Dstillery Audiences

OHIO UNIVERSITIES

Audience Size: 558.8 Thousand Devices

Explore the Ohio Universities Audience

Below you'll find more information about the Ohio Universities audience, broken down in different categories based on their digital and physical behaviors. These are 558.8 thousand unique devices whose actions qualify for the Ohio Universities audience.

Dstillery Crafted Audiences

INTERESTS

The Ohio Universities audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ohio Universities audience is Cleveland Cavaliers Fans.

Interest Composition Index
Cleveland Cavaliers Fans 39.17% 22.01x
Ohio State Buckeyes Fans 42.28% 20.91x
Cleveland Indians Fans 33.31% 16.72x
Cininnati Reds Fans 28.24% 14.36x
Aquarium Trip Planners 31.78% 14.34x
Cleveland Browns Fans 25.03% 13.59x
Water Park Visitors 29.79% 12.00x
Cincinnati Bengals Fans 21.93% 11.97x
Golden State Warriors Fans 20.13% 10.94x
Voters 25.24% 10.88x
Composition Percentage: The overlap percentage between the Ohio Universities audience and the Interest attribute.
Index: A comparison of the Ohio Universities audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ohio Universities audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ohio Universities audience is Buckle.

Location Composition Index
Buckle 0.46% 2.01x
Express Outlets 0.02% 1.94x
Talbots 0.10% 1.86x
LL Bean 0.02% 1.72x
Abercrombie & Fitch 0.07% 1.71x
Brooks Brothers 0.05% 1.57x
Journeys 0.09% 1.45x
Jos A. Bank Clothiers 0.43% 1.44x
The North Face 0.03% 1.43x
Kate Spade 0.05% 1.43x
Composition Percentage: The overlap percentage between the Ohio Universities audience and the Location attribute.
Index: A comparison of the Ohio Universities audience to the internet population.
Dstillery Web Insights

WEBSITES

The Ohio Universities audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ohio Universities audience is metroparks.net.

Website Composition Index
metroparks.net 3.63% 356.88x
columbusunderground.com 3.08% 339.40x
thisweeknews.com 18.07% 302.75x
columbusmuseum.org 5.15% 296.15x
polarisfashionplace.com 7.14% 292.61x
ohio4h.org 3.13% 270.04x
columbusalive.com 7.20% 263.61x
hollywoodcolumbus.com 6.06% 245.74x
promowestlive.com 3.02% 232.96x
experiencecolumbus.com 18.77% 232.09x
Composition Percentage: The overlap percentage between the Ohio Universities audience and the Web attribute.
Index: A comparison of the Ohio Universities audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ohio Universities audience is Central & Northwest Ohio Cluster.

Content Affinity Composition Index
Central & Northwest Ohio Cluster 53.89% 42.59x
College Sports 4.80% 34.72x
ISPs & Local Services 0.12% 25.13x
Cincinnati Cluster 37.95% 21.27x
Cleveland News 42.33% 20.26x
Illinois College Sports 0.43% 11.24x
West Virginia News 7.31% 10.85x
Assorted Topics (Animals, Clothing, Events, Education) 0.04% 10.31x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.15% 10.30x
Assorted Topics (Children'S Activities, Outdoor Play, Viral Media) 0.60% 10.27x
Composition Percentage: The overlap percentage between the Ohio Universities audience and the Content Affinity attribute.
Index: A comparison of the Ohio Universities audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ohio Universities audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female