Dstillery Audiences

NORTHERN TEXAS CLUSTER

Audience Size: 1.9 Million Devices

Explore the Northern Texas Cluster Audience

Below you'll find more information about the Northern Texas Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Northern Texas Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Northern Texas Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Northern Texas Cluster audience is Texas State Fairs.

Interest Composition Index
Texas State Fairs 45.79% 15.14x
Texas Longhorn Fans 35.91% 13.63x
Dallas Cowboys Fans 34.62% 12.97x
Texas AM Aggies Fans 28.01% 11.51x
Texas Activity Researchers 23.31% 11.22x
Country Music Fans 21.00% 9.65x
Conservative News Readers 21.40% 9.41x
Houston Activity Researchers 21.90% 9.31x
Liberal News Readers 18.69% 8.84x
Arizona Wildcats Fans 21.26% 8.76x
Composition Percentage: The overlap percentage between the Northern Texas Cluster audience and the Interest attribute.
Index: A comparison of the Northern Texas Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Northern Texas Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Northern Texas Cluster audience is Maurices.

Location Composition Index
Maurices 0.01% 1.89x
Aeropostale 0.02% 1.60x
Lane Bryant 0.01% 1.28x
Old Navy 0.03% 1.28x
Gymboree 0.01% 1.27x
Carhartt 0.19% 1.26x
The Childrens Place 0.02% 1.23x
Buckle 0.01% 0.97x
Express 0.02% 0.93x
Journeys 0.02% 0.92x
Composition Percentage: The overlap percentage between the Northern Texas Cluster audience and the Location attribute.
Index: A comparison of the Northern Texas Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Northern Texas Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Northern Texas Cluster audience is yourbasin.com.

Website Composition Index
yourbasin.com 6.47% 98.29x
amaisd.org 1.09% 98.02x
fox34.com 3.82% 96.38x
oaoa.com 1.18% 87.78x
newswest9.com 11.82% 85.64x
newschannel6now.com 4.09% 85.59x
lubbockonline.com 9.49% 85.51x
amarillo.com 4.63% 83.95x
conchovalleyhomepage.com 2.94% 83.23x
abc7amarillo.com 9.90% 81.24x
Composition Percentage: The overlap percentage between the Northern Texas Cluster audience and the Web attribute.
Index: A comparison of the Northern Texas Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Northern Texas Cluster audience is Texas Sporting & Outdoors Cluster.

Content Affinity Composition Index
Texas Sporting & Outdoors Cluster 0.37% 32.85x
East Texas Cluster 12.13% 27.35x
Texas University Athletics 15.02% 21.50x
Austin Cluster 19.31% 19.36x
Texas News Cluster 14.01% 18.39x
Texas News 27.32% 18.09x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.06% 16.04x
Local & Travel England - North Midlands 0.07% 14.88x
Fox News Content Consumers 11.66% 14.64x
New Mexico News 12.79% 13.64x
Composition Percentage: The overlap percentage between the Northern Texas Cluster audience and the Content Affinity attribute.
Index: A comparison of the Northern Texas Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Northern Texas Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female