Dstillery Audiences

OHIO UNIVERSITIES

Audience Size: 567 Thousand Devices

Explore the Ohio Universities Audience

Below you'll find more information about the Ohio Universities audience, broken down in different categories based on their digital and physical behaviors. These are 567 thousand unique devices whose actions qualify for the Ohio Universities audience.

Dstillery Crafted Audiences

INTERESTS

The Ohio Universities audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ohio Universities audience is Cleveland Cavaliers Fans.

Interest Composition Index
Cleveland Cavaliers Fans 38.48% 26.98x
Ohio State Buckeyes Fans 33.49% 23.51x
Cleveland Indians Fans 33.11% 20.79x
Cininnati Reds Fans 25.55% 16.77x
Aquarium Trip Planners 29.93% 16.07x
Cleveland Browns Fans 22.13% 15.81x
Water Park Visitors 30.68% 14.61x
Cincinnati Bengals Fans 17.64% 13.26x
Voters 22.25% 12.50x
Golden State Warriors Fans 17.50% 12.35x
Composition Percentage: The overlap percentage between the Ohio Universities audience and the Interest attribute.
Index: A comparison of the Ohio Universities audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ohio Universities audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ohio Universities audience is Old Navy.

Location Composition Index
Old Navy 0.13% 2.44x
LOFT 0.11% 2.16x
Buckle 0.14% 2.04x
Jos A. Bank Clothiers 0.31% 1.34x
Mens Wearhouse 0.36% 0.97x
Composition Percentage: The overlap percentage between the Ohio Universities audience and the Location attribute.
Index: A comparison of the Ohio Universities audience to the internet population.
Dstillery Web Insights

WEBSITES

The Ohio Universities audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ohio Universities audience is metroparks.net.

Website Composition Index
metroparks.net 5.02% 499.52x
columbusunderground.com 4.35% 480.22x
thisweeknews.com 14.35% 417.29x
columbusmuseum.org 5.58% 405.83x
polarisfashionplace.com 7.75% 397.69x
columbusalive.com 5.00% 389.46x
ohio4h.org 3.25% 349.68x
experiencecolumbus.com 17.98% 338.92x
hollywoodcolumbus.com 5.79% 332.79x
promowestlive.com 4.18% 319.90x
Composition Percentage: The overlap percentage between the Ohio Universities audience and the Web attribute.
Index: A comparison of the Ohio Universities audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ohio Universities audience is Central & Northwest Ohio Cluster.

Content Affinity Composition Index
Central & Northwest Ohio Cluster 48.97% 50.88x
College Sports 5.40% 34.77x
Cincinnati Cluster 32.95% 25.70x
Cleveland News 40.01% 23.72x
West Virginia News 6.52% 12.70x
South Carolina Beach Travel 2.25% 10.31x
Farming & Agriculture 1.70% 9.37x
Education Cluster 5.68% 8.86x
Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) 2.67% 8.56x
Social & Demographic Trends 1.68% 8.42x
Composition Percentage: The overlap percentage between the Ohio Universities audience and the Content Affinity attribute.
Index: A comparison of the Ohio Universities audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ohio Universities audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female