Dstillery Audiences

NORTHERN TEXAS CLUSTER

Audience Size: 811.8 Thousand Devices

Explore the Northern Texas Cluster Audience

Below you'll find more information about the Northern Texas Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 811.8 thousand unique devices whose actions qualify for the Northern Texas Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Northern Texas Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Northern Texas Cluster audience is Texas Activity Researchers.

Interest Composition Index
Texas Activity Researchers 15.86% 31.13x
Houston Activity Researchers 20.06% 17.78x
Houston Trip Planners 30.35% 15.02x
Texas Longhorn Fans 39.29% 14.83x
Texas State Fairs 50.69% 13.53x
Texas AM Aggies Fans 29.10% 12.62x
Vacation Rental Accommodation Researchers 7.79% 11.79x
Austin Trip Planners 24.22% 11.04x
Financial Business Intelligence Researchers 10.21% 10.70x
Audio Book Listeners 11.56% 10.32x
Composition Percentage: The overlap percentage between the Northern Texas Cluster audience and the Interest attribute.
Index: A comparison of the Northern Texas Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Northern Texas Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Northern Texas Cluster audience is Gymboree.

Location Composition Index
Gymboree 0.06% 2.36x
Forever 21 0.01% 1.51x
Jos A. Bank Clothiers 0.01% 1.45x
Buckle 0.03% 1.23x
The Childrens Place 0.01% 1.21x
Aeropostale 0.02% 1.16x
Hollister 0.01% 1.14x
Express 0.03% 1.10x
Old Navy 0.03% 1.08x
Journeys 0.03% 1.08x
Composition Percentage: The overlap percentage between the Northern Texas Cluster audience and the Location attribute.
Index: A comparison of the Northern Texas Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Northern Texas Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Northern Texas Cluster audience is yourbasin.com.

Website Composition Index
yourbasin.com 5.61% 124.63x
oaoa.com 2.87% 123.06x
myhighplains.com 8.67% 119.98x
newswest9.com 10.00% 110.14x
yourstephenvilletx.com 2.08% 107.05x
bigcountryhomepage.com 11.89% 106.21x
cbs7.com 9.20% 105.18x
everythinglubbock.com 21.76% 103.20x
abc7amarillo.com 9.32% 102.82x
amarillo.com 9.59% 101.09x
Composition Percentage: The overlap percentage between the Northern Texas Cluster audience and the Web attribute.
Index: A comparison of the Northern Texas Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Northern Texas Cluster audience is Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania).

Content Affinity Composition Index
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 2.22% 59.97x
East Texas Cluster 5.14% 27.24x
Texas University Athletics 10.18% 24.29x
Austin Cluster 22.59% 23.63x
Texas News Cluster 6.46% 23.33x
Sports - Golf, Hunting, Fishing 0.08% 22.88x
Ohio Universities 2.90% 20.57x
Texas News 23.82% 19.23x
Oil & Energy 0.08% 16.91x
New Jersey Travel Location Cluster 3.76% 14.60x
Composition Percentage: The overlap percentage between the Northern Texas Cluster audience and the Content Affinity attribute.
Index: A comparison of the Northern Texas Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Northern Texas Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male