Dstillery Audiences

NORTH CAROLINA

Audience Size: 1.5 Million Devices

Explore the North Carolina Audience

Below you'll find more information about the North Carolina audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the North Carolina audience.

Dstillery Crafted Audiences

INTERESTS

The North Carolina audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the North Carolina audience is North Carolina Football Fans.

Interest Composition Index
North Carolina Football Fans 35.70% 17.65x
South Carolina Gamecocks Fans 25.99% 15.83x
Carolina Panthers Fans 25.86% 14.61x
Myrtle Beach Trip Planners 25.26% 12.84x
North Carolina Travel Researchers 63.38% 12.31x
UNC Tar Heels Fans 20.50% 11.89x
Clemson Tigers Fans 21.56% 10.61x
Duke Blue Devils Fans 18.49% 10.33x
Country Music Fans 13.21% 8.34x
Georgia Trip Planners 21.31% 7.84x
Composition Percentage: The overlap percentage between the North Carolina audience and the Interest attribute.
Index: A comparison of the North Carolina audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The North Carolina audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the North Carolina audience is Belk.

Location Composition Index
Belk 0.06% 4.92x
LOFT 0.06% 2.08x
Old Navy 0.07% 1.58x
Brooks Brothers 0.03% 1.50x
Carhartt 0.21% 1.28x
Chicos 0.04% 1.20x
REI 0.01% 1.14x
Talbots 0.03% 1.03x
Tommy Bahama 0.02% 0.91x
Lane Bryant 0.03% 0.87x
Composition Percentage: The overlap percentage between the North Carolina audience and the Location attribute.
Index: A comparison of the North Carolina audience to the internet population.
Dstillery Web Insights

WEBSITES

The North Carolina audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the North Carolina audience is terravistarealty.com.

Website Composition Index
terravistarealty.com 1.32% 221.55x
whky.com 1.93% 210.98x
asheville.com 1.42% 209.96x
beamfuneralservice.com 0.90% 199.87x
ovensauditorium.com 0.99% 199.58x
charlottesymphony.org 1.40% 193.10x
helenadamsrealty.com 0.74% 192.64x
thelancasternews.com 1.19% 190.77x
blumenthalarts.org 6.36% 188.68x
charlottesgotalot.com 3.08% 185.53x
Composition Percentage: The overlap percentage between the North Carolina audience and the Web attribute.
Index: A comparison of the North Carolina audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the North Carolina audience is North Carolina Education.

Content Affinity Composition Index
North Carolina Education 20.21% 30.33x
North Carolina News 27.87% 23.68x
South Carolina Beach Travel 5.99% 22.09x
South Carolina Travel 0.82% 21.23x
Southeast College Athletics 3.13% 21.01x
South Carolina News 21.82% 18.87x
Assorted Topics #11662 (Viral Media, Paid Traffic) 3.30% 12.59x
Sports - Climbing, Non-traditional 3.84% 11.23x
Tennessee Cluster 11.42% 11.19x
Savannah Georgia News 3.80% 11.08x
Composition Percentage: The overlap percentage between the North Carolina audience and the Content Affinity attribute.
Index: A comparison of the North Carolina audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The North Carolina audience resonates most for the following age and income brackets.
Age
65+
Income
$25,000-$49,999