Dstillery Audiences

NORTH CAROLINA NEWS

Audience Size: 2.3 Million Devices

Explore the North Carolina News Audience

Below you'll find more information about the North Carolina News audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the North Carolina News audience.

Dstillery Crafted Audiences

INTERESTS

The North Carolina News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the North Carolina News audience is North Carolina Football Fans.

Interest Composition Index
North Carolina Football Fans 46.28% 22.20x
South Carolina Gamecocks Fans 31.08% 20.51x
UNC Tar Heels Fans 29.32% 18.97x
North Carolina Travel Researchers 37.16% 16.71x
Carolina Panthers Fans 25.33% 16.69x
Duke Blue Devils Fans 24.82% 15.12x
Liberal News Readers 20.46% 14.65x
ACC Fans 21.45% 14.51x
Tampa and St Petersburg Trip Planners 19.86% 14.44x
Financial Business Intelligence Researchers 19.72% 13.52x
Composition Percentage: The overlap percentage between the North Carolina News audience and the Interest attribute.
Index: A comparison of the North Carolina News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The North Carolina News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the North Carolina News audience is Belk.

Location Composition Index
Belk 0.06% 6.74x
Jos A. Bank Clothiers 0.38% 1.44x
Urban Outfitters 0.06% 1.37x
Talbots 0.05% 1.26x
Johnston and Murphy 0.15% 1.23x
Tommy Bahama 0.03% 1.18x
Brooks Brothers 0.04% 1.15x
REI 0.02% 1.15x
Buckle 0.17% 1.13x
Lane Bryant 0.04% 1.13x
Composition Percentage: The overlap percentage between the North Carolina News audience and the Location attribute.
Index: A comparison of the North Carolina News audience to the internet population.
Dstillery Web Insights

WEBSITES

The North Carolina News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the North Carolina News audience is highschoolot.com.

Website Composition Index
highschoolot.com 3.58% 106.29x
ecupirates.com 1.02% 101.64x
thewashingtondailynews.com 1.54% 99.64x
newbernsj.com 1.54% 98.65x
carolinacoastonline.com 2.05% 96.52x
wwaytv3.com 7.23% 94.73x
mydailyrecord.com 1.03% 93.50x
wralsportsfan.com 10.05% 92.64x
jdnews.com 3.11% 90.61x
starnewsonline.com 7.50% 90.32x
Composition Percentage: The overlap percentage between the North Carolina News audience and the Web attribute.
Index: A comparison of the North Carolina News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the North Carolina News audience is North Carolina Education.

Content Affinity Composition Index
North Carolina Education 23.01% 28.63x
Southeast College Athletics 3.41% 20.71x
North Carolina 23.74% 20.07x
South Carolina Beach Travel 4.49% 17.76x
Assorted Topics (Viral Media, Paid Traffic) 9.55% 15.24x
Virginia Athletics 0.69% 14.16x
South Carolina News 20.31% 12.77x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.18% 12.36x
Cars, Travel & Food 0.46% 12.33x
Local & Travel England - North Midlands 0.04% 12.25x
Composition Percentage: The overlap percentage between the North Carolina News audience and the Content Affinity attribute.
Index: A comparison of the North Carolina News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The North Carolina News audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male