NORTH CAROLINA NEWS

Audience Size: 2.6 Million Devices

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Explore the North Carolina News Audience

Below you'll find more information about the North Carolina News audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the North Carolina News audience.

INTERESTS

The North Carolina News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the North Carolina News audience is North Carolina Football Fans.

Interest	Composition	Index
North Carolina Football Fans	50.16%	17.12x
South Carolina Gamecocks Fans	38.32%	15.88x
UNC Tar Heels Fans	35.99%	14.01x
North Carolina Travel Researchers	42.23%	13.77x
Carolina Panthers Fans	30.66%	12.11x
Duke Blue Devils Fans	30.09%	11.57x
Liberal News Readers	25.53%	11.55x
Tampa and St Petersburg Trip Planners	26.48%	11.40x
ACC Fans	27.50%	11.09x
Financial Business Intelligence Researchers	23.94%	10.42x

Composition Percentage: The overlap percentage between the North Carolina News audience and the Interest attribute.

Index: A comparison of the North Carolina News audience to the internet population.

APPAREL RETAILERS

The North Carolina News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the North Carolina News audience is Belk.

Location	Composition	Index
Belk	0.05%	4.83x
Talbots	0.06%	1.66x
Jos A. Bank Clothiers	0.32%	1.35x
REI	0.02%	1.23x
Buckle	0.27%	1.20x
Free People	0.02%	1.15x
White House Black Market	0.32%	1.13x
Charlotte Russe	0.05%	1.11x
Madewell	0.02%	1.10x
Chicos	0.05%	1.04x

Composition Percentage: The overlap percentage between the North Carolina News audience and the Location attribute.

Index: A comparison of the North Carolina News audience to the internet population.

WEBSITES

The North Carolina News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the North Carolina News audience is kinston.com.

Website	Composition	Index
kinston.com	1.03%	87.57x
highschoolot.com	4.47%	84.12x
carolinacoastonline.com	1.77%	83.77x
wwaytv3.com	6.83%	83.51x
newbernsj.com	1.98%	82.50x
mydailyrecord.com	1.23%	80.02x
thewashingtondailynews.com	1.42%	79.25x
wralsportsfan.com	9.20%	78.78x
wnct.com	13.39%	77.88x
jdnews.com	4.26%	76.52x

Composition Percentage: The overlap percentage between the North Carolina News audience and the Web attribute.

Index: A comparison of the North Carolina News audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the North Carolina News audience is North Carolina Education.

Content Affinity	Composition	Index
North Carolina Education	21.17%	25.72x
North Carolina	24.29%	19.16x
Southeast College Athletics	2.54%	18.29x
South Carolina Beach Travel	3.99%	16.87x
Assorted Topics (Viral Media, Paid Traffic)	10.81%	13.07x
Virginia Athletics	0.55%	13.01x
Assorted Topics (Web Hosting, Fiction Storytelling, Research)	0.15%	12.77x
South Carolina News	23.50%	12.24x
Cars, Travel & Food	0.36%	11.64x
Local & Travel England - North Midlands	0.04%	11.25x

Composition Percentage: The overlap percentage between the North Carolina News audience and the Content Affinity attribute.

Index: A comparison of the North Carolina News audience to the internet population.

DEMOGRAPHICS

The North Carolina News audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male