Dstillery Audiences

NORTHEAST PENNSYLVANIA CLUSTER

Audience Size: 1.1 Million Devices

Explore the Northeast Pennsylvania Cluster Audience

Below you'll find more information about the Northeast Pennsylvania Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Northeast Pennsylvania Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Northeast Pennsylvania Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Northeast Pennsylvania Cluster audience is Penn State Nittany Lions Fans.

Interest Composition Index
Penn State Nittany Lions Fans 49.81% 26.62x
Philadelphia Trip Planners 28.79% 18.86x
Chocolate Lovers 31.93% 13.08x
Mid-Range Grocery Shoppers 37.57% 13.04x
Pennsylvania County and Local Fair Visitors 40.51% 13.01x
Renaissance Faire Visitors 34.30% 11.68x
Breast Cancer Fund Raisers 13.75% 11.05x
Ice Cream Shoppers 22.75% 11.04x
Northeastern Voters 30.99% 11.03x
Coffee Lovers 19.54% 10.51x
Composition Percentage: The overlap percentage between the Northeast Pennsylvania Cluster audience and the Interest attribute.
Index: A comparison of the Northeast Pennsylvania Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Northeast Pennsylvania Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Northeast Pennsylvania Cluster audience is Gymboree.

Location Composition Index
Gymboree 0.03% 1.37x
American Eagle Outfitters 0.03% 1.18x
J. Crew 0.02% 1.16x
Jos A. Bank Clothiers 0.02% 1.05x
Dressbarn 0.02% 0.96x
Forever 21 0.01% 0.93x
Banana Republic 0.02% 0.91x
Hollister 0.02% 0.86x
Talbots 0.01% 0.82x
The Childrens Place 0.03% 0.80x
Composition Percentage: The overlap percentage between the Northeast Pennsylvania Cluster audience and the Location attribute.
Index: A comparison of the Northeast Pennsylvania Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Northeast Pennsylvania Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Northeast Pennsylvania Cluster audience is artsquest.org.

Website Composition Index
artsquest.org 1.42% 168.66x
standard-journal.com 1.24% 145.73x
berksmontnews.com 1.21% 144.55x
newsitem.com 1.76% 144.17x
musikfest.org 2.42% 142.55x
steelstacks.org 2.59% 141.81x
citizensvoice.com 8.24% 131.40x
republicanherald.com 3.25% 127.00x
standardspeaker.com 2.93% 120.75x
pahomepage.com 23.93% 120.16x
Composition Percentage: The overlap percentage between the Northeast Pennsylvania Cluster audience and the Web attribute.
Index: A comparison of the Northeast Pennsylvania Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Northeast Pennsylvania Cluster audience is Philadelphia Cluster.

Content Affinity Composition Index
Philadelphia Cluster 28.38% 20.36x
Central Pennsylvania Cluster 47.48% 18.50x
New Jersey Travel Location Cluster 4.97% 16.58x
Pittsburgh News 33.34% 14.58x
Mid-Atlantic Beaches 0.03% 12.78x
Business News & Information Readers 0.02% 11.29x
Delaware Cluster 4.25% 11.23x
Hobby Vehicles 0.14% 10.42x
Bird Watching 0.04% 9.75x
Psychology & Social Work 0.02% 9.63x
Composition Percentage: The overlap percentage between the Northeast Pennsylvania Cluster audience and the Content Affinity attribute.
Index: A comparison of the Northeast Pennsylvania Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Northeast Pennsylvania Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male