Explore the Northern California Cluster Audience
Below you'll find more information about the Northern California Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Northern California Cluster audience.
INTERESTS
The Northern California Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Northern California Cluster audience is South West State Fair Visitors.
| Interest | Composition | Index |
| South West State Fair Visitors | 60.60% | 17.27x |
| Santa Cruz Trip Planners | 48.87% | 15.10x |
| Tahoe Skiers and Snowboarders | 40.71% | 14.75x |
| San Francisco Giants Fans | 32.41% | 12.64x |
| Oregon Ducks Fans | 24.07% | 10.92x |
| Readers of Filipinos Content | 23.39% | 10.91x |
| Liberal News Readers | 21.67% | 10.79x |
| Los Angeles Activities Researchers | 25.91% | 10.71x |
| Financial Business Intelligence Researchers | 21.40% | 10.52x |
| Arizona Wildcats Fans | 23.43% | 10.52x |
Composition Percentage:
The overlap percentage between the Northern California Cluster audience and the Interest attribute.
Index: A comparison of the Northern California Cluster audience to the internet population.
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APPAREL RETAILERS
The Northern California Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Northern California Cluster audience is Patagonia.
| Location | Composition | Index |
| Patagonia | 0.01% | 2.31x |
| Uniqlo | 0.02% | 1.61x |
| Columbia | 0.01% | 1.36x |
| Forever 21 | 0.04% | 1.29x |
| Madewell | 0.01% | 1.28x |
| Gymboree | 0.04% | 1.28x |
| Urban Outfitters | 0.04% | 1.22x |
| Zumiez | 0.06% | 1.21x |
| Lane Bryant | 0.04% | 1.21x |
| Carhartt | 0.06% | 1.17x |
Composition Percentage:
The overlap percentage between the Northern California Cluster audience and the Location attribute.
Index: A comparison of the Northern California Cluster audience to the internet population.
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WEBSITES
The Northern California Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Northern California Cluster audience is appeal-democrat.com.
| Website | Composition | Index |
| appeal-democrat.com | 1.98% | 116.48x |
| castatefair.org | 3.71% | 113.44x |
| actionnewsnow.com | 11.44% | 112.48x |
| mymotherlode.com | 3.01% | 112.19x |
| sactownmag.com | 1.80% | 107.00x |
| redbluffdailynews.com | 2.04% | 105.35x |
| thereporter.com | 2.41% | 103.16x |
| dailydemocrat.com | 2.72% | 100.07x |
| thundervalleyresort.com | 2.04% | 98.89x |
| chicoer.com | 7.54% | 97.95x |
Composition Percentage:
The overlap percentage between the Northern California Cluster audience and the Web attribute.
Index: A comparison of the Northern California Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Northern California Cluster audience is Central California Cluster.
| Content Affinity | Composition | Index |
| Central California Cluster | 14.79% | 23.87x |
| Tahoe & Reno Tourism | 7.58% | 23.28x |
| Los Angeles Cluster | 0.59% | 20.76x |
| San Francisco Tourism | 1.83% | 20.38x |
| San Francisco Bay Area Cluster | 38.91% | 20.10x |
| Local & Travel England - North Midlands | 0.06% | 15.19x |
| California Universities | 5.67% | 14.78x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.11% | 14.35x |
| Southern California Cluster | 0.69% | 13.99x |
| Environmental Conservation | 0.06% | 12.19x |
Composition Percentage:
The overlap percentage between the Northern California Cluster audience and the Content Affinity attribute.
Index: A comparison of the Northern California Cluster audience to the internet population.
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DEMOGRAPHICS
The Northern California Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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