Dstillery Audiences

NORTH CAROLINA

Audience Size: 2 Million Devices

Explore the North Carolina Audience

Below you'll find more information about the North Carolina audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the North Carolina audience.

Dstillery Crafted Audiences

INTERESTS

The North Carolina audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the North Carolina audience is South Carolina Gamecocks Fans.

Interest Composition Index
South Carolina Gamecocks Fans 37.40% 16.73x
Carolina Panthers Fans 35.96% 13.73x
Asheville Trip Planners 36.81% 13.11x
North Carolina Football Fans 40.93% 13.04x
North Carolina Travel Researchers 42.80% 12.83x
Liberal News Readers 21.80% 11.56x
UNC Tar Heels Fans 31.01% 11.08x
Tampa and St Petersburg Trip Planners 21.45% 10.93x
Myrtle Beach Trip Planners 30.17% 10.70x
Atlanta United Fans 25.43% 10.66x
Composition Percentage: The overlap percentage between the North Carolina audience and the Interest attribute.
Index: A comparison of the North Carolina audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The North Carolina audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the North Carolina audience is Belk.

Location Composition Index
Belk 0.02% 4.18x
Jos A. Bank Clothiers 0.02% 1.78x
Talbots 0.02% 1.76x
Chicos 0.03% 1.44x
Dressbarn 0.02% 1.37x
Aeropostale 0.02% 1.35x
LOFT 0.02% 1.23x
Hollister 0.01% 1.10x
Mens Wearhouse 0.02% 1.10x
Banana Republic 0.02% 1.06x
Composition Percentage: The overlap percentage between the North Carolina audience and the Location attribute.
Index: A comparison of the North Carolina audience to the internet population.
Dstillery Web Insights

WEBSITES

The North Carolina audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the North Carolina audience is thesnaponline.com.

Website Composition Index
thesnaponline.com 1.53% 78.91x
charlottemagazine.com 5.27% 74.50x
statesville.com 3.65% 72.21x
gastongazette.com 6.94% 71.51x
morganton.com 3.70% 70.24x
salisburypost.com 5.16% 69.58x
hickoryrecord.com 5.41% 69.57x
independenttribune.com 4.44% 68.78x
wataugademocrat.com 3.81% 68.32x
blueridgenow.com 4.04% 66.67x
Composition Percentage: The overlap percentage between the North Carolina audience and the Web attribute.
Index: A comparison of the North Carolina audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the North Carolina audience is North Carolina Education.

Content Affinity Composition Index
North Carolina Education 20.05% 26.04x
North Carolina News 44.44% 17.84x
South Carolina News 32.14% 14.48x
Southeast College Athletics 1.15% 14.34x
South Carolina Travel 0.10% 14.18x
South Carolina Beach Travel 0.12% 14.08x
Motorsports 0.66% 12.53x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.01% 12.27x
Environmental Conservation 0.06% 11.79x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.02% 11.50x
Composition Percentage: The overlap percentage between the North Carolina audience and the Content Affinity attribute.
Index: A comparison of the North Carolina audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The North Carolina audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male