Dstillery Audiences

NORTH CAROLINA NEWS

Audience Size: 4 Million Devices

Explore the North Carolina News Audience

Below you'll find more information about the North Carolina News audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the North Carolina News audience.

Dstillery Crafted Audiences

INTERESTS

The North Carolina News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the North Carolina News audience is North Carolina Football Fans.

Interest Composition Index
North Carolina Football Fans 50.94% 29.15x
Liberal News Readers 15.62% 24.18x
South Carolina Gamecocks Fans 26.88% 23.52x
North Carolina Travel Researchers 40.94% 23.49x
UNC Tar Heels Fans 31.56% 22.61x
Duke Blue Devils Fans 25.31% 20.48x
Financial Business Intelligence Researchers 14.69% 20.44x
Readers of Japanese Content 14.69% 20.15x
Conservative News Readers 19.06% 20.15x
Readers of Filipinos Content 18.75% 20.04x
Composition Percentage: The overlap percentage between the North Carolina News audience and the Interest attribute.
Index: A comparison of the North Carolina News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The North Carolina News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the North Carolina News audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.06% 3.31x
Old Navy 0.06% 1.83x
Jos A. Bank Clothiers 0.01% 1.70x
Victoria's Secret 0.01% 1.17x
Journeys 0.01% 0.99x
The Childrens Place 0.01% 0.99x
Carhartt 0.21% 0.95x
Maurices 0.01% 0.82x
Composition Percentage: The overlap percentage between the North Carolina News audience and the Location attribute.
Index: A comparison of the North Carolina News audience to the internet population.
Dstillery Web Insights

WEBSITES

The North Carolina News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the North Carolina News audience is highschoolot.com.

Website Composition Index
highschoolot.com 3.14% 38.92x
reflector.com 1.35% 38.56x
kinston.com 1.33% 38.43x
backingthepack.com 1.52% 36.72x
wralsportsfan.com 6.52% 35.63x
wnct.com 11.17% 35.53x
newbernsj.com 2.03% 35.42x
wwaytv3.com 11.11% 35.32x
thewashingtondailynews.com 1.17% 33.97x
laurinburgexchange.com 1.05% 33.57x
Composition Percentage: The overlap percentage between the North Carolina News audience and the Web attribute.
Index: A comparison of the North Carolina News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the North Carolina News audience is North Carolina Education.

Content Affinity Composition Index
North Carolina Education 20.34% 29.94x
North Carolina 30.60% 25.55x
Central California Cluster 4.68% 21.50x
Middle East News 3.70% 18.17x
Food Cluster 0.55% 17.43x
Assorted Topics (Viral Media, Paid Traffic) 12.75% 16.92x
Assorted Topics (Power Trains, Drones, Web Design) 0.73% 16.60x
Motorsports 0.55% 15.84x
Ireland Cluster 4.55% 15.62x
Public Policy Media 1.46% 15.49x
Composition Percentage: The overlap percentage between the North Carolina News audience and the Content Affinity attribute.
Index: A comparison of the North Carolina News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The North Carolina News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female