Dstillery Audiences

NORTHERN TEXAS CLUSTER

Audience Size: 1 Million Devices

Explore the Northern Texas Cluster Audience

Below you'll find more information about the Northern Texas Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Northern Texas Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Northern Texas Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Northern Texas Cluster audience is Texas Activity Researchers.

Interest Composition Index
Texas Activity Researchers 27.11% 16.81x
Texas Longhorn Fans 39.61% 14.89x
Texas State Fairs 51.09% 14.49x
Houston Activity Researchers 28.69% 14.44x
Dallas Cowboys Fans 38.61% 13.57x
Texas AM Aggies Fans 33.10% 13.34x
Liberal News Readers 19.20% 11.13x
Conservative News Readers 23.39% 11.10x
Country Music Fans 22.05% 10.73x
Financial Business Intelligence Researchers 18.35% 10.57x
Composition Percentage: The overlap percentage between the Northern Texas Cluster audience and the Interest attribute.
Index: A comparison of the Northern Texas Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Northern Texas Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Northern Texas Cluster audience is Maurices.

Location Composition Index
Maurices 0.01% 1.52x
Carhartt 0.07% 1.20x
Composition Percentage: The overlap percentage between the Northern Texas Cluster audience and the Location attribute.
Index: A comparison of the Northern Texas Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Northern Texas Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Northern Texas Cluster audience is fox34.com.

Website Composition Index
fox34.com 2.19% 141.15x
kdhnews.com 1.08% 130.38x
newschannel6now.com 2.63% 127.02x
yourbasin.com 5.43% 126.38x
abc7amarillo.com 6.41% 111.03x
lubbockonline.com 9.98% 103.56x
amarillo.com 5.06% 103.07x
newswest9.com 12.55% 100.40x
everythinglubbock.com 19.09% 98.60x
reporternews.com 6.33% 97.78x
Composition Percentage: The overlap percentage between the Northern Texas Cluster audience and the Web attribute.
Index: A comparison of the Northern Texas Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Northern Texas Cluster audience is East Texas Cluster.

Content Affinity Composition Index
East Texas Cluster 10.89% 31.31x
Texas News Cluster 12.05% 24.54x
Texas University Athletics 16.34% 24.25x
Austin Cluster 28.46% 21.22x
Texas News 28.17% 20.50x
Fox News Content Consumers 9.38% 17.24x
Right Wing Blogs - Political Activism 0.08% 16.31x
Sports - Golf, Hunting, Fishing 0.09% 16.23x
Oil & Energy 0.52% 15.75x
New Mexico News 11.49% 14.44x
Composition Percentage: The overlap percentage between the Northern Texas Cluster audience and the Content Affinity attribute.
Index: A comparison of the Northern Texas Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Northern Texas Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male