Dstillery Audiences

NORTH CAROLINA

Audience Size: 813.1 Thousand Devices

Explore the North Carolina Audience

Below you'll find more information about the North Carolina audience, broken down in different categories based on their digital and physical behaviors. These are 813.1 thousand unique devices whose actions qualify for the North Carolina audience.

Dstillery Crafted Audiences

INTERESTS

The North Carolina audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the North Carolina audience is South Carolina Gamecocks Fans.

Interest Composition Index
South Carolina Gamecocks Fans 40.94% 19.04x
Carolina Panthers Fans 39.46% 15.37x
North Carolina Football Fans 46.84% 15.35x
Asheville Trip Planners 39.67% 14.56x
North Carolina Travel Researchers 47.14% 14.16x
UNC Tar Heels Fans 35.22% 13.15x
Myrtle Beach Trip Planners 33.85% 13.02x
Liberal News Readers 23.30% 12.92x
Atlanta United Fans 28.14% 12.44x
Tampa and St Petersburg Trip Planners 23.03% 12.28x
Composition Percentage: The overlap percentage between the North Carolina audience and the Interest attribute.
Index: A comparison of the North Carolina audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The North Carolina audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the North Carolina audience is Old Navy.

Location Composition Index
Old Navy 0.01% 1.39x
Carhartt 0.08% 0.99x
Composition Percentage: The overlap percentage between the North Carolina audience and the Location attribute.
Index: A comparison of the North Carolina audience to the internet population.
Dstillery Web Insights

WEBSITES

The North Carolina audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the North Carolina audience is thesnaponline.com.

Website Composition Index
thesnaponline.com 1.73% 90.92x
wccbcharlotte.com 8.29% 89.85x
charlottemagazine.com 5.58% 89.70x
gastongazette.com 8.34% 86.82x
mcdowellnews.com 2.15% 82.30x
blueridgenow.com 4.79% 82.18x
morganton.com 4.28% 81.50x
wataugademocrat.com 4.27% 80.95x
statesville.com 4.30% 80.09x
mooresvilletribune.com 3.19% 79.64x
Composition Percentage: The overlap percentage between the North Carolina audience and the Web attribute.
Index: A comparison of the North Carolina audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the North Carolina audience is North Carolina Education.

Content Affinity Composition Index
North Carolina Education 22.57% 32.30x
North Carolina News 47.65% 22.01x
South Carolina Beach Travel 0.38% 20.92x
Southeast College Athletics 0.81% 20.90x
South Carolina News 34.66% 17.46x
South Carolina Travel 0.08% 16.86x
Motorsports 0.86% 16.10x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.06% 13.82x
Savannah Georgia News 8.66% 13.26x
Assorted Topics (Viral Media, Paid Traffic) 13.64% 11.91x
Composition Percentage: The overlap percentage between the North Carolina audience and the Content Affinity attribute.
Index: A comparison of the North Carolina audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The North Carolina audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male