Dstillery Audiences

NORTHERN CALIFORNIA CLUSTER

Audience Size: 636.8 Thousand Devices

Explore the Northern California Cluster Audience

Below you'll find more information about the Northern California Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 636.8 thousand unique devices whose actions qualify for the Northern California Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Northern California Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Northern California Cluster audience is Liberal News Readers.

Interest Composition Index
Liberal News Readers 32.24% 20.21x
Financial Business Intelligence Researchers 31.50% 19.13x
Law Enforcement Officers 37.53% 17.64x
Oregon Ducks Fans 33.73% 17.24x
Advertising Professionals 28.58% 17.07x
Tampa and St Petersburg Trip Planners 28.15% 16.72x
Financial News Readers 25.62% 16.61x
Readers of South Asian Content 26.64% 15.91x
Conservative News Readers 33.53% 15.70x
Cholesterol Researchers 19.98% 15.65x
Composition Percentage: The overlap percentage between the Northern California Cluster audience and the Interest attribute.
Index: A comparison of the Northern California Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Northern California Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Northern California Cluster audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.02% 1.91x
Banana Republic 0.02% 1.69x
Dressbarn 0.02% 1.31x
Zumiez 0.01% 1.15x
Chicos 0.01% 1.02x
Carhartt 0.16% 1.01x
Express 0.01% 0.90x
Journeys 0.02% 0.89x
The Childrens Place 0.02% 0.88x
American Eagle Outfitters 0.01% 0.85x
Composition Percentage: The overlap percentage between the Northern California Cluster audience and the Location attribute.
Index: A comparison of the Northern California Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Northern California Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Northern California Cluster audience is mtshastanews.com.

Website Composition Index
mtshastanews.com 1.22% 152.17x
actionnewsnow.com 8.22% 138.43x
chicoer.com 4.38% 132.02x
redbluffdailynews.com 1.10% 129.65x
krcrtv.com 16.05% 129.29x
newsreview.com 1.03% 123.77x
fox40.com 19.45% 117.06x
dailydemocrat.com 1.35% 112.96x
siskiyoudaily.com 2.25% 112.02x
sacramento.cbslocal.com 40.16% 111.52x
Composition Percentage: The overlap percentage between the Northern California Cluster audience and the Web attribute.
Index: A comparison of the Northern California Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Northern California Cluster audience is Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania).

Content Affinity Composition Index
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.72% 38.19x
Tahoe & Reno Tourism 7.33% 38.02x
Central California Cluster 6.80% 36.86x
San Francisco Bay Area Cluster 30.17% 26.44x
Environmental Conservation 0.07% 22.52x
San Diego Cluster 11.88% 22.02x
Los Angeles Cluster 0.13% 19.54x
Australia & New Zealand Media 2.08% 18.57x
Local & Travel England - Northern England 0.26% 18.36x
Local & Travel England - North Midlands 0.09% 17.98x
Composition Percentage: The overlap percentage between the Northern California Cluster audience and the Content Affinity attribute.
Index: A comparison of the Northern California Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Northern California Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male