NORTH CAROLINA NEWS

Audience Size: 2.4 Million Devices

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Explore the North Carolina News Audience

Below you'll find more information about the North Carolina News audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the North Carolina News audience.

INTERESTS

The North Carolina News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the North Carolina News audience is South Carolina Gamecocks Fans.

Interest	Composition	Index
South Carolina Gamecocks Fans	33.46%	14.68x
North Carolina Football Fans	46.85%	14.06x
Liberal News Readers	24.23%	12.77x
Carolina Panthers Fans	32.47%	12.34x
Tampa and St Petersburg Trip Planners	23.50%	12.23x
UNC Tar Heels Fans	33.90%	12.00x
Financial Business Intelligence Researchers	22.34%	11.61x
Financial News Readers	20.72%	11.26x
North Carolina Travel Researchers	39.41%	11.21x
Advertising Professionals	20.71%	11.01x

Composition Percentage: The overlap percentage between the North Carolina News audience and the Interest attribute.

Index: A comparison of the North Carolina News audience to the internet population.

APPAREL RETAILERS

The North Carolina News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the North Carolina News audience is Belk.

Location	Composition	Index
Belk	0.03%	4.20x
Talbots	0.02%	1.56x
Jos A. Bank Clothiers	0.03%	1.52x
Dressbarn	0.03%	1.31x
White House Black Market	0.02%	1.11x
Chicos	0.02%	1.10x
LOFT	0.02%	1.04x
Banana Republic	0.02%	1.03x
Express	0.02%	0.98x
J. Crew	0.01%	0.97x

Composition Percentage: The overlap percentage between the North Carolina News audience and the Location attribute.

Index: A comparison of the North Carolina News audience to the internet population.

WEBSITES

The North Carolina News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the North Carolina News audience is highschoolot.com.

Website	Composition	Index
highschoolot.com	2.78%	65.39x
reflector.com	1.17%	63.44x
wralsportsfan.com	7.38%	58.77x
backingthepack.com	2.28%	57.51x
wnct.com	11.34%	55.07x
witn.com	12.11%	54.70x
thewashingtondailynews.com	1.04%	52.68x
wwaytv3.com	11.56%	51.46x
wect.com	19.35%	51.31x
starnewsonline.com	11.60%	49.84x

Composition Percentage: The overlap percentage between the North Carolina News audience and the Web attribute.

Index: A comparison of the North Carolina News audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the North Carolina News audience is North Carolina Education.

Content Affinity	Composition	Index
North Carolina Education	17.23%	23.01x
Southeast College Athletics	1.38%	18.05x
North Carolina	28.82%	17.73x
Virginia Athletics	0.14%	13.49x
South Carolina Beach Travel	0.04%	12.64x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania)	0.15%	12.47x
Assorted Topics (Web Hosting, Fiction Storytelling, Research)	0.02%	11.58x
Environmental Conservation	0.04%	11.54x
Assorted Topics (Viral Media, Paid Traffic)	14.92%	11.52x
South Carolina News	23.89%	11.24x

Composition Percentage: The overlap percentage between the North Carolina News audience and the Content Affinity attribute.

Index: A comparison of the North Carolina News audience to the internet population.

DEMOGRAPHICS

The North Carolina News audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male