Explore the North Carolina News Audience
Below you'll find more information about the North Carolina News audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the North Carolina News audience.
INTERESTS
The North Carolina News audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the North Carolina News audience is UNC Tar Heels Fans.
| Interest | Composition | Index |
| UNC Tar Heels Fans | 38.90% | 15.35x |
| Financial Business Intelligence Researchers | 11.89% | 14.03x |
| North Carolina Football Fans | 31.05% | 12.88x |
| ACC Fans | 25.29% | 12.81x |
| Nashville Trip Planners | 20.34% | 12.70x |
| Duke Blue Devils Fans | 30.46% | 12.23x |
| Advertising Professionals | 10.77% | 12.14x |
| Asheville Trip Planners | 21.68% | 11.94x |
| Vacation Rental Accommodation Researchers | 6.83% | 11.78x |
| Drama Show Watchers | 8.98% | 11.76x |
Composition Percentage:
The overlap percentage between the North Carolina News audience and the Interest attribute.
Index: A comparison of the North Carolina News audience to the internet population.
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APPAREL RETAILERS
The North Carolina News audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the North Carolina News audience is Belk.
| Location | Composition | Index |
| Belk | 0.02% | 3.94x |
| Jos A. Bank Clothiers | 0.02% | 2.15x |
| Old Navy | 0.03% | 1.42x |
| Dressbarn | 0.01% | 1.28x |
| Michael Kors | 0.01% | 1.16x |
| Lululemon | 0.01% | 1.16x |
| Chicos | 0.02% | 1.16x |
| White House Black Market | 0.02% | 1.09x |
| J. Crew | 0.01% | 1.09x |
| Talbots | 0.01% | 1.01x |
Composition Percentage:
The overlap percentage between the North Carolina News audience and the Location attribute.
Index: A comparison of the North Carolina News audience to the internet population.
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WEBSITES
The North Carolina News audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the North Carolina News audience is reflector.com.
| Website | Composition | Index |
| reflector.com | 1.69% | 100.09x |
| highschoolot.com | 3.41% | 98.26x |
| rockymounttelegram.com | 1.33% | 94.22x |
| backingthepack.com | 2.79% | 91.81x |
| wnct.com | 12.01% | 91.50x |
| wralsportsfan.com | 10.26% | 90.47x |
| portcitydaily.com | 5.06% | 87.53x |
| kinston.com | 3.22% | 85.83x |
| thewashingtondailynews.com | 1.07% | 84.54x |
| newbernsj.com | 5.13% | 83.77x |
Composition Percentage:
The overlap percentage between the North Carolina News audience and the Web attribute.
Index: A comparison of the North Carolina News audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the North Carolina News audience is Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania).
| Content Affinity | Composition | Index |
| Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 1.63% | 44.70x |
| North Carolina Education | 14.60% | 30.36x |
| Southeast College Athletics | 2.43% | 25.00x |
| North Carolina | 27.74% | 23.14x |
| Environmental Conservation | 0.03% | 18.18x |
| Ohio Universities | 2.30% | 16.47x |
| South Carolina News | 23.92% | 13.65x |
| Assorted Topics (Viral Media, Paid Traffic) | 14.93% | 13.55x |
| Mid-Atlantic Beaches | 0.02% | 13.00x |
| Northern California Cluster | 6.44% | 12.79x |
Composition Percentage:
The overlap percentage between the North Carolina News audience and the Content Affinity attribute.
Index: A comparison of the North Carolina News audience to the internet population.
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DEMOGRAPHICS
The North Carolina News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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