NORTHEAST PENNSYLVANIA CLUSTER

Audience Size: 2 Million Devices

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Explore the Northeast Pennsylvania Cluster Audience

Below you'll find more information about the Northeast Pennsylvania Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Northeast Pennsylvania Cluster audience.

INTERESTS

The Northeast Pennsylvania Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Northeast Pennsylvania Cluster audience is Penn State Nittany Lions Fans.

Interest	Composition	Index
Penn State Nittany Lions Fans	54.14%	25.32x
Philadelphia Trip Planners	30.68%	15.50x
Pennsylvania County and Local Fair Visitors	43.13%	15.16x
Northeastern Voters	31.78%	12.21x
Mid-Range Grocery Shoppers	32.44%	12.04x
Renaissance Faire Visitors	31.86%	11.67x
Philadelphia Phillies Fans	26.93%	10.51x
Ice Cream Shoppers	22.58%	10.40x
Pittsburgh Penguins Fans	22.23%	9.98x
Chocolate Lovers	24.27%	9.89x

Composition Percentage: The overlap percentage between the Northeast Pennsylvania Cluster audience and the Interest attribute.

Index: A comparison of the Northeast Pennsylvania Cluster audience to the internet population.

APPAREL RETAILERS

The Northeast Pennsylvania Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Northeast Pennsylvania Cluster audience is Charlotte Russe.

Location	Composition	Index
Charlotte Russe	0.01%	14.95x
LOFT	0.02%	2.60x
Express	0.01%	2.07x
Mens Wearhouse	0.01%	1.07x
Old Navy	0.01%	0.92x
Carhartt	0.10%	0.70x

Composition Percentage: The overlap percentage between the Northeast Pennsylvania Cluster audience and the Location attribute.

Index: A comparison of the Northeast Pennsylvania Cluster audience to the internet population.

WEBSITES

The Northeast Pennsylvania Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Northeast Pennsylvania Cluster audience is steelstacks.org.

Website	Composition	Index
steelstacks.org	1.55%	93.73x
republicanherald.com	1.53%	89.92x
standard-journal.com	1.28%	89.87x
musikfest.org	1.16%	87.36x
standardspeaker.com	1.19%	86.77x
berksmontnews.com	1.69%	84.60x
pahomepage.com	20.78%	83.78x
thetimes-tribune.com	6.57%	82.91x
northcentralpa.com	8.12%	82.68x
newsitem.com	2.60%	81.99x

Composition Percentage: The overlap percentage between the Northeast Pennsylvania Cluster audience and the Web attribute.

Index: A comparison of the Northeast Pennsylvania Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Northeast Pennsylvania Cluster audience is Philadelphia Cluster.

Content Affinity	Composition	Index
Philadelphia Cluster	32.22%	18.36x
Lacrosse College Athletics	0.85%	17.43x
New Jersey Travel Location Cluster	8.93%	16.61x
Central Pennsylvania Cluster	58.32%	15.89x
Pittsburgh News	44.00%	13.65x
Mid-Atlantic Beaches	0.20%	13.32x
Local & Travel England - North Midlands	0.06%	12.64x
Assorted Topics (Web Hosting, Fiction Storytelling, Research)	0.04%	12.27x
Delaware Cluster	6.24%	11.74x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet)	0.03%	11.52x

Composition Percentage: The overlap percentage between the Northeast Pennsylvania Cluster audience and the Content Affinity attribute.

Index: A comparison of the Northeast Pennsylvania Cluster audience to the internet population.

DEMOGRAPHICS

The Northeast Pennsylvania Cluster audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male