Dstillery Audiences

NORTHERN CALIFORNIA CLUSTER

Audience Size: 980.4 Thousand Devices

Explore the Northern California Cluster Audience

Below you'll find more information about the Northern California Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 980.4 thousand unique devices whose actions qualify for the Northern California Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Northern California Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Northern California Cluster audience is Readers of Japanese Content.

Interest Composition Index
Readers of Japanese Content 40.00% 54.87x
Liberal News Readers 34.00% 52.61x
Financial Business Intelligence Researchers 37.00% 51.48x
Tampa and St Petersburg Trip Planners 41.00% 50.19x
Law Enforcement Officers 49.00% 46.23x
TV Advertising Professionals 26.00% 46.13x
Readers of Russian Content 42.00% 45.64x
Advertising Professionals 32.00% 45.18x
Country Music Fans 39.00% 44.11x
Readers of Filipinos Content 41.00% 43.81x
Composition Percentage: The overlap percentage between the Northern California Cluster audience and the Interest attribute.
Index: A comparison of the Northern California Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Northern California Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Northern California Cluster audience is Carhartt.

Location Composition Index
Carhartt 0.38% 2.20x
Lane Bryant 0.01% 1.88x
Maurices 0.01% 1.03x
Composition Percentage: The overlap percentage between the Northern California Cluster audience and the Location attribute.
Index: A comparison of the Northern California Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Northern California Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Northern California Cluster audience is capradio.org.

Website Composition Index
capradio.org 2.38% 117.73x
appeal-democrat.com 1.48% 110.15x
redbluffdailynews.com 1.26% 90.95x
mercedsunstar.com 5.91% 89.36x
actionnewsnow.com 6.45% 88.80x
mtshastanews.com 1.01% 86.06x
chicoer.com 5.61% 83.77x
krcrtv.com 12.63% 80.58x
dailydemocrat.com 2.34% 80.01x
thereporter.com 1.67% 80.01x
Composition Percentage: The overlap percentage between the Northern California Cluster audience and the Web attribute.
Index: A comparison of the Northern California Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Northern California Cluster audience is Central California Cluster.

Content Affinity Composition Index
Central California Cluster 15.11% 69.48x
San Francisco Bay Area Cluster 35.37% 43.11x
Middle East News 8.03% 39.40x
Conservatives & Conspiracies 11.47% 37.98x
San Diego Cluster 20.27% 34.08x
Tahoe & Reno Tourism 7.65% 34.03x
Assorted Topics (Viral Media, Paid Traffic) 23.71% 31.46x
Fox News Content Consumers 18.36% 30.97x
Idaho Cluster 15.49% 30.36x
Australia & New Zealand Media 3.25% 29.62x
Composition Percentage: The overlap percentage between the Northern California Cluster audience and the Content Affinity attribute.
Index: A comparison of the Northern California Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Northern California Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female