Dstillery Audiences

NORTH CAROLINA NEWS

Audience Size: 1.2 Million Devices

Explore the North Carolina News Audience

Below you'll find more information about the North Carolina News audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the North Carolina News audience.

Dstillery Crafted Audiences

INTERESTS

The North Carolina News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the North Carolina News audience is UNC Tar Heels Fans.

Interest Composition Index
UNC Tar Heels Fans 38.90% 15.35x
Financial Business Intelligence Researchers 11.89% 14.03x
North Carolina Football Fans 31.05% 12.88x
ACC Fans 25.29% 12.81x
Nashville Trip Planners 20.34% 12.70x
Duke Blue Devils Fans 30.46% 12.23x
Advertising Professionals 10.77% 12.14x
Asheville Trip Planners 21.68% 11.94x
Vacation Rental Accommodation Researchers 6.83% 11.78x
Drama Show Watchers 8.98% 11.76x
Composition Percentage: The overlap percentage between the North Carolina News audience and the Interest attribute.
Index: A comparison of the North Carolina News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The North Carolina News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the North Carolina News audience is Belk.

Location Composition Index
Belk 0.02% 3.94x
Jos A. Bank Clothiers 0.02% 2.15x
Old Navy 0.03% 1.42x
Dressbarn 0.01% 1.28x
Michael Kors 0.01% 1.16x
Lululemon 0.01% 1.16x
Chicos 0.02% 1.16x
White House Black Market 0.02% 1.09x
J. Crew 0.01% 1.09x
Talbots 0.01% 1.01x
Composition Percentage: The overlap percentage between the North Carolina News audience and the Location attribute.
Index: A comparison of the North Carolina News audience to the internet population.
Dstillery Web Insights

WEBSITES

The North Carolina News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the North Carolina News audience is reflector.com.

Website Composition Index
reflector.com 1.69% 100.09x
highschoolot.com 3.41% 98.26x
rockymounttelegram.com 1.33% 94.22x
backingthepack.com 2.79% 91.81x
wnct.com 12.01% 91.50x
wralsportsfan.com 10.26% 90.47x
portcitydaily.com 5.06% 87.53x
kinston.com 3.22% 85.83x
thewashingtondailynews.com 1.07% 84.54x
newbernsj.com 5.13% 83.77x
Composition Percentage: The overlap percentage between the North Carolina News audience and the Web attribute.
Index: A comparison of the North Carolina News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the North Carolina News audience is Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania).

Content Affinity Composition Index
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 1.63% 44.70x
North Carolina Education 14.60% 30.36x
Southeast College Athletics 2.43% 25.00x
North Carolina 27.74% 23.14x
Environmental Conservation 0.03% 18.18x
Ohio Universities 2.30% 16.47x
South Carolina News 23.92% 13.65x
Assorted Topics (Viral Media, Paid Traffic) 14.93% 13.55x
Mid-Atlantic Beaches 0.02% 13.00x
Northern California Cluster 6.44% 12.79x
Composition Percentage: The overlap percentage between the North Carolina News audience and the Content Affinity attribute.
Index: A comparison of the North Carolina News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The North Carolina News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male