Dstillery Audiences

NORTH CAROLINA

Audience Size: 1.9 Million Devices

Explore the North Carolina Audience

Below you'll find more information about the North Carolina audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the North Carolina audience.

Dstillery Crafted Audiences

INTERESTS

The North Carolina audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the North Carolina audience is South Carolina Gamecocks Fans.

Interest Composition Index
South Carolina Gamecocks Fans 40.99% 15.41x
North Carolina Travel Researchers 48.57% 14.80x
North Carolina Football Fans 46.19% 13.71x
Asheville Trip Planners 43.33% 13.10x
Carolina Panthers Fans 37.91% 12.60x
UNC Tar Heels Fans 32.60% 11.47x
Myrtle Beach Trip Planners 31.25% 11.24x
Atlanta United Fans 28.73% 9.90x
Smoky Mountains Trip Planners 29.40% 9.84x
Country Music Fans 23.45% 9.18x
Composition Percentage: The overlap percentage between the North Carolina audience and the Interest attribute.
Index: A comparison of the North Carolina audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The North Carolina audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the North Carolina audience is Belk.

Location Composition Index
Belk 0.04% 6.38x
Jos A. Bank Clothiers 0.05% 1.50x
Talbots 0.03% 1.37x
Lane Bryant 0.03% 1.28x
Chicos 0.04% 1.15x
Old Navy 0.06% 1.06x
Aeropostale 0.04% 1.05x
Brooks Brothers 0.02% 1.00x
Dressbarn 0.02% 0.99x
LOFT 0.04% 0.94x
Composition Percentage: The overlap percentage between the North Carolina audience and the Location attribute.
Index: A comparison of the North Carolina audience to the internet population.
Dstillery Web Insights

WEBSITES

The North Carolina audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the North Carolina audience is whky.com.

Website Composition Index
whky.com 1.55% 116.98x
blumenthalarts.org 1.04% 113.76x
buncombecounty.org 2.63% 100.41x
wccbcharlotte.com 7.25% 100.19x
mooresvilletribune.com 3.37% 98.63x
independenttribune.com 6.85% 94.90x
thesnaponline.com 1.72% 94.64x
statesville.com 5.50% 91.70x
gastongazette.com 9.06% 91.49x
mcdowellnews.com 2.82% 91.02x
Composition Percentage: The overlap percentage between the North Carolina audience and the Web attribute.
Index: A comparison of the North Carolina audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the North Carolina audience is North Carolina Education.

Content Affinity Composition Index
North Carolina Education 20.87% 25.94x
North Carolina News 37.40% 20.43x
South Carolina Beach Travel 2.61% 18.14x
Southeast College Athletics 1.79% 17.80x
South Carolina News 33.24% 16.62x
South Carolina Travel 0.12% 14.49x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.07% 12.85x
Savannah Georgia News 8.26% 12.41x
Local & Travel England - North Midlands 0.06% 11.66x
Motorsports 1.13% 11.22x
Composition Percentage: The overlap percentage between the North Carolina audience and the Content Affinity attribute.
Index: A comparison of the North Carolina audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The North Carolina audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female