Dstillery Audiences

NORTHEAST PENNSYLVANIA CLUSTER

Audience Size: 1.1 Million Devices

Explore the Northeast Pennsylvania Cluster Audience

Below you'll find more information about the Northeast Pennsylvania Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Northeast Pennsylvania Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Northeast Pennsylvania Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Northeast Pennsylvania Cluster audience is Penn State Nittany Lions Fans.

Interest Composition Index
Penn State Nittany Lions Fans 55.38% 26.91x
Philadelphia Trip Planners 32.15% 18.18x
Pennsylvania County and Local Fair Visitors 43.67% 13.56x
Ice Cream Shoppers 28.20% 12.37x
Chocolate Lovers 31.29% 12.24x
Mid-Range Grocery Shoppers 36.28% 12.11x
Renaissance Faire Visitors 33.58% 11.34x
Breast Cancer Fund Raisers 19.33% 11.33x
Northeastern Voters 32.91% 11.25x
Liberal News Readers 19.44% 11.13x
Composition Percentage: The overlap percentage between the Northeast Pennsylvania Cluster audience and the Interest attribute.
Index: A comparison of the Northeast Pennsylvania Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Northeast Pennsylvania Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Northeast Pennsylvania Cluster audience is Carhartt.

Location Composition Index
Carhartt 0.03% 0.52x
Composition Percentage: The overlap percentage between the Northeast Pennsylvania Cluster audience and the Location attribute.
Index: A comparison of the Northeast Pennsylvania Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Northeast Pennsylvania Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Northeast Pennsylvania Cluster audience is standard-journal.com.

Website Composition Index
standard-journal.com 1.42% 133.67x
newsitem.com 2.18% 126.74x
steelstacks.org 1.39% 126.15x
republicanherald.com 2.57% 122.67x
berksmontnews.com 1.88% 122.45x
northcentralpa.com 11.42% 120.30x
pahomepage.com 22.84% 119.12x
standardspeaker.com 1.86% 115.28x
sungazette.com 6.97% 108.42x
citizensvoice.com 13.03% 108.12x
Composition Percentage: The overlap percentage between the Northeast Pennsylvania Cluster audience and the Web attribute.
Index: A comparison of the Northeast Pennsylvania Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Northeast Pennsylvania Cluster audience is New Jersey Travel Location Cluster.

Content Affinity Composition Index
New Jersey Travel Location Cluster 6.43% 21.21x
Philadelphia Cluster 31.36% 21.07x
Central Pennsylvania Cluster 54.03% 18.60x
Mid-Atlantic Beaches 0.11% 17.87x
Lacrosse College Athletics 0.34% 16.46x
Pittsburgh News 42.35% 16.18x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.09% 14.96x
Delaware Cluster 5.01% 14.15x
South Carolina Beach Travel 0.15% 11.06x
Hudson Valley New York Media 5.49% 10.63x
Composition Percentage: The overlap percentage between the Northeast Pennsylvania Cluster audience and the Content Affinity attribute.
Index: A comparison of the Northeast Pennsylvania Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Northeast Pennsylvania Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male