Explore the Northeast Pennsylvania Cluster Audience
Below you'll find more information about the Northeast Pennsylvania Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Northeast Pennsylvania Cluster audience.
INTERESTS
The Northeast Pennsylvania Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Northeast Pennsylvania Cluster audience is Penn State Nittany Lions Fans.
| Interest | Composition | Index |
| Penn State Nittany Lions Fans | 49.81% | 26.62x |
| Philadelphia Trip Planners | 28.79% | 18.86x |
| Chocolate Lovers | 31.93% | 13.08x |
| Mid-Range Grocery Shoppers | 37.57% | 13.04x |
| Pennsylvania County and Local Fair Visitors | 40.51% | 13.01x |
| Renaissance Faire Visitors | 34.30% | 11.68x |
| Breast Cancer Fund Raisers | 13.75% | 11.05x |
| Ice Cream Shoppers | 22.75% | 11.04x |
| Northeastern Voters | 30.99% | 11.03x |
| Coffee Lovers | 19.54% | 10.51x |
Composition Percentage:
The overlap percentage between the Northeast Pennsylvania Cluster audience and the Interest attribute.
Index: A comparison of the Northeast Pennsylvania Cluster audience to the internet population.
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APPAREL RETAILERS
The Northeast Pennsylvania Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Northeast Pennsylvania Cluster audience is Gymboree.
| Location | Composition | Index |
| Gymboree | 0.03% | 1.37x |
| American Eagle Outfitters | 0.03% | 1.18x |
| J. Crew | 0.02% | 1.16x |
| Jos A. Bank Clothiers | 0.02% | 1.05x |
| Dressbarn | 0.02% | 0.96x |
| Forever 21 | 0.01% | 0.93x |
| Banana Republic | 0.02% | 0.91x |
| Hollister | 0.02% | 0.86x |
| Talbots | 0.01% | 0.82x |
| The Childrens Place | 0.03% | 0.80x |
Composition Percentage:
The overlap percentage between the Northeast Pennsylvania Cluster audience and the Location attribute.
Index: A comparison of the Northeast Pennsylvania Cluster audience to the internet population.
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WEBSITES
The Northeast Pennsylvania Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Northeast Pennsylvania Cluster audience is artsquest.org.
| Website | Composition | Index |
| artsquest.org | 1.42% | 168.66x |
| standard-journal.com | 1.24% | 145.73x |
| berksmontnews.com | 1.21% | 144.55x |
| newsitem.com | 1.76% | 144.17x |
| musikfest.org | 2.42% | 142.55x |
| steelstacks.org | 2.59% | 141.81x |
| citizensvoice.com | 8.24% | 131.40x |
| republicanherald.com | 3.25% | 127.00x |
| standardspeaker.com | 2.93% | 120.75x |
| pahomepage.com | 23.93% | 120.16x |
Composition Percentage:
The overlap percentage between the Northeast Pennsylvania Cluster audience and the Web attribute.
Index: A comparison of the Northeast Pennsylvania Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Northeast Pennsylvania Cluster audience is Philadelphia Cluster.
| Content Affinity | Composition | Index |
| Philadelphia Cluster | 28.38% | 20.36x |
| Central Pennsylvania Cluster | 47.48% | 18.50x |
| New Jersey Travel Location Cluster | 4.97% | 16.58x |
| Pittsburgh News | 33.34% | 14.58x |
| Mid-Atlantic Beaches | 0.03% | 12.78x |
| Business News & Information Readers | 0.02% | 11.29x |
| Delaware Cluster | 4.25% | 11.23x |
| Hobby Vehicles | 0.14% | 10.42x |
| Bird Watching | 0.04% | 9.75x |
| Psychology & Social Work | 0.02% | 9.63x |
Composition Percentage:
The overlap percentage between the Northeast Pennsylvania Cluster audience and the Content Affinity attribute.
Index: A comparison of the Northeast Pennsylvania Cluster audience to the internet population.
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DEMOGRAPHICS
The Northeast Pennsylvania Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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