Dstillery Audiences

NORTHERN TEXAS CLUSTER

Audience Size: 1.9 Million Devices

Explore the Northern Texas Cluster Audience

Below you'll find more information about the Northern Texas Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Northern Texas Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Northern Texas Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Northern Texas Cluster audience is Texas State Fairs.

Interest Composition Index
Texas State Fairs 48.45% 15.58x
Texas Longhorn Fans 39.65% 14.68x
Dallas Cowboys Fans 35.93% 13.41x
Texas AM Aggies Fans 30.71% 12.08x
Texas Activity Researchers 23.77% 11.65x
Houston Activity Researchers 23.68% 10.14x
Conservative News Readers 20.27% 9.62x
Country Music Fans 19.96% 9.43x
Liberal News Readers 17.74% 9.02x
Texas County and Local Fair Visitors 26.70% 8.98x
Composition Percentage: The overlap percentage between the Northern Texas Cluster audience and the Interest attribute.
Index: A comparison of the Northern Texas Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Northern Texas Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Northern Texas Cluster audience is Journeys.

Location Composition Index
Journeys 0.01% 1.68x
Old Navy 0.02% 1.56x
Lane Bryant 0.01% 1.53x
The Childrens Place 0.01% 1.52x
Dressbarn 0.01% 1.40x
Mens Wearhouse 0.01% 1.17x
Maurices 0.01% 1.12x
Carhartt 0.21% 1.09x
Composition Percentage: The overlap percentage between the Northern Texas Cluster audience and the Location attribute.
Index: A comparison of the Northern Texas Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Northern Texas Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Northern Texas Cluster audience is yourbasin.com.

Website Composition Index
yourbasin.com 6.47% 90.98x
fox34.com 3.55% 86.29x
newschannel6now.com 4.02% 80.93x
amarillo.com 4.76% 79.38x
lubbockonline.com 9.18% 79.31x
conchovalleyhomepage.com 3.32% 77.15x
abc7amarillo.com 8.87% 76.26x
kdhnews.com 1.86% 73.97x
reporternews.com 6.61% 73.97x
newswest9.com 11.97% 72.42x
Composition Percentage: The overlap percentage between the Northern Texas Cluster audience and the Web attribute.
Index: A comparison of the Northern Texas Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Northern Texas Cluster audience is Texas Sporting & Outdoors Cluster.

Content Affinity Composition Index
Texas Sporting & Outdoors Cluster 0.27% 32.69x
East Texas Cluster 13.46% 25.47x
Texas University Athletics 16.28% 20.58x
Texas News Cluster 14.66% 18.77x
Austin Cluster 24.43% 18.73x
Texas News 30.02% 17.49x
Fox News Content Consumers 11.87% 14.13x
Local & Travel England - North Midlands 0.07% 13.35x
New Mexico News 13.88% 13.25x
Assorted Topics (Viral Media, Paid Traffic) 0.03% 12.72x
Composition Percentage: The overlap percentage between the Northern Texas Cluster audience and the Content Affinity attribute.
Index: A comparison of the Northern Texas Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Northern Texas Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female