Dstillery Audiences

NURSING

Audience Size: 46.2 Thousand Devices

Explore the Nursing Audience

Below you'll find more information about the Nursing audience, broken down in different categories based on their digital and physical behaviors. These are 46.2 thousand unique devices whose actions qualify for the Nursing audience.

Dstillery Crafted Audiences

INTERESTS

The Nursing audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Nursing audience is Online Test Prep Resource Readers.

Interest Composition Index
Online Test Prep Resource Readers 82.38% 29.74x
Nurses 65.94% 24.75x
Nursing Students 62.18% 21.74x
Online Education Resource Researchers 47.13% 20.69x
Parents of High School Students 77.43% 20.03x
Doctors 43.17% 19.34x
First Responders 48.91% 19.11x
Professional Medical Journal Readers 37.82% 18.78x
Primary Care Doctor Researchers 44.16% 18.64x
Job Seekers 32.08% 17.89x
Composition Percentage: The overlap percentage between the Nursing audience and the Interest attribute.
Index: A comparison of the Nursing audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Nursing audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Nursing audience is Journeys.

Location Composition Index
Journeys 0.03% 2.39x
Victoria's Secret 0.03% 2.22x
Aeropostale 0.01% 1.99x
Maurices 0.02% 1.89x
Buckle 0.01% 1.74x
Gymboree 0.01% 1.61x
The Childrens Place 0.01% 1.39x
Chicos 0.01% 1.16x
Carhartt 0.04% 1.07x
Composition Percentage: The overlap percentage between the Nursing audience and the Location attribute.
Index: A comparison of the Nursing audience to the internet population.
Dstillery Web Insights

WEBSITES

The Nursing audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Nursing audience is test-guide.com.

Website Composition Index
test-guide.com 55.45% 330.29x
allnurses.com 28.01% 137.12x
sagepub.com 8.45% 50.68x
healthaffairs.org 5.94% 48.96x
wearfigs.com 5.26% 48.87x
ems1.com 7.20% 46.95x
aap.org 5.17% 46.20x
healthleadersmedia.com 7.08% 42.29x
kidshealth.org 6.02% 41.77x
wgu.edu 4.23% 37.90x
Composition Percentage: The overlap percentage between the Nursing audience and the Web attribute.
Index: A comparison of the Nursing audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Nursing audience is Medical Journals.

Content Affinity Composition Index
Medical Journals 7.21% 83.58x
Medical & Pharmaceutical Scholarship 9.92% 62.62x
Learning & Development Products 1.58% 50.79x
Healthcare - Doctors & Diagnosis 5.12% 45.28x
Healthy Eating Researchers 1.00% 39.34x
Arthritis & Bones 1.12% 35.26x
MBA Education 2.46% 32.90x
California Universities 1.00% 30.37x
University Press 0.79% 27.40x
Fashion & Retail 1.75% 25.02x
Composition Percentage: The overlap percentage between the Nursing audience and the Content Affinity attribute.
Index: A comparison of the Nursing audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Nursing audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female