OHIO UNIVERSITIES

Audience Size: 577.6 Thousand Devices

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Explore the Ohio Universities Audience

Below you'll find more information about the Ohio Universities audience, broken down in different categories based on their digital and physical behaviors. These are 577.6 thousand unique devices whose actions qualify for the Ohio Universities audience.

INTERESTS

The Ohio Universities audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ohio Universities audience is Ohio State Buckeyes Fans.

Interest	Composition	Index
Ohio State Buckeyes Fans	51.20%	21.84x
Cleveland Cavaliers Fans	42.66%	20.91x
Ohio County and Local Fair Visitors	55.35%	17.37x
Cleveland Indians Fans	38.65%	15.96x
Cininnati Reds Fans	35.94%	14.39x
Aquarium Trip Planners	38.03%	14.18x
Cleveland Browns Fans	29.87%	12.97x
Golden State Warriors Fans	28.61%	12.22x
Cincinnati Bengals Fans	26.19%	12.08x
Voters	27.29%	11.94x

Composition Percentage: The overlap percentage between the Ohio Universities audience and the Interest attribute.

Index: A comparison of the Ohio Universities audience to the internet population.

APPAREL RETAILERS

The Ohio Universities audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ohio Universities audience is Abercrombie & Fitch.

Location	Composition	Index
Abercrombie & Fitch	0.01%	2.82x
Madewell	0.04%	2.40x
Brooks Brothers	0.04%	2.05x
Carhartt	0.56%	1.98x
Hollister	0.06%	1.80x
Talbots	0.04%	1.79x
Gymboree	0.06%	1.61x
Buckle	0.06%	1.56x
Jos A. Bank Clothiers	0.05%	1.49x
Eddie Bauer	0.02%	1.40x

Composition Percentage: The overlap percentage between the Ohio Universities audience and the Location attribute.

Index: A comparison of the Ohio Universities audience to the internet population.

WEBSITES

The Ohio Universities audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ohio Universities audience is thisweeknews.com.

Website	Composition	Index
thisweeknews.com	25.90%	372.82x
columbusmuseum.org	4.36%	372.46x
polarisfashionplace.com	6.19%	365.39x
columbusalive.com	9.90%	350.97x
hollywoodcolumbus.com	5.94%	314.67x
experiencecolumbus.com	15.60%	309.34x
columbusmonthly.com	6.14%	278.58x
ohiobar.org	2.81%	276.02x
columbusceo.com	2.31%	263.79x
columbusonthecheap.com	13.66%	248.70x

Composition Percentage: The overlap percentage between the Ohio Universities audience and the Web attribute.

Index: A comparison of the Ohio Universities audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ohio Universities audience is Central & Northwest Ohio Cluster.

Content Affinity	Composition	Index
Central & Northwest Ohio Cluster	58.08%	44.39x
ISPs & Local Services	0.07%	37.58x
College Sports	4.00%	32.44x
Cincinnati Cluster	40.04%	22.67x
Cleveland News	42.76%	21.51x
Assorted Topics (Web Hosting, Fiction Storytelling, Research)	0.09%	13.04x
Illinois College Sports	0.29%	12.00x
South Carolina Travel	0.11%	11.48x
West Virginia News	8.31%	11.27x
Rural Living	0.06%	11.00x

Composition Percentage: The overlap percentage between the Ohio Universities audience and the Content Affinity attribute.

Index: A comparison of the Ohio Universities audience to the internet population.

DEMOGRAPHICS

The Ohio Universities audience resonates most for the following age bracket and gender.

Age

25-34

Gender

Female