Dstillery Audiences

OHIO UNIVERSITIES

Audience Size: 607.9 Thousand Devices

Explore the Ohio Universities Audience

Below you'll find more information about the Ohio Universities audience, broken down in different categories based on their digital and physical behaviors. These are 607.9 thousand unique devices whose actions qualify for the Ohio Universities audience.

Dstillery Crafted Audiences

INTERESTS

The Ohio Universities audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ohio Universities audience is Cleveland Cavaliers Fans.

Interest Composition Index
Cleveland Cavaliers Fans 39.58% 23.52x
Ohio State Buckeyes Fans 35.05% 19.22x
Cleveland Indians Fans 34.49% 19.19x
Cininnati Reds Fans 28.45% 14.60x
Cleveland Browns Fans 23.42% 14.04x
Aquarium Trip Planners 32.26% 12.96x
Water Park Visitors 34.42% 12.64x
Cincinnati Bengals Fans 17.80% 11.04x
Price Conscious Grocery Shoppers 20.96% 10.87x
Golden State Warriors Fans 16.48% 10.61x
Composition Percentage: The overlap percentage between the Ohio Universities audience and the Interest attribute.
Index: A comparison of the Ohio Universities audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ohio Universities audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ohio Universities audience is Forever 21.

Location Composition Index
Forever 21 0.10% 2.88x
Aeropostale 0.09% 2.54x
Madewell 0.03% 2.07x
Hollister 0.03% 2.00x
Ann Taylor 0.03% 1.92x
H&M 0.06% 1.86x
Michael Kors 0.03% 1.63x
The North Face 0.03% 1.56x
Eddie Bauer 0.02% 1.55x
Brooks Brothers 0.05% 1.54x
Composition Percentage: The overlap percentage between the Ohio Universities audience and the Location attribute.
Index: A comparison of the Ohio Universities audience to the internet population.
Dstillery Web Insights

WEBSITES

The Ohio Universities audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ohio Universities audience is metroparks.net.

Website Composition Index
metroparks.net 7.63% 488.38x
columbusunderground.com 6.57% 485.71x
thisweeknews.com 11.65% 428.41x
columbusalive.com 3.52% 425.10x
columbusmuseum.org 5.02% 420.49x
polarisfashionplace.com 7.70% 396.66x
experiencecolumbus.com 18.58% 363.42x
sunny95.com 3.30% 362.86x
hollywoodcolumbus.com 5.50% 338.43x
promowestlive.com 6.21% 299.93x
Composition Percentage: The overlap percentage between the Ohio Universities audience and the Web attribute.
Index: A comparison of the Ohio Universities audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ohio Universities audience is Central & Northwest Ohio Cluster.

Content Affinity Composition Index
Central & Northwest Ohio Cluster 45.95% 58.15x
College Sports 5.45% 35.81x
Cincinnati Cluster 29.98% 30.15x
Cleveland News 38.35% 26.80x
ISPs & Local Services 0.23% 23.32x
West Virginia News 6.34% 13.20x
Illinois College Sports 0.35% 10.76x
Liberal Views on LGBTQ Rights and Pro-Choice 0.52% 10.49x
South Carolina Travel 0.34% 10.42x
Assorted Topics #11554 (Children'S Activities, Outdoor Play, Viral Media) 0.78% 10.20x
Composition Percentage: The overlap percentage between the Ohio Universities audience and the Content Affinity attribute.
Index: A comparison of the Ohio Universities audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ohio Universities audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male