Dstillery Audiences

NORTHEAST PENNSYLVANIA CLUSTER

Audience Size: 816.4 Thousand Devices

Explore the Northeast Pennsylvania Cluster Audience

Below you'll find more information about the Northeast Pennsylvania Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 816.4 thousand unique devices whose actions qualify for the Northeast Pennsylvania Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Northeast Pennsylvania Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Northeast Pennsylvania Cluster audience is Penn State Nittany Lions Fans.

Interest Composition Index
Penn State Nittany Lions Fans 47.14% 26.47x
Philadelphia Trip Planners 37.67% 19.93x
Pittsburgh Penguins Fans 30.13% 14.83x
Pittsburgh Steelers Fans 28.59% 13.74x
Pennsylvania County and Local Fair Visitors 39.53% 13.47x
Renaissance Faire Visitors 33.35% 13.05x
Pizza Lovers 19.72% 11.54x
Philadelphia Phillies Fans 33.43% 10.87x
Mid-Range Grocery Shoppers 52.91% 10.39x
Retired Government Employees 4.29% 9.50x
Composition Percentage: The overlap percentage between the Northeast Pennsylvania Cluster audience and the Interest attribute.
Index: A comparison of the Northeast Pennsylvania Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Northeast Pennsylvania Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Northeast Pennsylvania Cluster audience is Gap.

Location Composition Index
Gap 0.01% 3.64x
American Eagle Outfitters 0.02% 3.12x
Maurices 0.01% 0.80x
Composition Percentage: The overlap percentage between the Northeast Pennsylvania Cluster audience and the Location attribute.
Index: A comparison of the Northeast Pennsylvania Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Northeast Pennsylvania Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Northeast Pennsylvania Cluster audience is artsquest.org.

Website Composition Index
artsquest.org 1.28% 193.63x
steelstacks.org 2.22% 167.54x
musikfest.org 1.95% 162.15x
republicanherald.com 3.80% 147.90x
newsitem.com 1.98% 147.45x
standard-journal.com 1.86% 146.32x
citizensvoice.com 8.83% 146.31x
lvb.com 1.15% 143.01x
sungazette.com 6.23% 138.91x
northcentralpa.com 12.72% 134.02x
Composition Percentage: The overlap percentage between the Northeast Pennsylvania Cluster audience and the Web attribute.
Index: A comparison of the Northeast Pennsylvania Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Northeast Pennsylvania Cluster audience is Central Pennsylvania Cluster.

Content Affinity Composition Index
Central Pennsylvania Cluster 42.78% 22.47x
Philadelphia Cluster 17.66% 21.21x
New Jersey Travel Location Cluster 2.75% 16.22x
Pittsburgh News 20.81% 14.74x
Fire Fighting 0.04% 11.62x
Delaware Cluster 2.52% 9.45x
Lacrosse College Athletics 0.07% 8.84x
Farming & Agriculture 0.08% 7.85x
Hudson Valley New York Media 2.46% 7.64x
New Jersey News Cluster 14.81% 7.62x
Composition Percentage: The overlap percentage between the Northeast Pennsylvania Cluster audience and the Content Affinity attribute.
Index: A comparison of the Northeast Pennsylvania Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Northeast Pennsylvania Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male