Dstillery Audiences

NORTHERN CALIFORNIA CLUSTER

Audience Size: 1.1 Million Devices

Explore the Northern California Cluster Audience

Below you'll find more information about the Northern California Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Northern California Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Northern California Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Northern California Cluster audience is Liberal News Readers.

Interest Composition Index
Liberal News Readers 35.85% 18.23x
Financial Business Intelligence Researchers 34.84% 17.32x
Conservative News Readers 36.00% 17.10x
Oregon Ducks Fans 36.28% 16.27x
Readers of Filipinos Content 33.97% 16.18x
Advertising Professionals 31.96% 15.91x
Readers of Japanese Content 31.50% 15.77x
Financial News Readers 31.11% 15.69x
Arizona Wildcats Fans 36.29% 15.68x
Readers of Russian Content 34.01% 15.63x
Composition Percentage: The overlap percentage between the Northern California Cluster audience and the Interest attribute.
Index: A comparison of the Northern California Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Northern California Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Northern California Cluster audience is Carhartt.

Location Composition Index
Carhartt 0.16% 1.30x
Composition Percentage: The overlap percentage between the Northern California Cluster audience and the Location attribute.
Index: A comparison of the Northern California Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Northern California Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Northern California Cluster audience is castatefair.org.

Website Composition Index
castatefair.org 1.07% 160.45x
goldrushcam.com 1.10% 136.12x
paradisepost.com 1.02% 135.04x
capradio.org 3.25% 128.01x
redbluffdailynews.com 1.78% 120.67x
appeal-democrat.com 1.60% 117.12x
thereporter.com 1.92% 102.53x
thundervalleyresort.com 1.76% 101.38x
dailydemocrat.com 2.69% 100.69x
actionnewsnow.com 7.05% 100.58x
Composition Percentage: The overlap percentage between the Northern California Cluster audience and the Web attribute.
Index: A comparison of the Northern California Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Northern California Cluster audience is Central California Cluster.

Content Affinity Composition Index
Central California Cluster 14.39% 39.73x
Los Angeles Cluster 0.36% 33.86x
San Francisco Tourism 0.81% 30.09x
San Francisco Bay Area Cluster 37.00% 26.54x
Local & Travel England - North Midlands 0.12% 25.00x
Tahoe & Reno Tourism 8.33% 24.48x
Southern California Cluster 0.26% 24.25x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.08% 21.82x
Assorted Topics (Viral Media, Paid Traffic) 0.06% 21.18x
San Diego Cluster 19.87% 20.91x
Composition Percentage: The overlap percentage between the Northern California Cluster audience and the Content Affinity attribute.
Index: A comparison of the Northern California Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Northern California Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male