Dstillery Audiences

NORTHERN CALIFORNIA CLUSTER

Audience Size: 1.6 Million Devices

Explore the Northern California Cluster Audience

Below you'll find more information about the Northern California Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Northern California Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Northern California Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Northern California Cluster audience is Tahoe Skiers and Snowboarders.

Interest Composition Index
Tahoe Skiers and Snowboarders 41.59% 16.82x
Liberal News Readers 16.43% 12.10x
Summer Festivals and Fairs Visitors 31.68% 11.57x
Readers of Filipinos Content 18.63% 11.10x
Financial Business Intelligence Researchers 17.38% 10.88x
Oregon Ducks Fans 20.35% 10.80x
San Francisco Trip Planners 26.90% 10.78x
Financial News Readers 14.78% 10.47x
Conservative News Readers 17.38% 10.46x
Social Liberals 17.61% 10.20x
Composition Percentage: The overlap percentage between the Northern California Cluster audience and the Interest attribute.
Index: A comparison of the Northern California Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Northern California Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Northern California Cluster audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.01% 1.56x
Gymboree 0.03% 1.46x
Carhartt 0.21% 1.46x
Zumiez 0.02% 1.37x
The North Face 0.02% 1.28x
Levi Strauss 0.01% 1.21x
Express 0.02% 1.17x
Forever 21 0.03% 1.06x
Madewell 0.01% 0.99x
Dressbarn 0.03% 0.97x
Composition Percentage: The overlap percentage between the Northern California Cluster audience and the Location attribute.
Index: A comparison of the Northern California Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Northern California Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Northern California Cluster audience is placerherald.com.

Website Composition Index
placerherald.com 0.72% 198.20x
orovillemr.com 1.39% 191.35x
turlockjournal.com 0.66% 190.39x
grapefestival.com 0.58% 188.84x
harlows.com 0.75% 187.90x
lincolnnewsmessenger.com 0.62% 185.99x
folsomtelegraph.com 1.52% 183.69x
thepresstribune.com 1.99% 182.47x
sactownmag.com 3.01% 181.49x
golyon.com 3.66% 181.01x
Composition Percentage: The overlap percentage between the Northern California Cluster audience and the Web attribute.
Index: A comparison of the Northern California Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Northern California Cluster audience is Tahoe & Reno Tourism.

Content Affinity Composition Index
Tahoe & Reno Tourism 8.72% 28.22x
Central California Cluster 9.79% 23.05x
San Francisco Bay Area Cluster 34.67% 22.79x
San Francisco Tourism 4.20% 22.02x
Los Angeles Cluster 1.10% 17.51x
California Universities 10.86% 16.44x
Assorted Topics #11662 (Viral Media, Paid Traffic) 4.20% 16.05x
Southern California Cluster 2.03% 13.97x
Los Angeles News 18.71% 13.55x
Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research) 0.25% 11.53x
Composition Percentage: The overlap percentage between the Northern California Cluster audience and the Content Affinity attribute.
Index: A comparison of the Northern California Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Northern California Cluster audience resonates most for the following age and income brackets.
Age
55-64
Income
$50,000-$74,999