Explore the Northern California Cluster Audience
Below you'll find more information about the Northern California Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Northern California Cluster audience.
INTERESTS
The Northern California Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Northern California Cluster audience is Tahoe Skiers and Snowboarders.
| Interest | Composition | Index |
| Tahoe Skiers and Snowboarders | 39.18% | 16.83x |
| Santa Cruz Trip Planners | 46.20% | 16.60x |
| San Francisco Giants Fans | 25.05% | 14.36x |
| Liberal News Readers | 16.58% | 12.05x |
| Summer Festivals and Fairs Visitors | 28.23% | 11.52x |
| Readers of Filipinos Content | 18.05% | 11.49x |
| Oregon Ducks Fans | 20.48% | 11.14x |
| Financial Business Intelligence Researchers | 18.50% | 11.03x |
| San Francisco Activities Researchers | 22.33% | 10.84x |
| San Diego Events Researchers | 22.33% | 10.84x |
Composition Percentage:
The overlap percentage between the Northern California Cluster audience and the Interest attribute.
Index: A comparison of the Northern California Cluster audience to the internet population.
Curious about what else the Northern California Cluster audience is interested in?
Sign Up
APPAREL RETAILERS
The Northern California Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Northern California Cluster audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 0.01% | 2.35x |
| Gymboree | 0.04% | 1.69x |
| Levi Strauss | 0.02% | 1.68x |
| The North Face | 0.03% | 1.66x |
| Charlotte Russe | 0.03% | 1.61x |
| Calvin Klein | 0.01% | 1.56x |
| Carhartt | 0.16% | 1.41x |
| Abercrombie & Fitch | 0.04% | 1.35x |
| Forever 21 | 0.05% | 1.31x |
| Zumiez | 0.04% | 1.31x |
Composition Percentage:
The overlap percentage between the Northern California Cluster audience and the Location attribute.
Index: A comparison of the Northern California Cluster audience to the internet population.
Want to find more of the Northern California Cluster audience in the real world?
Sign Up
WEBSITES
The Northern California Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Northern California Cluster audience is downtowngrid.com.
| Website | Composition | Index |
| downtowngrid.com | 2.12% | 196.71x |
| folsomtelegraph.com | 1.64% | 189.01x |
| orovillemr.com | 1.33% | 183.58x |
| paradisepost.com | 2.59% | 177.74x |
| sactownmag.com | 2.61% | 176.26x |
| castatefair.org | 3.43% | 176.14x |
| golyon.com | 3.40% | 175.98x |
| thepresstribune.com | 1.89% | 168.14x |
| thundervalleyresort.com | 5.11% | 167.79x |
| raleys.com | 1.13% | 163.88x |
Composition Percentage:
The overlap percentage between the Northern California Cluster audience and the Web attribute.
Index: A comparison of the Northern California Cluster audience to the internet population.
Want to see more of the websites the Northern California Cluster audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Northern California Cluster audience is Tahoe & Reno Tourism.
| Content Affinity | Composition | Index |
| Tahoe & Reno Tourism | 8.69% | 26.57x |
| San Francisco Tourism | 3.67% | 23.44x |
| Central California Cluster | 10.42% | 23.16x |
| San Francisco Bay Area Cluster | 35.33% | 23.11x |
| Los Angeles Cluster | 1.03% | 21.31x |
| California Universities | 9.53% | 16.93x |
| Southern California Cluster | 1.61% | 15.09x |
| Local & Travel England - North Midlands | 0.04% | 14.82x |
| Assorted Topics (Viral Media, Paid Traffic) | 4.86% | 14.09x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.22% | 13.77x |
Composition Percentage:
The overlap percentage between the Northern California Cluster audience and the Content Affinity attribute.
Index: A comparison of the Northern California Cluster audience to the internet population.
Want to see more of the Content Affinities the Northern California Cluster audience visits?
Sign Up
DEMOGRAPHICS
The Northern California Cluster audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
Interested in seeing other characteristics of the Northern California Cluster audience?
Sign Up