Dstillery Audiences

OHIO UNIVERSITIES

Audience Size: 193.8 Thousand Devices

Explore the Ohio Universities Audience

Below you'll find more information about the Ohio Universities audience, broken down in different categories based on their digital and physical behaviors. These are 193.8 thousand unique devices whose actions qualify for the Ohio Universities audience.

Dstillery Crafted Audiences

INTERESTS

The Ohio Universities audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ohio Universities audience is Vacation Rental Accommodation Researchers.

Interest Composition Index
Vacation Rental Accommodation Researchers 26.02% 28.06x
Ohio State Buckeyes Fans 55.02% 24.49x
Voters 35.64% 22.96x
Tampa and St Petersburg Trip Planners 26.48% 20.40x
March Madness Enthusiasts 45.12% 20.11x
Drama Show Watchers 22.84% 19.70x
NCAA Football Fans 43.81% 19.64x
College Football Fans 44.47% 19.50x
High School Sports Researchers 44.51% 19.45x
Cape Cod News Readers 33.91% 18.71x
Composition Percentage: The overlap percentage between the Ohio Universities audience and the Interest attribute.
Index: A comparison of the Ohio Universities audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ohio Universities audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ohio Universities audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.01% 2.56x
H&M 0.02% 2.40x
The Childrens Place 0.03% 1.73x
Zumiez 0.02% 1.69x
Carhartt 0.25% 1.63x
Gymboree 0.01% 1.44x
Express 0.02% 1.35x
Maurices 0.03% 1.27x
Chicos 0.01% 1.08x
White House Black Market 0.01% 1.08x
Composition Percentage: The overlap percentage between the Ohio Universities audience and the Location attribute.
Index: A comparison of the Ohio Universities audience to the internet population.
Dstillery Web Insights

WEBSITES

The Ohio Universities audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ohio Universities audience is thisweeknews.com.

Website Composition Index
thisweeknews.com 16.23% 597.69x
columbusalive.com 44.51% 464.03x
ohiostatebuckeyes.com 29.18% 371.68x
amtrib.com 5.84% 218.85x
mortontimesnews.com 5.71% 218.27x
buckeyextra.com 13.71% 214.53x
washingtontimesreporter.com 7.69% 213.58x
chillicothetimesbulletin.com 5.92% 211.64x
waltonsun.com 7.34% 206.33x
woodfordtimes.com 5.94% 201.24x
Composition Percentage: The overlap percentage between the Ohio Universities audience and the Web attribute.
Index: A comparison of the Ohio Universities audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ohio Universities audience is Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania).

Content Affinity Composition Index
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 11.54% 182.18x
College Sports 1.61% 68.02x
New Jersey Travel Location Cluster 17.11% 51.17x
Central & Northwest Ohio Cluster 70.51% 43.78x
New Hampshire News 18.06% 42.63x
Delaware Cluster 16.42% 40.17x
South Dakota Cluster 16.60% 38.09x
Florida Naples News Cluster 17.31% 36.25x
Hudson Valley New York Media 20.94% 34.57x
Northern California Cluster 19.08% 29.92x
Composition Percentage: The overlap percentage between the Ohio Universities audience and the Content Affinity attribute.
Index: A comparison of the Ohio Universities audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ohio Universities audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male