Dstillery Audiences

NORTHERN TEXAS CLUSTER

Audience Size: 1.4 Million Devices

Explore the Northern Texas Cluster Audience

Below you'll find more information about the Northern Texas Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Northern Texas Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Northern Texas Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Northern Texas Cluster audience is Texas State Fairs.

Interest Composition Index
Texas State Fairs 49.51% 14.17x
Dallas Cowboys Fans 38.33% 12.58x
Texas AM Aggies Fans 30.50% 10.76x
Texas Activity Researchers 29.10% 10.11x
Country Music Fans 25.21% 9.87x
Arizona Wildcats Fans 25.09% 9.38x
Conservative News Readers 26.29% 9.33x
South Carolina Gamecocks Fans 24.16% 9.08x
Tampa and St Petersburg Trip Planners 22.78% 8.72x
Liberal News Readers 24.09% 8.44x
Composition Percentage: The overlap percentage between the Northern Texas Cluster audience and the Interest attribute.
Index: A comparison of the Northern Texas Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Northern Texas Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Northern Texas Cluster audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.05% 1.57x
Buckle 0.04% 1.33x
Lane Bryant 0.03% 1.30x
Carhartt 0.28% 1.25x
Tommy Bahama 0.01% 1.14x
The Childrens Place 0.06% 1.09x
Aeropostale 0.04% 1.08x
Chicos 0.03% 1.01x
LOFT 0.04% 1.00x
White House Black Market 0.04% 0.99x
Composition Percentage: The overlap percentage between the Northern Texas Cluster audience and the Location attribute.
Index: A comparison of the Northern Texas Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Northern Texas Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Northern Texas Cluster audience is yourbasin.com.

Website Composition Index
yourbasin.com 6.16% 132.72x
fox34.com 4.40% 131.25x
centexproud.com 1.47% 124.42x
oaoa.com 1.95% 121.32x
actx.edu 1.07% 120.51x
abc7amarillo.com 10.50% 118.56x
conchovalleyhomepage.com 2.79% 115.08x
redraideroutfitter.com 1.16% 113.88x
newswest9.com 12.61% 113.16x
lubbockonline.com 10.30% 110.81x
Composition Percentage: The overlap percentage between the Northern Texas Cluster audience and the Web attribute.
Index: A comparison of the Northern Texas Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Northern Texas Cluster audience is Texas Sporting & Outdoors Cluster.

Content Affinity Composition Index
Texas Sporting & Outdoors Cluster 0.60% 38.36x
East Texas Cluster 11.85% 32.86x
Texas University Athletics 16.08% 23.94x
Austin Cluster 17.72% 22.28x
Texas News 25.47% 20.84x
Texas News Cluster 15.12% 20.27x
Local & Travel England - North Midlands 0.09% 17.50x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.10% 17.05x
Fox News Content Consumers 13.44% 16.50x
New Mexico News 12.98% 16.47x
Composition Percentage: The overlap percentage between the Northern Texas Cluster audience and the Content Affinity attribute.
Index: A comparison of the Northern Texas Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Northern Texas Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female