Dstillery Audiences

NORTH CAROLINA

Audience Size: 1.9 Million Devices

Explore the North Carolina Audience

Below you'll find more information about the North Carolina audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the North Carolina audience.

Dstillery Crafted Audiences

INTERESTS

The North Carolina audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the North Carolina audience is South Carolina Gamecocks Fans.

Interest Composition Index
South Carolina Gamecocks Fans 39.11% 14.96x
North Carolina Football Fans 45.12% 13.65x
North Carolina Travel Researchers 44.57% 12.86x
Carolina Panthers Fans 37.13% 12.78x
UNC Tar Heels Fans 35.29% 11.73x
Asheville Trip Planners 37.44% 11.46x
Myrtle Beach Trip Planners 31.18% 10.25x
Liberal News Readers 21.12% 9.14x
Atlanta United Fans 25.95% 9.01x
Duke Blue Devils Fans 26.35% 8.78x
Composition Percentage: The overlap percentage between the North Carolina audience and the Interest attribute.
Index: A comparison of the North Carolina audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The North Carolina audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the North Carolina audience is Belk.

Location Composition Index
Belk 0.01% 4.98x
Talbots 0.01% 1.60x
Jos A. Bank Clothiers 0.01% 1.48x
White House Black Market 0.01% 1.40x
Chicos 0.01% 1.38x
Banana Republic 0.01% 1.33x
Gap 0.01% 1.31x
LOFT 0.01% 1.29x
Journeys 0.02% 1.14x
Dressbarn 0.01% 1.04x
Composition Percentage: The overlap percentage between the North Carolina audience and the Location attribute.
Index: A comparison of the North Carolina audience to the internet population.
Dstillery Web Insights

WEBSITES

The North Carolina audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the North Carolina audience is wccbcharlotte.com.

Website Composition Index
wccbcharlotte.com 7.83% 62.85x
thesnaponline.com 1.65% 60.54x
charlottemagazine.com 4.99% 58.35x
gastongazette.com 8.99% 56.89x
morganton.com 4.41% 56.36x
mcdowellnews.com 2.28% 55.65x
blueridgenow.com 4.38% 55.51x
hickoryrecord.com 6.13% 55.07x
statesville.com 4.62% 54.88x
wataugademocrat.com 4.45% 54.78x
Composition Percentage: The overlap percentage between the North Carolina audience and the Web attribute.
Index: A comparison of the North Carolina audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the North Carolina audience is North Carolina Education.

Content Affinity Composition Index
North Carolina Education 25.96% 21.22x
Assorted Topics (Viral Media, Paid Traffic) 0.02% 14.99x
Southeast College Athletics 0.93% 14.84x
South Carolina Beach Travel 1.01% 14.71x
North Carolina News 53.29% 14.38x
Assorted Topics (Safari, Health, Wellness, Sports) 0.03% 13.49x
South Carolina News 39.80% 12.23x
South Carolina Travel 0.08% 10.86x
Motorsports 1.04% 9.87x
Local & Travel England - North Midlands 0.06% 8.94x
Composition Percentage: The overlap percentage between the North Carolina audience and the Content Affinity attribute.
Index: A comparison of the North Carolina audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The North Carolina audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female