Dstillery Audiences

NORTHEAST PENNSYLVANIA CLUSTER

Audience Size: 827.1 Thousand Devices

Explore the Northeast Pennsylvania Cluster Audience

Below you'll find more information about the Northeast Pennsylvania Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 827.1 thousand unique devices whose actions qualify for the Northeast Pennsylvania Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Northeast Pennsylvania Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Northeast Pennsylvania Cluster audience is Penn State Nittany Lions Fans.

Interest Composition Index
Penn State Nittany Lions Fans 43.52% 26.85x
Philadelphia Trip Planners 35.20% 20.34x
Chocolate Lovers 30.95% 13.78x
Mid-Range Grocery Shoppers 42.29% 13.29x
Pennsylvania County and Local Fair Visitors 38.62% 12.27x
Renaissance Faire Visitors 34.21% 11.44x
Ice Cream Shoppers 20.45% 10.67x
Philadelphia Phillies Fans 30.94% 9.76x
Breast Cancer Fund Raisers 6.77% 9.65x
Northeastern Voters 29.62% 9.31x
Composition Percentage: The overlap percentage between the Northeast Pennsylvania Cluster audience and the Interest attribute.
Index: A comparison of the Northeast Pennsylvania Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Northeast Pennsylvania Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Northeast Pennsylvania Cluster audience is American Eagle Outfitters.

Location Composition Index
American Eagle Outfitters 0.06% 4.06x
Patagonia 0.01% 1.99x
Lane Bryant 0.01% 1.72x
Zumiez 0.04% 1.67x
Dressbarn 0.01% 1.60x
Lululemon 0.01% 1.56x
Michael Kors 0.01% 1.50x
Old Navy 0.03% 1.34x
White House Black Market 0.02% 1.28x
Aeropostale 0.02% 1.24x
Composition Percentage: The overlap percentage between the Northeast Pennsylvania Cluster audience and the Location attribute.
Index: A comparison of the Northeast Pennsylvania Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Northeast Pennsylvania Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Northeast Pennsylvania Cluster audience is artsquest.org.

Website Composition Index
artsquest.org 1.77% 180.67x
steelstacks.org 2.81% 152.99x
musikfest.org 3.79% 149.17x
citizensvoice.com 8.71% 137.84x
lvb.com 1.27% 135.26x
republicanherald.com 4.38% 134.63x
sauconsource.com 1.14% 128.75x
northcentralpa.com 12.29% 126.35x
standardspeaker.com 3.93% 124.93x
pahomepage.com 26.81% 121.02x
Composition Percentage: The overlap percentage between the Northeast Pennsylvania Cluster audience and the Web attribute.
Index: A comparison of the Northeast Pennsylvania Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Northeast Pennsylvania Cluster audience is Philadelphia Cluster.

Content Affinity Composition Index
Philadelphia Cluster 23.98% 18.67x
Central Pennsylvania Cluster 44.64% 18.46x
New Jersey Travel Location Cluster 3.81% 14.80x
Pittsburgh News 23.87% 12.59x
Upstate New York State Athletics 0.03% 10.63x
Lacrosse College Athletics 0.11% 10.47x
Delaware Cluster 3.27% 9.13x
New England & Ivy League Sports 0.45% 8.63x
Fire Fighting 0.04% 8.57x
Environmental Conservation 0.01% 8.03x
Composition Percentage: The overlap percentage between the Northeast Pennsylvania Cluster audience and the Content Affinity attribute.
Index: A comparison of the Northeast Pennsylvania Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Northeast Pennsylvania Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male