Dstillery Audiences

NORTHERN CALIFORNIA CLUSTER

Audience Size: 697.2 Thousand Devices

Explore the Northern California Cluster Audience

Below you'll find more information about the Northern California Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 697.2 thousand unique devices whose actions qualify for the Northern California Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Northern California Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Northern California Cluster audience is Liberal News Readers.

Interest Composition Index
Liberal News Readers 41.55% 22.10x
Financial Business Intelligence Researchers 40.61% 21.06x
Advertising Professionals 38.27% 19.69x
Financial News Readers 36.44% 19.60x
Law Enforcement Officers 43.53% 19.11x
Readers of Filipinos Content 37.81% 19.04x
Readers of South Asian Content 38.39% 18.91x
Tampa and St Petersburg Trip Planners 38.20% 18.61x
Oregon Ducks Fans 41.76% 18.56x
Readers of Japanese Content 38.17% 18.44x
Composition Percentage: The overlap percentage between the Northern California Cluster audience and the Interest attribute.
Index: A comparison of the Northern California Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Northern California Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Northern California Cluster audience is Lane Bryant.

Location Composition Index
Lane Bryant 0.01% 1.92x
Hollister 0.01% 1.59x
Dressbarn 0.01% 1.50x
Carhartt 0.13% 1.24x
Buckle 0.01% 1.18x
Journeys 0.02% 1.07x
Maurices 0.01% 1.01x
Old Navy 0.01% 0.78x
Victoria's Secret 0.01% 0.75x
Composition Percentage: The overlap percentage between the Northern California Cluster audience and the Location attribute.
Index: A comparison of the Northern California Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Northern California Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Northern California Cluster audience is appeal-democrat.com.

Website Composition Index
appeal-democrat.com 1.13% 145.46x
actionnewsnow.com 7.26% 126.93x
redbluffdailynews.com 1.14% 126.43x
krcrtv.com 9.47% 126.33x
chicoer.com 4.99% 124.98x
thereporter.com 1.59% 115.08x
mercedsunstar.com 4.46% 114.16x
dailydemocrat.com 1.97% 113.26x
fox40.com 25.77% 106.15x
sacramento.cbslocal.com 40.57% 106.14x
Composition Percentage: The overlap percentage between the Northern California Cluster audience and the Web attribute.
Index: A comparison of the Northern California Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Northern California Cluster audience is Central California Cluster.

Content Affinity Composition Index
Central California Cluster 10.27% 45.82x
Southern California Cluster 0.08% 35.36x
San Francisco Bay Area Cluster 32.48% 30.03x
Tahoe & Reno Tourism 7.04% 29.37x
San Francisco Tourism 0.22% 29.16x
Local & Travel England - North Midlands 0.13% 27.02x
San Diego Cluster 17.72% 25.12x
Australia & New Zealand Media 3.63% 22.31x
Alaska Cluster 3.71% 22.07x
Local & Travel England - Northern England 0.33% 21.45x
Composition Percentage: The overlap percentage between the Northern California Cluster audience and the Content Affinity attribute.
Index: A comparison of the Northern California Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Northern California Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male