Dstillery Audiences

NORTHEAST PENNSYLVANIA CLUSTER

Audience Size: 1.6 Million Devices

Explore the Northeast Pennsylvania Cluster Audience

Below you'll find more information about the Northeast Pennsylvania Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Northeast Pennsylvania Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Northeast Pennsylvania Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Northeast Pennsylvania Cluster audience is Republicans.

Interest Composition Index
Republicans 65.48% 41.04x
Penn State Nittany Lions Fans 44.03% 30.38x
Philadelphia Trip Planners 25.83% 17.57x
Philadelphia Phillies Fans 24.21% 15.57x
Mid-Range Grocery Shoppers 27.64% 13.71x
Northeastern Voters 21.56% 13.70x
Liberal News Readers 15.09% 11.97x
UConn Huskies Fans 15.63% 11.27x
Ice Cream Shoppers 17.18% 11.06x
Tampa and St Petersburg Trip Planners 14.76% 11.00x
Composition Percentage: The overlap percentage between the Northeast Pennsylvania Cluster audience and the Interest attribute.
Index: A comparison of the Northeast Pennsylvania Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Northeast Pennsylvania Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Northeast Pennsylvania Cluster audience is Journeys.

Location Composition Index
Journeys 0.04% 1.71x
Charlotte Russe 0.02% 1.68x
Michael Kors 0.02% 1.65x
Aeropostale 0.01% 1.47x
Abercrombie & Fitch 0.02% 1.40x
Coach 0.04% 1.38x
Chicos 0.04% 1.37x
Talbots 0.03% 1.35x
Brooks Brothers 0.03% 1.34x
Jos A. Bank Clothiers 0.27% 1.32x
Composition Percentage: The overlap percentage between the Northeast Pennsylvania Cluster audience and the Location attribute.
Index: A comparison of the Northeast Pennsylvania Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Northeast Pennsylvania Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Northeast Pennsylvania Cluster audience is artsquest.org.

Website Composition Index
artsquest.org 1.13% 174.73x
steelstacks.org 3.18% 161.46x
musikfest.org 2.88% 156.98x
lvb.com 2.27% 146.65x
newsitem.com 1.46% 146.34x
republicanherald.com 4.09% 143.22x
berksmontnews.com 1.49% 141.61x
standardspeaker.com 3.12% 137.48x
sungazette.com 4.01% 136.33x
pahomepage.com 18.41% 128.82x
Composition Percentage: The overlap percentage between the Northeast Pennsylvania Cluster audience and the Web attribute.
Index: A comparison of the Northeast Pennsylvania Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Northeast Pennsylvania Cluster audience is Central Pennsylvania Cluster.

Content Affinity Composition Index
Central Pennsylvania Cluster 34.31% 22.24x
Philadelphia Cluster 21.26% 21.07x
New Jersey Travel Location Cluster 10.89% 20.47x
Lacrosse College Athletics 2.22% 18.73x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.25% 16.73x
Mid-Atlantic Beaches 0.28% 14.03x
Delaware Cluster 4.44% 13.08x
Pittsburgh News 17.41% 12.80x
Upstate New York State Athletics 0.22% 11.45x
Local & Travel England - North Midlands 0.03% 11.33x
Composition Percentage: The overlap percentage between the Northeast Pennsylvania Cluster audience and the Content Affinity attribute.
Index: A comparison of the Northeast Pennsylvania Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Northeast Pennsylvania Cluster audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male