Dstillery Audiences

OHIO UNIVERSITIES

Audience Size: 501.6 Thousand Devices

Explore the Ohio Universities Audience

Below you'll find more information about the Ohio Universities audience, broken down in different categories based on their digital and physical behaviors. These are 501.6 thousand unique devices whose actions qualify for the Ohio Universities audience.

Dstillery Crafted Audiences

INTERESTS

The Ohio Universities audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ohio Universities audience is Ohio State Buckeyes Fans.

Interest Composition Index
Ohio State Buckeyes Fans 61.77% 24.55x
Cleveland Cavaliers Fans 49.75% 23.85x
Ohio County and Local Fair Visitors 59.53% 19.14x
Cleveland Indians Fans 45.41% 17.02x
Cininnati Reds Fans 43.40% 16.16x
Aquarium Trip Planners 39.42% 15.36x
Golden State Warriors Fans 35.98% 15.03x
Cincinnati Bengals Fans 32.65% 14.30x
Voters 29.38% 13.97x
Cleveland Browns Fans 33.15% 13.49x
Composition Percentage: The overlap percentage between the Ohio Universities audience and the Interest attribute.
Index: A comparison of the Ohio Universities audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ohio Universities audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ohio Universities audience is Banana Republic.

Location Composition Index
Banana Republic 0.01% 2.85x
Maurices 0.03% 2.35x
Mens Wearhouse 0.03% 2.11x
Carhartt 0.35% 1.75x
Old Navy 0.02% 1.62x
Composition Percentage: The overlap percentage between the Ohio Universities audience and the Location attribute.
Index: A comparison of the Ohio Universities audience to the internet population.
Dstillery Web Insights

WEBSITES

The Ohio Universities audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ohio Universities audience is polarisfashionplace.com.

Website Composition Index
polarisfashionplace.com 4.39% 380.64x
hollywoodcolumbus.com 4.09% 344.44x
thisweeknews.com 36.90% 330.61x
experiencecolumbus.com 9.35% 322.71x
sunny95.com 3.46% 316.95x
columbusalive.com 17.60% 313.31x
donatos.com 4.79% 242.23x
columbusmonthly.com 10.13% 216.31x
971thefan.com 2.22% 211.97x
columbusceo.com 3.81% 205.82x
Composition Percentage: The overlap percentage between the Ohio Universities audience and the Web attribute.
Index: A comparison of the Ohio Universities audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ohio Universities audience is College Sports.

Content Affinity Composition Index
College Sports 2.90% 43.01x
Central & Northwest Ohio Cluster 73.25% 37.73x
Cincinnati Cluster 57.52% 21.27x
Cleveland News 62.21% 20.52x
Illinois College Sports 0.22% 13.89x
West Virginia News 12.16% 11.11x
Bird Watching 0.41% 11.10x
Education Cluster 2.82% 11.07x
Farming & Agriculture 0.84% 11.05x
South Carolina Beach Travel 0.95% 10.90x
Composition Percentage: The overlap percentage between the Ohio Universities audience and the Content Affinity attribute.
Index: A comparison of the Ohio Universities audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ohio Universities audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female