Dstillery Audiences

NORTH CAROLINA NEWS

Audience Size: 3.6 Million Devices

Explore the North Carolina News Audience

Below you'll find more information about the North Carolina News audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the North Carolina News audience.

Dstillery Crafted Audiences

INTERESTS

The North Carolina News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the North Carolina News audience is North Carolina Football Fans.

Interest Composition Index
North Carolina Football Fans 47.26% 17.87x
South Carolina Gamecocks Fans 33.69% 15.01x
North Carolina Travel Researchers 40.00% 14.74x
UNC Tar Heels Fans 32.74% 13.03x
Carolina Panthers Fans 30.93% 12.32x
Tampa and St Petersburg Trip Planners 23.27% 11.20x
Liberal News Readers 23.64% 11.18x
Duke Blue Devils Fans 27.40% 10.83x
ACC Fans 24.61% 10.46x
Financial Business Intelligence Researchers 22.01% 10.29x
Composition Percentage: The overlap percentage between the North Carolina News audience and the Interest attribute.
Index: A comparison of the North Carolina News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The North Carolina News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the North Carolina News audience is Belk.

Location Composition Index
Belk 0.01% 3.71x
Aeropostale 0.02% 1.63x
Jos A. Bank Clothiers 0.02% 1.43x
Talbots 0.01% 1.35x
Buckle 0.02% 1.29x
Gymboree 0.01% 1.26x
Banana Republic 0.02% 1.21x
Lane Bryant 0.01% 1.17x
Forever 21 0.01% 1.10x
Dressbarn 0.01% 1.06x
Composition Percentage: The overlap percentage between the North Carolina News audience and the Location attribute.
Index: A comparison of the North Carolina News audience to the internet population.
Dstillery Web Insights

WEBSITES

The North Carolina News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the North Carolina News audience is kinston.com.

Website Composition Index
kinston.com 1.27% 55.64x
highschoolot.com 4.25% 55.13x
carolinacoastonline.com 1.15% 54.77x
wilsontimes.com 1.04% 53.43x
portcitydaily.com 2.18% 53.03x
reflector.com 2.25% 51.97x
wwaytv3.com 8.20% 51.34x
newbernsj.com 2.36% 50.17x
backingthepack.com 2.32% 49.80x
thewashingtondailynews.com 1.22% 49.53x
Composition Percentage: The overlap percentage between the North Carolina News audience and the Web attribute.
Index: A comparison of the North Carolina News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the North Carolina News audience is North Carolina Education.

Content Affinity Composition Index
North Carolina Education 20.93% 23.31x
North Carolina 29.21% 18.05x
South Carolina Beach Travel 1.94% 17.88x
Southeast College Athletics 1.38% 16.76x
Cars, Travel & Food 0.05% 12.56x
Local & Travel England - North Midlands 0.06% 12.17x
Virginia Athletics 0.31% 11.85x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.04% 11.57x
Assorted Topics (Viral Media, Paid Traffic) 12.25% 10.96x
South Carolina News 26.69% 10.57x
Composition Percentage: The overlap percentage between the North Carolina News audience and the Content Affinity attribute.
Index: A comparison of the North Carolina News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The North Carolina News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male