Dstillery Audiences

OHIO UNIVERSITIES

Audience Size: 306.4 Thousand Devices

Explore the Ohio Universities Audience

Below you'll find more information about the Ohio Universities audience, broken down in different categories based on their digital and physical behaviors. These are 306.4 thousand unique devices whose actions qualify for the Ohio Universities audience.

Dstillery Crafted Audiences

INTERESTS

The Ohio Universities audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ohio Universities audience is Ohio State Buckeyes Fans.

Interest Composition Index
Ohio State Buckeyes Fans 67.56% 24.49x
Cleveland Cavaliers Fans 58.19% 20.18x
Cleveland Indians Fans 48.63% 16.24x
Cininnati Reds Fans 44.73% 15.43x
Ohio County and Local Fair Visitors 64.82% 14.13x
Aquarium Trip Planners 40.08% 13.77x
Golden State Warriors Fans 45.11% 13.58x
Cincinnati Bengals Fans 40.71% 12.64x
Voters 36.18% 12.25x
Cleveland Browns Fans 40.49% 11.61x
Composition Percentage: The overlap percentage between the Ohio Universities audience and the Interest attribute.
Index: A comparison of the Ohio Universities audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ohio Universities audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ohio Universities audience is REI.

Location Composition Index
REI 0.02% 5.26x
J. Crew 0.02% 2.70x
Forever 21 0.02% 2.26x
Lane Bryant 0.03% 2.22x
Coach 0.01% 1.97x
Chicos 0.03% 1.79x
Carhartt 0.38% 1.76x
Banana Republic 0.02% 1.60x
Talbots 0.02% 1.52x
Hollister 0.01% 1.52x
Composition Percentage: The overlap percentage between the Ohio Universities audience and the Location attribute.
Index: A comparison of the Ohio Universities audience to the internet population.
Dstillery Web Insights

WEBSITES

The Ohio Universities audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ohio Universities audience is thisweeknews.com.

Website Composition Index
thisweeknews.com 42.25% 405.05x
columbusalive.com 23.39% 368.89x
columbusceo.com 4.73% 266.88x
columbusmonthly.com 12.79% 262.19x
columbusnavigator.com 19.75% 206.04x
ohiostatebuckeyes.com 8.45% 202.45x
osu.edu 23.45% 197.73x
myfox28columbus.com 18.21% 197.57x
delgazette.com 3.83% 163.96x
buckeyextra.com 9.63% 160.05x
Composition Percentage: The overlap percentage between the Ohio Universities audience and the Web attribute.
Index: A comparison of the Ohio Universities audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ohio Universities audience is College Sports.

Content Affinity Composition Index
College Sports 2.40% 46.52x
Central & Northwest Ohio Cluster 77.28% 38.57x
Cincinnati Cluster 62.55% 21.53x
Cleveland News 68.19% 20.88x
Illinois College Sports 0.25% 17.90x
Home Office Products 0.05% 14.09x
West Virginia News 13.46% 13.09x
Paper & Packaging 0.11% 12.03x
South Carolina Travel 0.08% 11.99x
Scotland Travel 0.10% 11.53x
Composition Percentage: The overlap percentage between the Ohio Universities audience and the Content Affinity attribute.
Index: A comparison of the Ohio Universities audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ohio Universities audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male