Dstillery Audiences

NORTH CAROLINA

Audience Size: 1.6 Million Devices

Explore the North Carolina Audience

Below you'll find more information about the North Carolina audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the North Carolina audience.

Dstillery Crafted Audiences

INTERESTS

The North Carolina audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the North Carolina audience is South Carolina Gamecocks Fans.

Interest Composition Index
South Carolina Gamecocks Fans 37.50% 16.26x
Carolina Panthers Fans 34.63% 13.10x
Asheville Trip Planners 36.48% 12.84x
North Carolina Football Fans 40.22% 12.06x
North Carolina Travel Researchers 41.68% 11.86x
Liberal News Readers 22.12% 11.55x
Tampa and St Petersburg Trip Planners 21.37% 11.06x
UNC Tar Heels Fans 30.36% 10.63x
Financial Business Intelligence Researchers 20.42% 10.50x
Country Music Fans 24.02% 10.44x
Composition Percentage: The overlap percentage between the North Carolina audience and the Interest attribute.
Index: A comparison of the North Carolina audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The North Carolina audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the North Carolina audience is Belk.

Location Composition Index
Belk 0.04% 5.07x
Talbots 0.02% 1.38x
Chicos 0.03% 1.30x
Jos A. Bank Clothiers 0.03% 1.25x
Old Navy 0.05% 1.23x
J. Crew 0.01% 1.18x
White House Black Market 0.02% 1.09x
Lane Bryant 0.03% 1.07x
Gymboree 0.02% 1.06x
LOFT 0.02% 1.05x
Composition Percentage: The overlap percentage between the North Carolina audience and the Location attribute.
Index: A comparison of the North Carolina audience to the internet population.
Dstillery Web Insights

WEBSITES

The North Carolina audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the North Carolina audience is thesnaponline.com.

Website Composition Index
thesnaponline.com 1.34% 84.62x
charlottemagazine.com 5.17% 77.29x
statesville.com 3.65% 76.83x
wccbcharlotte.com 14.00% 75.08x
morganton.com 3.84% 74.90x
hickoryrecord.com 5.49% 73.93x
independenttribune.com 4.45% 73.36x
gastongazette.com 7.26% 71.91x
fox46charlotte.com 1.07% 70.06x
mooresvilletribune.com 2.87% 69.60x
Composition Percentage: The overlap percentage between the North Carolina audience and the Web attribute.
Index: A comparison of the North Carolina audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the North Carolina audience is North Carolina Education.

Content Affinity Composition Index
North Carolina Education 18.67% 24.95x
North Carolina News 42.16% 17.75x
Environmental Conservation 0.06% 15.48x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.18% 15.41x
Southeast College Athletics 1.13% 14.77x
South Carolina News 30.96% 14.60x
South Carolina Travel 0.09% 14.21x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.02% 12.88x
Motorsports 0.50% 12.22x
Local & Travel England - North Midlands 0.06% 11.07x
Composition Percentage: The overlap percentage between the North Carolina audience and the Content Affinity attribute.
Index: A comparison of the North Carolina audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The North Carolina audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male