Dstillery Audiences

NORTHEAST PENNSYLVANIA CLUSTER

Audience Size: 1.6 Million Devices

Explore the Northeast Pennsylvania Cluster Audience

Below you'll find more information about the Northeast Pennsylvania Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Northeast Pennsylvania Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Northeast Pennsylvania Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Northeast Pennsylvania Cluster audience is Republicans.

Interest Composition Index
Republicans 63.51% 33.41x
Philadelphia Trip Planners 25.41% 14.55x
Philadelphia Phillies Fans 24.46% 12.64x
Mid-Range Grocery Shoppers 29.70% 11.19x
Northeastern Voters 21.41% 10.16x
Liberal News Readers 12.79% 9.44x
Ice Cream Shoppers 19.36% 8.29x
Tampa and St Petersburg Trip Planners 13.03% 8.22x
Financial News Readers 11.52% 8.18x
Financial Business Intelligence Researchers 12.81% 8.04x
Composition Percentage: The overlap percentage between the Northeast Pennsylvania Cluster audience and the Interest attribute.
Index: A comparison of the Northeast Pennsylvania Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Northeast Pennsylvania Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Northeast Pennsylvania Cluster audience is Lane Bryant.

Location Composition Index
Lane Bryant 0.05% 1.78x
Calvin Klein 0.01% 1.62x
Talbots 0.04% 1.43x
Ann Taylor 0.02% 1.26x
Carhartt 0.20% 1.25x
The Childrens Place 0.04% 1.17x
Chicos 0.04% 1.06x
Victoria's Secret 0.05% 0.96x
Gymboree 0.02% 0.95x
Charlotte Russe 0.01% 0.94x
Composition Percentage: The overlap percentage between the Northeast Pennsylvania Cluster audience and the Location attribute.
Index: A comparison of the Northeast Pennsylvania Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Northeast Pennsylvania Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Northeast Pennsylvania Cluster audience is artsquest.org.

Website Composition Index
artsquest.org 1.75% 227.46x
bananafactory.org 0.95% 205.55x
steelstacks.org 4.77% 199.30x
musikfest.org 4.95% 194.64x
thepapershop.com 0.60% 187.74x
republicanherald.com 6.56% 185.26x
standardspeaker.com 5.01% 184.39x
lvb.com 2.40% 183.11x
berksmontnews.com 1.61% 182.96x
bctv.org 0.60% 172.85x
Composition Percentage: The overlap percentage between the Northeast Pennsylvania Cluster audience and the Web attribute.
Index: A comparison of the Northeast Pennsylvania Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Northeast Pennsylvania Cluster audience is Central Pennsylvania Cluster.

Content Affinity Composition Index
Central Pennsylvania Cluster 29.84% 22.36x
Philadelphia Cluster 20.29% 21.11x
New Jersey Travel Location Cluster 12.67% 20.02x
Lacrosse College Athletics 2.39% 18.64x
Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research) 0.30% 13.59x
Delaware Cluster 4.43% 13.10x
Assorted Topics #11662 (Viral Media, Paid Traffic) 3.26% 12.45x
Upstate New York State Athletics 0.22% 12.44x
Pittsburgh News 13.97% 12.25x
Mid-Atlantic Beaches 0.26% 11.98x
Composition Percentage: The overlap percentage between the Northeast Pennsylvania Cluster audience and the Content Affinity attribute.
Index: A comparison of the Northeast Pennsylvania Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Northeast Pennsylvania Cluster audience resonates most for the following age and income brackets.
Age
45-54
Income
Under $25,000