Dstillery Audiences

OHIO UNIVERSITIES

Audience Size: 208.6 Thousand Devices

Explore the Ohio Universities Audience

Below you'll find more information about the Ohio Universities audience, broken down in different categories based on their digital and physical behaviors. These are 208.6 thousand unique devices whose actions qualify for the Ohio Universities audience.

Dstillery Crafted Audiences

INTERESTS

The Ohio Universities audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ohio Universities audience is Cleveland Cavaliers Fans.

Interest Composition Index
Cleveland Cavaliers Fans 43.22% 26.03x
Ohio State Buckeyes Fans 64.64% 25.97x
Golden State Warriors Fans 39.29% 19.31x
Cininnati Reds Fans 46.95% 16.63x
Cincinnati Bengals Fans 34.09% 16.16x
Voters 29.17% 16.08x
College Football Fans 37.77% 15.70x
Cleveland Indians Fans 43.96% 15.48x
Cleveland Browns Fans 36.00% 14.30x
NCAA Fans 25.88% 14.12x
Composition Percentage: The overlap percentage between the Ohio Universities audience and the Interest attribute.
Index: A comparison of the Ohio Universities audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ohio Universities audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ohio Universities audience is Madewell.

Location Composition Index
Madewell 0.02% 4.40x
REI 0.02% 4.13x
American Apparel 0.01% 3.69x
Free People 0.02% 3.67x
Coach 0.03% 2.70x
Kate Spade 0.02% 2.61x
Jos A. Bank Clothiers 0.05% 2.61x
Dressbarn 0.06% 2.47x
Zumiez 0.05% 2.33x
Aeropostale 0.06% 2.27x
Composition Percentage: The overlap percentage between the Ohio Universities audience and the Location attribute.
Index: A comparison of the Ohio Universities audience to the internet population.
Dstillery Web Insights

WEBSITES

The Ohio Universities audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ohio Universities audience is thisweeknews.com.

Website Composition Index
thisweeknews.com 34.02% 694.15x
columbusalive.com 28.96% 541.63x
ohiostatebuckeyes.com 30.26% 427.34x
columbusmonthly.com 13.22% 252.49x
myfox28columbus.com 12.86% 239.34x
columbusnavigator.com 18.73% 226.68x
columbusonthecheap.com 12.92% 217.36x
buckeyextra.com 10.07% 200.71x
scarletandgame.com 14.23% 141.82x
landgrantholyland.com 11.73% 118.16x
Composition Percentage: The overlap percentage between the Ohio Universities audience and the Web attribute.
Index: A comparison of the Ohio Universities audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ohio Universities audience is College Sports.

Content Affinity Composition Index
College Sports 1.69% 75.92x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 1.67% 75.75x
Central & Northwest Ohio Cluster 72.01% 47.98x
Cleveland News 56.33% 24.86x
Virginia Athletics 0.22% 24.14x
Cincinnati Cluster 51.77% 23.89x
Illinois College Sports 0.72% 22.45x
Lacrosse College Athletics 0.25% 15.99x
Crossfit & Obstacle Race Enthusiasts 0.13% 15.82x
West Virginia News 12.17% 14.98x
Composition Percentage: The overlap percentage between the Ohio Universities audience and the Content Affinity attribute.
Index: A comparison of the Ohio Universities audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ohio Universities audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male