Explore the Northern California Cluster Audience
Below you'll find more information about the Northern California Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Northern California Cluster audience.
INTERESTS
The Northern California Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Northern California Cluster audience is Santa Cruz Trip Planners.
| Interest | Composition | Index |
| Santa Cruz Trip Planners | 37.83% | 20.54x |
| Tahoe Skiers and Snowboarders | 30.90% | 19.26x |
| San Francisco Giants Fans | 21.05% | 14.02x |
| Summer Festivals and Fairs Visitors | 21.56% | 12.25x |
| San Francisco Activities Researchers | 18.43% | 11.87x |
| San Diego Events Researchers | 18.43% | 11.87x |
| Readers of Filipinos Content | 16.68% | 11.74x |
| Liberal News Readers | 16.19% | 11.60x |
| Oregon Ducks Fans | 15.90% | 11.58x |
| San Francisco Trip Planners | 21.85% | 11.24x |
Composition Percentage:
The overlap percentage between the Northern California Cluster audience and the Interest attribute.
Index: A comparison of the Northern California Cluster audience to the internet population.
Curious about what else the Northern California Cluster audience is interested in?
Sign Up
APPAREL RETAILERS
The Northern California Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Northern California Cluster audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.01% | 1.26x |
| REI | 0.01% | 1.24x |
| Eddie Bauer | 0.02% | 1.24x |
| Kate Spade | 0.03% | 1.23x |
| Madewell | 0.03% | 1.21x |
| Hollister | 0.03% | 1.21x |
| Zara | 0.02% | 1.19x |
| Mens Wearhouse | 0.42% | 1.19x |
| The North Face | 0.02% | 1.17x |
| Columbia | 0.01% | 1.15x |
Composition Percentage:
The overlap percentage between the Northern California Cluster audience and the Location attribute.
Index: A comparison of the Northern California Cluster audience to the internet population.
Want to find more of the Northern California Cluster audience in the real world?
Sign Up
WEBSITES
The Northern California Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Northern California Cluster audience is thundervalleyresort.com.
| Website | Composition | Index |
| thundervalleyresort.com | 3.16% | 133.50x |
| orovillemr.com | 1.43% | 129.11x |
| paradisepost.com | 2.28% | 128.87x |
| golyon.com | 3.13% | 128.59x |
| sactownmag.com | 2.60% | 127.05x |
| thepresstribune.com | 1.16% | 125.85x |
| appeal-democrat.com | 1.64% | 119.09x |
| cachecreek.com | 1.44% | 117.84x |
| auburnjournal.com | 1.99% | 117.48x |
| uniondemocrat.com | 1.60% | 116.37x |
Composition Percentage:
The overlap percentage between the Northern California Cluster audience and the Web attribute.
Index: A comparison of the Northern California Cluster audience to the internet population.
Want to see more of the websites the Northern California Cluster audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Northern California Cluster audience is Tahoe & Reno Tourism.
| Content Affinity | Composition | Index |
| Tahoe & Reno Tourism | 7.66% | 21.77x |
| Central California Cluster | 12.61% | 21.50x |
| Los Angeles Cluster | 0.82% | 19.82x |
| San Francisco Bay Area Cluster | 35.76% | 19.11x |
| San Francisco Tourism | 2.88% | 19.06x |
| California Universities | 7.66% | 14.70x |
| Southern California Cluster | 1.16% | 12.80x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.18% | 11.90x |
| Local & Travel England - North Midlands | 0.04% | 10.85x |
| San Diego Cluster | 15.36% | 10.82x |
Composition Percentage:
The overlap percentage between the Northern California Cluster audience and the Content Affinity attribute.
Index: A comparison of the Northern California Cluster audience to the internet population.
Want to see more of the Content Affinities the Northern California Cluster audience visits?
Sign Up
DEMOGRAPHICS
The Northern California Cluster audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
Interested in seeing other characteristics of the Northern California Cluster audience?
Sign Up