Dstillery Audiences

NORTHEAST PENNSYLVANIA CLUSTER

Audience Size: 1.7 Million Devices

Explore the Northeast Pennsylvania Cluster Audience

Below you'll find more information about the Northeast Pennsylvania Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Northeast Pennsylvania Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Northeast Pennsylvania Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Northeast Pennsylvania Cluster audience is Republicans.

Interest Composition Index
Republicans 76.14% 32.68x
Penn State Nittany Lions Fans 53.24% 25.07x
Philadelphia Trip Planners 33.89% 15.88x
Mid-Range Grocery Shoppers 34.05% 12.32x
Liberal News Readers 23.03% 11.39x
Northeastern Voters 27.62% 11.21x
UConn Huskies Fans 24.43% 10.97x
Philadelphia Phillies Fans 28.02% 10.89x
Ice Cream Shoppers 25.12% 10.67x
Tampa and St Petersburg Trip Planners 22.51% 10.60x
Composition Percentage: The overlap percentage between the Northeast Pennsylvania Cluster audience and the Interest attribute.
Index: A comparison of the Northeast Pennsylvania Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Northeast Pennsylvania Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Northeast Pennsylvania Cluster audience is Club Monaco.

Location Composition Index
Club Monaco 0.01% 1.73x
Brooks Brothers 0.02% 1.25x
The North Face 0.01% 1.20x
Dressbarn 0.02% 1.19x
Ann Taylor 0.01% 1.17x
Gap 0.05% 1.16x
Gymboree 0.03% 1.12x
White House Black Market 0.03% 1.05x
American Eagle Outfitters 0.03% 1.05x
Talbots 0.02% 1.04x
Composition Percentage: The overlap percentage between the Northeast Pennsylvania Cluster audience and the Location attribute.
Index: A comparison of the Northeast Pennsylvania Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Northeast Pennsylvania Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Northeast Pennsylvania Cluster audience is musikfest.org.

Website Composition Index
musikfest.org 1.21% 155.09x
steelstacks.org 1.96% 149.98x
northcentralpa.com 1.74% 148.84x
newsitem.com 2.47% 147.71x
standard-journal.com 1.20% 145.03x
berksmontnews.com 1.48% 143.01x
republicanherald.com 2.33% 142.33x
sauconsource.com 1.00% 140.85x
standardspeaker.com 1.80% 137.87x
pahomepage.com 17.98% 135.23x
Composition Percentage: The overlap percentage between the Northeast Pennsylvania Cluster audience and the Web attribute.
Index: A comparison of the Northeast Pennsylvania Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Northeast Pennsylvania Cluster audience is New Jersey Travel Location Cluster.

Content Affinity Composition Index
New Jersey Travel Location Cluster 10.72% 21.56x
Central Pennsylvania Cluster 41.80% 21.28x
Philadelphia Cluster 24.66% 20.67x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.14% 20.01x
Lacrosse College Athletics 1.62% 19.99x
Local & Travel England - North Midlands 0.06% 16.57x
Delaware Cluster 6.22% 15.42x
Mid-Atlantic Beaches 0.30% 14.91x
Pittsburgh News 25.59% 13.10x
Environmental Conservation 0.07% 13.05x
Composition Percentage: The overlap percentage between the Northeast Pennsylvania Cluster audience and the Content Affinity attribute.
Index: A comparison of the Northeast Pennsylvania Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Northeast Pennsylvania Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male