NORTHEAST PENNSYLVANIA CLUSTER

Audience Size: 2 Million Devices

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Explore the Northeast Pennsylvania Cluster Audience

Below you'll find more information about the Northeast Pennsylvania Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Northeast Pennsylvania Cluster audience.

INTERESTS

The Northeast Pennsylvania Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Northeast Pennsylvania Cluster audience is Republicans.

Interest	Composition	Index
Republicans	70.33%	32.71x
Penn State Nittany Lions Fans	50.74%	24.48x
Philadelphia Trip Planners	29.85%	14.86x
Pennsylvania County and Local Fair Visitors	37.44%	13.71x
Mid-Range Grocery Shoppers	30.20%	11.70x
Northeastern Voters	27.59%	11.02x
Renaissance Faire Visitors	27.01%	10.38x
Liberal News Readers	20.08%	10.26x
Ice Cream Shoppers	21.92%	10.08x
Tampa and St Petersburg Trip Planners	18.66%	9.72x

Composition Percentage: The overlap percentage between the Northeast Pennsylvania Cluster audience and the Interest attribute.

Index: A comparison of the Northeast Pennsylvania Cluster audience to the internet population.

APPAREL RETAILERS

The Northeast Pennsylvania Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Northeast Pennsylvania Cluster audience is Express.

Location	Composition	Index
Express	0.01%	1.63x
Journeys	0.01%	1.42x
Carhartt	0.08%	0.79x

Composition Percentage: The overlap percentage between the Northeast Pennsylvania Cluster audience and the Location attribute.

Index: A comparison of the Northeast Pennsylvania Cluster audience to the internet population.

WEBSITES

The Northeast Pennsylvania Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Northeast Pennsylvania Cluster audience is steelstacks.org.

Website	Composition	Index
steelstacks.org	1.83%	98.55x
republicanherald.com	1.75%	97.00x
standard-journal.com	1.15%	94.54x
newsitem.com	2.64%	93.45x
standardspeaker.com	1.30%	92.02x
berksmontnews.com	1.54%	90.64x
musikfest.org	1.19%	90.36x
thetimes-tribune.com	6.54%	88.02x
pahomepage.com	20.25%	86.59x
sauconsource.com	1.08%	86.23x

Composition Percentage: The overlap percentage between the Northeast Pennsylvania Cluster audience and the Web attribute.

Index: A comparison of the Northeast Pennsylvania Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Northeast Pennsylvania Cluster audience is Philadelphia Cluster.

Content Affinity	Composition	Index
Philadelphia Cluster	25.82%	18.03x
Lacrosse College Athletics	1.07%	17.57x
New Jersey Travel Location Cluster	9.18%	17.44x
Central Pennsylvania Cluster	50.30%	17.06x
Mid-Atlantic Beaches	0.24%	14.89x
Assorted Topics (Web Hosting, Fiction Storytelling, Research)	0.05%	14.36x
Local & Travel England - North Midlands	0.06%	13.80x
Pittsburgh News	33.39%	12.82x
Delaware Cluster	5.53%	12.72x
Local & Travel England - Northern England	0.14%	11.11x

Composition Percentage: The overlap percentage between the Northeast Pennsylvania Cluster audience and the Content Affinity attribute.

Index: A comparison of the Northeast Pennsylvania Cluster audience to the internet population.

DEMOGRAPHICS

The Northeast Pennsylvania Cluster audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male