Dstillery Audiences

NORTHERN CALIFORNIA CLUSTER

Audience Size: 1.7 Million Devices

Explore the Northern California Cluster Audience

Below you'll find more information about the Northern California Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Northern California Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Northern California Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Northern California Cluster audience is Tahoe Skiers and Snowboarders.

Interest Composition Index
Tahoe Skiers and Snowboarders 39.18% 16.83x
Santa Cruz Trip Planners 46.20% 16.60x
San Francisco Giants Fans 25.05% 14.36x
Liberal News Readers 16.58% 12.05x
Summer Festivals and Fairs Visitors 28.23% 11.52x
Readers of Filipinos Content 18.05% 11.49x
Oregon Ducks Fans 20.48% 11.14x
Financial Business Intelligence Researchers 18.50% 11.03x
San Francisco Activities Researchers 22.33% 10.84x
San Diego Events Researchers 22.33% 10.84x
Composition Percentage: The overlap percentage between the Northern California Cluster audience and the Interest attribute.
Index: A comparison of the Northern California Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Northern California Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Northern California Cluster audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.01% 2.35x
Gymboree 0.04% 1.69x
Levi Strauss 0.02% 1.68x
The North Face 0.03% 1.66x
Charlotte Russe 0.03% 1.61x
Calvin Klein 0.01% 1.56x
Carhartt 0.16% 1.41x
Abercrombie & Fitch 0.04% 1.35x
Forever 21 0.05% 1.31x
Zumiez 0.04% 1.31x
Composition Percentage: The overlap percentage between the Northern California Cluster audience and the Location attribute.
Index: A comparison of the Northern California Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Northern California Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Northern California Cluster audience is downtowngrid.com.

Website Composition Index
downtowngrid.com 2.12% 196.71x
folsomtelegraph.com 1.64% 189.01x
orovillemr.com 1.33% 183.58x
paradisepost.com 2.59% 177.74x
sactownmag.com 2.61% 176.26x
castatefair.org 3.43% 176.14x
golyon.com 3.40% 175.98x
thepresstribune.com 1.89% 168.14x
thundervalleyresort.com 5.11% 167.79x
raleys.com 1.13% 163.88x
Composition Percentage: The overlap percentage between the Northern California Cluster audience and the Web attribute.
Index: A comparison of the Northern California Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Northern California Cluster audience is Tahoe & Reno Tourism.

Content Affinity Composition Index
Tahoe & Reno Tourism 8.69% 26.57x
San Francisco Tourism 3.67% 23.44x
Central California Cluster 10.42% 23.16x
San Francisco Bay Area Cluster 35.33% 23.11x
Los Angeles Cluster 1.03% 21.31x
California Universities 9.53% 16.93x
Southern California Cluster 1.61% 15.09x
Local & Travel England - North Midlands 0.04% 14.82x
Assorted Topics (Viral Media, Paid Traffic) 4.86% 14.09x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.22% 13.77x
Composition Percentage: The overlap percentage between the Northern California Cluster audience and the Content Affinity attribute.
Index: A comparison of the Northern California Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Northern California Cluster audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male