Dstillery Audiences

NORTH CAROLINA

Audience Size: 2.6 Million Devices

Explore the North Carolina Audience

Below you'll find more information about the North Carolina audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the North Carolina audience.

Dstillery Crafted Audiences

INTERESTS

The North Carolina audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the North Carolina audience is South Carolina Gamecocks Fans.

Interest Composition Index
South Carolina Gamecocks Fans 35.12% 16.56x
North Carolina Travel Researchers 42.90% 16.00x
North Carolina Football Fans 43.50% 15.78x
Asheville Trip Planners 36.81% 14.11x
Carolina Panthers Fans 34.38% 13.87x
UNC Tar Heels Fans 30.04% 11.87x
Myrtle Beach Trip Planners 26.57% 11.21x
Atlanta United Fans 23.68% 10.05x
Smoky Mountains Trip Planners 23.60% 9.69x
Country Music Fans 18.85% 9.23x
Composition Percentage: The overlap percentage between the North Carolina audience and the Interest attribute.
Index: A comparison of the North Carolina audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The North Carolina audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the North Carolina audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.01% 1.60x
Old Navy 0.02% 1.51x
Carhartt 0.12% 0.88x
Mens Wearhouse 0.01% 0.62x
Composition Percentage: The overlap percentage between the North Carolina audience and the Location attribute.
Index: A comparison of the North Carolina audience to the internet population.
Dstillery Web Insights

WEBSITES

The North Carolina audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the North Carolina audience is buncombecounty.org.

Website Composition Index
buncombecounty.org 1.50% 74.27x
wccbcharlotte.com 7.91% 71.24x
mooresvilletribune.com 3.09% 68.79x
thesnaponline.com 1.69% 68.33x
independenttribune.com 6.48% 67.26x
charlottemagazine.com 4.74% 66.44x
gastongazette.com 8.96% 65.80x
shelbystar.com 4.68% 64.80x
tweetsie.com 1.11% 64.64x
exploreboone.com 1.47% 64.11x
Composition Percentage: The overlap percentage between the North Carolina audience and the Web attribute.
Index: A comparison of the North Carolina audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the North Carolina audience is North Carolina Education.

Content Affinity Composition Index
North Carolina Education 21.83% 22.98x
North Carolina News 44.05% 17.67x
South Carolina Beach Travel 1.66% 15.62x
Southeast College Athletics 1.19% 14.94x
South Carolina News 36.75% 14.10x
Assorted Topics (Safari, Health, Wellness, Sports) 0.04% 13.56x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.05% 12.48x
Local & Travel England - North Midlands 0.05% 11.46x
South Carolina Travel 0.08% 11.44x
Assorted Topics (Viral Media, Paid Traffic) 0.04% 10.90x
Composition Percentage: The overlap percentage between the North Carolina audience and the Content Affinity attribute.
Index: A comparison of the North Carolina audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The North Carolina audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female