Dstillery Audiences

NORTHEAST PENNSYLVANIA CLUSTER

Audience Size: 1.6 Million Devices

Explore the Northeast Pennsylvania Cluster Audience

Below you'll find more information about the Northeast Pennsylvania Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Northeast Pennsylvania Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Northeast Pennsylvania Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Northeast Pennsylvania Cluster audience is Republicans.

Interest Composition Index
Republicans 76.42% 31.45x
Penn State Nittany Lions Fans 53.89% 23.62x
Philadelphia Trip Planners 34.83% 15.06x
Mid-Range Grocery Shoppers 35.13% 11.66x
Northeastern Voters 27.99% 11.15x
Philadelphia Phillies Fans 29.37% 10.98x
Liberal News Readers 23.16% 10.90x
UConn Huskies Fans 24.77% 10.42x
Tampa and St Petersburg Trip Planners 23.04% 10.05x
Ice Cream Shoppers 25.32% 9.98x
Composition Percentage: The overlap percentage between the Northeast Pennsylvania Cluster audience and the Interest attribute.
Index: A comparison of the Northeast Pennsylvania Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Northeast Pennsylvania Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Northeast Pennsylvania Cluster audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.28% 1.29x
American Eagle Outfitters 0.06% 1.24x
Bonobos 0.08% 1.23x
White House Black Market 0.34% 1.22x
Dressbarn 0.04% 1.22x
Journeys 0.04% 1.18x
Talbots 0.03% 1.16x
Gymboree 0.05% 1.16x
Johnston and Murphy 0.45% 1.05x
Mens Wearhouse 0.37% 1.02x
Composition Percentage: The overlap percentage between the Northeast Pennsylvania Cluster audience and the Location attribute.
Index: A comparison of the Northeast Pennsylvania Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Northeast Pennsylvania Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Northeast Pennsylvania Cluster audience is musikfest.org.

Website Composition Index
musikfest.org 1.45% 154.98x
steelstacks.org 1.72% 153.70x
lvb.com 1.14% 150.26x
newsitem.com 2.13% 144.45x
standard-journal.com 1.17% 142.01x
berksmontnews.com 1.49% 141.90x
republicanherald.com 2.72% 139.04x
standardspeaker.com 2.08% 135.89x
wayneindependent.com 1.03% 134.11x
pahomepage.com 18.04% 130.12x
Composition Percentage: The overlap percentage between the Northeast Pennsylvania Cluster audience and the Web attribute.
Index: A comparison of the Northeast Pennsylvania Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Northeast Pennsylvania Cluster audience is Central Pennsylvania Cluster.

Content Affinity Composition Index
Central Pennsylvania Cluster 40.54% 20.63x
New Jersey Travel Location Cluster 11.13% 20.39x
Philadelphia Cluster 24.67% 19.96x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.18% 19.40x
Lacrosse College Athletics 1.67% 18.91x
Local & Travel England - North Midlands 0.06% 15.96x
Delaware Cluster 6.35% 14.55x
Mid-Atlantic Beaches 0.34% 13.85x
Environmental Conservation 0.07% 13.13x
Pittsburgh News 24.83% 12.86x
Composition Percentage: The overlap percentage between the Northeast Pennsylvania Cluster audience and the Content Affinity attribute.
Index: A comparison of the Northeast Pennsylvania Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Northeast Pennsylvania Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male