NORTH CAROLINA EDUCATION

Audience Size: 1.2 Million Devices

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Explore the North Carolina Education Audience

Below you'll find more information about the North Carolina Education audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the North Carolina Education audience.

INTERESTS

The North Carolina Education audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the North Carolina Education audience is North Carolina Football Fans.

Interest	Composition	Index
North Carolina Football Fans	54.06%	26.17x
UNC Tar Heels Fans	32.24%	18.30x
Duke Blue Devils Fans	30.31%	16.58x
North Carolina Travel Researchers	73.13%	13.91x
Carolina Panthers Fans	21.65%	11.98x
Myrtle Beach Trip Planners	22.62%	11.26x
South Carolina Gamecocks Fans	17.34%	10.34x
Clemson Tigers Fans	17.31%	8.34x
Washington DC Trip Planners	23.11%	8.20x
Flower & Gift Basket Shoppers	15.17%	7.57x

Composition Percentage: The overlap percentage between the North Carolina Education audience and the Interest attribute.

Index: A comparison of the North Carolina Education audience to the internet population.

APPAREL RETAILERS

The North Carolina Education audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the North Carolina Education audience is Belk.

Location	Composition	Index
Belk	0.07%	5.34x
Old Navy	0.11%	2.15x
Brooks Brothers	0.05%	2.01x
REI	0.02%	1.62x
The North Face	0.02%	1.46x
Talbots	0.04%	1.33x
LOFT	0.04%	1.19x
J. Crew	0.03%	1.18x
Charlotte Russe	0.01%	1.11x
Chicos	0.04%	1.02x

Composition Percentage: The overlap percentage between the North Carolina Education audience and the Location attribute.

Index: A comparison of the North Carolina Education audience to the internet population.

WEBSITES

The North Carolina Education audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the North Carolina Education audience is spcawake.org.

Website	Composition	Index
spcawake.org	2.75%	284.83x
raleighroaddrivein.com	1.14%	252.44x
dpacnc.com	10.81%	240.10x
durham-nc.com	7.34%	237.55x
capitolbroadcasting.com	1.25%	237.10x
townofchapelhill.org	4.55%	234.95x
conehealth.com	6.26%	232.67x
granvillecounty.org	1.14%	226.32x
davidsonccc.edu	1.74%	225.31x
hpenews.com	1.10%	219.17x

Composition Percentage: The overlap percentage between the North Carolina Education audience and the Web attribute.

Index: A comparison of the North Carolina Education audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the North Carolina Education audience is North Carolina News.

Content Affinity	Composition	Index
North Carolina News	36.36%	30.89x
North Carolina	26.16%	30.33x
Southeast College Athletics	4.46%	29.93x
South Carolina Beach Travel	6.49%	23.90x
Virginia Athletics	0.73%	16.31x
South Carolina Travel	0.46%	12.01x
ISPs & Local Services	0.13%	11.17x
South Carolina News	12.65%	10.95x
Sports - Climbing, Non-traditional	3.65%	10.68x
Assorted Topics #11662 (Viral Media, Paid Traffic)	2.52%	9.63x

Composition Percentage: The overlap percentage between the North Carolina Education audience and the Content Affinity attribute.

Index: A comparison of the North Carolina Education audience to the internet population.

DEMOGRAPHICS

The North Carolina Education audience resonates most for the following age and income brackets.

Age

25-34

Income

Under $25,000