Dstillery Audiences

NORTH CAROLINA

Audience Size: 1.2 Million Devices

Explore the North Carolina Audience

Below you'll find more information about the North Carolina audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the North Carolina audience.

Dstillery Crafted Audiences

INTERESTS

The North Carolina audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the North Carolina audience is South Carolina Gamecocks Fans.

Interest Composition Index
South Carolina Gamecocks Fans 37.96% 17.04x
North Carolina Travel Researchers 48.56% 16.92x
North Carolina Football Fans 43.72% 15.94x
Asheville Trip Planners 42.33% 15.94x
Carolina Panthers Fans 33.68% 14.14x
UNC Tar Heels Fans 30.92% 13.14x
Myrtle Beach Trip Planners 31.47% 12.78x
Smoky Mountains Trip Planners 29.23% 11.11x
Atlanta United Fans 25.07% 10.61x
Clemson Tigers Fans 25.24% 10.05x
Composition Percentage: The overlap percentage between the North Carolina audience and the Interest attribute.
Index: A comparison of the North Carolina audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The North Carolina audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the North Carolina audience is Belk.

Location Composition Index
Belk 0.05% 5.47x
Talbots 0.05% 1.89x
Jos A. Bank Clothiers 0.08% 1.58x
Lane Bryant 0.05% 1.36x
Chicos 0.05% 1.24x
REI 0.01% 1.07x
Urban Outfitters 0.03% 1.05x
Brooks Brothers 0.02% 1.04x
Tommy Bahama 0.02% 1.03x
Old Navy 0.07% 0.99x
Composition Percentage: The overlap percentage between the North Carolina audience and the Location attribute.
Index: A comparison of the North Carolina audience to the internet population.
Dstillery Web Insights

WEBSITES

The North Carolina audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the North Carolina audience is buncombecounty.org.

Website Composition Index
buncombecounty.org 3.48% 120.28x
mcdowellnews.com 3.02% 112.78x
mooresvilletribune.com 2.94% 112.55x
thesnaponline.com 2.00% 112.35x
hickoryrecord.com 8.06% 111.37x
wccbcharlotte.com 5.18% 111.12x
gastongazette.com 8.85% 110.44x
independenttribune.com 5.80% 108.41x
shelbystar.com 4.83% 105.93x
statesville.com 5.69% 105.50x
Composition Percentage: The overlap percentage between the North Carolina audience and the Web attribute.
Index: A comparison of the North Carolina audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the North Carolina audience is North Carolina Education.

Content Affinity Composition Index
North Carolina Education 20.76% 26.08x
North Carolina News 36.22% 20.79x
South Carolina Beach Travel 3.32% 18.62x
Southeast College Athletics 2.04% 17.56x
South Carolina News 31.80% 17.31x
South Carolina Travel 0.17% 16.76x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.10% 12.57x
Assorted Topics (Safari, Health, Wellness, Sports) 0.16% 11.83x
Local & Travel England - North Midlands 0.04% 11.69x
Savannah Georgia News 7.21% 11.44x
Composition Percentage: The overlap percentage between the North Carolina audience and the Content Affinity attribute.
Index: A comparison of the North Carolina audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The North Carolina audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female