Dstillery Audiences

OHIO UNIVERSITIES

Audience Size: 664.1 Thousand Devices

Explore the Ohio Universities Audience

Below you'll find more information about the Ohio Universities audience, broken down in different categories based on their digital and physical behaviors. These are 664.1 thousand unique devices whose actions qualify for the Ohio Universities audience.

Dstillery Crafted Audiences

INTERESTS

The Ohio Universities audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ohio Universities audience is Cleveland Cavaliers Fans.

Interest Composition Index
Cleveland Cavaliers Fans 36.91% 23.52x
Ohio State Buckeyes Fans 33.52% 19.38x
Cleveland Browns Fans 22.41% 13.70x
Water Park Visitors 35.78% 12.01x
Cincinnati Bengals Fans 16.09% 10.57x
Price Conscious Grocery Shoppers 20.62% 10.32x
Golden State Warriors Fans 14.74% 9.93x
Voters 23.03% 9.56x
College Football Fans 18.06% 9.51x
Myrtle Beach Trip Planners 17.97% 8.83x
Composition Percentage: The overlap percentage between the Ohio Universities audience and the Interest attribute.
Index: A comparison of the Ohio Universities audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ohio Universities audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ohio Universities audience is Aeropostale.

Location Composition Index
Aeropostale 0.08% 3.44x
Forever 21 0.11% 3.01x
Gymboree 0.05% 2.18x
Eddie Bauer 0.02% 1.96x
Coach 0.07% 1.49x
Brooks Brothers 0.04% 1.44x
LOFT 0.05% 1.42x
REI 0.02% 1.41x
H&M 0.04% 1.37x
Old Navy 0.07% 1.34x
Composition Percentage: The overlap percentage between the Ohio Universities audience and the Location attribute.
Index: A comparison of the Ohio Universities audience to the internet population.
Dstillery Web Insights

WEBSITES

The Ohio Universities audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ohio Universities audience is columbuslibrary.org.

Website Composition Index
columbuslibrary.org 4.08% 492.32x
columbusunderground.com 7.20% 479.37x
metroparks.net 8.54% 464.86x
cscc.edu 3.72% 453.72x
columbusmuseum.org 4.48% 428.51x
thisweeknews.com 11.55% 425.07x
polarisfashionplace.com 6.48% 415.35x
columbusalive.com 4.05% 402.48x
experiencecolumbus.com 18.38% 358.23x
sunny95.com 3.05% 355.73x
Composition Percentage: The overlap percentage between the Ohio Universities audience and the Web attribute.
Index: A comparison of the Ohio Universities audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ohio Universities audience is Central & Northwest Ohio Cluster.

Content Affinity Composition Index
Central & Northwest Ohio Cluster 44.06% 59.92x
College Sports 4.86% 34.00x
Cincinnati Cluster 27.57% 28.98x
Cleveland News 36.27% 27.00x
ISPs & Local Services 0.24% 21.22x
West Virginia News 5.82% 13.14x
Illinois College Sports 0.23% 10.83x
Farming & Agriculture 1.69% 10.41x
Assorted Topics #11274 (Software Integration, Scrabble, Word Games, Pbs) 0.13% 9.57x
South Carolina Travel 0.37% 9.49x
Composition Percentage: The overlap percentage between the Ohio Universities audience and the Content Affinity attribute.
Index: A comparison of the Ohio Universities audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ohio Universities audience resonates most for the following age and income brackets.
Age
55-64
Income
$150,000-$249,999