Dstillery Audiences

NORTHERN TEXAS CLUSTER

Audience Size: 1 Million Devices

Explore the Northern Texas Cluster Audience

Below you'll find more information about the Northern Texas Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Northern Texas Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Northern Texas Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Northern Texas Cluster audience is Texas Activity Researchers.

Interest Composition Index
Texas Activity Researchers 18.48% 22.39x
Texas Longhorn Fans 39.28% 16.03x
Houston Activity Researchers 20.06% 13.86x
Texas State Fairs 45.20% 13.11x
Vacation Rental Accommodation Researchers 12.39% 12.62x
Tampa and St Petersburg Trip Planners 16.97% 12.59x
Texas AM Aggies Fans 27.38% 11.97x
Law Enforcement Officers 21.00% 11.74x
Liberal News Readers 12.64% 11.12x
Financial Business Intelligence Researchers 13.79% 10.79x
Composition Percentage: The overlap percentage between the Northern Texas Cluster audience and the Interest attribute.
Index: A comparison of the Northern Texas Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Northern Texas Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Northern Texas Cluster audience is H&M.

Location Composition Index
H&M 0.02% 1.54x
Maurices 0.06% 1.42x
Hollister 0.02% 1.36x
Aeropostale 0.03% 1.34x
Express 0.03% 1.33x
Lane Bryant 0.03% 1.33x
Old Navy 0.04% 1.29x
The Childrens Place 0.04% 1.23x
Eddie Bauer 0.01% 1.21x
Mens Wearhouse 0.04% 1.19x
Composition Percentage: The overlap percentage between the Northern Texas Cluster audience and the Location attribute.
Index: A comparison of the Northern Texas Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Northern Texas Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Northern Texas Cluster audience is oaoa.com.

Website Composition Index
oaoa.com 2.91% 101.41x
yourbasin.com 6.20% 97.29x
myhighplains.com 9.80% 92.03x
newschannel10.com 8.14% 91.94x
ktxs.com 7.92% 87.25x
cbs7.com 9.53% 86.11x
newswest9.com 10.62% 86.00x
bigcountryhomepage.com 10.05% 85.91x
abc7amarillo.com 6.39% 85.33x
yourstephenvilletx.com 3.59% 84.05x
Composition Percentage: The overlap percentage between the Northern Texas Cluster audience and the Web attribute.
Index: A comparison of the Northern Texas Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Northern Texas Cluster audience is Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania).

Content Affinity Composition Index
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 3.79% 59.44x
East Texas Cluster 6.35% 24.29x
Austin Cluster 25.82% 23.71x
Texas University Athletics 11.36% 23.12x
Ohio Universities 4.90% 22.15x
Texas News Cluster 8.11% 20.68x
Sports - Golf, Hunting, Fishing 0.07% 19.87x
New Jersey Travel Location Cluster 6.38% 19.01x
Texas News 23.10% 18.41x
New Hampshire News 7.24% 16.93x
Composition Percentage: The overlap percentage between the Northern Texas Cluster audience and the Content Affinity attribute.
Index: A comparison of the Northern Texas Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Northern Texas Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male