Dstillery Audiences

OHIO UNIVERSITIES

Audience Size: 270.3 Thousand Devices

Explore the Ohio Universities Audience

Below you'll find more information about the Ohio Universities audience, broken down in different categories based on their digital and physical behaviors. These are 270.3 thousand unique devices whose actions qualify for the Ohio Universities audience.

Dstillery Crafted Audiences

INTERESTS

The Ohio Universities audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ohio Universities audience is Cleveland Cavaliers Fans.

Interest Composition Index
Cleveland Cavaliers Fans 48.97% 26.12x
Ohio State Buckeyes Fans 66.83% 25.36x
Golden State Warriors Fans 39.16% 18.30x
Cincinnati Bengals Fans 38.72% 17.32x
Cininnati Reds Fans 46.50% 16.47x
Cleveland Indians Fans 43.95% 15.93x
Voters 32.12% 15.88x
Ohio County and Local Fair Visitors 51.61% 15.21x
Aquarium Trip Planners 39.20% 14.60x
Cleveland Browns Fans 35.55% 14.23x
Composition Percentage: The overlap percentage between the Ohio Universities audience and the Interest attribute.
Index: A comparison of the Ohio Universities audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ohio Universities audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ohio Universities audience is Zara.

Location Composition Index
Zara 0.02% 5.95x
Armani 0.01% 5.84x
Kate Spade 0.03% 4.54x
Madewell 0.02% 4.46x
REI 0.02% 4.02x
Forever 21 0.04% 3.61x
H&M 0.04% 3.54x
J. Crew 0.04% 3.53x
Jos A. Bank Clothiers 0.05% 2.98x
Urban Outfitters 0.02% 2.89x
Composition Percentage: The overlap percentage between the Ohio Universities audience and the Location attribute.
Index: A comparison of the Ohio Universities audience to the internet population.
Dstillery Web Insights

WEBSITES

The Ohio Universities audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ohio Universities audience is thisweeknews.com.

Website Composition Index
thisweeknews.com 46.96% 494.18x
columbusalive.com 27.54% 451.32x
ohiostatebuckeyes.com 16.26% 333.86x
osu.edu 9.38% 303.30x
columbusmonthly.com 16.14% 254.25x
delgazette.com 6.06% 228.00x
myfox28columbus.com 16.24% 226.81x
columbusnavigator.com 23.53% 194.78x
columbusonthecheap.com 16.05% 179.42x
buckeyextra.com 11.35% 165.99x
Composition Percentage: The overlap percentage between the Ohio Universities audience and the Web attribute.
Index: A comparison of the Ohio Universities audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ohio Universities audience is College Sports.

Content Affinity Composition Index
College Sports 1.73% 62.50x
Central & Northwest Ohio Cluster 77.38% 49.29x
Cincinnati Cluster 60.13% 25.01x
Cleveland News 62.98% 24.74x
Illinois College Sports 0.41% 15.99x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.11% 15.55x
West Virginia News 12.59% 15.24x
Florida College Athletics 1.00% 14.76x
Virginia Athletics 0.21% 14.51x
Disease Cluster 0.09% 13.18x
Composition Percentage: The overlap percentage between the Ohio Universities audience and the Content Affinity attribute.
Index: A comparison of the Ohio Universities audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ohio Universities audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male