Dstillery Audiences

NORTHEAST PENNSYLVANIA CLUSTER

Audience Size: 1.1 Million Devices

Explore the Northeast Pennsylvania Cluster Audience

Below you'll find more information about the Northeast Pennsylvania Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Northeast Pennsylvania Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Northeast Pennsylvania Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Northeast Pennsylvania Cluster audience is Penn State Nittany Lions Fans.

Interest Composition Index
Penn State Nittany Lions Fans 52.44% 25.37x
Philadelphia Trip Planners 30.64% 17.44x
Pennsylvania County and Local Fair Visitors 41.56% 12.63x
Chocolate Lovers 31.66% 12.61x
Mid-Range Grocery Shoppers 37.53% 12.42x
Renaissance Faire Visitors 33.85% 11.37x
Ice Cream Shoppers 25.58% 10.90x
Breast Cancer Fund Raisers 17.77% 10.90x
Northeastern Voters 31.45% 10.73x
Philadelphia Phillies Fans 28.65% 10.23x
Composition Percentage: The overlap percentage between the Northeast Pennsylvania Cluster audience and the Interest attribute.
Index: A comparison of the Northeast Pennsylvania Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Northeast Pennsylvania Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Northeast Pennsylvania Cluster audience is Talbots.

Location Composition Index
Talbots 0.01% 1.31x
Jos A. Bank Clothiers 0.02% 1.16x
Gymboree 0.01% 1.07x
Gap 0.02% 1.03x
Banana Republic 0.01% 0.88x
Dressbarn 0.01% 0.82x
Mens Wearhouse 0.02% 0.80x
White House Black Market 0.01% 0.77x
Journeys 0.02% 0.75x
American Eagle Outfitters 0.01% 0.65x
Composition Percentage: The overlap percentage between the Northeast Pennsylvania Cluster audience and the Location attribute.
Index: A comparison of the Northeast Pennsylvania Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Northeast Pennsylvania Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Northeast Pennsylvania Cluster audience is artsquest.org.

Website Composition Index
artsquest.org 1.35% 158.40x
standard-journal.com 1.34% 132.97x
berksmontnews.com 1.61% 130.81x
steelstacks.org 2.63% 129.32x
musikfest.org 3.11% 128.95x
newsitem.com 2.18% 128.61x
citizensvoice.com 9.13% 118.55x
republicanherald.com 3.07% 116.03x
standardspeaker.com 2.29% 113.61x
pahomepage.com 22.40% 112.42x
Composition Percentage: The overlap percentage between the Northeast Pennsylvania Cluster audience and the Web attribute.
Index: A comparison of the Northeast Pennsylvania Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Northeast Pennsylvania Cluster audience is Philadelphia Cluster.

Content Affinity Composition Index
Philadelphia Cluster 30.63% 19.91x
New Jersey Travel Location Cluster 5.68% 18.80x
Central Pennsylvania Cluster 49.68% 17.34x
Pittsburgh News 36.89% 14.59x
Delaware Cluster 4.75% 12.18x
Lacrosse College Athletics 0.19% 11.10x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.14% 11.03x
Mid-Atlantic Beaches 0.04% 10.43x
Senior Care 0.02% 10.27x
Upstate New York State Athletics 0.02% 10.22x
Composition Percentage: The overlap percentage between the Northeast Pennsylvania Cluster audience and the Content Affinity attribute.
Index: A comparison of the Northeast Pennsylvania Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Northeast Pennsylvania Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male