NORTHEAST PENNSYLVANIA CLUSTER

Audience Size: 1.1 Million Devices

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Explore the Northeast Pennsylvania Cluster Audience

Below you'll find more information about the Northeast Pennsylvania Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Northeast Pennsylvania Cluster audience.

INTERESTS

The Northeast Pennsylvania Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Northeast Pennsylvania Cluster audience is Penn State Nittany Lions Fans.

Interest	Composition	Index
Penn State Nittany Lions Fans	55.38%	26.91x
Philadelphia Trip Planners	32.15%	18.18x
Pennsylvania County and Local Fair Visitors	43.67%	13.56x
Ice Cream Shoppers	28.20%	12.37x
Chocolate Lovers	31.29%	12.24x
Mid-Range Grocery Shoppers	36.28%	12.11x
Renaissance Faire Visitors	33.58%	11.34x
Breast Cancer Fund Raisers	19.33%	11.33x
Northeastern Voters	32.91%	11.25x
Liberal News Readers	19.44%	11.13x

Composition Percentage: The overlap percentage between the Northeast Pennsylvania Cluster audience and the Interest attribute.

Index: A comparison of the Northeast Pennsylvania Cluster audience to the internet population.

APPAREL RETAILERS

The Northeast Pennsylvania Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Northeast Pennsylvania Cluster audience is Carhartt.

Location	Composition	Index
Carhartt	0.03%	0.52x

Composition Percentage: The overlap percentage between the Northeast Pennsylvania Cluster audience and the Location attribute.

Index: A comparison of the Northeast Pennsylvania Cluster audience to the internet population.

WEBSITES

The Northeast Pennsylvania Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Northeast Pennsylvania Cluster audience is standard-journal.com.

Website	Composition	Index
standard-journal.com	1.42%	133.67x
newsitem.com	2.18%	126.74x
steelstacks.org	1.39%	126.15x
republicanherald.com	2.57%	122.67x
berksmontnews.com	1.88%	122.45x
northcentralpa.com	11.42%	120.30x
pahomepage.com	22.84%	119.12x
standardspeaker.com	1.86%	115.28x
sungazette.com	6.97%	108.42x
citizensvoice.com	13.03%	108.12x

Composition Percentage: The overlap percentage between the Northeast Pennsylvania Cluster audience and the Web attribute.

Index: A comparison of the Northeast Pennsylvania Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Northeast Pennsylvania Cluster audience is New Jersey Travel Location Cluster.

Content Affinity	Composition	Index
New Jersey Travel Location Cluster	6.43%	21.21x
Philadelphia Cluster	31.36%	21.07x
Central Pennsylvania Cluster	54.03%	18.60x
Mid-Atlantic Beaches	0.11%	17.87x
Lacrosse College Athletics	0.34%	16.46x
Pittsburgh News	42.35%	16.18x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania)	0.09%	14.96x
Delaware Cluster	5.01%	14.15x
South Carolina Beach Travel	0.15%	11.06x
Hudson Valley New York Media	5.49%	10.63x

Composition Percentage: The overlap percentage between the Northeast Pennsylvania Cluster audience and the Content Affinity attribute.

Index: A comparison of the Northeast Pennsylvania Cluster audience to the internet population.

DEMOGRAPHICS

The Northeast Pennsylvania Cluster audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male