Dstillery Audiences

OHIO UNIVERSITIES

Audience Size: 435.4 Thousand Devices

Explore the Ohio Universities Audience

Below you'll find more information about the Ohio Universities audience, broken down in different categories based on their digital and physical behaviors. These are 435.4 thousand unique devices whose actions qualify for the Ohio Universities audience.

Dstillery Crafted Audiences

INTERESTS

The Ohio Universities audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ohio Universities audience is Ohio County and Local Fair Visitors.

Interest Composition Index
Ohio County and Local Fair Visitors 53.12% 24.01x
Cininnati Reds Fans 37.50% 23.94x
Midwestern Voters 25.00% 15.35x
Cruise Travel Intenders 21.88% 13.83x
Apartment Hunters 21.88% 13.78x
Fast Fashion Shoppers 18.75% 11.97x
Pontoon Boat Researchers 18.75% 11.40x
Hair Color Shoppers 18.75% 10.60x
Home Printer Shoppers 18.75% 10.30x
Revolutionary War History Buffs 18.75% 10.22x
Composition Percentage: The overlap percentage between the Ohio Universities audience and the Interest attribute.
Index: A comparison of the Ohio Universities audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ohio Universities audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ohio Universities audience is Kate Spade.

Location Composition Index
Kate Spade 0.01% 5.14x
Michael Kors 0.01% 2.83x
Banana Republic 0.02% 2.56x
J. Crew 0.01% 2.42x
Gap 0.02% 2.29x
Journeys 0.03% 2.23x
Hollister 0.01% 2.10x
Gymboree 0.01% 1.82x
Maurices 0.03% 1.79x
Carhartt 0.53% 1.72x
Composition Percentage: The overlap percentage between the Ohio Universities audience and the Location attribute.
Index: A comparison of the Ohio Universities audience to the internet population.
Dstillery Web Insights

WEBSITES

The Ohio Universities audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ohio Universities audience is thisweeknews.com.

Website Composition Index
thisweeknews.com 40.66% 303.31x
experiencecolumbus.com 7.64% 297.63x
sunny95.com 4.00% 286.76x
qfm96.com 3.25% 280.98x
columbusalive.com 21.81% 272.42x
donatos.com 4.07% 239.69x
columbusceo.com 4.37% 200.27x
columbusmonthly.com 11.67% 197.65x
ohiostatebuckeyes.com 3.59% 167.72x
snyderfuneralhomes.com 2.36% 155.77x
Composition Percentage: The overlap percentage between the Ohio Universities audience and the Web attribute.
Index: A comparison of the Ohio Universities audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ohio Universities audience is Central & Northwest Ohio Cluster.

Content Affinity Composition Index
Central & Northwest Ohio Cluster 67.53% 49.77x
Cincinnati Cluster 45.88% 28.10x
Cleveland News 56.19% 28.04x
Ireland Cluster 5.15% 17.68x
Medical & Pharmaceutical Scholarship 4.64% 16.26x
Sports - Climbing, Non-traditional 5.67% 16.14x
Illinois College Sports 0.22% 15.32x
West Virginia News 10.31% 13.46x
People Search 8.25% 12.37x
Science Education & Resources 3.61% 11.32x
Composition Percentage: The overlap percentage between the Ohio Universities audience and the Content Affinity attribute.
Index: A comparison of the Ohio Universities audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ohio Universities audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male