Dstillery Audiences

NORTHEAST PENNSYLVANIA CLUSTER

Audience Size: 2 Million Devices

Explore the Northeast Pennsylvania Cluster Audience

Below you'll find more information about the Northeast Pennsylvania Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Northeast Pennsylvania Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Northeast Pennsylvania Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Northeast Pennsylvania Cluster audience is Republicans.

Interest Composition Index
Republicans 70.33% 32.71x
Penn State Nittany Lions Fans 50.74% 24.48x
Philadelphia Trip Planners 29.85% 14.86x
Pennsylvania County and Local Fair Visitors 37.44% 13.71x
Mid-Range Grocery Shoppers 30.20% 11.70x
Northeastern Voters 27.59% 11.02x
Renaissance Faire Visitors 27.01% 10.38x
Liberal News Readers 20.08% 10.26x
Ice Cream Shoppers 21.92% 10.08x
Tampa and St Petersburg Trip Planners 18.66% 9.72x
Composition Percentage: The overlap percentage between the Northeast Pennsylvania Cluster audience and the Interest attribute.
Index: A comparison of the Northeast Pennsylvania Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Northeast Pennsylvania Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Northeast Pennsylvania Cluster audience is Express.

Location Composition Index
Express 0.01% 1.63x
Journeys 0.01% 1.42x
Carhartt 0.08% 0.79x
Composition Percentage: The overlap percentage between the Northeast Pennsylvania Cluster audience and the Location attribute.
Index: A comparison of the Northeast Pennsylvania Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Northeast Pennsylvania Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Northeast Pennsylvania Cluster audience is steelstacks.org.

Website Composition Index
steelstacks.org 1.83% 98.55x
republicanherald.com 1.75% 97.00x
standard-journal.com 1.15% 94.54x
newsitem.com 2.64% 93.45x
standardspeaker.com 1.30% 92.02x
berksmontnews.com 1.54% 90.64x
musikfest.org 1.19% 90.36x
thetimes-tribune.com 6.54% 88.02x
pahomepage.com 20.25% 86.59x
sauconsource.com 1.08% 86.23x
Composition Percentage: The overlap percentage between the Northeast Pennsylvania Cluster audience and the Web attribute.
Index: A comparison of the Northeast Pennsylvania Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Northeast Pennsylvania Cluster audience is Philadelphia Cluster.

Content Affinity Composition Index
Philadelphia Cluster 25.82% 18.03x
Lacrosse College Athletics 1.07% 17.57x
New Jersey Travel Location Cluster 9.18% 17.44x
Central Pennsylvania Cluster 50.30% 17.06x
Mid-Atlantic Beaches 0.24% 14.89x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.05% 14.36x
Local & Travel England - North Midlands 0.06% 13.80x
Pittsburgh News 33.39% 12.82x
Delaware Cluster 5.53% 12.72x
Local & Travel England - Northern England 0.14% 11.11x
Composition Percentage: The overlap percentage between the Northeast Pennsylvania Cluster audience and the Content Affinity attribute.
Index: A comparison of the Northeast Pennsylvania Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Northeast Pennsylvania Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male