Dstillery Audiences

NORTHEAST PENNSYLVANIA CLUSTER

Audience Size: 1.4 Million Devices

Explore the Northeast Pennsylvania Cluster Audience

Below you'll find more information about the Northeast Pennsylvania Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Northeast Pennsylvania Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Northeast Pennsylvania Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Northeast Pennsylvania Cluster audience is Penn State Nittany Lions Fans.

Interest Composition Index
Penn State Nittany Lions Fans 55.20% 24.47x
Philadelphia Trip Planners 32.25% 16.39x
Pennsylvania County and Local Fair Visitors 43.21% 13.38x
Mid-Range Grocery Shoppers 37.00% 12.08x
Chocolate Lovers 32.53% 11.61x
Ice Cream Shoppers 27.76% 11.31x
Renaissance Faire Visitors 34.59% 11.16x
Northeastern Voters 33.86% 10.58x
Breast Cancer Fund Raisers 19.63% 10.29x
Pittsburgh Penguins Fans 25.47% 10.27x
Composition Percentage: The overlap percentage between the Northeast Pennsylvania Cluster audience and the Interest attribute.
Index: A comparison of the Northeast Pennsylvania Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Northeast Pennsylvania Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Northeast Pennsylvania Cluster audience is Chicos.

Location Composition Index
Chicos 0.02% 1.13x
The Childrens Place 0.02% 1.11x
Journeys 0.02% 0.97x
Mens Wearhouse 0.01% 0.83x
Victoria's Secret 0.02% 0.82x
White House Black Market 0.01% 0.79x
Old Navy 0.02% 0.79x
Carhartt 0.08% 0.54x
Composition Percentage: The overlap percentage between the Northeast Pennsylvania Cluster audience and the Location attribute.
Index: A comparison of the Northeast Pennsylvania Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Northeast Pennsylvania Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Northeast Pennsylvania Cluster audience is artsquest.org.

Website Composition Index
artsquest.org 1.05% 147.62x
standard-journal.com 1.44% 127.17x
newsitem.com 2.21% 123.26x
steelstacks.org 1.96% 122.81x
berksmontnews.com 2.02% 117.69x
northcentralpa.com 11.53% 113.53x
pahomepage.com 21.24% 112.69x
musikfest.org 1.89% 112.42x
republicanherald.com 2.89% 108.32x
citizensvoice.com 10.88% 107.33x
Composition Percentage: The overlap percentage between the Northeast Pennsylvania Cluster audience and the Web attribute.
Index: A comparison of the Northeast Pennsylvania Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Northeast Pennsylvania Cluster audience is New Jersey Travel Location Cluster.

Content Affinity Composition Index
New Jersey Travel Location Cluster 6.18% 20.02x
Philadelphia Cluster 32.08% 19.73x
Central Pennsylvania Cluster 53.98% 17.01x
Mid-Atlantic Beaches 0.09% 16.38x
Pittsburgh News 41.08% 15.05x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.09% 14.49x
Lacrosse College Athletics 0.31% 13.53x
Delaware Cluster 4.94% 12.74x
Upstate New York State Athletics 0.04% 12.43x
Hudson Valley New York Media 5.39% 10.32x
Composition Percentage: The overlap percentage between the Northeast Pennsylvania Cluster audience and the Content Affinity attribute.
Index: A comparison of the Northeast Pennsylvania Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Northeast Pennsylvania Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male