Dstillery Audiences

NORTHERN CALIFORNIA CLUSTER

Audience Size: 1.7 Million Devices

Explore the Northern California Cluster Audience

Below you'll find more information about the Northern California Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Northern California Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Northern California Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Northern California Cluster audience is Santa Cruz Trip Planners.

Interest Composition Index
Santa Cruz Trip Planners 43.71% 17.70x
Tahoe Skiers and Snowboarders 38.38% 16.17x
San Francisco Giants Fans 26.06% 13.77x
Liberal News Readers 16.52% 11.81x
Financial Business Intelligence Researchers 16.84% 11.21x
Summer Festivals and Fairs Visitors 27.82% 11.02x
Oregon Ducks Fans 19.35% 10.96x
Readers of Filipinos Content 18.26% 10.87x
San Francisco Trip Planners 24.57% 10.45x
Conservative News Readers 17.72% 10.38x
Composition Percentage: The overlap percentage between the Northern California Cluster audience and the Interest attribute.
Index: A comparison of the Northern California Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Northern California Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Northern California Cluster audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.01% 2.65x
Eddie Bauer 0.02% 1.81x
The North Face 0.03% 1.51x
Uniqlo 0.01% 1.50x
Lorna Jane 0.01% 1.40x
Carhartt 0.22% 1.33x
Gymboree 0.03% 1.30x
Forever 21 0.04% 1.23x
Chicos 0.05% 1.15x
Michael Kors 0.02% 1.13x
Composition Percentage: The overlap percentage between the Northern California Cluster audience and the Location attribute.
Index: A comparison of the Northern California Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Northern California Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Northern California Cluster audience is downtowngrid.com.

Website Composition Index
downtowngrid.com 2.30% 189.48x
orovillemr.com 1.38% 178.29x
godowntownsac.com 2.45% 178.27x
folsomtelegraph.com 1.73% 175.10x
castatefair.org 4.26% 172.91x
sactownmag.com 2.86% 172.84x
golyon.com 3.50% 171.90x
appeal-democrat.com 1.21% 170.50x
paradisepost.com 2.97% 165.82x
redbluffdailynews.com 1.40% 165.29x
Composition Percentage: The overlap percentage between the Northern California Cluster audience and the Web attribute.
Index: A comparison of the Northern California Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Northern California Cluster audience is Tahoe & Reno Tourism.

Content Affinity Composition Index
Tahoe & Reno Tourism 8.24% 25.97x
San Francisco Bay Area Cluster 35.06% 22.21x
Central California Cluster 9.90% 21.71x
San Francisco Tourism 3.82% 21.01x
Los Angeles Cluster 1.03% 17.74x
California Universities 9.80% 15.77x
Assorted Topics #11662 (Viral Media, Paid Traffic) 4.70% 14.49x
Southern California Cluster 1.78% 13.38x
Los Angeles News 21.11% 11.98x
Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research) 0.24% 11.34x
Composition Percentage: The overlap percentage between the Northern California Cluster audience and the Content Affinity attribute.
Index: A comparison of the Northern California Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Northern California Cluster audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male