Dstillery Audiences

NORTHEAST PENNSYLVANIA CLUSTER

Audience Size: 1.3 Million Devices

Explore the Northeast Pennsylvania Cluster Audience

Below you'll find more information about the Northeast Pennsylvania Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Northeast Pennsylvania Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Northeast Pennsylvania Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Northeast Pennsylvania Cluster audience is Penn State Nittany Lions Fans.

Interest Composition Index
Penn State Nittany Lions Fans 56.69% 24.88x
Philadelphia Trip Planners 38.37% 13.86x
Northeastern Voters 34.09% 11.43x
Pennsylvania County and Local Fair Visitors 48.34% 11.27x
Mid-Range Grocery Shoppers 39.18% 10.32x
Chocolate Lovers 27.63% 9.89x
Philadelphia Phillies Fans 30.12% 9.79x
Ice Cream Shoppers 32.46% 9.51x
Renaissance Faire Visitors 39.63% 9.45x
Liberal News Readers 23.64% 8.99x
Composition Percentage: The overlap percentage between the Northeast Pennsylvania Cluster audience and the Interest attribute.
Index: A comparison of the Northeast Pennsylvania Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Northeast Pennsylvania Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Northeast Pennsylvania Cluster audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.01% 1.73x
American Eagle Outfitters 0.02% 1.51x
Gap 0.01% 1.39x
Banana Republic 0.01% 1.20x
Journeys 0.02% 1.16x
White House Black Market 0.01% 1.12x
LOFT 0.01% 1.09x
The Childrens Place 0.01% 1.09x
Victoria's Secret 0.01% 0.82x
Old Navy 0.01% 0.81x
Composition Percentage: The overlap percentage between the Northeast Pennsylvania Cluster audience and the Location attribute.
Index: A comparison of the Northeast Pennsylvania Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Northeast Pennsylvania Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Northeast Pennsylvania Cluster audience is steelstacks.org.

Website Composition Index
steelstacks.org 1.53% 113.27x
republicanherald.com 1.76% 111.00x
standard-journal.com 1.42% 110.33x
musikfest.org 1.15% 107.84x
standardspeaker.com 1.21% 106.78x
pahomepage.com 18.84% 105.78x
thetimes-tribune.com 5.89% 103.31x
berksmontnews.com 1.81% 102.71x
newsitem.com 2.52% 101.40x
discoverlehighvalley.com 1.23% 99.07x
Composition Percentage: The overlap percentage between the Northeast Pennsylvania Cluster audience and the Web attribute.
Index: A comparison of the Northeast Pennsylvania Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Northeast Pennsylvania Cluster audience is Lacrosse College Athletics.

Content Affinity Composition Index
Lacrosse College Athletics 0.70% 19.68x
Philadelphia Cluster 35.21% 19.17x
New Jersey Travel Location Cluster 9.28% 17.98x
Central Pennsylvania Cluster 59.94% 15.19x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.03% 14.57x
Pittsburgh News 47.76% 14.12x
Upstate New York State Athletics 0.09% 13.98x
Delaware Cluster 6.93% 13.35x
Local & Travel England - North Midlands 0.07% 12.66x
Mid-Atlantic Beaches 0.20% 12.60x
Composition Percentage: The overlap percentage between the Northeast Pennsylvania Cluster audience and the Content Affinity attribute.
Index: A comparison of the Northeast Pennsylvania Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Northeast Pennsylvania Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male