Dstillery Audiences

NORTHERN TEXAS CLUSTER

Audience Size: 1.2 Million Devices

Explore the Northern Texas Cluster Audience

Below you'll find more information about the Northern Texas Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Northern Texas Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Northern Texas Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Northern Texas Cluster audience is Dallas Cowboys Fans.

Interest Composition Index
Dallas Cowboys Fans 30.06% 17.49x
Texas AM Aggies Fans 24.08% 16.40x
Texas Activity Researchers 18.21% 13.73x
Texas Energy Providers 24.21% 12.45x
Texas Trip Planners 25.41% 11.54x
Houston Activity Researchers 17.88% 11.40x
Southern Central Voters 19.43% 11.38x
Country Music Fans 14.98% 10.75x
Big 12 Fans 16.34% 10.49x
Arkansas Razorbacks Fans 14.99% 10.11x
Composition Percentage: The overlap percentage between the Northern Texas Cluster audience and the Interest attribute.
Index: A comparison of the Northern Texas Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Northern Texas Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Northern Texas Cluster audience is Madewell.

Location Composition Index
Madewell 0.02% 1.38x
Buckle 0.14% 1.16x
Lane Bryant 0.04% 1.07x
Eddie Bauer 0.01% 1.03x
Jos A. Bank Clothiers 0.25% 0.98x
American Eagle Outfitters 0.04% 0.85x
Mens Wearhouse 0.34% 0.85x
LOFT 0.04% 0.80x
Free People 0.01% 0.78x
Old Navy 0.04% 0.75x
Composition Percentage: The overlap percentage between the Northern Texas Cluster audience and the Location attribute.
Index: A comparison of the Northern Texas Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Northern Texas Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Northern Texas Cluster audience is yourbasin.com.

Website Composition Index
yourbasin.com 5.62% 186.47x
fox34.com 5.04% 185.42x
redraideroutfitter.com 2.08% 168.55x
newschannel6now.com 4.82% 165.92x
abc7amarillo.com 3.13% 165.64x
newswest9.com 12.52% 155.72x
yourstephenvilletx.com 1.19% 153.88x
centexproud.com 5.09% 153.56x
everythinglubbock.com 17.25% 153.53x
oaoa.com 4.19% 152.59x
Composition Percentage: The overlap percentage between the Northern Texas Cluster audience and the Web attribute.
Index: A comparison of the Northern Texas Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Northern Texas Cluster audience is Texas Sporting & Outdoors Cluster.

Content Affinity Composition Index
Texas Sporting & Outdoors Cluster 1.22% 41.42x
East Texas Cluster 10.50% 32.90x
Texas University Athletics 16.38% 26.60x
Texas News 21.56% 23.26x
Austin Cluster 14.99% 23.21x
Texas News Cluster 13.81% 19.77x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.25% 17.39x
Local & Travel England - North Midlands 0.04% 14.39x
New Mexico News 10.07% 13.63x
Texas Media 23.24% 12.43x
Composition Percentage: The overlap percentage between the Northern Texas Cluster audience and the Content Affinity attribute.
Index: A comparison of the Northern Texas Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Northern Texas Cluster audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female