Dstillery Audiences

NORTH CAROLINA NEWS

Audience Size: 4.1 Million Devices

Explore the North Carolina News Audience

Below you'll find more information about the North Carolina News audience, broken down in different categories based on their digital and physical behaviors. These are 4.1 million unique devices whose actions qualify for the North Carolina News audience.

Dstillery Crafted Audiences

INTERESTS

The North Carolina News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the North Carolina News audience is North Carolina Football Fans.

Interest Composition Index
North Carolina Football Fans 47.48% 16.64x
North Carolina Travel Researchers 41.07% 13.62x
South Carolina Gamecocks Fans 30.66% 13.39x
UNC Tar Heels Fans 32.25% 12.52x
Carolina Panthers Fans 29.58% 11.83x
Liberal News Readers 20.80% 10.58x
Duke Blue Devils Fans 25.51% 10.10x
Tampa and St Petersburg Trip Planners 20.18% 10.03x
Financial Business Intelligence Researchers 19.48% 9.68x
ACC Fans 22.96% 9.57x
Composition Percentage: The overlap percentage between the North Carolina News audience and the Interest attribute.
Index: A comparison of the North Carolina News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The North Carolina News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the North Carolina News audience is Belk.

Location Composition Index
Belk 0.01% 4.36x
Talbots 0.01% 1.89x
Carhartt 0.14% 0.84x
Composition Percentage: The overlap percentage between the North Carolina News audience and the Location attribute.
Index: A comparison of the North Carolina News audience to the internet population.
Dstillery Web Insights

WEBSITES

The North Carolina News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the North Carolina News audience is highschoolot.com.

Website Composition Index
highschoolot.com 3.55% 46.63x
kinston.com 1.30% 46.54x
reflector.com 1.68% 46.37x
backingthepack.com 1.75% 44.64x
portcitydaily.com 4.79% 44.14x
wwaytv3.com 10.04% 44.10x
dailyadvance.com 1.13% 43.97x
wralsportsfan.com 6.76% 43.45x
newbernsj.com 2.19% 42.87x
chapelboro.com 1.00% 42.22x
Composition Percentage: The overlap percentage between the North Carolina News audience and the Web attribute.
Index: A comparison of the North Carolina News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the North Carolina News audience is North Carolina Education.

Content Affinity Composition Index
North Carolina Education 22.67% 21.50x
North Carolina 31.61% 17.40x
South Carolina Beach Travel 1.40% 15.96x
Southeast College Athletics 1.02% 15.18x
Cars, Travel & Food 0.03% 12.10x
Virginia Athletics 0.23% 11.03x
Local & Travel England - North Midlands 0.05% 10.47x
South Carolina News 27.23% 9.92x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.03% 9.51x
Assorted Topics (Viral Media, Paid Traffic) 12.35% 9.49x
Composition Percentage: The overlap percentage between the North Carolina News audience and the Content Affinity attribute.
Index: A comparison of the North Carolina News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The North Carolina News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male