Dstillery Audiences

OHIO UNIVERSITIES

Audience Size: 545 Thousand Devices

Explore the Ohio Universities Audience

Below you'll find more information about the Ohio Universities audience, broken down in different categories based on their digital and physical behaviors. These are 545 thousand unique devices whose actions qualify for the Ohio Universities audience.

Dstillery Crafted Audiences

INTERESTS

The Ohio Universities audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ohio Universities audience is Ohio State Buckeyes Fans.

Interest Composition Index
Ohio State Buckeyes Fans 51.53% 20.67x
Cleveland Cavaliers Fans 44.76% 20.05x
Ohio County and Local Fair Visitors 57.32% 16.93x
Cleveland Indians Fans 38.80% 15.42x
Aquarium Trip Planners 39.02% 13.73x
Cininnati Reds Fans 35.75% 13.56x
Cleveland Browns Fans 30.24% 12.81x
Cincinnati Bengals Fans 26.58% 11.54x
Voters 28.70% 11.46x
Golden State Warriors Fans 27.37% 11.42x
Composition Percentage: The overlap percentage between the Ohio Universities audience and the Interest attribute.
Index: A comparison of the Ohio Universities audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ohio Universities audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ohio Universities audience is Abercrombie & Fitch.

Location Composition Index
Abercrombie & Fitch 0.01% 2.71x
Buckle 0.54% 2.00x
Jos A. Bank Clothiers 0.41% 1.55x
The North Face 0.03% 1.42x
White House Black Market 0.47% 1.37x
Hollister 0.06% 1.36x
Eddie Bauer 0.03% 1.32x
Talbots 0.05% 1.28x
Journeys 0.06% 1.25x
REI 0.02% 1.24x
Composition Percentage: The overlap percentage between the Ohio Universities audience and the Location attribute.
Index: A comparison of the Ohio Universities audience to the internet population.
Dstillery Web Insights

WEBSITES

The Ohio Universities audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ohio Universities audience is thisweeknews.com.

Website Composition Index
thisweeknews.com 22.65% 378.98x
polarisfashionplace.com 6.22% 377.27x
columbusmuseum.org 4.57% 372.02x
columbusalive.com 9.00% 344.91x
hollywoodcolumbus.com 5.99% 317.62x
experiencecolumbus.com 17.14% 303.70x
columbusmonthly.com 4.91% 274.99x
columbusonthecheap.com 12.71% 271.38x
ohiobar.org 3.71% 269.61x
petland-ohio.com 3.46% 245.18x
Composition Percentage: The overlap percentage between the Ohio Universities audience and the Web attribute.
Index: A comparison of the Ohio Universities audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ohio Universities audience is Central & Northwest Ohio Cluster.

Content Affinity Composition Index
Central & Northwest Ohio Cluster 57.04% 45.11x
College Sports 4.27% 35.06x
ISPs & Local Services 0.09% 31.32x
Cincinnati Cluster 39.64% 22.84x
Cleveland News 43.09% 21.91x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.12% 12.40x
Illinois College Sports 0.34% 12.02x
West Virginia News 8.06% 11.39x
South Carolina Travel 0.13% 10.74x
Liberal Views on LGBTQ Rights and Pro-Choice 0.39% 10.70x
Composition Percentage: The overlap percentage between the Ohio Universities audience and the Content Affinity attribute.
Index: A comparison of the Ohio Universities audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ohio Universities audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female