Dstillery Audiences

NORTHEAST PENNSYLVANIA CLUSTER

Audience Size: 1.6 Million Devices

Explore the Northeast Pennsylvania Cluster Audience

Below you'll find more information about the Northeast Pennsylvania Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Northeast Pennsylvania Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Northeast Pennsylvania Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Northeast Pennsylvania Cluster audience is Republicans.

Interest Composition Index
Republicans 66.73% 34.80x
Penn State Nittany Lions Fans 44.11% 26.67x
Philadelphia Trip Planners 26.00% 15.13x
Philadelphia Phillies Fans 26.20% 13.24x
Mid-Range Grocery Shoppers 29.49% 11.44x
Northeastern Voters 22.73% 11.34x
Liberal News Readers 14.85% 9.95x
UConn Huskies Fans 16.87% 9.28x
Ice Cream Shoppers 18.51% 9.17x
Tampa and St Petersburg Trip Planners 14.85% 8.94x
Composition Percentage: The overlap percentage between the Northeast Pennsylvania Cluster audience and the Interest attribute.
Index: A comparison of the Northeast Pennsylvania Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Northeast Pennsylvania Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Northeast Pennsylvania Cluster audience is Lane Bryant.

Location Composition Index
Lane Bryant 0.07% 1.90x
Coach 0.08% 1.50x
Calvin Klein 0.01% 1.50x
Carhartt 0.22% 1.24x
Supreme 0.01% 1.24x
Jos A. Bank Clothiers 0.15% 1.22x
Talbots 0.06% 1.20x
The Childrens Place 0.06% 1.19x
Charlotte Russe 0.02% 1.19x
Dressbarn 0.05% 1.19x
Composition Percentage: The overlap percentage between the Northeast Pennsylvania Cluster audience and the Location attribute.
Index: A comparison of the Northeast Pennsylvania Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Northeast Pennsylvania Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Northeast Pennsylvania Cluster audience is artsquest.org.

Website Composition Index
artsquest.org 1.37% 226.84x
steelstacks.org 3.85% 204.17x
musikfest.org 3.43% 199.66x
newsitem.com 1.07% 187.20x
republicanherald.com 4.67% 184.32x
lvb.com 2.20% 184.15x
berksmontnews.com 1.35% 183.37x
standardspeaker.com 3.44% 178.64x
timesleader.com 6.54% 168.74x
sungazette.com 4.09% 167.33x
Composition Percentage: The overlap percentage between the Northeast Pennsylvania Cluster audience and the Web attribute.
Index: A comparison of the Northeast Pennsylvania Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Northeast Pennsylvania Cluster audience is Central Pennsylvania Cluster.

Content Affinity Composition Index
Central Pennsylvania Cluster 31.87% 22.81x
Philadelphia Cluster 20.52% 21.06x
New Jersey Travel Location Cluster 11.58% 20.29x
Lacrosse College Athletics 2.28% 18.82x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.28% 15.93x
Delaware Cluster 4.18% 13.31x
Mid-Atlantic Beaches 0.25% 13.14x
Pittsburgh News 15.62% 12.64x
Scuba Diving 0.24% 11.83x
Upstate New York State Athletics 0.22% 11.67x
Composition Percentage: The overlap percentage between the Northeast Pennsylvania Cluster audience and the Content Affinity attribute.
Index: A comparison of the Northeast Pennsylvania Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Northeast Pennsylvania Cluster audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male