Dstillery Audiences

NORTH CAROLINA

Audience Size: 1.6 Million Devices

Explore the North Carolina Audience

Below you'll find more information about the North Carolina audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the North Carolina audience.

Dstillery Crafted Audiences

INTERESTS

The North Carolina audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the North Carolina audience is Asheville Trip Planners.

Interest Composition Index
Asheville Trip Planners 36.95% 21.05x
North Carolina Travel Researchers 44.66% 18.77x
South Carolina Gamecocks Fans 26.15% 18.20x
North Carolina Football Fans 33.47% 17.91x
Carolina Panthers Fans 24.58% 16.57x
Myrtle Beach Trip Planners 22.87% 13.97x
UNC Tar Heels Fans 19.47% 13.21x
Smoky Mountains Trip Planners 22.92% 12.99x
Clemson Tigers Fans 18.44% 11.40x
Duke Blue Devils Fans 16.56% 10.38x
Composition Percentage: The overlap percentage between the North Carolina audience and the Interest attribute.
Index: A comparison of the North Carolina audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The North Carolina audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the North Carolina audience is Belk.

Location Composition Index
Belk 0.02% 3.54x
Jos A. Bank Clothiers 0.35% 1.61x
LOFT 0.07% 1.52x
Brooks Brothers 0.03% 1.51x
Tommy Bahama 0.02% 1.38x
Talbots 0.03% 1.15x
Gymboree 0.02% 1.13x
Free People 0.02% 1.09x
White House Black Market 0.07% 1.06x
Old Navy 0.05% 1.04x
Composition Percentage: The overlap percentage between the North Carolina audience and the Location attribute.
Index: A comparison of the North Carolina audience to the internet population.
Dstillery Web Insights

WEBSITES

The North Carolina audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the North Carolina audience is whky.com.

Website Composition Index
whky.com 1.99% 149.68x
asheville.com 1.01% 146.45x
blumenthalarts.org 4.35% 145.98x
ovensauditorium.com 1.07% 145.41x
wccbcharlotte.com 2.97% 141.10x
thelancasternews.com 1.03% 136.01x
mooresvilletribune.com 3.24% 133.33x
charlottesgotalot.com 1.38% 130.21x
thesnaponline.com 1.77% 128.09x
buncombecounty.org 4.04% 127.75x
Composition Percentage: The overlap percentage between the North Carolina audience and the Web attribute.
Index: A comparison of the North Carolina audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the North Carolina audience is North Carolina Education.

Content Affinity Composition Index
North Carolina Education 18.90% 26.23x
North Carolina News 28.05% 22.11x
South Carolina Travel 0.44% 20.32x
South Carolina Beach Travel 4.12% 19.17x
Southeast College Athletics 3.03% 17.17x
South Carolina News 22.26% 16.84x
Local & Travel England - North Midlands 0.03% 11.35x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.17% 11.04x
Philippines News 2.38% 10.50x
Tennessee Cluster 11.75% 9.89x
Composition Percentage: The overlap percentage between the North Carolina audience and the Content Affinity attribute.
Index: A comparison of the North Carolina audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The North Carolina audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female