Dstillery Audiences

NORTH CAROLINA NEWS

Audience Size: 1.8 Million Devices

Explore the North Carolina News Audience

Below you'll find more information about the North Carolina News audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the North Carolina News audience.

Dstillery Crafted Audiences

INTERESTS

The North Carolina News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the North Carolina News audience is North Carolina Football Fans.

Interest Composition Index
North Carolina Football Fans 50.47% 18.40x
South Carolina Gamecocks Fans 38.73% 17.39x
UNC Tar Heels Fans 36.49% 15.51x
North Carolina Travel Researchers 43.23% 15.06x
Carolina Panthers Fans 31.30% 13.14x
Liberal News Readers 25.79% 12.84x
Duke Blue Devils Fans 31.11% 12.78x
Tampa and St Petersburg Trip Planners 27.04% 12.61x
ACC Fans 27.93% 12.35x
Financial Business Intelligence Researchers 24.04% 11.82x
Composition Percentage: The overlap percentage between the North Carolina News audience and the Interest attribute.
Index: A comparison of the North Carolina News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The North Carolina News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the North Carolina News audience is Belk.

Location Composition Index
Belk 0.05% 5.65x
Talbots 0.04% 1.62x
Lane Bryant 0.04% 1.28x
REI 0.01% 1.27x
Jos A. Bank Clothiers 0.07% 1.23x
Brooks Brothers 0.02% 1.17x
White House Black Market 0.07% 1.10x
Tommy Bahama 0.02% 1.09x
Chicos 0.04% 1.07x
Charlotte Russe 0.03% 1.05x
Composition Percentage: The overlap percentage between the North Carolina News audience and the Location attribute.
Index: A comparison of the North Carolina News audience to the internet population.
Dstillery Web Insights

WEBSITES

The North Carolina News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the North Carolina News audience is kinston.com.

Website Composition Index
kinston.com 1.46% 111.47x
robesonian.com 2.16% 102.39x
newbernsj.com 2.52% 100.75x
mydailyrecord.com 1.33% 100.00x
thewashingtondailynews.com 1.66% 96.67x
carolinacoastonline.com 1.70% 93.18x
wilsontimes.com 2.62% 92.13x
wnct.com 14.55% 88.30x
jdnews.com 4.85% 85.56x
starnewsonline.com 10.07% 84.22x
Composition Percentage: The overlap percentage between the North Carolina News audience and the Web attribute.
Index: A comparison of the North Carolina News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the North Carolina News audience is North Carolina Education.

Content Affinity Composition Index
North Carolina Education 21.50% 27.00x
North Carolina 25.11% 20.79x
South Carolina Beach Travel 3.49% 19.57x
Southeast College Athletics 2.23% 19.22x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.11% 14.38x
Assorted Topics (Viral Media, Paid Traffic) 11.47% 14.12x
South Carolina News 24.77% 13.48x
Virginia Athletics 0.50% 13.46x
Cars, Travel & Food 0.29% 13.30x
Local & Travel England - North Midlands 0.05% 12.89x
Composition Percentage: The overlap percentage between the North Carolina News audience and the Content Affinity attribute.
Index: A comparison of the North Carolina News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The North Carolina News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male