audience is interested in?
Sign Up
APPAREL RETAILERS
The North Carolina audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the North Carolina audience is Belk.
| Location | Composition | Index |
| Belk | 0.05% | 4.39x |
| REI | 0.01% | 2.01x |
| Kate Spade | 0.01% | 1.56x |
| Jos A. Bank Clothiers | 0.03% | 1.32x |
| H&M | 0.02% | 1.26x |
| Lane Bryant | 0.04% | 1.20x |
| The Childrens Place | 0.06% | 1.18x |
| Aeropostale | 0.04% | 1.17x |
| Hollister | 0.03% | 1.16x |
| Banana Republic | 0.03% | 1.13x |
Composition Percentage:
The overlap percentage between the North Carolina audience and the Location attribute.
Index: A comparison of the North Carolina audience to the internet population.
Want to find more of the North Carolina audience in the real world?
Sign Up
WEBSITES
The North Carolina audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the North Carolina audience is thesnaponline.com.
| Website | Composition | Index |
| thesnaponline.com | 1.31% | 88.94x |
| wccbcharlotte.com | 13.70% | 84.49x |
| statesville.com | 3.55% | 83.83x |
| charlottemagazine.com | 5.01% | 83.07x |
| morganton.com | 3.90% | 81.09x |
| hickoryrecord.com | 5.90% | 79.23x |
| independenttribune.com | 4.38% | 78.19x |
| mooresvilletribune.com | 3.18% | 77.52x |
| salisburypost.com | 6.41% | 74.48x |
| wataugademocrat.com | 3.65% | 73.95x |
Composition Percentage:
The overlap percentage between the North Carolina audience and the Web attribute.
Index: A comparison of the North Carolina audience to the internet population.
Want to see more of the websites the North Carolina audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the North Carolina audience is Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania).
| Content Affinity | Composition | Index |
| Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 1.29% | 31.81x |
| North Carolina Education | 17.78% | 27.00x |
| North Carolina News | 41.31% | 19.23x |
| South Carolina News | 29.35% | 15.53x |
| Southeast College Athletics | 1.29% | 14.85x |
| Motorsports | 0.36% | 12.81x |
| South Carolina Travel | 0.07% | 12.50x |
| Florida Naples News Cluster | 6.16% | 12.13x |
| Northern California Cluster | 7.30% | 11.93x |
| Assorted Topics (Viral Media, Paid Traffic) | 14.94% | 11.46x |
Composition Percentage:
The overlap percentage between the North Carolina audience and the Content Affinity attribute.
Index: A comparison of the North Carolina audience to the internet population.
Want to see more of the Content Affinities the North Carolina audience visits?
Sign Up
DEMOGRAPHICS
The North Carolina audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
Interested in seeing other characteristics of the North Carolina audience?
Sign Up