Explore the Nursing Audience
Below you'll find more information about the Nursing audience, broken down in different categories based on their digital and physical behaviors. These are 819.5 thousand unique devices whose actions qualify for the Nursing audience.
INTERESTS
The Nursing audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Nursing audience is Nurses.
| Interest | Composition | Index |
| Nurses | 71.36% | 33.24x |
| Nursing Students | 64.54% | 28.53x |
| Scrubs Uniforms Shoppers | 48.67% | 23.82x |
| Primary Care Doctor Researchers | 41.39% | 22.52x |
| Respirologists and Pulmonologists | 44.40% | 21.65x |
| Internal Medicine Journal Researchers | 47.18% | 21.62x |
| Hospital Executives | 42.12% | 21.45x |
| Doctors | 40.94% | 21.08x |
| Parents of High School Students | 60.54% | 20.73x |
| Healthcare Thought Leaders | 44.64% | 19.11x |
Composition Percentage:
The overlap percentage between the Nursing audience and the Interest attribute.
Index: A comparison of the Nursing audience to the internet population.
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APPAREL RETAILERS
The Nursing audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Nursing audience is Mens Wearhouse.
| Location | Composition | Index |
| Mens Wearhouse | 0.46% | 1.22x |
| Jos A. Bank Clothiers | 0.25% | 1.07x |
Composition Percentage:
The overlap percentage between the Nursing audience and the Location attribute.
Index: A comparison of the Nursing audience to the internet population.
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WEBSITES
The Nursing audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Nursing audience is qsen.org.
| Website | Composition | Index |
| qsen.org | 2.28% | 332.84x |
| nln.org | 3.60% | 327.64x |
| aone.org | 2.13% | 304.08x |
| nurseslabs.com | 10.94% | 301.28x |
| campaignforaction.org | 3.55% | 297.58x |
| jognn.org | 2.24% | 286.26x |
| everynurse.org | 3.18% | 285.01x |
| americanmobile.com | 1.87% | 267.15x |
| apea.com | 2.37% | 260.22x |
| reflectionsonnursingleadership.org | 2.86% | 248.40x |
Composition Percentage:
The overlap percentage between the Nursing audience and the Web attribute.
Index: A comparison of the Nursing audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Nursing audience is Medical Journals.
| Content Affinity | Composition | Index |
| Medical Journals | 15.36% | 38.43x |
| Healthcare Jobs | 5.69% | 30.66x |
| Healthcare - Doctors & Diagnosis | 13.58% | 29.64x |
| Cardiac & Other Health Research | 11.49% | 25.14x |
| Medical & Pharmaceutical Scholarship | 29.70% | 23.04x |
| Higher Education | 4.36% | 19.74x |
| Medical Supplies | 6.04% | 17.22x |
| Senior Care | 2.13% | 17.09x |
| International Development & Health | 2.86% | 16.57x |
| Psychology & Social Work | 2.41% | 15.60x |
Composition Percentage:
The overlap percentage between the Nursing audience and the Content Affinity attribute.
Index: A comparison of the Nursing audience to the internet population.
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DEMOGRAPHICS
The Nursing audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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