Dstillery Audiences

NORTHERN CALIFORNIA CLUSTER

Audience Size: 399.3 Thousand Devices

Explore the Northern California Cluster Audience

Below you'll find more information about the Northern California Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 399.3 thousand unique devices whose actions qualify for the Northern California Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Northern California Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Northern California Cluster audience is Financial Business Intelligence Researchers.

Interest Composition Index
Financial Business Intelligence Researchers 22.54% 26.60x
San Francisco Trip Planners 36.05% 23.69x
Advertising Professionals 20.04% 22.57x
Oregon Ducks Fans 26.96% 22.50x
Los Angeles Trip Planners 35.19% 22.47x
Drama Show Watchers 15.96% 20.90x
Vacation Rental Accommodation Researchers 11.68% 20.15x
Remdesivir Information Researchers 18.36% 18.95x
TV Advertising Professionals 12.98% 18.35x
Audio Book Listeners 18.29% 18.25x
Composition Percentage: The overlap percentage between the Northern California Cluster audience and the Interest attribute.
Index: A comparison of the Northern California Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Northern California Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Northern California Cluster audience is Carhartt.

Location Composition Index
Carhartt 0.02% 2.62x
Michael Kors 0.02% 1.95x
Jos A. Bank Clothiers 0.01% 1.87x
Lululemon 0.01% 1.42x
Lane Bryant 0.01% 1.41x
Old Navy 0.02% 1.11x
Victoria's Secret 0.01% 0.89x
Buckle 0.01% 0.88x
Express 0.01% 0.79x
Urban Outfitters 0.01% 0.77x
Composition Percentage: The overlap percentage between the Northern California Cluster audience and the Location attribute.
Index: A comparison of the Northern California Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Northern California Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Northern California Cluster audience is siskiyoudaily.com.

Website Composition Index
siskiyoudaily.com 6.34% 191.66x
mtshastanews.com 6.15% 190.64x
actionnewsnow.com 6.61% 180.95x
krcrtv.com 17.22% 162.89x
recordnet.com 13.92% 145.32x
fox40.com 20.86% 142.05x
sacramento.cbslocal.com 22.31% 139.35x
chillicothetimesbulletin.com 1.78% 137.30x
chicoer.com 2.86% 137.24x
waltonsun.com 2.25% 136.99x
Composition Percentage: The overlap percentage between the Northern California Cluster audience and the Web attribute.
Index: A comparison of the Northern California Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Northern California Cluster audience is Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania).

Content Affinity Composition Index
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 3.60% 98.74x
Tahoe & Reno Tourism 5.86% 38.82x
Central California Cluster 4.50% 37.08x
San Francisco Bay Area Cluster 20.55% 34.13x
Ohio Universities 4.67% 33.40x
New Jersey Travel Location Cluster 6.34% 24.92x
New Hampshire News 8.40% 24.40x
Florida Naples News Cluster 8.46% 23.28x
Los Angeles News 33.28% 21.46x
Hudson Valley New York Media 9.49% 20.33x
Composition Percentage: The overlap percentage between the Northern California Cluster audience and the Content Affinity attribute.
Index: A comparison of the Northern California Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Northern California Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male