Dstillery Audiences

NORTH CAROLINA NEWS

Audience Size: 2 Million Devices

Explore the North Carolina News Audience

Below you'll find more information about the North Carolina News audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the North Carolina News audience.

Dstillery Crafted Audiences

INTERESTS

The North Carolina News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the North Carolina News audience is North Carolina Football Fans.

Interest Composition Index
North Carolina Football Fans 44.13% 19.29x
South Carolina Gamecocks Fans 33.94% 18.05x
UNC Tar Heels Fans 29.65% 15.20x
Liberal News Readers 21.53% 14.11x
Carolina Panthers Fans 27.14% 13.66x
Duke Blue Devils Fans 25.98% 13.51x
Financial Business Intelligence Researchers 22.45% 13.07x
Tampa and St Petersburg Trip Planners 21.76% 13.04x
Financial News Readers 21.02% 12.68x
ACC Fans 22.08% 12.34x
Composition Percentage: The overlap percentage between the North Carolina News audience and the Interest attribute.
Index: A comparison of the North Carolina News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The North Carolina News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the North Carolina News audience is Belk.

Location Composition Index
Belk 0.07% 4.84x
Lane Bryant 0.05% 1.34x
REI 0.02% 1.24x
Old Navy 0.06% 1.21x
Brooks Brothers 0.03% 1.11x
LOFT 0.04% 1.08x
Express Outlets 0.00% 1.05x
Chicos 0.04% 0.96x
Carhartt 0.19% 0.95x
Aeropostale 0.03% 0.94x
Composition Percentage: The overlap percentage between the North Carolina News audience and the Location attribute.
Index: A comparison of the North Carolina News audience to the internet population.
Dstillery Web Insights

WEBSITES

The North Carolina News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the North Carolina News audience is highschoolot.com.

Website Composition Index
highschoolot.com 2.33% 162.19x
wralsportsfan.com 5.79% 145.82x
newbernsj.com 1.51% 144.14x
wwaytv3.com 1.16% 140.10x
ecupirates.com 1.24% 139.23x
thewashingtondailynews.com 1.46% 134.83x
reflector.com 4.47% 131.68x
roanoke-chowannewsherald.com 1.17% 128.64x
jdnews.com 2.84% 127.43x
wcti12.com 5.21% 126.22x
Composition Percentage: The overlap percentage between the North Carolina News audience and the Web attribute.
Index: A comparison of the North Carolina News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the North Carolina News audience is North Carolina Education.

Content Affinity Composition Index
North Carolina Education 22.57% 32.60x
North Carolina 21.64% 24.87x
Southeast College Athletics 3.48% 22.60x
South Carolina Beach Travel 5.16% 21.18x
Assorted Topics #11662 (Viral Media, Paid Traffic) 6.37% 19.90x
Virginia Athletics 0.74% 16.25x
Sports - Climbing, Non-traditional 6.05% 15.21x
South Carolina News 16.70% 14.43x
Local & Travel England - North Midlands 0.04% 13.39x
Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research) 0.25% 12.56x
Composition Percentage: The overlap percentage between the North Carolina News audience and the Content Affinity attribute.
Index: A comparison of the North Carolina News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The North Carolina News audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male