Dstillery Audiences

NORTH CAROLINA NEWS

Audience Size: 2.1 Million Devices

Explore the North Carolina News Audience

Below you'll find more information about the North Carolina News audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the North Carolina News audience.

Dstillery Crafted Audiences

INTERESTS

The North Carolina News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the North Carolina News audience is North Carolina Football Fans.

Interest Composition Index
North Carolina Football Fans 41.01% 19.72x
South Carolina Gamecocks Fans 31.11% 18.42x
UNC Tar Heels Fans 27.23% 15.35x
Carolina Panthers Fans 25.01% 13.74x
Liberal News Readers 18.74% 13.31x
Duke Blue Devils Fans 24.17% 13.13x
Financial News Readers 18.34% 12.53x
Financial Business Intelligence Researchers 20.46% 12.35x
Tampa and St Petersburg Trip Planners 19.65% 11.93x
Conservative News Readers 19.37% 11.24x
Composition Percentage: The overlap percentage between the North Carolina News audience and the Interest attribute.
Index: A comparison of the North Carolina News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The North Carolina News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the North Carolina News audience is Belk.

Location Composition Index
Belk 0.06% 5.07x
Brooks Brothers 0.04% 1.73x
REI 0.02% 1.41x
The North Face 0.02% 1.29x
Old Navy 0.06% 1.27x
Lane Bryant 0.04% 1.24x
Chicos 0.04% 1.15x
Talbots 0.03% 1.13x
Columbia 0.01% 1.06x
Carhartt 0.17% 1.04x
Composition Percentage: The overlap percentage between the North Carolina News audience and the Location attribute.
Index: A comparison of the North Carolina News audience to the internet population.
Dstillery Web Insights

WEBSITES

The North Carolina News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the North Carolina News audience is kinston.com.

Website Composition Index
kinston.com 1.04% 147.26x
highschoolot.com 2.37% 144.16x
mydailyrecord.com 0.81% 143.47x
wralsportsfan.com 5.81% 139.83x
newbernsj.com 1.62% 138.48x
ecupirates.com 1.19% 134.65x
guc.com 0.82% 134.25x
montgomeryherald.com 0.83% 132.61x
bridgescameronfuneralhome.com 0.46% 132.35x
brunswickbeacon.com 0.65% 131.31x
Composition Percentage: The overlap percentage between the North Carolina News audience and the Web attribute.
Index: A comparison of the North Carolina News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the North Carolina News audience is North Carolina Education.

Content Affinity Composition Index
North Carolina Education 20.58% 30.89x
North Carolina 20.42% 23.68x
Southeast College Athletics 3.07% 20.60x
Assorted Topics #11662 (Viral Media, Paid Traffic) 5.14% 19.61x
South Carolina Beach Travel 5.22% 19.24x
Sports - Climbing, Non-traditional 4.99% 14.60x
Virginia Athletics 0.62% 13.95x
South Carolina News 15.68% 13.56x
Fox News Content Consumers 8.01% 11.46x
Local & Travel England - North Midlands 0.03% 11.23x
Composition Percentage: The overlap percentage between the North Carolina News audience and the Content Affinity attribute.
Index: A comparison of the North Carolina News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The North Carolina News audience resonates most for the following age and income brackets.
Age
18-24
Income
$50,000-$74,999