Dstillery Audiences

OHIO UNIVERSITIES

Audience Size: 510.6 Thousand Devices

Explore the Ohio Universities Audience

Below you'll find more information about the Ohio Universities audience, broken down in different categories based on their digital and physical behaviors. These are 510.6 thousand unique devices whose actions qualify for the Ohio Universities audience.

Dstillery Crafted Audiences

INTERESTS

The Ohio Universities audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ohio Universities audience is Cleveland Cavaliers Fans.

Interest Composition Index
Cleveland Cavaliers Fans 43.10% 20.76x
Ohio State Buckeyes Fans 37.63% 19.98x
Cleveland Indians Fans 33.71% 16.01x
Aquarium Trip Planners 33.60% 14.29x
Cininnati Reds Fans 28.64% 13.58x
Cleveland Browns Fans 25.56% 12.99x
Water Park Visitors 30.29% 12.99x
Cincinnati Bengals Fans 22.18% 11.53x
Myrtle Beach Trip Planners 20.77% 10.68x
Price Conscious Grocery Shoppers 21.68% 10.68x
Composition Percentage: The overlap percentage between the Ohio Universities audience and the Interest attribute.
Index: A comparison of the Ohio Universities audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ohio Universities audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ohio Universities audience is Buckle.

Location Composition Index
Buckle 0.34% 1.86x
Johnston and Murphy 0.21% 1.43x
Talbots 0.07% 1.40x
Jos A. Bank Clothiers 0.44% 1.37x
Eddie Bauer 0.04% 1.33x
Brooks Brothers 0.05% 1.31x
Madewell 0.04% 1.28x
Mens Wearhouse 0.65% 1.22x
Old Navy 0.13% 1.19x
Coach 0.08% 1.18x
Composition Percentage: The overlap percentage between the Ohio Universities audience and the Location attribute.
Index: A comparison of the Ohio Universities audience to the internet population.
Dstillery Web Insights

WEBSITES

The Ohio Universities audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ohio Universities audience is metroparks.net.

Website Composition Index
metroparks.net 4.39% 411.57x
thisweeknews.com 15.64% 351.08x
columbusmuseum.org 5.58% 340.68x
polarisfashionplace.com 7.85% 332.69x
columbusalive.com 5.87% 311.57x
hollywoodcolumbus.com 6.17% 279.55x
promowestlive.com 3.62% 266.77x
experiencecolumbus.com 19.44% 266.56x
columbusmonthly.com 3.35% 248.92x
columbusonthecheap.com 12.73% 230.65x
Composition Percentage: The overlap percentage between the Ohio Universities audience and the Web attribute.
Index: A comparison of the Ohio Universities audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ohio Universities audience is Central & Northwest Ohio Cluster.

Content Affinity Composition Index
Central & Northwest Ohio Cluster 55.82% 37.99x
College Sports 5.18% 32.92x
ISPs & Local Services 0.14% 23.16x
Cincinnati Cluster 40.06% 20.40x
Cleveland News 45.28% 18.34x
Assorted Topics (Animals, Clothing, Events, Education) 0.06% 11.05x
West Virginia News 7.93% 11.01x
Illinois College Sports 0.52% 10.91x
Paper & Packaging 0.38% 10.32x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.07% 9.94x
Composition Percentage: The overlap percentage between the Ohio Universities audience and the Content Affinity attribute.
Index: A comparison of the Ohio Universities audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ohio Universities audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female