Dstillery Audiences

OHIO UNIVERSITIES

Audience Size: 230.6 Thousand Devices

Explore the Ohio Universities Audience

Below you'll find more information about the Ohio Universities audience, broken down in different categories based on their digital and physical behaviors. These are 230.6 thousand unique devices whose actions qualify for the Ohio Universities audience.

Dstillery Crafted Audiences

INTERESTS

The Ohio Universities audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ohio Universities audience is Cleveland Cavaliers Fans.

Interest Composition Index
Cleveland Cavaliers Fans 52.85% 27.75x
Ohio State Buckeyes Fans 69.22% 26.45x
Golden State Warriors Fans 43.21% 19.31x
Cincinnati Bengals Fans 39.05% 17.13x
Cleveland Indians Fans 47.94% 16.80x
Voters 33.93% 16.75x
Cininnati Reds Fans 48.20% 16.74x
Ohio County and Local Fair Visitors 55.91% 16.01x
Aquarium Trip Planners 40.72% 15.21x
College Football Fans 33.67% 14.38x
Composition Percentage: The overlap percentage between the Ohio Universities audience and the Interest attribute.
Index: A comparison of the Ohio Universities audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ohio Universities audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ohio Universities audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.03% 6.64x
Mens Wearhouse 0.03% 5.24x
Chicos 0.03% 4.44x
Zumiez 0.02% 3.07x
Gap 0.02% 2.98x
Banana Republic 0.01% 2.63x
White House Black Market 0.02% 2.51x
Journeys 0.02% 2.08x
Carhartt 0.11% 1.57x
Composition Percentage: The overlap percentage between the Ohio Universities audience and the Location attribute.
Index: A comparison of the Ohio Universities audience to the internet population.
Dstillery Web Insights

WEBSITES

The Ohio Universities audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ohio Universities audience is thisweeknews.com.

Website Composition Index
thisweeknews.com 45.87% 544.78x
columbusalive.com 27.34% 506.12x
ohiostatebuckeyes.com 15.97% 324.06x
columbusmonthly.com 13.61% 313.06x
osu.edu 11.32% 289.60x
myfox28columbus.com 16.70% 241.30x
columbusnavigator.com 20.66% 232.12x
columbusonthecheap.com 13.02% 191.88x
lancastereaglegazette.com 6.71% 190.67x
whatshouldwedotodaycolumbus.com 4.08% 182.82x
Composition Percentage: The overlap percentage between the Ohio Universities audience and the Web attribute.
Index: A comparison of the Ohio Universities audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ohio Universities audience is College Sports.

Content Affinity Composition Index
College Sports 1.82% 60.32x
Central & Northwest Ohio Cluster 76.74% 53.10x
Cincinnati Cluster 59.79% 27.59x
Cleveland News 64.73% 26.31x
Virginia Athletics 0.22% 16.54x
Bird Watching 0.17% 16.49x
West Virginia News 12.66% 15.88x
Florida College Athletics 1.07% 14.78x
Education Cluster 0.84% 13.44x
South Carolina Beach Travel 0.18% 13.14x
Composition Percentage: The overlap percentage between the Ohio Universities audience and the Content Affinity attribute.
Index: A comparison of the Ohio Universities audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ohio Universities audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male