NORTHEAST PENNSYLVANIA CLUSTER

Audience Size: 1.2 Million Devices

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Explore the Northeast Pennsylvania Cluster Audience

Below you'll find more information about the Northeast Pennsylvania Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Northeast Pennsylvania Cluster audience.

INTERESTS

The Northeast Pennsylvania Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Northeast Pennsylvania Cluster audience is Penn State Nittany Lions Fans.

Interest	Composition	Index
Penn State Nittany Lions Fans	56.85%	28.88x
Philadelphia Trip Planners	34.64%	19.27x
Pennsylvania County and Local Fair Visitors	43.57%	14.88x
Ice Cream Shoppers	28.95%	13.45x
Mid-Range Grocery Shoppers	37.38%	13.32x
Chocolate Lovers	30.97%	12.33x
Liberal News Readers	20.08%	12.25x
Renaissance Faire Visitors	35.63%	12.13x
Northeastern Voters	34.77%	11.91x
Breast Cancer Fund Raisers	19.38%	11.85x

Composition Percentage: The overlap percentage between the Northeast Pennsylvania Cluster audience and the Interest attribute.

Index: A comparison of the Northeast Pennsylvania Cluster audience to the internet population.

APPAREL RETAILERS

The Northeast Pennsylvania Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Northeast Pennsylvania Cluster audience is Dressbarn.

Location	Composition	Index
Dressbarn	0.01%	1.85x
Journeys	0.01%	0.92x
Old Navy	0.01%	0.91x
The Childrens Place	0.01%	0.87x
Carhartt	0.07%	0.72x

Composition Percentage: The overlap percentage between the Northeast Pennsylvania Cluster audience and the Location attribute.

Index: A comparison of the Northeast Pennsylvania Cluster audience to the internet population.

WEBSITES

The Northeast Pennsylvania Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Northeast Pennsylvania Cluster audience is standard-journal.com.

Website	Composition	Index
standard-journal.com	1.40%	136.24x
standardspeaker.com	1.44%	131.14x
steelstacks.org	1.42%	131.07x
pahomepage.com	20.89%	127.81x
newsitem.com	2.33%	126.18x
republicanherald.com	2.23%	124.61x
berksmontnews.com	1.75%	123.94x
northcentralpa.com	11.82%	118.08x
timesleader.com	9.94%	112.73x
sungazette.com	6.72%	111.62x

Composition Percentage: The overlap percentage between the Northeast Pennsylvania Cluster audience and the Web attribute.

Index: A comparison of the Northeast Pennsylvania Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Northeast Pennsylvania Cluster audience is Lacrosse College Athletics.

Content Affinity	Composition	Index
Lacrosse College Athletics	0.48%	25.66x
Philadelphia Cluster	32.12%	23.80x
New Jersey Travel Location Cluster	7.38%	23.55x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet)	0.02%	20.36x
Central Pennsylvania Cluster	55.53%	19.98x
Mid-Atlantic Beaches	0.15%	17.37x
Pittsburgh News	46.00%	17.36x
Delaware Cluster	5.66%	16.88x
Upstate New York State Athletics	0.05%	16.78x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania)	0.13%	14.91x

Composition Percentage: The overlap percentage between the Northeast Pennsylvania Cluster audience and the Content Affinity attribute.

Index: A comparison of the Northeast Pennsylvania Cluster audience to the internet population.

DEMOGRAPHICS

The Northeast Pennsylvania Cluster audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male