NORTH CAROLINA NEWS

Audience Size: 2 Million Devices

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Explore the North Carolina News Audience

Below you'll find more information about the North Carolina News audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the North Carolina News audience.

INTERESTS

The North Carolina News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the North Carolina News audience is North Carolina Football Fans.

Interest	Composition	Index
North Carolina Football Fans	44.13%	19.29x
South Carolina Gamecocks Fans	33.94%	18.05x
UNC Tar Heels Fans	29.65%	15.20x
Liberal News Readers	21.53%	14.11x
Carolina Panthers Fans	27.14%	13.66x
Duke Blue Devils Fans	25.98%	13.51x
Financial Business Intelligence Researchers	22.45%	13.07x
Tampa and St Petersburg Trip Planners	21.76%	13.04x
Financial News Readers	21.02%	12.68x
ACC Fans	22.08%	12.34x

Composition Percentage: The overlap percentage between the North Carolina News audience and the Interest attribute.

Index: A comparison of the North Carolina News audience to the internet population.

APPAREL RETAILERS

The North Carolina News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the North Carolina News audience is Belk.

Location	Composition	Index
Belk	0.07%	4.84x
Lane Bryant	0.05%	1.34x
REI	0.02%	1.24x
Old Navy	0.06%	1.21x
Brooks Brothers	0.03%	1.11x
LOFT	0.04%	1.08x
Express Outlets	0.00%	1.05x
Chicos	0.04%	0.96x
Carhartt	0.19%	0.95x
Aeropostale	0.03%	0.94x

Composition Percentage: The overlap percentage between the North Carolina News audience and the Location attribute.

Index: A comparison of the North Carolina News audience to the internet population.

WEBSITES

The North Carolina News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the North Carolina News audience is highschoolot.com.

Website	Composition	Index
highschoolot.com	2.33%	162.19x
wralsportsfan.com	5.79%	145.82x
newbernsj.com	1.51%	144.14x
wwaytv3.com	1.16%	140.10x
ecupirates.com	1.24%	139.23x
thewashingtondailynews.com	1.46%	134.83x
reflector.com	4.47%	131.68x
roanoke-chowannewsherald.com	1.17%	128.64x
jdnews.com	2.84%	127.43x
wcti12.com	5.21%	126.22x

Composition Percentage: The overlap percentage between the North Carolina News audience and the Web attribute.

Index: A comparison of the North Carolina News audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the North Carolina News audience is North Carolina Education.

Content Affinity	Composition	Index
North Carolina Education	22.57%	32.60x
North Carolina	21.64%	24.87x
Southeast College Athletics	3.48%	22.60x
South Carolina Beach Travel	5.16%	21.18x
Assorted Topics #11662 (Viral Media, Paid Traffic)	6.37%	19.90x
Virginia Athletics	0.74%	16.25x
Sports - Climbing, Non-traditional	6.05%	15.21x
South Carolina News	16.70%	14.43x
Local & Travel England - North Midlands	0.04%	13.39x
Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research)	0.25%	12.56x

Composition Percentage: The overlap percentage between the North Carolina News audience and the Content Affinity attribute.

Index: A comparison of the North Carolina News audience to the internet population.

DEMOGRAPHICS

The North Carolina News audience resonates most for the following age bracket and gender.

Age

45-54

Gender

Male