Dstillery Audiences

NORTHERN CALIFORNIA CLUSTER

Audience Size: 1.8 Million Devices

Explore the Northern California Cluster Audience

Below you'll find more information about the Northern California Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Northern California Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Northern California Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Northern California Cluster audience is Santa Cruz Trip Planners.

Interest Composition Index
Santa Cruz Trip Planners 37.83% 20.54x
Tahoe Skiers and Snowboarders 30.90% 19.26x
San Francisco Giants Fans 21.05% 14.02x
Summer Festivals and Fairs Visitors 21.56% 12.25x
San Francisco Activities Researchers 18.43% 11.87x
San Diego Events Researchers 18.43% 11.87x
Readers of Filipinos Content 16.68% 11.74x
Liberal News Readers 16.19% 11.60x
Oregon Ducks Fans 15.90% 11.58x
San Francisco Trip Planners 21.85% 11.24x
Composition Percentage: The overlap percentage between the Northern California Cluster audience and the Interest attribute.
Index: A comparison of the Northern California Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Northern California Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Northern California Cluster audience is Topshop.

Location Composition Index
Topshop 0.01% 1.26x
REI 0.01% 1.24x
Eddie Bauer 0.02% 1.24x
Kate Spade 0.03% 1.23x
Madewell 0.03% 1.21x
Hollister 0.03% 1.21x
Zara 0.02% 1.19x
Mens Wearhouse 0.42% 1.19x
The North Face 0.02% 1.17x
Columbia 0.01% 1.15x
Composition Percentage: The overlap percentage between the Northern California Cluster audience and the Location attribute.
Index: A comparison of the Northern California Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Northern California Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Northern California Cluster audience is thundervalleyresort.com.

Website Composition Index
thundervalleyresort.com 3.16% 133.50x
orovillemr.com 1.43% 129.11x
paradisepost.com 2.28% 128.87x
golyon.com 3.13% 128.59x
sactownmag.com 2.60% 127.05x
thepresstribune.com 1.16% 125.85x
appeal-democrat.com 1.64% 119.09x
cachecreek.com 1.44% 117.84x
auburnjournal.com 1.99% 117.48x
uniondemocrat.com 1.60% 116.37x
Composition Percentage: The overlap percentage between the Northern California Cluster audience and the Web attribute.
Index: A comparison of the Northern California Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Northern California Cluster audience is Tahoe & Reno Tourism.

Content Affinity Composition Index
Tahoe & Reno Tourism 7.66% 21.77x
Central California Cluster 12.61% 21.50x
Los Angeles Cluster 0.82% 19.82x
San Francisco Bay Area Cluster 35.76% 19.11x
San Francisco Tourism 2.88% 19.06x
California Universities 7.66% 14.70x
Southern California Cluster 1.16% 12.80x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.18% 11.90x
Local & Travel England - North Midlands 0.04% 10.85x
San Diego Cluster 15.36% 10.82x
Composition Percentage: The overlap percentage between the Northern California Cluster audience and the Content Affinity attribute.
Index: A comparison of the Northern California Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Northern California Cluster audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male