Dstillery Audiences

NORTHEAST PENNSYLVANIA CLUSTER

Audience Size: 1.6 Million Devices

Explore the Northeast Pennsylvania Cluster Audience

Below you'll find more information about the Northeast Pennsylvania Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Northeast Pennsylvania Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Northeast Pennsylvania Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Northeast Pennsylvania Cluster audience is Republicans.

Interest Composition Index
Republicans 64.66% 34.19x
Penn State Nittany Lions Fans 44.77% 25.18x
Philadelphia Trip Planners 25.95% 14.83x
Philadelphia Phillies Fans 26.56% 12.57x
Mid-Range Grocery Shoppers 29.09% 11.42x
Northeastern Voters 22.64% 10.57x
Liberal News Readers 13.80% 9.88x
UConn Huskies Fans 16.35% 8.92x
Ice Cream Shoppers 18.03% 8.81x
Financial Business Intelligence Researchers 12.75% 8.50x
Composition Percentage: The overlap percentage between the Northeast Pennsylvania Cluster audience and the Interest attribute.
Index: A comparison of the Northeast Pennsylvania Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Northeast Pennsylvania Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Northeast Pennsylvania Cluster audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 0.03% 1.87x
Aeropostale 0.05% 1.55x
Talbots 0.06% 1.53x
Ann Taylor 0.02% 1.47x
Lululemon 0.06% 1.46x
Calvin Klein 0.01% 1.37x
Intermix 0.01% 1.25x
The Childrens Place 0.05% 1.25x
Banana Republic 0.04% 1.21x
LOFT 0.04% 1.17x
Composition Percentage: The overlap percentage between the Northeast Pennsylvania Cluster audience and the Location attribute.
Index: A comparison of the Northeast Pennsylvania Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Northeast Pennsylvania Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Northeast Pennsylvania Cluster audience is artsquest.org.

Website Composition Index
artsquest.org 1.69% 210.96x
steelstacks.org 4.67% 184.97x
musikfest.org 4.35% 184.26x
berksmontnews.com 1.49% 175.38x
republicanherald.com 5.65% 172.66x
lvb.com 2.33% 171.96x
standardspeaker.com 4.35% 171.52x
timesleader.com 6.71% 159.86x
sungazette.com 4.28% 155.81x
pahomepage.com 17.50% 151.76x
Composition Percentage: The overlap percentage between the Northeast Pennsylvania Cluster audience and the Web attribute.
Index: A comparison of the Northeast Pennsylvania Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Northeast Pennsylvania Cluster audience is Central Pennsylvania Cluster.

Content Affinity Composition Index
Central Pennsylvania Cluster 31.43% 22.30x
Philadelphia Cluster 20.97% 20.97x
New Jersey Travel Location Cluster 12.41% 20.48x
Lacrosse College Athletics 2.38% 19.18x
Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research) 0.30% 14.42x
Delaware Cluster 4.43% 13.52x
Upstate New York State Athletics 0.23% 13.02x
Pittsburgh News 15.21% 12.29x
Scuba Diving 0.31% 12.10x
Assorted Topics #11662 (Viral Media, Paid Traffic) 3.91% 12.06x
Composition Percentage: The overlap percentage between the Northeast Pennsylvania Cluster audience and the Content Affinity attribute.
Index: A comparison of the Northeast Pennsylvania Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Northeast Pennsylvania Cluster audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male