Dstillery Audiences

NURSING

Audience Size: 997.3 Thousand Devices

Explore the Nursing Audience

Below you'll find more information about the Nursing audience, broken down in different categories based on their digital and physical behaviors. These are 997.3 thousand unique devices whose actions qualify for the Nursing audience.

Dstillery Crafted Audiences

INTERESTS

The Nursing audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Nursing audience is Nurses.

Interest Composition Index
Nurses 71.16% 24.77x
Nursing Students 62.27% 22.42x
Parents of High School Students 59.09% 17.64x
Internal Medicine Journal Researchers 46.42% 15.49x
Respirologists and Pulmonologists 43.76% 15.42x
Doctors 38.81% 15.23x
Hospital Executives 33.64% 15.00x
Healthcare Thought Leaders 43.54% 14.17x
Anesthesiologists 39.97% 13.39x
Cardio Health Researchers 37.74% 13.29x
Composition Percentage: The overlap percentage between the Nursing audience and the Interest attribute.
Index: A comparison of the Nursing audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Nursing audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Nursing audience is Hollister.

Location Composition Index
Hollister 0.02% 1.51x
Ralph Lauren 0.01% 1.46x
Columbia 0.01% 1.17x
The North Face 0.02% 1.11x
Express 0.03% 1.10x
Brooks Brothers 0.03% 1.08x
American Eagle Outfitters 0.05% 1.07x
Charlotte Russe 0.02% 1.07x
LOFT 0.04% 1.06x
Lane Bryant 0.04% 1.06x
Composition Percentage: The overlap percentage between the Nursing audience and the Location attribute.
Index: A comparison of the Nursing audience to the internet population.
Dstillery Web Insights

WEBSITES

The Nursing audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Nursing audience is nurseslabs.com.

Website Composition Index
nurseslabs.com 8.66% 315.01x
registerednursern.com 1.53% 304.76x
aone.org 1.84% 298.98x
campaignforaction.org 3.15% 293.24x
jognn.org 1.80% 289.25x
nln.org 5.47% 285.30x
apea.com 1.93% 268.63x
reflectionsonnursingleadership.org 1.81% 260.28x
hurstreview.com 3.35% 244.95x
discovernursing.com 7.26% 244.76x
Composition Percentage: The overlap percentage between the Nursing audience and the Web attribute.
Index: A comparison of the Nursing audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Nursing audience is Medical Journals.

Content Affinity Composition Index
Medical Journals 16.05% 34.93x
Online Learning 0.87% 33.30x
Healthcare - Doctors & Diagnosis 15.06% 28.15x
Healthcare Jobs 5.95% 26.88x
Cardiac & Other Health Research 12.65% 25.15x
Medical & Pharmaceutical Scholarship 27.47% 22.25x
Higher Education 5.64% 18.74x
International Development & Health 2.76% 17.54x
Medical Supplies 6.32% 15.40x
Senior Care 2.83% 15.16x
Composition Percentage: The overlap percentage between the Nursing audience and the Content Affinity attribute.
Index: A comparison of the Nursing audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Nursing audience resonates most for the following age and income brackets.
Age
45-54
Income
$25,000-$49,999