Dstillery Audiences

NORTH CAROLINA

Audience Size: 1.5 Million Devices

Explore the North Carolina Audience

Below you'll find more information about the North Carolina audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the North Carolina audience.

Dstillery Crafted Audiences

INTERESTS

The North Carolina audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the North Carolina audience is South Carolina Gamecocks Fans.

Interest Composition Index
South Carolina Gamecocks Fans 43.79% 17.97x
Carolina Panthers Fans 42.66% 14.35x
North Carolina Football Fans 49.55% 14.22x
North Carolina Travel Researchers 48.31% 13.46x
UNC Tar Heels Fans 38.72% 13.18x
Asheville Trip Planners 41.22% 12.98x
Myrtle Beach Trip Planners 35.91% 12.28x
Liberal News Readers 23.83% 11.81x
Atlanta United Fans 30.59% 11.70x
Tampa and St Petersburg Trip Planners 24.17% 11.11x
Composition Percentage: The overlap percentage between the North Carolina audience and the Interest attribute.
Index: A comparison of the North Carolina audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The North Carolina audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the North Carolina audience is Belk.

Location Composition Index
Belk 0.02% 5.47x
Talbots 0.01% 1.71x
J. Crew 0.01% 1.65x
Chicos 0.02% 1.52x
Jos A. Bank Clothiers 0.01% 1.38x
LOFT 0.01% 1.34x
Dressbarn 0.01% 1.20x
Journeys 0.02% 1.12x
Old Navy 0.02% 1.10x
Victoria's Secret 0.02% 1.09x
Composition Percentage: The overlap percentage between the North Carolina audience and the Location attribute.
Index: A comparison of the North Carolina audience to the internet population.
Dstillery Web Insights

WEBSITES

The North Carolina audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the North Carolina audience is wccbcharlotte.com.

Website Composition Index
wccbcharlotte.com 7.86% 101.93x
thesnaponline.com 1.71% 99.90x
charlottemagazine.com 5.21% 95.64x
gastongazette.com 9.24% 94.98x
blueridgenow.com 4.41% 92.23x
morganton.com 4.36% 91.39x
hickoryrecord.com 6.18% 89.84x
wataugademocrat.com 4.40% 88.95x
mcdowellnews.com 2.23% 88.83x
statesville.com 4.48% 88.38x
Composition Percentage: The overlap percentage between the North Carolina audience and the Web attribute.
Index: A comparison of the North Carolina audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the North Carolina audience is North Carolina Education.

Content Affinity Composition Index
North Carolina Education 24.61% 28.80x
Southeast College Athletics 0.83% 19.77x
North Carolina News 50.98% 19.55x
South Carolina Beach Travel 0.65% 19.14x
South Carolina News 37.57% 16.33x
Assorted Topics (Safari, Health, Wellness, Sports) 0.01% 16.31x
South Carolina Travel 0.07% 14.39x
Motorsports 1.02% 14.06x
Assorted Topics (Viral Media, Paid Traffic) 0.01% 13.02x
Savannah Georgia News 9.87% 12.52x
Composition Percentage: The overlap percentage between the North Carolina audience and the Content Affinity attribute.
Index: A comparison of the North Carolina audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The North Carolina audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female