Dstillery Audiences

NORTH CAROLINA NEWS

Audience Size: 2.4 Million Devices

Explore the North Carolina News Audience

Below you'll find more information about the North Carolina News audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the North Carolina News audience.

Dstillery Crafted Audiences

INTERESTS

The North Carolina News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the North Carolina News audience is South Carolina Gamecocks Fans.

Interest Composition Index
South Carolina Gamecocks Fans 34.66% 17.82x
North Carolina Football Fans 47.56% 16.18x
Liberal News Readers 24.45% 15.23x
Tampa and St Petersburg Trip Planners 24.88% 14.06x
Carolina Panthers Fans 34.35% 13.95x
UNC Tar Heels Fans 35.00% 13.77x
Financial Business Intelligence Researchers 23.20% 13.51x
Financial News Readers 21.78% 13.34x
North Carolina Travel Researchers 40.45% 13.28x
Cleveland Cavaliers Fans 21.74% 12.68x
Composition Percentage: The overlap percentage between the North Carolina News audience and the Interest attribute.
Index: A comparison of the North Carolina News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The North Carolina News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the North Carolina News audience is Belk.

Location Composition Index
Belk 0.02% 3.99x
Hollister 0.01% 1.23x
Gymboree 0.01% 1.17x
Mens Wearhouse 0.01% 1.10x
Aeropostale 0.01% 1.09x
Chicos 0.01% 1.07x
White House Black Market 0.01% 1.05x
Old Navy 0.02% 0.99x
Journeys 0.02% 0.92x
Express 0.01% 0.92x
Composition Percentage: The overlap percentage between the North Carolina News audience and the Location attribute.
Index: A comparison of the North Carolina News audience to the internet population.
Dstillery Web Insights

WEBSITES

The North Carolina News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the North Carolina News audience is highschoolot.com.

Website Composition Index
highschoolot.com 2.73% 68.36x
reflector.com 1.08% 67.55x
kinston.com 1.27% 66.27x
wralsportsfan.com 6.79% 62.69x
wnct.com 9.66% 62.03x
newbernsj.com 1.81% 59.74x
backingthepack.com 2.01% 59.72x
rockymounttelegram.com 1.05% 58.42x
tarheelblog.com 1.12% 58.17x
thewashingtondailynews.com 1.10% 57.92x
Composition Percentage: The overlap percentage between the North Carolina News audience and the Web attribute.
Index: A comparison of the North Carolina News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the North Carolina News audience is North Carolina Education.

Content Affinity Composition Index
North Carolina Education 19.97% 27.46x
North Carolina 29.96% 21.80x
Southeast College Athletics 0.76% 21.35x
South Carolina Beach Travel 0.50% 20.83x
Virginia Athletics 0.16% 16.80x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.03% 14.72x
Local & Travel England - North Midlands 0.07% 13.69x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.09% 13.31x
South Carolina News 26.50% 13.29x
South Carolina Travel 0.06% 13.09x
Composition Percentage: The overlap percentage between the North Carolina News audience and the Content Affinity attribute.
Index: A comparison of the North Carolina News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The North Carolina News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male