Explore the North Carolina Audience
Below you'll find more information about the North Carolina audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the North Carolina audience.
INTERESTS
The North Carolina audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the North Carolina audience is Asheville Trip Planners.
| Interest | Composition | Index |
| Asheville Trip Planners | 36.95% | 21.05x |
| North Carolina Travel Researchers | 44.66% | 18.77x |
| South Carolina Gamecocks Fans | 26.15% | 18.20x |
| North Carolina Football Fans | 33.47% | 17.91x |
| Carolina Panthers Fans | 24.58% | 16.57x |
| Myrtle Beach Trip Planners | 22.87% | 13.97x |
| UNC Tar Heels Fans | 19.47% | 13.21x |
| Smoky Mountains Trip Planners | 22.92% | 12.99x |
| Clemson Tigers Fans | 18.44% | 11.40x |
| Duke Blue Devils Fans | 16.56% | 10.38x |
Composition Percentage:
The overlap percentage between the North Carolina audience and the Interest attribute.
Index: A comparison of the North Carolina audience to the internet population.
Curious about what else the North Carolina audience is interested in?
Sign Up
APPAREL RETAILERS
The North Carolina audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the North Carolina audience is Belk.
| Location | Composition | Index |
| Belk | 0.02% | 3.54x |
| Jos A. Bank Clothiers | 0.35% | 1.61x |
| LOFT | 0.07% | 1.52x |
| Brooks Brothers | 0.03% | 1.51x |
| Tommy Bahama | 0.02% | 1.38x |
| Talbots | 0.03% | 1.15x |
| Gymboree | 0.02% | 1.13x |
| Free People | 0.02% | 1.09x |
| White House Black Market | 0.07% | 1.06x |
| Old Navy | 0.05% | 1.04x |
Composition Percentage:
The overlap percentage between the North Carolina audience and the Location attribute.
Index: A comparison of the North Carolina audience to the internet population.
Want to find more of the North Carolina audience in the real world?
Sign Up
WEBSITES
The North Carolina audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the North Carolina audience is whky.com.
| Website | Composition | Index |
| whky.com | 1.99% | 149.68x |
| asheville.com | 1.01% | 146.45x |
| blumenthalarts.org | 4.35% | 145.98x |
| ovensauditorium.com | 1.07% | 145.41x |
| wccbcharlotte.com | 2.97% | 141.10x |
| thelancasternews.com | 1.03% | 136.01x |
| mooresvilletribune.com | 3.24% | 133.33x |
| charlottesgotalot.com | 1.38% | 130.21x |
| thesnaponline.com | 1.77% | 128.09x |
| buncombecounty.org | 4.04% | 127.75x |
Composition Percentage:
The overlap percentage between the North Carolina audience and the Web attribute.
Index: A comparison of the North Carolina audience to the internet population.
Want to see more of the websites the North Carolina audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the North Carolina audience is North Carolina Education.
| Content Affinity | Composition | Index |
| North Carolina Education | 18.90% | 26.23x |
| North Carolina News | 28.05% | 22.11x |
| South Carolina Travel | 0.44% | 20.32x |
| South Carolina Beach Travel | 4.12% | 19.17x |
| Southeast College Athletics | 3.03% | 17.17x |
| South Carolina News | 22.26% | 16.84x |
| Local & Travel England - North Midlands | 0.03% | 11.35x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.17% | 11.04x |
| Philippines News | 2.38% | 10.50x |
| Tennessee Cluster | 11.75% | 9.89x |
Composition Percentage:
The overlap percentage between the North Carolina audience and the Content Affinity attribute.
Index: A comparison of the North Carolina audience to the internet population.
Want to see more of the Content Affinities the North Carolina audience visits?
Sign Up
DEMOGRAPHICS
The North Carolina audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
Interested in seeing other characteristics of the North Carolina audience?
Sign Up