Dstillery Audiences

NORTH CAROLINA NEWS

Audience Size: 1.9 Million Devices

Explore the North Carolina News Audience

Below you'll find more information about the North Carolina News audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the North Carolina News audience.

Dstillery Crafted Audiences

INTERESTS

The North Carolina News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the North Carolina News audience is Liberal News Readers.

Interest Composition Index
Liberal News Readers 16.19% 14.95x
Tampa and St Petersburg Trip Planners 19.17% 14.66x
UNC Tar Heels Fans 35.25% 14.37x
North Carolina Football Fans 45.87% 14.06x
Financial Business Intelligence Researchers 15.83% 12.77x
Financial News Readers 13.53% 12.25x
ACC Fans 25.63% 12.25x
North Carolina Travel Researchers 38.39% 11.50x
Duke Blue Devils Fans 28.25% 11.26x
Advertising Professionals 14.31% 11.17x
Composition Percentage: The overlap percentage between the North Carolina News audience and the Interest attribute.
Index: A comparison of the North Carolina News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The North Carolina News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the North Carolina News audience is Belk.

Location Composition Index
Belk 0.02% 3.85x
Jos A. Bank Clothiers 0.01% 1.19x
Chicos 0.02% 1.09x
Old Navy 0.02% 0.99x
White House Black Market 0.01% 0.96x
Mens Wearhouse 0.02% 0.95x
LOFT 0.01% 0.93x
Carhartt 0.15% 0.92x
Dressbarn 0.01% 0.84x
Aeropostale 0.01% 0.80x
Composition Percentage: The overlap percentage between the North Carolina News audience and the Location attribute.
Index: A comparison of the North Carolina News audience to the internet population.
Dstillery Web Insights

WEBSITES

The North Carolina News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the North Carolina News audience is reflector.com.

Website Composition Index
reflector.com 1.40% 67.20x
highschoolot.com 2.93% 66.35x
backingthepack.com 2.45% 64.99x
rockymounttelegram.com 1.02% 61.43x
wnct.com 11.72% 60.51x
wralsportsfan.com 10.17% 60.07x
witn.com 12.48% 56.68x
portcitydaily.com 5.98% 55.83x
wect.com 14.73% 55.24x
indyweek.com 1.75% 54.76x
Composition Percentage: The overlap percentage between the North Carolina News audience and the Web attribute.
Index: A comparison of the North Carolina News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the North Carolina News audience is Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania).

Content Affinity Composition Index
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 2.08% 33.24x
North Carolina Education 15.75% 25.69x
North Carolina 28.69% 20.42x
Southeast College Athletics 2.72% 19.45x
Ohio Universities 3.05% 14.09x
Assorted Topics (Viral Media, Paid Traffic) 17.97% 12.60x
New Jersey Travel Location Cluster 4.17% 12.56x
South Carolina News 23.75% 12.52x
Central California Cluster 1.86% 12.51x
Northern California Cluster 7.82% 12.43x
Composition Percentage: The overlap percentage between the North Carolina News audience and the Content Affinity attribute.
Index: A comparison of the North Carolina News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The North Carolina News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male