Dstillery Audiences

NORTHERN TEXAS CLUSTER

Audience Size: 1.4 Million Devices

Explore the Northern Texas Cluster Audience

Below you'll find more information about the Northern Texas Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Northern Texas Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Northern Texas Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Northern Texas Cluster audience is Texas State Fairs.

Interest Composition Index
Texas State Fairs 50.88% 15.47x
Dallas Cowboys Fans 38.59% 13.93x
Texas AM Aggies Fans 30.22% 12.15x
Texas Activity Researchers 23.44% 10.97x
Country Music Fans 21.91% 9.38x
Houston Activity Researchers 22.39% 9.34x
Arizona Wildcats Fans 23.07% 9.22x
Texas County and Local Fair Visitors 28.21% 9.11x
Conservative News Readers 22.12% 9.06x
Texas Energy Providers 26.69% 8.76x
Composition Percentage: The overlap percentage between the Northern Texas Cluster audience and the Interest attribute.
Index: A comparison of the Northern Texas Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Northern Texas Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Northern Texas Cluster audience is Buckle.

Location Composition Index
Buckle 0.36% 1.53x
Lane Bryant 0.06% 1.44x
Journeys 0.05% 1.30x
Belk 0.01% 1.24x
Aeropostale 0.05% 1.14x
Jos A. Bank Clothiers 0.24% 1.04x
Mens Wearhouse 0.38% 0.98x
Talbots 0.03% 0.97x
Hollister 0.04% 0.94x
Columbia 0.01% 0.94x
Composition Percentage: The overlap percentage between the Northern Texas Cluster audience and the Location attribute.
Index: A comparison of the Northern Texas Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Northern Texas Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Northern Texas Cluster audience is extracoeventscenter.com.

Website Composition Index
extracoeventscenter.com 1.07% 163.46x
fox34.com 4.83% 151.33x
hotfair.com 1.15% 148.42x
centexproud.com 2.85% 138.05x
yourbasin.com 7.53% 138.03x
newschannel6now.com 4.46% 135.32x
fox44news.com 2.40% 132.54x
oaoa.com 3.38% 132.32x
everythinglubbock.com 17.75% 130.96x
conchovalleyhomepage.com 3.04% 125.83x
Composition Percentage: The overlap percentage between the Northern Texas Cluster audience and the Web attribute.
Index: A comparison of the Northern Texas Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Northern Texas Cluster audience is Texas Sporting & Outdoors Cluster.

Content Affinity Composition Index
Texas Sporting & Outdoors Cluster 0.79% 37.09x
East Texas Cluster 12.56% 33.97x
Texas University Athletics 16.01% 24.20x
Austin Cluster 17.04% 23.75x
Texas News 25.97% 21.94x
Texas News Cluster 15.37% 20.36x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.17% 17.62x
Local & Travel England - North Midlands 0.06% 16.35x
New Mexico News 13.86% 16.15x
Texas Media 27.92% 13.16x
Composition Percentage: The overlap percentage between the Northern Texas Cluster audience and the Content Affinity attribute.
Index: A comparison of the Northern Texas Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Northern Texas Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female