Explore the North Carolina News Audience
Below you'll find more information about the North Carolina News audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the North Carolina News audience.
INTERESTS
The North Carolina News audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the North Carolina News audience is North Carolina Football Fans.
| Interest | Composition | Index |
| North Carolina Football Fans | 47.26% | 17.87x |
| South Carolina Gamecocks Fans | 33.69% | 15.01x |
| North Carolina Travel Researchers | 40.00% | 14.74x |
| UNC Tar Heels Fans | 32.74% | 13.03x |
| Carolina Panthers Fans | 30.93% | 12.32x |
| Tampa and St Petersburg Trip Planners | 23.27% | 11.20x |
| Liberal News Readers | 23.64% | 11.18x |
| Duke Blue Devils Fans | 27.40% | 10.83x |
| ACC Fans | 24.61% | 10.46x |
| Financial Business Intelligence Researchers | 22.01% | 10.29x |
Composition Percentage:
The overlap percentage between the North Carolina News audience and the Interest attribute.
Index: A comparison of the North Carolina News audience to the internet population.
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APPAREL RETAILERS
The North Carolina News audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the North Carolina News audience is Belk.
| Location | Composition | Index |
| Belk | 0.01% | 3.71x |
| Aeropostale | 0.02% | 1.63x |
| Jos A. Bank Clothiers | 0.02% | 1.43x |
| Talbots | 0.01% | 1.35x |
| Buckle | 0.02% | 1.29x |
| Gymboree | 0.01% | 1.26x |
| Banana Republic | 0.02% | 1.21x |
| Lane Bryant | 0.01% | 1.17x |
| Forever 21 | 0.01% | 1.10x |
| Dressbarn | 0.01% | 1.06x |
Composition Percentage:
The overlap percentage between the North Carolina News audience and the Location attribute.
Index: A comparison of the North Carolina News audience to the internet population.
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WEBSITES
The North Carolina News audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the North Carolina News audience is kinston.com.
| Website | Composition | Index |
| kinston.com | 1.27% | 55.64x |
| highschoolot.com | 4.25% | 55.13x |
| carolinacoastonline.com | 1.15% | 54.77x |
| wilsontimes.com | 1.04% | 53.43x |
| portcitydaily.com | 2.18% | 53.03x |
| reflector.com | 2.25% | 51.97x |
| wwaytv3.com | 8.20% | 51.34x |
| newbernsj.com | 2.36% | 50.17x |
| backingthepack.com | 2.32% | 49.80x |
| thewashingtondailynews.com | 1.22% | 49.53x |
Composition Percentage:
The overlap percentage between the North Carolina News audience and the Web attribute.
Index: A comparison of the North Carolina News audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the North Carolina News audience is North Carolina Education.
| Content Affinity | Composition | Index |
| North Carolina Education | 20.93% | 23.31x |
| North Carolina | 29.21% | 18.05x |
| South Carolina Beach Travel | 1.94% | 17.88x |
| Southeast College Athletics | 1.38% | 16.76x |
| Cars, Travel & Food | 0.05% | 12.56x |
| Local & Travel England - North Midlands | 0.06% | 12.17x |
| Virginia Athletics | 0.31% | 11.85x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.04% | 11.57x |
| Assorted Topics (Viral Media, Paid Traffic) | 12.25% | 10.96x |
| South Carolina News | 26.69% | 10.57x |
Composition Percentage:
The overlap percentage between the North Carolina News audience and the Content Affinity attribute.
Index: A comparison of the North Carolina News audience to the internet population.
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DEMOGRAPHICS
The North Carolina News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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