Dstillery Audiences

NORTHERN CALIFORNIA CLUSTER

Audience Size: 657.2 Thousand Devices

Explore the Northern California Cluster Audience

Below you'll find more information about the Northern California Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 657.2 thousand unique devices whose actions qualify for the Northern California Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Northern California Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Northern California Cluster audience is Liberal News Readers.

Interest Composition Index
Liberal News Readers 38.85% 21.72x
Financial Business Intelligence Researchers 37.67% 21.16x
Advertising Professionals 34.47% 19.38x
Financial News Readers 33.07% 19.11x
Law Enforcement Officers 42.06% 19.02x
Readers of South Asian Content 34.82% 18.54x
Oregon Ducks Fans 38.97% 18.33x
Tampa and St Petersburg Trip Planners 35.66% 18.17x
Readers of Filipinos Content 34.97% 17.93x
Cholesterol Researchers 28.80% 17.92x
Composition Percentage: The overlap percentage between the Northern California Cluster audience and the Interest attribute.
Index: A comparison of the Northern California Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Northern California Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Northern California Cluster audience is Carhartt.

Location Composition Index
Carhartt 0.05% 1.08x
Composition Percentage: The overlap percentage between the Northern California Cluster audience and the Location attribute.
Index: A comparison of the Northern California Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Northern California Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Northern California Cluster audience is appeal-democrat.com.

Website Composition Index
appeal-democrat.com 1.08% 135.50x
actionnewsnow.com 7.99% 123.84x
chicoer.com 4.46% 122.05x
mercedsunstar.com 3.68% 118.37x
krcrtv.com 9.31% 117.52x
redbluffdailynews.com 1.07% 115.72x
dailydemocrat.com 1.73% 109.32x
thereporter.com 1.56% 106.41x
fox40.com 23.70% 103.43x
redding.com 9.61% 101.46x
Composition Percentage: The overlap percentage between the Northern California Cluster audience and the Web attribute.
Index: A comparison of the Northern California Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Northern California Cluster audience is Central California Cluster.

Content Affinity Composition Index
Central California Cluster 8.06% 42.85x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.08% 30.18x
Tahoe & Reno Tourism 6.02% 29.25x
San Francisco Bay Area Cluster 30.90% 28.30x
Environmental Conservation 0.10% 25.20x
San Diego Cluster 15.59% 24.86x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.15% 23.37x
Los Angeles Cluster 0.17% 22.79x
Local & Travel England - Northern England 0.39% 22.56x
Alaska Cluster 2.68% 21.74x
Composition Percentage: The overlap percentage between the Northern California Cluster audience and the Content Affinity attribute.
Index: A comparison of the Northern California Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Northern California Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male