Dstillery Audiences

OHIO UNIVERSITIES

Audience Size: 511.4 Thousand Devices

Explore the Ohio Universities Audience

Below you'll find more information about the Ohio Universities audience, broken down in different categories based on their digital and physical behaviors. These are 511.4 thousand unique devices whose actions qualify for the Ohio Universities audience.

Dstillery Crafted Audiences

INTERESTS

The Ohio Universities audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ohio Universities audience is Ohio State Buckeyes Fans.

Interest Composition Index
Ohio State Buckeyes Fans 55.34% 19.89x
Cleveland Cavaliers Fans 48.40% 17.59x
Ohio County and Local Fair Visitors 55.71% 16.70x
Cleveland Indians Fans 42.70% 13.86x
Aquarium Trip Planners 39.62% 13.28x
Cininnati Reds Fans 39.34% 12.84x
Cleveland Browns Fans 32.69% 11.72x
Golden State Warriors Fans 33.83% 11.16x
Cincinnati Bengals Fans 29.81% 10.89x
Voters 34.23% 10.30x
Composition Percentage: The overlap percentage between the Ohio Universities audience and the Interest attribute.
Index: A comparison of the Ohio Universities audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ohio Universities audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ohio Universities audience is Talbots.

Location Composition Index
Talbots 0.05% 2.03x
Madewell 0.04% 1.92x
Chicos 0.07% 1.81x
Coach 0.05% 1.77x
Buckle 0.07% 1.70x
Armani 0.03% 1.70x
White House Black Market 0.08% 1.64x
Gymboree 0.06% 1.56x
Carhartt 0.38% 1.38x
The Childrens Place 0.09% 1.37x
Composition Percentage: The overlap percentage between the Ohio Universities audience and the Location attribute.
Index: A comparison of the Ohio Universities audience to the internet population.
Dstillery Web Insights

WEBSITES

The Ohio Universities audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ohio Universities audience is columbusmuseum.org.

Website Composition Index
columbusmuseum.org 4.16% 366.62x
polarisfashionplace.com 6.46% 356.60x
thisweeknews.com 28.47% 344.41x
hollywoodcolumbus.com 5.92% 313.70x
columbusalive.com 12.16% 309.48x
experiencecolumbus.com 14.44% 308.26x
columbusmonthly.com 7.38% 247.52x
petland-ohio.com 3.50% 244.67x
columbusceo.com 2.87% 242.22x
whatshouldwedotodaycolumbus.com 3.53% 219.64x
Composition Percentage: The overlap percentage between the Ohio Universities audience and the Web attribute.
Index: A comparison of the Ohio Universities audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ohio Universities audience is Central & Northwest Ohio Cluster.

Content Affinity Composition Index
Central & Northwest Ohio Cluster 60.83% 45.57x
ISPs & Local Services 0.05% 38.26x
College Sports 3.86% 35.48x
Cincinnati Cluster 41.20% 22.11x
Cleveland News 44.75% 19.91x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.07% 12.70x
England Tourism 0.03% 12.11x
Illinois College Sports 0.26% 11.42x
West Virginia News 8.77% 11.33x
Assorted Topics (Animals, Clothing, Events, Education) 0.02% 10.91x
Composition Percentage: The overlap percentage between the Ohio Universities audience and the Content Affinity attribute.
Index: A comparison of the Ohio Universities audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ohio Universities audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female