Dstillery Audiences

NORTHERN TEXAS CLUSTER

Audience Size: 1.2 Million Devices

Explore the Northern Texas Cluster Audience

Below you'll find more information about the Northern Texas Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Northern Texas Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Northern Texas Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Northern Texas Cluster audience is Texas Activity Researchers.

Interest Composition Index
Texas Activity Researchers 29.25% 17.37x
Texas Longhorn Fans 40.69% 15.45x
Houston Activity Researchers 29.91% 14.59x
Texas State Fairs 50.28% 14.19x
Texas AM Aggies Fans 34.90% 13.92x
Dallas Cowboys Fans 38.08% 13.39x
Liberal News Readers 19.16% 11.31x
Country Music Fans 21.98% 10.75x
Conservative News Readers 23.19% 10.72x
Law Enforcement Officers 22.79% 10.58x
Composition Percentage: The overlap percentage between the Northern Texas Cluster audience and the Interest attribute.
Index: A comparison of the Northern Texas Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Northern Texas Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Northern Texas Cluster audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.01% 1.47x
The Childrens Place 0.04% 1.46x
Maurices 0.05% 1.36x
Aeropostale 0.02% 1.30x
Journeys 0.04% 1.26x
Buckle 0.03% 1.25x
Chicos 0.03% 1.22x
Jos A. Bank Clothiers 0.02% 1.22x
Forever 21 0.01% 1.22x
Mens Wearhouse 0.03% 1.20x
Composition Percentage: The overlap percentage between the Northern Texas Cluster audience and the Location attribute.
Index: A comparison of the Northern Texas Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Northern Texas Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Northern Texas Cluster audience is fox34.com.

Website Composition Index
fox34.com 1.65% 127.94x
yourbasin.com 5.25% 104.18x
newschannel6now.com 3.19% 102.38x
abc7amarillo.com 6.86% 101.38x
oaoa.com 1.83% 99.94x
amarillo.com 5.74% 91.98x
everythinglubbock.com 18.94% 90.07x
lubbockonline.com 11.43% 89.28x
cbs7.com 17.65% 88.97x
mrt.com 11.11% 88.34x
Composition Percentage: The overlap percentage between the Northern Texas Cluster audience and the Web attribute.
Index: A comparison of the Northern Texas Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Northern Texas Cluster audience is East Texas Cluster.

Content Affinity Composition Index
East Texas Cluster 10.38% 30.56x
Texas University Athletics 17.30% 25.05x
Texas News Cluster 12.30% 23.91x
Austin Cluster 29.62% 21.57x
Texas News 28.29% 19.47x
Sports - Golf, Hunting, Fishing 0.09% 18.41x
Oil & Energy 0.36% 16.33x
Homeschooling 0.03% 15.37x
Fox News Content Consumers 8.19% 15.33x
Natural & Healthy Living Researchers 0.20% 14.43x
Composition Percentage: The overlap percentage between the Northern Texas Cluster audience and the Content Affinity attribute.
Index: A comparison of the Northern Texas Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Northern Texas Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male