Dstillery Audiences

NORTHERN TEXAS CLUSTER

Audience Size: 1 Million Devices

Explore the Northern Texas Cluster Audience

Below you'll find more information about the Northern Texas Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Northern Texas Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Northern Texas Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Northern Texas Cluster audience is Texas Activity Researchers.

Interest Composition Index
Texas Activity Researchers 24.73% 19.71x
Houston Activity Researchers 25.76% 15.24x
Texas Longhorn Fans 38.86% 15.03x
Texas State Fairs 47.20% 13.46x
Texas AM Aggies Fans 31.76% 13.17x
Dallas Cowboys Fans 36.21% 12.39x
Liberal News Readers 17.20% 11.29x
Financial Business Intelligence Researchers 16.67% 10.60x
Tampa and St Petersburg Trip Planners 17.03% 10.46x
Law Enforcement Officers 21.14% 10.42x
Composition Percentage: The overlap percentage between the Northern Texas Cluster audience and the Interest attribute.
Index: A comparison of the Northern Texas Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Northern Texas Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Northern Texas Cluster audience is Zumiez.

Location Composition Index
Zumiez 0.04% 1.48x
Hollister 0.03% 1.41x
The Childrens Place 0.06% 1.40x
Aeropostale 0.04% 1.38x
Victoria's Secret 0.07% 1.37x
Mens Wearhouse 0.05% 1.28x
Journeys 0.06% 1.27x
Buckle 0.05% 1.26x
Lane Bryant 0.04% 1.24x
Talbots 0.02% 1.19x
Composition Percentage: The overlap percentage between the Northern Texas Cluster audience and the Location attribute.
Index: A comparison of the Northern Texas Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Northern Texas Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Northern Texas Cluster audience is oaoa.com.

Website Composition Index
oaoa.com 3.27% 128.86x
yourbasin.com 6.56% 127.07x
abc7amarillo.com 6.42% 125.90x
newswest9.com 11.35% 117.09x
kdhnews.com 2.93% 114.41x
cbs7.com 13.17% 112.97x
newschannel10.com 10.43% 111.94x
texastech.com 3.34% 110.68x
bigcountryhomepage.com 12.32% 109.04x
myhighplains.com 10.23% 107.61x
Composition Percentage: The overlap percentage between the Northern Texas Cluster audience and the Web attribute.
Index: A comparison of the Northern Texas Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Northern Texas Cluster audience is Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania).

Content Affinity Composition Index
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.91% 41.18x
East Texas Cluster 8.19% 30.57x
Texas University Athletics 14.68% 24.75x
Austin Cluster 26.09% 23.78x
Texas News Cluster 10.12% 23.73x
Sports - Golf, Hunting, Fishing 0.07% 21.29x
Texas News 24.80% 18.98x
Oil & Energy 0.12% 15.42x
Fox News Content Consumers 5.65% 14.49x
Natural & Healthy Living Researchers 0.17% 14.30x
Composition Percentage: The overlap percentage between the Northern Texas Cluster audience and the Content Affinity attribute.
Index: A comparison of the Northern Texas Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Northern Texas Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male