Dstillery Audiences

NURSING

Audience Size: 865.8 Thousand Devices

Explore the Nursing Audience

Below you'll find more information about the Nursing audience, broken down in different categories based on their digital and physical behaviors. These are 865.8 thousand unique devices whose actions qualify for the Nursing audience.

Dstillery Crafted Audiences

INTERESTS

The Nursing audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Nursing audience is Nurses.

Interest Composition Index
Nurses 70.67% 28.85x
Nursing Students 62.85% 24.57x
Scrubs Uniforms Shoppers 48.56% 19.05x
Parents of High School Students 60.12% 18.54x
Respirologists and Pulmonologists 43.62% 18.36x
Internal Medicine Journal Researchers 46.78% 17.97x
Doctors 39.39% 17.94x
Primary Care Doctor Researchers 41.86% 17.54x
Hospital Executives 44.44% 16.81x
Cardio Health Researchers 37.51% 16.01x
Composition Percentage: The overlap percentage between the Nursing audience and the Interest attribute.
Index: A comparison of the Nursing audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Nursing audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Nursing audience is Express Outlets.

Location Composition Index
Express Outlets 0.01% 1.84x
Free People 0.03% 1.64x
Eddie Bauer 0.02% 1.58x
Hollister 0.04% 1.57x
Charlotte Russe 0.03% 1.50x
Gymboree 0.04% 1.44x
Chicos 0.06% 1.38x
J. Crew 0.05% 1.38x
Zara 0.04% 1.35x
The Childrens Place 0.07% 1.34x
Composition Percentage: The overlap percentage between the Nursing audience and the Location attribute.
Index: A comparison of the Nursing audience to the internet population.
Dstillery Web Insights

WEBSITES

The Nursing audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Nursing audience is nln.org.

Website Composition Index
nln.org 4.59% 341.58x
aone.org 2.11% 331.08x
campaignforaction.org 3.22% 330.77x
qsen.org 2.80% 330.09x
nurseslabs.com 9.67% 324.45x
jognn.org 1.99% 316.12x
everynurse.org 3.81% 306.69x
apea.com 2.14% 284.88x
reflectionsonnursingleadership.org 2.41% 275.55x
americanmobile.com 2.27% 273.17x
Composition Percentage: The overlap percentage between the Nursing audience and the Web attribute.
Index: A comparison of the Nursing audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Nursing audience is Medical Journals.

Content Affinity Composition Index
Medical Journals 15.62% 37.97x
Online Learning 0.72% 36.76x
Healthcare Jobs 5.90% 30.83x
Healthcare - Doctors & Diagnosis 14.02% 30.75x
Cardiac & Other Health Research 12.21% 27.25x
Medical & Pharmaceutical Scholarship 28.35% 23.99x
Higher Education 4.84% 20.63x
International Development & Health 2.67% 18.01x
Medical Supplies 6.27% 17.24x
Senior Care 2.45% 17.08x
Composition Percentage: The overlap percentage between the Nursing audience and the Content Affinity attribute.
Index: A comparison of the Nursing audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Nursing audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female