Dstillery Audiences

NORTH CAROLINA

Audience Size: 1.5 Million Devices

Explore the North Carolina Audience

Below you'll find more information about the North Carolina audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the North Carolina audience.

Dstillery Crafted Audiences

INTERESTS

The North Carolina audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the North Carolina audience is North Carolina Football Fans.

Interest Composition Index
North Carolina Football Fans 36.35% 17.13x
South Carolina Gamecocks Fans 28.67% 15.79x
Carolina Panthers Fans 26.97% 14.09x
Myrtle Beach Trip Planners 28.48% 12.52x
North Carolina Travel Researchers 63.06% 12.31x
Smoky Mountains Trip Planners 26.92% 12.25x
UNC Tar Heels Fans 21.73% 11.53x
Clemson Tigers Fans 21.69% 10.56x
Duke Blue Devils Fans 19.07% 10.19x
Atlanta United Fans 18.62% 8.84x
Composition Percentage: The overlap percentage between the North Carolina audience and the Interest attribute.
Index: A comparison of the North Carolina audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The North Carolina audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the North Carolina audience is Belk.

Location Composition Index
Belk 0.09% 5.65x
LOFT 0.08% 2.32x
Charlotte Russe 0.03% 1.62x
REI 0.02% 1.39x
Brooks Brothers 0.04% 1.35x
Old Navy 0.07% 1.30x
Carhartt 0.22% 1.19x
Aeropostale 0.04% 1.17x
Chicos 0.04% 1.01x
Tommy Bahama 0.02% 0.94x
Composition Percentage: The overlap percentage between the North Carolina audience and the Location attribute.
Index: A comparison of the North Carolina audience to the internet population.
Dstillery Web Insights

WEBSITES

The North Carolina audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the North Carolina audience is terravistarealty.com.

Website Composition Index
terravistarealty.com 1.11% 214.78x
whky.com 2.09% 207.02x
asheville.com 1.39% 199.44x
ovensauditorium.com 1.16% 194.24x
beamfuneralservice.com 1.05% 190.44x
charlottesymphony.org 1.49% 189.04x
wccbcharlotte.com 2.47% 183.85x
blumenthalarts.org 6.29% 183.15x
thelancasternews.com 1.14% 183.00x
charlottesgotalot.com 2.55% 180.61x
Composition Percentage: The overlap percentage between the North Carolina audience and the Web attribute.
Index: A comparison of the North Carolina audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the North Carolina audience is North Carolina Education.

Content Affinity Composition Index
North Carolina Education 20.91% 30.16x
North Carolina News 29.02% 24.62x
South Carolina Beach Travel 5.67% 22.73x
South Carolina Travel 0.70% 21.25x
Southeast College Athletics 3.23% 20.81x
South Carolina News 22.35% 19.20x
Assorted Topics #11662 (Viral Media, Paid Traffic) 3.99% 12.30x
Tennessee Cluster 12.09% 11.41x
Sports - Climbing, Non-traditional 4.45% 11.24x
Savannah Georgia News 3.86% 11.10x
Composition Percentage: The overlap percentage between the North Carolina audience and the Content Affinity attribute.
Index: A comparison of the North Carolina audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The North Carolina audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male