Dstillery Audiences

NORTHEAST PENNSYLVANIA CLUSTER

Audience Size: 1.6 Million Devices

Explore the Northeast Pennsylvania Cluster Audience

Below you'll find more information about the Northeast Pennsylvania Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Northeast Pennsylvania Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Northeast Pennsylvania Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Northeast Pennsylvania Cluster audience is Republicans.

Interest Composition Index
Republicans 66.78% 37.88x
Penn State Nittany Lions Fans 44.42% 28.72x
Philadelphia Trip Planners 26.84% 16.50x
Philadelphia Phillies Fans 24.15% 14.61x
Mid-Range Grocery Shoppers 27.57% 12.86x
Northeastern Voters 22.60% 12.83x
Liberal News Readers 16.18% 11.57x
Tampa and St Petersburg Trip Planners 15.01% 10.90x
Ice Cream Shoppers 16.14% 10.76x
UConn Huskies Fans 16.74% 10.67x
Composition Percentage: The overlap percentage between the Northeast Pennsylvania Cluster audience and the Interest attribute.
Index: A comparison of the Northeast Pennsylvania Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Northeast Pennsylvania Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Northeast Pennsylvania Cluster audience is Journeys.

Location Composition Index
Journeys 0.14% 2.57x
Carhartt 0.01% 1.66x
Talbots 0.06% 1.59x
LL Bean 0.01% 1.46x
Club Monaco 0.02% 1.45x
Gymboree 0.06% 1.38x
Jos A. Bank Clothiers 0.35% 1.33x
REI 0.02% 1.29x
Columbia 0.02% 1.28x
Brooks Brothers 0.04% 1.19x
Composition Percentage: The overlap percentage between the Northeast Pennsylvania Cluster audience and the Location attribute.
Index: A comparison of the Northeast Pennsylvania Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Northeast Pennsylvania Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Northeast Pennsylvania Cluster audience is steelstacks.org.

Website Composition Index
steelstacks.org 2.50% 155.98x
musikfest.org 2.31% 152.13x
lvb.com 1.74% 147.27x
berksmontnews.com 1.49% 143.23x
newsitem.com 1.77% 139.35x
republicanherald.com 3.50% 138.99x
standardspeaker.com 2.69% 134.16x
sungazette.com 3.89% 131.24x
timesleader.com 6.93% 125.96x
lockhaven.com 2.21% 124.68x
Composition Percentage: The overlap percentage between the Northeast Pennsylvania Cluster audience and the Web attribute.
Index: A comparison of the Northeast Pennsylvania Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Northeast Pennsylvania Cluster audience is Central Pennsylvania Cluster.

Content Affinity Composition Index
Central Pennsylvania Cluster 36.95% 20.42x
Philadelphia Cluster 21.74% 19.90x
New Jersey Travel Location Cluster 10.95% 18.89x
Lacrosse College Athletics 1.96% 18.07x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.24% 16.10x
Mid-Atlantic Beaches 0.32% 12.95x
Delaware Cluster 5.04% 12.61x
Pittsburgh News 19.41% 12.35x
Local & Travel England - North Midlands 0.04% 12.24x
Upstate New York State Athletics 0.20% 11.90x
Composition Percentage: The overlap percentage between the Northeast Pennsylvania Cluster audience and the Content Affinity attribute.
Index: A comparison of the Northeast Pennsylvania Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Northeast Pennsylvania Cluster audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male