Dstillery Audiences

NORTHERN CALIFORNIA CLUSTER

Audience Size: 586.6 Thousand Devices

Explore the Northern California Cluster Audience

Below you'll find more information about the Northern California Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 586.6 thousand unique devices whose actions qualify for the Northern California Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Northern California Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Northern California Cluster audience is Liberal News Readers.

Interest Composition Index
Liberal News Readers 24.05% 22.96x
Tampa and St Petersburg Trip Planners 27.88% 21.48x
Law Enforcement Officers 37.77% 21.22x
Financial Business Intelligence Researchers 25.28% 21.13x
Oregon Ducks Fans 27.35% 19.16x
Advertising Professionals 22.53% 18.24x
Remdesivir Information Researchers 18.82% 17.54x
Vacation Rental Accommodation Researchers 15.55% 16.78x
Drama Show Watchers 19.34% 16.68x
Financial News Readers 17.12% 16.49x
Composition Percentage: The overlap percentage between the Northern California Cluster audience and the Interest attribute.
Index: A comparison of the Northern California Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Northern California Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Northern California Cluster audience is Zumiez.

Location Composition Index
Zumiez 0.02% 1.74x
Express 0.02% 1.40x
Dressbarn 0.01% 1.39x
Lane Bryant 0.01% 1.36x
Old Navy 0.02% 1.22x
Maurices 0.03% 1.20x
LOFT 0.01% 1.17x
Buckle 0.01% 1.13x
Carhartt 0.13% 1.07x
Journeys 0.02% 0.95x
Composition Percentage: The overlap percentage between the Northern California Cluster audience and the Location attribute.
Index: A comparison of the Northern California Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Northern California Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Northern California Cluster audience is siskiyoudaily.com.

Website Composition Index
siskiyoudaily.com 7.82% 130.50x
actionnewsnow.com 7.33% 125.51x
mtshastanews.com 7.62% 125.44x
krcrtv.com 14.52% 115.87x
chicoer.com 3.03% 104.32x
redding.com 20.20% 102.67x
recordnet.com 17.38% 99.96x
sacramento.cbslocal.com 28.49% 97.69x
mortontimesnews.com 2.49% 94.57x
washingtontimesreporter.com 3.40% 93.71x
Composition Percentage: The overlap percentage between the Northern California Cluster audience and the Web attribute.
Index: A comparison of the Northern California Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Northern California Cluster audience is Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania).

Content Affinity Composition Index
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 5.07% 80.10x
Central California Cluster 5.24% 34.91x
Tahoe & Reno Tourism 5.65% 34.79x
Ohio Universities 6.55% 29.92x
San Francisco Bay Area Cluster 24.05% 27.84x
Environmental Conservation 0.05% 26.66x
New Jersey Travel Location Cluster 8.77% 26.24x
New Hampshire News 10.79% 25.47x
Florida Naples News Cluster 11.06% 23.15x
South Dakota Cluster 9.64% 22.11x
Composition Percentage: The overlap percentage between the Northern California Cluster audience and the Content Affinity attribute.
Index: A comparison of the Northern California Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Northern California Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male