Explore the Ohio Universities Audience
Below you'll find more information about the Ohio Universities audience, broken down in different categories based on their digital and physical behaviors. These are 104.2 thousand unique devices whose actions qualify for the Ohio Universities audience.
INTERESTS
The Ohio Universities audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Ohio Universities audience is Vacation Rental Accommodation Researchers.
| Interest | Composition | Index |
| Vacation Rental Accommodation Researchers | 22.26% | 36.02x |
| Drama Show Watchers | 21.99% | 26.92x |
| Ohio State Buckeyes Fans | 58.69% | 25.20x |
| Nashville Trip Planners | 40.02% | 23.62x |
| Realtors & Real Estate Researchers | 15.92% | 22.87x |
| Audio Book Listeners | 23.37% | 22.46x |
| Golden State Warriors Fans | 34.87% | 21.23x |
| March Madness Enthusiasts | 44.99% | 20.74x |
| NCAA Football Fans | 43.88% | 20.08x |
| High School Sports Researchers | 44.71% | 20.07x |
Composition Percentage:
The overlap percentage between the Ohio Universities audience and the Interest attribute.
Index: A comparison of the Ohio Universities audience to the internet population.
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APPAREL RETAILERS
The Ohio Universities audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Ohio Universities audience is Maurices.
| Location | Composition | Index |
| Maurices | 0.08% | 2.55x |
| Lane Bryant | 0.02% | 2.34x |
| American Eagle Outfitters | 0.03% | 2.20x |
| J. Crew | 0.02% | 2.06x |
| Dressbarn | 0.02% | 1.98x |
| Buckle | 0.03% | 1.76x |
| Chicos | 0.02% | 1.46x |
| Express | 0.02% | 1.06x |
| Gymboree | 0.02% | 1.01x |
| Zumiez | 0.02% | 0.83x |
Composition Percentage:
The overlap percentage between the Ohio Universities audience and the Location attribute.
Index: A comparison of the Ohio Universities audience to the internet population.
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WEBSITES
The Ohio Universities audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Ohio Universities audience is crookstontimes.com.
| Website | Composition | Index |
| crookstontimes.com | 13.28% | 268.03x |
| columbusmonthly.com | 15.89% | 259.68x |
| coshoctontribune.com | 11.30% | 236.47x |
| thecalifornian.com | 11.86% | 231.21x |
| chillicothegazette.com | 14.82% | 228.40x |
| times-gazette.com | 10.69% | 216.29x |
| bucyrustelegraphforum.com | 13.00% | 214.45x |
| theintell.com | 12.40% | 210.17x |
| indeonline.com | 17.30% | 208.93x |
| zanesvilletimesrecorder.com | 15.03% | 205.71x |
Composition Percentage:
The overlap percentage between the Ohio Universities audience and the Web attribute.
Index: A comparison of the Ohio Universities audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Ohio Universities audience is Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania).
| Content Affinity | Composition | Index |
| Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 10.25% | 279.35x |
| College Sports | 1.62% | 106.42x |
| New Jersey Travel Location Cluster | 14.89% | 58.18x |
| Central & Northwest Ohio Cluster | 71.37% | 48.18x |
| New Hampshire News | 15.66% | 45.32x |
| Florida Naples News Cluster | 15.10% | 41.41x |
| Delaware Cluster | 14.56% | 40.80x |
| Hudson Valley New York Media | 18.79% | 40.02x |
| South Dakota Cluster | 14.69% | 38.85x |
| Charity Walks | 3.66% | 37.27x |
Composition Percentage:
The overlap percentage between the Ohio Universities audience and the Content Affinity attribute.
Index: A comparison of the Ohio Universities audience to the internet population.
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DEMOGRAPHICS
The Ohio Universities audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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