Dstillery Audiences

NORTHERN TEXAS CLUSTER

Audience Size: 1.2 Million Devices

Explore the Northern Texas Cluster Audience

Below you'll find more information about the Northern Texas Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Northern Texas Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Northern Texas Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Northern Texas Cluster audience is Dallas Cowboys Fans.

Interest Composition Index
Dallas Cowboys Fans 35.56% 14.95x
Texas AM Aggies Fans 26.98% 14.15x
Texas Activity Researchers 20.84% 11.70x
Houston Activity Researchers 19.51% 10.29x
Texas Energy Providers 25.65% 10.24x
Texas Trip Planners 27.43% 9.85x
Country Music Fans 18.80% 9.38x
Southern Central Voters 20.59% 9.34x
Arizona Wildcats Fans 17.93% 9.27x
Big 12 Fans 17.80% 8.89x
Composition Percentage: The overlap percentage between the Northern Texas Cluster audience and the Interest attribute.
Index: A comparison of the Northern Texas Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Northern Texas Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Northern Texas Cluster audience is Buckle.

Location Composition Index
Buckle 0.29% 1.44x
Lane Bryant 0.06% 1.26x
The Childrens Place 0.10% 1.11x
Jos A. Bank Clothiers 0.29% 1.08x
Columbia 0.01% 1.03x
Aeropostale 0.06% 1.02x
Journeys 0.05% 1.00x
Charlotte Russe 0.05% 1.00x
Old Navy 0.10% 1.00x
Belk 0.01% 0.97x
Composition Percentage: The overlap percentage between the Northern Texas Cluster audience and the Location attribute.
Index: A comparison of the Northern Texas Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Northern Texas Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Northern Texas Cluster audience is yourbasin.com.

Website Composition Index
yourbasin.com 5.08% 140.29x
fox34.com 5.69% 130.97x
newschannel6now.com 4.26% 122.89x
redraideroutfitter.com 1.68% 121.24x
centexproud.com 4.44% 118.42x
everythinglubbock.com 17.11% 116.54x
newswest9.com 13.50% 114.85x
abc7amarillo.com 6.42% 113.85x
conchovalleyhomepage.com 2.93% 110.94x
oaoa.com 3.78% 110.54x
Composition Percentage: The overlap percentage between the Northern Texas Cluster audience and the Web attribute.
Index: A comparison of the Northern Texas Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Northern Texas Cluster audience is Texas Sporting & Outdoors Cluster.

Content Affinity Composition Index
Texas Sporting & Outdoors Cluster 1.04% 36.87x
East Texas Cluster 12.18% 32.37x
Texas University Athletics 16.94% 24.39x
Austin Cluster 16.48% 22.13x
Texas News 25.53% 21.09x
Texas News Cluster 15.75% 18.91x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.23% 15.97x
Local & Travel England - North Midlands 0.05% 14.19x
New Mexico News 12.61% 13.88x
Texas Media 26.29% 12.27x
Composition Percentage: The overlap percentage between the Northern Texas Cluster audience and the Content Affinity attribute.
Index: A comparison of the Northern Texas Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Northern Texas Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female