Dstillery Audiences

OHIO UNIVERSITIES

Audience Size: 568.5 Thousand Devices

Explore the Ohio Universities Audience

Below you'll find more information about the Ohio Universities audience, broken down in different categories based on their digital and physical behaviors. These are 568.5 thousand unique devices whose actions qualify for the Ohio Universities audience.

Dstillery Crafted Audiences

INTERESTS

The Ohio Universities audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ohio Universities audience is Cleveland Cavaliers Fans.

Interest Composition Index
Cleveland Cavaliers Fans 37.73% 25.40x
Ohio State Buckeyes Fans 34.51% 21.27x
Cleveland Indians Fans 33.77% 19.74x
Cininnati Reds Fans 27.72% 15.28x
Cleveland Browns Fans 22.30% 14.81x
Aquarium Trip Planners 31.63% 14.55x
Water Park Visitors 34.56% 12.49x
Cincinnati Bengals Fans 18.49% 11.78x
Price Conscious Grocery Shoppers 22.51% 11.65x
Voters 23.05% 11.60x
Composition Percentage: The overlap percentage between the Ohio Universities audience and the Interest attribute.
Index: A comparison of the Ohio Universities audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ohio Universities audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ohio Universities audience is Madewell.

Location Composition Index
Madewell 0.07% 3.84x
Forever 21 0.10% 2.05x
Gymboree 0.05% 1.72x
Hollister 0.04% 1.69x
LOFT 0.09% 1.64x
Old Navy 0.10% 1.61x
Chicos 0.07% 1.59x
Club Monaco 0.01% 1.53x
Brooks Brothers 0.05% 1.53x
Eddie Bauer 0.02% 1.46x
Composition Percentage: The overlap percentage between the Ohio Universities audience and the Location attribute.
Index: A comparison of the Ohio Universities audience to the internet population.
Dstillery Web Insights

WEBSITES

The Ohio Universities audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ohio Universities audience is metroparks.net.

Website Composition Index
metroparks.net 5.95% 560.28x
columbusunderground.com 5.19% 544.73x
thisweeknews.com 12.30% 470.13x
columbusmuseum.org 5.30% 459.37x
polarisfashionplace.com 7.60% 445.99x
columbusalive.com 4.09% 441.73x
experiencecolumbus.com 17.84% 396.44x
hollywoodcolumbus.com 5.66% 371.79x
promowestlive.com 4.94% 353.11x
columbusonthecheap.com 10.17% 326.82x
Composition Percentage: The overlap percentage between the Ohio Universities audience and the Web attribute.
Index: A comparison of the Ohio Universities audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ohio Universities audience is Central & Northwest Ohio Cluster.

Content Affinity Composition Index
Central & Northwest Ohio Cluster 47.63% 57.89x
College Sports 5.61% 37.48x
Cincinnati Cluster 30.88% 30.10x
ISPs & Local Services 0.20% 28.88x
Cleveland News 37.63% 27.29x
Assorted Topics (Animals, Clothing, Events, Education) 0.06% 14.34x
West Virginia News 6.47% 13.61x
South Carolina Beach Travel 2.38% 11.70x
Philanthropy - Nonprofits 0.91% 11.43x
Liberal Views on LGBTQ Rights and Pro-Choice 0.51% 11.24x
Composition Percentage: The overlap percentage between the Ohio Universities audience and the Content Affinity attribute.
Index: A comparison of the Ohio Universities audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ohio Universities audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male