Dstillery Audiences

NORTH CAROLINA NEWS

Audience Size: 1.9 Million Devices

Explore the North Carolina News Audience

Below you'll find more information about the North Carolina News audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the North Carolina News audience.

Dstillery Crafted Audiences

INTERESTS

The North Carolina News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the North Carolina News audience is North Carolina Football Fans.

Interest Composition Index
North Carolina Football Fans 44.86% 21.27x
South Carolina Gamecocks Fans 34.42% 18.71x
UNC Tar Heels Fans 30.25% 17.03x
Liberal News Readers 21.22% 14.94x
Carolina Panthers Fans 26.96% 14.89x
Duke Blue Devils Fans 26.56% 14.60x
Tampa and St Petersburg Trip Planners 21.72% 14.00x
ACC Fans 22.13% 13.72x
Financial News Readers 20.90% 13.24x
Financial Business Intelligence Researchers 22.89% 13.21x
Composition Percentage: The overlap percentage between the North Carolina News audience and the Interest attribute.
Index: A comparison of the North Carolina News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The North Carolina News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the North Carolina News audience is Belk.

Location Composition Index
Belk 0.06% 4.96x
Jos A. Bank Clothiers 0.22% 1.59x
LOFT 0.06% 1.23x
Old Navy 0.07% 1.21x
REI 0.02% 1.15x
Brooks Brothers 0.03% 1.10x
The North Face 0.02% 1.09x
Ralph Lauren 0.01% 1.05x
Carhartt 0.13% 1.02x
Chicos 0.04% 1.00x
Composition Percentage: The overlap percentage between the North Carolina News audience and the Location attribute.
Index: A comparison of the North Carolina News audience to the internet population.
Dstillery Web Insights

WEBSITES

The North Carolina News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the North Carolina News audience is highschoolot.com.

Website Composition Index
highschoolot.com 2.65% 159.42x
wwaytv3.com 1.06% 144.93x
wralsportsfan.com 6.87% 143.91x
newbernsj.com 1.43% 141.62x
ecupirates.com 1.20% 139.55x
thewashingtondailynews.com 1.67% 139.41x
roanoke-chowannewsherald.com 1.12% 136.54x
reflector.com 4.55% 132.51x
carolinacoastonline.com 2.73% 132.33x
rrdailyherald.com 1.02% 128.77x
Composition Percentage: The overlap percentage between the North Carolina News audience and the Web attribute.
Index: A comparison of the North Carolina News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the North Carolina News audience is North Carolina Education.

Content Affinity Composition Index
North Carolina Education 23.04% 34.42x
North Carolina 21.54% 24.81x
Southeast College Athletics 3.98% 23.33x
South Carolina Beach Travel 4.64% 22.87x
Assorted Topics (Viral Media, Paid Traffic) 7.07% 20.49x
Virginia Athletics 0.80% 15.85x
Sports - Climbing, Non-traditional 6.32% 15.28x
South Carolina News 15.95% 14.88x
Cars, Travel & Food 0.68% 14.65x
Local & Travel England - North Midlands 0.04% 14.50x
Composition Percentage: The overlap percentage between the North Carolina News audience and the Content Affinity attribute.
Index: A comparison of the North Carolina News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The North Carolina News audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male