Dstillery Audiences

NORTHERN TEXAS CLUSTER

Audience Size: 1.2 Million Devices

Explore the Northern Texas Cluster Audience

Below you'll find more information about the Northern Texas Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Northern Texas Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Northern Texas Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Northern Texas Cluster audience is Texas Longhorn Fans.

Interest Composition Index
Texas Longhorn Fans 47.50% 13.15x
Texas AM Aggies Fans 34.43% 12.44x
Texas State Fairs 52.18% 11.96x
Dallas Cowboys Fans 43.66% 11.66x
Texas Activity Researchers 31.69% 11.34x
Houston Activity Researchers 32.47% 10.48x
Arizona Wildcats Fans 21.84% 8.77x
Conservative News Readers 25.34% 8.69x
Houston Astros Fans 26.01% 8.63x
Country Music Fans 25.12% 8.39x
Composition Percentage: The overlap percentage between the Northern Texas Cluster audience and the Interest attribute.
Index: A comparison of the Northern Texas Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Northern Texas Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Northern Texas Cluster audience is Aeropostale.

Location Composition Index
Aeropostale 0.01% 1.31x
Carhartt 0.22% 1.27x
Journeys 0.02% 1.26x
The Childrens Place 0.02% 1.24x
Chicos 0.02% 1.22x
LOFT 0.01% 1.16x
Lane Bryant 0.01% 1.14x
Maurices 0.02% 1.08x
Buckle 0.01% 1.04x
Mens Wearhouse 0.01% 0.99x
Composition Percentage: The overlap percentage between the Northern Texas Cluster audience and the Location attribute.
Index: A comparison of the Northern Texas Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Northern Texas Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Northern Texas Cluster audience is yourbasin.com.

Website Composition Index
yourbasin.com 5.87% 101.98x
fox34.com 2.68% 98.03x
newschannel6now.com 2.87% 96.45x
kdhnews.com 2.60% 95.88x
abc7amarillo.com 6.71% 87.17x
lubbockonline.com 9.15% 86.60x
amarillo.com 4.50% 85.37x
conchovalleyhomepage.com 2.63% 84.50x
everythinglubbock.com 18.89% 79.87x
kxxv.com 28.98% 77.55x
Composition Percentage: The overlap percentage between the Northern Texas Cluster audience and the Web attribute.
Index: A comparison of the Northern Texas Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Northern Texas Cluster audience is Texas Sporting & Outdoors Cluster.

Content Affinity Composition Index
Texas Sporting & Outdoors Cluster 0.14% 31.78x
East Texas Cluster 13.93% 25.89x
Texas University Athletics 18.88% 20.04x
Texas News Cluster 15.11% 19.67x
Austin Cluster 29.38% 19.28x
Texas News 34.01% 17.74x
Fox News Content Consumers 12.63% 14.75x
New Mexico News 14.15% 13.38x
Local & Travel England - North Midlands 0.07% 12.68x
Oil & Energy 1.16% 11.69x
Composition Percentage: The overlap percentage between the Northern Texas Cluster audience and the Content Affinity attribute.
Index: A comparison of the Northern Texas Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Northern Texas Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female