Dstillery Audiences

NORTHERN CALIFORNIA CLUSTER

Audience Size: 1.3 Million Devices

Explore the Northern California Cluster Audience

Below you'll find more information about the Northern California Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Northern California Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Northern California Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Northern California Cluster audience is South West State Fair Visitors.

Interest Composition Index
South West State Fair Visitors 60.60% 17.27x
Santa Cruz Trip Planners 48.87% 15.10x
Tahoe Skiers and Snowboarders 40.71% 14.75x
San Francisco Giants Fans 32.41% 12.64x
Oregon Ducks Fans 24.07% 10.92x
Readers of Filipinos Content 23.39% 10.91x
Liberal News Readers 21.67% 10.79x
Los Angeles Activities Researchers 25.91% 10.71x
Financial Business Intelligence Researchers 21.40% 10.52x
Arizona Wildcats Fans 23.43% 10.52x
Composition Percentage: The overlap percentage between the Northern California Cluster audience and the Interest attribute.
Index: A comparison of the Northern California Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Northern California Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Northern California Cluster audience is Patagonia.

Location Composition Index
Patagonia 0.01% 2.31x
Uniqlo 0.02% 1.61x
Columbia 0.01% 1.36x
Forever 21 0.04% 1.29x
Madewell 0.01% 1.28x
Gymboree 0.04% 1.28x
Urban Outfitters 0.04% 1.22x
Zumiez 0.06% 1.21x
Lane Bryant 0.04% 1.21x
Carhartt 0.06% 1.17x
Composition Percentage: The overlap percentage between the Northern California Cluster audience and the Location attribute.
Index: A comparison of the Northern California Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Northern California Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Northern California Cluster audience is appeal-democrat.com.

Website Composition Index
appeal-democrat.com 1.98% 116.48x
castatefair.org 3.71% 113.44x
actionnewsnow.com 11.44% 112.48x
mymotherlode.com 3.01% 112.19x
sactownmag.com 1.80% 107.00x
redbluffdailynews.com 2.04% 105.35x
thereporter.com 2.41% 103.16x
dailydemocrat.com 2.72% 100.07x
thundervalleyresort.com 2.04% 98.89x
chicoer.com 7.54% 97.95x
Composition Percentage: The overlap percentage between the Northern California Cluster audience and the Web attribute.
Index: A comparison of the Northern California Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Northern California Cluster audience is Central California Cluster.

Content Affinity Composition Index
Central California Cluster 14.79% 23.87x
Tahoe & Reno Tourism 7.58% 23.28x
Los Angeles Cluster 0.59% 20.76x
San Francisco Tourism 1.83% 20.38x
San Francisco Bay Area Cluster 38.91% 20.10x
Local & Travel England - North Midlands 0.06% 15.19x
California Universities 5.67% 14.78x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.11% 14.35x
Southern California Cluster 0.69% 13.99x
Environmental Conservation 0.06% 12.19x
Composition Percentage: The overlap percentage between the Northern California Cluster audience and the Content Affinity attribute.
Index: A comparison of the Northern California Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Northern California Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male