Dstillery Audiences

NORTH CAROLINA NEWS

Audience Size: 2.7 Million Devices

Explore the North Carolina News Audience

Below you'll find more information about the North Carolina News audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the North Carolina News audience.

Dstillery Crafted Audiences

INTERESTS

The North Carolina News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the North Carolina News audience is South Carolina Gamecocks Fans.

Interest Composition Index
South Carolina Gamecocks Fans 42.53% 15.99x
North Carolina Football Fans 51.88% 15.40x
UNC Tar Heels Fans 38.15% 13.43x
North Carolina Travel Researchers 43.47% 13.25x
Tampa and St Petersburg Trip Planners 31.20% 11.94x
Carolina Panthers Fans 35.47% 11.79x
Duke Blue Devils Fans 33.67% 11.25x
Liberal News Readers 32.04% 11.23x
ACC Fans 31.15% 11.06x
Conservative News Readers 29.55% 10.49x
Composition Percentage: The overlap percentage between the North Carolina News audience and the Interest attribute.
Index: A comparison of the North Carolina News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The North Carolina News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the North Carolina News audience is Belk.

Location Composition Index
Belk 0.03% 4.77x
Jos A. Bank Clothiers 0.04% 1.36x
Lane Bryant 0.03% 1.13x
Talbots 0.03% 1.11x
Brooks Brothers 0.02% 1.10x
Buckle 0.04% 1.01x
Ralph Lauren 0.01% 1.00x
Dressbarn 0.02% 0.99x
Mens Wearhouse 0.05% 0.98x
Chicos 0.04% 0.97x
Composition Percentage: The overlap percentage between the North Carolina News audience and the Location attribute.
Index: A comparison of the North Carolina News audience to the internet population.
Dstillery Web Insights

WEBSITES

The North Carolina News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the North Carolina News audience is highschoolot.com.

Website Composition Index
highschoolot.com 5.25% 75.96x
kinston.com 1.27% 75.64x
carolinacoastonline.com 1.43% 74.89x
wwaytv3.com 7.15% 72.01x
wilsontimes.com 1.75% 71.01x
reflector.com 3.32% 70.30x
wralsportsfan.com 9.41% 69.98x
thewashingtondailynews.com 1.40% 68.45x
wnct.com 12.53% 68.11x
backingthepack.com 2.86% 66.20x
Composition Percentage: The overlap percentage between the North Carolina News audience and the Web attribute.
Index: A comparison of the North Carolina News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the North Carolina News audience is North Carolina Education.

Content Affinity Composition Index
North Carolina Education 21.23% 26.40x
North Carolina 26.82% 20.43x
South Carolina Beach Travel 2.90% 20.15x
Southeast College Athletics 1.97% 19.59x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.08% 14.64x
Virginia Athletics 0.45% 14.23x
Local & Travel England - North Midlands 0.07% 13.66x
Assorted Topics (Viral Media, Paid Traffic) 13.38% 13.50x
Cars, Travel & Food 0.18% 13.48x
South Carolina News 25.97% 12.99x
Composition Percentage: The overlap percentage between the North Carolina News audience and the Content Affinity attribute.
Index: A comparison of the North Carolina News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The North Carolina News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male