Dstillery Audiences

NORTHERN CALIFORNIA CLUSTER

Audience Size: 1.7 Million Devices

Explore the Northern California Cluster Audience

Below you'll find more information about the Northern California Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Northern California Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Northern California Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Northern California Cluster audience is Santa Cruz Trip Planners.

Interest Composition Index
Santa Cruz Trip Planners 41.43% 19.84x
Tahoe Skiers and Snowboarders 35.47% 18.71x
San Francisco Giants Fans 22.49% 14.71x
Summer Festivals and Fairs Visitors 25.31% 12.57x
Liberal News Readers 16.52% 12.43x
Readers of Filipinos Content 18.08% 12.03x
San Francisco Activities Researchers 21.08% 12.00x
San Diego Events Researchers 21.07% 12.00x
Oregon Ducks Fans 18.46% 11.88x
Financial Business Intelligence Researchers 17.94% 11.48x
Composition Percentage: The overlap percentage between the Northern California Cluster audience and the Interest attribute.
Index: A comparison of the Northern California Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Northern California Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Northern California Cluster audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.31% 1.03x
Jos A. Bank Clothiers 0.16% 0.83x
Composition Percentage: The overlap percentage between the Northern California Cluster audience and the Location attribute.
Index: A comparison of the Northern California Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Northern California Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Northern California Cluster audience is folsomtelegraph.com.

Website Composition Index
folsomtelegraph.com 1.29% 169.63x
thundervalleyresort.com 4.03% 156.03x
orovillemr.com 1.34% 154.54x
paradisepost.com 2.44% 153.98x
sactownmag.com 2.44% 152.03x
thepresstribune.com 1.50% 150.78x
golyon.com 3.54% 150.44x
castatefair.org 3.16% 146.22x
auburnjournal.com 2.56% 139.74x
uniondemocrat.com 2.08% 138.53x
Composition Percentage: The overlap percentage between the Northern California Cluster audience and the Web attribute.
Index: A comparison of the Northern California Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Northern California Cluster audience is Tahoe & Reno Tourism.

Content Affinity Composition Index
Tahoe & Reno Tourism 8.02% 24.03x
Central California Cluster 11.44% 22.32x
San Francisco Tourism 3.29% 21.43x
San Francisco Bay Area Cluster 35.87% 20.82x
California Universities 8.56% 15.23x
Assorted Topics (Viral Media, Paid Traffic) 5.68% 11.71x
San Diego Cluster 15.17% 11.49x
Los Angeles News 24.89% 11.10x
Alaska Cluster 2.11% 9.73x
Middle East News 3.65% 9.47x
Composition Percentage: The overlap percentage between the Northern California Cluster audience and the Content Affinity attribute.
Index: A comparison of the Northern California Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Northern California Cluster audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male