Explore the North Carolina News Audience
Below you'll find more information about the North Carolina News audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the North Carolina News audience.
INTERESTS
The North Carolina News audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the North Carolina News audience is North Carolina Football Fans.
| Interest | Composition | Index |
| North Carolina Football Fans | 46.28% | 22.20x |
| South Carolina Gamecocks Fans | 31.08% | 20.51x |
| UNC Tar Heels Fans | 29.32% | 18.97x |
| North Carolina Travel Researchers | 37.16% | 16.71x |
| Carolina Panthers Fans | 25.33% | 16.69x |
| Duke Blue Devils Fans | 24.82% | 15.12x |
| Liberal News Readers | 20.46% | 14.65x |
| ACC Fans | 21.45% | 14.51x |
| Tampa and St Petersburg Trip Planners | 19.86% | 14.44x |
| Financial Business Intelligence Researchers | 19.72% | 13.52x |
Composition Percentage:
The overlap percentage between the North Carolina News audience and the Interest attribute.
Index: A comparison of the North Carolina News audience to the internet population.
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APPAREL RETAILERS
The North Carolina News audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the North Carolina News audience is Belk.
| Location | Composition | Index |
| Belk | 0.06% | 6.74x |
| Jos A. Bank Clothiers | 0.38% | 1.44x |
| Urban Outfitters | 0.06% | 1.37x |
| Talbots | 0.05% | 1.26x |
| Johnston and Murphy | 0.15% | 1.23x |
| Tommy Bahama | 0.03% | 1.18x |
| Brooks Brothers | 0.04% | 1.15x |
| REI | 0.02% | 1.15x |
| Buckle | 0.17% | 1.13x |
| Lane Bryant | 0.04% | 1.13x |
Composition Percentage:
The overlap percentage between the North Carolina News audience and the Location attribute.
Index: A comparison of the North Carolina News audience to the internet population.
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WEBSITES
The North Carolina News audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the North Carolina News audience is highschoolot.com.
| Website | Composition | Index |
| highschoolot.com | 3.58% | 106.29x |
| ecupirates.com | 1.02% | 101.64x |
| thewashingtondailynews.com | 1.54% | 99.64x |
| newbernsj.com | 1.54% | 98.65x |
| carolinacoastonline.com | 2.05% | 96.52x |
| wwaytv3.com | 7.23% | 94.73x |
| mydailyrecord.com | 1.03% | 93.50x |
| wralsportsfan.com | 10.05% | 92.64x |
| jdnews.com | 3.11% | 90.61x |
| starnewsonline.com | 7.50% | 90.32x |
Composition Percentage:
The overlap percentage between the North Carolina News audience and the Web attribute.
Index: A comparison of the North Carolina News audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the North Carolina News audience is North Carolina Education.
| Content Affinity | Composition | Index |
| North Carolina Education | 23.01% | 28.63x |
| Southeast College Athletics | 3.41% | 20.71x |
| North Carolina | 23.74% | 20.07x |
| South Carolina Beach Travel | 4.49% | 17.76x |
| Assorted Topics (Viral Media, Paid Traffic) | 9.55% | 15.24x |
| Virginia Athletics | 0.69% | 14.16x |
| South Carolina News | 20.31% | 12.77x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.18% | 12.36x |
| Cars, Travel & Food | 0.46% | 12.33x |
| Local & Travel England - North Midlands | 0.04% | 12.25x |
Composition Percentage:
The overlap percentage between the North Carolina News audience and the Content Affinity attribute.
Index: A comparison of the North Carolina News audience to the internet population.
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DEMOGRAPHICS
The North Carolina News audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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