Dstillery Audiences

OHIO UNIVERSITIES

Audience Size: 532.5 Thousand Devices

Explore the Ohio Universities Audience

Below you'll find more information about the Ohio Universities audience, broken down in different categories based on their digital and physical behaviors. These are 532.5 thousand unique devices whose actions qualify for the Ohio Universities audience.

Dstillery Crafted Audiences

INTERESTS

The Ohio Universities audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ohio Universities audience is Ohio State Buckeyes Fans.

Interest Composition Index
Ohio State Buckeyes Fans 57.67% 22.68x
Cleveland Cavaliers Fans 46.05% 21.77x
Ohio County and Local Fair Visitors 56.23% 18.90x
Cleveland Indians Fans 42.42% 16.58x
Cininnati Reds Fans 39.37% 15.39x
Aquarium Trip Planners 38.18% 14.68x
Golden State Warriors Fans 34.51% 13.58x
Cincinnati Bengals Fans 29.77% 13.11x
Cleveland Browns Fans 30.73% 13.10x
Voters 27.66% 12.89x
Composition Percentage: The overlap percentage between the Ohio Universities audience and the Interest attribute.
Index: A comparison of the Ohio Universities audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ohio Universities audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ohio Universities audience is REI.

Location Composition Index
REI 0.01% 2.87x
Maurices 0.01% 2.25x
Jos A. Bank Clothiers 0.02% 2.11x
Carhartt 0.31% 1.96x
Chicos 0.02% 1.68x
Talbots 0.02% 1.68x
Lululemon 0.01% 1.51x
Old Navy 0.03% 1.49x
Gap 0.02% 1.23x
Victoria's Secret 0.04% 1.22x
Composition Percentage: The overlap percentage between the Ohio Universities audience and the Location attribute.
Index: A comparison of the Ohio Universities audience to the internet population.
Dstillery Web Insights

WEBSITES

The Ohio Universities audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ohio Universities audience is polarisfashionplace.com.

Website Composition Index
polarisfashionplace.com 5.20% 351.26x
thisweeknews.com 34.55% 316.94x
hollywoodcolumbus.com 4.77% 312.36x
sunny95.com 3.02% 302.35x
columbusalive.com 14.44% 299.32x
experiencecolumbus.com 11.33% 298.04x
petland-ohio.com 2.96% 257.41x
columbusmonthly.com 8.67% 213.56x
columbusceo.com 3.21% 212.14x
donatos.com 4.69% 206.19x
Composition Percentage: The overlap percentage between the Ohio Universities audience and the Web attribute.
Index: A comparison of the Ohio Universities audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ohio Universities audience is Central & Northwest Ohio Cluster.

Content Affinity Composition Index
Central & Northwest Ohio Cluster 68.25% 40.03x
College Sports 3.25% 38.66x
Cincinnati Cluster 48.86% 21.36x
Cleveland News 53.19% 19.61x
Illinois College Sports 0.25% 12.82x
Bird Watching 0.46% 11.01x
Farming & Agriculture 0.95% 10.65x
Education Cluster 3.43% 10.51x
Assorted Topics (Children'S Activities, Outdoor Play, Viral Media) 0.38% 10.49x
West Virginia News 10.21% 10.35x
Composition Percentage: The overlap percentage between the Ohio Universities audience and the Content Affinity attribute.
Index: A comparison of the Ohio Universities audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ohio Universities audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female