Explore the Northern Texas Cluster Audience
Below you'll find more information about the Northern Texas Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Northern Texas Cluster audience.
INTERESTS
The Northern Texas Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Northern Texas Cluster audience is Texas Activity Researchers.
| Interest | Composition | Index |
| Texas Activity Researchers | 29.40% | 16.42x |
| Texas State Fairs | 51.51% | 15.13x |
| Texas Longhorn Fans | 42.80% | 14.99x |
| Houston Activity Researchers | 30.40% | 14.52x |
| Dallas Cowboys Fans | 41.58% | 14.47x |
| Texas AM Aggies Fans | 35.87% | 13.62x |
| Conservative News Readers | 26.02% | 11.51x |
| Liberal News Readers | 21.19% | 11.27x |
| Country Music Fans | 24.61% | 11.06x |
| Readers of Hispanic Content | 24.49% | 10.85x |
Composition Percentage:
The overlap percentage between the Northern Texas Cluster audience and the Interest attribute.
Index: A comparison of the Northern Texas Cluster audience to the internet population.
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APPAREL RETAILERS
The Northern Texas Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Northern Texas Cluster audience is Buckle.
| Location | Composition | Index |
| Buckle | 0.02% | 1.78x |
| Dressbarn | 0.02% | 1.69x |
| Lane Bryant | 0.02% | 1.64x |
| Zumiez | 0.01% | 1.48x |
| The Childrens Place | 0.02% | 1.48x |
| H&M | 0.01% | 1.44x |
| Journeys | 0.03% | 1.42x |
| Hollister | 0.01% | 1.25x |
| Carhartt | 0.16% | 1.15x |
| Victoria's Secret | 0.02% | 1.13x |
Composition Percentage:
The overlap percentage between the Northern Texas Cluster audience and the Location attribute.
Index: A comparison of the Northern Texas Cluster audience to the internet population.
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WEBSITES
The Northern Texas Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Northern Texas Cluster audience is fox34.com.
| Website | Composition | Index |
| fox34.com | 2.74% | 139.76x |
| yourbasin.com | 5.53% | 137.48x |
| kdhnews.com | 1.59% | 130.69x |
| newschannel6now.com | 2.77% | 125.62x |
| abc7amarillo.com | 6.52% | 118.95x |
| lubbockonline.com | 9.36% | 112.24x |
| amarillo.com | 4.58% | 108.24x |
| everythinglubbock.com | 19.17% | 107.03x |
| myhighplains.com | 11.24% | 104.24x |
| newswest9.com | 13.39% | 104.07x |
Composition Percentage:
The overlap percentage between the Northern Texas Cluster audience and the Web attribute.
Index: A comparison of the Northern Texas Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Northern Texas Cluster audience is Texas Sporting & Outdoors Cluster.
| Content Affinity | Composition | Index |
| Texas Sporting & Outdoors Cluster | 0.06% | 36.10x |
| East Texas Cluster | 12.35% | 35.77x |
| Texas University Athletics | 16.68% | 27.74x |
| Texas News Cluster | 13.10% | 27.28x |
| Austin Cluster | 26.28% | 26.02x |
| Texas News | 31.14% | 23.36x |
| Fox News Content Consumers | 11.22% | 19.53x |
| Oil & Energy | 0.83% | 16.89x |
| Right Wing Blogs - Political Activism | 0.11% | 16.00x |
| New Mexico News | 13.09% | 15.86x |
Composition Percentage:
The overlap percentage between the Northern Texas Cluster audience and the Content Affinity attribute.
Index: A comparison of the Northern Texas Cluster audience to the internet population.
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DEMOGRAPHICS
The Northern Texas Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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