Explore the Ohio Universities Audience
Below you'll find more information about the Ohio Universities audience, broken down in different categories based on their digital and physical behaviors. These are 532.5 thousand unique devices whose actions qualify for the Ohio Universities audience.
INTERESTS
The Ohio Universities audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Ohio Universities audience is Ohio State Buckeyes Fans.
| Interest | Composition | Index |
| Ohio State Buckeyes Fans | 57.67% | 22.68x |
| Cleveland Cavaliers Fans | 46.05% | 21.77x |
| Ohio County and Local Fair Visitors | 56.23% | 18.90x |
| Cleveland Indians Fans | 42.42% | 16.58x |
| Cininnati Reds Fans | 39.37% | 15.39x |
| Aquarium Trip Planners | 38.18% | 14.68x |
| Golden State Warriors Fans | 34.51% | 13.58x |
| Cincinnati Bengals Fans | 29.77% | 13.11x |
| Cleveland Browns Fans | 30.73% | 13.10x |
| Voters | 27.66% | 12.89x |
Composition Percentage:
The overlap percentage between the Ohio Universities audience and the Interest attribute.
Index: A comparison of the Ohio Universities audience to the internet population.
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APPAREL RETAILERS
The Ohio Universities audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Ohio Universities audience is REI.
| Location | Composition | Index |
| REI | 0.01% | 2.87x |
| Maurices | 0.01% | 2.25x |
| Jos A. Bank Clothiers | 0.02% | 2.11x |
| Carhartt | 0.31% | 1.96x |
| Chicos | 0.02% | 1.68x |
| Talbots | 0.02% | 1.68x |
| Lululemon | 0.01% | 1.51x |
| Old Navy | 0.03% | 1.49x |
| Gap | 0.02% | 1.23x |
| Victoria's Secret | 0.04% | 1.22x |
Composition Percentage:
The overlap percentage between the Ohio Universities audience and the Location attribute.
Index: A comparison of the Ohio Universities audience to the internet population.
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WEBSITES
The Ohio Universities audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Ohio Universities audience is polarisfashionplace.com.
| Website | Composition | Index |
| polarisfashionplace.com | 5.20% | 351.26x |
| thisweeknews.com | 34.55% | 316.94x |
| hollywoodcolumbus.com | 4.77% | 312.36x |
| sunny95.com | 3.02% | 302.35x |
| columbusalive.com | 14.44% | 299.32x |
| experiencecolumbus.com | 11.33% | 298.04x |
| petland-ohio.com | 2.96% | 257.41x |
| columbusmonthly.com | 8.67% | 213.56x |
| columbusceo.com | 3.21% | 212.14x |
| donatos.com | 4.69% | 206.19x |
Composition Percentage:
The overlap percentage between the Ohio Universities audience and the Web attribute.
Index: A comparison of the Ohio Universities audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Ohio Universities audience is Central & Northwest Ohio Cluster.
| Content Affinity | Composition | Index |
| Central & Northwest Ohio Cluster | 68.25% | 40.03x |
| College Sports | 3.25% | 38.66x |
| Cincinnati Cluster | 48.86% | 21.36x |
| Cleveland News | 53.19% | 19.61x |
| Illinois College Sports | 0.25% | 12.82x |
| Bird Watching | 0.46% | 11.01x |
| Farming & Agriculture | 0.95% | 10.65x |
| Education Cluster | 3.43% | 10.51x |
| Assorted Topics (Children'S Activities, Outdoor Play, Viral Media) | 0.38% | 10.49x |
| West Virginia News | 10.21% | 10.35x |
Composition Percentage:
The overlap percentage between the Ohio Universities audience and the Content Affinity attribute.
Index: A comparison of the Ohio Universities audience to the internet population.
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DEMOGRAPHICS
The Ohio Universities audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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