Dstillery Audiences

NORTH CAROLINA

Audience Size: 1.7 Million Devices

Explore the North Carolina Audience

Below you'll find more information about the North Carolina audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the North Carolina audience.

Dstillery Crafted Audiences

INTERESTS

The North Carolina audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the North Carolina audience is North Carolina Travel Researchers.

Interest Composition Index
North Carolina Travel Researchers 49.27% 15.76x
South Carolina Gamecocks Fans 37.49% 15.16x
Asheville Trip Planners 43.32% 14.43x
North Carolina Football Fans 43.75% 14.30x
Carolina Panthers Fans 33.18% 12.72x
Myrtle Beach Trip Planners 30.86% 11.72x
UNC Tar Heels Fans 30.32% 11.38x
Smoky Mountains Trip Planners 29.75% 10.28x
Atlanta United Fans 24.35% 9.36x
Clemson Tigers Fans 25.79% 9.14x
Composition Percentage: The overlap percentage between the North Carolina audience and the Interest attribute.
Index: A comparison of the North Carolina audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The North Carolina audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the North Carolina audience is Belk.

Location Composition Index
Belk 0.06% 5.83x
Talbots 0.06% 1.73x
Express Outlets 0.01% 1.67x
Jos A. Bank Clothiers 0.37% 1.58x
REI 0.02% 1.43x
Lane Bryant 0.05% 1.34x
Chicos 0.06% 1.29x
Buckle 0.26% 1.20x
J. Crew 0.05% 1.14x
Charlotte Russe 0.04% 1.11x
Composition Percentage: The overlap percentage between the North Carolina audience and the Location attribute.
Index: A comparison of the North Carolina audience to the internet population.
Dstillery Web Insights

WEBSITES

The North Carolina audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the North Carolina audience is blumenthalarts.org.

Website Composition Index
blumenthalarts.org 2.27% 131.56x
whky.com 2.07% 126.88x
wccbcharlotte.com 3.72% 121.71x
mooresvilletribune.com 3.30% 116.29x
thelancasternews.com 1.00% 115.96x
thesnaponline.com 1.94% 112.15x
lakenormanpublications.com 1.11% 111.23x
buncombecounty.org 3.51% 109.06x
independenttribune.com 6.21% 108.38x
shelbystar.com 3.83% 107.93x
Composition Percentage: The overlap percentage between the North Carolina audience and the Web attribute.
Index: A comparison of the North Carolina audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the North Carolina audience is North Carolina Education.

Content Affinity Composition Index
North Carolina Education 20.70% 24.47x
North Carolina News 35.55% 19.02x
Southeast College Athletics 2.46% 16.84x
South Carolina Beach Travel 4.04% 16.09x
South Carolina Travel 0.25% 15.99x
South Carolina News 30.40% 15.75x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.13% 10.65x
Local & Travel England - North Midlands 0.04% 10.48x
Assorted Topics (Safari, Health, Wellness, Sports) 0.22% 10.25x
Tennessee Cluster 15.84% 9.87x
Composition Percentage: The overlap percentage between the North Carolina audience and the Content Affinity attribute.
Index: A comparison of the North Carolina audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The North Carolina audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female