Dstillery Audiences

NORTHERN TEXAS CLUSTER

Audience Size: 1 Million Devices

Explore the Northern Texas Cluster Audience

Below you'll find more information about the Northern Texas Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Northern Texas Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Northern Texas Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Northern Texas Cluster audience is Dallas Cowboys Fans.

Interest Composition Index
Dallas Cowboys Fans 31.28% 14.67x
Texas AM Aggies Fans 24.09% 12.16x
Texas Energy Providers 24.95% 11.27x
Texas Trip Planners 27.11% 10.91x
Southern Central Voters 22.57% 9.74x
Big 12 Fans 19.69% 9.27x
Austin Trip Planners 21.74% 9.09x
Country Music Fans 15.93% 8.61x
Houston Trip Planners 21.51% 8.04x
Arkansas Razorbacks Fans 16.55% 8.00x
Composition Percentage: The overlap percentage between the Northern Texas Cluster audience and the Interest attribute.
Index: A comparison of the Northern Texas Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Northern Texas Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Northern Texas Cluster audience is Carhartt.

Location Composition Index
Carhartt 0.33% 1.64x
Lane Bryant 0.05% 1.20x
Columbia 0.01% 1.14x
Dressbarn 0.04% 1.11x
Belk 0.02% 1.00x
LOFT 0.03% 0.94x
Aeropostale 0.02% 0.80x
Brooks Brothers 0.03% 0.77x
Express 0.02% 0.76x
Gap 0.06% 0.66x
Composition Percentage: The overlap percentage between the Northern Texas Cluster audience and the Location attribute.
Index: A comparison of the Northern Texas Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Northern Texas Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Northern Texas Cluster audience is hotfair.com.

Website Composition Index
hotfair.com 1.49% 253.84x
yourbasin.com 4.74% 248.28x
fox34.com 4.40% 242.42x
amaisd.org 1.82% 225.43x
abc7amarillo.com 2.96% 222.36x
newswest9.com 14.55% 218.26x
kcbd.com 14.60% 212.73x
kcentv.com 10.20% 201.02x
wacoan.com 1.05% 199.24x
newschannel6now.com 6.92% 198.09x
Composition Percentage: The overlap percentage between the Northern Texas Cluster audience and the Web attribute.
Index: A comparison of the Northern Texas Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Northern Texas Cluster audience is Texas Sporting & Outdoors Cluster.

Content Affinity Composition Index
Texas Sporting & Outdoors Cluster 2.05% 39.23x
East Texas Cluster 9.26% 34.15x
Texas University Athletics 14.53% 26.61x
Texas News 21.06% 22.71x
Austin Cluster 14.31% 21.61x
Texas News Cluster 15.31% 19.75x
Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research) 0.40% 15.69x
Texas Off-Roading 0.16% 13.70x
Assorted Topics #11662 (Viral Media, Paid Traffic) 4.74% 13.50x
New Mexico News 8.34% 13.32x
Composition Percentage: The overlap percentage between the Northern Texas Cluster audience and the Content Affinity attribute.
Index: A comparison of the Northern Texas Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Northern Texas Cluster audience resonates most for the following age and income brackets.
Age
65+
Income
$75,000-$99,999