Explore the Northeast Pennsylvania Cluster Audience
Below you'll find more information about the Northeast Pennsylvania Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Northeast Pennsylvania Cluster audience.
INTERESTS
The Northeast Pennsylvania Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Northeast Pennsylvania Cluster audience is Republicans.
| Interest | Composition | Index |
| Republicans | 66.78% | 37.88x |
| Penn State Nittany Lions Fans | 44.42% | 28.72x |
| Philadelphia Trip Planners | 26.84% | 16.50x |
| Philadelphia Phillies Fans | 24.15% | 14.61x |
| Mid-Range Grocery Shoppers | 27.57% | 12.86x |
| Northeastern Voters | 22.60% | 12.83x |
| Liberal News Readers | 16.18% | 11.57x |
| Tampa and St Petersburg Trip Planners | 15.01% | 10.90x |
| Ice Cream Shoppers | 16.14% | 10.76x |
| UConn Huskies Fans | 16.74% | 10.67x |
Composition Percentage:
The overlap percentage between the Northeast Pennsylvania Cluster audience and the Interest attribute.
Index: A comparison of the Northeast Pennsylvania Cluster audience to the internet population.
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APPAREL RETAILERS
The Northeast Pennsylvania Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Northeast Pennsylvania Cluster audience is Journeys.
| Location | Composition | Index |
| Journeys | 0.14% | 2.57x |
| Carhartt | 0.01% | 1.66x |
| Talbots | 0.06% | 1.59x |
| LL Bean | 0.01% | 1.46x |
| Club Monaco | 0.02% | 1.45x |
| Gymboree | 0.06% | 1.38x |
| Jos A. Bank Clothiers | 0.35% | 1.33x |
| REI | 0.02% | 1.29x |
| Columbia | 0.02% | 1.28x |
| Brooks Brothers | 0.04% | 1.19x |
Composition Percentage:
The overlap percentage between the Northeast Pennsylvania Cluster audience and the Location attribute.
Index: A comparison of the Northeast Pennsylvania Cluster audience to the internet population.
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WEBSITES
The Northeast Pennsylvania Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Northeast Pennsylvania Cluster audience is steelstacks.org.
| Website | Composition | Index |
| steelstacks.org | 2.50% | 155.98x |
| musikfest.org | 2.31% | 152.13x |
| lvb.com | 1.74% | 147.27x |
| berksmontnews.com | 1.49% | 143.23x |
| newsitem.com | 1.77% | 139.35x |
| republicanherald.com | 3.50% | 138.99x |
| standardspeaker.com | 2.69% | 134.16x |
| sungazette.com | 3.89% | 131.24x |
| timesleader.com | 6.93% | 125.96x |
| lockhaven.com | 2.21% | 124.68x |
Composition Percentage:
The overlap percentage between the Northeast Pennsylvania Cluster audience and the Web attribute.
Index: A comparison of the Northeast Pennsylvania Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Northeast Pennsylvania Cluster audience is Central Pennsylvania Cluster.
| Content Affinity | Composition | Index |
| Central Pennsylvania Cluster | 36.95% | 20.42x |
| Philadelphia Cluster | 21.74% | 19.90x |
| New Jersey Travel Location Cluster | 10.95% | 18.89x |
| Lacrosse College Athletics | 1.96% | 18.07x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.24% | 16.10x |
| Mid-Atlantic Beaches | 0.32% | 12.95x |
| Delaware Cluster | 5.04% | 12.61x |
| Pittsburgh News | 19.41% | 12.35x |
| Local & Travel England - North Midlands | 0.04% | 12.24x |
| Upstate New York State Athletics | 0.20% | 11.90x |
Composition Percentage:
The overlap percentage between the Northeast Pennsylvania Cluster audience and the Content Affinity attribute.
Index: A comparison of the Northeast Pennsylvania Cluster audience to the internet population.
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DEMOGRAPHICS
The Northeast Pennsylvania Cluster audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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