Dstillery Audiences

NORTH CAROLINA

Audience Size: 745.3 Thousand Devices

Explore the North Carolina Audience

Below you'll find more information about the North Carolina audience, broken down in different categories based on their digital and physical behaviors. These are 745.3 thousand unique devices whose actions qualify for the North Carolina audience.

Dstillery Crafted Audiences

INTERESTS

The North Carolina audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the North Carolina audience is Asheville Trip Planners.

Interest Composition Index
Asheville Trip Planners 31.55% 22.89x
Myrtle Beach Trip Planners 41.28% 19.93x
UNC Tar Heels Fans 32.03% 10.87x
Nashville Trip Planners 18.54% 10.71x
Retired Government Employees 5.21% 10.38x
Carolina Panthers Fans 21.59% 10.14x
Advertising Professionals 11.97% 9.59x
Atlanta United Fans 22.10% 9.37x
Jacksonville Jaguars Fans 17.64% 9.37x
Vermont Trip Planners 14.64% 9.19x
Composition Percentage: The overlap percentage between the North Carolina audience and the Interest attribute.
Index: A comparison of the North Carolina audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The North Carolina audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the North Carolina audience is Belk.

Location Composition Index
Belk 0.02% 10.53x
Express Outlets 0.01% 6.99x
Urban Outfitters 0.03% 2.91x
Aeropostale 0.01% 2.52x
Talbots 0.01% 2.45x
Zumiez 0.01% 1.38x
Maurices 0.02% 0.85x
Composition Percentage: The overlap percentage between the North Carolina audience and the Location attribute.
Index: A comparison of the North Carolina audience to the internet population.
Dstillery Web Insights

WEBSITES

The North Carolina audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the North Carolina audience is thesnaponline.com.

Website Composition Index
thesnaponline.com 1.69% 145.85x
mooresvilletribune.com 2.45% 143.81x
morganton.com 3.47% 141.93x
statesville.com 3.02% 141.49x
charlottemagazine.com 3.71% 139.65x
hickoryrecord.com 5.84% 138.82x
independenttribune.com 2.92% 133.11x
heraldonline.com 5.15% 132.45x
shelbystar.com 4.40% 127.12x
gastongazette.com 8.46% 126.25x
Composition Percentage: The overlap percentage between the North Carolina audience and the Web attribute.
Index: A comparison of the North Carolina audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the North Carolina audience is Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania).

Content Affinity Composition Index
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.89% 50.50x
North Carolina Education 13.55% 33.68x
North Carolina News 28.94% 26.68x
South Carolina News 28.57% 17.85x
Southeast College Athletics 1.48% 16.55x
Motorsports 0.26% 14.72x
Ohio Universities 1.28% 14.66x
Northern California Cluster 4.95% 11.04x
Assorted Topics (Viral Media, Paid Traffic) 8.98% 10.89x
New Jersey Travel Location Cluster 1.85% 10.01x
Composition Percentage: The overlap percentage between the North Carolina audience and the Content Affinity attribute.
Index: A comparison of the North Carolina audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The North Carolina audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male