Explore the Northeast Pennsylvania Cluster Audience
Below you'll find more information about the Northeast Pennsylvania Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Northeast Pennsylvania Cluster audience.
INTERESTS
The Northeast Pennsylvania Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Northeast Pennsylvania Cluster audience is Penn State Nittany Lions Fans.
| Interest | Composition | Index |
| Penn State Nittany Lions Fans | 56.69% | 24.88x |
| Philadelphia Trip Planners | 38.37% | 13.86x |
| Northeastern Voters | 34.09% | 11.43x |
| Pennsylvania County and Local Fair Visitors | 48.34% | 11.27x |
| Mid-Range Grocery Shoppers | 39.18% | 10.32x |
| Chocolate Lovers | 27.63% | 9.89x |
| Philadelphia Phillies Fans | 30.12% | 9.79x |
| Ice Cream Shoppers | 32.46% | 9.51x |
| Renaissance Faire Visitors | 39.63% | 9.45x |
| Liberal News Readers | 23.64% | 8.99x |
Composition Percentage:
The overlap percentage between the Northeast Pennsylvania Cluster audience and the Interest attribute.
Index: A comparison of the Northeast Pennsylvania Cluster audience to the internet population.
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APPAREL RETAILERS
The Northeast Pennsylvania Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Northeast Pennsylvania Cluster audience is Jos A. Bank Clothiers.
| Location | Composition | Index |
| Jos A. Bank Clothiers | 0.01% | 1.73x |
| American Eagle Outfitters | 0.02% | 1.51x |
| Gap | 0.01% | 1.39x |
| Banana Republic | 0.01% | 1.20x |
| Journeys | 0.02% | 1.16x |
| White House Black Market | 0.01% | 1.12x |
| LOFT | 0.01% | 1.09x |
| The Childrens Place | 0.01% | 1.09x |
| Victoria's Secret | 0.01% | 0.82x |
| Old Navy | 0.01% | 0.81x |
Composition Percentage:
The overlap percentage between the Northeast Pennsylvania Cluster audience and the Location attribute.
Index: A comparison of the Northeast Pennsylvania Cluster audience to the internet population.
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WEBSITES
The Northeast Pennsylvania Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Northeast Pennsylvania Cluster audience is steelstacks.org.
| Website | Composition | Index |
| steelstacks.org | 1.53% | 113.27x |
| republicanherald.com | 1.76% | 111.00x |
| standard-journal.com | 1.42% | 110.33x |
| musikfest.org | 1.15% | 107.84x |
| standardspeaker.com | 1.21% | 106.78x |
| pahomepage.com | 18.84% | 105.78x |
| thetimes-tribune.com | 5.89% | 103.31x |
| berksmontnews.com | 1.81% | 102.71x |
| newsitem.com | 2.52% | 101.40x |
| discoverlehighvalley.com | 1.23% | 99.07x |
Composition Percentage:
The overlap percentage between the Northeast Pennsylvania Cluster audience and the Web attribute.
Index: A comparison of the Northeast Pennsylvania Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Northeast Pennsylvania Cluster audience is Lacrosse College Athletics.
| Content Affinity | Composition | Index |
| Lacrosse College Athletics | 0.70% | 19.68x |
| Philadelphia Cluster | 35.21% | 19.17x |
| New Jersey Travel Location Cluster | 9.28% | 17.98x |
| Central Pennsylvania Cluster | 59.94% | 15.19x |
| Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) | 0.03% | 14.57x |
| Pittsburgh News | 47.76% | 14.12x |
| Upstate New York State Athletics | 0.09% | 13.98x |
| Delaware Cluster | 6.93% | 13.35x |
| Local & Travel England - North Midlands | 0.07% | 12.66x |
| Mid-Atlantic Beaches | 0.20% | 12.60x |
Composition Percentage:
The overlap percentage between the Northeast Pennsylvania Cluster audience and the Content Affinity attribute.
Index: A comparison of the Northeast Pennsylvania Cluster audience to the internet population.
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DEMOGRAPHICS
The Northeast Pennsylvania Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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