Dstillery Audiences

NORTHERN TEXAS CLUSTER

Audience Size: 1.5 Million Devices

Explore the Northern Texas Cluster Audience

Below you'll find more information about the Northern Texas Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Northern Texas Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Northern Texas Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Northern Texas Cluster audience is Texas State Fairs.

Interest Composition Index
Texas State Fairs 50.81% 15.93x
Dallas Cowboys Fans 39.20% 14.36x
Texas AM Aggies Fans 30.10% 12.18x
Texas Activity Researchers 22.74% 11.37x
Country Music Fans 22.60% 9.75x
Conservative News Readers 21.98% 9.67x
Arizona Wildcats Fans 22.90% 9.63x
Houston Activity Researchers 22.03% 9.54x
Liberal News Readers 17.75% 9.03x
Texas County and Local Fair Visitors 27.08% 9.02x
Composition Percentage: The overlap percentage between the Northern Texas Cluster audience and the Interest attribute.
Index: A comparison of the Northern Texas Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Northern Texas Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Northern Texas Cluster audience is Lane Bryant.

Location Composition Index
Lane Bryant 0.04% 1.59x
Belk 0.01% 1.43x
Carhartt 0.32% 1.31x
Aeropostale 0.05% 1.24x
The Childrens Place 0.06% 1.12x
Chicos 0.03% 1.08x
Buckle 0.03% 1.02x
Journeys 0.06% 1.01x
Hollister 0.03% 1.00x
Old Navy 0.06% 1.00x
Composition Percentage: The overlap percentage between the Northern Texas Cluster audience and the Location attribute.
Index: A comparison of the Northern Texas Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Northern Texas Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Northern Texas Cluster audience is fox34.com.

Website Composition Index
fox34.com 4.51% 144.19x
yourbasin.com 7.64% 140.49x
newschannel6now.com 4.57% 137.35x
centexproud.com 2.06% 136.77x
oaoa.com 2.41% 131.61x
newswest9.com 14.11% 125.75x
abc7amarillo.com 10.22% 125.72x
newschannel10.com 13.45% 123.53x
conchovalleyhomepage.com 2.94% 121.91x
amarillo.com 5.24% 120.63x
Composition Percentage: The overlap percentage between the Northern Texas Cluster audience and the Web attribute.
Index: A comparison of the Northern Texas Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Northern Texas Cluster audience is Texas Sporting & Outdoors Cluster.

Content Affinity Composition Index
Texas Sporting & Outdoors Cluster 0.66% 36.22x
East Texas Cluster 12.54% 35.18x
Texas University Athletics 15.92% 24.90x
Austin Cluster 17.48% 23.70x
Texas News 26.85% 21.55x
Texas News Cluster 15.42% 20.42x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.12% 18.26x
Local & Travel England - North Midlands 0.07% 16.97x
New Mexico News 13.18% 16.62x
Fox News Content Consumers 14.92% 14.93x
Composition Percentage: The overlap percentage between the Northern Texas Cluster audience and the Content Affinity attribute.
Index: A comparison of the Northern Texas Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Northern Texas Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female