Dstillery Audiences

NORTHERN CALIFORNIA CLUSTER

Audience Size: 934.1 Thousand Devices

Explore the Northern California Cluster Audience

Below you'll find more information about the Northern California Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 934.1 thousand unique devices whose actions qualify for the Northern California Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Northern California Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Northern California Cluster audience is Liberal News Readers.

Interest Composition Index
Liberal News Readers 36.29% 21.41x
Financial Business Intelligence Researchers 35.55% 20.29x
Law Enforcement Officers 40.54% 18.82x
Advertising Professionals 31.80% 18.61x
Financial News Readers 30.79% 18.28x
Readers of South Asian Content 31.17% 17.90x
Oregon Ducks Fans 35.99% 17.76x
Tampa and St Petersburg Trip Planners 32.05% 17.51x
Readers of Filipinos Content 31.26% 17.41x
Readers of Russian Content 36.80% 17.37x
Composition Percentage: The overlap percentage between the Northern California Cluster audience and the Interest attribute.
Index: A comparison of the Northern California Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Northern California Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Northern California Cluster audience is Gap.

Location Composition Index
Gap 0.02% 1.90x
H&M 0.01% 1.52x
Chicos 0.02% 1.35x
Lane Bryant 0.02% 1.22x
J. Crew 0.01% 1.18x
Michael Kors 0.01% 1.16x
Carhartt 0.19% 1.14x
White House Black Market 0.02% 1.13x
Dressbarn 0.01% 1.07x
The Childrens Place 0.02% 1.03x
Composition Percentage: The overlap percentage between the Northern California Cluster audience and the Location attribute.
Index: A comparison of the Northern California Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Northern California Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Northern California Cluster audience is appeal-democrat.com.

Website Composition Index
appeal-democrat.com 1.13% 103.73x
chicoer.com 4.39% 101.74x
mtshastanews.com 1.31% 101.68x
actionnewsnow.com 7.60% 97.50x
redbluffdailynews.com 1.11% 97.28x
dailydemocrat.com 1.73% 94.02x
krcrtv.com 13.22% 93.01x
fox40.com 22.29% 86.96x
thereporter.com 1.69% 82.51x
siskiyoudaily.com 1.33% 81.61x
Composition Percentage: The overlap percentage between the Northern California Cluster audience and the Web attribute.
Index: A comparison of the Northern California Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Northern California Cluster audience is Central California Cluster.

Content Affinity Composition Index
Central California Cluster 7.66% 38.22x
Tahoe & Reno Tourism 5.93% 27.37x
San Francisco Bay Area Cluster 32.05% 25.77x
San Diego Cluster 14.87% 23.23x
Environmental Conservation 0.10% 21.16x
Local & Travel England - Northern England 0.36% 21.12x
Local & Travel England - North Midlands 0.12% 20.44x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.14% 19.86x
Australia & New Zealand Media 3.08% 19.68x
Alaska Cluster 2.06% 19.07x
Composition Percentage: The overlap percentage between the Northern California Cluster audience and the Content Affinity attribute.
Index: A comparison of the Northern California Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Northern California Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male