Dstillery Audiences

NORTH CAROLINA NEWS

Audience Size: 2.9 Million Devices

Explore the North Carolina News Audience

Below you'll find more information about the North Carolina News audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the North Carolina News audience.

Dstillery Crafted Audiences

INTERESTS

The North Carolina News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the North Carolina News audience is South Carolina Gamecocks Fans.

Interest Composition Index
South Carolina Gamecocks Fans 30.58% 13.79x
North Carolina Football Fans 47.90% 12.27x
UNC Tar Heels Fans 33.03% 11.99x
Carolina Panthers Fans 35.79% 10.29x
Liberal News Readers 26.77% 10.02x
Duke Blue Devils Fans 26.66% 9.72x
North Carolina Travel Researchers 41.63% 9.71x
ACC Fans 25.17% 9.67x
Tampa and St Petersburg Trip Planners 27.18% 9.43x
Financial Business Intelligence Researchers 25.17% 9.23x
Composition Percentage: The overlap percentage between the North Carolina News audience and the Interest attribute.
Index: A comparison of the North Carolina News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The North Carolina News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the North Carolina News audience is Belk.

Location Composition Index
Belk 0.01% 3.83x
Michael Kors 0.01% 1.69x
Talbots 0.01% 1.37x
Dressbarn 0.01% 1.25x
Banana Republic 0.01% 1.22x
Chicos 0.02% 1.21x
Gymboree 0.01% 1.20x
LOFT 0.01% 1.16x
Aeropostale 0.01% 1.15x
Express 0.02% 1.15x
Composition Percentage: The overlap percentage between the North Carolina News audience and the Location attribute.
Index: A comparison of the North Carolina News audience to the internet population.
Dstillery Web Insights

WEBSITES

The North Carolina News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the North Carolina News audience is highschoolot.com.

Website Composition Index
highschoolot.com 3.09% 51.15x
kinston.com 1.35% 50.68x
reflector.com 1.24% 50.28x
backingthepack.com 1.83% 48.38x
wwaytv3.com 10.97% 46.98x
wnct.com 10.31% 46.97x
wralsportsfan.com 6.70% 46.95x
newbernsj.com 1.92% 46.78x
jdnews.com 4.08% 44.09x
starnewsonline.com 9.55% 43.98x
Composition Percentage: The overlap percentage between the North Carolina News audience and the Web attribute.
Index: A comparison of the North Carolina News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the North Carolina News audience is North Carolina Education.

Content Affinity Composition Index
North Carolina Education 21.55% 19.81x
North Carolina 31.51% 16.04x
Southeast College Athletics 0.82% 14.92x
South Carolina Beach Travel 0.77% 14.80x
Virginia Athletics 0.19% 11.68x
Local & Travel England - North Midlands 0.07% 11.51x
South Carolina Travel 0.06% 9.94x
South Carolina News 28.99% 9.81x
Local & Travel England - Northern England 0.18% 9.59x
Environmental Conservation 0.05% 9.24x
Composition Percentage: The overlap percentage between the North Carolina News audience and the Content Affinity attribute.
Index: A comparison of the North Carolina News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The North Carolina News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male