Dstillery Audiences

NORTH CAROLINA

Audience Size: 1.8 Million Devices

Explore the North Carolina Audience

Below you'll find more information about the North Carolina audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the North Carolina audience.

Dstillery Crafted Audiences

INTERESTS

The North Carolina audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the North Carolina audience is Asheville Trip Planners.

Interest Composition Index
Asheville Trip Planners 36.16% 19.21x
North Carolina Travel Researchers 42.62% 19.17x
South Carolina Gamecocks Fans 27.16% 17.92x
North Carolina Football Fans 35.49% 17.03x
Carolina Panthers Fans 24.73% 16.29x
Myrtle Beach Trip Planners 23.12% 13.89x
UNC Tar Heels Fans 20.41% 13.21x
Smoky Mountains Trip Planners 22.83% 12.01x
Clemson Tigers Fans 18.92% 10.95x
Atlanta United Fans 16.22% 10.00x
Composition Percentage: The overlap percentage between the North Carolina audience and the Interest attribute.
Index: A comparison of the North Carolina audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The North Carolina audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the North Carolina audience is Belk.

Location Composition Index
Belk 0.05% 5.97x
Talbots 0.06% 1.62x
Jos A. Bank Clothiers 0.41% 1.58x
Brooks Brothers 0.04% 1.20x
Chicos 0.06% 1.19x
Lane Bryant 0.04% 1.17x
Hollister 0.03% 1.15x
Charlotte Russe 0.04% 1.10x
White House Black Market 0.21% 1.09x
Tommy Bahama 0.03% 1.07x
Composition Percentage: The overlap percentage between the North Carolina audience and the Location attribute.
Index: A comparison of the North Carolina audience to the internet population.
Dstillery Web Insights

WEBSITES

The North Carolina audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the North Carolina audience is blumenthalarts.org.

Website Composition Index
blumenthalarts.org 3.28% 138.65x
whky.com 1.98% 135.52x
wccbcharlotte.com 3.32% 128.81x
mooresvilletribune.com 3.11% 125.81x
thesnaponline.com 1.69% 122.94x
charlottesgotalot.com 1.05% 120.47x
statesville.com 4.91% 118.27x
buncombecounty.org 3.80% 116.89x
shelbystar.com 2.72% 115.35x
gastongazette.com 5.19% 115.06x
Composition Percentage: The overlap percentage between the North Carolina audience and the Web attribute.
Index: A comparison of the North Carolina audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the North Carolina audience is North Carolina Education.

Content Affinity Composition Index
North Carolina Education 19.67% 24.47x
North Carolina News 30.20% 20.07x
South Carolina Travel 0.36% 17.31x
Southeast College Athletics 2.78% 16.84x
South Carolina Beach Travel 4.23% 16.74x
South Carolina News 25.43% 15.99x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.15% 10.21x
Local & Travel England - North Midlands 0.03% 9.67x
Tennessee Cluster 13.29% 9.44x
Motorsports 1.06% 9.06x
Composition Percentage: The overlap percentage between the North Carolina audience and the Content Affinity attribute.
Index: A comparison of the North Carolina audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The North Carolina audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female