Dstillery Audiences

NORTHERN TEXAS CLUSTER

Audience Size: 1.1 Million Devices

Explore the Northern Texas Cluster Audience

Below you'll find more information about the Northern Texas Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Northern Texas Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Northern Texas Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Northern Texas Cluster audience is Dallas Cowboys Fans.

Interest Composition Index
Dallas Cowboys Fans 31.17% 15.91x
Texas AM Aggies Fans 25.08% 13.84x
Texas Activity Researchers 20.10% 12.33x
Texas Energy Providers 23.93% 12.14x
Texas Trip Planners 27.32% 10.90x
Southern Central Voters 21.52% 10.60x
Houston Activity Researchers 17.78% 10.21x
Big 12 Fans 19.01% 10.06x
Austin Trip Planners 20.01% 9.73x
Country Music Fans 15.61% 9.68x
Composition Percentage: The overlap percentage between the Northern Texas Cluster audience and the Interest attribute.
Index: A comparison of the Northern Texas Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Northern Texas Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Northern Texas Cluster audience is Carhartt.

Location Composition Index
Carhartt 0.34% 1.53x
Lorna Jane 0.01% 1.20x
Lane Bryant 0.04% 1.11x
LOFT 0.04% 1.02x
Jos A. Bank Clothiers 0.07% 0.96x
Dressbarn 0.04% 0.91x
Belk 0.01% 0.86x
Express 0.02% 0.78x
Old Navy 0.04% 0.77x
Mens Wearhouse 0.09% 0.77x
Composition Percentage: The overlap percentage between the Northern Texas Cluster audience and the Location attribute.
Index: A comparison of the Northern Texas Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Northern Texas Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Northern Texas Cluster audience is yourbasin.com.

Website Composition Index
yourbasin.com 4.72% 258.89x
amaisd.org 1.48% 257.19x
fox34.com 4.30% 252.80x
newswest9.com 11.83% 233.56x
abc7amarillo.com 2.85% 225.27x
redraideroutfitter.com 1.67% 222.04x
newschannel6now.com 5.78% 215.69x
kcentv.com 12.28% 209.71x
centexproud.com 5.34% 208.84x
everythinglubbock.com 15.82% 206.97x
Composition Percentage: The overlap percentage between the Northern Texas Cluster audience and the Web attribute.
Index: A comparison of the Northern Texas Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Northern Texas Cluster audience is Texas Sporting & Outdoors Cluster.

Content Affinity Composition Index
Texas Sporting & Outdoors Cluster 1.73% 46.94x
East Texas Cluster 8.96% 38.28x
Texas University Athletics 14.94% 30.39x
Texas News 19.78% 26.47x
Austin Cluster 13.78% 25.86x
Texas News Cluster 14.49% 22.51x
Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research) 0.36% 20.45x
Assorted Topics #11662 (Viral Media, Paid Traffic) 5.15% 15.87x
Local & Travel England - North Midlands 0.04% 14.96x
New Mexico News 8.80% 14.58x
Composition Percentage: The overlap percentage between the Northern Texas Cluster audience and the Content Affinity attribute.
Index: A comparison of the Northern Texas Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Northern Texas Cluster audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male