Explore the North Carolina Audience
Below you'll find more information about the North Carolina audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the North Carolina audience.
INTERESTS
The North Carolina audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the North Carolina audience is Asheville Trip Planners.
| Interest | Composition | Index |
| Asheville Trip Planners | 33.73% | 16.67x |
| Liberal News Readers | 13.51% | 12.95x |
| Tampa and St Petersburg Trip Planners | 16.36% | 12.82x |
| North Carolina Football Fans | 39.11% | 11.85x |
| North Carolina Travel Researchers | 40.97% | 11.26x |
| UNC Tar Heels Fans | 28.98% | 11.23x |
| Law Enforcement Officers | 20.07% | 11.22x |
| Financial Business Intelligence Researchers | 13.17% | 11.16x |
| Advertising Professionals | 12.05% | 10.26x |
| Myrtle Beach Trip Planners | 27.64% | 10.20x |
Composition Percentage:
The overlap percentage between the North Carolina audience and the Interest attribute.
Index: A comparison of the North Carolina audience to the internet population.
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APPAREL RETAILERS
The North Carolina audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the North Carolina audience is Express Outlets.
| Location | Composition | Index |
| Express Outlets | 0.01% | 5.41x |
| Belk | 0.02% | 4.12x |
| Urban Outfitters | 0.05% | 3.62x |
| Jos A. Bank Clothiers | 0.02% | 1.79x |
| Old Navy | 0.03% | 1.47x |
| Aeropostale | 0.02% | 1.32x |
| LOFT | 0.02% | 1.29x |
| Lane Bryant | 0.01% | 1.29x |
| American Eagle Outfitters | 0.02% | 1.19x |
| Mens Wearhouse | 0.02% | 1.12x |
Composition Percentage:
The overlap percentage between the North Carolina audience and the Location attribute.
Index: A comparison of the North Carolina audience to the internet population.
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WEBSITES
The North Carolina audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the North Carolina audience is thesnaponline.com.
| Website | Composition | Index |
| thesnaponline.com | 1.46% | 89.51x |
| statesville.com | 3.27% | 86.33x |
| wccbcharlotte.com | 13.84% | 84.96x |
| morganton.com | 3.53% | 84.70x |
| charlottemagazine.com | 4.94% | 82.62x |
| hickoryrecord.com | 6.05% | 82.40x |
| independenttribune.com | 3.58% | 78.97x |
| salisburypost.com | 5.86% | 76.48x |
| mooresvilletribune.com | 2.89% | 75.80x |
| heraldonline.com | 8.27% | 73.64x |
Composition Percentage:
The overlap percentage between the North Carolina audience and the Web attribute.
Index: A comparison of the North Carolina audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the North Carolina audience is Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania).
| Content Affinity | Composition | Index |
| Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 2.05% | 35.43x |
| North Carolina Education | 16.82% | 26.59x |
| North Carolina News | 39.72% | 19.58x |
| South Carolina News | 29.79% | 14.68x |
| Ohio Universities | 2.91% | 13.85x |
| Environmental Conservation | 0.03% | 13.69x |
| Southeast College Athletics | 1.71% | 13.63x |
| South Carolina Travel | 0.08% | 13.59x |
| Northern California Cluster | 8.14% | 12.83x |
| Florida Naples News Cluster | 5.86% | 12.38x |
Composition Percentage:
The overlap percentage between the North Carolina audience and the Content Affinity attribute.
Index: A comparison of the North Carolina audience to the internet population.
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DEMOGRAPHICS
The North Carolina audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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