Dstillery Audiences

NORTHERN CALIFORNIA CLUSTER

Audience Size: 1.7 Million Devices

Explore the Northern California Cluster Audience

Below you'll find more information about the Northern California Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Northern California Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Northern California Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Northern California Cluster audience is South West State Fair Visitors.

Interest Composition Index
South West State Fair Visitors 60.85% 16.05x
Santa Cruz Trip Planners 48.55% 14.94x
Tahoe Skiers and Snowboarders 41.86% 13.87x
San Francisco Giants Fans 31.22% 11.80x
Oregon Ducks Fans 25.16% 10.38x
Readers of Filipinos Content 24.56% 10.23x
Liberal News Readers 22.37% 10.13x
Los Angeles Activities Researchers 26.46% 10.08x
Summer Festivals and Fairs Visitors 30.62% 10.04x
San Diego Events Researchers 26.94% 9.90x
Composition Percentage: The overlap percentage between the Northern California Cluster audience and the Interest attribute.
Index: A comparison of the Northern California Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Northern California Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Northern California Cluster audience is Patagonia.

Location Composition Index
Patagonia 0.01% 1.58x
Uniqlo 0.02% 1.42x
The North Face 0.02% 1.33x
REI 0.02% 1.29x
Hugo Boss 0.03% 1.28x
Mens Wearhouse 0.41% 1.22x
Tommy Bahama 0.02% 1.20x
Gymboree 0.05% 1.20x
Bonobos 0.07% 1.10x
Abercrombie & Fitch 0.02% 1.10x
Composition Percentage: The overlap percentage between the Northern California Cluster audience and the Location attribute.
Index: A comparison of the Northern California Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Northern California Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Northern California Cluster audience is godowntownsac.com.

Website Composition Index
godowntownsac.com 1.72% 139.04x
downtowngrid.com 1.73% 136.51x
thundervalleyresort.com 2.31% 133.03x
golyon.com 2.42% 132.10x
paradisepost.com 2.03% 128.09x
orovillemr.com 1.56% 123.41x
sactownmag.com 2.22% 122.92x
cachecreek.com 1.07% 119.64x
auburnjournal.com 1.44% 117.11x
appeal-democrat.com 1.93% 116.50x
Composition Percentage: The overlap percentage between the Northern California Cluster audience and the Web attribute.
Index: A comparison of the Northern California Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Northern California Cluster audience is Central California Cluster.

Content Affinity Composition Index
Central California Cluster 14.51% 22.85x
Tahoe & Reno Tourism 8.00% 22.06x
Los Angeles Cluster 0.70% 21.17x
San Francisco Bay Area Cluster 38.00% 19.60x
San Francisco Tourism 2.36% 19.46x
California Universities 6.58% 14.86x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.15% 13.41x
Southern California Cluster 0.92% 13.39x
Local & Travel England - North Midlands 0.05% 13.24x
San Diego Cluster 15.89% 11.97x
Composition Percentage: The overlap percentage between the Northern California Cluster audience and the Content Affinity attribute.
Index: A comparison of the Northern California Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Northern California Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male