Dstillery Audiences

OHIO UNIVERSITIES

Audience Size: 264.6 Thousand Devices

Explore the Ohio Universities Audience

Below you'll find more information about the Ohio Universities audience, broken down in different categories based on their digital and physical behaviors. These are 264.6 thousand unique devices whose actions qualify for the Ohio Universities audience.

Dstillery Crafted Audiences

INTERESTS

The Ohio Universities audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ohio Universities audience is Cleveland Cavaliers Fans.

Interest Composition Index
Cleveland Cavaliers Fans 54.50% 30.80x
Ohio State Buckeyes Fans 70.50% 28.91x
Golden State Warriors Fans 44.78% 20.48x
Ohio County and Local Fair Visitors 59.91% 19.55x
Cincinnati Bengals Fans 40.13% 18.51x
Cleveland Indians Fans 51.51% 18.49x
Cininnati Reds Fans 50.79% 18.11x
Aquarium Trip Planners 44.86% 18.03x
Voters 32.98% 17.22x
Cleveland Browns Fans 40.13% 15.91x
Composition Percentage: The overlap percentage between the Ohio Universities audience and the Interest attribute.
Index: A comparison of the Ohio Universities audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ohio Universities audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ohio Universities audience is Kate Spade.

Location Composition Index
Kate Spade 0.01% 2.62x
Journeys 0.05% 2.26x
Michael Kors 0.02% 2.25x
H&M 0.02% 2.20x
Coach 0.02% 2.13x
Old Navy 0.04% 1.86x
J. Crew 0.02% 1.85x
Talbots 0.01% 1.61x
Forever 21 0.01% 1.60x
Express 0.03% 1.60x
Composition Percentage: The overlap percentage between the Ohio Universities audience and the Location attribute.
Index: A comparison of the Ohio Universities audience to the internet population.
Dstillery Web Insights

WEBSITES

The Ohio Universities audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ohio Universities audience is thisweeknews.com.

Website Composition Index
thisweeknews.com 42.38% 509.66x
columbusalive.com 25.66% 488.78x
columbusmonthly.com 13.09% 308.85x
ohiostatebuckeyes.com 15.74% 281.34x
osu.edu 16.32% 263.12x
myfox28columbus.com 16.64% 233.73x
delgazette.com 4.73% 226.66x
columbusnavigator.com 19.07% 213.76x
lancastereaglegazette.com 6.65% 173.33x
buckeyextra.com 12.12% 165.81x
Composition Percentage: The overlap percentage between the Ohio Universities audience and the Web attribute.
Index: A comparison of the Ohio Universities audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ohio Universities audience is College Sports.

Content Affinity Composition Index
College Sports 1.90% 70.87x
Central & Northwest Ohio Cluster 75.60% 52.98x
Cincinnati Cluster 61.25% 29.12x
Cleveland News 65.96% 28.16x
Illinois College Sports 0.19% 21.88x
Scotland Travel 0.08% 17.60x
Florida College Athletics 1.31% 16.61x
West Virginia News 12.92% 16.21x
Education Cluster 1.42% 16.15x
Bird Watching 0.24% 15.40x
Composition Percentage: The overlap percentage between the Ohio Universities audience and the Content Affinity attribute.
Index: A comparison of the Ohio Universities audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ohio Universities audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male