Dstillery Audiences

NURSING

Audience Size: 95.1 Thousand Devices

Explore the Nursing Audience

Below you'll find more information about the Nursing audience, broken down in different categories based on their digital and physical behaviors. These are 95.1 thousand unique devices whose actions qualify for the Nursing audience.

Dstillery Crafted Audiences

INTERESTS

The Nursing audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Nursing audience is Online Test Prep Resource Readers.

Interest Composition Index
Online Test Prep Resource Readers 81.72% 22.76x
Nurses 77.37% 20.90x
Doctors 61.51% 18.55x
Primary Care Doctor Researchers 63.54% 18.04x
Professional Medical Journal Readers 56.58% 17.98x
Nursing Students 67.89% 17.74x
Internal Medicine Journal Researchers 60.25% 17.57x
Medical Science Researchers 52.13% 17.27x
Online Education Resource Researchers 59.28% 16.89x
Oncologists 60.54% 16.67x
Composition Percentage: The overlap percentage between the Nursing audience and the Interest attribute.
Index: A comparison of the Nursing audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Nursing audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Nursing audience is White House Black Market.

Location Composition Index
White House Black Market 0.05% 5.79x
LOFT 0.04% 5.46x
Gap 0.03% 4.13x
Banana Republic 0.03% 3.84x
Gymboree 0.02% 3.28x
Zumiez 0.02% 3.27x
Lane Bryant 0.02% 2.77x
Chicos 0.02% 2.24x
Maurices 0.03% 2.07x
Mens Wearhouse 0.02% 1.93x
Composition Percentage: The overlap percentage between the Nursing audience and the Location attribute.
Index: A comparison of the Nursing audience to the internet population.
Dstillery Web Insights

WEBSITES

The Nursing audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Nursing audience is uniontestprep.com.

Website Composition Index
uniontestprep.com 34.40% 305.90x
test-guide.com 35.37% 162.75x
ahajournals.org 7.41% 119.31x
allnurses.com 40.44% 105.18x
nejm.org 8.20% 95.14x
pearsonvue.com 5.25% 94.88x
acog.org 6.65% 89.32x
ebscohost.com 4.71% 82.97x
aafp.org 19.71% 82.95x
nap.edu 6.07% 81.28x
Composition Percentage: The overlap percentage between the Nursing audience and the Web attribute.
Index: A comparison of the Nursing audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Nursing audience is Healthcare Jobs.

Content Affinity Composition Index
Healthcare Jobs 3.62% 89.94x
Cardiac & Other Health Research 4.94% 79.08x
Medical Journals 12.02% 73.74x
Medical & Pharmaceutical Scholarship 22.77% 51.03x
Healthcare - Doctors & Diagnosis 9.99% 48.27x
Senior Care 0.61% 43.27x
Medical Supplies 2.80% 40.17x
Disease Cluster 2.60% 37.60x
Psychology & Social Work 1.36% 37.08x
Higher Education 1.10% 36.21x
Composition Percentage: The overlap percentage between the Nursing audience and the Content Affinity attribute.
Index: A comparison of the Nursing audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Nursing audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female