Dstillery Audiences

NORTHEAST PENNSYLVANIA CLUSTER

Audience Size: 1.6 Million Devices

Explore the Northeast Pennsylvania Cluster Audience

Below you'll find more information about the Northeast Pennsylvania Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Northeast Pennsylvania Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Northeast Pennsylvania Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Northeast Pennsylvania Cluster audience is Republicans.

Interest Composition Index
Republicans 72.88% 32.97x
Penn State Nittany Lions Fans 51.69% 24.37x
Philadelphia Trip Planners 32.99% 15.46x
Mid-Range Grocery Shoppers 32.20% 12.06x
Liberal News Readers 23.34% 11.48x
UConn Huskies Fans 23.26% 11.10x
Tampa and St Petersburg Trip Planners 22.63% 10.89x
Northeastern Voters 27.07% 10.74x
Financial News Readers 20.93% 10.54x
Financial Business Intelligence Researchers 21.61% 10.45x
Composition Percentage: The overlap percentage between the Northeast Pennsylvania Cluster audience and the Interest attribute.
Index: A comparison of the Northeast Pennsylvania Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Northeast Pennsylvania Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Northeast Pennsylvania Cluster audience is Bonobos.

Location Composition Index
Bonobos 0.01% 1.68x
The North Face 0.01% 1.62x
American Eagle Outfitters 0.03% 1.28x
Dressbarn 0.02% 1.28x
Gymboree 0.03% 1.24x
White House Black Market 0.03% 1.15x
Jos A. Bank Clothiers 0.03% 1.14x
Eddie Bauer 0.01% 1.10x
American Apparel 0.01% 1.04x
Free People 0.01% 1.04x
Composition Percentage: The overlap percentage between the Northeast Pennsylvania Cluster audience and the Location attribute.
Index: A comparison of the Northeast Pennsylvania Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Northeast Pennsylvania Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Northeast Pennsylvania Cluster audience is steelstacks.org.

Website Composition Index
steelstacks.org 2.26% 123.90x
republicanherald.com 1.92% 122.33x
standardspeaker.com 1.54% 120.13x
standard-journal.com 1.17% 119.86x
newsitem.com 2.25% 119.62x
musikfest.org 1.41% 118.28x
pahomepage.com 19.14% 115.76x
berksmontnews.com 1.49% 114.39x
thetimes-tribune.com 6.26% 111.42x
timesleader.com 6.64% 110.42x
Composition Percentage: The overlap percentage between the Northeast Pennsylvania Cluster audience and the Web attribute.
Index: A comparison of the Northeast Pennsylvania Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Northeast Pennsylvania Cluster audience is New Jersey Travel Location Cluster.

Content Affinity Composition Index
New Jersey Travel Location Cluster 9.63% 21.57x
Lacrosse College Athletics 1.37% 20.88x
Philadelphia Cluster 23.69% 19.79x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.09% 19.34x
Central Pennsylvania Cluster 44.09% 18.69x
Local & Travel England - North Midlands 0.08% 16.92x
Mid-Atlantic Beaches 0.29% 16.32x
Delaware Cluster 5.79% 15.49x
Sports - Skiing, Snowboarding 0.01% 14.61x
Environmental Conservation 0.07% 13.41x
Composition Percentage: The overlap percentage between the Northeast Pennsylvania Cluster audience and the Content Affinity attribute.
Index: A comparison of the Northeast Pennsylvania Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Northeast Pennsylvania Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male