Dstillery Audiences

NORTH CAROLINA NEWS

Audience Size: 2.1 Million Devices

Explore the North Carolina News Audience

Below you'll find more information about the North Carolina News audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the North Carolina News audience.

Dstillery Crafted Audiences

INTERESTS

The North Carolina News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the North Carolina News audience is North Carolina Football Fans.

Interest Composition Index
North Carolina Football Fans 44.89% 23.50x
South Carolina Gamecocks Fans 31.59% 21.16x
UNC Tar Heels Fans 29.44% 19.61x
Carolina Panthers Fans 25.90% 16.97x
Duke Blue Devils Fans 26.67% 15.97x
Liberal News Readers 20.84% 15.58x
ACC Fans 22.51% 15.23x
Tampa and St Petersburg Trip Planners 20.64% 14.90x
Financial Business Intelligence Researchers 21.79% 13.86x
Financial News Readers 19.76% 13.66x
Composition Percentage: The overlap percentage between the North Carolina News audience and the Interest attribute.
Index: A comparison of the North Carolina News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The North Carolina News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the North Carolina News audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.31% 1.46x
Mens Wearhouse 0.33% 0.99x
Composition Percentage: The overlap percentage between the North Carolina News audience and the Location attribute.
Index: A comparison of the North Carolina News audience to the internet population.
Dstillery Web Insights

WEBSITES

The North Carolina News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the North Carolina News audience is highschoolot.com.

Website Composition Index
highschoolot.com 3.49% 127.00x
ecupirates.com 1.14% 121.16x
newbernsj.com 1.45% 118.05x
thewashingtondailynews.com 1.58% 116.42x
carolinacoastonline.com 2.27% 115.93x
wralsportsfan.com 9.49% 113.23x
reflector.com 4.76% 112.57x
robesonian.com 1.59% 109.81x
wwaytv3.com 4.30% 108.54x
starnewsonline.com 7.37% 107.39x
Composition Percentage: The overlap percentage between the North Carolina News audience and the Web attribute.
Index: A comparison of the North Carolina News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the North Carolina News audience is North Carolina Education.

Content Affinity Composition Index
North Carolina Education 22.85% 31.27x
North Carolina 22.18% 21.74x
Southeast College Athletics 3.92% 21.36x
South Carolina Beach Travel 4.36% 19.95x
Assorted Topics (Viral Media, Paid Traffic) 8.46% 17.45x
South Carolina News 17.69% 13.45x
Sports - Climbing, Non-traditional 6.56% 12.88x
Middle East News 4.20% 10.91x
Virginia News 20.55% 10.25x
Fox News Content Consumers 9.13% 9.35x
Composition Percentage: The overlap percentage between the North Carolina News audience and the Content Affinity attribute.
Index: A comparison of the North Carolina News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The North Carolina News audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male