NORTH CAROLINA NEWS

Audience Size: 2.4 Million Devices

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Explore the North Carolina News Audience

Below you'll find more information about the North Carolina News audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the North Carolina News audience.

INTERESTS

The North Carolina News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the North Carolina News audience is South Carolina Gamecocks Fans.

Interest	Composition	Index
South Carolina Gamecocks Fans	34.66%	17.82x
North Carolina Football Fans	47.56%	16.18x
Liberal News Readers	24.45%	15.23x
Tampa and St Petersburg Trip Planners	24.88%	14.06x
Carolina Panthers Fans	34.35%	13.95x
UNC Tar Heels Fans	35.00%	13.77x
Financial Business Intelligence Researchers	23.20%	13.51x
Financial News Readers	21.78%	13.34x
North Carolina Travel Researchers	40.45%	13.28x
Cleveland Cavaliers Fans	21.74%	12.68x

Composition Percentage: The overlap percentage between the North Carolina News audience and the Interest attribute.

Index: A comparison of the North Carolina News audience to the internet population.

APPAREL RETAILERS

The North Carolina News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the North Carolina News audience is Belk.

Location	Composition	Index
Belk	0.02%	3.99x
Hollister	0.01%	1.23x
Gymboree	0.01%	1.17x
Mens Wearhouse	0.01%	1.10x
Aeropostale	0.01%	1.09x
Chicos	0.01%	1.07x
White House Black Market	0.01%	1.05x
Old Navy	0.02%	0.99x
Journeys	0.02%	0.92x
Express	0.01%	0.92x

Composition Percentage: The overlap percentage between the North Carolina News audience and the Location attribute.

Index: A comparison of the North Carolina News audience to the internet population.

WEBSITES

The North Carolina News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the North Carolina News audience is highschoolot.com.

Website	Composition	Index
highschoolot.com	2.73%	68.36x
reflector.com	1.08%	67.55x
kinston.com	1.27%	66.27x
wralsportsfan.com	6.79%	62.69x
wnct.com	9.66%	62.03x
newbernsj.com	1.81%	59.74x
backingthepack.com	2.01%	59.72x
rockymounttelegram.com	1.05%	58.42x
tarheelblog.com	1.12%	58.17x
thewashingtondailynews.com	1.10%	57.92x

Composition Percentage: The overlap percentage between the North Carolina News audience and the Web attribute.

Index: A comparison of the North Carolina News audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the North Carolina News audience is North Carolina Education.

Content Affinity	Composition	Index
North Carolina Education	19.97%	27.46x
North Carolina	29.96%	21.80x
Southeast College Athletics	0.76%	21.35x
South Carolina Beach Travel	0.50%	20.83x
Virginia Athletics	0.16%	16.80x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations)	0.03%	14.72x
Local & Travel England - North Midlands	0.07%	13.69x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports)	0.09%	13.31x
South Carolina News	26.50%	13.29x
South Carolina Travel	0.06%	13.09x

Composition Percentage: The overlap percentage between the North Carolina News audience and the Content Affinity attribute.

Index: A comparison of the North Carolina News audience to the internet population.

DEMOGRAPHICS

The North Carolina News audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male