Dstillery Audiences

NURSING

Audience Size: 551.9 Thousand Devices

Explore the Nursing Audience

Below you'll find more information about the Nursing audience, broken down in different categories based on their digital and physical behaviors. These are 551.9 thousand unique devices whose actions qualify for the Nursing audience.

Dstillery Crafted Audiences

INTERESTS

The Nursing audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Nursing audience is Nurses.

Interest Composition Index
Nurses 79.90% 26.38x
Nursing Students 74.29% 24.31x
Nursing and Physicians Assistant Journal Researchers 85.12% 23.72x
Internal Medicine Journal Researchers 58.90% 20.44x
Healthcare Provider Education Researchers 57.78% 20.33x
Doctors 54.35% 19.62x
Hospital Executives 55.86% 19.48x
Primary Care Doctor Researchers 53.24% 19.43x
Scrubs Uniforms Shoppers 60.47% 19.32x
Parents of High School Students 63.26% 18.69x
Composition Percentage: The overlap percentage between the Nursing audience and the Interest attribute.
Index: A comparison of the Nursing audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Nursing audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Nursing audience is Bonobos.

Location Composition Index
Bonobos 0.11% 1.48x
Kate Spade 0.03% 1.28x
Jos A. Bank Clothiers 0.31% 1.27x
Ralph Lauren 0.01% 1.21x
White House Black Market 0.38% 1.20x
REI 0.01% 1.17x
Buckle 0.27% 1.11x
Topshop 0.02% 1.07x
Johnston and Murphy 0.51% 1.06x
Talbots 0.03% 1.04x
Composition Percentage: The overlap percentage between the Nursing audience and the Location attribute.
Index: A comparison of the Nursing audience to the internet population.
Dstillery Web Insights

WEBSITES

The Nursing audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Nursing audience is campaignforaction.org.

Website Composition Index
campaignforaction.org 4.27% 370.77x
apea.com 3.24% 323.93x
nurseslabs.com 12.24% 315.24x
graduatenursingedu.org 5.98% 298.45x
reflectionsonnursingleadership.org 3.76% 291.11x
hurstreview.com 3.96% 289.40x
awhonn.org 2.66% 287.08x
midlevelu.com 7.02% 283.18x
bsnedu.org 3.08% 280.63x
registerednursing.org 19.69% 267.13x
Composition Percentage: The overlap percentage between the Nursing audience and the Web attribute.
Index: A comparison of the Nursing audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Nursing audience is Medical Journals.

Content Affinity Composition Index
Medical Journals 15.54% 53.20x
Online Learning 0.56% 46.39x
Healthcare Jobs 5.25% 37.21x
Healthcare - Doctors & Diagnosis 13.32% 36.35x
Cardiac & Other Health Research 8.33% 33.12x
Medical & Pharmaceutical Scholarship 31.19% 27.02x
Higher Education 2.97% 23.41x
International Development & Health 2.63% 22.18x
Senior Care 1.68% 21.45x
Medical Supplies 5.71% 19.93x
Composition Percentage: The overlap percentage between the Nursing audience and the Content Affinity attribute.
Index: A comparison of the Nursing audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Nursing audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female