Dstillery Audiences

NORTHERN CALIFORNIA CLUSTER

Audience Size: 825.1 Thousand Devices

Explore the Northern California Cluster Audience

Below you'll find more information about the Northern California Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 825.1 thousand unique devices whose actions qualify for the Northern California Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Northern California Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Northern California Cluster audience is Liberal News Readers.

Interest Composition Index
Liberal News Readers 41.16% 15.27x
Oregon Ducks Fans 36.00% 14.80x
Financial Business Intelligence Researchers 39.58% 14.71x
Arizona Wildcats Fans 35.86% 14.37x
Financial News Readers 35.47% 13.80x
Readers of Filipinos Content 38.88% 13.41x
Advertising Professionals 37.56% 13.35x
Readers of South Asian Content 36.64% 13.29x
Readers of Japanese Content 37.61% 13.17x
Conservative News Readers 39.53% 13.11x
Composition Percentage: The overlap percentage between the Northern California Cluster audience and the Interest attribute.
Index: A comparison of the Northern California Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Northern California Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Northern California Cluster audience is Dressbarn.

Location Composition Index
Dressbarn 0.02% 1.69x
Zumiez 0.01% 1.61x
LOFT 0.01% 1.48x
Chicos 0.02% 1.43x
Banana Republic 0.01% 1.39x
Carhartt 0.19% 1.37x
Maurices 0.02% 1.09x
Buckle 0.01% 1.06x
Victoria's Secret 0.02% 1.02x
Old Navy 0.01% 0.88x
Composition Percentage: The overlap percentage between the Northern California Cluster audience and the Location attribute.
Index: A comparison of the Northern California Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Northern California Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Northern California Cluster audience is capradio.org.

Website Composition Index
capradio.org 1.74% 133.71x
appeal-democrat.com 1.26% 119.25x
redbluffdailynews.com 1.24% 101.64x
mercedsunstar.com 5.05% 100.31x
actionnewsnow.com 6.51% 99.19x
chicoer.com 5.73% 96.41x
krcrtv.com 11.17% 96.03x
dailydemocrat.com 2.23% 91.14x
thereporter.com 1.74% 88.22x
thundervalleyresort.com 1.39% 82.67x
Composition Percentage: The overlap percentage between the Northern California Cluster audience and the Web attribute.
Index: A comparison of the Northern California Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Northern California Cluster audience is Central California Cluster.

Content Affinity Composition Index
Central California Cluster 11.94% 31.08x
Local & Travel England - North Midlands 0.14% 23.42x
Assorted Topics (Viral Media, Paid Traffic) 0.03% 22.49x
Tahoe & Reno Tourism 7.91% 22.29x
Southern California Cluster 0.13% 22.23x
San Francisco Tourism 0.38% 21.66x
San Francisco Bay Area Cluster 34.87% 20.04x
Los Angeles Cluster 0.27% 18.75x
Environmental Conservation 0.10% 17.94x
San Diego Cluster 19.73% 17.20x
Composition Percentage: The overlap percentage between the Northern California Cluster audience and the Content Affinity attribute.
Index: A comparison of the Northern California Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Northern California Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male