Dstillery Audiences

NORTHERN TEXAS CLUSTER

Audience Size: 1.1 Million Devices

Explore the Northern Texas Cluster Audience

Below you'll find more information about the Northern Texas Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Northern Texas Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Northern Texas Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Northern Texas Cluster audience is Texas Activity Researchers.

Interest Composition Index
Texas Activity Researchers 29.40% 16.42x
Texas State Fairs 51.51% 15.13x
Texas Longhorn Fans 42.80% 14.99x
Houston Activity Researchers 30.40% 14.52x
Dallas Cowboys Fans 41.58% 14.47x
Texas AM Aggies Fans 35.87% 13.62x
Conservative News Readers 26.02% 11.51x
Liberal News Readers 21.19% 11.27x
Country Music Fans 24.61% 11.06x
Readers of Hispanic Content 24.49% 10.85x
Composition Percentage: The overlap percentage between the Northern Texas Cluster audience and the Interest attribute.
Index: A comparison of the Northern Texas Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Northern Texas Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Northern Texas Cluster audience is Buckle.

Location Composition Index
Buckle 0.02% 1.78x
Dressbarn 0.02% 1.69x
Lane Bryant 0.02% 1.64x
Zumiez 0.01% 1.48x
The Childrens Place 0.02% 1.48x
H&M 0.01% 1.44x
Journeys 0.03% 1.42x
Hollister 0.01% 1.25x
Carhartt 0.16% 1.15x
Victoria's Secret 0.02% 1.13x
Composition Percentage: The overlap percentage between the Northern Texas Cluster audience and the Location attribute.
Index: A comparison of the Northern Texas Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Northern Texas Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Northern Texas Cluster audience is fox34.com.

Website Composition Index
fox34.com 2.74% 139.76x
yourbasin.com 5.53% 137.48x
kdhnews.com 1.59% 130.69x
newschannel6now.com 2.77% 125.62x
abc7amarillo.com 6.52% 118.95x
lubbockonline.com 9.36% 112.24x
amarillo.com 4.58% 108.24x
everythinglubbock.com 19.17% 107.03x
myhighplains.com 11.24% 104.24x
newswest9.com 13.39% 104.07x
Composition Percentage: The overlap percentage between the Northern Texas Cluster audience and the Web attribute.
Index: A comparison of the Northern Texas Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Northern Texas Cluster audience is Texas Sporting & Outdoors Cluster.

Content Affinity Composition Index
Texas Sporting & Outdoors Cluster 0.06% 36.10x
East Texas Cluster 12.35% 35.77x
Texas University Athletics 16.68% 27.74x
Texas News Cluster 13.10% 27.28x
Austin Cluster 26.28% 26.02x
Texas News 31.14% 23.36x
Fox News Content Consumers 11.22% 19.53x
Oil & Energy 0.83% 16.89x
Right Wing Blogs - Political Activism 0.11% 16.00x
New Mexico News 13.09% 15.86x
Composition Percentage: The overlap percentage between the Northern Texas Cluster audience and the Content Affinity attribute.
Index: A comparison of the Northern Texas Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Northern Texas Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female