Explore the Northern California Cluster Audience
Below you'll find more information about the Northern California Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 934.1 thousand unique devices whose actions qualify for the Northern California Cluster audience.
INTERESTS
The Northern California Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Northern California Cluster audience is Liberal News Readers.
| Interest | Composition | Index |
| Liberal News Readers | 36.29% | 21.41x |
| Financial Business Intelligence Researchers | 35.55% | 20.29x |
| Law Enforcement Officers | 40.54% | 18.82x |
| Advertising Professionals | 31.80% | 18.61x |
| Financial News Readers | 30.79% | 18.28x |
| Readers of South Asian Content | 31.17% | 17.90x |
| Oregon Ducks Fans | 35.99% | 17.76x |
| Tampa and St Petersburg Trip Planners | 32.05% | 17.51x |
| Readers of Filipinos Content | 31.26% | 17.41x |
| Readers of Russian Content | 36.80% | 17.37x |
Composition Percentage:
The overlap percentage between the Northern California Cluster audience and the Interest attribute.
Index: A comparison of the Northern California Cluster audience to the internet population.
Curious about what else the Northern California Cluster audience is interested in?
Sign Up
APPAREL RETAILERS
The Northern California Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Northern California Cluster audience is Gap.
| Location | Composition | Index |
| Gap | 0.02% | 1.90x |
| H&M | 0.01% | 1.52x |
| Chicos | 0.02% | 1.35x |
| Lane Bryant | 0.02% | 1.22x |
| J. Crew | 0.01% | 1.18x |
| Michael Kors | 0.01% | 1.16x |
| Carhartt | 0.19% | 1.14x |
| White House Black Market | 0.02% | 1.13x |
| Dressbarn | 0.01% | 1.07x |
| The Childrens Place | 0.02% | 1.03x |
Composition Percentage:
The overlap percentage between the Northern California Cluster audience and the Location attribute.
Index: A comparison of the Northern California Cluster audience to the internet population.
Want to find more of the Northern California Cluster audience in the real world?
Sign Up
WEBSITES
The Northern California Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Northern California Cluster audience is appeal-democrat.com.
| Website | Composition | Index |
| appeal-democrat.com | 1.13% | 103.73x |
| chicoer.com | 4.39% | 101.74x |
| mtshastanews.com | 1.31% | 101.68x |
| actionnewsnow.com | 7.60% | 97.50x |
| redbluffdailynews.com | 1.11% | 97.28x |
| dailydemocrat.com | 1.73% | 94.02x |
| krcrtv.com | 13.22% | 93.01x |
| fox40.com | 22.29% | 86.96x |
| thereporter.com | 1.69% | 82.51x |
| siskiyoudaily.com | 1.33% | 81.61x |
Composition Percentage:
The overlap percentage between the Northern California Cluster audience and the Web attribute.
Index: A comparison of the Northern California Cluster audience to the internet population.
Want to see more of the websites the Northern California Cluster audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Northern California Cluster audience is Central California Cluster.
| Content Affinity | Composition | Index |
| Central California Cluster | 7.66% | 38.22x |
| Tahoe & Reno Tourism | 5.93% | 27.37x |
| San Francisco Bay Area Cluster | 32.05% | 25.77x |
| San Diego Cluster | 14.87% | 23.23x |
| Environmental Conservation | 0.10% | 21.16x |
| Local & Travel England - Northern England | 0.36% | 21.12x |
| Local & Travel England - North Midlands | 0.12% | 20.44x |
| Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 0.14% | 19.86x |
| Australia & New Zealand Media | 3.08% | 19.68x |
| Alaska Cluster | 2.06% | 19.07x |
Composition Percentage:
The overlap percentage between the Northern California Cluster audience and the Content Affinity attribute.
Index: A comparison of the Northern California Cluster audience to the internet population.
Want to see more of the Content Affinities the Northern California Cluster audience visits?
Sign Up
DEMOGRAPHICS
The Northern California Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
Interested in seeing other characteristics of the Northern California Cluster audience?
Sign Up