Explore the Northern Texas Cluster Audience
Below you'll find more information about the Northern Texas Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Northern Texas Cluster audience.
INTERESTS
The Northern Texas Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Northern Texas Cluster audience is Texas Activity Researchers.
| Interest | Composition | Index |
| Texas Activity Researchers | 29.25% | 17.37x |
| Texas Longhorn Fans | 40.69% | 15.45x |
| Houston Activity Researchers | 29.91% | 14.59x |
| Texas State Fairs | 50.28% | 14.19x |
| Texas AM Aggies Fans | 34.90% | 13.92x |
| Dallas Cowboys Fans | 38.08% | 13.39x |
| Liberal News Readers | 19.16% | 11.31x |
| Country Music Fans | 21.98% | 10.75x |
| Conservative News Readers | 23.19% | 10.72x |
| Law Enforcement Officers | 22.79% | 10.58x |
Composition Percentage:
The overlap percentage between the Northern Texas Cluster audience and the Interest attribute.
Index: A comparison of the Northern Texas Cluster audience to the internet population.
Curious about what else the Northern Texas Cluster audience is interested in?
Sign Up
APPAREL RETAILERS
The Northern Texas Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Northern Texas Cluster audience is Eddie Bauer.
| Location | Composition | Index |
| Eddie Bauer | 0.01% | 1.47x |
| The Childrens Place | 0.04% | 1.46x |
| Maurices | 0.05% | 1.36x |
| Aeropostale | 0.02% | 1.30x |
| Journeys | 0.04% | 1.26x |
| Buckle | 0.03% | 1.25x |
| Chicos | 0.03% | 1.22x |
| Jos A. Bank Clothiers | 0.02% | 1.22x |
| Forever 21 | 0.01% | 1.22x |
| Mens Wearhouse | 0.03% | 1.20x |
Composition Percentage:
The overlap percentage between the Northern Texas Cluster audience and the Location attribute.
Index: A comparison of the Northern Texas Cluster audience to the internet population.
Want to find more of the Northern Texas Cluster audience in the real world?
Sign Up
WEBSITES
The Northern Texas Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Northern Texas Cluster audience is fox34.com.
| Website | Composition | Index |
| fox34.com | 1.65% | 127.94x |
| yourbasin.com | 5.25% | 104.18x |
| newschannel6now.com | 3.19% | 102.38x |
| abc7amarillo.com | 6.86% | 101.38x |
| oaoa.com | 1.83% | 99.94x |
| amarillo.com | 5.74% | 91.98x |
| everythinglubbock.com | 18.94% | 90.07x |
| lubbockonline.com | 11.43% | 89.28x |
| cbs7.com | 17.65% | 88.97x |
| mrt.com | 11.11% | 88.34x |
Composition Percentage:
The overlap percentage between the Northern Texas Cluster audience and the Web attribute.
Index: A comparison of the Northern Texas Cluster audience to the internet population.
Want to see more of the websites the Northern Texas Cluster audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Northern Texas Cluster audience is East Texas Cluster.
| Content Affinity | Composition | Index |
| East Texas Cluster | 10.38% | 30.56x |
| Texas University Athletics | 17.30% | 25.05x |
| Texas News Cluster | 12.30% | 23.91x |
| Austin Cluster | 29.62% | 21.57x |
| Texas News | 28.29% | 19.47x |
| Sports - Golf, Hunting, Fishing | 0.09% | 18.41x |
| Oil & Energy | 0.36% | 16.33x |
| Homeschooling | 0.03% | 15.37x |
| Fox News Content Consumers | 8.19% | 15.33x |
| Natural & Healthy Living Researchers | 0.20% | 14.43x |
Composition Percentage:
The overlap percentage between the Northern Texas Cluster audience and the Content Affinity attribute.
Index: A comparison of the Northern Texas Cluster audience to the internet population.
Want to see more of the Content Affinities the Northern Texas Cluster audience visits?
Sign Up
DEMOGRAPHICS
The Northern Texas Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
Interested in seeing other characteristics of the Northern Texas Cluster audience?
Sign Up