Dstillery Audiences

NORTHERN TEXAS CLUSTER

Audience Size: 1.1 Million Devices

Explore the Northern Texas Cluster Audience

Below you'll find more information about the Northern Texas Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Northern Texas Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Northern Texas Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Northern Texas Cluster audience is Dallas Cowboys Fans.

Interest Composition Index
Dallas Cowboys Fans 30.39% 15.57x
Texas AM Aggies Fans 23.14% 15.04x
Texas Activity Researchers 18.71% 12.82x
Texas Energy Providers 24.33% 11.37x
Houston Activity Researchers 16.64% 10.74x
Southern Central Voters 19.82% 10.37x
Texas Trip Planners 25.99% 10.37x
Big 12 Fans 16.53% 9.93x
Country Music Fans 14.90% 9.69x
Arkansas Razorbacks Fans 14.84% 9.21x
Composition Percentage: The overlap percentage between the Northern Texas Cluster audience and the Interest attribute.
Index: A comparison of the Northern Texas Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Northern Texas Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Northern Texas Cluster audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.19% 1.03x
Mens Wearhouse 0.23% 0.80x
Composition Percentage: The overlap percentage between the Northern Texas Cluster audience and the Location attribute.
Index: A comparison of the Northern Texas Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Northern Texas Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Northern Texas Cluster audience is yourbasin.com.

Website Composition Index
yourbasin.com 4.63% 214.09x
fox34.com 4.71% 214.03x
wacoan.com 1.13% 201.30x
abc7amarillo.com 3.14% 192.63x
centexproud.com 5.31% 184.28x
everythinglubbock.com 15.87% 179.16x
newschannel6now.com 5.68% 178.41x
redraideroutfitter.com 2.42% 176.23x
oaoa.com 4.75% 174.55x
newswest9.com 11.62% 172.21x
Composition Percentage: The overlap percentage between the Northern Texas Cluster audience and the Web attribute.
Index: A comparison of the Northern Texas Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Northern Texas Cluster audience is East Texas Cluster.

Content Affinity Composition Index
East Texas Cluster 9.27% 35.30x
Texas University Athletics 15.73% 28.87x
Texas News 20.22% 25.11x
Austin Cluster 14.08% 24.76x
Texas News Cluster 13.67% 21.01x
Assorted Topics (Viral Media, Paid Traffic) 5.74% 14.11x
New Mexico News 8.88% 13.69x
Texas Media 19.79% 13.30x
Fox News Content Consumers 10.29% 12.43x
Oil & Energy 1.95% 11.56x
Composition Percentage: The overlap percentage between the Northern Texas Cluster audience and the Content Affinity attribute.
Index: A comparison of the Northern Texas Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Northern Texas Cluster audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male