NORTHEAST PENNSYLVANIA CLUSTER

Audience Size: 870.2 Thousand Devices

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Explore the Northeast Pennsylvania Cluster Audience

Below you'll find more information about the Northeast Pennsylvania Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 870.2 thousand unique devices whose actions qualify for the Northeast Pennsylvania Cluster audience.

INTERESTS

The Northeast Pennsylvania Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Northeast Pennsylvania Cluster audience is Penn State Nittany Lions Fans.

Interest	Composition	Index
Penn State Nittany Lions Fans	44.03%	24.89x
Philadelphia Trip Planners	22.96%	16.92x
Chocolate Lovers	29.89%	12.68x
Mid-Range Grocery Shoppers	38.91%	12.37x
Pennsylvania County and Local Fair Visitors	39.52%	12.20x
Renaissance Faire Visitors	32.65%	10.86x
Ice Cream Shoppers	20.95%	10.00x
Philadelphia Phillies Fans	30.56%	9.87x
Northeastern Voters	29.07%	9.48x
Breast Cancer Fund Raisers	8.98%	9.32x

Composition Percentage: The overlap percentage between the Northeast Pennsylvania Cluster audience and the Interest attribute.

Index: A comparison of the Northeast Pennsylvania Cluster audience to the internet population.

APPAREL RETAILERS

The Northeast Pennsylvania Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Northeast Pennsylvania Cluster audience is Lane Bryant.

Location	Composition	Index
Lane Bryant	0.03%	3.07x
Gap	0.02%	1.65x
Talbots	0.01%	1.53x
H&M	0.01%	1.39x
Zumiez	0.03%	1.33x
Banana Republic	0.01%	0.97x
Journeys	0.02%	0.95x
Carhartt	0.08%	0.72x
The Childrens Place	0.01%	0.67x
Old Navy	0.01%	0.67x

Composition Percentage: The overlap percentage between the Northeast Pennsylvania Cluster audience and the Location attribute.

Index: A comparison of the Northeast Pennsylvania Cluster audience to the internet population.

WEBSITES

The Northeast Pennsylvania Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Northeast Pennsylvania Cluster audience is artsquest.org.

Website	Composition	Index
artsquest.org	1.48%	148.01x
newsitem.com	1.07%	131.69x
standard-journal.com	1.03%	128.75x
steelstacks.org	2.57%	124.78x
musikfest.org	2.24%	121.14x
citizensvoice.com	8.20%	114.88x
republicanherald.com	4.19%	110.79x
sauconsource.com	1.32%	110.67x
standardspeaker.com	3.55%	104.39x
sungazette.com	6.75%	103.12x

Composition Percentage: The overlap percentage between the Northeast Pennsylvania Cluster audience and the Web attribute.

Index: A comparison of the Northeast Pennsylvania Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Northeast Pennsylvania Cluster audience is Philadelphia Cluster.

Content Affinity	Composition	Index
Philadelphia Cluster	27.03%	16.52x
Central Pennsylvania Cluster	46.00%	16.52x
New Jersey Travel Location Cluster	4.37%	12.96x
Pittsburgh News	28.08%	12.00x
Mid-Atlantic Beaches	0.02%	11.96x
Environmental Conservation	0.02%	9.81x
Hobby Vehicles	0.14%	9.38x
Delaware Cluster	3.77%	8.84x
Upstate New York State Athletics	0.03%	8.45x
Fire Fighting	0.06%	8.39x

Composition Percentage: The overlap percentage between the Northeast Pennsylvania Cluster audience and the Content Affinity attribute.

Index: A comparison of the Northeast Pennsylvania Cluster audience to the internet population.

DEMOGRAPHICS

The Northeast Pennsylvania Cluster audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male