Dstillery Audiences

NORTHEAST PENNSYLVANIA CLUSTER

Audience Size: 2 Million Devices

Explore the Northeast Pennsylvania Cluster Audience

Below you'll find more information about the Northeast Pennsylvania Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Northeast Pennsylvania Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Northeast Pennsylvania Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Northeast Pennsylvania Cluster audience is Penn State Nittany Lions Fans.

Interest Composition Index
Penn State Nittany Lions Fans 54.14% 25.32x
Philadelphia Trip Planners 30.68% 15.50x
Pennsylvania County and Local Fair Visitors 43.13% 15.16x
Northeastern Voters 31.78% 12.21x
Mid-Range Grocery Shoppers 32.44% 12.04x
Renaissance Faire Visitors 31.86% 11.67x
Philadelphia Phillies Fans 26.93% 10.51x
Ice Cream Shoppers 22.58% 10.40x
Pittsburgh Penguins Fans 22.23% 9.98x
Chocolate Lovers 24.27% 9.89x
Composition Percentage: The overlap percentage between the Northeast Pennsylvania Cluster audience and the Interest attribute.
Index: A comparison of the Northeast Pennsylvania Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Northeast Pennsylvania Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Northeast Pennsylvania Cluster audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 0.01% 14.95x
LOFT 0.02% 2.60x
Express 0.01% 2.07x
Mens Wearhouse 0.01% 1.07x
Old Navy 0.01% 0.92x
Carhartt 0.10% 0.70x
Composition Percentage: The overlap percentage between the Northeast Pennsylvania Cluster audience and the Location attribute.
Index: A comparison of the Northeast Pennsylvania Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Northeast Pennsylvania Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Northeast Pennsylvania Cluster audience is steelstacks.org.

Website Composition Index
steelstacks.org 1.55% 93.73x
republicanherald.com 1.53% 89.92x
standard-journal.com 1.28% 89.87x
musikfest.org 1.16% 87.36x
standardspeaker.com 1.19% 86.77x
berksmontnews.com 1.69% 84.60x
pahomepage.com 20.78% 83.78x
thetimes-tribune.com 6.57% 82.91x
northcentralpa.com 8.12% 82.68x
newsitem.com 2.60% 81.99x
Composition Percentage: The overlap percentage between the Northeast Pennsylvania Cluster audience and the Web attribute.
Index: A comparison of the Northeast Pennsylvania Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Northeast Pennsylvania Cluster audience is Philadelphia Cluster.

Content Affinity Composition Index
Philadelphia Cluster 32.22% 18.36x
Lacrosse College Athletics 0.85% 17.43x
New Jersey Travel Location Cluster 8.93% 16.61x
Central Pennsylvania Cluster 58.32% 15.89x
Pittsburgh News 44.00% 13.65x
Mid-Atlantic Beaches 0.20% 13.32x
Local & Travel England - North Midlands 0.06% 12.64x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.04% 12.27x
Delaware Cluster 6.24% 11.74x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.03% 11.52x
Composition Percentage: The overlap percentage between the Northeast Pennsylvania Cluster audience and the Content Affinity attribute.
Index: A comparison of the Northeast Pennsylvania Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Northeast Pennsylvania Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male