Dstillery Audiences

NORTHERN CALIFORNIA CLUSTER

Audience Size: 1.3 Million Devices

Explore the Northern California Cluster Audience

Below you'll find more information about the Northern California Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Northern California Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Northern California Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Northern California Cluster audience is Liberal News Readers.

Interest Composition Index
Liberal News Readers 32.78% 15.50x
Financial Business Intelligence Researchers 32.22% 15.06x
Readers of Filipinos Content 33.19% 14.95x
Oregon Ducks Fans 34.43% 14.69x
Conservative News Readers 33.35% 14.66x
Law Enforcement Officers 34.15% 14.06x
Readers of Russian Content 31.84% 13.90x
Readers of South Asian Content 29.84% 13.90x
Financial News Readers 28.65% 13.88x
Arizona Wildcats Fans 33.49% 13.79x
Composition Percentage: The overlap percentage between the Northern California Cluster audience and the Interest attribute.
Index: A comparison of the Northern California Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Northern California Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Northern California Cluster audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.07% 2.08x
Old Navy 0.02% 1.50x
Buckle 0.01% 1.46x
Carhartt 0.13% 1.38x
Banana Republic 0.01% 1.27x
Zumiez 0.01% 1.26x
The Childrens Place 0.01% 1.25x
LOFT 0.01% 1.23x
American Eagle Outfitters 0.01% 1.09x
Victoria's Secret 0.02% 1.03x
Composition Percentage: The overlap percentage between the Northern California Cluster audience and the Location attribute.
Index: A comparison of the Northern California Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Northern California Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Northern California Cluster audience is castatefair.org.

Website Composition Index
castatefair.org 1.90% 151.44x
paradisepost.com 1.30% 138.48x
sactownmag.com 1.32% 132.64x
mymotherlode.com 1.46% 131.24x
appeal-democrat.com 1.58% 130.41x
goldrushcam.com 1.49% 124.70x
redbluffdailynews.com 2.04% 121.98x
capradio.org 5.02% 119.41x
theunion.com 1.26% 117.73x
thereporter.com 2.33% 109.09x
Composition Percentage: The overlap percentage between the Northern California Cluster audience and the Web attribute.
Index: A comparison of the Northern California Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Northern California Cluster audience is Central California Cluster.

Content Affinity Composition Index
Central California Cluster 15.67% 38.79x
Los Angeles Cluster 0.53% 30.36x
San Francisco Bay Area Cluster 38.59% 28.86x
San Francisco Tourism 1.15% 27.93x
Tahoe & Reno Tourism 8.35% 26.19x
Local & Travel England - North Midlands 0.12% 25.29x
Southern California Cluster 0.42% 22.64x
California Universities 4.01% 20.98x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.08% 19.99x
San Diego Cluster 19.07% 19.89x
Composition Percentage: The overlap percentage between the Northern California Cluster audience and the Content Affinity attribute.
Index: A comparison of the Northern California Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Northern California Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male