Dstillery Audiences

OHIO UNIVERSITIES

Audience Size: 104.2 Thousand Devices

Explore the Ohio Universities Audience

Below you'll find more information about the Ohio Universities audience, broken down in different categories based on their digital and physical behaviors. These are 104.2 thousand unique devices whose actions qualify for the Ohio Universities audience.

Dstillery Crafted Audiences

INTERESTS

The Ohio Universities audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ohio Universities audience is Vacation Rental Accommodation Researchers.

Interest Composition Index
Vacation Rental Accommodation Researchers 22.26% 36.02x
Drama Show Watchers 21.99% 26.92x
Ohio State Buckeyes Fans 58.69% 25.20x
Nashville Trip Planners 40.02% 23.62x
Realtors & Real Estate Researchers 15.92% 22.87x
Audio Book Listeners 23.37% 22.46x
Golden State Warriors Fans 34.87% 21.23x
March Madness Enthusiasts 44.99% 20.74x
NCAA Football Fans 43.88% 20.08x
High School Sports Researchers 44.71% 20.07x
Composition Percentage: The overlap percentage between the Ohio Universities audience and the Interest attribute.
Index: A comparison of the Ohio Universities audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ohio Universities audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ohio Universities audience is Maurices.

Location Composition Index
Maurices 0.08% 2.55x
Lane Bryant 0.02% 2.34x
American Eagle Outfitters 0.03% 2.20x
J. Crew 0.02% 2.06x
Dressbarn 0.02% 1.98x
Buckle 0.03% 1.76x
Chicos 0.02% 1.46x
Express 0.02% 1.06x
Gymboree 0.02% 1.01x
Zumiez 0.02% 0.83x
Composition Percentage: The overlap percentage between the Ohio Universities audience and the Location attribute.
Index: A comparison of the Ohio Universities audience to the internet population.
Dstillery Web Insights

WEBSITES

The Ohio Universities audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ohio Universities audience is crookstontimes.com.

Website Composition Index
crookstontimes.com 13.28% 268.03x
columbusmonthly.com 15.89% 259.68x
coshoctontribune.com 11.30% 236.47x
thecalifornian.com 11.86% 231.21x
chillicothegazette.com 14.82% 228.40x
times-gazette.com 10.69% 216.29x
bucyrustelegraphforum.com 13.00% 214.45x
theintell.com 12.40% 210.17x
indeonline.com 17.30% 208.93x
zanesvilletimesrecorder.com 15.03% 205.71x
Composition Percentage: The overlap percentage between the Ohio Universities audience and the Web attribute.
Index: A comparison of the Ohio Universities audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ohio Universities audience is Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania).

Content Affinity Composition Index
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 10.25% 279.35x
College Sports 1.62% 106.42x
New Jersey Travel Location Cluster 14.89% 58.18x
Central & Northwest Ohio Cluster 71.37% 48.18x
New Hampshire News 15.66% 45.32x
Florida Naples News Cluster 15.10% 41.41x
Delaware Cluster 14.56% 40.80x
Hudson Valley New York Media 18.79% 40.02x
South Dakota Cluster 14.69% 38.85x
Charity Walks 3.66% 37.27x
Composition Percentage: The overlap percentage between the Ohio Universities audience and the Content Affinity attribute.
Index: A comparison of the Ohio Universities audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ohio Universities audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male