Dstillery Audiences

NORTH CAROLINA NEWS

Audience Size: 2.2 Million Devices

Explore the North Carolina News Audience

Below you'll find more information about the North Carolina News audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the North Carolina News audience.

Dstillery Crafted Audiences

INTERESTS

The North Carolina News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the North Carolina News audience is South Carolina Gamecocks Fans.

Interest Composition Index
South Carolina Gamecocks Fans 36.31% 16.77x
North Carolina Football Fans 46.67% 15.76x
Liberal News Readers 26.09% 14.59x
Tampa and St Petersburg Trip Planners 26.78% 13.64x
Financial Business Intelligence Researchers 24.26% 13.63x
Carolina Panthers Fans 33.77% 13.62x
UNC Tar Heels Fans 34.92% 13.18x
Financial News Readers 22.70% 13.11x
Advertising Professionals 22.33% 12.56x
Media Buying Professionals 22.12% 12.51x
Composition Percentage: The overlap percentage between the North Carolina News audience and the Interest attribute.
Index: A comparison of the North Carolina News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The North Carolina News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the North Carolina News audience is Carhartt.

Location Composition Index
Carhartt 0.06% 0.91x
Composition Percentage: The overlap percentage between the North Carolina News audience and the Location attribute.
Index: A comparison of the North Carolina News audience to the internet population.
Dstillery Web Insights

WEBSITES

The North Carolina News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the North Carolina News audience is highschoolot.com.

Website Composition Index
highschoolot.com 2.96% 70.90x
kinston.com 1.15% 69.45x
wralsportsfan.com 7.68% 66.54x
wnct.com 10.22% 63.59x
backingthepack.com 2.16% 63.31x
witn.com 14.89% 61.10x
thewashingtondailynews.com 1.18% 60.48x
portcitydaily.com 6.70% 59.80x
newbernsj.com 2.00% 59.42x
wwaytv3.com 11.98% 58.48x
Composition Percentage: The overlap percentage between the North Carolina News audience and the Web attribute.
Index: A comparison of the North Carolina News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the North Carolina News audience is North Carolina Education.

Content Affinity Composition Index
North Carolina Education 18.75% 26.75x
North Carolina 28.65% 21.58x
South Carolina Beach Travel 0.28% 20.38x
Southeast College Athletics 1.26% 17.91x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.04% 16.00x
Virginia Athletics 0.18% 14.10x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.02% 14.10x
Assorted Topics (Viral Media, Paid Traffic) 14.94% 13.03x
Central California Cluster 2.44% 12.97x
South Carolina News 25.28% 12.90x
Composition Percentage: The overlap percentage between the North Carolina News audience and the Content Affinity attribute.
Index: A comparison of the North Carolina News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The North Carolina News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male