Dstillery Audiences

NURSING

Audience Size: 819.5 Thousand Devices

Explore the Nursing Audience

Below you'll find more information about the Nursing audience, broken down in different categories based on their digital and physical behaviors. These are 819.5 thousand unique devices whose actions qualify for the Nursing audience.

Dstillery Crafted Audiences

INTERESTS

The Nursing audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Nursing audience is Nurses.

Interest Composition Index
Nurses 71.36% 33.24x
Nursing Students 64.54% 28.53x
Scrubs Uniforms Shoppers 48.67% 23.82x
Primary Care Doctor Researchers 41.39% 22.52x
Respirologists and Pulmonologists 44.40% 21.65x
Internal Medicine Journal Researchers 47.18% 21.62x
Hospital Executives 42.12% 21.45x
Doctors 40.94% 21.08x
Parents of High School Students 60.54% 20.73x
Healthcare Thought Leaders 44.64% 19.11x
Composition Percentage: The overlap percentage between the Nursing audience and the Interest attribute.
Index: A comparison of the Nursing audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Nursing audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Nursing audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.46% 1.22x
Jos A. Bank Clothiers 0.25% 1.07x
Composition Percentage: The overlap percentage between the Nursing audience and the Location attribute.
Index: A comparison of the Nursing audience to the internet population.
Dstillery Web Insights

WEBSITES

The Nursing audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Nursing audience is qsen.org.

Website Composition Index
qsen.org 2.28% 332.84x
nln.org 3.60% 327.64x
aone.org 2.13% 304.08x
nurseslabs.com 10.94% 301.28x
campaignforaction.org 3.55% 297.58x
jognn.org 2.24% 286.26x
everynurse.org 3.18% 285.01x
americanmobile.com 1.87% 267.15x
apea.com 2.37% 260.22x
reflectionsonnursingleadership.org 2.86% 248.40x
Composition Percentage: The overlap percentage between the Nursing audience and the Web attribute.
Index: A comparison of the Nursing audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Nursing audience is Medical Journals.

Content Affinity Composition Index
Medical Journals 15.36% 38.43x
Healthcare Jobs 5.69% 30.66x
Healthcare - Doctors & Diagnosis 13.58% 29.64x
Cardiac & Other Health Research 11.49% 25.14x
Medical & Pharmaceutical Scholarship 29.70% 23.04x
Higher Education 4.36% 19.74x
Medical Supplies 6.04% 17.22x
Senior Care 2.13% 17.09x
International Development & Health 2.86% 16.57x
Psychology & Social Work 2.41% 15.60x
Composition Percentage: The overlap percentage between the Nursing audience and the Content Affinity attribute.
Index: A comparison of the Nursing audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Nursing audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female