Dstillery Audiences

OHIO UNIVERSITIES

Audience Size: 48.2 Thousand Devices

Explore the Ohio Universities Audience

Below you'll find more information about the Ohio Universities audience, broken down in different categories based on their digital and physical behaviors. These are 48.2 thousand unique devices whose actions qualify for the Ohio Universities audience.

Dstillery Crafted Audiences

INTERESTS

The Ohio Universities audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ohio Universities audience is Camaro Enthusiasts.

Interest Composition Index
Camaro Enthusiasts 74.92% 32.31x
Cincinnati Bengals Fans 72.08% 31.99x
Work Comes First Travelers 4.42% 27.91x
Aquarium Trip Planners 58.99% 27.57x
Cleveland Browns Fans 53.94% 25.73x
High School Sports Researchers 41.48% 23.51x
College Athletic Scholarships Researchers 33.60% 23.15x
Louisiana Activities Researchers 38.64% 23.12x
Nashville Trip Planners 39.59% 22.88x
Vermont Trip Planners 35.02% 22.70x
Composition Percentage: The overlap percentage between the Ohio Universities audience and the Interest attribute.
Index: A comparison of the Ohio Universities audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ohio Universities audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ohio Universities audience is Maurices.

Location Composition Index
Maurices 0.07% 3.16x
American Apparel 0.02% 3.09x
J. Crew 0.02% 2.67x
Urban Outfitters 0.03% 2.58x
Lane Bryant 0.02% 2.34x
Charlotte Russe 0.01% 1.91x
Madewell 0.01% 1.74x
Old Navy 0.01% 1.31x
Buckle 0.01% 1.28x
Aeropostale 0.02% 1.17x
Composition Percentage: The overlap percentage between the Ohio Universities audience and the Location attribute.
Index: A comparison of the Ohio Universities audience to the internet population.
Dstillery Web Insights

WEBSITES

The Ohio Universities audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ohio Universities audience is pressconnects.com.

Website Composition Index
pressconnects.com 13.19% 154.76x
heraldnews.com 12.54% 149.47x
poughkeepsiejournal.com 14.43% 147.05x
landgrantholyland.com 12.65% 144.85x
recordonline.com 13.95% 136.31x
vcstar.com 14.17% 134.46x
southcoasttoday.com 11.81% 132.60x
timesonline.com 12.48% 130.63x
burlingtonfreepress.com 13.50% 128.88x
goupstate.com 11.20% 126.39x
Composition Percentage: The overlap percentage between the Ohio Universities audience and the Web attribute.
Index: A comparison of the Ohio Universities audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ohio Universities audience is New Jersey Travel Location Cluster.

Content Affinity Composition Index
New Jersey Travel Location Cluster 10.50% 62.00x
Central & Northwest Ohio Cluster 67.99% 52.92x
Charity Walks 2.86% 46.21x
New Hampshire News 11.26% 42.96x
Hudson Valley New York Media 13.21% 41.17x
Delaware Cluster 10.35% 39.00x
South Dakota Cluster 10.50% 33.18x
Cleveland News 52.52% 30.87x
Illinois College Sports 0.91% 28.48x
Assorted Topics (Viral Media, Paid Traffic) 20.94% 27.99x
Composition Percentage: The overlap percentage between the Ohio Universities audience and the Content Affinity attribute.
Index: A comparison of the Ohio Universities audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ohio Universities audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male