NORTHEAST PENNSYLVANIA CLUSTER

Audience Size: 1.4 Million Devices

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Explore the Northeast Pennsylvania Cluster Audience

Below you'll find more information about the Northeast Pennsylvania Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Northeast Pennsylvania Cluster audience.

INTERESTS

The Northeast Pennsylvania Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Northeast Pennsylvania Cluster audience is Penn State Nittany Lions Fans.

Interest	Composition	Index
Penn State Nittany Lions Fans	55.20%	24.47x
Philadelphia Trip Planners	32.25%	16.39x
Pennsylvania County and Local Fair Visitors	43.21%	13.38x
Mid-Range Grocery Shoppers	37.00%	12.08x
Chocolate Lovers	32.53%	11.61x
Ice Cream Shoppers	27.76%	11.31x
Renaissance Faire Visitors	34.59%	11.16x
Northeastern Voters	33.86%	10.58x
Breast Cancer Fund Raisers	19.63%	10.29x
Pittsburgh Penguins Fans	25.47%	10.27x

Composition Percentage: The overlap percentage between the Northeast Pennsylvania Cluster audience and the Interest attribute.

Index: A comparison of the Northeast Pennsylvania Cluster audience to the internet population.

APPAREL RETAILERS

The Northeast Pennsylvania Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Northeast Pennsylvania Cluster audience is Chicos.

Location	Composition	Index
Chicos	0.02%	1.13x
The Childrens Place	0.02%	1.11x
Journeys	0.02%	0.97x
Mens Wearhouse	0.01%	0.83x
Victoria's Secret	0.02%	0.82x
White House Black Market	0.01%	0.79x
Old Navy	0.02%	0.79x
Carhartt	0.08%	0.54x

Composition Percentage: The overlap percentage between the Northeast Pennsylvania Cluster audience and the Location attribute.

Index: A comparison of the Northeast Pennsylvania Cluster audience to the internet population.

WEBSITES

The Northeast Pennsylvania Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Northeast Pennsylvania Cluster audience is artsquest.org.

Website	Composition	Index
artsquest.org	1.05%	147.62x
standard-journal.com	1.44%	127.17x
newsitem.com	2.21%	123.26x
steelstacks.org	1.96%	122.81x
berksmontnews.com	2.02%	117.69x
northcentralpa.com	11.53%	113.53x
pahomepage.com	21.24%	112.69x
musikfest.org	1.89%	112.42x
republicanherald.com	2.89%	108.32x
citizensvoice.com	10.88%	107.33x

Composition Percentage: The overlap percentage between the Northeast Pennsylvania Cluster audience and the Web attribute.

Index: A comparison of the Northeast Pennsylvania Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Northeast Pennsylvania Cluster audience is New Jersey Travel Location Cluster.

Content Affinity	Composition	Index
New Jersey Travel Location Cluster	6.18%	20.02x
Philadelphia Cluster	32.08%	19.73x
Central Pennsylvania Cluster	53.98%	17.01x
Mid-Atlantic Beaches	0.09%	16.38x
Pittsburgh News	41.08%	15.05x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania)	0.09%	14.49x
Lacrosse College Athletics	0.31%	13.53x
Delaware Cluster	4.94%	12.74x
Upstate New York State Athletics	0.04%	12.43x
Hudson Valley New York Media	5.39%	10.32x

Composition Percentage: The overlap percentage between the Northeast Pennsylvania Cluster audience and the Content Affinity attribute.

Index: A comparison of the Northeast Pennsylvania Cluster audience to the internet population.

DEMOGRAPHICS

The Northeast Pennsylvania Cluster audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male