Explore the Northern California Cluster Audience
Below you'll find more information about the Northern California Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 636.8 thousand unique devices whose actions qualify for the Northern California Cluster audience.
INTERESTS
The Northern California Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Northern California Cluster audience is Liberal News Readers.
| Interest | Composition | Index |
| Liberal News Readers | 32.24% | 20.21x |
| Financial Business Intelligence Researchers | 31.50% | 19.13x |
| Law Enforcement Officers | 37.53% | 17.64x |
| Oregon Ducks Fans | 33.73% | 17.24x |
| Advertising Professionals | 28.58% | 17.07x |
| Tampa and St Petersburg Trip Planners | 28.15% | 16.72x |
| Financial News Readers | 25.62% | 16.61x |
| Readers of South Asian Content | 26.64% | 15.91x |
| Conservative News Readers | 33.53% | 15.70x |
| Cholesterol Researchers | 19.98% | 15.65x |
Composition Percentage:
The overlap percentage between the Northern California Cluster audience and the Interest attribute.
Index: A comparison of the Northern California Cluster audience to the internet population.
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APPAREL RETAILERS
The Northern California Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Northern California Cluster audience is Jos A. Bank Clothiers.
| Location | Composition | Index |
| Jos A. Bank Clothiers | 0.02% | 1.91x |
| Banana Republic | 0.02% | 1.69x |
| Dressbarn | 0.02% | 1.31x |
| Zumiez | 0.01% | 1.15x |
| Chicos | 0.01% | 1.02x |
| Carhartt | 0.16% | 1.01x |
| Express | 0.01% | 0.90x |
| Journeys | 0.02% | 0.89x |
| The Childrens Place | 0.02% | 0.88x |
| American Eagle Outfitters | 0.01% | 0.85x |
Composition Percentage:
The overlap percentage between the Northern California Cluster audience and the Location attribute.
Index: A comparison of the Northern California Cluster audience to the internet population.
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WEBSITES
The Northern California Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Northern California Cluster audience is mtshastanews.com.
| Website | Composition | Index |
| mtshastanews.com | 1.22% | 152.17x |
| actionnewsnow.com | 8.22% | 138.43x |
| chicoer.com | 4.38% | 132.02x |
| redbluffdailynews.com | 1.10% | 129.65x |
| krcrtv.com | 16.05% | 129.29x |
| newsreview.com | 1.03% | 123.77x |
| fox40.com | 19.45% | 117.06x |
| dailydemocrat.com | 1.35% | 112.96x |
| siskiyoudaily.com | 2.25% | 112.02x |
| sacramento.cbslocal.com | 40.16% | 111.52x |
Composition Percentage:
The overlap percentage between the Northern California Cluster audience and the Web attribute.
Index: A comparison of the Northern California Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Northern California Cluster audience is Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania).
| Content Affinity | Composition | Index |
| Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 0.72% | 38.19x |
| Tahoe & Reno Tourism | 7.33% | 38.02x |
| Central California Cluster | 6.80% | 36.86x |
| San Francisco Bay Area Cluster | 30.17% | 26.44x |
| Environmental Conservation | 0.07% | 22.52x |
| San Diego Cluster | 11.88% | 22.02x |
| Los Angeles Cluster | 0.13% | 19.54x |
| Australia & New Zealand Media | 2.08% | 18.57x |
| Local & Travel England - Northern England | 0.26% | 18.36x |
| Local & Travel England - North Midlands | 0.09% | 17.98x |
Composition Percentage:
The overlap percentage between the Northern California Cluster audience and the Content Affinity attribute.
Index: A comparison of the Northern California Cluster audience to the internet population.
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DEMOGRAPHICS
The Northern California Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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