NORTHEAST PENNSYLVANIA CLUSTER

Audience Size: 816.4 Thousand Devices

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Explore the Northeast Pennsylvania Cluster Audience

Below you'll find more information about the Northeast Pennsylvania Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 816.4 thousand unique devices whose actions qualify for the Northeast Pennsylvania Cluster audience.

INTERESTS

The Northeast Pennsylvania Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Northeast Pennsylvania Cluster audience is Penn State Nittany Lions Fans.

Interest	Composition	Index
Penn State Nittany Lions Fans	47.14%	26.47x
Philadelphia Trip Planners	37.67%	19.93x
Pittsburgh Penguins Fans	30.13%	14.83x
Pittsburgh Steelers Fans	28.59%	13.74x
Pennsylvania County and Local Fair Visitors	39.53%	13.47x
Renaissance Faire Visitors	33.35%	13.05x
Pizza Lovers	19.72%	11.54x
Philadelphia Phillies Fans	33.43%	10.87x
Mid-Range Grocery Shoppers	52.91%	10.39x
Retired Government Employees	4.29%	9.50x

Composition Percentage: The overlap percentage between the Northeast Pennsylvania Cluster audience and the Interest attribute.

Index: A comparison of the Northeast Pennsylvania Cluster audience to the internet population.

APPAREL RETAILERS

The Northeast Pennsylvania Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Northeast Pennsylvania Cluster audience is Gap.

Location	Composition	Index
Gap	0.01%	3.64x
American Eagle Outfitters	0.02%	3.12x
Maurices	0.01%	0.80x

Composition Percentage: The overlap percentage between the Northeast Pennsylvania Cluster audience and the Location attribute.

Index: A comparison of the Northeast Pennsylvania Cluster audience to the internet population.

WEBSITES

The Northeast Pennsylvania Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Northeast Pennsylvania Cluster audience is artsquest.org.

Website	Composition	Index
artsquest.org	1.28%	193.63x
steelstacks.org	2.22%	167.54x
musikfest.org	1.95%	162.15x
republicanherald.com	3.80%	147.90x
newsitem.com	1.98%	147.45x
standard-journal.com	1.86%	146.32x
citizensvoice.com	8.83%	146.31x
lvb.com	1.15%	143.01x
sungazette.com	6.23%	138.91x
northcentralpa.com	12.72%	134.02x

Composition Percentage: The overlap percentage between the Northeast Pennsylvania Cluster audience and the Web attribute.

Index: A comparison of the Northeast Pennsylvania Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Northeast Pennsylvania Cluster audience is Central Pennsylvania Cluster.

Content Affinity	Composition	Index
Central Pennsylvania Cluster	42.78%	22.47x
Philadelphia Cluster	17.66%	21.21x
New Jersey Travel Location Cluster	2.75%	16.22x
Pittsburgh News	20.81%	14.74x
Fire Fighting	0.04%	11.62x
Delaware Cluster	2.52%	9.45x
Lacrosse College Athletics	0.07%	8.84x
Farming & Agriculture	0.08%	7.85x
Hudson Valley New York Media	2.46%	7.64x
New Jersey News Cluster	14.81%	7.62x

Composition Percentage: The overlap percentage between the Northeast Pennsylvania Cluster audience and the Content Affinity attribute.

Index: A comparison of the Northeast Pennsylvania Cluster audience to the internet population.

DEMOGRAPHICS

The Northeast Pennsylvania Cluster audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male