Dstillery Audiences

OHIO UNIVERSITIES

Audience Size: 577.6 Thousand Devices

Explore the Ohio Universities Audience

Below you'll find more information about the Ohio Universities audience, broken down in different categories based on their digital and physical behaviors. These are 577.6 thousand unique devices whose actions qualify for the Ohio Universities audience.

Dstillery Crafted Audiences

INTERESTS

The Ohio Universities audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ohio Universities audience is Ohio State Buckeyes Fans.

Interest Composition Index
Ohio State Buckeyes Fans 51.20% 21.84x
Cleveland Cavaliers Fans 42.66% 20.91x
Ohio County and Local Fair Visitors 55.35% 17.37x
Cleveland Indians Fans 38.65% 15.96x
Cininnati Reds Fans 35.94% 14.39x
Aquarium Trip Planners 38.03% 14.18x
Cleveland Browns Fans 29.87% 12.97x
Golden State Warriors Fans 28.61% 12.22x
Cincinnati Bengals Fans 26.19% 12.08x
Voters 27.29% 11.94x
Composition Percentage: The overlap percentage between the Ohio Universities audience and the Interest attribute.
Index: A comparison of the Ohio Universities audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ohio Universities audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ohio Universities audience is Abercrombie & Fitch.

Location Composition Index
Abercrombie & Fitch 0.01% 2.82x
Madewell 0.04% 2.40x
Brooks Brothers 0.04% 2.05x
Carhartt 0.56% 1.98x
Hollister 0.06% 1.80x
Talbots 0.04% 1.79x
Gymboree 0.06% 1.61x
Buckle 0.06% 1.56x
Jos A. Bank Clothiers 0.05% 1.49x
Eddie Bauer 0.02% 1.40x
Composition Percentage: The overlap percentage between the Ohio Universities audience and the Location attribute.
Index: A comparison of the Ohio Universities audience to the internet population.
Dstillery Web Insights

WEBSITES

The Ohio Universities audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ohio Universities audience is thisweeknews.com.

Website Composition Index
thisweeknews.com 25.90% 372.82x
columbusmuseum.org 4.36% 372.46x
polarisfashionplace.com 6.19% 365.39x
columbusalive.com 9.90% 350.97x
hollywoodcolumbus.com 5.94% 314.67x
experiencecolumbus.com 15.60% 309.34x
columbusmonthly.com 6.14% 278.58x
ohiobar.org 2.81% 276.02x
columbusceo.com 2.31% 263.79x
columbusonthecheap.com 13.66% 248.70x
Composition Percentage: The overlap percentage between the Ohio Universities audience and the Web attribute.
Index: A comparison of the Ohio Universities audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ohio Universities audience is Central & Northwest Ohio Cluster.

Content Affinity Composition Index
Central & Northwest Ohio Cluster 58.08% 44.39x
ISPs & Local Services 0.07% 37.58x
College Sports 4.00% 32.44x
Cincinnati Cluster 40.04% 22.67x
Cleveland News 42.76% 21.51x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.09% 13.04x
Illinois College Sports 0.29% 12.00x
South Carolina Travel 0.11% 11.48x
West Virginia News 8.31% 11.27x
Rural Living 0.06% 11.00x
Composition Percentage: The overlap percentage between the Ohio Universities audience and the Content Affinity attribute.
Index: A comparison of the Ohio Universities audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ohio Universities audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female