Dstillery Audiences

NORTHERN TEXAS CLUSTER

Audience Size: 1.9 Million Devices

Explore the Northern Texas Cluster Audience

Below you'll find more information about the Northern Texas Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Northern Texas Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Northern Texas Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Northern Texas Cluster audience is Texas State Fairs.

Interest Composition Index
Texas State Fairs 41.70% 21.86x
Tampa and St Petersburg Trip Planners 16.59% 20.31x
Country Music Fans 17.94% 20.29x
Readers of Japanese Content 14.35% 19.68x
Texas Longhorn Fans 31.84% 19.67x
Law Enforcement Officers 20.63% 19.46x
Celebrity Gossip Fans 17.49% 19.22x
Conservative News Readers 17.94% 18.96x
Liberal News Readers 12.11% 18.73x
Dallas Cowboys Fans 26.01% 18.49x
Composition Percentage: The overlap percentage between the Northern Texas Cluster audience and the Interest attribute.
Index: A comparison of the Northern Texas Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Northern Texas Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Northern Texas Cluster audience is Lane Bryant.

Location Composition Index
Lane Bryant 0.01% 1.69x
Old Navy 0.05% 1.65x
Aeropostale 0.01% 1.47x
Carhartt 0.28% 1.46x
Buckle 0.01% 1.44x
The Childrens Place 0.02% 1.40x
Journeys 0.01% 1.18x
Victoria's Secret 0.01% 1.18x
Maurices 0.02% 1.11x
Mens Wearhouse 0.01% 0.81x
Composition Percentage: The overlap percentage between the Northern Texas Cluster audience and the Location attribute.
Index: A comparison of the Northern Texas Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Northern Texas Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Northern Texas Cluster audience is yourbasin.com.

Website Composition Index
yourbasin.com 6.08% 73.73x
fox34.com 3.18% 70.00x
newschannel6now.com 3.02% 68.29x
kdhnews.com 3.44% 66.21x
lubbockonline.com 8.54% 64.55x
conchovalleyhomepage.com 2.75% 63.77x
amarillo.com 4.36% 63.74x
abc7amarillo.com 6.97% 63.54x
fox44news.com 5.09% 59.35x
reporternews.com 5.91% 58.86x
Composition Percentage: The overlap percentage between the Northern Texas Cluster audience and the Web attribute.
Index: A comparison of the Northern Texas Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Northern Texas Cluster audience is East Texas Cluster.

Content Affinity Composition Index
East Texas Cluster 10.51% 30.48x
Central California Cluster 6.03% 27.75x
Texas News Cluster 12.07% 24.72x
Texas University Athletics 9.23% 23.62x
Austin Cluster 19.29% 22.31x
Fox News Content Consumers 12.98% 21.90x
Texas News 26.78% 21.84x
Middle East News 4.39% 21.53x
Northern California Cluster 11.52% 21.07x
New Mexico News 13.62% 19.22x
Composition Percentage: The overlap percentage between the Northern Texas Cluster audience and the Content Affinity attribute.
Index: A comparison of the Northern Texas Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Northern Texas Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female