Dstillery Audiences

NORTHERN TEXAS CLUSTER

Audience Size: 637.2 Thousand Devices

Explore the Northern Texas Cluster Audience

Below you'll find more information about the Northern Texas Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 637.2 thousand unique devices whose actions qualify for the Northern Texas Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Northern Texas Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Northern Texas Cluster audience is Texas Activity Researchers.

Interest Composition Index
Texas Activity Researchers 39.16% 23.65x
Dallas Mavericks Fans 39.57% 21.30x
Houston Activity Researchers 38.61% 19.27x
Houston Trip Planners 34.21% 18.99x
Texas State Fairs 56.19% 16.63x
Texas Longhorn Fans 37.82% 16.54x
Austin Trip Planners 23.31% 15.01x
Louisiana Activities Researchers 19.84% 11.44x
Bargain Shopping Researchers 20.55% 11.16x
Retired Government Employees 4.22% 10.15x
Composition Percentage: The overlap percentage between the Northern Texas Cluster audience and the Interest attribute.
Index: A comparison of the Northern Texas Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Northern Texas Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Northern Texas Cluster audience is Gymboree.

Location Composition Index
Gymboree 0.03% 2.68x
Lane Bryant 0.01% 2.39x
Aeropostale 0.01% 2.22x
Chicos 0.01% 1.58x
Buckle 0.01% 1.55x
Journeys 0.01% 1.25x
Mens Wearhouse 0.01% 1.09x
Old Navy 0.01% 1.02x
Maurices 0.02% 0.80x
Composition Percentage: The overlap percentage between the Northern Texas Cluster audience and the Location attribute.
Index: A comparison of the Northern Texas Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Northern Texas Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Northern Texas Cluster audience is yourbasin.com.

Website Composition Index
yourbasin.com 5.25% 176.94x
oaoa.com 3.88% 161.77x
cbs7.com 8.08% 157.90x
kcbd.com 14.63% 146.83x
amarillo.com 7.64% 144.99x
abc7amarillo.com 10.93% 137.66x
newswest9.com 13.33% 135.83x
newschannel10.com 9.49% 132.93x
bigcountryhomepage.com 11.66% 132.51x
myhighplains.com 14.27% 127.03x
Composition Percentage: The overlap percentage between the Northern Texas Cluster audience and the Web attribute.
Index: A comparison of the Northern Texas Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Northern Texas Cluster audience is Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania).

Content Affinity Composition Index
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 1.14% 73.90x
East Texas Cluster 4.32% 30.22x
Austin Cluster 20.08% 30.17x
Texas University Athletics 9.94% 29.50x
Texas News Cluster 4.70% 27.63x
Texas News 22.89% 22.92x
Ohio Universities 1.53% 19.88x
Sports - Golf, Hunting, Fishing 0.05% 17.45x
Oil & Energy 0.05% 16.50x
New Mexico News 9.38% 14.87x
Composition Percentage: The overlap percentage between the Northern Texas Cluster audience and the Content Affinity attribute.
Index: A comparison of the Northern Texas Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Northern Texas Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male