Dstillery Audiences

NORTHERN CALIFORNIA CLUSTER

Audience Size: 1.8 Million Devices

Explore the Northern California Cluster Audience

Below you'll find more information about the Northern California Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Northern California Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Northern California Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Northern California Cluster audience is South West State Fair Visitors.

Interest Composition Index
South West State Fair Visitors 63.48% 14.50x
Santa Cruz Trip Planners 49.86% 13.60x
Tahoe Skiers and Snowboarders 45.29% 12.43x
San Francisco Giants Fans 34.36% 11.60x
Readers of Filipinos Content 28.42% 10.19x
Oregon Ducks Fans 28.00% 10.07x
Arizona Wildcats Fans 26.39% 9.86x
Summer Festivals and Fairs Visitors 32.22% 9.76x
Los Angeles Activities Researchers 30.12% 9.73x
Liberal News Readers 27.34% 9.58x
Composition Percentage: The overlap percentage between the Northern California Cluster audience and the Interest attribute.
Index: A comparison of the Northern California Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Northern California Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Northern California Cluster audience is Patagonia.

Location Composition Index
Patagonia 0.01% 2.05x
Madewell 0.02% 1.52x
Bonobos 0.01% 1.47x
Lululemon 0.03% 1.35x
Zumiez 0.06% 1.32x
Hugo Boss 0.02% 1.31x
Uniqlo 0.01% 1.30x
Michael Kors 0.03% 1.25x
Gymboree 0.03% 1.18x
Buckle 0.04% 1.18x
Composition Percentage: The overlap percentage between the Northern California Cluster audience and the Location attribute.
Index: A comparison of the Northern California Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Northern California Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Northern California Cluster audience is downtowngrid.com.

Website Composition Index
downtowngrid.com 1.30% 123.08x
golyon.com 1.15% 120.95x
godowntownsac.com 1.49% 119.51x
castatefair.org 3.12% 111.73x
orovillemr.com 1.18% 110.07x
paradisepost.com 1.36% 108.56x
appeal-democrat.com 1.97% 103.43x
sactownmag.com 1.84% 102.17x
redbluffdailynews.com 2.12% 98.31x
mymotherlode.com 2.04% 96.35x
Composition Percentage: The overlap percentage between the Northern California Cluster audience and the Web attribute.
Index: A comparison of the Northern California Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Northern California Cluster audience is Central California Cluster.

Content Affinity Composition Index
Central California Cluster 15.15% 23.69x
Tahoe & Reno Tourism 7.83% 23.28x
Los Angeles Cluster 0.56% 21.34x
San Francisco Tourism 1.44% 20.66x
San Francisco Bay Area Cluster 37.90% 20.58x
Local & Travel England - North Midlands 0.08% 16.30x
California Universities 5.23% 15.04x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.09% 15.03x
Southern California Cluster 0.59% 14.72x
Environmental Conservation 0.07% 12.52x
Composition Percentage: The overlap percentage between the Northern California Cluster audience and the Content Affinity attribute.
Index: A comparison of the Northern California Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Northern California Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male