Explore the Northern California Cluster Audience
Below you'll find more information about the Northern California Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Northern California Cluster audience.
INTERESTS
The Northern California Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Northern California Cluster audience is Tahoe Skiers and Snowboarders.
| Interest | Composition | Index |
| Tahoe Skiers and Snowboarders | 41.59% | 16.82x |
| Liberal News Readers | 16.43% | 12.10x |
| Summer Festivals and Fairs Visitors | 31.68% | 11.57x |
| Readers of Filipinos Content | 18.63% | 11.10x |
| Financial Business Intelligence Researchers | 17.38% | 10.88x |
| Oregon Ducks Fans | 20.35% | 10.80x |
| San Francisco Trip Planners | 26.90% | 10.78x |
| Financial News Readers | 14.78% | 10.47x |
| Conservative News Readers | 17.38% | 10.46x |
| Social Liberals | 17.61% | 10.20x |
Composition Percentage:
The overlap percentage between the Northern California Cluster audience and the Interest attribute.
Index: A comparison of the Northern California Cluster audience to the internet population.
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APPAREL RETAILERS
The Northern California Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Northern California Cluster audience is Eddie Bauer.
| Location | Composition | Index |
| Eddie Bauer | 0.01% | 1.56x |
| Gymboree | 0.03% | 1.46x |
| Carhartt | 0.21% | 1.46x |
| Zumiez | 0.02% | 1.37x |
| The North Face | 0.02% | 1.28x |
| Levi Strauss | 0.01% | 1.21x |
| Express | 0.02% | 1.17x |
| Forever 21 | 0.03% | 1.06x |
| Madewell | 0.01% | 0.99x |
| Dressbarn | 0.03% | 0.97x |
Composition Percentage:
The overlap percentage between the Northern California Cluster audience and the Location attribute.
Index: A comparison of the Northern California Cluster audience to the internet population.
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WEBSITES
The Northern California Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Northern California Cluster audience is placerherald.com.
| Website | Composition | Index |
| placerherald.com | 0.72% | 198.20x |
| orovillemr.com | 1.39% | 191.35x |
| turlockjournal.com | 0.66% | 190.39x |
| grapefestival.com | 0.58% | 188.84x |
| harlows.com | 0.75% | 187.90x |
| lincolnnewsmessenger.com | 0.62% | 185.99x |
| folsomtelegraph.com | 1.52% | 183.69x |
| thepresstribune.com | 1.99% | 182.47x |
| sactownmag.com | 3.01% | 181.49x |
| golyon.com | 3.66% | 181.01x |
Composition Percentage:
The overlap percentage between the Northern California Cluster audience and the Web attribute.
Index: A comparison of the Northern California Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Northern California Cluster audience is Tahoe & Reno Tourism.
| Content Affinity | Composition | Index |
| Tahoe & Reno Tourism | 8.72% | 28.22x |
| Central California Cluster | 9.79% | 23.05x |
| San Francisco Bay Area Cluster | 34.67% | 22.79x |
| San Francisco Tourism | 4.20% | 22.02x |
| Los Angeles Cluster | 1.10% | 17.51x |
| California Universities | 10.86% | 16.44x |
| Assorted Topics #11662 (Viral Media, Paid Traffic) | 4.20% | 16.05x |
| Southern California Cluster | 2.03% | 13.97x |
| Los Angeles News | 18.71% | 13.55x |
| Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research) | 0.25% | 11.53x |
Composition Percentage:
The overlap percentage between the Northern California Cluster audience and the Content Affinity attribute.
Index: A comparison of the Northern California Cluster audience to the internet population.
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DEMOGRAPHICS
The Northern California Cluster audience resonates most for the following age and income brackets.
Age
55-64
Income
$50,000-$74,999
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