Dstillery Audiences

NORTHEAST PENNSYLVANIA CLUSTER

Audience Size: 1.5 Million Devices

Explore the Northeast Pennsylvania Cluster Audience

Below you'll find more information about the Northeast Pennsylvania Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Northeast Pennsylvania Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Northeast Pennsylvania Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Northeast Pennsylvania Cluster audience is Republicans.

Interest Composition Index
Republicans 75.25% 30.27x
Penn State Nittany Lions Fans 54.35% 22.93x
Philadelphia Trip Planners 36.71% 14.14x
Mid-Range Grocery Shoppers 35.29% 11.30x
Liberal News Readers 25.74% 10.40x
UConn Huskies Fans 26.27% 10.38x
Ice Cream Shoppers 25.04% 10.32x
Tampa and St Petersburg Trip Planners 24.36% 10.25x
Northeastern Voters 29.27% 10.22x
Financial News Readers 23.65% 9.54x
Composition Percentage: The overlap percentage between the Northeast Pennsylvania Cluster audience and the Interest attribute.
Index: A comparison of the Northeast Pennsylvania Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Northeast Pennsylvania Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Northeast Pennsylvania Cluster audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 0.01% 2.00x
Club Monaco 0.01% 1.47x
Talbots 0.03% 1.26x
The North Face 0.02% 1.25x
American Eagle Outfitters 0.06% 1.23x
Brooks Brothers 0.03% 1.23x
Jos A. Bank Clothiers 0.04% 1.21x
Ralph Lauren 0.01% 1.10x
Ann Taylor 0.01% 1.10x
Eddie Bauer 0.02% 1.08x
Composition Percentage: The overlap percentage between the Northeast Pennsylvania Cluster audience and the Location attribute.
Index: A comparison of the Northeast Pennsylvania Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Northeast Pennsylvania Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Northeast Pennsylvania Cluster audience is steelstacks.org.

Website Composition Index
steelstacks.org 2.34% 133.05x
musikfest.org 1.32% 131.98x
newsitem.com 2.16% 129.46x
republicanherald.com 2.23% 129.46x
standard-journal.com 1.16% 128.48x
berksmontnews.com 1.50% 126.19x
standardspeaker.com 1.78% 126.11x
northcentralpa.com 3.25% 122.42x
pahomepage.com 18.56% 121.60x
citizensvoice.com 8.54% 118.34x
Composition Percentage: The overlap percentage between the Northeast Pennsylvania Cluster audience and the Web attribute.
Index: A comparison of the Northeast Pennsylvania Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Northeast Pennsylvania Cluster audience is New Jersey Travel Location Cluster.

Content Affinity Composition Index
New Jersey Travel Location Cluster 10.43% 21.09x
Lacrosse College Athletics 1.55% 19.91x
Philadelphia Cluster 24.03% 19.50x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.13% 19.43x
Central Pennsylvania Cluster 43.57% 19.01x
Local & Travel England - North Midlands 0.08% 15.56x
Delaware Cluster 6.10% 15.43x
Mid-Atlantic Beaches 0.29% 14.39x
Environmental Conservation 0.07% 13.00x
Pittsburgh News 27.02% 12.78x
Composition Percentage: The overlap percentage between the Northeast Pennsylvania Cluster audience and the Content Affinity attribute.
Index: A comparison of the Northeast Pennsylvania Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Northeast Pennsylvania Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male