Dstillery Audiences

NORTH CAROLINA NEWS

Audience Size: 2.9 Million Devices

Explore the North Carolina News Audience

Below you'll find more information about the North Carolina News audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the North Carolina News audience.

Dstillery Crafted Audiences

INTERESTS

The North Carolina News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the North Carolina News audience is North Carolina Football Fans.

Interest Composition Index
North Carolina Football Fans 46.17% 14.71x
South Carolina Gamecocks Fans 32.79% 14.66x
Liberal News Readers 24.04% 12.75x
Carolina Panthers Fans 32.30% 12.33x
Tampa and St Petersburg Trip Planners 23.60% 12.02x
UNC Tar Heels Fans 33.06% 11.81x
North Carolina Travel Researchers 38.80% 11.63x
Financial Business Intelligence Researchers 22.12% 11.55x
Financial News Readers 20.47% 11.32x
Advertising Professionals 20.18% 11.15x
Composition Percentage: The overlap percentage between the North Carolina News audience and the Interest attribute.
Index: A comparison of the North Carolina News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The North Carolina News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the North Carolina News audience is Belk.

Location Composition Index
Belk 0.02% 3.35x
Aeropostale 0.02% 1.27x
Dressbarn 0.02% 1.21x
Chicos 0.02% 1.13x
Banana Republic 0.02% 1.09x
White House Black Market 0.02% 1.06x
Lane Bryant 0.02% 1.05x
The Childrens Place 0.02% 1.00x
Express 0.02% 0.98x
Hollister 0.01% 0.98x
Composition Percentage: The overlap percentage between the North Carolina News audience and the Location attribute.
Index: A comparison of the North Carolina News audience to the internet population.
Dstillery Web Insights

WEBSITES

The North Carolina News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the North Carolina News audience is highschoolot.com.

Website Composition Index
highschoolot.com 2.84% 60.83x
reflector.com 1.15% 60.59x
backingthepack.com 2.33% 53.85x
wnct.com 10.70% 53.42x
wralsportsfan.com 7.82% 53.23x
kinston.com 1.07% 51.02x
witn.com 12.85% 50.45x
thewashingtondailynews.com 1.09% 50.16x
wwaytv3.com 11.23% 48.85x
newbernsj.com 1.97% 48.33x
Composition Percentage: The overlap percentage between the North Carolina News audience and the Web attribute.
Index: A comparison of the North Carolina News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the North Carolina News audience is North Carolina Education.

Content Affinity Composition Index
North Carolina Education 17.57% 22.82x
North Carolina 29.09% 17.84x
Southeast College Athletics 1.37% 17.17x
South Carolina Beach Travel 0.14% 16.80x
Virginia Athletics 0.19% 12.41x
Environmental Conservation 0.06% 11.75x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.02% 11.29x
Central California Cluster 2.27% 11.19x
Assorted Topics (Viral Media, Paid Traffic) 14.25% 11.12x
South Carolina News 24.16% 10.89x
Composition Percentage: The overlap percentage between the North Carolina News audience and the Content Affinity attribute.
Index: A comparison of the North Carolina News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The North Carolina News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male