Explore the Ohio Universities Audience
Below you'll find more information about the Ohio Universities audience, broken down in different categories based on their digital and physical behaviors. These are 306.4 thousand unique devices whose actions qualify for the Ohio Universities audience.
INTERESTS
The Ohio Universities audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Ohio Universities audience is Ohio State Buckeyes Fans.
| Interest | Composition | Index |
| Ohio State Buckeyes Fans | 67.56% | 24.49x |
| Cleveland Cavaliers Fans | 58.19% | 20.18x |
| Cleveland Indians Fans | 48.63% | 16.24x |
| Cininnati Reds Fans | 44.73% | 15.43x |
| Ohio County and Local Fair Visitors | 64.82% | 14.13x |
| Aquarium Trip Planners | 40.08% | 13.77x |
| Golden State Warriors Fans | 45.11% | 13.58x |
| Cincinnati Bengals Fans | 40.71% | 12.64x |
| Voters | 36.18% | 12.25x |
| Cleveland Browns Fans | 40.49% | 11.61x |
Composition Percentage:
The overlap percentage between the Ohio Universities audience and the Interest attribute.
Index: A comparison of the Ohio Universities audience to the internet population.
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APPAREL RETAILERS
The Ohio Universities audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Ohio Universities audience is REI.
| Location | Composition | Index |
| REI | 0.02% | 5.26x |
| J. Crew | 0.02% | 2.70x |
| Forever 21 | 0.02% | 2.26x |
| Lane Bryant | 0.03% | 2.22x |
| Coach | 0.01% | 1.97x |
| Chicos | 0.03% | 1.79x |
| Carhartt | 0.38% | 1.76x |
| Banana Republic | 0.02% | 1.60x |
| Talbots | 0.02% | 1.52x |
| Hollister | 0.01% | 1.52x |
Composition Percentage:
The overlap percentage between the Ohio Universities audience and the Location attribute.
Index: A comparison of the Ohio Universities audience to the internet population.
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WEBSITES
The Ohio Universities audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Ohio Universities audience is thisweeknews.com.
| Website | Composition | Index |
| thisweeknews.com | 42.25% | 405.05x |
| columbusalive.com | 23.39% | 368.89x |
| columbusceo.com | 4.73% | 266.88x |
| columbusmonthly.com | 12.79% | 262.19x |
| columbusnavigator.com | 19.75% | 206.04x |
| ohiostatebuckeyes.com | 8.45% | 202.45x |
| osu.edu | 23.45% | 197.73x |
| myfox28columbus.com | 18.21% | 197.57x |
| delgazette.com | 3.83% | 163.96x |
| buckeyextra.com | 9.63% | 160.05x |
Composition Percentage:
The overlap percentage between the Ohio Universities audience and the Web attribute.
Index: A comparison of the Ohio Universities audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Ohio Universities audience is College Sports.
| Content Affinity | Composition | Index |
| College Sports | 2.40% | 46.52x |
| Central & Northwest Ohio Cluster | 77.28% | 38.57x |
| Cincinnati Cluster | 62.55% | 21.53x |
| Cleveland News | 68.19% | 20.88x |
| Illinois College Sports | 0.25% | 17.90x |
| Home Office Products | 0.05% | 14.09x |
| West Virginia News | 13.46% | 13.09x |
| Paper & Packaging | 0.11% | 12.03x |
| South Carolina Travel | 0.08% | 11.99x |
| Scotland Travel | 0.10% | 11.53x |
Composition Percentage:
The overlap percentage between the Ohio Universities audience and the Content Affinity attribute.
Index: A comparison of the Ohio Universities audience to the internet population.
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DEMOGRAPHICS
The Ohio Universities audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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